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　　What is the painting style of the three giants of color TV "forcibly" in the same frame? The "blind box" lottery to bring goods is not awkward and a little happy? Xiao Ni and Yi Yi, two hosts, one is the bad COP and the other is the bad COP. What’s the matter with bargaining and cutting the boss’s nerves?

　　On the evening of June 7th, CCTV’s "Everyone Loves Made in China" brand helped Gome.A 3-hour live webcast created a sales volume of over 720 million, a cumulative viewing volume of over 60 million, and a topic reading volume of 380 million in Weibo.

　　The gratifying data is only one aspect. What’s more interesting is that the live content is constantly exploding, which can be said to be a "mudslide" with live goods!

　　"Explosion point" 1: The three giants of color TV love each other and kill each other "forcibly" in the same box.

　　Hisense, Skyworth and TCL, three famous brands in China color TV industry, account for more than 50% of the domestic market. For decades, the three giants fought hand to hand, and you chased me, which can be said to be the romance of the Three Kingdoms in Wei Shuwu.

　　Our program planning director, "Evil is born with courage": What will happen if these three families are put together at a table?

　　So there was this style of painting:

　　Hisense said: My laser tv represents the next generation of technology, which is eye-protecting, authentic and vivid in color. Even Van Gogh’s famous paintings can be confused with the real ones.

　　Skyworth said: My OLED TV is second to none, and it is most suitable for watching shopping programs. I can clearly see the red number.

　　TCL said: My TV is not only a TV, but also an intelligent robot. I don’t need hands for voice dialogue and film selection.

　　You see, everyone praises himself, and no one obeys anyone. However, when Wang Junzhou, president of Gome Retail, talked about the history of the rise of household appliances in China, the three giants shed tears at the same time, and sent out the same feeling: China’s household appliances enterprises were not easy, and they started to imitate from the 1980s. At that time, when we looked around, they were all dominated by European, American, Korean and Japanese brands.However, China’s household appliances people are not discouraged, and they are catching up bit by bit. Now, they have not only topped the world in terms of output and sales, but also stood in the forefront of the world in technology, and some technologies are still ahead of the world.

　　As the saying goes: the Big Three love each other and kill each other, and once they get together, they will forget their enmity.

　　"explosion point" 2: "blind box" brings a lot of joy.

　　Can there be a new way to play live with goods? On June 7th, during the live broadcast of "Everyone loves Made in China", our program planner came up with a coup: "blind box" with goods.

　　What is a "blind box" with goods? This link includes the boss’s all-in-one cooker, Jiuyang soymilk machine, Angel water purification system and Cobos sweeping robot. Just as the bosses of four enterprises prepared a set of self-boasting words, they were eager to try. Wait a minute, I have four cards here, and I have written four products. Whoever draws which card will bring the goods for that product.

　　The four bosses looked at each other: Why not follow the script?

　　A dramatic scene appeared — — In the process of drawing lots, it was a strange coincidence that all four people got their own products, and the four bosses secretly rejoiced: It was just to scare us.

　　The boss of Boss Electric Appliance was about to burst into tears. The host was quick-eyed and grabbed the card and exchanged it with the card in the hand of another boss next to him: Sorry boss, you can’t bring goods for yourself yet.

　　… …

　　An interesting delivery actually gave birth to the story of "civet cats for princes".

　　As the saying goes: the blind box is a strange move, and the ups and downs of the story depend on it.

　　"Burst point" 3: ruthless and ruthless, really bargaining.

　　The three-hour live broadcast sold 720 million, relying on real discounts. There is a tacit cooperation between "Wang Yidao", "Counting Nihao" and "Iraqi Ruthlessness".

　　Wang Junzhou, president of Gome Retail, is a veteran of the home appliance industry. This live broadcast can gather more than 10 BOSS delegations, which largely reflects the appeal of Wang Junzhou. Unexpectedly, an expected "Friends"-style warm-hearted drama turned into a "western" with pleasure and enmity.

　　In the white electricity link, the "old enemies" of Haier and Midea were manipulated by Wang Junzhou, causing sparks.

　　Haier took out the maternal and child refrigerator and washing and drying kit at the bottom of the closet, while Midea offered a wall-breaking machine and windless air conditioner with high cost performance. Although the products didn’t play hardball, in terms of price concessions, they still couldn’t stand the shock of Wang Junzhou and dived in succession.

　　Li Huagang, the chief experience officer and vice president of Haier Group, is also a veteran, but under the haggling price of his old friend Wang Junzhou, he even forced out a great discount on buying a casarte refrigerator to send the latest Huawei P40 mobile phone.

　　Wu Haiquan, president of Midea Group in China, also failed to recruit Wang Junzhou’s step by step. An air conditioner dropped 700 yuan and a sweeping robot was given 800 yuan.

　　Different from Wang Junzhou’s big talk, the hosts Nigmat and Yi Yi played a "double spring".

　　Xiao ni deserves to be the four-character brother of CCTV boys, and the goods are too stable! The business leaders were cut to the death by bargaining. Boss doesn’t give cheap? Turn your head and go! After lowering the price, it is necessary to "threaten" Boss— — "If it’s not the lowest price in the whole network, I’ll really go to your house and dismantle the water purifier" … …

　　Yiyi even gave everyone "grinding soybean milk" and "taking a group photo" to continue to strive for overweight benefits for the audience.

　　As the saying goes: hard and soft are applied without mercy, and the big brother is defeated. A live broadcast with both benefits and fun, and a gathering of "fireside night talk" have added many topics to CCTV’s "Everyone loves Made in China" brand boosting action. This is the beginning, and we will bring you more interesting and affordable programs.

　　Everyone loves to make it in China. Don’t you make it yet?

Time: 10: 00 on May 21st, 2020.

Venue: Lianyungang Press Conference Hall

Moderator: Yang Yan, Deputy Director of Party Group Work Department of Lianyungang Maritime Safety Administration

Publisher: Bao Jilai, deputy director and spokesperson of Lianyungang Maritime Safety Administration; Yin Wenwei, vice chairman of guannan county CPPCC and director of Transportation Bureau; Wu Xiaojun, deputy director of Lianyungang Guanhe Maritime Department.

Issue: Introduce the cancellation of ferry in Guanhe area of Lianyungang Maritime Safety Administration.

Yang Yan: Good morning, ladies and gentlemen, friends of the news media!

Today, we held a press conference on "Cancellation of Ferry in Guanhe Jurisdiction of Lianyungang Maritime Safety Administration" in Lianyungang Press Hall.

Attending the conference were Bao Jilai, deputy director and spokesman of Lianyungang Maritime Safety Administration, Yin Wenwei, vice chairman of Lianyungang guannan county CPPCC and director of the Transportation Bureau, and Wu Xiaojun, deputy director of Lianyungang Guanhe Marine Department. They will tell you about the cancellation of the ferry in Guanhe area of Lianyungang Maritime Safety Administration and answer questions that media friends are interested in.

I am Yang Yan, deputy director of the Party Group Work Department of Lianyungang Maritime Safety Administration, and today’s press conference is presided over by me.

Today, we are fortunate to have invited Xinhua Daily, Xinhuanet, Yangzi Evening News, Modern Express, Netease News, Lianyungang Radio Station, Lianyungang TV Station, Lianyungang Daily, Cangwu Evening News, Lianyungang Publishing and other media friends. Welcome to the conference!

First of all, please invite Comrade Bao Jilai, deputy director and spokesman of Lianyungang Maritime Safety Administration, to make a press release.

Bao Jilai: Good morning, leaders, guests and friends from the press!

Today, we are here to hold a press conference on the cancellation of the ferry in Guanhe jurisdiction of Lianyungang Maritime Safety Administration. Here, on behalf of Lianyungang Maritime Safety Administration, I would like to extend a warm welcome to the friends from the press attending the meeting! At the same time, I would also like to express my heartfelt thanks to all sectors of society who have long cared about and supported Lianyungang’s maritime development!

In 2019, the evacuation of four crossing lines in Guanhe area was officially started. Up to now, all ferries have completed the examination and approval of ferry cancellation, and the ferry lines under the jurisdiction of Lianyungang Maritime Safety Administration have all been cancelled. The ferry operation in the jurisdiction has completed its historical mission and the ferry trip has come to a successful end.

The evacuation work is related to people’s travel, and we must uphold a prudent and scientific attitude. The four crossing lines of Guanhe River were set up in the early 1990s, which once carried the heavy burden of communication between residents on both sides of Guanhe River. With the development of land traffic, the increase of ship traffic flow on the water and the aging of ferries, ferry trips have not adapted to the current situation and become a major risk threatening the water traffic safety in Guanhe waters. In order to ensure the safety of people’s lives and property, under the leadership of the people’s governments of guannan county and Xiangshui County, the competent departments of the county people’s government, the township people’s government where the ferry is located and the maritime administrative department have coordinated and promoted, and now the approval has been revoked. The ferry boarding facilities will be dismantled according to law, and the original ferry will be dismantled.

Here, we also call on residents on both sides of the strait to cooperate with the evacuation work, cherish their lives and put an end to private crossings.

Thank you!

Yang Yan: Thank you for the press release.

The following is a question-and-answer session. Please ask reporters and friends to ask questions on related issues.

Reporter: Hello, please briefly introduce the background of this ferry evacuation.

Wu Xiaojun: First of all, thank you for your concern about our work. I will answer this question.

There are four original ferry lines in Guanhe area of Lianyungang Maritime Bureau, namely Dazui-Chenjiagang ferry line, Jiudui-Dawan ferry line, Badui-Haian ferry line, and Sandui-Shuang Gang ferry line, with a total of eight ferries, which were set up in the early 1990s. At that time, apart from the Xiangshui 204 National Highway Bridge, no other bridges were erected in the lower reaches of Guanhe River, and the exchanges between residents on both sides of the strait mainly depended on ferries. Since the ferry lines were set up for nearly 30 years, they have been safely ferried for nearly 1,500 years.

The evacuation of the ferry is mainly due to the changes in the internal and external situations. First, with the rapid development of economy and society, many bridges such as Xiangshui 204 National Highway Bridge, Shenhai Expressway Guanhe Bridge, lianyungang-yancheng railway Guanhe Bridge and Guanjiangkou Bridge, which have basically met the travel needs of residents on both sides of the strait, are no longer an inevitable choice for residents on both sides of the strait to travel by ferry. Second, due to the effective management of the waterway in Guanhe Estuary and the continuous extension of the combined transport area between Guanhe River and Haihe River, the navigation environment of Guanhe River has changed greatly, and the trend of large-scale ships is obvious, and the traffic flow of ships has increased by orders of magnitude; Third, there are great security risks in the current ferry mode, such as the obvious aging of the ferry. In recent years, there are 349 hidden dangers of ferry safety detected by the maritime department alone, which seriously threatens the travel safety of people on both sides of the strait.

These changes in the internal and external situation have made the evacuation work very necessary and urgent.

Reporter: Hello, what supporting measures are there after the ferry is cancelled?

Yin Wenwei: Thank you for your question. I will answer this question.

After the ferry is cancelled, as the competent department of the industry, we will work with the maritime department and the township government where the ferry is located, relying on the supervision and coordination mechanism of the ferry withdrawal to jointly promote the follow-up work.

First, vigorously carry out publicity and mobilization. Through media release, posting the announcement of ferry suspension, etc., actively announce the ferry withdrawal information through multiple channels, and explain it to residents on both sides of the strait, calling on them to actively cooperate and guide them to take the initiative to choose land travel.

Second, continue to strengthen ferry supervision. Combined with the special rectification activities of safety production, we will continue to carry out inspections on the original ferry, increase the intensity and frequency of inspections, and resolutely put an end to the occurrence of private crossings.

The third is to dismantle the ferry facilities in an orderly manner. Timely follow-up work, including the cancellation of ferry households and the dismantling of ferry boarding facilities, will be done to ensure the orderly progress in accordance with the law and ensure the safety of people’s lives and property in the ferry area.

Thank you all.

Reporter: Hello, please briefly introduce the impact on the navigation safety of Guanhe waters after the evacuation.

Bao Jilai: Thank you for your question. I will answer this question.

It is obvious that the cancellation of ferry has brought favorable changes to the navigation environment. With the rapid economic development on both sides of Guanhe River, the navigation capacity and demand of Guanhe River have been greatly improved, and the port throughput and ship traffic flow have increased by orders of magnitude. With the demand of large-scale ships and fast navigation, the crossing of ferries poses a great threat to the navigation safety of passing ships, and the thrilling scene of "passing by" occurs from time to time. Once it cannot dodge, it will bring about dangerous accidents of group deaths and injuries. After the ferry is withdrawn, the ascending and descending ships are no longer worried about the crossing of the ferry, just as we are no longer worried about pedestrians and non-motor vehicles crossing the road when driving, so we can sail more quickly and safely, which not only improves the navigation efficiency in water areas, but also improves the water safety level.

Thank you.

Yang Yan: Thank you again for your introduction and answers, and thank you media friends for attending today’s press conference. Please contact our staff if you need to continue the interview.

This concludes today’s press conference. Thank you!

In addition to the two joint laboratories, at the signing ceremony, Dr. Wang Qianying, Vice President of Lenovo Group and General Manager of Technology Strategy and Innovation Platform of Lenovo Research Institute, said that at present, 15 sub-topics have been identified in the research cooperation between Lenovo and Jiaotong University. Other laboratories of Lenovo Research Institute, such as enterprise cloud computing and car computing laboratories, and other R&D departments of Lenovo, including intelligent equipment group and solution service business group, are also important participants in these research topics. The cooperation covers the schools of electronic information, mechanical power, artificial intelligence and chemical engineering of Jiaotong University. The subject is also very extensive, involving battery, chip and other component technologies, new materials such as aluminum and magnesium alloys, speech and large scene video processing, complex robot systems and DNA storage.

"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

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