Forget glugging countless glasses of water or getting your beauty sleep. The secret of looking young is simply to stay out of the sun.
Stop being crazy about drinking water and sleeping beauty sleep. There is actually only one secret to staying young: staying away from the sun.

A study of hundreds of women has revealed that those who avoided the sun’s rays looked up to 20 years younger than they actually are.
After investigating hundreds of women, a study found that those women who stay away from the sun’s radiation look 20 years younger than their actual age.

However, other supposed rules for a youthful complexion, from drinking lots of water to sleeping well and exercising regularly, failed to hold back the hands of time.
Other universally recognized principles of maintaining youthful appearance, such as drinking more water, sleeping beauty sleep and exercising regularly, can’t stop the ruthless years from leaving marks on the face.

Only keeping out of the sun, and wearing sunscreen when this wasn’t possible, made a difference, the American Academy of Dermatology’s annual conference will hear today.
The annual meeting of the American Academy of Dermatology will announce this discovery: only by staying away from the sun, or wearing sunscreen when you have to be exposed to the sun, can you resist the years for several rounds.

The intriguing finding comes from a study of 231 women of all ages who were quizzed about their lives, including whether they were sun-worshippers.
This interesting discovery comes from a study of 231 women of all ages. The researchers conducted a questionnaire survey on their living habits, including whether they like to bask in the sun.

When researchers from Massachusetts General Hospital in the US – commissioned by skincare firm Olay – guessed how old the women were, they found those who took care in the sun tended to have aged more slowly.
Subsequently, commissioned by Olay, a skin care company, researchers at Massachusetts General Hospital estimated the age of these women and found that women who took sunscreen measures aged more slowly.

A lucky four had so few wrinkles and age spots, and such a glowing complexion, that they appeared to be a full two decades younger than they really were.
Four of them have almost no wrinkles and age spots, so radiant that they look twenty years younger than their actual age.

Researcher Dr Alexa Kimball, a professor of dermatology, said the popular perception that we drink lots of water to stay healthy is a myth and the body is ‘pretty good’ at judging how much we need.
Researcher Dr. Alex Kimble, a professor of dermatology, said that the popular view that drinking more water can keep you healthy is nonsense, and our bodies can accurately judge the amount of water we need.

Previous research by the British Nutrition Foundation reached a similar conclusion.
Previously, the British Nutrition Association’s research also reached a similar conclusion.

Experts there said: ‘Just drinking water for the sake of drinking water really has no effect on improving the appearance of skin.’
Experts from the association said: "Drinking water for the sake of drinking water really won’t improve the skin."

It isn’t clear why the women who slept well didn’t have younger-looking skin. But it may be that the question they were asked was too narrow and didn’t take into account their long-term sleep patterns.
As for why women with good sleep quality can’t have younger skin, the reason is not clear. However, this may be because the coverage of the questionnaire is too narrow and the long-term sleep patterns of the subjects are not taken into account.

A second study, also by Olay, suggested that low-level day to day exposure to the sun is more ageing that occasional, intense blasts.
The second study initiated by Olay Company shows that frequent exposure to low-intensity sunlight is more likely to make people aging than occasional exposure.

Finally, DNA examination of tiny samples of the women’s skin gave some insight into the damage done by the sun.
Finally, the researchers conducted genetic testing on female skin samples, which gave us a general understanding of the damage caused by sunlight to the skin.

A gene called CDKN2A was more active in facial skin that is exposed to the elements than on samples taken from the buttocks.
The researchers found that the gene named CDKN2A is more active in facial skin exposed to sunlight than hip skin away from sunlight.

This gene was also more active in women who said they loved the sun – and in those who looked older.
The gene is also more active in women who love sunshine-and these women look older.

Dr Kimball said CDKN2A activity is a sign that a cell is ‘tired out’ and urged women should protect their skin year round and not just when on a beach holiday.
Dr. Jin Bo said that the activity of CDKN2A gene means that cells are actually in distress, so she called on women to take skin care measures all year round, instead of waiting for a beach holiday to think about sun protection.

Dr Frauke Neuser, principal scientist at Olay, which has used the research to develop its latest face creams, said: ‘This research gives us a detailed picture of the effect of sun exposure on skin ageing and illustrate the importance of protection on a daily basis.’
Dr. flock Neuhser, the leading scientist of Olay, used these research findings to develop the latest cream. He said: "This study gives us a detailed understanding of the effects of sunlight on skin aging, indicating that daily skin care is very important."

English source: Daily Mail
Translator: Zhao Xiaoyi
Revising & Editing: Dany

Original title: group picture+video, strong confrontation! Lingao Volleyball Championship kicks off with passion.

Click to view more videos.

New Hainan client, Nanhai net February 18 news (reporter Wang Chengxian) strong confrontation! On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Competition (hereinafter referred to as Lingao Volleyball Competition) was held in Binjiang Park, Lingao County. Four strong volleyball teams from Ding ‘an, Haikou, Lingao and Chengmai will compete fiercely for three days, which will blow the battle to win the championship. As one of the great volleyball events in the opening year of Lingao, Lingao Volleyball Championship has attracted many excellent players from the island, and it is also another important event in western Hainan after the "Village BA" in the East. In 2023, in the first men’s nine-player volleyball classic in China, Hainan team won the championship with a 3:1 victory over Guangdong Taishan team, which made Hainan volleyball quickly become popular on the Internet. The competition system also adopts the rules of men’s volleyball nine-a-side, with three wins in five games in each game, and the top four teams finally decide the ranking according to the total score.

No.2 player of Haikou team struggled to smash. Reporter Wang Chengxian photo

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Wang Chengxian photo

Lin ‘gao Volleyball Championship Competition Site. Reporter Wang Chengxian photo

Lin ‘gao Volleyball Championship Competition Site. Reporter Wang Chengxian photo

The referee enters. Reporter Wang Chengxian photo

The referee’s representative swore an oath. Reporter Wang Chengxian photo

Lingao Volleyball Championship started with blood, and the leading guests present kicked off. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Haikou team (red) played against Ding ‘an team. Reporter Wang Chengxian photo

Chengmai team serves. Reporter Wang Chengxian photo

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

Lingao Volleyball Championship attracted many citizens to watch. Reporter Wang Chengxian photo

Lingao Volleyball Championship Live Wonderful Program Performance. Reporter Wang Chengxian photo

Lingao Volleyball Championship Live Wonderful Program Performance. Reporter Wang Chengxian photo (Wang Chengxian)

　　CCTV News:Entering the graduation season, many fresh college students are on the road to job hunting, but the road to job hunting is not easy. Recently, China University Media Alliance conducted a questionnaire survey for 605 fresh graduates from more than 100 universities. The results showed that,75.7% of the respondents said that they had been treated unfairly when looking for a job.

　　Girls encounter relatively serious employment discrimination.

　　Chen Ning is a fresh graduate majoring in English in a university in Zhejiang. She had a dream of being a teacher since she was a child. She set her ideal unit in a middle school early, but when applying for the job, she found that many schools treated male and female candidates differently. Some indicate "male priority", while others require in disguise that "female graduates should be in the top 10% of the whole department, while male graduates should only be in the top 30%".

　　According to the survey results of China University Media Alliance, 33.06% of the respondents said that they had encountered gender discrimination in employers, and most of this phenomenon happened to female graduates.

　　985, 211 into a fixed label

　　In addition, whether it comes from a prestigious school or not has also caused some graduates to express their helpless feelings of "losing at the starting line of employment".

　　Chen Weihao, a student from a university in Fujian, said, "I participated in a campus recruitment activity held in Fuzhou University, and many different companies came to recruit. At that time, I thought a Shenzhen enterprise was not bad, but before I sat down, the interviewer asked, ‘ Are you a student in 985 and 211 universities? ’” Such a direct question made Chen Weihao eat a bowl of "closed doors" that was caught off guard. He said frankly: "I didn’t even have time to hand in my resume, so I was ruthlessly rejected."

　　According to the survey results of China University Media Alliance, 42.15% of the respondents were hindered by the lack of school grades.

　　Hometown, animal sign, constellation, etc. also become rejection factors.

　　Lin Chengqi is a recent graduate of a university in Zhejiang, and his household registration is in Hebei. Having participated in major job fairs in Zhejiang Province, he concluded: "Hangzhou, Ningbo, Wenzhou and other places have strict restrictions on household registration." He also found that many recruitment posters of enterprises and institutions with good reputation read "local household registration is preferred", and some even emphasized that "only graduates with local household registration or nearby areas are recruited".

　　The survey results of China University Media Alliance show that recent graduates not only face unfair employment treatment in the above aspects, but also some people say that their "face value" is not high enough, which makes it difficult to find a job, and 4.3% of the respondents have encountered discrimination such as horoscope and zodiac. These uncontrollable factors have actually become obstacles in the employment process of some fresh graduates.

　　The Ministry of Education clearly and resolutely opposes any form of employment discrimination in the "Notice on Doing a Good Job in the Employment and Entrepreneurship of Graduates of National Colleges and Universities in 2017", and it is strictly forbidden to publish discriminatory information including limited institutions, gender and nationality in all campus recruitment activities. Nevertheless, enterprises still regard whether they graduate from a prestigious school as an implicit condition, and examples of employment discrimination abound. All kinds of survey results are enough to show that employment discrimination has not been improved on the whole, but there is still a long way to go to achieve employment equity. Can this social ills be solved?

　　CCTV comment: Anti-employment discrimination, find a more effective system outlet.

　　Anti-employment discrimination needs the thrust of society.

　　Society is always comparing, screening and discriminating, which may be the nature of human society; Discrimination as a screening in the economic sense is also doomed to exist. But the existence may not be reasonable. Advocating equality and opposing discrimination are also connected with the process of human civilization. As the saying goes, "there has never been real equality in human history, which does not hinder our pursuit of equality", and opposing employment discrimination constitutes an important level to promote equality for all. And like all efforts against discrimination,The relationship between anti-employment discrimination and employment discrimination is also like a pressure spring. The greater the social force, the discrimination will shrink back. If society is indifferent or lets go, discrimination will rebound.

　　How to oppose implicit discrimination isMore important proposition

　　However, discrimination is not necessarily blatant and blatant.With "not discriminating on the table" becoming a new political correctness, a more important proposition is how to oppose implicit discrimination.One of the most common concerns is that even if there is no corresponding discrimination clause in the recruitment notice, will the personal likes and dislikes of the recruiter not be reflected in the real recruitment process? Another example is that the Ministry of Education issued a ban as early as four years ago, "It is strictly forbidden to publish recruitment information containing the words" 985 colleges and universities, 211 colleges and universities ",but the ban did not really prevent 985 and 211 from becoming the screening conditions for recruitment.

　　Anti-employment discrimination: we can’t stop at advocating ideas and need more institutional supply.

　　This also reminds us that today’s opposition to employment discrimination can no longer simply stay in concept advocacy, but needs more effective institutional supply. For example, why the Ministry of Education’s ban on 985 and 211 can’t really stop the "universal atmosphere" lies in the formal ban without substantive review. The lack of substantive review is precisely because there is no rigid system. "Even if I discriminate, what can you do with me?" Therefore, some experts believe that the scope of application of today’s anti-employment discrimination legislation is too narrow, and "a basic law against employment discrimination is needed".

　　Of course, "the life of law lies not in logic but in experience", and opposing employment discrimination is doomed to be a long process. For example, in the 1960s, the United States Congress passed the Fair Pay Act and the Civil Rights Act to regulate the issue of equal pay for equal work between men and women. However, after more than 50 years of implementation of the law, the annual salary of female employees in the United States has increased from 59% to 79% of that of men, but it is still far from equal pay for equal work. Even some studies have shown that if the law enforcement is too rigid in a short time, forcing equal pay for equal work may hurt women’s employment. Today, China is more or less facing the same situation, and the protection of women has fallen into a paradox: the longer maternity leave is extended and breastfeeding leave is advocated, the more likely women are to face the risk of "no interview opportunities".

　　It is better to explore the way of enterprise cost socialization than to simply criticize it.

　　Therefore, it is not enough to build a truly effective anti-discrimination system framework with ideas, but also to dig deep into effective systems.Specifically, discrimination is always accompanied by issues of economic rationality and cost sharing. For example, "985, 211" is used as a condition to screen resumes. Indeed, there is an advantage for famous school students, and it is understandable that human resources management departments want to recruit graduates from famous schools, but they cannot reject the choice rights of non-key university graduates across the board. For example, discrimination against women in employment, from the employer’s point of view, it is not unreasonable to worry that women will leave their jobs too soon because of childbirth, thus raising the cost of employing people.

　　Instead of simply criticizing, it is better to explore a way to truly socialize the cost of enterprises. Can we further expand the scope and time of maternity insurance? Can the government subsidize enterprises to run their own kindergartens? Can the husband’s maternity leave be improved, so as to share the reproductive cost of women? In a word, it is more important to establish an effective cost sharing mechanism than just shouting.

　　 Equality, as a great idea, is that it transcends the simple jungle law of the jungle. In this era, more and more people believe in "everyone can succeed" and pay more and more attention to equality of opportunity, so it is possible to achieve real employment equity than in any era. It is the direction that the whole society should make constant efforts to ensure every worker’s equal employment rights and help everyone grow into a successful person.

　　Wen Yi, the Mountain of Special Contributions for CCTV Comments

　　Watch more news

　　NEWS MORE

　　How to protect rights when encountering employment discrimination?

　　Anti-employment discrimination is an international action. China’s Employment Promotion Law, which was formally implemented in 2007, also clearly stipulates the opposition to employment discrimination. If you are looking for a job again, how should you protect your rights?

　　First of all, after encountering gender discrimination, job seekers should pay attention to collecting evidence and demanding rights protection. Including recruitment brochures, articles in advertisements, or other relevant emails and information that are not hired on the grounds of gender, can be retained as evidence.

　　At the same time, Article 62 of the Employment Promotion Law of People’s Republic of China (PRC) stipulates that workers who violate the provisions of this law and commit employment discrimination may bring a lawsuit to the people’s court.

2021 China Beauty Cosmetics Collection Store Industry Report Original iResearch

Research report on beauty cosmetics collection shop

Core summary:

Concept definition: Beauty Collection Store is an offline retail format that integrates multi-category and multi-brand cosmetic products in one store. It provides end consumers with product display, experience and sales services including cosmetics, skin care products, personal care, perfume, sunscreen products, cosmetic instruments and tools.

Business model: The structural changes of domestic beauty consumers have spawned new demands for beauty collection stores. Compared with traditional beauty collection stores, the business model of new beauty collection stores has achieved innovative changes in people, goods and fields.

Driving factors: traditional beauty collection stores have been deeply involved in the domestic market for many years, and their large-scale store expansion has promoted market growth. The new beauty collection store has achieved rapid development in recent years under the joint drive of client, brand and capital.

Market size: In 2020, the market size of China beauty collection stores will be 41.9 billion yuan, of which the proportion of new beauty collection stores will reach 7.6%. With the transition from the embryonic stage to the stable development stage of the new beauty collection store industry, its market share is expected to increase to 15.8% in 2023, and the market scale is expected to reach 13 billion yuan.

Trend insight: the just-needed attributes of the offline beauty channels and the integration opportunities of the domestic beauty collection store industry have long-term favorable investment prospects. Optimizing the product pallet structure and choosing a healthier operation mode will become an important development direction of the beauty collection store industry in the future.

Analysis of Business Model of Beauty Collection Store

Market development background of beauty cosmetics collection store

Under the background of Yan value economy, the market scale of cosmetics industry has grown steadily.

The "14th Five-Year Plan" defined the brand creation action of China, and proposed to protect and develop Chinese time-honored brands, enhance the influence and competitiveness of independent brands, and take the lead in cultivating high-end brands belonging to China in the consumer fields such as cosmetics, clothing, home textiles and electronic products. The future development prospects of the cosmetics industry can be expected. In 2020, China’s cosmetics market will reach 430.3 billion yuan. In the next three years, the overall market size is expected to maintain a stable and sustained growth of about 10% after the epidemic is repaired, and it will reach 600 billion yuan in 2023. As the largest category in the cosmetics industry, skin care products will account for about 55% of the market in 2020, and the growth rate will tend to be stable; In contrast, cosmetics, perfumes, men’s cosmetics and other sub-categories have greater growth potential.

The domestic cosmetics supply chain has gradually matured.

The upstream of the cosmetics industry chain mainly includes raw material suppliers and cosmetics manufacturers who produce cosmetics raw materials and packaging materials. Cosmetic manufacturers mainly adopt two modes: independent production and OEM production. Most cosmetics companies don’t have independent production lines, and usually entrust foundries to produce finished cosmetics. Among them, new domestic brands adopt OEM mode for the sake of cost and new product listing efficiency. The rapid expansion of the cosmetics market and the rise of local brands have promoted the development of the domestic cosmetics OEM market. In recent years, with the gradual maturity of China’s cosmetics supply chain, head cosmetics foundries such as Northbell, Cosmeishi China and Shanghai Zhenchen have cooperated closely with many brands at home and abroad, and the market entry threshold of cutting-edge cosmetics brands has continued to decline.

Domestic cosmetics retail online and offline show a trend of integration, promoting the development of beauty collection stores.

In 1990s, international high-end cosmetics brands represented by L ‘Oré al and Lancome entered the China market, taking department store counters as the main channel, which gradually cultivated domestic residents’ awareness of cosmetics consumption and promoted the establishment of marketing awareness of domestic cosmetics industry. Around 2000, a group of regional distributors of foreign brands familiar with cosmetics operation skills began to establish their own domestic brands, and the embryonic forms of classic domestic products such as Marubi, Zirantang and Polaiya were born, which led to the development of traditional beauty collection stores with lower threshold and wider distribution. Around 2012, the growth rate of cosmetics industry was dragged down by weak macro demand, and the competition in offline channels intensified. Domestic and international brands touched the net one after another, and they developed with the help of two waves of dividends from traditional e-commerce and new media e-commerce. However, in recent years, with the high operating cost of e-commerce, the online traffic dividend has declined, high-end products have driven the counter-cyclical growth of the cosmetics industry, and the value of offline channels in terms of user experience and brand building has once again been valued. The channels have shown a trend of online and offline integration, and new beauty collection stores have emerged, driving the beauty collection store channel generate to show new growth vitality.

Traditional VS new business model of beauty cosmetics collection shop

The new beauty collection shop is more suitable for the needs and preferences of contemporary young consumers.

The target customers of the new beauty collection store are directed at young people, so the selection of products and the layout of scenes are all around young consumers who pay attention to experience and cost performance. On the one hand, the new beauty collection store is more tolerant of cutting-edge brands, and cooperates with many online celebrity beauty brands full of design and personality; On the other hand, the new beauty collection store provides consumers with high-value scenes that are convenient for social punching through very stylish store decoration, and at the same time adopts light BA mode to create free shopping space.

Industry insight of beauty collection store

The Driving Force for the Development of New Beauty Collection Store: Client

Consumer demand of new generation beauty users: pursuing scene experience

The business areas of offline channels such as beauty collection stores are mainly large business districts, which provide consumers with comprehensive and diverse cosmetic products through rich brand structure and product levels while satisfying convenience. On-site trial can help consumers fully feel the products in a one-stop shopping scene, and make purchase decisions that best meet their personal needs, and its strong experience attributes far exceed online channels. According to the survey data, nearly 70% of consumers choose to buy cosmetic products offline because they want to try them on the spot. Specifically, in terms of product categories, cosmetic tools, cosmetics and skin care products have the highest willingness to buy offline, and more than 90% of consumers have tried and bought these products offline. In addition, the offline purchase intention of perfume fragrance and sunscreen products has reached more than 80%.

Consumer demand of new generation beauty users: high acceptance of domestic products

Multiple factors, such as consumption upgrading and the rise of national tide, have jointly promoted the rise of local beauty brands. Many new brands have opened the market with product innovation and diversified marketing models, and achieved breakthroughs under the long-term strong brand effect of international brands. The new generation of beauty consumers, mainly young people, have a higher acceptance of new things, have a more personalized evaluation system in the choice of beauty consumption, are not obsessed with big names, and pay more attention to face value, efficacy, reputation and cost performance. According to the survey data, consumers have a high acceptance of domestic brands, and the proportion of consumers who tend to buy domestic traditional brands and emerging brands is over 40%. Another 34.3% of consumers have no obvious preference for domestic and foreign brands, and pay more attention to whether the products themselves are suitable for them.

Consumer demand of new generation beauty users: market gap of "sample economy"

Beauty product samples can make consumers invest lower trial and error costs when fully trying new brands or new products, and it is easier to make purchase decisions, so they can play a greater role in attracting new users and promoting formal dress purchase, and become an important marketing contact for brands. Samples usually reach consumers in the form of brand gifts and holiday suits, and there are few formal channels to sell samples separately in the market. The new beauty collection store captures the demand of the new generation of beauty users for sample products, and sells them as independent products in the store, which can not only attract passengers, but also generate revenue. According to the survey data, users who spend 300-500 yuan per month on cosmetics are most likely to be attracted by the samples, and then go to the new beauty collection store for consumption.

The driving factor of the development of new beauty collection store: brand end

Demand for offline channel expansion of emerging beauty brands: high operating cost of online traffic

The domestic e-commerce industry has entered a stage of rapid growth since 2010. With the mature development of e-commerce, more and more businesses are pouring into the online market, traffic competition is becoming increasingly fierce, e-commerce dividends are gradually declining, and market growth is slowing down. At present, the online platform channels are diversified, and the distribution of consumers is decentralized and the e-commerce traffic is fragmented, which makes it more difficult to obtain customers. Beauty brands, especially domestic emerging beauty brands, have been able to rise rapidly through online channels in recent years, but at the same time, they are faced with the problems of high online traffic cost and continuous increase in marketing and promotion expenses. Expanding offline sales channels and reaching consumers in multiple dimensions will become a breakthrough for beauty brands to achieve long-term development. The new beauty collection store provides a tonal matching channel for emerging beauty brands, which increases brand exposure. At the same time, on the basis of sales, it empowers the brand operation value of the channel. For example, H.E.A.T likes to provide data feedback for the brand, helping the brand to intuitively understand the consumer’s preferences and needs.

Demand for offline channel expansion of emerging beauty brands: the cost of opening independent stores offline is high.

With the rising real estate prices and labor costs in recent years, the cost of facade rent and employee expenses of single-brand beauty stores has increased, and domestic emerging beauty brands have taken on higher operational risks, especially in the initial stage of development and market grabbing. The channel model of beauty collection stores is conducive to reducing the pressure on funds, inventory and operation of emerging beauty brands. For overseas brands, the sales of brands in China are mainly based on the distribution agent model, and department stores or independent stores are mostly located in first-and second-tier cities. The distribution of offline channels in low-tier cities requires fixed costs and labor costs borne by dealers. The model of brand counters or independent stores is risky in the sinking market, and it is relatively difficult to reach. The model of beauty collection stores can alleviate the account period and inventory pressure of dealers to a certain extent, and at the same time meet the demand of consumers for overseas brands in the sinking market.

Demand for offline channel expansion of emerging beauty brands: traditional beauty collection stores have high entry barriers.

The purchasing mode of traditional beauty collection stores in China mainly includes consignment and distribution: under the consignment mode, the beauty collection stores adopt actual sales and settlement, and the goods are delivered directly by the brand; Under the distribution mode, the beauty collection store signed a batch sales order with the brand, and the ownership of the goods actually transferred. The traditional beauty collection store has obvious advantages in supply chain, stable channel sales, strong voice, high proportion of consignment mode, sales risk borne by the brand, and relatively long account period. At the same time, the traditional beauty collection store has a certain threshold for the purchase choice of emerging beauty brands because of the consideration of marketing. The purchase mode of new beauty collection stores is mainly one-time buyout, and the account period and supply discount are more friendly to the new brands of the country. On the other hand, the entry of new explosive products attracts consumers to the store, and also brings passenger flow to the new beauty collection store, realizing two-way empowerment.

The Driving Force for the Development of New Beauty Collection Store: Capital End

Players in the new beauty collection store have been favored by capital many times.

The format of the new beauty collection store keeps up with the changes in the new offline retail scene, and has become a "flow harvester" in major business districts with its strong appeal to young consumers. Therefore, it has received great attention from capital and has been frequently financed in recent years. Among them, Colorist, Plum Blossom and WOWCOLOUR have received several rounds of financing, and the financing scale has reached several hundred million yuan; In addition, rising stars such as NoisyBeauty, Hi Burning and Black Hole have also won the favor of well-known investment institutions such as Gaochun Venture Capital and Zhenge Fund. With the help of capital, the new beauty collection store industry has entered the stage of staking.

Market scale of beauty cosmetics collection store

The overall scale of the industry has grown steadily, and the proportion of new beauty collection stores has increased.

With the advantages of multi-brand operation and location close to consumers, the beauty collection store channel can help cooperative brands to effectively explore the market. Watsons, which is positioned in the mass market, and Sephora, which is positioned in the middle and high-end market, have gradually become the mainstream of domestic traditional beauty collection stores after years of deep cultivation, and their chain stores in China have driven the growth of the market scale of traditional beauty collection stores. Since 2019, domestic new beauty collection stores have started to develop, and innovative brands represented by colorists and plum blossoms have emerged one after another, which has had a certain impact on traditional beauty collection stores. At present, the new beauty collection store industry is in transition from the embryonic stage to the stable development stage. In 2020, the domestic new beauty collection store will account for 7.6% of the total beauty collection store market, and its market share is expected to increase to 15.8% in 2023, and the market size is expected to reach 13 billion yuan.

Industry atlas of beauty cosmetics collection shop

The beauty collection store industry is scattered and there are many players.

The head players of traditional beauty collection stores mainly include Watsons, a chain brand of beauty cosmetics and daily chemicals, and Sephora, which focuses on high-end selected brands in Europe and America and its own brands. The new beauty collection store is represented by the colorist under KK Group, WOWCOLOUR under the famous products and the plum originated from online. Colorists and WOWCOLOUR focus on cost-effective domestic and foreign beauty brands, opening hundreds of stores all over the country; Huamei and Heikong mainly sell overseas big-name and niche brands, positioning high-end, and mainly opening street stores in first-tier and new first-tier cities. Other players’ stores are more regional and smaller in scale, and their brand positioning is different. NOISYBeauty, Dongdian West Point and other players cut into the track from the sinking market.

Beauty cosmetics jihe branch industry concentration degree

Many players in beauty collection stores adopt differentiated strategies to cut into the market, and the industry tends to be integrated.

Players in the beauty collection store industry can be divided according to players’ background, brand positioning and store area. In the background of players, it can be divided into independent new brands, retail brand incubation and department store incubation, and the beauty collection stores incubated by the group may be supported in terms of capital and supply chain; In terms of brand positioning and store area, the brand stores located in the high-end niche are mainly large stores, while the players located in the cost-effective and sinking market mainly operate medium-sized stores. In terms of industry structure, the traditional beauty collection store industry developed earlier and the market concentration was higher, while the new beauty collection store is still in a period of rapid development. In the future, head players are expected to gradually increase their market share through industry integration.

Core competitive elements of new beauty cosmetics collection store

The core competitive advantages of the new beauty collection store are embodied in three aspects: people, goods and market

In order to maintain benign operation and enhance differentiated advantages, the new beauty collection store needs to optimize the service quality and professionalism of the store BA in terms of "people", and requires the management team to be forward-looking in important decisions such as selecting products and opening stores. In terms of "goods", the new beauty collection store needs to match the consumer’s demand preferences to the greatest extent in brand selection, and enhance the interaction with consumers through diversified marketing activities; Improve the supply chain capacity and quality, ensure the regularity of goods, improve the turnover efficiency and control the inventory water level. In terms of "field", new beauty collection stores are usually located in popular areas with dense traffic in key cities, while paying attention to convenient transportation and location in business districts, such as subway floors, escalators or the most conspicuous places near entrances and exits; The decoration style in the store has a strong sense of design, and at the same time, the long-term appeal to consumers is enhanced through regular adjustment of decoration and shelves.

Prospect of the future trend of beauty cosmetics collection store

Long-term challenge of new beauty cosmetics collection store

The long-term profit model needs to be verified: low customer unit price and low efficiency.

At the same time of large-scale expansion, the long-term profitability of the new beauty collection store still needs to be verified by the market, and its uncertainty is reflected in many aspects: in terms of passenger flow scale, the new beauty collection store attracts the first batch of young consumers in the city to punch in with its design-conscious store decoration and novel scene experience, but after the novelty gradually ebbs, it still needs stores to give full play to their advantages in product selection to maintain the sustainability of passenger flow; In terms of pallet structure, stores may optimize the store model by increasing the proportion of high-margin products such as cosmetics, niche brands and exclusive agency brands, but it is still uncertain whether the low-margin products and the passenger flow attracted by samples can be converted into the purchasing power of high-margin products; In terms of expenses, the location of new beauty collection stores is usually located at no cost to attract passengers and make positioning. The high rental cost for this purpose is also one of the main reasons for the low efficiency and difficulty in making profits.

Price advantage impact of other channels such as online and duty-free shops.

According to the survey data, 42.2% of the consumers who choose to shop in the new beauty collection store said that one of the main reasons is that the product prices of the new beauty collection store are cheaper than those of department stores and online official stores. Compared with the official channels where there are few discounts except shopping festivals and live broadcast rooms, the price of the new beauty collection store does have certain advantages intuitively. However, the rise of the domestic duty-free market has a certain impact on the price advantage of new beauty collection stores, even without considering the activities such as sample giving and point redemption through official channels. Take HARMAY as an example. The retail price of 30ml Hailan Mystery Essence Cream is 1292 yuan, which is 15% off the official price, while Sanya International Duty Free City is priced at only 1180 yuan. Due to the great difference in pricing between international brands at home and abroad, the pricing of Taobao Haitao purchasing stores is mostly around 800 yuan. In contrast, the price advantage of the new beauty collection store is not obvious, and it is difficult to attract price-sensitive consumers for a long time.

The opaque supply of goods and the stricter regulatory environment will make the continuous supply of products face uncertainty.

At present, the supply channels of new beauty collection stores in China mainly include: 1) purchasing in large quantities through department store counters, usually obtaining some price discounts and tying a large number of samples; 2) through the purchase of dealers or agents, merchants specializing in wholesale samples have also been formed in the process of industry development; 3) Secondary sales of large hotels, mainly care and fragrance products; 4) A small number of beauty collection stores are authorized by brands to directly purchase products, which are mainly authorized by small and medium-sized overseas brands and domestic brands, and most products are not directly authorized by brands. In addition, some new beauty collection stores take sample products as an important drainage method, which has the problem of opaque supply. With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, beauty collection stores with samples as their selling points may adjust their procurement channels, and there is some uncertainty in the continuous supply of products.

Future trends of new beauty cosmetics collection stores

The operation mechanism of the big store model is healthier

At present, the operation types of new beauty collection stores in China mainly include small stores and big stores. Small-store model is conducive to expanding the market in the early stage, but the speed of opening stores is too fast, and there is a mismatch between the customer quality of some stores and the positioning of new beauty collection stores, especially in the case of limited brand building and supply chain management capabilities, consumers are not sticky enough, which affects the sales and profitability of stores and leads to the closure of stores. Comparatively speaking, the location of large stores with an area of 500 square meters or even more than 1,000 square meters is usually the landmark core business district of the city. The business district has its own high passenger flow, rich SKUs in stores, better shopping scene design experience, better floor efficiency performance of stores, and it is not easy to close stores. The "one city, one store" big store model will become an important development direction of the new beauty collection store industry in the future.

Category and brand structure tend to be diversified, and the pallet structure is optimized.

The early product layout of domestic new beauty collection stores mainly focused on make-up, which attracted consumers to enter the store to try on makeup and achieved the purpose of drainage. However, cosmetic products generally have a long use cycle and low consumption frequency, which affects product repurchase. According to the survey data, only 15.8% of users said that they bought makeup most frequently in different categories of cosmetics, while the proportion of users who chose to buy skin care products most frequently was as high as 60.1%. As a fast-growing category, the domestic demand of perfume is gradually increasing, which makes the selection strategy of new beauty collection stores inclined. The new beauty collection store will gradually adjust the category structure and increase the proportion of skin care products and perfume products. In terms of brand types, the new beauty collection store has relatively strong bargaining power and higher gross profit for domestic cutting-edge brands and overseas niche brands, and will become the future development direction of the new beauty collection store.

Original title: China Beauty Collection Store Industry Report in 2021

　　Cctv news Lancome, Saint Laurent YSL, helena rubinstein HR, Armani … these well-known brands are all owned by L ‘Oreal Group. On the morning of February 21st, "New Era and New Opportunities — — The online theme promotion activity of "Multinational Enterprises in China" came to the headquarters of L ‘Oré al North Asia. In an interview, Fabry, President of L ‘Oré al North Asia and CEO of China, said that L ‘Oré al has been close to consumers for 25 years and is looking forward to more sparks with the consumer market in China.

　　Fashion and beauty combine the feast of sight and smell.

"Floating in Time and Space" in Shanghai Exhibition Center: the world’s first exhibition of Armani Gaoding’s private fragrance

　　"Floating in time and space — — The first exhibition of Armani Gaoding Fragrance in the world was recently exhibited in the West Hall of Shanghai Exhibition Center. In this limited-time feast of fashion and beauty, several sets of rare Armani haute couture fashions were presented, which complemented the perfume bottles with corresponding smells.

　　It is reported that the exhibition receives 2,000-2,500 visitors every day, and the exhibition will last until February 26th, and then move to South Korea, France and other places to continue the "global tour".

　　Fabry said that in the past few years, L ‘Oré al has made due contributions to the recovery and development of China’s consumer market. The world premiere of Armani in Shanghai not only reflects the strong resilience of China’s economy, but also reflects L ‘Oré al’s confidence and determination to develop in China.

　　"We will continue to create beauty, move China consumers and enlighten the world."

　　Technology empowerment seizes the new opportunity of personalized beauty.

　　Less than 500 meters away from the exhibition is the headquarters building of L ‘Oré al Group in North Asia. Since L ‘Oré al entered the China market in 1997, it currently operates 31 brands in China.

　　Fei Borui said that diversification is the next development trend of the beauty industry. Consumers are not limited to "one thousand people" who only choose a single product. In the future, more diversified choices and expressions will realize "one person and one thousand faces". How to meet the needs of consumers more accurately will bring great business opportunities to the development of L ‘Oré al beauty and technology.

L ‘Oré al staff demonstrated the intelligent colorimeter of "lipstick printer"

　　It is understood that L ‘Oré al has made its debut in China International Import Expo(CIIE) for five years in a row, exhibiting 16 new international brands and a number of personalized beauty technologies, and its influence on new products is constantly expanding to the whole country.

　　Investment overweight is full of confidence in Shanghai’s development.

　　"Shanghai naturally has some of the most cutting-edge characteristics of beauty consumption." Fei Borui said that Shanghai has good prospects in innovation, consumption and economic growth, and he is full of confidence in Shanghai’s development.

Fabry (right), President of L ‘Oré al North Asia and CEO of China, was interviewed.

　　Over the years, L ‘Oré al has witnessed the continuous development and evolution of Shanghai, and in the process, L ‘Oré al has also deeply felt the strong support of the Shanghai government and relevant institutions. L ‘Oré al has always maintained close cooperation with the government and received a lot of support from the policy level, thus bringing more innovation to consumers. At the China International Import Expo(CIIE) in 2019, L ‘Oré al demonstrated the personalized service of Xiuliko Essence. In this year’s pilot project in Pudong, the personalized service of Xiuliko Essence will be listed in China; In 2022, the clean workshop of L ‘Oré al Suzhou Factory was officially launched, and the foundation stone of the world’s first self-built intelligent operation center was launched in Suzhou, which is expected to be officially put into operation in September this year; In addition, L ‘Oré al also set up its first investment company in China market — — Shanghai Meicifang Investment Co., Ltd. will strengthen co-creation with China’s industry partners.

　　"The fields that China is developing are in perfect harmony with the fields that L ‘Oré al can contribute to," Fabry said. L ‘Oré al has been witnessing the opening of the market and the demand for policies. During the gradual recovery of the consumer market in China, L ‘Oré al is very much looking forward to colliding with Shanghai for more innovation sparks.