The export products are transferred to domestic sales, and the holding enterprises have wider sales and more consumption choices.
With the gradual release of domestic market demand, export to domestic sales presents great growth potential. The Ministry of Commerce issued relevant measures to speed up the market access for domestic sales, improve the level of facilitation for domestic sales, and promote the docking of supply and demand.
Recently, the Ministry of Commerce cooperated with the governments of Zhejiang, Shaanxi and Chongqing to co-host a series of activities of exporting products to domestic market. The products on display are rich in variety, novel and high in quality, attracting consumers to buy them, which has become a useful attempt to turn export products into domestic sales.
In order to support marketable export products to be sold domestically, from July 25th to 27th, the Ministry of Commerce, in cooperation with the people’s governments of Zhejiang, Shaanxi and Chongqing, co-sponsored a series of activities of "Foreign Trade Boutique Dressing Up Pedestrian Street" in Hubin Pedestrian Street in Hangzhou, Datang Pedestrian Street in Xi ‘an and Jie Fangbei Pedestrian Street in Chongqing. At the appeal of most exhibitors, the activities of Hangzhou Hubin Pedestrian Street and Xi ‘an Datang City Pedestrian Street were extended to one week.
At the event site, the goods were rich and popular.
"Looking at the novel style, good quality and reasonable price." At the scene of Hangzhou Hubin Pedestrian Street, where the export products of "Foreign Trade Boutique Exchange Dress Up Pedestrian Street" were sold domestically, Aunt Li, a citizen who came to buy it, soon took a fancy to a dining chair.
The activity site of Hangzhou Hubin Pedestrian Street adopts online and offline linkage mode. There are 100 booths on site, and nearly 100 high-quality foreign trade enterprises display and sell more than 1,000 kinds of products, covering home appliances and textiles, lamps and toys, clothing and footwear, luggage decoration, pet products, smart equipment and so on. There are five live broadcast rooms in the exhibition area and the "live broadcast room on the lake" on the lakeside pedestrian street. Many live broadcasts are conducted every day, and high-quality foreign trade products participating in the activities are sold to online consumers simultaneously.
At the activity site of Xi ‘an Datang City Pedestrian Street, exhibitors came from five fields: consumer goods, specialty agricultural products, textiles and garments, electronic appliances and tea drinks, and exhibited more than 500 kinds of high-quality foreign trade products, including glassware, titanium products, cultural and creative products, local specialty foods, outdoor products and balance cars. There is a live broadcast room at the event site, which allows consumers to feel the charm of Shaanxi foreign trade quality products in the "cloud".
In Jie Fangbei Pedestrian Street, Chongqing, the exhibition area is 1,500 square meters, with three exhibition areas of service trade, agricultural and sideline products and consumer goods, and nearly 100 exhibitors. In the agricultural and sideline products area, brands such as Paisenbai and Huida Lemon exhibited overseas best-selling agricultural products and foods such as orange juice, water shield and amber tea oil. In the consumer goods area, the exhibits of Chongqing Xiaokang, Asus and other enterprises cover many categories such as electronics, textiles, automobile and motorcycle, and daily use.
Public service platforms for product certification and intellectual property protection have been set up at the event sites in the three places, and a variety of supporting activities have been held according to local conditions. Hangzhou advocates supermarkets, e-commerce and foreign trade comprehensive service enterprises to provide services for foreign trade enterprises to sell domestically. Chongqing holds exhibition tour of export commodities. Xi ‘an organized 50 key commercial and trade circulation enterprises to conduct on-site procurement negotiations.
Try to change, and the enthusiasm of enterprises for domestic sales will continue to improve.
Affected by the epidemic, in March this year, Hangzhou Qiandao Lake Sturgeon Science and Technology Co., Ltd. cancelled foreign trade orders of 2.6 million US dollars, and products worth 30 million yuan were accumulated in the warehouse. The person in charge of the company held an emergency meeting to discuss the solution and decided to solve the dilemma through e-commerce live broadcast.
The attempt of sturgeon science and technology is only a microcosm of many foreign trade enterprises turning to the domestic market. Since the beginning of this year, China’s foreign trade development has faced certain risks and challenges. According to the investigation of the Ministry of Commerce, the epidemic situation abroad has spread, the international demand has shrunk, the orders of foreign trade enterprises have declined, and the enthusiasm of exporting to domestic sales is constantly improving.
The relevant person in charge of the Ministry of Commerce said that the Ministry of Commerce chose the national demonstration pedestrian streets in Hangzhou, Xi ‘an and Chongqing to hold activities simultaneously, mainly to give play to the radiation function of the pedestrian streets, build domestic sales channels and platforms, accurately meet the upgraded domestic consumption demand, meet the needs of consumers’ high-quality life, and support marketable export products to expand the domestic market.
According to the relevant person in charge of the General Administration of Customs, the main form of processing trade has always been "two heads are outside", and the proportion of domestic sales is relatively low. In recent years, with the continuous promotion of the transformation and upgrading of processing trade, processing trade has begun to change to "two resources and two markets", and the demand for domestic sales of enterprises has become stronger.
The relevant person in charge of the Foreign Trade Department of the Ministry of Commerce said that there is great growth potential for exporting products to domestic sales. From the perspective of domestic consumption, the epidemic prevention and control war has achieved great strategic results, and the domestic market demand is accelerating, providing a domestic market for export industries such as electronic appliances, light industry, textiles and clothing, and agricultural products. From the perspective of investment, the promotion of new infrastructure, new urbanization and major projects in various places has brought new opportunities to export industries such as machinery and equipment, electrical and mechanical equipment and precision instruments. From the perspective of consumption upgrading, some foreign trade enterprises are shifting from traditional mass production to personalized customization, which can better meet the needs of domestic consumption upgrading. The rapid development of new consumption modes such as online sales and live broadcast with goods has also opened up sales channels for foreign trade enterprises directly facing consumer groups.
In addition, a series of favorable policies have been continuously released. Recently, the General Office of the State Council issued the "Implementation Opinions on Supporting Export Products to Domestic Sales" (hereinafter referred to as the "Implementation Opinions"), supporting marketable export products to explore the domestic market, making efforts to help foreign trade enterprises tide over the difficulties, and promoting the basic stability of foreign trade.
Take multiple measures to do a good job in transferring export products to domestic sales.
"It is also selling products. There are similarities and differences between export and domestic sales, which is a challenge for foreign trade enterprises." Zhou Ting, general manager of Taizhou Huangyanjie Anhui Smart Household Appliances Co., Ltd., Zhejiang Province, said. At the end of last year, the company set the goal of exporting 25 million yuan in 2020. Affected by the epidemic, only 5 million yuan was exported in the first five months of this year. To this end, the company is putting more energy into exporting to domestic sales.
The relevant person in charge of the Foreign Trade Department of the Ministry of Commerce said that at present, foreign trade enterprises are facing some difficulties in turning to domestic sales. For example, the transfer of some export products to domestic market often involves brand trademark issues and needs to be authorized by the foreign party. Some foreign trade enterprises have been producing according to orders for a long time, lacking domestic marketing experience and specialized teams, and their brand awareness in China is not high. In addition, domestic sales also face the difference of market settlement mode. Domestic sales usually adopt credit sales mode, which takes up more funds and has relatively high risks.
In order to do a good job in supporting the export products to domestic market, the "Implementation Opinions" proposes to speed up the market access for domestic sales, simplify the certification procedures for domestic products, and simplify the tax procedures for enterprises; Promote the development of "same line, same standard and homogeneity". Support enterprises to produce products that can be exported and sold domestically according to the same standards and quality on the same production line, and expand the application scope of "three products" to the fields of general consumer goods and industrial products.
In terms of multi-channel support for domestic sales, the "Implementation Opinions" proposes to encourage foreign trade enterprises to connect with e-commerce platforms, guide major pedestrian streets to organize special activities, and organize large commercial enterprises to carry out direct purchase orders. Guide foreign trade enterprises to develop marketable products, create their own brands, make full use of new formats and new models, and promote the integration of online and offline development.
In terms of strengthening support such as credit insurance and funds, the "Implementation Opinions" proposes that processing trade enterprises that meet the requirements for centralized taxation procedures for domestic sales can declare within 15 days after the end of the quarter at the latest.
The relevant person in charge of the Ministry of Commerce said that exporting to domestic sales is based on firmly implementing the strategy of expanding domestic demand and expanding the domestic market through diversified supply. The Ministry of Commerce will hold nationwide consumption promotion activities, strengthen public services for domestic sales, and use the advantages of pedestrian streets and key business districts in brand agglomeration, channel integration and market popularity to broaden the domestic sales channels of marketable export products. Guide and support local governments to build consumption promotion platforms, help foreign trade enterprises to further connect domestic large-scale commercial circulation enterprises and e-commerce platform enterprises, and promote the connection between supply and demand. (Reporter Kelly)