[Original test drive] is the kind of car that can meet general business purposes and is very suitable for traveling with a family, but it’s a pity that this time it’s just a simple test drive. Another media test drive editor and I are sitting in a seat as comfortable as a leather sofa, driving in the traffic of Shanghai-Nanjing Expressway. My mind fantasizes about driving this car on a straight road in the western United States, with neon billboards flashing from time to time and old-fashioned ones that have taken off paint. My wife and three children sitting in the back are asleep.

　　This is a pure American model, and the interior and exterior design of the car is more about the needs of the Americans. There are not many things that China consumers care about in face. The greatest pleasure of driving this car is probably the scene I described above, and the extremely comfortable and lazy lifestyle is something we want but never pursue.

● This experience model

　　The 2014 Angkor, which was just launched in April, has launched two models, both of which are equipped with 3.6V6 and matched with a 6-speed automatic manual transmission. However, there is a big gap between the official pricing of the two models, which is 140,000 yuan, and there is not much difference in configuration. We look at the configuration table and find that it is mainly tyre size, function, function, and so on. The obvious difference is that the high-end model uses a four-wheel drive system, while the low-end model uses a predecessor. Our test drive is a high-end version, and the four-wheel drive enjoys the flagship type.

● American style

　　As a medium and large 7-seat SUV, the 2014 Angkor is relatively large in its class in terms of body size, with the length, width and height of 5113×2007×1842mm respectively.

　　The tires are DUELER H/L series tires, which are used for positioning SUVs, and the tires have more road performance. The specification is 255/55 R20. In fact, American SUVs always prefer large-size tires. The size of the 2014 Angkor tire is not small, and the 20-inch rim is the standard size. During the test drive, we found that the noise control of 2014 Angkor tires is quite good, even at high speed, the road noise is very small, which will be introduced in detail in the test drive later.

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● Interior changes are concentrated in the center console.

　　The overall shape of the interior of the 2014 Angkor is not much different from that of the old models, and it is still a very typical American style. The mix and match design of wood grain and bright silver decorative strips is widely used in the old models, which has been basically cancelled in the 2014 Angkor model and replaced by a large area of leather material, which increases the sense of luxury and enhances the touch.

　　The upper part of the center console is made of brown leather, and the lower part is made of slightly hard plastic, which feels ordinary, but the texture is thick, not that kind of thin plastic.

　　The steering wheel buttons feel very good and have moderate strength, which is the kind of tough texture. However, what needs to be spit out is that the position of the button is designed to be slightly lower, and personally feel that the button can be more integrated. On the one hand, it is a bit difficult for beginners to use it. On the other hand, even if they are familiar with the button, they often need to look down to find the button when using it. It is a function designed for convenience, and its practicality is greatly reduced.

　　The LCD screen at the top of the center console is relatively high. When displaying the navigation map video, the driver’s line of sight can be easily looked straight, and there is no need to bow his head. It is a humanized design. Praise one.

　　The left side of the jack next to it is the SD card slot, and the right side is the AUX and USB interfaces. It’s okay to use USB, so you can always plug it in here. If you use AUX, this position is a little too high. If the mobile phone or player is placed under the center console, the plug line will always be pulled down, which is inconvenient. The general practice is that the AUX interface is placed at the bottom of the center console, or in a glove box or box, so that the wires are not all exposed.

　　The following 7-inch LCD screen is mainly used for multimedia control, and also uses touch control. The main function keys next to it are also touch control, which has a strong sense of technology, but this is not a common design style of the model.

　　The car we test-drive is equipped with sound, and the sound effect is very good. In addition, the sound insulation effect of the 2014 Angkor is not bad, and the overall sound experience can reach 80 points.

　　The design of the gear handle is exactly the same as that of the old model, and it feels very thick and thick, which is also a typical American style. Manual gear shifting adopts key mode, and the position of the key is on the left side of the gear head.

[car home Jinzhou Preferential Promotion Channel] At present, substantial preferential activities are being carried out in Jinzhou market. The highest discount reached 85,900 yuan, and the lowest starting price was only 344,000 yuan. If you are interested in this electric car, you can click "Check the car price" in the quotation form to get a higher discount.

The exterior design of BMW i4 is full of dynamic and technological sense, and the front face adopts a closed kidney-shaped air intake grille, which, combined with the sharp headlight group, highlights the unique style of the car. The body lines are smooth, and the tail design is simple and fashionable. On the whole, the appearance of BMW i4 not only reflects the high-end quality of luxury brands, but also shows the futuristic feeling of new energy vehicles.

BMW i4 has a slender body with length, width and height of 4785mm, 1852mm and 1455mm respectively, and a wheelbase of 2856mm, showing elegant body proportion and spacious interior space. The front tread is 1601mm and the rear tread is 1630mm, which provides excellent stability and handling for the vehicle. The side lines of the car are smooth and dynamic, equipped with 18-inch rims, and the front wheels are made of 245/45 R18 tires, while the rear wheels are made of 255/45 R18 tires, which further demonstrates the sports style of the car.

The interior design of BMW i4 is mainly in sports and scientific style, and high-quality imitation leather, genuine leather and leather /Alcantara mixed materials are used in the car to create a luxurious and comfortable riding environment. The steering wheel is wrapped in leather and has the function of manual up-and-down and forward-and-backward adjustment to ensure that the driver can find the best driving posture. The center console is equipped with a 14.9-inch central control panel, which supports voice recognition control systems such as multimedia system, navigation, telephone and air conditioning, providing drivers with a convenient operating experience. The front row and the rear row are equipped with 2 USB ports and 2 Type-C ports respectively to meet the charging needs of passengers. In addition, the front seats are also equipped with heating function to further enhance driving comfort. Both the main seat and the auxiliary seat of BMW i4 support the functions of front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support, so as to ensure that every passenger can maintain a comfortable sitting position during long-distance driving.

The motor of BMW i4 has the maximum power of 210kW and the maximum torque of 400 Nm, which provides the vehicle with strong power performance and excellent acceleration performance.

The owner of car home said: "The configuration parameters of Series I’s 3, 5 and X3 are almost the same, except that the shell has been changed. I want to buy the I4 for more than 100,000 yuan. Of course, it is still imported, so there is no need to do such a thing as buying it home and deducting the label. At first glance, the big nostrils are not mediocre. When I drive out, people are guessing at 600,000. I am sorry. "

In order to cope with the momentum of new forces to build cars, Xpeng Motors has launched a new model -MONA M03 in recent years, which is positioned as an A+ class pure electric coupe. According to the latest news, the price of the new car will start at 140,000 yuan. The parameters and configuration of the comprehensive model are quite good, so can it compete with Tesla?

First, look at the appearance of the new car. The overall sliding back and hatchback coupe shape can reach the drag coefficient of 0.195Cd, which is full of movement. The body size is 4780*1896*1445mm, and the wheelbase is 2815 mm. Under this size, the body is relatively low, and with 19-inch wheels, the whole body presents a very young and sporty visual sense.

In terms of interior design, it is bolder and simpler than many pure trams today. The LCD instrument is cancelled, and the 15.6-inch central control floating touch screen replaces all operations and displays. In terms of vehicle configuration, Qualcomm Snapdragon 8155 chip is built in, and gesture control is also supported in operation. With a length of 4780mm and a wheelbase of 2815mm, the space performance inside the car is actually equivalent to that of a B-class car.

Speaking of Tucki’s models, the impressive thing is its XNGP high-order intelligent driving system. Many tests have proved its good practical application ability. Now this system will be installed on the MONA M03 new car. Officials have also claimed that the new car should make hundreds of thousands of pure trams have high-order intelligent driving. However, due to cost constraints, MONA M03 does not use high-order intelligent driving hardware such as laser radar, but is equipped with a single camera scheme focusing on vision, which may be biased in the realization of intelligent driving function.

In terms of power system, MONA M03 is equipped with two power schemes, namely, a low-power version of 140 kW and 190 HP and a high-power version of 160 kW and 218 HP. In terms of cruising range, there are three versions of 515 km, 485 km and 620 km respectively. The lower wind resistance, the dexterous coupe body and the improvement of electronic control under the new car platform believe that the new car will also have a good performance in energy consumption.

Write at the end:

The reason why Tucki "grinds a sword every four years" may be precisely because they found that the price of a pure electric coupe with enough intelligence, high endurance and enough exercise is more than 200,000, so they will spend a lot of money and take a long time to polish a new car. If the starting price is less than 140,000, then the new car does have obvious advantages, but the actual configuration, the price of high-equipped models and the driving performance need market feedback.

　　Beijing, March 21st (Reporter Zhang Ni): More than 300 million people have sleep disorders, the incidence of insomnia among adults is as high as 38.2%, and the sleep duration of over 90% primary school students is not up to standard … …

　　In recent years, high-quality sleep seems to have become a luxury for many ordinary people. What is even more worrying is that sleep problems are no longer a unique worry for adults.

　　On March 21st, when World Sleep Day approaches, "How to have a good sleep" has once again become a topic of public concern.

　　More than 300 million people have sleep disorders, and adults and teenagers are "sleep-deprived"

　　Pupils sleep for 10 hours every day; Junior high school students 9 hours; 8 hours for high school students; The average daily sleep time of adults is 7-8 hours.

　　The above sleep time is "Healthy China Action (2019— The "national standard" determined in 2030). However, in real life, the sleep quality of China residents is worrying.

　　The White Paper on Exercise and Sleep in 2021 recently released by China Sleep Research Association and other institutions shows that there are over 300 million people with sleep disorders in China.

　　Earlier, the results of a sleep survey released by the research society showed that the incidence of insomnia among adults in China was as high as 38.2%.

　　In addition to adults, the problem of "lack of sleep" among teenagers is becoming more and more obvious.

　　China National Mental Health Report (2019— 2020) mentioned that the phenomenon of lack of sleep among teenagers in China continues to deteriorate, with 95.5% of primary school students, 90.8% of junior high school students and 84.1% of senior high school students failing to reach the standard.

　　Teenagers’ lack of sleep is mainly reflected in two aspects: first, the proportion of sleeping less than 8 hours on school days has increased by 1 percentage point. In 2009, 47.4% of teenagers slept for 8 hours or more on school days, and in 2020, this proportion was only 46.4%; In 2020, the average sleep time of teenagers is 7.8 hours, which is 0.3 hours lower than that in 2009.

　　Second, the length of sleep on school days shows a downward trend with the increase of grades, and the phenomenon of making up sleep on weekends shows the differentiation of school segments. Compared with more than ten years ago, in 2020, the average sleep duration of teenagers in all academic periods showed a downward trend. The average sleep duration in primary and junior high schools decreased by about 40 minutes, and that in senior one and senior two decreased by 10 to 20 minutes. The average sleep duration of primary school students on weekends is reduced by about 12 to 25.2 minutes, by about 20 minutes in the first and second grades, and by 40.2 to 51.3 minutes in the third and high schools.

　　"The World Health Organization has conducted a survey on sleep disorders around the world, and the incidence rate is 27%. We have exceeded 10%, indicating that the problem of sleep disorders in our country is still quite prominent." Guo Xiheng, director of China Sleep Research Association and director of Beijing Chaoyang Hospital Sleep Medicine Center affiliated to Capital Medical University, said.

　　Who stole your sleep?

　　Sleep disorders belong to a group of diseases. According to the international classification of sleep diseases, there are dozens of sleep disorders caused by external or internal factors. Those who can’t sleep, can’t wake up and can’t sleep well are all sleep disorders.

　　Guo Yuheng analyzed that if there is a sleeping environment at night, lying in a comfortable bed and having a desire to sleep, wanting to sleep but not sleeping is called insomnia, but in the same time period and environment, wanting to sleep but insisting on not sleeping is called sleep deprivation.

　　"In recent years, the number of people deprived of sleep has increased significantly, which is related to lifestyle, such as the wide application of mobile phones." Guo Yuheng said.

　　Take teenagers and children as an example. Earlier, the "White Paper on the Sleep Index of Teenagers and Children in China in 2019" released by the China Sleep Research Association showed that the three major factors affecting children’s sleep were academic pressure, playing mobile phones or computers, and parents failing to set an example; Among the children with poor sleep, 41.9% will touch TV, mobile phone and computer before going to bed, and about 67% of parents will often play mobile phone or computer in front of their children.

　　According to Guo Xiheng’s analysis, China has a large population, a wide geographical area and quite different lifestyles, so the probability of sleep disorders is not completely average.

　　"My clinical experience is that the incidence of sleep disorders in cities is greater than that in rural areas, which has a lot to do with the fast pace of life and stress. People with high education level have a higher proportion of sleep disorders. In addition, the incidence of sleep disorders in women is higher than that in men. " He said.

　　What worries experts is the sleep disorder faced by young people. Guo Xiheng told reporters that twenty or thirty years ago, there were very few young people in the hospital, but now there are many. He said that young people have high sleep ability and high sleep regulation ability, but because of this, people tend to ignore their sleep problems.

　　The country shot! Reduce the occurrence of sleep problems among adults, primary and secondary school students.

　　The emergence of an army of insomnia has also attracted the attention of the national level.

　　"Healthy China Action (2019— In 2030), it is specifically mentioned that medical institutions are encouraged to carry out sleep-related medical services and provide scientific sleep guidance to reduce the occurrence of sleep problems in adults.

　　In order to ensure the sleep of primary and secondary school students, the Ministry of Education has previously issued the Management Standards for Compulsory Education Schools and the Work Plan for Prevention and Control of Myopia for Primary and Secondary School Students, proposing that 10 hours of sleep should be guaranteed for primary school students, 9 hours for junior high school students and 8 hours for senior high school students.

　　Recently, the Ministry of Education also proposed to do a good job in the management of homework, sleep, mobile phones, reading materials and physical fitness of primary and secondary school students, and to hand over the sleep quality and time of primary and secondary school students to "co-governance" and bring them into monitoring and assessment.

　　The Ministry of Education proposes that in sleep management, we should draw the boundary between the family and the school, study the school’s efforts, put forward specific ways for the school to cooperate with parents, and monitor and assess to ensure that children get enough sleep, and assess according to the standard of average sleep time during the growth and physiological development of children in China.

　　"Clinical experience shows that some patients have sleep problems when they are older. Most of them have the experience of working night shifts and three shifts when they are young. Such people are more prone to insomnia."

　　Guo Xiheng emphasized that the current situation is very serious. If so many young people stay up late at night now, in a few years, they may become the new force of insomnia patients or other sleep disorders. Therefore, it is particularly important to cultivate a healthy lifestyle.

　　What should I pay attention to if I want to have a good sleep?

　　— — Sleeping appliance

　　The mattress is relatively solid, so don’t be too soft and collapse; Choose a comfortable pillow based on your own preferences, with a pillow height of about 10cm.

　　— — Sleep posture

　　It is advisable to sleep in the right lateral position; If you have pain in your limbs, you should avoid pressing the pain and lie down.

　　— — Sleep time

　　Generally, it lasts for 7-8 hours, but it should depend on individual differences.

　　— — sleep environment

　　Bedroom light should be dark, it is recommended to draw curtains; The bedroom should be cool, but not cold. For most people, 18.3℃ is the ideal temperature.

　　— — Regular schedule

　　No matter how long you slept the night before, get up at a basically fixed time as much as possible, don’t stay in bed or sleep in the cage, and don’t make a big difference on weekends; Just sleep until the next day to restore energy, don’t force the length of sleep too much; You can rest during the day, but don’t lie down or doze off.

　　— — Establish a strong connection between bedroom/bed and sleep.

　　Don’t lie in bed watching TV and playing mobile phone; Go to bed only after you feel obviously sleepy; If you can’t sleep, get up and go to another room

　　— — Avoid excessive stimulation before going to bed.

　　Stop active mental activity before trying to lie down and fall asleep for at least 1 hour; Consider learning a relaxation method and practicing it before lying down at night. (End)

The spring of online movies comes earlier and stronger than the natural spring in Jiachen. According to incomplete statistics, as of March 26th, Iqiyi, Tencent Video and Youku have accumulated 89 new online movies this year, with different types and excellent productions, which are welcomed by the market. Among them, the box office champion has accumulated more than 34 million yuan, and "The Story of Qiao Feng with Eight Dragons" has reached the big screen in some overseas countries and regions, becoming the box office champion of Malaysian New Year films and the box office champion of Singaporean Chinese New Year films. This gratifying scene has effectively boosted the morale of the industry and the confidence of practitioners, and stimulated people’s thinking about future development.

Creating Film Works Based on Internet Distribution and Communication

In 2014, the industry defined online movies: movies with a duration of more than 60 minutes, a complete movie structure and the Internet as the main distribution platform. At that time, with the deepening of industrialization reform, the film market in China showed a high growth momentum, attracting capital and talents. However, for a long time, the channel of film communication has been mainly concentrated in the cinema. Although the number of domestic cinema screens has increased steadily, there are still some films that cannot be released every year due to limited capacity. At this time, video websites rose rapidly, and the massive capacity and convenient viewing mode provided market space for movies. As a result, movies based on Internet distribution and communication appeared, and gradually formed an art category that was different from cinema movies in content and audience.

Due to the relatively low online cost of video websites, online movies attract a large number of small teams and new companies that pursue low investment and short cycle to seize the market. In order to form differentiated competition with cinema films, some producers regard the topics rarely involved in mainstream cinema films as competitiveness, and take the slant of the sword and attracting attention as the main topic selection direction. Creation mainly focuses on thriller, exotic animals, fantasy and other theme types, and repeatedly remake and interpret classic works or big IP. Some themes crash and the content is the same; Some works apply the titles and even themes of popular cinema films in the same period; Other works have sensational titles, exaggerated and explicit contents and unclear narrative logic. For a time, "low style", "shoddy", "love to rub hot spots" and "imitation and follow the trend" became the key words of online movies, which caused the audience to criticize. In response to this phenomenon, the relevant departments set about governance. On the one hand, scientific planning of topics, regulation of fantasy, animals and other overcapacity theme creation; On the one hand, it provides support for the main melody works that reflect real life and praise the great era in the aspects of auditing and project establishment, broadcasting and propaganda. In 2022, the State Administration of Radio, Film and Television issued an administrative license for online dramas, and online movies were certified to "take up their posts", leading the industry to advance to quality.

Explore the scientific accounting mode to make high-quality works get higher box office.

The direction of high-quality products is not only reflected in the continuous updating of creative ideas, but also in the improvement of industry rules. For a period of time, there is a saying in the industry that it takes three elements to make an explosion, namely the title, poster and 6 minutes. "6 minutes" is the time limit for free trial viewing. Once it exceeds 6 minutes, the system will prompt the audience to buy membership or pay for viewing, and the video platform will divide the account with the film according to this effective viewing quantity. This rule makes online movies fall into a "6-minute" cycle. In order to get more points, some works put most of their production funds and creative energy into the first six minutes of creation, so that wonderful content, hot scenes and dazzling special effects can erupt in a concentrated way. The creation beyond 6 minutes is fooled, either "water injection" or "unfinished", and the quality declines in a cliff-like manner, which makes the audience feel cheated.

In order to solve this problem, the industry is constantly trying to explore a new accounting mode, and adjusting "effectively watching the accounting according to the first six minutes" to "long accounting on time" and "long accounting on time". Take the new regulations issued by iQiyi in 2024 as an example. Members watch for more than 10 million hours, more than 6 million hours and less than 6 million hours, and the corresponding 10,000-hour ladder bill prices are 3 yuan, 2 yuan and 1 yuan respectively, and the final total box office is the sum of the income of each ladder. In order to avoid intentionally filling the film with water, some video platforms refine the calculation method of effective duration. For example, the audience watches a 60-minute movie at twice the speed, and the final effective duration counted by the platform is 30 minutes. This means that the "key time" to attract users to watch is no longer the first 6 minutes. The longer users watch, the higher the income of film producers. In order to incite a higher box office, the film must produce high-quality content that can stand the test of the audience.

Actively respond to the changing market environment and establish new differentiated advantages.

In the past two years, online movies have encountered new challenges. On the one hand, the window period of cinema movies is shortened, which brings competitive pressure to online movies. Window period refers to the time interval required for a movie to play content in different media. Earlier, after the film was shown in the cinema, it was not broadcast on the streaming media platform until at least one month later. However, in recent years, the online speed of cinema movies has become faster and faster, which has broken this convention. Many users who watch movies on the Internet prefer to choose cinema movies that have passed the market test and accumulated a certain reputation and popularity. This has squeezed the market space of online movies to a certain extent.

On the other hand, the appearance of miniseries has a certain impact on the online movie market. Both of them are new film and television categories that have developed rapidly in the process of the rise of the Internet. They all make full use of the convenience and interactivity of online media, allowing viewers to watch online platforms anytime and anywhere, and they are good at attracting users by means of intensive burying and frequent inversion. However, the difference is that the mini-short drama can be displayed horizontally and vertically, and the length of a single episode is short, and the number of episodes can be more or less, which is easier to meet the entertainment needs of people watching in fragmented time by mobile phones. The online movie is mainly in horizontal screen mode, which is more suitable for the traditional deep viewing experience. If we follow the logic of realizing money completely, the miniseries whose current flow pool is larger than the online movie track are more attractive to the creators. In the past two years, the scale of online movie industry has declined. According to incomplete statistics, there were 245 online movies in 2023, a decrease compared with 2022, which should be related to the limited market space and the loss of talents to miniseries. Facing the changeable market environment, in order to achieve sustainable development, online movies should not only adhere to the quality of movies, but also tap the advantages of the network, so as to achieve new differentiated competition in the attack of miniseries and cinema films.

High-quality works intensively cultivated by professionals are constantly emerging.

Blowing out the wild sand begins with gold. Continuous policy guidance, resource pooling and concept updating have squeezed the market bubble of online movies, and pushed the industry onto a benign track of setting up professional creative teams, adopting scientific and standardized production processes and creating quality content products. In the spring of 2024, the online movie market achieved a bumper harvest at the box office, marking that online movies have entered a new stage of "improving quality and reducing quantity".

The market competition of online movies has changed from "invitational tournament" to "elimination tournament". Before that, speculators who regarded this track as a quick way to make money were gradually eliminated. Practitioners who adhered to the wrong ideas of attracting audiences and obtaining economic benefits by creating a sense of coolness and gimmicks also changed their thinking, and high-quality films were constantly emerging. Many creations have jumped out of the past, and turned to the themes of the times, such as poverty alleviation and rural revitalization, to show real life, historical events and cultural classics from a youthful and typed perspective, opening up more artistic space for mainstream value dissemination. For example, China Flash, Hidden Grass is Green, Black Hawk Boy and Huang Jiguang, a Superhero, etc., some of them have been listed in the prime file of TV, some have been selected as excellent network audio-visual works by the State Administration of Radio, Film and Television, and some have been highly rated on the rating website, which has been recognized by the mainstream media and praised by the audience. People are pleasantly surprised to find that in addition to "cool feeling" and "excitement", online movies can also see so many lovely and respectable characters, diverse and flexible artistic presentations and silent value expressions, which have a positive and far-reaching impact on the diversification of main theme film and television expressions from the aspects of theme content, style and communication channels.

In addition to deepening the theme creation, online movies also deepen the existing advantages. Unlike cinema movies, which have large screen capacity, richer picture expression and scene scheduling power, online movies are limited by screens of computers, mobile phones and other viewing terminals, and pay more attention to the detailed presentation of pictures and the drama of stories. Action movies have become a type suitable for this media and can create unique audio-visual effects on small screens. Many practitioners are deeply involved in this field. For example, in creation, works such as Warrior Company and Sniper Hero focus on the characters’ state of calmly fighting and confronting the enemy with neat and coherent movements at critical moments, so that the audience can truly feel the tense and exciting atmosphere of the battlefield and deeply understand the hero’s spirit of not being afraid of sacrifice. In planning, iQiyi launched the "Action Master Season", focusing on launching a number of action movies to create a publicity matrix.

In short, online movies have a "network sense" different from cinema movies and a "movie sense" different from mini-dramas. Therefore, we should meet the needs of network carriers in form and stick to the artistic quality of movies in content. With the establishment of a sound market mechanism, the improvement of comprehensive evaluation indicators and the improvement of the audience’s aesthetic needs, online movies will continue to play the role of theme test fields, talent Petri dishes and IP incubators for film and television production, and achieve quality and standardized development. (Author: Zheng Xiaoyi, Li Lei, lecturers of Art and Design College of City College of Xi ‘an Jiaotong University, our reporter)

Guangming Daily (15th edition, April 17th, 2024)