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For example, the handsome front face shape, the addition of three-dimensional embedded front fender and the long and narrow headlight group make a clear distinction between Fenglanda and other models of GAC Toyota, and also make the sense of movement of the whole vehicle more prominent.

And with the addition of bright cutting aluminum alloy wheels and suspended LED taillights, GAC Toyota Flanders have a sense of movement and strength.Let’s not talk about its seven bicycle colors and four double car colors, so that consumers can choose.Diversified choices can satisfy consumers’ demand for individuality.

After entering the car, the space visual design is simple and capable.There are not many physical buttons in the cockpit of Guangzhou Automobile Toyota Fenglanda, and there is one suspended central control panel with rich built-in.

At the same time, GAC Toyota Flanders is also equipped with 7 or more SRS airbags and 9 high-profile models, while the same class cars are usually only 6 models.Guangzhou Automobile Toyota Fenglanda even has knee airbag equipment in the driver’s seat, which is rare at the same level.

From the point of view of active safety, Toyota Safety Sense Zhixing safety system equipped by Guangzhou Automobile Toyota Fenglanda has achieved quasi-L2 automatic driving, which also makes Guangzhou Automobile Toyota Fenglanda the leader among joint venture compact SUVs of the same level.

The tough body and abundant airbags have built a solid protective net for GAC Toyota; Toyota Safety Sense security system performs sentry duty to provide security for safe travel.

On the whole, the strength of GAC Toyota Flanders can be seen. The whole system uses 2.0L engines, and many models in the same class start with 1.5L engines.It also performs well in power, with a maximum speed of 100km/h and a maximum climbing degree of-7. In addition, Guangzhou Automobile Toyota Front Lante also adopts a dual-clutch automatic transmission.Moreover, GAC Toyota Fenglanda has been equipped with active safety driving assistance since the second lowest match, but many cars of the same class are only installed on the high match.

The 2023 Guangzhou Auto Show officially kicked off on November 17th. As the final battle of this year’s A-class auto show, major manufacturers also brought their own ultimate products. According to statistics, the total number of cars exhibited at this year’s auto show reached 1,132, including 469 new energy vehicles and 59 new cars launched in the world. Such a dense number of new cars is really dazzling. It doesn’t matter. Today, we have compiled 10 must-see hot models at this year’s Guangzhou Auto Show, E-class and E-class. How to choose MEGA and X9? Who is harder in Prado? Let’s take a look.

1. The new Mercedes-Benz E-Class long wheelbase version VS the new BMW 5 Series long wheelbase version.

The new Mercedes-Benz E-Class long wheelbase version is open for pre-sale, and the pre-sale price range is 45.00-540,000 yuan.

The new domestic BMW 5 Series /i5 will be put into production in January next year.

E-Class Harmony, a pair of tell it to the judge, who have been in love and killing each other for many years, will appear at the same time at this Guangzhou Auto Show, which is bound to collide with a lot of sparks. First of all, in terms of styling, the new Mercedes-Benz E-Class still takes elegance as the main line, while the new BMW 5 Series has a larger size, so it has a stronger gas field.

In terms of body size, the length, width and height of the new Mercedes-Benz E-Class long wheelbase version are 5092/1880/1493mm and the wheelbase is 3094mm respectively. The length, width and height of the new 5-Series long wheelbase version are 5175/1900/1520mm and the wheelbase is 3105 mm. Obviously, BMW has an advantage in terms of size. As for the spatial performance, there is a suspense. We will also bring you a comparative experience if we have the opportunity.

The interiors of the two new cars also have the same characteristics, that is, intelligence and technology configuration. The new BMW 5 Series is equipped with a 12.3-inch instrument and a 14.9-inch central control screen, while the new Mercedes-Benz E-Class adopts a triple screen design consistent with Mercedes-Benz EQS. In terms of car system, BMW 5 Series is equipped with iDrive 8.5 system, and Mercedes-Benz E-Class is the third-generation MBUX intelligent human-computer interaction system, with excellent fluency performance. As for voice control, the two cars can also be regarded as keeping up with the pace of the times, and then we will bring you comparative tests when we have the opportunity.

In terms of power, it is actually the smallest difference between the two cars, which lies entirely in the difference in driving experience brought by different styles of training, but the more important point lies in the electrification of new energy. At this auto show, the new BMW i5 was unveiled together, and the heat was not lower than that of the fuel version 5 series, while Mercedes-Benz can only compete with EQE, so the newer BMW i5 seems to have more advantages in more aspects.

Many people ask which one is better, the new Mercedes-Benz E-Class or the new BMW 5 Series. In fact, the groups of the two cars are slightly different. One is more mature and the other is more dynamic. It can only be said that the one that suits you is the best, but if you want to ask how to choose BMW i5 and EQE, then I personally prefer BMW i5.

2. Ideal MEGA VS Tucki X9

Ideal MEGA: open blind subscription

Pre-sale price of Tucki X9: starting from 388,000 yuan.

MPV models have really staged a drama of salted fish turning over in the domestic market, and they are gone forever on the road to luxury and high-end. Ideal MEGA: MPV, which is the hottest and most talked about at the moment, is also presented at this auto show as yet we called and urged a thousand times before she started toward us and Kirin battery, which supports ultra-fast charging at 5C rate, with drag coefficient of 0.215Cd, dual-chamber air spring+variable damping shock absorber, and comprehensive battery life exceeding 700km, etc. It is worth talking about which one to take out alone.

In contrast, the popularity of Tucki X9 seems to be lower, but as the flagship medium and large MPV, the low-key of Tucki X9 does not mean that it has no bright spots. Global 800V, front and rear integrated aluminum die-casting, XNGP and other core technologies of boosting architecture, and it is also the only MPV with rear wheel steering as standard in the world. At the same time, as the first vehicle equipped with XOS Tianqi intelligent cockpit system, Tucki X9 will bring the application scenarios and travel experience of the next generation intelligent cockpit.

As medium and large MPVs, both cars are big men in terms of figure. The ideal MEGA has a length, width and height of 5350/1965/1850mm and a wheelbase of 3300mm, respectively. The length, width and height of Tucki X9 are 5293/1988/1785mm and the wheelbase is 3160mm, which is a little smaller than the ideal MEGA in terms of size data, but both cars are definitely big in terms of visual effects.

Ideal MEGA and Tucki X9 are bound to become hot spots in the MPV market in 2024. At present, the understanding of them is only limited to the static part. As for the dynamic performance, it is also worth looking forward to. What surprises will they bring? Let’s wait and see.

3, tank 700 Hi4-T VS brand new domestic Toyota Prado

Tank 700 Hi4-T: The pre-sale price is 700,000 yuan.

Brand-new domestic Toyota Prado: Open the reservation after the Spring Festival

At present, in the domestic market, the hard-core SUV may be able to compete with MPV. The 700 Hi4-T and the brand-new Prado are undoubtedly the two cars with the highest attention at this auto show. The appearance of the tank 700 Hi4-T will continue the "Mecha Technology" route. The length, width and height of the new car are 5090(5113)/2061/1952mm, and the wheelbase is 3000mm, which is adopted by the new car. In addition, the specifications of the front/rear tires of the new car are 275/60 R20 and 275/50 R22, respectively, with high ground clearance, and the approach angle and departure angle are expected to be greater than 30 degrees.

In terms of power, it is expected to be equipped with a plug-in hybrid system consisting of a 3.0T+P2 motor. As a reference, the fuel version will be equipped with a 3.0T engine with a maximum power of 265kW, and the transmission system is expected to match the 9-speed automatic manual transmission.

The length, width and height of the new Prado are 4920mm/1980mm/1860mm respectively, and the wheelbase is 2850mm (excluding the size of the external spare tire). The new Prado is a 7-seat SUV. After the last row is put down, the trunk can also have more storage space. At the same time, due to the hybrid of oil and electricity in Prado, the battery will be smaller and occupy less space in the car.

The comfort configuration of the new Prado is not bad, including seat heating/ventilation, steering wheel heating, mobile phone wireless interconnection, panoramic sunroof, 14-speaker JBL speaker, three-temperature zone air conditioning and so on. However, the display of interior materials and the sense of science and technology in the car are definitely not as good as China brand new energy off-road SUV.

The new Prado, which is about to be made in China, will be equipped with a 2.4T hybrid system of oil and electricity, and bid farewell to the large-displacement naturally aspirated engine. Its system has a comprehensive maximum power of 330 HP (243 kW) and a maximum torque of 630 Nm. Its parameter level is better than that of the fuel tank 500, but lower than that of the tank 500 Hi4-T. Compared with the vehicles in the new energy field, there is still a gap in power parameters.

In terms of off-road performance, the new Prado will be equipped with middle and rear differential locks, high and low speed four-wheel drive, which can amplify the torque. At the same time, the new car will also be equipped with multi-terrain control and creep mode. The maximum approach angle of the new car is 31 degrees, the maximum departure angle is 22 degrees, and the ground clearance can reach 221 mm. At the same time, the new car also provides a multi-terrain monitor to provide convenience for off-road users.

4, the new Toyota Camry VS the new modern Sonata

The new generation Toyota Camry is built based on TNGA-K platform. The new car adopts the latest design ideas of the brand, but some traditional elements have also been continued. The difference between the two different versions of the car is mainly concentrated in the front grille of the "big mouth". One is a honeycomb grid design, which highlights the sense of movement; The other is designed for banner trim, which looks more exquisite. The waistline design is one of its biggest design highlights. At the same time, the XSE version of the car adopts a roof design with a different color from the car body, creating a suspended visual effect.

In terms of interior, the new Camry will come standard with a 7.0-inch LCD instrument and an 8.0-inch central control screen. The size of the central control screen of the XLE/XSE version will be increased to 12.3 inches, with built-in wireless CarPlay and Android Auto interconnection. In addition, the new car will also be equipped with a wireless charging panel, and the top model will integrate a 10.0-inch head-up display function and a nine-speaker JBL stereo. According to different configurations, the interior materials will also be different. For example, the XSE model is equipped with red+black leather. In addition, it is reported that XLE and XSE models will have optional seat heating/ventilation function.

In terms of power, it is said that the new car will not launch a fuel version, and the whole system is a "powered version". The new car will launch a hybrid version based on the 2.5L four-cylinder engine, and provide two-wheel drive/four-wheel drive models respectively. Among them, the maximum power of the two-wheel drive model is 168 kW; The four-wheel drive version adds a drive motor to the rear axle with a maximum power of 173 kW.

The new generation of modern Sonata also adopts a new design language, and the penetrating daytime running lights and split headlights are impressive. In the future, the car will provide two versions, the regular version and the N Line, for consumers to choose from. In the interior, the car adopts an integrated screen design consisting of double 12.3 inches and increases the visual effect of the curved surface. With the brand-new three-spoke multi-function steering wheel, the car looks very textured. At the same time, the car will be equipped with a large skylight, a 12-speaker BOSE sound, and a number of adjustments in the main driver’s seat.

In terms of power, overseas models will provide five options, including 2.5T, 1.6T and 2.0L gasoline engines, 2.0L hybrid systems and 2.0L natural gas (LPG) engines. Among them, the 2.5T GDi turbo four-cylinder engine of N series is called "Theta III" engine and will be equipped with dual injection system. The transmission system will match the automatic gearbox and four-wheel drive system, which is likely to be exclusive to Sonata N.

5. Extreme Krypton 007

Officially opened the pre-sale, the pre-sale price: 229,900.

As the fourth model of Krypton brand, Krypton 007 is produced based on PMA2+ platform, and the design is personally handled by Stefan Sielaff team, which brings a comprehensive and refreshing visual effect. The car adopts the minimalist design of Hidden Energy, the front face is more rounded, and the design of the raised hood brings a sense of exquisiteness. ZEEKR STARGATE, the world’s first integrated intelligent light curtain with the largest 90-inch ultra-wide display area, is also the biggest highlight of the car.

The side of the car body adopts a coupe-style design, and the front and rear raised wheel eyebrow lines enhance the sense of muscle. Of course, the hidden door handle is not absent, thus improving the drag coefficient of the vehicle. On the tail side, the car adopts the popular penetrating taillight group, thus enhancing the visual layering of the tail. Extreme krypton 007 has a wheelbase of 2928mm and is positioned as a medium-sized car.

As for other highlights, Krypton 007 will be produced based on PMA2+ platform, and the lidar device can be seen on the roof. It is reported that the new car is also expected to be equipped with a double wishbone front independent suspension, 800V electrical architecture, Snapdragon 8295 chip and three laser radars, etc. It can be said that the high-end configuration of the whole family bucket exists.

6. Dongfeng Nissan explores land.

Will be officially listed in the first quarter of 2024.

Dongfeng Nissan Land Exploration was officially released at this year’s Guangzhou Auto Show. The new car adopts the latest family-style front face, and the large-size front grille is decorated with horizontal chrome trim strips, which are integrated with the headlights on both sides to make this car look very atmospheric and fashionable. At the same time, the three-stage air inlet design is adopted below it, which appropriately enhances the sense of movement of the vehicle.

On the side of the car body, the side shape of the new car is quite stable. One of the waistlines runs directly from the front light group to the tail light group, and with the raised lines of the front and rear wheel eyebrows below, the overall outline of the new car is concave and convex. On the tail side, the car uses a long and narrow headlight group, and adds a black plaque and brand LOGO in the center to create a good visual layering with the Pathfinder model name below.

In terms of body size, the length, width and height of the new car are 5130/1981/1767mm and the wheelbase is 2900mm respectively. In terms of interior, the new car adopts the very popular dual screen design, and the overall materials in the car seem to be quite kind and the seats are thicker. In terms of power, the new car is equipped with a 2.0T turbocharged engine with a maximum power of 185 kW.

Summary: There are many new cars at this Guangzhou Auto Show, and all the major manufacturers are in full bloom. These are the 10 key new cars that we have selected for you. It can be seen that new energy vehicles are still the main battlefield for major manufacturers to try their best to compete for beauty, and the hard-core cross-country car system is becoming more and more popular. Of course, there are many popular new cars besides them. Interested friends may wish to go to the exhibition site to experience it in person.

In response to the hot SUV field in China, major car companies are taking the lead, constantly introducing new models, and completing updates to seize more market share. Honda CRV, which has a dominant position in the household SUV field, has a more eye-catching performance, and Honda, which is also a sister model, has also ushered in a new facelift, and the 2023 Honda model has been officially exposed.

As a sister model of Honda CRV, the new car this time presents a more youthful and sporty design style in terms of appearance, mainly to cater to the younger generation of consumers. There is a comprehensive improvement in size, which further optimizes the space.

In terms of appearance, it looks a circle larger than the Honda CRV, thus completing its internal seven-seat layout. The front face is equipped with a rectangular air intake grille, and the interior is intricately embellished with a wavy middle net. The light groups on the left and right sides are matched with several raised lines above the hood, focusing on the muscles of the front of the car.

The petal-type wheel hub under the side of its new car, coupled with the bumpy body structure and the overall back style, also highlights the flavor of the vehicle’s crossover.

In terms of the rear of the new car, the taillights on the left and right sides have not changed much, but in the blink of an eye, the interior has taken on a new look. In order to cater to the mainstream consumer group, the central control screen has also been changed to a suspended structure. The LCD meter on the left side of the back and a large number of leather materials cover the center console, setting off the texture and luxury of its interior, and the technological flavor has been comprehensively improved.

The biggest highlight of the vehicle is the addition of a seven-seat layout, which makes the vehicle more suitable for home use. As a brand-new Honda, equipped with a 2.0T turbocharged engine, the vehicle will also provide pure electric models to choose from. Would you consider such a brand-new Honda?

1905 movie network news The highly anticipated film has continued to have a solid box office reputation since its release on July 19. Not only did the score of present on all major platforms not drop but rose, but it surpassed the total box office of the previous work in only three and a half days. The first week accumulated 177 million, achieving a gorgeous double counterattack. After six consecutive days of release, it won the championship of the single-film box office, box office ratio, and number of viewers. Two "40 million +" on the first weekend helped the single-day box office and number of viewers exceed the first day to achieve reverse growth. As of 22:30 on July 24, more accumulated 198 million and 200 million in advance. In order to give back to the audience’s love, the film released a special highlight of the "Battle of the Case Library" in the film, watching how the embroidered spring knife fights the meteor hammer in this highlight, which is known as the essence of the whole film’s action design. The film will also start the second stage of the roadshow from the 25th to the 28th. Director Lu Yang and Zhang Zhen will arrive in Shenzhen, Changsha, Xi’an and Chengdu to meet local fans.

Six days and 6 consecutive titles 198 million "Embroidery Spring Knife · Shura Battlefield" box office reputation continues to develop

Since its release on July 19, the movie "Embroidery Spring Knife · Shura Battlefield" has been presented on all major platforms with a solid reputation: 8.4 tickets, 8.5 for cat-eye audiences, 8.3 for Guevara, 8.0 for entertainment tickets, and 8.0 for movies. On the always harsh Douban platform, the film has received nearly 60,000 comments, and its score of 7.6 is even higher than the previous work’s 7.5 points. The good reputation that does not move like a mountain has also been transformed into a continuous effort at the box office. The film has won 6 times in a row in six days of release. The single film’s box office, box office ratio, and number of viewers on the day are the first. The first weekend’s two "40 million +" not only made the single-day box office and the number of viewers exceed the first day, but also made the film’s first week box office reach 177 million, which has exceeded the total box office of the previous film by 75%. Its high quality, hot topic and high reputation have become the three major boosters of battery life. As of 22:30 on July 24, the film’s box office has accumulated 198 million and is about to officially pass the 200 million mark.

On the first day of its release in 2014, it achieved 7.18 million box office, and with the assistance of quality and word-of-mouth, it walked out of a way of counterattack. And "Embroidery Chun Knife · Shura Battlefield", which has been polished and upgraded for three years, not only won more than 5 times the 38.37 million of the previous work on the first day, but also continued the "counterattack" style of the series. It only took three and a half days to complete the comprehensive transcendence of the previous work’s word-of-mouth and box office. It was promoted to the recent phenomenon film, and also showed the long-term strength of "Embroidery Chun Knife · Shura Battlefield".

"Don’t be afraid of textual research" became an easter egg outside the film, and the classic "Meteor Hammer War" feature clip was released

One of the major features of the "Embroidery of Spring Knife" series is that the story background is embedded in the real history, which is highly credible, which has also promoted many professional discussions on different content among different groups of people. It can be called an easter egg outside the film, and it has also made the "Embroidery of Spring Knife" series "not afraid of textual research film" title. As early as the end of the previous film, Zhao Jingzhong (Nie Yuan) and the cavalry were talking in which language, fans had already conducted some verification. Before the release of "Embroidery of Spring Knife · Shura Battlefield", it has attracted much attention from weapons to characters. The audience not only extended the discussion of Xin Zhilei’s Japanese saber technique, the black gold fire gun of the Ming soldiers, and the impermanence of the brocade-clothed guards in the film, but also verified that Shen Lian and Pei Lun were indeed people in history, and even Shen Lian later replaced his father’s embroidered spring sword, which was verified as a treasure sword handed down during the Jiajing period.

In the exciting feature clip of the "Battle of the Case Library" specially broadcast by the film, the stunning appearance of the Meteor Hammer is the team’s reference to a large number of historical documents, combined with specific historical facts, characters and environments to create. While Shen Lian and Chief Zheng embroidered the spring knife battle with the Meteor Hammer outside the case library is the most amazing fight in the whole film. The fight, plot and characters are intertextual, and they are not limited to moves and even skillfully integrate parkour and other elements. The actual battle also makes the audience immersed in it. After watching the movie, many viewers said: "The scene of the Meteor Hammer has an extreme style. The sound effects of the weapons are solid and vivid, and the action and editing are getting faster and faster. In the end, the cutting is crazy, until it reaches the realm of death fighting." In this regard, director Lu Yang revealed: "Meteor hammers are rarely depicted in action movies. This time, we found decathlon champion Liu Fengchao to practice for this weapon for half a year." The specially exposed "Battle of the Case Library" is also a feature clip that reappears in the film after "Blowing Warm Water" and "Pei Lun’s Question". While giving back to the audience, it also allows netizens who have not yet watched the movie to feel the quality and brilliance of "Embroidery Spring Sword Shura Battlefield".

The movie "Embroidered Chun Dao · Shura Battlefield" has been released on July 19 and continues to be hot, and will start the second stage of the roadshow from the 25th to the 28th. Director Lu Yang and Zhang Zhen will arrive in Shenzhen, Changsha, Xi’an and Chengdu successively to meet with local fans. The film is the first work of Bad Monkey Film’s "72 Change Film Project". It is produced by director Lu Yang and Ning Hao. Chen Shu, Lu Yang and Yu Yang serve as screenwriters. It also brings together Zhang Zhen, Yang Mi, Zhang Yi, Lei Jiayin, Xin Zhilei, Jin Shijie, Liu Duanduan, Li Yuan, Wu Qiang, Yang Yi, Wu Xiaoliang, Li Hongtao, Liu Fengchao, Yuan Wenkang, Ma He, Liu Tingzuo, Wang Renjun and other powerful lineups.

In Autohome Wuxi preferential promotion channel, we are pleased to announce that promotions are being carried out. As a compact SUV that has attracted much attention, the price of Lynk & Co 02 in Wuxi area has been reduced to the lowest starting price 104,800, and you can enjoy up to 15,000 discounts. If you are interested in this car, it is recommended that you click the "Chatti Car Price" button in the quotation form to strive for higher discounts. Lynk & Co 02 has become the first choice of many consumers with its unique design, excellent performance and luxurious configuration. Now is the best time to buy this model. Come and join our promotion and enjoy the great discounts brought by Lynk & Co 02!

The Lynk & Co 02 is a compact SUV with a youthful and dynamic overall style. Its front face design is unique, using the Lynk & Co family’s signature "urban opposition aesthetics" design language, and the air intake grille adopts a black mesh design, which looks very domineering. The body has smooth lines and a strong sense of lines, and the overall shape is fashionable and dynamic. In addition, the Lynk & Co 02 is also equipped with LED headlights and LED daytime running lights, allowing the vehicle to perform well at night and during the day. The side of the body adopts a smooth curved design, which makes the whole vehicle look more dynamic. At the same time, the design of the guard plate under the body also increases the off-road performance of the vehicle. In short, the exterior design of the Lynk & Co 02 is excellent, full of youthful vitality, and it is a very popular compact SUV.

Lynk & Co 02 is a compact SUV with a body size of 4448 * 1890 * 1572 and a wheelbase of 2702mm. The side lines are smooth, with SUV design elements, with a front wheelbase of 1591mm and a rear wheelbase of 1616mm. The vehicle is equipped with 235/50 R18 front and rear tires, and the rim style is full of sporty, in line with the aesthetic needs of young consumers.

The interior design of Lynk & Co 02 is stylish and simple, full of technology. The steering wheel is made of leather material, which can be manually adjusted up and down and front and rear, allowing the driver to adjust according to their own needs. The 10.2-inch central control screen is large in size and easy to use. It supports automatic speech recognition control system and can control functions such as multimedia, navigation, telephone, air conditioning and sunroof. Both the front and rear rows are equipped with USB and Type-C interfaces, which is convenient for users to charge and connect devices. The seats are made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment and high and low adjustment (4 directions). The passenger seat also supports front and rear adjustment and backrest adjustment. The rear seats can be proportionally reclined to increase the flexibility of the interior space. The overall interior design is simple and elegant, and the materials used are exquisite, providing a comfortable driving experience for both drivers and passengers.

The Lynk & Co 02 is equipped with a 1.5T 180 horsepower L3 engine with a maximum power of 132 kW and a maximum torque of 265 N · m. The model is equipped with a 7-speed wet dual-clutch gearbox, which provides a smooth shifting experience. This engine has high power output and torque performance, which brings excellent acceleration performance and driving pleasure to the driver. At the same time, the Lynk & Co 02 also adopts an advanced wet dual-clutch gearbox, which changes gears quickly and smoothly, improving the driving comfort and handling performance of the whole vehicle.

In the exterior design of the Lynk & Co 02, Autohome owners say that it is relatively young and dynamic, and the unique frog-eye headlights also enhance its recognition. Although there is also a strong subjective situation, everyone has different preferences for the appearance of the vehicle, as long as they like it, it is enough. In the exterior design of the Lynk & Co 02, its young and dynamic style will definitely attract the attention of many young consumers.

　　June 21 was the farewell ceremony for Ruan Jingtian’s mother. On that day, Ruan Jingtian said goodbye to his mother with tears in his eyes and thanked friends from all walks of life for their concern. The farewell ceremony has now ended. On the day, many artists such as Zhang Junjun, Zhao Youting, Chen Yihan, Zheng Yuanchang and others also sent flower baskets.

　　After the farewell ceremony was completed, Ruan Jingtian posted a message on social media to mourn his mother: "Thank you to everyone, everything is complete, my mother has become a butterfly."

　　On May 23, Taiwanese media revealed that Ruan Jingtian’s mother passed away, and he suspended all performing arts activities on the same day to ease his grief. It is reported that Ruan Jingtian was always by his side when his mother was seriously ill, and the mother and son had a deep relationship.

"When will orange water be available? (Shanghai: When will orange-flavored soda be available?) " These days, Zhengguang and its head, Zhu Weidong, are being chased and asked.

The people who asked him were Zhengguang and retired old employees, partners, and relatives and friends; the origin was the news that a reporter from Jiefang Daily Shangguan News "dug" from Shanghai Merlin a few days ago: Zhengguang and orange-flavored soda (hereinafter referred to as orange water), which sold best in the country more than 100 years ago, will be listed on the "May 5 Shopping Festival" (see the report "100 years ago, the most fashionable soda reappeared in Shanghai, and Shencheng sold far more than Coca-Cola that year").

It seems that everyone has a deep affection for this bottle of "orange water". But the good news is that the replica soda has been launched.

The old taste "mix and match" debuts

The reporter saw the newly listed orange water in several "trendy" stores, and they felt both familiar and unfamiliar: the familiar glass bottle was from 1946 "crossing", with Zhengguang and classic double-fold lines on it, containing the familiar orange-red liquid, and a taste was also familiar with orange flavor; but the unfamiliar place was where the replica soda appeared: restaurants, bars, buyer’s shops, barber shops, pet shops, and in addition to soda, there were also orange water coffee, orange water beer, orange water oolong tea…

"Because we are not playing the’nostalgia card ‘, but the’national tide card’ and’innovation card ‘. To win new consumer groups, we must be out of the circle and trendy enough," Zhu Weidong said.

The production standard of replica soda is very high, so the production of newly launched orange water is limited, and it is currently divided into two parts: one part is inspected by Zhengguang and the old employees. When the cap is unscrewed, the old employees finish drinking in one breath, and they give thumbs up, "Yes, it is the original taste!" But if you look at the ingredient list, you will find that the formula has changed: less food coloring and essence, more real juice. The packaging remains unchanged, the taste remains unchanged, but the process has changed. This is an inevitable change under the new demand of the market.

The other part is sent to various "trendy" stores and becomes the protagonist of the mix and match.

Buyer shop "Yuyuan General Merchandise Company", "Bubble Orange Coffee" is a new product launched this week. Cold orange water is mixed with orange juice, with a few mint leaves and lemon, which is very summery. At this time, pour in a cup of mellow espresso, dark brown and orange slowly mix to become a cup of bubbly fruity coffee. The barista said that as soon as the new product appeared, there were consumers who tried it. "The taste is good, and the appearance is also very important."

Tangerine water also appears in the bar "Brewing Bear Craft" in Shangsheng’s new office and the drink shop "RTD" in TX Huaihai, but the former has an extra beer "Orange Wheat" made with orange water, and the latter has a cocktail drink "Orange Club Play".

In the restaurant, orange water has become the protagonist of the set menu. In the small restaurant "Restaurant House 198" on Jinxian Road, new posters of Zhengguang and retro are posted. The clerk said that the main thing here is a set menu of "First Snow Fried Chicken + Orange Water". Orange water is still the same orange water, but First Snow Fried Chicken is a fashionable food for young people. The freshly-cooked fried chicken is sizzling, just right with a bottle of sizzling frozen orange water. "Wangcai", a cafe on Jianguo West Road, has launched a "summer afternoon tea" co-branded with Zhengguang He. Orange water and orange sandwich cake complement each other…

"New Guochao" is constantly creative

The reporter counted that there are about 12 stores participating in the mix and match or cross-border, and even pet stores and barber shops will provide Zhengguang and orange water or joint drinks. Zhu Weidong said that the first batch of products will be mixed and matched with these trendy stores instead of sold in the usual way, just to send a message – the comeback Zhengguang and very trendy. "After many time-honored brands launch new products, consumers will take the initiative to try or repurchase because of their nostalgia. But for young consumer groups such as the post-90s and post-00s, it is likely to be the first time to try time-honored brands. To attract them to try early adopters, but also to turn these consumers into returning customers, then we can’t rely on’nostalgia brand ‘, but on’innovation brand’."

The merchants listed in the orange water mix and match are the result of careful selection by Zhengguanghe and promotion partners. Although there are various formats, they have the same characteristics: there are many young people in the consumer group, and they will play trendy enough.

To this end, Zheng Guanghe also specially printed a batch of retro "soda tickets", which were distributed near relevant trendy stores every weekend to attract more young people to mix and match stores to receive soda for free. This is also very different from the previous promotion methods of time-honored brands. Judging from the past weekends, the response was very good, and some stores had to queue up to exchange soda.

The traditional sales channels have not been left behind. As production increases, replica sodas will gradually enter supermarket stores such as RT-Mart, Yonghui Supermarket, and Hema, and another joint cooperation model with convenience stores will also be listed.

Of course, consumers also have suggestions and opinions. For example, a young person who tasted orange water for the first time said: "There is only one flavor, is it too single?" Some consumers also reported: "The taste of orange is sweet, what about consumers who don’t like sweetness?" These are all included in the next development plan of Zhengguanghe soda. Zhu Weidong sold a question to reporters: "The replica orange water is the first product, and the new flavors behind it are already being debugged, and there are no similar products on the market. Because this time Zhengguanghe wants everyone to see that the time-honored brand has become a’new national trend ‘, not by one product, but by a steady stream of innovation."

　　On January 8th, the Avita 11 Hongmeng Edition Smart Enjoy upgrade was officially launched, with a total of 4 models priced at 30-390,000 yuan. The Avita 11 Hongmeng Edition Smart Enjoy upgrade has been upgraded in terms of intelligent driving and configuration, bringing consumers a better intelligent travel experience.

　　The Avita 11 Hongmeng Edition Smart Enjoy upgrade continues the previous styling design, featuring a sports kit including 22-inch wheels and yellow Brembo all-aluminum four-piston calipers. The new model comes standard with NAPPA leather seats and leather steering wheel, and is upgraded to 256-color ambient lights (OTA upgrade for old owners), with a maximum battery life of 730km, and an 800V high-voltage electrical platform. Huawei DriveONE high-voltage motor can achieve 0-100km/h acceleration of 3.98 seconds.

　　The core of the upgrade of the new car in terms of intelligent driving is that it no longer relies on high-precision maps and can be driven across the country. In the future, map-free intelligent driving will be pushed. After no longer relying on high-precision maps, the number of cities covered by the intelligent driving system will increase in geometric levels, which is more convenient to use. At the same time, the system can learn by itself and continuously optimize the algorithm to make up for the problem of road construction and road closure environment changes. In addition, it can be used even without the network, as long as the user selects the destination and does it with one click. Integrate the GOD network to build road information in real time, integrate real-time information of road conditions, and select road sections with higher traffic efficiency according to road

　　The second is the upgrade of the chassis. The Huawei iTRACK dynamic torque distribution system is introduced, which uses microsecond-level ultra-fine real-time road condition sensing technology to scan the road environment. When encountering complex road conditions such as speed bumps and low-attachment roads, millisecond-level torque fine-tuning can be realized to improve the ride comfort and safety of the whole vehicle. In terms of vertical turbulence suppression performance, Huawei iTRACK further reduces the sense of impact, and maximizes the bumps through wheel-end torque control to achieve speed reduction belt coasting feedback. The wheel-end speed fluctuation is reduced by 30%, which can realize that drinks are not spilled at the center console, passenger rest is not affected, co-pilot makeup is not shaken, and driving is not bumpy. Huawei iTRACK can be adapted to two-wheel drive and four-wheel drive models. After the intervention of Huawei iTRACK in different configuration versions, the measured data of the speed bump has been significantly improved, and the road conditions such as bumps have been leisurely weathered. It provides low-attached road coasting feedback, reducing the speed difference between the front and rear wheels by 25%, and driving smoother. It also provides low-attached road driving, reducing the speed difference between the front and rear wheels by 40%. High-speed driving in extreme weather does not skid. The driving in scenarios such as basement parking and low-speed driving at water beaches is also smooth and worry-free, and the kinetic energy recovery is more economical.

　　The seat has been redeveloped from the skeleton, sponge, foam, and face cover. The optimized seat improves the leg support of the seat cushion, the stress relief of the back waist, the back fit support, and the softness of the seat. higher on the priority list of optimization Shoulder support, back immersion optimization, or top pressure point optimization, support the waist suspension point: to ensure that the sedentary waist is not tired, and the curved support is full. In terms of seat filling optimization, multi-layer support, soft and hard combination: Based on ergonomic and pressure distribution analysis, different soft and hard foam materials and precision mechanical spring layers form multi-layer buffers to achieve a balance between soft sitting and support force. The seat cushion has multiple layers of comfortable interlayers, maximizing the contact area of the human body to eliminate the concentration point, homogenizing the pressure surface, the backrest and flanks, and the double hardness foam design. The support is in place without clamping the back. The seat cushion grid spring is mechanically adjusted to balance the left and right sitting postures. (Source: Avita Technology)

　　Author | Gao Xiaohong

　　来源 | 中国广播杂志(ID:zggbzz)

　　当前，我国正面临新型冠状病毒肺炎（英文简称NCP或COVID-19，中文简称新冠肺炎）肆虐的严峻挑战。新冠肺炎疫情是一场特别重大的突发公共卫生事件，极大地威胁着人民群众的生命健康安全。截至2月18日，全国已累计确诊72530例，重症 11741 例，死亡1870例。

　　2月3日，习近平总书记在中央政治局常委会会议上明确指出：“当前疫情防控形势严峻复杂，一些群众存在焦虑、恐惧心理，宣传舆论工作要加大力度，统筹网上网下、国内国际、大事小事，更好强信心、暖人心、聚民心，更好维护社会大局稳定。”

　　在此关键时期，“新闻媒体是突发事件报道的传播主体，也是责任主体，担负着信息沟通、抚慰民众、监督政府、动员社会等重要使命”。以中央广播电视总台（下文简称总台）为代表的国内主流媒体全力应对新冠肺炎疫情的防控，战斗在抗疫的一线，主动承担起主流媒体的抗疫使命，及时发布权威信息，准确公开报道疫情，回应社会关切，把握“时度效”，积极引导舆论，为抗击新冠肺炎疫情凝聚人心、增强信心营造了良好的舆论氛围。本文围绕总台在抗击新冠肺炎疫情期间的具体做法展开论述。

　　01

　　Unblocked information:

　　Give full play to the authority and professionalism of mainstream media

　　1, timely, open and accurate report on the progress of the epidemic

　　The report of unexpected events refers to the news media’s integration of media resources in the process of the occurrence and development of events, and their reporting and evaluation of various situations related to events to the society and the public. After the outbreak of COVID-19 epidemic, a major public health event, the whole society paid close attention to the epidemic information and the progress of epidemic prevention and control. China quickly launched a Class I response to major public health emergencies, and the National Health and Wellness Commission and the health and wellness commissions of all provinces, autonomous regions and municipalities directly under the Central Government announced the epidemic information of infectious diseases in their respective administrative regions to the public. The information on epidemic situation of infectious diseases should be published in a timely and accurate manner. At the same time, the news media should also report the true information of emergencies in a timely and accurate manner according to the law, protect the people’s right to know, and contribute to the handling and aftermath of public emergencies.

　　Since the outbreak of the war of resistance against the epidemic, the general station has released authoritative information in time and continuously spread the epidemic situation around the clock. The News 1+1 column of CCTV, the general station, has been arranged as a whole and specially planned, and has continuously reported the COVID-19 epidemic since January 20th.

　　On January 20th, this column was connected with Academician Zhong Nanshan, the leader of National Health Commission high-level expert group, to introduce the basic situation of COVID-19 epidemic, which played a role of "setting the tone" in the information dissemination of COVID-19 epidemic. Since January 26th, CCTV News Channel of the General Station has launched "Special Report on the War Epidemic", with the theme of fighting the epidemic, continuously focusing on the national situation of fighting the epidemic, and releasing the latest data of the epidemic in time, so that people can know fairly well. It also connected with reporters from the front-line general station of the anti-epidemic in real time, showing the good mental state of all regions and departments in fighting the epidemic with one heart and one mind. At the same time, we will give full play to the advantages of the platform and share the program resources. From January 29, CCTV will broadcast CCTV programs simultaneously from 10: 00 to 11: 00 and from 15: 00 to 16: 30 every day.

　　In the reporting of major public health emergencies, the openness and transparency of information is very important. As a bridge connecting the government and the people, the mainstream media should disclose authoritative information at the first time and occupy the first place in the public opinion field.

　　From January 26th, the press conference of the State Council Press Office, National Health Commission Press Conference and the State Council Joint Prevention and Control Mechanism will be broadcast simultaneously by CCTV’s comprehensive channel and news channel, and broadcast simultaneously by China Voice. Every day, through the live broadcast of the press conference on epidemic prevention and control, the prevention and control information in COVID-19 can be disseminated openly and transparently, and the people’s right to know is fully respected and guaranteed. At the same time, speaking in a timely, active and rational manner has also curbed the spread of online rumors.

　　2. Interview authoritative sources and release authoritative information on epidemic prevention and control.

　　After the outbreak of COVID-19 epidemic, the spread of all kinds of information, especially the spread of new media space on the Internet, is very active, which makes the people contact with a lot of information every day, and the phenomenon of information overload appears. At the same time, the people are very concerned about the spirit of the central government and the policies, methods, and prevention and control process of epidemic prevention and control. Therefore, the mainstream media need to exert their authority and credibility and master the leading power of public opinion. This is also an initiative to set the agenda and master the right to publish, define and interpret issues. As the authoritative mainstream media in China, the reception desk gathers the advantages of interview resources by releasing official authoritative information at the first time, interviewing authoritative experts and frontline workers against the epidemic, and carefully sets the media agenda for fighting the COVID-19 epidemic.

　　3, professional team to fulfill the responsibility and mission of news propaganda work.

　　In the highly developed communication environment of online social media, the mainstream media put forward more stringent requirements for the authenticity, accuracy and security of information in this public opinion campaign against the COVID-19 epidemic. Because if the information is slightly deviated, it may cause the content to spread out of control, and then affect the credibility of the mainstream media.

　　On the one hand, the main station sent a professional team to the first scene to fight the epidemic, on the other hand, it strengthened the supervision of the contents of epidemic prevention and control to ensure the foolproof dissemination of information. From January 27th, the General Station set up the "Wuhan Live Studio of War Epidemic" in Hubei Radio and Television Station, and set the studio at the forefront of the fight against the epidemic. The broadcasting frequency of the main station gives full play to the emergency role of broadcasting in public health emergencies. By taking advantage of the advantages of wide broadcasting coverage, fast transmission speed and low listening threshold, the emergency reporting plan is launched at the first time, and the propaganda of epidemic prevention and control is intensified. All programs broadcast the progress of epidemic prevention and control in COVID-19 in a rolling way throughout the day. Every day from 19: 00 to 20: 00, the "Voice of China Special Report on Fighting the Epidemic" is also launched. During the week from February 3rd to 9th, there were 1,400 epidemic-related reports and nearly 7,000 written messages.

　　2018年，习近平总书记在全国宣传思想工作会议的讲话中指出：“做好新形势下宣传思想工作，必须自觉承担起举旗帜、聚民心、育新人、兴文化、展形象的使命任务。”

　　自新冠肺炎疫情爆发以来，总台央视《新闻联播》节目多次延长播出时间，增加抗击新冠肺炎疫情报道内容，体现出主流媒体的职业使命与担当，业务能力更是得到了社会的广泛认可。2月12日央视《新闻联播》主持人李梓萌念稿8分钟无任何卡顿，新闻报道的专业功底获得了网友的认可，“李梓萌低头念稿”登上了微博热搜榜，2月14日主持人海霞播音12分钟无卡顿，再登微博热搜（“海霞低头念稿”），同时“央视girls”也一并登上热搜，以上三条热搜的微博总阅读量超过7亿人次。

　　02

　　增强信心：

　　把握“时度效”，实现舆论引导效果

　　1、战疫情中舆论导向的重要性

　　在应对重大突发公共事件时，新闻媒体的舆论引导作用十分重要。习近平总书记指出，“让群众更多知道党和政府正在做什么、还要做什么，对坚定全社会信心、战胜疫情至为关键。”在抗击新冠肺炎疫情的关键时刻，新闻媒体做好舆论引导工作、把握正确舆论导向，有利于凝聚力量、振奋人心，引导公众理性、正确看待和分析疫情形势，科学地做好疫情防护措施，积极地应对疫情带来的可能影响，具有重要的作用。

　　过去的经验表明，对于重大突发事件的舆论引导基本上已经确立了两个立足点：一是用事实引导，即告诉公众事实真相；二是用价值引导，即影响公众正确地看待真相。在及时、公开、准确报道疫情及其防控信息的基础上，新闻媒体的舆论引导要始终把宣传报道习近平总书记的重要讲话和系列重要指示批示精神作为重心，坚定打赢抗击新冠肺炎疫情阻击战的决心和信心，凝聚社会共识，坚持党性和人民性相统一，弘扬主旋律，激发正能量。

　　总台各频道、频率运用全媒体矩阵及时传达党中央和习近平总书记的重要指示精神，发挥总台自主评论品牌的舆论威力，积极解读中央会议信号，严格落实党中央决策部署。《国际锐评》发布的疫情防控相关评论员文章向世界展现了中国战胜疫情、迎接挑战的决心和底气，《央视快评》发布的疫情防控相关评论员文章在抗击疫情宣传报道中提振了士气、凝聚了力量。

　　2、“时度效”原则的把握与创新

　　党的新闻舆论工作，要求把握好“时度效”原则，按新闻传播规律办事。具体来说，就是要处理好舆论引导中的时效、节奏，以及力度、分寸和效果等问题。

　　在时效和节奏的把握上，总台应对新冠肺炎疫情不仅做到及时发布，更实现了实时、全时报道，回应了社会关切，满足了人民群众对疫情信息的时效性要求和期待。与此同时，总台记者同时间赛跑，第一时间奔赴一线，专访相关机构领导，公开回应医疗防护用品紧缺等问题，访谈抗击疫情专家，了解疫情防控一线的工作内容以及重症、危重症患者的治疗情况；还就群众热议的话题和问题请专家正面解答，满足了互联网语境下人民群众对防控知识的深层次需求。

　　In terms of the strength and discretion of news reports, the epidemic reports of the main station are of high frequency, high intensity and high quality, thus achieving high coverage of epidemic prevention and control information.

　　According to the data of CCTV Advertising Management Center, from January 24th to February 2nd, the viewing rate of News Network increased significantly, reaching 11.72%, and the viewing rate of viewers aged 15-24 increased by 186% year-on-year. The outbreak of COVID-19 epidemic coincided with the Spring Festival. With the escalation of prevention and control measures, the extension of the Spring Festival holiday, and the implementation of personal home prevention and control measures, radio and television, as a family-accompanying media, just played a key role in spreading anti-epidemic information in families.

　　In terms of the effect and actual effect of public opinion guidance, the general station boldly innovated on the new media platform by means of media integration, and achieved outstanding communication effects. For example, from 8: 00 on January 27th, CCTV News launched an uninterrupted live broadcast of the special program "Common War Epidemic", which was broadcast simultaneously on CCTV Video, CCTV News client, Tik Tok, Aauto Quicker and other mobile new media platforms, providing viewers with an information channel that directly hits the front line of epidemic prevention and control 24 hours a day. The reporter from the General Station visited the epidemic prevention and control site and made a comprehensive, accurate and timely report on the detection, diagnosis and treatment of patients in various regions, the work and living conditions of medical workers, and the production, supply and transshipment of medical protective equipment. The live broadcast attracted tens of thousands of viewers from all over the country to interact in real time, and "Come on Wuhan, Come on Hubei, Come on China" was screened.

　　At 19: 00 on January 31st, CCTV News Network entered the "Aauto Quicker" short video community and began the normal live broadcast. Within 33 minutes of the first live broadcast, the cumulative number of viewers was nearly 20 million. Since February 1st, "News Network" has been broadcast live on Sina Weibo, with a cumulative audience of 17.658 million, with an average daily audience of 1.358 million. In addition, CCTV news official Weibo initiated the topic of "real-time broadcast of joint prevention and control of epidemic situation", which was read 3.36 billion times and discussed 374,000 times, with a maximum reading of 608 million times in a single day. The topic of "common war and epidemic" has been read 6.07 billion times, discussed 1.55 million times, and the highest reading volume in a single day is nearly 870 million times. Through the way of integrated communication, the mainstream media has exerted great influence among young people and achieved the communication effect guided by public opinion.

　　3. Storytelling: Reflect the people’s determination and deeds in fighting the epidemic.

　　"People-centered" is an important working principle of the party’s news and public opinion work. In the report on the fight against the epidemic in COVID-19, the reception desk pointed the lens and microphone of news reports at the people’s anti-epidemic actions. By recording touching stories and accumulating ordinary materials, it told the stories of people around us and described the greatness of ordinary people, conveyed the warmth of humanity and humanistic care behind the severe epidemic, and showed the spirit of the people of the whole country to unite as one and help each other in the same boat.

　　On January 29th, the Voice of China, the Central Broadcasting Station, launched the special program "Diary of an Angel". The content of this program comes from angels in white who are facing the COVID-19 epidemic and racing against death. It records the daily work of front-line medical staff in the form of voice self-report and first-person perspective. Angel Diary broadcasts an episode every day, and at the same time, it is launched on Himalayan FM audio platform, and published on Voice of China Weibo and WeChat WeChat official account. The program gives full play to the voice advantage of broadcasting, and spreads the positive energy story of fighting the epidemic with a keen perspective and delicate brushwork. According to the data, its single item in Weibo received the highest praise of 19,000 person-times, and the cumulative reading volume of WeChat WeChat official account exceeded 344,000 person-times.

　　In addition, since February 11th, News Network has launched a column "A Line of Anti-epidemic Groups" to report the effectiveness of joint prevention and control measures by various departments in various regions and tell touching stories about the front line of anti-epidemic. The book "Wuhan at Zero, Here are Stories You Don’t Know" by feature story of the Central Broadcasting Corporation truthfully records the voices of people in Wuhan in the middle of the night and bears witness to the determination and persistence of people from all walks of life. By reporting the great love and responsibility of front-line workers, the mainstream media has established an emotional bond for the people to overcome the difficulties together.

　　03

　　Stabilizing People’s Heart: Facing the Social Concern of Major Public Emergencies

　　1, timely counseling to resolve the crisis of public opinion.

　　The prevention and control of the epidemic situation in COVID-19 is all-round. In the field of news and public opinion, the first problem is to face and promptly dispel the possible public opinion crisis. The so-called public opinion crisis refers to the phenomenon that public opinion is at a difficult juncture because unfavorable public opinion occupies the central position in the public opinion field. In order to avoid and prevent the public opinion crisis and smoothly resolve the contradictions and problems caused by unexpected events, it is necessary to open the way, promptly guide and master the initiative.

　　After the occurrence of major public emergencies, the news media should fully predict the current public opinion environment, and make adjustments from the perspective of overall information dissemination, ensure the expression of opinions of the masses, reflect their voices, channel negative and negative public opinion, and encourage and advocate positive public opinion.

　　The outbreak of the COVID-19 epidemic coincided with the Chinese Lunar New Year, so the festive atmosphere became heavy, and the people’s life focus shifted to preventing and controlling the COVID-19 epidemic and ensuring life safety. In this public opinion environment, the reception desk immediately made adjustments, and the 2020 Spring Festival Gala broadcasted a scenario report program "Love is a Bridge" with zero rehearsal. Through the form of scenario narration, it showed the touching scene of Wuhan people facing up to the sudden COVID-19 epidemic and the medical staff selfless treatment.

　　Later, in the recording of the Lantern Festival special program, we dug deep into the first-line story of epidemic prevention and paid tribute to the "most beautiful retrograde" who silently contributed to the epidemic prevention work, showing the great cohesion of the Chinese nation and the spiritual strength of the people of the whole country to work together to overcome difficulties, which was well received by the audience.

　　According to statistics, as of 10: 00 on February 5th, the epidemic news materials released by CCTV International Vision and the press conference signals held by state authorities were selected and broadcast by 1,721 overseas TV stations or channels in 112 countries and regions, including Fox and BBC, for more than 362,000 times, which won wide respect and support from the international community.

　　2. Relieve public panic.

　　After the outbreak of the epidemic in COVID-19, especially at the initial stage of the outbreak, the public was in a state of panic due to the fact that the focus of the epidemic has yet to be scientifically studied, the situation of epidemic spread is grim, the effect of epidemic prevention and control has yet to be observed, and the drugs for treating and preventing the epidemic have yet to be developed. The public’s panic is manifested in various ways, such as the spread of rumors and rumors, weak awareness of scientific prevention and group prevention and control, and panic buying of masks and medical supplies in some areas. During the prevention and control of COVID-19 epidemic, it is very important for the mainstream media to play the role of public opinion guidance to alleviate public panic. Previous studies have shown that if we can correctly use the guiding function of the mainstream media, we can promote the original absurd rumors to become a "pedal" for people to understand the truth and scientific knowledge.

　　On the basis of interviewing authoritative sources and releasing authoritative information on epidemic prevention and control, the Headquarters also launched a series of promotional videos in conjunction with the Propaganda Department of National Health Commission to popularize the knowledge of COVID-19 epidemic prevention and guide the public to enhance their awareness of self-prevention. Each of these popular science videos is about 1 minute long, which effectively and conveniently spreads the practical operation and prevention and control concepts of legal prevention and control, scientific prevention and control, and group prevention and control, and the communication effect is good. Up to now, the series of public service short films have landed on nearly 400,000 digital screens in 50 cities across the country, playing circularly at major airports, stations and ports, and landing in business districts, communities, enterprises and universities in Beijing, Shanghai and other cities.

　　In the communication environment of media convergence, the new comprehensive audio-visual media flagship "Central Video" 5G new media platform newly built by CCTV based on new technologies such as "5G+4K/8K+AI" was officially launched not long ago, which was put into the prevention and control propaganda of the COVID-19 epidemic. CCTV, the main station, opened up "War ‘ Epidemic ’ The topic "Frontline" includes vlog real shooting, exclusive interview, scientific inquiry, suggestions, real-time panorama and other sections. Record the true story of the "epidemic" front line, follow up the latest progress of experimental research and development, and introduce the knowledge of epidemic prevention science in the form of short video; "CCTV News" broadcasts "Common War" 24 hours a day, and works with hundreds of millions of viewers to supervise, watch, accompany and guard the cloud.

　　On the evening of January 27th, CCTV opened a 24-hour live broadcast port, and started the "slow live broadcast" of the construction of Huoshenshan Hospital and Thunder God Mountain hospital through the 5G+ optical fiber dual Gigabit network, and multiple aircraft seats presented live real-time pictures around the clock. Without the host, commentary and editing and packaging, it attracted nearly 120 million online "cloud supervisors". The series of live broadcasts were broadcast on 11 online platforms, including Tencent News, Today’s Headlines, Phoenix News, Youku and Wo Video. The total number of viewers exceeded 15 million and the number of interactive comments exceeded 13,000. The series live broadcast and slow live broadcast are broadcast on CCTV News client, @ CCTV News Weibo, CCTV Video client and Tik Tok, Aauto Quicker and Betta Fish. Among them, only the short video of "Tik Tok" was watched by more than 55 million people.

　　以上这些举措，不仅调动了人民群众在新冠肺炎疫情防控中的主动性和参与感，而且通过节奏相对平缓的“慢直播”，让人民群众在高强度、快节奏的信息环境中缓解焦虑心态，纾解恐慌情绪。

　　3、开展建设性新闻舆论监督

　　习近平总书记指出：“这次疫情是对我国治理体系和能力的一次大考，我们一定要总结经验、吸取教训。”“在疫情防控工作中，有些地方出现了形式主义、官僚主义现象。”习近平总书记还强调，“要多层次、高密度发布权威信息，正视存在的问题，回应群众的关切，增强及时性、针对性、专业性，引导群众增强信心、坚定信心，着力稳定公众情绪。”在新冠肺炎疫情的防控过程中，主流媒体积极回应公众关切、反映在治理过程中特别是疫情防控工作中存在的问题，发挥新闻媒体的建设性舆论监督功能，推动防控疫情工作的开展。

　　On January 29, the Central Steering Group sent an inspection team to Huanggang City, Hubei Province, where the epidemic was serious, for supervision and verification. CCTV reporters covered the whole process. In the report, the working ability of the person in charge of the local competent department was questioned. After the news broadcast, the role and effect of public opinion supervision were produced, and the director of the health and health commission in Huanggang City was immediately dismissed. In the supervision of news and public opinion, the mainstream media always adhere to the problem orientation, which can neither make a mountain out of a molehill to cause panic, nor make a mountain out of a molehill to make the work lax. We should correctly carry out constructive public opinion supervision, meet the audience’s higher-level pursuit of information disclosure in the all-media environment, and promote the solution of problems in the prevention and control of epidemic situation in COVID-19.

　　The whole people participated in the war against the COVID-19 epidemic, and the effect was obvious. With the unified and centralized leadership of the CPC Central Committee, the mobilization and participation of the whole society, and the comprehensive strengthening of prevention and control, the battle of epidemic prevention and control will surely win the final victory. At the critical stage of epidemic prevention and control, the authoritative mainstream media, represented by the Central Radio and Television General Station, adhered to the duty and mission of news and public opinion work, gave full play to the authority and professionalism of the mainstream media, grasped the principle of "time and effect" and carried out news and public opinion work "people-centered", which unblocked information, enhanced confidence and stabilized people’s hearts.

　　The author of this paper is Gao Xiaohong, Minister of Journalism and Communication at China Communication University, and distinguished professor, a Changjiang Scholar at the Ministry of Education. Cai Yu is a Ph.D. student at China Communication University, originally published in the third issue of China Broadcasting in 2020.