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　　"I visited the survey and found that some rural bride price is 100,000 yuan, some are 180,000 yuan, and some are even 300,000 yuan, which is relatively high. Farmers mainly rely on working and farming to earn income, and they can’t bear the burden of bride price of more than 100,000 yuan. " This year, a representative of the National People’s Congress (NPC) from rural areas in North China brought a proposal on managing high-priced bride price.

　　Not long ago, a report announcement about the rural wedding bride price in Dayu County, Jiangxi Province rushed to the Internet hot search. The scope of accepting the report was: the rural wedding bride price exceeded RMB 80,000, the wedding car exceeded 6, and the wedding banquet exceeded 15 tables, each table surpassed 800 yuan. The staff of Dayu County Civil Affairs Bureau told the media that the initial intention of the announcement was to advocate changing customs and opposing high-priced bride price. The announcement was mainly aimed at rural areas. If families with good conditions give high-priced bride price, it is also allowed if both parties volunteer. There is no punishment after reporting, but mainly persuasion and ideological work.

　　According to media reports, a number of deputies made suggestions on the issue of high-priced bride price during the two sessions.

　　The reform of marriage customs in many places is a high-priced bride price "stepping on the brakes"

　　"Get married to ‘ Colorful and green ’ ‘ Three catties and three liang ’ 。” According to the custom, Xiao Chao (a pseudonym), who lives in a county in southwest Shandong, got such an answer when he went to his girlfriend’s house to propose marriage. He told reporters that his girlfriend’s parents asked for the bride price according to local customs. The former refers to 10,000 5 yuan banknotes, 1,000 hundred-dollar banknotes and 1 50 yuan banknote; The latter refers to three catties and three ounces of 100 yuan banknotes.

　　In Longdong, Gansu, the custom of bride price is otherwise particular. Xiaohang (a pseudonym), a local young man, said that in his hometown, the groom should give the bride "two-way, pearls and folding righteousness" before the wedding, and the second way is jewelry such as rings and necklaces; Pearl refers to dowry such as clothes and shoes; Discount includes home appliances such as color TV sets and refrigerators. On the wedding day, these should be displayed to friends and family.

　　In order to "cool down" the rural bride price, as early as 2019, the "high-priced bride price" was named for the first time by the No.1 Document of the Central Committee. Since 2021, Document No.1 of the Central Committee has mentioned "high-priced bride price" for three consecutive years. In recent years, there have been related "big moves" in many departments of the central government, and all provinces are also working together to "limit the height" of bride price.

　　In May, 2022, Dingxi, Gansu launched a campaign to tackle the high-priced bride price, and marked the guiding price of "no more than 50,000 yuan" for the wedding gift. In February of this year, Jingyuan, Ningxia issued a document to change the customs, encourage the bride price not to be higher than 60,000 yuan, and advocate the son-in-law to support her parents-in-law, and the human gift is not higher than that of 200 yuan.

　　In addition to the red-headed documents, there are still many places that are exploring flexible measures to "step on the brakes" for high-priced bride price.

　　Recently, Liangshan, Sichuan, Hejian, Hebei, Dingxi, Gansu and other places have successively announced the phased results of the governance of high-priced bride price issues. According to the propaganda department of Liangshan Yi Autonomous Prefecture Committee, 528 bride price ceremonies of more than 100,000 yuan have been stopped since the local special class for changing customs and traditions was put into operation. According to the hejian city Civil Affairs Bureau, from the beginning of the operation in 2021 to January 2023, the "zero bride price" and "low bride price" in the city’s wedding registration accounted for 88%, and the average cost of each marriage was reduced by 70,000-150,000 yuan; Gansu Dingxi announced that since June 2022, 70% of the bride price has been controlled within 50,000 yuan.

　　Behind the high-priced bride price

　　Regarding the reasons for the high-priced bride price in rural areas, the above-mentioned NPC deputies interviewed believe that the woman has a good face and feels that the bride price is high, and the face is big; Some young women, including their parents, feel that the bride price is higher, which will increase their sense of security after marriage; Competing with each other has caused the high-priced bride price to intensify.

　　It is not easy to punish high-priced bride price. Liu Yanwu, an associate professor in the Department of Sociology of Wuhan University, told reporters that excessive restrictions may infringe on civil liberties, and non-coercive measures will make it difficult to curb such phenomena in a short time. Marriage custom, as a ritual custom, can’t be regulated by law. Only through advocacy and publicity can the public psychologically understand the injustice of high-priced bride price.

　　For rural marriageable men, the high amount of bride price has constituted an "unbearable weight" of marriage. Liu Chengliang, Ph.D., China Rural Governance Research Center of Huazhong University of Science and Technology, said in the article "Poverty caused by marriage: a perspective to understand rural poverty" that "the current trend is that the level of bride price in rural areas is higher than that in cities, and the bride price in remote areas is higher than that in ordinary rural areas". Jin Xiaoyi, a professor at Xi ‘an Jiaotong University, published a paper in January 2023, "Perspective on" Sky-high Bridal Price ":Present Situation, Causes and Governance", which pointed out that the sky-high Bridal Price has negative effects such as excessive materialization of marriage conclusion, rising risk of rural families returning to poverty due to marriage, infringement of rural women’s marriage rights and interests, and a large number of rural men’s difficulty in getting married or even permanent loss of marriage.

　　"If the man doesn’t take out the bride price demanded by the woman as sincerity, what can he prove that he really wants to get married?" Standing outside the threshold of marriage, some women’s families think that "the bride price is the man’s respect for the woman, and it is also the guarantee for future marriage life."

　　Some young women to be married are also in a passive state of "two difficulties". Knowing that the man’s family is already burdened with expenses such as buying a house, it is not easy to pay tens of thousands of yuan as a bride price, but it is not easy to disobey their parents’ wishes easily, and they are powerless to say "it is for your own good" to their parents.

　　Others have the psychology of keeping up with the joneses with the help of the matchmaker. Take the rural areas in Longdong, Gansu Province as an example, the local bride price is generally 100,000-200,000 yuan, but it shows that the rural areas are higher than the urban areas, and the more remote the mountainous areas are, the higher the bride price is, and the bride price is based on the academic qualifications of young women.

　　In this area and some parts of Shaanxi bordering on it, because the matchmaker "broke his leg and broke his mouth", both parents will give leather shoes as a thank you after the engagement. However, in order to earn the agency fee, some professional matchmakers encouraged the woman’s parents to ask for "clothing purchase fee", "money for leaving the mother" and "food and water money", and drew 10% or more from the high-priced bride price.

　　The Spring Festival is the peak of blind date and marriage for young people returning from rural areas. The reporter noticed that many professional matchmakers in the northwest region moved to the Internet, and some people sent the personal information of young men and women who were waiting to be married and the requirements for bride price to the short video platform; Others posted videos introducing successful young people’s engagement and marriage on the Internet, showing piles of banknotes and dazzling dowry items.

　　At this year’s National People’s Congress, Wu Haiying, member of Chinese People’s Political Consultative Conference, vice chairman of the All-China Women’s Federation and secretary of the Secretariat, submitted the "Proposal on Governing High-priced Bridal Gifts and Cultivating a New Style and New Appearance in the Times" to the conference. She suggested that relevant departments carry out special investigations to provide a basis for precise governance; Guide grass-roots autonomous organizations to add "height limit" provisions to village rules and regulations, put forward specific binding standards, and encourage qualified places to introduce local laws and regulations.

　　Looking at the bride price requires more "human sobriety"

　　"Many times, rural marriageable young women don’t have much say in the bride price issue. In some marriages that have collapsed due to bride price talks, high-priced bride price is particularly harmful to young women. " Wang Li (a pseudonym), a young woman from a county in northwest China, said.

　　Zhang Wei (a pseudonym) works in a city in North China. He believes that giving a bride price is a way for a man to show his sincerity to his wife’s parents, and his family should pay for it. However, the woman can’t know that the man’s economic strength doesn’t allow her to charge exorbitant prices. "If we have to set a standard for the bride price, it will feel that marriage is like a transaction, which may lead to young people getting married at a later age.".

　　In this regard, the NPC deputies interviewed suggested that all localities should try to formulate village rules and regulations, and through the establishment of rural red and white councils, promote the change of customs, rectify and eliminate bad customs such as high-priced bride price, big weddings and funerals, and thick burials. Low bride price ’ On the basis of "low bride price", we advocate "zero bride price".

　　Nowadays, parents in many places are gradually changing their attitudes towards their children’s wedding bride price, and there are fewer cases in which women’s parents block their marriage just because the man does not meet his bride price requirements. The payment of bride price is no longer a single way of "I ask for it, you pay", including but not limited to: if the man has a house, the woman will use the bride price to marry a car; Both men and women have houses and cars, so bride price is regarded as the future living fund of small families; Both men and women have no houses, so the two sides will share a large amount of housing expenses and housing property rights, and the woman will no longer ask for a bride price alone.

　　"Zero bride price", is it feasible? Gan Mantang, a professor of sociology at Fuzhou University, said in an interview with the reporter of Zhongqing Daily and Zhongqing.com that the "zero bride price" is contrary to China’s traditional wedding customs. The public should not only focus on the bride price, but ignore the woman’s dowry. In real life, some women’s families take most of the bride price as dowry and return it to the bride or the man as public assets of the new family.

　　Gan Mantang pointed out that the uneven proportion of population gender structure is also one of the reasons to block the marriage of rural youth. In addition, considering personal development and children’s education, many young women ask rural young men to buy houses in cities, which causes economic pressure on young men to buy houses.

　　"When curbing the high-priced bride price, we can’t go to the other extreme, and a moderate bride price is necessary." Regarding the amount of bride price, Gan Mantang believes that "it is a more appropriate range not to exceed the national per capita annual income".

　　Zhang Gaiping, a member of the 14th Chinese People’s Political Consultative Conference, an academician of China Academy of Engineering and a professor of Henan Agricultural University, made suggestions on high-priced bride price at the two sessions of the National People’s Congress in 2021, and increased the investment in the basic pension of the new rural insurance in the central and western regions to relieve the worries of marrying women; Improve women’s social status and maintain the balance of sex ratio at birth; Summarize and promote the pilot experience of marriage customs reform in various places, and establish and improve a long-term mechanism to change customs.

　　On February 14th this year, Li Ming (a pseudonym), a youth from Ningxia, participated in a friendship activity organized by the Communist Youth League. Recently, he is getting along with a young woman. "If the relationship goes well, I will go all out to meet the requirements of the other party’s bride price, but not too high." He hoped that the Youth League would guide young people to establish a correct concept of marriage and love, and play a key role in changing customs.

　　Zhongqingbao Zhongqingwang reporter Jiao Minlong Wang Yijun Source: China Youth Daily

　　More distinctive and smoky streets, more vivid and interesting water conservancy remains, and more cool theme museums … … In the future, the Jiangsu section of the Grand Canal dedicated to creating a "beautiful central axis" will be more beautiful and interesting.

　　Recently, the Plan for the Construction and Protection of the Grand Canal National Cultural Park was issued. According to the plan, Jiangsu Province will focus on building 10 core exhibition parks of the Grand Canal National Cultural Park. Including: Longwang Temple Palace Core Exhibition Park, Banzha Site Core Exhibition Park, Qingkou Hub Core Exhibition Park, Yangzhou Ancient City Core Exhibition Park, Yaowan Core Exhibition Park, Xijindu — Xinhe Street Core Exhibition Park, Sanwan Core Exhibition Park, Qingguo Lane Core Exhibition Park, Suzhou Ancient City Core Exhibition Park and Wuxi Qingming Bridge Core Exhibition Park.

　　What are the highlights of these projects? How’s it going? Xiaobian interviewed several core exhibition parks and took everyone to "walk around" in advance.

　　Yangzhou China Grand Canal Museum

　　Xijindu and Qingming Bridge … … These streets will be more fun to visit.

　　Along the Jiangsu section of the Grand Canal, there are many ancient streets of Gu Xiang. After years of elutriation, they still retain their ancient charm and reflect the local customs. A number of streets with a long history will be restored and protected, which will glow with new vitality and style, and will be more delicious and fun to visit in the future. Located in Xijindu Historic District of Zhenjiang, there are 12 cultural protection units with rich cultural resources, including ferry culture, commercial culture and architectural culture. According to the plan, Xijindu Club will further improve the tourist routes and cultural relics protection, and develop colorful night tours. The future Xijindu is destined to be more prosperous and colorful.

xijin ferry

　　xijin ferry

　　Can you not remember Jiangnan, and people will do their best to pillow the river. Wuxi, which is known as the "out-of-print land of the canal, a water alley in the south of the Yangtze River", is rich in canal remains. A Qingming Bridge in the Wanli period of the Ming Dynasty attracted tourists to take photos and "punch in". The core exhibition garden of Qingming Bridge covers an area of 2.03 square kilometers, where Bodu Port and the ancient canal meet, and there are rows of canals. At present, the renovation project of Qingming Bridge’s historical and cultural block is progressing in an orderly manner, including building restoration and river bank regulation. In the future, it will be more comfortable to visit Qingming Bridge.

　　Qingming bridge

　　Qingming bridge

　　Qingkou Hub and Banzha Site … … These water conservancy relics show you the ancient water transport culture.

　　Throughout the ages, the Grand Canal has witnessed the rise and fall of water transport culture. As time goes by, those water conservancy sites still stand, telling the long past. Qingkou Hub Heritage Area is mainly located in Matou Town, Huaiyin District, Huai ‘an City, where the Yellow River, Huaihe River and Canal met during the Ming and Qing Dynasties. During the reign of Qing Kang Gan, a water control project was formed here, which ensured the smooth transportation of water. At present, the construction of related cultural, tourism supporting and public services facilities, including tourist distribution centers and cultural facilities, is progressing in an orderly manner, and the future Qingkou hub will be more comfortable.

A corner of the landscape of Qingkou hub heritage area

A corner of the landscape of Qingkou hub heritage area

　　The Banzha site in Huai ‘an is a Ming Dynasty sluice site, which has been protected under the soil layer before. Its main body consists of three parts: Banzha gate site, river site and Ming and Qing dynasty house site. At present, Banzha Ruins Park is under construction, and the main basement of the exhibition hall and the restoration of river supporting piles have started construction, striving to complete the opening of the park in July 2022. At that time, the audience can see the true content of the ancient Banzha site through the clear canal water.

Banzha Ruins Park renderings

Banzha Ruins Park renderings

Banzha Ruins Park renderings

　　Grand Canal Intangible Cultural Park, China Hydraulic Science and Technology Museum & HELIP; … More cool cultural venues are waiting for you.

　　Along the Jiangsu section of the Grand Canal, there is not only antique, but also unexpected coolness and tide. A number of brand-new cultural and sports venues with the theme of the Grand Canal will appear before our eyes. The China Hydraulic Science and Technology Museum, which has attracted much attention, is the first science and technology museum with the theme of "hydraulic engineering" in China. It widely absorbs the cultural connotations of China’s hydraulic engineering and traditional painting, and focuses on the hydraulic engineering culture and canal culture with Huai ‘an characteristics. With the concept of "a thousand boats leave the sluice and the canal sails", the project shows the hydraulic culture in multiple dimensions by means of immersive experience, sound and photoelectric display. At present, China Hydraulic Science and Technology Museum has preliminarily determined the overall scheme of conceptual design, the architectural design scheme has been approved, and the pile test has been completed.

Renderings of China Hydraulic Science and Technology Museum

Renderings of China Hydraulic Science and Technology Museum

　　Three Bay Core Exhibition Park in Yangzhou — — The Grand Canal Intangible Cultural Park project, with a planned land area of about 90 mu and a total construction area of 22,000 square meters, mainly includes: intangible cultural performances, intangible master studios, intangible cultural experiences, cultural and creative products retail and commercial projects. The park also incorporates a variety of Tang Wenhua elements, and visitors can take a "crossing" tour of the Tang Dynasty. At present, the first phase of the Grand Canal Intangible Cultural Park has been basically completed.

Rendering of the Grand Canal Intangible Cultural Park

Rendering of the Grand Canal Intangible Cultural Park

　　In Jiangsu, the canal has become a part of a better life. Walking along the Jiangsu section of the 790-kilometer canal, the urban and rural elegance and the scenery of the canal complement each other, and its inherent cultural power has become a bright color in people’s spiritual map. A "beautiful central axis" with clear water, green shore, beautiful scenery and Wenchang is rising.　

　　　　　

　　　　On September 22, the officers and men participating in the exercise were mobilized before the exercise began. On the same day, the actual inspection exercise codenamed "Queshan-2007" kicked off in a motorized infantry division in jinan military area command. During the seven-day exercise, a motorized infantry division in jinan military area command will be fully manned and remotely maneuvered to Queshan Contract Tactical Training Base to launch an offensive confrontation with the "Blue Army" troops. Xinhua News Agency reporter Li Gangshe

　　　　Xinhuanet Beijing, September 24th (Reporter Cao Zhi) From the lean and efficient composition to the year-on-year improvement of the comprehensive support level of weapons and equipment, from the all-round expansion of personnel training channels to the marketization of logistics support methods … Since the 16th National Congress of the Communist Party of China, the People’s Liberation Army has focused on effectively fulfilling the historical mission of our army in the new century and new stage, and has continuously promoted the coordinated development of military, political, logistics and equipment in accordance with the principle of the unity of revolutionization, modernization and regularization.

　　　　　The braided structure is more lean and efficient.

　　　　At the end of 2005, the task of reducing the number of military personnel by 200,000, which began in 2003, was completed as scheduled, and the total number of PLA personnel was reduced to 2.3 million.

　　　　After this restructuring and reform, the proportion of army troops in the total posts of the whole army has dropped to the lowest point in history; The navy cancelled the aviation organization and the base was reorganized into a support base; The air force abolished the military (base) organs and implemented regional command; The Second Artillery Corps cancelled and merged some organizational units and optimized the formation of combat troops.

　　　　The reform has brought gratifying changes-the whole army has reduced its overall size, optimized its organizational structure, enriched its combat strength, streamlined its leading organs, shrunk its support booths, and promoted the system reform … Among the 200,000 soldiers laid off, 170,000 are cadres, which indicates that the People’s Liberation Army has taken an important step towards the goal of moderate scale, reasonable structure, lean organization, flexible command and strong combat effectiveness, and its organizational structure is more suitable for the requirements of information construction.

　　　　　Military training focuses on informationization.

　　　　On September 6, 2006, several "Red Army" participants worked intensively in the commander’s warehouse. On the same day, our army troops entered the second day of the first trans-regional long-range maneuver confrontation exercise. The participating troops in this exercise were a mechanized brigade in shenyang military area command and an armored brigade in the Beijing Military Region. The exercise was divided into stages such as combat readiness level conversion, long-range maneuver and engagement. Xinhua News Agency reporter Li Gangshe

　　　　Focusing on the goal of building an information-based army and winning an information-based war, the People’s Liberation Army has actively promoted the transformation from military training under mechanized conditions to military training under information conditions. In 2006, the whole army held more than 8,100 information lectures and high-tech knowledge training courses.

　　　　With the popularization of field command automation system, the command means of the People’s Liberation Army has realized automation and started to develop into information, and the information content of weapons and equipment has been continuously improved. Basement, simulation and networking have gradually become an important mode of military training.

　　　　Field training, actual combat confrontation, practical exercises, and electronic and network confrontation throughout the whole process … The battlefield of the three military exercises presents a fiery landscape of charging to the forefront of information warfare everywhere. Through the reform practice, the whole army has made great progress in deepening the reform of training content-

　　　　It is the first time to put forward training in dealing with war operations and non-war operations; The basic training required by joint operations and joint training has penetrated into the professional training of various arms; Relying on information weapons and equipment, especially new equipment, constantly strengthen the training of new knowledge and skills; It highlights the basic training of skills and tactics, command and control training and tactics research and training in complex electromagnetic environment; Improve the training assessment methods, and test and evaluate the training level and combat capability from the difficulty to the actual needs …

　　　　Focusing on informatization, the PLA has initially established a military training content system that is suitable for responding to various security threats and completing diversified military tasks.

　　　　　Ideological and political work develops in innovation.

　　　　The whole army unswervingly adheres to the guidance of Deng Xiaoping Theory and Theory of Three Represents, thoroughly implements Scientific Outlook on Development, and vigorously strengthens theoretical armed work. Over the past few years, more than 6,500 theoretical training courses for leading cadres have been held in units above the army level, and leading cadres at or above the regiment level are generally trained in rotation … Scientific Outlook on Development’s basic views and demands are increasingly deeply rooted in the hearts of the people, and are being transformed into a great driving force for the officers and men of the whole army to promote national defense and army building.

　　　　In accordance with the requirements of enhancing initiative, pertinence and effectiveness, all units constantly innovate and improve the contents, forms and means of ideological and political education ―― With the opening of the political work network of the whole army, ideological and political work has penetrated into thousands of military camps through information networks; More and more psychologists and counselors have entered the army to help officers and men to ease their psychological problems; There are "military camp lawyers" everywhere to provide services for officers and men to protect their legitimate rights and interests; Each army has set up a "Chief Mailbox" and a "Company Forum" on the local area network, where soldiers offer suggestions and make public comments on sensitive issues such as joining the party, promoting cadres, taking exams and selecting non-commissioned officers …

　　　　Various units have also carried out extensive and in-depth education on our military’s historical mission, ideals and beliefs, fighting spirit and socialist concept of honor and disgrace in various forms.

　　　　Strong ideological and political work has laid a solid ideological foundation for officers and men to listen to the party’s command, serve the people and be brave and good at fighting. A large number of heroic model figures, represented by Yang Yegong, Hua Yiwei, Yang Liwei, Fang Yonggang, Li Zhonghua and Ding Xiaobing, have emerged in the whole army and the Armed Police Force.

　　　　The implementation of the talent strategic project has been continuously strengthened.

　　　　The Central Military Commission and the Fourth Headquarters have continuously stepped up the implementation of the talent strategy project, and trained a large number of new military talents who are suitable for the informationization construction of the army and are competent for combat tasks under the informationization conditions-

　　　　Establish and improve a new college system with on-the-job education as the main body and military higher education and on-the-job education relatively separated; Send military cadres to study in central and provincial party schools, and offer training courses for young and middle-aged cadres, high-tech knowledge training courses for leading cadres in major military regions and military positions, and cross-training courses for services and arms; Gradually realize the cultivation of military and civilian general talents mainly relying on national education; Establish and improve the talent reward mechanism, promulgate the regulations on the reward of military technical professionals, and set up awards for outstanding commanding officers, staff officers and non-commissioned officers of the whole army …

　　　　The implementation of a series of new measures has broadened the horizons of officers and soldiers and improved their quality. At present, more than 95% of the leaders of the military divisions of the whole army have college education or above, all the first-line pilots of the Air Force have college education, 100% of the first-line captains of the navy have graduated from professional colleges, and almost all the technical officers of the Second Artillery Corps have bachelor’s degrees or above … The three armed forces have a number of master’s company commanders and doctoral heads.

　　　　Logistics support is steadily moving towards socialization.

　　　　From the self-contained system to the joint service of the three armed forces, from self-guarantee to socialized support, the PLA logistics support is also advancing towards the established goals in the transformation towards the market.

　　　　Just after the New Year in 2007, with the approval of the Central Military Commission, Jinan Theater officially implemented the joint logistics system. This new system, which breaks the professional and geographical boundaries of arms and services and uses logistics support forces in a unified and intensive way, marks a new step in the reform of the logistics system of the People’s Liberation Army.

　　　　Today, more than 5,000 military camps implement socialized management such as water supply, power supply and heating; More than 160 units stopped commuting buses, relying on local bus resources to ensure; 96% of the army’s loaded materials are provided by society. All military units have also abolished the staffing of more than 2,000 canteens, and the food security of more than 600,000 people has been borne by the society … With the increasing marketization and socialization of military logistics support, the scale of centralized procurement of all military units has reached 15 billion yuan, and the fund saving rate is about 7%.

　　　　The comprehensive support level of weapons and equipment has been improved year by year.

　　　　On August 3rd, China’s new fighter-bomber participating in the "Peace Mission-2007" joint anti-terrorism military exercise stopped at Shagor Airport in Chelyabinsk. The JH aircraft participating in this exercise is a fighter-bomber developed and produced by China and with independent intellectual property rights. It is known as the "Flying Leopard" of China. This is the first time that China Air Force’s domestically produced new equipment has flown abroad to participate in actual military exercises. Xinhua News Agency reporter Li Gangshe

　　　　As an important material and technical basis for military struggle and national defense modernization, the top-level design of PLA weapons and equipment construction has been highly valued, and the road of information-oriented, mechanized and information-based compound development has steadily gone away, and the comprehensive support level has been improved year by year, accelerating towards the direction of whole system and whole life management.

　　　　At present, the People’s Liberation Army has initially established an army equipment system with rapid mobility and three-dimensional assault, a naval equipment system with air-sea integration and adaptation to offshore defense operations, an air force equipment system with both air-ground integration and offensive and defensive capabilities, a second artillery equipment system with both nuclear and conventional capabilities and a deterrent warfare, and an integrated and integrated electronic information equipment system.

　　　　With a number of new information-based combat platforms, precision-guided munitions and electronic countermeasures equipment being equipped with troops one after another, the PLA’s deterrence and actual combat capabilities have been continuously enhanced.

Editor: Li Xiuwei

　　On March 1st, 2021, FARFETCH, a global fashion shopping platform, launched its official overseas flagship store for Tmall.

　　As a global fashion shopping platform born overseas, Fafaqi has become the leader of global luxury shopping platform through more than ten years’ development, and has brought a wonderful experience to consumers around the world by closely connecting brands, buyers and fashion lovers.

　　Fafaqi entered Tmall luxury products this time, reaching out to consumers in China at close range through the official direct platform, bringing the world’s good products to the door of Chinese, and visiting the global luxury counters without leaving home.

　　Join hands with Ali to settle in Tmall luxury goods.

　　Vigorously promote the development of luxury e-commerce

　　As a leading fashion shopping platform in the world, Fafaqi has gathered a large number of luxury brands, buyers’ shops and high-end department stores, and attracted consumers all over the world with excellent service and ultimate shopping experience.

　　On March 1st, 2021, Fafaqi’s official overseas flagship store officially settled in Tmall luxury goods. In the future, it will cooperate closely with Ali in the field of luxury goods in China to draw a new pattern of luxury e-commerce in China.

　　To celebrate this opening, Fafaqi invited two "Fafaqi Tmall Star Recommenders"-Fei Qiming and lareina to help out, select Fafaqi’s new season fashion products, perform three sets of early spring styles with different styles, continue the brand’s all-encompassing diversified genes, and create a free, romantic and energetic fashion design.

　　On the poster of Fafadi products, Fei Qiming, a salt boy, wore a chic striped suit, while lareina decorated high heels with a dress and lace bow to convey the romantic feelings of spring.

　　"We are very happy to join hands with Tmall Luxury to launch FARFETCH Faqi’s official overseas flagship store. Tmall users can now buy their favorite global luxury brands and a large number of fashion items from buyers’ stores with one click, and explore the fashion inspiration and creative works from all over the world. More than 3,500 fashion brands are now within reach, and most of them are landing in Tmall for the first time. We provide a richer choice of luxury goods for Tmall loyal users. " Ms. Liu Xiaoqin, managing director and executive board member of Faqi Greater China, said happily.

　　Ms. Liu Xiaoqin, Managing Director and Executive Board Member of FARFETCH Faqi Greater China.

　　In Fafaqi’s view, it is a general trend for luxury goods to move from offline to online, from real-life shopping to digital transformation. In particular, the impact of the epidemic in 2020 is the way to catalyze the transformation of luxury brands. According to "Luxury Market in China in 2020: Overwhelming", the online sales of luxury goods in China will increase by about 150% in 2020, and the penetration rate will increase from about 13% in 2019 to 23%.

　　However, even 23% of the e-commerce penetration rate of luxury goods is still at a low level. Fafaqi was launched in 2008. In the early days, it focused on the online shopping platform for luxury goods buyers, which has obvious digital advantages. Now it has developed into a platform for digital transactions for mass luxury goods. At present, Fafaqi and its app users have spread all over more than 190 countries and regions, bringing together more than 3,500 brands from more than 50 countries around the world. The vast supply of products comes from direct supply of brands, buyers’ shops and high-end department stores.

　　Fafaqi’s 2019 annual report shows that its GMV has been growing from 3.8 billion in 2015 to 21.4 billion in 2019, and its share price has increased by over 490% since the beginning of last year. Fafaqi’s presence in Ali’s Tmall shopping platform is expected to make further breakthroughs in the development of luxury e-commerce in China.

　　For Ali, the rapid development of Fafaqi has attracted much attention. The presence of such a world-renowned luxury goods aggregation platform has also brought more global horizons to consumers who use the platform, and further satisfied the growing shopping demand of China consumers for luxury goods, increasing the beautiful experience.

　　Some analysts believe that Ali’s investment has also taken a fancy to the contrarian growth of luxury consumption under the influence of the epidemic. At the same time, there is still a lot of room for growth in online sales of luxury goods.

　　Breaking the circle "Z generation"

　　Make a strange discovery and gain a new amount

　　In addition to entering the field of luxury e-commerce earlier, Fafaqi also keenly captures the change of customer base-youthfulness. According to its annual report, millennials and Z generations account for two-thirds of its customers, which is higher than the entire luxury goods industry.

　　There is no doubt that Generation Z and Millennials will become the main force of luxury consumption. According to the data of iResearch, in 2020, consumers of Generation Z in China will spend an average of about 5 hours a day on mobile devices, which is 10% higher than the overall average. Compared with offline, online contact with brands will directly affect their purchase decisions.

　　Therefore, Fafaqi vigorously expands digital channels, makes use of technological advantages, provides platform solutions for brands and buyers through FPS services, and pushes their products to a broader market. So as to attract more brands to reach cooperation with Fafaqi, and provide consumers with more updated and more complete goods and services.

　　In addition to the development of digitalization, the aesthetic concept of generation Z is also changing rapidly. For example, the classic models of brands are often suitable for the post-70s and post-80s, but the Z generation pays more attention to fashion. Compared with the classic models, they are more willing to buy joint models, niche designs and new fashion brands. They should not only pursue brands, but also gain individuality.

　　On the poster of Fafaqi products, Fei Qiming changed the style of salt system and interpreted the high-luxury trend for the first time; Lareina also broke through the usual style, took a modern sweet and cool style, and made a strange transmission of the concept of exploring multiple people and discovering a new self

　　In August 2019, Fafaqi acquired NGG(New Guards Group) for US$ 675 million. Different from traditional luxury goods, NGG owns Off-White, Palm Angels, Heron Preston, Ambush and other popular brands. This is exactly the way to bet on young people’s preferences. Among them, Off-White has also cooperated with Nike, Adidas and some luxury brands to continuously launch joint explosions to obtain high GMV.

　　In addition, Fafaqi also owns fashion brands such as Browns, a British boutique buyer’s shop, and Stadium Goods, a sports street shoes and clothing resale shop.

　　According to Tmall data, from January to October, 2020, the consumption of joint brands and limited editions of luxury goods by Generation Z increased by 300% to 400%.

　　In April, 2020, FARFETCH launched its favorite Chinese name "Fafaqi" in China, trying to China in the field of e-commerce and trying to talk with a new generation of consumers in China.

　　The consumption power of luxury goods in China is constantly increasing.

　　Fafaqi draws a new pattern of luxury e-commerce

　　Digitalization of channels and rejuvenation of brands are the two most obvious changes in the development of luxury goods. Therefore, it is foreseeable that in the future, more luxury goods will move the counters online, and even more new online luxury brands will be born.

　　For Fafaqi, its asset-light, high-tech and platform-based characteristics will benefit from the increase in the penetration rate of global luxury e-commerce, and China consumers are one of the main driving forces of the global luxury market, accounting for more than one third of global luxury consumption.

　　On the one hand, Fafaqi will gain more benefits from the development of luxury e-commerce in China; on the other hand, Fafaqi will enrich the supply of luxury goods in China by entering Tmall luxury goods. In 2019, the domestic market consumption in China’s luxury goods market only accounted for 31%, and in December 2020, Bain Company released the research report on China’s luxury goods market in 2020, which showed that the domestic market accounted for 70%-75% of the global luxury goods consumption in 2020.

　　This shows that the consumption demand of luxury goods industry in China is still increasing, which is mainly due to the economic development and consumption upgrading in China. In addition, there are still uncertainties in the epidemic situation abroad, and luxury goods consumption shows a trend of consumption backflow and localization, and there is a large room for online luxury goods consumption growth.

　　As a leading luxury fashion technology platform in the world, Fafaqi will also jointly launch a "new luxury retail" initiative with Alibaba Group, and use the advanced omni-channel retail technology of both parties to accelerate the digitalization of the global luxury industry. This situation was first opened in China, and Fafaqi will be a shining star in the pattern of luxury e-commerce in China.

　　"This is a crucial milestone in our global strategic partnership with Alibaba. At a time when international travel is still restricted and luxury consumers can’t go to their favorite European buyers’ stores to buy goods, we provide a rare opportunity for the brand to expand in the China market. This opening is only the beginning of our strategic cooperation. Through our strategy of "new luxury retail" in China and around the world, we will work together to help brands and retailers realize the full digitalization of online and offline business. " Liu Xiaoqin said so.

This article first appeared on WeChat WeChat official account: national business daily (blog, Weibo). The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　In the first seven months of this year, automobile exports reached 383.73 billion yuan, a year-on-year increase of 118.5%. Yesterday, the data released by the General Administration of Customs showed that Chinese cars went to sea with explosive growth. Guangzhou Daily’s all-media reporter observed that auto companies have taken a two-pronged approach to seize the domestic and international markets. The domestic market is not weak in the off-season, and auto companies use price cuts to boost sales and run for the annual sales target.

　　Text/Guangzhou Daily All-Media Reporter Zhou Weili, Xu Xiaofang and Zhang Lu

　　overseas market

　　Going to sea from individual combat to group organization

　　Automobile export is growing into a new engine for the growth of China automobile enterprises. According to customs statistics, in the first seven months of this year, China’s automobile exports reached 383.73 billion yuan, an increase of 118.5%. In the first half of the year, 2.341 million vehicles were exported, a year-on-year increase of 76.9%; The export value of the whole vehicle was US$ 46.42 billion, a year-on-year increase of 1.1 times. China may export more than 4.5 million cars this year, which is expected to surpass Japan to occupy the first place in the world.

　　A number of car companies have accelerated to go to sea. BYD, Chery, Great Wall, BAIC, GAC, Geely, Weilai, Tucki and other auto companies have taken more than 70 trips to sea. Lang Xuehong, Deputy Secretary-General of china automobile dealers association, judged that there will be a window period of about ten years for the rapid growth of automobile exports. It is worth mentioning that the action of going to sea is not limited to the export of the whole vehicle. Supply chain export and brand building … … More China car companies choose to set up a system to go to sea.

　　Guangzhou car companies are also active participants in export. In July, GAC Ai ‘an announced the start of export, with Thailand as the first stop. By the end of May, Guangqi Honda had exported more than 2,400 ZR-V models to the European market, and will continue to promote its export business to the European market in the future. In the second half of the year, the Odyssey e:HEV produced in Zengcheng will be exported to Japan in reverse. The G6 model of Tucki released in June this year is also carried out simultaneously at home and abroad, and the new car meets the regulations and standards of many places around the world.

　　China’s import and export of goods increased by 0.4% in the first seven months.

　　General Administration of Customs: The data is in line with expectations, and the fundamentals of long-term improvement have not changed.

　　According to the data released by the General Administration of Customs, in the first seven months of this year, the total import and export value of China’s goods trade was 23.55 trillion yuan, up 0.4% year-on-year. Among them, exports were 13.47 trillion yuan, an increase of 1.5%. Lu Daliang, director of the Statistics and Analysis Department of the General Administration of Customs, said that China’s foreign trade import and export operation is stable and in line with expectations, and the long-term positive fundamentals have not changed.

　　"The performance of private enterprises is brighter, which provides some support for the growth of foreign trade." Bai Ming, a member of the Academic Degrees Committee of the Research Institute of the Ministry of Commerce, pointed out that in the first seven months, the import and export of private enterprises was 12.46 trillion yuan, up 6.7%, accounting for 52.9% of the total foreign trade value, up 3.1 percentage points over the same period last year.

　　Another noteworthy data is that in the first seven months of this year, China’s exports to ASEAN increased. In the first seven months, ASEAN was China’s largest trading partner, and the total trade value between China and ASEAN was 3.59 trillion yuan, up 2.8%, accounting for 15.3% of the total foreign trade value. The trade surplus with ASEAN was 627.51 billion yuan, an increase of 17%.

　　"China products are inexpensive, Southeast Asian e-commerce has a broad growth space, and logistics from China to Southeast Asia is convenient, and the live broadcast outlet also brings new opportunities." Wu Linhao, general manager of Best International’s cross-border business, said. The total volume of cross-border business of Best International increased by 11% in July this year.

　　Zhou Maohua, a macro researcher in the Financial Market Research Department of China Everbright Bank, believes that the decline in China’s export growth rate is mainly affected by the slowdown in overseas demand and the drag of price factors. Bai Ming suggested that foreign trade enterprises should attach importance to the domestic and international double circulation, increase the intensity of exporting to domestic sales, and increase the development of the domestic market.

　　home market

　　Traditional car companies: I am healthy

　　Since July, the price reduction in the auto market has not stopped. First, North and South Volkswagen successively announced the price reduction of ID. Series, with the highest price reduction of 87,000 yuan. Almost at the same time, Cadillac announced to adjust the price and rights of LYRIQ Ruige, a pure electric vehicle: the price of all products was lowered by 60,000 yuan, and the price was further lowered to 361,700 yuan after the discount was superimposed.

　　In late July, the reporter visited the first-line market and found that both fuel vehicles and pure electric vehicles have discounts ranging from 30,000 yuan to 60,000 yuan. It is worth mentioning that the preferential strength of pure electric vehicles owned by many head car companies is generally greater than that of fuel vehicles.

　　In August, the atmosphere of price reduction is still spreading. SAIC Volkswagen announced that from now until August 31, the prices of nine SUV models of SAIC Volkswagen will be reduced. Among them, the comprehensive discount of Tourang and Tourang X reached 60,000 yuan, and the plug-in hybrid of Tiguan L was 55,000 yuan.

　　SAIC MG MG offers limited-time discounts for its hot-selling models such as MG5 Scorpio and the third-generation MG6PRO, with a maximum discount of 26,000 yuan for bicycles.

　　New forces: me and

　　Li Xiang, CEO of LI, said that price reduction can’t increase sales, but it can hit competitors. When the price of traditional fuel vehicles is greatly reduced to hedge the penetration of new energy vehicles, how should new energy vehicles respond? The answer is: reduce the price.

　　Recently, Zero Run announced that some models of its C-series have reduced their prices, with the highest drop of 20,000 yuan. This is not the first time that Zero Run has reduced its price. In March this year, Zero Run has officially announced a price reduction.

　　Chery New Energy announced that the purchase of three models of Chery New Energy, namely Little Ant, Unbounded Pro and QQ Ice Cream, can enjoy different cash discounts, up to 10,000 yuan.

　　Ai ‘an launched the summer "price" activity, where users can enjoy three years’ interest of 100,000 yuan, limited-time financial subsidies, new car charging gifts worth 4,999 yuan, and replacement subsidies as high as 6,000 yuan.

　　Joining the new round of price reduction is the Great Wall Euler, which can enjoy a maximum discount of 30,000 yuan. Nezha Auto started the activity of reducing the price by up to 49,000 yuan.

　　Price reduction has become the norm, and the pressure on high inventory funds still exists.

　　Many car companies are ready to "reduce prices as a normal state". High inventory, the withdrawal of new energy vehicles from the state, and the switch of the national six b … … These are important incentives for the continuous price reduction of the auto market this year.

　　According to the statistics of china automobile dealers association, the inventory index of the automobile industry was lower than that of threshold for only one month in the past two and a half years. From fuel vehicles to electric vehicles, from local brands in China to multinational car companies, it is hard to bear the financial pressure brought by high inventory.

　　The wave of price cuts is also reducing the operating profits of car companies. Take Volkswagen as an example. In the first half of this year, the profit from the joint venture company in China dropped from 1.402 billion euros in the same period last year to 1.152 billion euros.

　　The good news is that the auto market is picking up. According to the statistics of the Passenger Car Association, in July this year, automobile retail sales hit a record high.

headline

● Su Chao’s latest battle report

● Nanjing bus escorts Su Chao.

● Nanjing Tent Conference Jiangdao Micro Vacation

● Slow Travel ROCK Music Festival held.

● Hua Chenyu Mars Concert Paradise Mode is open.

● Zhongshan Scenic Area launches hand-painted tourist maps.

● The Old Rock Art Exhibition is coming.

Today and tomorrow.

The city is cloudy.

The temperature keeps rising.

The highest temperature today is 31~32℃

The highest temperature tomorrow is 33~34℃

In the next few days

Rain will return to Nanjing.

The temperature will also drop.

Today’s headlines/Toutiao

[Su Chao’s Latest Battle Report]

On the evening of October 4th, the first knockout of "Su Chao", the game of Nanjing VS Lianyungang ended, and the latest scorer list of city league matches is as follows → Focus on details > >

01

On October 4th, outside the "Su Chao" stadium, Nanjing Bus successfully completed the guarantee task, helping more than 60,000 spectators to evacuate efficiently without congestion or detention. Two feeder lines maintain a high-frequency departure rhythm of 3-5 minutes, and nearly 100 "580" volunteers are scattered at different boarding points, so that fans can watch the game without worry and return smoothly. Details 02

From October 1st to 3rd, "Yuedong Dao Jiang Fun Outdoor-23rd Nanjing Tent Conference and 2025 Metropolitan Outdoor Sports Carnival" was held in E3, Jiang Xinzhou; Held in PARK Sports Park, it welcomed more than 20,000 tourists, and dozens of wonderful activities were staged in turn. Details 03

On October 4th, the Slow ROCK Music Festival was held in Lujia Lawn, Yaxi Slow City. From the afternoon carnival to the starry fireworks, you can feel the fiery rock spirit and fiery intangible skills talking at the same time and space. Details 04

On October 4th, 2025, Hua Chenyu Mars Concert Nanjing Station was grandly opened in Tangshan Music Valley, Nanjing, which was the first time that Hua Chenyu opened a paradise mode concert in Nanjing. Here, with a ticket, the audience can enjoy the long immersive experience of afternoon and evening performances and enjoy an unprecedented audio-visual feast. Details 05

In order to enhance tourists’ experience and convenience, Nanjing Zhongshan Scenic Area has launched a hand-painted version of the tourist map, which is divided into two sides, the front is hand-painted tour guide and the back is creative poster. In five areas with high personnel density in the scenic spot, it is directly distributed to tourists through 12 self-service devices. Details 06

Recently, the fine art exhibition of Laoshan Stone was officially launched in Fenghuang Pavilion in Pukou. As the first exhibition focusing on old rocks, this time dozens of fine old rocks were gathered, and the mystery of old rocks was unveiled in all directions through systematic display, attracting many art lovers to punch in. For details, feel the beauty around you.

The secret of happiness is hidden around you.

Good morning ~

@ Green, Dark, Red, Thin Rain, Smoke Photo

Original title: "Su Chao Latest Battle Report"

Wen | Yishi

This summer, "Dream of China" should be the most popular drama-in just a few days after its launch, its rating, word-of-mouth and broadcast volume have risen rapidly, and the discussion on major platforms has been amazing. Only two weeks after its broadcast, the series has reached 258 hot searches in Weibo. Judging from the current momentum, Meng Hua Lu has great potential to book the "first costume drama of the year" in advance. How did such a phenomenal entertainment IP achieve a breakthrough?

Not long ago, Cyndi Wang’s success in "Riding the Wind and Waves" just set off a wave of public nostalgia, and with the first performance of "Love You" recalled by a generation, it finally took a fault-like lead, which became the peak of this year’s "archaeological" craze in the entertainment circle. Since 2022, major entertainment events have indeed been intensive.

The hot discussion on the whole network caused by Meng Hua Lu is not limited to one aspect of the work. At present, there are at least positive discussions on actors’ face value, costume costumes, shooting and photography aesthetics, light comedy style and women’s values in Weibo-Liu Yifei and Chen Xiao’s "fairy-level" costume costumes, ink-and-wash Jiangnan waterscape and Tokyo’s prosperous times, lines and props that pay attention to details, and a relaxed plot rhythm of Guan Hanqing’s "Saving the Wind and Dust" …

Of course, while the iron is hot, we need to be hard-working. The "Dream of China" and Cyndi Wang before it can achieve "phenomenal" success, first of all, thanks to the charm of the works and artists themselves and the fit with the psychological needs of the public. However, in the process of hot spots, various social and media platforms have also played an increasingly important role behind it.

Weibo is the main contributor to the popularity. On the opening day, the hot search # Liu Yifei #, a rural village woman, paid close attention to the face value, and read nearly 700 million topics in two days. The subsequent # Menghualu female group portrait # and # Ada threw men into the water in the play #, # Chen Xiao is not afraid of fairy tales # and other detailed topics, such as plots, people, artists and even clothing, continued to ferment in Weibo. The number of second-generation videos of Menghualu exceeded 40 million. The short video platform didn’t stay out of it either. In Cyndi Wang, the short selfie video of "My husband’s reaction to seeing Cyndi Wang" was very popular, and the clip video of "Dream of China" quickly gained a very high broadcast volume and barrage number in bilibili.

At present, major entertainment events are often "spread all over the network" and rarely limited to fermentation on a single platform. Then, after the ups and downs in recent years, what new pattern has the entertainment publicity industry shown?

The amplification of entertainment content is always a complicated problem: the artistic level of the work, the popularity and goodwill of the participating artists, the matching of theme values and popular thoughts can be summarized as basic qualities. However, there is a saying that "the fragrance of wine is also afraid of the depth of the alley", and it is not uncommon that the work itself clearly has the potential to become popular but the final broadcast effect is not good.

Vertically, the mainstream of the media has gradually shifted from traditional channels to the Internet, and then the characteristics of entertainment content dissemination have gradually changed through the mobile Internet era to the present: in the early days, entertainment content was basically "exposed in one direction" from the work side, and users were more simple "recipients"; But at present, it can be said that every "individual" is a consumer, producer and disseminator of content at the same time, and we have already entered an era of "national interaction".

Therefore, the entertainment publicity model based on traditional media is obviously not enough to cope with the brand-new market environment. However, after the entertainment center of gravity turned to online in an all-round way, and then entered the era of "national interaction", the pattern became more complicated. The major platforms mainly engaged in social, graphic, long video, medium video, short video and live broadcast showed their magical powers, and short video platforms such as Tik Tok and Aauto Quicker made considerable achievements in competing for user duration, and now they have gradually become an important scene for entertainment announcement. However, as the market becomes more mature, platforms based on graphic or user dynamics are gradually finding their irreplaceable value. In Reading Entertainment Jun’s view, the new pattern of entertainment publicity industry may be: short videos provide more compact, simple, audio-visual sensory information, while social and graphic media platforms favor public opinion interaction, emotional resonance, and long and logical in-depth interpretation.

The value of Weibo is more prominent in the era of national interaction. Reading Entertainment Jun believes that it has both social and media attributes from the beginning to the end, and its positioning as a "public opinion field" is constantly strengthened by users-from national events to anecdotes, Weibo is now an "infrastructure" that contains almost all public events. Because the public has long been accustomed to the value of Weibo as a mainstream public opinion field, almost all hot spots will not skip Weibo, and entertainment events are no exception. Moreover, since the early development of Chinese Internet, Weibo has always been the main venue for the entertainment industry to export content and express itself.

From this point of view, Weibo has achieved considerable "breadth" and "depth" in the incubation of entertainment IP:

The spread of other platforms is mostly single-point divergence, or based on the distribution of short videos, or based on video innovation, or based on derivative interpretation of grass, and all these are gathered on the platform of Weibo. Weibo can test the real ability of an IP to go out of the circle, and it can be described as a "master" of IP marketing-it has product functions that contain various content forms and an official publicity matrix with a wide layout. Weibo has accommodated blog posts, pictures, videos, live broadcasts and other diverse forms in its products, which are both daily, interactive and intuitive. Whether it is single-point video divergent communication or "edge interpretation", it can be seen in Weibo; At the same time, Weibo’s ecology is also a fertile ground for IP to create new content, and its layout in multiple fields will provide more possibilities for entertainment IP to break the circle.

For example, Weibo Hotspot # Menghua Ancient Culture Record # is jointly initiated by Menghua Record in conjunction with Weibo TV series, stars, beauty cosmetics, fashion, food, tourism, history and other ten fields, creating seven creative sections such as imitation makeup, tea culture, and poetry, inspiring big V in different fields from all walks of life and ordinary users to share the beauty of their familiar national style. Multi-field linkage not only excavates the traditional cultural charm in Meng Hua Lu’s works, but also intuitively extends the works to multiple vertical cultural circles.

"Depth" is based on the ecological characteristics mentioned above. Because of the first accumulation and the second development in the Chinese Internet ecology, Weibo’s mass media attribute is a natural place for entertainment IP communication, and at the same time, its strong social attribute makes this communication deeply bound with public interaction and discussion. The value of Weibo’s entertainment IP incubation is not "pushing", but "creating momentum" to exert the widest public potential and make every user a communication point.

For example, Meng Hua Lu opened a number of "role accounts" in Weibo, such as @ Shopkeeper Zhao Paner @ Huangcheng Sigu Qian Fan, which started the daily operation as a role in the play, interacted with users in real time according to the plot progress, and participated in live hot chat and cross-border linkage. The role account has greatly narrowed the distance between the audience and the characters in Dream of China, and also made up for the problem that it is difficult for artists to cooperate with the promotion of a single work for a long time, and this interactive effect based on "Weibo" is difficult to be perfectly reproduced on other platforms.

It is this highly interactive platform ecology that enables Menghualu to have frequent and diversified interactions with users in Weibo, effectively driving a large number of ordinary users to participate in Amway spontaneously, and finally tapping more potential of entertainment IP.

Due to its own "infrastructure" attribute, Weibo has always been a "barometer" of the entertainment industry, showing changes in the industry at all times. For example, from the current exclusive list of the entertainment field in Weibo, you can basically see the full records of entertainment events such as artists’ information trends, film and television/variety/music works, related discussions and derivative works.

The greater the ability, the greater the responsibility. When Weibo gradually has the ability to influence the development of the entertainment industry and the user’s value orientation at the same time, as a social media platform, it is bound to assume more value-oriented responsibilities.

In fact, we can see the change from the fermentation process of Meng Hua Lu in Weibo: users become participants, disseminators and promoters of high-quality works in the interaction of Weibo, and at the same time, most of the hot topics on the platform focus on traditional culture, the beauty of national style and the plot, picture, character image, people and values of the works themselves. In a word, it has gradually changed from "star-fan-centered" to "work-centered"

On June and July, Dream of China recorded a high score of 9.2 in Weibo. On the opening page, diverse viewpoints from industry experts, entertainment media, drama critics and netizens were gathered. With the real feedback and professional interpretation of netizens, the "high quality" of the work was really pushed to more people, attracting a lot of "tap water" publicity.

At present, Weibo has gradually established a new grading system for works to continuously strengthen the direction of "removing flow and emphasizing works" and guide users to pay more attention to the works themselves. In order to improve the reference value of scoring, Weibo scoring system shows the comprehensive scoring of think tank experts, authoritative media, Weibo KOL and ordinary users. At the same time, the in-depth interpretation of Weibo V and the real discussion of ordinary users are also displayed on the scoring page. This scoring system will continue to optimize and enrich more dimensions, so that good works can gain the reputation and popularity they deserve, and return to "work value" to promote a virtuous circle of the entertainment industry.

Since the "Clear Action", the whole entertainment industry has gradually taken on a new look. The main topic of artists and stars in Weibo is no longer the tearing and arguments between fans, but more active advocacy in Weibo to pay attention to the present and convey positive energy. For example, after "Riding the Wind and Waves" and Cyndi Wang went out of the circle, the All-China Women’s Federation, together with Weibo and the program group, launched the activity # Women’s New Strength # to attract netizens to recommend female representatives around them, and such a joint transmission of positive energy has become the norm.

Under such a trend, Weibo’s transformation from "the era of flow" to "the era of works" has achieved initial results, laying a solid foundation, and Weibo’s position as the "mainstream highland" in cultural and entertainment publicity has been basically stable.

* Original article, please indicate the source when reprinting.

New research shows that in 2020, Guangdong successfully controlled the epidemic situation in COVID-19 with non-drug intervention measures (NPI), but also "unexpectedly" achieved the containment effect of other 39 legal infectious diseases, with the total number of cases falling by 65.6% than expected, reducing the incidence of nearly one million people.

On October 1, local time, The Lancet Regional Health-Western Pacific, a journal of the The Lancet, a top international medical journal, published the research result online: Co-benefits of non-drug intervention measures in COVID-19, China. nonpharmaceutical intervention against COVID-19 on infectious diseases in China: A large population-based observational study）。

Screenshot of the paper.

This study systematically evaluated the incidental benefits of non-drug intervention measures (NPI) in the prevention and control of other infectious diseases in COVID-19, Guangdong Province in 2020. The results showed that the total number of cases of 39 legal infectious diseases (excluding COVID-19) in Guangdong Province decreased by 65.6% compared with the expected number in 2020, which means that 982,000 cases of infectious diseases may have been avoided in Guangdong Province that year because of NPI measures in COVID-19. The research evidence provides an important basis for the intervention of many infectious diseases in the future.

The first authors of this study are Xiao Jianpeng and Hu Jian Xiong of Guangdong Institute of Public Health, Dai Jiya of Guangdong Center for Disease Control and Prevention, and Tamia Liu of School of Basic Medicine and Public Health of Jinan University. Correspondents are Zhong Haojie, Director of Public Health Emergency Department of Guangdong Center for Disease Control and Prevention, and Ma Wenjun, Professor of School of Basic Medicine and Public Health of Jinan University.

The number of infectious diseases among children decreased by 82.1%, with 784,000 fewer infections.

Non-drug intervention measures (NPI) have achieved remarkable results in the prevention and control of epidemic situation in COVID-19. Guangdong is one of the provinces with the highest risk of epidemic threat in China. At different stages of prevention and control, Guangdong has taken a series of targeted NPI measures, such as traffic restrictions, entry control, case isolation, nucleic acid screening, close contact tracking, keeping social distance, encouraging wearing masks and paying attention to personal hygiene.

The epidemic process of COVID-19 in 2020 and the public health intervention measures. Paper drawings

Due to strict non-drug intervention measures (NPI), Guangdong has successfully controlled the imported epidemic situation outside the province and curbed the local clustering epidemic caused by imported cases. At the same time, what unexpected gains did non-drug intervention (NPI) bring?

This study compared the incidence of 39 legal infectious diseases (excluding COVID-19) between 2020 and 2015-2019, and found that the incidence of these 39 infectious diseases decreased by 50.7% in 2020, much higher than the national decline of 25.5%. The researchers believe that this may be due to the stricter implementation of non-drug intervention measures (NPI) in Guangdong, which is due to the more cases of COVID-19 reported in Guangdong in the early stage and the continuous pressure of importing epidemic situation.

The researchers further used a mathematical model to simulate the expected number of 39 legal infectious diseases per week in Guangdong Province without the COVID-19 epidemic. The results show that the total number of 39 cases of infectious diseases in Guangdong Province decreased by 65.6% compared with the expected number in 2020, which means that 982,000 cases of infectious diseases may have been avoided in Guangdong Province in 2020 because of NPI measures in COVID-19.

Percentage reduction and changing trend of legal infectious diseases in 21 cities of Guangdong Province in 2020. Paper drawings

Among them, the decline rate of children’s cases is the highest, reaching 82.1% (it is expected to reduce 784,000 cases), which is much higher than that of adults (38.2%) and the elderly (26.2%). Researchers believe that there may be several reasons for the highest decline in children’s cases: First, children are the main epidemic groups of infectious diseases (such as hand, foot and mouth disease and influenza); Second, during the COVID-19 epidemic, schools or kindergartens delayed going to school or suspended classes, thus avoiding the gathering of people; Third, during the epidemic, students should strengthen hand hygiene, wear masks, and schools should strengthen campus management, which greatly reduces the risk of pathogen transmission.

Researchers believe that non-drug intervention measures are not only the key to prevent and control COVID-19, but also the important measures to prevent and control the epidemic of other infectious diseases, especially for children’s infectious diseases, respiratory infectious diseases (such as influenza) and intestinal infectious diseases (such as hand, foot and mouth disease). These evidences have important guiding significance for formulating public health intervention policies for infectious diseases in the future.

The epidemic of dengue fever was contained, and the number of cases decreased by 99.3%.

According to the paper, from the perspective of disease types, the five infectious diseases affected by non-drug intervention measures (NPI) have the largest decline in the number of cases: dengue fever (down 99.3%, estimated to reduce 7070 cases), influenza (down 95.1%, estimated to reduce 683566 cases), whooping cough (down 90.3%, estimated to reduce 6413 cases) and scarlet.

Dengue fever has always been a major infectious disease in Guangdong. In 2020, the number of cases of dengue fever in Guangdong decreased greatly, and only 58 cases were reported in the whole year. One of the important reasons was that there were few imported cases due to restrictions on inbound flights and customs quarantine.

The number of reported cases of dengue fever in Guangdong Province and the flight flow into Guangdong Province from 2015 to 2020. Guangdong Provincial Institute of Public Health

It is estimated that the number of flights entering Guangdong in 2020 decreased by 83.1% compared with the average in 2018-2019, and the number of inbound personnel decreased greatly. In 2020, there were 45 imported cases of dengue fever in Guangdong Province, while in 2015-2019, the annual average number of imported cases was 387. Most of the imported cases were managed in isolation places.

Generally speaking, dengue fever is a seasonal infectious disease in Guangdong, which is occasionally caused by imported cases of dengue fever. Since the number of imported cases will be greatly reduced in 2020, the risk of local transmission of dengue fever in Guangdong will also be reduced.

The researchers believe that this study provides new ideas for the prevention and control of dengue fever in China. In the future, moving forward the prevention and control gateway, strengthening customs quarantine and tracking the health of entry personnel can be used as important means to prevent and control dengue fever.

Special feature of 1905 film network From November 10th to 12th, 2022 China Golden Rooster and Hundred Flowers Film Festival and the 35th Golden Rooster Award for Chinese Film were held in Xiamen, Fujian. One day in advance, for the fourth year in a row, the film channel reported the Golden Rooster event in Xiamen in a three-dimensional, all-round and high-standard way for China film audiences with the "Direct Golden Rooster Award", and continued to be the mainstream channel for national audiences and industry colleagues to reach this film event.

Based on the new era, March towards a new journey. In 2022, the "Golden Rooster Award" movie channel and Xiamen Radio and Television’s 5G+360° integrated media panoramic live broadcast activity were upgraded, focusing on the "Chinese-style modernization" of China movies from a professional perspective, listening to the voice of honor filmmakers and industry development, and focusing the live footage on the life details of Xiamen first-line film practitioners and ordinary movie audiences in this decade. At the same time, the new year’s "Stars and Seas for Three Days and Three Nights" creative activity was recorded and broadcast in the whole process, with real experience, real perception and real creation, focusing on showing the new strength of the young actors’ selection plan of the 2022 movie channel "Stars and Seas". After a strict moral education selection and training process, the "flow" was turned into positive energy, which tempered strong reserve talents for China films and effectively helped promote cultural self-confidence.

Movie life, witnessed by Xiamen

Financial Media Live 360-degree Scanning Golden Rooster Movie Event

"I never thought I could stand here. This moment is a great event in my life!" Holding the golden rooster trophy, the actor who won the best actor award made an emotional voice. Under the live shot of the "Golden Rooster Award", more important events belonging to China filmmakers and China films were recorded and spread, and they shared their honor and moved with the audience through the network.

After the award ceremony, a number of Golden Rooster winners gathered around the round table with the host of the movie channel to chat about joy and prospect. In the "Nominee Speech" section that runs through the live broadcast, many filmmakers who have been nominated for this Golden Rooster Award have already entered the live broadcast room of the movie channel. Here, he plays the role of Lao Wu’s reappearance in Shanghai dialect, and humbly thanks the stage for everything he has given him; The director of Love Myth, who finally won the best screenplay award, vividly shared a new director’s understanding of the industry; After waking up, I was pleasantly surprised to learn that the finalist for best supporting actress conveyed her longing and cherish for the role and performance indifferently but firmly.

After a lapse of 31 years, she won the Golden Rooster Award for Best Actress. The actor lamented that in the most difficult moment of the industry, China filmmakers did not give up their pursuit of their professional ideals, let alone their movie dreams. From various Golden Rooster special forums and film exhibitions to the new film release conferences of venture capital units and production companies, the eternal dream of China filmmakers was deeply captured by the live footage of the "Golden Rooster Award".

I was interviewed by the film channel with the crew, and I have already been honored to reveal that I "reported" as soon as I learned that there was a sequel, and I even admitted that this filming "seems to be back to the time when I first entered the industry in the 1980s".

Also found in the works are the film directors who participated in this Golden Rooster National Film Festival. With the lovely China Post Wenchuang, he introduced the dedication story of the Tibetan female postman in the film, and thanked the Golden Rooster Award for giving young filmmakers a chance to show.

It belongs to the four-year contract between the Golden Rooster Award and Xiamen, and it is also the fate of the movie channel "Direct Golden Rooster Award" to integrate the media live broadcast with the city. In order to interpret the "Chinese modernization" of China’s films in the new era, the live broadcast specially set up a section "This Decade, Our Film Life, Xiamen Ji", which traces the memory of urban films with a 360-degree three-dimensional concept and has no dead ends, highlighting the film life of the people in all directions.

Under the lens, there are both the beauty of natural shooting places such as Gulangyu Island and the enthusiasm of Shapowei Film Carnival. Among the first-line ordinary filmmakers who have been recorded, there are old projectionists who have witnessed the projection media from film to digital and are still sticking to it, and there are also producers who have come from Xinjiang to pursue their movie dreams and continuously expand their prop library for Xiamen film shooting. Perhaps unknown, they are the deepest cornerstone of Xiamen, a rising movie city.

Youth life, pride and brilliance.

The young actors of the brand-new "Sea of Stars" have grown up.

On the evening of 12th, the Golden Rooster Awards Stage, accompanied by the beautiful melody of "Youth to the Sun", the award-winning filmmakers collectively took the stage to celebrate the annual film award. The voice of youth in the center of the stage is coming from the newly selected "Star Sea" young actors in 2022.

From being recommended by professional colleges, brokerage companies and experts’ predecessors to getting tickets for the Golden Rooster Award Ceremony, their selection not only has to go through the rigorous preliminary and final voting by expert judges, but also has to pass the test of the creative activity of "Stars and Seas for Three Days and Three Nights" which was continuously launched from the 9th to the 12th.

The young actors who were divided into ten groups launched an all-round real tour in Tongan District of Xiamen and Changting County of Longyan City — — Pursuing red footprints in landmarks such as the old well, the Qu Qiubai Martyrs Monument and the shooting place that Chairman Mao is most concerned about, they inherit the great spirit and tell the story of the party history with sound and video; Picking lotus roots and passion fruits, feeding them to river river, and catching fish in the sea, they devoted themselves to the fields, mountains and seas, and enjoyed the rejuvenation of the countryside without fear of hard work; Brewing soy sauce and Hakka rice wine by non-legacy methods, repairing ancient houses by making tiles in kilns, learning to sing Nanyin in an authentic way, and taking beach wedding photos for golden couples. They carry forward the essence of tradition in detail, not forgetting to gain insight into the current urban and rural culture.

Standing in front of the Qu Qiubai Martyrs Monument, the young actor who led the fourth team to win the excellent team of the "Sea of Stars" said that learning from the great deeds of Comrade Qu Qiubai made him think deeply about the meaning of life and death. "Even at the moment of despair, Comrade Qiu Bai’s words are full of hope and light. I can still feel them after so long. I also hope to be a valuable person who can bring hope and light to everyone."

The young actors who led the fifth team to win the award order No.001 of the "Star Sea" won the phenomenal attention of the whole network with their serious, calm and humorous natural performance in catching chickens, feeding chickens and cleaning henhouses. Faced with flying chicken feathers, dust and river river, who is not obedient, he and his teammates successfully completed the task without fear of being dirty and tired, and at the same time, they also integrated their ambition to overcome difficulties into their career development thinking. "Today, we are catching chickens in the sea of stars. In the future, we will work hard in our own jobs and strive to win the Golden Rooster Award in the future!"

Different from last year, the "homework" for the creation of "Stars and Seas for Three Days and Three Nights" is that each team will shoot a short video on the theme. Combined with the profound experience of different projects, these young actors who used to only appear in front of the curtain became directors of themselves and their lives. The wisdom of the assembled group personally planned, filmed and edited, and their carefully created short video works not only exuded the youthful vigor of the younger generation of filmmakers, but also condensed their love and gratitude for the beautiful China and the people.

Based on the new era, the film channel "Stars and Seas" young actor optimization plan not only considers the performance strength of young actors, but also puts moral education in the first place in the selection and training work. Many senior artists, both virtuous and artistic, volunteered to escort the younger generation. At the opening ceremony, the honorary director of "Star Sea" and the film performance artist profoundly warned young actors that they should be "cautious, cautious, cautious of friends, confident, self-disciplined and self-reliant". "If an actor wants to shape other people’s souls, he must first shape his own soul, have noble moral character and high-powered skills, and be down-to-earth in the practice of serving the people."

At the same time, the professional law books "Follow the Art First: Legal Knowledge that Artists Must Know" and "Collection of Common Laws and Regulations in Performing Arts Industry" compiled by Film Channel and China Legal Publishing House, which are suitable for performing artists and performing arts industries, have become the moral education materials of this "sea of stars". During the intermission of collecting wind and in the rest room, you can see the young actors studying hard and chasing for progress.

Every figure stands in the sea of clouds and blooms, proud and brilliant in youth life. The young actors of the "Star Sea" who were successfully selected were not only recognized by the expert judges in the observation room, but also won the praise and expectations of the audience under the real-time attention of the live broadcast of the whole network. Taking the first step in acting life from the Golden Rooster stage, they will not only show their talents in the industry with potential and solid efforts, but also become new people with ideals, morality, courtesy and law-abiding.

Golden rooster glory moment, live broadcast of the whole network. Nearly 60 hours of live broadcast in four days, 24 hours of uninterrupted broadcast on the award day, the total number of live broadcasts on the whole network exceeded 600 million times, and 558 hot topics on the whole platform were strongly blessed … … Science and technology set the stage, content is paramount, and the "Direct Film Festival" headed by the "Direct Golden Rooster Award" integrates live media activities, which is one of the most well-known and prestigious brands of the film channel and has become a time card for continuously recording the development and progress of China films. Next year, we will meet again at Ludao!

Recently, the seventh "New Ivy" winter vacation children’s book list was officially released, and new children’s literature works such as Happiness Class, Nezha with Eight Arms and Magpie Nest were selected.

Adhere to the guidance of literature and describe the warm world with diversified themes.

The "New Ivy" winter vacation children’s book list was initiated by Shanghai Children’s Reading Promotion Association, Shanghai Children’s Library, Shanghai Primary and Secondary School Students’ Reading Activity Promotion Association, Shanghai Book City, Century Duoyun, Shanghai China-Japan Children’s Literature and Art Exchange Association, and Xiaoxianggu Reading House. The organizers received the recommended books from more than 20 domestic publishing institutions, covering the hot topics in the current children’s book market, and the overall recommended works maintained a high standard, reflecting the changes and trends in the children’s book publishing market. In the end, while insisting on literariness and ensuring interest, in order to take into account the reading needs of young readers of different ages, after two rounds of strict and fair screening, a total of 12 high-quality works were selected for the list.

Among the recommended works in literature, there are many latest works by famous children’s literature writers. They always treat each creation with a completely new attitude, combine skillful writing skills with profound life experience, describe the simple and sincere feelings of the dispatched people, and show the mental outlook of teenagers in different times. Mr. Zhou Rui, who takes the promotion of Peking Opera culture as his responsibility, brought his new work "Nezha with Eight Arms", which completely reproduces the struggle of a generation of Peking Opera teenagers with rich details and the combination of reality and reality. Mr. Jian Ping, a well-known children’s literature writer, devoted himself to the creation of the prose collection "Grass is Bold and unrestrained", using poetic and warm style to look back on the difficult years of childhood and complete a spiritual dialogue through time and space; Known as "contemporary Bing Xin", Ms. Qin Wenjun returned to the present and told a beautiful and romantic "Happiness Lesson" for her children. The story is exquisite and full of wisdom, and the profound artistic accomplishment of the writer is reflected between the lines, which not only makes young readers memorable after reading it, but also stimulates their thinking about growth and their understanding of life.

In contrast, the adaptation of A Dream of Red Mansions for Children by Dai Yingniao, a young writer, also performed well. With profound knowledge and rigorous textual research, she extracted the essence from the original work and vividly reproduced the joys and sorrows in the Grand View Garden with clear and smooth brushwork, which is a rare adaptation. In addition, there is no hero in my family by French writer Vitca and Starry Rock by Japanese writer Jun Nasuda show the commonness of children’s growth and spiritual transformation under different cultural backgrounds, so that young readers can learn the power of growth in reading.

Pay attention to content expression, describe and present original power from multiple angles.

With the development of children’s literature in China, the content of original picture books appears broader, which is no longer confined to personal emotional expression, but pays more attention to the broad development of the times and pays attention to humanistic care for special groups. The Magpie’s Nest by Mr. Hai Fei, a senior publisher, is an original picture book masterpiece with great practical significance. With the bird’s nest that children like, it leads to a life story with a view of heaven and earth and nature, and evokes children’s respect for life. Where are you going, written by Chang Li, a writer of children’s literature, and Zhang Fan, a painter, focuses on the easily overlooked groups in society and opens a window for ordinary people to better understand the mentally handicapped.

Moreover, in the presentation of picture books, the pace of originality is bolder and more innovative, which shows the confidence and vitality of publishing children’s books in China. For example, Diary of Little Elephant, recommended by Zhong Shao, integrates popular science and fun, so that children can understand and like elephants, and establish a healthy and natural concept of caring for nature and animals from an early age. "Different 1" skillfully encourages children to show their unique self by learning the number "1" as the main story line by small animals.

Of course, the imported picture books selected this year are still commendable. Whether it is the sweetness and delicacy of the beloved Bear from Britain or the fierce shock of the Japanese work Pretending not to see it, although the theme and style are very different, they all have touching literary charm.

Attachment: Selected Bibliography of the Seventh New Ivy Winter Holiday Children’s Book List

Literature category:

1. Nezha with Eight Arms

Zhou ruizhu

Suitable reading age: 8-14 years old

Recommended by: Zhejiang Children Publishing House

Recommended reason: A long children’s novel on Beijing Opera, which focuses on Chinese excellent traditional culture and pays attention to the inspirational growth of teenagers, depicts all kinds of characters in traditional troupes and new schools, shows the operation of the whole stage team and the development of Beijing Opera industry from a small perspective, and completely reproduces the love, dedication and belief of a generation of Peking Opera people.

2. "Happiness Class"

By Qin Wenjun

Suitable reading age: 8-14 years old

Recommended by: Tiantian Publishing House

Highlight: This is a story that shows great love and beauty in the world. It is a novel about commitment and trustworthiness. The work runs through the whole story with charity as the main thread, and tells the children what true happiness is through the growth experiences of girls Jenny and Yun Qi. The writer’s exquisite and beautiful writing style, vivid juvenile images and distinctive personality can help children learn to observe life and improve their reading interest and aesthetic ability.

3. "The Grass is Wild"

Jane pingzhu

Suitable reading age: 8-14 years old

Recommended by: Hebei Children Publishing House

Highlight: The work records my unforgettable childhood in the form of choosing a kind of grass and writing a story every month for twelve months in a year. Although it records the hard times, in the writer’s pen, it can also see the warmth and beauty of ordinary people’s humanity. The language of the work is light and clever, clear and elegant, which has the characteristics of popular and fluent vernacular and the advantages of refined and elegant classical literature. It is a beautiful text suitable for children to read.

4, "A Dream of Red Mansions for Children"

Cao Xueqin’s original anonymous sequel Dai Yingniao adaptation.

Suitable reading age: 8-14 years old

Recommended by: Children Publishing House

Recommended reason: Adapted by Dai Yingniao, a young Redology researcher, she narrated the joys and sorrows staged by Jia’s family with vivid language and beautiful and romantic brushwork. The adaptation of A Dream of Red Mansions for Children not only retains the wonderful story line, but also keeps the elegance and literary connotation of the text, and naturally unfolds in a way acceptable to children, attracting children readers to indulge in it.

5. "There are no heroes in my family"

[France] Vitca translated by Ye Tingting

Suitable reading age: 8-14 years old

Recommended by: Beijing Yutian Hanfeng Books Co., Ltd.

Recommended reason: It shows the gap between the rich and the poor and class differences with fascinating plots, and discusses the fairness of education, which has strong practical educational significance. The work reinterprets the definition of hero: ordinary is not equal to mediocrity, and those who live seriously and work hard for life are heroes.

6. Starry Rock Music

[Japan] Jun Nasuda translated by Jiang Fangjing

Suitable reading age: 8-14 years old

Recommended by: Shanghai China-Japan Children’s Literature and Art Exchange Association

Recommended reason: This is a juvenile novel about music, youth and dreams, with the notes of youth beating between the lines. The author skillfully uses the starry music to describe the interdependent relationship between human beings. For readers who want to surpass themselves in ordinary life but are always confused, reading this book can play a very good role in spiritual healing.

Picture books:

1. Diary of the Little Elephant

Huang Yu painted by Li Hong.

Recommended by: China Children’s Press and Publication Corporation.

Suitable reading age: 5-10 years old

Highlight: A picture book integrating popular science and fun. It tells the daily life of the elephant in the form of a diary, personification and first-person tone, including the daily life of the elephant getting along with his parents and the interesting things between the elephant and his friends. By understanding how the elephant gets along with his friends, he can also learn how to get along well with others, and learn the healthy natural concept of respecting nature and caring for animals from an early age.

2. Magpie Nest

Yang Hu painted on the sea.

Recommended by: Qingdao Publishing House

Suitable reading age: 5-10 years old

Highlight: The design of the work is ingenious, with the magpie’s nest that children are interested in as the entrance, the narrative is concise and powerful, the painting style is atmospheric, and the painting and words are integrated, and the scenery of the northwest, the natural power, and the simplicity and warmth of human feelings have all been outstanding. The small angle of view and the big pattern cause readers to think about the relationship between man and nature: in the harsh natural environment, man is both small and great.

3. Where are you going

Chang Liwen and Zhang Fantu

Recommended by: Shanghai Education Publishing House

Suitable reading age: 5-10 years old

Highlight: The story adopts the three-stage expression that is often used in traditional folk stories, and the picture is clear and handsome. "Where are you going?" This is the dialogue between Xiaoshi, the hero, and the outside world over and over again. Finally, when Xiaoshi said "Where are we going?", the change from "you" to "us" originated from the change of people and environment around us. A friendly environment is built by many people around, whether it is a different child or an adult, because it is friendly, it is integrated.

4. Different 1

Sand Map of Wenliulong in Wu Yanan

Recommended by: Shanghai Shangyi Trading Co., Ltd.

Suitable reading age: 3-8 years old

Recommended reason: This book is very suitable for children’s psychology, and the design of each animal character is also very suitable for the characteristics of animals themselves. It has both children’s psychological characteristics and imagination space, is full of childlike interest, and reflects the educational concept of "teaching students in accordance with their aptitude" by Mr. Brown Bear. It is a naive but not simple story.

5. "The Favorite Bear"

Sam mcbratney [English] Translated by Sam Arturo Chen Sai.

Recommended by: Tomorrow Publishing House

Suitable reading age: 3-8 years old

Recommended reason: This book is created by the author of the world’s best-selling picture book Guess how much I love you. It tells the legendary experience of a teddy bear. Being on and off with different owners, it not only makes the teddy bear feel different love, but also teaches him how to love others. The work keeps the writer’s always sweet and delicate style and unexpected plot settings, which is a masterpiece that can make readers smile and feel warm.

6. "Pretend not to see"

[Japan] Jun Ueda wrote/painted by Yoshiko Ueda and translated by Peng Yi.

Recommended by: Beijing Yuchen Culture Co., Ltd.

Suitable reading age: 8-14 years old

Highlight: This is a book for onlookers. It describes the inner activities of a bystander in a long bullying incident, and the choices people make in the face of injustice. The author Junzuo Umeda and Yoshiko Umeda hand-painted the whole book, and spread this phenomenon naked in front of us in black and white. Although there are not many words, it is the blank space that shakes people’s hearts.