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The New Year period has always been the off-season of the auto market, and it is also the time when many auto companies engage in sales promotion. In the past two days, the circle of friends of Spicy Brother was almost bombed by the preferential policies of major auto companies. Geely Automobile also launched a limited-time preferential activity, with a cash discount of up to 40,000 yuan.

Do you feel very excited, but don’t worry, and listen to the spicy brother’s interpretation one by one. First of all, this "supreme" means that all kinds of concessions are combined to make up 40,000 yuan. In addition to the cash discount on the car price, it also includes preferential policies such as interest-free loans of 100,000 yuan and replacement subsidies of 10,000 yuan.

Of course, compared with the usual discount, Geely’s discount this time is still relatively strong, and the comprehensive discount of 40,000 yuan is basically real money. In terms of specific models, there are 9 models including Geely Bo Yue COOL, Xingrui, Emgrand L HiP, Bo Yue L, Xingyue L, Haoyue L, 4th generation Emgrand, Xinbinyue and Binrui COOL.

According to the official information given by Geely, the current price of the fourth-generation Emgrand new car starts from 58,900 yuan; Xinbinyue started to sell for 65,800 yuan; Binrui COOL starts at 78,900 yuan; Bo Yue COOL starts at 94,800 yuan; Bo Yue L starts at 109,700; Xingrui started to sell 108,700; Xingyue L sells for 145,200 yuan;

The above concessions are all unified concessions given by Geely manufacturers nationwide, of which the price of Geely Xingrui car is 16,000 yuan; The price of Xingyue L car is 20,000 yuan, which is still relatively strong. You can also learn about other models through various official channels of Geely.

In addition, through communication with our local Geely dealers, it is found that some dealers can continue to increase the price by cash discount, gift maintenance, etc. on the basis of manufacturers’ preferential treatment, so as to further reduce the pressure on the buyers.

In terms of vehicle model recommendation, if young people who are stepping into the society buy a car, I personally suggest starting with the new Binyue. Although it is a small SUV, the interior space of the car can also meet the needs of many people, and the chassis of this car is well tuned, which is more fun to drive and more economical in fuel consumption.

If you want to be a family scooter, it is recommended to choose Geely Bo Yue series, with large space and rich configuration, and a relatively balanced power and fuel consumption.

As for Geely Xingrui 2.0T and Xingyue L, although they have advantages in terms of price, configuration and power compared with the medium-sized joint venture vehicles of the same level, the target users of these two vehicles are actually people who can consume joint venture vehicles of more than 200,000 class.

Because the fuel consumption of Geely Xingrui and Xingyue L is not low, and it is necessary to add 95 # gasoline, the monthly fuel cost will be relatively high. Therefore, it is necessary to calculate this account before starting. In the author’s fan base, many riders only look at the car price and do not calculate the use cost. As a result, they regret it because of pressure.

Today, we only talked about the preferential policies of Geely Automobile. In fact, various automobile companies have recently introduced relatively powerful preferential policies. If there are plans to buy a car in the near future, it is recommended to learn more and compare. Finally, I wish you the Year of the Loong Ankang and Changle Weiyang! ?

　　The 2023 Cadillac Escalade -V is officially launched. The new car will be equipped with Cadillac’s most powerful engine to date, as well as a customized suspension, large brakes and a more luxurious interior. The new car offers a standard (wheelbase 3071 mm) version and an ESV (wheelbase 3406 mm) long wheelbase version. From the price point of view, it is 50% more expensive than the new M60i.

　　The industry has been working hard for 12 years to help you buy a car, choose a car, avoid pits and avoid detours. If you have any questions about buying a car, I will answer them for you at the first time. Li Yan, the key account manager, 16694861311

　　Appearance aspect

　　Compared with the cash, the new car has been adjusted in detail, including the black Sport Mesh grille, the 22-inch vehicle, the Edge Red brake calipers and the iconic four-way exhaust port.

　　Power aspect

　　The new car is equipped with a hand-built 6.2-liter V8 supercharged engine, matched with a 10-speed automatic transmission and a four-wheel drive system. This engine is very similar to that carried by the -V Blackwing, and the acceleration time of 100 kilometers is only 4.4 seconds. You should know that this is a full-size SUV weighing 2.8~2.9 tons.

　　Power: 6.2-liter supercharged V8 engine, 10-speed automatic transmission and four-wheel drive system;

　　Power: 508 kW (682 HP), 882 Nm;

　　Length/width/height/wheelbase: (axis) 5382/2060/1948/3071mm, (axis) 5763/2060/1948/3406mm.

　　Chassis aspect

　　The new car is equipped with the general fourth-generation magnetic control system and air suspension, as well as the unique suspension hardware of V model. Tour and Sport have been added to the driving mode, which can be quickly adjusted for steering and suspension respectively.

　　Interior aspect

　　The new car comes standard with a 38-inch conjoined large screen, including a 14.2-inch dashboard and a 14.2-inch central display screen, with AR enhanced navigation and other functions. In addition, the interior is decorated with black, brown or zebra wood, and the front seats have massage function.

　　The whole country can apply for zero down payment or low down payment in installments. Xinjiang and Tibet can make a batch of 500,000 seconds without looking at real estate.

　　Add my own WeChat circle of friends to update a large number of parallel imported cars every day, including new listing, configuration, quotation and pictures.

　　If you have any questions about buying a car, I will answer them for you as soon as possible. Li Yan, the key account manager, 16694861311?

　　Company name: Tianjin Hengtai Automobile Sales Co., Ltd.

　　Company Address: No.86 Tianbao Avenue, Tianjin Binhai New Area

　　Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

Many netizens left messages and wanted to see it. Today it came. The following small series will tell you in detail.

Let’s take a look at the appearance of Mercedes-Benz GLC AMG. The front of Mercedes-Benz GLC AMG adopts a very atmospheric design, which is very recognizable. Coupled with headlights, the design looks very young. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing and so on. Come to the side of the car, the car body size is 4749MM*1938MM*1640MM, the car uses avant-garde lines, the car side looks very handsome, with large-sized thick-walled tires, it looks full of sports. Looking back, the rear of the car looks lovely, the taillights show a lovely design style, and the overall shape is still very attractive.

Sitting in the car, the interior of Mercedes-Benz GLC AMG looks very sharp, which better enhances the cool feeling. The steering wheel of the car is very in line with the interior style, made of genuine leather, and the shape is very fighting. Take a look at the central control, which is decorated with an 11.9-inch central control screen, which makes the interior style impressive and the overall design of the central control is remarkable. The dashboard and seats are equally eye-catching. The car is equipped with a capable dashboard and is full of technology. The car uses leather/suede mixed seats, equipped with functions such as electric adjustment with memory for the first and second seats, electric adjustment with memory for the seat, and seat proportion tilting, with exquisite materials and comfortable riding.

In terms of functional configuration, Mercedes-Benz GLC AMG is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

To sum up, the Mercedes-Benz GLC AMG introduced today not only has an eye-catching performance in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience.

　　Author: Lei Chen

　　Compilation of Luo Yifan and Li Yutong

　　"Xiaomi SU7 is conducting a comprehensive road test nationwide, and we are currently making final preparations for the listing of Xiaomi SU7."Lei Jun, chairman and CEO of Xiaomi Group (1810.HK), released Weibo on the evening of February 4th, saying that in order to concentrate more on the automobile business, he would leave the Xiaomi mobile phone conference temporarily, and Lu Weibing, president of Xiaomi Group, would also be the general manager of Xiaomi brand and give a lecture on the Xiaomi mobile phone conference.

　　Lei Jun said,In the future, the Xiaomi mobile phone conference will be given by Lu Weibing, and the first game will be Xiaomi 14Ultra.At the same time, the mobile phone business has always been the core business of Xiaomi, and he will continue to maintain enough energy input.

　　

　　Subsequently, Lu Weibing forwarded the above-mentioned Weibo and responded: "Thank you for your trust. Being the general manager of Xiaomi brand is a great responsibility and a glorious mission. We will go all out and make continuous progress in the established direction. Xiaomi 14Ultra released the meeting! " Up to now, the release time of 14Ultra has not been announced.

　　

　　(Source: Weibo screenshot)

　　According to official website of Xiaomi Group, Lu Weibing joined Xiaomi Group in 2019, and has been responsible for the sales management in China and the international department, as well as the creation of Redmi brand, product planning, production, sales and marketing. He is currently a partner and president of Xiaomi Group and concurrently serves as the president of the international business department, in charge of the mobile phone department, the ecological chain department, the household appliances department, the China district and the Indian district.

　　

　　In addition, Lei Jun also announced that Wang Teng would replace Lu Weibing as the general manager of Redmi brand. In September last year, Wang Teng returned to the headquarters after his rotation as the general manager of Xiaomi Henan Branch, and became the general manager of Redmi market and the spokesman of Redmi brand.

　　Complete the last link of the ecological chain

　　After several years of layout, internet technology companies have woven their own industrial ecological chains, driven by core technologies, and promoted the consumption cycle ability of all products.

　　In the eyes of the industry,Building a car by Xiaomi is expected to complete the last link in the Xiaomi ecological chain-a large mobile terminal, and become one of the most comprehensive manufacturers of intelligent mid-range ecological layout in the world.

　　In recent years, Lei Jun has shifted the focus of his work to the automobile business.

　　On March 30, 2021, Xiaomi officially announced the car. Lei Jun has made it clear that Xiaomi Automobile is the last major entrepreneurial project in his life, and he is willing to put all his reputation in life and personally lead the team to fight for Xiaomi Automobile.

　　In August 2021, Xiaomi Automobile held its first public event in Beijing, and released the design concept and technical route of Xiaomi Automobile. In January 2022, Xiaomi Automobile announced the construction of automobile factories in five places; In March 2022, Xiaomi Automobile released the first concept car "Xiaomi Automobile 1"; In August 2022, Xiaomi Automobile announced the completion of the A round of financing, with a financing amount of 10.8 billion yuan; In January 2023, Xiaomi Automobile announced that it would launch the first production car in 2024.

　　On December 28th, 2023, Xiaomi held the Xiaomi Automobile Technology Conference in Beijing, and Xiaomi CEO Lei Jun pre-released Xiaomi SU7 on the spot. The day after the appearance of Xiaomi SU7, Xiaomi Group officially signed a letter of intent for cooperation with the first batch of 14 sales and service partners at its Beijing headquarters.

　　On January 2nd, Xiaomi Auto officially announced the recruitment of Xiaomi Auto Sales and Service Integrated Store (2S) in 17 cities including Suzhou, Chongqing, Ningbo, Nanjing, etc., and the recruitment targets were the top 100 auto dealer groups or regional strong business partners. The channel mode of Xiaomi automobile is officially determined as "1+N" mode.

　　At present, the price of Xiaomi SU7 has not been announced yet. However, Lei Jun once made it clear: "Now the automobile industry is really rolling, but Xiaomi has grown from small to large and has never been afraid. Xiaomi SU7 currently has no rivals within 500,000, and there is no plan to launch Redmi car at present. "

　　Lei Jun will continue to build cars by immersion, paving the way for the commercialization of Xiaomi SU7. 21st century business herald reporter learned that the first floor of the building where Lei Jun’s office is located is Xiaomi’s global flagship headquarters, and Xiaomi SU7 has recently occupied the "C position" in the store, and sometimes some Xiaomi employees from other places stopped to watch and discuss.

　　

　　(Source: 21st century business herald reporter, photo taken on January 24, 2024)

　　Xiaomi automobile ecological chain chess game

　　On February 4th, a person close to Xiaomi Group told 21st century business herald that Xiaomi Automobile has a factory in Yizhuang, but there is no more information to disclose about the first car off the assembly line at present.

　　In fact, Xiaomi did not build a car in a day. Before the official announcement of building a car, as a new entrant to build a car,In the early stage, Xiaomi has begun to complete automobile-related technologies through investment and equity participation, and proactively laid out competitive focus areas such as smart driving.

　　According to Debon Securities, Xiaomi has laid out the whole automobile industry chain through Shunwei Capital, Xiaomi Changjiang Industry Fund and Xiaomi Private Equity Fund, covering the core smart car hardware fields such as on-board chips, lidar, visual sensing, intelligent cockpit, intelligent driving and power battery.

　　In the field of in-vehicle chips, in June 2020, Xiaomi Group participated in the A+ round investment of BYD Semiconductor; In October 2020, Xiaomi Group participated in the CMOS image sensor chip design company Sitway; In October 2020, Xiaomi Group participated in the A+ round of financing of Lingming Photonics, a 3D sensor chip manufacturer; In July 2021, Xiaomi Group participated in the strategic round of financing of Black Sesame Intelligent Technology, and led its C round of financing in September.

　　In the field of lidar, in January 2019, Shunwei Capital participated in the financing of Beixing Photon B+ round of lidar developer, and continued to participate in Beixing Photon C round in December 2022; In June 2021, Xiaomi Group led the investment in the D round of financing of Hesai Technology, and invested in the D+ round alone in November; In August, 2021, Shunwei Capital participated in the B+ round of financing of Tudatong, a developer of lidar intelligent sensing; In September, 2023, Xiaomi Group took the lead in the strategic round of exploration technology.

　　In the field of visual sensors, in July 2020, Xiaomi Group strategically invested in Chengrui Optics, a provider of optical products and optical solutions; In February 2021, Xiaomi Group invested in the MEMS sensor company Sirui Technology; In July 2021, Xiaomi Group participated in the C-round financing of French machine vision company Puno Freescale.

　　In the field of intelligent cockpit, in May 2016, Shunwei Capital and Xiaomi Group both participated in the A-round financing of Die Ya Information Technology, an in-vehicle intelligent hardware manufacturer; In April, 2020, Xiaomi Group invested exclusively in the B+ wheel of Botai Automobile Federation, a car networking enterprise.

　　In the field of intelligent driving, in January 2017, Shunwei Capital participated in the A+ round of financing of Chusu Technology, participated in its B round of financing in July 2017, and participated in the C round of financing in March 2021; In June 2017, Shunwei Capital participated in the A round of financing of Zhixing, and in April 2018, it participated in the B round of financing; In June 2021, Xiaomi Group led the D+ round of financing of Zongmu Technology; In July 2021, Xiaomi Group wholly acquired DeepMotion； for 77.37 million US dollars; In August 2021, Xiaomi Group took the lead in the Pre-A+ round of financing for geometric partners, and participated in its strategic financing in October 2021.

　　The field of power batteries relates to power battery manufacturing and battery upstream industrial chain. In December 2018, Xiaomi Changjiang Industrial Fund strategically financed Zhuhai Guanyu; In December 2020, Xiaomi Group participated in the PreA round of financing of AVIC Lithium Battery; In July 2021, Xiaomi Group participated in the financing of 10.28 billion yuan in the B round of Honeycomb Energy, and in August, it led the investment in the strategic financing of Ganfeng Lithium Battery.

　　Debon Securities Research Report predicts that under the blessing of a strong automobile investment ecosystem, everything is ready for the listing of SU7, and Xiaomi is expected to build a Xiaomi automobile technology tree and grow into another "catfish" of smart cars.

　　SFC

　　Editor of this issue Li Yutong Intern Song Jiayao

　　 21 jun recommended reading

From 1983 to 1990

　　In fact, as early as 1983, when the Series III had not been discontinued, its replacement model, the Land Rover 110, was introduced. The 110 figure represented 110 inches (2790mm). By 1984, a Land Rover 90 was added, with a wheelbase of 93.9 inches (2385mm).

　　Then in 1985, Land Rover launched the Land Rover 127 with a 127-inch (3226mm) wheelbase, and the awkward situation came.

　　In 1989, Land Rover sold models such as Range Rover, Discovery, and Land Rover 90/110/127, which puzzled many people because the 90/110/127 series had the same brand name.

　　In light of this, Land Rover has decided to rename the Land Rover 90/110/127 models to further standardize the division of its models.

● 1990-pr

　　In 1990, the name Defender () was officially established as an alternative name for the Land Rover 90/110/127 model, corresponding to the Defender 90/110/130. The meaning of Defender has two aspects, one is because the Land Rover off-road vehicle was widely popular with the military of various countries at that time, and the other is the hope that the Defender car series will continue to defend Land Rover’s important position in the global market.

　　Despite the name change, the Defender still maintains the Founder design of Land Rover 90/110/127. In fact, fundamentally speaking, it still retains many classic design elements of the ancestral Series I. In fact, since 1990, the Defender has basically not undergone major changes in appearance.

　　At the outset of the Defender’s launch, the car was powered by a 2.5-liter in-line four-cylinder diesel, earlier known as the 200TDi, which reached 80kW (108PS) and was 264N · m.

　　In 1998, in response to increasingly stringent emissions standards around the world, Defender replaced the previous diesel engine with a 2.5-liter in-line five-cylinder turbocharged diesel engine called the Td5. It is worth noting that on the occasion of the 50th anniversary of Land Rover in 1998, Defender also launched a special edition model equipped with the 4.0-liter V8 gasoline engine of the then Range Rover.

　　In the period 1997-2000, due to the acquisition of Land Rover, Defender also used a 22.8-liter inline-six gasoline engine with a maximum of 142 kW (193 PS) and a maximum of 280 N · m.

　　Then in 2007, due to the acquisition of the ill-fated Land Rover as early as 2000, Defender replaced the Td5 diesel engine with a 2.4-liter inline-four diesel engine from Ford in order to keep pace with emissions regulations.

　　In addition to the improvement in power, the guard has made few obvious adjustments to other aspects. The appearance is still square, and the details of the engine cover have a more obvious raised design, which makes its hard-line atmosphere even stronger.

　　In terms of interior design, despite the development of the times, the interior of the guard has also added comfort features such as air conditioning, but overall it is still mainly practical.

　　In terms of off-road performance, the guard still continues the tradition of hard-line off-road. The front and rear suspension structure and the unstoppable mechanical style are all classic elements of the guard in people’s hearts.

　　It is worth mentioning that, in fact, in 2004, the Guard was introduced to China, but the high domestic price has deterred many enthusiasts. You know, the Guard has always been positioned as a tool vehicle for rough work.

　　In 2011, Land Rover again revamped the Defender, but the focus of the improvement was still on power. The previous 2.4-liter inline-four-cylinder diesel engine was replaced by the 2.2-liter four-cylinder turbo diesel engine from Ford, with a maximum power of 90kW (122PS) and a maximum torque of 360N · m.

　　But the news of the Defender model change was not the most significant this year. The more significant news was that in the same year, Land Rover publicly admitted that as the Defender was gradually unable to keep up with the development of emissions and safety regulations, the company was working on a new car research and development project aimed at replacing the Defender. Based on this, Land Rover released a concept car called the DC100 in September of that year. However, the DC100 concept car was not recognized by fans, because there was hardly any trace of the Defender on it.

　　In the past 30 years since its listing, Harmony in the "old three samples" of Sina News has created a series of sales miracles in the China market. Today, the treasure knife is not old, and the monthly sales still exceed 10,000 and hit record highs. Perhaps, these two extremely successful products, together with the classic legendary models, will leave their own strong ink and light color in the world automobile development. Sina Auto:Virgo Lennon

　　However, just like the previously disclosed model, it has not been intoxicated with the existing achievements, but has been working closely with SAIC, constantly investing huge sums of money, and gradually making partial adjustments and improvements to Santana series models in response to market demand.

　　Throughout the country, Santana, Santana 2000, Santana 3000, Santana VISTA Zhijun, and even the new Santana 4000 to be launched in the future and generally, will arouse the enthusiasm of domestic consumers. Santana models in China in the past dynasties are basically the same except for their similar appearance.

　　Belonging to the sixth generation Passat, just as the new Jetta imitates the front face of the sixth generation, Santana VISTA’s air intake grille and bumper shape are also similar. Although we have only got the parameters of Santana’s new development, according to the experience of Volkswagen’s model upgrade in the past, especially Santana’s car series, it can be predicted that Santana 4000 (or maybe Santana 7) may be close to the new Passat car series in the future, but the main structure of the model will not change much.

　　According to the latest vehicle declaration data, the new Santana has not only changed its appearance, but also been upgraded. Moreover, after the merger of SAIC and Nanqi, the importance of this model has decreased, and the new generation of Santana VISTA production base will soon be transferred from Shanghai Anting Luopu Road to Nanjing.

　　Santana and Santana 2000~3000 series engines are both 1.781 liters. In the past 30 years, the old engine block and structure have remained unchanged except for the EFI modification at the end of the last engine. Over the years, although the models have evolved from AFE and AYJ to BSA and BKT respectively, the performance has not improved at all, and there are still only poor 70KW and 74KW. Sina Auto:Virgo Lennon

Disclaimer: Sina. com’s exclusive manuscript, please indicate the source.

1905 movie network news A few days ago, the movie was showing! The film is directed by,, starring,, and starring in friendship. Through a sketch of the ups and downs of the life of Yu Tie (played by Bao Beier), the film presents the most authentic and lively northeast rivers and lakes and northeast customs to the audience, and shows the warmth of Yu Tie’s brave pursuit of love and his family’s daily life to the fullest.

On November 1st, the film released the movie episode "I can’t resist your face" MV sung by Bao Beier, which incorporated Yu Tie’s undying love for Jin Jiali into the notes, making people cry. Since the film was customized, it has attracted the attention of many viewers. After it was launched, it triggered widespread discussion on platforms such as Tik Tok and Weibo, especially the video of crying while eating at Tietie, which made many netizens call it "Defensive" and the popularity of the whole film soared.

The movie "Love Brother in the Northeast" tells that in Harbin in the late 1990s, young Yu Tie (Bao Beier) fell in love with the borrower’s daughter Jin Jiali (Liang Songqing) at first sight when collecting debts, so he launched a fierce pursuit offensive against his old sister, but an accident happened when he was about to impress the goddess … … Yu Tie was set up by a social elder brother who was soft in heart and treated his emotions seriously with the appearance of "big slag smell". After the film went online, there were countless circles.

The movie episode MV "I can’t resist your face" released this time will integrate Yu Tie’s feelings for Jin Jiali into the notes. The phrase "You seem to have never seen me before, just let my dream become empty" sings Yu Tie’s voice, and many netizens commented "I am distressed by the iron" after watching the MV. Through the image language and the design of the details of their interaction, the film presents the undying love of Yu Tie and Jin Jiali to the audience delicately, and the open ending at the end of the film also leaves the audience with infinite reverie — — Jin Jiali wears a ring on the ring finger of her right hand. Some netizens think that she wore a ring for Yu Tie, and some viewers think that this is Jin Jiali’s last words to listen to Yu Tie and find her lover again.

In addition to vividly describing the love between Yu Tie and Jin Jiali, the movie "Northeast Love Brother" also shows the affection and fetters of Yu Tie’s family incisively and vividly — — The brotherhood between Yu Gang (Qiao Shan) and Yu Tie, and the affection between Yu Tie and his father are all touching. In particular, the scene in which Yu’s father thought that Yu Tie had made a mistake and knelt down at the police station, as well as the crying of Yu Gang and his daughter-in-law when they received the light box of the hair salon sent by Yu Tie, all aroused the resonance of netizens: "Amnesia took away a lot, but it could not take away his father’s instinct to love children." "When my grandfather died, my mother cried like this." The film refines people’s daily experiences in love, affection and life for more than 100 minutes, so everyone can find their own shadow more or less from the film.

Yesterday, Xiaomi Group released its highly anticipated first-quarter performance report on the Hong Kong Stock Exchange.

The report, like a sharp knife, mercilessly reveals Xiaomi’s dilemma as a "technology" company:In addition to the profit growth and gross profit margin squeezed out by reducing various costs, almost all key indicators have declined at a high level.

The report shows that Xiaomi Group’s revenue in the first quarter of 2023 was only 594.77 billion yuan.It has decreased by an astonishing 18.9% year-on-year.

This means that compared with 733.52 billion yuan in the first quarter of 2022, Xiaomi Group’s revenue has shrunk by more than 13.8 billion yuan. If the time is longer, from the first quarter of 2021, Xiaomi camp will shrink by 30 billion yuan.

In other words,From nearly 90 billion in a single season to below 60 billion now, Xiaomi only took three years.

If we look at its profit source again, we will find Xiaomi’s embarrassment as a "technology" company:

Hardware business (mobile phone +IOT) profit: 400 million; The profit rate is 0.8%;

Mobile phone business profit:-200 million; Profit rate-0.6%;

IOT business profit: 600 million; The profit rate is 3.9%;

Internet business profit: 3.9 billion; The profit rate is 55.4%;

Did you find out?All the businesses add up to a fraction of the Internet business (mainly Internet finance).

In other words,Xiaomi constantly emphasized that "making mobile phones, we don’t make money" turned out to be true.

What’s even more frustrating is that,Even if the net profit of the mobile phone business is negative, the decline in Xiaomi shipments is greater than the decline in global smartphones.

The financial report shows that in the first quarter of this year, Xiaomi’s smartphone business revenue was 35 billion yuan, a year-on-year decrease of 23.6%.

Global smartphone shipments were 30.4 million units, a year-on-year decrease of 21.1%.

In terms of sales volume, in the first quarter of this year, Xiaomi’s global smartphone shipments were 30.4 million units, a year-on-year decrease of 21.1% compared with 38.5 million units in the same period last year.In other words, Xiaomi’s mobile phone shipments decreased by more than 8 million units year-on-year.

Specifically,Xiaomi’s "basic disk" mobile phone business is underperforming the broader market.

In addition, Canalys data also confirmed this view. In the first quarter of this year, global smartphone shipments decreased by 13.3% year-on-year, while Xiaomi decreased by 21.1% year-on-year.

Then, Xiaomi, the once great ship, is facing a violent swing, which inevitably makes people think:In this fickle business world, can it maintain its former glory?

01

When Huawei was in trouble, Lei Jun said that the task of impacting high-end was "I will come"!

Three years have passed, what’s the situation?

Objectively speaking, the customer unit price of Xiaomi has actually improved year-on-year, but compared with the previous month,The same configuration, the price is still "the lowest".

According to the financial report data, the average shipment price of Xiaomi smartphones in the first quarter was 1,151 yuan, which means that Xiaomi’s smartphone business is still dominated by thousand yuan machines, or the background color of thousand yuan machines.

What is more pessimistic is that in the same period last year, the average shipping price of Xiaomi mobile phone was 1189 yuan, which means that this year, the average shipping price has also dropped.It decreased by 3.2%.

The gross profit margin of other sectors is not high, for example, the gross profit margin of IoT and consumer products is 14.3%, and the overall gross profit margin is only 16.8%.

To sum up,We will find that Xiaomi is shouting "high-end" on the surface, but the actual operation is still "price war".

"Cost-effective" is firmly engraved in Xiaomi’s gene. On the basis of such brand tonality, "high-end" seems to be a strange circle.

In fact, whether a mobile phone can be called "high-end" is not just a matter of piling up hardware and building a cost-effective ratio, but a matter of "comparison".

Imagine that when consumers have experienced the high-end mobile phones of Apple, Samsung and Huawei, the operation is silky, the display is exquisite and the ecology is complete, then let them return to a relatively "cottage" experience, especially after the endless advertising pop-ups and inexplicably installed apps. Is it possible?

This is also the fundamental reason why Xiaomi’s "high-end" has entered a strange circle, consumers do not recognize it, and the capital market also expresses doubts.

02

In addition, the ecological chain created by Xiaomi has fallen into a bottleneck, which is also a microcosm of China brand’s pursuit of "big and complete".

Xiaomi’s eco-chain business is one of the core competitiveness of Xiaomi Group. Since Xiaomi went public in 2018, it must be mentioned at every conference. At present, Xiaomi has invested in more than 320 IoT eco-chain enterprises.

In addition, the richness of Xiaomi’s IoT and consumer products is eye-opening, except for digital home appliances, even pillows, towels and curtains have been covered.

From this, we can also find that Xiaomi is indeed a very complicated brand. It started with mobile phones. On the one hand, it is not like Apple and Huawei’s "unique skills" in scientific research and innovation on chips and systems; Unlike Samsung, it has "unique skills" in hardware; It’s even less like ov ploughing channels. ……

It is more like a platform, a left-handed supply chain, a right-handed consumer, and then it is filled with "small loan advertisements".

From mobile phones to patch panels, from bags to toothbrushes, from Valentine’s Day gifts to children’s toys. …..

However, it must be said that this "big and complete" business model is entering a bottleneck. Xiaomi’s financial report in the third quarter of last year showed that the revenue of IoT and consumer products business representing Xiaomi’s ecological chain fell by 9% year-on-year.

In fact, the fatigue of Xiaomi’s ecological chain has already appeared. On the one hand, in 2017, the revenue growth rate of Xiaomi’s IoT and consumer goods reached 80%.But in 2020, the growth rate of this business has dropped to 8.6%..

On the other hand,Xiaomi investment enterprises are declining in both quantity and quality.

The most important thing is that more and more Xiaomi eco-chain enterprises are trying to get rid of the influence of Xiaomi, create their own brands and improve profit margins.

This situation is still caused by the cost performance.

Xiaomi Group quickly built a complete ecological chain for itself through "investment+incubation", but at the same time, it was too "cost-effective", which led to the rapid growth of incubating enterprises and low gross profit margin.

Many Xiaomi’s supply chain enterprises laugh at themselves, earning "hard money" and choosing "solo flight", such as:

Cooperate with Xiaomi to move the purple rice of power supply and launch its own brand ZMI；; Roborock launched its own brand product S5 series of stone sweeping robot.

In this context, it is an inevitable choice for enterprises supported by Xiaomi to "millet".This has led Xiaomi to build its own supply chain or choose to support more "weak" enterprises.

This has led to the decline of the eco-chain business in the context of Xiaomi’s pursuit of "cost performance".

03

In addition, compared with Lei Jun’s high-spirited expression, "I will put all my reputation in life and personally lead the team to develop and manufacture Xiaomi cars."

Two years have passed, and there is no news about Xiaomi’s auto business.

However, it must be mentioned that the increase in R&D expenses of Xiaomi in the first quarter was mainly due to the increase in R&D expenses related to innovative businesses such as smart cars.The specific data is that the company’s innovative business expenses such as automobiles reached 1.1 billion yuan.

In addition, Wang Xiang, the president of the group, also revealed that Xiaomi’s total investment in building cars reached 1.865 billion yuan, of which the expenditure on innovative business such as smart cars reached 829 million yuan in the third quarter.

Investing a lot of money has created a huge amount of "gimmicks", which has attracted a lot of attention. At present, no results have been seen, which is obviously "playing big".

It is no small harm to Xiaomi’s own morale, consumer confidence and investors’ expectations.

In summary

We will find that although Xiaomi emphasizes "high-end" and "overtaking in corners" more and more, it seems to be more and more addicted to "cost performance". In the pursuit of large and comprehensive scale effect, the stall is getting bigger and bigger, and the business is becoming more and more diversified, but it is also increasingly unclear about the direction. ……

This also led to the bottleneck of Xiaomi’s business. Investors voted with their feet and fell into the embarrassing situation of being ridiculed by rice noodles as "a camera blows for one year".

In fact, consumers don’t want much, unique experience and persistent brand trust, which are real hard work and need time to verify.

Of course, Xiaomi’s story is not over yet, and suspense still exists. How to deal with the increasingly cruel market competition and how Xiaomi will rise will become the focus of the future.

Although Xiaomi said that he wants to lay out the "AI ecology", is this a "hot spot" or a "real investment"? At present, we still need bullets to fly for a while.

However, I still hope that Xiaomi can focus on its main business, adhere to everything in order to "enhance the consumer experience" and make Xiaomi mobile phone a business card made in China. Only in this way can it be stable and far-reaching.

On May 20th, an emotional drama "I want to be with you" customized by Jiangsu Satellite TV, which was produced jointly by Dongyang Guowen and Happiness Blue Ocean and directed by Huang Lei as the chief screenwriter, was launched in Beijing, and actors Biyun Chai, Sun Shaolong and Wang Yuanhui made sweet appearances at the launching ceremony.

The TV series "I want to be with you" tells the story of Lin Meiya and Ou Lin who came back from studying abroad and met by chance on the plane, which started a wonderful marriage story. In the play, Wang Yuanhui plays Xu Siyu, a rich friend of Biyun Chai. He is constantly faced with the double tests of love and friendship, difficult choices and changes in his mood, which tests his acting skills in shaping his role.

Wang Yuanhui, an actor who graduated from Beijing Film Academy, has a solid performance foundation and is Huang Lei’s favorite pupil. In the costume drama "Alone in the World", the philosopher’s queen is elegant, dignified and elegant, and is loved by the majority of netizens. It is understood that Wang Yuanhui’s new plays "The Switch of Love" and "The Clam Man of Wushanju Incident" are about to meet the audience, and the TV series "I want to be with you" that is being filmed, Wang Yuanhui is bound to bring more surprises to the audience in 2018.

On July 23, 2024, Beijing time, the second generation AION V of Guangzhou Automobile Aian was officially launched, including 7 models, and the price range was 129.8-189.8 million yuan. In addition, within 1 hour and 20 minutes, the order for new cars exceeded 10,000 units, and the official said that the owners who completed the delivery of the cards before September 30 can enjoy one-year free charging rights.

Read the full text in three seconds:

1. This time, the second generation AION V model was launched, and the new car was built on AEP pure electric platform.

2. The appearance and interior of the new car adopt a brand-new design concept, and the maximum battery life can reach 750km.

In terms of appearance, the new car adopts the design language of "blade shadow potential energy", the polygonal headlight group is matched with the double-banner LED daytime running light group, and at the same time, it is matched with the closed front grille, and the front enclosure is designed with a penetrating cooling opening, and it is decorated with a silver-gray front lip.

In terms of body size, the length, width and height of the new car are 4605/1854(1876)/1660(1686)mm and the wheelbase is 2775mm respectively. In addition, the new car also offers 215/55 R18, 225/45 R19 and 225/45 ZR19 tire sizes to choose from.

In addition to the novel design, the biggest feature of the newly designed second-generation AION V is the lightweight optimization of the whole vehicle. The new design and application of new materials bring about a 7% decrease in battery weight; The weight of powertrain decreased by 33%; The weight of the integrated temperature control structure is reduced by 48%, and the kerb quality of the new car is less than 1.8 tons. Lightweight will bring better energy consumption performance and driving performance.

In the interior part, the new car is equipped with a full LCD dashboard and a dual-spoke multi-function steering wheel. The center console is equipped with a suspended multimedia display screen. The car adopts ADiGO5.0 system. The new PAD desktop supports users to switch wallpaper, maps, car models and other scenes individually. The control center, quick components and bottom toolbar support customization and are convenient to use. In terms of configuration, the new car will be equipped with 8-point massage SPA+ rear chaise longue, 9 Belgian Premium speakers, standard VtoL external discharge function, three-mode four-control cold and warm refrigerator and so on. In addition, the front/rear seats can be put down with one button through the mobile phone control, and the cockpit becomes a big bed every second. The main driver and passenger drivers are also equipped with an 8-point massage function, and the car refrigerator can realize the ultra-wide temperature range control of-15 ~ 50, realizing the function of "hot and cold meals".

In terms of intelligent driving hardware, the second-generation AION V is equipped with Orin-x chip, high-thread lidar, 5 millimeter-wave radars and 11 vision cameras, which can provide intelligent driving assistance functions without relying on high-precision maps. In addition, the intelligent driving scheme also introduces adaptive AI learning technology, which can update and optimize the driving path in real time and provide a safer and smoother driving experience. In terms of safety configuration, the second-generation AION V is built with "China-Europe Double Five-Star Safety Body Standard", and the proportion of high-strength steel, ultra-high-strength steel and thermoforming materials used in the whole vehicle is 66%; Unique U-shaped safety air curtain, adding children’s head covering cavity to give the whole family more comprehensive protection; Equipped with multiple early warning and active protection, active and passive safety configuration is high.

In terms of power, the new car adopts a brand-new silicon carbide chip, the electronic control efficiency reaches 99.85%, the motor power is increased to 10.5kW/kg, and the power consumption of the whole car is reduced by 15%. The maximum power of the front motor is 150kW and 165kW respectively, and the maximum torque is 240 Nm. There are three options for battery life, namely 520km, 650km and 750km. In addition, the new car can realize the fast state of charging for 15 minutes and lasting for 370km, and the whole system comes standard with 7kW external discharge function.