Only 1499 yuan! Maotai accurately delivered 5 tons of Moutai to Costco in two days.

　　Costco, a member-based storage supermarket in the United States, Shanghai Minhang Store once again welcomed the blessing of cheap Maotai.

　　According to the comprehensive reports of China Fund and Maotai Time and Space, from September 11th to September 12th, Guizhou Moutai Sales Company delivered 5 tons of Moutai accurately in two days through Costco Shanghai Store. Local consumers can buy 500ml 53-degree flying Maotai at a price of 1499 yuan/bottle.

　　"This time, we chose Costco for accurate delivery, which is an attempt to reduce the interference of scalpers and let more consumers have reliable and convenient channels to buy Moutai." The relevant person in charge of Guizhou Moutai liquor sales company said.

　　On August 27th, Costco opened its first store in Chinese mainland in Minhang. Due to the large number of consumers who arrived at the store and the large number of people in the store, Costco temporarily announced that it would suspend business in the afternoon. Some on-site security personnel told consumers who failed to enter the market that the passenger flow reached nearly 80,000 that day.

　　Costco’s signature is low gross profit margin. One of the goods snapped up when the first store opened in Shanghai was Moutai, which sold for 1499 yuan. This has also become an example of Costco’s low gross profit margin.

　　However, Costco’s cheap Moutai was quickly snapped up.

　　"Maotai is in Costco supermarket ‘ Fire ’ The news attracted the attention of the group’s top management and immediately arranged for the sales company to pay attention to tracking. The person in charge of Kweichow Moutai Sales Company quickly led a team to negotiate with Costco Supermarket Shanghai Store and put forward the idea of cooperation between Maotai and Costco. " The person in charge of Kweichow Moutai Shanghai told Maotai Time and Space that the decision was made very quickly, and a consensus was quickly reached from the top management of the group to the sales company.

　　According to "Maotai Time and Space", the Moutai sales company entrusted a third party to provide a quantity of 5 tons, about 10,000 bottles of Moutai to Costco Supermarket Shanghai Store. Before the Mid-Autumn Festival, it continued to stabilize the price, so that local consumers in Shanghai could buy Moutai at a price of 1,499 yuan/bottle. According to reports, from the initial contact and brewing to the re-listing of Moutai in Costco, the implementation of this decision took only one week.

　　Behind the 1499 yuan bottle of Moutai, which was snapped up, was the abnormally high price of the terminal.

　　Although the official retail price set by Maotai for 500ml 53-degree flying Maotai is 1499 yuan, due to the tight supply and some merchants hoarding goods, the circulation price of this high-grade maotai-flavor liquor among dealers has already exceeded 2000 yuan, and the retail prices of terminals such as e-commerce and supermarkets are higher.

　　On September 11th, it was rumored on the Internet that the purchase price of Maotai (500ml 53-degree flying Maotai) by Beijing scalpers dropped from 2,650 yuan to 2,100 yuan, causing market panic: Will the price of Maotai peak in the short term? On the same day, the share price of Kweichow Moutai (600519) plummeted by 4.83%, the biggest one-day drop since May 7, and the closing price was 1,069.52 yuan/share, and the market value evaporated by nearly 70 billion yuan.

　　However, a Hangzhou dealer bluntly said that this was false news. The dealer said: "If there is really a Maotai with a price of 2,100 yuan, let him ship me 10,000 tons. Our dealers have a group, which is not the price at all. " According to the dealer, the wholesale price of Feitian Maotai in Hangzhou is stable at more than 2,600 yuan, and the retail price often exceeds 3,000 yuan.

　　According to the statistics from the media "wine makers", the wholesale price of Feitian Maotai in Beijing (the unit price of the whole container) is about 2600 yuan, Shenzhen is about 2400 yuan, Nanchang is about 2500 yuan, Zhengzhou is about 2400 yuan, Chengdu is about 2500 yuan, and Guangzhou is about 2600 yuan.

　　In order to stabilize the price, Maotai has previously stated that it will put 7,400 tons of Moutai into the market on the eve of Mid-Autumn Festival and National Day, and try its best to meet the holiday needs of consumers.

　　"The Mid-Autumn Festival is coming, and the consumption demand of Maotai is more vigorous. Through the accurate and scientific delivery of key markets, not only will real consumers buy Moutai at a low price, but it will also disrupt the market order by speculating Moutai and selling Moutai in the current market. Powerful counterattack." According to the news of "Maotai Time and Space", the relevant person in the sales department of Maotai revealed the fundamental reason for the cooperation between Maotai and Costco Supermarket.

　　A related person from Maotai Sales Company said, "Because of the short time, the plan needs to be further improved, and cooperation with Costco supermarkets will continue to improve the consumer shopping experience."

　　It is worth mentioning that this time, in cooperation with Costco, Maotai also considered the impact of scalper acquisition.

　　Based on the news of Maotai Time and Space and the official news of China Fund, Costco said that consumers who buy Moutai do not have any "tying" requirements. As long as they are members, they can buy one bottle or just Moutai.

　　The relevant person in charge of the channel department of Moutai sales company rushed to Shanghai to do market research to see the cooperation effect. "On the first day of sales, from 11 noon to 10 pm, about 5,000 people bought Moutai, which was still not publicized. According to the current rhythm, 5 tons of wine can be sold out on the 12 th. "

　　"There are scalpers outside, and about four people are collecting wine. I have been observing statistics in the morning, evening and evening. The scalper probably receives no more than 300 bottles, which is less than 10% of the total. " The relevant person in charge of the channel department of Moutai liquor sales company said that the sales in these two days were orderly and there was no negative situation, indicating that this attempt can really meet the demand of ordinary consumers for wine.

　　According to reports, the heavy volume will end on September 12, and Maotai Liquor Sales Company will summarize and study the cooperation with Costco Supermarket to form a complete set of mode operation.