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Original Risep New Weekly

The movie Countdown tells the story of a musical composer struggling to pursue his dream.

While some "saliva songs" without musicality and nutrition encroach on the audience’s ears, many independent musicians’ carefully prepared albums have no interest, no publicity channels, no audience and no income.

The music library of brainwashing divine comedy in Chinese music scene has been updated again. After "You love me, I love you, and it’s sweet in Mi Xue Ice City" last year, a new generation of online divine comedy "You’re getting married" opened its own era.

With 840 million single plays, 1W+ Yuncun single comments and dozens of popular adaptation versions, the singer Cao Wanjiang enjoyed superstar treatment with this song, and the popularity remained high in Tik Tok. Various adaptations with its lyrics "You are getting married, the groom is not me" as the female parent supported half of the short video BGM.

The video received 500,000 likes. /Tik Tok screenshot

On the Internet, some people put his name together with Pang Mailang, a former internet celebrity, and called him "Pang Mailang’s enemy".

Indeed, we can see some familiar shadows in Cao Wanjiang. Born in the grass roots, dressed simply, speaks nonstandard Mandarin, and has no skills. It is all emotional singing techniques, which is what they have in common. In the Internet age, they all went from obscurity to the spotlight because of a widely spread divine comedy, and were examined by netizens.

"The loss of Cao Wanjiang in the Chinese music scene is like the loss of a bicycle by a fish." This is the ridicule of netizens. This nonsense and absurd online buzzword frequently appeared under his comments and gradually became one of his personal labels.

Regarding his popularity, some people say that "this is a counterattack of grassroots culture to the mass stage", while others say that "this is the product of the network ugliness culture". Under all kinds of labels, controversy and enthusiasm coexist.

Netizen’s comment: If you are willing to spend an hour getting to know him, then you will waste an hour.

With a lyric, it became popular in Tik Tok.

There is a law in rice circles called "little red depends on holding, and big red depends on life".

The paradox of the Internet age is that some people can’t win the popularity even if they are strong, while some people can win the popularity in Tik Tok only by one lyric.

Cao Wanjiang’s popularity is largely attributed to a group of netizens who are keen on playing with stalks. They have become the most important part of this viral communication incident. The overwhelming spoof video has made the popularity of "Cao Wanjiang" increase exponentially. In this sense, Cao Wanjiang seems to have been selected by netizens.

Cao Song Conqueror, the person selected by netizens, John Wan’s contribution to the Chinese music scene is an unremarkable but widely used lyric, which is almost ubiquitous.

Friendly reminder, don’t turn on this song before going to bed. /network picture

It appeared in the famous scene in Empresses in the Palace-

The dream linkage between Zhen Xue and Cao Xue. /Empresses in the Palace Episode 55

Also appeared in the front line of entertainment gossip news—

When Big S remarried, the immoral literature was found in Wang Xiaofei comment area. /Weibo screenshot

Even homophonic terriers are not immune—

It is obvious that the single repetition of words can not satisfy the interest of netizens, and the adaptation derived from lyrics provides a steady stream of new materials.

Relying on the talents of netizens, Cao Wanjiang officially entered the Chinese music scene and cooperated with Jay Chou, JJ Lin, Bruno Mars and other superstars. The song of Blue and White Porcelain with the lyrics of You’re Getting Married became a new song "Green Wedding Porcelain", "Flower Sea" became "Marriage Sea" and "Say Good Happiness" became "Say Good Marriage" without touching porcelain.

Netizen: "Jay Chou can be the original singer or the plaintiff." /Tik Tok screenshot

Another characteristic of online spoof culture is to satirize and exaggerate the object, so netizens touch the porcelain singer himself after touching the songs.

The classic "touching porcelain literature" includes: Jay Chou/Jacky Cheung’s present achievements can only be called "Little Cao Wanjiang".

However, this "touching porcelain action" seems to be somewhat stale after Cao Wanjiang himself joined. The netizen found that his personal profile page said, "In 2021, he debuted in Wenzhou, Zhejiang Province with the song" You are getting married ",and was called the three kings of China together with Andy Lau and Jay Chou, among which Cao Wanjiang was the first of the three."

This move caused a lot of abuse. /Tik Tok screenshot

Neil Pozmann mentioned in "Entertainment to Death": "Here, all public discourses are increasingly appearing in the form of entertainment and become a cultural spirit."

Obviously, the online carnival in the pan-entertainment era has not come to an end. Just last week, Cao Wanjiang appeared in the captain’s concert tour as a guest. The scene was cheered and the response was enthusiastic. From a small town in Guizhou, he stepped onto a bigger stage and was illuminated by more magnesium lights.

Nutritious songs are popular,

Seriously writing songs, but no one listens?

How long does it take for a song to be born?

The documentary "The Secret of Music" directed by Liang Huan once gave an answer.

From the conception of lyrics to recording, mixing and mastering, the whole production process of the single "If Maybe" took two months, during which he invited ten heavyweight musicians to participate in the production of the song and polished it carefully. In their view, music is the art of sound, and the choice of guitar timbre and the position where each chord falls are all particular, because this will affect the temperament of the whole song.

Top-notch music production team, expensive equipment and more than 200,000 production expenses are the stories behind the song "If Maybe".

Yu Zeng, a music producer, has worked with singers such as Eason Chan and Zhou Xun. /The Secret of Music

Compared with the speed at which a professional producer can produce a song in two months, Cao Wanjiang is really talented in music. It has only been more than 20 days since March, and he has released seven original singles with varied styles, including electronic music, rock and rap. Although he failed to continue the super-high popularity of "You’re getting married", the amount of praise and playback is still quite amazing.

In the MV of Fish and Bicycle, he sat on the roadside with rape flowers and sang with a supportive pillow. His lyrics were simple, full of emotion and no skills.

Cao Wanjiang’s entry into the Chinese music scene is another masterpiece. /Tik Tok screenshot

Compared with the two, it is inevitable to remind people of a word-"bad money drives out good money". While some "saliva songs" without musicality and nutrition occupy the audience’s ears, many albums carefully prepared by independent musicians are ignored.

There is no publicity channel, no audience and no income, which is the status quo of most independent musicians. Losing money to make music is the normal state of the industry. According to the 2019 China Musicians Report, 47% musicians earn less than 2,000 yuan a month, while 26% musicians earn between 2,000 and 4,000 yuan a month. This figure obviously cannot support expensive equipment and recording studio rental fees. Therefore, many musicians with dreams often lose money to make music, and arrange performances while working to earn money to support the band.

Liu Yiwei once interviewed a band in Chengdu on the show. They admitted that they couldn’t make a band without money, hoping to earn some money to improve the equipment. When Liu Yiwei asked about the input-output ratio of making music, their answer was "Don’t lose too much".

The status quo of independent musicians. /Variety "Can I make you a meal? 》

"Good songs don’t go out, but local songs spread thousands of miles."

Under such a music ecology, "Chinese music pill" has become the mantra of many music fans. They ridicule the current situation of the music industry, miss the era when the superstar commanded the music traffic, and are also looking for the answer-who made "Cao Wanjiang" popular?

An ugly review?

In the documentary "The Secret of Music", there is a saying: "Music is not competitive, and music is only good and bad, with or without heart."

Then the question is, is Cao Wanjiang’s song good or not?

A piece of nonsense literature by netizens tells the truth: "His songs are good to listen to, if not ugly."

The evaluation of some netizens. /Netease Cloud "You are getting married" song review

This is an involution of appreciating ugliness. While the same beauty causes aesthetic fatigue to the audience, another involution is taking place. In the noisy Internet environment, a lot of information from unknown sources is flooding our eyes, and only those information that is exaggerated, shocking and curious enough can capture our attention for the first time.

"As an aesthetic object, ugliness is more profound than beauty." Ten melodious songs may not impress the audience as much as a harsh song, and they are more "recognizable".

Every element in Cao Wanjiang’s songs is quite different from the music in our cognition, such as the singing method of pretending to be out of tune, the original ecological MV picture and the earthy lyrics. Every time we press the play button, it will bring a direct shock to the soul, and this emotional stimulation not only deepens the audience’s sensory cognition, but also brings psychological pleasure to some extent.

Some scholars believe that in the entertainment new media events, "appreciating ugliness" brings people pleasure far above aesthetics and curiosity.

Liao Wen defined "appreciating ugliness" in "Psychological Evolution from the Perspective of Appreciating Ugliness"-

Appreciating ugliness is a subtle psychological behavior. People often have a special psychology called "emotional contradiction" with mixed feelings for ugly things, which will produce a sense of pleasure. Aesthetic subjects will have feelings of surprise, fear or disgust for the process of "appreciating ugliness", and they will be vented, purified and cultivated from the psychological behavior process of "appreciating ugliness".

A few years ago, Brother giao participated in a famous rap program. /"China New Rap"

From contempt to following the trend, Cao Wanjiang was not the first person to be pushed into the spotlight in the era of pan-entertainment. His popularity inevitably reminds people of the familiar faces on the Internet: Brother giao, who plays an important role in the local video industry, Teacher Guo who has been banned, and high-quality human men with oily heads … They once created a wave of entertainment, gradually faded out of the audience’s field of vision, and finally became the epitome of the past online carnival.

How long will Cao Wanjiang be popular?

In "Hello Saturday" broadcast last week, Silence Wang brought Cao Wanjiang’s famous song "You’re getting married" to the stage of variety show, which was another hit. On Tik Tok, the video has gained 830,000 likes.

This divine comedy ushered in a new round of exposure. /Tik Tok @ Hunan Satellite TV screenshot

We don’t know how long Cao Wanjiang will be popular, but it is foreseeable that the Internet will recreate one Cao Wanjiang after another.

The Secret of Music documentary, Liang Huan, 2015-12-14.

2019 China Musician Report, Professor Zhang Fengyan from School of Music and recording arts, Communication University of China, 2019-11.

New Media Events: Mechanism, Function and Legal Regulation, Sun Yongxing, July 2013.

Author | Risep

Proofreading | wee hours

Welcome to share with friends.

Reprinting without permission is prohibited.

Original title: "Cao Wanjiang exploded, and the ugliness was also rolled up."

Read the original text

According to Reuters, Associated Press and other foreign media reports on April 17th, U.S. President Biden is expected to officially announce that he will triple the current aluminum tariff on Huagang in a speech to steel workers in Pittsburgh, which is known as the "steel capital" later that day.

Pennsylvania, where Pittsburgh is located, is one of the "battleground states" in the American election. This move coincides with the warming of the US election campaign. Many media associations have analyzed that Biden seems to "emulate" Trump’s "old trick" and consolidate blue-collar votes through protectionist policies. However, according to the White House, steel imports from China only account for 0.6% of the total steel demand in the United States.

Earlier this month, Bloomberg reported that China did not seek to produce more steel than long-term demand, and should not be responsible for the weak steel prices in the United States. The Associated Press warned on the 17th that rashly raising tariffs may bring economic risks to the United States, which is already facing the inflation crisis in Qualcomm, and may also affect other downstream industries.

On the 17th, the White House website published a so-called "list of facts", claiming that new "historic actions" will be taken to protect American steel manufacturing and shipbuilding industries from China’s "unfair behavior". The first one is to call on the Office of the United States Trade Representative (USTR) to consider "tripling" the current "Article 301" tariff rate for China steel and aluminum products.

Biden’s proposed tariff increase was originally imposed by former President Trump under Article 301. "Section 301" refers to Section 301 of the US Trade Act of 1974, which authorizes the US Trade Representative to initiate an investigation into "unreasonable or unfair trade practices" of other countries, and may suggest the US President to impose unilateral sanctions after the investigation. The White House said that at present, the average tariff imposed by the United States on some steel and aluminum products is 7.5%. According to a US government official, Biden plans to increase this figure to 25%.

According to "Article 301", four years after the first collection of tariffs, the procedures for reviewing these tariffs must be carried out. The review led by Dai Qi, the current trade representative, should have ended by the end of 2023, but it has not been completed so far and has been urged by some business groups. According to a report by CNN on the 17th, a senior Biden administration official said that it is expected that the review will be completed "soon" and Biden may take actions to "(strengthen) the effectiveness of tariffs" according to the review results.

It is reported that Biden will visit the largest trade union in North America in Pittsburgh, Pennsylvania on the 17th — — United steelworkers union (USW) headquarters and announced the above measures in a speech. Located in the "rust belt", Pennsylvania is the main base of traditional industries such as coal, steel and mechanical and electrical products in the United States, and USW represents nearly one million workers in the steel industry in North America. Neither the Democratic Party nor the Republican Party can ignore this powerful force.

Biden’s high-profile approach is part of his campaign for the November presidential election in Pennsylvania, where he is expected to launch a three-day canvassing campaign from April 16 to 18. Pennsylvania is regarded as one of the six key swing states. In the 2020 general election, Biden narrowly defeated Trump here. Biden himself was born in scranton, northeastern Pennsylvania. The US media said that he visited the state more times than any other state.

"The president understands that we must invest in American manufacturing." When briefing the media, Lael Brainard, director of the White House National Economic Council (NEC), claimed that "overcapacity" in China’s steel industry "poses a serious risk" to the future of the US steel and aluminum industry, and Biden’s appeal would protect the US manufacturing industry from the so-called China subsidies and policies.

In addition to raising tariffs, the White House announced on the 17th that it would further cooperate with Mexico to ensure that enterprises and manufacturers in China and other countries could not evade tariffs by transporting steel or aluminum products to a third country and then exporting them to the US market. In addition, the White House also responded to a petition filed by five major trade unions, including USW, last month, saying that the US Trade Representative is investigating China’s so-called "unfair trade practices" in maritime, logistics and shipbuilding industries.

Although the White House tried to explain to the US media that their tariff increase is different from Trump’s, it is "strategic, balanced and targeted" and more to "protect" the US manufacturing industry, but many US media have mentioned in their reports that this move may bring major economic risks to the United States, and economic problems have dragged down Biden’s political fate.

The US Consumer News and Business Channel (CNBC) said that critics believe that increasing tariffs will only be counterproductive, raising US consumer prices and exacerbating inflation. The Associated Press pointed out that after raising tariffs, the prices of steel and aluminum may rise, which may increase the cost of automobiles, building materials and other major commodities for American consumers. Washington post bluntly said that this measure against the steel industry may cheer Biden’s trade union audience, but it may also increase the cost of other industries that use steel, which employ far more workers.

In the view of the Associated Press, Biden’s turn to trade protectionism policy on the eve of the election is exactly the same as that of his predecessor and rival Trump. CNBC said that Biden has been stepping up his remarks about China’s economic policy, and so has Trump, who once said that he would consider imposing a 60% tariff on all goods imported from China. An external analysis by Oxford Economic Research Institute shows that the implementation of Trump’s proposed tariffs may damage the overall economy of the United States.

The US media has noticed that recently, American officials have been "complaining" about China’s manufacturing overcapacity more and more frequently. Yellen, the finance minister who visited China earlier this month, repeatedly mentioned and hyped the problem of "overcapacity" in China’s traditional manufacturing and new energy industries, claiming that this "distorted the global market".

In this regard, Bloomberg published an article on April 3rd, pointing out that China did not seek to produce steel beyond the long-term demand. Compared with its output, it is not even a particularly large steel exporter, and China should not be responsible for the weak steel prices in the United States. According to the White House in its "list of facts", steel imports from China only account for 0.6% of the total steel demand in the United States.

The article also stated that the tariffs imposed by the United States on China many years ago did not prevent the reduction of jobs in its domestic metal manufacturing industry. With the United States entering the post-industrial and service-oriented development stage, American steel consumption has peaked and is declining. In the past decade, misleading steel protectionism has only increased the cost of other areas of the American economy and reduced its competitiveness.

China Iron and Steel Industry Association and China Nonferrous Metals Industry Association said in a statement earlier that the core goal of China’s iron and steel industry and aluminum industry has always been to meet domestic demand and achieve high-quality development. China’s exports of steel and aluminum products to the United States account for a small proportion. The trade and cooperation between the two countries’ industries are based on the strong complementarity between China and the United States, and are completely based on the principle of fair marketization, which not only does not harm the United States, but also benefits downstream customers and promotes the development of related fields in the United States.

According to the statement, China’s steel and aluminum industries began to eliminate backward production capacity in 2010, and implemented supply-side structural reforms in 2016, greatly reducing the production capacity of steel and electrolytic aluminum. Up to now, the steel and aluminum industry in China has been strictly controlling the new production capacity, and at the same time, it has set up a ceiling for production capacity. The reform has achieved remarkable results and effectively promoted the healthy and sustainable development of the steel and aluminum industry in the world.

As for the issue of the US levying tariffs on China, China has also responded more than once. Mao Ning, the Foreign Ministry of China, once pointed out that the essence of Sino-US economic and trade cooperation is mutual benefit and win-win. There is no winner in trade wars and tariff war, and artificial restrictions or protectionism will only interfere with normal trade exchanges and the stability of the production and supply chain, which is not in the interest of either party. The United States should earnestly respect the principles of market economy and international trade rules and create a good environment for Sino-US economic and trade cooperation, not the other way around.

Original title: Imitating Trump to win votes? Biden will announce that the tariff on aluminum in Huagang will be more than tripled.

Editor: Chen Yanqi Editor: Wu Zhonglan Audit: Feng Fei

NO.10 Superman Story 2

Box office: $609 million

NO.9 "Star Wars 8"

Box office: $620 million

NO.8 The Avengers

Box office: $623 million

NO.7 Jurassic World

Box office: $652 million

NO.6 titanic

Box office: $659 million

NO.5 Avengers 3

Box office: $679 million

NO.4 Black Panther

Box office: $700 million

NO.3 avatar

Box office: $761 million

NO.2 Avengers 4

Box office: $858 million

NO.1 "Star Wars 7"

Box office: $937 million

　　[Original test drive] is the kind of car that can meet general business purposes and is very suitable for traveling with a family, but it’s a pity that this time it’s just a simple test drive. Another media test drive editor and I are sitting in a seat as comfortable as a leather sofa, driving in the traffic of Shanghai-Nanjing Expressway. My mind fantasizes about driving this car on a straight road in the western United States, with neon billboards flashing from time to time and old-fashioned ones that have taken off paint. My wife and three children sitting in the back are asleep.

　　This is a pure American model, and the interior and exterior design of the car is more about the needs of the Americans. There are not many things that China consumers care about in face. The greatest pleasure of driving this car is probably the scene I described above, and the extremely comfortable and lazy lifestyle is something we want but never pursue.

● This experience model

　　The 2014 Angkor, which was just launched in April, has launched two models, both of which are equipped with 3.6V6 and matched with a 6-speed automatic manual transmission. However, there is a big gap between the official pricing of the two models, which is 140,000 yuan, and there is not much difference in configuration. We look at the configuration table and find that it is mainly tyre size, function, function, and so on. The obvious difference is that the high-end model uses a four-wheel drive system, while the low-end model uses a predecessor. Our test drive is a high-end version, and the four-wheel drive enjoys the flagship type.

● American style

　　As a medium and large 7-seat SUV, the 2014 Angkor is relatively large in its class in terms of body size, with the length, width and height of 5113×2007×1842mm respectively.

　　The tires are DUELER H/L series tires, which are used for positioning SUVs, and the tires have more road performance. The specification is 255/55 R20. In fact, American SUVs always prefer large-size tires. The size of the 2014 Angkor tire is not small, and the 20-inch rim is the standard size. During the test drive, we found that the noise control of 2014 Angkor tires is quite good, even at high speed, the road noise is very small, which will be introduced in detail in the test drive later.

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● Interior changes are concentrated in the center console.

　　The overall shape of the interior of the 2014 Angkor is not much different from that of the old models, and it is still a very typical American style. The mix and match design of wood grain and bright silver decorative strips is widely used in the old models, which has been basically cancelled in the 2014 Angkor model and replaced by a large area of leather material, which increases the sense of luxury and enhances the touch.

　　The upper part of the center console is made of brown leather, and the lower part is made of slightly hard plastic, which feels ordinary, but the texture is thick, not that kind of thin plastic.

　　The steering wheel buttons feel very good and have moderate strength, which is the kind of tough texture. However, what needs to be spit out is that the position of the button is designed to be slightly lower, and personally feel that the button can be more integrated. On the one hand, it is a bit difficult for beginners to use it. On the other hand, even if they are familiar with the button, they often need to look down to find the button when using it. It is a function designed for convenience, and its practicality is greatly reduced.

　　The LCD screen at the top of the center console is relatively high. When displaying the navigation map video, the driver’s line of sight can be easily looked straight, and there is no need to bow his head. It is a humanized design. Praise one.

　　The left side of the jack next to it is the SD card slot, and the right side is the AUX and USB interfaces. It’s okay to use USB, so you can always plug it in here. If you use AUX, this position is a little too high. If the mobile phone or player is placed under the center console, the plug line will always be pulled down, which is inconvenient. The general practice is that the AUX interface is placed at the bottom of the center console, or in a glove box or box, so that the wires are not all exposed.

　　The following 7-inch LCD screen is mainly used for multimedia control, and also uses touch control. The main function keys next to it are also touch control, which has a strong sense of technology, but this is not a common design style of the model.

　　The car we test-drive is equipped with sound, and the sound effect is very good. In addition, the sound insulation effect of the 2014 Angkor is not bad, and the overall sound experience can reach 80 points.

　　The design of the gear handle is exactly the same as that of the old model, and it feels very thick and thick, which is also a typical American style. Manual gear shifting adopts key mode, and the position of the key is on the left side of the gear head.

The spring of online movies comes earlier and stronger than the natural spring in Jiachen. According to incomplete statistics, as of March 26th, Iqiyi, Tencent Video and Youku have accumulated 89 new online movies this year, with different types and excellent productions, which are welcomed by the market. Among them, the box office champion has accumulated more than 34 million yuan, and "The Story of Qiao Feng with Eight Dragons" has reached the big screen in some overseas countries and regions, becoming the box office champion of Malaysian New Year films and the box office champion of Singaporean Chinese New Year films. This gratifying scene has effectively boosted the morale of the industry and the confidence of practitioners, and stimulated people’s thinking about future development.

Creating Film Works Based on Internet Distribution and Communication

In 2014, the industry defined online movies: movies with a duration of more than 60 minutes, a complete movie structure and the Internet as the main distribution platform. At that time, with the deepening of industrialization reform, the film market in China showed a high growth momentum, attracting capital and talents. However, for a long time, the channel of film communication has been mainly concentrated in the cinema. Although the number of domestic cinema screens has increased steadily, there are still some films that cannot be released every year due to limited capacity. At this time, video websites rose rapidly, and the massive capacity and convenient viewing mode provided market space for movies. As a result, movies based on Internet distribution and communication appeared, and gradually formed an art category that was different from cinema movies in content and audience.

Due to the relatively low online cost of video websites, online movies attract a large number of small teams and new companies that pursue low investment and short cycle to seize the market. In order to form differentiated competition with cinema films, some producers regard the topics rarely involved in mainstream cinema films as competitiveness, and take the slant of the sword and attracting attention as the main topic selection direction. Creation mainly focuses on thriller, exotic animals, fantasy and other theme types, and repeatedly remake and interpret classic works or big IP. Some themes crash and the content is the same; Some works apply the titles and even themes of popular cinema films in the same period; Other works have sensational titles, exaggerated and explicit contents and unclear narrative logic. For a time, "low style", "shoddy", "love to rub hot spots" and "imitation and follow the trend" became the key words of online movies, which caused the audience to criticize. In response to this phenomenon, the relevant departments set about governance. On the one hand, scientific planning of topics, regulation of fantasy, animals and other overcapacity theme creation; On the one hand, it provides support for the main melody works that reflect real life and praise the great era in the aspects of auditing and project establishment, broadcasting and propaganda. In 2022, the State Administration of Radio, Film and Television issued an administrative license for online dramas, and online movies were certified to "take up their posts", leading the industry to advance to quality.

Explore the scientific accounting mode to make high-quality works get higher box office.

The direction of high-quality products is not only reflected in the continuous updating of creative ideas, but also in the improvement of industry rules. For a period of time, there is a saying in the industry that it takes three elements to make an explosion, namely the title, poster and 6 minutes. "6 minutes" is the time limit for free trial viewing. Once it exceeds 6 minutes, the system will prompt the audience to buy membership or pay for viewing, and the video platform will divide the account with the film according to this effective viewing quantity. This rule makes online movies fall into a "6-minute" cycle. In order to get more points, some works put most of their production funds and creative energy into the first six minutes of creation, so that wonderful content, hot scenes and dazzling special effects can erupt in a concentrated way. The creation beyond 6 minutes is fooled, either "water injection" or "unfinished", and the quality declines in a cliff-like manner, which makes the audience feel cheated.

In order to solve this problem, the industry is constantly trying to explore a new accounting mode, and adjusting "effectively watching the accounting according to the first six minutes" to "long accounting on time" and "long accounting on time". Take the new regulations issued by iQiyi in 2024 as an example. Members watch for more than 10 million hours, more than 6 million hours and less than 6 million hours, and the corresponding 10,000-hour ladder bill prices are 3 yuan, 2 yuan and 1 yuan respectively, and the final total box office is the sum of the income of each ladder. In order to avoid intentionally filling the film with water, some video platforms refine the calculation method of effective duration. For example, the audience watches a 60-minute movie at twice the speed, and the final effective duration counted by the platform is 30 minutes. This means that the "key time" to attract users to watch is no longer the first 6 minutes. The longer users watch, the higher the income of film producers. In order to incite a higher box office, the film must produce high-quality content that can stand the test of the audience.

Actively respond to the changing market environment and establish new differentiated advantages.

In the past two years, online movies have encountered new challenges. On the one hand, the window period of cinema movies is shortened, which brings competitive pressure to online movies. Window period refers to the time interval required for a movie to play content in different media. Earlier, after the film was shown in the cinema, it was not broadcast on the streaming media platform until at least one month later. However, in recent years, the online speed of cinema movies has become faster and faster, which has broken this convention. Many users who watch movies on the Internet prefer to choose cinema movies that have passed the market test and accumulated a certain reputation and popularity. This has squeezed the market space of online movies to a certain extent.

On the other hand, the appearance of miniseries has a certain impact on the online movie market. Both of them are new film and television categories that have developed rapidly in the process of the rise of the Internet. They all make full use of the convenience and interactivity of online media, allowing viewers to watch online platforms anytime and anywhere, and they are good at attracting users by means of intensive burying and frequent inversion. However, the difference is that the mini-short drama can be displayed horizontally and vertically, and the length of a single episode is short, and the number of episodes can be more or less, which is easier to meet the entertainment needs of people watching in fragmented time by mobile phones. The online movie is mainly in horizontal screen mode, which is more suitable for the traditional deep viewing experience. If we follow the logic of realizing money completely, the miniseries whose current flow pool is larger than the online movie track are more attractive to the creators. In the past two years, the scale of online movie industry has declined. According to incomplete statistics, there were 245 online movies in 2023, a decrease compared with 2022, which should be related to the limited market space and the loss of talents to miniseries. Facing the changeable market environment, in order to achieve sustainable development, online movies should not only adhere to the quality of movies, but also tap the advantages of the network, so as to achieve new differentiated competition in the attack of miniseries and cinema films.

High-quality works intensively cultivated by professionals are constantly emerging.

Blowing out the wild sand begins with gold. Continuous policy guidance, resource pooling and concept updating have squeezed the market bubble of online movies, and pushed the industry onto a benign track of setting up professional creative teams, adopting scientific and standardized production processes and creating quality content products. In the spring of 2024, the online movie market achieved a bumper harvest at the box office, marking that online movies have entered a new stage of "improving quality and reducing quantity".

The market competition of online movies has changed from "invitational tournament" to "elimination tournament". Before that, speculators who regarded this track as a quick way to make money were gradually eliminated. Practitioners who adhered to the wrong ideas of attracting audiences and obtaining economic benefits by creating a sense of coolness and gimmicks also changed their thinking, and high-quality films were constantly emerging. Many creations have jumped out of the past, and turned to the themes of the times, such as poverty alleviation and rural revitalization, to show real life, historical events and cultural classics from a youthful and typed perspective, opening up more artistic space for mainstream value dissemination. For example, China Flash, Hidden Grass is Green, Black Hawk Boy and Huang Jiguang, a Superhero, etc., some of them have been listed in the prime file of TV, some have been selected as excellent network audio-visual works by the State Administration of Radio, Film and Television, and some have been highly rated on the rating website, which has been recognized by the mainstream media and praised by the audience. People are pleasantly surprised to find that in addition to "cool feeling" and "excitement", online movies can also see so many lovely and respectable characters, diverse and flexible artistic presentations and silent value expressions, which have a positive and far-reaching impact on the diversification of main theme film and television expressions from the aspects of theme content, style and communication channels.

In addition to deepening the theme creation, online movies also deepen the existing advantages. Unlike cinema movies, which have large screen capacity, richer picture expression and scene scheduling power, online movies are limited by screens of computers, mobile phones and other viewing terminals, and pay more attention to the detailed presentation of pictures and the drama of stories. Action movies have become a type suitable for this media and can create unique audio-visual effects on small screens. Many practitioners are deeply involved in this field. For example, in creation, works such as Warrior Company and Sniper Hero focus on the characters’ state of calmly fighting and confronting the enemy with neat and coherent movements at critical moments, so that the audience can truly feel the tense and exciting atmosphere of the battlefield and deeply understand the hero’s spirit of not being afraid of sacrifice. In planning, iQiyi launched the "Action Master Season", focusing on launching a number of action movies to create a publicity matrix.

In short, online movies have a "network sense" different from cinema movies and a "movie sense" different from mini-dramas. Therefore, we should meet the needs of network carriers in form and stick to the artistic quality of movies in content. With the establishment of a sound market mechanism, the improvement of comprehensive evaluation indicators and the improvement of the audience’s aesthetic needs, online movies will continue to play the role of theme test fields, talent Petri dishes and IP incubators for film and television production, and achieve quality and standardized development. (Author: Zheng Xiaoyi, Li Lei, lecturers of Art and Design College of City College of Xi ‘an Jiaotong University, our reporter)

Guangming Daily (15th edition, April 17th, 2024)

Welcome to Autohome Langfang Promotion Channel, bringing you the latest car purchase discount information. Currently, the high-profile series is undergoing an unprecedented price reduction promotion. Mercedes-Benz GLE models can enjoy up to 50,000 yuan in cash in the Langfang market. The minimum starting price has been adjusted to 649,800 yuan, which undoubtedly provides consumers with an excellent time to buy a car. If you want to seize this rare discount opportunity, you must not miss it. Just click the "Check Car Price" button in the quotation form to quickly get more detailed discount details and make your car purchase journey more cost-effective. Act quickly, don’t let this excellent discount opportunity pass by.

The exterior design of the Mercedes-Benz GLE is full of elegance and power. The front face adopts the classic Mercedes-Benz family design, equipped with an atmospheric single-banner air intake grille, with sharp LED headlights, just like the moment before the cheetah attack, showing a strong visual impact. The overall style is exquisite and sporty, and the body lines are smooth, outlining the noble temperament of a luxury SUV. The details show the fusion of craftsmanship and technology.

The Mercedes-Benz GLE brings out the charm of a luxury SUV with its fine craftsmanship and elegant lines. Its body size is 4927mm * 2018mm * 1797mm, and the wheelbase reaches 2995mm, ensuring a spacious interior and excellent handling performance. The front wheelbase is 1679mm and the rear wheelbase is 1728mm, providing the vehicle with solid stability and balanced driving performance. The unique 19-inch rim with the tire specification of 275/55 R19 not only enhances the visual impact, but also guarantees excellent grip and comfort. From the side, the Mercedes-Benz GLE has smooth lines, showing the aesthetic design of power and elegance.

The interior design of the Mercedes-Benz GLE shows the perfect fusion of luxury and technology. In the cockpit, the steering wheel is made of fine-textured leather material to provide a comfortable grip, and supports manual up and down + front and rear adjustment to ensure the best driving posture. The 12.3-inch central control screen stands in the center, with a clear interface. It integrates multimedia systems, navigation, telephone and air conditioning functions, making intelligent operation easy and convenient. As for the seats, the imitation leather material is wrapped, providing multi-directional adjustment of front and rear, backrest, high and low and waist support. The main and passenger seats are equipped with heating and ventilation functions to ensure the comfortable experience of passengers during long-distance travel. The reasonable distribution of USB/Type-C interfaces, coupled with the wireless charging function of mobile phones, meets the needs of passengers’ electronic devices. The overall interior design highlights the luxury and practicality of the Mercedes-Benz GLE.

The Mercedes-Benz GLE is equipped with a powerful 2.0T turbocharged engine with a maximum power of 190 kilowatts and a peak torque of 400 Nm. The engine has an output of 258 horsepower and a 9-speed automatic transmission, providing the driver with smooth power transmission and excellent performance.

In conclusion, when choosing the Mercedes-Benz GLE, the Autohome owner, in addition to the brand’s influence and the professional service of the sales team, also praised its atmospheric appearance, spacious space and exquisite interior. He said that these advantages make him feel more decent and comfortable during business travel, which is indeed in line with his expectations for luxury SUVs. Therefore, for consumers seeking both quality and service-oriented, the Mercedes-Benz GLE is undoubtedly an excellent choice worth considering.

Welcome to the Autohome Kunming promotion channel, bringing you an exciting news: this luxury SUV is having an unprecedented promotion in Kunming. It is understood that this promotion is as high as 130,000 yuan, making the original starting price of 242,700 Cadillac XT5 even more attractive. This good news undoubtedly provides a rare opportunity for consumers in Kunming to buy a car. If you are interested in this model, don’t miss this once-in-a-lifetime price reduction opportunity. Click "Chatti Car Price" in the quotation form to act now and get a more affordable car purchase price!

The exterior design of the Cadillac XT5 inherits the brand’s usual luxury and dynamism. The front face adopts a family-style shield-shaped air intake grille, with eye-catching chrome decoration, showing a strong brand identity. The body lines are smooth, full of power, and the overall style is both sports and business. It reflects exquisite craftsmanship without losing the luxury temperament, leaving a deep impression.

The Cadillac XT5 exudes elegant body proportions with its refined side design. The body length reaches 4813mm, the width is 1903mm, the height is 1682mm, and the wheelbase is 2857mm, giving it a sense of spacious space and a dynamic body profile. The front and rear wheel tracks are maintained at 1645mm, ensuring stability and driving performance. The tire size is 235/65 R18, which not only combines comfort but also reveals the fine details of the luxury car series. The wheel rim design incorporates the unique style elements of Cadillac, adding a touch of sports to the overall shape.

The interior design of the Cadillac XT5 shows the perfect fusion of luxury and technology. The exquisite leather steering wheel provides a comfortable grip, supports manual up and down and front and rear adjustment, and is equipped with an 8-inch touch center screen. It has a built-in automatic speech recognition control system, which is convenient for the driver to operate multimedia, navigation, telephone and air conditioning. The seats are made of high-quality imitation leather and genuine leather. The main and passenger seats are equipped with 4-way adjustment, including front and rear, backrest, high and low waist support, and the driver’s seat is also equipped with power seat memory function. The second row of seats also supports front and rear adjustment and backrest adjustment to meet the individual needs of passengers. The car is equipped with USB and Type-C ports, and there are two in the front and rear rows for easy connection of passengers. These details reflect the comfort and practicality of the XT5 interior.

The Cadillac XT5 is equipped with a powerful 2.0T engine, which reaches a maximum power of 174 kilowatts and provides a strong output of 237 horsepower. This engine is matched with a 9-speed automatic transmission, which ensures smooth power transmission and driving pleasure. At the same time, the maximum torque is 350 Nm, which fully reflects the strength of the XT5 in terms of performance.

Summarizing the owner’s evaluation, the Cadillac XT5 won his favor with its atmospheric appearance and unique design details, especially the chic lighting design, which undoubtedly added to the charm of the vehicle. As an American model, the XT5 successfully demonstrates the essence of the Cadillac brand, making its identity recognizable at a glance. This has undoubtedly become one of the key factors for the owner to choose it.

The guide price 21.99-28 9,900 yuan, and the most popular SUV new car Avita 07 was officially listed in September.

As the blockbuster new car of the year 2024, the Avita 07 carries too many expectations.

On the product itself, Avita 07 really did not disappoint, the future aesthetic original design is very forward-looking, the golden ratio of the body shape of the wind resistance performance is good, the natural inspiration of the five kinds of paint texture outstanding, multi-screen linkage of the surrounded cockpit both luxury and sense of technology, Kunlun Extended Range Technology quiet industry-leading, Taihang chassis solid and comfortable sports, Hongmeng cockpit + Huawei intelligent driving like a tiger, the British treasure 7.1.4 panoramic sound speaker is the icing on the cake, Avita 07 This car itself can be said to be worthy of tens of thousands of followers.

But there is no doubt that the pricing of Avita 07 has clearly failed to respond to the eager expectations of some tower fans and quasi-tower fans for months.

Of course, this doesn’t mean that the starting price of Avita 07 is too high. The picture shows that the car still feels that the starting price of Avita 07 is in line with expectations, but the corresponding configuration does not match the price very well, resulting in the entire car series configuration looking rather awkward.

Take the extended range version of Avita 07 as an example.

Avita 07 Extended Range Edition launched a total of 3 configuration models, Pro version guide price 219,900 yuan, Max version guide price 239,900 yuan, Ultra four-wheel drive version guide price 279,900 yuan.

The Pro version and the Max version are 20,000 different, what is the difference? The picture shows that the car probably pulled the configuration table, mainly missing the optical ambient light flow/rhythm mode, intelligent fragrance system, 9 speakers and Huawei ADS 3.0 high-order intelligent driving system These items, and according to the configuration price of Huawei ADS 3.0 high-order intelligent driving system, the difference between the Pro version and the Max version is really not much, and the price difference 20,000 is not outrageous. If the price difference is reduced to 10,000, more people may pay.

But the price difference of 40,000 yuan between the Max version and the Ultra version is somewhat confusing. This 40,000 price difference in hardware is as follows: 131kW front motor, air suspension + CDC electromagnetic vibration damping, rear privacy glass, rear seat ventilation/massage, 21-inch sports multi-spoke wheels, 265/45 R21 Continental EC7 silent tire.

Then the Ultra version can be added with an optional optical technology package (HALO interactive screen, ultra-clear electronic external rearview mirror, double 6.7-inch high definition rearview screen, intelligent welcome motion graphics outside the car), while the Max version is not optional.

In all fairness, the price difference between the Max version and the Ultra version of 40,000 yuan is quite large, the rear privacy glass and the rear seat ventilation/massage are not much money, 20/21 inch tires are Continental EC7 silent tires, 4 tires The price difference is only 800 yuan, so this 40,000 can basically be regarded as the price of 131kW motor and air suspension + CDC electromagnetic vibration damping, is this reasonable?

According to the figure, Avita 07 Extended Range Edition needs to push the Max version of the 239,900 yuan, but the Max version is worse than the four-wheel drive system, the price of the 239,900 yuan Extended Range Rear Drive is higher, if 225,900 the basic pre-order explosive, 22.99 can also be accepted, or the ideal configuration should be the Max version of 239,900 yuan plus a front motor upgraded to the Extended Range Four-wheel Drive version, air suspension + CDC electromagnetic vibration reduction as an optional configuration. But change the hardware, it is difficult.

The price of the Ultra extended range four-wheel drive version of 279,900 yuan also seems to be slightly higher, but it can be configured through the standard air suspension + CDC electromagnetic vibration reduction, rear privacy glass, rear seat ventilation/massage, 21-inch sports multi-spoke wheel hub, 265/45 R21 Continental EC7 silent tire, ultra-clear electronic external rearview mirror, double 6.7-inch high definition rear view screen and Max version to open the ladder difference.

In this case, the price system of Avita 07 Extended Range Edition is much more reasonable. The 219,900 Pro rear drive version is mainly used to lower the starting price, while providing some low-budget users with the opportunity to get on the bus.

And the 239,900 yuan Max four-wheel drive version is bound to be the main sales model, Huawei ADS 3.0 high-end intelligent driving + 25 Yang British treasure audio this set is still very good, put the same level to go completely not cowardly, and then Ultra four-wheel drive version is mainly for users with higher requirements to provide personalized choice.

Of course, now the Avita 07 has been officially launched, and the two-wheel drive and four-wheel drive are quite poor in terms of mechanical layout, and the difficulty of modifying the promotional materials is not small, and the cost of modifying the version configuration is too high. And referring to several new cars re-released by friends, after the re-release, sales are still on the street, so the choice left to Avita 07 is to reduce the price. Of course, these still depend on the data of Dading, and it cannot be ruled out that there are many people who pay the bill. After a night of mental struggles, there are also many people who compromise.

It’s not that there is no such thing as an overnight price reduction for a new car. A while ago, a medium and large sedan next door was too popular to unsubscribe after it went on the market, and then the price was reduced overnight. Of course, the price adjustment is not obvious, but by modifying the rights and interests to adjust. But Avita’s optional package is still relatively special. The three optional packages currently provided can be said to be irrelevant. Even if you take it out and give it away, it will not increase much attractiveness. It is puzzling that the more attractive air suspension + CDC electromagnetic vibration absorption has not been taken out as an optional package.

If the air suspension + CDC electromagnetic vibration damping is taken out as a comfortable optional package and then given to the Max version for a limited time, and then a 2,000 yuan deduction for the last 12,000 yuan, then the 239,900 yuan range extension Max actually has a lot of explosive potential. Of course, this is a bit wishful thinking, which is also inappropriate, and car companies also need to make money.

The price reduction of the Pro version is quite troublesome. The configuration and price of the Pro version are very embarrassing. Medium-sized extended-range SUV, single-motor rear drive, 39-degree lithium iron phosphate, Huawei dry + ADS SE visual smart drive… If I guess, I must be the first to think of the dark blue S07 285Max dry + smart drive version, right? And the CLTC pure electric battery life of the dark blue S07 is even better, 285 kilometers.

The guide price of the dark blue S07 285Max smart driving version is 191,900 yuan (the guide price after equity is 181,900 yuan), so this makes the Avita 07 Extended Range Pro version very embarrassing, you say drop 20,000, then 199,900 yuan is not and the dark blue S07 285Max smart driving version played together? If you drop 10,000, 209,900 yuan is still not enough to see, the 25 Yang British treasure to the Pro version can also be considered.

To sum up, the figure said that the car believes that the configuration of the Avita 07 extended range version is too difficult and too late. The most realistic option is to quickly modify the price equity, which is estimated to increase the data of Dading.

Again, it depends on Dading’s data. What if there are a lot of people buying?

1905 movie network news The adventure animated movie "Galaxy Baby" was officially set for April 17, 2021, and the poster was released. In the picture, the V5 team and the witch crow team were lined up on both sides, and the V5 team captain Xingbao and the witch crow were in the center of the poster, transforming into a mecha fighting state. The two launched their fists, and a battle was imminent!

Hardy Star encounters energy crisis V5 team gathers to attack

There is a robot-inhabited planet in the Milky Way, Hadi, because Hadi is facing a huge energy crisis. Dr. Rhino sent Xingbao to lead the V5 energy team to Earth to recover the "Mengdora Crystal" to ease the energy crisis on Hardy. Along with the energy team, there was also the villain who came for the Mengdora Crystal – the Witch Crow Squad. After the first confrontation, the Witch Crow Squad fled. Weiji from Earth took Xingbao and his party to the museum to find the crystal, which helped Weiji and Xingbao defeat the Witch Crow Squad again. However, things are far from simple, and there is actually another conspiracy behind the search for the crystal…

On the poster released this time, the V5 team and the Witch Crow team are in the vast galaxy, and they seem to be fully prepared to snatch the spar. The protagonist Xingbao and his "nemesis" Witch Crow transform into mecha form, looking handsome and full of combat meaning. The picture conveys a strong battle atmosphere, and the interstellar war is about to start, and the final winner is curious.

The Galaxy Guard War is about to start, a must-see for parents and children

In addition to the exciting battle, the film is also well-prepared in the setting of the story. The girl Weiji siblings from the human world and the V5 team go to the galaxy together to make efforts to defend the earth. The two world elements collide into fierce sparks in the film. Who can win the final victory, and what kind of secrets are hidden behind the spar, the answer will be revealed in the galaxy defense battle full of sweat and laughter on April 17.　

In "Galaxy Baby", there are not only hot-blooded battle scenes, but also a lot of astronomical and humanistic knowledge hidden. Elements such as the Sphinx, the Pyramid, and the Milky Way appear one by one, bringing the audience a rich viewing experience and enlightening the children’s understanding of the world. In addition, the team spirit of the V5 team and the burning battle to protect the earth in the film are highly watchable, which can be said to be the most suitable film for parents to watch with their children.

Adventure family animated movie "Galaxy Baby" will be released nationwide on April 17, 2021, a battle full of blood and passion to defend the galaxy is about to begin.

1905 Movie Network News Recently, on the occasion of his 34th birthday, actor Han Geng posted on Weibo: Hello, 34 years old, hello, my girl, and @actor Lu Jingshan, officially publicizing their love affair. Lu Jingshan also responded quickly: Hello, my boy, and @Han Geng, the two of them hit the public with this shocking sweet bomb. In addition, Jing Tian and Zhang Jike, Zhao Liying and Feng Shaofeng, Han Dongjun and Lv Jiarong also spread news one after another.

　

Han Geng and Lu Jingshan: When love comes, you can’t stop it

It is reported that Han Geng and Lu Jingshan met at the Golden Rooster Festival last year. At that time, Lu Jingshan and Han Geng presented the Best Music Award together, interacting on the same stage. When they went down the stairs, Han Geng carefully supported Lu Jingshan, who was very gentleman. Afterwards, Lu Jingshan also sent a Weibo special thank you to Han Geng, as a netizens said: "When love comes, you can’t stop it."

　

Jing Tian and Zhang Jike: All kinds of real hammers are not far from the truth

Recently, the news about "Jing Tian and Zhang Jike are together" was exposed on the Internet, but so far, neither of them has responded to this. However, according to some mysterious netizens, they originally planned to announce their love news on New Year’s Day, but because of the Li Xiaolu PGone incident, it was put on hold. However, now that the evidence on the Internet is flying, all kinds of real hammers should not be far from the truth.

　

Zhao Liying and Feng Shaofeng: Showing up in a hotel in a couple’s outfit and spending the night at home

It is said that Feng Shaofeng and Zhao Liying became attached to each other due to their collaboration in the film. After the play was completed, the two interacted a lot. Recently, the two also filmed together "Do you know if you should be green, fat, red and thin". After that, the two were photographed many times in a couple’s outfit and appeared in a hotel, staying at home for the night, but neither party responded.

　

Han Dongjun Lv Jiarong: I have met the parents of both parties who are about to get married

It is said that Han Dongjun and Lv Jiarong met for filming "Life is like the beginning", and then they were photographed by national talent scouts for intimate dating photos and exposed their relationship. However, both sides publicly denied their relationship, saying they were just good friends. However, many Weibo marketing accounts have revealed that the two are emotionally stable, have met their parents, and are about to get married. Neither side responded.