Read the history of the world in 3 minutes to help you gain knowledge!

For a long time, the Silk Road has been simply regarded as a trade channel connecting East and West. However, Peter Franco Pan, a professor at Oxford University, put forward a subversive view in his new book, The Silk Road: A Brand-new World History:

The importance of the Silk Road goes far beyond the trade channel. In fact, the Silk Road has shaped the past of mankind and will certainly affect the future of the world.

From four ancient civilizations, three religions and wars in human history to today’s the belt and road initiative, Franco Pan described the intricate relationship between the Silk Road and world civilization from ancient times to the present. The following excerpts from the Silk Road will give you three minutes to understand world history.

Silk Road and Four Ancient Civilizations

Ancient Babylon

Since the beginning of civilization, the Silk Road has been the cradle of empire. The Mesopotamian alluvial plain bred by the Tigris River and the Euphrates River provided soil for the emergence of human civilization, and it was here that the world’s earliest towns and cities were born. Almost 4000 years ago, King Hammurabi of Babylon promulgated the earliest written law in the world here.

Ancient Egypt

Ptolemy, the guard officer who accompanied Alexander the Great in his expedition, brought wealth from the Silk Road to Egypt and established a capital named Alexandria. According to a contemporary scholar, Alexandria has developed into the largest city in the world at that time, with a population of 300,000 in the 1st century BC.

Ancient India

Mohenjodaro, nearly 5,000 years ago on the Silk Road, is a miracle of the ancient world, with tens of thousands of urban population, criss-crossing streets and sophisticated sewage system, which cannot be compared with Europe thousands of years later. The Silk Road also linked India and Rome. A large number of coins found on the west coast of India can be traced back to the period of Augustus.

Ancient China

In the Han Dynasty, after many campaigns, China people drove the Xiongnu back to the grassland and seized the Hexi Corridor, which opened the door for a transcontinental communication channel-the "Silk Road" was born. The expansion of the territory aroused China people’s interest in the outside world, and the high-priced silk trade made China people get rich returns.

The Silk Road and Three Major Religions

Buddhism

The scenery of cultural exchange on the Silk Road is amazing. In India, it was not until the worship of Apollo was established that the statue of Buddha began to appear: the statue seems to be based on the image of Apollo, which shows the deep influence of Greek culture. Before that, Buddhists were never willing to show their faces and make public, but now religious competition forces them to reform and innovate.

Christianity

Christianity spread rapidly eastward along the Silk Road, overwhelmed Zoroastrianism, Judaism and Buddhism, and marched straight into Asia, and soon spread all over the Persian Gulf and as far away as the area ruled by Guishuang-that is, it has reached today’s Afghanistan.

Islamism

After conquering the Silk Road, Muslims gathered a lot of wealth and set off the most unforgettable academic research upsurge in history.

Many scholars were summoned to the Palace in Baghdad or attracted to the top academic centers all over Central Asia, engaged in mathematics, philosophy, physics, geography and other research. At that time, the radicals were not Muslims, but Christians; At that time, those wise men who were open-minded, curious and generous were all on the Silk Road, not Europe and America.

Silk Road and Global Economy

economic globalization

Along the Silk Road more than 2,000 years ago, in Carthage and other cities around the Mediterranean, the rich and powerful can wear silk handmade in China; Pottery produced in southern France can be found in England and the Persian Gulf. In kitchens in Xinjiang and Rome, condiments from India can be used; Greek characters can be carved on buildings in northern Afghanistan; In the east, you can see galloping horses in Central Asia.

We usually regard globalization as a unique phenomenon in contemporary society, but as early as two thousand years ago, globalization was already a fact, which provided opportunities, brought problems and promoted technological progress.

Great discovery of America

After the 16th century, with Columbus discovery of america, Europe got a lot of silver from America. The Silver Road encircles the world like a ribbon, but in the end it all flows to the same place through the Silk Road: China.

At the same time, Chinese porcelain and silk are very popular in Europe. With the influx of silver, the culture of the Ming Empire was unprecedentedly prosperous, with novels, operas, paintings and philosophy shining brilliantly. However, due to its inability to control inflation, the Ming Empire eventually collapsed.

The British Empire dominates.

In the 16th century, the success of Spain and Portugal frustrated the British. In order to gain a place on the Silk Road, Britain established some new trading companies, such as the Turkish company and the East India company. These companies all obtained royal charters, plundered the wealth on the Silk Road by their monopoly position, and finally created the glory of the empire that never sets.

Silk Road and Human War

Roman Persian war

For the Romans, if the empire wants to grow, it must have a large number of cities, thus collecting enough taxes; If the empire wants to be brilliant, it must have artists and craftsmen. These did not exist in the barren European continent at that time. In order to build a powerful empire, the Romans must control the heart of the world-the Silk Road. In order to achieve this goal, Rome and Persia fought for 400 years.

The crusades

Although the 200-year-long Crusade is regarded as a religious war, there is a more important secular power behind it-the infinite wealth on the Silk Road. Relying on the opportunity of the crusade, cities such as Venice rose to become upstarts on the Silk Road, and the west also re-entered the core area of the world.

The Mongols are coming.

The Mongolian iron hoof conquered almost the whole Eurasia along the Silk Road. As well known as the horrible massacre, it is the wisdom of Mongols to rule the world.

They encouraged trade across Europe and Asia on the Silk Road with low tax rates, eliminated ethnic barriers on the Silk Road with military rule, promoted the integration of eastern and western civilizations, and created freedom and prosperity of religious belief on the Silk Road with tolerant policies.

Nazi road

On August 23, 1939, the Soviet Union and Nazi Germany signed the Soviet-German Non-aggression Treaty, although the alliance between the two countries was incredible. But in fact, Stalin compromised with Germany in order to gain time, and he needed time to restore the turbulent country.

The other ally, Hitler, was for wheat and oil located in the south of the Soviet Union, two crops located at the western end of the Silk Road, which were extremely scarce in Germany.

Hitler’s original wishful thinking was to form an alliance with the Soviet Union, which provided supplies. Unexpectedly, after the war began, Stalin did not fully support Germany, but fell to the allies. In the end, Hitler was forced on an adventurous road to invade the Soviet Union, which doomed the collapse of the Third Reich.

Today, despite frequent wars and constant frictions, the Silk Road passes through Islam and other places, but in Peter Franco Pan’s view, its important role in natural resources, geographical location, history and culture still exists, and the Silk Road is reviving.

Lenovo-Shanghai Jiaotong University Joint Laboratory officially signed a contract to unveil, focusing on intelligent devices and artificial intelligence.

In addition to the two joint laboratories, at the signing ceremony, Dr. Wang Qianying, Vice President of Lenovo Group and General Manager of Technology Strategy and Innovation Platform of Lenovo Research Institute, said that at present, 15 sub-topics have been identified in the research cooperation between Lenovo and Jiaotong University. Other laboratories of Lenovo Research Institute, such as enterprise cloud computing and car computing laboratories, and other R&D departments of Lenovo, including intelligent equipment group and solution service business group, are also important participants in these research topics. The cooperation covers the schools of electronic information, mechanical power, artificial intelligence and chemical engineering of Jiaotong University. The subject is also very extensive, involving battery, chip and other component technologies, new materials such as aluminum and magnesium alloys, speech and large scene video processing, complex robot systems and DNA storage.

Small disasters, plums were punished for 880,000

"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

1999 yuan/year became a personal member of Green Eye Intelligence, and industry intelligence was known. click here Green Eye Intelligence Member