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Western Network News (Reporter Chen Jiaxin correspondent Yu Hai Yang Tao) On March 18, two Y172 and Y78 tourist trains loaded with more than 1,700 tourists left Xi ‘an Station, all the way south, heading for Zhanjiang and Taizhou respectively, to start a wonderful spring trip. This is the first time that China Railway Xi ‘an Bureau Group Co., Ltd. (referred to as Xi ‘an Railway Bureau for short) has opened a "silver hair" inter-provincial tourist train this year, and it is also the first time that Shaanxi Railway has opened two trips on the same day.

In 2024, Shaanxi Railway opened its first inter-provincial "Silver Hair" special train.

In order to help the "silver hair" economic growth and continuously enrich the spare time life of the elderly, Xi ‘an Railway Bureau has further expanded the tourism resources outside the province on the basis of the "silver hair" tourism special train from Xi ‘an to Tongchuan and Yaozhou in the early stage, and provided passenger transport products that meet the needs of the elderly. It is worth noting that the "Silver Hair" inter-provincial tourist train has launched different tourist routes based on the city’s scenic features and surrounding extended scenic spots on the basis of the original "car with people, night tour and scenic parking", and tourists can choose to play according to their preferences.

The special tourist train in Zhanjiang direction includes three tourist routes A, B and C, namely, witnessing Hong Kong, Zhuhai and Macao and traveling around South China, walking in Bama and living for 99 years, and panoramic view of Guangdong and southern Fujian customs, which can not only enjoy the scenery and explore the secrets, but also "buy in buy buy" to meet the rich travel needs of tourists to the maximum extent. The special tourist train in Taizhou direction includes many natural tourist attractions, such as Qianduo Scenic Area, Yingtaozhu Sakura Garden in Taihu Lake, Liyuan Garden, etc., so that tourists can enjoy flowers and boating in March in Yangchun and enjoy the beautiful scenery in spring.

Elderly tourists ride in an orderly manner.

In order to improve the travel experience of elderly tourists, Xi ‘an Railway Bureau has arranged a special person to provide bus guidance service, equipped with full-time tour guides, and divided teams according to carriages to achieve "one car and one guide", so that passengers can "have a good time and swim with confidence". In addition, the reporter learned that in March, Xi ‘an Railway Bureau will also run tourist trains in popular directions such as Xi ‘an to Huangshan and Enshi, which will help the cultural tourism market continue to heat up.

In the next step, Xi ‘an Railway Bureau will also dig deep into tourism resources and enrich tourism products according to the seasonal characteristics of spring, summer, autumn and winter. On the basis of running the original tourist trains in the province, it will select high-quality scenic spots in various places and carefully design inter-provincial tourist routes, so that traveling by train and by special train will become a new fashion for tourism.

　　The movie "Mars Rescue" describes the plot of the protagonist trying to grow potatoes on Mars. Now, this vision is expected to be completed by China. In 2018, the popular science payload "Lunar Micro-Ecosphere" will land on the lunar surface as a special passenger on Chang ‘e IV, where potato seeds, Arabidopsis seeds and silkworm eggs will be placed. Two kinds of plants will take root and sprout within the 100-day experimental period and produce the first flower on the surface of the moon. Silkworm will also complete the complete life cycle of egg hatching, larval growth and development and cocoon breaking into butterflies.

　　The reporter of Beijing Youth Daily learned that Professor Xie Gengxin, the chief designer of "Lunar Micro-Ecosphere", said that by the end of 2018, the popular science payload will "ride" Chang ‘e IV to the moon, realizing the first biological experiment on the surface of the moon. This biological experiment will be broadcast live to the whole world through a small camera.

　　On June 18th, Xie Gengxin, the chief designer of "Lunar Micro-Ecosphere", was interviewed by Beijing Youth Daily, and introduced in detail the idea and process of this biological experiment, such as planting potatoes on the moon. In Xie Gengxin’s view, although many difficulties need to be overcome, this experiment is of far-reaching significance. It will be the first lunar biological experiment for human beings, which is of great significance to the future survival of human beings on extraterrestrial planets.

　　The first biological experiment on the surface of the moon

　　Beiqing Daily: Why was there such an experimental idea at the beginning?

　　Xie Gengxin: Actually, growing organisms on other planets is an area that many countries are studying. China’s previous exploration has landed on the moon, and this experiment is another innovation in the exploration process.

　　Beiqing Daily: Who is conducting this experiment?

　　Xie Gengxin: This project is a popular science load led by Chongqing University. It has been an experiment for more than two years. In addition to Chongqing University, Hunan University, Beihang University, China Aerospace Science and Technology Group and other universities and enterprises have also participated in it, involving multiple R&D teams with interdisciplinary subjects such as machinery, control, environment, biology, optics and energy. There are more than twenty staff members at the core of the team.

　　Beiqing Daily: What is the "lunar micro-ecosystem"?

　　Xie Gengxin: This is a cylindrical device, with a height of 18 cm and a diameter of 16 cm. It is made of aluminum alloy, and the national flag of China and the signs of Chongqing University and Research Center are affixed on the surface. The weight of the whole popular science load lunar micro-ecosystem is 3 kg, but its cost is more than 10 million yuan, and the camera alone is 600 thousand yuan.

　　Beiqing Daily: Compared with other countries, what is the international position of this exploration?

　　Xie Gengxin: This exploration in our country is the first biological experiment on the moon, which is ahead of the United States, Russian and other countries. This exploration will also prove that among many countries in the world, our country’s space exploration is changing from the previous follow-up to the leading and leading stage.

　　Different from the first flower in outer space opened by NASA space station in the United States last year, our experimental location is 380 thousand kilometers away from the earth, which is much farther than that of the International Space Station, which is more than 300 kilometers away from the ground.

　　Planting with large temperature difference and strong radiation on the moon faces many challenges.

　　Beiqing Daily: What are the difficulties to overcome this time?

　　Xie Gengxin: On the moon, it is 14 consecutive days of daylight and then 14 consecutive days of darkness. The high temperature can reach more than 100 degrees Celsius, and the low temperature drops to more than 100 degrees Celsius below zero.

　　In addition, the ultraviolet rays on the moon have not been filtered, and the survival of animals and plants needs to face harsh environments such as high radiation and microgravity. This is far from the living environment on earth. These are all difficult problems to overcome.

　　Beiqing Daily: What do potatoes, Arabidopsis and silkworms live on?

　　Xie Gengxin: Our "lunar micro-biosphere" is actually simulating the living environment of animals and plants on the earth. The device will contain water and equipped nutrient solution, and the temperature in the jar will be kept between 1℃ and 30℃ through certain technology, and the humidity and nutrients inside will be controlled well.

　　In addition, the photosynthesis of animals and plants is carried out by absorbing the natural light of the moon, and there is no light in the whole device. The light pipe in the "jar" absorbs the natural light on the surface of the moon for photosynthesis, and the released oxygen is absorbed by silkworm eggs, and then the silkworm eggs discharge carbon dioxide and domestic garbage for plant seeds.

　　Beiqing Daily: How can animals and plants carry Chang ‘e to the moon to overcome the overweight problem?

　　Xie Gengxin: A difficult problem in the experiment process is how to fix the seeds and silkworm babies in a "jar" so that they will not be scattered due to overweight and other pressures during launch.

　　We have repeatedly calculated the design and weight of the container, for example, because the soil is too heavy and the utilization efficiency is not high, we chose nutrient solution, and the seeds and silkworm babies have also been fixed under overweight conditions through technology.

　　Potatoes are expected to be a food for human beings to survive in space.

　　Beiqing Daily: Why did you choose potato, Arabidopsis and silkworm?

　　Xie Gengxin: First of all, from the biological conditions, the selected plants and organisms should be relatively resistant to high and low temperatures, and the growth cycle should not be very long. After experiments, these three kinds of animals and plants are relatively qualified.

　　In addition, the choice of potato is also to provide support for the next step of human survival in space. At present, many countries and research institutions in the world regard potato as the main food for human survival in space.

　　Secondly, the choice of animals and plants will also be close to the life of ordinary people and conform to the cultural tradition of China. Potatoes are the most common food, and silkworm babies are cute. There is also a step of breaking cocoons into butterflies in the growth cycle, which has a good moral and symbolizes the progress and innovation of China in space exploration.

　　Beiqing Daily: Is the potato cultivated in the later period expected to become human food?

　　Xie Gengxin: It’s a possibility. We will conduct experiments on the earth at the same time and under the same conditions, and compare and analyze the data of the two. Through experiments, it is possible that the quality and yield of potatoes planted on the moon are relatively high, but this needs further research.

　　Beiqing Daily: Is it possible for humans to survive on the moon in the later period?

　　Xie Gengxin: If plant seeds can germinate, grow and bloom in this environment, silkworm eggs can hatch normally, larvae can grow and develop, and break cocoons into butterflies, which shows to some extent that it is not a dream for human beings to live on the moon.

　　If the experiment is successful, it will provide technical support and lay a foundation for human beings to carry out the survival of extraterrestrial planets. Just as the micro-ecological circle on the moon is infinitely large, theoretically, human beings can also live on the moon.

　　Text/reporter Zhang Xiangmei Intern reporter Zhang Cong

Special feature of 1905 film network On September 6th, the "Russian Film Week", under the guidance of the Ministry of Culture of the Russian Federation, the Russian Embassy in China, the Propaganda Department of Hunan Provincial Party Committee and Hunan Film Bureau, and co-sponsored by China Film Group Corporation, Xiaoxiang Film Group Co., Ltd. and Russian Central Partnership Film Company, kicked off in Beijing, China, and officially launched a four-day Russian film screening activity.

AARON Li, Special Representative of China Government for Eurasian Affairs, andre Denisov, Russian Ambassador to China, Bai Yimin, Deputy Director of National Film, Mao Yu, General Manager of China Film Group Corporation and other leaders, filmmakers and other guests attended the opening ceremony of Russian Film Week.

Actor Zhang Guangbei is the director and producer of the Russian TV series of the same name. He remembers seeing the novelist Vasilyev in Moscow sixteen years ago. He said, "The experience of filmmakers from the two countries fighting side by side has made me unforgettable. As a film and television worker, it is very meaningful to contribute to the friendship between the Chinese and Russian peoples."

Screenshot of the TV series "The Dawn is Quiet here"

Director Jia Zhangke said that he has always been a fan of Russian military movies, and he is also looking forward to challenging the shooting of war themes one day. The younger generation of Russian filmmakers have the creative characteristics of "poetry and reality". The Chinese and Russian filmmakers have the same soul, and there will be more cooperation in the film field in the future.

In fact, as early as 2017, Jia Zhangke co-directed the first cooperative film of BRICS countries with Russian directors. Produced by Jia Zhangke, the film brought together five film directors from China, Russian, Indian, Brazil and South Africa to make a short film with the theme of "Where has the time gone?", telling their different understandings of time and emotion from their own unique perspective.

This "Russian Film Week" will be shown in Beijing and Changsha from September 6 to 10 and September 8 to 12, respectively. Six representative Russian anti-fascist works, such as The Last Frontline, Life and Death Ball Match, Highland 89 and Zoya, will show Russia’s humanistic charm and national spirit in the light and shadow world, and also bring spring to the audience in Beijing and Changsha in autumn.

spring in the north

Among the six films, T34 was shown in China on December 11th, 2020, which tells the story of heroic Soviet soldiers successfully escaping from the Germans. The film won the "Special Medal of the Iron Man Jury" and the "Best Editing Award" in the 5th International Action Film Week.

Border Fog was released in China on March 12th this year. The film tells the story that Michael used to think that his ancestors were traitors who surrendered and committed suicide in the Soviet-German battlefield, but by chance, he found the door of time. After crossing back, he found that his ancestors were all heroic soldiers … …

The Last Frontline tells the story of the heroic resistance of the students of podol Sk Infantry and Artillery School on the outskirts of Moscow in October 1941.

"Highland 89" heroically reproduces the tragic bloody battle in the Caucasus Plain, which is more epic than the classic sniper’s work, and won the Russian Golden Eagle Award and the Russian Nika International Film Festival Award in one fell swoop.

The Match of Life and Death is based on historical events: In 1942, Kiev in the Ukrainian Republic of the Soviet Union fell into the hands of German troops, and the new Kiev football team was going to play a game with the German Nazi team under fascist rule … … The film and have the same effect, and both show the cruelty of war and fascist atrocities with the help of football themes.

"Zoya" is based on the patriotic heroine of the Soviet Union: in the autumn of 1941, Zoya, a female student, voluntarily participated in a sabotage activity, but was unfortunately captured, but never gave in. She was also the first woman to win the title of "Soviet hero", and was made into a movie of the same name as early as 1945.

It is worth mentioning that these Russian films were all released after 2000, and they were all set in the Great Patriotic War of the Soviet Union, but they showed different colors from the previous films of the same theme in Russia, a big country producing war films.

In the traditional hymn of heroism, The Fog on the Border uses the art of crossing to make the dude living in modern times cross the most critical moment of the country, and realize the hardships of his predecessors and the beauty of the present from his feelings for home and country and where will you go, so as to reflect on various current thoughts.

"The Last Frontline" added the elements of campus youth to the traditional war films (and took the spy war as an excessive rhythm). When the classical romantic love encountered the most cruel war in human history, it had already predicted the flower festival of cruel youth and the demise of romance. More than 2,500 of the 3,500 cadets stayed on the battlefield forever, and the soldiers who returned home were no longer teenagers. Only in the smoke and tears could they meet with the smile of "Dawari" again … …

In The Match of Life and Death, the director voluntarily gave up the grand narrative, focused on the experience of a little person (Soviet soccer goalkeeper Nikolai Treacy), and deeply touched on the essence of war and human nature through the ultimate choice of winning the tragic and fearless game or losing at the Nazi gun.

The Nazi mass grave scene in "Life and Death Match" is shocking.

The tanks in T34 are all real T-34 and Leopard tanks in World War II. All actors trained to open tanks for 3 months and completed all actions, and invited military advisers. "89 Highland" invested 400 million yuan and used 5,000 soldiers from two divisions, 300 tanks and 200 planes to take part in the filming, which can’t help but remind people of one of the films with the most extras in film history — — Written and directed in 1966.

"War and Peace" is a war scene like an oil painting.

It can be seen that after the new century, Russian films have returned to tradition in art, to the public in value, to classics in subject matter, and integrated into the trend of film genre combination on the basis of classic narration, and practiced their own national film language with the help of the development of modern film industry.

Red romance

Speaking of film language, Soviet films have made two great contributions to world films: montage and poetic films.

In 1923, movie master published an article "Attraction Montage" in the magazine "Left-wing Literary Front", which initiated the film montage theory and the Soviet montage school. His masterpiece tells the historical story of the uprising of the warship potemkin of Odessa Navy. The "odessa steps" in the film has also become the most classic montage fragment in film history, and confirmed his famous saying with 155 shots in 7 minutes, "The juxtaposition of two montage shots is not the sum of two numbers, but the product of two numbers". Therefore, the film stood at the top of the pyramid in the golden age of Soviet movies.

The famous stroller in odessa steps.

In 1957, the director of the Soviet Union was considered as "a movie satellite launched by the Russians", which broke through the rigid framework of Soviet World War II films, skillfully formed the double metaphor of "geese flying south" through subtle emotional depiction, and led the film to a poetic film road.

The long and rotating shots with poetic beauty perfectly overlap the artistic conception of the picture with the connotation of the story, and show the sufferings of Soviet youth in the anti-fascist war with the life of a woman who has never been to the battlefield.

In "Flying South in Wild Goose", before he died, the man looked at the rapidly rotating birch treetops, and he imagined that he was married to the woman, which became a classic lens in film history.

In addition to these two world-changing films, Lenin in 1918 in the 1920s, Zoya during the Great Patriotic War, and Silent Dawn Here in the 1960s and 1970s after the war are all world-famous films, not to mention War and Peace, which were adapted from domestic classics, which made Soviet films bear extremely rich literary nourishment.

After the founding of New China, the film mode of the Soviet Union began to be used for reference by filmmakers in China, and once became a model for China’s film creation. At that time, China established a complete supporting film management system from management, production and operation, and Beijing Film Studio, Shanghai Film Studio and Bayi Film Studio were successively established, which became the main position of film setting in the early days of New China together with Northeast Film Studio, and gradually stepped out of the road of new China film with national style and modern characteristics.

In mid-2020, the director also recreated Ivan’s running on the water in Ivan’s Childhood on the ice of Lake Baikal, and showed his parents’ youth, love and the era full of faith influenced by "Big Brother of the Soviet Union" with the song "Red Berry Blossoms" sung by the "embarrassed mother" at the Red Star Theatre.

In recent years, both China and Russia are adopting the cultural strategies of "going out" and "bringing in", constantly strengthening the support for domestic films, and winning many awards in major international film festivals, thus embarking on the road of great-country films with their own national cultural characteristics and characteristics of the times. At the same time, China and Russia have also carried out film exchanges and cooperation in many fields by holding film festivals with each other regularly, co-shooting films, introducing and broadcasting excellent film and television works from both sides, which has injected new vitality into deepening the comprehensive strategic cooperative partnership between China and Russia in the new era.

As Bai Yimin, deputy director of the State Film Bureau, said at the opening ceremony of "Russian Film Week", "this" Russian Film Week "will further promote pragmatic cooperation in the film field between China and Russia, promote the common prosperity and development of the film industry between China and Russia, and write a new chapter for enhancing the exchange and mutual learning of Chinese and Russian civilizations and the traditional friendship between the people."

A few days ago, I talked with my friends about the changes over the years. Many people talked about the reunion after graduation, and the most amazing ones were the old classmates.Changes in figure.

When I was studying, I was full of energy, including physical education class, sports fields and various ball games. When I was young, my basic metabolism was also strong. Even if I had enough food every meal, I would still worry about my thin figure. Girls still have collagen all over their faces even without expensive skin care products.

After the age of 30, whether it is career or health, it will be a turning point in life.It may not take three or five years for people to pull out an insurmountable gap.

Running and not running are two completely different lives. What’s the difference in five years?

First of all,The body will be very different.

After the age of 30, the metabolism slowly decreases.About 5% to 10% every ten years.This means that even if you eat as much as you used to, you will gradually get fat. Some people say that drinking water will make you fat, and many factors are due to the decline of basal metabolism.

If you don’t exercise, with eating, drinking and having fun, many middle-aged people will unconsciously gain weight, and soon you will find that the middle-aged image is possessed, which will naturally look greasy.

On the contrary,If you can keep your exercise habits and run regularly, you can make up for the decreased basal metabolism.At least you won’t get fat so soon. You can still maintain your youthful image at the reunion 10 years after graduation. Even some friends who like fitness can practice mermaid line, vest line, peach hip and unicorn arm. This figure is really enviable.

Second, the obvious advantages of physical fitness.

After the age of 30, the secretion of growth hormone decreases. If we lack a certain intensity of exercise in our lives, our skeletal muscle will decrease by 1% to 2% every year.

The best medicine to fight aging is to keep exercising.People who run regularly have good cardiopulmonary function, tight muscles and well-proportioned figure.

Many people feel that after running for a period of time, they become less tired. In fact, this is the performance of improving their physical fitness.

The body is the capital of the revolution. The better the physical fitness, the less likely it is to get tired.When we are tired, our brain will be deprived of oxygen, and we will yawn uncontrollably. This is that our body is helping you to increase your oxygen intake.

And running can improve people’s aerobic capacity, so that the body will never lack oxygen and be full of vitality.

Under the heavy study burden and work pressure, running is the best choice if you want to keep your body full and your brain awake.

Third, the difference between face value and temperament

After the age of 30, with the growth of age, the skin gradually relaxes, and the face value will also drop greatly. I have been working in front of the computer for a long time, hunched unconsciously, keyboard player, and temperament gradually declined.

For people who insist on running for a long time, due to sweating every day and expelling toxins from the body, the skin will become tight, smooth and elastic, and people who lose their facial features will become more stereoscopic.

If you don’t exercise, you can’t enjoy the benefits of exercise. With the growth of age, the aging speed of the body will also accelerate, and the function will also decline rapidly.

Running may not have an immediate effect on your appearance, but if you keep running, you will feel happy and confident. Every time you finish running, you will sweat profusely and take a cold bath, feeling as if you have become lighter and better.

In the long run,Running regularly helps to shape your body.And a good figure is the embodiment of self-discipline. I think you will become more and more confident because of your appearance, and self-confidence will bring you a unique temperament.

Fourth, the difference of state

Runners tend to be more self-disciplined, such as going to bed early and getting up early, eating properly and exercising regularly. Because you want better exercise effect, besides the necessary running training, you need to adjust your daily diet, exercise habits and work and rest habits.

On the contrary, people who don’t exercise are not necessarily wasting their time, but they often show indulgence and laziness in their diet and living habits: playing mobile phones, indulging in games, staying up late and so on.

After a few years, the pressure of life and work will make people bow their heads. If you feel mental stress for a long time, your state will become low and your eyes will gradually dim. People who insist on running can release pressure and collect positive energy during exercise, and their mood is still full, their eyes are still transparent and their vitality is still the same.

After all, there is a big difference between running and not running, whether it is health index or mental outlook. So what kind of person would you choose to be?If you want to change yourself, you might as well start now!

After running, what do you think is different from your peers?

2021 China Beauty Cosmetics Collection Store Industry Report Original iResearch

Research report on beauty cosmetics collection shop

Core summary:

Concept definition: Beauty Collection Store is an offline retail format that integrates multi-category and multi-brand cosmetic products in one store. It provides end consumers with product display, experience and sales services including cosmetics, skin care products, personal care, perfume, sunscreen products, cosmetic instruments and tools.

Business model: The structural changes of domestic beauty consumers have spawned new demands for beauty collection stores. Compared with traditional beauty collection stores, the business model of new beauty collection stores has achieved innovative changes in people, goods and fields.

Driving factors: traditional beauty collection stores have been deeply involved in the domestic market for many years, and their large-scale store expansion has promoted market growth. The new beauty collection store has achieved rapid development in recent years under the joint drive of client, brand and capital.

Market size: In 2020, the market size of China beauty collection stores will be 41.9 billion yuan, of which the proportion of new beauty collection stores will reach 7.6%. With the transition from the embryonic stage to the stable development stage of the new beauty collection store industry, its market share is expected to increase to 15.8% in 2023, and the market scale is expected to reach 13 billion yuan.

Trend insight: the just-needed attributes of the offline beauty channels and the integration opportunities of the domestic beauty collection store industry have long-term favorable investment prospects. Optimizing the product pallet structure and choosing a healthier operation mode will become an important development direction of the beauty collection store industry in the future.

Analysis of Business Model of Beauty Collection Store

Market development background of beauty cosmetics collection store

Under the background of Yan value economy, the market scale of cosmetics industry has grown steadily.

The "14th Five-Year Plan" defined the brand creation action of China, and proposed to protect and develop Chinese time-honored brands, enhance the influence and competitiveness of independent brands, and take the lead in cultivating high-end brands belonging to China in the consumer fields such as cosmetics, clothing, home textiles and electronic products. The future development prospects of the cosmetics industry can be expected. In 2020, China’s cosmetics market will reach 430.3 billion yuan. In the next three years, the overall market size is expected to maintain a stable and sustained growth of about 10% after the epidemic is repaired, and it will reach 600 billion yuan in 2023. As the largest category in the cosmetics industry, skin care products will account for about 55% of the market in 2020, and the growth rate will tend to be stable; In contrast, cosmetics, perfumes, men’s cosmetics and other sub-categories have greater growth potential.

The domestic cosmetics supply chain has gradually matured.

The upstream of the cosmetics industry chain mainly includes raw material suppliers and cosmetics manufacturers who produce cosmetics raw materials and packaging materials. Cosmetic manufacturers mainly adopt two modes: independent production and OEM production. Most cosmetics companies don’t have independent production lines, and usually entrust foundries to produce finished cosmetics. Among them, new domestic brands adopt OEM mode for the sake of cost and new product listing efficiency. The rapid expansion of the cosmetics market and the rise of local brands have promoted the development of the domestic cosmetics OEM market. In recent years, with the gradual maturity of China’s cosmetics supply chain, head cosmetics foundries such as Northbell, Cosmeishi China and Shanghai Zhenchen have cooperated closely with many brands at home and abroad, and the market entry threshold of cutting-edge cosmetics brands has continued to decline.

Domestic cosmetics retail online and offline show a trend of integration, promoting the development of beauty collection stores.

In 1990s, international high-end cosmetics brands represented by L ‘Oré al and Lancome entered the China market, taking department store counters as the main channel, which gradually cultivated domestic residents’ awareness of cosmetics consumption and promoted the establishment of marketing awareness of domestic cosmetics industry. Around 2000, a group of regional distributors of foreign brands familiar with cosmetics operation skills began to establish their own domestic brands, and the embryonic forms of classic domestic products such as Marubi, Zirantang and Polaiya were born, which led to the development of traditional beauty collection stores with lower threshold and wider distribution. Around 2012, the growth rate of cosmetics industry was dragged down by weak macro demand, and the competition in offline channels intensified. Domestic and international brands touched the net one after another, and they developed with the help of two waves of dividends from traditional e-commerce and new media e-commerce. However, in recent years, with the high operating cost of e-commerce, the online traffic dividend has declined, high-end products have driven the counter-cyclical growth of the cosmetics industry, and the value of offline channels in terms of user experience and brand building has once again been valued. The channels have shown a trend of online and offline integration, and new beauty collection stores have emerged, driving the beauty collection store channel generate to show new growth vitality.

Traditional VS new business model of beauty cosmetics collection shop

The new beauty collection shop is more suitable for the needs and preferences of contemporary young consumers.

The target customers of the new beauty collection store are directed at young people, so the selection of products and the layout of scenes are all around young consumers who pay attention to experience and cost performance. On the one hand, the new beauty collection store is more tolerant of cutting-edge brands, and cooperates with many online celebrity beauty brands full of design and personality; On the other hand, the new beauty collection store provides consumers with high-value scenes that are convenient for social punching through very stylish store decoration, and at the same time adopts light BA mode to create free shopping space.

Industry insight of beauty collection store

The Driving Force for the Development of New Beauty Collection Store: Client

Consumer demand of new generation beauty users: pursuing scene experience

The business areas of offline channels such as beauty collection stores are mainly large business districts, which provide consumers with comprehensive and diverse cosmetic products through rich brand structure and product levels while satisfying convenience. On-site trial can help consumers fully feel the products in a one-stop shopping scene, and make purchase decisions that best meet their personal needs, and its strong experience attributes far exceed online channels. According to the survey data, nearly 70% of consumers choose to buy cosmetic products offline because they want to try them on the spot. Specifically, in terms of product categories, cosmetic tools, cosmetics and skin care products have the highest willingness to buy offline, and more than 90% of consumers have tried and bought these products offline. In addition, the offline purchase intention of perfume fragrance and sunscreen products has reached more than 80%.

Consumer demand of new generation beauty users: high acceptance of domestic products

Multiple factors, such as consumption upgrading and the rise of national tide, have jointly promoted the rise of local beauty brands. Many new brands have opened the market with product innovation and diversified marketing models, and achieved breakthroughs under the long-term strong brand effect of international brands. The new generation of beauty consumers, mainly young people, have a higher acceptance of new things, have a more personalized evaluation system in the choice of beauty consumption, are not obsessed with big names, and pay more attention to face value, efficacy, reputation and cost performance. According to the survey data, consumers have a high acceptance of domestic brands, and the proportion of consumers who tend to buy domestic traditional brands and emerging brands is over 40%. Another 34.3% of consumers have no obvious preference for domestic and foreign brands, and pay more attention to whether the products themselves are suitable for them.

Consumer demand of new generation beauty users: market gap of "sample economy"

Beauty product samples can make consumers invest lower trial and error costs when fully trying new brands or new products, and it is easier to make purchase decisions, so they can play a greater role in attracting new users and promoting formal dress purchase, and become an important marketing contact for brands. Samples usually reach consumers in the form of brand gifts and holiday suits, and there are few formal channels to sell samples separately in the market. The new beauty collection store captures the demand of the new generation of beauty users for sample products, and sells them as independent products in the store, which can not only attract passengers, but also generate revenue. According to the survey data, users who spend 300-500 yuan per month on cosmetics are most likely to be attracted by the samples, and then go to the new beauty collection store for consumption.

The driving factor of the development of new beauty collection store: brand end

Demand for offline channel expansion of emerging beauty brands: high operating cost of online traffic

The domestic e-commerce industry has entered a stage of rapid growth since 2010. With the mature development of e-commerce, more and more businesses are pouring into the online market, traffic competition is becoming increasingly fierce, e-commerce dividends are gradually declining, and market growth is slowing down. At present, the online platform channels are diversified, and the distribution of consumers is decentralized and the e-commerce traffic is fragmented, which makes it more difficult to obtain customers. Beauty brands, especially domestic emerging beauty brands, have been able to rise rapidly through online channels in recent years, but at the same time, they are faced with the problems of high online traffic cost and continuous increase in marketing and promotion expenses. Expanding offline sales channels and reaching consumers in multiple dimensions will become a breakthrough for beauty brands to achieve long-term development. The new beauty collection store provides a tonal matching channel for emerging beauty brands, which increases brand exposure. At the same time, on the basis of sales, it empowers the brand operation value of the channel. For example, H.E.A.T likes to provide data feedback for the brand, helping the brand to intuitively understand the consumer’s preferences and needs.

Demand for offline channel expansion of emerging beauty brands: the cost of opening independent stores offline is high.

With the rising real estate prices and labor costs in recent years, the cost of facade rent and employee expenses of single-brand beauty stores has increased, and domestic emerging beauty brands have taken on higher operational risks, especially in the initial stage of development and market grabbing. The channel model of beauty collection stores is conducive to reducing the pressure on funds, inventory and operation of emerging beauty brands. For overseas brands, the sales of brands in China are mainly based on the distribution agent model, and department stores or independent stores are mostly located in first-and second-tier cities. The distribution of offline channels in low-tier cities requires fixed costs and labor costs borne by dealers. The model of brand counters or independent stores is risky in the sinking market, and it is relatively difficult to reach. The model of beauty collection stores can alleviate the account period and inventory pressure of dealers to a certain extent, and at the same time meet the demand of consumers for overseas brands in the sinking market.

Demand for offline channel expansion of emerging beauty brands: traditional beauty collection stores have high entry barriers.

The purchasing mode of traditional beauty collection stores in China mainly includes consignment and distribution: under the consignment mode, the beauty collection stores adopt actual sales and settlement, and the goods are delivered directly by the brand; Under the distribution mode, the beauty collection store signed a batch sales order with the brand, and the ownership of the goods actually transferred. The traditional beauty collection store has obvious advantages in supply chain, stable channel sales, strong voice, high proportion of consignment mode, sales risk borne by the brand, and relatively long account period. At the same time, the traditional beauty collection store has a certain threshold for the purchase choice of emerging beauty brands because of the consideration of marketing. The purchase mode of new beauty collection stores is mainly one-time buyout, and the account period and supply discount are more friendly to the new brands of the country. On the other hand, the entry of new explosive products attracts consumers to the store, and also brings passenger flow to the new beauty collection store, realizing two-way empowerment.

The Driving Force for the Development of New Beauty Collection Store: Capital End

Players in the new beauty collection store have been favored by capital many times.

The format of the new beauty collection store keeps up with the changes in the new offline retail scene, and has become a "flow harvester" in major business districts with its strong appeal to young consumers. Therefore, it has received great attention from capital and has been frequently financed in recent years. Among them, Colorist, Plum Blossom and WOWCOLOUR have received several rounds of financing, and the financing scale has reached several hundred million yuan; In addition, rising stars such as NoisyBeauty, Hi Burning and Black Hole have also won the favor of well-known investment institutions such as Gaochun Venture Capital and Zhenge Fund. With the help of capital, the new beauty collection store industry has entered the stage of staking.

Market scale of beauty cosmetics collection store

The overall scale of the industry has grown steadily, and the proportion of new beauty collection stores has increased.

With the advantages of multi-brand operation and location close to consumers, the beauty collection store channel can help cooperative brands to effectively explore the market. Watsons, which is positioned in the mass market, and Sephora, which is positioned in the middle and high-end market, have gradually become the mainstream of domestic traditional beauty collection stores after years of deep cultivation, and their chain stores in China have driven the growth of the market scale of traditional beauty collection stores. Since 2019, domestic new beauty collection stores have started to develop, and innovative brands represented by colorists and plum blossoms have emerged one after another, which has had a certain impact on traditional beauty collection stores. At present, the new beauty collection store industry is in transition from the embryonic stage to the stable development stage. In 2020, the domestic new beauty collection store will account for 7.6% of the total beauty collection store market, and its market share is expected to increase to 15.8% in 2023, and the market size is expected to reach 13 billion yuan.

Industry atlas of beauty cosmetics collection shop

The beauty collection store industry is scattered and there are many players.

The head players of traditional beauty collection stores mainly include Watsons, a chain brand of beauty cosmetics and daily chemicals, and Sephora, which focuses on high-end selected brands in Europe and America and its own brands. The new beauty collection store is represented by the colorist under KK Group, WOWCOLOUR under the famous products and the plum originated from online. Colorists and WOWCOLOUR focus on cost-effective domestic and foreign beauty brands, opening hundreds of stores all over the country; Huamei and Heikong mainly sell overseas big-name and niche brands, positioning high-end, and mainly opening street stores in first-tier and new first-tier cities. Other players’ stores are more regional and smaller in scale, and their brand positioning is different. NOISYBeauty, Dongdian West Point and other players cut into the track from the sinking market.

Beauty cosmetics jihe branch industry concentration degree

Many players in beauty collection stores adopt differentiated strategies to cut into the market, and the industry tends to be integrated.

Players in the beauty collection store industry can be divided according to players’ background, brand positioning and store area. In the background of players, it can be divided into independent new brands, retail brand incubation and department store incubation, and the beauty collection stores incubated by the group may be supported in terms of capital and supply chain; In terms of brand positioning and store area, the brand stores located in the high-end niche are mainly large stores, while the players located in the cost-effective and sinking market mainly operate medium-sized stores. In terms of industry structure, the traditional beauty collection store industry developed earlier and the market concentration was higher, while the new beauty collection store is still in a period of rapid development. In the future, head players are expected to gradually increase their market share through industry integration.

Core competitive elements of new beauty cosmetics collection store

The core competitive advantages of the new beauty collection store are embodied in three aspects: people, goods and market

In order to maintain benign operation and enhance differentiated advantages, the new beauty collection store needs to optimize the service quality and professionalism of the store BA in terms of "people", and requires the management team to be forward-looking in important decisions such as selecting products and opening stores. In terms of "goods", the new beauty collection store needs to match the consumer’s demand preferences to the greatest extent in brand selection, and enhance the interaction with consumers through diversified marketing activities; Improve the supply chain capacity and quality, ensure the regularity of goods, improve the turnover efficiency and control the inventory water level. In terms of "field", new beauty collection stores are usually located in popular areas with dense traffic in key cities, while paying attention to convenient transportation and location in business districts, such as subway floors, escalators or the most conspicuous places near entrances and exits; The decoration style in the store has a strong sense of design, and at the same time, the long-term appeal to consumers is enhanced through regular adjustment of decoration and shelves.

Prospect of the future trend of beauty cosmetics collection store

Long-term challenge of new beauty cosmetics collection store

The long-term profit model needs to be verified: low customer unit price and low efficiency.

At the same time of large-scale expansion, the long-term profitability of the new beauty collection store still needs to be verified by the market, and its uncertainty is reflected in many aspects: in terms of passenger flow scale, the new beauty collection store attracts the first batch of young consumers in the city to punch in with its design-conscious store decoration and novel scene experience, but after the novelty gradually ebbs, it still needs stores to give full play to their advantages in product selection to maintain the sustainability of passenger flow; In terms of pallet structure, stores may optimize the store model by increasing the proportion of high-margin products such as cosmetics, niche brands and exclusive agency brands, but it is still uncertain whether the low-margin products and the passenger flow attracted by samples can be converted into the purchasing power of high-margin products; In terms of expenses, the location of new beauty collection stores is usually located at no cost to attract passengers and make positioning. The high rental cost for this purpose is also one of the main reasons for the low efficiency and difficulty in making profits.

Price advantage impact of other channels such as online and duty-free shops.

According to the survey data, 42.2% of the consumers who choose to shop in the new beauty collection store said that one of the main reasons is that the product prices of the new beauty collection store are cheaper than those of department stores and online official stores. Compared with the official channels where there are few discounts except shopping festivals and live broadcast rooms, the price of the new beauty collection store does have certain advantages intuitively. However, the rise of the domestic duty-free market has a certain impact on the price advantage of new beauty collection stores, even without considering the activities such as sample giving and point redemption through official channels. Take HARMAY as an example. The retail price of 30ml Hailan Mystery Essence Cream is 1292 yuan, which is 15% off the official price, while Sanya International Duty Free City is priced at only 1180 yuan. Due to the great difference in pricing between international brands at home and abroad, the pricing of Taobao Haitao purchasing stores is mostly around 800 yuan. In contrast, the price advantage of the new beauty collection store is not obvious, and it is difficult to attract price-sensitive consumers for a long time.

The opaque supply of goods and the stricter regulatory environment will make the continuous supply of products face uncertainty.

At present, the supply channels of new beauty collection stores in China mainly include: 1) purchasing in large quantities through department store counters, usually obtaining some price discounts and tying a large number of samples; 2) through the purchase of dealers or agents, merchants specializing in wholesale samples have also been formed in the process of industry development; 3) Secondary sales of large hotels, mainly care and fragrance products; 4) A small number of beauty collection stores are authorized by brands to directly purchase products, which are mainly authorized by small and medium-sized overseas brands and domestic brands, and most products are not directly authorized by brands. In addition, some new beauty collection stores take sample products as an important drainage method, which has the problem of opaque supply. With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, beauty collection stores with samples as their selling points may adjust their procurement channels, and there is some uncertainty in the continuous supply of products.

Future trends of new beauty cosmetics collection stores

The operation mechanism of the big store model is healthier

At present, the operation types of new beauty collection stores in China mainly include small stores and big stores. Small-store model is conducive to expanding the market in the early stage, but the speed of opening stores is too fast, and there is a mismatch between the customer quality of some stores and the positioning of new beauty collection stores, especially in the case of limited brand building and supply chain management capabilities, consumers are not sticky enough, which affects the sales and profitability of stores and leads to the closure of stores. Comparatively speaking, the location of large stores with an area of 500 square meters or even more than 1,000 square meters is usually the landmark core business district of the city. The business district has its own high passenger flow, rich SKUs in stores, better shopping scene design experience, better floor efficiency performance of stores, and it is not easy to close stores. The "one city, one store" big store model will become an important development direction of the new beauty collection store industry in the future.

Category and brand structure tend to be diversified, and the pallet structure is optimized.

The early product layout of domestic new beauty collection stores mainly focused on make-up, which attracted consumers to enter the store to try on makeup and achieved the purpose of drainage. However, cosmetic products generally have a long use cycle and low consumption frequency, which affects product repurchase. According to the survey data, only 15.8% of users said that they bought makeup most frequently in different categories of cosmetics, while the proportion of users who chose to buy skin care products most frequently was as high as 60.1%. As a fast-growing category, the domestic demand of perfume is gradually increasing, which makes the selection strategy of new beauty collection stores inclined. The new beauty collection store will gradually adjust the category structure and increase the proportion of skin care products and perfume products. In terms of brand types, the new beauty collection store has relatively strong bargaining power and higher gross profit for domestic cutting-edge brands and overseas niche brands, and will become the future development direction of the new beauty collection store.

Original title: China Beauty Collection Store Industry Report in 2021

　　There is still more than a month.

　　Chinese New Year is coming!

　　I hope to lift the ban and set off fireworks and firecrackers

　　More and more voices.

　　recent days

　　Guangdong issued fireworks and firecrackers in many places.

　　Guangzhou

　　Huadu district: fireworks and firecrackers are not allowed in these areas.

　　A few days ago, Huadu District issued a notice delineating the scope of the area where fireworks and firecrackers are prohibited. The notice shall come into force as of the date of issuance and shall be valid for 5 years.

　　No fireworks area:

　　Swipe up to read

　　The following villages (communities) around Baiyun International Airport: Guangya Street Guangtang Village, tuanjie village, Huashan Town Donghu Village, Xiaobu Village, Pingdong Village, Pingshan Wei Village, Luochang Village, Huadong Town Tianhe Village, Jiuhu Village, Fenggang Village, Sanfeng Village, Jiuyi Village, Promotion Community, Xiangshan Village, Nanxi Village, Shanxia Village, Yong Guang Village, Datang Village and Qizhuang Village.

　　Huadu District Xinhua Street, Huacheng Street, Xiuquan Street, Xinya Street and Timian Town, and the central city of Shiling Town (the area east of Shiling Avenue and west of China Southern Airlines Avenue, south of Shanyou Tourist Avenue, east and north of Shiling Viaduct of Xuguang Expressway).

　　At the same time, Huadu District will publicize the list of 48 fireworks and firecrackers retail stores (points) that will meet the site selection requirements. The list is as follows:

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　　Panyu district: fireworks and firecrackers can be set off in time-limited areas.

　　Recently, the Emergency Management Bureau of Panyu District, Guangzhou released information, and Panyu District has formulated the Planning Plan for Distribution of Fireworks and Firecrackers Retail Operation in Panyu District, Guangzhou.

　　There are 27 fireworks retail stores planned in Panyu, including 4 in Xinzhao Town, 7 in Hualong Town, 10 in Shilou Town and 6 in Shiqi Town, all of which are specialized stores, and the business license is valid for 2 years.

　　It is reported that the licensed business hours of fireworks and firecrackers retail stores are: December 21 to January 15 of the lunar calendar (including the Spring Festival and Lantern Festival) and April 25 to the seventh day of May of the lunar calendar (including the Dragon Boat Festival). Business scope: only C and D fireworks and firecrackers are allowed, and A and B fireworks and firecrackers are strictly prohibited.

　　Nansha District: Fireworks and firecrackers can be set off in time-limited areas.

　　The People’s Government of Nansha District recently issued the Notice on Delineating the Area of Prohibiting and Restricting Fireworks and Firecrackers in Nansha District, which will come into force as of the date of issuance and will be valid for 5 years.

　　The circular made it clear that fireworks and firecrackers are prohibited throughout the year in Nansha Street and Longxue Street, and in Xiaohu Island and Shazai Island in huangge town.

　　Nansha District is a restricted area where fireworks and firecrackers are not listed. It can be set off on the whole day of Lunar New Year’s Eve, the first day and the second day of the first month, the third day of the first month to the fifteenth day of the first month, the Dragon Boat Festival and the Mid-Autumn Festival from 7: 00 to 24: 00, and it is forbidden to set off at other times. Class C and D personal fireworks can be set off, and Class A and Class B fireworks and lanterns are strictly prohibited.

　　Zengcheng District: Fireworks and firecrackers are prohibited in these areas.

　　The Notice of Zengcheng District People’s Government on Setting a Zone Prohibited from Fireworks and Firecrackers in Zengcheng District, issued by Zengcheng District, will come into effect on January 1, 2024, with a validity period of five years, and it is clear that fireworks and firecrackers are prohibited in the following areas: from the east to the west bank of Zengjiang River, from the south to Jiguang Expressway, from the west to the Pearl River Delta Ring Expressway, and from the north to the north of Guangshan Highway; Within the core area of Zengcheng Economic and Technological Development Zone.

　　Zhuhai Jinwan

　　Recently, the Zhuhai Economic and Technological Development Zone Management Committee of Jinwan District People’s Government of Zhuhai issued a notice on the safety management requirements for setting off fireworks and firecrackers in 2024. The requirements are as follows:

　　Set a no-discharge zone in Jinwan District (Development Zone), and fireworks and firecrackers are strictly prohibited at any time in the no-discharge zone. No discharge area:

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　　According to the relevant provisions of "Safety and Quality of Fireworks and Firecrackers", the types of fireworks and firecrackers that are allowed to be discharged by businesses and individuals in non-prohibited discharge areas are Class C and Class D.

　　Foshan Gaoming

　　In the Spring Festival of 2024, fireworks and firecrackers can be set off in Gaoming District. The reporter was informed that Gaoming District has studied and organized the implementation of a new round of fireworks and firecrackers business (retail) distribution planning, and initially plans to distribute 11 fireworks and firecrackers sales points in the whole district to meet the needs of citizens to set off fireworks and firecrackers on holidays.

　　The relevant staff of the District Emergency Management Bureau also revealed that the layout plan is as follows: lotus town Street, yanghe town and Genghe Town each set up three fireworks retail outlets, and Mingcheng Town set up two fireworks retail outlets, with a total of 11 fireworks sales outlets in the whole region. The specific layout and implementation of each retail point will be the responsibility of the town (street) emergency management department. The planning period is 2 years. After the expiration of 2 years, the relevant departments of the district will plan and set up fireworks retail outlets according to the actual situation.

　　Humen, Dongguan

　　The People’s Government of Humen Town, Dongguan issued an open letter to the general public on safety precautions in the field of fireworks and firecrackers, which mentioned:

　　Humen Town is a restricted area for fireworks and firecrackers. The restricted time is from Lunar New Year’s Eve to the first day of the first month, from the second day of the first month to the fifteenth day of the first month, and from 6: 00 to 23: 00 every day on Tomb-Sweeping Day, Dragon Boat Festival and Double Ninth Festival. Fireworks and firecrackers can be set off at other times.

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　　Jiangmen Kaiping

　　The Kaiping Municipal People’s Government recently issued a notice on the delineation of areas where fireworks and firecrackers are prohibited, and fireworks and firecrackers are prohibited throughout the year within the no-burn area. The notice will come into force on January 1, 2024 and will be valid until December 31, 2028.

　　The red line of the fireworks and firecrackers no-burn zone is defined as follows: from Zhenhua in the east, from Donghuicheng in the west, from Jingtou in the south, and from Dongle Village in the north, including Xianglong area, some areas of Jingtou community and bridges and roads connecting the no-burn zones.

　　Outside the red line of the no-burn zone, within the administrative area of Sanbu Sub-district Office and Changsha Sub-district Office, completed and newly built residential quarters with closed management in the future are included in the no-burn zone.

　　Fireworks are beautiful.

　　But you should also pay attention when setting off.

　　Fire safety and personal safety!

　　Comprehensive Southern News Network, Guangzhou Daily and Emergency Management Department

　　A few days ago, the Ministry of Finance announced the national lottery sales in December 2023.

　　In December, the national lottery sales totaled 53.284 billion yuan, a year-on-year decrease of 8.565 billion yuan or 13.8%. Among them, the sales of sports lottery institutions was 35.808 billion yuan, a year-on-year decrease of 14.211 billion yuan or 28.4%. Mainly due to the high base of the pulling factors of the football World Cup in the same period last year.

　　Compared with the same period in 2022, in December 2023, the lottery sales in different provinces in China were mixed, among which Hunan, Guangdong, Chongqing and Xinjiang increased more, while Jiangsu, Zhejiang, Shandong and Sichuan decreased more.

　　From January to December, the national lottery sales totaled 579.696 billion yuan, an increase of 155.044 billion yuan or 36.5%. Among them, the sales of sports lottery institutions was 385.255 billion yuan, an increase of 108.733 billion yuan or 39.3%. Compared with the same period in 2022, lottery sales in all provinces in China have increased, with Guangdong, Jiangsu, Zhejiang and Shandong increasing more.