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A few days ago, I talked with my friends about the changes over the years. Many people talked about the reunion after graduation, and the most amazing ones were the old classmates.Changes in figure.

When I was studying, I was full of energy, including physical education class, sports fields and various ball games. When I was young, my basic metabolism was also strong. Even if I had enough food every meal, I would still worry about my thin figure. Girls still have collagen all over their faces even without expensive skin care products.

After the age of 30, whether it is career or health, it will be a turning point in life.It may not take three or five years for people to pull out an insurmountable gap.

Running and not running are two completely different lives. What’s the difference in five years?

First of all,The body will be very different.

After the age of 30, the metabolism slowly decreases.About 5% to 10% every ten years.This means that even if you eat as much as you used to, you will gradually get fat. Some people say that drinking water will make you fat, and many factors are due to the decline of basal metabolism.

If you don’t exercise, with eating, drinking and having fun, many middle-aged people will unconsciously gain weight, and soon you will find that the middle-aged image is possessed, which will naturally look greasy.

On the contrary,If you can keep your exercise habits and run regularly, you can make up for the decreased basal metabolism.At least you won’t get fat so soon. You can still maintain your youthful image at the reunion 10 years after graduation. Even some friends who like fitness can practice mermaid line, vest line, peach hip and unicorn arm. This figure is really enviable.

Second, the obvious advantages of physical fitness.

After the age of 30, the secretion of growth hormone decreases. If we lack a certain intensity of exercise in our lives, our skeletal muscle will decrease by 1% to 2% every year.

The best medicine to fight aging is to keep exercising.People who run regularly have good cardiopulmonary function, tight muscles and well-proportioned figure.

Many people feel that after running for a period of time, they become less tired. In fact, this is the performance of improving their physical fitness.

The body is the capital of the revolution. The better the physical fitness, the less likely it is to get tired.When we are tired, our brain will be deprived of oxygen, and we will yawn uncontrollably. This is that our body is helping you to increase your oxygen intake.

And running can improve people’s aerobic capacity, so that the body will never lack oxygen and be full of vitality.

Under the heavy study burden and work pressure, running is the best choice if you want to keep your body full and your brain awake.

Third, the difference between face value and temperament

After the age of 30, with the growth of age, the skin gradually relaxes, and the face value will also drop greatly. I have been working in front of the computer for a long time, hunched unconsciously, keyboard player, and temperament gradually declined.

For people who insist on running for a long time, due to sweating every day and expelling toxins from the body, the skin will become tight, smooth and elastic, and people who lose their facial features will become more stereoscopic.

If you don’t exercise, you can’t enjoy the benefits of exercise. With the growth of age, the aging speed of the body will also accelerate, and the function will also decline rapidly.

Running may not have an immediate effect on your appearance, but if you keep running, you will feel happy and confident. Every time you finish running, you will sweat profusely and take a cold bath, feeling as if you have become lighter and better.

In the long run,Running regularly helps to shape your body.And a good figure is the embodiment of self-discipline. I think you will become more and more confident because of your appearance, and self-confidence will bring you a unique temperament.

Fourth, the difference of state

Runners tend to be more self-disciplined, such as going to bed early and getting up early, eating properly and exercising regularly. Because you want better exercise effect, besides the necessary running training, you need to adjust your daily diet, exercise habits and work and rest habits.

On the contrary, people who don’t exercise are not necessarily wasting their time, but they often show indulgence and laziness in their diet and living habits: playing mobile phones, indulging in games, staying up late and so on.

After a few years, the pressure of life and work will make people bow their heads. If you feel mental stress for a long time, your state will become low and your eyes will gradually dim. People who insist on running can release pressure and collect positive energy during exercise, and their mood is still full, their eyes are still transparent and their vitality is still the same.

After all, there is a big difference between running and not running, whether it is health index or mental outlook. So what kind of person would you choose to be?If you want to change yourself, you might as well start now!

After running, what do you think is different from your peers?

2021 China Beauty Cosmetics Collection Store Industry Report Original iResearch

Research report on beauty cosmetics collection shop

Core summary:

Concept definition: Beauty Collection Store is an offline retail format that integrates multi-category and multi-brand cosmetic products in one store. It provides end consumers with product display, experience and sales services including cosmetics, skin care products, personal care, perfume, sunscreen products, cosmetic instruments and tools.

Business model: The structural changes of domestic beauty consumers have spawned new demands for beauty collection stores. Compared with traditional beauty collection stores, the business model of new beauty collection stores has achieved innovative changes in people, goods and fields.

Driving factors: traditional beauty collection stores have been deeply involved in the domestic market for many years, and their large-scale store expansion has promoted market growth. The new beauty collection store has achieved rapid development in recent years under the joint drive of client, brand and capital.

Market size: In 2020, the market size of China beauty collection stores will be 41.9 billion yuan, of which the proportion of new beauty collection stores will reach 7.6%. With the transition from the embryonic stage to the stable development stage of the new beauty collection store industry, its market share is expected to increase to 15.8% in 2023, and the market scale is expected to reach 13 billion yuan.

Trend insight: the just-needed attributes of the offline beauty channels and the integration opportunities of the domestic beauty collection store industry have long-term favorable investment prospects. Optimizing the product pallet structure and choosing a healthier operation mode will become an important development direction of the beauty collection store industry in the future.

Analysis of Business Model of Beauty Collection Store

Market development background of beauty cosmetics collection store

Under the background of Yan value economy, the market scale of cosmetics industry has grown steadily.

The "14th Five-Year Plan" defined the brand creation action of China, and proposed to protect and develop Chinese time-honored brands, enhance the influence and competitiveness of independent brands, and take the lead in cultivating high-end brands belonging to China in the consumer fields such as cosmetics, clothing, home textiles and electronic products. The future development prospects of the cosmetics industry can be expected. In 2020, China’s cosmetics market will reach 430.3 billion yuan. In the next three years, the overall market size is expected to maintain a stable and sustained growth of about 10% after the epidemic is repaired, and it will reach 600 billion yuan in 2023. As the largest category in the cosmetics industry, skin care products will account for about 55% of the market in 2020, and the growth rate will tend to be stable; In contrast, cosmetics, perfumes, men’s cosmetics and other sub-categories have greater growth potential.

The domestic cosmetics supply chain has gradually matured.

The upstream of the cosmetics industry chain mainly includes raw material suppliers and cosmetics manufacturers who produce cosmetics raw materials and packaging materials. Cosmetic manufacturers mainly adopt two modes: independent production and OEM production. Most cosmetics companies don’t have independent production lines, and usually entrust foundries to produce finished cosmetics. Among them, new domestic brands adopt OEM mode for the sake of cost and new product listing efficiency. The rapid expansion of the cosmetics market and the rise of local brands have promoted the development of the domestic cosmetics OEM market. In recent years, with the gradual maturity of China’s cosmetics supply chain, head cosmetics foundries such as Northbell, Cosmeishi China and Shanghai Zhenchen have cooperated closely with many brands at home and abroad, and the market entry threshold of cutting-edge cosmetics brands has continued to decline.

Domestic cosmetics retail online and offline show a trend of integration, promoting the development of beauty collection stores.

In 1990s, international high-end cosmetics brands represented by L ‘Oré al and Lancome entered the China market, taking department store counters as the main channel, which gradually cultivated domestic residents’ awareness of cosmetics consumption and promoted the establishment of marketing awareness of domestic cosmetics industry. Around 2000, a group of regional distributors of foreign brands familiar with cosmetics operation skills began to establish their own domestic brands, and the embryonic forms of classic domestic products such as Marubi, Zirantang and Polaiya were born, which led to the development of traditional beauty collection stores with lower threshold and wider distribution. Around 2012, the growth rate of cosmetics industry was dragged down by weak macro demand, and the competition in offline channels intensified. Domestic and international brands touched the net one after another, and they developed with the help of two waves of dividends from traditional e-commerce and new media e-commerce. However, in recent years, with the high operating cost of e-commerce, the online traffic dividend has declined, high-end products have driven the counter-cyclical growth of the cosmetics industry, and the value of offline channels in terms of user experience and brand building has once again been valued. The channels have shown a trend of online and offline integration, and new beauty collection stores have emerged, driving the beauty collection store channel generate to show new growth vitality.

Traditional VS new business model of beauty cosmetics collection shop

The new beauty collection shop is more suitable for the needs and preferences of contemporary young consumers.

The target customers of the new beauty collection store are directed at young people, so the selection of products and the layout of scenes are all around young consumers who pay attention to experience and cost performance. On the one hand, the new beauty collection store is more tolerant of cutting-edge brands, and cooperates with many online celebrity beauty brands full of design and personality; On the other hand, the new beauty collection store provides consumers with high-value scenes that are convenient for social punching through very stylish store decoration, and at the same time adopts light BA mode to create free shopping space.

Industry insight of beauty collection store

The Driving Force for the Development of New Beauty Collection Store: Client

Consumer demand of new generation beauty users: pursuing scene experience

The business areas of offline channels such as beauty collection stores are mainly large business districts, which provide consumers with comprehensive and diverse cosmetic products through rich brand structure and product levels while satisfying convenience. On-site trial can help consumers fully feel the products in a one-stop shopping scene, and make purchase decisions that best meet their personal needs, and its strong experience attributes far exceed online channels. According to the survey data, nearly 70% of consumers choose to buy cosmetic products offline because they want to try them on the spot. Specifically, in terms of product categories, cosmetic tools, cosmetics and skin care products have the highest willingness to buy offline, and more than 90% of consumers have tried and bought these products offline. In addition, the offline purchase intention of perfume fragrance and sunscreen products has reached more than 80%.

Consumer demand of new generation beauty users: high acceptance of domestic products

Multiple factors, such as consumption upgrading and the rise of national tide, have jointly promoted the rise of local beauty brands. Many new brands have opened the market with product innovation and diversified marketing models, and achieved breakthroughs under the long-term strong brand effect of international brands. The new generation of beauty consumers, mainly young people, have a higher acceptance of new things, have a more personalized evaluation system in the choice of beauty consumption, are not obsessed with big names, and pay more attention to face value, efficacy, reputation and cost performance. According to the survey data, consumers have a high acceptance of domestic brands, and the proportion of consumers who tend to buy domestic traditional brands and emerging brands is over 40%. Another 34.3% of consumers have no obvious preference for domestic and foreign brands, and pay more attention to whether the products themselves are suitable for them.

Consumer demand of new generation beauty users: market gap of "sample economy"

Beauty product samples can make consumers invest lower trial and error costs when fully trying new brands or new products, and it is easier to make purchase decisions, so they can play a greater role in attracting new users and promoting formal dress purchase, and become an important marketing contact for brands. Samples usually reach consumers in the form of brand gifts and holiday suits, and there are few formal channels to sell samples separately in the market. The new beauty collection store captures the demand of the new generation of beauty users for sample products, and sells them as independent products in the store, which can not only attract passengers, but also generate revenue. According to the survey data, users who spend 300-500 yuan per month on cosmetics are most likely to be attracted by the samples, and then go to the new beauty collection store for consumption.

The driving factor of the development of new beauty collection store: brand end

Demand for offline channel expansion of emerging beauty brands: high operating cost of online traffic

The domestic e-commerce industry has entered a stage of rapid growth since 2010. With the mature development of e-commerce, more and more businesses are pouring into the online market, traffic competition is becoming increasingly fierce, e-commerce dividends are gradually declining, and market growth is slowing down. At present, the online platform channels are diversified, and the distribution of consumers is decentralized and the e-commerce traffic is fragmented, which makes it more difficult to obtain customers. Beauty brands, especially domestic emerging beauty brands, have been able to rise rapidly through online channels in recent years, but at the same time, they are faced with the problems of high online traffic cost and continuous increase in marketing and promotion expenses. Expanding offline sales channels and reaching consumers in multiple dimensions will become a breakthrough for beauty brands to achieve long-term development. The new beauty collection store provides a tonal matching channel for emerging beauty brands, which increases brand exposure. At the same time, on the basis of sales, it empowers the brand operation value of the channel. For example, H.E.A.T likes to provide data feedback for the brand, helping the brand to intuitively understand the consumer’s preferences and needs.

Demand for offline channel expansion of emerging beauty brands: the cost of opening independent stores offline is high.

With the rising real estate prices and labor costs in recent years, the cost of facade rent and employee expenses of single-brand beauty stores has increased, and domestic emerging beauty brands have taken on higher operational risks, especially in the initial stage of development and market grabbing. The channel model of beauty collection stores is conducive to reducing the pressure on funds, inventory and operation of emerging beauty brands. For overseas brands, the sales of brands in China are mainly based on the distribution agent model, and department stores or independent stores are mostly located in first-and second-tier cities. The distribution of offline channels in low-tier cities requires fixed costs and labor costs borne by dealers. The model of brand counters or independent stores is risky in the sinking market, and it is relatively difficult to reach. The model of beauty collection stores can alleviate the account period and inventory pressure of dealers to a certain extent, and at the same time meet the demand of consumers for overseas brands in the sinking market.

Demand for offline channel expansion of emerging beauty brands: traditional beauty collection stores have high entry barriers.

The purchasing mode of traditional beauty collection stores in China mainly includes consignment and distribution: under the consignment mode, the beauty collection stores adopt actual sales and settlement, and the goods are delivered directly by the brand; Under the distribution mode, the beauty collection store signed a batch sales order with the brand, and the ownership of the goods actually transferred. The traditional beauty collection store has obvious advantages in supply chain, stable channel sales, strong voice, high proportion of consignment mode, sales risk borne by the brand, and relatively long account period. At the same time, the traditional beauty collection store has a certain threshold for the purchase choice of emerging beauty brands because of the consideration of marketing. The purchase mode of new beauty collection stores is mainly one-time buyout, and the account period and supply discount are more friendly to the new brands of the country. On the other hand, the entry of new explosive products attracts consumers to the store, and also brings passenger flow to the new beauty collection store, realizing two-way empowerment.

The Driving Force for the Development of New Beauty Collection Store: Capital End

Players in the new beauty collection store have been favored by capital many times.

The format of the new beauty collection store keeps up with the changes in the new offline retail scene, and has become a "flow harvester" in major business districts with its strong appeal to young consumers. Therefore, it has received great attention from capital and has been frequently financed in recent years. Among them, Colorist, Plum Blossom and WOWCOLOUR have received several rounds of financing, and the financing scale has reached several hundred million yuan; In addition, rising stars such as NoisyBeauty, Hi Burning and Black Hole have also won the favor of well-known investment institutions such as Gaochun Venture Capital and Zhenge Fund. With the help of capital, the new beauty collection store industry has entered the stage of staking.

Market scale of beauty cosmetics collection store

The overall scale of the industry has grown steadily, and the proportion of new beauty collection stores has increased.

With the advantages of multi-brand operation and location close to consumers, the beauty collection store channel can help cooperative brands to effectively explore the market. Watsons, which is positioned in the mass market, and Sephora, which is positioned in the middle and high-end market, have gradually become the mainstream of domestic traditional beauty collection stores after years of deep cultivation, and their chain stores in China have driven the growth of the market scale of traditional beauty collection stores. Since 2019, domestic new beauty collection stores have started to develop, and innovative brands represented by colorists and plum blossoms have emerged one after another, which has had a certain impact on traditional beauty collection stores. At present, the new beauty collection store industry is in transition from the embryonic stage to the stable development stage. In 2020, the domestic new beauty collection store will account for 7.6% of the total beauty collection store market, and its market share is expected to increase to 15.8% in 2023, and the market size is expected to reach 13 billion yuan.

Industry atlas of beauty cosmetics collection shop

The beauty collection store industry is scattered and there are many players.

The head players of traditional beauty collection stores mainly include Watsons, a chain brand of beauty cosmetics and daily chemicals, and Sephora, which focuses on high-end selected brands in Europe and America and its own brands. The new beauty collection store is represented by the colorist under KK Group, WOWCOLOUR under the famous products and the plum originated from online. Colorists and WOWCOLOUR focus on cost-effective domestic and foreign beauty brands, opening hundreds of stores all over the country; Huamei and Heikong mainly sell overseas big-name and niche brands, positioning high-end, and mainly opening street stores in first-tier and new first-tier cities. Other players’ stores are more regional and smaller in scale, and their brand positioning is different. NOISYBeauty, Dongdian West Point and other players cut into the track from the sinking market.

Beauty cosmetics jihe branch industry concentration degree

Many players in beauty collection stores adopt differentiated strategies to cut into the market, and the industry tends to be integrated.

Players in the beauty collection store industry can be divided according to players’ background, brand positioning and store area. In the background of players, it can be divided into independent new brands, retail brand incubation and department store incubation, and the beauty collection stores incubated by the group may be supported in terms of capital and supply chain; In terms of brand positioning and store area, the brand stores located in the high-end niche are mainly large stores, while the players located in the cost-effective and sinking market mainly operate medium-sized stores. In terms of industry structure, the traditional beauty collection store industry developed earlier and the market concentration was higher, while the new beauty collection store is still in a period of rapid development. In the future, head players are expected to gradually increase their market share through industry integration.

Core competitive elements of new beauty cosmetics collection store

The core competitive advantages of the new beauty collection store are embodied in three aspects: people, goods and market

In order to maintain benign operation and enhance differentiated advantages, the new beauty collection store needs to optimize the service quality and professionalism of the store BA in terms of "people", and requires the management team to be forward-looking in important decisions such as selecting products and opening stores. In terms of "goods", the new beauty collection store needs to match the consumer’s demand preferences to the greatest extent in brand selection, and enhance the interaction with consumers through diversified marketing activities; Improve the supply chain capacity and quality, ensure the regularity of goods, improve the turnover efficiency and control the inventory water level. In terms of "field", new beauty collection stores are usually located in popular areas with dense traffic in key cities, while paying attention to convenient transportation and location in business districts, such as subway floors, escalators or the most conspicuous places near entrances and exits; The decoration style in the store has a strong sense of design, and at the same time, the long-term appeal to consumers is enhanced through regular adjustment of decoration and shelves.

Prospect of the future trend of beauty cosmetics collection store

Long-term challenge of new beauty cosmetics collection store

The long-term profit model needs to be verified: low customer unit price and low efficiency.

At the same time of large-scale expansion, the long-term profitability of the new beauty collection store still needs to be verified by the market, and its uncertainty is reflected in many aspects: in terms of passenger flow scale, the new beauty collection store attracts the first batch of young consumers in the city to punch in with its design-conscious store decoration and novel scene experience, but after the novelty gradually ebbs, it still needs stores to give full play to their advantages in product selection to maintain the sustainability of passenger flow; In terms of pallet structure, stores may optimize the store model by increasing the proportion of high-margin products such as cosmetics, niche brands and exclusive agency brands, but it is still uncertain whether the low-margin products and the passenger flow attracted by samples can be converted into the purchasing power of high-margin products; In terms of expenses, the location of new beauty collection stores is usually located at no cost to attract passengers and make positioning. The high rental cost for this purpose is also one of the main reasons for the low efficiency and difficulty in making profits.

Price advantage impact of other channels such as online and duty-free shops.

According to the survey data, 42.2% of the consumers who choose to shop in the new beauty collection store said that one of the main reasons is that the product prices of the new beauty collection store are cheaper than those of department stores and online official stores. Compared with the official channels where there are few discounts except shopping festivals and live broadcast rooms, the price of the new beauty collection store does have certain advantages intuitively. However, the rise of the domestic duty-free market has a certain impact on the price advantage of new beauty collection stores, even without considering the activities such as sample giving and point redemption through official channels. Take HARMAY as an example. The retail price of 30ml Hailan Mystery Essence Cream is 1292 yuan, which is 15% off the official price, while Sanya International Duty Free City is priced at only 1180 yuan. Due to the great difference in pricing between international brands at home and abroad, the pricing of Taobao Haitao purchasing stores is mostly around 800 yuan. In contrast, the price advantage of the new beauty collection store is not obvious, and it is difficult to attract price-sensitive consumers for a long time.

The opaque supply of goods and the stricter regulatory environment will make the continuous supply of products face uncertainty.

At present, the supply channels of new beauty collection stores in China mainly include: 1) purchasing in large quantities through department store counters, usually obtaining some price discounts and tying a large number of samples; 2) through the purchase of dealers or agents, merchants specializing in wholesale samples have also been formed in the process of industry development; 3) Secondary sales of large hotels, mainly care and fragrance products; 4) A small number of beauty collection stores are authorized by brands to directly purchase products, which are mainly authorized by small and medium-sized overseas brands and domestic brands, and most products are not directly authorized by brands. In addition, some new beauty collection stores take sample products as an important drainage method, which has the problem of opaque supply. With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, beauty collection stores with samples as their selling points may adjust their procurement channels, and there is some uncertainty in the continuous supply of products.

Future trends of new beauty cosmetics collection stores

The operation mechanism of the big store model is healthier

At present, the operation types of new beauty collection stores in China mainly include small stores and big stores. Small-store model is conducive to expanding the market in the early stage, but the speed of opening stores is too fast, and there is a mismatch between the customer quality of some stores and the positioning of new beauty collection stores, especially in the case of limited brand building and supply chain management capabilities, consumers are not sticky enough, which affects the sales and profitability of stores and leads to the closure of stores. Comparatively speaking, the location of large stores with an area of 500 square meters or even more than 1,000 square meters is usually the landmark core business district of the city. The business district has its own high passenger flow, rich SKUs in stores, better shopping scene design experience, better floor efficiency performance of stores, and it is not easy to close stores. The "one city, one store" big store model will become an important development direction of the new beauty collection store industry in the future.

Category and brand structure tend to be diversified, and the pallet structure is optimized.

The early product layout of domestic new beauty collection stores mainly focused on make-up, which attracted consumers to enter the store to try on makeup and achieved the purpose of drainage. However, cosmetic products generally have a long use cycle and low consumption frequency, which affects product repurchase. According to the survey data, only 15.8% of users said that they bought makeup most frequently in different categories of cosmetics, while the proportion of users who chose to buy skin care products most frequently was as high as 60.1%. As a fast-growing category, the domestic demand of perfume is gradually increasing, which makes the selection strategy of new beauty collection stores inclined. The new beauty collection store will gradually adjust the category structure and increase the proportion of skin care products and perfume products. In terms of brand types, the new beauty collection store has relatively strong bargaining power and higher gross profit for domestic cutting-edge brands and overseas niche brands, and will become the future development direction of the new beauty collection store.

Original title: China Beauty Collection Store Industry Report in 2021

　　There is still more than a month.

　　Chinese New Year is coming!

　　I hope to lift the ban and set off fireworks and firecrackers

　　More and more voices.

　　recent days

　　Guangdong issued fireworks and firecrackers in many places.

　　Guangzhou

　　Huadu district: fireworks and firecrackers are not allowed in these areas.

　　A few days ago, Huadu District issued a notice delineating the scope of the area where fireworks and firecrackers are prohibited. The notice shall come into force as of the date of issuance and shall be valid for 5 years.

　　No fireworks area:

　　Swipe up to read

　　The following villages (communities) around Baiyun International Airport: Guangya Street Guangtang Village, tuanjie village, Huashan Town Donghu Village, Xiaobu Village, Pingdong Village, Pingshan Wei Village, Luochang Village, Huadong Town Tianhe Village, Jiuhu Village, Fenggang Village, Sanfeng Village, Jiuyi Village, Promotion Community, Xiangshan Village, Nanxi Village, Shanxia Village, Yong Guang Village, Datang Village and Qizhuang Village.

　　Huadu District Xinhua Street, Huacheng Street, Xiuquan Street, Xinya Street and Timian Town, and the central city of Shiling Town (the area east of Shiling Avenue and west of China Southern Airlines Avenue, south of Shanyou Tourist Avenue, east and north of Shiling Viaduct of Xuguang Expressway).

　　At the same time, Huadu District will publicize the list of 48 fireworks and firecrackers retail stores (points) that will meet the site selection requirements. The list is as follows:

　　Swipe up to read

　　Panyu district: fireworks and firecrackers can be set off in time-limited areas.

　　Recently, the Emergency Management Bureau of Panyu District, Guangzhou released information, and Panyu District has formulated the Planning Plan for Distribution of Fireworks and Firecrackers Retail Operation in Panyu District, Guangzhou.

　　There are 27 fireworks retail stores planned in Panyu, including 4 in Xinzhao Town, 7 in Hualong Town, 10 in Shilou Town and 6 in Shiqi Town, all of which are specialized stores, and the business license is valid for 2 years.

　　It is reported that the licensed business hours of fireworks and firecrackers retail stores are: December 21 to January 15 of the lunar calendar (including the Spring Festival and Lantern Festival) and April 25 to the seventh day of May of the lunar calendar (including the Dragon Boat Festival). Business scope: only C and D fireworks and firecrackers are allowed, and A and B fireworks and firecrackers are strictly prohibited.

　　Nansha District: Fireworks and firecrackers can be set off in time-limited areas.

　　The People’s Government of Nansha District recently issued the Notice on Delineating the Area of Prohibiting and Restricting Fireworks and Firecrackers in Nansha District, which will come into force as of the date of issuance and will be valid for 5 years.

　　The circular made it clear that fireworks and firecrackers are prohibited throughout the year in Nansha Street and Longxue Street, and in Xiaohu Island and Shazai Island in huangge town.

　　Nansha District is a restricted area where fireworks and firecrackers are not listed. It can be set off on the whole day of Lunar New Year’s Eve, the first day and the second day of the first month, the third day of the first month to the fifteenth day of the first month, the Dragon Boat Festival and the Mid-Autumn Festival from 7: 00 to 24: 00, and it is forbidden to set off at other times. Class C and D personal fireworks can be set off, and Class A and Class B fireworks and lanterns are strictly prohibited.

　　Zengcheng District: Fireworks and firecrackers are prohibited in these areas.

　　The Notice of Zengcheng District People’s Government on Setting a Zone Prohibited from Fireworks and Firecrackers in Zengcheng District, issued by Zengcheng District, will come into effect on January 1, 2024, with a validity period of five years, and it is clear that fireworks and firecrackers are prohibited in the following areas: from the east to the west bank of Zengjiang River, from the south to Jiguang Expressway, from the west to the Pearl River Delta Ring Expressway, and from the north to the north of Guangshan Highway; Within the core area of Zengcheng Economic and Technological Development Zone.

　　Zhuhai Jinwan

　　Recently, the Zhuhai Economic and Technological Development Zone Management Committee of Jinwan District People’s Government of Zhuhai issued a notice on the safety management requirements for setting off fireworks and firecrackers in 2024. The requirements are as follows:

　　Set a no-discharge zone in Jinwan District (Development Zone), and fireworks and firecrackers are strictly prohibited at any time in the no-discharge zone. No discharge area:

　　Swipe up to read

　　According to the relevant provisions of "Safety and Quality of Fireworks and Firecrackers", the types of fireworks and firecrackers that are allowed to be discharged by businesses and individuals in non-prohibited discharge areas are Class C and Class D.

　　Foshan Gaoming

　　In the Spring Festival of 2024, fireworks and firecrackers can be set off in Gaoming District. The reporter was informed that Gaoming District has studied and organized the implementation of a new round of fireworks and firecrackers business (retail) distribution planning, and initially plans to distribute 11 fireworks and firecrackers sales points in the whole district to meet the needs of citizens to set off fireworks and firecrackers on holidays.

　　The relevant staff of the District Emergency Management Bureau also revealed that the layout plan is as follows: lotus town Street, yanghe town and Genghe Town each set up three fireworks retail outlets, and Mingcheng Town set up two fireworks retail outlets, with a total of 11 fireworks sales outlets in the whole region. The specific layout and implementation of each retail point will be the responsibility of the town (street) emergency management department. The planning period is 2 years. After the expiration of 2 years, the relevant departments of the district will plan and set up fireworks retail outlets according to the actual situation.

　　Humen, Dongguan

　　The People’s Government of Humen Town, Dongguan issued an open letter to the general public on safety precautions in the field of fireworks and firecrackers, which mentioned:

　　Humen Town is a restricted area for fireworks and firecrackers. The restricted time is from Lunar New Year’s Eve to the first day of the first month, from the second day of the first month to the fifteenth day of the first month, and from 6: 00 to 23: 00 every day on Tomb-Sweeping Day, Dragon Boat Festival and Double Ninth Festival. Fireworks and firecrackers can be set off at other times.

　　Swipe up to read

　　Jiangmen Kaiping

　　The Kaiping Municipal People’s Government recently issued a notice on the delineation of areas where fireworks and firecrackers are prohibited, and fireworks and firecrackers are prohibited throughout the year within the no-burn area. The notice will come into force on January 1, 2024 and will be valid until December 31, 2028.

　　The red line of the fireworks and firecrackers no-burn zone is defined as follows: from Zhenhua in the east, from Donghuicheng in the west, from Jingtou in the south, and from Dongle Village in the north, including Xianglong area, some areas of Jingtou community and bridges and roads connecting the no-burn zones.

　　Outside the red line of the no-burn zone, within the administrative area of Sanbu Sub-district Office and Changsha Sub-district Office, completed and newly built residential quarters with closed management in the future are included in the no-burn zone.

　　Fireworks are beautiful.

　　But you should also pay attention when setting off.

　　Fire safety and personal safety!

　　Comprehensive Southern News Network, Guangzhou Daily and Emergency Management Department

　　A few days ago, the Ministry of Finance announced the national lottery sales in December 2023.

　　In December, the national lottery sales totaled 53.284 billion yuan, a year-on-year decrease of 8.565 billion yuan or 13.8%. Among them, the sales of sports lottery institutions was 35.808 billion yuan, a year-on-year decrease of 14.211 billion yuan or 28.4%. Mainly due to the high base of the pulling factors of the football World Cup in the same period last year.

　　Compared with the same period in 2022, in December 2023, the lottery sales in different provinces in China were mixed, among which Hunan, Guangdong, Chongqing and Xinjiang increased more, while Jiangsu, Zhejiang, Shandong and Sichuan decreased more.

　　From January to December, the national lottery sales totaled 579.696 billion yuan, an increase of 155.044 billion yuan or 36.5%. Among them, the sales of sports lottery institutions was 385.255 billion yuan, an increase of 108.733 billion yuan or 39.3%. Compared with the same period in 2022, lottery sales in all provinces in China have increased, with Guangdong, Jiangsu, Zhejiang and Shandong increasing more.

Affected by the latest tone of the Politburo meeting, real estate stocks are boiling collectively.

After the market opened on July 25th, the real estate development sector continued to strengthen, with Rong Sheng Development, Jinke and Zhongnan Construction increasing daily, while Dima, Huayuan Real Estate, Tianfang Development, gemdale, Binjiang Group, Caixin Development, Xincheng Holding, Poly Development, Huafa and SIC were among the top gainers, while only one of the sector’s constituent stocks declined slightly.

In terms of Hong Kong stock real estate, Longhu Group increased by as much as 21.92%, Country Garden Service increased by 21.32%, Hejing Taifu Group increased by 17.58%, New Town Development increased by 16.54%, Longguang Group increased by 15.94%, Country Garden increased by 15.87%, New Town Yue Service increased by 14.65%, Zhongjun Group Holdings increased by 14.10% and Agile Group increased by 13.88.

The real estate-related industrial chain has also been boosted, with stocks such as Goodwife, Piano, Zhibang Home and Wrigley Home in the home sector trading daily; The building materials sector also showed positive performance, with Zhengyuan shares and Bunny trading daily, and Oriental Yuhong approaching the daily limit.

Such rare fervor of real estate stocks stems from the latest tone of the the Political Bureau of the Communist Party of China (CPC) Central Committee meeting on real estate.

On July 24th, the Politburo meeting pointed out that it is necessary to effectively prevent and resolve risks in key areas, adapt to the new situation in which the supply and demand relationship in China’s real estate market has undergone major changes, adjust and optimize real estate policies in a timely manner, and make good use of the policy toolbox because of the city’s policy, so as to better meet the rigid and improved housing needs of residents and promote the stable and healthy development of the real estate market. It is necessary to increase the construction and supply of affordable housing, actively promote the transformation of urban villages and the construction of "flat and emergency dual-use" public infrastructure, and revitalize all kinds of idle real estate.

Compared with previous Politburo meetings, this meeting has adjusted the latest situation judgment of the real estate market: the relationship between supply and demand in the real estate market in China has undergone major changes, and it is first proposed to adjust and optimize the real estate policy in a timely manner, and change "supporting" the newly changed demand into "better meeting".

The major change in the industry situation means that the property market has stepped into a flat or even depressed situation from the high state in the past few years. According to the data of Ping An Securities, the property market transaction has been weakening since the second quarter. In June, the sales of commercial housing fell by 18.2% in a single month. In the medium and long term, with the slowdown of urbanization rate, the per capita living area of cities and towns has been greatly improved, and the potential demand is also under pressure.

Ping An Securities said that the domestic real estate market has once again entered a new stage after experiencing "demand exceeds supply" to "structural demand exceeds supply". The meeting pointed out that the real estate policy should be adjusted and optimized in a timely manner, and the demand-side policy optimization such as restricting loans and purchases in short-term key cities is worth looking forward to because the city makes good use of the policy toolbox to better meet the rigid and improved housing needs of residents.

Huatai Securities also said that the "new" real estate situation is aimed at the "old" situation that the market demand exceeds supply for a long time in the past, which led to the continuous rise of house prices, so it is necessary to "live and not speculate". At present, the real estate market has returned to decline after a short period of repair. In the first half of 2023, the sales area and sales amount of commercial housing were -2.8% and +3.7% respectively, and house prices rose first and then fell. In June, the prices of new and second-hand houses in 70 cities were -0.1% and -0.4% respectively.

"It is precious and timely to readjust the real estate industry at the current time." Huatai Securities said that in the past 22 years, a total of 835 relaxation policies have been introduced in various places. Since the first quarter of 2023, the pace of relevant policies has obviously slowed down. After the meeting of the Political Bureau, the policies of key cities are expected to be gradually optimized, such as the relaxation of policies such as restricting purchases, loans and sales, and recognizing housing and loans in core cities.

Yan Yuejin, research director of Yiju Research Institute, believes that the surge in real estate stocks on the 25th fully demonstrates the market’s absorption of the spirit of the Politburo meeting, and also reflects the positive adjustment expected by the market. Some enterprises with debt problems or operating pressures also showed relatively high stock performance, indicating that the impact of the Politburo meeting was comprehensive and universal, and the expectation of continued loose policies in the real estate sector was significantly enhanced, and macroeconomic and real estate expectations continued to improve in the second half of the year.

It is worth noting that the Politburo meeting also mentioned the transformation of villages in cities, which is considered to be an "important part" of the new real estate model.

The industry believes that the transformation of villages in cities is an inevitable choice to repair domestic demand and consumption potential, which will help to build a new model of renting before buying, gradually let new citizens upgrade their housing consumption, and create conditions for the sustainable development of the commercial housing market. The policy not only drives some construction opportunities, but also gives birth to a large number of business opportunities for operational services, which is beneficial to enterprises with comprehensive asset operation capabilities.

Huatai Securities said that it is necessary to pay attention to the detailed rules of each city in the future. Local state-owned assets with resource advantages will give priority to this policy, and they are optimistic about cities with abundant supply flexibility and high-quality housing enterprises with sufficient value and replenishment ability in mainstream cities.

Editor-in-Chief: Qin Hong

Text Editor: Yang Rong

Author: CBN

Source of the title map: upper view of the title map

Photo editor: Yong Kai

　　Economic Daily-China Economic Net, Beijing, July 13 (Reporter Ma Changyan) In the first half of this year, the national real estate regulation and control policies have exceeded 300 times. How will the real estate regulation and control go in the second half of this year? Will the real estate regulation be relaxed in order to further stimulate economic recovery in the future? On July 9, China Renmin University China Macroeconomic Forum released a special report, pointing out that with the epidemic basically under control, all walks of life have resumed production and work in an all-round way, the real estate market is recovering rapidly, and the super-differentiation pattern has been further strengthened. Under the super-differentiated market structure, structural risks are more prominent, and the determination of regulation and control and the requirements for accuracy are further improved. In the future, China’s real estate market industry will show the characteristics of "super-differentiation of the market and firm regulation of policies" for a long time.

　　The market is recovering well.

　　Qin Hong, a senior researcher at the National Development and Strategy Institute of Renmin University of China, a major member of the China Macroeconomic Forum (CMF) and former director of the Policy Research Center of the Ministry of Housing and Urban-Rural Development, released a special report on CMF China’s macroeconomics on behalf of the forum. Qin Hong pointed out that China’s real estate market is recovering rapidly after the epidemic, and the performance of relevant indicators is relatively good.

　　The cumulative year-on-year decline in the transaction scale of new houses continued to narrow, and prices rose steadily. In terms of transaction volume, from January to April, the national real estate sales area decreased by 19% and the sales volume decreased by 13%, but the decline in sales area narrowed by 7 percentage points compared with that in January-March. The transaction scale of urban commercial housing continued to improve, and the transaction scale of some cities in May has achieved positive growth year-on-year. In terms of price, according to the 100-city price index of the Central Finger Research Institute, the price of new residential buildings in 100 cities increased by 0.31% in May, and increased by 0.74% from January to May, which was 0.34 percentage points lower than the same period of last year. The cumulative increase was still the lowest in the same period of the past five years, and the price showed the characteristics of steady and rising.

　　The land market is shrinking in volume and rising in price, and continues to heat up. From January to May, the supply and demand scale of residential land in 300 cities nationwide decreased year-on-year. Among them, the supply and demand of residential land in first-tier cities have increased significantly, and the transaction scale of second-tier and third-and fourth-tier cities has declined. The heat of the land market has obviously increased, and the average floor price and premium rate have reached a stage high. From January to May, the average floor price of homestead transactions increased by 20.9% year-on-year.

　　The growth rate of real estate development investment is better than that of fixed assets investment and infrastructure investment. According to the data released by the National Bureau of Statistics, the national fixed asset investment (excluding farmers) decreased by 10.3% from January to April, of which infrastructure investment decreased by 11.8%, manufacturing investment decreased by 18.8% and real estate development investment decreased by 3.3%. Overall, the resilience of the real estate investment side still exists.

　　Show a pattern of super differentiation

　　"After the epidemic, differentiation is not enough to describe the changes in the real estate market, and there has been a pattern of super differentiation in the real estate market." Qin Hong said.

　　The report shows that after more than 20 years of development after the reform of the urban housing system, the sales scale of the real estate market has increased from 100 million square meters in 1998 to 1.7 billion square meters in 2019, an increase of 16 times. At the same time of the total growth, the real estate market has been divided, and the market share of enterprises, financing costs, land reserve pattern, corporate profitability and real estate markets in different cities have all been divided. Under the epidemic, this differentiation is further intensified.

　　In terms of real estate enterprises, the intensification of differentiation appeared in 2015. From 2016 to 2019, the proportion of sales of the top 100 enterprises increased by 24.8% in four years, which is increasing at an average annual rate of 6%. Under the influence of the epidemic, the sales area and sales volume of the national real estate market were still negative in the first half of the year, but the threshold value of the top three real estate enterprises increased by 8.85 points, and that of the top ten real estate enterprises increased by 5.2 percentage points.

　　From the perspective of enterprise financing scale, the financing scale of overseas debt and credit debt of the top 30 real estate development enterprises accounted for 64% of the top 100 enterprises in the first half of this year; From the perspective of financing cost, taking the cost of credit bonds issued by real estate enterprises in April as an example, the financing cost of enterprises with the lowest cost and enterprises with the highest cost is five times worse; Judging from the land market, the number of land acquired by the top 30 real estate enterprises in the first half of this year accounted for 85% of the top 50 enterprises. The larger the enterprise scale, the lower the floor land price; The smaller the enterprise scale, the higher the floor land price. There is also a very obvious gap in the cost of land acquisition for enterprises.

　　There are also obvious differences in the performance of real estate market in different cities. From the perspective of cities, the land acquisition of the top 100 real estate enterprises in the first half of this year was mainly concentrated in five urban agglomerations, accounting for 60% of the land acquisition scale, of which one urban agglomeration in the Yangtze River Delta accounted for 30% of the land acquisition scale of the top 100 enterprises. Judging from housing prices, more than half of the top 20 cities in the first half of this year are concentrated in the Yangtze River Delta region. Not only between cities, but also within cities. In addition, there is super differentiation between residential real estate and commercial real estate, real estate demand in different lots and inventory of different housing enterprises.

　　Firmly control the policy direction.

　　In order to promote the stable and healthy development of the real estate market, since the beginning of this year, the central government has repeatedly set the tone for the real estate policy. In April, the the Political Bureau of the Communist Party of China (CPC) Central Committee meeting mentioned that "houses should be used for living, not for speculation, so as to promote the stable and healthy development of the real estate market". In May, the government work report emphasized that "the house should be used for living, not for speculation, so as to promote the stable and healthy development of the real estate market."

　　According to the statistics of the Central Plains Real Estate Research Center, the number of policies issued nationwide to stabilize the property market in the first half of this year was 304, up 21% year-on-year, setting a new historical record for the number of regulation in half a year. From January to April this year, the number of real estate regulation and control reached 238. With the stability of the real estate market, the number of real estate regulation and control decreased significantly, 35 times in May and 31 times in June.

　　The report pointed out that maintaining the stability of housing prices is crucial to China’s economic and social stability and financial security. In the medium and long term, China’s current housing prices are at a high level, and the fundamental contradiction in the real estate market has not been substantially resolved. The super differentiation of the real estate market makes it more difficult for real estate to regulate and deal with risks.

　　In this context, the report believes that the real estate market still needs to be firmly regulated in the future, and it is necessary to maintain "five invariants" in the direction of policy. First, the strategic positioning of "housing and not speculating" remains unchanged. The key to the policy is the word "speculation" to prevent the rebound of real estate speculation. Second, the supply system of "renting and selling at the same time" remains unchanged. The key to the policy is the word "rent" to develop the housing rental market. Third, the regulation mechanism of "policy by city" remains unchanged. The key to the policy is the word "city", and the city government takes overall responsibility for the stability of the local real estate market. The fourth is to achieve the goal of "three stabilities". The key to the policy is "stability" to prevent the market from ups and downs. Fifth, the real estate financial policy remained stable. The real estate market has always been highly sensitive to monetary policy, and the key to the policy is to stabilize the mortgage interest rate.

　　In view of the development status of China’s real estate market, Qin Hong put forward five suggestions on behalf of the forum research group: First, we should still take the goal of stabilizing housing prices, take measures according to the city, and grasp the pace of real estate development. The second is to coordinate the development and regulation of real estate with the metropolitan area as the scope. The third is to guide the transformation and upgrading of the real estate industry with urban renewal as the starting point. The fourth is to control risks as the bottom line and reserve policies and measures for various camera decisions. Fifth, systematic market monitoring is carried out with indicators such as quantity, price and finance as the core.

　　Li Linping (a pseudonym), a prisoner, never imagined that he had the opportunity to leave prison to visit relatives during the Spring Festival this year. Having a reunion dinner, seeing off my elderly father-in-law and looking after my seriously ill father … Li Linping said that the experience of visiting relatives made him very excited. "I just want to make a good transformation, get out of prison as soon as possible and live a good life again." It is understood that this year’s Spring Festival, 42 prisons in the province organized a total of 274 prisoners to leave prison to visit relatives. Recently, all prisoners who left prison to visit relatives returned to prison on time.

　　Leave prison: to leave prison freely.

　　Li Linping, who is over 40 years old, is visiting relatives for the second time. Compared with the previous experience of visiting relatives, he felt very deeply that he was sentenced to 15 years’ imprisonment for corruption and abuse of power: "This time it is a reward, which is different from visiting relatives outside the prison. There is no full monitoring, and his psychology is very relaxed, and at the same time he has a sense of responsibility."

　　In 2004, Li Linping’s mother-in-law died of illness, and he was granted a special leave from prison to visit relatives. From 3 pm to 6 pm that day, Li Linping, led by two policemen, returned to his hometown Qingbaijiang. After knocking on the head several times in front of her mother-in-law’s spirit and hastily comforting her wife and family, Li Linping reluctantly embarked on the way back to prison.

　　At the beginning of February this year, Li Linping was pleasantly informed by Jintang Prison that he was on the list of people who left prison to visit relatives during the Spring Festival! It turned out that because of his good performance after he was imprisoned, Li Linping was given the opportunity to leave prison to visit relatives. At 9: 00 a.m. on February 5, Li Linping dressed up completely and excitedly appeared in front of his wife, sister, brother and other relatives. Accompanied by them, he confidently stepped up and walked out of the prison gate for the first time.

　　Home: My father-in-law finally waited for him.

　　In the morning, Li Linping went to his father-in-law’s house first. The 82-year-old father-in-law was seriously ill in bed. Li Linping came to the old man’s bed and took his hand tightly: "Dad, I came back to see you. Who am I?" After several calls, the old man raised his hand excitedly and said in a trembling voice, "Are you a son-in-law …" "He has been waiting for me, and now he finally sees me." Li Linping said that at noon the next day, the old man finished his life peacefully.

　　Youth League Year: For the first time in many years

　　At noon on the first day of returning home, a large family had a reunion dinner at their wife’s home. The family kept raising their glasses to bless the New Year and Li Linping. "For so many years, I went home for a reunion dinner for the first time. I am so happy to see a family in harmony. " Li Linping enjoyed this meal so much that he drank a little wine happily, even though he didn’t drink much at ordinary times.

　　Filial piety: taking care of father before bed

　　Li Linping, accompanied by his family, rushed to the General Hospital of Chengdu Military Region to visit his 84-year-old father almost every day. Because of his careless fall, his father wearing a ventilator could not speak. "Dad, I’m coming to see you. If you know, blink your eyes." Father moved and really blinked a few times slowly.

　　"I finally saw the old man for the last time, but I also regretted that I could not be filial." Li Linping said that just after he returned to prison for half a month, his father quietly stopped breathing. He is very grateful to the prison for giving him the opportunity to leave prison to visit relatives, so that he can see the two old people for the last time.

　　Significance: Carrying out humanized management.

　　Yesterday, the reporter learned from the Provincial Prison Administration that all prisoners who left prison to visit relatives had returned to prison within the specified time, and there was no incident of supervision safety accident and criminals who left prison to visit relatives disturbing social order. Among them, Liu, a criminal in Chengdu Juvenile Delinquency Center, took the initiative to participate in local rescue and relief activities during his visit from prison, and the local town government sent a special letter of commendation.

　　"Under the premise of strict standards,’ sunshine’ approval and ensuring safety, visiting relatives outside prison is an important means to improve the quality of criminal reform, which is the embodiment of the criminal policy of’ tempering justice with mercy’ and also conforms to the current advanced execution concept." Li Xinmin, Party Secretary of the Provincial Prison Administration, said.

　　Liu Zhicheng, director of the Provincial Prison Administration, said: "Visiting relatives after leaving prison is an important measure to implement humanized management in prisons and an important embodiment of the prison policy of’ reforming people’. We will strengthen the summary, strive to improve and constantly advance." (Reporter Yang Qin)

Editor: Jufu