Replace the new engine and test drive the Volkswagen Magotan 1.8TSI [Figure]

  Following the development of the new 1.8 TSI engine by Volkswagen, Taikoo Bida Automobile, the general agent in Taiwan Province, also quickly launched Passat 1.8 TSI equipped with this engine, which is the third model equipped with TSI gasoline engine introduced in Taiwan Province after Golf 1.4 TSI and Eos 2.0 TSI.



  The 1.8 TSI engine newly added to the Volkswagen lineup can be said to have three characteristics of "small engine, high horsepower and fuel saving". Although the exhaust vehicle is only 1.8 liters, its power output cannot be underestimated. In addition, under the rising global oil price and the niche of tax classification in Taiwan Province, I believe Passat 1.8 TSI will surely attract more consumers’ attention and make a red disk in the automobile market in Taiwan Province.



VW creates a young face with its U-shaped chrome-plated water tank shield.

A pair of tearful headlights further improve the recognition of Passat cars.

  Passat 1.8 TSI basically maintains the same appearance and luxurious characteristics as Passat, especially the U-shaped chrome-plated water tank shield with a wide area and the shape of four horizontal grids, which has become one of the most recognizable features. The upper edge is cut with the tear-eyed headlights on the left and right sides to simulate the watery eyes of the inner double eyelids. The lower air dam uses a consistent shape from both sides to the middle, giving Passat a steady face. The waistline on the side of the car is tall, and the chrome trim on the bottom adds a lot of points. A broken line is drawn from the front fender to the rear fender, which balances the appearance of the side, while the four six-spoke double-ribbed rims present a sense of dynamic branding in the texture. Looking at the rear of the car, the change of sheet metal parts replaces broken lines with curved surfaces, which also adds roundness and integration to Passat’s buttocks.



16-inch six-frame double rib patternThe rim adds a sense of fashion,

With practical oriented 205/55R16 tires,

It also adds a lot of points to fuel consumption and comfort performance.

  In the interior part, Passat 1.8 TSI is paved with aluminum/wood grain, which presents a unique cockpit texture under the mix of two materials. The front and rear seats are covered by genuine leather/suede (Napa, Alcantara), which not only has first-class visual effect, but also gives drivers and passengers a considerable degree of courtesy in touch and riding. In particular, the suede chair surface can improve the skid resistance of drivers and passengers in riding, so as not to cause disturbing sliding action when the vehicle turns or accelerates or decelerates. In addition, the driver’s seat is equipped with six-way electric adjustment and lumbar support function, which can give the driver the most convenient and comfortable driving environment. However, the three steering wheels do not integrate multi-function buttons, which is a pity of Passat 1.8 TSI.



The rear of Passat 1.8 TSI is rounded.

Modified the stiff feeling of the buttocks of the four-door RV.

  (Passat in Taiwan Province is Magotan in mainland China)

Low match is not as good as Willanda, high match is difficult to stop Highlander, how difficult is it to break the game?

Not long ago, GAC Toyota launched its own high-end flagship model-Toyota VISA (parameter picture). As a flagship SUV model with a higher positioning than GAC Toyota Willanda, the launch of VISA seems to announce the ceiling of GAC Toyota to a certain extent. So what about this ceiling product? We still have to find the problem from the product itself.

The price of Visa is between 216,800 and 303,800 yuan. This price range covers all the price blind spots of Toyota brand within 300,000 yuan, thus making up for the defect that the size of Willanda was not big enough before.

Of course, we still want to make it clear here that the overall dynamic performance of VISA and VIRANDA is completely consistent, and the consistency here is also reflected in the chassis, that is to say, GAC Toyota VISA and VIRANDA are the same in three aspects, but there are obvious differences in price.

If the appearance of Visa mainly makes up for the gap of higher-level products in size, then the author thinks that its appearance seems meaningless.

As a medium-sized SUV, the size of the VESA is 4780mm*1855mm*1660mm, and the wheelbase is 2690 mm. The only difference between the VESA and Willanda is that the length is 4665mm, the height is 1680mm, and the wheelbase of the two cars is the same. It can be concluded that the size advantage of the VESA is almost entirely reflected in the trunk.

What’s the point of such a spatial advantage?

Wilanda Fuel Edition Four-wheel Drive Deluxe Edition

Of course, in addition to not having too many advantages in space, GAC Toyota Vista also has a certain degree of reduction in driving modes. For example, it is also a four-wheel drive Extreme Edition model, and the 226,800 Willanda is equipped with six driving modes of "sports, economy, standard, comfort, off-road and snow", and there is also a steep slope descent function.

However, there is no cross-country and snow mode on the 268,800 V-4 Extreme Edition, and the steep slope descent function is also reduced. The lack of these functions is very regrettable for V-4, after all, the price is 42,000 yuan higher.

Needless to say, the performance of the overall comfort configuration of Whisa is relatively rich, especially the technology configuration, which is richer than that of Velanda. Relatively speaking, the configuration of 12.3-inch LCD dashboard, steering wheel heating, front wireless charging, etc., from the perspective of practitioners, the reduction of driving mode seems to be more useful than these seemingly fancy configurations.

Of course, there is still a big difference between the low-priced VISA and the high-priced VIRANDA.

From the overall configuration point of view, the entry-level model of Toyota Vista, first of all, is compared with the luxury model of 196,800 yuan Willanda. Willanda not only has the functions of the whole car seat belt not being reminded, front and rear parking radar, leather mixed seats, LED daytime running lights, waist two-way adjustment and so on, but also has practical functions such as satellite navigation and road information.

The picture shows the low-profile model of Highlander, which is basically the same as the entry-level version of Visa, for reference only.

On the other hand, VIA, the panoramic sunroof that can’t be opened, the 7-inch LCD dashboard, Carplay support, more charging interfaces, automatic folding of the exterior rearview mirror, heating, rear privacy glass and rain-sensing wiper are actually not as practical as we thought.

As the lowest equipped model, if you want these configurations of Willanda, you have to go to a higher price of 234,800 models, but the same configuration seems to have too many identical configurations compared with Willanda.

Generally speaking, the appearance of the low-profile model of the Visa makes the Highlander more worth buying, and the appearance of the high-profile model makes the Highlander more worth starting with. However, the positioning of the Visa product itself is very vague, and there is no obvious sincerity in configuration, and the space is stretched, which is repeatedly constrained by its own products.

At present, the phenomenon of involution is very serious. If you want to get rid of the product bondage caused by involution, you must launch more new products besides the existing products.

For a very vivid example, the launch of Tank 300 is a good medicine brought by Great Wall Motor in the face of the market with serious involution, and it has brought a crucial turning point for Great Wall Motor.

Although Toyota is the leader in the global automobile market, there are numerous automobile products. However, in the face of the China automobile market, it chose the simplest way to launch its own products-VISA did not bring substantial changes to the involution of GAC Toyota in the market.

This also reminds me that Wen Dali, executive deputy general manager of GAC Toyota, said not long ago that GAC Toyota will complete the sales of 1 million vehicles in 2022. The author is noncommittal about this. After all, the products inside GAC Toyota have already appeared serious involution.

Although Wen Dali handed over 840,000 vehicles in 2021, it is hard to say that without the credit of former executive vice president Li Hui, there are even rumors that Wen Dali, who was born in procurement, is weak in marketing skills. Without the road paved by Li Hui, there would be no smooth sailing for Wen Dali now.

If you want to break through the achievement of one million vehicles, you must make diversified changes in the models. At present, in addition to Willanda, Whisa and Highlander, Fenglanda has been introduced in the small SUV market to compete with C-HR, which is a small SUV itself.

As a result, there are many branches of power within GAC Toyota, and there are overlaps in product strength. It is difficult to get rid of the trouble of involution. The future of GAC Toyota is still uncertain and sales are difficult.

Cadillac CT5 can buy a luxury car at a price of 220,000, which is not as good as Honda Accord.

As a global strategic model, Cadillac CT5 is positioned in the luxury mid-size car market, competing with BMW 3 Series, mercedes benz c Class and Audi A4L. The Honda Accord is a mainstream medium-sized car, competing with Volkswagen Magotan, Toyota Camry and Nissan Teana. There are obvious differences in the positioning and brand image of the two models, so why do people compare them? What are the deep reasons behind this?

In terms of appearance, Cadillac CT5 adopts the forward-looking design language of ESCALA concept car. The family-style front face design is highly recognizable, and the huge black mesh is angular and full of three-dimensional sense. The split LED headlight group is highly recognizable, and the headlight structure is also very sharp and sporty. The body lines are smooth and full of tension, and the tail shape is simple and fashionable. On the whole, Cadillac CT5 shows a new American luxury sports style.

Honda Accord is a more traditional and conservative medium-sized car. It adopts Honda’s family-style front face design, the middle net adopts the combination of chrome-plated decorative strips and black grids, and the headlight group also adopts LED light source, which is connected with the middle net to form an integrated effect. The body lines are smooth and elegant, and the tail shape is also round and steady. On the whole, Honda Accord shows a classic and mature Japanese style.

As can be seen from the appearance, there are obvious differences in design concepts and styles between Cadillac CT5 and Honda Accord. Cadillac CT5 pays more attention to sportiness and individuality, while Honda Accord pays more attention to comfort and stability. This also reflects the different consumer groups that the two models face. Cadillac CT5 is more suitable for young consumers who pursue passion and innovation, like driving pleasure and brand image, while Honda Accord is more suitable for mature consumers who pursue safety and practicality and like comfort and reliability.

In terms of interior, Cadillac CT5 also continued its sports style. It adopts a similar embracing design, and the overall atmosphere also shows a certain sense of movement. As always, the interior materials of the new car are exquisite, and all the places that can be touched are covered with leather, such as the multifunctional leather steering wheel covered with luxury leather and the Moli leather seat, creating a comfortable and luxurious texture atmosphere. In terms of configuration, Cadillac CT5 supports dual Bluetooth device access, as well as CarPlay and CarLife functions. In addition, CT5 integrates a new generation of mobile internet experience CUE, which not only realizes OTA intelligent cloud update, but also matches the lifetime free traffic of 100G/ year, so that car owners can enjoy the latest information services anytime and anywhere.

The interior design of Honda Accord is simple and practical. It adopts a horizontal center console layout, which gives people a spacious and bright feeling as a whole. The interior materials of the new car are also exquisite and high-grade, and a large number of soft materials and wood grain decorative boards are used to enhance the interior texture. In terms of configuration, the Honda Accord is equipped with an 8-inch central control screen and supports CarPlay and CarLife functions. In addition, Honda Accord is also equipped with full LCD instrument panel, keyless entry, one-button start, power seat, rear air outlet, rear seat heating and other functions.

As can be seen from the interior, the design styles of Cadillac CT5 and Honda Accord also have different emphases. Cadillac CT5 pays more attention to technology and luxury, while Honda Accord pays more attention to simplicity and practicality. This also reflects the different values pursued by the two models. Cadillac CT5 is more suitable for young consumers who like to try new things and enjoy the convenience and fun brought by high technology, while Honda Accord is more suitable for mature consumers who like simple life and pay attention to functionality and practicality.

In terms of power, Cadillac CT5 adopts Smart Propulsion intelligent drive technology, equipped with a brand-new 2.0T four-cylinder turbocharged engine, with a maximum power of 174kW and a maximum torque of 350 N m. It is matched with a 10-speed automatic manual transmission, and its power output is smooth and strong. The new car is also equipped with an electro-hydraulic composite braking system, which can effectively improve braking performance and fuel consumption performance. In addition, Cadillac CT5 also has a variety of driving modes, including comfort, sports, snow, personalization, etc., which can be adjusted according to different road conditions and drivers’ preferences to provide a more personalized driving experience.

Honda Accord is equipped with a 1.5T four-cylinder turbocharged engine, with a maximum power of 142kW and a maximum torque of 260N·m, matching CVT continuously variable gearbox, and the power output is stable and economical. The new car is also equipped with Honda’s unique i-VTEC intelligent variable valve timing technology, which can effectively reduce fuel consumption and emissions. In addition, Honda Accord also has two driving modes, including economy and sport, which can be switched according to different driving needs, providing more flexible driving options.

As can be seen from the power, the performance parameters of Cadillac CT5 and Honda Accord also have obvious gaps. The engine displacement, power and torque of Cadillac CT5 are higher than those of Honda Accord, and the gearbox is more advanced and accurate. This also reflects the different driving feelings pursued by the two models. Cadillac CT5 is more suitable for young consumers who like passion and excitement and enjoy speed and control, while Honda Accord is more suitable for mature consumers who like stability and economy and pay attention to fuel consumption and environmental protection.

In terms of safety, Cadillac CT5 is not lost to any opponent. It adopts a new generation of ultra-high strength steel body structure, which can effectively improve the rigidity and safety of the body. The new car is also equipped with Super Cruise, a super intelligent driver assistance system, which is an advanced automatic driving system integrating adaptive cruise, automatic steering, automatic lane change and other functions, and can achieve unmanned driving effect on the highway. In addition, Cadillac CT5 also has a number of active and passive safety configurations, including front and rear reversing radar, reversing images, blind spot monitoring, lane keeping, collision warning, automatic emergency braking, etc., to provide all-round protection for drivers and passengers.

The safety performance of Honda Accord should not be underestimated. It adopts the advanced and compatible engineering body structure of ACE, which can effectively disperse the impact force and protect the space in the passenger cabin. The new car is also equipped with Honda SENSING intelligent safety assistance system, which is an active safety system integrating adaptive cruise, active braking, lane keeping, traffic sign recognition and other functions, and can achieve the effect of intelligent assisted driving under various road conditions. In addition, Honda Accord also has a number of active and passive safety configurations, including front and rear reversing radar, reversing images, blind spot monitoring, lane departure warning, collision mitigation braking, etc., to provide all-round protection for drivers and passengers.

As can be seen from the safety, the safety performance of Cadillac CT5 and Honda Accord is excellent. The safety technology of Cadillac CT5 is more advanced and leading, while that of Honda Accord is more mature and stable. This also reflects the different safety concepts pursued by the two models. Cadillac CT5 is more suitable for young consumers who like to try new technologies and enjoy intelligent driving, while Honda Accord is more suitable for mature consumers who like to trust old technologies and pay attention to practical driving.

To sum up, Cadillac CT5 and Honda Accord are two completely different models with different design styles, performance parameters, safety technologies and market positioning. They each have their own advantages and characteristics, and each has its own target consumer groups. Therefore, it is unfair and unreasonable to compare and evaluate them simply. Every consumer should choose the most suitable model according to his own needs and preferences. The price of Cadillac CT5 is amazing. You can buy a 5-meter luxury car for 220,000 yuan, which is not as good as Honda Accord. This sentence is just a marketing tool and should not be taken as truth. On the contrary, we should look at the real value of each model with a more objective and rational vision.

AQSIQ: BMW recalls 15,474 vehicles due to airbag defects

Xinhua News Agency, Beijing, July 25 (reporter, Xu Bo) The General Administration of Quality Supervision, Inspection and Quarantine announced on the 25th that BMW (China) Automobile Trading Co., Ltd. and BMW Brilliance Automobile Co., Ltd. decided to recall some imported and domestic BMW 3 Series vehicles from August 25, totaling 15,474 vehicles.

The recalled vehicles include 1,877 BMW 3 Series vehicles imported by BMW (China) from June 1999 to August 2006, and 13,597 BMW 3 Series vehicles produced by BMW Brilliance from April 2003 to June 2005.

Due to the manufacturer’s manufacturing reasons, after some vehicles within the scope of this recall have been used in humid areas for a period of time, the front passenger side front airbag gas generator may malfunction, the airbag cannot be opened normally, and the metal shell of the gas generator is torn. There is a risk of injury to the front passenger or other occupants, and there is a safety hazard.

BMW (China) and BMW Brilliance will replace the front passenger side airbag module for vehicles within the scope of the recall free of charge to eliminate safety hazards. The two companies will proactively contact the relevant owners through authorized dealers to arrange repairs.

Burst! 7 steals! Ding Yanyuhang hit the top! I waited for the CBA for 4 years …

Shanghai team is really surprising this season, spending the most money and getting the most vicious beating.

It’s understandable to say that you can’t beat the Xinjiang team, which is stronger than Ma Zhuang. Can face the CBA new army Ningbo team, once behind nearly 20 points, you have to grab the keyboard and start spraying.

As a recognized favorite to win the championship, but even a team of fish gizzards can’t beat it. Who can stand it? It is estimated that the management of the team is already swearing.

However, Li Yuanyu suddenly sprained his ankle, which became the turning point of the game, allowing the Shanghai team to seize the opportunity to launch a counterattack. In the second half, he recovered his defensive strength and finally successfully reversed, beating Ningbo team 108-99 to win the first win of the season.

There’s really nothing to say. Despite winning, it can’t hide the fact that the Shanghai team played very ugly. It’s completely unlike the top four teams last season.

In the offseason this summer, three foreign AIDS and two domestic AIDS were signed, and several talented young people were promoted to the first team, which should have killed all sides, and turned into a headwind.

Let’s talk about personal performance. Xiaoding can be said to be one of the few highlights of the Shanghai team since the start of the game. His physical condition is obviously several grades better than that of last season, and his offensive and defensive ends are very aggressive, which is quite the shadow of the peak of the 16-18 season.

In the first game against Xinjiang, he won as many as 31 minutes of substitute playing time, scored 10 points, 2 assists and 5 breaks, and won the starting position in the second game, which played a key role in chasing points. In 26 minutes, he contributed 8 points, 6 boards and 2 breaks with a 50% shooting rate.

There were a total of 7 steals in two games.Four-word foreign aid doesn’t want to add a DPOY trophy to the personal honor room, does it? This thing doesn’t even have his best gay king.

Just kidding, it is a good illustration of Xiaoding’s positive attitude and willingness to defend as an example, so he successfully won the trust of Li Chunjiang’s guidance, and the status of the team was blind and gradually improved. Now it can be said that the importance of domestic players is second only to the king.

Those who can win MVP are not only top-notch in terms of technical and physical conditions, but also have high morale, so they are naturally not afraid to compete with others.

Therefore, it’s not unusual for Xiaoding to gain a firm foothold in the Shanghai team, but he will never be satisfied with the status quo, and will continue to enhance his influence on the game to help the team get back on track as soon as possible.

Is it possible for Li Chunjiang to instruct him to give Xiaoding a core position one day and let him play like MVP?

If the Shanghai team is mired in the quagmire and foreign aid continues to fail, maybe it is really possible.

Ding+King’s inner and outer core, I didn’t dare to think before!

After the help of the Shanghai people went to Guizhou, Chen Zhi, Secretary of the Guizhou Provincial Party Committee wrote a letter!

In May of this year, a Shanghai elderly tourism group consisted of 30 people to Guizhou travel. In five days, they visited the Scenic Area of ??Xijiang Miao Village, LIBO size, Huangguoshu Waterfall.

Photo of Shanghai Elderly Tourism Group: Hu Guangdan

Photo of Shanghai Elderly Tourism Group: Hu Guangdan

Hu Guangdan, a member of Shanghai Elderly Tourism Group

In the Guizhou tour guide, the driver’s enthusiastic service, the employees of the scenic area are responsible for them to travel and satisfied. After returning to Shanghai, Huang Fan wrote a letter to the party secretary of the Guizhou Provincial Party Committee in the Tourism Group, Sun Zhigang:

The beautiful scenery of the mountains and the hearts of Guizhou people

-The public letter from the Secretary of the Provincial Party Committee

Comrade Sun Zhigang, Secretary of the Provincial Party Committee:

Since May 22, 26, Shanghai tourists participated in the Chunqiu Tourism Company to visit Guizhou. Our 30 tourist teams swimming in Xijiang has thousands of houses. LIBO’s natural bridge, big seven holes, small seven holes, and yellow fruit trees. Due to time, we only swim in Guizhou’s beautiful scenery. It can be a spectacular scenery, a beautiful environment and good air not only injected the health of our middle -aged and elderly people. It also makes us unforgettable memories.

More memorable services to the people of Guizhou Scenic Area. They want tourists to think, help tourists need, and let most tourists come to the hall for satisfaction. For example, the service of the patio travels, Master Li, who has set up a coach is a representative. Master Li served us for a few days. Not only is the car stable, but the service attitude is also very enthusiastic, reducing your luggage for us. Carry all the way to train seat training. be careful. Miss Wu Tong always laughed and introduced the mountain scenes, historical events, and clear people in Guizhou. It is also an introduction to the source, the formation and development of multi -ethnic culture in Guizhou. Guizhou special products, Guizhou’s special products, political history, economy, culture, and Guizhou’s social development is now in the future. Her emotional interpretation is like a vivid and interesting Guizhou multicultural course.

According to the travel itinerary, she also took us to the museum and related shopping malls. Guests can buy more, completely voluntarily, no slightest, forced meaning, still as always, full of enthusiasm for everyone. 30 tourists have a common feeling: Tian Gui’s service is different from the so -called service exposed black guidelines.

When our itinerary entered the golden scenic area, let us come to the sightseeing car of the next attraction. It is not long. It is attracted to the beauty along the way. Many people excitedly took out their mobile phones to take pictures. Tourists also want to take a mobile phone, but the mobile phone is gone. If you lose your phone, it doesn’t matter. The most important thing is that the memory is gone. The tourist is very frustrated and has no interest in watching views. A partner accompanied by the lost mobile phone. I didn’t think anyone answered. This is an unexpected surprise. Tell the tour guide. Tian Weiyu contacted the phone and confirmed that Wang Zhirong received a mobile phone in the car from the car to the tourist car company. Treatment of all confirmation, tourism and tourism returned to the previous excitement and happiness. When the tour of the day was over, when Tian Gui took away his mobile phone, he could defend the owner of the phone. Cao Yuanyuan, a dispatcher, was very serious. He requested calling the mobile phone number. When the dispatcher confirmed, he was rude to the owner and reminded it with goodwill: "Pay attention to keep your own items. There is no similar situation."

Comrade Zhizhi: The author travels at home and abroad. But to Guizhou or the first time. But this is the first time. Let us feel that Guizhou is not only beautiful and beautiful, but at the same time, let us experience the beauty of Guizhou people. Guizhou tourism service.

In this regard, let’s take a look at the actual impact of the provincial government and the provincial government in the 19th national spirit and socialist thought with Chinese characteristics. You are also developing tourist attractions and also create a good tourism atmosphere. This is the past, and the vast and vast landscape of this country will reach the arrival of national or even global tourists. We will also actively promote some scope, and the public letter of the Provincial Party Committee will be widely released among our friends’ friends. Try to mobilize friends, family, classmates, comrades, colleagues and familiar urban and rural residents to Guizhou. Let them share the happiness of traveling to Guizhou.

Guizhou’s vast tourist attraction, its beautiful mountains and mountains, beautiful, beautiful scenery, the hearts of the people of Guizhou, and beautiful tourism services. Comprehensive, we can call this Feng Shuibao’s rich country, which is rich and expensive.

From May 22nd to 26th, the representative of Shanghai to Guizhou Tourism Group

Hu Guangdan

Photo of Shanghai Elderly Tourism Group: Hu Guangdan

Photo of Shanghai Elderly Tourism Group: Hu Guangdan

Today (July 26), a reporter from Guizhou interviewed Hu Guangdan. He said that the reason for Shen Zhigang, the secretary of the Guizhou Secretary’s Provincial Party Committee, was indeed because of a deep impression on Guizhou this time. The journey is short and wonderful. He wants to promote the external world and let tourists from all over the country go to Guizhou to feel the mountains of Guizhou, beautiful, beautiful scenery, and the soul of Guizhou people!

Reporter | Editor: Fifi is a quiet Guizhou

Report/feedback

Small disasters, plums were punished for 880,000

"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

1999 yuan/year became a personal member of Green Eye Intelligence, and industry intelligence was known. click here Green Eye Intelligence Member