China’s ＂net text＂ is popular in China and spread overseas, which is called ＂cultural spectacle＂

China. com May 14th-Fantasy, Cultivation of Immortals, Crossing … In the modern society with the rapid development of the Internet, a new novel type, online novel, has become a "household name". Network literature is very different from traditional literature in style, and it can cover a wide range. With the development of the Internet age, people’s demand for reading and entertainment is changing, and online novels are quickly loved by readers, surpassing other novel categories and becoming the first novel group in China.

Online novels are popular in China.

The Japanese Modern Business Network published an article on May 13th, saying that the online literature market is very active in China. The online literature market in China is much larger than that in Japan, with more than 300 million users. At present, China’s largest original literature website "qidian" has reached about 1.5 billion hits per day. This is equivalent to one month’s hits of "Become a Novelist", the largest original novel website in Japan.

The article also points out that the update speed and market scale of China’s novel websites are unmatched by Japan. The number of online novel authors in China is very considerable, with an average of more than 200 million words per day, and new works are constantly being put on the shelves. Some of the writers’ works will also be adapted into games, film and television dramas, etc.

The American Wall Street Journal also published an article saying that in China, the Internet is not only used to play video games, watch videos, etc., but it is also being vigorously promoted as another pastime-reading novels.

According to the article, online novels are becoming one of the powerful forces in shaping popular culture in China. It is also an attractive asset for Internet companies with film production companies, video websites and video game development companies.

According to the analysis of The Wall Street Journal, there are similarities between China’s online literature and the development model of e-commerce. The popularity of online novels may be because it meets the needs of "local science fiction, fantasy and romance" that are ignored by traditional domestic publishing houses.

Foreign authors join the creative army.

In May 2017, the starting point was launched internationally. It is aimed at overseas users, mainly in English.

The Reading Group (the parent company of the starting point network) recently released the "2018 Network Literature Development Report". According to the report, up to now, more than 12,000 overseas authors have registered internationally at the starting point, and more than 19,000 original English works have been reviewed. The world outlook structure of most of these works is deeply influenced by China’s online writings, which contains China cultural elements such as striving for blood and respecting teachers.

China Daily reported that foreign writers joined China’s online writing army because of their love for China culture and demand. Although China’s "going out to sea" is only a few short years, its global fan base has been considerable. For example, the users of Qidian International have spread all over the world, and the cumulative number of visiting users has exceeded 20 million. As early as 2016, the cumulative number of hits in the world of martial arts, the pioneer of online translation in China, exceeded 500 million. Some people even listed China’s online articles as "the four cultural wonders of the world" along with American Hollywood blockbusters, Japanese anime and Korean idol dramas. (Li Jinqiu)