Low match is not as good as Willanda, high match is difficult to stop Highlander, how difficult is it to break the game？

Not long ago, GAC Toyota launched its own high-end flagship model-Toyota VISA (parameter picture). As a flagship SUV model with a higher positioning than GAC Toyota Willanda, the launch of VISA seems to announce the ceiling of GAC Toyota to a certain extent. So what about this ceiling product? We still have to find the problem from the product itself.

The price of Visa is between 216,800 and 303,800 yuan. This price range covers all the price blind spots of Toyota brand within 300,000 yuan, thus making up for the defect that the size of Willanda was not big enough before.

Of course, we still want to make it clear here that the overall dynamic performance of VISA and VIRANDA is completely consistent, and the consistency here is also reflected in the chassis, that is to say, GAC Toyota VISA and VIRANDA are the same in three aspects, but there are obvious differences in price.

If the appearance of Visa mainly makes up for the gap of higher-level products in size, then the author thinks that its appearance seems meaningless.

As a medium-sized SUV, the size of the VESA is 4780mm*1855mm*1660mm, and the wheelbase is 2690 mm. The only difference between the VESA and Willanda is that the length is 4665mm, the height is 1680mm, and the wheelbase of the two cars is the same. It can be concluded that the size advantage of the VESA is almost entirely reflected in the trunk.

What’s the point of such a spatial advantage?

Wilanda Fuel Edition Four-wheel Drive Deluxe Edition

Of course, in addition to not having too many advantages in space, GAC Toyota Vista also has a certain degree of reduction in driving modes. For example, it is also a four-wheel drive Extreme Edition model, and the 226,800 Willanda is equipped with six driving modes of "sports, economy, standard, comfort, off-road and snow", and there is also a steep slope descent function.

However, there is no cross-country and snow mode on the 268,800 V-4 Extreme Edition, and the steep slope descent function is also reduced. The lack of these functions is very regrettable for V-4, after all, the price is 42,000 yuan higher.

Needless to say, the performance of the overall comfort configuration of Whisa is relatively rich, especially the technology configuration, which is richer than that of Velanda. Relatively speaking, the configuration of 12.3-inch LCD dashboard, steering wheel heating, front wireless charging, etc., from the perspective of practitioners, the reduction of driving mode seems to be more useful than these seemingly fancy configurations.

Of course, there is still a big difference between the low-priced VISA and the high-priced VIRANDA.

From the overall configuration point of view, the entry-level model of Toyota Vista, first of all, is compared with the luxury model of 196,800 yuan Willanda. Willanda not only has the functions of the whole car seat belt not being reminded, front and rear parking radar, leather mixed seats, LED daytime running lights, waist two-way adjustment and so on, but also has practical functions such as satellite navigation and road information.

The picture shows the low-profile model of Highlander, which is basically the same as the entry-level version of Visa, for reference only.

On the other hand, VIA, the panoramic sunroof that can’t be opened, the 7-inch LCD dashboard, Carplay support, more charging interfaces, automatic folding of the exterior rearview mirror, heating, rear privacy glass and rain-sensing wiper are actually not as practical as we thought.

As the lowest equipped model, if you want these configurations of Willanda, you have to go to a higher price of 234,800 models, but the same configuration seems to have too many identical configurations compared with Willanda.

Generally speaking, the appearance of the low-profile model of the Visa makes the Highlander more worth buying, and the appearance of the high-profile model makes the Highlander more worth starting with. However, the positioning of the Visa product itself is very vague, and there is no obvious sincerity in configuration, and the space is stretched, which is repeatedly constrained by its own products.

At present, the phenomenon of involution is very serious. If you want to get rid of the product bondage caused by involution, you must launch more new products besides the existing products.

For a very vivid example, the launch of Tank 300 is a good medicine brought by Great Wall Motor in the face of the market with serious involution, and it has brought a crucial turning point for Great Wall Motor.

Although Toyota is the leader in the global automobile market, there are numerous automobile products. However, in the face of the China automobile market, it chose the simplest way to launch its own products-VISA did not bring substantial changes to the involution of GAC Toyota in the market.

This also reminds me that Wen Dali, executive deputy general manager of GAC Toyota, said not long ago that GAC Toyota will complete the sales of 1 million vehicles in 2022. The author is noncommittal about this. After all, the products inside GAC Toyota have already appeared serious involution.

Although Wen Dali handed over 840,000 vehicles in 2021, it is hard to say that without the credit of former executive vice president Li Hui, there are even rumors that Wen Dali, who was born in procurement, is weak in marketing skills. Without the road paved by Li Hui, there would be no smooth sailing for Wen Dali now.

If you want to break through the achievement of one million vehicles, you must make diversified changes in the models. At present, in addition to Willanda, Whisa and Highlander, Fenglanda has been introduced in the small SUV market to compete with C-HR, which is a small SUV itself.

As a result, there are many branches of power within GAC Toyota, and there are overlaps in product strength. It is difficult to get rid of the trouble of involution. The future of GAC Toyota is still uncertain and sales are difficult.