The counter-attack of "Hidden into the Dust" is expected to exceed 100 million at the box office, and Tik Tok’s literary films with "goods" have reached a new peak?

Author | Wang ruoye

Edit | Mingming

On July 6, 2022, "Hidden into the Dust" was officially released, with a box office of 349,000 on the first day of release, accounting for only 2.3% of the films.

At that time, the cumulative box office predicted by Cat’s Eye for this film was 565,000, and the final box office prediction of the film by the public remained at around 2 million. As a rural literary film, even Ruijun Li, the director of Into the Dust, once mentioned in an interview that he was worried that this film would become cannon fodder for the summer file.

On August 9, 2022, "Hidden into the Dust" was webcast and landed on many video platforms such as Youku, Tencent and iQiyi. According to past experience, it is inevitable that the box office will decline after a movie is launched on the online video platform. However, Into the Dust unexpectedly broke the inherent cognition of the public.

52 days after its release and 21 days after its online broadcast, Into the Dust miraculously fell to 3.662 million box office in a single day, reaching the highest single-day box office at present. It is predicted that the box office will soar from more than 50 million to more than 80 million again, and the single-day box office is expected to soar from more than 3 million to more than 5 million. Even many netizens boldly said that they are optimistic about the box office of the film. The cat’s eye also resumed on August 30th.predictThe total box office of "Hidden into the Dust" in mainland China will break 102 million.

After the cinema films are broadcast online, it is rare that the box office increases instead of falling, so that it feeds back the film market. It is urgent for the market to find out what makes the long tail effect of the film so strong, and it is also urgent to know whether the box office decline of "Into the Dust" can be repeated.

Word of mouth solidly improves box office performance

 

"Hidden into the Dust" Douban scored 7.8 points, and now it has risen to 8.5 points, ranking first in Douban’s real-time hot book audio-visual list.Not only has it become the first Chinese cinema film with a Douban score of 8 this year, but it is also the Chinese cinema film with the highest Douban score this year.

The official Weibo, who opened the movie "Into the Dust", has only a few more than 1,000 fans. Of the 103 articles published in Weibo, only a few in Weibo have turned over 100 praises and comments. All this makes the announcement of this film seem to have a sense of "big hidden in the city".

The most famous story in the previous film was the behind-the-scenes shooting story told by Christina. Many netizens called that story "The Chocolate Factory in Christina", and this stalk of Christina even replaced "You are my God", which was very popular. However, the popularity of the stars themselves has not been transferred to movies.Before "Into the Dust" went online, the box office was in a downturn.

According to the box office trend chart of "Into the Dust", it can be seen that the box office trend in the picture presents a strange V-shape, but it grows more rapidly after the webcast goes online. On the one hand, the literary film itself is a niche film, and the number of films given in the early stage of the cinema is not enough, which leads to the decline of the box office after the release; On the other hand, webcasting enabled more viewers to see the film, and word of mouth drove the cinema box office.

It is not only "Hidden into the Dust" that still chooses to be put in the cinema after webcasting goes online.

In 2019, the popular animated film "Nezha, The Devil Child Came to the World" was launched on October 11 before it was released on October 26. However, according to the box office trend of "Nezha, The Devil Child Came to the World", the box office of the film continued to decline after it was launched. In 2021, the "520" movie "Decisive Battle Against the Black" was also launched on the online platform on May 29th, while releasing the notice of key extension. This also led to the final box office score of "Decisive Fight Against the Black" of only 405 million.

Can be like "Hidden into the Dust", there are few films that have fallen strongly after webcasting. Searching for the film reviews of "Into the Dust" on social platforms, many people choose to continue Amway with their friends after watching the movie. Many of them decided to go to the cinema to get another ticket after watching the movie on the video platform. Since the audience is willing to go to the cinema for support, the demand for films has increased for cinemas, and it is natural to increase the mutual benefit of film arrangement.

After the number of films in "Into the Dust" increased, the attendance rate was also guaranteed. This is also the effect that high reputation can bring.High word-of-mouth and high box officeThis simple sentence has been truly verified in "Into the Dust".

Short video platform helps box office rebound

 

The propaganda achievements of "Into the Dust" can go to a higher level.The short video platform also contributed.

According to the statistics of cat’s eye data, the topic broadcast volume of Into the Dust in Tik Tok has reached 2.1 billion, and it has been listed on the hot search list of Tik Tok for many times. On August 30, 2022, the number of likes on the official account of "Into the Dust" in Tik Tok has also exceeded 81.49 billion. Compared with thousands of fans in Weibo’s official account, nearly 200,000 fans in Tik Tok’s official account are really huge.

In addition to official accounts, "tap water" bloggers on the short video platform have also emerged after the webcast of "Into the Dust".Major film bloggers and online celebrity bloggers in different fields have started to publish relevant contents of "Into the Dust".

July was a smash hit, and Dong Yuhui, who has many fans, also talked about "Hidden into the Dust" in the selection live room in the East. Judging from the volume of fans in the East’s selection live broadcast room, there are not a few potential box office supporters. On August 22nd, in Tik Tok’s hot search "What’s the stamina of hiding in the dust?", the film published by online celebrity blogger Kongkong Diary with 4 million fans was praised by nearly 500,000 people. In the video, Kongkong Diary explained his feelings of watching movies, and many netizens began to post the classic lines in this video comment area. Another part of netizens who haven’t seen "Into the Dust" spoke in the comments, saying that they had been arrived by Amway and would go to the cinema to see the film.

On the one hand, among the audience groups of short video platforms such as Tik Tok, there are more rural users in third-and fourth-tier cities and counties.As a rural film, Hidden into the Dust, especially the huge display of farming culture in the film, easily resonates with netizens in Tik Tok.

And according to the cat’s eye data, the local box office growth of "Into the Dust" is concentrated in the Central Plains region where the farming industry is relatively developed, such as Shaanxi and Henan. Based on this, it is found that it is a correct and beneficial strategy to choose short video platforms such as Tik Tok to announce the content in the later stage of "Into the Dust". In the early stage, "Into the Dust" made accurate publicity for the audience of literary films in developed areas such as Beishangguangshen and Shenzhen. The main creators ran several rounds of roadshows, but the results were minimal.

The news of being shortlisted for Berlin Film Festival failed to make literary film lovers take "Into the Dust" out of the circle, but a rural blogger on a short video platform made "Into the Dust" successfully enter more people’s horizons.

On the other hand, the second creation and editing of "Into the Dust" on the short video platform is mainly based on the output of film reviews, which is very inflammatory.The expression of netizens’ true feelings can drive more people to express their views on this film and arouse everyone’s interest in this film.

Breaking the inherent circle of literary films, "Hidden into the Dust" is still accumulating after the online broadcast. How to make good use of the audience of the short video platform so that webcasting is no longer a "box office springboard" may be a new thought brought to the film market by "Into the Dust".

Can "Into the Dust" be reproduced?

 

In recent years, the only film short-listed in the three major European competitions, Hidden into the Dust, was also withdrawn in February 2022.

Due to various reasons, the film market remained sluggish in the first half of this year, and "Into the Dust", which was released in July, did not expect that the film with minority theme was expected to become a phenomenal domestic literary film. It is not a simple matter to reproduce the success of "Into the Dust".

First of all, from the perspective of subject matter, although "Into the Dust" is a literary film, its content is close to the northwest countryside, which coincides with the audience of the short video platform.With the help of short video platform, the box office can take off directly.Secondly, after the webcast was launched, the number of second-generation videos on the short video platform increased.However, different from the ordinary plot explanation, the second creation video of "Into the Dust" is mostly an emotional film review, which extends from the story of the film to the emotional expression of the group and can impress the audience to watch the movie.

There is also the support of the cinema for "Into the Dust".As early as the beginning of the film’s release, the general manager of Jinan Belle Palace Cinema once sent a message to Weibo, saying, "Into the Dust" has been streamed, but I am still arranging films for it, because I firmly believe that the sound effects on the big screen are more attractive to fans than computer screens and mobile phones. " On August 30, 2022, "Into the Dust" won the highest attendance rate on that day, which did not live up to the expectations of many cinemas.

But most importantly, we have to return toThe quality of "Into the Dust" itself passed the test.Therefore, it can be full of stamina.

At the same time, the film "Tomorrow’s Battle" was ridiculed on the short video platform for "selling badly", and the box office just passed 600 million after 27 days of release. Ruijun Li, the director, also said in an exclusive interview with Zumu News that he understood the choice of film arrangement in cinemas and cinemas in the early stage. "The audience has the freedom to choose what to watch, and the cinemas have the freedom to choose what to arrange. Even if we want to talk about feelings, the premise is to let the market operate first. Now the cinema has been’ hungry’ for a long time, let the cinema fill its stomach first, and then take care of art movies. "

It is gratifying that the market has now clearly perceived the value of the art film "Into the Dust". On September 30, 2022, "Hidden into the Dust" was postponed to September 30 after it was announced on August 2 that the key was postponed to September 12. In addition to the key extension, the proportion of cinema films is also rising, reaching 10%. Compared with the release volume of about 0.2% in the early stage, the box office data of "Hidden into the Dust" in September should be more impressive.

It can continue to ferment word of mouth after webcasting, and the box office in a single day has exceeded 4 million, and the total box office has reached 37 million.This is a miracle of a film, and it also indicates new opportunities in the film market.

How about the acting skills of the young actors in this year’s Chinese film in Cannes?

Author: Twenty-two Island Owners

Compared with previous years, this year’s China films in Cannes can be described as a comprehensive return. Face of china films were shortlisted in the main competition, a kind of attention, bi-weekly directors, film critics week and other units.

However, for the general audience, people are more concerned about the performance of China stars on the red carpet and China actors who are shortlisted for the film, and whether it is possible to win the prize. This year, two short-listed films, Mistakes by the River and Burning Winter, both star in young filmmakers who have a high popularity in China, which has become the focus of public concern.

In the movie "Mistakes by the River", Zhu Yilong plays the role of Ma Zhe, a criminal policeman. Neither the film nor the original work focuses on the detection of the case and the truth about who the murderer is, but focuses on depicting how Ma Zhe, as an obsessive person, is constantly fiddled with the unspeakable truth and gradually falls into absurd, uneasy and confused moments and memories. On the basis of the original work, the film enriches some pre-history and relationships for Ma Zhe. For example, he seems to have made a third-class merit and is proud of it; I am very loving with my wife, but I have a disagreement on the issue of the upcoming child; The director thinks highly of him, but sometimes he feels that he is one-track-minded and somewhat out of place with this system …

The enrichment of these details provides a starting point for Zhu Yilong’s performance. As a male-dominated drama, almost every scene of the film has the appearance of Ma Zhe, but there is no emotional drama that is particularly exposed on the whole, and most of them are silent inner dramas and dialogues with people around them. In the film, there is a scene in which Ma Zhe falls into a dream, which is an ingenious stroke of the film. In this scene, the audience cuts in from the first perspective of Ma Zhe, and as he experiences something that seems to be true and unreal, these scenes need to be established through Zhu Yilong’s performance in the previous performance to establish the audience’s emotional connection with Ma Zhe.

At this point, Zhu Yilong can be said to have completed it successfully. As a criminal policeman in the movie, when he appeared, he was dressed in leather, unshaven and disheveled. Whether walking or smoking, it has the feeling of ordinary criminal police at the end of last century. According to Zhu Yilong, for this role, he lived in the county town for a month and a half, and especially observed the living habits of some policemen who are now middle-aged. Because of his thin figure, he gained weight for his role to nearly 160 Jin, which was not specifically required by the crew, but after chatting with these old policemen, he found that these people were generally overworked because of staying up late and being too nervous. In the second half of the film, as Ma Zhe fell into a trance, his weight plummeted, and he wore tired dark circles every day. Zhu Yilong then lost weight according to the changes of the characters in the shoot. It can be said that at least in appearance, Zhu Yilong stood still, and upheld the consistent breakthrough in styling since The Event of Life.

Of course, in The Mistake by the River, we can not only see the difference of Zhu Yilong’s modeling, but also feel the change of his performance style. Although "Life Events" doesn’t have many scenes or plots to express inner feelings with eyes, it can be seen that he has been using his eyes to convey inner subtext, so when the film was released, there were many comments praising Zhu Yilong as a veritable "eye skill school"; But in The Mistake by the River, it can be clearly seen that he uses his eyes less, but also uses some micro-expressions and external actions, such as smoking, pacing, meditation, etc., and the director rarely gives him close-ups, which adds a bit of mystery to this character. It can be said that Ma Zhe was originally a puzzle solver, but through Zhu Yilong’s interpretation, he also became a part of the puzzle.

Of course, due to the difficulty of adaptation, the film can’t fully present the original appearance. In the second half of the original, Ma Zhe has undergone amazing changes. If that part of the passage can be played by Zhu Yilong, I believe it will be a greater blessing for him to win the prize. At present, the overall impression is still a little dull. However, from "Life Events" to "She Disappeared" and then to "Mistakes by the River", I have to admire Zhu Yilong’s team’s vision in choosing roles. These characters are complex and not single, and they are highly compatible with Zhu Yilong’s own temperament, which is very valuable.

It is particularly worth mentioning that Zeng Mei Hui Zi, who plays Ma Zhe’s wife in The Mistake by the River, is equally eye-catching. In a limited number of scenes, he has constructed a forbearing and strong wife image. Unfortunately, there are too few scenes. If we can give this character more space, I believe it will enrich the play.

Compared with the hero’s main play "The Mistake by the River", the three leading roles in "Burning Winter" are relatively even, and they all have a lot of room to play. Nana, Haofeng and Han Xiao are very ordinary, so they seem to have no personality, so they need actors to return to themselves completely, perform and interpret their roles with the state of life.

Zhou Dongyu is the core figure in the film. He cooperated with director Anthony Chen for the second time, and also cooperated with another starring Haoran Liu for the second time, which can be said to have a certain bond. In recent years, Zhou Dongyu’s works rarely appear in cinemas. Most of the films such as King of the Sky, Nightlife in Changsha, You are My Spring, Hug You Through the Winter are special appearances or guest appearances. As the first female starring, Flame on the Plain was unexpectedly withdrawn. This time, Burning Winter can be said to be her best screen performance in these years, which once again proves her strength as a three-gold winner.

Liu Haoran needs a breakthrough even more. He once wrote an article summarizing the difficulties faced by the new generation of actors. Haoran Liu’s biggest problem is that he also succeeded in Tang Tan and lost Tang Tan. His personal box office is basically supported by three Tang Tan, and there is no particularly impressive screen role in recent years. The role of "Haofeng" appeared at the right time, which not only stepped out of Haoran Liu’s personal performance comfort zone, but also provided a relatively novel character image for the current China big screen.

Qu Chuxiao’s performance in the film is also quite amazing and full of powder. In fact, we can see from "I want us to be together" that he is more suitable to play this kind of contemporary urban/small-town youth, because he has a kind of "dejection", but when he pulls himself together, he can also burst into a kind of "burning energy", which are more valuable qualities in him than actors of the same age.

As mentioned above, these roles need actors to return to self-acting, so Anthony Chen also provides them with some favorable conditions, such as the names of characters come from actors, Zhou Dongyu’s nicknames Nana and Haoran become Haofeng and Chu Xiao become Han Xiao, etc., and the role settings are all from the actors’ own hometown, Hebei, Henan and Sichuan, which makes it easier for actors to enter.

Nana in the film is a tour guide and the first person to appear in the film. From the moment she appeared, the real life breath came to my face. In the interview, Zhou Dongyu said that she specially observed the speaking habits of the tour guides, and combined with Anthony Chen’s lines full of life, she presented the image of a girl who was careless on the surface but fragile and sensitive inside to the audience from the beginning.

In terms of performance methods, we can actually see that the three actors are not limited to men or women. Haofeng and Daxiao will have a delicate and soft side, while Nana will also have a strong and self-reliant side. It can be said that in this film, there is no "actor" or "actress" in a complete sense. Everyone is just playing people who are trying to live, and they all have two sides of their personalities. This is also the state that director Anthony Chen deliberately tries to blur some gender.

Generally speaking, Burning Winter allows the audience to see Zhou Dongyu, Haoran Liu and Qu Chuxiao that they have never seen before. At present, many comments focus on the erotic scenes of Zhou Dongyu and Haoran Liu, which is actually somewhat biased. If you really see several erotic scenes in the film, I believe it will prove our previous point: the actors in this play are highly unified with the characters, and all the plot settings are also for the characters.

This year, the main faces of Chinese actors in Cannes Film Festival are above the standard, which is gratifying and worth looking forward to. After all, I sincerely hope that in the future, more and more young China filmmakers, whether directors or actors, can bring their works to the temple of this film, instead of just rubbing the red carpet and making some short-lived exposure. After all, opportunities are always reserved for those who are prepared.

The female figure is humiliating, and this stalk sucks.

"S is thin, M is beautiful, L is rotten, XL is rotten, and XXL is rotten." There is also a small line on the size table, "Only for girls aged 18-35, please consult customer service first according to your figure". Recently, a suggested size table for women’s wear in RT Mart shopping malls caused controversy. In response, its official Weibo statement said that improper wording in publicity materials would strengthen internal management to ensure that such incidents would not happen again.

To be honest, I thought it was a spoof at first. I can’t figure out how a publicity board full of malice towards women got green light all the way to the wall. Wen Wenjun, who thinks that playing homophonic terrier is very humorous, used just two lines to account for all the discrimination against women’s age, gender and figure, and there is really no one.

According to the clothing size, the female compatriots, who account for three fifths of all women, are all in the queue of "worse than bad". Also coincides with the "Double Eleven" period, so the IQ and EQ are not online, offending the gold owners and sisters who are the main force of "buy buy Buy". I’m afraid this business will really be "broken up".

It’s 2020, but the mainstream aesthetic of women still stays on the long legs with black silk. Every once in a while, there are female stars who are hung up on hot search because of their "expansion". It seems that women can only be equated with self-discipline if they are white, young and thin, chopsticks legs, A4 waist and paper people.

Even actress Gong Li, who was named "Gong Huang" by the domestic entertainment circle, was not spared. In August this year, a street photo of Gong Li and her husband caused a heated discussion among netizens. In the photo, Gong Huang wore a pink floral dress, and the whole person looked natural and graceful. However, in the netizen’s message, the words "the waist of the bucket is full of fat, and the unicorn arm is raised" are still very heartfelt.

Top female artists who are over 50 years old and internationally renowned have to be humiliated by their bodies. It also makes female compatriots realize that in the world ruled by deformed aesthetics, women never seem to escape the fate of being examined, evaluated and humiliated by their bodies.

A female star in the spotlight should take a scale with her when eating a meal. If you eat a little fat, you will be ridiculed by the whole network. Some people argue that the harshness of actresses’ figure has industry particularity, because they belong to the representatives of traffic and attention. You can think about it carefully. Is being fat or thin the only criterion to judge an artist’s quality? Don’t you see, how many red flowers are there, and there is a good skin, but I don’t know where the face value is higher than acting. After many years of debut, acting will only be silly and sweet.

Not only stars, but also ordinary women are kidnapped by the abnormal aesthetic of "one fat destroys everything", which is both a victim and a perpetrator. Under the single aesthetic effect of being thin and young, the standard of beauty becomes thin and thin again.

The popular "BM style" this summer, the once popular "A4 waist", "keeping goldfish on the clavicle" and "touching the navel with the backhand" all made the "fat girl" feel ashamed. In order to become beautiful, some girls go to great lengths to soak in Chili water, induce vomiting, and even shrink their stomachs to lose weight. Others are addicted to plastic surgery, leaving serious sequelae.

It’s easy to get rid of the brand of "XXL corresponding to’ broken’" in shopping malls, but it’s difficult to break the hidden rules of female body humiliation.

The beauty of women should not be confined to the standards defined by others. Beauty is a lot of money. Only by establishing healthier and diversified aesthetic standards can women have more self-confidence, not be shackled by the standard of "white and thin", accept the traces left by years and love their bodies, live high.

At this year’s "Talk Show Conference", a remark made by star agent Yang Naizhen is worth reflecting-"Girls should not be defined by standards, there is no standardized beauty and ugliness, just like yourself."

Let more women stop criticizing themselves for the eyes of strangers, have the right to health and beauty, and break the shackles of stereotypes and concepts. There is still a lot that the whole society needs to do. Let’s start with something like "XXL corresponds to’ breaking up’".

Source: The Paper.

Look at the returning player? Brazilian fans dislike Gaunt: Don’t come back if you join the Chinese nationality

As a naturalized player in Chinese football, Garatt has dismissed the contract with the Guangzhou team and returned to his hometown of Brazil to find a new playing opportunity. There is no exact news about whether Gaunt will retain Chinese nationality in the future. However, for the return of the former Brazilian international, many Brazilian fans have unexpectedly "interest".

Earlier, it was reported that Gaunt attracted the attention of the Brazilian Furniture, including Barona, Flaglo, and Palmeras. But in the Corinthian forum, most fans oppose the team’s introduction of Gaunt.

Some fans said: "Gaurat used to be a good player before, but now his knee cartilage has been removed. It is difficult for this player to play high -level football in the future. When I left, Parmeras was like a pig who hit the Universiade because they got rid of this high salary burden. "

There are also fans believe that since Gaunt has joined Chinese, it seems a bit awkward to play in Barn: "He used to be absent for more than five months due to injuries. And he has joined the Chinese nationality. He is equivalent to wasting a place for foreign aid. "" I don’t know what he is now. I mean, don’t he already have a Chinese state? In Brazil, he is a foreign aid, so what does it mean to come back? "

In addition to doubts about the problem of Gaurart’s nationality, more fans are not optimistic about Gaunt’s competitive status today. "Even from an optimistic perspective, Gaunt is mostly similar to the current Dordinho, and it will even be even worse. When he returned from China, his performance had begun to decline. And say. "" God bless you not sign Gaunt, he can no longer play in Brazil. Now he is no longer three years ago. "