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　　Last month, Great Wall Haval’s two heavy new energy sourcesSUVThe product is officially listed. Wherein the compact stageSUVHaval Xiaolong, price13.98-15.68Ten thousand yuan, medium-sizedSUVHaval XiaolongMAX, selling price15.98-17.98Ten thousand yuan. Xiaolong is the entry-level product of Harvard’s brand-new new energy dragon series.SUVModel, undertake to use the power of science and technology to benefit consumers, in the endproductIs the force hard enough? Coincidentally, a few days ago, the editor participated in the official test drive of Xiaolong series area held in Shenzhen. Not much to say, let’s take a look!

　　First, briefly introduce the appearance and interior of Xiaolong series, Haval Xiaolong and Xiaolong.MAXThey all adopt the latest family-style design language, among which Haval Xiaolong adopts the treatment of closed grille, which shows its own new energy.SUVIdentity, triangular style on both sidesLEDHeadlights, together with the blackened front surround below, give people a simple and fashionable visual experience.

　　Compared with Haval Xiaolong, Haval XiaolongMAXIt gives people a more personal feeling. The front face of the new car adopts the popular borderless grille design, which is used on both sides.LEDLight sourcesevenFont headlights, after lighting up, have a good recognition, and the overall look gives people a young and dynamic visual experience.

　　The side shapes of the two models are relatively smooth, and they all have a penetrating waistline. It seems that the body is relatively slender, and the wheel eyebrows and side skirts are decorated with black plaques. The body size cover, the length, width and height of Haval Xiaolong are respectively4600x1877x1675mm, wheelbase2710mm, Harvard XiaolongMAXLength, width and height are respectively4758x1895x1725mm, the wheelbase is2800mm.

　　The interior part is equipped with Haval Xiaolong.7+12.3Inch dual screen system, relatively young and sporty. And Harvard XiaolongMAXInternally, a whole new generation is adopted.Coffee
OSIntelligent cockpit system, by12.3Inch full LCD instrument+12.3Inch central control screen and12.3Three-screen system collocation composed of inch full-color LCD auxiliary driver screenW-HUDHead-up digital display system and three-spoke multi-function steering wheel are very futuristic.

　　It is worth mentioning that Haval XiaolongMAXEquipped with coffee intelligent driving system, equipped with Snapdragon8155Chip, which can realize includingACCIntelligent driving assistance functions such as adaptive cruise in full speed domain, active emergency braking, lane departure warning, etc. It also has functions such as parallel line assistance, reversing lateral warning, rear collision warning, door opening warning, lateral auxiliary warning and panoramic monitoring of mobile sentry.

　　When I came to the highlight, during the test drive, I thought it was carried by Xiaolong.1.5LThe engine will be eclipsed, but the system composed of it and the motor can achieve amazing results.185KW/375N.mPower output, push1.7Tons of body more than enough, at the same time, pure electricity.NEDCThe cruising range is respectively110km,NEDCComprehensive cruising range exceeds1000kmThe front drive mode is also very suitable for urban travel, the power output is used to the extreme, and the fuel consumption is only.6.4rise/Hundred kilometers, quite rare.

　　XiaolongMAXpick up1.5LHybrid system consisting of engine and front and rear double motors, maximum power of engine.85kw, comprehensive power205kW, comprehensive torque585N·m,0-100km/hAcceleration only needs6.8sPure electricityNEDCThe cruising range is105km,WLTCThe comprehensive fuel consumption is1.78L/100km, feed fuel consumption5.5L/100km.

　　It is worth noting that thanks toHi4Electric four-wheel drive, Haval XiaolongMAXrely oniTVCIntelligent torque vector control system for real-time monitoring of vehicles and roads, combined withthreehold upnineMode intelligent dynamic switching, so as to achieve "the best efficiency in all working conditions and worry-free driving in all scenes" At this test drive meeting, Haval XiaolongMAXThe extraordinary performance is also displayed in front of the national media through the comprehensive test drive of the whole scene and many road conditions, and the new energy is redefined.SUVThe strength of the new benchmark of value has been verified.

　　On the highway, there is no need to accelerate preparation in advance at all, overtaking in one go, and because of the rear-drive structure, the whole vehicle is more stable to drive, the acceleration does not feel like raising its head, the high-speed steering chassis is also solid, and there will be no signs of pushing the head. And Harvard XiaolongMAXBut also in pure electric mode, series mode andoneIntelligent switching between direct drive modes, in congested roads, the system will mainly operate in pure electric two-drive mode to ensure the fuel consumption level of the whole vehicle to the greatest extent. On the road section around the mountain, vehicles continuously turn corners, which extremely tests the handling performance. Haval XiaolongMAXOptimize and integrate the front axle generator and drive motor of conventional models to form a perfect50:50Axial load distribution, the turning limit of the whole vehicle is higher.

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　　Haval XiaolongMAXAnd Harvard Xiaolong, both for Harvard Global.SUVThe inheritance of expert brand positioning also brings new energy with all-round strength.SUVTake the comprehensive experience to a new height. Especially Haval Xiaolong.MAXWith the new intelligent four-wheel drive electric hybrid technology,Hi4It has activated the brand’s new weapon in the field of new energy development, and redefined new energy with breakthrough leading technology.SUVThe new benchmark of value allows users to buy a new energy four-wheel drive with good performance, wide use and strong strength at the most sincere price.SUV.

(Reporter Yue Qian) On March 27th, Haval brand announced the naming of its new energy series model, code B07 model named Xiaolong MAX, code A07 model named Xiaolong.

According to reports, the new energy field is now in a period of accelerated change. Haval is making great efforts to launch a new track, and it is in urgent need of a product that can represent a new image to compete for the new energy road. To this end, Haval brand has launched brand-new Xiaolong MAX and Xiaolong. Xiaolong represents the posture of a strong man who takes the initiative to attack and is invincible, and symbolizes Harvard’s ambition to forge ahead in the field of new energy.

In terms of design, the new model has been innovatively interpreted in the appearance and local details of the whole vehicle, adopting the extreme hexagonal stability of the fighter and the sharp and line-like shape. Their common features in the front face modeling are headlights and fog lights, which are derived from refining and innovating the outline of the fighter. They are brave, stable and stylish.

In the creation of interior space, Xiaolong MAX not only surpasses the same level in terms of size and wheelbase, but also has superior space expansibility and rich storage advantages, which is enough to meet the car demand in the family travel scene.

In terms of product functions, Xiaolong MAX first took the Great Wall Hi4 technology to create a new car product strength advantage, achieving the best efficiency in all working conditions and worry-free driving in all scenes.

China quality newspaper

[Cheyou Headline-CheyouNo.-New Car Release] Recently, Jietu officially announced the participation lineup of Shanghai Auto Show. At this auto show, Jietu will bring the Kunlun platform empowered by Mars architecture, the brand-new off-road concept car T-3, and the professional off-road technology iteration "Travel+"; First-time Jietu Traveler (parameter | inquiry) interior and detailed product information; Jietu JMK official modified brand release, etc., will be unveiled at the Jietu booth 7B09 in Hall 7.2.

The "Travel+"strategy is accelerating. In the future, Jietu will build a 4+3+N product matrix, which will enable Jietu’s products to cover many markets such as traditional SUVs, hardcore SUVs, pickup trucks and MPVs. 4 stands for four urban SUVs, including X70, X90, X-1, X-2, etc. 3 stands for cross-border vehicles, including hard-core off-road T1, T2 and T3, hard-core pickup P2 and P3, MPV V2 and V3; N stands for hybrid model, and all products will be mixed synchronously, which will be fully realized in 2024. Among them, the cross-border models will be divided into light off-road series headed by Jietu travelers and hard-core off-road series products.

Jietu Traveler was designed by Hakan Saracoglu, former Porsche design director, and the whole car adopted a square and tough design style. Among them, the net is equipped with the "JETOUR" brand logo and connected with the headlights. The distinctive headlight group style is impressive. The posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. On the side of the car body, the wheel eyebrows of the real car protrude outward, and it is equipped with large-size tires. The window frame shows a hard-core style and adopts a suspended roof design. The tail of the vehicle is a classic small schoolbag assembly, and the vertical taillights are wrapped in a black frame, showing off-road temperament.

The interior of the new car adopts T-shaped flat layout, with sharp edges and corners, simple and powerful, exquisite interior materials and large-size suspended central control screen. Jietu travelers will have more outstanding performance in "travel+"ecological services, intelligent driving, healthy cockpit and so on. Below the central control panel is the main control button area. At the same time, the gearbox gear looks very powerful, and the design of the door also shows unique and chic. Jetway travelers will also be equipped with 8155 chips, high-bandwidth 5G communication and OTA iterative software and hardware separation architecture.

The Beijing Auto Show kicked off, looking forward to the car carrying U8, U9 and U7 at the W1 Hall, and all the products attracted the attention of the audience. On the opening day, I look forward to the official launch of the U8 cross-country player version, with a starting price of 1.098 million yuan; At the same time, the million-class new energy flagship sedan looks to U7 to complete its offline debut. It is worth noting that Yunqi -Z, a revolutionary technology carried by U7, made its debut, further expanding the Yunqi technology family.

Looking up, since its establishment, we are determined to create high-end brands with cutting-edge technology and bring unprecedented product experience to consumers. The brand relies on six core technologies, namely Easy Sifang, Yunqi, Blade Battery, Super Body, Intelligent Cockpit and Intelligent Assisted Driving, to build a look-up architecture, and through flexible combination, it has created a variety of high-end products covering hard-core off-road, performance supercar and flagship car for different application scenarios.

On the first day of the auto show, Yunqi -Z technology was shocked and released, and it was first applied to look up at U7. This revolutionary technology replaces the traditional hydraulic shock absorber with four highly integrated suspension motors, and the response speed is increased to 10 milliseconds, which is several times faster than the traditional active suspension. Abandoning the oil medium, the energy transmission loss is significantly reduced, and the suspension motor can directly generate electricity, realize energy recovery and charge the battery. The appearance of Yunnian -Z marks that the suspension has entered the era of "electricity", which has achieved a revolutionary leap in adjustment speed and accuracy, bringing unprecedented super-stable and super-safe driving experience to users.

With the release of Cloud -Z technology, we hope to add new members to Cloud-Z technology family. Looking up to U7 as a million-class flagship car, it is the first to take Yunqi -Z technology, bringing users a ride comfort beyond the maglev train. Looking up to U9 as the first pure electric performance supercar equipped with Yunxiao -X, it breaks the performance boundary between track and street, and has the ultimate control and daily driving comfort. The new energy hard-core cross-country looks up to U8, and the first vehicle is equipped with Yunqi -P, which makes the vehicle have both urban driving comfort and cross-country crossing ability. Looking forward to the deep integration of Yunqi intelligent body control system and Yifangfang technology, we can realize the only accurate control of vertical and horizontal three-dimensional body posture in the world, break the product scene restrictions and bring unprecedented car experience to users.

This Beijing Auto Show, looking forward to U8 Deluxe Edition and Off-road Player Edition, looking forward to U9, looking forward to U7 being exhibited on the same stage for the first time, concentrated on showing a million-level high-end product matrix based on Yifangfang and Yunxiao technology.

Looking forward to the launch of U8 Off-Road Player Edition, the price is 1.098 million yuan, which has attracted much attention for its excellent off-road performance, distinctive off-road style and attributes. This model is based on two subversive technologies: Easy Sifang and Yunqi-P. It is equipped with unique configurations and functions such as full-scene vehicle-mounted satellite communication, near-far infrared night vision system, and the world’s first deeply integrated vehicle-mounted UAV system, which refreshes the off-road experience standard and sets a new benchmark for off-road safety.

Looking up to U8 cross-country player edition provides users with security beyond their peers. The standard vehicle-mounted satellite communication scheme ensures that users can maintain external communication in areas without signal, and can also use it normally while driving without manually searching for satellite signals. In addition, the near-far infrared night vision system equipped on the vehicle can sense the road conditions around the clock in complex environments and lighting conditions such as sandstorm, smog and backlight, and has collision warning function to provide users with all-round security.

Looking up to the U8 off-road player version, you can choose the world’s first deep-integrated vehicle-mounted UAV system, and the optional price is 100,000 yuan. The deep integration of vehicles and drones significantly simplifies the operation difficulty of drones, supports functions such as "one-button take-off, intelligent follow-up", and allows users to easily enjoy the novel shooting perspective and driving pleasure brought by on-board drones.

Looking up to the U8 cross-country player version, while maintaining 1200 horsepower, it comes standard with a wading throat, with a maximum wading depth of 1.4 meters. It has the ability of emergency floating and calmly responds to the wild wading environment. At the same time, the approach angle, departure angle and longitudinal passing angle of the vehicle are optimized to reach 37.5, 38 and 26.5 respectively, which greatly improves the off-road trafficability. In addition, this model provides 17+1 driving modes, which effectively enhances the all-terrain conquest ability.

Compared with the Deluxe Edition, Wangwang U8 Cross-country Player Edition adopts a more wild and practical exclusive interior and exterior design, providing more personalized modification space. The interior adopts black and green color matching, showing off-road atmosphere; The appearance is available in two colors: sandstone green and obsidian black. 20-inch cross-country forged wheels and AT tires are standard, and various optional kits such as loading kit, trailer kit and luxury comfort kit are provided.

Looking forward to the first show under the U7 line, as a million-class flagship car, it is equipped with the leading-edge Yifangfang technology and revolutionary Yunqi -Z technology, supplemented by the "Eye of the God" advanced intelligent driving assistance system, which ensures driving safety all the time and brings unprecedented extreme driving experience to users.

Looking up to U7 equipped with easy Sifang technology, the horsepower of the whole vehicle is as high as 1,300 horsepower, and the acceleration of 0-100km/h takes only 2.9 seconds. At the same time, it can easily control the urban road conditions, and at the same time, it can independently adjust the four-wheel torque in milliseconds, calmly cope with the change of road adhesion, successfully challenge Yabuli’s ice and snow platform, and show the strong control of easy Sifang on the body posture. The revolutionary suspension technology Yunqi -Z replaces the traditional hydraulic shock absorber with four suspension motors, which actively eliminates the road force and creates a ride comfort beyond the maglev train for users. In addition, U7 comes standard with the high-performance carbon ceramic brake disc independently developed by BYD, and combined with the excellent electric braking ability of Yifangfang, the braking distance of 100-0km/h is 33 meters.

It is particularly worth mentioning that under the test standard of 120km/h, the drag coefficient of U7 is as low as 0.195, which is the lowest record of mass production vehicles in the world, and the seating space is not sacrificed, ensuring a spacious and comfortable rear row space. In August, 2023, Wangwang U7 was certified by the authoritative organization as the advanced technology model of automobile aerodynamics in 2023 (C-STAA model).

Looking forward to the U7 design, it follows the family language of "dimension door", blends modern design with traditional inspiration, and shapes the unique aesthetic style of the flagship car with millions of new energy in the new era. Simple and elegant body lines and innovative aerodynamic design constitute its distinctive recognition characteristics, giving the flagship car a brand-new luxury attribute under the new form and proportion. Combining elegance and technology, we hope U7 will hit a new high at the top of the flagship and lead the aesthetic trend of new energy flagship cars in the new era.

Since the first exhibition at the Shanghai Auto Show in 2023, I hope that the brand will continue to expand its product and technology matrix in one year, and the whole lineup will be unveiled at the Beijing Auto Show in 2024. Looking forward to always adhering to the belief of building high-end brands with the ultimate technology, and continuing to promote the development of new energy automobile industry to a higher dimension with the most cutting-edge technology applications, the most forward-looking technology ideas and the deepest vertical integration. Facing the future, looking forward to giving "electricity" unlimited imagination, we will continue to carry out pioneering exploration and scene innovation with top aesthetic, performance and engineering capabilities, and inject the ultimate product strength into its models.

Fast Technology reported on April 15 that the M5 series Huawei Advanced Intelligent Driving Edition will be released on April 17, making travel more comfortable, secure and worry-free!

It is understood that the biggest highlight of the car is that it is equipped with Huawei’s latest ADS high-order intelligent driving system, which can realize high-order assisted driving without relying on high-precision maps.

Today, the online video of the M5 version of the intelligent driving in the urban area was exposed. In the case of unmanned operation,The driving of the M5 version of Zhijie is very silky at intersections, tunnels, elevated roads, night roads and other scenes, comparable to that of an old driver.

As you can see in the video, with the blessing of lidar and visual perception,M5 Intelligent Driving Edition not only successfully realized unprotected left turn, automatically identified the next obstacle/construction area and bypassed it, but also did not have a big lane change or sudden acceleration/braking in the whole process.

The M5 version can also enter the left turn waiting area and identify the countdown of traffic lights, at the same time, it can safely cross the opposite lane, and perform high-order operations such as comity for pedestrians in zebra crossings and non-motor vehicles in bicycle lanes.

　　Reference message networkReported on May 4 thAccording to foreign media, China accounts for 34% of the patent applications related to the new generation communication standard "5G", which is more than 1.5 times that of 4G. In the field of 4G, Europe and the United States have mastered the essential standard patents for manufacturing products, but in the field of 5G, which has attracted much attention as a new generation of industrial infrastructure, China’s presence has increased. The number of patents will also influence the cultivation of new industries such as driverless driving and the national strength of the new era.

　　"Nihon Keizai Shimbun" reported on May 3 that standard essential patents are irreplaceable technology patents in promoting business, and about 2% of the ex-factory price of 4G smartphones is patent royalties. According to Japanese intellectual property sources, the total annual (4G patent royalties) is about 1 trillion yen (about 9 billion US dollars, and 100 yen is about 6 yuan RMB), and the enterprises with patents are the main participants.

　　According to the statistics of Puliti Company, a German patent data company, as of March, China accounted for 34.02% of the applications for essential patents of 5G communication standards, with Huawei Technologies as the company with the largest number of applications, accounting for 15.05%, ZTE Corporation as the fifth and China Institute of Telecommunications Science and Technology as the ninth.

　　According to the report, the United States and Europe have taken the lead in communication technology and mastered the main patents of 3G and 4G. Therefore, China has to pay huge royalties to European and American enterprises.

　　Therefore, China listed the new generation information technology industry as a key development project, and promoted the research and development of 5G related technologies throughout the country. Including Huawei’s 5G, the R&D expenditure reaches more than 10 billion US dollars every year (1 US dollar is equivalent to 6.7 yuan RMB).

　　According to the report, Huawei has applied for more patents related to base station development, surpassing Ericsson in Sweden and Nokia in Finland. ZTE’s share in base stations is also expanding. Samsung galaxy and LG Electronics ranked third and fourth respectively, and South Korea’s overall share was 25.23%, which was more than two percentage points higher than that of 4G.

　　The share of the United States is 14%, which is two percentage points lower than that of 4G. Qualcomm, which holds patents such as smart phone semiconductors, is a major participant in 4G, and its share in the 5G field has declined, ranking sixth.

　　According to the report, in the field of communication, technology patents are cumulative, and even if they are developed to 5G, 3G and 4G patents, they will continue to be used. Qualcomm’s advantages will not disappear suddenly. The company’s patent licensing business sales in the first quarter reached 1.122 billion US dollars. Japan’s share is about 5%, which is about 4 percentage points lower than that of 4G. According to the share of enterprises, Fujitsu ranks 12th. It is said that Fujitsu holds a number of 5G related technologies, including sending radio waves to target locations.

　　According to the report, enterprises that master the standard essential patents get rich patent income, which can improve the price competitiveness while providing new equipment such as 5G base stations and smart phones. Generally speaking, the more standard essential patents a country’s enterprises hold, the easier it is to promote 5G infrastructure at a lower price, and the easier it is to take the lead in the new generation of communication services. In addition to the number of patent applications, it is also important to master the important patents with high frequency of use.

　　According to the report, the United States prohibits government departments from purchasing 5G products from five companies including Huawei on the grounds of security. However, Huawei holds many patents necessary for the development of 5G products. "Even if Huawei can’t sell products in the United States, it can still get patent royalties" (according to the person in charge of Puliti Company).

　　According to the report, under the huge investment and long-term plan, China’s position and influence in the field of 5G communication are increasing day by day in various service fields based on 5G technology.

　　Our reporter Xiang Yantao

　　After 1003 days of announcing its entry into the electric vehicle industry, Xiaomi Automobile officially made its debut. On December 28th, Xiaomi Group held the Xiaomi Automobile Technology Conference in Beijing. The design, performance, battery life, safety and other details of Xiaomi SU7, the first work of Xiaomi Automobile, made its first public appearance.

　　"Xiaomi decided to invest ten times, start with the underlying core technology, seriously build a good car, and through 15 to 20 years of hard work, become the top five automobile manufacturers in the world and strive for the all-round rise of China’s automobile industry!" Lei Jun, founder, chairman and CEO of Xiaomi Group, said at the scene that Xiaomi Automobile is a major leap for Xiaomi Group from the mobile phone industry to the automobile industry, and it is also a key leap for the complete closed loop of "the whole ecology of people, cars and homes".

　　Lei Jun said that from the beginning, Xiaomi Automobile insisted on starting from the underlying core technology, insisting on positive research and development, and deep self-research on key tracks. At present, Xiaomi Automobile has invested more than 10 billion yuan in the first phase of R&D, and the R&D team has more than 3,400 engineers, including thousands of top technical experts at home and abroad in key fields.

　　This conference officially revealed the progress and breakthrough of five core technologies of Xiaomi Automobile, including electric drive, battery, large die casting, intelligent driving, intelligent cockpit and other key areas, which can be called a comprehensive display of Xiaomi’s 13-year technology accumulation.

　　Among them, in the field of industrial hard technology, Xiaomi has demonstrated the scientific and technological strength of self-developed manufacturing hard core, and has the leading intelligent manufacturing strength of complete automobile industry. For example, the super motor HyperEngine V8s independently developed and produced by Xiaomi has a rotational speed of 27200rpm, ranking first in the world in terms of mass production motor speed; Xiaomi has developed the integrated battery technology of CTB, and the world’s first battery inversion technology has achieved the highest battery integration efficiency of 77.8% in the world. In order to ensure the battery performance and quality from the source, Xiaomi even built its own battery pack factory.

　　In addition, Xiaomi has independently developed "9100t super large die-casting cluster" and self-developed die-casting alloy material "Titan alloy", becoming the only automobile manufacturer in China with self-developed large die-casting and die-casting materials. At present, the industry is winding up the tonnage of clamping force of large die casting. Xiaomi firmly takes the road of full-stack self-research, from self-research materials and equipment cluster systems to finished castings, and has completed the full-stack self-research of almost all links in the large die casting industry chain.

　　In the field of intelligent soft technology, Xiaomi has demonstrated the unique advantages of "technology giant, eco-car-making" and promoted the integration of automobile industry, consumer electronics industry and intelligent ecology. For example, based on Xiaomi 澎湃 OS, Xiaomi intelligent cockpit has realized the bottom reconstruction, evolved for the car, and created an advanced intelligent mobile space; In the field of intelligent driving, Xiaomi industry launched three key technologies, namely adaptive zoom BEV technology, large road model and super-resolution occupation network technology.

　　In addition, the comprehensive empowerment of AI has also become a new bright spot for Xiaomi Automobile to integrate cutting-edge technologies and achieve innovative breakthroughs. For example, in addition to the first road model in the industry, Xiaomi has also developed the world’s first mass-produced "end-to-end perception decision-making model" for the parking service scene of intelligent driving, which can observe and dynamically adjust the parking spaces in mechanical garages and other ultra-difficult parking spaces in real time.

　　Zhang Xiang, director of Vodafone Digital Automobile International Cooperation Research Center, told the Securities Daily that Xiaomi currently adopts the mode of self-purchasing equipment and self-building factories in core areas such as batteries and die casting, which is a common practice in the current industry. For example, Weilai makes its own motors, Tesla has a battery assembly plant, and BYD has mastered the most self-developed technologies for core components. Car companies build their own factories in these fields, on the one hand, because the production capacity of some core components is not very large, the supply chain is not very mature, and outsourcing faces supply chain security problems; On the other hand, the prices of these core components are relatively high and the profits are relatively high. If you choose to build your own factory, you can enjoy the industry dividend. If you outsource it completely, the technical content and profits of Xiaomi Automobile will be greatly reduced.

　　At the end of October this year, Xiaomi announced a comprehensive upgrade of the group’s strategy, from "mobile phone ×AIoT" to "people, cars and homes are all ecological", and cars have become the most important part of Xiaomi Group’s strategy. Lei Jun announced that with the addition of Xiaomi Automobile, Xiaomi’s "full ecology of people and cars" was officially closed.

　　Lei Jun introduced that "the whole ecology of people, cars and homes" is a super-intelligent ecology that comprehensively opens up people, cars and homes, realizes seamless connection and real-time collaboration of hardware equipment, and drives industrial chain partners to create a people-centered and active service. Xiaomi 澎湃 OS has opened up more than 200 categories including Xiaomi Automobile. In the past 13 years, Xiaomi has laid out 12 technical fields and 99 sub-tracks. Based on the principle of "deep integration of soft and hard, comprehensive empowerment of AI", Xiaomi has formed a "fusion technology stack" to continuously empower product development and manufacturing.

　　

　　What is the painting style of the three giants of color TV "forcibly" in the same frame? The "blind box" lottery to bring goods is not awkward and a little happy? Xiao Ni and Yi Yi, two hosts, one is the bad COP and the other is the bad COP. What’s the matter with bargaining and cutting the boss’s nerves?

　　On the evening of June 7th, CCTV’s "Everyone Loves Made in China" brand helped Gome.A 3-hour live webcast created a sales volume of over 720 million, a cumulative viewing volume of over 60 million, and a topic reading volume of 380 million in Weibo.

　　The gratifying data is only one aspect. What’s more interesting is that the live content is constantly exploding, which can be said to be a "mudslide" with live goods!

　　"Explosion point" 1: The three giants of color TV love each other and kill each other "forcibly" in the same box.

　　Hisense, Skyworth and TCL, three famous brands in China color TV industry, account for more than 50% of the domestic market. For decades, the three giants fought hand to hand, and you chased me, which can be said to be the romance of the Three Kingdoms in Wei Shuwu.

　　Our program planning director, "Evil is born with courage": What will happen if these three families are put together at a table?

　　So there was this style of painting:

　　Hisense said: My laser tv represents the next generation of technology, which is eye-protecting, authentic and vivid in color. Even Van Gogh’s famous paintings can be confused with the real ones.

　　Skyworth said: My OLED TV is second to none, and it is most suitable for watching shopping programs. I can clearly see the red number.

　　TCL said: My TV is not only a TV, but also an intelligent robot. I don’t need hands for voice dialogue and film selection.

　　You see, everyone praises himself, and no one obeys anyone. However, when Wang Junzhou, president of Gome Retail, talked about the history of the rise of household appliances in China, the three giants shed tears at the same time, and sent out the same feeling: China’s household appliances enterprises were not easy, and they started to imitate from the 1980s. At that time, when we looked around, they were all dominated by European, American, Korean and Japanese brands.However, China’s household appliances people are not discouraged, and they are catching up bit by bit. Now, they have not only topped the world in terms of output and sales, but also stood in the forefront of the world in technology, and some technologies are still ahead of the world.

　　As the saying goes: the Big Three love each other and kill each other, and once they get together, they will forget their enmity.

　　"explosion point" 2: "blind box" brings a lot of joy.

　　Can there be a new way to play live with goods? On June 7th, during the live broadcast of "Everyone loves Made in China", our program planner came up with a coup: "blind box" with goods.

　　What is a "blind box" with goods? This link includes the boss’s all-in-one cooker, Jiuyang soymilk machine, Angel water purification system and Cobos sweeping robot. Just as the bosses of four enterprises prepared a set of self-boasting words, they were eager to try. Wait a minute, I have four cards here, and I have written four products. Whoever draws which card will bring the goods for that product.

　　The four bosses looked at each other: Why not follow the script?

　　A dramatic scene appeared — — In the process of drawing lots, it was a strange coincidence that all four people got their own products, and the four bosses secretly rejoiced: It was just to scare us.

　　The boss of Boss Electric Appliance was about to burst into tears. The host was quick-eyed and grabbed the card and exchanged it with the card in the hand of another boss next to him: Sorry boss, you can’t bring goods for yourself yet.

　　… …

　　An interesting delivery actually gave birth to the story of "civet cats for princes".

　　As the saying goes: the blind box is a strange move, and the ups and downs of the story depend on it.

　　"Burst point" 3: ruthless and ruthless, really bargaining.

　　The three-hour live broadcast sold 720 million, relying on real discounts. There is a tacit cooperation between "Wang Yidao", "Counting Nihao" and "Iraqi Ruthlessness".

　　Wang Junzhou, president of Gome Retail, is a veteran of the home appliance industry. This live broadcast can gather more than 10 BOSS delegations, which largely reflects the appeal of Wang Junzhou. Unexpectedly, an expected "Friends"-style warm-hearted drama turned into a "western" with pleasure and enmity.

　　In the white electricity link, the "old enemies" of Haier and Midea were manipulated by Wang Junzhou, causing sparks.

　　Haier took out the maternal and child refrigerator and washing and drying kit at the bottom of the closet, while Midea offered a wall-breaking machine and windless air conditioner with high cost performance. Although the products didn’t play hardball, in terms of price concessions, they still couldn’t stand the shock of Wang Junzhou and dived in succession.

　　Li Huagang, the chief experience officer and vice president of Haier Group, is also a veteran, but under the haggling price of his old friend Wang Junzhou, he even forced out a great discount on buying a casarte refrigerator to send the latest Huawei P40 mobile phone.

　　Wu Haiquan, president of Midea Group in China, also failed to recruit Wang Junzhou’s step by step. An air conditioner dropped 700 yuan and a sweeping robot was given 800 yuan.

　　Different from Wang Junzhou’s big talk, the hosts Nigmat and Yi Yi played a "double spring".

　　Xiao ni deserves to be the four-character brother of CCTV boys, and the goods are too stable! The business leaders were cut to the death by bargaining. Boss doesn’t give cheap? Turn your head and go! After lowering the price, it is necessary to "threaten" Boss— — "If it’s not the lowest price in the whole network, I’ll really go to your house and dismantle the water purifier" … …

　　Yiyi even gave everyone "grinding soybean milk" and "taking a group photo" to continue to strive for overweight benefits for the audience.

　　As the saying goes: hard and soft are applied without mercy, and the big brother is defeated. A live broadcast with both benefits and fun, and a gathering of "fireside night talk" have added many topics to CCTV’s "Everyone loves Made in China" brand boosting action. This is the beginning, and we will bring you more interesting and affordable programs.

　　Everyone loves to make it in China. Don’t you make it yet?

　　[car home Information] Recently, we learned that (|) will be pre-sold during the Chengdu Auto Show, which will open in late August, and will be officially listed during the Guangzhou Auto Show, which will open in November. The car is equipped with a 2.0T+48V motor, with a non-loaded body and an independent suspension.

　　The front face of BJ60 is a family-style design style. The five-hole grille is integrated with the LED light groups on both sides, supplemented by a lot of chrome decoration, but it still highlights the hard-core style. It is reported that it will be equipped with a welcome mode and intelligent interactive lights.

　　In terms of body size, the length, width and height of the car are 5040/1955/1925mm and the wheelbase is 2820mm, so it is positioned as a medium and large SUV. Viewed from the side, the new car is burly, which of course indicates that it has good interior space. In terms of tires, it is reported that AT tires will only appear on models with 18-inch wheels after listing in the future.

　　At the rear of the car, the design of BJ60 is simple and elegant, and a classic external spare tire will be used. It is worth mentioning that the taillights of the car are also full of details. After lighting up, it is the shape of traditional palace lanterns.

　　Inside the car, the overall style of the new car is biased towards luxury positioning. Leather, paint and chrome-plated decoration all bring a sense of high quality, and the full LCD instrument and large-size central control panel make it not fall behind in terms of technology configuration. In addition, there is a mountain pattern on the plaque in front of the co-pilot, which has a strong sense of ceremony.

　　In other comfort configuration, the driver’s seat is equipped with leg rest and seat memory function, the front seat is equipped with 12-way electric adjustment, heating, ventilation and massage function, and it has aviation headrest. The rear seats will also be equipped with ventilation, heating and massage functions. In addition, the car will also be equipped with 256 colors of optional ambient lights, front laminated glass and Yanfei Lishi brand 12 speakers +1 external amplifier sound system.

　　As for the power system, this car is equipped with a light mixing system consisting of a 2.0T engine and a +48V motor, with an 85L fuel tank and a 35L auxiliary fuel tank. The transmission system will be matched with an 8-speed automatic manual transmission, equipped with part-time 4wd system, which can electronically switch the modes of 2H, 4H and 4L. The ATS all-terrain system supports the choice of nine driving modes. In addition, the new car also uses a non-load-bearing body, and is equipped with three locks: front, middle and rear, in which the transfer case can amplify the torque by 2.54 times. (Text/car home Chen Hao)

　　In the industry environment where overspeed and stall occur frequently,It seems that it has always maintained its own rhythm.

　　On May 10th, the published financial report for the first quarter of 2023 showed that it delivered 52,584 new cars during the period, up 65.8% year-on-year; Realized revenue of 18.79 billion yuan, a year-on-year increase of 96.5%; Operating profit and890 million yuan and 1.41 billion yuan respectively, grossAbout 20.4%, reaching the "healthy" threshold set by Chairman and CEO Li Xiang.

　　Based on the market feedback in the first quarter, the second quarterThe guideline gives a new high, and the delivery of new cars is expected to reach 76,000-81,000, up 164.9%-182.4% year-on-year; The total income is expected to be 24.22 billion-25.86 billion yuan, up 177.4%-196.1% year-on-year; Annual grossThe goal remains at 20%. At the first quarter performance meeting held on the same day, the management of LI also showed full confidence in the company’s development rhythm. Strive to deliver 30,000 vehicles in June, release pure electric vehicles in the fourth quarter, not consider price reduction for the time being, and adjust production capacity according to demand, which are the key words of management.

　　Maintain the gross profit margin target of 20% for the whole year.

　　Among the total revenue of 18.79 billion yuan in the first quarter, LI’s vehicle sales revenue was about 18.33 billion yuan, up 96.9% year-on-year and 6.1% quarter-on-quarter.

　　Li Tie, CFO of LI, said at the performance meeting that the year-on-year increase in vehicle sales revenue was mainly due to the increase in vehicle delivery and the increase in the average selling price contributed by the ideal L series models; The month-on-month increase in this revenue was mainly due to the increase in vehicle delivery, and at the same time, some of the increase in delivery was offset by the decrease in average selling price caused by the difference in product mix between the two quarters.

Main performance indicators of LI in the first quarter of 2023 (Source: EnterpriseScreenshot)

　　On February 8th this year, LI officially released the first five-seat product ideal L7, and launched the third model L7 Air； after L7 Pro and L7 Max on the same day. In addition, the L8 Air, the third model of the six-seat SUV, was also launched simultaneously. According to the official price published by LI, the national unified retail prices of L7 Air, L7 Pro and L7 Max are 319,800 yuan, 339,800 yuan and 379,800 yuan respectively, which are 20,000 yuan lower than the retail prices of ideal L8 models.

　　On March 11th, Ideal L7 was delivered. According to the data released by LI, the ideal retail volume of L7 terminals in March was 8,009, and the delivery volume in April exceeded 10,000.

　　The delivery of vehicles with relatively lower prices has increased, and its impact has also been fed back to the Maori side. In the first quarter of 2023, LI’s gross profit was 3.83 billion yuan, up 77.0% year-on-year and 7.4% quarter-on-quarter; The gross profit margin of bicycles was 19.8%, which was lower than 20.0% in the fourth quarter of 2022.

　　Among many new brands, LI has been at the forefront in cost control. Although nearly 50 stores have been expanded or optimized in LI since late June, 2022, the sales, general and management expenses in LI in the first quarter were basically the same, which remained at the level of 1.6 billion yuan, about 1.65 billion yuan. As of April 30th, LI has 302 retail centers, 318 after-sales maintenance centers and authorized car body panel repair and painting centers all over the country. In the first quarter, its research and development expenses dropped to 1.85 billion yuan.

　　"Overall, we are very confident about the steady increase in gross profit margin." Li Tie said, "In the first quarter, the sales in Li ONE reduced the overall gross profit margin of vehicles in the quarter by 1.6%. We expect to complete all the sales in Li ONE in the first half of the year, so we can basically eliminate the impact of this part. Regarding the profit margin climbing of ideal L7 and Air models, we think there is still room for improvement. However, considering that there are other potential factors, we still maintain the goal of 20% gross profit margin for the whole year. "

　　Before entering the pure electricity market, stabilize the market share.

　　Once the news that LI will launch pure electric vehicles was exposed, it quickly seized the hot spot of public opinion.

　　In Li Xiang’s view, the ultimate goal of pure electric vehicles is to replace fuel vehicles on a large scale, just like extended-range vehicles; To achieve this goal, the safety and convenience of energy acquisition are the basic conditions.

　　In 2023, LI indicated that it will invest heavily in the construction of the overcharge network, and plans to build 300 high-speed charging stations before the end of the year, covering.Yangtze River Delta, Greater Bay Area, Chengdu and Chongqing, and expand the number of charging stations to 3,000 by the end of 2025, covering 90% of the country’s high-speed mileage and major cities in the first, second and third tiers.

　　"We will not pass these costs on to consumers, so we will also let users buy the most competitive products in the same level at a cheaper price through effective R&D and supply chain layout." At the press conference, Li Xiang said that the layout of pure electricity sector was decided by LI after long-term planning and research. Therefore, the company has made sufficient preparations in R&D and supply chain.

　　"Our core goal is to make high-voltage pure electric vehicles have prices similar to those of extended-range vehicles, and obtain gross profit margins similar to those of extended-range vehicles, which is the embodiment of our healthy operation. This is based on the research and development of models and the layout of the supply chain that we started a long time ago. "

　　According to him, the first all-electric vehicle in LI will be released in the fourth quarter of 2023, and then delivery will begin, keeping the release rhythm similar to the ideal L7, L8 and L9.

　　Before entering the field of pure electricity to divide cakes, LI put more energy into steadily increasing the market share. "Our core goal in the second quarter is to increase the market share of the NEV market above 200,000 yuan in the first quarter from 11% to 13%." However, Li Xiang bluntly said that there is no plan to reduce the price in LI at present. "When we make detailed long-term planning and pricing, we have set the price at the most competitive price in the corresponding price range according to the level and size of each model, and there will be problems when the price floats up and down. This is the fundamental reason why we have been very cautious in pricing and insist on long-term consideration. "

　　Judging from the ideal L7 and L8 vehicle segmentation strategy, the successive appearance of Air, Pro and Max models also differentiated the same product on the basis of overall price reduction, providing more choices at the consumer end.

Ideal L7 three models configuration difference (Source: enterprise official website screenshot)

　　Li Xiang said that with the test drive of the Air model to the store, the order volume has indeed increased significantly, and the ideal L7 and L8 Air models have brought about a 20% increase. "According to the first-tier, new first-tier and second-tier cities, the new first-tier cities have the highest sales growth rate at present, because for the SUV market of more than 300,000, the new first-tier cities have real consumption.. In the long run, third-and fourth-tier cities are also the focus of LI’s future expansion, with a view to gaining more market share in these regions. "