xwxq

Text | Xinghui

Editor | Shi Can

Recently, the sound of learning to meow has always sounded in the elevator.

"Seven Cats, Seven Cats Meow Meow Meow…" Tengger’s rugged tone was accompanied by the background melody, and the brainwashed lines were repeated over and over again, "bombarding" every office worker indiscriminately. Under the cat’s meow, all living beings are equal.

Image source Weibo @Tiying Media

This elevator advertisement comes from the digital reading platform "Seven Cats Free Novel", and the singer Tengger’s title in it is the spokesperson of the Seven Cats brand. Coincidentally, in August this year, the comprehensive reading platform "Fanqie Novel" officially announced actor Yang Zi as the brand spokesperson.

Earlier, China Literature Limited had officially announced actor Hu Ge as the spokesperson of Reading Literature IP, and actor Song Yi also served as the ambassador of Reading Literature Recommendation Group… Whether it is a free reading force or a paid online position, celebrity marketing is no longer a new thing.

Why have big-name spokespeople become the norm in the online industry? Today’s online marketing has evolved to what stage?

What kind of celebrity can become an online spokesperson?

Teacher Tengger came to brush his face again.

After learning to call the elevator advertisement was launched, people in Weibo Square often lamented the "magic" of this advertisement. Some people were troubled by the loop of the elevator advertisement, while others sensed a subtle contrast from the reincarnation of meowing: "When I got out of the elevator, I started to search for’Tengger learns to call the cat ‘."

The reason why Seven Cats chose Tengger’s endorsement is obviously inseparable from the latter’s wonderful path of "becoming popular again" over the years.

As a well-known Mongolian singer, Tengger’s heroic grassland-style songs were sung all over the country in his early years. However, his popularity in today’s Internet space is not due to his pure majestic style, but because of his subversive "Uncle Meng" image.

Since the original song "Peach Blossom Land" became popular in 2013, Tengger’s style of painting has shifted step by step. He returned to the public eye, went on variety shows, played cross-border, and covered many popular songs in contrasting ways, such as the cover of Zhang Shaohan’s masterpiece "Invisible Wings" to sing the hard atmosphere of "Wings of Steel"…

Image source Bilibili

On the eve of Double 11 in 2019, the news that "Tengger will sing" Love Circle "on the same stage as Hanazawa Cilantro" spread all over the Internet, causing his cross-dimensional character to come out of the circle again. Although the news was eventually clarified, Tengger did interact with the two-dimensional field frequently since then.

In the tide of netizens playing stalks or imitating, Tengger himself settled in Bilibili and gradually occupied a place in the front line of youth culture. An interesting fact is that as of get the manuscript ready, Tengger’s Weibo fans were about 1.148 million, while Bilibili fans far exceeded the former, up to 1.839 million.

From this perspective, it is not surprising that Seven Cats chose Tengger. In fact, before the free online platform took action, Tengger was already called a "treasure for young people" in the marketing industry.

For example, game companies that also point to the online generation circle have frequently invited Tengger to help sing. The music marketing events of products such as "Honor of Kings" and "The Strongest Snail" have the figure of this real-world friends. The Tengger version of "Mangseed" released by "Fantasy Westward Journey" has gained over 12 million views in Bilibili, and there are still netizens who often "come again billion times".

To the Seven Cats, Tengger was not a celebrity spokesperson for the idol line. His advantage was his interdimensional humorous persona, which was backed by a high reputation, good popularity, and the scarcity of being close to young people.

In contrast, Tomato chose Yang Zi for another reason.

On August 3, Tomato Free Novels officially announced Yang Zi as the brand spokesperson. As a familiar actor, Yang Zi has continued to be active on the screen in recent years, starring in "Ode to Joy", "Honey Sinks Like Frost", "The Rest of Life, Please Instruct", "Sauvignon Blanc" and many other film and television dramas. What they have in common is that they are adapted based on the novel IP.

Fanqie Novel official account

During the official endorsement, Yang Zi said this sentence: "Different characters are different lives." In this context, the actor’s past role performance is a bridge, guiding the audience back to the source of mainstream IP content – that is, the major original online platforms.

Regarding this cooperation, Fanqie Novel also said: "We hope that through Yang Zi’s endorsement, we can better shape readers’ awareness of the reading platform and create a newer and more interesting reading experience for readers."

Similarly, after the 2015 adaptation of "Langya Bang" became a hit, the star Hu Ge in the play collaborated frequently with the original source, China Literature Limited.

As an old friend of Reading Literature, Hu Ge not only played the well-known IP role, but also was a reader famous for his reading interests. Therefore, from his early endorsement of QQ Reading to his subsequent role as the spokesperson of Reading Literature IP, Hu Ge has continued the positioning of "reading advocate" with a slight literary attribute, echoing the cultural tone required for reading literature.

Image source Weibo

Overall, online platforms choose celebrities with different ideas, with different focuses on popularity, resume, and personality. However, the vision is ultimately the same, that is, to use users’ awareness of celebrities to strengthen their awareness of the platform.

When celebrity endorsers became the new "standard" for online platforms, more important marketing trends emerged.

From warlord to celebrity marketing

Web promotion is a profound knowledge.

At different stages of development, online platforms have different marketing goals and technical carriers, and they show very different appearances. For example, the most common and basic form of online marketing is like the game industry’s ancient user acquisition through ads, with short and eye-catching text with rough pictures, and strive to attract readers’ interest in the shortest time.

On the male channel, they can be 10,000 kinds of bizarre reversals, where the dragon king, the rich man and the old ancestor come together. On the female channel, they have turned into jaw-dropping tyrannical literature. The lady knows whether she is wrong today, but the readers who swipe the advertisement must know and reflect.

source network

In this way, graphic advertisements have brought curious glances to large and small online text sites, and they have grown brutally lively. To this day, these gimmick copywriting is still a source of joy everywhere on the Internet, and has bred many famous scenes.

After that, a landmark turning point was the ouster of the "Crooked Mouth God of War".

In 2020, a series of advertisements labeled "Crooked-Mouth God of War" suddenly became popular. The so-called "Crooked-Mouth God of War" comes from the crooked smile displayed by actor Guan Yunpeng in many online advertisements, which often appears at the climax of the plot.

For a time, the original film, editing and parody version of "God of War with Crooked Mouth" swept through Douyin, Kuaishou, Bilibili, Weibo, Hupu and other major platforms. These advertisements have a strong routine color, repeating the scenes of the protagonist pretending to be a pig to eat a tiger and slapping the face in reverse, accompanied by copied and pasted dramatic conflicts and highly similar villain remorse.

The crooked-mouthed God of War was always a useless son-in-law at first, but the ending had unpredictable identity options: God Doctor, Dragon King, God of War, Patriarch… It was such a simple and direct plot framework that made countless netizens unable to stop, embarrassed and happy.

Image source Bilibili

The wry-mouthed God of War, which has become popular in the banter, is a representative of the maturity of online short video advertising.

In the context of the short video pandemic, online short video advertisements have come into being. They go a step further than graphics, using Facebook’s character library to extract core scenes from long, cool articles and shoot short dramas that are one to two minutes long. These advertisements strive to stimulate user interest in a very short time and actively cater to the fragmented public reading habits.

It is worth noting that the popularity of short video advertisements on the Internet does not mean that graphic advertisements disappear. In fact, the two complement each other, embedding short video platforms, browser recommendations, application information flows, and many other scenarios in parallel, to build an information flow empire of Shuangwen marketing, and you can see seven dragon kings smiling at your evil charm by moving a brick at random.

After introducing the emerging media power of short videos, online marketing has further helped new and old platforms to explore market growth. In fact, the years when in-feed ad gradually innovated and grew, it basically corresponded to the rapid growth of free reading platforms under Internet giants such as Douyin and Baidu.

With the slowdown in the growth of the platform, online marketing has undergone new changes, the core feature is the rise of brand status in the appeal of communication. Online giants have tacitly increased branding efforts, opened up marketing dimensions other than customer acquisition and conversion, hoping to keep the country while fighting.

So we can see that Qimao has tested the waters of Xiaohongshu, live broadcast and other brand operation channels, implanted variety shows such as "Yearning for Life" and "Ace to Ace", and appeared in front of young netizens more and more frequently.

Tomato also made frequent attacks online and offline. In July, it just cooperated with the traditional literary circle and the online literary circle to hold a live broadcast conversation. In August, it appeared at the 2023 Shanghai Book Fair with a series of works…

Image source Weibo @Tomato Free Novel

Recently, the celebrity spokespeople who have tacitly embraced the two reflect the current emphasis and investment on brand marketing on online platforms.

If we want to describe, the evolution of online marketing is not a segmented line, but closer to a gradually expanding network. New media and new needs are entwined on it, and the main axes of seeking increment and maintaining stock have been highlighted one after another, prompting online platforms to go offline and to the public.

Free to pay, each with a story

When it comes to star marketing to assist in brand building, the relatively long-established paid online platform is undoubtedly a pioneer.

As early as May 2016, China Literature Limited showed a big deal on this matter. That year, QQ Reading officially promoted Hu Ge as the spokesperson, and at the same time launched a large-scale offline promotion. Hu Ge’s large poster can be seen in many crowded subway stations in Beijing, Shanghai and other places.

Image source Writer’s Assistant official account

You know, in the field of digital reading at that time, such promotion was rare. Since then, Reading Text has also launched the special concept of "IP spokesperson" early, which has attracted a lot of attention from the online literature industry.

It is worth noting that although free online platforms are now following up on star marketing, there are still differences in the strategic priorities of the two camps. Even if the same star appears to shoot a promotional short film, the two sides have different expression priorities.

For example, at the same time as the official spokesperson, Fanqie Novel released a short film "Fanqie Novel Today", which depicted several typical reading scenes, exposed the pain points of digital reading, and showed Yang Zi to express the reason for "Fanqie Novel".

In the short film, Fanqie Novel shows the familiar situations of payment restrictions and author interruption, relying on Yang Zi’s interpretation to emphasize the advantages of tomato free reading, one-click promotion and other products. Yang Zi’s image of shuttling through it is very close to the celebrity spokesperson in people’s traditional imagination.

Image source Fanqie Novel

On the other hand, the short film in which Reading invited Hu Ge to appear focuses on the next link in the online text industry chain.

After Guan Xuan served as the spokesperson of Reading Literature IP, Hu Ge appeared in the short film as a storyteller who loved stories and recommended three popular online works to the audience, namely "Shanghai Prosperity", "Great Doctor Ling Ran" aimed at the medical industry, and "The First Sequence", a fantasy adventure.

China Literature Limited official account

Although it is related to online text recommendation, the focus of this short film is not on the digital reading end, but on the reconstruction of several representative scenes in the story in the form of images and the visualization of words. Here, Hu Ge’s role seems to be closer to a "cultural promotion ambassador".

He introduced to the camera: "Through the paid data of hundreds of millions of readers, [Reading Text] selects the best stories suitable for film and television adaptation, and expects them to appear on the screen and burst out with more powerful charm."

In summary, the difference between the two kinds of star marketing reflects the difference between the development strategies of the two online publishing camps. There is an inherent time difference between the free online publishing platform and the paid online publishing platform in the formation time, which to a certain extent leads to the difference in the current business form.

The former focuses on product iteration and platform construction at this stage, and stars are the guides to shape user cognition; the latter turns its attention to the downstream IP adaptation chain more, aiming to play the advantages of paid network text reserve IP, and stars are more like amplifiers that extend IP appeal.

After saying goodbye to going it alone and embracing celebrity marketing, today’s online platforms have begun to borrow power from outside the circle, each with its own story to tell.

Combined with the "2022 China Digital Reading Report" released by the China Audiovisual and Digital Publishing Association, the scale of China’s digital reading users reached 530 million in 2022, an increase of 4.75% year-on-year. At the same time, the overall revenue scale of China’s digital reading market was 46.352 billion yuan, an increase of 11.5% year-on-year. Among them, copyright and advertising revenue have gradually become the driving force for the development of the industry scale, and are responding to the long-term direction of paid and free online texts.

If the platform can broaden the market through innovative marketing paths, the local online industry is expected to burst into more fresh vitality, further attract readers and creators, and then leave more Chinese stories worth telling.

　　On May 9, according to foreign media reports, at the Shoreline Amphitheatre in Mountain View, California, Google’s annual I/O developer conference officially kicked off. In a brief keynote speech, the company’s CEO, Sundar Pichai, talked about how Google approaches product development with a "high sense of responsibility." After that, he handed the stage to his subordinates to showcase the company’s latest products and technologies.

　　Google calls its latest operating system an "AI vision with the operating system at its core." Here are some of the new features it has previewed for the operating system, which could be released later this year.

　　Simpler design. The new version of Android is going to be even simpler. At the bottom of the operating system, Android P replaces the three buttons with a single Home button. With this Home button, you can use shortcuts to open the five apps the operating system thinks you might want to open the most. Swipe up the screen again to reveal all the apps on your phone. Swipe left and right on the Home button to scroll through all the open apps.

　　"shush "Quiet mode. Android P will have a new "shush" mode that turns off all notifications, vibrations and beeps when the phone is not in use. The goal is to allow users to focus more on the task at hand when they shouldn’t be checking the phone, such as when attending a meeting. Calls from important people (such as family members) will still be released.

　　Calm mode. The new mode will turn your phone’s screen gray after an hour, which Google says will help stop you from using your phone in bed. But if you don’t want to sleep now, you can turn it off.

　　Monitor application usage frequency. The Android app tool will show you how often you use certain apps. In the past, it only let you know how much battery those apps were consuming, but now it will also let you know how often you check your phone. You can also set up apps to remind yourself to stop using them.

　　Rotation control. You will be able to control when the phone screen rotates: you don’t have to turn on or off the rotary lock switch specifically, the operating system will automatically display a small icon when you rotate the phone, allowing you to choose whether to turn off or open the rotary lock for a specific interface, but the general rotary lock will remain in its original state.

　　On Android P For a specific screen, you can choose whether to rotate the screen.

　　Better battery management capabilities. Android P knows which apps you use frequently and will try to burn power only on those apps. Google says that in testing Android P, the processor wakes up – how often the device turns on the processor – 30 percent less. It will also introduce adaptive brightness settings, where Android learns your brightness preferences.

　　Apply action. Over time, Android will learn more about how you use your phone. If you always call your sister at night or go for a run after work, you’ll see those activity alerts on the launch screen. If you connect a headset, Android will suggest that you continue listening to the album you last listened to on Spotify. The Google search bar will now also support deep links for apps. For example, if you search for "Avengers: Infinity War" in the search bar, it will show you options to book tickets on Fandango or watch trailers on YouTube in search results suggestions.

　　Fragment information. Developers will be able to add their own information to the Google search bar: for example, if you type "Lyft" to open the app, to get a taxi somewhere, you will see the time the car picked you up and the time it took to get to your home or office.

　　ML Kit Machine learning toolkit. Various machine learning tools will be made available to developers to make their applications smarter. The ML Kit includes tools for image tagging, text recognition, facial recognition and other artificial intelligence tools developed by Google.

　　Android P Beta version. Google will today launch a beta version of its next operating system, which will be available on select devices including the Pixel 2 and phones from Essential, OnePlus, Nokia, Vivo, Xiaomi, Oppo and Sony.

　　Google has not said when Android P will be fully released or what it stands for, but judging from the past few years, we are likely to learn more about it in the fall.

　　Artificial intelligence update

　　Google Assistant The natural dialogue. You don’t have to keep saying "Hey Google" to talk to your Google Assistant. Once you get the Assistant’s attention, you can naturally ask it follow-up questions. For example, you can have a conversation like this:

　　"Hey Google, tell me about the Warriors’ game."

　　"Okay."

　　"Oh, can you turn off the lights?"

　　Google will listen to and execute your orders.

　　Ask multiple questions at once. Now, you’ll be able to give several questions and instructions at once, and Google Assistant will be able to deduce what you want to know when you ask several questions at once. On stage, Google asked: "Kevin, who was the governor of California when Kevin Durant was picked in the NBA draft? Who chose him?" Google Assistant successfully determined that these were independent questions, replying that Arnold Schwarzenegger was governor in 2007, the year Seattle elected Durant.

　　Strengthen children’s polite behavior. Like its main rival in the virtual assistant market, Google announced that it was building a feature to enforce polite behavior when children ask Google Assistant questions. When people add the word "please" to the assistant’s request, it will say something like "Thank you for the polite inquiry" before replying.

　　Natural sounds. Google has built a new sound structure called "Wavenet" into its virtual assistant, introducing six more natural sounds, including the melodious voice of the famous singer John Legend.

　　Singer John, legendary as Google Assistant Record his voice.

　　Other Google Assistant Update. Google is teaming up with Starbucks, Dunkin ‘Donuts, Dominos and others to introduce voice ordering for Google Assistant. You will soon be able to order your usual beverages directly from the app. Users will also be able to share their arrival time when navigating using Google Maps. Other forms of Google Assistant will also be updated, such as the upcoming Lenovo touch screen and other products that support Google Assistant, as well as cars with Google Auto, Google’s in-car system.

　　Lens update. Google Lens, the computer vision technology built into Google Camera, now scans the real world in real time. Point your phone around you and it should be able to figure out what you’re looking at, whether it’s the name of a book, how tall a building is, or the breed of dog in front of you.

　　Google says all of these features will be available later this year.

　　TPU 3.0 Chip. Google also announced the third version of its Tensor Processing Unit, a chip designed for high-performance artificial intelligence devices. Pichai said the new version is eight times more functional than the version launched last year.

　　Artificial intelligence phone

　　Google announced a new feature for its Assistant called Duplex. In the future, users will be able to ask the Assistant to make various appointments, such as table reservations. The Assistant will call the merchant itself and make an appointment by talking to them.

　　Pichai showed some conversations between the Google Assistant, which is tasked with making haircut appointments and determining whether a restaurant reservation is required, and a real person. While these conversations were relatively straightforward, in both cases they managed to make the human on the other end of the phone feel like he was talking to another person. Google Assistant even added modal words such as um and uh to the conversation.

　　Pichai did not give a timeline for Duplex’s rollout to users. He said the company wants to get the technology ready before launching it around the world, but the demo was impressive and offered a glimpse into the company’s current AI research progress.

　　Google Maps update

　　Augmented reality in maps. Soon, when using Google Maps, you will be able to use your phone’s camera to ask the app to point you in the right direction to help you reach your destination. Floating arrows will appear on the map to guide you in the right direction. Google says it is also considering getting a cartoon fox to point you in the right direction. Turn on the camera on Google Maps and you will also get an augmented reality view of businesses and activities near you.

　　Personalized Recommendations For You … Google is introducing a new tab in Google Maps that shows what you should be interested in, including new businesses in your area, places you like (based on your past review history), and places the app knows you’ve visited. The latest information on the businesses you’ve visited will also be available in this tab, and soon you’ll be able to book directly on it too.

　　Lists List. If you’re thinking about where to go for lunch with friends, instead of copying a bunch of links, you can make a simple list of potential restaurants on Google Maps and share it with your friends. Your friends can also add their own suggestions.

　　These updates will be released later this summer.

　　　　On Google Maps, a cartoon fox guides you.

　　　　Gmail Help you write emails easily

　　For many people, writing an email is an annoying task, and Google is going to make it easier for you. It’s about to launch an assistive technology called "smart compose" to help users complete the sentences they’re writing. When you start typing a common phrase or information Google knows about yourself, like your address, Gmail will now prompt you what to type. Press the tab key and it will write what it prompts.

　　Google introduced "Smart Reply" to all users last month when it launched a new version of Gmail, and "smart compose" is arguably a super version of the feature. The new feature will be available to individual Gmail users in the coming weeks and to professional G Suite users in the coming months.

　　　　Google Photos Update

　　Google Photos will automatically identify users’ friends in photos and suggest they share them with those friends. Google has also introduced new special effects features, including the ability to colour old black-and-white photos. Users will also be able to convert photos of documents to PDF format, meaning there will be less need for scanners.

　　　　The update of driverless cars

　　Google gave Waymo, one of its Alphabet siblings, some stage time. John Krafcik, the company’s chief executive, announced that Waymo will launch a fully autonomous car-hailing service later this year. The service will initially launch in Phoenix, Arizona, one of Waymo’s recent test cities.

　　Waymo CEO John Krafcik addressed Google I/O.

　　　　Google News Update

　　Google has rebuilt its news app around artificial intelligence. The app will continually show you five pieces of content it thinks will interest you. It will constantly search the web for local news and your search history to determine what you really want to know. It will also bring content from non-traditional news sources, including YouTube and podcasts. "Our artificial intelligence will constantly read the Internet’s news stream for you," Google said.

　　It will also show you relevant information about the news, including headlines, tweets and other stories with more content, as well as a timeline of relevant coverage. This feature is called "full coverage." No matter what political leanings, no matter where you are, everyone will see the same information.

　　You can also subscribe to newsletters through Google News. Instead of filling out a form on the news site and entering your credit card information, you can subscribe directly to the credit card stored in your Google account with the click of a button.

　　The new version of Google News is available in 127 countries starting today and should be available to everyone by next week.　　　　　　　　　　

By the end of 2022, NIO had a total of 26,763 employees. On November 3, NIO Chairperson and CEO Li Bin said in a letter to all NIO employees that about 10% of positions would be reduced, meaning that about 2,700 people would be laid off.

On August 29, 2023, NIO announced the second quarter financial report. The financial report shows that the revenue decreased by 14.8% year-on-year to 8.7717 billion yuan, the gross profit decreased by 93.5% year-on-year to 87 million yuan, the net loss 6.0558 billion yuan increased by 119.6% year-on-year, and the adjusted net loss was 5.4457 billion yuan, an increase of 140.2% year-on-year. (Normally, NIO will release the third quarter financial report of 2023 around November 9, but as of the date of publication, it has not been seen for a long time, and the estimated data is not optimistic.)

As of October this year, NIO’s total sales were 126,067 vehicles, ahead of XPeng Motors’ 101,445 vehicles, but far below Li Auto’s 284,647 vehicles.

The level of sales is the bedrock of a car company’s economy, and a series of data suggest that NIO’s life in 2023 will indeed be difficult.

Although NIO’s sales and profits are average, it is also quietly doing big things.

As of November 1, NIO has built 2,079 power stations and 19,579 charging piles around the world, including more than 2,000 power stations in China and more than 600 high-speed stations. At the same time, NIO’s overseas and domestic stores are also increasing, with 25 new stores added in October.

The layout of NIO’s charging and swapping network and stores has undoubtedly improved the car experience of NIO owners and expanded the influence of NIO, but many people believe that the construction and operation costs of NIO swapping stations are too high, and the global rollout takes up a lot of money.

If the cost of a power station 3 million (including land, personnel, battery loss, etc.), the NIO 2000 power stations need at least 6 billion to support. More importantly, NIO power stations only serve NIO owners, and NIO promises to owners that there will be free power changes every year, so the profitability of NIO power stations is about equal to none compared with 6 billion.

In addition, with the rapid development of overcharging technology and battery technology, the charging time has been greatly shortened, the battery life of pure electric vehicles has also been greatly improved, and the advantage of fast power station replacement has been gradually weakened.

Writing here, the author wants to apologize for the NIO power station replacement.

The author has personally experienced the second and third generation of NIO power station, and the average power change time is only 3-5 minutes. No matter how fast the overcharge speed is, it is impossible for them to fully charge a 75KW/h and 100KW/h battery within 3 minutes at this stage, and the charging time will even be extended due to the instability of the charging pile voltage. If there is no revolutionary breakthrough in power battery technology, the charging speed of the power station cannot be shaken.

The power station takes up most of NIO’s resources, but it also brings a lot of convenience to users, and at this stage, the power station and the overcharge complement each other, and it is far from the day when the winner will be decided.

NIO’s predicament today is mainly caused by high prices and low sales.

At present, NIO’s product system has covered many aspects such as cars, SUVs, coupe SUVs, station wagons, etc. It is the car company with the most models and the widest layout among the three car companies of "Wei Xiaoli". Friends who are familiar with NIO know that the price of its models is generally high. If it were not for the price reduction of NIO ES6 and NIO ET5 and ET5T, NIO’s cars would not be lower than 300,000 at all, especially NIO ES8 high-end models. Correction is approaching 600,000.

The advantage of many models and high prices is that it has cut into a more subdivided market, stabilized NIO’s high-end brand perception, but also entered the sphere of influence of traditional luxury brands and emerging brands such as Tesla.

NIO ET5 and ET5T priced at 29.8-356,000 yuan have no advantage over Tesla Model 3 and BMW 3 Series in price, and belong to the level of half a catty to eight taels in control and comfort. The biggest advantage is that ET5T has design advantages in order to stabilize the monthly average of 5000 vehicles (ET5 and ET5T), which can be compared with BMW 3 Series and Tesla Model 3 with an average of 1-20,000 units.

In fact, NIO has tasted the sweetness brought by the price reduction, in June NIO all models down 30,000 yuan, although the cancellation of free power exchange and other parts of the rights and interests, but NIO new ES6, ET5T, ET5, ES8 and other models sales or a significant increase, its July sales is the first time in the year to break through the 20,000, especially the new ES6 of 11118 vehicles, become the absolute main force of NIO.

At this stage, many car companies are deliberately setting the price of new cars for sales, such as Zhiji LS6, Xiaopeng G6, Xiaopeng G9, etc., and the effect is quite positive. Xiaopeng G6’s October sales are 8,741 units, Xiaopeng G9 is listed for 15 days, and Zhiji LS6 is 28,000 units.

Now NIO really don’t have to hold it for high-end brand perception. It is the most practical to cancel part of the rights and interests to give consumers real money discounts in order to sell sales. What about the future of NIO? Layoffs and losses are just a small episode in its growth process. Even if Li Jiebin picks it up, with the scale of NIO charging stations and stores, as well as the annual sales of 150,000 vehicles, capital and major car companies will not give up easily. (Text/Youshi Auto, forward)

Note: The pictures are from the Internet, and the rights belong to the original author. Thank you together! This article only represents the author’s personal opinion and does not represent the position of Youshi Auto.

On September 22nd, AITO asked the car to respond to a series of previous online inquiries, mainly focusing on space performance, chassis suspension, and safety.

IT Home with a summary: According to the "Electric Planet" report, a Li Auto staff member recommended his own L7 model and asked the world for a series of "popular science" for "friendly products".Questioned the performance of the development of the M7 non-new platform, the "oil-to-electricity" model, the suspension chassis, shock absorbers, and ultimate load-bearing…

The response from the interrogator is as follows:

"I know, I have always had a pair of invisible wings that take me to fly and give me hope." This masterpiece of Zhang Shaohan is also her impression to the public. Zhang Shaohan, who has been out for 17 years, has always brought dreams and strength to those who love her. Her musical works also attract audiences of all ages with different styles.

In the ninth episode of Priya’s "One Talk" broadcast last week, Zhang Shaohan dedicated 8 songs to the audience in a row, and the melody carrying memories triggered a chorus. Not only that, she also shared with the audience the changes brought to her by "Invisible Wings".

Zhang Shaohan’s golden songs are broadcast to "sing" "Invisible Wings" with positive energy to change herself and her fans

The "Zhang Shaohan Special" broadcast on Saturday is divided into two parts: "Fast Song Zhang Shaohan" and "Slow Song Zhang Shaohan". Such a link setting fully meets the different needs of the audience. In the program, Zhang Shaohan sang 8 classic songs such as "Aurora", "Perfume Lily" and "Invisible Wings" in a row, bringing the audience back to the youthful youth. For the audience, the excitement is like watching a single song by Zhang Shaohan.

The song "Invisible Wings" that Zhang Shaohan is most familiar with the public also has a special meaning for her. The song has a beautiful melody, the lyrics are not only easy to remember, but also full of upward energy. With Zhang Shaohan’s delicate and warm voice, it gives people stability and strength, and it has a high flow in the student group. The 2009 Beijing college entrance examination composition title was also adapted from this song. In this regard, Zhang Shaohan said that when she heard the news, she still couldn’t believe it, but because of this, she knew another meaning of music. It turns out that singers can not only sing happily, but also learn about other people’s stories and bring strength to others through songs. Good works are not just a few minutes of melody enjoyment, but have a deeper meaning for their own lives. A member of the guessing panel at the scene said that he was in a desperate situation of being injured or even facing paralysis, and was deeply inspired by Zhang Shaohan’s song, and finally the "miracle" came to him. Zhang Shaohan said that she has always maintained this original intention. Every time she chooses a song for an album, she will try her best to choose some positive songs, because she believes that while the song moves her, it will also touch more people. I hope that people who like me can have the courage to move forward on the road of growth and become better people for each other.

Zhang Yu revealed that he was tortured by Zhang Shaohan’s song "Feng Timo sang with his idol and shed tears on the stage

Zhang Shaohan is deeply loved by the audience because of her playful, cute and clear voice. The scene of the program has also become a confession meeting for Zhang Shaohan. But Zhang Yu, a member of the guessing team, said that Zhang Shaohan’s "Invisible Wings" had tortured him all night. It turned out that he once stayed up all night to edit the song backing track for his son’s singing competition at school. Zhang Yu more bluntly said that he was familiar with this song and knew every word of the lyrics sung in a few minutes and seconds, which once again proved the popularity of Zhang Shaohan’s songs on campus.

Another member of the guessing group, Feng Timo, is also a loyal fan of Zhang Shaohan. She usually likes to sing Zhang Shaohan’s songs, and she also volunteered to become a model singer. After the first round of songs were successfully sung, she was praised and imitated by the idol Zhang Shaohan. At the same time, the model singing also won the support of the members of the star guessing group. She, who gambled on the opportunity to sing with her idol, was particularly emotional in her singing. Although she lost in the second round, she couldn’t help but love her feelings and confessed to Zhang Shaohan affectionately, saying that her songs brought more motivation to her dream. Feng Timo couldn’t help but cry, and finally moved Zhang Shaohan to get the chorus opportunity with his true feelings. The two had never rehearsed before, singing "Rain and Go" with a sweet voice and a very tacit understanding. After the song ended, the two girls who cherished each other hugged each other and moved the audience.

Priya’s "One Voice" has been broadcast for nine episodes, and the original singers who came to the show all represent the love and youth of audiences of all ages. In future shows, Luo Dayou, a favorite of mothers born in the 1960s and 1970s, and Zhang Jie, Zhang Bichen, Chen Li and other original singers who are loved by the post-80s and 90s, will also be invited to share music stories with everyone. This "family fun" music journey will also continue to set sail.

This Saturday night at 21:10, Zhejiang Satellite TV’s "Unison", listen carefully.

On March 30, the Meizu 20 series was officially released, divided into three major versions, starting at 2999 yuan, and the reservation was opened immediately. It was officially launched at 10:00 on April 3.

The machine is equipped with Qualcomm Snapdragon 8 Gen 2 mobile processing platform, LPDDR5X memory, UFS 4.0 flash memory (the minimum is UFS 3.1); 6.55 inch 2400 × 10.80 quintillion Oriental OLED flexible straight screen, support 144Hz refresh rate, 1.07 billion color, 100% DCI-P3 color gamut, support low blue light anti-stroboscopic.

Imaging: The front of the machine uses a 32MP Samsung S5KGD2 sensor, and the rear 50MP main camera (Sony IMX766, OIS) + 16MP ultra-wide-angle (Samsung S5K3P9) + 5MP depth of field (Samsung S5K5E9) three cameras.

Other aspects: The machine has a built-in 4700mAh battery, supports 67W fast charging (compatible with QC4 +, PD3.0, PPS protocol), 45 minutes charging 100%, 7.9mm thick, weighing 190g, providing pioneer gray, Dingsheng green, love powder, Yuedong yellow 4 color schemes.

The machine uses an aluminum alloy mirror frame + AG glass, with Ultrasonic mTouch fingerprint 2.0 (0.075 seconds) under the ultrasonic screen, X-axis linear motor, dual and "ultra" linear speakers, "ice boundary" frame cooling technology, unbounded antenna system, supports NFC, infrared remote control, and runs Flyme 10 system.

The machine is also equipped with a Snapdragon 8 Gen 2 mobile processing platform, LPDDR5X memory, and UFS 4.0 flash memory. It uses a 6.81-inch 3200 × 1440 Samsung E6 OLED flexible straight screen, with a peak brightness of up to 1800nit. It has passed HDR10/10 + certification, supports 120Hz refresh rate (LTPO), 1500Hz instantaneous touch sampling rate, DCI-P3 color gamut, and has passed the German Rheinland TU ? V low blue light eye protection certification + SGS anti-blue light and anti-stroboscopic eye protection certification, and supports screen pressure sensing.

Imaging: The front 20 of the same 32MP Samsung S5KGD2, the rear 50MP Sony IMX766, the ultra-wide-angle lens replaced by a 50MP Samsung S5KJN1, and a 50MP telephoto lens, which supports dToF laser focusing.

In other respects, the machine has a built-in 5000mAh battery, supports 80W fast charging, 39% charging in 10 minutes, 100% charging in 35 minutes; also supports 50W wireless charging, 100% charging in 45 minutes; 7.8mm thick, 208g heavy, with Breaking Dawn, Unbounded Silver, Chaoyang Gold 3 color schemes optional.

It also uses aluminum alloy mirror frame + AG glass, Ultrasonic mTouch ultrasonic screen fingerprint 2.0 (0.075 seconds), X-axis linear motor, dual and "ultra" linear speakers, "ice" frame cooling technology, unbounded antenna system, supports NFC, infrared remote control, and runs Flyme 10 system.

In addition, the Meizu 20 Pro connection performance has been upgraded again, supporting dual 5G dual-card dual-standby dual-pass, with an unbounded antenna design composed of high-gain e-sports antennas, the network experience has leapt again; coupled with mSmart 5G 3.0 and WiFi-7 dual-line blessing, while supporting high-speed rail & subway mode 2.0.

Meizu 20 Pro will become the first CCC 3.0 UWB device in China, and support a better UWB car key function than the Bluetooth solution.

The machine parameters are similar to Meizu 20 Pro, equipped with Qualcomm Snapdragon 8 Gen 2 + LPDDR5X + UFS 4.0, using 6.79 inches 3192 × 13.68 quintillion Oriental Q9 OLED flexible straight screen, peak brightness up to 1850nit, after HDR10/10 + certification, support 120Hz LTPO refresh rate, 480Hz touch sampling rate, 10 Bit color depth, 1920Hz PWM dimming, and do four sides equal narrow, both sides are covered with Meizu Titan glass.

In terms of imaging, the front 32MP, rear 50MP main camera (OIS) + 12MP ultra-wide angle + 12MP telephoto triple camera, also supports dToF laser focusing, using sapphire glass lenses.

In other respects, the machine has a built-in 4800mAh battery, supports 65W wired and 50W wireless fast charging, provides nebula green, star black, space silver 3 color scheme, the same is ultra-lightweight stainless steel frame, Ultrasonic mTouch ultrasonic screen fingerprint 2.0, X-axis linear motor, dual ? "ultra" linear speaker, "ice" frame cooling technology, unbounded antenna system, Flyme 10 system.

According to reports, the Meizu 20 INFINITY Unbounded Edition is the first smartphone in the industry to use double-glass-ceramics made of "Meizu Titan Glass" on both sides, with a 4-fold improvement in anti-drop performance. The middle frame of the whole machine is made of automotive homologous, steel-aluminum mixed "Hybrid ultra-lightweight stainless steel" middle frame, which reduces weight by 30% and increases heat dissipation efficiency by 40%.

In addition, the Meizu 20 INFINITY Unbounded Edition adopts BOE’s custom 6.79-inch 2K + unbounded color screen, with a 21:9 floating giant screen ratio, which is truly narrow on all sides. The perfect integration of the middle frame and the screen, the whole panel truly achieves the "boundless and unbounded" Infinite Design.

Meizu 20 INFINITY Unbounded Edition is the first flagship mobile phone that represents Meizu’s unbounded aesthetic design, and it is also the ultimate body of Meizu’s exploration of unbounded aesthetics with extreme technology. Meizu 20 INFINITY Unbounded Edition uses a design language that has never appeared in the mobile phone industry: Infinite Design Unbounded Design.

Meizu said: We hope it can be like a technological work of art, transcending time and becoming a classic.

Meizu 20 INFINITY Unbounded Edition adopts a 5000W three-main camera humanities imaging system. For the first time, the rear camera abandons the frame and adopts a crystal dome unbounded lens group, and each lens inner ring is optically inlaid with two sapphires. The dual OIS optical image stabilization system is matched with full pixel & dTOF assisted dual-dimensional focusing technology, which is faster and more accurate, and the shot is more beautiful and stable.

The front-facing camera uses 32 million pixel instantaneous bionic human glasses head, focusing speed to achieve "millisecond level", with surround mic noise reduction and the first generation of symmetrical master symmetrical speakers, video conferencing experience is more comfortable.

The official said that in order to achieve the quality improvement of the Meizu 20 series, Meizu has invested heavily in building a new quality laboratory, adding 1,437 hardware standards, 456 appearance standards, 43 reliability standards, and conducting environmental simulation experiments on the products. Double 85-degree constant temperature and humidity test, which lasts 480 hours, far exceeding industry standards.

Users who participate in Meizu 20 series 1 yuan pre-order will also enjoy the industry’s first 36-month quality assurance service, covering the full product cycle, to meet users’ needs for long-term use of mobile phones and continuous high-quality experience. In 2023, Meizu will add more than 400 after-sales outlets across the country, and achieve VIP door-to-door service in 40 cities, covering all provincial capitals and core cities.

　　[car home Information] On April 18th, 2023, LI released the "Double Energy Strategy", which will fully exert its strength in "intelligence" and "electric energy". In terms of "intelligence", NOA navigation-assisted driving in the ideal city of AD Max 3.0 will be launched in the second quarter, and the landing push in 100 cities will be completed before the end of the year. It is worth mentioning that the NOA navigation and driving assistance system software and services in the ideal city of AD Max 3.0 are free for life, and its "assets" will also be fully reflected in the second-hand car transaction.

　　In terms of "electric energy", LI has launched an 800V ultra-charged pure electric solution, officially entering a new stage where "extended range electric" and "high voltage pure electric" go hand in hand. By 2025, the product layout of "one flagship model+five extended range electric vehicles+five high voltage pure electric vehicles" will be formed. At the same time, at the press conference, LI and Contemporary Amperex Technology Co., Limited signed a "Comprehensive Strategic Agreement", announcing that LI’s first pure electric vehicle will become the first vehicle equipped with 4C Kirin battery in the world.

　　"In the’ intelligent’ part of the’ dual-energy strategy’, the ideal intelligent driving has officially entered the 3.0 stage. According to the official, its release will make the ideal model completely free from the dependence on high-precision maps, and it can perceive, make decisions and plan in real time like a human driver, thus realizing autonomous traffic in complex urban scenes and bringing users a truly usable intelligent driving system. Lang Xianpeng, vice president of intelligent driving in LI, said.

　　"Under the’ electric energy strategy’, LI released an 800V super-charged pure electric solution, which combined the high-voltage electric drive system based on the third-generation power semiconductor, the battery with 4C charging capability, the thermal management system with wide temperature range and the 4C super-charged network to realize the charging efficiency of’ charging for 10 minutes and cruising for 400 kilometers’ from 2G to 5G era. Ma Donghui, president and chief engineer of LI, said, "In the future, extended-range electric and high-voltage pure electric will work in parallel to bring users a complementary energy experience comparable to that of fuel vehicles, and finally realize the goal of replacing fuel vehicles on a large scale."

　　LI delivered a total of 52,584 new cars in the first quarter just past, an increase of 65.8% compared with the first quarter of 2022. Liu Jie, vice president of LI Commercial, said: "Up to now, the cumulative delivery volume in LI has exceeded 300,000."

Ideal intelligent driving enters the 3.0 era

　　In the aspect of intelligent driving, LI insists on full-stack self-research. The official said that the ideal intelligent driving has entered the 3.0 era, from high-speed scenes to urban scenes.

　　LI has used three neural network large model algorithms: static BEV network algorithm, dynamic BEV network algorithm and Occupancy network algorithm to restore the urban navigation assisted driving algorithm, and used NeRF technology to enhance the Occupancy network algorithm to achieve higher accuracy and details.

　　Static BEV can still fill the road structure when some cameras are blocked and lane lines are blurred, which solves the real-time problem of high-precision map data.

　　Dynamic BEV can track and perceive the distance and speed of the object stably when the vehicle appears in the field of vision of multiple cameras at the same time, which makes the dynamic BEV neural network have a certain "brain supplement" ability.

　　Occupancy network algorithm can model the physical world in which we live in data, and restore the real scenes of the physical world through pure vision, such as trash cans on the road, temporary construction signs and other "general obstacles". On this basis, the use of NeRF technology further improves the resolution of Occupancy at a long distance and makes the system more powerful in perception.

　　Based on the perceptual results of the above three neural network large model algorithms, the system will output the trajectory prediction results of all traffic participants around in real time, which can provide accurate information for users in decision-making planning of complex urban scenes.

Solution of 800V Ultra-charged Pure Electricity

　　At the press conference, LI put forward the solution of 800V super-charged pure electricity. This scheme includes an 800V high-voltage electric drive system based on the third-generation power semiconductor silicon carbide technology, a battery with 4C overcharge capability, and a full-stack self-developed thermal management system, which improves the charging speed and energy efficiency at the same time, so that users can obtain higher charging efficiency and longer cruising range in various environments.

　　It is reported that LI’s new generation self-developed electric drive system will be built with 800V silicon carbide power module. The application of the third generation power semiconductor Sic technology is the key to improve energy efficiency, and the capability of SiC chip also determines the upper limit of electric drive performance. At the same time, the 800V silicon carbide power module independently developed by LI can support up to 480A current output. The volume advantage of the self-developed power module combined with the multi-component integrated design of the motor controller makes the volume of the motor controller compressed to less than 4L and the power density as high as 62kW/L, thus reducing the volume and weight of the electric drive system and further optimizing the space and energy consumption of the whole vehicle.

　　In addition, in order to solve the problem of charging high-voltage electric vehicles on low-voltage charging piles, LI innovatively provided a deeply integrated boost charging solution. Using the inductance characteristics of motor windings, the electric drive system can be transformed into a step-up power supply, allowing users to get a fast charging experience of up to 150kW on charging piles with a voltage of 750V and below, and the highest charging efficiency can reach 98%. LI self-developed high-voltage electric drive system adopts the third generation silicon carbide power module and deeply integrated boost charging function, which not only improves the energy efficiency, but also has the function of fast charging and recharging covering the whole scene.

Intelligent charging network layout

　　LI officially launched the "Ideal 4C Super Charging Station" and the super charging network. Different from the traditional idea of taking a single charging pile as the product, the "Ideal 4C Super Charging Station" takes the whole station as the smallest module of product operation, and realizes intelligent interaction, intelligent operation and intelligent security by deploying four cameras and an intelligent sensing chip with computing power of 128TOPS. In the future, the ideal 4C overcharging station will also realize the real-time synchronization of station information with car and mobile App.

　　At the same time, the LI 4C super-charged pile can reach the maximum output power of 480 kW, and with the ideal 4C model, it can quickly replenish energy by charging for 10 minutes and increasing the battery life by 400 kilometers. Combined with the power flexible distribution function of the station, the output power of each charging pile can be flexibly distributed based on the utilization rate of the charging pile.

　　In order to make more users in LI enjoy a more convenient charging experience, the first batch of 25 ideal 4C overcharge stations will be put into trial operation one after another before the end of May. The ideal 4C overcharge station will be open to all new energy vehicles, and the overcharge network will be rapidly improved in the next three years. By the end of 2023, LI aims to build more than 300 high-speed overcharging stations, covering 70% of the high-speed mileage in the four economic belts of Beijing-Tianjin-Hebei, Yangtze River Delta, Greater Bay Area and Chengdu-Chongqing, and the national high-speed coverage rate is expected to reach 40%. By 2025, the goal is to build more than 3,000 overcharging stations, which will cover 90% of the country’s national high-speed mileage and major cities.

Vehicle planning: 1 flagship vehicle +5 extended-range electric vehicles +5 high-voltage pure electric vehicles.

　　Next, LI will also enter a new stage where the extended range keeps pace with pure electricity. By 2025, LI will have a product layout of 1 super flagship model +5 extended-range electric vehicles +5 high-voltage pure electric vehicles.

"ideal new MPV spy photos"

　　The first pure electric vehicle in LI will be a pure electric MPV, which Li Xiang calls a whale (aircraft carrier), and there are five sharks (ships), which should be cars or SUVs. Previously, car home reported the spy photos of the ideal new MPV model. It is understood that the car will be rolled off the assembly line in July, officially mass-produced in September, and is expected to be listed in 2023. (Text/car home zhang xiaodan)

　　BYD recently officially released the world’s first exclusive intelligent body control system for new energy — — Cloud, brush screen, the emergence of this technology directly brought BYD’s attention to an unprecedented height.

　　Body control system is the most important active safety system on the vehicle, which determines the dynamic safety and stability of driving. As the latest achievement of BYD’s full-stack self-research, Yunqi is not only the world’s first exclusive intelligent body control system for new energy, but also marks that BYD has become the first China car company to master the intelligent body control system independently, breaking the long-term technical monopoly of traditional giants in the body control system.

　　In the product matrix of Yunqi system, Yunqi -C, Yunqi -A and Yunqi -P have greatly improved the user’s driving experience from the dimensions of comfort, handling, safety and off-road, and better ensured the safety and stability of the whole vehicle, which not only filled the blank of China brand in the body control system, but also solved the "stuck neck" dilemma with technological innovation.

　　Starting from this year, Yunqi system will be installed in the flagship model of Dynasty Ocean, Tengshi, Wangwang and professional personalized brands one after another, empowering BYD to upgrade its entire brand.

　　Systematically solve the problem of body control　

　　The rapid development of new energy vehicles poses a new challenge to vertical direction control. At present, the general research on vertical direction control of car body mainly starts with a single technology or a single hardware. BYD, on the other hand, took a different approach and came up with a systematic solution for the vertical direction of vehicles.

　　Yunqi is an intelligent body control system developed by BYD Auto for five years and costing billions of yuan. It has been developed from the aspects of system design, key parts design, software and strategy algorithm development, matching verification, etc. This key technical breakthrough has realized the decoupling control of the upper and lower bodies, and has the advantages of multi-dimensional perception, accurate decision-making, intelligent control and stable execution, which can comprehensively improve the user’s driving experience and endow the vehicle with high-quality intelligent driving.

　　Yunqi intelligent body control system consists of Yunqi intelligent detection architecture, Yunqi intelligent calculation center, Yunqi intelligent control technology and key components, giving full play to the advantages of electrification and intelligence of new energy vehicles and building a complete system architecture of perception, decision-making and execution.　

　　In the product matrix of Yunnian intelligent body control system, Yunnian -C intelligent damping body control system can realize stepless adaptive adjustment of damping by controlling the electromagnetic valve of shock absorber, and achieve "quality" improvement in driving comfort. While satisfying the extreme comfort, it also takes into account the vehicle handling, breaks the limitation of traditional passive suspension adjustment, and realizes the perfect combination of comfort and handling.　

　　Yunqi -A intelligent air body control system, through Yunqi accurate sensing technology, Yunqi intelligent calculation center makes quick decisions, outputs accurate control strategies, controls air spring intake and exhaust, stiffness conversion valve, shock absorber solenoid valve and other adjustment heights, stiffness and damping, realizes dynamic adjustment of body control, and makes the whole vehicle have extreme comfort, smoothness, support and passability, setting a new benchmark for luxury.

　　Yunqi -P intelligent hydraulic body control system, through Yunqi precise sensing technology, and Yunqi intelligent calculation center, quickly makes decisions, outputs control strategies, and controls the oil intake of shock absorber, damping regulating valve and stiffness regulating valve to realize the dynamic adjustment of body control. Yunqi -P is the world’s first intelligent hydraulic body control system, which integrates three core technologies: mechanical, hydraulic and electronic control. It has the innovative functions of four-wheel linkage and camping adjustment, creating a new peak of off-road

　　Ensure the safety and stability of the whole vehicle.

　　The launch of Yunqi is another breakthrough of BYD’s safety technology after blade battery, CTB and Easy Sifang.

　　Starting from the systematic control of the vertical direction of the whole vehicle, Yunxiao realized the safe dimension upgrade. Yunbi can effectively restrain the change of body posture, greatly reduce the risk of vehicle rollover and reduce the sitting displacement of drivers and passengers. At the same time, the cloud chariot system can effectively protect the car body under complex road conditions such as snow, mud and water, avoid the collision damage of the whole car caused by terrain, improve the comfort and safety of driving, and realize the double protection of people and cars.

　　Due to the lack of R&D in the vertical direction control field, BYD independently developed the Yunqi verification technology, which realized the whole process verification ability of the intelligent body control system, and fully ensured the safety, reliability and quality stability of the Yunqi intelligent body control system from the component level, software level, system level to vehicle level.

　　It can be said that Yunqi intelligent body control system is a super technology with extreme experience and extreme safety. It will bring subversive improvement to the driving experience with excellent genes of high intelligence, safety protection, stable driving and full coverage to ensure the safety and stability of the whole vehicle. "Even if one wheel is dropped, the vehicle can still keep running smoothly."

　　It is understood that Yunqi -P will take the lead in looking up to U8; Yunxiao -A will take the first leap N7; Yunqi -C hardware has been installed on some configuration versions of BYD Han, Tang and Tengshi D9 models, and will be upgraded to Yunqi -C system through OTA.

　　Relying on the new energy technology "fish pond", BYD has continuously strengthened the technical moat, brought about subversive product innovation and continued to expand its market share. The birth of Yunqi intelligent body control system rewrote the history that body control technology relied on foreign countries, filled the technical gap in China and achieved a breakthrough from 0 to 1. At the same time, Yunqi intelligent body control system has surpassed the foreign technical level, and stood in the leading position in the industry as soon as it appeared, completing the upgrade from 1 to 2. (Text: wuyue Figure: BYD)

　　On April 18th, the National Space Administration organized a press conference for China Aerospace Day in 2023, and officially released the poster and list of outstanding works for China Aerospace Day in 2023. After four stages of social solicitation, expert selection, online publicity and approval, 12 outstanding works were finally selected. Among them, the poster designed by Fan Zhiming of Fujian Business School was finally determined as the poster for China Aerospace Day in 2023.

　　The design of the poster includes four levels: "learning from things", "asking questions about the sky", "continuing" and "honoring Anhui". In the picture, there is not only the image of "bouncing pipa" flying in the sky, but also the images of Houyi and Dragon Car in the Han Dynasty, the star chart of the Song Dynasty and Xiangyun, which represent the yearning of ancient China for the vast universe. There are astronaut, Dongfanghong satellite, Long March rockets, Tiangong Space Station, Zhu Rong, Chang ‘e, xi he and other typical symbols of China’s space industry, which highlights the vigorous process of China’s space industry and depicts the space dream of building a space power. In addition, the silhouette of a group of teenagers who yearn for science and rush to the future expresses the vision of continuing China’s aerospace blood and continuously promoting the aerospace industry; The Huizhou architecture and welcoming pine interspersed in the picture also highlight the local characteristics of Anhui, the host city.

　　The other 11 poster authors (in order of strokes of surnames) who finally won the outstanding works award were Wang Ke, Fang Xijie, marketing planner of Anqing Zhengqi Yuanhang, Tian Xiaoming of Sichuan Aerospace Vocational and Technical College, Li Jie of tongjitang (Guizhou) Pharmaceutical Co., Ltd. of Sinopharm Group, Chen Jie of Fujian Minjiang College, Hu Yun, Liu Huimin, Zhao Long, Guo Chunlin of Hanmo (Shenzhen) Cultural Development Co., Ltd. and Beijing Aerospace.

　　From February 16th, when the notice of activities was posted on the website of the National Space Administration and "China’s Aerospace" WeChat WeChat official account, to March 24th, the submission collection ended, a total of 1,058 poster works were received, which was 54% higher than the number of posters collected for "China Aerospace Day" in 2022. The authors of the participating works come from 27 provinces, autonomous regions and municipalities directly under the central government. Among them, Beijing, Shandong and Fujian provinces ranked in the top three, and Anhui Province contributed 34 pieces. The authors cover a wide range, including front-line aerospace workers, students, art professionals and aerospace enthusiasts. There are many colorful and imaginative works of primary and secondary school students. This solicitation activity has effectively stimulated the enthusiasm of young people to participate in the space industry.

　　After the collection, an expert review team composed of representatives from relevant government departments, aerospace enterprises and experts in the fields of art design and news media will review the submitted works and make a comprehensive evaluation according to the standards of theme fit, aerospace characteristics, artistry and creativity. The top 12 outstanding works were selected by secret ballot by the expert review group, and the final poster for "China Aerospace Day" in 2023 was approved.

[Rank 24]: Almost Girl-g.e.m G.E.M.

[Rank 25]: Love, Being

[Rank 26]: Summer Wind

[Rank 27]: "Lost You"

[Rank 28]: Birds and Cicada-Still.

[Rank 29]: "Sleeping"

[Rank 30]: Out of the Mountain-Flower Porridge/Wang Shengnan

[Rank 31]: Years Later-Dahuan

[Rank 32]: "The world is so big, I still meet you"

[Rank 33]: Insomnia Flight

[Rank 34]: The Sun

[Rank 35]: "Four Seasons for You"

[Rank 36]: Half-life Snow

[Rank 37]: "Your eyes are like stars"

[Rank 38]: "Delete it"

[Rank 39]: "Waiting for Your Return"

[Rank 40]: "Hope"

[Rank 41]: Clouds and the Sea

[Rank 42]

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