After Kung Fu, Stephen Chow started the mode of ＂sentimental consumption＂？

Special feature of 1905 film network I don’t know when it became the "punching place" of the film circle.From the summer of 2023,Never Say Never, to the New Year’s Eve fileThe annual meeting can’t stop! 》The interaction, as well as the previous praise of small-budget movies.Galaxy writer,weekstarChi is not absent.

In addition, he frequently warmed up for the new film Shaolin Women’s Football, first recruiting actresses, and then repeatedly with the former women’s football international.a surnameLenaWomen’s international defenderLi JiaYue linkage, it seems that distanceFrom the filming of this new film, it is only a short step. And it’s been a long timeMermaid 2There are also new news, which has been submitted for trial and is expected to meet the audience this year.

"Stephen Chow IP" will also be developed infinitely in the future.

At the beginning of the year, he launched the "9527 Theater" in conjunction with the short video platform, and planned to launch the first work "Golden Pig and Jade Leaf" at the end of May; Another video platform has reached a strategic cooperation with Bigao Group, which belongs to Stephen Chow, and will carry out all-round cooperation in film and television around more than ten classic IPS in Stephen Chow, among which Stephen Chow joined the variety show "king of comedy Stand-up Season"; The film has also been adapted into a series of the same name, starring,, and others.

Stephen Chow is very busy, and Stephen Chow IP is still a hot topic in the film and television circle today.

Just look closely at these follow-up contents. Except for The Mermaid, he seems to be repeating his IP over and over again. Has Stephen Chow really started the mode of "sentimental consumption"?

Stephen Chow’s business experience

The word "Stephen Chow" is undoubtedly valuable in the China market.

In 2013, with one film, the Chinese New Year movie was opened, and the film market in China entered a stage of rapid development. After a lapse of three years, he continued to hit the Spring Festival again with The Mermaid, becoming the first film in China’s film history to break 3 billion box office, and the box office data was not surpassed until the summer of the following year.

Subsequently, Stephen Chow started the movie "Journey to the West" and the Spring Festival in 2017 and 2019, during which Mermaid 2 was launched in the spring of 2018. Although the film Journey to the West is directed by, the key point of the work is "Stephen Chow+Tsui Hark" from creation to release and publicity.

In the past 10 years or so, Stephen Chow has completed the creation and shooting of five films, four of which have been shown to the audience in the Spring Festival that year, with a total box office of nearly 7 billion.

In addition, the classic film series starring it was also restored and re-screened, and the extended commemorative version was re-released in 2017, which won 186 million box office results.

Although the audience never saw "Actor Stephen Chow" in these new films, he always appeared as a director, producer and screenwriter, and the commercial status of "Stephen Chow’s Works" never wavered.

Since The Mermaid, the team started the initiative of not watching movies before the release in the Mainland, and only earned the public’s curiosity with the word "Stephen Chow". Facts have proved that this model was effective until the New king of comedy.

Whether it’s "Demon Journey to the West", "Mermaid" or "A Chinese Odyssey", there will be a saying that "the movie tickets owed to Stephen Chow should be returned" more or less.

Obviously, "affection" is Stephen Chow’s killer skill in the past ten years.

From the series of Journey to the West, to New king of comedy, and even the officially announced Shaolin Women’s Football Team, we can find that these works all inject new vitality into Stephen Chow’s past classic works, and all of them correspond to A Chinese Odyssey, king of comedy and shaolin soccer.

Moreover, it is not difficult to find that the dream played in "New king of comedy" is considered to be the female version of Yin Tianchou, and the plot of "king of comedy" can be seen everywhere in the feature film — — Lunch stalks, foot stalks, folding stools, dead bodies, and "Self-cultivation of Actors".

Even the most classic scene of "I raise you" in the previous work is reproduced by the heroine Dream and Yang Li, a walk-on partner, in the form of a play in the play, and the clip is dubbed by Stephen Chow and Qinzi.

These dense eggs seem to be the hard evidence of Stephen Chow’s "selling feelings".

In almost 10 years’ works, except The Mermaid, which is an original IP, all the other works that Stephen Chow participated in are connected with the classic works of the past.

Nowadays, in addition to film production, Stephen Chow IP has also been developed infinitely.

The "9527" short drama theater originated from the "9527" stalk that appeared many times in Stephen Chow’s works. In the film, the number of Tang Bohu, played by Stephen Chow, who mixed into Washington as a servant was "9527". In the future, there will be more than ten classic IPS for all-round development of variety shows and dramas.

He will be the initiator of the variety show "king of comedy Stand-up Season" in the future, and he will be highly involved in the recording of the whole program. This may become his rare experience in participating in variety shows. Judging from the current official lineup, the show is all around him, the "king of comedy".

It’s just these various projects that make people curious. Has Stephen Chow started to "stir up cold rice"?

"Fried cold rice" or "new creation"?

Applause is always accompanied by doubt.Before the release of "Demon Journey to the West", someone asked him why he filmed it again.WestTravel notes.This even became a question that he was repeatedly asked during the film promotion period. He played his own comedy style and responded, "I just can’t think of anything else to shoot. Hahahaha!"

When it came to "New king of comedy", he was even more exposed to the face and asked if it was fried cold rice.

"I’ve only fried Yangzhou fried rice, but I really haven’t fried cold rice." The playful reply is quite like the "Star Master" in that year.

It’s just his more real original intention. "Twenty years ago and now are two very different environments, and there are many different things, but as some grassroots people, we still need to work hard to fight for our ideals. There is no time limit. It is like this for everyone, and it has never disappeared in my heart."

It is true that apart from the nonsense comedies of Stephen Chow’s signature in these works, he tried to try different contents in his creation.

For example, in the past, A Chinese Odyssey was more nonsense, but in the series of Westward Journey, both he and director Tsui Hark, while continuing the nonsense sign, pushed the style to a more dark and cruel direction.

On the expression of the theme, Stephen Chow once again wrote an epic love beyond life and death, and on the other hand sublimated it to the higher dimension of Purdue beings. He even changed the classic line "Love you for ten thousand years" to "Ten thousand years is too long, just love now".

However, between king of comedy and New king of comedy, apart from the change of gender, the fate of the protagonist also has different stories. Yin Tianchou struggled for a long time, and finally missed success. Dreaming like a dream has a happy ending in "New king of comedy", and even the space about dreaming family is gradually increasing.

In today’s Stephen Chow, I hope the audience can see that life will not be a walk-on forever.

This also makes the outside world particularly curious about Shaolin Women’s Football, which is still being produced. From the title of the film, it seems that it only changes the main role from male to female, but I believe that Stephen Chow’s past creative mode will inevitably make a more contemporary expression at the core of the story.

As for the possibility beyond the film, Stephen Chow always pays close attention to the current technology and creation.

The reason why he cooperated with the platform for short drama theater, he found that short drama is a rapidly developing field of scientific and technological innovation and media innovation in recent years, "because I hope to have new attempts."

Not only that, we can see from the dynamics of his social media that he is also looking for talents of web.30 (decentralized Internet running on blockchain technology) and is studying AI technology, which also makes people curious, whether he will reflect newer technology and ideas in his creation in the future.

It’s just that the current development of other past IPS is based on emotional consumption, but it can’t be ignored that these models are continuing the vitality of the movie IP itself, stimulating the internal driving force of the story in a pan-entertainment way, and interpreting the core of the story with the current era.

For the audience, they want to see the unique charm of Stephen Chow’s works and create more new possibilities after the redevelopment of these IPS. Perhaps only in this form can we truly live up to the feelings of the audience.