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　　Tencent Music -SW(01698) rose more than 5%, reaching a new high of HK$ 47.2. As of press time, it rose by 5.74% to HK$ 46.95, with a turnover of HK$ 6.6897 million.

　　In the news, Tencent Music recently released its annual results for 2023, and the group achieved a total revenue of 27.75 billion yuan (RMB, the same below) during the period. The profit attributable to equity holders of the company was 4.92 billion yuan, up 33.8% year-on-year. Among them, online music service revenue increased strongly by 38.8% year-on-year, reaching 17.33 billion yuan (US$ 2.44 billion). Bank of America Securities pointed out that Tencent Music’s performance in the last quarter was stable, exceeding market expectations, driven by the increase in the number of music paying users and the promotion of ARPU. It is expected that the growth of its core music business will remain strong this year.

　　Goldman Sachs said that Tencent Music has been one of the best performing companies in the China market in the past six months, and predicted that the company will continue to perform well in 2024. Mainly because of the operating leverage generated by the high incremental profits of the company’s music subscription and advertising, it further promotes the upward adjustment of the company’s profit forecast; After the New Year promotion, the average income per paying user (ARPPU) recovered, which led to the further growth of the company’s music service income; At the same time, the structural improvement of music payment tendency is driven by the continuous improvement of monetization strategy of Tencent Music.

Wen | Entertainment Business Observation Tehran

According to the consulting report, the online music market in China will increase by 33.1% year-on-year to 32.2 billion yuan in 2023, and it is expected to reach 49.5 billion yuan in 2025, and the corresponding social and entertainment industries derived from music are expected to exceed 110 billion yuan.

China’s online music market is growing into one of the hot market targets that attract worldwide attention and focus on watching. What’s more, Netease Cloud Music, as one of the two leading platforms, completed a gorgeous turn last year.

According to the financial report, Netease Cloud Music climbed out of the quagmire with a loss of over 9 billion yuan in five years, and turned losses into profits for the first time in 2023, and achieved a profit of 734 million yuan from a loss of 221 million yuan in 2022, and the gross profit margin increased significantly from 14.38% to 26.73%.

However, the spring breeze is still mixed with the coldness and chill of winter.

On the one hand, the profit of Netease Cloud Music has a lot of luck factors, including the restriction of exclusive copyright at the policy level, which makes the authorized price of music in the market return to rationality and the higher interest rate of US dollar deposit, which also indicates from another side that there is uncertainty in the future of the online music business that has become the core.

On the other hand, as I predicted in the second quarter of last year, Tencent Music was slightly overwhelmed by the income of social entertainment services that continued to decline.

In 2023, Tencent Music’s revenue from social entertainment services and other businesses decreased by 34.2% year-on-year to 10.43 billion yuan, while the Group’s annual revenue in 2023 decreased by 2.1% year-on-year to 27.75 billion yuan.

The initial heart of retiring music

It’s not just Tencent Music.

Faced with the pressure of strong supervision and content rectification from the policy side, it was the consensus of the entire online music market last year to actively shrink and transform the social entertainment service business, including Netease Cloud Music.

According to the financial report, in 2023, the revenue of Netease Cloud Music decreased by 12.5% year-on-year to 7.867 billion yuan, of which the revenue of social entertainment services and other businesses decreased by 33.6% year-on-year to 3.516 billion yuan, and its proportion in total revenue fell from 59% in 2022 to 44.7%.

Not only that, although the number of monthly paying users of this business increased by 20.3% year-on-year to 1.6 million, the monthly income per paying user dropped from 326 yuan in 2022 to 178.6 yuan.

The shift of business focus will inevitably lead to "pain", and from the perspective of financial indicators and user data, Tencent Music is in an advantageous position in the new competition driven by social live broadcast to music members’ payment.

In 2023, the total revenue of Tencent Music was about 3.5 times that of Netease Cloud Music, and its net profit was about 8.5 times. In terms of "revenue pillar"-online music service revenue, Netease Cloud Music (accounting for 55.3%) increased by 17.6% year-on-year to 4.35 billion yuan, and Tencent Music (accounting for 62.3%) increased by 38.8% year-on-year to 17.33 billion yuan, nearly four times that of Netease Cloud Music.

In terms of user data, in 2023, the number of monthly active users of Netease Cloud Music online music service increased by 8.7% year-on-year to 206 million, and the number of monthly paying users increased by 15.3% year-on-year to 44.12 million. Benefiting from this, the membership income of the platform increased by 20.2% to 3.65 billion yuan compared with 2022.

It seems to be thriving, but in fact it is under a lot of pressure.

Compared with the data released by the platform in the first half of 2023, the number of monthly active users of online music service of Netease Cloud Music basically stood still in the second half of the year, and the number of monthly paid users only increased by 2.37 million, and the monthly income per paid user did not change much year-on-year, only from 6.6 yuan to 6.9 yuan.

On the other hand, although the number of monthly users of online music of Tencent Music decreased by 4.2% year-on-year to 576 million, the average monthly income of a single paying user increased for seven consecutive quarters, reaching RMB 10.7 by the end of 2023. At the same time, the number of online music paying users increased by 20.6% year-on-year to 106.7 million, reaching a new high.

Behind a rise and a fall

The formation of the gap is traceable, and the most obvious one is undoubtedly the income of paying users.

According to the consulting data, the number of online music users in China in 2023 was 744 million, with a year-on-year increase of only 3.7%. Among them, users accounted for 54% after 90 and 00.

The scale of paid members of online music service is growing close to the ceiling, and it is difficult to have explosive growth. However, for overseas music platforms such as Spotify, the membership payment space of Tencent Music and Netease Cloud Music is still considerable.

Tencent Music is indeed making efforts in this direction.

At the beginning of December last year, QQ Music recently sent a "reminder on the price change of renewal service" to WeChat users, announcing that from 0: 00 on January 9 this year, the automatic renewal price of QQ Music Green Diamond Deluxe Edition members will all be brought to 15 yuan/month.

Two price increases during the year, and Netease Cloud Music reduced the price of platform student members to 5 yuan/month shortly after the official announcement of the second price increase. Tencent Music’s move not only made QQ music members lose their price advantage, but also caused themselves to fall into a word-of-mouth crisis, and was criticized by many users on social platforms for "eating ugly".

For this result, Tencent Music can’t be unexpected. After all, as early as 2022, Tencent Video, which belongs to the Tencent Department, also attracted a "squeaky sound" because of the continuous price increase of its members during the year, and even led to the loss of its members.

Tencent’s financial report shows that the number of paid members of the platform decreased by 2.4% year-on-year and 1.6% quarter-on-quarter in Q2 2022 when Tencent Video announced the second price increase.

However, there are priorities. Between the overall revenue trend and the maintenance of membership scale, Tencent Music must give priority to the burning eyebrows.

Coincidentally, Netease Cloud Music is doing the opposite, and it is also trying to make online music services provoke a heavier burden.

Compared with Tencent Music, which has entered the scale of 100 million paying users, the penetration rate of Netease Cloud Music still has room for further improvement. The platform also stressed after the announcement of the financial report that this year, it will further focus on scale growth, steadily enhance the profitability of the platform, and promote the ecological and healthy development of Yuncun.

On this basis, like all industries, the choice of young people also determines the future of the music market. At present, in order to cope with the rising cost of living and economic pressure, more and more young people begin to downgrade their consumption and pay more and more attention to cost performance.

Therefore, not only playing "low-priced cards", Netease Cloud Music has really put a lot of thought into meeting the personalized needs of users and improving the quality of platform services.

In January this year, Netease Cloud Music App officially announced a new revision, and released an open letter to users on the same day, apologizing to users for a large number of problems unrelated to music in the past, and at the same time, by changing the brand Slogan back to the 2013 version-"Discover good music", emphasizing that the new version will return to its original heart.

It is worth mentioning that QQ Music also has student members, and the platform clearly emphasizes that "student members are not affected" when the price is raised for the second time.

However, compared with Netease Cloud Music, the student members of QQ Music also have no price advantage, but the age setting range is wider, supporting users aged 13-24 (inclusive), and the benefits are more diversified.

Hard work may not be rewarded

"Fortunately, I didn’t follow the experience", "I thought I entered QQ music", "It’s cumbersome and I always make mistakes", "Change the soup without changing the medicine" …

Netease Cloud Music showed sincerity, but not all users bought it. To sum up, the official propaganda is just a slogan, which even destroys the experience of some users. At the same time, the advertisement does not seem to have a "-1 point". Many users will suddenly pop up advertisements on the homepage of the song when they feedback.

On the other side of the story, we are asking for higher prices to increase Tencent music, and we have not fully figured out how to persuade users to pay for the increased expenses.

In the fourth quarter of 2023, although the year-on-year growth rate of online music service revenue of Tencent Music rebounded, there was still a significant gap compared with 47.6% in the second quarter of last year.

With the extension of this idea, the profitability of Tencent Music is rising, and it is not all due to online music.

According to the financial report, in 2023, the operating cost of Tencent Music decreased by 8.2% year-on-year, and the total operating expenses decreased by 9.7% year-on-year, among which the sales and marketing expenses continued to drop by 21.6% year-on-year.

No matter how well the payment habits are cultivated, the price increase will still provoke the most sensitive nerves of users. On the other hand, although it is the present situation and will be the long-term trend in the future that the number of young people who spend cautiously and flock to the low-price belt increases, what they value is the low price with quality and value.

In other words, it is not a long-term solution to innovate at low prices and increase prices and income. The real competition between the two companies returning to music is to improve the user experience and service quality on the basis of continuously enriching the basic resource of copyright and build their own core competitiveness.

Both Tencent Music and Netease Cloud Music need continuous thinking and exploration on how to be practical and excellent. While the blade continues to move inward, the two companies must also be alert to market encroachment from the outside.

According to the 2023bilibili Music Ecology Report, in 2023, more than 152 million people watched music videos in bilibili, and the total number of broadcasts exceeded 57.3 billion times. In 2023, the number of video contributors to bilibili music scene doubled, and the total number of submissions soared by 189% year-on-year; In the whole year, the big coffee musician ×UP main cross-border planning exceeded 100 times, and the live music activities cooperated over 1100 times; More than 1,500 global star singers have settled in bilibili, and nearly 30,000 new MV songs have been launched.

On the other hand, according to QuestMobile’s data, ByteDance’s "Soda Music" is the fastest growing digital music product in 2023, with a monthly activity of 40 million in the third quarter, an increase of 400%. In response, before the press release, the APP has captured more than 30 million downloads on iOS, occupying the TOP1 of the AppStore music free app list.

Regarding the repeatedly mentioned AI, we can easily feel the determination and persistence of the two companies from the financial report.

The problem is that from the current reality, neither the embracing logic of Tencent Music’s enhanced interactive experience nor Netease Cloud Music’s playing from the ecological advantages of the community has aroused much splash at the user end.

Things change, rivers and lakes float and sink.

For Tencent Music and Netease Cloud Music, music can’t completely act as an antidote to anxiety for the time being. And how far it will go to embrace AI is full of unknowns and possibilities.

CCTV News:"China Vitality in Data" series reports that today (September 30th) we will pay attention to the export data of new energy vehicles. According to the data from China Association of Automobile Manufacturers, in the first eight months of this year, 340,000 new energy vehicles were exported, up 97.4% year-on-year, and new energy vehicles are becoming a new business card of China Intelligent Manufacturing.

According to the data released by China Automobile Manufacturers Association recently, this year’s 1-mdash; In August, China exported 1.817 million vehicles, up 52.8% year-on-year. Among them, 340,000 new energy vehicles were exported, a year-on-year increase of 97.4%, and the contribution rate to the growth of automobile exports reached 26.7%. In 2021, China’s automobile exports reached 2.138 million, surpassing 2 million for the first time, making it the third largest automobile exporter in the world after Japan and Germany.

Some experts in the industry said that in terms of structure, the export of automobile industry is shifting from commercial vehicles to passenger cars represented by new energy vehicles. In addition, in the export area, China’s automobile exports also focus on new energy vehicles, which are mainly from Asia, Africa and Latin America in the past, and are expanding to mainstream markets such as Europe.

Wang Du, Deputy Secretary General of china automobile dealers association:Our current export of new energy vehicles is mainly in the European market. Last year, 49% of our new energy vehicle exports were exported to the European market, and our automobile export situation is very gratifying.

In terms of models, the export models represented by new energy vehicles are more advanced. In the past, they were mostly low-end models, and now many enterprises have begun to cut into the market with high-end cars. In addition, in terms of export strategy, from passive in the past to active now, in addition to local factory building and cross-border brand cooperation, we have also adopted self-built sales channels and customized development of new models through shared technology to open up the international market.

　　　　　　 Fu Bingfeng, Executive Vice President of China Automobile Industry Association:Different from the past, car companies have built their own marketing channels abroad and continued to build brands, and new energy vehicles have initially achieved a new development pattern of domestic and international double circulation.

The export of new energy vehicles has maintained a good momentum in the first eight months of this year. In September, the export momentum has not diminished, which will drive China’s automobile exports to a new high this year.

On September 13th, in Shanghai, the largest batch of pure electric vehicles in China was shipped at Haitong Wharf and exported to the European market. This time, 10,000 pure electric vehicles of SAIC were exported to the European market.

On September 26th, in Wuhan, the first batch of new energy vehicles of Dongfeng Group went to sea in Norway. At the export ceremony, Norwegian dealers were full of confidence in this new energy vehicle made in China.

Norwegian distributor Sven Arid yangsi Gard:At first glance, the market response (in Norway) is very positive, and consumers are very satisfied with the products.

In Beijing, near the "Eleventh", workers in this bus factory are stepping up production. By the end of October, this factory will have produced a total of 1022 pure electric buses for export to Chile.

Han Dong, Executive Vice President of New Energy Bus Company:This list is a record for the export of pure electric vehicles (buses) in China. The single order is more than 1000 units, which is a high-quality order in the domestic bus industry.

According to the data of China Association of Automobile Manufacturers, since 2020, despite the impact of the epidemic, China’s automobile exports have generally shown a rapid growth momentum. In 2021, China exported 2.138 million vehicles, which doubled year-on-year, achieving a historic breakthrough. Among them, the export of new energy vehicles exceeded 400,000, a year-on-year increase of nearly three times.

Fu Bingfeng, Executive Vice President of China Automobile Industry Association:In this process of transformation, China’s innovation, industrial chain construction and market cultivation have reached the forefront of the world. The rapid growth of new energy vehicles (sales volume) in China has also led to a historic breakthrough in China’s automobile export, ending the situation that it has been hovering around 1 million vehicles (export volume) for more than ten years.

　　　　　　 The head of China Automobile Industry Association said that this year, driven by the strong export momentum of new energy vehicles, China’s automobile exports will reach 3 million, reaching a new high, and it is expected to become the second largest automobile exporter in the world.

In the interview, the reporter also noticed that after years of development, the technical level of China’s new energy vehicles has been significantly improved, and the core technologies of key components have reached a higher level. It is the innovation of the whole industry chain that has helped new energy vehicles become a new business card for intelligent manufacturing in China.

The reporter walked into this new energy automobile enterprise in Anhui, and the production line was busy, and the order had been placed for three months. The person in charge of the enterprise told the reporter that the secret of the rapid growth of the sales of new energy vehicles in enterprises lies in persisting in innovation.

Xu Youzhong, Vice President of Automotive Engineering Technology R&D Institute of Automobile Enterprises:Taking research and development as the top priority, we have established 38 technical committees, including a set of forward development process systems with 38 systems and 22 performance dimensions.

In the past 10 years, this company has invested more than 7% of its sales revenue in R&D every year, mastered a number of key core technologies such as the fifth-generation engine with the maximum effective thermal power of 44% and the world’s first gearbox with nine modes of switching, and applied for 18,500 patents. At present, there are nearly 10,000 R&D personnel.

Not only insist on innovation, China new energy automobile enterprises are generally enhancing their product adaptability and building a "global car". The reporter noted that these new energy vehicles exported to Norway have generally developed the trailer hook function to adapt to the cold and snowy scenes in northern Europe. Another batch of vehicles exported to the British market, including the work of changing the left steering wheel to the right steering wheel, invested more than 100 million yuan in adaptive development.

Wang Du, Deputy Secretary General of china automobile dealers association:New energy vehicle is a new business card of intelligent manufacturing in China. We must grasp this window period well. We must be able to form a standard pool with Europe or America, and we can recognize each other’s standards together and compete under the same standard platform.

The person in charge of China Automobile Industry Association said that the high export growth of new energy vehicles in China is the inevitable result of years of industrial accumulation. In the past 10 years, China government’s support policy for the new energy automobile industry has been continuously strengthened, and China automobile enterprises have actively responded to the policy call, and the overall strength of the new energy automobile industry has been continuously improved, which can meet the global diversified market demand in terms of product appearance, quality, R&D and production capacity.

　　　　　　 Fu Bingfeng, Executive Vice President of China Automobile Industry Association:In this round of global automobile transformation to electrification and new energy, we have occupied a commanding height and led the global automobile industry to transform to new energy and electrification.

These days, "Chao Wen Tian Xia" has continuously broadcast "China Vitality in Data", and a series of data are dizzying. There is a digital economy in these data, which has greatly liberated and developed productive forces and changed the underlying logic of industrial production. There are also key points in the data. An "excavator index" allows us to see how many points to focus on when stabilizing the economy.

There are market players in the data, and their vitality comes to the fore through vivid data. There are services in the data, and the vitality of market players comes from their own efforts, as well as from intimate public policies and targeted services. There are transformations in the data, new technologies, new products, new formats, and how many old trees are blooming. There is also a future in the data, and artificial intelligence, Internet of Things, etc. are releasing amazing potential.

The data is like a rigorous brush, which gives us a picture of China’s economic development. These data are not easy to get, and there are gratifying achievements in the data, and there is a process of tackling difficulties. China’s vitality in the data is, in the final analysis, created by hundreds of millions of resilient, creative and enterprising people. The vitality of China in the data actually tells the story of China people’s innovation in the data.

　　On March 3rd, the Guangdong Provincial Admissions Committee announced the minimum admission scores for the spring college entrance examination of ordinary colleges and universities in our province in 2022 (unified examination for graduates of secondary vocational schools in ordinary colleges and universities, and admission for higher vocational colleges according to the results of ordinary high school level examinations). Among them, the total score of undergraduate colleges recruiting secondary vocational graduates is 260 points, and the total score of general vocational education is 150 points.

　　Specifically, in view of the unified examination for recruiting secondary vocational school graduates in ordinary colleges and universities, undergraduate colleges recruit secondary vocational school graduates with a total score of 260, higher vocational colleges recruit secondary vocational school graduates with a total score of 100, higher vocational colleges recruit retired soldiers with a total score of 85, and higher vocational colleges recruit mainland Tibet Xinjiang secondary vocational school candidates with a total score of 90.

　　Candidates enrolled in higher vocational colleges according to the results of the ordinary high school academic level examination have a total score of 150 for general culture, 130 for sports, 170 for sports, 130 for music (including musicology, music performance-vocal music, music performance-instrumental music), 155 for music, 130 for art, 155 for art and dance.

One-button parking, assisted driving and other functions have gradually matured, and automobile intelligence has led the "travel change"; Using AI to empower the whole process of diagnosis and treatment to realize the whole process of medical image AI research and improve the efficiency of medical diagnosis; UAV integrates high-precision mapping, inspection flight, cloud modeling and other functions to realize unattended power grid, energy, agriculture and forestry industries …

With the rapid development of global artificial intelligence technology, artificial intelligence (AI) has become an important force to accelerate the development of science and technology and industry, and has a far-reaching impact on economic and social development. How to accelerate the development of "artificial intelligence+"and empower the industry to upgrade has become a topic of great concern.

This year’s "Government Work Report" proposes to deepen the R&D and application of big data and artificial intelligence, carry out the "artificial intelligence+"action, and build an internationally competitive digital industrial cluster.

Nowadays, artificial intelligence technology has the ability of complex analysis, prediction algorithm and human-computer interaction, and is driving the digital economy engine with massive data. Promoting dynamic AI to reach all kinds of terminals, including a wide range of consumer electronic products, has become the continuous exploration and practice of major mobile phone manufacturers in recent years.

Recently, Glory held a new product launch conference to launch a platform-level AI empowerment, people-centered cross-operating system experience, a new human-computer interaction based on intention recognition, and a series of smart devices such as Glory Magic6 to Edition, Glory Magic6 RSR Porsche Design, and AI PC Glory MagicBook Pro 16, which resonate with the global industrial chain.

At the press conference, Glory’s AI strategy divides the AI of smart terminals into four layers, that is, the first layer uses AI to enable cross-system integration, allowing different operating systems to make decisions through AI, and realize seamless connection and data sharing between mobile phones, tablets, PCs and other devices; The second layer uses AI to reconstruct the operating system, so that the more you use the mobile phone, the better you understand it. The new way of human-computer interaction based on intention recognition is a typical achievement. The third layer is the application of AI on the end side, such as matting, photo rendering and summarizing documents; The fourth layer is the end cloud collaboration of AI, which presents the application of network AI big model.

"From the perspective of hardware products, mobile phones do have advantages. First of all, for consumers, AI mobile phones are trained based on users’ own data, so services will be more personalized and diversified. " Zhao Ming, CEO of Glory Terminal Co., Ltd. said that mobile phones are more convenient than PC products. Although PC products have the advantages of computing power and processors, they are also bulky, so the AI mobile phone must provide the most data. Under the cross-system and cross-terminal operating systems, notebook computing power can be used through a unified account in the future.

It is understood that the platform-level AI created by Glory empowers different devices, including mobile phones, tablets, notebooks, wearable devices and other platform-level AI capabilities across devices and operating systems, making open operating systems such as Android, Windows and IoT become the whole ecology.

"The improvement of model parameters will become part of the competition of AI mobile phones in the future, but more importantly, it is necessary to start from the usage scenario and actually improve the consumer’s experience." Guo Tianxiang, senior analyst of IDC China, said.

Experts in the industry said that in the face of the increasing trend of artificial intelligence, such as increasing scene coverage, increasing model parameters, and increasing decision-making, it is urgent for the information and communication industry to sort out technical routes, effectively optimize model costs, focus on improving model quality, promote original technological innovation, attach importance to information security and reliability, cultivate a good industrial ecology, and take the breakthrough of artificial intelligence industry as the starting point to add new kinetic energy to promote new industrialization.

On March 13th, Huayi Tencent Entertainment (00419) fell 5.43% in intraday trading, and as of 14:16, it reported 0.087 yuan/share, with a turnover of 1,199,300 yuan.

Huayi Tencent Entertainment Co., Ltd. mainly operates two major businesses: First, Internet health services, including online health service platforms and high-end health centers; The second is the entertainment and media business, covering the investment and production of movies, animations and TV series, as well as the merger and acquisition of international entertainment companies and resource integration.

As of the mid-year report in 2023, Huayi Tencent Entertainment had a total operating income of 634 million yuan and a net profit of-40,421,400 yuan.

　　Cctv news: Spring returns to the earth, and everything is renewed. At this time of year, peach blossoms and willow greens, singing and dancing, and spring steps from south to north. Cherry blossoms are flying on the Songjiang mine site in Shanghai, Luoping in Yunnan is golden everywhere, bougainvillea in Haikou, Hainan is dazzling, and Shili cherry blossoms in Zhangping, Fujian are blooming all over the mountain. Come and enjoy the beautiful scenery together.

　　Shanghai Chenshan Botanical Garden: In early spring and February, the cherry blossom dance pit site became a garden.

　　In Chenshan Botanical Garden in Songjiang, Shanghai, it is warm and cold in early spring and February, and the grass is not yet green. Cherry blossoms take the lead in bringing spring. Thousands of Hejin cherry blossoms have blossomed one after another, and the cherry blossom avenue with a length of more than 600 meters has reached the most romantic season of the year. Pink cherry blossoms are covered with branches, like clouds, and walking among them is like walking into a pink dream tunnel.

　　Chenshan was a quarry 20 years ago, and half of the stones on the hill have been cut off. It was once a mine site with serious soil erosion and serious vegetation degradation, and now it has turned into a beautiful urban garden. As a mega-city with a population of 24 million, Shanghai, with an inch of land, eliminated more than 500 backward enterprises through planning and land consolidation last year, took out 400 square kilometers of land and built 21 country parks. These country parks can not only purify the air, conserve water and prevent land loss, but also provide more choices for citizens to go hiking.

　　Rapeseed Flower Sea in Luoping, Yunnan: Rapeseed is dyed all over the ground like a dream and a poetic spring breeze.

　　In Luoping County, Yunnan Province, which is famous for its rape flower sea, 800,000 mu of rape flower fields are endless. Since the spring, there has been plenty of rain here, and rape has grown well. Even today, it is a rainy day, but although we can’t see the bright spring, we can appreciate the unique flavor of the sea of rape flowers in the fog.

　　It is located in the mountainous area, and the fields are reclaimed by the mountains and stepped up, forming a unique terraced rape flower sea. The golden rape blossoms and unique geographical environment attract many tourists at this time of year, which also brings a lot of changes to the local area.

　　Ao Liqiong, a villager in Shaodai Village, Luoping County, used to work in other places. Two years ago, she returned to the village to plant rapeseed. At the same time, she opened a farmhouse to entertain tourists who came to watch rapeseed. Now she doesn’t have to travel far, but her income is higher than before. In the village, more than 10 people have returned to their hometowns to start businesses like him. Rape series industry has also become a local pillar industry, taking the villagers on the road to becoming rich. Look at this golden land, this year is another bumper harvest year.

　　Haikou Binhai Park, Hainan: a city with red clover and red pistil.

　　In the Binhai Park in Haikou, Hainan, clusters of colorful bougainvillea bloomed in the spring, and citizens and tourists strolled in the sea of flowers, letting the sea breeze brush their faces and feel the warm spring in the south. There are nearly 90 thousand bougainvillea plants and more than 110 varieties here. During the holidays, it receives tens of thousands of citizens and tourists every day.

　　Bougainvillea bougainvillea was called bougainvillea in ancient times. It can blossom all year round. The poet Shu Ting once wrote: As long as there is sunshine all the year round, spring, summer, autumn and winter are your flowering periods. Bougainvillea symbolizes the spirit of enthusiasm, perseverance and indomitable spirit. In 2013, it was designated as the flower of Hainan Province, and the colorful bougainvillea also made the enthusiasm of the tourist island more intense. With the increasing market demand for bougainvillea, the bougainvillea economy has also taken shape. In 2016, the number of bougainvillea planting enterprises in Hainan increased from 27 to 56, and the number doubled.

　　Taiwan Province Farmers Pioneer Park, Zhangping, Fujian: Shili Cherry Blossom Mountain is full of tea, green cherry blossoms are red and spring is strong.

　　Ten thousand mu of tea garden is full of cherry blossoms. In the Taiwan Province Farmers Pioneer Park in Yongfu Town, zhangping city, Fujian Province, more than 100,000 early spring cherry blossoms are blooming along the winding path on the lush tea mountain. From the air, they look like ribbons wrapped around the green tea mountain.

　　Yongfu Town’s geographical and climatic conditions of high cold, high humidity and high altitude are very similar to those of Alishan Mountain in Taiwan Province. It belongs to a high-quality tea producing area, especially suitable for planting alpine tea in Taiwan. As early as 1996, Taiwan compatriots took root in this kind of tea, so it has the reputation of "Alishan Mountain in the Mainland". At present, Yongfu Town has more than 500 resident Taiwanese businessmen, planting more than 55,000 mu of Taiwanese alpine tea and 20,000 mu of Tieguanyin, with an annual output value of more than 600 million yuan, making it the most concentrated and largest alpine tea production base for Taiwan Province tea farmers to invest in the mainland. Since the beginning of spring, after several spring rains, the tea tree is growing vigorously, and this year’s spring tea will usher in a bumper harvest.

　　In addition to planting tea, since 2006, Taiwan compatriots have also interplanted cherry blossoms in tea gardens. Today, there are more than 150,000 cherry blossoms planted here, with as many as 42 varieties. Yongfu Town from January to March every year is a magnificent scene of "ten miles of cherry blossoms blooming all over the mountain". Only during the Spring Festival holiday this year, more than 270,000 tourists came here to enjoy the flowers.

Forget glugging countless glasses of water or getting your beauty sleep. The secret of looking young is simply to stay out of the sun.
Stop being crazy about drinking water and sleeping beauty sleep. There is actually only one secret to staying young: staying away from the sun.

A study of hundreds of women has revealed that those who avoided the sun’s rays looked up to 20 years younger than they actually are.
After investigating hundreds of women, a study found that those women who stay away from the sun’s radiation look 20 years younger than their actual age.

However, other supposed rules for a youthful complexion, from drinking lots of water to sleeping well and exercising regularly, failed to hold back the hands of time.
Other universally recognized principles of maintaining youthful appearance, such as drinking more water, sleeping beauty sleep and exercising regularly, can’t stop the ruthless years from leaving marks on the face.

Only keeping out of the sun, and wearing sunscreen when this wasn’t possible, made a difference, the American Academy of Dermatology’s annual conference will hear today.
The annual meeting of the American Academy of Dermatology will announce this discovery: only by staying away from the sun, or wearing sunscreen when you have to be exposed to the sun, can you resist the years for several rounds.

The intriguing finding comes from a study of 231 women of all ages who were quizzed about their lives, including whether they were sun-worshippers.
This interesting discovery comes from a study of 231 women of all ages. The researchers conducted a questionnaire survey on their living habits, including whether they like to bask in the sun.

When researchers from Massachusetts General Hospital in the US – commissioned by skincare firm Olay – guessed how old the women were, they found those who took care in the sun tended to have aged more slowly.
Subsequently, commissioned by Olay, a skin care company, researchers at Massachusetts General Hospital estimated the age of these women and found that women who took sunscreen measures aged more slowly.

A lucky four had so few wrinkles and age spots, and such a glowing complexion, that they appeared to be a full two decades younger than they really were.
Four of them have almost no wrinkles and age spots, so radiant that they look twenty years younger than their actual age.

Researcher Dr Alexa Kimball, a professor of dermatology, said the popular perception that we drink lots of water to stay healthy is a myth and the body is ‘pretty good’ at judging how much we need.
Researcher Dr. Alex Kimble, a professor of dermatology, said that the popular view that drinking more water can keep you healthy is nonsense, and our bodies can accurately judge the amount of water we need.

Previous research by the British Nutrition Foundation reached a similar conclusion.
Previously, the British Nutrition Association’s research also reached a similar conclusion.

Experts there said: ‘Just drinking water for the sake of drinking water really has no effect on improving the appearance of skin.’
Experts from the association said: "Drinking water for the sake of drinking water really won’t improve the skin."

It isn’t clear why the women who slept well didn’t have younger-looking skin. But it may be that the question they were asked was too narrow and didn’t take into account their long-term sleep patterns.
As for why women with good sleep quality can’t have younger skin, the reason is not clear. However, this may be because the coverage of the questionnaire is too narrow and the long-term sleep patterns of the subjects are not taken into account.

A second study, also by Olay, suggested that low-level day to day exposure to the sun is more ageing that occasional, intense blasts.
The second study initiated by Olay Company shows that frequent exposure to low-intensity sunlight is more likely to make people aging than occasional exposure.

Finally, DNA examination of tiny samples of the women’s skin gave some insight into the damage done by the sun.
Finally, the researchers conducted genetic testing on female skin samples, which gave us a general understanding of the damage caused by sunlight to the skin.

A gene called CDKN2A was more active in facial skin that is exposed to the elements than on samples taken from the buttocks.
The researchers found that the gene named CDKN2A is more active in facial skin exposed to sunlight than hip skin away from sunlight.

This gene was also more active in women who said they loved the sun – and in those who looked older.
The gene is also more active in women who love sunshine-and these women look older.

Dr Kimball said CDKN2A activity is a sign that a cell is ‘tired out’ and urged women should protect their skin year round and not just when on a beach holiday.
Dr. Jin Bo said that the activity of CDKN2A gene means that cells are actually in distress, so she called on women to take skin care measures all year round, instead of waiting for a beach holiday to think about sun protection.

Dr Frauke Neuser, principal scientist at Olay, which has used the research to develop its latest face creams, said: ‘This research gives us a detailed picture of the effect of sun exposure on skin ageing and illustrate the importance of protection on a daily basis.’
Dr. flock Neuhser, the leading scientist of Olay, used these research findings to develop the latest cream. He said: "This study gives us a detailed understanding of the effects of sunlight on skin aging, indicating that daily skin care is very important."

English source: Daily Mail
Translator: Zhao Xiaoyi
Revising & Editing: Dany