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Yesterday, Xiaomi Group released its highly anticipated first-quarter performance report on the Hong Kong Stock Exchange.

The report, like a sharp knife, mercilessly reveals Xiaomi’s dilemma as a "technology" company:In addition to the profit growth and gross profit margin squeezed out by reducing various costs, almost all key indicators have declined at a high level.

The report shows that Xiaomi Group’s revenue in the first quarter of 2023 was only 594.77 billion yuan.It has decreased by an astonishing 18.9% year-on-year.

This means that compared with 733.52 billion yuan in the first quarter of 2022, Xiaomi Group’s revenue has shrunk by more than 13.8 billion yuan. If the time is longer, from the first quarter of 2021, Xiaomi camp will shrink by 30 billion yuan.

In other words,From nearly 90 billion in a single season to below 60 billion now, Xiaomi only took three years.

If we look at its profit source again, we will find Xiaomi’s embarrassment as a "technology" company:

Hardware business (mobile phone +IOT) profit: 400 million; The profit rate is 0.8%;

Mobile phone business profit:-200 million; Profit rate-0.6%;

IOT business profit: 600 million; The profit rate is 3.9%;

Internet business profit: 3.9 billion; The profit rate is 55.4%;

Did you find out?All the businesses add up to a fraction of the Internet business (mainly Internet finance).

In other words,Xiaomi constantly emphasized that "making mobile phones, we don’t make money" turned out to be true.

What’s even more frustrating is that,Even if the net profit of the mobile phone business is negative, the decline in Xiaomi shipments is greater than the decline in global smartphones.

The financial report shows that in the first quarter of this year, Xiaomi’s smartphone business revenue was 35 billion yuan, a year-on-year decrease of 23.6%.

Global smartphone shipments were 30.4 million units, a year-on-year decrease of 21.1%.

In terms of sales volume, in the first quarter of this year, Xiaomi’s global smartphone shipments were 30.4 million units, a year-on-year decrease of 21.1% compared with 38.5 million units in the same period last year.In other words, Xiaomi’s mobile phone shipments decreased by more than 8 million units year-on-year.

Specifically,Xiaomi’s "basic disk" mobile phone business is underperforming the broader market.

In addition, Canalys data also confirmed this view. In the first quarter of this year, global smartphone shipments decreased by 13.3% year-on-year, while Xiaomi decreased by 21.1% year-on-year.

Then, Xiaomi, the once great ship, is facing a violent swing, which inevitably makes people think:In this fickle business world, can it maintain its former glory?

01

When Huawei was in trouble, Lei Jun said that the task of impacting high-end was "I will come"!

Three years have passed, what’s the situation?

Objectively speaking, the customer unit price of Xiaomi has actually improved year-on-year, but compared with the previous month,The same configuration, the price is still "the lowest".

According to the financial report data, the average shipment price of Xiaomi smartphones in the first quarter was 1,151 yuan, which means that Xiaomi’s smartphone business is still dominated by thousand yuan machines, or the background color of thousand yuan machines.

What is more pessimistic is that in the same period last year, the average shipping price of Xiaomi mobile phone was 1189 yuan, which means that this year, the average shipping price has also dropped.It decreased by 3.2%.

The gross profit margin of other sectors is not high, for example, the gross profit margin of IoT and consumer products is 14.3%, and the overall gross profit margin is only 16.8%.

To sum up,We will find that Xiaomi is shouting "high-end" on the surface, but the actual operation is still "price war".

"Cost-effective" is firmly engraved in Xiaomi’s gene. On the basis of such brand tonality, "high-end" seems to be a strange circle.

In fact, whether a mobile phone can be called "high-end" is not just a matter of piling up hardware and building a cost-effective ratio, but a matter of "comparison".

Imagine that when consumers have experienced the high-end mobile phones of Apple, Samsung and Huawei, the operation is silky, the display is exquisite and the ecology is complete, then let them return to a relatively "cottage" experience, especially after the endless advertising pop-ups and inexplicably installed apps. Is it possible?

This is also the fundamental reason why Xiaomi’s "high-end" has entered a strange circle, consumers do not recognize it, and the capital market also expresses doubts.

02

In addition, the ecological chain created by Xiaomi has fallen into a bottleneck, which is also a microcosm of China brand’s pursuit of "big and complete".

Xiaomi’s eco-chain business is one of the core competitiveness of Xiaomi Group. Since Xiaomi went public in 2018, it must be mentioned at every conference. At present, Xiaomi has invested in more than 320 IoT eco-chain enterprises.

In addition, the richness of Xiaomi’s IoT and consumer products is eye-opening, except for digital home appliances, even pillows, towels and curtains have been covered.

From this, we can also find that Xiaomi is indeed a very complicated brand. It started with mobile phones. On the one hand, it is not like Apple and Huawei’s "unique skills" in scientific research and innovation on chips and systems; Unlike Samsung, it has "unique skills" in hardware; It’s even less like ov ploughing channels. ……

It is more like a platform, a left-handed supply chain, a right-handed consumer, and then it is filled with "small loan advertisements".

From mobile phones to patch panels, from bags to toothbrushes, from Valentine’s Day gifts to children’s toys. …..

However, it must be said that this "big and complete" business model is entering a bottleneck. Xiaomi’s financial report in the third quarter of last year showed that the revenue of IoT and consumer products business representing Xiaomi’s ecological chain fell by 9% year-on-year.

In fact, the fatigue of Xiaomi’s ecological chain has already appeared. On the one hand, in 2017, the revenue growth rate of Xiaomi’s IoT and consumer goods reached 80%.But in 2020, the growth rate of this business has dropped to 8.6%..

On the other hand,Xiaomi investment enterprises are declining in both quantity and quality.

The most important thing is that more and more Xiaomi eco-chain enterprises are trying to get rid of the influence of Xiaomi, create their own brands and improve profit margins.

This situation is still caused by the cost performance.

Xiaomi Group quickly built a complete ecological chain for itself through "investment+incubation", but at the same time, it was too "cost-effective", which led to the rapid growth of incubating enterprises and low gross profit margin.

Many Xiaomi’s supply chain enterprises laugh at themselves, earning "hard money" and choosing "solo flight", such as:

Cooperate with Xiaomi to move the purple rice of power supply and launch its own brand ZMI；; Roborock launched its own brand product S5 series of stone sweeping robot.

In this context, it is an inevitable choice for enterprises supported by Xiaomi to "millet".This has led Xiaomi to build its own supply chain or choose to support more "weak" enterprises.

This has led to the decline of the eco-chain business in the context of Xiaomi’s pursuit of "cost performance".

03

In addition, compared with Lei Jun’s high-spirited expression, "I will put all my reputation in life and personally lead the team to develop and manufacture Xiaomi cars."

Two years have passed, and there is no news about Xiaomi’s auto business.

However, it must be mentioned that the increase in R&D expenses of Xiaomi in the first quarter was mainly due to the increase in R&D expenses related to innovative businesses such as smart cars.The specific data is that the company’s innovative business expenses such as automobiles reached 1.1 billion yuan.

In addition, Wang Xiang, the president of the group, also revealed that Xiaomi’s total investment in building cars reached 1.865 billion yuan, of which the expenditure on innovative business such as smart cars reached 829 million yuan in the third quarter.

Investing a lot of money has created a huge amount of "gimmicks", which has attracted a lot of attention. At present, no results have been seen, which is obviously "playing big".

It is no small harm to Xiaomi’s own morale, consumer confidence and investors’ expectations.

In summary

We will find that although Xiaomi emphasizes "high-end" and "overtaking in corners" more and more, it seems to be more and more addicted to "cost performance". In the pursuit of large and comprehensive scale effect, the stall is getting bigger and bigger, and the business is becoming more and more diversified, but it is also increasingly unclear about the direction. ……

This also led to the bottleneck of Xiaomi’s business. Investors voted with their feet and fell into the embarrassing situation of being ridiculed by rice noodles as "a camera blows for one year".

In fact, consumers don’t want much, unique experience and persistent brand trust, which are real hard work and need time to verify.

Of course, Xiaomi’s story is not over yet, and suspense still exists. How to deal with the increasingly cruel market competition and how Xiaomi will rise will become the focus of the future.

Although Xiaomi said that he wants to lay out the "AI ecology", is this a "hot spot" or a "real investment"? At present, we still need bullets to fly for a while.

However, I still hope that Xiaomi can focus on its main business, adhere to everything in order to "enhance the consumer experience" and make Xiaomi mobile phone a business card made in China. Only in this way can it be stable and far-reaching.

On November 28th, 2023, the first model Zhijie S7 jointly developed by Huawei and Chery was announced to be listed in Shanghai.

It is reported that the new car is available in four versions, with a price of 249,800-349,800 yuan, and the starting price is lowered by 8,200 yuan compared with the pre-sale. According to the official introduction, the current order volume has exceeded 20,000 units.

As the first pure electric car of Huawei HarmonyOS Zhixing, Zhijie S7 is deeply empowered by Huawei in the fields of product definition, ID design and user experience.

At the press conference site, through the one-button calling function, the intellectual S7 with no one above the driver’s seat automatically entered the stage. Yu Chengdong, managing director of Huawei, terminal BG CEO and chairman of BU, a smart car solution, said: "Zhijie S7 will launch a number of Huawei black technologies, which will open a new chapter in smart travel."

The brand-new DriveONE 800V silicon carbide high-voltage power platform and Huawei Turing intelligent chassis carried by Zhijie S7 are the key points recommended by Yu Chengdong. A series of data show that the total power of the four-wheel drive combination of front AC asynchronous motor and rear permanent magnet synchronous motor in Zhijie S7 is 365kW, and the acceleration of 0-100km/h is 3.3s. The high-efficiency power system, combined with lightweight body, ultra-low wind resistance and energy recovery strategy, makes its comprehensive power consumption 12.4 kW·h per 100 kilometers, the comprehensive cruising range of CLTC can reach 855km, and the cruising range of 800V super fast charging can be increased by 215km in 5 minutes.

At the same time, Zhijie S7 took the lead in getting on HarmonyOS 4, adding Super Desktop 2.0 and 3D car control desktop, which brought a more easy-to-use and convenient intelligent cockpit experience. The newly upgraded in-vehicle intelligent assistant Xiaoyi supports features such as no wake-up, custom timbre, and can accurately answer users’ questions about vehicle use, such as what to do after a tire puncture.

It is worth mentioning that Zhijie S7 can also realize the only auxiliary parking function of mechanical parking spaces in the industry and support more than 160 parking scenes. If the original parking space is occupied, Zhijie S7 can roam to find a parking space by itself.

According to Huawei’s plan, the parking and driving Beta program will be opened in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Suzhou, Dongguan and other cities in the first quarter of next year, subject to the actual delivery of the products.

The appearance of Zhijie S7 represents Chery’s formal joining in Huawei’s "Car-making Corps". Of course, Chery, Cyrus, BAIC and JAC have all received the invitation from Huawei’s new joint venture company. At the press conference, Yu Chengdong invited FAW to participate. Huawei’s "circle of friends who build cars" is expected to expand rapidly and become more and more popular.

[car home Chongqing Discount Promotion Channel] Recently, a large discount activity is being carried out in Chongqing, with the maximum discount amount reaching 125,000, which reduces the minimum starting price of this luxury electric vehicle to 304,900. If you are interested in BMW i4, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The exterior design of BMW i4 is mainly modern and sporty. The front face adopts BMW’s classic kidney-shaped air intake grille, but the design is flatter, and it is integrated with the long and narrow LED headlights on both sides, creating a strong sense of the future. The body lines are smooth, and the overall shape is simple and powerful, which shows the unique charm of BMW i4 as a high-performance electric vehicle.

BMW i4 has a body size of 4785*1852*1455mm, a wheelbase of 2856mm, a front tread of 1601mm and a rear tread of 1630 mm. The body lines are smooth, showing a dynamic profile. The front wheel is made of 245/45 R18 tyre size, and the rear wheel is made of 255/45 R18. With the unique rim design, it shows the sporty atmosphere of BMW i4.

The interior design of BMW i4 pays attention to the combination of luxury and technology, and high-quality materials are used in the car to create a warm and comfortable cockpit. The steering wheel is wrapped in genuine leather, which feels delicate and supports manual adjustment up and down and back and forth to meet the needs of different drivers. The center console is equipped with a 14.9-inch central control screen, which integrates multimedia system, navigation, telephone and air conditioning control, supports voice recognition control system, and improves the convenience and intelligence of operation. The front seats are made of imitation leather or genuine leather, which has heating function and provides a comfortable driving experience. The co-pilot seat also has the same function, and can be adjusted fore and aft, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). In addition, the car is also equipped with USB and Type-C interfaces, which support the wireless charging function of mobile phones to meet the charging and connection needs of modern drivers.

BMW i4 is equipped with an efficient motor with a maximum power of 250 kW and a maximum torque of 430 Nm, which provides the vehicle with strong power output and excellent driving experience.

The owner of car home said: "The configuration parameters of Series I’s 3, 5 and X3 are almost the same, except that the shell has been changed. I want to buy the I4 for more than 100,000 yuan. Of course, it is still imported, so there is no need to do such a thing as buying it home and deducting the label. At first glance, the big nostrils are not mediocre. When I drive out, people are guessing at 600,000. I am sorry. "

Since its listing, the orders of our company have been booming, and the sales volume has been rising all the way, especially in September, when the sales volume reached 11,155 vehicles. In order to better meet consumers’ demand for a large battery version, Chery plans to launch a long battery life version of Fengyun T9 in late October.

It is reported that this new version of Fengyun T9 will be equipped with a 34.46-degree lithium iron phosphate battery from Contemporary Amperex Technology Co., Limited, with a cruising range of 210km. Appearance, the biggest change is the adoption of a brand-new Logo, which improves the overall texture of the vehicle. According to the salesperson of Fengyun dealer, the landing price of the super-long battery life version of Fengyun T9 is about 180,000 yuan.

The ultra-long battery life version is equipped with many high-end configurations, including 20-inch wheels, panoramic sunroof, electrically adjustable+folding+heated rearview mirror, front silent glass, adaptive far and near headlights, 7 airbags (including far-end airbags), front seat heating+ventilation, 6-way electric adjustment of main driver, memory of main driver’s seat+rearview mirror, 4-way electric adjustment of auxiliary driver+boss key, multi-color atmosphere lights, driving recorder, 8 speakers, etc.

It is worth mentioning that the long-life version adopts a brand-new Logo design, which is similar to the shape of half a petal. It is fitted instead of embedded, and the black edges around it are also removed, making the Logo more concise and generous.

Nissan has a large market share in our past life. The new car offers three models (1.6 XE CVT Comfort Edition, 1.6 XL CVT Deluxe Edition and 1.6L XV CVT Exclusive Edition), and the price is 108,600 yuan and 122,600 yuan. As a modified model of the year, the appearance/interior of the new car has not changed significantly, mainly adding exclusive models (configuration and price have increased).

In appearance design, the product successfully draws lessons from Nissan’s family-style V-Motion design concept, which significantly improves its recognition. Many people like Nissan Sylphy, one of the main reasons is that it looks handsome and looks like a small size, and this design language is more harmonious on compact cars!

The classic appearance of Sylphy is not as handsome as the new Sylphy. Fortunately, it is a more attractive type. The V-shaped air intake grille on the front face is decorated with chrome, which belongs to the design characteristics of Nissan family, and the headlight group similar to the three-level shape remains unchanged. In addition, the left and right sides of the front enclosure and the central position have also added blackened decorative pieces to enhance the vitality and dynamic atmosphere of the front face.

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The length, width and height of the vehicle are 4,652 * 1,815 * 1,450 mm and the wheelbase is 2,712 mm. The outline of the vehicle has a sense of coupe movement, and the black decoration is designed behind the side windows, which makes it form the effect of a suspended roof. It uses 16-inch wheels, while the tail shape is fashionable. The taillights are like open wings, and the LED light source looks good when lit.

As for the interior, the center console is layered, with soft material covering and leather wrapping. The workmanship is exquisite in the same level of joint venture cars. The round air conditioning outlet has characteristics, which makes the atmosphere lively and the leather grip comfortable. The instrument panel is composed of a 7-inch LCD screen and traditional hands. The 12.3-inch floating central control panel enhances the sense of science and technology, and supports car networking, OTA upgrade, voice recognition control and so on.

In the seat part, the car adopts a five-seat layout, and the seat is wrapped with fabric or imitation leather.

In terms of the functionality of the seats, all the seats in the car support manual adjustment, while the Deluxe Edition/Privileged Edition also provides the central armrest/cup holder of the rear seat.

Adjust the comfortable sitting posture in the front row, and then enter the back row. There is enough leg space to meet the needs of a family of five. Moreover, the seats in the front and rear rows are thick, soft and supportive to ride, and the air outlet, headrest and central armrest in the rear row are all complete, ensuring good riding comfort.

In terms of power, it is equipped with a four-cylinder 1.6L naturally aspirated engine, with the maximum power of 99kW (135HP) and the maximum torque of 159Nm. It is matched with CVT gearbox, with smooth and linear power output, light steering wheel rotation and easy daily driving, but it is a bit slow to step on the accelerator deeply, which is not as explosive as the turbocharged engine. The average fuel consumption per 100 kilometers of urban and rural roads is about 6.8L, and the pure high-speed fuel consumption is around 6.2L.

This year, the competition in the automobile market is extremely fierce. All major joint venture car companies have felt the pressure, and they have increased the preferential treatment for their models, such as Volkswagen, Toyota, Hyundai and Nissan Sylphy. Now the actual transaction price of each model is quite attractive. I wonder if this car has attracted you!

On September 28, the EZ-6, the first product of Changan Mazda’s electrification transformation, officially opened for pre-sale, with a pre-sale price of 16-200,000 yuan. The EZ-6 is based on the first joint venture new energy pure electric technology architecture "Power Smart", which can provide pure electric or extended range two power models. Among them, the pure electric model has a range of up to 600 kilometers (CLTC working conditions), and the measured range of the extended range power model can reach 1301 kilometers.

In this pre-sale, EZ-6 launched a total of 7 models of pure electric and extended range, including 4 models of extended range and 3 models of pure electric. From now on, the first 10,000 users who book a car at the dealership store and the Yuema Star APP/Mini Program can enjoy 3 car purchase benefits: the next order of the Zhiya version will be upgraded for a limited time to a configuration worth 15,000 yuan, including: 14 high-performance speakers SONY audio, adaptive suspension electric rear wing, 50-inch high definition AR-HUD, Michelin e · Lingyue tires; the next order of the Zhizun version will be upgraded for a limited time to a main and auxiliary zero-gravity seat worth 10,000 yuan, with 120-degree cloud suspension adjustment and 8 massage modes; Pre-sale bonus: unlimited car flow, and you can also get a 1:18 smart audio car model and a panoramic sunshade. The new car is expected to be officially launched on October 26.

In appearance, the EZ-6 inherits the core "soul" design of Mazda. The body as a whole shows a simple, smooth and stretched "fashionable coupe style", which is in the same vein as Mazda’s legendary coupes such as MAZDA6 and MAZDA COSMO. The interior of the family-style big mouth grille is changed to a laser-carved star design, and the "Wings of Light" light group can display the corresponding lamp language according to the unlocking or charging (0%, 50%, 100% three charging states). The special grille for the model adopts a hot-stamped silver metal film on the grid pattern to hide the cooling hole. At the same time, it includes the function of active air intake grille to optimize heat dissipation, reduce wind resistance and improve battery life. The through-type tail light adds 4 round gun downlights on both sides to fully reflect the characteristics of Mazda. At the same time, it adopts a borderless door and a hidden door handle design.

The EZ-6 also offers an adaptive levitating electric rear wing with an opening angle of 10 degrees, supports 10 wake-up modes, opens when the vehicle reaches a speed of 90KM/h, and provides full vehicle downforce at high speeds. Two 19-inch aluminum alloy wheels are available, which can be paired with Michelin Lingyue e · Primacy tires.

Body size, length, width and height are 4921/1890/1485mm respectively, and the wheelbase reaches 2895mm. In terms of space, the second row of knee space can reach 103mm. The hatchback trunk has a capacity of 479 liters. For the interior part, the EZ-6 is made of NAPPA leather and suede high-grade fabrics. The main and passenger seats can be equipped with cloud suspension zero-gravity seats, which support 14-way electric adjustment, ventilation/heating/massage functions. Provide SONY 14 speakers luxury audio. In addition, the EZ-6 is equipped with an active air filtration protection system, with a particulate matter filtration efficiency of ≥ 99%, active ions release over 20 million/cm3 in 1 minute, and a bacterial virus removal rate of ≥ 92%. The automatic air conditioning system can achieve extreme cooling with a temperature reduction of 35 degrees in 10 minutes.

In terms of intelligent experience, the EZ-6 is equipped with the third-generation digital cockpit of Snapdragon, equipped with a 10.1-inch digital instrument and a 14.6-inch LCD floating screen, with a built-in Qualcomm Snapdragon 8155 chip. "Hi MAZDA" four-tone automatic speech recognition can execute multiple commands at the same time, and all occupants can issue commands individually. The system supports 3D holographic face non-sensory recognition login, 7 kinds of gesture recognition operations. Supports 11 kinds of intelligent scene modes, including some very practical scenarios, such as smoking mode, when smoking is detected, automatically lower the window, turn on air purification and other functions; winter mode, when the battery is in a low temperature environment, the air conditioner will turn on the rapid heating mode, and the engine of the model will start intelligently with the speed; after the car wash mode is started, automatically lock the charging port and close the window and scraper.

In terms of smart driving, the EZ-6 is equipped with 22 sensors, including 5 high definition cameras, 5 millimeter wave radars, and 12 ultrasonic radars. Equipped with a 180-degree panoramic chassis system. AR-HUD has the function of all-lane AR real scene fusion, supports L2.5 intelligent parking function, and has 6 intelligent parking functions: APA in-car parking assistance, RPA remote control parking assistance, RSIO remote control entry and exit assistance, RMA remote intelligent parking, and RADS tracking and reversing.

In terms of power, the EZ-6 provides pure electric and stepless range extension dual power modes. The pure electric model is a single-motor rear layout, with a maximum power of 190kW and a maximum torque of 320 Nm. Including 480KM and 600KM battery life versions (CLTC working conditions), the battery capacity is 56.1KWh/68.8KWh, and the energy consumption for 100 kilometers is 13.2-13 KWh. Equipped with 3C ultra-fast charging Qiji battery, 30% to 80% charging is the fastest for 15 minutes. Its safety standard can reach 60 minutes of salt water immersion + high-pressure water spray without leakage, 140 seconds of 800-degree flame combustion without fire, 5mm steel needle penetration without explosion, and no obvious deformation when falling from a height of 5 meters.

Model, single motor + 1.5L naturally aspirated engine. Provide 28.4KWh and 18.9KWh battery packs, pure electric cruising range is 200KM and 130KM respectively. The comprehensive fuel consumption of oil and electricity is about 3L/100km, and the comprehensive battery life can reach 1301KM. 30% to 80% charging takes 20 minutes at the fastest.

Inheriting Mazda’s proud driving experience, the EZ-6 continues the power tuning of fuel vehicle calibration, achieving acceleration without rushing, braking without nodding, cornering without dizziness, more accurate steering, millisecond-level body response, and a perfect body axle-load ratio of 50:50. The EZ-6 is equipped with a rear H-arm multi-link independent suspension as standard, which greatly improves the rear suspension following. The multi-link design can better control the vehicle’s dynamics and posture, and provide clearer and more accurate road feeling feedback. The yaw rate of the EZ-6 body is closer to the human body’s perception, and by increasing the steering force and damping in the central area of the steering system, the driver’s sense of precise control of the vehicle is improved. Of course, the specific feeling can only be evaluated after the test drive.

In terms of passive safety, the EZ-6 is equipped with a 7-horizontal and 5-vertical all-steel cage-type safety structure. The roof compression beam is reinforced with 2,000Mpa, and the main body of the cage structure is all 1,500Mpa ultra-high-strength steel. The internal anti-collision steel beam of the door is composed of 6 1,500Mpa ultra-high-strength steel, accounting for 86% of the high-strength steel of the car body.

On the occasion of the pre-sale of Mazda EZ-6, Changan Mazda also released the next phase of the goal. It plans to launch at least one new energy model to the Chinese market every year from 2024 to 2027, covering the sedan and SUV segments. The goal is to invest a total of 10 billion yuan in the new energy field by 2027, and the sales of new energy models will account for 90%. That is to say, Mazda will not only completely break the rumors of withdrawing from China, but also further consolidate the new cooperation model with its partner Changan. It is not only rooted in China, but also developing new energy products globally.

The ability of the Three Sheep Group to become bigger and stronger is not only related to the efforts and struggles of Brother Yang, but also inseparable from the hard work of their apprentices. From the current perspective, during the ribbon-cutting ceremony, Brother Yang brought 4 apprentices and his family to cut the ribbon together, and did not invite all the star Internet celebrities to attend. Letting the apprentices cut the ribbon together also has the feeling of opening their own company, and they can more invest in the development of the company as their own business.

Xiao Yang said that the original intention of founding the Three Sheep Company was to better serve the society, and the construction of the eastern center is to achieve this goal. While driving the local economy, it also provides more employment opportunities for people.

In addition, the existence of the Eastern Center will further extend the accuracy and efficiency of Sangyang in data-based management and intelligent decision-making, and provide more possibilities for the data generation of all large mid-platform of Sangyang Group in the future. For Sangyang Group, the opening of the Eastern Center is not only an important milestone, but also an important driving force for the development of its digital economy.

On September 4, the day before the opening of the Chengdu Auto Show, the Jaguar Land Rover China and Chery Jaguar Land Rover Joint Day with the theme of "Zhiling Mountain Road, Zongqing Track" was grandly held.

At the press conference, the British luxury car brand not only brought a number of new car debuts, but also announced a series of brand strategy adjustments and future plans, in order to return to its former leading position in the luxury car market "sprint" at the end of the year.

In terms of products, the most eye-catching event at this conference is undoubtedly the new Jaguar XEL, which will make its world debut. As a luxury mid-range sports sedan under the Jaguar brand, the new car adheres to the innovative concept of "internal and external repair, comprehensive evolution", continuing the Jaguar XEL’s running model streamline posture. The new "Leopard Eyes" headlights with slender size and running water type turn signals are matched with a larger air intake grille, making the vehicle’s vision more dynamic.

In terms of power, the new XEL will be equipped with PT153 1.5T inline three-cylinder engine and PT204 2.0T inline four-cylinder engine. Depending on the adjustment, the maximum power of the 1.5T engine includes 160 horsepower and 200 horsepower, while the maximum power of the 2.0T engine is also divided into 200 horsepower and 250 horsepower. The gearbox continues to be equipped with an 8-speed automatic transmission. It is reported that the new Jaguar XEL will be launched within the year.

In addition, the 2020 Jaguar F-PACE Range Rover Evoque Customized Edition, the 2020 Range Rover Sport Edition and the Range Rover 50th Anniversary SV Collector’s Edition have been unveiled one after another, among which, the 2020 Jaguar F-PACE launched a total of 4 models, the price range is 475,800 – 787,800 yuan; 2020 Range Rover Sport launched a total of 4 models, the price range is 864,800 – 1.103 million yuan; 2020 Land Rover SV models launched a total of 3 models, the price range is 1.838 million yuan – 3.213 million yuan.

It is worth noting that, as a young joint venture, Chery Jaguar Land Rover once welcomed 200,000 vehicles off the production line in only 43 months, creating a new speed of luxury car manufacturing, and once sold in China second only to the German luxury three. However, with the domestic auto market suffering a cold snap, Jaguar Land Rover also ushered in the most difficult time in China.

However, just as everything has its pros and cons, setbacks and challenges have given Jaguar Land Rover the opportunity to fully introspect and adjust. Zhu Hengli, executive vice president of Jaguar Land Rover China and Chery Jaguar Land Rover joint market sales and service organization, also admitted in an interview with surging news reporters that the overall performance of the automobile market in recent years has been relatively just passable. This year, Jaguar Land Rover does face many challenges, but Jaguar Land Rover has achieved good results through effective adjustments.

The vice president of Jaguar Land Rover’s sales organization in the Chinese market started to enter the automotive industry in 1994. Before that, at Ford and Lincoln, he was mainly responsible for behind-the-scenes work, including the construction of the dealer network, sales planning and customer experience. It is based on this work record that in an exclusive interview with him, it can be seen that he attaches great importance to the channel and is determined to reshape.

"First of all, we have strengthened communication with dealers, optimized the process, and simplified the previously cumbersome and restrictive requirements and methods, so that dealers can understand the rhythm and plans of Jaguar Land Rover this year at a glance. Secondly, we cooperate with dealers to carry out marketing activities, such as Land Rover’s new Yunnan-Tibet line, Jaguar’s Saigan Carnival and other innovative experience marketing activities, forming a linkage from the central to the region, enhancing consumers’ awareness of Jaguar Land Rover in all aspects, and expanding brand influence." Zhu Hengli told reporters that in response to the current market situation, Jaguar Land Rover is vigorously carrying out dealer training. Not only can it improve the efficiency of staff, but also reduce the attrition rate of personnel, and also improve the business ability of frontline personnel through training.

In order to implement the adjustment policy as soon as possible, Jaguar Land Rover is expediting in-depth communication with every dealer in China. At present, Zhu Hengli has personally gone into battle to communicate with all dealers in Shanghai one by one, evaluate the overall profitability of dealers, and provide support and assistance to different dealers based on the results.

In addition to channel remodeling, as a distinctive British luxury car brand, Jaguar Land Rover is also committed to accurately delivering its brand concept to Chinese consumers.

In terms of brand marketing activities, as of mid-August, the "Jaguar Circuit Carnival" event has held more than 100 events in 73 cities, with more than 25,000 participants; the "Land Rover All-Terrain Academy x Land Rover All-Terrain Driving Camp" event has held 240 events as of the end of August, covering a total of 134 cities, with a total of more than 8,500 participants. The start of these activities has deepened Chinese consumers’ awareness of Jaguar Land Rover’s brand power.

In addition, according to Zhu Hengli, Jaguar Land Rover is also constantly incorporating the needs and preferences of Chinese consumers into the design and development of its products. For example, Chinese consumers have relatively high requirements for rear space, so Jaguar’s cars are generally designed to be lengthened. But for Jaguar, the lengthened wheelbase cannot affect the vehicle’s handling performance, so for example, the XEL car has more rear space, but the handling performance and driving texture are no different from those of the British XE model.

"The same is true for Land Rover. At the beginning of the launch of the new generation of Land Rover Range Rover Evoque, considering that young consumers in China are more concerned about smart and high-tech configurations, because we specially launched models with different configurations for the Chinese market. This is also one of the changes made for the Chinese market." Zhu Hengli said.

Thanks to Jaguar Land Rover’s self-adjustment, the market has given positive feedback to the British luxury car brand after entering the second half of the year. Data show that Jaguar Land Rover’s sales rose by 40% year-on-year in July, 17% year-on-year in August, and 28% year-on-year in July-August. More importantly, Jaguar Land Rover’s dealers also improved their profitability by 10% year-on-year in July-August and maintained reasonable inventory.

Not only that, but next, Jaguar Land Rover will also increase its product offensive. According to the plan, Jaguar Land Rover expects to usher in 30 product updates by the end of 2021. Among them, in addition to the new Jaguar XEL, which will be launched within the year, a new generation of Discovery will be launched in the first quarter of next year, and a new generation of Defenders will be introduced in the second quarter.

And when it comes to electrification, Jaguar Land Rover is not at a disadvantage. Last year, Jaguar Land Rover launched the Range Rover Sport PHEV model. At the press conference of the Chengdu Auto Show, the Range Rover Sport also launched the annual model. At the same time, the new generation of Range Rover Evoque is also equipped with a 48V mild hybrid system. Jaguar released the first pure electric luxury SUV model last year, the Jaguar I-PACE. In fact, Jaguar Land Rover has already announced that from 2020, every model will be available in electrified models.

In the case of the overall domestic car market environment being cold, Jaguar Land Rover was still able to achieve two consecutive months of growth, which is enough to highlight the "true ability" of counterattacking the trend. I believe that Jaguar Land Rover NIO will also burst out stronger stamina.

The pre-sale price is not as high as previously rumored. Would you like this one with a bit of personality?

On September 22nd, the pre-sale price was officially released. The new car is divided into three models, among which the pre-sale price of the extended range Max smart driving version is 249,900 yuan, the pre-sale price of the pure electric Max smart driving version is 269,900 yuan, and the pre-sale price of the pure electric Ultra high-performance version is 319,900 yuan. On the basis of this price, users can spend between 1,000 and 20,000 yuan to install the roof rack, matte graphite gray car paint, family comfort set (including a series of functions such as the secondary driver screen and the rear seat massage), and the social talent set (four functions such as the front interactive screen and driving pattern).

Pre-sale stage subscribers can enjoy a deposit of 2,000 yuan to 5,000 yuan for car purchases, the first owner of the vehicle and Sandian lifetime quality assurance, free upgrade of the magic carpet chassis (air spring + CDC), free unlocking of Changan high-end smart driving, free gift of 17 functions including intelligent vision assistance "Technology Enjoy Package", limited-time 10,000 yuan to upgrade a series of rights and interests policies such as 21-inch wheels + Michelin tires.

Changan Qiyuan E07 has been highly anticipated since its debut at the Beijing Auto Show this year. It has also shown the details of its new investment production line to the outside world. Interested friends may wish to move to the portal to learn more (Portal: How was the Internet celebrity coupe pickup born? Enter the birthplace of Changan Qiyuan E07 to find out!)

Combined with the pre-sale information and the information previously declared by MIIT, more core parameters of Qiyuan E07 have also been further disclosed. Its length, width and height are 5045/1996/1640mm (1665/1695) mm, wheelbase is 3120mm, and it is positioned as a medium and large SUV.

In terms of powertrain, the pure electric version uses an 800V platform, a 90kWh Ningde era group, and the rear-drive motor power is 252kW. The four-wheel drive version adds a 188kW motor to the front axle, with a total power of 440kW and a zero-hundred acceleration of 3.96s. The rear-drive model CLTC can last up to 650km under operating conditions, and can increase the battery life of 365km in 15 minutes.

The range extension model uses a 1.5T new blue whale power range extender (the same model), and is matched with a 39kWh group. At present, Qiyuan E07 has completed the declaration of the range extension rear drive and four-wheel drive models, but from the pre-sale information, the rear drive models will be sold first, and their power parameters are consistent with the pure electric models. The pure electric battery life is 200km (rear drive) and 185km (four-wheel drive) respectively.

In addition, there are also some configuration information flowing out in the pre-sale stage. All Changan Qiyuan E07 series will be equipped with Orin-X chips and high-end smart driving systems with 11 cameras, 5 millimeter wave radar, 12 ultrasonic radar, and dual lidar. All series are equipped with front double zero-gravity seats with leg supports as standard, and the front row is equipped with heating, ventilation, and massage functions as standard (the rear row needs to be upgraded and optional). The suspension form is the front double fork arm and rear multi-link, and the magic carpet function is currently standard for all series for a limited time.

The uniqueness of the Qiyuan E07 lies in the special warehouse with a length of 1865mm and a width of 1100mm carried on the rear of the car, which allows the Qiyuan E07 to realize the pickup mode with one click. The passenger compartment and the cockpit can be connected or separated to avoid the items in the warehouse from affecting the passenger compartment riding experience. However, compared with ordinary pickups, the Qiyuan E07 can also achieve the experience of "camping with a big bed" when the warehouse is connected to the passenger compartment.

In addition, the oversized dome of 1.2m × 1m above the warehouse can move forward up to 1052mm, realizing the function of the warehouse’s true "open-air" loading, which greatly reduces the size restriction of loading items. The warehouse also has a tailgate that opens downward, which can be used as a fishing card holder, enriching the user’s usage scenarios. Overall, for partners with seven non-rigid requirements, but with large-capacity loading or diverse vehicle scenarios, Qiyuan E07 can more fully meet your needs.

At present, Changan Qiyuan has not officially announced the official launch and delivery time of Qiyuan E07, but its pre-sale price as a whole is basically within the acceptable range of users, coupled with its product definition and functional design, it is indeed unique in the market. Partners who are interested in this product do not have to worry for the time being, continue to wait for its final delivery!

The author of this article is Wen Feng, a kicking car gang

　 (Zhongguancun Online Changsha Quote) The Huawei mobile phone with extreme ultra-thin and perfect performance is worth choosing. Today, I will introduce this Huawei to you.AscendP7It is a noble atmosphere with an ultra-thin body designSmartphoneThe small, beautiful and handsome body display design is also very beautiful and beautiful, and it is also very dazzling in the market. At the same time, the top performance and configuration match also better meet the daily needs of consumers, which definitely makes you love it.At present, the quotation of the machine in the merchant "Changsha Xingcheng Technology (installment payment) " is only 2380 yuan. Support installment student office workers installment, and the purchase of the machine will send a brand power bank, don’t miss it. Friends who like it may wish to contact the merchant’s mobile phone: 18711145339/Miss Peng.

HuaweiAscend P7

　　HUAWEI P7ContinuedP6The design concept still mainly promotes the ultra-thin metal design and C-shaped appearance. The thickness of the whole machine is 6.5mm, which is known as the world’s thinnest 4G mobile phone. HuaweiP7With a 5-inch 1080P pixel-level ultra-narrow frame screen, the display effect and positive visual impact are very good. In terms of hardware, Huawei P7 is equipped with a 1.8GHz processor, which has2GBMemory and 16GB storage capacity, support memory card expansion. In terms of software, Huawei P7 is equipped with Android 4.4.2 system and Emotion 2.3 interface, and draws a new desktop icon. In terms of photography, Huawei P7 uses 13 million pixelsIt uses a Sony Exmor RS sensor lens with a large aperture of F/2.0.

Huawei Ascend P7 (Telecom TD-LTE Edition)
Exposure date	2014
Mobile phone type	4G mobile phone,3G mobile phone, smart phones,Business phone, phablet phone
operator customization	China Telecom
Touch screen type	Capacitive screen, multi-touch
Home screen size	5 inches
Home screen material	TFT material (Incell technology)
main screen resolution	1920X1080 pixels
screen pixel density	441ppi
Screen technology	In-Cell full lamination technology
narrow border	3.27Mm
screen ratio	71.64%
network type	Dual SIM, Dual Pass
4G network	Telecom TD-LTE
3G network	Telecom 3G(CDMA2000Telecommunications 2G (CDMA),China Unicom 3G(WCDMA, only for foreign roaming use), Unicom 2G/Mobile 2G (GSM, only secondary card support)
Support frequency band	2G: CDMA1X 800 3G: CDMA EVDO 800/1900 2G: GSM 900/1800MHz
WLAN function	Dual band WIFI, IEEE 802.11 b/g/n
navigation	GPS navigation, GLONASS navigation, compass
Connect and share	OTG, WLAN hotspot, Bluetooth 4.0
Operating System	Android OS 4.4
user interface	Emotion UI 2.3
number of cores	quad core
CPU model	HiSilicon Kirin 910T
CPU frequency	1843MHz
GPU model	Mali-450 MP4
RAM capacity	2GB
ROM capacity	16GB
Memory Card	Capacity expansion is not supported
Battery type	Non-removable battery
Battery capacity	2500mAh
camera	built-in
Camera type	Dual cameras (front and rear)
Rear camera pixels	13 million pixels
Front-facing camera pixels	8 million pixels
Sensor type	CMOS
flash	LED fill light
video shooting	1080P (1920 × 1080, 30 frames per second) video recording (rear) 720P (1280×720, 30fps) video recording (front)
camera function	Watermark camera, off-screen quick shot, full focus mode, autofocus, digital zoom
Styling design	straight board
Body color	Black, white, gold, pink.
Phone size	139.8X68.8×6.5mm
Phone weight	124G
operation type	Virtual key
Sensor type	Gravity Sensor, Light Sensor, Distance Sensor, Gyroscope
SIM card type	Micro SIM/Nano SIM
Airframe interface	3.5Mm headphone jack, Micro USB v2.0 data port
Other appearance parameters	Double glass body, 7-layer coating, composite texture
Audio support	Support MP3/WAV/OGG/MID/AMR and other formats
Video support	Support MP4/3GP/M4A/RM/RMVB/WMV and other formats
image support	Support JPEG/PNG/GIF/BMP and other formats
common functions	Calculator, radio, e-book, alarm clock, calendar, recorder, scene mode, theme mode
Business function	Airplane Mode
packing list	Mobile phone (including built-in battery) x1 Headphones x1 Charger x1 USB cable x1 Brochure x1 Quick Guide x1 Safety Note x1 Warranty card x1
Warranty Policy	National Joint Insurance, enjoy the three-guarantee service
Quality assurance time	1 year
Quality assurance Remarks	1 year for the host, 6 months for the battery, and 1 year for the charger.
Customer service phone	400-830-8300; 400-690-2116; 800-830-8300
Phone remarks	8:00-20:00
Details	From the date of purchase (subject to the purchase invoice), if due to quality problems or failures, with the quality inspection certificate of the manufacturer’s maintenance center or special maintenance point, enjoy return within 7 days, exchange within 15 days, and enjoy free warranty and other three-guarantee services within the quality assurance period for more than 15 days! Note: Users who purchase mobile phone accessories products separately, please keep the outer packaging of the accessories and the original invoice in good condition. If the above vouchers cannot be provided, the normal accessories warranty or replacement will not be possible.Enter the official website > >

　　　 Editor’s comment: As the sequel to last year’s hot-selling model Huawei P6, the release of Huawei P7 has rightly attracted people’s attention. The perfect and atmospheric body design attracts consumers’ attention very much, and the top performance and configuration make you unable to put it down. Don’t miss it if you like it!

[Reference quotation] 2380 yuan

[Business name] Changsha Xingcheng Technology (installment payment)

[Merchant Address] 2nd Floor, SEG Electronic Market, No. 1 Wuyi Avenue, directly opposite Changsha Railway Station

[Contact] Mobile: 18711145339/Miss Peng 18711016076/Mr. Deng

[Online Q Q] 184426649/397105681

[Store URL]http://www.zol.com/shop_183145/