Avita 07 is a distance explosive product, the entry version is slightly redundant, and the price of the MAX version is higher than expected
The guide price 21.99-28 9,900 yuan, and the most popular SUV new car Avita 07 was officially listed in September.
As the blockbuster new car of the year 2024, the Avita 07 carries too many expectations.
On the product itself, Avita 07 really did not disappoint, the future aesthetic original design is very forward-looking, the golden ratio of the body shape of the wind resistance performance is good, the natural inspiration of the five kinds of paint texture outstanding, multi-screen linkage of the surrounded cockpit both luxury and sense of technology, Kunlun Extended Range Technology quiet industry-leading, Taihang chassis solid and comfortable sports, Hongmeng cockpit + Huawei intelligent driving like a tiger, the British treasure 7.1.4 panoramic sound speaker is the icing on the cake, Avita 07 This car itself can be said to be worthy of tens of thousands of followers.
But there is no doubt that the pricing of Avita 07 has clearly failed to respond to the eager expectations of some tower fans and quasi-tower fans for months.
Of course, this doesn’t mean that the starting price of Avita 07 is too high. The picture shows that the car still feels that the starting price of Avita 07 is in line with expectations, but the corresponding configuration does not match the price very well, resulting in the entire car series configuration looking rather awkward.
Take the extended range version of Avita 07 as an example.
Avita 07 Extended Range Edition launched a total of 3 configuration models, Pro version guide price 219,900 yuan, Max version guide price 239,900 yuan, Ultra four-wheel drive version guide price 279,900 yuan.
The Pro version and the Max version are 20,000 different, what is the difference? The picture shows that the car probably pulled the configuration table, mainly missing the optical ambient light flow/rhythm mode, intelligent fragrance system, 9 speakers and Huawei ADS 3.0 high-order intelligent driving system These items, and according to the configuration price of Huawei ADS 3.0 high-order intelligent driving system, the difference between the Pro version and the Max version is really not much, and the price difference 20,000 is not outrageous. If the price difference is reduced to 10,000, more people may pay.
But the price difference of 40,000 yuan between the Max version and the Ultra version is somewhat confusing. This 40,000 price difference in hardware is as follows: 131kW front motor, air suspension + CDC electromagnetic vibration damping, rear privacy glass, rear seat ventilation/massage, 21-inch sports multi-spoke wheels, 265/45 R21 Continental EC7 silent tire.
Then the Ultra version can be added with an optional optical technology package (HALO interactive screen, ultra-clear electronic external rearview mirror, double 6.7-inch high definition rearview screen, intelligent welcome motion graphics outside the car), while the Max version is not optional.
In all fairness, the price difference between the Max version and the Ultra version of 40,000 yuan is quite large, the rear privacy glass and the rear seat ventilation/massage are not much money, 20/21 inch tires are Continental EC7 silent tires, 4 tires The price difference is only 800 yuan, so this 40,000 can basically be regarded as the price of 131kW motor and air suspension + CDC electromagnetic vibration damping, is this reasonable?
According to the figure, Avita 07 Extended Range Edition needs to push the Max version of the 239,900 yuan, but the Max version is worse than the four-wheel drive system, the price of the 239,900 yuan Extended Range Rear Drive is higher, if 225,900 the basic pre-order explosive, 22.99 can also be accepted, or the ideal configuration should be the Max version of 239,900 yuan plus a front motor upgraded to the Extended Range Four-wheel Drive version, air suspension + CDC electromagnetic vibration reduction as an optional configuration. But change the hardware, it is difficult.
The price of the Ultra extended range four-wheel drive version of 279,900 yuan also seems to be slightly higher, but it can be configured through the standard air suspension + CDC electromagnetic vibration reduction, rear privacy glass, rear seat ventilation/massage, 21-inch sports multi-spoke wheel hub, 265/45 R21 Continental EC7 silent tire, ultra-clear electronic external rearview mirror, double 6.7-inch high definition rear view screen and Max version to open the ladder difference.
In this case, the price system of Avita 07 Extended Range Edition is much more reasonable. The 219,900 Pro rear drive version is mainly used to lower the starting price, while providing some low-budget users with the opportunity to get on the bus.
And the 239,900 yuan Max four-wheel drive version is bound to be the main sales model, Huawei ADS 3.0 high-end intelligent driving + 25 Yang British treasure audio this set is still very good, put the same level to go completely not cowardly, and then Ultra four-wheel drive version is mainly for users with higher requirements to provide personalized choice.
Of course, now the Avita 07 has been officially launched, and the two-wheel drive and four-wheel drive are quite poor in terms of mechanical layout, and the difficulty of modifying the promotional materials is not small, and the cost of modifying the version configuration is too high. And referring to several new cars re-released by friends, after the re-release, sales are still on the street, so the choice left to Avita 07 is to reduce the price. Of course, these still depend on the data of Dading, and it cannot be ruled out that there are many people who pay the bill. After a night of mental struggles, there are also many people who compromise.
It’s not that there is no such thing as an overnight price reduction for a new car. A while ago, a medium and large sedan next door was too popular to unsubscribe after it went on the market, and then the price was reduced overnight. Of course, the price adjustment is not obvious, but by modifying the rights and interests to adjust. But Avita’s optional package is still relatively special. The three optional packages currently provided can be said to be irrelevant. Even if you take it out and give it away, it will not increase much attractiveness. It is puzzling that the more attractive air suspension + CDC electromagnetic vibration absorption has not been taken out as an optional package.
If the air suspension + CDC electromagnetic vibration damping is taken out as a comfortable optional package and then given to the Max version for a limited time, and then a 2,000 yuan deduction for the last 12,000 yuan, then the 239,900 yuan range extension Max actually has a lot of explosive potential. Of course, this is a bit wishful thinking, which is also inappropriate, and car companies also need to make money.
The price reduction of the Pro version is quite troublesome. The configuration and price of the Pro version are very embarrassing. Medium-sized extended-range SUV, single-motor rear drive, 39-degree lithium iron phosphate, Huawei dry + ADS SE visual smart drive… If I guess, I must be the first to think of the dark blue S07 285Max dry + smart drive version, right? And the CLTC pure electric battery life of the dark blue S07 is even better, 285 kilometers.
The guide price of the dark blue S07 285Max smart driving version is 191,900 yuan (the guide price after equity is 181,900 yuan), so this makes the Avita 07 Extended Range Pro version very embarrassing, you say drop 20,000, then 199,900 yuan is not and the dark blue S07 285Max smart driving version played together? If you drop 10,000, 209,900 yuan is still not enough to see, the 25 Yang British treasure to the Pro version can also be considered.
To sum up, the figure said that the car believes that the configuration of the Avita 07 extended range version is too difficult and too late. The most realistic option is to quickly modify the price equity, which is estimated to increase the data of Dading.
Again, it depends on Dading’s data. What if there are a lot of people buying?