南京夜生活论坛

In the past 2022, it was not very friendly to the entire automobile market. Under the impact of multiple unfavorable factors such as chip shortage, repeated epidemics, geopolitics and rising raw material prices, the autobots in it are miserable.

Because of this, those brands that strive for progress steadily in adversity and stick to integrity are more worthy of recognition.

Recently, Geely Automobile released the 2022 annual report data. As can be seen from the annual report, a number of major financial data of Geely Automobile hit a record high, which is really very important for the current anxious automobile industry.

A number of major financial data hit record highs. What did Geely do right?

Although the automobile market in China experienced many severe challenges in 2022, Geely Automobile still achieved many financial targets for the whole year, and ended up with bright data.

According to the financial report data, Geely Automobile achieved a total sales volume of 1,432,988 vehicles in 2022, up 8% year-on-year; Operating income was 148 billion yuan, a year-on-year increase of 45.6%, a record high; The net profit of returning to the mother increased by 8.5% year-on-year to RMB 5.26 billion; The financial situation remained strong, and the total cash level rose by 20.4% to RMB 33.7 billion, a record high.

In a word, sales volume, revenue and profit have all achieved good growth, among which revenue and net profit have reached a record high. Although the data is bright, the support behind the data actually highlights the value.

So, what did Geely do right? It is very necessary to explore Geely Automobile in the past year.

First of all, the high-end strategy is quite effective.

In 2022, Geely Automobile’s bicycle sales revenue was 103,000 yuan, a year-on-year increase of 29.6%, and the average bicycle gross profit was 17,500 yuan, a year-on-year increase of 11.1%.

The increase of bicycle gross profit is mainly attributed to Geely’s cutting off the low-end vision series, which has completely reduced the proportion of entry-level products in the whole system. At the same time, the high-value products represented by "China Star" continue to drive Geely to achieve the goal of brand promotion and value promotion.

In 2022, the high-end series of "China Star" achieved a total sales volume of 252,787 vehicles, accounting for nearly 23% of Geely (including geometry) brands, with a maximum monthly sales volume of 30,000 vehicles and an average bicycle price of 150,000 yuan, which is quite excellent not only for Geely, but also for the entire China brand and even the joint venture brand.

In addition, Krypton and Krypton also played an important role in it. In 2022, the sales volume of Lectra was 180,127 vehicles. Among them, the flagship product Lingke 09 has entered the price band of 300,000 yuan, and the product premium ability continues to improve; The annual delivery of Krypton reached the target of 70,000 vehicles set at the beginning of the year, with an average price of 336,000 yuan, which provided an important support for the average sales price of Geely Automobile, including the already listed Krypton 009. At present, the average order amount reached 527,000 yuan, and buying a car can offset the quality and efficiency of the past five cars.

Secondly, technology feeds back the revenue.

In 2022, it achieved a total revenue of 1.66 billion, a year-on-year increase of 29.9%. Behind the data, it means that Geely, which used to buy and input technology in buy buy, has now begun to realize reverse output in technology.

Although in the annual report, the income from technology licensing is mainly attributed to Renault Korea, in fact, this is not Geely’s only source of technology export income.

For example, Geely Automobile exported a variety of products and engine technology to Proton Automobile to help it achieve sales growth. There is also Geely’s technical and management output to the smart brand, and the sharing of brands such as Geely SEA’s vast architecture and Jidu will further support Geely Automobile’s future profitability.

Finally, the product goes to sea.

In 2022, Geely’s export sales reached 198,242 vehicles, a year-on-year increase of 72.4%, higher than the industry’s growth rate of 56.7%.

An Conghui, Chairman of Geely Automobile Group, Executive Director of Geely Automobile Holdings Co., Ltd. and CEO of Extreme Smart Technology, said that the overseas markets of Geely brand are mainly in some underdeveloped countries; Lectra has successfully entered the markets of developed countries in Europe, with an export volume of 28,000 vehicles last year. In the fourth quarter of this year, Krypton brand will also enter the markets of developed countries in Europe, and by 2024, Krypton brand will also enter the American market.

It is worth mentioning that in 2023, Geely Automobile’s overall overseas business is continuously expanding. According to the latest export sales data in February, Geely Automobile’s export sales in that month reached 17,500 units, an increase of over 16% from the previous month and an increase of about 78% from the same period last year.

Be steady and far-reaching, and replace "price war" with "value war"

In 2023, the prospect of the auto market is still very complicated.

First of all, the global economy is facing outstanding uncertainties in geopolitical and macroeconomic development, such as the Russian-Ukrainian war, the development of trade between China, the United States and Europe, and the next development of the COVID-19 epidemic, which may affect various supply chains and the price trends of raw materials and energy; Secondly, the continuous inflationary pressure faced by consumers and enterprises, the subsequent interest rate hikes by central banks, and the more obvious slowdown in economic growth; Finally, semiconductor supply problems continue to lead to supply constraints.

Affected by the above factors, from the beginning of this year, some car companies took the lead in opening a price war in the field of new energy and extended the "price war" to the fuel car market.

"We don’t just follow the simple price war, we have to fight the value war, the after-sales service war, the quality war, the technical war and the moral war of the enterprise. Geely will definitely maintain its strategic strength, and products will give customers an advantage and a sense of value. "

In the financial report meeting, Gan Jiayu, CEO of Geely Automobile Group, gave a clear response to the recent price war spreading in the industry.

Gui Shengyue, chief executive officer and executive director of Geely Automobile Holdings Co., Ltd. also said: "Car companies have made huge price cuts in order to survive, but the more the price drops, the less investment in R&D, and the experience for car consumers is bound to drop sharply."

From their words, it is not difficult to see Geely’s attitude towards the increasingly fierce price war in the industry-not participating in the price war, but focusing on brand war, value war, technology war, service war and moral war, shaping a higher brand image and continuously creating value for users.

Of course, Geely has a reason to do so.

The strong financial situation is of course a reason that cannot be ignored. In 2022, Geely’s total cash level rose by 20.4% to RMB 33.7 billion, a record high; Operating cash flow increased by 4% year-on-year to 16 billion yuan. Adequate cash flow can support Geely Automobile’s R&D innovation in high-value and high-end. More importantly, it is enough for Geely to maintain a stable and sustainable pace of transformation and let the enterprise enter a virtuous circle.

In addition, the competitive product cost is also the key factor for Geely Automobile not to fight the price war.

In this regard, Yan Jiayue said: "The competition between enterprises is product competition, and the competition between products is cost competition. Geely focuses on building high-value products through its own technical capabilities and cost control advantages."

In addition, Jiangsu and Zhejiang, which are backed by the developed private economy, have also brought dividends to the entire automobile industry chain. Gan Jiayue further said: "As an automobile factory in the east, 70% or 80% of Geely’s supply chain is in Jiangsu and Zhejiang, and we can gain some product competitiveness through supply chain integration."

To put it bluntly, Geely has sufficient funds, plus the advantages in technology and product support. Therefore, Geely only fights "value wars" and does not fight "price wars".

Push 10 new cars to help achieve the sales target of 1.65 million vehicles.

For 2023, Geely Automobile predicts that it will continue to maintain a positive trend in fiscal year 2023.

Geely Group sets the annual sales target at 1.65 million vehicles, which is about 15% higher than the total sales in 2022. Among them, the sales volume of new energy vehicles has doubled. According to this calculation, the sales volume of new energy vehicles of Geely Automobile will be close to 660,000 this year, accounting for nearly 40% of the sales volume.

In such a complex and subtle market environment in 2023, the goal of Geely can be said to be quite challenging. To this end, Geely plans to launch 10 new cars to help achieve the annual sales target.

The first is the Geely brand. At present, the plug-in hybrid A-class SUV Galaxy L7 has been unveiled and will be delivered in the second quarter. The plug-in hybrid car Yinhe L6 will also be delivered in the third quarter; E8, the prototype of Galaxy Light, will be delivered in the fourth quarter.

In addition, in 2023, Geely will launch a new compact SUV——G426 (internal code), the new Geely Emgrand L Raytheon Hi·P and a new SUV, with its internal code FX12, presumably the Coupe version of Bo Yue L(FX11).

Secondly, the brand of Lexus, in addition to changing the existing products, will launch two brand-new models this year, the medium-sized SUV Lexus 08 and the plug-in hybrid medium and large cars, which are expected to be named Lexus 07.

Once again, it is the brand of Extreme Krypton. This year, two brand-new models will be launched, the Extreme Krypton X and the pure electric compact car. At present, the Extreme Krypton X has been unveiled or will be delivered in the middle of this year; The pure electric compact car is expected to debut in the fourth quarter.

Finally, the Ruilan brand Ruilan 7. It is reported that Ruilan 7 is based on Geely GRBC crystal architecture, equipped with a variety of powertrains, which can realize a variety of driving forms such as front drive, rear drive and four-wheel drive, and can complete a variety of high-order intelligent driving such as AVBS automatic valet replacement. The car will be listed in July.

In terms of intelligence, Geely will also continue to increase its intelligent self-research capabilities and launch the Galaxy N OS system. At the same time, Geely Automobile will launch a higher-level intelligent driving scheme (10V5R1L) on the basis of 6V5R, so as to enhance the ability of independent perception and intelligent decision-making, and solve the long tail problem of NOA navigation assistance.

Summary: In the complicated and changeable year of 2022, Geely Automobile not only grew steadily against the trend, but also broke through the bottleneck of annual sales of 1.3 million vehicles in the past three years and jumped to a new level. In 2023, Geely Automobile will continue to be steady and steady, accelerate the transformation of new energy and intelligent fields, and boost the Geely brand to a new highland.

Adhere to your own strategic goals, adhere to self-confidence in building cars, win by customization, and win by scientific and technological self-confidence and long-term doctrine. It can be predicted that in 2023, Geely will continue to make great strides and make breakthroughs, and lead the China brand to achieve a new leap.

　　[reporter connected]

　　Recently, the military movie "Wolf Warriors 2" starring the famous actor Jason Wu was released simultaneously in China and the United States. When the film was "a great success" in the China film market, and the box office revenue was "leaping forward" and became a hot topic at present, American film audiences, especially Chinese audiences and film professionals, also gave a wide-ranging discussion and praise to this China film.

　　1. Being sought after has a high attendance rate.

　　During the production of Wolf Warriors 2, many American actors and producers joined in, so the film producer specially held a film premiere conference in Los Angeles, USA. The father of Celina Jade, the leading actress of the film, also made a special trip to the scene to attend the film premiere, and expressed his pride in his daughter’s performance in Wolf Warriors 2.

　　According to media reports here, "Wolf Warriors 2" was shown in 53 cinemas in the United States, which attracted many audiences, most of whom were Chinese. No matter in Washington, new york in the east, or in Los Angeles, San Francisco and other areas with more Chinese residents in the west, Wolf Warriors 2 is sought after and has a high attendance rate. Most of the audience who saw the film expressed their appreciation for it. Due to the limited number of cinemas and screenings, many cinemas are full, and the phenomenon of "one ticket is hard to find" in popular hours also appears from time to time.

　　According to the reporter’s understanding, when "Wolf Warriors 2" was shown in an AMC cinema in gaithersburg, Maryland, the auditorium was almost full of audiences, most of whom were Chinese, but also some American audiences. Many Chinese audiences praised the excellent production level of China films at present, and were moved to tears by the scenes of China passport at the end of the film. Some even took out their mobile phones to shoot the picture of China passport at the end of the film. After the film, many people applauded. Some old overseas Chinese said that the more you are overseas, the more you can understand the meaning of patriotism. Such films provide a good opportunity for overseas Chinese to enhance their national pride.

　　On social media, there is no lack of hot discussion about Wolf Warriors 2. China Universal Television Network, a subsidiary of CCTV, reported in English that "Wolf Warriors 2" won $127 million in the first week of its release and became the global box office champion. The reporter noted that the official Twitter of the East Asia and Pacific Affairs Bureau in the State Council, USA, paid attention to the news. Even many American scholars, who usually pay attention to observing the political and economic relations between China and the United States, are interested in this phenomenal film in China.

　　Among the netizens who leave messages on social media, there are both Chinese viewers and many American netizens. An American netizen said that it was a "China Rambo" film and it was a success. The netizen also affirmed the performances of the film starring Jason Wu and Celina Jade, and thought that the role played by Jason Wu had extraordinary charm, and Celina Jade also better interpreted the image of a hero doctor.

　　2. American media are scrambling to report.

　　Wolf Warriors 2 has become the most popular movie in China at present, which naturally attracts the attention of American media. On August 8th, CNN published an article entitled "Patriotic War Films Break China Box Office Record", focusing on the patriotic feelings shown in the film. The article said that in 2015, Jason Wu directed and starred in Wolf Warriors 1, which earned 80 million dollars at the box office. In contrast, Wolf Warriors 2 is more successful because it captures the patriotic complex of the audience. The article also quoted Jason Wu as saying in an interview with CCTV: "People all know Tom Cruise and Arnold Schwarzenegger, why can’t we have an actor representing China?" The article especially mentions the China passport and subtitles displayed at the end of the film — — "People’s Republic of China (PRC) citizens, when you are in danger overseas, don’t give up! Please remember that behind you, there is a strong motherland! "

　　美国主流媒体《洛杉矶时报》近日刊载名为《〈战狼2〉将成为中国最卖座的电影》的文章，对该片进行了点评。文章开头写道：中国爱国主义动作电影《战狼2》在中国的票房总收入已经超越了美国好莱坞电影《速度与激情8》，成为中国本年度最卖座的电影。该文指出，《战狼2》在票房上取得的巨大成功是罕见的，因为中国电影通常在年末或中国春节档期才会出现“票房大卖”的局面。

　　《洛杉矶时报》的另一篇文章则从社会文化的角度对《战狼2》进行了分析。文章指出，相比于娱乐元素，该影片表现出的中美之间的文化差异，或许更能够成为吸引美国观众的重要原因。对于美国观众来说，从一个相反的社会政治视角审视这部类似好莱坞式制作的影片是有趣的事情。文章进一步说，尽管《战狼2》这部影片并无特别之处，但它在爱国情结上却令人振奋。在其情节设定中，中国竭尽全力维护贫穷弱小国家的利益，而世界上其他国家却只是在利用这些贫穷弱小国家。该文强调，这部影片对美国观众有启发意义的是，观众必须承认，过去他们从好莱坞大片中经常能看到类似的人物设定，只不过这一次英雄和反派的位置作了交换，美国人并不永远都是美国队长那样的正面形象。

　　The Hollywood Reporter, a professional film media, wrote in its review of Wolf Warriors 2: Compared with Wolf Warriors 1, Wolf Warriors 2 has more grand production and bolder innovation. Although this is not always beneficial to the film, for fans who like this type of film, the well-designed scene arrangement and shocking effect of the film will definitely leave a deep impression on them. In addition, many American media affirmed the grand scenes and special effects of such an adventure film as Wolf Warriors 2. Not only that, the American media also believe that the strong interest is also a major feature of the film.

　　3. Patriotism is the common ground of movies in different countries.

　　Analyzing the success of "Wolf Warriors 2", what attracts the audience most is the patriotic feelings shown in the film, among which Maotai, the national wine, and the bridge section of Beijing Jeep are most talked about by the audience. The China passport and touching subtitles at the end of the film make every Chinese son and daughter excited.

　　While the audience applauded, the film was a hit, and the media praised it, some foreign media also made a strange argument, saying that the popularity of Wolf Warriors 2 was due to promoting patriotism and catering to the current wave of nationalism in China. Obviously, this argument is an overreaction with "colored glasses". Anyone who knows or has seen the film knows that the story is similar to China’s evacuation of overseas Chinese in a certain place in Africa in recent years, showing the elegance and patriotic feelings of China soldiers. What’s more, promoting patriotism is not the unique feature of Wolf Warriors 2 or China films. In contrast, Hollywood films in the United States have a longer history and are more skillful in promoting American patriotism.

　　As early as World War II, professionals in the American army began to study the role of military films in boosting soldiers’ morale. Commercial films specific to the United States seem to be far from political reality. In fact, many Hollywood blockbusters preach the "American spirit" to the whole world from different angles. American classic films, such as Pearl Harbor, Top Gun, Saving Private Ryan, Black Hawk Down and Hacksaw Ridge, which are familiar to the audience, all promote American patriotism. In addition to promoting patriotism, American military movies also highlight the heroic, affectionate and righteous American soldiers, and shape their image of bravely fighting evil forces and saving all the people from fire and water. Many films even acted as "propaganda films" of the US military.

　　One of the most typical examples is the inspirational film Top Gun, which was all the rage in 1980s and starred by Tom Cruise. This film, called "American Recruitment Propaganda Film", was strongly supported by the US military behind the scenes. The US Navy provided F-14 fighters used by several squadrons and several active pilots for the film. In addition to advanced fighters, aircraft carriers such as the US carl vinson also appeared in the film. Such a powerful hardware lineup is also costly. We must know that the flight cost of the F-14 fighter is not low. At that time, the cost of aviation fuel alone was as high as $7,000 per hour. This shows that the US military spared no effort in shooting this film. Through the interpretation of the film, the audience can enjoy the magnificent scene of first-class fighters galloping in the blue sky and white clouds and pilots chasing each other in the "eagle". This film not only makes military fans and ordinary audiences addicted, but also makes great contributions to the conscription work in the United States. According to statistics, after the film was broadcast, the US Navy ushered in the highest enlistment rate after World War II.

　　In recent years, Hollywood sci-fi military films have become the "new favorites" of the US military to promote patriotism and display new weapons. "Transformers" series movies have been a great success at the box office, and behind its light, it is inseparable from the help of the US military. "I am the only director who is allowed to make a film in the Pentagon." "Transformers" director michael bay once said in an interview with the media. In fact, since the filming of Transformed king kong 2, michael bay has been working closely with the Pentagon. Michael bay needs equipment such as large military transport planes, fighter planes and even aircraft carriers to make films, which is impossible without military support. The American army needs to work with Hollywood to promote the latest weapons and the image of the army, and both sides need what they want. When Transformers 5 arrives, the scene shown in the movie is almost a "joint military exercise" of the three armed forces of the United States. In the film, the cool American military equipment all appeared, and V-22 Osprey transport aircraft, MH-53 heavy helicopter, F-22 Raptor fighter, Ali Burke-class destroyer, etc., made a splash. In addition, in "Transformers 5", the superior combat capability of American soldiers and the global combat concept of the US military have also been fully exerted.

　　Some film critics pointed out that while the audience was addicted to their eyes, their goodwill towards the US military and their pride in the country were invisibly improved. Facts have proved that the films produced by the "strong alliance" between Hollywood and the US military not only captured the market, but also captured the hearts of fans. In this regard, those foreign media wearing "colored glasses" kept their mouths shut, but they just didn’t like Wolf Warriors 2. Perhaps this explains the success of Wolf Warriors 2 from one side. In fact, advocating patriotism is the common tone of many national films. Wolf Warriors 2 is just the latest phenomenal film in China, and its success in the American film market shows that the audience recognizes the China story it tells.

　　 (Guangming Daily, Washington, August 10th, by reporter Tang Xianying of Guangming Daily in Washington)

Author: Guo Mei Jin Xiahui

The historical documentary "Forbidden City" takes the Forbidden City as the clue and the change as the breakthrough point. Through 12 chapters, it tells the important historical events in the 600-year history of Ming and Qing Dynasties, summarizes the gains and losses in historical development, and presents the valuable wisdom of the Chinese nation. It not only emphasizes the integrity of the Chinese nation, but also shows the characteristics of the Chinese nation different from other civilizations, leading the audience to inquire about the vicissitudes of history and pursue the cultural roots.

The documentary "Forbidden City" stands in the perspective of great history, jumping out of the red wall and green tiles to tell the historical situation related to the "Forbidden City". For example, through the comparison of Chinese and foreign civilizations, the characteristics of the Chinese nation can be expressed. The eighth episode of "The Prosperous Age" tells the story of the British envoy Magalny’s visit to China, emphasizing the mutual gifts from China and Britain-Jade Ruyi and Mauser Gun, and pointing out that "Gun and Ruyi represent their respective cultural positions" to illustrate the potential strength and etiquette civilization of the Chinese nation. For example, through the comparison of Chinese and foreign civilizations in the changing situation, we can sum up the historical lessons of the Chinese nation. The sixth episode "Afterglow" introduces the change of silver shortage caused by the exhaustion of silver mines in various countries, and points out that European countries established a rudimentary modern monetary system and financial system due to silver shortage, while the Ming Dynasty experienced economic recession due to silver shortage. This proves the serious harm of arrogance and conservative thinking and summarizes the painful historical lessons.

"As a historical documentary, how to guide the audience to fully, deeply and clearly understand history, respect history, form a sense of history, and drive contemporary people to pursue and inquire about history is a crucial creative proposition." The Forbidden City adopts a popular way to express the charm of Chinese culture. Among them, the most representative is the ingenious combination of cultural relics and history, and the wonderful contrast between historical stories and theme songs. The film is good at seeing the big from the small and showing the macro history through the details of cultural relics. For example, the second episode "Inheritance" uses the horses in Li Gonglin’s "Pasturing in Wei Yan", a cultural relic of the Palace Museum, to show the characteristics of martial arts in the early Ming Dynasty. At the same time, the film also makes the characters in the picture scroll move through modern technology. For example, the first episode of "The King" makes the ancients in "The Emperor Accumulates Victory" walk, and with passionate music and simulated street noise, it shows the bustling street scene in history. This artistic treatment obviously touched the audience, and some netizens pointed out the details of men wearing pink clothes in the picture scroll in the barrage, indicating that the expression of the dynamic picture scroll aroused the audience’s interest and concern about the living customs of the Ming Dynasty. As Wu Zhiyong, the general director of the film, said, "Cultural relics are evidence, not for display". The previous documentaries on the theme of the Forbidden City mentioned cultural relics, which seemed to show the manufacturing process or artistic value of cultural relics themselves, rather than introducing related historical stories. For example, the seventh episode of the Forbidden City, Painting and Calligraphy in the Forbidden City, introduces the creation and preservation of paintings and calligraphy.Instead of focusing on the objective world revealed by the contents of calligraphy and painting. It can be seen that the Forbidden City shows the Chinese civilization more vividly and strengthens the audience’s perceptual knowledge of the Chinese nation through the historical information carried by cultural relics.

In recent years, the number of documentaries on the theme of the Forbidden City is quite large, which can be roughly divided into three categories: grand theme category, micro theme category and specific characters category. Among them, The Forbidden City (2005) is narrated based on several grand themes, from the macro perspectives of architectural art, use function, collection of cultural relics and the evolution process from the palace to the museum, showing all aspects of palace architecture, precious cultural relics, fate of characters and palace life, and emphasizing the value of the Forbidden City as a common historical and cultural heritage of mankind. Since then, When the Louvre meets the Forbidden City (2010) and The Forbidden City 100 (2012) have been narrated around micro-themes: the former deduces the art history of the East and the West in different time and space backgrounds, and emphasizes the valuable value of the exchange between Chinese and Western civilizations; The latter, based on the practical value of the Forbidden City building, expresses the aesthetic value and cultural connotation of the palace building with creative commentary and images in the form of micro-documentary. I am repairing cultural relics in the Forbidden City (2016), New Things in the Forbidden City (2017) and I am in the Forbidden City for 600 years (2020) record the daily work of cultural relics workers in the Forbidden City. They all focus on the stories of cultural relics protectors, which not only show the spirit of craftsmen, but also show the understanding of cultural relics by cultural relics restorers-the spirit of utensils that carry the Tao with things.

Looking at the documentaries on the theme of the Forbidden City since this century, we can find that its development vein presents the following two important characteristics, that is, not only its vision has undergone a "macro-micro-macro" evolution, but its expression mode is getting younger and younger. Among them, the change of vision is from the broad perspective at the beginning, to the interpretation of specific aesthetic values and cultural connotations, to the personal perspective of cultural relics protectors, and finally, to the grand perspective of the Chinese nation. The trend of younger expression is particularly obvious in the Forbidden City 100, I am repairing cultural relics in the Forbidden City and the Forbidden City. "Forbidden City 100" is a micro-documentary with a single episode of no more than six minutes, which meets the viewing needs of young people in a fast-paced society; The dedicated spirit of the elderly restorer and the youthful vitality of his disciples in "I am repairing cultural relics in the Forbidden City" have aroused the resonance of many young audiences; The theme song at the end of the Forbidden City has greatly expanded the audience by virtue of the singer’s social influence and the genre with both ancient meaning and popular elements.

The emergence of these two characteristics is related to the change of social environment. First of all, the rapid development of social economy has given birth to multiple values and the evolution of "macro-micro" vision. At present, the rapid development of world economy and technology requires us to re-examine and establish the spirit and identity of the Chinese nation, which has given birth to the transformation of "micro-macro" vision. Secondly, the ever-changing consumer society has also widened the differences in viewing habits between young people and middle-aged and elderly people. Documentary creators need to attract young audiences with younger expressions to further realize the social value of documentaries.

Looking back on the development of documentaries on the theme of the Forbidden City, we can see that people’s understanding of Chinese civilization is also deepening: from the overall grand impression to the specific artistic value, aesthetic value and cultural concept, to the craftsman spirit and utensils spirit of cultural relics protectors, to the survival wisdom of the Chinese nation shown in The Forbidden City. This cognitive process also reflects the mental outlook and value orientation of the Chinese nation in different historical stages. For example, "Forbidden City" no longer only shows the interior of the Chinese nation, but focuses on the history of the Chinese nation in a global perspective, and lets the audience see the vicissitudes and splendor of Chinese culture with the help of younger expressions.

Specially published by Shanghai Literature and Art Review Special Fund

Source: Jiefang Daily

[Selected Real Estate 1] Chongming Sanxiang Forest Sea Shang

Real estate review

After smoking this cigarette

Let me briefly outline the advantages of the Sanxiang Forest Haishang: dual -track, Dong Community’s commercial facilities, the entire East community environment, and the quality of Sanxiang. And Sanxiang’s construction site is the most satisfied with what I currently see.

There are buses around for easy travel.

Old driver driving school

I have been to Chongming many times, not many corners, it is still a bit far from the future subway, but it can still be accepted

[Selected Real Estate 2] Blue Lake Bay

Real estate review

ifEng_1489

There are comprehensive shopping malls nearby. Lenovo Computer Stores, Lianhua Supermarket, Jinye Supermarket, Wenfeng Supermarket, Xiufang Supermarket, eating and buying vegetables are very convenient. There are 8 units, with 66.0-118.0 square meters in different areas of different areas of different areas. Choose, take what you need.

ifEng_1073

The greening rate of the community is good, the environment is beautiful, the eyes are full of green, and the living comfort is high.

Chongming is now more and more houses. To be honest, there are a few who work in Shanghai to buy that goes.

[Selected Real Estate II

Real estate review

Editor

1. The kitchen is L -shaped and has a large space area, which is convenient for cooking food and kitchen supplies. 2. The kitchen and toilet have windows, which are convenient for oil fume and odor, and the ventilation is better. 3. The master bedroom is the suite design. In addition to the independent bathroom, there is also a test room, which is convenient for the owner’s life. The privacy is better and the living comfort is high. ; 1. The depth is unreasonable, which will cause the part to be dim and need to turn on the light during the day.

The property fee is 2.5 yuan/square meter and month, and the price is acceptable. It depends on the quality of the service. The average price is about 26647 yuan/㎡.

Little Snail Nica

It is already the existing house. It is close to the Changxing Town Government, and the surrounding foundation is OK.