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　　Cctv newsOn March 26, the reporter learned from the traffic police detachment of Guigang Public Security Bureau that on March 24, a large truck collided with students crossing the road after school in Guangren Village, Mule Town, Guiping City, causing one girl to die on the spot, two girls died after being rescued, and two others were injured. After the accident, governments at all levels in Guigang and Guiping, public security traffic police and other departments carried out follow-up investigation and handling work, and it has been determined that the truck involved was suspected of being overloaded.　

　　The truck was suspected of being overloaded.

　　According to the investigation by the Traffic Police Brigade of Guiping Public Security Bureau, the driver Liang was from Luchuan County, Guangxi. At 11 o’clock on the morning of March 23, Liang drove a heavy van of Gui K brand to carry sugar from a sugar factory in Longan, Baise to Guangzhou, stopping for three times, and stopping for dinner in Shizui Town, Guiping City before the incident. After the accident, the traffic police department checked the vehicle situation and found that the approved load mass of the truck was 40 tons, while the sugar loaded on the truck was 58 tons. At present, the public security organs have criminally detained Liang, and the traffic police department has also sent the accident vehicle to the judicial technical appraisal department for various performance tests.

　　The traffic facilities in the accident section are perfect.

　　After on-the-spot investigation by the accident handling police, the road section is 304 provincial highway, and the whole line is equipped with large-scale car speed limit signs. There is a crosswalk (zebra crossing) at the accident site, with clear markings, a speed bump 230 meters away from the zebra crossing, and a warning sign to avoid children and students 77 meters away.

　　Carry out investigation and rectification to prevent problems before they happen

　　After the accident, Huang Weijing, vice chairman of the government of Guangxi Zhuang Autonomous Region, gave instructions to attach great importance to it and quickly organize forces to deal with it. On March 25th, the joint meeting on road traffic safety in Guigang issued a notice to the offices of the joint meeting on road traffic safety in counties, cities and districts, as well as to all member units, to deploy and carry out the major investigation and rectification of traffic safety hidden dangers around the campus.

　　The traffic police department of Guigang City quickly investigated and rectified the hidden dangers around the campus for all primary and secondary schools and kindergartens in its jurisdiction, focusing on the establishment and integrity of signs and markings such as traffic warning signs, zebra crossings and speed limit signs along the national and provincial roads around the campus. Understand the daily work style of the school when organizing students to go to school and cross the road, and urge the school to learn the lessons of the 3.24 traffic accident in Guiping and attach importance to the safety guidance of students to go to school and cross the road.

　　Enter the passenger and freight enterprises in the jurisdiction, urge the person in charge of the enterprise to strengthen management, investigate the hidden performance hazards of trucks and vehicles and traffic violations, organize freight drivers to carry out traffic safety publicity and education activities, improve drivers’ awareness of civilized and safe driving, and prevent traffic accidents from the source. Intensify efforts to rectify road traffic violations of key vehicles such as trucks, buses and dangerous goods transport vehicles, and strictly investigate serious traffic violations such as overloading, overcrowding, illegal modification, illegal overloading and transportation, license-related, drunk driving, and fatigue driving.

　　It is reported that the traffic police department of Guigang City will also convene relevant departments to hold a road traffic safety contact meeting in the near future to study the traffic safety management around the campus and explore the establishment of a long-term management mechanism for traffic safety around the campus. (CCTV reporter Fu Qien Ryson Ho)

As of December 31st, 2016, the box office figure of China in the past 16 years has been fixed at 45.521 billion yuan.

At the beginning of the year, "The Mermaid" triumphed all the way, giving people the illusion that it was another year of explosive box office growth, but the market quickly gave a negative answer. Each schedule was cold one after another, and the "small goal" of 60 billion box office at the beginning of the year became far away.

But just as the technological revolution brought by Billy Lynn makes people realize another possibility of film, mainland filmmakers may also need an opportunity to re-examine their creations and calmly think about what went wrong in the mainland film market.

So instead of complaining or belittling, it is better to review the China film market in 2016 and see the market truth behind the figures.

The growth rate of box office slowed down, and the development of film market entered a new stage.

As of December 31, 2016, the cumulative box office of mainland cinemas throughout the year.45.521 billion yuanFor the 16th consecutive year, the box office increased and the number of screenings broke through.74.79 million gamesThe number of people watching movies surpassed North America for the first time.1.374 billion person-timesThe strong force of the 16-year-old Lunar New Year movie led to the early completion of the 10 billion box office task in the whole year. On February 23, 16, the national box office had exceeded the 10 billion mark, 40 days earlier than in 15 years.

Behind the data being refreshed,The box office growth rate has slowed down obviously, and the explosive growth is no longer.The audience is becoming more and more rational and the market development has entered a new stage.

Released films and over 100 million films reached new heights.

The total number of films released in 16 years has reached468 departmentThere are 86 films over 100 million, but the number of films released is inversely proportional to the box office growth rate. More and more "small films" have to face the fate of "one-day trip to the cinema", and even a large number of films cannot be released in the cinema. The hard way to solve this dilemma is to upgrade the overall film quality and flexible and diversified film arrangement.

existOf the 86 films over 100 million, 41 are foreign films.Occupy half of the country, domestic films still face severe market competition. The only film that broke through the 3 billion mark was the New Year blockbuster "Mermaid", which became the only film above the box office of 2 billion. According to the standard of 1 billion box office as an "explosive" blockbuster, there are 9 box office blockbusters in 16 years, only one more than last year.

Watching movies in the New Year has become fashionable, and summer files are short of blockbusters.

Throughout the whole year of 16 years, the box office of domestic films exceeded that of imported films in 7 months, accounting for 58.14% of the box office, which was slightly lower than that of 61.26% in 15 years, and the average box office of a single film was also significantly different from that of foreign films.

February, when the Lunar New Year file is located, is the most popular time for the national audience to enter the cinema.Entering the cinema during the Spring Festival has become a new trend.. The movie market entered a dull period in the second quarter after the Lunar New Year movie craze faded. Compared with Speed and furious 7 released in the same period of 15 years, the popularity of the IP blockbuster Warcraft released in the same period of 16 years quickly subsided after a movie craze, and the film quality was not too hard and non-game fans paid less attention to it, which limited the box office potential of the film, and the market lacked real super blockbusters to support the rapid growth of the box office.

The topic caused by the "National Film Corps" in the summer file is obviously not as good as that in the same period of 15 years. The Big Fish Begonia, which was released in early July, has a mixed reputation and failed to replicate the miracle of The Return of the Great Sage. The quality of "To Youth 2" is not too hard, and the acting skills of Wu Yifan, a small fresh meat, are questioned; The comedies such as "The Jedi Escape" and "Lu Yao Know Ma Li" failed to continue the box office miracle of goodbye mr. loser last year; Released in August"Tomb Raider Notes" became the only blockbuster in the summer file with a box office of over 1 billion..

In February, the attendance rate reached the highest of 27.14% in the whole year, and at this time, the average ticket price also increased in due course. As the audience’s attitude towards the movie market turned cold, the average ticket price dropped sharply when the attendance rate dropped again and again. The exception was that the average ticket price in June, which had the lowest attendance rate in the first half of the year, reached 34.6 yuan, the second highest in the whole year, because many foreign films released in June, such as Warcraft, Independence Day 2 and X-Men: Apocalypse, were released in 3D format, which raised the ticket price. The attendance rate and the number of people attending the movie show the audience’s attitude towards the movie market intuitively.　

The box office of the top ten films has shrunk

There are 5.5 films made in China in the top ten box office in the year (Kung Fu Panda 3 was co-produced by China and the United States), with a total box office of 13.01 billion yuan, which is significantly smaller than the total box office of 15.265 billion in the top ten films 15 years ago.There are 7 films with box office above 1.3 billion in 15 years.And only three in 16 years.

In terms of types,Fantasy films have sprung up in the film market in the past 16 years.Among the top ten films, The Mermaid, zootopia, Monkey King Thrice Defeats the Skeleton Demon, etc., there are many genre elements of fantasy films, compared with comedy films, which have obviously regressed.

Animation and fantasy are popular in the market, but romance is cold.

In terms of genre, there are as many as 99 romantic films with low cost, but the cumulative box office is only 4.325 billion yuan, and the average box office of a single film is far lower than other types except thrillers; leadingAlthough there are only 19 fantasy films, the box office returns are as high as 12.116 billion yuan.This kind of film focuses on the trump card of dazzling visual effects, and often takes into account comedy, adventure and other types of elements, making it easier for viewers to choose.

Action types have a relatively fixed audience, and the box office receipts of 64 films and 12.446 billion films are also considerable;Cartoons have gradually become the new favorite of the film market.Films such as "Big Fish Begonia" and "zootopia" have become hot topic movies. The story plot suitable for all ages, accurate film arrangement strategy and long-term box office income brought by word-of-mouth fermentation all make them feel at home in the film market.

Compared with the same period of 15 years, the three periods included in the New Year’s Eve file have increased greatly.Mermaid, Monkey King Thrice Defeats the Skeleton Demon and storm riders of Macau have become the engines of the film market.However, each schedule fell into a continuous downturn, with only a small increase compared with the same period of 15 years, and even a small decline in the Women’s Day schedule. In the second half of the year, the film market was weak, and the three periods of the summer file lacked the support of large-scale films such as goodbye mr. loser and Hong Kong Long, and the National Day file and Christmas file were not as good as the same period last year.

The film market in the first, second and third lines is becoming saturated, and small-town cinemas are boosting the film market.

From the geographical perspective, there are 16 provinces with box office exceeding 1 billion mark, which is the same as that in 15 years.There is no doubt that Guangdong Province won the national box office championship again.; Judging from the city level,Box office and box office share in first-and second-tier cities have declined.The cumulative box office in first-tier cities is less than 10 billion, and the cumulative box office in third-tier cities has also shrunk significantly compared with 15 years. The downturn in these cities is the main reason why the development of the film market in 16 years is not as expected.

　

On the other hand, the box office of cities below the third line has increased substantially, accounting for 26.79% of the box office, with an increase of 74.36%, which has become the real engine for the market to maintain growth in 16 years. If this growth rate continues,Cities below the third line are expected to surpass second-tier cities and become the largest film market in China in 17 years.

As of December 31, 16 years of domestic filmsA total of 3,742 films were approved, put on record and publicized.In a few months, the number of project films even exceeds the number of films released in the whole year. Although there are many "cannon fodder" films with worrying quality, there will also be some excellent domestic films in the next few years, including runaway comic film, Made in the sky, One like you, The Three Doors, The Hidden Man, The Wandering Earth and Catch the Demon 2, which are worth looking forward to.

Wanda won the box office championship in cinema.

The biggest winner of the mainland box office market in 16 years is still Wanda Cinema, with a box office income of 6.088 billion yuan, which is only 2% higher than that of 5.965 billion yuan in 15 years. Guangdong land rose from the third place in 15 years to the second place, while Zhongying Xingmei in the second place in 15 years slipped to the fourth place.

Looking at the distribution of box office of 48 cinemas in China, we can see thatThe top 6 cinemas accounted for 50.44% of the box office.There are still 12 cinemas with a box office of less than 100 million yuan, an increase from 15 years.

The top10 cinemas in the national box office are all in the four major ticket warehouse cities in the north, Shenzhen and Guangzhou, but the growth rate of the 16-year ticket market is not as good as expected, and the number of new cinemas in the whole year is as high as 1418.The number of cinemas and screens continued to increase by a large margin, and the average box office of cinemas declined.As a result, last year, no cinema grossed over 100 million yuan, and the number of cinemas with less than 10 million yuan increased by 140 compared with 15 years.

In 16 years, the number of domestic screens increased by 9,290, with an increase of 29.37%. The proportion of box office and the total number of people contributed by 3D screens are still the highest.Audiences like the 3D visual experience in the cinema.It is not difficult to understand why there are so many 3D films in the later stage.

Online ticketing subverts the habit of purchasing tickets.

Compared with 15 years, the ticket sales space at the counter has been further compressed in 16 years. Although the subsidy for online ticket sales has dropped from several billion in 15 years to more than one billion in 16 years, the proportion of tickets issued is still as high as 75.66%. The transaction mode of O2O has completely subverted the consumption habits of the audience, and its advantages of flexible operation, no queuing and low price are irreplaceable.

Throughout the world, North China ranked as the world’s largest film market with 10.572 billion yuan. In recent years,’s film market has entered the fast lane and is constantly narrowing the gap with the former. At present, the box office market is firmly ranked second in the world. In addition to the rising box office market, the mainland film market still has great potential in developing derivative industries and image licensing.

In 16 years, 97 films were released.Hollywood films account for 85.88% of the box office of imported films.. It is worth noting that the choice of the film side is more diverse. Japan’s secondary culture has a wide influence among the post-90s and post-90s groups, and many filmmakers have also set their sights on this audience. In 16 years, there were 11 Japanese films released in China, most of which were animated films. Even the live-action film Parasitic Beast was adapted from the animation of the same name. Although famous cartoons such as Dragon Ball, Crayon Shinchan, Conan and Naruto are well-known in China, most of them have a mediocre box office."Your name. "Crazy 569 million yuanThe excellent quality and accurate marketing of the film is the only magic weapon to ensure the box office.

Overseas market development has a long way to go.

Domestic films with a comprehensive improvement in production level have made great strides in China, which also gives more and more domestic films the confidence to go abroad and accept the test of the international market. In the highly competitive North American market, domestic films have to face cultural differences, difficulties in arranging films, language and other obstacles, and they have to confront Hollywood films with perfect genre and higher industrialization level, so it is still difficult for these films to make a breakthrough in the international market at present, and the only blockbuster "Escape from the Jedi" has a face familiar to North American audiences like Jackie Chan, so it is reasonable to succeed. The film "The Great Wall" directed by Zhang Yimou has been released in 68 countries since December 29th. Whether it can achieve success in overseas markets is worth looking forward to.

In 2016, a total of 17 foreign films were released simultaneously overseas and in the Mainland, butThe overseas box office of most films far exceeds the domestic box office.The only two exceptions are the game-adapted movie Warcraft and the movie Billy Lynn’s Long Halftime Walk directed by Chinese director Ang Lee.

The former set off a game craze in China as early as 2003, and then the online games of the same series have been popular in China for decades. At that time, the game teenagers were the main force of consumption in the mainland film market, and it is reasonable for domestic audiences to realize online culture as a movie box office. There are many reasons for the great contrast of the latter, such as the low reputation of the film in North America, the mistake of Sony’s distribution strategy, and the high cost of transforming the old cinema for high frame rate technology, which all restrict the "North American War" of Billy Lynn.

The imported film Disney is the only one.

In 2016, 97 imported films were released, with a cumulative box office of 19.054 billion yuan, accounting for 41.86% of the box office. amongDisney’s nine blockbusters monopolized 15.226 billion yuan.Its traditional animation and fantasy family movies are most popular with the audience, and zootopia and Fantasy Forest are the representatives of this type of movies.

After the acquisition of Lucasfilm in 12 years, the sci-fi genre has also become Disney’s trump card, and the most influential sci-fi classic "Star Wars" series in North America has made Disney Film even more powerful. In addition to Star Wars 7, which made 800 million box office in the mainland film market, Captain America: Civil War and Doctor Strange, which cooperated with Marvel Comics, also made rich box office returns.

"Mermaid" made model worker of the year.

Congratulations to Deng Chao for becoming a screen model for 16 years! This year, the two films starring him, The Mermaid and Passing Through Your World, have a gratifying box office. The former has set a new box office record for domestic cinemas, while the latter is the best-selling love movie in 16 years.

When it comes to the new box office record created by The Mermaid, Jelly Lin, the heroine of the film, has naturally become the most attractive actress in the past 16 years, with a cumulative box office of 3.571 billion yuan. Even though she didn’t star in another film, Grand Prix, the box office brought by No.1 mermaid still stabilized the national goddess Fan Bingbing and became the most marketable actress in the film market in the past 16 years.

Judging from the city data, many audiences in Guangzhou and Shenzhen may not understand the popularity of zootopia by Beijing and Shanghai audiences, while Warcraft, which Shenzhen audiences are less eager to see, has gained more attention in the other three places, while Monkey King Thrice Defeats the Skeleton Demon on a Journey to the West is generally unpopular with the audience in these four ticket-holding cities, and its audience is more concentrated in the second, third and fourth tier cities.

The most expensive cinema in China is naturally the first "private film" synchronized with the cinema in China.Cinema yaolai chenglong international film city huamao branchAmong ordinary cinemas, the local cinema is the Sanlitun store of Meijia Studios in Beijing, while the most expensive city is Changdu City in Xizang Autonomous Region, with an average price close to 70 yuan.

Special feature of 1905 film network It’s May Day again. After the "strongest Spring Festival file" and "the strongest Qingming file" in history, this year’s May 1st file once again set a new box office record. According to the statistics of M Big Data of 1905 Movie Network, the box office of May 1st movie in 2021 has exceeded 1.67 billion by May 5th, an increase of 9.4% compared with the same period in 2019.

This year’s May 1st file is known as "the most crowded May 1st file". During a short five-day holiday, more than ten movies were arranged. And the types of movies cover almost all popular types, such as love, suspense, spy war, police and bandits. In this May Day film, the top three at the box office are,, and.

This year’s May 1st file handed in such a satisfactory report card. Zhang Jinfeng, the deputy editor-in-chief of China Film Newspaper invited by this issue, mentioned that the May 1st box office results are inseparable from these three effects.

Holiday effect

The publisher probably expected that more people would choose to walk into the cinema during this short holiday than when they were away from home!

@ Zhang Jinfeng: Especially after the epidemic, it has become a common phenomenon for the film market to choose holidays to enter the cinema in the process of recovery. Moreover, in the absence of imported blockbusters this year, the number of people watching movies has increased by 25.9%, which can explain the effect of holidays.

Head effect

The May 1st movie should be My Love and Above the Cliff. The box office of the two films has reached more than 60% of the total box office, which is a big cake at the box office of May 1st.

@ Zhang Jinfeng: My Love may still have a gap in the quality of creation, but this film wins by accurately grasping its mainstream audience — — Young female audience. And it still has comedy and touching plot settings, which has a good connection with the target audience of the film in terms of emotion.

@ Zhang Jinfeng: Speaking of Above the Cliff, all aspects of this film actually reflect a creative level of China-style films, which should be regarded as the first choice of the market audience.

Word of mouth effect

Although the pre-sale of My Love reached more than 74 million, it could not escape the ultimate judgment of film quality — — Word of mouth. My Love didn’t get a good reputation in the later word of mouth, and the Douban score was only 5.1.

In just five days, two films have achieved box office counterattack through good word of mouth.

Above the Cliff, the first runner-up, won a good reputation because of its solid output. The box office of the film Above the Cliff has been on the rise since May 1, and the cumulative box office has reached 627 million, surpassing My Love and ranking as the box office champion.

In addition, another film with a good reputation is "Decisive Fight Against the Black", which is more grounded. Many real cases are adapted to face the ills of corruption, and the interpretation of powerful actors such as,, and so on adds points to the film.

At present, although it didn’t get a box office jump in the initial stage, its high reputation contributed to the continuous benefit of the film, which jumped from the humble sixth place on the first day of release on May 1 to the third place at this week’s box office, with a cumulative box office of 146 million.

Many movies have seen the holiday effect of May 1st, thinking that getting together may be able to gamble on attention. Now, the May 1 ST file is over, and some people are happy and worried on the report card. It is true that intercepting the short-term box office cannot be used as a yardstick for judging a film, but the word-of-mouth gained in five days is enough to show the quality of the film.

After all, the success of the film is not limited to the box office.

Today’s film reviewDirector’s observation:The rare issue is not a summary program from the beginning to the end. The guests did not praise the "strongest May 1st file in history" in a routine way, but raised hidden dangers and problems under the high box office, and analyzed and discussed the phenomenon of excessive contrast between the previous holiday box office and the weekday box office. I hope that after reading it, I can have more understanding of the schedule arrangement of the current China film market, and I also hope that I can see high-quality domestic movies not only during the holidays, but also on weekdays. (Director of Ma Hongyu’s Today’s Film Review)

CCTV News:"China Vitality in Data" series reports that today (September 30th) we will pay attention to the export data of new energy vehicles. According to the data from China Association of Automobile Manufacturers, in the first eight months of this year, 340,000 new energy vehicles were exported, up 97.4% year-on-year, and new energy vehicles are becoming a new business card of China Intelligent Manufacturing.

According to the data released by China Automobile Manufacturers Association recently, this year’s 1-mdash; In August, China exported 1.817 million vehicles, up 52.8% year-on-year. Among them, 340,000 new energy vehicles were exported, a year-on-year increase of 97.4%, and the contribution rate to the growth of automobile exports reached 26.7%. In 2021, China’s automobile exports reached 2.138 million, surpassing 2 million for the first time, making it the third largest automobile exporter in the world after Japan and Germany.

Some experts in the industry said that in terms of structure, the export of automobile industry is shifting from commercial vehicles to passenger cars represented by new energy vehicles. In addition, in the export area, China’s automobile exports also focus on new energy vehicles, which are mainly from Asia, Africa and Latin America in the past, and are expanding to mainstream markets such as Europe.

Wang Du, Deputy Secretary General of china automobile dealers association:Our current export of new energy vehicles is mainly in the European market. Last year, 49% of our new energy vehicle exports were exported to the European market, and our automobile export situation is very gratifying.

In terms of models, the export models represented by new energy vehicles are more advanced. In the past, they were mostly low-end models, and now many enterprises have begun to cut into the market with high-end cars. In addition, in terms of export strategy, from passive in the past to active now, in addition to local factory building and cross-border brand cooperation, we have also adopted self-built sales channels and customized development of new models through shared technology to open up the international market.

　　　　　　 Fu Bingfeng, Executive Vice President of China Automobile Industry Association:Different from the past, car companies have built their own marketing channels abroad and continued to build brands, and new energy vehicles have initially achieved a new development pattern of domestic and international double circulation.

The export of new energy vehicles has maintained a good momentum in the first eight months of this year. In September, the export momentum has not diminished, which will drive China’s automobile exports to a new high this year.

On September 13th, in Shanghai, the largest batch of pure electric vehicles in China was shipped at Haitong Wharf and exported to the European market. This time, 10,000 pure electric vehicles of SAIC were exported to the European market.

On September 26th, in Wuhan, the first batch of new energy vehicles of Dongfeng Group went to sea in Norway. At the export ceremony, Norwegian dealers were full of confidence in this new energy vehicle made in China.

Norwegian distributor Sven Arid yangsi Gard:At first glance, the market response (in Norway) is very positive, and consumers are very satisfied with the products.

In Beijing, near the "Eleventh", workers in this bus factory are stepping up production. By the end of October, this factory will have produced a total of 1022 pure electric buses for export to Chile.

Han Dong, Executive Vice President of New Energy Bus Company:This list is a record for the export of pure electric vehicles (buses) in China. The single order is more than 1000 units, which is a high-quality order in the domestic bus industry.

According to the data of China Association of Automobile Manufacturers, since 2020, despite the impact of the epidemic, China’s automobile exports have generally shown a rapid growth momentum. In 2021, China exported 2.138 million vehicles, which doubled year-on-year, achieving a historic breakthrough. Among them, the export of new energy vehicles exceeded 400,000, a year-on-year increase of nearly three times.

Fu Bingfeng, Executive Vice President of China Automobile Industry Association:In this process of transformation, China’s innovation, industrial chain construction and market cultivation have reached the forefront of the world. The rapid growth of new energy vehicles (sales volume) in China has also led to a historic breakthrough in China’s automobile export, ending the situation that it has been hovering around 1 million vehicles (export volume) for more than ten years.

　　　　　　 The head of China Automobile Industry Association said that this year, driven by the strong export momentum of new energy vehicles, China’s automobile exports will reach 3 million, reaching a new high, and it is expected to become the second largest automobile exporter in the world.

In the interview, the reporter also noticed that after years of development, the technical level of China’s new energy vehicles has been significantly improved, and the core technologies of key components have reached a higher level. It is the innovation of the whole industry chain that has helped new energy vehicles become a new business card for intelligent manufacturing in China.

The reporter walked into this new energy automobile enterprise in Anhui, and the production line was busy, and the order had been placed for three months. The person in charge of the enterprise told the reporter that the secret of the rapid growth of the sales of new energy vehicles in enterprises lies in persisting in innovation.

Xu Youzhong, Vice President of Automotive Engineering Technology R&D Institute of Automobile Enterprises:Taking research and development as the top priority, we have established 38 technical committees, including a set of forward development process systems with 38 systems and 22 performance dimensions.

In the past 10 years, this company has invested more than 7% of its sales revenue in R&D every year, mastered a number of key core technologies such as the fifth-generation engine with the maximum effective thermal power of 44% and the world’s first gearbox with nine modes of switching, and applied for 18,500 patents. At present, there are nearly 10,000 R&D personnel.

Not only insist on innovation, China new energy automobile enterprises are generally enhancing their product adaptability and building a "global car". The reporter noted that these new energy vehicles exported to Norway have generally developed the trailer hook function to adapt to the cold and snowy scenes in northern Europe. Another batch of vehicles exported to the British market, including the work of changing the left steering wheel to the right steering wheel, invested more than 100 million yuan in adaptive development.

Wang Du, Deputy Secretary General of china automobile dealers association:New energy vehicle is a new business card of intelligent manufacturing in China. We must grasp this window period well. We must be able to form a standard pool with Europe or America, and we can recognize each other’s standards together and compete under the same standard platform.

The person in charge of China Automobile Industry Association said that the high export growth of new energy vehicles in China is the inevitable result of years of industrial accumulation. In the past 10 years, China government’s support policy for the new energy automobile industry has been continuously strengthened, and China automobile enterprises have actively responded to the policy call, and the overall strength of the new energy automobile industry has been continuously improved, which can meet the global diversified market demand in terms of product appearance, quality, R&D and production capacity.

　　　　　　 Fu Bingfeng, Executive Vice President of China Automobile Industry Association:In this round of global automobile transformation to electrification and new energy, we have occupied a commanding height and led the global automobile industry to transform to new energy and electrification.

These days, "Chao Wen Tian Xia" has continuously broadcast "China Vitality in Data", and a series of data are dizzying. There is a digital economy in these data, which has greatly liberated and developed productive forces and changed the underlying logic of industrial production. There are also key points in the data. An "excavator index" allows us to see how many points to focus on when stabilizing the economy.

There are market players in the data, and their vitality comes to the fore through vivid data. There are services in the data, and the vitality of market players comes from their own efforts, as well as from intimate public policies and targeted services. There are transformations in the data, new technologies, new products, new formats, and how many old trees are blooming. There is also a future in the data, and artificial intelligence, Internet of Things, etc. are releasing amazing potential.

The data is like a rigorous brush, which gives us a picture of China’s economic development. These data are not easy to get, and there are gratifying achievements in the data, and there is a process of tackling difficulties. China’s vitality in the data is, in the final analysis, created by hundreds of millions of resilient, creative and enterprising people. The vitality of China in the data actually tells the story of China people’s innovation in the data.

BEIJING, Beijing, August 2 (Reporter Zuo Yukun, Zhang Ni) Recently, under the influence of Typhoon Du Surui, extreme rainfall occurred in many areas. Under the heavy rain, many vehicles were trapped in the water, flooded or even washed away directly.

　　According to the Beijing Supervision Bureau of the State Financial Supervision Administration, as of 8: 00 a.m. on July 31, the property insurance industry in Beijing had received 978 related insurance reports and rescued 65 vehicles and personnel in distress, and the follow-up insurance reporting and handling work was still in progress.

　　For car owners, can their vehicles be compensated if they are flooded? How to protect personal and property safety to the greatest extent?

　　If the vehicle is soaked in water, will the insurance pay?

　　Regarding the question of whether the flooded car can get compensation, the owner who bought the car damage insurance can rest assured.

　　According to the relevant provisions of motor vehicle loss insurance (hereinafter referred to as motor vehicle damage insurance), if the direct loss of motor vehicles caused by natural disasters and accidents is not within the scope of compensation exemption, compensation can be made in accordance with the agreement. Among them, in terms of natural disasters, the scope of compensation includes hail, lightning strikes, storms, rainstorms, floods and many other common natural disasters.

　　Many old drivers may claim "water-related insurance" when their cars are flooded. Wang Guojun, a professor at university of international business and economics Institute of Insurance, told the reporter of Sino-Singapore Finance and Economics: "Now there is no water-related insurance, and it is all in the car damage insurance. Whether the engine of a traditional car is flooded or the battery of a new energy vehicle is damaged, it is counted in the car damage insurance. "

　　Specifically, the Guiding Opinions on Implementing Comprehensive Auto Insurance Reform, which was officially implemented on September 19, 2020, has carried out major reforms in China’s auto insurance. As long as the new insurance users and renewal insurance users after the above time point have included additional risks such as water-related insurance in the car damage insurance, they do not need to be insured separately. Insurance can pay for vehicles wading and soaking in water.

　　The Beijing Supervision Bureau of the State Financial Supervision and Administration Bureau also issued a reminder on July 31: After the comprehensive reform of auto insurance started, the coverage of vehicle loss insurance has covered the losses caused by natural disasters such as rainstorm and typhoon. If the vehicle suffers related losses, please call the insurance company to report the case in time to confirm whether the relevant insurance is insured, and go through the follow-up claim settlement procedures under the guidance of the staff.

　　Will the claim be affected if the car is washed away?

　　Heavy rains lead to flooding, and sometimes the vehicles are directly washed away. If the car search is unsuccessful, can I pay for it?

　　Wang Guojun believes that there is no need to worry at all: "First of all, where the car was rushed can basically be judged by positioning; If it is true that the vehicle is completely washed away and cannot be recovered, the insurance company will generally presume a total loss to make a claim. "

　　From the specific operation point of view, the settlement of claims for lost vehicles requires the intervention and assistance of public security organs. After the car can’t be recovered eventually, the owner of the motor vehicle needs to issue a certificate of loss to the local public security organ, then go to the vehicle management office to cancel the vehicle, and finally go to the insurance company to make claims.

　　However, it should be noted that the engine is turned off after the vehicle is flooded, and the engine must not be started again, otherwise it will cause engine damage. If the engine is damaged by "secondary ignition" in the water, the insurance company generally thinks that it belongs to the "loss expansion" exemption situation and will not claim compensation.

　　What should I do after the vehicle is flooded?

　　What should the owner do if the vehicle is flooded? Zhongxin Finance consulted the customer service staff of several property insurance companies.

　　The customer service staff of PICC P&C said: If the vehicle is flooded, you should apply for compensation as soon as possible, but the specific amount of compensation is subject to the opinions of the adjuster, and it should be accounted according to the actual value of the vehicle and relevant circumstances.

　　Sunshine Insurance staff said: If the vehicle is soaked, it is necessary to contact the insurance company as soon as possible, and the staff should investigate the site, otherwise the site will be difficult to identify after the water recedes.

　　It is worth noting that in principle, insurance companies have a time limit for reporting claims. However, Wang Guojun pointed out that in the face of special circumstances such as rainstorm, insurance companies will also handle it as appropriate. The staff of the insurance company also said that the actual situation does not necessarily have to be applied on the same day, but it should be applied as soon as possible.

　　"In case of special circumstances, the owner and the personnel on board must first ensure personal safety, and the car should be abandoned; In the case of purchasing car damage insurance, report the case to the insurance company in time, and then handle it according to the insurance company’s process. " Wang Guojun emphasized that insurance companies may now release reminders such as moving cars to customers according to big data before risks, and pay attention to this.

　　Will it trigger the overall premium increase?

　　Property losses caused by extreme weather will naturally bring some pressure to insurance companies’ claims. According to the data previously disclosed by the government, in 2021, the rainstorm disaster in Zhengzhou, Henan Province, it is estimated that the final amount of auto insurance claims in the entire insurance industry may reach 7 billion yuan.

　　Recently, some people in the insurance industry said that the recent heavy rain has caused the claims rate of various insurance companies to rise linearly, and the subsequent insurance prices are likely to increase. After the rainstorm, can cars that are not out of danger also usher in an increase in premiums?

　　A senior insurance practitioner told Zhongxin Finance: Usually, the increase in claim rate will lead to an increase in premium, but this should have been taken into account when designing insurance products.

　　"In recent years, several rainstorm disasters have also reported the loss of many vehicles. It is impossible for insurance companies to issue existing blister vehicles this year to apply for claims due to meteorological disasters. When designing products, these car damages will be taken into account in the calculation model. The premium of general auto insurance is comprehensively calculated based on factors such as the service life of the vehicle, the number of accidents, and the age of the insured. " The above practitioners believe that.

　　In addition, the reporter consulted a number of insurance company staff and got a reply saying that if the vehicle is really out of danger, the subsequent premium increase is normal; For vehicles that are not in danger, we have not received the notice of adjusting the premium yet. However, some insurance company sales staff said that if the flood is serious, the premium may be fine-tuned, but there is no precedent for a big increase before.

　　Wang Guojun also said that there is indeed the possibility of premium increase in the future. "This rainstorm has increased the overall risk, and insurance companies will increase the proportion of catastrophe risk in actuarial terms in the future, otherwise they may lose money when they encounter the same disaster in the future." However, he believes that the overall premium should not rise too much.

　　Wang Guojun also reminded that because the car damage insurance is purchased voluntarily by the owner, some people will feel that their daily car damage is not big, instead of buying car damage insurance, they only take three liability insurance. "Considering the special circumstances such as wading and spontaneous combustion, car damage insurance is still necessary, especially for relatively new and high-value cars."

　　On March 3rd, the Guangdong Provincial Admissions Committee announced the minimum admission scores for the spring college entrance examination of ordinary colleges and universities in our province in 2022 (unified examination for graduates of secondary vocational schools in ordinary colleges and universities, and admission for higher vocational colleges according to the results of ordinary high school level examinations). Among them, the total score of undergraduate colleges recruiting secondary vocational graduates is 260 points, and the total score of general vocational education is 150 points.

　　Specifically, in view of the unified examination for recruiting secondary vocational school graduates in ordinary colleges and universities, undergraduate colleges recruit secondary vocational school graduates with a total score of 260, higher vocational colleges recruit secondary vocational school graduates with a total score of 100, higher vocational colleges recruit retired soldiers with a total score of 85, and higher vocational colleges recruit mainland Tibet Xinjiang secondary vocational school candidates with a total score of 90.

　　Candidates enrolled in higher vocational colleges according to the results of the ordinary high school academic level examination have a total score of 150 for general culture, 130 for sports, 170 for sports, 130 for music (including musicology, music performance-vocal music, music performance-instrumental music), 155 for music, 130 for art, 155 for art and dance.

One-button parking, assisted driving and other functions have gradually matured, and automobile intelligence has led the "travel change"; Using AI to empower the whole process of diagnosis and treatment to realize the whole process of medical image AI research and improve the efficiency of medical diagnosis; UAV integrates high-precision mapping, inspection flight, cloud modeling and other functions to realize unattended power grid, energy, agriculture and forestry industries …

With the rapid development of global artificial intelligence technology, artificial intelligence (AI) has become an important force to accelerate the development of science and technology and industry, and has a far-reaching impact on economic and social development. How to accelerate the development of "artificial intelligence+"and empower the industry to upgrade has become a topic of great concern.

This year’s "Government Work Report" proposes to deepen the R&D and application of big data and artificial intelligence, carry out the "artificial intelligence+"action, and build an internationally competitive digital industrial cluster.

Nowadays, artificial intelligence technology has the ability of complex analysis, prediction algorithm and human-computer interaction, and is driving the digital economy engine with massive data. Promoting dynamic AI to reach all kinds of terminals, including a wide range of consumer electronic products, has become the continuous exploration and practice of major mobile phone manufacturers in recent years.

Recently, Glory held a new product launch conference to launch a platform-level AI empowerment, people-centered cross-operating system experience, a new human-computer interaction based on intention recognition, and a series of smart devices such as Glory Magic6 to Edition, Glory Magic6 RSR Porsche Design, and AI PC Glory MagicBook Pro 16, which resonate with the global industrial chain.

At the press conference, Glory’s AI strategy divides the AI of smart terminals into four layers, that is, the first layer uses AI to enable cross-system integration, allowing different operating systems to make decisions through AI, and realize seamless connection and data sharing between mobile phones, tablets, PCs and other devices; The second layer uses AI to reconstruct the operating system, so that the more you use the mobile phone, the better you understand it. The new way of human-computer interaction based on intention recognition is a typical achievement. The third layer is the application of AI on the end side, such as matting, photo rendering and summarizing documents; The fourth layer is the end cloud collaboration of AI, which presents the application of network AI big model.

"From the perspective of hardware products, mobile phones do have advantages. First of all, for consumers, AI mobile phones are trained based on users’ own data, so services will be more personalized and diversified. " Zhao Ming, CEO of Glory Terminal Co., Ltd. said that mobile phones are more convenient than PC products. Although PC products have the advantages of computing power and processors, they are also bulky, so the AI mobile phone must provide the most data. Under the cross-system and cross-terminal operating systems, notebook computing power can be used through a unified account in the future.

It is understood that the platform-level AI created by Glory empowers different devices, including mobile phones, tablets, notebooks, wearable devices and other platform-level AI capabilities across devices and operating systems, making open operating systems such as Android, Windows and IoT become the whole ecology.

"The improvement of model parameters will become part of the competition of AI mobile phones in the future, but more importantly, it is necessary to start from the usage scenario and actually improve the consumer’s experience." Guo Tianxiang, senior analyst of IDC China, said.

Experts in the industry said that in the face of the increasing trend of artificial intelligence, such as increasing scene coverage, increasing model parameters, and increasing decision-making, it is urgent for the information and communication industry to sort out technical routes, effectively optimize model costs, focus on improving model quality, promote original technological innovation, attach importance to information security and reliability, cultivate a good industrial ecology, and take the breakthrough of artificial intelligence industry as the starting point to add new kinetic energy to promote new industrialization.

On March 13th, Huayi Tencent Entertainment (00419) fell 5.43% in intraday trading, and as of 14:16, it reported 0.087 yuan/share, with a turnover of 1,199,300 yuan.

Huayi Tencent Entertainment Co., Ltd. mainly operates two major businesses: First, Internet health services, including online health service platforms and high-end health centers; The second is the entertainment and media business, covering the investment and production of movies, animations and TV series, as well as the merger and acquisition of international entertainment companies and resource integration.

As of the mid-year report in 2023, Huayi Tencent Entertainment had a total operating income of 634 million yuan and a net profit of-40,421,400 yuan.

　　Recently, Gu Jun, director of the Supervision and Evaluation Department of the Science and Technology Department of Jiangsu Province, said when he was a guest on a media program that he would organize self-examination and active spot check of published papers by scientific and technological personnel, and conduct ethical review of science and technology to guide scientific and technological personnel to improve their integrity awareness. Gu Jun said that ChatGPT can generate coherent and logical articles, which provides convenience, but it may also be used to avoid the problem of duplicate papers, or even list fictitious reference lists, leading to academic misconduct.

　　This is not a new problem. Almost since the birth of ChatGPT, the controversy has never stopped around its possible impact on education and science and technology. Compared with those who advocate "no ChatGPT intrusion" and those who advocate "actively embracing new technologies",An increasingly accepted consensus is that it is necessary to clarify the application scenarios and boundaries of ChatGPT, draw the bottom line and clarify the rules, so as to maximize ChatGPT’s positive role and limit its negative impact.Take the papers published by scientific and technological personnel as an example. Although this is not the only yardstick to evaluate the academic research level of scientific and technological workers, it is still one of the important standards to test academic achievements and evaluate the quality of scientific research. It is still an insurmountable red line to ensure the originality, innovation and writing independence of the papers.

　　Through self-examination and irregular spot checks, the procedures and standards for handling academic misconduct can be updated, which can strengthen the "physical examination" of published papers from technical means, judge the authenticity and originality of papers, and make scientific and technological personnel dare not and cannot take a slant; Carrying out ethical review of science and technology and guiding scientific and technological personnel to improve their sense of integrity will seize the core element of personnel using new technology, strengthen education from ideological consciousness, and make them truly stay away from academic misconduct from the heart.In the current context, strengthening the integrity education of the core population and improving the supervision mechanism by technical means are two important aspects to prevent scientific and technological personnel from using ChatGPT to write papers.

　　At present, many universities at home and abroad have opened related courses such as ChatGPT, and students are encouraged to use it to complete some homework. However, it is forbidden to use ChatGPT to write papers without exception. Jinan University’s Journal of Jinan (Philosophy and Social Sciences Edition) and Journal of Tianjin Normal University (Basic Education Edition) clearly stated that articles signed separately or jointly by any large language model tools such as ChatGPT will not be accepted for the time being. The same is true of many top academic journals. For example, Nature magazine stipulates that any large language model tools such as ChatGPT are prohibited from becoming paper authors, and it is suggested that researchers who use these tools should specify the use of AI in their manuscripts; "Science" magazine clearly stated that it does not accept the papers generated by ChatGPT and does not allow ChatGPT to be the author of the papers. The papers generated by ChatGPT are equivalent to plagiarism.

　　It can be seen that from universities to top authoritative journals, from teaching staff to all scientific and technological personnel, their governance logic is consistent:Carefully accept and strictly limit the use.No matter from the perspective of ensuring the innovative value of papers, maintaining the fair competition of scientific researchers, or ensuring that scientific research results truly serve social progress, this strict and standardized management is of due significance.

　　Although China has not officially introduced measures to deal with the problems caused by ChatGPT, it does not mean that there is no relevant management. For example, in March last year, the Central Office and the State Council issued the Opinions on Strengthening the Ethical Governance of Science and Technology, taking artificial intelligence as one of the key areas that need to be strengthened. In April this year, the National Internet Information Office issued the "Administrative Measures for Generative Artificial Intelligence Services (Draft for Comment)", which intends to stipulate that intellectual property rights and business ethics should be respected when providing generative artificial intelligence products or services; Pre-training and optimized training data used for generative artificial intelligence products should not contain any content that infringes intellectual property rights.

　　In particular, on August 28th, the draft law on academic degrees was submitted to the 14th the National People’s Congress Standing Committee (NPCSC) for deliberation. Among them, the corresponding legal responsibilities are clarified for the acts of degree winners using artificial intelligence to write dissertations: the degree-granting unit decided to revoke the degree certificate after deliberation by academic degree evaluation committee. The signal conveyed by this is obvious:With the majesty of law, resolutely defend the dissertation from being "invaded" by artificial intelligence.

　　Today, as a powerful and widely used new technology, ChatGPT should not be rejected and avoided blindly, but in the final analysis, it is still a tool created by human beings and serves human beings, and it is neutral in itself. How to use it depends on ourselves. It is believed that with the passage of time, the relevant institutional measures of management and governance will become more and more perfect, and finally ChatGPT will give full play to its advantages and serve the development and progress of human beings and society on the basis of following the rules of various fields and industries such as science and technology ethics, intellectual property rights and serious academic authority.

　　Author | Gao Xiaohong

　　来源 | 中国广播杂志(ID:zggbzz)

　　当前，我国正面临新型冠状病毒肺炎（英文简称NCP或COVID-19，中文简称新冠肺炎）肆虐的严峻挑战。新冠肺炎疫情是一场特别重大的突发公共卫生事件，极大地威胁着人民群众的生命健康安全。截至2月18日，全国已累计确诊72530例，重症 11741 例，死亡1870例。

　　2月3日，习近平总书记在中央政治局常委会会议上明确指出：“当前疫情防控形势严峻复杂，一些群众存在焦虑、恐惧心理，宣传舆论工作要加大力度，统筹网上网下、国内国际、大事小事，更好强信心、暖人心、聚民心，更好维护社会大局稳定。”

　　在此关键时期，“新闻媒体是突发事件报道的传播主体，也是责任主体，担负着信息沟通、抚慰民众、监督政府、动员社会等重要使命”。以中央广播电视总台（下文简称总台）为代表的国内主流媒体全力应对新冠肺炎疫情的防控，战斗在抗疫的一线，主动承担起主流媒体的抗疫使命，及时发布权威信息，准确公开报道疫情，回应社会关切，把握“时度效”，积极引导舆论，为抗击新冠肺炎疫情凝聚人心、增强信心营造了良好的舆论氛围。本文围绕总台在抗击新冠肺炎疫情期间的具体做法展开论述。

　　01

　　Unblocked information:

　　Give full play to the authority and professionalism of mainstream media

　　1, timely, open and accurate report on the progress of the epidemic

　　The report of unexpected events refers to the news media’s integration of media resources in the process of the occurrence and development of events, and their reporting and evaluation of various situations related to events to the society and the public. After the outbreak of COVID-19 epidemic, a major public health event, the whole society paid close attention to the epidemic information and the progress of epidemic prevention and control. China quickly launched a Class I response to major public health emergencies, and the National Health and Wellness Commission and the health and wellness commissions of all provinces, autonomous regions and municipalities directly under the Central Government announced the epidemic information of infectious diseases in their respective administrative regions to the public. The information on epidemic situation of infectious diseases should be published in a timely and accurate manner. At the same time, the news media should also report the true information of emergencies in a timely and accurate manner according to the law, protect the people’s right to know, and contribute to the handling and aftermath of public emergencies.

　　Since the outbreak of the war of resistance against the epidemic, the general station has released authoritative information in time and continuously spread the epidemic situation around the clock. The News 1+1 column of CCTV, the general station, has been arranged as a whole and specially planned, and has continuously reported the COVID-19 epidemic since January 20th.

　　On January 20th, this column was connected with Academician Zhong Nanshan, the leader of National Health Commission high-level expert group, to introduce the basic situation of COVID-19 epidemic, which played a role of "setting the tone" in the information dissemination of COVID-19 epidemic. Since January 26th, CCTV News Channel of the General Station has launched "Special Report on the War Epidemic", with the theme of fighting the epidemic, continuously focusing on the national situation of fighting the epidemic, and releasing the latest data of the epidemic in time, so that people can know fairly well. It also connected with reporters from the front-line general station of the anti-epidemic in real time, showing the good mental state of all regions and departments in fighting the epidemic with one heart and one mind. At the same time, we will give full play to the advantages of the platform and share the program resources. From January 29, CCTV will broadcast CCTV programs simultaneously from 10: 00 to 11: 00 and from 15: 00 to 16: 30 every day.

　　In the reporting of major public health emergencies, the openness and transparency of information is very important. As a bridge connecting the government and the people, the mainstream media should disclose authoritative information at the first time and occupy the first place in the public opinion field.

　　From January 26th, the press conference of the State Council Press Office, National Health Commission Press Conference and the State Council Joint Prevention and Control Mechanism will be broadcast simultaneously by CCTV’s comprehensive channel and news channel, and broadcast simultaneously by China Voice. Every day, through the live broadcast of the press conference on epidemic prevention and control, the prevention and control information in COVID-19 can be disseminated openly and transparently, and the people’s right to know is fully respected and guaranteed. At the same time, speaking in a timely, active and rational manner has also curbed the spread of online rumors.

　　2. Interview authoritative sources and release authoritative information on epidemic prevention and control.

　　After the outbreak of COVID-19 epidemic, the spread of all kinds of information, especially the spread of new media space on the Internet, is very active, which makes the people contact with a lot of information every day, and the phenomenon of information overload appears. At the same time, the people are very concerned about the spirit of the central government and the policies, methods, and prevention and control process of epidemic prevention and control. Therefore, the mainstream media need to exert their authority and credibility and master the leading power of public opinion. This is also an initiative to set the agenda and master the right to publish, define and interpret issues. As the authoritative mainstream media in China, the reception desk gathers the advantages of interview resources by releasing official authoritative information at the first time, interviewing authoritative experts and frontline workers against the epidemic, and carefully sets the media agenda for fighting the COVID-19 epidemic.

　　3, professional team to fulfill the responsibility and mission of news propaganda work.

　　In the highly developed communication environment of online social media, the mainstream media put forward more stringent requirements for the authenticity, accuracy and security of information in this public opinion campaign against the COVID-19 epidemic. Because if the information is slightly deviated, it may cause the content to spread out of control, and then affect the credibility of the mainstream media.

　　On the one hand, the main station sent a professional team to the first scene to fight the epidemic, on the other hand, it strengthened the supervision of the contents of epidemic prevention and control to ensure the foolproof dissemination of information. From January 27th, the General Station set up the "Wuhan Live Studio of War Epidemic" in Hubei Radio and Television Station, and set the studio at the forefront of the fight against the epidemic. The broadcasting frequency of the main station gives full play to the emergency role of broadcasting in public health emergencies. By taking advantage of the advantages of wide broadcasting coverage, fast transmission speed and low listening threshold, the emergency reporting plan is launched at the first time, and the propaganda of epidemic prevention and control is intensified. All programs broadcast the progress of epidemic prevention and control in COVID-19 in a rolling way throughout the day. Every day from 19: 00 to 20: 00, the "Voice of China Special Report on Fighting the Epidemic" is also launched. During the week from February 3rd to 9th, there were 1,400 epidemic-related reports and nearly 7,000 written messages.

　　2018年，习近平总书记在全国宣传思想工作会议的讲话中指出：“做好新形势下宣传思想工作，必须自觉承担起举旗帜、聚民心、育新人、兴文化、展形象的使命任务。”

　　自新冠肺炎疫情爆发以来，总台央视《新闻联播》节目多次延长播出时间，增加抗击新冠肺炎疫情报道内容，体现出主流媒体的职业使命与担当，业务能力更是得到了社会的广泛认可。2月12日央视《新闻联播》主持人李梓萌念稿8分钟无任何卡顿，新闻报道的专业功底获得了网友的认可，“李梓萌低头念稿”登上了微博热搜榜，2月14日主持人海霞播音12分钟无卡顿，再登微博热搜（“海霞低头念稿”），同时“央视girls”也一并登上热搜，以上三条热搜的微博总阅读量超过7亿人次。

　　02

　　增强信心：

　　把握“时度效”，实现舆论引导效果

　　1、战疫情中舆论导向的重要性

　　在应对重大突发公共事件时，新闻媒体的舆论引导作用十分重要。习近平总书记指出，“让群众更多知道党和政府正在做什么、还要做什么，对坚定全社会信心、战胜疫情至为关键。”在抗击新冠肺炎疫情的关键时刻，新闻媒体做好舆论引导工作、把握正确舆论导向，有利于凝聚力量、振奋人心，引导公众理性、正确看待和分析疫情形势，科学地做好疫情防护措施，积极地应对疫情带来的可能影响，具有重要的作用。

　　过去的经验表明，对于重大突发事件的舆论引导基本上已经确立了两个立足点：一是用事实引导，即告诉公众事实真相；二是用价值引导，即影响公众正确地看待真相。在及时、公开、准确报道疫情及其防控信息的基础上，新闻媒体的舆论引导要始终把宣传报道习近平总书记的重要讲话和系列重要指示批示精神作为重心，坚定打赢抗击新冠肺炎疫情阻击战的决心和信心，凝聚社会共识，坚持党性和人民性相统一，弘扬主旋律，激发正能量。

　　总台各频道、频率运用全媒体矩阵及时传达党中央和习近平总书记的重要指示精神，发挥总台自主评论品牌的舆论威力，积极解读中央会议信号，严格落实党中央决策部署。《国际锐评》发布的疫情防控相关评论员文章向世界展现了中国战胜疫情、迎接挑战的决心和底气，《央视快评》发布的疫情防控相关评论员文章在抗击疫情宣传报道中提振了士气、凝聚了力量。

　　2、“时度效”原则的把握与创新

　　党的新闻舆论工作，要求把握好“时度效”原则，按新闻传播规律办事。具体来说，就是要处理好舆论引导中的时效、节奏，以及力度、分寸和效果等问题。

　　在时效和节奏的把握上，总台应对新冠肺炎疫情不仅做到及时发布，更实现了实时、全时报道，回应了社会关切，满足了人民群众对疫情信息的时效性要求和期待。与此同时，总台记者同时间赛跑，第一时间奔赴一线，专访相关机构领导，公开回应医疗防护用品紧缺等问题，访谈抗击疫情专家，了解疫情防控一线的工作内容以及重症、危重症患者的治疗情况；还就群众热议的话题和问题请专家正面解答，满足了互联网语境下人民群众对防控知识的深层次需求。

　　In terms of the strength and discretion of news reports, the epidemic reports of the main station are of high frequency, high intensity and high quality, thus achieving high coverage of epidemic prevention and control information.

　　According to the data of CCTV Advertising Management Center, from January 24th to February 2nd, the viewing rate of News Network increased significantly, reaching 11.72%, and the viewing rate of viewers aged 15-24 increased by 186% year-on-year. The outbreak of COVID-19 epidemic coincided with the Spring Festival. With the escalation of prevention and control measures, the extension of the Spring Festival holiday, and the implementation of personal home prevention and control measures, radio and television, as a family-accompanying media, just played a key role in spreading anti-epidemic information in families.

　　In terms of the effect and actual effect of public opinion guidance, the general station boldly innovated on the new media platform by means of media integration, and achieved outstanding communication effects. For example, from 8: 00 on January 27th, CCTV News launched an uninterrupted live broadcast of the special program "Common War Epidemic", which was broadcast simultaneously on CCTV Video, CCTV News client, Tik Tok, Aauto Quicker and other mobile new media platforms, providing viewers with an information channel that directly hits the front line of epidemic prevention and control 24 hours a day. The reporter from the General Station visited the epidemic prevention and control site and made a comprehensive, accurate and timely report on the detection, diagnosis and treatment of patients in various regions, the work and living conditions of medical workers, and the production, supply and transshipment of medical protective equipment. The live broadcast attracted tens of thousands of viewers from all over the country to interact in real time, and "Come on Wuhan, Come on Hubei, Come on China" was screened.

　　At 19: 00 on January 31st, CCTV News Network entered the "Aauto Quicker" short video community and began the normal live broadcast. Within 33 minutes of the first live broadcast, the cumulative number of viewers was nearly 20 million. Since February 1st, "News Network" has been broadcast live on Sina Weibo, with a cumulative audience of 17.658 million, with an average daily audience of 1.358 million. In addition, CCTV news official Weibo initiated the topic of "real-time broadcast of joint prevention and control of epidemic situation", which was read 3.36 billion times and discussed 374,000 times, with a maximum reading of 608 million times in a single day. The topic of "common war and epidemic" has been read 6.07 billion times, discussed 1.55 million times, and the highest reading volume in a single day is nearly 870 million times. Through the way of integrated communication, the mainstream media has exerted great influence among young people and achieved the communication effect guided by public opinion.

　　3. Storytelling: Reflect the people’s determination and deeds in fighting the epidemic.

　　"People-centered" is an important working principle of the party’s news and public opinion work. In the report on the fight against the epidemic in COVID-19, the reception desk pointed the lens and microphone of news reports at the people’s anti-epidemic actions. By recording touching stories and accumulating ordinary materials, it told the stories of people around us and described the greatness of ordinary people, conveyed the warmth of humanity and humanistic care behind the severe epidemic, and showed the spirit of the people of the whole country to unite as one and help each other in the same boat.

　　On January 29th, the Voice of China, the Central Broadcasting Station, launched the special program "Diary of an Angel". The content of this program comes from angels in white who are facing the COVID-19 epidemic and racing against death. It records the daily work of front-line medical staff in the form of voice self-report and first-person perspective. Angel Diary broadcasts an episode every day, and at the same time, it is launched on Himalayan FM audio platform, and published on Voice of China Weibo and WeChat WeChat official account. The program gives full play to the voice advantage of broadcasting, and spreads the positive energy story of fighting the epidemic with a keen perspective and delicate brushwork. According to the data, its single item in Weibo received the highest praise of 19,000 person-times, and the cumulative reading volume of WeChat WeChat official account exceeded 344,000 person-times.

　　In addition, since February 11th, News Network has launched a column "A Line of Anti-epidemic Groups" to report the effectiveness of joint prevention and control measures by various departments in various regions and tell touching stories about the front line of anti-epidemic. The book "Wuhan at Zero, Here are Stories You Don’t Know" by feature story of the Central Broadcasting Corporation truthfully records the voices of people in Wuhan in the middle of the night and bears witness to the determination and persistence of people from all walks of life. By reporting the great love and responsibility of front-line workers, the mainstream media has established an emotional bond for the people to overcome the difficulties together.

　　03

　　Stabilizing People’s Heart: Facing the Social Concern of Major Public Emergencies

　　1, timely counseling to resolve the crisis of public opinion.

　　The prevention and control of the epidemic situation in COVID-19 is all-round. In the field of news and public opinion, the first problem is to face and promptly dispel the possible public opinion crisis. The so-called public opinion crisis refers to the phenomenon that public opinion is at a difficult juncture because unfavorable public opinion occupies the central position in the public opinion field. In order to avoid and prevent the public opinion crisis and smoothly resolve the contradictions and problems caused by unexpected events, it is necessary to open the way, promptly guide and master the initiative.

　　After the occurrence of major public emergencies, the news media should fully predict the current public opinion environment, and make adjustments from the perspective of overall information dissemination, ensure the expression of opinions of the masses, reflect their voices, channel negative and negative public opinion, and encourage and advocate positive public opinion.

　　The outbreak of the COVID-19 epidemic coincided with the Chinese Lunar New Year, so the festive atmosphere became heavy, and the people’s life focus shifted to preventing and controlling the COVID-19 epidemic and ensuring life safety. In this public opinion environment, the reception desk immediately made adjustments, and the 2020 Spring Festival Gala broadcasted a scenario report program "Love is a Bridge" with zero rehearsal. Through the form of scenario narration, it showed the touching scene of Wuhan people facing up to the sudden COVID-19 epidemic and the medical staff selfless treatment.

　　Later, in the recording of the Lantern Festival special program, we dug deep into the first-line story of epidemic prevention and paid tribute to the "most beautiful retrograde" who silently contributed to the epidemic prevention work, showing the great cohesion of the Chinese nation and the spiritual strength of the people of the whole country to work together to overcome difficulties, which was well received by the audience.

　　According to statistics, as of 10: 00 on February 5th, the epidemic news materials released by CCTV International Vision and the press conference signals held by state authorities were selected and broadcast by 1,721 overseas TV stations or channels in 112 countries and regions, including Fox and BBC, for more than 362,000 times, which won wide respect and support from the international community.

　　2. Relieve public panic.

　　After the outbreak of the epidemic in COVID-19, especially at the initial stage of the outbreak, the public was in a state of panic due to the fact that the focus of the epidemic has yet to be scientifically studied, the situation of epidemic spread is grim, the effect of epidemic prevention and control has yet to be observed, and the drugs for treating and preventing the epidemic have yet to be developed. The public’s panic is manifested in various ways, such as the spread of rumors and rumors, weak awareness of scientific prevention and group prevention and control, and panic buying of masks and medical supplies in some areas. During the prevention and control of COVID-19 epidemic, it is very important for the mainstream media to play the role of public opinion guidance to alleviate public panic. Previous studies have shown that if we can correctly use the guiding function of the mainstream media, we can promote the original absurd rumors to become a "pedal" for people to understand the truth and scientific knowledge.

　　On the basis of interviewing authoritative sources and releasing authoritative information on epidemic prevention and control, the Headquarters also launched a series of promotional videos in conjunction with the Propaganda Department of National Health Commission to popularize the knowledge of COVID-19 epidemic prevention and guide the public to enhance their awareness of self-prevention. Each of these popular science videos is about 1 minute long, which effectively and conveniently spreads the practical operation and prevention and control concepts of legal prevention and control, scientific prevention and control, and group prevention and control, and the communication effect is good. Up to now, the series of public service short films have landed on nearly 400,000 digital screens in 50 cities across the country, playing circularly at major airports, stations and ports, and landing in business districts, communities, enterprises and universities in Beijing, Shanghai and other cities.

　　In the communication environment of media convergence, the new comprehensive audio-visual media flagship "Central Video" 5G new media platform newly built by CCTV based on new technologies such as "5G+4K/8K+AI" was officially launched not long ago, which was put into the prevention and control propaganda of the COVID-19 epidemic. CCTV, the main station, opened up "War ‘ Epidemic ’ The topic "Frontline" includes vlog real shooting, exclusive interview, scientific inquiry, suggestions, real-time panorama and other sections. Record the true story of the "epidemic" front line, follow up the latest progress of experimental research and development, and introduce the knowledge of epidemic prevention science in the form of short video; "CCTV News" broadcasts "Common War" 24 hours a day, and works with hundreds of millions of viewers to supervise, watch, accompany and guard the cloud.

　　On the evening of January 27th, CCTV opened a 24-hour live broadcast port, and started the "slow live broadcast" of the construction of Huoshenshan Hospital and Thunder God Mountain hospital through the 5G+ optical fiber dual Gigabit network, and multiple aircraft seats presented live real-time pictures around the clock. Without the host, commentary and editing and packaging, it attracted nearly 120 million online "cloud supervisors". The series of live broadcasts were broadcast on 11 online platforms, including Tencent News, Today’s Headlines, Phoenix News, Youku and Wo Video. The total number of viewers exceeded 15 million and the number of interactive comments exceeded 13,000. The series live broadcast and slow live broadcast are broadcast on CCTV News client, @ CCTV News Weibo, CCTV Video client and Tik Tok, Aauto Quicker and Betta Fish. Among them, only the short video of "Tik Tok" was watched by more than 55 million people.

　　以上这些举措，不仅调动了人民群众在新冠肺炎疫情防控中的主动性和参与感，而且通过节奏相对平缓的“慢直播”，让人民群众在高强度、快节奏的信息环境中缓解焦虑心态，纾解恐慌情绪。

　　3、开展建设性新闻舆论监督

　　习近平总书记指出：“这次疫情是对我国治理体系和能力的一次大考，我们一定要总结经验、吸取教训。”“在疫情防控工作中，有些地方出现了形式主义、官僚主义现象。”习近平总书记还强调，“要多层次、高密度发布权威信息，正视存在的问题，回应群众的关切，增强及时性、针对性、专业性，引导群众增强信心、坚定信心，着力稳定公众情绪。”在新冠肺炎疫情的防控过程中，主流媒体积极回应公众关切、反映在治理过程中特别是疫情防控工作中存在的问题，发挥新闻媒体的建设性舆论监督功能，推动防控疫情工作的开展。

　　On January 29, the Central Steering Group sent an inspection team to Huanggang City, Hubei Province, where the epidemic was serious, for supervision and verification. CCTV reporters covered the whole process. In the report, the working ability of the person in charge of the local competent department was questioned. After the news broadcast, the role and effect of public opinion supervision were produced, and the director of the health and health commission in Huanggang City was immediately dismissed. In the supervision of news and public opinion, the mainstream media always adhere to the problem orientation, which can neither make a mountain out of a molehill to cause panic, nor make a mountain out of a molehill to make the work lax. We should correctly carry out constructive public opinion supervision, meet the audience’s higher-level pursuit of information disclosure in the all-media environment, and promote the solution of problems in the prevention and control of epidemic situation in COVID-19.

　　The whole people participated in the war against the COVID-19 epidemic, and the effect was obvious. With the unified and centralized leadership of the CPC Central Committee, the mobilization and participation of the whole society, and the comprehensive strengthening of prevention and control, the battle of epidemic prevention and control will surely win the final victory. At the critical stage of epidemic prevention and control, the authoritative mainstream media, represented by the Central Radio and Television General Station, adhered to the duty and mission of news and public opinion work, gave full play to the authority and professionalism of the mainstream media, grasped the principle of "time and effect" and carried out news and public opinion work "people-centered", which unblocked information, enhanced confidence and stabilized people’s hearts.

　　The author of this paper is Gao Xiaohong, Minister of Journalism and Communication at China Communication University, and distinguished professor, a Changjiang Scholar at the Ministry of Education. Cai Yu is a Ph.D. student at China Communication University, originally published in the third issue of China Broadcasting in 2020.