＂China YOUNG Project＂ theme song MV released, 100 struggling young people pay tribute to shining youth
2019 is a year of epochal significance. In order to carry forward the spirit of the May 4th Movement and celebrate the 70th anniversary of the founding of New China, CCTV, under the guidance of the Central Cyberspace Administration of China, jointly planned and launched a large-scale all-media action "China YOUNG Plan" with the Central Committee of the Communist Youth League. On the 4th, "CCTV Youth" officially announced positive energy young actor Di Lizheba as the initiator of the plan, and the theme song "Upward Light" sung by her heart was also launched on major music platforms. This morning, the inspirational theme song MV of Super Combustion was officially released. Struggling young people from different industries and with different identities appeared neatly. In the camera, they were full of vigor, sticking to the ideal moment and fighting hard for tomorrow. Throughout 2019, CCTV’s "China YOUNG Program" will take "Youth China" as the core, pay tribute to the new era with the shining youth of 100 young people, and continue to carry out in-depth and down-to-earth theme activities with the May 4th Youth Day as the starting point to spread the Chinese youth style in the new era to the world.
The theme song MV was officially launched, and Di Lizheba performed it with love
On the 4th, the theme song sung by Di Lizheba attracted widespread attention as soon as it was launched, and its lively style and inspirational lyrics won praise from the audience.
Today, the mv of the theme song "Upward Light" was also released heavily. Di Lizheba sang in a full state of youthful vitality. When the song was performed to "ride the wind and waves, spread her wings", she faced the camera with a confident light in her eyes. Throughout the mv, whether it was the enthusiastic and playful singing or the smile that gradually bloomed with the tune, Di Lizheba perfectly interpreted the youthful gesture of young people in the new era moving forward for their dreams in her own way.
Young actress Di Lizheba has been known to the audience with a positive and sunny image since her debut. She takes every work and every role seriously, and constantly tries new fields to challenge the unknown self. Optimistic and enterprising, as the initiator of the "China YOUNG Project", she will present a more youthful face, inspiring millions of young people with her voice, and forging ahead for her brave and passionate dreams.
Hundreds of young strivers demonstrate their shining youth and lead the inspirational spirit of the new era
In addition to Di Lizheba’s interpretation, the MV also recorded the youthful style of hundreds of young strivers from different industries who fearlessly pursued their dreams. No matter what position they are in the society, they all love their jobs, know the difficulties and not be afraid of difficulties, know the hardships and not be afraid of hardships, shoulder heavy burdens, down-to-earth, and always insist on fighting for their dreams.
Although they are young, they have lofty "ambition" and ambition. Young football players, who take guarding the "gate of the country" as the ideal goal of life; young firefighters, who become strong guardians of life in an emergency; radio hosts, who warm countless passers-by on the journey with their voices; emerging architects, who want to reinvent the new Chinese architectural style; young fashion designers, who want to bring Chinese elements to the international fashion stage… These young strivers, with clear goals in mind, have the courage to take responsibility, dare to challenge, and be willing to contribute, have been working tirelessly for the fiery dream and never back down.
The story of the struggle of the young people is inspiring and moving, just like the lyrics, "Sing all the way, all the way up, I will definitely arrive, where my heart wants", although the road to struggle is not without bumps, but young people as long as they give it a go, move forward bravely, have light in their hearts, and will definitely reach the other side of their dreams! The more upward, the more light!
"China YOUNG Plan" runs throughout the year, and the communication strategy is carried out in all directions
The theme song "Upward Light" mv was not only released on Weibo, but also simultaneously launched on Tencent Video, Cool Video, Douyin, Kuaishou, etc. In addition, the "China YOUNG Plan" will also cooperate with Dragon TV and media platforms to build a full-category product cluster with new technologies, new media and new forms such as 4K + 5G + AR, and combine online program guidance and offline interaction to attract attention from all circles to the youth group and spiritual outlook through traditional media and new media.
In addition to the May 4th Youth Day, CCTV will also carry out in-depth "China YOUNG Project" activities during the graduation season, National Day and other stages. During the graduation season, CCTV will start the "Youth Sample Documentary Video Action", selecting 10 outstanding college students and emerging directors, using their documentaries to show the confusion and dreams, choices and missions of contemporary youth, and to show a hundred kinds of youth and a hundred kinds of struggles from the unique perspective of "Youth Meets Youth". During the National Day period, CCTV will invite different groups of people to the stage, and use nine original speech sharing sessions "Sound" to show the public the spiritual outlook of Chinese youth who have participated in world change and made applause achievements, and to model the Chinese youth. Using documentaries, TED talks, and other methods that are familiar to young people today, we will go deep into the youth group, and implement the "China YOUNG Plan" step by step at various stages. CCTV strives to speak for young people from a youth standpoint.
On the centenary of the May 4th Youth Day, the theme song mv of the "China YOUNG Plan" served as a warm encouragement for the young people, calling on the new generation of young people to move forward. "The more upward, the more bright", young people, only by moving forward bravely can they live up to themselves, live up to their youth, and live up to their dreams. China’s new youth, struggle has strength!