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Many netizens left messages and wanted to see it. Today it came. The following small series will tell you in detail.

Let’s take a look at the appearance of Mercedes-Benz GLC AMG. The front of Mercedes-Benz GLC AMG adopts a very atmospheric design, which is very recognizable. Coupled with headlights, the design looks very young. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing and so on. Come to the side of the car, the car body size is 4749MM*1938MM*1640MM, the car uses avant-garde lines, the car side looks very handsome, with large-sized thick-walled tires, it looks full of sports. Looking back, the rear of the car looks lovely, the taillights show a lovely design style, and the overall shape is still very attractive.

Sitting in the car, the interior of Mercedes-Benz GLC AMG looks very sharp, which better enhances the cool feeling. The steering wheel of the car is very in line with the interior style, made of genuine leather, and the shape is very fighting. Take a look at the central control, which is decorated with an 11.9-inch central control screen, which makes the interior style impressive and the overall design of the central control is remarkable. The dashboard and seats are equally eye-catching. The car is equipped with a capable dashboard and is full of technology. The car uses leather/suede mixed seats, equipped with functions such as electric adjustment with memory for the first and second seats, electric adjustment with memory for the seat, and seat proportion tilting, with exquisite materials and comfortable riding.

In terms of functional configuration, Mercedes-Benz GLC AMG is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

To sum up, the Mercedes-Benz GLC AMG introduced today not only has an eye-catching performance in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience.

Not long ago, GAC Toyota launched its own high-end flagship model-Toyota VISA (parameter picture). As a flagship SUV model with a higher positioning than GAC Toyota Willanda, the launch of VISA seems to announce the ceiling of GAC Toyota to a certain extent. So what about this ceiling product? We still have to find the problem from the product itself.

The price of Visa is between 216,800 and 303,800 yuan. This price range covers all the price blind spots of Toyota brand within 300,000 yuan, thus making up for the defect that the size of Willanda was not big enough before.

Of course, we still want to make it clear here that the overall dynamic performance of VISA and VIRANDA is completely consistent, and the consistency here is also reflected in the chassis, that is to say, GAC Toyota VISA and VIRANDA are the same in three aspects, but there are obvious differences in price.

If the appearance of Visa mainly makes up for the gap of higher-level products in size, then the author thinks that its appearance seems meaningless.

As a medium-sized SUV, the size of the VESA is 4780mm*1855mm*1660mm, and the wheelbase is 2690 mm. The only difference between the VESA and Willanda is that the length is 4665mm, the height is 1680mm, and the wheelbase of the two cars is the same. It can be concluded that the size advantage of the VESA is almost entirely reflected in the trunk.

What’s the point of such a spatial advantage?

Wilanda Fuel Edition Four-wheel Drive Deluxe Edition

Of course, in addition to not having too many advantages in space, GAC Toyota Vista also has a certain degree of reduction in driving modes. For example, it is also a four-wheel drive Extreme Edition model, and the 226,800 Willanda is equipped with six driving modes of "sports, economy, standard, comfort, off-road and snow", and there is also a steep slope descent function.

However, there is no cross-country and snow mode on the 268,800 V-4 Extreme Edition, and the steep slope descent function is also reduced. The lack of these functions is very regrettable for V-4, after all, the price is 42,000 yuan higher.

Needless to say, the performance of the overall comfort configuration of Whisa is relatively rich, especially the technology configuration, which is richer than that of Velanda. Relatively speaking, the configuration of 12.3-inch LCD dashboard, steering wheel heating, front wireless charging, etc., from the perspective of practitioners, the reduction of driving mode seems to be more useful than these seemingly fancy configurations.

Of course, there is still a big difference between the low-priced VISA and the high-priced VIRANDA.

From the overall configuration point of view, the entry-level model of Toyota Vista, first of all, is compared with the luxury model of 196,800 yuan Willanda. Willanda not only has the functions of the whole car seat belt not being reminded, front and rear parking radar, leather mixed seats, LED daytime running lights, waist two-way adjustment and so on, but also has practical functions such as satellite navigation and road information.

The picture shows the low-profile model of Highlander, which is basically the same as the entry-level version of Visa, for reference only.

On the other hand, VIA, the panoramic sunroof that can’t be opened, the 7-inch LCD dashboard, Carplay support, more charging interfaces, automatic folding of the exterior rearview mirror, heating, rear privacy glass and rain-sensing wiper are actually not as practical as we thought.

As the lowest equipped model, if you want these configurations of Willanda, you have to go to a higher price of 234,800 models, but the same configuration seems to have too many identical configurations compared with Willanda.

Generally speaking, the appearance of the low-profile model of the Visa makes the Highlander more worth buying, and the appearance of the high-profile model makes the Highlander more worth starting with. However, the positioning of the Visa product itself is very vague, and there is no obvious sincerity in configuration, and the space is stretched, which is repeatedly constrained by its own products.

At present, the phenomenon of involution is very serious. If you want to get rid of the product bondage caused by involution, you must launch more new products besides the existing products.

For a very vivid example, the launch of Tank 300 is a good medicine brought by Great Wall Motor in the face of the market with serious involution, and it has brought a crucial turning point for Great Wall Motor.

Although Toyota is the leader in the global automobile market, there are numerous automobile products. However, in the face of the China automobile market, it chose the simplest way to launch its own products-VISA did not bring substantial changes to the involution of GAC Toyota in the market.

This also reminds me that Wen Dali, executive deputy general manager of GAC Toyota, said not long ago that GAC Toyota will complete the sales of 1 million vehicles in 2022. The author is noncommittal about this. After all, the products inside GAC Toyota have already appeared serious involution.

Although Wen Dali handed over 840,000 vehicles in 2021, it is hard to say that without the credit of former executive vice president Li Hui, there are even rumors that Wen Dali, who was born in procurement, is weak in marketing skills. Without the road paved by Li Hui, there would be no smooth sailing for Wen Dali now.

If you want to break through the achievement of one million vehicles, you must make diversified changes in the models. At present, in addition to Willanda, Whisa and Highlander, Fenglanda has been introduced in the small SUV market to compete with C-HR, which is a small SUV itself.

As a result, there are many branches of power within GAC Toyota, and there are overlaps in product strength. It is difficult to get rid of the trouble of involution. The future of GAC Toyota is still uncertain and sales are difficult.

According to the sales of Link Center, 08 EM-P is expected to be listed in October. The new car will increase the power supply in the trunk, and be equipped with the sun visor and sunflower central control panel of the same model, and optional 20-inch wheels and white paint.

The cash LECK 08 EM-P was listed on September 8 last year, with an official guide price of 208,800-288,000 yuan. In April this year, Lectra 08 EM-P launched the 120-long battery life Plus version, and the starting price dropped to 195,800 yuan. According to sales, the comprehensive discount of cash 08 EM-P is generally between 40,000 yuan and 50,000 yuan.

According to the application information, the new 08 EM-P can be equipped with radar wheel eyebrows, car body with the same color roof, car body with the same color exterior rearview mirror, car body with the same color wheel eyebrows, rear upper camera, front through light, 3 camera trim panel and silver luggage rack.

The new 08 EM-P will continue to be equipped with a 1.5T plug-in hybrid system. The maximum power of the engine is 120kW and the maximum torque is 255N·m, matching with a 3-speed DHT gearbox, and the fuel consumption is 5.5L/100km under comprehensive working conditions.

　　Author: Lei Chen

　　Compilation of Luo Yifan and Li Yutong

　　"Xiaomi SU7 is conducting a comprehensive road test nationwide, and we are currently making final preparations for the listing of Xiaomi SU7."Lei Jun, chairman and CEO of Xiaomi Group (1810.HK), released Weibo on the evening of February 4th, saying that in order to concentrate more on the automobile business, he would leave the Xiaomi mobile phone conference temporarily, and Lu Weibing, president of Xiaomi Group, would also be the general manager of Xiaomi brand and give a lecture on the Xiaomi mobile phone conference.

　　Lei Jun said,In the future, the Xiaomi mobile phone conference will be given by Lu Weibing, and the first game will be Xiaomi 14Ultra.At the same time, the mobile phone business has always been the core business of Xiaomi, and he will continue to maintain enough energy input.

　　

　　Subsequently, Lu Weibing forwarded the above-mentioned Weibo and responded: "Thank you for your trust. Being the general manager of Xiaomi brand is a great responsibility and a glorious mission. We will go all out and make continuous progress in the established direction. Xiaomi 14Ultra released the meeting! " Up to now, the release time of 14Ultra has not been announced.

　　

　　(Source: Weibo screenshot)

　　According to official website of Xiaomi Group, Lu Weibing joined Xiaomi Group in 2019, and has been responsible for the sales management in China and the international department, as well as the creation of Redmi brand, product planning, production, sales and marketing. He is currently a partner and president of Xiaomi Group and concurrently serves as the president of the international business department, in charge of the mobile phone department, the ecological chain department, the household appliances department, the China district and the Indian district.

　　

　　In addition, Lei Jun also announced that Wang Teng would replace Lu Weibing as the general manager of Redmi brand. In September last year, Wang Teng returned to the headquarters after his rotation as the general manager of Xiaomi Henan Branch, and became the general manager of Redmi market and the spokesman of Redmi brand.

　　Complete the last link of the ecological chain

　　After several years of layout, internet technology companies have woven their own industrial ecological chains, driven by core technologies, and promoted the consumption cycle ability of all products.

　　In the eyes of the industry,Building a car by Xiaomi is expected to complete the last link in the Xiaomi ecological chain-a large mobile terminal, and become one of the most comprehensive manufacturers of intelligent mid-range ecological layout in the world.

　　In recent years, Lei Jun has shifted the focus of his work to the automobile business.

　　On March 30, 2021, Xiaomi officially announced the car. Lei Jun has made it clear that Xiaomi Automobile is the last major entrepreneurial project in his life, and he is willing to put all his reputation in life and personally lead the team to fight for Xiaomi Automobile.

　　In August 2021, Xiaomi Automobile held its first public event in Beijing, and released the design concept and technical route of Xiaomi Automobile. In January 2022, Xiaomi Automobile announced the construction of automobile factories in five places; In March 2022, Xiaomi Automobile released the first concept car "Xiaomi Automobile 1"; In August 2022, Xiaomi Automobile announced the completion of the A round of financing, with a financing amount of 10.8 billion yuan; In January 2023, Xiaomi Automobile announced that it would launch the first production car in 2024.

　　On December 28th, 2023, Xiaomi held the Xiaomi Automobile Technology Conference in Beijing, and Xiaomi CEO Lei Jun pre-released Xiaomi SU7 on the spot. The day after the appearance of Xiaomi SU7, Xiaomi Group officially signed a letter of intent for cooperation with the first batch of 14 sales and service partners at its Beijing headquarters.

　　On January 2nd, Xiaomi Auto officially announced the recruitment of Xiaomi Auto Sales and Service Integrated Store (2S) in 17 cities including Suzhou, Chongqing, Ningbo, Nanjing, etc., and the recruitment targets were the top 100 auto dealer groups or regional strong business partners. The channel mode of Xiaomi automobile is officially determined as "1+N" mode.

　　At present, the price of Xiaomi SU7 has not been announced yet. However, Lei Jun once made it clear: "Now the automobile industry is really rolling, but Xiaomi has grown from small to large and has never been afraid. Xiaomi SU7 currently has no rivals within 500,000, and there is no plan to launch Redmi car at present. "

　　Lei Jun will continue to build cars by immersion, paving the way for the commercialization of Xiaomi SU7. 21st century business herald reporter learned that the first floor of the building where Lei Jun’s office is located is Xiaomi’s global flagship headquarters, and Xiaomi SU7 has recently occupied the "C position" in the store, and sometimes some Xiaomi employees from other places stopped to watch and discuss.

　　

　　(Source: 21st century business herald reporter, photo taken on January 24, 2024)

　　Xiaomi automobile ecological chain chess game

　　On February 4th, a person close to Xiaomi Group told 21st century business herald that Xiaomi Automobile has a factory in Yizhuang, but there is no more information to disclose about the first car off the assembly line at present.

　　In fact, Xiaomi did not build a car in a day. Before the official announcement of building a car, as a new entrant to build a car,In the early stage, Xiaomi has begun to complete automobile-related technologies through investment and equity participation, and proactively laid out competitive focus areas such as smart driving.

　　According to Debon Securities, Xiaomi has laid out the whole automobile industry chain through Shunwei Capital, Xiaomi Changjiang Industry Fund and Xiaomi Private Equity Fund, covering the core smart car hardware fields such as on-board chips, lidar, visual sensing, intelligent cockpit, intelligent driving and power battery.

　　In the field of in-vehicle chips, in June 2020, Xiaomi Group participated in the A+ round investment of BYD Semiconductor; In October 2020, Xiaomi Group participated in the CMOS image sensor chip design company Sitway; In October 2020, Xiaomi Group participated in the A+ round of financing of Lingming Photonics, a 3D sensor chip manufacturer; In July 2021, Xiaomi Group participated in the strategic round of financing of Black Sesame Intelligent Technology, and led its C round of financing in September.

　　In the field of lidar, in January 2019, Shunwei Capital participated in the financing of Beixing Photon B+ round of lidar developer, and continued to participate in Beixing Photon C round in December 2022; In June 2021, Xiaomi Group led the investment in the D round of financing of Hesai Technology, and invested in the D+ round alone in November; In August, 2021, Shunwei Capital participated in the B+ round of financing of Tudatong, a developer of lidar intelligent sensing; In September, 2023, Xiaomi Group took the lead in the strategic round of exploration technology.

　　In the field of visual sensors, in July 2020, Xiaomi Group strategically invested in Chengrui Optics, a provider of optical products and optical solutions; In February 2021, Xiaomi Group invested in the MEMS sensor company Sirui Technology; In July 2021, Xiaomi Group participated in the C-round financing of French machine vision company Puno Freescale.

　　In the field of intelligent cockpit, in May 2016, Shunwei Capital and Xiaomi Group both participated in the A-round financing of Die Ya Information Technology, an in-vehicle intelligent hardware manufacturer; In April, 2020, Xiaomi Group invested exclusively in the B+ wheel of Botai Automobile Federation, a car networking enterprise.

　　In the field of intelligent driving, in January 2017, Shunwei Capital participated in the A+ round of financing of Chusu Technology, participated in its B round of financing in July 2017, and participated in the C round of financing in March 2021; In June 2017, Shunwei Capital participated in the A round of financing of Zhixing, and in April 2018, it participated in the B round of financing; In June 2021, Xiaomi Group led the D+ round of financing of Zongmu Technology; In July 2021, Xiaomi Group wholly acquired DeepMotion； for 77.37 million US dollars; In August 2021, Xiaomi Group took the lead in the Pre-A+ round of financing for geometric partners, and participated in its strategic financing in October 2021.

　　The field of power batteries relates to power battery manufacturing and battery upstream industrial chain. In December 2018, Xiaomi Changjiang Industrial Fund strategically financed Zhuhai Guanyu; In December 2020, Xiaomi Group participated in the PreA round of financing of AVIC Lithium Battery; In July 2021, Xiaomi Group participated in the financing of 10.28 billion yuan in the B round of Honeycomb Energy, and in August, it led the investment in the strategic financing of Ganfeng Lithium Battery.

　　Debon Securities Research Report predicts that under the blessing of a strong automobile investment ecosystem, everything is ready for the listing of SU7, and Xiaomi is expected to build a Xiaomi automobile technology tree and grow into another "catfish" of smart cars.

　　SFC

　　Editor of this issue Li Yutong Intern Song Jiayao

　　 21 jun recommended reading

From 1983 to 1990

　　In fact, as early as 1983, when the Series III had not been discontinued, its replacement model, the Land Rover 110, was introduced. The 110 figure represented 110 inches (2790mm). By 1984, a Land Rover 90 was added, with a wheelbase of 93.9 inches (2385mm).

　　Then in 1985, Land Rover launched the Land Rover 127 with a 127-inch (3226mm) wheelbase, and the awkward situation came.

　　In 1989, Land Rover sold models such as Range Rover, Discovery, and Land Rover 90/110/127, which puzzled many people because the 90/110/127 series had the same brand name.

　　In light of this, Land Rover has decided to rename the Land Rover 90/110/127 models to further standardize the division of its models.

● 1990-pr

　　In 1990, the name Defender () was officially established as an alternative name for the Land Rover 90/110/127 model, corresponding to the Defender 90/110/130. The meaning of Defender has two aspects, one is because the Land Rover off-road vehicle was widely popular with the military of various countries at that time, and the other is the hope that the Defender car series will continue to defend Land Rover’s important position in the global market.

　　Despite the name change, the Defender still maintains the Founder design of Land Rover 90/110/127. In fact, fundamentally speaking, it still retains many classic design elements of the ancestral Series I. In fact, since 1990, the Defender has basically not undergone major changes in appearance.

　　At the outset of the Defender’s launch, the car was powered by a 2.5-liter in-line four-cylinder diesel, earlier known as the 200TDi, which reached 80kW (108PS) and was 264N · m.

　　In 1998, in response to increasingly stringent emissions standards around the world, Defender replaced the previous diesel engine with a 2.5-liter in-line five-cylinder turbocharged diesel engine called the Td5. It is worth noting that on the occasion of the 50th anniversary of Land Rover in 1998, Defender also launched a special edition model equipped with the 4.0-liter V8 gasoline engine of the then Range Rover.

　　In the period 1997-2000, due to the acquisition of Land Rover, Defender also used a 22.8-liter inline-six gasoline engine with a maximum of 142 kW (193 PS) and a maximum of 280 N · m.

　　Then in 2007, due to the acquisition of the ill-fated Land Rover as early as 2000, Defender replaced the Td5 diesel engine with a 2.4-liter inline-four diesel engine from Ford in order to keep pace with emissions regulations.

　　In addition to the improvement in power, the guard has made few obvious adjustments to other aspects. The appearance is still square, and the details of the engine cover have a more obvious raised design, which makes its hard-line atmosphere even stronger.

　　In terms of interior design, despite the development of the times, the interior of the guard has also added comfort features such as air conditioning, but overall it is still mainly practical.

　　In terms of off-road performance, the guard still continues the tradition of hard-line off-road. The front and rear suspension structure and the unstoppable mechanical style are all classic elements of the guard in people’s hearts.

　　It is worth mentioning that, in fact, in 2004, the Guard was introduced to China, but the high domestic price has deterred many enthusiasts. You know, the Guard has always been positioned as a tool vehicle for rough work.

　　In 2011, Land Rover again revamped the Defender, but the focus of the improvement was still on power. The previous 2.4-liter inline-four-cylinder diesel engine was replaced by the 2.2-liter four-cylinder turbo diesel engine from Ford, with a maximum power of 90kW (122PS) and a maximum torque of 360N · m.

　　But the news of the Defender model change was not the most significant this year. The more significant news was that in the same year, Land Rover publicly admitted that as the Defender was gradually unable to keep up with the development of emissions and safety regulations, the company was working on a new car research and development project aimed at replacing the Defender. Based on this, Land Rover released a concept car called the DC100 in September of that year. However, the DC100 concept car was not recognized by fans, because there was hardly any trace of the Defender on it.

　　In the past 30 years since its listing, Harmony in the "old three samples" of Sina News has created a series of sales miracles in the China market. Today, the treasure knife is not old, and the monthly sales still exceed 10,000 and hit record highs. Perhaps, these two extremely successful products, together with the classic legendary models, will leave their own strong ink and light color in the world automobile development. Sina Auto:Virgo Lennon

　　However, just like the previously disclosed model, it has not been intoxicated with the existing achievements, but has been working closely with SAIC, constantly investing huge sums of money, and gradually making partial adjustments and improvements to Santana series models in response to market demand.

　　Throughout the country, Santana, Santana 2000, Santana 3000, Santana VISTA Zhijun, and even the new Santana 4000 to be launched in the future and generally, will arouse the enthusiasm of domestic consumers. Santana models in China in the past dynasties are basically the same except for their similar appearance.

　　Belonging to the sixth generation Passat, just as the new Jetta imitates the front face of the sixth generation, Santana VISTA’s air intake grille and bumper shape are also similar. Although we have only got the parameters of Santana’s new development, according to the experience of Volkswagen’s model upgrade in the past, especially Santana’s car series, it can be predicted that Santana 4000 (or maybe Santana 7) may be close to the new Passat car series in the future, but the main structure of the model will not change much.

　　According to the latest vehicle declaration data, the new Santana has not only changed its appearance, but also been upgraded. Moreover, after the merger of SAIC and Nanqi, the importance of this model has decreased, and the new generation of Santana VISTA production base will soon be transferred from Shanghai Anting Luopu Road to Nanjing.

　　Santana and Santana 2000~3000 series engines are both 1.781 liters. In the past 30 years, the old engine block and structure have remained unchanged except for the EFI modification at the end of the last engine. Over the years, although the models have evolved from AFE and AYJ to BSA and BKT respectively, the performance has not improved at all, and there are still only poor 70KW and 74KW. Sina Auto:Virgo Lennon

Disclaimer: Sina. com’s exclusive manuscript, please indicate the source.

[car home Jiangmen Preferential Promotion Channel] Good news! Our preferential activities are in full swing in Jiangmen, with the highest discount reaching an astonishing 143,000 yuan and the lowest starting price only 335,000 yuan. If you are interested in this luxury electric car, you may wish to click "Check the price of the car" in the quotation form to get a higher discount.

The front face design of Mercedes-Benz EQE adopts a family-style closed air intake grille, which is simple and full of scientific sense. The body lines are smooth, and the overall style is elegant without losing the sporty atmosphere, showing a sense of modern luxury.

Mercedes-Benz EQE has a body size of 4,969 * 1,906 * 1,514 mm, a wheelbase of 3,120 mm, and front and rear wheel tracks of 1,639 mm and 1,650 mm respectively, providing spacious and comfortable interior space. The side lines of the car body are smooth and elegant. With the 19-inch rim, the rim adopts a unique design style, and with the 235/50 R19 tires, it creates a fashionable and dynamic appearance.

Mercedes-Benz EQE’s interior style is both luxurious and scientific, and the overall design is simple and atmospheric. The center console is equipped with a 12.8-inch high-definition touch screen, supports voice recognition control system, and can easily operate multimedia system, navigation, telephone, air conditioner and skylight. The steering wheel is made of leather, equipped with electric up-and-down and forward-and-backward adjustment functions, which is convenient and comfortable to operate. There are 3 front and 2 rear Type-C interfaces in the car, which is convenient for passengers to charge and connect equipment. The seat is made of imitation leather. The main and auxiliary seats have the functions of front and back adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment, waist support (4-way) and so on, and support heating and ventilation. The driver’s seat and co-pilot seat are also equipped with electric seat memory function, which is convenient for drivers and passengers to adjust their seats to the right position. The rear seats support proportional tilting, providing more storage space. The front seats are also equipped with wireless charging function, which is convenient for passengers to charge their mobile phones.

Mercedes-Benz EQE is equipped with a powerful motor with a maximum power of 215 kW and a maximum torque of 556 Nm, which provides excellent acceleration performance and driving pleasure for the vehicle.

The evaluation of EQE’s appearance is quite high. He mentioned: "The appearance is novel, and I still like it. This appearance will not be out of date for at least 5 years. Many people say that EQE’s appearance is too round, and it depends on the individual. " His evaluation shows EQE’s unique design style and its lasting charm in appearance.

1905 movie network news A few days ago, the movie was showing! The film is directed by,, starring,, and starring in friendship. Through a sketch of the ups and downs of the life of Yu Tie (played by Bao Beier), the film presents the most authentic and lively northeast rivers and lakes and northeast customs to the audience, and shows the warmth of Yu Tie’s brave pursuit of love and his family’s daily life to the fullest.

On November 1st, the film released the movie episode "I can’t resist your face" MV sung by Bao Beier, which incorporated Yu Tie’s undying love for Jin Jiali into the notes, making people cry. Since the film was customized, it has attracted the attention of many viewers. After it was launched, it triggered widespread discussion on platforms such as Tik Tok and Weibo, especially the video of crying while eating at Tietie, which made many netizens call it "Defensive" and the popularity of the whole film soared.

The movie "Love Brother in the Northeast" tells that in Harbin in the late 1990s, young Yu Tie (Bao Beier) fell in love with the borrower’s daughter Jin Jiali (Liang Songqing) at first sight when collecting debts, so he launched a fierce pursuit offensive against his old sister, but an accident happened when he was about to impress the goddess … … Yu Tie was set up by a social elder brother who was soft in heart and treated his emotions seriously with the appearance of "big slag smell". After the film went online, there were countless circles.

The movie episode MV "I can’t resist your face" released this time will integrate Yu Tie’s feelings for Jin Jiali into the notes. The phrase "You seem to have never seen me before, just let my dream become empty" sings Yu Tie’s voice, and many netizens commented "I am distressed by the iron" after watching the MV. Through the image language and the design of the details of their interaction, the film presents the undying love of Yu Tie and Jin Jiali to the audience delicately, and the open ending at the end of the film also leaves the audience with infinite reverie — — Jin Jiali wears a ring on the ring finger of her right hand. Some netizens think that she wore a ring for Yu Tie, and some viewers think that this is Jin Jiali’s last words to listen to Yu Tie and find her lover again.

In addition to vividly describing the love between Yu Tie and Jin Jiali, the movie "Northeast Love Brother" also shows the affection and fetters of Yu Tie’s family incisively and vividly — — The brotherhood between Yu Gang (Qiao Shan) and Yu Tie, and the affection between Yu Tie and his father are all touching. In particular, the scene in which Yu’s father thought that Yu Tie had made a mistake and knelt down at the police station, as well as the crying of Yu Gang and his daughter-in-law when they received the light box of the hair salon sent by Yu Tie, all aroused the resonance of netizens: "Amnesia took away a lot, but it could not take away his father’s instinct to love children." "When my grandfather died, my mother cried like this." The film refines people’s daily experiences in love, affection and life for more than 100 minutes, so everyone can find their own shadow more or less from the film.

Yesterday, Xiaomi Group released its highly anticipated first-quarter performance report on the Hong Kong Stock Exchange.

The report, like a sharp knife, mercilessly reveals Xiaomi’s dilemma as a "technology" company:In addition to the profit growth and gross profit margin squeezed out by reducing various costs, almost all key indicators have declined at a high level.

The report shows that Xiaomi Group’s revenue in the first quarter of 2023 was only 594.77 billion yuan.It has decreased by an astonishing 18.9% year-on-year.

This means that compared with 733.52 billion yuan in the first quarter of 2022, Xiaomi Group’s revenue has shrunk by more than 13.8 billion yuan. If the time is longer, from the first quarter of 2021, Xiaomi camp will shrink by 30 billion yuan.

In other words,From nearly 90 billion in a single season to below 60 billion now, Xiaomi only took three years.

If we look at its profit source again, we will find Xiaomi’s embarrassment as a "technology" company:

Hardware business (mobile phone +IOT) profit: 400 million; The profit rate is 0.8%;

Mobile phone business profit:-200 million; Profit rate-0.6%;

IOT business profit: 600 million; The profit rate is 3.9%;

Internet business profit: 3.9 billion; The profit rate is 55.4%;

Did you find out?All the businesses add up to a fraction of the Internet business (mainly Internet finance).

In other words,Xiaomi constantly emphasized that "making mobile phones, we don’t make money" turned out to be true.

What’s even more frustrating is that,Even if the net profit of the mobile phone business is negative, the decline in Xiaomi shipments is greater than the decline in global smartphones.

The financial report shows that in the first quarter of this year, Xiaomi’s smartphone business revenue was 35 billion yuan, a year-on-year decrease of 23.6%.

Global smartphone shipments were 30.4 million units, a year-on-year decrease of 21.1%.

In terms of sales volume, in the first quarter of this year, Xiaomi’s global smartphone shipments were 30.4 million units, a year-on-year decrease of 21.1% compared with 38.5 million units in the same period last year.In other words, Xiaomi’s mobile phone shipments decreased by more than 8 million units year-on-year.

Specifically,Xiaomi’s "basic disk" mobile phone business is underperforming the broader market.

In addition, Canalys data also confirmed this view. In the first quarter of this year, global smartphone shipments decreased by 13.3% year-on-year, while Xiaomi decreased by 21.1% year-on-year.

Then, Xiaomi, the once great ship, is facing a violent swing, which inevitably makes people think:In this fickle business world, can it maintain its former glory?

01

When Huawei was in trouble, Lei Jun said that the task of impacting high-end was "I will come"!

Three years have passed, what’s the situation?

Objectively speaking, the customer unit price of Xiaomi has actually improved year-on-year, but compared with the previous month,The same configuration, the price is still "the lowest".

According to the financial report data, the average shipment price of Xiaomi smartphones in the first quarter was 1,151 yuan, which means that Xiaomi’s smartphone business is still dominated by thousand yuan machines, or the background color of thousand yuan machines.

What is more pessimistic is that in the same period last year, the average shipping price of Xiaomi mobile phone was 1189 yuan, which means that this year, the average shipping price has also dropped.It decreased by 3.2%.

The gross profit margin of other sectors is not high, for example, the gross profit margin of IoT and consumer products is 14.3%, and the overall gross profit margin is only 16.8%.

To sum up,We will find that Xiaomi is shouting "high-end" on the surface, but the actual operation is still "price war".

"Cost-effective" is firmly engraved in Xiaomi’s gene. On the basis of such brand tonality, "high-end" seems to be a strange circle.

In fact, whether a mobile phone can be called "high-end" is not just a matter of piling up hardware and building a cost-effective ratio, but a matter of "comparison".

Imagine that when consumers have experienced the high-end mobile phones of Apple, Samsung and Huawei, the operation is silky, the display is exquisite and the ecology is complete, then let them return to a relatively "cottage" experience, especially after the endless advertising pop-ups and inexplicably installed apps. Is it possible?

This is also the fundamental reason why Xiaomi’s "high-end" has entered a strange circle, consumers do not recognize it, and the capital market also expresses doubts.

02

In addition, the ecological chain created by Xiaomi has fallen into a bottleneck, which is also a microcosm of China brand’s pursuit of "big and complete".

Xiaomi’s eco-chain business is one of the core competitiveness of Xiaomi Group. Since Xiaomi went public in 2018, it must be mentioned at every conference. At present, Xiaomi has invested in more than 320 IoT eco-chain enterprises.

In addition, the richness of Xiaomi’s IoT and consumer products is eye-opening, except for digital home appliances, even pillows, towels and curtains have been covered.

From this, we can also find that Xiaomi is indeed a very complicated brand. It started with mobile phones. On the one hand, it is not like Apple and Huawei’s "unique skills" in scientific research and innovation on chips and systems; Unlike Samsung, it has "unique skills" in hardware; It’s even less like ov ploughing channels. ……

It is more like a platform, a left-handed supply chain, a right-handed consumer, and then it is filled with "small loan advertisements".

From mobile phones to patch panels, from bags to toothbrushes, from Valentine’s Day gifts to children’s toys. …..

However, it must be said that this "big and complete" business model is entering a bottleneck. Xiaomi’s financial report in the third quarter of last year showed that the revenue of IoT and consumer products business representing Xiaomi’s ecological chain fell by 9% year-on-year.

In fact, the fatigue of Xiaomi’s ecological chain has already appeared. On the one hand, in 2017, the revenue growth rate of Xiaomi’s IoT and consumer goods reached 80%.But in 2020, the growth rate of this business has dropped to 8.6%..

On the other hand,Xiaomi investment enterprises are declining in both quantity and quality.

The most important thing is that more and more Xiaomi eco-chain enterprises are trying to get rid of the influence of Xiaomi, create their own brands and improve profit margins.

This situation is still caused by the cost performance.

Xiaomi Group quickly built a complete ecological chain for itself through "investment+incubation", but at the same time, it was too "cost-effective", which led to the rapid growth of incubating enterprises and low gross profit margin.

Many Xiaomi’s supply chain enterprises laugh at themselves, earning "hard money" and choosing "solo flight", such as:

Cooperate with Xiaomi to move the purple rice of power supply and launch its own brand ZMI；; Roborock launched its own brand product S5 series of stone sweeping robot.

In this context, it is an inevitable choice for enterprises supported by Xiaomi to "millet".This has led Xiaomi to build its own supply chain or choose to support more "weak" enterprises.

This has led to the decline of the eco-chain business in the context of Xiaomi’s pursuit of "cost performance".

03

In addition, compared with Lei Jun’s high-spirited expression, "I will put all my reputation in life and personally lead the team to develop and manufacture Xiaomi cars."

Two years have passed, and there is no news about Xiaomi’s auto business.

However, it must be mentioned that the increase in R&D expenses of Xiaomi in the first quarter was mainly due to the increase in R&D expenses related to innovative businesses such as smart cars.The specific data is that the company’s innovative business expenses such as automobiles reached 1.1 billion yuan.

In addition, Wang Xiang, the president of the group, also revealed that Xiaomi’s total investment in building cars reached 1.865 billion yuan, of which the expenditure on innovative business such as smart cars reached 829 million yuan in the third quarter.

Investing a lot of money has created a huge amount of "gimmicks", which has attracted a lot of attention. At present, no results have been seen, which is obviously "playing big".

It is no small harm to Xiaomi’s own morale, consumer confidence and investors’ expectations.

In summary

We will find that although Xiaomi emphasizes "high-end" and "overtaking in corners" more and more, it seems to be more and more addicted to "cost performance". In the pursuit of large and comprehensive scale effect, the stall is getting bigger and bigger, and the business is becoming more and more diversified, but it is also increasingly unclear about the direction. ……

This also led to the bottleneck of Xiaomi’s business. Investors voted with their feet and fell into the embarrassing situation of being ridiculed by rice noodles as "a camera blows for one year".

In fact, consumers don’t want much, unique experience and persistent brand trust, which are real hard work and need time to verify.

Of course, Xiaomi’s story is not over yet, and suspense still exists. How to deal with the increasingly cruel market competition and how Xiaomi will rise will become the focus of the future.

Although Xiaomi said that he wants to lay out the "AI ecology", is this a "hot spot" or a "real investment"? At present, we still need bullets to fly for a while.

However, I still hope that Xiaomi can focus on its main business, adhere to everything in order to "enhance the consumer experience" and make Xiaomi mobile phone a business card made in China. Only in this way can it be stable and far-reaching.

1905 movie network news Organized by the movie channel, Jackie Chan and other 100 stars initiated and participated in the "Fight Against Poverty — — The "Starlight Action" public welfare project officially launched its third stop in Jiangcheng Hani and Yi Autonomous County, Yunnan Province. Jiangcheng County is located in the south of Yunnan, which is named after Li Xianjiang, Man Laojiang and Meng Yejiang. It also borders Vietnam and Laos, hence the saying that "one city connects three countries".

On September 15th and 16th, the project team led by Cao Yin, director of the program center of the film channel, and the actor Huang Xiaoming’s team will complete the poverty alleviation research activities here. The research work of this trip is mainly divided into three parts: visiting the trail of Asian elephants to find a way to get along with each other, visiting poor families in the whole wasteland, and conducting on-the-spot and detailed investigations on the local tea industry.

This "fight against poverty — — The poverty alleviation research of Starlight Action focuses on ecological poverty alleviation and industrial poverty alleviation, and discusses the benign interaction between ecological protection and economic development. The arrival of the team has been warmly welcomed by the local people. The Propaganda Department of Yunnan Provincial Party Committee and Pu ‘er Municipal Party Committee and Municipal Government attached great importance to it. They said, "Fighting poverty — — It is a good thing that "Starlight Action" focuses on local problems, attracts social attention with the help of the influence of stars, publicizes local characteristic industries and inspires people.

　

Huang Xiaoming explores the tracks of Asian wild elephants on the spot.

Name the newborn elephant baby "Nuannuan"

　

After carefully reading "The Battle against Poverty — — After the information provided by the advance team of "Operation Starlight", Huang Xiaoming chose the "wild elephant" in Jiangcheng, Yunnan Province as the research direction of precision poverty alleviation. In addition to the natural protection value of this precious and rare wild animal, Huang Xiaoming thinks that perhaps through field visits, we can further explore the eco-tourism resources and help the local people find a unique way out of poverty.

In fact, nearly a quarter of the Asian elephants in the world live in Jiangcheng. Although they are very cute as rare animals, they trample on food in the process of migration and foraging, threatening the personal safety of villagers, and indeed bringing troubles to the local government and villagers. How to protect human life and production resources while protecting Asian elephants? How people and elephants live in harmony is also the answer that Huang Xiaoming wants to pursue in this trip.

On the morning of September 15th, the poverty alleviation research team set out for Dajiaoshu Village, Kangping Town. Soon after getting off the bus, Huang Xiaoming and his party passed a field with signs of destruction. According to the inspector of the same trade, three or four days ago, a group of wild elephants "passed by" from here, gnawing the corn planted by fellow villagers, leaving big footprints on the land on both sides. Following the footprints, Huang Xiaoming felt even more distressed when he saw the trampled farmland, and repeatedly apologized to the villagers for the elephant. The elder sister of the villagers on the side said with open mind, "Although I am very distressed and even a little scared, there are so many wild elephants living here, which also shows that our environment is good, and these elephants look particularly simple and honest."

Huang Xiaoming was very moved by the villagers’ love for elephants, but he was still very concerned about whether everyone’s life and property safety had been effectively guaranteed. At present, the local authorities have strengthened the early warning and monitoring of the whereabouts of wild elephants. In addition to timely issuing notices through WeChat and other communication methods, each village group has also installed high-pitched broadcasts to timely notify the villagers to protect their personal safety.

According to the inspector’s 24-hour careful monitoring, they found that there were 23 wild elephants near the villagers’ group recently. Along their tracks, Huang Xiaoming and the research team further explored the mountains along the road. With the help of drone equipment, they successfully monitored this group of wild elephants under the canopy. At the sight of the picture, Huang Xiaoming could not but let out a scream.

In the lens, elephants are playing and foraging in the Woods. According to the drone aerial photographer, most of the elephants are females, and several males often struggle for higher ethnic status. Huang Xiaoming listened to the introduction of the aerial photographers with relish, and under the guidance of professionals, he personally piloted a drone for observation. In the process, he also found a baby elephant playing under his mother’s stomach. This is a little male elephant, which was just born four months ago.

The inspectors warmly invited Huang Xiaoming to give the baby elephant a name, which made him both surprised and caught in a little tangle. After thinking about it, Huang Xiaoming chose the name "Nuannuan", which is the deepest feeling he got from the local people after he came to Jiangcheng — — Simple, kind and warm, including in the face of wild elephants, these villagers also chose tolerance and protection, which made Huang Xiaoming very touched.

After following up for a certain distance, Huang Xiaoming and the team did not continue to approach the wild elephant for the sake of protecting the safety of the wild elephant and the personnel themselves. The data shows that in recent times, the distance between people and elephants did not exceed 100 meters. The good ecological environment and rare wild elephants made Huang Xiaoming very excited at the end of the first inspection tour, and strengthened his confidence in the poverty alleviation plan for the development of local ecological resources.

At the same time, with his personal experience and understanding of the local situation, he also thought more seriously about how to coordinate the development of "man and nature" in Jiangcheng County, especially the relationship between man and image, so as to combine nature protection with improving the lives of local people and accurately helping the poor.

　

Huang Xiaoming expressed condolences to farmers for emotional tears.

Thinking about the way of harmonious and sustainable development of human-image relationship　

　

According to the previous "fight against poverty — — According to the investigation results of the advance team of Operation Starlight, the activity area of wild elephants in Jiangcheng County is about 500 square kilometers, involving 93 villagers’ groups and more than 19,000 people of more than 4,800 households. The direct economic loss caused by wild elephants to the local people exceeds 40 million yuan, and the indirect loss is even more incalculable.

After the Asian elephant visit, Huang Xiaoming rushed to visit.The poor family in the whole wasteland group is a family that has been harassed by elephant group activities. Yang Xiaobao, a grandfather at home, is 87 years old this year, and his daughter is in poor health. Only his grandson Dao Lingqiu is left in the family, and several people rely on him to grow tea to feed.

When he arrived at the door of the poor people, Huang Xiaoming repeatedly said hello to everyone and gave them a thoughtful Mid-Autumn Festival gift. Grandpa grabbed his hand, and his simple emotion instantly infected Huang Xiaoming’s mood. He greeted "Grandpa" while holding each other tightly.

The house where the old people live is relatively old, the wooden beams have decayed and moth-eaten, and the sleeping place is often wet because of heavy rain and water leakage. On the table in the center of the main house, there are many medicine bags, which are the traditional Chinese medicine that mother Yang Huixian takes every day. For this family, which lacks labor, has a single source of income and an annual income of only 10,000 yuan, the monthly expenditure of nearly 1,000 yuan on medicine has caused a heavy economic burden. Since the establishment of archives in 2014, it has not yet achieved poverty alleviation. Talking about all kinds of difficulties, Yang Huixian and the children cried. Huang Xiaoming comforted them, but she couldn’t help crying.

Knowing that there are some problems in tea sales, such as poor promotion channels, poor popularity, and low sales price, Huang Xiaoming actively stated that he would use his own strength to help Jiangcheng County promote the tea industry and regard it as his second hometown: "Of course, my own strength is limited, and we will also use the’ tough battle against poverty — — Starlight Action’, let more people join in and find solutions together to help you solve your difficulties. "

This activity has attracted wide attention from all walks of life. The number of live viewers is nearly one million, and the number of topic discussions exceeds 47 million. Netizen’s message: "Thank you’ Starlight Action’, the outstanding Xiaoming brother, for supporting charity and guarding Yunnan."

　

After the investigation on 15th, Huang Xiaoming and his team will continue to learn more about the development of tea, nuts and other industries in Jiangcheng County on 16th.

　

　"Fighting poverty — — The whole activity of "Starlight Action" was broadcast exclusively by JD.COM, and supported by e-commerce platform for poverty alleviation. The whole event was sponsored by Huawei bracelet B5.