xwxq

"When will orange water be available? (Shanghai: When will orange-flavored soda be available?) " These days, Zhengguang and its head, Zhu Weidong, are being chased and asked.

The people who asked him were Zhengguang and retired old employees, partners, and relatives and friends; the origin was the news that a reporter from Jiefang Daily Shangguan News "dug" from Shanghai Merlin a few days ago: Zhengguang and orange-flavored soda (hereinafter referred to as orange water), which sold best in the country more than 100 years ago, will be listed on the "May 5 Shopping Festival" (see the report "100 years ago, the most fashionable soda reappeared in Shanghai, and Shencheng sold far more than Coca-Cola that year").

It seems that everyone has a deep affection for this bottle of "orange water". But the good news is that the replica soda has been launched.

The old taste "mix and match" debuts

The reporter saw the newly listed orange water in several "trendy" stores, and they felt both familiar and unfamiliar: the familiar glass bottle was from 1946 "crossing", with Zhengguang and classic double-fold lines on it, containing the familiar orange-red liquid, and a taste was also familiar with orange flavor; but the unfamiliar place was where the replica soda appeared: restaurants, bars, buyer’s shops, barber shops, pet shops, and in addition to soda, there were also orange water coffee, orange water beer, orange water oolong tea…

"Because we are not playing the’nostalgia card ‘, but the’national tide card’ and’innovation card ‘. To win new consumer groups, we must be out of the circle and trendy enough," Zhu Weidong said.

The production standard of replica soda is very high, so the production of newly launched orange water is limited, and it is currently divided into two parts: one part is inspected by Zhengguang and the old employees. When the cap is unscrewed, the old employees finish drinking in one breath, and they give thumbs up, "Yes, it is the original taste!" But if you look at the ingredient list, you will find that the formula has changed: less food coloring and essence, more real juice. The packaging remains unchanged, the taste remains unchanged, but the process has changed. This is an inevitable change under the new demand of the market.

The other part is sent to various "trendy" stores and becomes the protagonist of the mix and match.

Buyer shop "Yuyuan General Merchandise Company", "Bubble Orange Coffee" is a new product launched this week. Cold orange water is mixed with orange juice, with a few mint leaves and lemon, which is very summery. At this time, pour in a cup of mellow espresso, dark brown and orange slowly mix to become a cup of bubbly fruity coffee. The barista said that as soon as the new product appeared, there were consumers who tried it. "The taste is good, and the appearance is also very important."

Tangerine water also appears in the bar "Brewing Bear Craft" in Shangsheng’s new office and the drink shop "RTD" in TX Huaihai, but the former has an extra beer "Orange Wheat" made with orange water, and the latter has a cocktail drink "Orange Club Play".

In the restaurant, orange water has become the protagonist of the set menu. In the small restaurant "Restaurant House 198" on Jinxian Road, new posters of Zhengguang and retro are posted. The clerk said that the main thing here is a set menu of "First Snow Fried Chicken + Orange Water". Orange water is still the same orange water, but First Snow Fried Chicken is a fashionable food for young people. The freshly-cooked fried chicken is sizzling, just right with a bottle of sizzling frozen orange water. "Wangcai", a cafe on Jianguo West Road, has launched a "summer afternoon tea" co-branded with Zhengguang He. Orange water and orange sandwich cake complement each other…

"New Guochao" is constantly creative

The reporter counted that there are about 12 stores participating in the mix and match or cross-border, and even pet stores and barber shops will provide Zhengguang and orange water or joint drinks. Zhu Weidong said that the first batch of products will be mixed and matched with these trendy stores instead of sold in the usual way, just to send a message – the comeback Zhengguang and very trendy. "After many time-honored brands launch new products, consumers will take the initiative to try or repurchase because of their nostalgia. But for young consumer groups such as the post-90s and post-00s, it is likely to be the first time to try time-honored brands. To attract them to try early adopters, but also to turn these consumers into returning customers, then we can’t rely on’nostalgia brand ‘, but on’innovation brand’."

The merchants listed in the orange water mix and match are the result of careful selection by Zhengguanghe and promotion partners. Although there are various formats, they have the same characteristics: there are many young people in the consumer group, and they will play trendy enough.

To this end, Zheng Guanghe also specially printed a batch of retro "soda tickets", which were distributed near relevant trendy stores every weekend to attract more young people to mix and match stores to receive soda for free. This is also very different from the previous promotion methods of time-honored brands. Judging from the past weekends, the response was very good, and some stores had to queue up to exchange soda.

The traditional sales channels have not been left behind. As production increases, replica sodas will gradually enter supermarket stores such as RT-Mart, Yonghui Supermarket, and Hema, and another joint cooperation model with convenience stores will also be listed.

Of course, consumers also have suggestions and opinions. For example, a young person who tasted orange water for the first time said: "There is only one flavor, is it too single?" Some consumers also reported: "The taste of orange is sweet, what about consumers who don’t like sweetness?" These are all included in the next development plan of Zhengguanghe soda. Zhu Weidong sold a question to reporters: "The replica orange water is the first product, and the new flavors behind it are already being debugged, and there are no similar products on the market. Because this time Zhengguanghe wants everyone to see that the time-honored brand has become a’new national trend ‘, not by one product, but by a steady stream of innovation."

　　　 Movie Network News(Text/Li Jiakun) The upcoming nonsensical comedy film, which will be released nationwide, held its first media viewing event in Beijing on March 9. As Wu Mengda’s first starring film in more than 20 years of filmmaking, "Big Shot" has attracted media attention before it was released. In addition to Wu Mengda, the film also features Lin Zicong, Yang Lele, Du Haitao, Li Boqing, Liao Jian, Jinsha, Jijie and other stars. In addition to incorporating a series of Sichuan-style elements with unique Bashu characteristics such as Sichuan kimchi, fire dragon performance, and face-changing, the audience can also enjoy the scenery of Shunan Bamboo Sea, where water and sky are the same and light boats sing late. It is a Sichuan-style comedy film.

Wu Mengda took the lead for the first time, and because he was moved to accept the film, he confessed that "Uncle De" was Uncle Da

　　　 "Big Shot" is a small-to-medium-cost investment film. With Wu Mengda’s worth, it should be difficult to invite him as the lead actor of the film. However, Wu Mengda said in an interview with reporters at the previous press conference that he took the role without hesitation, just "out of emotion."

　　　 In the play, Wu Mengda’s De Shu has this sentence: "As soon as I debuted, I worked in Hong Kong TV station. I started as a general manager, and later I was fortunate enough to be a host. After 30 years, I retired to the mainland to develop. I thought I could find a second spring, but I didn’t expect to meet Waterloo. It stands to reason that at my age, I shouldn’t be defeated by life, but after I lost my sense of taste, I really felt that I couldn’t hold on. But you’re right, if you want to live, there is hope!" This sentence is actually a portrayal of Wu Mengda’s own life. The plot of "Big Shot" mainly tells the inspirational story of the famous talk show host De Shu (Wu Mengda) after his life fell to the bottom, he met a group of small people who pursued big ideas. From the stars holding the moon to no one cares, Wu Mengda also experienced the darkest period of his life. The film seems to tell Wu Mengda’s own story.

Zhou Xingchi’s new and old royal supporting actors play on the same stage, Hong Kong-style nonsense and spicy Bashu humor stew

　　　 Wu Mengda and Lin Zicong are both "golden partners" in Zhou Xingchi’s movies. This time, the two starred in "Big Shots", playing the roles of one good and one evil respectively. Their nonsensical performances in the film are perfect. There are also media reporters at the scene who said that after leaving the bottle of "golden oil" of Xingye, Wu Mengda and Lin Zicong want to become real "big shots" or lack some heat.

　　　 Wu Mengda is very hard to show the audience in Cantonese, Mandarin, Beijing and Sichuan dialects in this film. Although it is not "multi-lingual", it is not easy for an old Hong Kong actor like Wu Mengda. Wu Mengda also said in an interview that he had a lot of fun filming the play in Sichuan. And Lin Zicong plays a villain in this film, but this hypocritical evil faction looks a little cute. This evil faction with "skin peeling" has the mantra: "Be reasonable." It is reminiscent of the lines of Xingye movies.

Bashu comedian monk Li Boqing sees the problem through and joins forces with his apprentice to laugh

　　　 Li Boqing, once known as the "Top Ten Comedian in Bashu", also plays a role in the film. In the film, Li Boqing plays a monk in an ancient town, and his apprentice Liao Jian plays a young man who was raised by him and grew up eating a hundred families. As a Buddhist disciple who has officially become a monk in 2007, Li Boqing’s most spoken line in the film is "random fate". And when it comes to his return to the mountain this time, he will continue to make movies. Li Boqing once said before participating in the film that although he became a monk, as long as it is related to his disciples, "I would rather suffer a little loss and do it, and I will never refuse."

Mango Taiwan mobilized the happy family to support, and the ending song can be called the finishing touch of the "Divine Comedy"

　　　 As Wang Han’s daughter-in-law, Yang Lele, is the producer of a movie. Cameos and advertisements from various people in Mangotai are inevitable in the film. Yang Lele, Du Haitao, Jijie and Wang Han all have starring or cameo roles in the film. Among them, Du Haitao plays a professional director who is even more reminiscent of the outfit of Happy Family, which once made people think they were watching a special version of Happy Family.

　　　 It must be mentioned that, as the "wake-up" link at the end of the film, the ending song has always been the soft underbelly of domestic films. But this time, the ending song "Dang’er Dang" of "Big Shot" can be called the "Sichuan version of the Divine Comedy". It is a masterpiece in Sichuan flavor Mandarin with popular arrangement, and it will also be one of the driving forces for the audience to insist on seeing the end of the film.

Next page More wonderful pictures

　　On the afternoon of August 26, the Ministry of Transport, together with the Ministry of Public Security and the Beijing and Tianjin transportation and public security departments, carried out a joint interview with Didi Company for the murder of a female passenger on the way to Didi Hitch in Wenzhou, Zhejiang on August 24, ordering it to immediately carry out comprehensive rectification of the Hitch business, accelerate the process of compliance, strictly adhere to the safety bottom line, effectively implement the main responsibility of the carrier’s safe and stable management, protect the safety and legitimate rights and interests of passengers, and promptly announce the rectification to the society.

　　Xu Yahua, director of the Department of Transportation Services of the Ministry of Transport, said in an interview that in May this year, Li, a flight attendant, was brutally murdered by the driver on the way to Didi Hitch in Zhengzhou. In just three months, the "8.24" Wenzhou vicious incident occurred again, which attracted widespread attention from the society. The two vicious incidents exposed major business management loopholes and security risks existing in the Didi Chuxing platform. The main responsibility of the enterprise was not properly implemented, which seriously threatened the travel safety and legitimate rights and interests of the people. The social impact was very bad.

　　In this regard, the Ministry of Transport requires Didi to effectively implement the main responsibility of enterprise safety management, strengthen rectification, standardize operations, and effectively ensure passenger safety and social stability.

　　First, we must strictly abide by the safety bottom line, in accordance with the requirements of relevant national laws and regulations on production safety, strictly implement the main responsibility of production safety, put passenger safety in the first place, and seriously investigate the recent safety incidents and deal with the relevant responsible personnel. The Ministry of Transport will pay close attention to the investigation and handling of this incident, and will request the relevant departments to deal with the personnel who have been investigated by the public security department in accordance with laws and regulations.

　　Second, we must immediately follow the principle of "releasing travel information in advance on the premise of the ride-sharing service provider’s own travel needs, choosing vehicles by people with the same travel route, sharing part of the travel cost or free mutual assistance for not-for-profit purposes, and limiting the number of rides per car per day", conduct a comprehensive rectification of the ride-hailing business, plug safety management loopholes, and establish a long-term mechanism to ensure passenger safety; learn from one example, comprehensively investigate and rectify the safety hazards existing in the online ride-hailing platform, and resolutely put an end to the business behavior of organizing illegal online ride-hailing in the name of ride-hailing; from now on, no new access to unauthorized vehicles and personnel will be allowed, and the removal of non-compliant vehicles and personnel that have been connected will be accelerated.

　　Third, we must implement the main responsibility of the carrier’s safety and stability management, actively cooperate with the public security department to handle cases, and at the same time strengthen the education and management of connected drivers.

　　Fourth, we must operate in strict accordance with the law, strictly follow the policy requirements and local implementation rules, and comprehensively promote the compliance of online car-hailing to ensure that the platform, vehicles and personnel are in line with relevant regulations; online car-hailing operation information data should be real-time, full, real access to the national online car-hailing supervision information exchange platform, and ensure data quality. The Ministry of Public Security has put forward requirements for Didi’s safety management, standardized operation, and strict compliance with local implementation rules.

　　At the meeting, the person in charge of Didi said that the incident is deeply self-blame and guilt, Didi company has a major responsibility that can not be shirked, and promised: since August 27, in the nationwide downline ride business, re-evaluate the business model; before September 1 to complete the compliance of the operation work plan, submitted to the relevant departments and accept social supervision; the implementation of safety production responsibility system, carry out self-examination of potential safety hazards; rectification and upgrading of customer service system, increase customer service team investment; open up platform users emergency alarm channel, improve the evidence retrieval mechanism with the public security organs.

Nanfang Finance, June 19th, Tianyancha App shows that recently, Tianjin Hanqi Technology Co., Ltd. was established, the legal representative is Sun Keqing, the registered capital is 1 million US dollars, the business scope includes electronic product sales, computer system services,foundation, applications, shared bicycle services, sales of electric bicycles, sales of assisted bicycles, scooters and spare parts, etc. According to shareholder information, the company is wholly owned by Xigua Limited, a subsidiary of Meituan.

Andy Lau performs a different "killer"

When we interviewed Rao Xiaozhi, the director of "The Crowd", we asked him what the opportunity was to invite Andy Lau to play the killer Zhouquan. Rao said that when the character of Zhouquan became clearer and clearer in the book, he felt that it should be Andy Lau, and he did not need any foreshadowing. "He just stands there." The simple and straightforward answer, after thinking about it, felt extremely reasonable and appropriate. From Andy to Brother Hua, the growth is only age, hard work, self-discipline, seriousness, diligence, and consistency. Andy Lau did a lot for "The Crowd", connecting with various theaters by phone to request more film arrangements, opening a Douyin account to live stream with director Rao Xiaozhi… Due to work reasons, he could not accept face-to-face interviews in the mainland, and the Lau team returned to the video interview material extremely efficiently. Andy Lau answered all the questions in our interview outline, without avoiding or perfunctory. The team carefully used dual cameras to shoot this interview. Andy Lau occasionally looked at the camera, his eyes clear and bright, his words sincere, his state stretched, and his style of talking and laughing remained the same. After more than 40 years of filming, even though he is now an honorary person, he said that no matter what the script is, it is a challenge for me, and every movie is equally difficult.

Q

A

ICONSPRO: Can you introduce the movie "The Crowd" to everyone?

Andy Lau:The movie "Crowd" is actually about two different people who exchange their lives. I was a killer in the movie, and because of an accident, I exchanged lives with Xiao Yang, and I became an extra actor, which is a very wonderful movie.

ICONSPRO: Have you seen the previous works of Director Rao Xiaozhi? What are your thoughts on this collaboration?

Andy Lau:This time, in fact, this script has been coming down, and I have heard that this work is brewing in the market. I have never known that the director Rao did it. I have seen "Hello Crazy" and "No Name". I really appreciate that he has a different world in the movie, and I really want to enter his world to see it. Then this time it was very good, he found me to act in this play, and I was very happy. I quickly agreed to perform like this.

ICONSPRO: What motivated you to take on this film? What was the most appealing part of the script?

Andy Lau:I took this movie entirely because of his talent. Of course, I like Wan Qian, Xiao Yang, Xiao Lei, and many other actors, but if you want me to give a reason, it’s because of the director’s talent.

ICONSPRO: Zhou Quan is a killer who has lost his memory and switched identities with others. What do you think is the most challenging aspect of this role?

Andy Lau:I think no matter what the script is, it is a challenge for me, because we don’t care if I played Leiluo 25 years ago, and I play it again today, in fact, I can present a different role, so I’m not saying whether the script is difficult or not, but I think I can present a certain kind of Andy Lau under the director’s world. This is my biggest difficulty, but I think every movie has the same difficulty.

ICONSPRO: The biggest feature of a remake is that the audience will lose curiosity about the local version because they have seen the original. Would you consider adding some special designs to attract the audience?

Andy Lau:Each of us has been a parent, and there are many people in this world. He has also acted. He has also been a father, and he has also been a father. Then I watched the original Japanese ones, and I also watched the Korean ones. Their world, their family, are presented differently in different fields or in different countries. I think the director put a lot of local jokes this time, and it is the kind of taste that we are very Chinese. I think this is completely. I don’t know why the director will present this world. I think it is different from anything except the plot. There is no way to say which part of it we have borrowed from. It is either Japanese or Korean. Now a completely new world is presented in front of all the audiences.

ICONSPRO: Xiao Yang said in an interview that Andy Lau can give people a sense of security. What do you think of this evaluation? Where does the sense of security between actors and actresses come from?

Andy Lau:First of all, I think Xiao Yang, thank you for your evaluation of me, security, I think this is your trust, found in me, in fact, as long as you believe in people, no matter who the other party is, as long as you believe, the world will be safe. So you will choose some people you believe in, work together or live together. This kind of security is not given to him by me, but if you believe in me, I have it. If you don’t believe in me, I don’t have it.

ICONSPRO: It’s the first time to work with Vance, but how can you break the ice quickly if you want to shoot an emotional scene?

Andy Lau:I have been acting for 40 years, and every play will have a heroine, and then every play will have a relationship. Every time I do it, I have found many ways to tell myself what is good about her and what moves me before filming, so no matter which movie it is, when the heroine appears, I will naturally communicate with him or fall in love. It is completely natural, but there is no way, just love with your heart.

ICONSPRO: Collaborating with the mainland creative team again, do you think your Mandarin has improved again?

Andy Lau:First of all, I think everyone really misunderstood a little bit. In the past, from "Ambush on All Sides", many of my movies were made with my voice, and I performed them in Mandarin, so I don’t know why everyone thought this time, wow, that’s weird, why? In fact, three or four years ago, I played "The Bomb Locker", and the people who were released thought that my Mandarin was not so worth using my voice, so I replaced my voice and found someone else to do it. That may be due to those distribution habits, such as "Lost Orphan" is also my voice. (In "The Bomb Locker") I played with Ni Ni and I spoke Mandarin, so this will not affect my performance. There may be some pronunciations in the middle that are mine, especially one of Andy Lau’s Mandarin, but I basically use my voice in many movies, and I rarely match it. "The Great Wall" is mine in English and Mandarin, and Mandarin is mine.

ICONSPRO: Xiao Yang said that she was slapped 33 times in the face and 11 times in the face. Do you have any pressure to shoot similar scenes?

Andy Lau:Of course there will be. Before I filmed this scene, I already told the director that because of his scene, I can’t have a single word wrong in all the dialogue, because he was talking about the dialogue written in the whole book, so I can’t be wrong, not a single word wrong. The reason why there are so many (slaps) in the middle is because I may not be used to it. For example, I have used "character". I have been talking about "character" for more than 50 years, and now I suddenly changed "character", so I am not used to it. In fact, I am quite stressed. This is the scene I feel the most guilty about in the whole scene. Really Xiao Yang, I really shouldn’t have been beaten so much, but my command of Mandarin is not so flexible, so I’m sorry.

ICONSPRO: You have won the best actor in the heavyweight film festival many times. In the field of film, are there any awards you want to work hard to win?

Andy Lau:I am a very casual actor. From the very first day, everyone may think that Andy Lau needs any awards or whatever. In fact, I am the most indifferent. Whether I play well or not, I understand it myself. With it, I won’t feel how good I am, and without it, I won’t feel that I am not good at acting, so I feel that I am responsible in the world. Maybe if I want to participate in those awards in different parts of the world, or some film festivals, I just hope to bring Chinese films to the world and let the world know. In addition to some art films and action films, we can also have some commercial blockbusters in the market, and we can also make everyone feel that in addition to business, it contains the most traditional Chinese wisdom. I hope to bring our Chinese films to every corner of the world, not really. I want to win awards in different parts of the world.

ICONSPRO: And finally, a word for the Amway audience coming into the theater to watch "The Crowd."

Andy Lau:First of all, let me tell you that "The Crowd" is a very good movie, and it is a movie with its own character and image. I hope you go in and feel that as long as you work hard, no one can beat you. This is the most important point of our play. Hope you enjoy "The Crowd".

– THE

Text | Xinghui

Editor | Shi Can

Recently, the sound of learning to meow has always sounded in the elevator.

"Seven Cats, Seven Cats Meow Meow Meow…" Tengger’s rugged tone was accompanied by the background melody, and the brainwashed lines were repeated over and over again, "bombarding" every office worker indiscriminately. Under the cat’s meow, all living beings are equal.

Image source Weibo @Tiying Media

This elevator advertisement comes from the digital reading platform "Seven Cats Free Novel", and the singer Tengger’s title in it is the spokesperson of the Seven Cats brand. Coincidentally, in August this year, the comprehensive reading platform "Fanqie Novel" officially announced actor Yang Zi as the brand spokesperson.

Earlier, China Literature Limited had officially announced actor Hu Ge as the spokesperson of Reading Literature IP, and actor Song Yi also served as the ambassador of Reading Literature Recommendation Group… Whether it is a free reading force or a paid online position, celebrity marketing is no longer a new thing.

Why have big-name spokespeople become the norm in the online industry? Today’s online marketing has evolved to what stage?

What kind of celebrity can become an online spokesperson?

Teacher Tengger came to brush his face again.

After learning to call the elevator advertisement was launched, people in Weibo Square often lamented the "magic" of this advertisement. Some people were troubled by the loop of the elevator advertisement, while others sensed a subtle contrast from the reincarnation of meowing: "When I got out of the elevator, I started to search for’Tengger learns to call the cat ‘."

The reason why Seven Cats chose Tengger’s endorsement is obviously inseparable from the latter’s wonderful path of "becoming popular again" over the years.

As a well-known Mongolian singer, Tengger’s heroic grassland-style songs were sung all over the country in his early years. However, his popularity in today’s Internet space is not due to his pure majestic style, but because of his subversive "Uncle Meng" image.

Since the original song "Peach Blossom Land" became popular in 2013, Tengger’s style of painting has shifted step by step. He returned to the public eye, went on variety shows, played cross-border, and covered many popular songs in contrasting ways, such as the cover of Zhang Shaohan’s masterpiece "Invisible Wings" to sing the hard atmosphere of "Wings of Steel"…

Image source Bilibili

On the eve of Double 11 in 2019, the news that "Tengger will sing" Love Circle "on the same stage as Hanazawa Cilantro" spread all over the Internet, causing his cross-dimensional character to come out of the circle again. Although the news was eventually clarified, Tengger did interact with the two-dimensional field frequently since then.

In the tide of netizens playing stalks or imitating, Tengger himself settled in Bilibili and gradually occupied a place in the front line of youth culture. An interesting fact is that as of get the manuscript ready, Tengger’s Weibo fans were about 1.148 million, while Bilibili fans far exceeded the former, up to 1.839 million.

From this perspective, it is not surprising that Seven Cats chose Tengger. In fact, before the free online platform took action, Tengger was already called a "treasure for young people" in the marketing industry.

For example, game companies that also point to the online generation circle have frequently invited Tengger to help sing. The music marketing events of products such as "Honor of Kings" and "The Strongest Snail" have the figure of this real-world friends. The Tengger version of "Mangseed" released by "Fantasy Westward Journey" has gained over 12 million views in Bilibili, and there are still netizens who often "come again billion times".

To the Seven Cats, Tengger was not a celebrity spokesperson for the idol line. His advantage was his interdimensional humorous persona, which was backed by a high reputation, good popularity, and the scarcity of being close to young people.

In contrast, Tomato chose Yang Zi for another reason.

On August 3, Tomato Free Novels officially announced Yang Zi as the brand spokesperson. As a familiar actor, Yang Zi has continued to be active on the screen in recent years, starring in "Ode to Joy", "Honey Sinks Like Frost", "The Rest of Life, Please Instruct", "Sauvignon Blanc" and many other film and television dramas. What they have in common is that they are adapted based on the novel IP.

Fanqie Novel official account

During the official endorsement, Yang Zi said this sentence: "Different characters are different lives." In this context, the actor’s past role performance is a bridge, guiding the audience back to the source of mainstream IP content – that is, the major original online platforms.

Regarding this cooperation, Fanqie Novel also said: "We hope that through Yang Zi’s endorsement, we can better shape readers’ awareness of the reading platform and create a newer and more interesting reading experience for readers."

Similarly, after the 2015 adaptation of "Langya Bang" became a hit, the star Hu Ge in the play collaborated frequently with the original source, China Literature Limited.

As an old friend of Reading Literature, Hu Ge not only played the well-known IP role, but also was a reader famous for his reading interests. Therefore, from his early endorsement of QQ Reading to his subsequent role as the spokesperson of Reading Literature IP, Hu Ge has continued the positioning of "reading advocate" with a slight literary attribute, echoing the cultural tone required for reading literature.

Image source Weibo

Overall, online platforms choose celebrities with different ideas, with different focuses on popularity, resume, and personality. However, the vision is ultimately the same, that is, to use users’ awareness of celebrities to strengthen their awareness of the platform.

When celebrity endorsers became the new "standard" for online platforms, more important marketing trends emerged.

From warlord to celebrity marketing

Web promotion is a profound knowledge.

At different stages of development, online platforms have different marketing goals and technical carriers, and they show very different appearances. For example, the most common and basic form of online marketing is like the game industry’s ancient user acquisition through ads, with short and eye-catching text with rough pictures, and strive to attract readers’ interest in the shortest time.

On the male channel, they can be 10,000 kinds of bizarre reversals, where the dragon king, the rich man and the old ancestor come together. On the female channel, they have turned into jaw-dropping tyrannical literature. The lady knows whether she is wrong today, but the readers who swipe the advertisement must know and reflect.

source network

In this way, graphic advertisements have brought curious glances to large and small online text sites, and they have grown brutally lively. To this day, these gimmick copywriting is still a source of joy everywhere on the Internet, and has bred many famous scenes.

After that, a landmark turning point was the ouster of the "Crooked Mouth God of War".

In 2020, a series of advertisements labeled "Crooked-Mouth God of War" suddenly became popular. The so-called "Crooked-Mouth God of War" comes from the crooked smile displayed by actor Guan Yunpeng in many online advertisements, which often appears at the climax of the plot.

For a time, the original film, editing and parody version of "God of War with Crooked Mouth" swept through Douyin, Kuaishou, Bilibili, Weibo, Hupu and other major platforms. These advertisements have a strong routine color, repeating the scenes of the protagonist pretending to be a pig to eat a tiger and slapping the face in reverse, accompanied by copied and pasted dramatic conflicts and highly similar villain remorse.

The crooked-mouthed God of War was always a useless son-in-law at first, but the ending had unpredictable identity options: God Doctor, Dragon King, God of War, Patriarch… It was such a simple and direct plot framework that made countless netizens unable to stop, embarrassed and happy.

Image source Bilibili

The wry-mouthed God of War, which has become popular in the banter, is a representative of the maturity of online short video advertising.

In the context of the short video pandemic, online short video advertisements have come into being. They go a step further than graphics, using Facebook’s character library to extract core scenes from long, cool articles and shoot short dramas that are one to two minutes long. These advertisements strive to stimulate user interest in a very short time and actively cater to the fragmented public reading habits.

It is worth noting that the popularity of short video advertisements on the Internet does not mean that graphic advertisements disappear. In fact, the two complement each other, embedding short video platforms, browser recommendations, application information flows, and many other scenarios in parallel, to build an information flow empire of Shuangwen marketing, and you can see seven dragon kings smiling at your evil charm by moving a brick at random.

After introducing the emerging media power of short videos, online marketing has further helped new and old platforms to explore market growth. In fact, the years when in-feed ad gradually innovated and grew, it basically corresponded to the rapid growth of free reading platforms under Internet giants such as Douyin and Baidu.

With the slowdown in the growth of the platform, online marketing has undergone new changes, the core feature is the rise of brand status in the appeal of communication. Online giants have tacitly increased branding efforts, opened up marketing dimensions other than customer acquisition and conversion, hoping to keep the country while fighting.

So we can see that Qimao has tested the waters of Xiaohongshu, live broadcast and other brand operation channels, implanted variety shows such as "Yearning for Life" and "Ace to Ace", and appeared in front of young netizens more and more frequently.

Tomato also made frequent attacks online and offline. In July, it just cooperated with the traditional literary circle and the online literary circle to hold a live broadcast conversation. In August, it appeared at the 2023 Shanghai Book Fair with a series of works…

Image source Weibo @Tomato Free Novel

Recently, the celebrity spokespeople who have tacitly embraced the two reflect the current emphasis and investment on brand marketing on online platforms.

If we want to describe, the evolution of online marketing is not a segmented line, but closer to a gradually expanding network. New media and new needs are entwined on it, and the main axes of seeking increment and maintaining stock have been highlighted one after another, prompting online platforms to go offline and to the public.

Free to pay, each with a story

When it comes to star marketing to assist in brand building, the relatively long-established paid online platform is undoubtedly a pioneer.

As early as May 2016, China Literature Limited showed a big deal on this matter. That year, QQ Reading officially promoted Hu Ge as the spokesperson, and at the same time launched a large-scale offline promotion. Hu Ge’s large poster can be seen in many crowded subway stations in Beijing, Shanghai and other places.

Image source Writer’s Assistant official account

You know, in the field of digital reading at that time, such promotion was rare. Since then, Reading Text has also launched the special concept of "IP spokesperson" early, which has attracted a lot of attention from the online literature industry.

It is worth noting that although free online platforms are now following up on star marketing, there are still differences in the strategic priorities of the two camps. Even if the same star appears to shoot a promotional short film, the two sides have different expression priorities.

For example, at the same time as the official spokesperson, Fanqie Novel released a short film "Fanqie Novel Today", which depicted several typical reading scenes, exposed the pain points of digital reading, and showed Yang Zi to express the reason for "Fanqie Novel".

In the short film, Fanqie Novel shows the familiar situations of payment restrictions and author interruption, relying on Yang Zi’s interpretation to emphasize the advantages of tomato free reading, one-click promotion and other products. Yang Zi’s image of shuttling through it is very close to the celebrity spokesperson in people’s traditional imagination.

Image source Fanqie Novel

On the other hand, the short film in which Reading invited Hu Ge to appear focuses on the next link in the online text industry chain.

After Guan Xuan served as the spokesperson of Reading Literature IP, Hu Ge appeared in the short film as a storyteller who loved stories and recommended three popular online works to the audience, namely "Shanghai Prosperity", "Great Doctor Ling Ran" aimed at the medical industry, and "The First Sequence", a fantasy adventure.

China Literature Limited official account

Although it is related to online text recommendation, the focus of this short film is not on the digital reading end, but on the reconstruction of several representative scenes in the story in the form of images and the visualization of words. Here, Hu Ge’s role seems to be closer to a "cultural promotion ambassador".

He introduced to the camera: "Through the paid data of hundreds of millions of readers, [Reading Text] selects the best stories suitable for film and television adaptation, and expects them to appear on the screen and burst out with more powerful charm."

In summary, the difference between the two kinds of star marketing reflects the difference between the development strategies of the two online publishing camps. There is an inherent time difference between the free online publishing platform and the paid online publishing platform in the formation time, which to a certain extent leads to the difference in the current business form.

The former focuses on product iteration and platform construction at this stage, and stars are the guides to shape user cognition; the latter turns its attention to the downstream IP adaptation chain more, aiming to play the advantages of paid network text reserve IP, and stars are more like amplifiers that extend IP appeal.

After saying goodbye to going it alone and embracing celebrity marketing, today’s online platforms have begun to borrow power from outside the circle, each with its own story to tell.

Combined with the "2022 China Digital Reading Report" released by the China Audiovisual and Digital Publishing Association, the scale of China’s digital reading users reached 530 million in 2022, an increase of 4.75% year-on-year. At the same time, the overall revenue scale of China’s digital reading market was 46.352 billion yuan, an increase of 11.5% year-on-year. Among them, copyright and advertising revenue have gradually become the driving force for the development of the industry scale, and are responding to the long-term direction of paid and free online texts.

If the platform can broaden the market through innovative marketing paths, the local online industry is expected to burst into more fresh vitality, further attract readers and creators, and then leave more Chinese stories worth telling.

　　On May 9, according to foreign media reports, at the Shoreline Amphitheatre in Mountain View, California, Google’s annual I/O developer conference officially kicked off. In a brief keynote speech, the company’s CEO, Sundar Pichai, talked about how Google approaches product development with a "high sense of responsibility." After that, he handed the stage to his subordinates to showcase the company’s latest products and technologies.

　　Google calls its latest operating system an "AI vision with the operating system at its core." Here are some of the new features it has previewed for the operating system, which could be released later this year.

　　Simpler design. The new version of Android is going to be even simpler. At the bottom of the operating system, Android P replaces the three buttons with a single Home button. With this Home button, you can use shortcuts to open the five apps the operating system thinks you might want to open the most. Swipe up the screen again to reveal all the apps on your phone. Swipe left and right on the Home button to scroll through all the open apps.

　　"shush "Quiet mode. Android P will have a new "shush" mode that turns off all notifications, vibrations and beeps when the phone is not in use. The goal is to allow users to focus more on the task at hand when they shouldn’t be checking the phone, such as when attending a meeting. Calls from important people (such as family members) will still be released.

　　Calm mode. The new mode will turn your phone’s screen gray after an hour, which Google says will help stop you from using your phone in bed. But if you don’t want to sleep now, you can turn it off.

　　Monitor application usage frequency. The Android app tool will show you how often you use certain apps. In the past, it only let you know how much battery those apps were consuming, but now it will also let you know how often you check your phone. You can also set up apps to remind yourself to stop using them.

　　Rotation control. You will be able to control when the phone screen rotates: you don’t have to turn on or off the rotary lock switch specifically, the operating system will automatically display a small icon when you rotate the phone, allowing you to choose whether to turn off or open the rotary lock for a specific interface, but the general rotary lock will remain in its original state.

　　On Android P For a specific screen, you can choose whether to rotate the screen.

　　Better battery management capabilities. Android P knows which apps you use frequently and will try to burn power only on those apps. Google says that in testing Android P, the processor wakes up – how often the device turns on the processor – 30 percent less. It will also introduce adaptive brightness settings, where Android learns your brightness preferences.

　　Apply action. Over time, Android will learn more about how you use your phone. If you always call your sister at night or go for a run after work, you’ll see those activity alerts on the launch screen. If you connect a headset, Android will suggest that you continue listening to the album you last listened to on Spotify. The Google search bar will now also support deep links for apps. For example, if you search for "Avengers: Infinity War" in the search bar, it will show you options to book tickets on Fandango or watch trailers on YouTube in search results suggestions.

　　Fragment information. Developers will be able to add their own information to the Google search bar: for example, if you type "Lyft" to open the app, to get a taxi somewhere, you will see the time the car picked you up and the time it took to get to your home or office.

　　ML Kit Machine learning toolkit. Various machine learning tools will be made available to developers to make their applications smarter. The ML Kit includes tools for image tagging, text recognition, facial recognition and other artificial intelligence tools developed by Google.

　　Android P Beta version. Google will today launch a beta version of its next operating system, which will be available on select devices including the Pixel 2 and phones from Essential, OnePlus, Nokia, Vivo, Xiaomi, Oppo and Sony.

　　Google has not said when Android P will be fully released or what it stands for, but judging from the past few years, we are likely to learn more about it in the fall.

　　Artificial intelligence update

　　Google Assistant The natural dialogue. You don’t have to keep saying "Hey Google" to talk to your Google Assistant. Once you get the Assistant’s attention, you can naturally ask it follow-up questions. For example, you can have a conversation like this:

　　"Hey Google, tell me about the Warriors’ game."

　　"Okay."

　　"Oh, can you turn off the lights?"

　　Google will listen to and execute your orders.

　　Ask multiple questions at once. Now, you’ll be able to give several questions and instructions at once, and Google Assistant will be able to deduce what you want to know when you ask several questions at once. On stage, Google asked: "Kevin, who was the governor of California when Kevin Durant was picked in the NBA draft? Who chose him?" Google Assistant successfully determined that these were independent questions, replying that Arnold Schwarzenegger was governor in 2007, the year Seattle elected Durant.

　　Strengthen children’s polite behavior. Like its main rival in the virtual assistant market, Google announced that it was building a feature to enforce polite behavior when children ask Google Assistant questions. When people add the word "please" to the assistant’s request, it will say something like "Thank you for the polite inquiry" before replying.

　　Natural sounds. Google has built a new sound structure called "Wavenet" into its virtual assistant, introducing six more natural sounds, including the melodious voice of the famous singer John Legend.

　　Singer John, legendary as Google Assistant Record his voice.

　　Other Google Assistant Update. Google is teaming up with Starbucks, Dunkin ‘Donuts, Dominos and others to introduce voice ordering for Google Assistant. You will soon be able to order your usual beverages directly from the app. Users will also be able to share their arrival time when navigating using Google Maps. Other forms of Google Assistant will also be updated, such as the upcoming Lenovo touch screen and other products that support Google Assistant, as well as cars with Google Auto, Google’s in-car system.

　　Lens update. Google Lens, the computer vision technology built into Google Camera, now scans the real world in real time. Point your phone around you and it should be able to figure out what you’re looking at, whether it’s the name of a book, how tall a building is, or the breed of dog in front of you.

　　Google says all of these features will be available later this year.

　　TPU 3.0 Chip. Google also announced the third version of its Tensor Processing Unit, a chip designed for high-performance artificial intelligence devices. Pichai said the new version is eight times more functional than the version launched last year.

　　Artificial intelligence phone

　　Google announced a new feature for its Assistant called Duplex. In the future, users will be able to ask the Assistant to make various appointments, such as table reservations. The Assistant will call the merchant itself and make an appointment by talking to them.

　　Pichai showed some conversations between the Google Assistant, which is tasked with making haircut appointments and determining whether a restaurant reservation is required, and a real person. While these conversations were relatively straightforward, in both cases they managed to make the human on the other end of the phone feel like he was talking to another person. Google Assistant even added modal words such as um and uh to the conversation.

　　Pichai did not give a timeline for Duplex’s rollout to users. He said the company wants to get the technology ready before launching it around the world, but the demo was impressive and offered a glimpse into the company’s current AI research progress.

　　Google Maps update

　　Augmented reality in maps. Soon, when using Google Maps, you will be able to use your phone’s camera to ask the app to point you in the right direction to help you reach your destination. Floating arrows will appear on the map to guide you in the right direction. Google says it is also considering getting a cartoon fox to point you in the right direction. Turn on the camera on Google Maps and you will also get an augmented reality view of businesses and activities near you.

　　Personalized Recommendations For You … Google is introducing a new tab in Google Maps that shows what you should be interested in, including new businesses in your area, places you like (based on your past review history), and places the app knows you’ve visited. The latest information on the businesses you’ve visited will also be available in this tab, and soon you’ll be able to book directly on it too.

　　Lists List. If you’re thinking about where to go for lunch with friends, instead of copying a bunch of links, you can make a simple list of potential restaurants on Google Maps and share it with your friends. Your friends can also add their own suggestions.

　　These updates will be released later this summer.

　　　　On Google Maps, a cartoon fox guides you.

　　　　Gmail Help you write emails easily

　　For many people, writing an email is an annoying task, and Google is going to make it easier for you. It’s about to launch an assistive technology called "smart compose" to help users complete the sentences they’re writing. When you start typing a common phrase or information Google knows about yourself, like your address, Gmail will now prompt you what to type. Press the tab key and it will write what it prompts.

　　Google introduced "Smart Reply" to all users last month when it launched a new version of Gmail, and "smart compose" is arguably a super version of the feature. The new feature will be available to individual Gmail users in the coming weeks and to professional G Suite users in the coming months.

　　　　Google Photos Update

　　Google Photos will automatically identify users’ friends in photos and suggest they share them with those friends. Google has also introduced new special effects features, including the ability to colour old black-and-white photos. Users will also be able to convert photos of documents to PDF format, meaning there will be less need for scanners.

　　　　The update of driverless cars

　　Google gave Waymo, one of its Alphabet siblings, some stage time. John Krafcik, the company’s chief executive, announced that Waymo will launch a fully autonomous car-hailing service later this year. The service will initially launch in Phoenix, Arizona, one of Waymo’s recent test cities.

　　Waymo CEO John Krafcik addressed Google I/O.

　　　　Google News Update

　　Google has rebuilt its news app around artificial intelligence. The app will continually show you five pieces of content it thinks will interest you. It will constantly search the web for local news and your search history to determine what you really want to know. It will also bring content from non-traditional news sources, including YouTube and podcasts. "Our artificial intelligence will constantly read the Internet’s news stream for you," Google said.

　　It will also show you relevant information about the news, including headlines, tweets and other stories with more content, as well as a timeline of relevant coverage. This feature is called "full coverage." No matter what political leanings, no matter where you are, everyone will see the same information.

　　You can also subscribe to newsletters through Google News. Instead of filling out a form on the news site and entering your credit card information, you can subscribe directly to the credit card stored in your Google account with the click of a button.

　　The new version of Google News is available in 127 countries starting today and should be available to everyone by next week.　　　　　　　　　　

By the end of 2022, NIO had a total of 26,763 employees. On November 3, NIO Chairperson and CEO Li Bin said in a letter to all NIO employees that about 10% of positions would be reduced, meaning that about 2,700 people would be laid off.

On August 29, 2023, NIO announced the second quarter financial report. The financial report shows that the revenue decreased by 14.8% year-on-year to 8.7717 billion yuan, the gross profit decreased by 93.5% year-on-year to 87 million yuan, the net loss 6.0558 billion yuan increased by 119.6% year-on-year, and the adjusted net loss was 5.4457 billion yuan, an increase of 140.2% year-on-year. (Normally, NIO will release the third quarter financial report of 2023 around November 9, but as of the date of publication, it has not been seen for a long time, and the estimated data is not optimistic.)

As of October this year, NIO’s total sales were 126,067 vehicles, ahead of XPeng Motors’ 101,445 vehicles, but far below Li Auto’s 284,647 vehicles.

The level of sales is the bedrock of a car company’s economy, and a series of data suggest that NIO’s life in 2023 will indeed be difficult.

Although NIO’s sales and profits are average, it is also quietly doing big things.

As of November 1, NIO has built 2,079 power stations and 19,579 charging piles around the world, including more than 2,000 power stations in China and more than 600 high-speed stations. At the same time, NIO’s overseas and domestic stores are also increasing, with 25 new stores added in October.

The layout of NIO’s charging and swapping network and stores has undoubtedly improved the car experience of NIO owners and expanded the influence of NIO, but many people believe that the construction and operation costs of NIO swapping stations are too high, and the global rollout takes up a lot of money.

If the cost of a power station 3 million (including land, personnel, battery loss, etc.), the NIO 2000 power stations need at least 6 billion to support. More importantly, NIO power stations only serve NIO owners, and NIO promises to owners that there will be free power changes every year, so the profitability of NIO power stations is about equal to none compared with 6 billion.

In addition, with the rapid development of overcharging technology and battery technology, the charging time has been greatly shortened, the battery life of pure electric vehicles has also been greatly improved, and the advantage of fast power station replacement has been gradually weakened.

Writing here, the author wants to apologize for the NIO power station replacement.

The author has personally experienced the second and third generation of NIO power station, and the average power change time is only 3-5 minutes. No matter how fast the overcharge speed is, it is impossible for them to fully charge a 75KW/h and 100KW/h battery within 3 minutes at this stage, and the charging time will even be extended due to the instability of the charging pile voltage. If there is no revolutionary breakthrough in power battery technology, the charging speed of the power station cannot be shaken.

The power station takes up most of NIO’s resources, but it also brings a lot of convenience to users, and at this stage, the power station and the overcharge complement each other, and it is far from the day when the winner will be decided.

NIO’s predicament today is mainly caused by high prices and low sales.

At present, NIO’s product system has covered many aspects such as cars, SUVs, coupe SUVs, station wagons, etc. It is the car company with the most models and the widest layout among the three car companies of "Wei Xiaoli". Friends who are familiar with NIO know that the price of its models is generally high. If it were not for the price reduction of NIO ES6 and NIO ET5 and ET5T, NIO’s cars would not be lower than 300,000 at all, especially NIO ES8 high-end models. Correction is approaching 600,000.

The advantage of many models and high prices is that it has cut into a more subdivided market, stabilized NIO’s high-end brand perception, but also entered the sphere of influence of traditional luxury brands and emerging brands such as Tesla.

NIO ET5 and ET5T priced at 29.8-356,000 yuan have no advantage over Tesla Model 3 and BMW 3 Series in price, and belong to the level of half a catty to eight taels in control and comfort. The biggest advantage is that ET5T has design advantages in order to stabilize the monthly average of 5000 vehicles (ET5 and ET5T), which can be compared with BMW 3 Series and Tesla Model 3 with an average of 1-20,000 units.

In fact, NIO has tasted the sweetness brought by the price reduction, in June NIO all models down 30,000 yuan, although the cancellation of free power exchange and other parts of the rights and interests, but NIO new ES6, ET5T, ET5, ES8 and other models sales or a significant increase, its July sales is the first time in the year to break through the 20,000, especially the new ES6 of 11118 vehicles, become the absolute main force of NIO.

At this stage, many car companies are deliberately setting the price of new cars for sales, such as Zhiji LS6, Xiaopeng G6, Xiaopeng G9, etc., and the effect is quite positive. Xiaopeng G6’s October sales are 8,741 units, Xiaopeng G9 is listed for 15 days, and Zhiji LS6 is 28,000 units.

Now NIO really don’t have to hold it for high-end brand perception. It is the most practical to cancel part of the rights and interests to give consumers real money discounts in order to sell sales. What about the future of NIO? Layoffs and losses are just a small episode in its growth process. Even if Li Jiebin picks it up, with the scale of NIO charging stations and stores, as well as the annual sales of 150,000 vehicles, capital and major car companies will not give up easily. (Text/Youshi Auto, forward)

Note: The pictures are from the Internet, and the rights belong to the original author. Thank you together! This article only represents the author’s personal opinion and does not represent the position of Youshi Auto.

On September 22nd, AITO asked the car to respond to a series of previous online inquiries, mainly focusing on space performance, chassis suspension, and safety.

IT Home with a summary: According to the "Electric Planet" report, a Li Auto staff member recommended his own L7 model and asked the world for a series of "popular science" for "friendly products".Questioned the performance of the development of the M7 non-new platform, the "oil-to-electricity" model, the suspension chassis, shock absorbers, and ultimate load-bearing…

The response from the interrogator is as follows:

"I know, I have always had a pair of invisible wings that take me to fly and give me hope." This masterpiece of Zhang Shaohan is also her impression to the public. Zhang Shaohan, who has been out for 17 years, has always brought dreams and strength to those who love her. Her musical works also attract audiences of all ages with different styles.

In the ninth episode of Priya’s "One Talk" broadcast last week, Zhang Shaohan dedicated 8 songs to the audience in a row, and the melody carrying memories triggered a chorus. Not only that, she also shared with the audience the changes brought to her by "Invisible Wings".

Zhang Shaohan’s golden songs are broadcast to "sing" "Invisible Wings" with positive energy to change herself and her fans

The "Zhang Shaohan Special" broadcast on Saturday is divided into two parts: "Fast Song Zhang Shaohan" and "Slow Song Zhang Shaohan". Such a link setting fully meets the different needs of the audience. In the program, Zhang Shaohan sang 8 classic songs such as "Aurora", "Perfume Lily" and "Invisible Wings" in a row, bringing the audience back to the youthful youth. For the audience, the excitement is like watching a single song by Zhang Shaohan.

The song "Invisible Wings" that Zhang Shaohan is most familiar with the public also has a special meaning for her. The song has a beautiful melody, the lyrics are not only easy to remember, but also full of upward energy. With Zhang Shaohan’s delicate and warm voice, it gives people stability and strength, and it has a high flow in the student group. The 2009 Beijing college entrance examination composition title was also adapted from this song. In this regard, Zhang Shaohan said that when she heard the news, she still couldn’t believe it, but because of this, she knew another meaning of music. It turns out that singers can not only sing happily, but also learn about other people’s stories and bring strength to others through songs. Good works are not just a few minutes of melody enjoyment, but have a deeper meaning for their own lives. A member of the guessing panel at the scene said that he was in a desperate situation of being injured or even facing paralysis, and was deeply inspired by Zhang Shaohan’s song, and finally the "miracle" came to him. Zhang Shaohan said that she has always maintained this original intention. Every time she chooses a song for an album, she will try her best to choose some positive songs, because she believes that while the song moves her, it will also touch more people. I hope that people who like me can have the courage to move forward on the road of growth and become better people for each other.

Zhang Yu revealed that he was tortured by Zhang Shaohan’s song "Feng Timo sang with his idol and shed tears on the stage

Zhang Shaohan is deeply loved by the audience because of her playful, cute and clear voice. The scene of the program has also become a confession meeting for Zhang Shaohan. But Zhang Yu, a member of the guessing team, said that Zhang Shaohan’s "Invisible Wings" had tortured him all night. It turned out that he once stayed up all night to edit the song backing track for his son’s singing competition at school. Zhang Yu more bluntly said that he was familiar with this song and knew every word of the lyrics sung in a few minutes and seconds, which once again proved the popularity of Zhang Shaohan’s songs on campus.

Another member of the guessing group, Feng Timo, is also a loyal fan of Zhang Shaohan. She usually likes to sing Zhang Shaohan’s songs, and she also volunteered to become a model singer. After the first round of songs were successfully sung, she was praised and imitated by the idol Zhang Shaohan. At the same time, the model singing also won the support of the members of the star guessing group. She, who gambled on the opportunity to sing with her idol, was particularly emotional in her singing. Although she lost in the second round, she couldn’t help but love her feelings and confessed to Zhang Shaohan affectionately, saying that her songs brought more motivation to her dream. Feng Timo couldn’t help but cry, and finally moved Zhang Shaohan to get the chorus opportunity with his true feelings. The two had never rehearsed before, singing "Rain and Go" with a sweet voice and a very tacit understanding. After the song ended, the two girls who cherished each other hugged each other and moved the audience.

Priya’s "One Voice" has been broadcast for nine episodes, and the original singers who came to the show all represent the love and youth of audiences of all ages. In future shows, Luo Dayou, a favorite of mothers born in the 1960s and 1970s, and Zhang Jie, Zhang Bichen, Chen Li and other original singers who are loved by the post-80s and 90s, will also be invited to share music stories with everyone. This "family fun" music journey will also continue to set sail.

This Saturday night at 21:10, Zhejiang Satellite TV’s "Unison", listen carefully.