According to Taiwanese media reports, Huang Hongsheng died at home today (16th), was found dead, at the age of 36, the agent also confirmed the death, the news came out, shocked the entertainment industry, fans are sad and unbelievable, from the Rolling Stones period took care of him Ren Xianqi, at this time for the concert practice group, the agent dare not tell him the bad news.

　　Huang Hongsheng used to be taken care of by Ren Xianqi when he was at the Rolling Stones. When Ren Xianqi went to Huang Hongsheng’s program to promote the concert, Huang Hongsheng said emotionally: "In the past, we were embarrassed to ask seniors for help, but Brother Qi will take the initiative to assist the younger generation!" In the past, he also wrote emotionally: "Brother Qi has always been very junior, and when Rolling Stones was his junior brother, he was also taken care of by his brother." At that time, he praised Ren Xianqi even more: "This kind big brother without airs, helped me teach a lesson again, if it’s ok, I will also be such a big brother in the future."

　　Now that Huang Hongsheng died suddenly at home, the reporter called Ren Xianqi’s agent, who said that Ren Xianqi was currently rehearsing for the concert, "I haven’t let him know the news yet. He usually takes care of Huang Hongsheng very much. If he knew it, he would be very sad. I am afraid that it will affect his mood, so I will not let him know first.", also revealed that the last time the two met was on a show hosted by Huang Hongsheng. (ETtoday/article)

　　Attachment: Research and development of high-performance computing machines in our country

　　Our country’s high-performance computing machines have formed three series, namely Galaxy series, Dawning series and Shenwei series.

　　Galaxy series

　　In November 1983, our country’s first gigantic electronic computer named "Galaxy" was born at the National University of Defense Technology after five years. Its successful development announced to the world that China has become a country that can independently design and manufacture supercomputers after the United States, Japan and other countries.

　　On November 19, 1992, the 1 billion supercomputer "Galaxy-II" developed by the National University of Defense Technology passed the national appraisal in Changsha, filling the gap of parallel supercomputers for large-scale scientific engineering computing and large-scale data processing in our country.

　　On June 19, 1997, the "Galaxy-III" parallel supercomputer developed by the National University of Defense Technology passed the national appraisal in Beijing. The machine adopts a distributed shared storage structure for large-scale scientific and engineering computing and large-scale data processing. The basic word length is 64 bits, and the peak performance is 13 billion times. The machine has a number of technologies that are leading in China, and the comprehensive technology has reached the current international advanced level.

　　Dawn series

　　Dawning I In October 1993, Dawning successfully launched the first SMP structure computer – "Dawning I". It can be widely used in banking, insurance, accounting, taxation, post and telecommunications, transportation and government departments for large-scale transaction processing. Dawning I is a major achievement of our country’s "863 plan", which marks that our country has mastered the world’s advanced level of designing and manufacturing symmetrical tightly coupled parallel machines that support multi-threading mechanisms, and shortens the gap between our country and foreign countries in parallel processing technology.

　　Dawning 1000 was developed in May 1995. It is the first set of large-scale parallel computer system independently developed in China, and its peak computing speed reaches 2.50 billion times per second. It used Mesh network for the first time and developed Wormhole routing chip for the first time. It is the first company to develop advanced parallel operating systems based on message passing, practical parallel optimization compilers and parallel file systems. All use parallel programming, debugging tools and environments, and the whole has reached the international advanced level in the early 1990s. Some technologies such as cavity communication chip design and parallel optimization compilation have reached the international leading level.

　　Dawning 2000-I Super Server, a major project of the National 863 Program undertaken by the National Intelligent Computer Research and Development Center in the first half of 1998, was successfully developed and passed the national appraisal. Its peak computing speed is 20 billion floating-point operations per second, supports mainstream operating systems and parallel programming environments, and has the characteristics of a single image. It is oriented towards scientific engineering computing. Although this project is a high-end product, it has upward and downward scalability, so it is expected to develop into a high-performance computer product series. Dawning 2000-I meets part of the domestic demand for MPP systems, which in turn promotes the development of large-scale scientific engineering computers and large-scale transaction processing in our country.

　　Shuguang 2000-ⅱ Super Server, developed by the National Intelligent Machine Research and Development Center of the Chinese Academy of Sciences, has passed the expert appraisal organized by the Ministry of Science and Technology in Beijing. It has made a major breakthrough in the key technology and productization of super servers, reaching the advanced level of international congeneric products in the late 1990s, and has entered the international leading ranks in cluster operating systems. Its peak floating-point operation speed is 110 billion times per second, the total memory capacity reaches 50 gigabytes, which can be expanded to 80 gigabytes, and the total disk capacity exceeds 600 gigabytes, which can be expanded to several gigabytes. It has an advanced cluster architecture, consisting of 82 node computers, and the total number of processors reaches 164. Dawning 2000-II has a rich and complete software system. Our country has developed a powerful cluster operating system, equipped with a variety of popular high-level programming languages, mainstream parallel programming environments and tools. In order to support network information services, the machine is equipped with parallel network and email service software, and can support various popular database software. working processor. In addition, it must also have self-checking and repair functions, which will be a revolution in the field of computer design.

　　Shenwei ⅰ computer system

　　In August 2000, our country’s self-developed high-performance computing machine, Shenwei I, with a peak computing speed of 384 billion floating-point results per second, was put into business operations. After the United States and Japan, our country has become the third country with the ability to develop high-performance computing machines. The system ranks 48th among the top 500 high-performance computing machines in commercial operation in the world today.

　　This scalable large-scale parallel computing system named Shenwei ⅰ computer system, the main technical indicators and performance have reached the international advanced level, is our country’s major scientific research achievements in the development and application field of giant computers, thus breaking the restrictions of some Western countries in the field of high-performance computing machines to our country.

　　The application scope of Shenwei ⅰ computer system mainly involves meteorological and climate, aerospace, information security, oil exploration, life sciences and other fields. During the practice run, Beijing high-performance computing application center has successfully developed a number of practical large-scale application software based on Shenwei ⅰ computer system. Preliminary statistics show that the utilization rate of Shenwei ⅰ computer system has reached more than 60%, and it is playing an active role in the field of national economic construction. For example: the ensemble numerical weather forecast system developed in cooperation with our country’s meteorological bureau can complete 32 samples and 10-day global forecasts within 8 hours; the human gene cloning system developed in cooperation with the Institute of Biophysics of the Chinese Academy of Sciences has completed the cloning operation of human heart genes and achieved the results of reaching the international advanced level.

　　According to reports, the first Shenwei I was put into use at the Beijing high-performance computing application center, and the second will be put into operation at the Shanghai Supercomputer Center.

　　(People’s Daily Online Profile)

Editor in charge: Li Erqing

　　　 Movie Network News(Text/Li Jiakun) The upcoming nonsensical comedy film, which will be released nationwide, held its first media viewing event in Beijing on March 9. As Wu Mengda’s first starring film in more than 20 years of filmmaking, "Big Shot" has attracted media attention before it was released. In addition to Wu Mengda, the film also features Lin Zicong, Yang Lele, Du Haitao, Li Boqing, Liao Jian, Jinsha, Jijie and other stars. In addition to incorporating a series of Sichuan-style elements with unique Bashu characteristics such as Sichuan kimchi, fire dragon performance, and face-changing, the audience can also enjoy the scenery of Shunan Bamboo Sea, where water and sky are the same and light boats sing late. It is a Sichuan-style comedy film.

Wu Mengda took the lead for the first time, and because he was moved to accept the film, he confessed that "Uncle De" was Uncle Da

　　　 "Big Shot" is a small-to-medium-cost investment film. With Wu Mengda’s worth, it should be difficult to invite him as the lead actor of the film. However, Wu Mengda said in an interview with reporters at the previous press conference that he took the role without hesitation, just "out of emotion."

　　　 In the play, Wu Mengda’s De Shu has this sentence: "As soon as I debuted, I worked in Hong Kong TV station. I started as a general manager, and later I was fortunate enough to be a host. After 30 years, I retired to the mainland to develop. I thought I could find a second spring, but I didn’t expect to meet Waterloo. It stands to reason that at my age, I shouldn’t be defeated by life, but after I lost my sense of taste, I really felt that I couldn’t hold on. But you’re right, if you want to live, there is hope!" This sentence is actually a portrayal of Wu Mengda’s own life. The plot of "Big Shot" mainly tells the inspirational story of the famous talk show host De Shu (Wu Mengda) after his life fell to the bottom, he met a group of small people who pursued big ideas. From the stars holding the moon to no one cares, Wu Mengda also experienced the darkest period of his life. The film seems to tell Wu Mengda’s own story.

Zhou Xingchi’s new and old royal supporting actors play on the same stage, Hong Kong-style nonsense and spicy Bashu humor stew

　　　 Wu Mengda and Lin Zicong are both "golden partners" in Zhou Xingchi’s movies. This time, the two starred in "Big Shots", playing the roles of one good and one evil respectively. Their nonsensical performances in the film are perfect. There are also media reporters at the scene who said that after leaving the bottle of "golden oil" of Xingye, Wu Mengda and Lin Zicong want to become real "big shots" or lack some heat.

　　　 Wu Mengda is very hard to show the audience in Cantonese, Mandarin, Beijing and Sichuan dialects in this film. Although it is not "multi-lingual", it is not easy for an old Hong Kong actor like Wu Mengda. Wu Mengda also said in an interview that he had a lot of fun filming the play in Sichuan. And Lin Zicong plays a villain in this film, but this hypocritical evil faction looks a little cute. This evil faction with "skin peeling" has the mantra: "Be reasonable." It is reminiscent of the lines of Xingye movies.

Bashu comedian monk Li Boqing sees the problem through and joins forces with his apprentice to laugh

　　　 Li Boqing, once known as the "Top Ten Comedian in Bashu", also plays a role in the film. In the film, Li Boqing plays a monk in an ancient town, and his apprentice Liao Jian plays a young man who was raised by him and grew up eating a hundred families. As a Buddhist disciple who has officially become a monk in 2007, Li Boqing’s most spoken line in the film is "random fate". And when it comes to his return to the mountain this time, he will continue to make movies. Li Boqing once said before participating in the film that although he became a monk, as long as it is related to his disciples, "I would rather suffer a little loss and do it, and I will never refuse."

Mango Taiwan mobilized the happy family to support, and the ending song can be called the finishing touch of the "Divine Comedy"

　　　 As Wang Han’s daughter-in-law, Yang Lele, is the producer of a movie. Cameos and advertisements from various people in Mangotai are inevitable in the film. Yang Lele, Du Haitao, Jijie and Wang Han all have starring or cameo roles in the film. Among them, Du Haitao plays a professional director who is even more reminiscent of the outfit of Happy Family, which once made people think they were watching a special version of Happy Family.

　　　 It must be mentioned that, as the "wake-up" link at the end of the film, the ending song has always been the soft underbelly of domestic films. But this time, the ending song "Dang’er Dang" of "Big Shot" can be called the "Sichuan version of the Divine Comedy". It is a masterpiece in Sichuan flavor Mandarin with popular arrangement, and it will also be one of the driving forces for the audience to insist on seeing the end of the film.

Next page More wonderful pictures

　　On the afternoon of August 26, the Ministry of Transport, together with the Ministry of Public Security and the Beijing and Tianjin transportation and public security departments, carried out a joint interview with Didi Company for the murder of a female passenger on the way to Didi Hitch in Wenzhou, Zhejiang on August 24, ordering it to immediately carry out comprehensive rectification of the Hitch business, accelerate the process of compliance, strictly adhere to the safety bottom line, effectively implement the main responsibility of the carrier’s safe and stable management, protect the safety and legitimate rights and interests of passengers, and promptly announce the rectification to the society.

　　Xu Yahua, director of the Department of Transportation Services of the Ministry of Transport, said in an interview that in May this year, Li, a flight attendant, was brutally murdered by the driver on the way to Didi Hitch in Zhengzhou. In just three months, the "8.24" Wenzhou vicious incident occurred again, which attracted widespread attention from the society. The two vicious incidents exposed major business management loopholes and security risks existing in the Didi Chuxing platform. The main responsibility of the enterprise was not properly implemented, which seriously threatened the travel safety and legitimate rights and interests of the people. The social impact was very bad.

　　In this regard, the Ministry of Transport requires Didi to effectively implement the main responsibility of enterprise safety management, strengthen rectification, standardize operations, and effectively ensure passenger safety and social stability.

　　First, we must strictly abide by the safety bottom line, in accordance with the requirements of relevant national laws and regulations on production safety, strictly implement the main responsibility of production safety, put passenger safety in the first place, and seriously investigate the recent safety incidents and deal with the relevant responsible personnel. The Ministry of Transport will pay close attention to the investigation and handling of this incident, and will request the relevant departments to deal with the personnel who have been investigated by the public security department in accordance with laws and regulations.

　　Second, we must immediately follow the principle of "releasing travel information in advance on the premise of the ride-sharing service provider’s own travel needs, choosing vehicles by people with the same travel route, sharing part of the travel cost or free mutual assistance for not-for-profit purposes, and limiting the number of rides per car per day", conduct a comprehensive rectification of the ride-hailing business, plug safety management loopholes, and establish a long-term mechanism to ensure passenger safety; learn from one example, comprehensively investigate and rectify the safety hazards existing in the online ride-hailing platform, and resolutely put an end to the business behavior of organizing illegal online ride-hailing in the name of ride-hailing; from now on, no new access to unauthorized vehicles and personnel will be allowed, and the removal of non-compliant vehicles and personnel that have been connected will be accelerated.

　　Third, we must implement the main responsibility of the carrier’s safety and stability management, actively cooperate with the public security department to handle cases, and at the same time strengthen the education and management of connected drivers.

　　Fourth, we must operate in strict accordance with the law, strictly follow the policy requirements and local implementation rules, and comprehensively promote the compliance of online car-hailing to ensure that the platform, vehicles and personnel are in line with relevant regulations; online car-hailing operation information data should be real-time, full, real access to the national online car-hailing supervision information exchange platform, and ensure data quality. The Ministry of Public Security has put forward requirements for Didi’s safety management, standardized operation, and strict compliance with local implementation rules.

　　At the meeting, the person in charge of Didi said that the incident is deeply self-blame and guilt, Didi company has a major responsibility that can not be shirked, and promised: since August 27, in the nationwide downline ride business, re-evaluate the business model; before September 1 to complete the compliance of the operation work plan, submitted to the relevant departments and accept social supervision; the implementation of safety production responsibility system, carry out self-examination of potential safety hazards; rectification and upgrading of customer service system, increase customer service team investment; open up platform users emergency alarm channel, improve the evidence retrieval mechanism with the public security organs.

Nanfang Finance, June 19th, Tianyancha App shows that recently, Tianjin Hanqi Technology Co., Ltd. was established, the legal representative is Sun Keqing, the registered capital is 1 million US dollars, the business scope includes electronic product sales, computer system services,foundation, applications, shared bicycle services, sales of electric bicycles, sales of assisted bicycles, scooters and spare parts, etc. According to shareholder information, the company is wholly owned by Xigua Limited, a subsidiary of Meituan.

The annual CCTV Spring Festival Gala is in a fiery rehearsal, and the invited stars have arrived at the scene one after another, and their every move has become the focus.

Liu Tao, a well-known actor, said on the show that she finished "Flowering Flowers" in one go this weekend. She also joked: "I met Hu Ge and Tang Yan at the party yesterday, and couldn’t help but ask Tang Yan: Has the cast of" Flowering Flowers "received an invitation from CCTV for the Spring Festival Gala? After listening to it, Tang Yan replied: I have to ask director Wang Jiawei about this. Hu Ge, who was next to him, said humorously: Thank you! If the crew is really invited, you will be the first person who will think of you when director Wang Jiawei shoots next time. After Hu Ge finished speaking, he laughed out loud!

Although the TV series "Flowers" has ended, the topic is still very popular. So far, there are no rumors on the Internet that the crew of this drama has been invited to participate in the CCTV Spring Festival Gala. Some actors have participated in the CCTV Spring Festival Gala.

In 2016, Hu Ge and Xu Ruyun sang "Love Each Other".

In 2017, Hu Ge and Wang Kai sang "At This Moment".

Although actors have talents not only in acting, but also other talents, they also have their own strengths and weaknesses. To be honest, Hu Ge has seen a lot of acting, but rarely heard singing. Exactly how his singing skills are, the benevolent see the benevolent, and the wise see the wisdom.

Brother Hu played the role of Ah Bao in "Flowers". When he was young, he was very lucky to meet "Uncle". He was willing to teach him how to be a person and how to do things in society, which made him rise quickly in the circle. Brother Hu’s acting skills were beyond doubt, and he accurately controlled the emotions and details of the role of Ah Bao.

In 1984, You Benchang performed the mime "Shower Man" on the stage of the CCTV Spring Festival Gala. His silent performance on the stage was very natural and vivid. To put it bluntly, his acting skills are solid. Unfortunately, there are almost no mime performances now.

In 1987, you Benchang performed the sketch "Sun Erniang Opens a Shop" on the stage of the CCTV Spring Festival Gala. This time he played the female character "Sun Erniang".

In 1988, you Benchang performed a sketch "Emergency" with Zhao Lirong, Wang Liyun and others. It mainly talks about how to raise children, and their interpretation is very real and funny.

In 1985, you Benchang starred in the role of "Ji Gong", which became popular all over the country. In the play, although he was dressed in ragged clothes and held a broken fan in his hand, he was very kind-hearted and willing to help disadvantaged groups in society. You Benchang played this role very smartly and became his classic role.

Counting, You Benchang is already 90 years old this year. It is really admirable that this age group can easily play with actors who are decades younger than him. The key is that his acting skills are still very superb and his mental state is very good. You Benchang’s performance in "Flowers" makes everyone feel reliable and assured. His sincerity has made him gain a good audience.

Recently, the CCTV Spring Festival Gala rehearsal when the media filmed Xin Zhilei appeared in the CCTV building, it is reported that she is the first time to participate in the CCTV Spring Festival Gala, I do not know what she will perform at that time?

Xin Zhilei made her debut at the age of 25 and has starred in many hit TV series since then. Although the series was popular, it did not stir up any splashes for her. Xin Zhilei starred in the role of Li Li in "Flowers", and director Wong Kar-wai portrayed her as both advanced and mysterious. Her retro warm red lips and clothes made her exude a strong feminine smell.

In recent days, there have been many topics about her on the Internet, which can be said to have earned enough attention. Even though Xin Zhilei is a supporting role, she is the actor who has received the most traffic dividends from this drama and has become one of the top performers worthy of the name. It has to be admitted that Xin Zhilei has finally met a good director, a good script and a suitable role for her. Of course, this also requires the right time and place, and you must be careful enough to accumulate your acting skills and wait patiently for the opportunity to appear.

The CCTV Spring Festival Gala stage attracts much attention every year, and it is also a dream place for celebrities. The CCTV Spring Festival Gala program has a high reputation for ratings, allowing people all over the country to see your performance. Maybe, take this opportunity to leave a deep impression on the audience and bring more influence and commercial value to their future development. Being on the CCTV Spring Festival Gala stage also proves that the stars are recognized for their strength and enhance their position in the entertainment industry. Therefore, the stars participating in the CCTV Spring Festival Gala will try their best to get close to the audience.

The film "Legend" released its first concept poster and officially announced the full lineup. Written and directed by Tang Jili, Jackie Chan, Zhang Yixing, Naza, and Li Zhiting starred, with Li Chen starring in particular. The film continues the story style of "Myth". Jackie Chan will once again become an archaeologist and lead the team on a fantastical adventure.

On the day of the release, Jackie Chan led all the main creators to attend the opening ceremony of the Beijing Film Festival. Although Jackie Chan’s movies over the years have given people the feeling that Lian Po is old and can’t eat, and he has to cook these cold rice to continue the glory of the year, but Jackie Chan, who can’t fight anymore, the audience can see his fatigue. He himself is well aware of his own problems, but he has no way to find a successor like himself to cultivate, and because of his special status, he has to be forced by other capital to intervene, stuffing in some filmmakers he does not want to use.

Just as he attended the opening ceremony of the Northern Film Festival, Jackie Chan also revealed that his new film will cooperate with Xiaosheng Zheng Yecheng. The actor’s name was not originally scheduled in the movie, nor was he the main character at the beginning. However, being able to participate in the filming of the movie shows the importance Jackie Chan attaches to Zheng Yecheng from the side. Everyone congratulated Zheng Yecheng on his success in chasing stars, because Zheng Yecheng said a long time ago that his idol was Jackie Chan, hoping to cooperate with him one day. This time, even if his wish came true.

The opportunity for the wish to come true is because of the variety show "Wireless Transcendence Class". This show is another masterpiece of the famous variety director Wu Tong. This variety show gathers all his stinky habits, and uses all kinds of old actors hired by the banknote ability to piece together free memories for everyone, and then uses capital to force in those new artists without acting skills to poison our eyes.

Some people said that Zheng Yecheng and Guo Xiaoting in this show were on the wrong show. They probably thought that they could really get to know good instructors in this show and improve and hone their acting skills. However, they did not expect that with their magical scissors hands in the later stage, the show was completely edited into the script.

For example, a sentence Jackie Chan said to A, but because B wanted to add this scene, it was edited to the back of B. If it wasn’t for some idle netizens microscopically chasing variety shows, it would be hard for everyone to find that it could still be like this. This is basically the basic operation of this show, which is not a little bit outrageous.

However, everyone still discovered that Zheng Yecheng was a treasure in the first episode of this show. Facing Jackie Chan’s need to film "New Police Story", Zheng Yecheng volunteered to play a monkey stick for a while. Watching Zheng Yecheng’s body fly, he deftly played this stick technique. Wearing thick reading glasses, he could see the light emitted from Jackie Chan’s eyes, and it was the same for the audience in front of the screen.

However, even if Zheng Yecheng made Jackie Chan’s eyes glow, he couldn’t stop the shady scene of the show. All in all, looking at the show, Zheng Yecheng is the background version and cannon fodder. Fortunately, he didn’t get nothing, just like after he finished performing this stick technique, Jackie Chan put his hands together slightly and said to him sincerely, "Really, you can teach me when you have time." It is estimated that Jackie Chan’s brother also knows in his heart that in this variety show, it is unlikely that the two of them will have further cooperation and development. In the future, things will have to wait until "free".

Zheng Yecheng alone in a low-cost drama for more than a decade may not be able to make him successful. Accompanying those idol artists who promote capital on a variety show like this can make Zheng Yecheng get to know Jackie Chan and explain to everyone what it means that gold always shines.

It is said that Zheng Yecheng is gold, because he is a rare martial artist in the entertainment industry now. His learning experience can be called Genzheng Miaohong. He started learning Peking Opera at the age of 7. At the age of 10, he was admitted to the Opera School affiliated to the Shanghai Academy of Drama to study martial arts. At the age of 17, he entered the Peking Opera Department of the China Academy of Drama. Later, even if he entered the entertainment industry, he did not give up his martial artist identity, and has been trying his best to take on more martial arts roles. Not long ago, some netizens dug out the late editing and directing of a certain TV series, but the martial arts movements of Zheng Yecheng were torn apart.

Overall, he has always been determined to do himself well, even when participating in the show, because of the suppression of capital, he cannot have many scenes, but he can still think that his outstanding achievements have been seen by Jackie Chan, and there is further cooperation.

Andy Lau performs a different "killer"

When we interviewed Rao Xiaozhi, the director of "The Crowd", we asked him what the opportunity was to invite Andy Lau to play the killer Zhouquan. Rao said that when the character of Zhouquan became clearer and clearer in the book, he felt that it should be Andy Lau, and he did not need any foreshadowing. "He just stands there." The simple and straightforward answer, after thinking about it, felt extremely reasonable and appropriate. From Andy to Brother Hua, the growth is only age, hard work, self-discipline, seriousness, diligence, and consistency. Andy Lau did a lot for "The Crowd", connecting with various theaters by phone to request more film arrangements, opening a Douyin account to live stream with director Rao Xiaozhi… Due to work reasons, he could not accept face-to-face interviews in the mainland, and the Lau team returned to the video interview material extremely efficiently. Andy Lau answered all the questions in our interview outline, without avoiding or perfunctory. The team carefully used dual cameras to shoot this interview. Andy Lau occasionally looked at the camera, his eyes clear and bright, his words sincere, his state stretched, and his style of talking and laughing remained the same. After more than 40 years of filming, even though he is now an honorary person, he said that no matter what the script is, it is a challenge for me, and every movie is equally difficult.

Q

A

ICONSPRO: Can you introduce the movie "The Crowd" to everyone?

Andy Lau:The movie "Crowd" is actually about two different people who exchange their lives. I was a killer in the movie, and because of an accident, I exchanged lives with Xiao Yang, and I became an extra actor, which is a very wonderful movie.

ICONSPRO: Have you seen the previous works of Director Rao Xiaozhi? What are your thoughts on this collaboration?

Andy Lau:This time, in fact, this script has been coming down, and I have heard that this work is brewing in the market. I have never known that the director Rao did it. I have seen "Hello Crazy" and "No Name". I really appreciate that he has a different world in the movie, and I really want to enter his world to see it. Then this time it was very good, he found me to act in this play, and I was very happy. I quickly agreed to perform like this.

ICONSPRO: What motivated you to take on this film? What was the most appealing part of the script?

Andy Lau:I took this movie entirely because of his talent. Of course, I like Wan Qian, Xiao Yang, Xiao Lei, and many other actors, but if you want me to give a reason, it’s because of the director’s talent.

ICONSPRO: Zhou Quan is a killer who has lost his memory and switched identities with others. What do you think is the most challenging aspect of this role?

Andy Lau:I think no matter what the script is, it is a challenge for me, because we don’t care if I played Leiluo 25 years ago, and I play it again today, in fact, I can present a different role, so I’m not saying whether the script is difficult or not, but I think I can present a certain kind of Andy Lau under the director’s world. This is my biggest difficulty, but I think every movie has the same difficulty.

ICONSPRO: The biggest feature of a remake is that the audience will lose curiosity about the local version because they have seen the original. Would you consider adding some special designs to attract the audience?

Andy Lau:Each of us has been a parent, and there are many people in this world. He has also acted. He has also been a father, and he has also been a father. Then I watched the original Japanese ones, and I also watched the Korean ones. Their world, their family, are presented differently in different fields or in different countries. I think the director put a lot of local jokes this time, and it is the kind of taste that we are very Chinese. I think this is completely. I don’t know why the director will present this world. I think it is different from anything except the plot. There is no way to say which part of it we have borrowed from. It is either Japanese or Korean. Now a completely new world is presented in front of all the audiences.

ICONSPRO: Xiao Yang said in an interview that Andy Lau can give people a sense of security. What do you think of this evaluation? Where does the sense of security between actors and actresses come from?

Andy Lau:First of all, I think Xiao Yang, thank you for your evaluation of me, security, I think this is your trust, found in me, in fact, as long as you believe in people, no matter who the other party is, as long as you believe, the world will be safe. So you will choose some people you believe in, work together or live together. This kind of security is not given to him by me, but if you believe in me, I have it. If you don’t believe in me, I don’t have it.

ICONSPRO: It’s the first time to work with Vance, but how can you break the ice quickly if you want to shoot an emotional scene?

Andy Lau:I have been acting for 40 years, and every play will have a heroine, and then every play will have a relationship. Every time I do it, I have found many ways to tell myself what is good about her and what moves me before filming, so no matter which movie it is, when the heroine appears, I will naturally communicate with him or fall in love. It is completely natural, but there is no way, just love with your heart.

ICONSPRO: Collaborating with the mainland creative team again, do you think your Mandarin has improved again?

Andy Lau:First of all, I think everyone really misunderstood a little bit. In the past, from "Ambush on All Sides", many of my movies were made with my voice, and I performed them in Mandarin, so I don’t know why everyone thought this time, wow, that’s weird, why? In fact, three or four years ago, I played "The Bomb Locker", and the people who were released thought that my Mandarin was not so worth using my voice, so I replaced my voice and found someone else to do it. That may be due to those distribution habits, such as "Lost Orphan" is also my voice. (In "The Bomb Locker") I played with Ni Ni and I spoke Mandarin, so this will not affect my performance. There may be some pronunciations in the middle that are mine, especially one of Andy Lau’s Mandarin, but I basically use my voice in many movies, and I rarely match it. "The Great Wall" is mine in English and Mandarin, and Mandarin is mine.

ICONSPRO: Xiao Yang said that she was slapped 33 times in the face and 11 times in the face. Do you have any pressure to shoot similar scenes?

Andy Lau:Of course there will be. Before I filmed this scene, I already told the director that because of his scene, I can’t have a single word wrong in all the dialogue, because he was talking about the dialogue written in the whole book, so I can’t be wrong, not a single word wrong. The reason why there are so many (slaps) in the middle is because I may not be used to it. For example, I have used "character". I have been talking about "character" for more than 50 years, and now I suddenly changed "character", so I am not used to it. In fact, I am quite stressed. This is the scene I feel the most guilty about in the whole scene. Really Xiao Yang, I really shouldn’t have been beaten so much, but my command of Mandarin is not so flexible, so I’m sorry.

ICONSPRO: You have won the best actor in the heavyweight film festival many times. In the field of film, are there any awards you want to work hard to win?

Andy Lau:I am a very casual actor. From the very first day, everyone may think that Andy Lau needs any awards or whatever. In fact, I am the most indifferent. Whether I play well or not, I understand it myself. With it, I won’t feel how good I am, and without it, I won’t feel that I am not good at acting, so I feel that I am responsible in the world. Maybe if I want to participate in those awards in different parts of the world, or some film festivals, I just hope to bring Chinese films to the world and let the world know. In addition to some art films and action films, we can also have some commercial blockbusters in the market, and we can also make everyone feel that in addition to business, it contains the most traditional Chinese wisdom. I hope to bring our Chinese films to every corner of the world, not really. I want to win awards in different parts of the world.

ICONSPRO: And finally, a word for the Amway audience coming into the theater to watch "The Crowd."

Andy Lau:First of all, let me tell you that "The Crowd" is a very good movie, and it is a movie with its own character and image. I hope you go in and feel that as long as you work hard, no one can beat you. This is the most important point of our play. Hope you enjoy "The Crowd".

– THE

Recently, Huawei announced that it and Changan Automobile signed an "Investment Cooperation Memorandum" in Shenzhen on the 25th. Huawei will separate the car BU business and establish a new company, and related parties will intend to invest in the company and work with Huawei to support the company’s future development. According to industry analysts, Avita may be the biggest beneficiary of this cooperation.

At present, all new cars under Avita are equipped with the Hongmeng cockpit developed based on HarmonyOS 4, and are equipped with the far-leading Huawei high-end intelligent driving system HUAWEI ADS 2.0, which brings together the top technological achievements of Huawei’s car BU. After Huawei’s car BU business is operated independently and the new company is established, its core technologies related to smart car solutions, including intelligent driving, Hongmeng cockpit, etc., will be independent in the new company. And Changan and its affiliates, as the only car company in the independent company, account for nearly 40% of the shares, and have full say. It is also reasonable to give Avita the latest technology of the car BU independent company first in the future.

Taking Avita 12 as an example, it has been on the market for a week, and it has harvested 15,000 and is about to be delivered. Of course, behind the excellent sales results of Avita 12, Huawei’s intelligent strength has played a strong empowering role. For example, with the blessing of Hongmeng cockpit developed based on HarmonyOS 4, Avita 12 has the function of "scene world", which provides different scene modes based on scenes such as rest, car wash, pets, etc. Moreover, the Avita 12 car system has the intelligent voice function of smooth communication like a real person, and the owner can achieve the functions he wants through voice dialogue.

Huawei’s advanced intelligent driving system HUAWEI ADS 2.0 also plays an excellent empowering role in Avita 12. With the blessing of such a top-level intelligent driving system and the AVATRUST sensory system, it can accurately understand road conditions and realize intelligent assisted driving in urban areas, high-speed and other scenarios. For novice drivers, the auxiliary parking function of Huawei’s advanced intelligent driving system is very friendly, supporting more than 160 types of parking spaces. Assisted parking.

The outstanding performance of Avita 12 after its launch has given Huawei the confidence to cooperate with Changan Automobile to a certain extent. Yu Chengdong, CEO of Huawei Smart Car Solutions BU, once introduced the practical application performance of its various intelligent technologies at the launch conference of Avita 12. At the Guangzhou Auto Show, Yu Chengdong praised Avita 12 even more, saying that it is the most beautiful, intelligent and technologically advanced car.

After the joint establishment of the new company by Changan Automobile and Huawei, it will further increase the technical tilt of Avita and subsequent models, empower its models with top intelligent technology, and further enhance the market competitiveness of Avita.

Text | Xinghui

Editor | Shi Can

Recently, the sound of learning to meow has always sounded in the elevator.

"Seven Cats, Seven Cats Meow Meow Meow…" Tengger’s rugged tone was accompanied by the background melody, and the brainwashed lines were repeated over and over again, "bombarding" every office worker indiscriminately. Under the cat’s meow, all living beings are equal.

Image source Weibo @Tiying Media

This elevator advertisement comes from the digital reading platform "Seven Cats Free Novel", and the singer Tengger’s title in it is the spokesperson of the Seven Cats brand. Coincidentally, in August this year, the comprehensive reading platform "Fanqie Novel" officially announced actor Yang Zi as the brand spokesperson.

Earlier, China Literature Limited had officially announced actor Hu Ge as the spokesperson of Reading Literature IP, and actor Song Yi also served as the ambassador of Reading Literature Recommendation Group… Whether it is a free reading force or a paid online position, celebrity marketing is no longer a new thing.

Why have big-name spokespeople become the norm in the online industry? Today’s online marketing has evolved to what stage?

What kind of celebrity can become an online spokesperson?

Teacher Tengger came to brush his face again.

After learning to call the elevator advertisement was launched, people in Weibo Square often lamented the "magic" of this advertisement. Some people were troubled by the loop of the elevator advertisement, while others sensed a subtle contrast from the reincarnation of meowing: "When I got out of the elevator, I started to search for’Tengger learns to call the cat ‘."

The reason why Seven Cats chose Tengger’s endorsement is obviously inseparable from the latter’s wonderful path of "becoming popular again" over the years.

As a well-known Mongolian singer, Tengger’s heroic grassland-style songs were sung all over the country in his early years. However, his popularity in today’s Internet space is not due to his pure majestic style, but because of his subversive "Uncle Meng" image.

Since the original song "Peach Blossom Land" became popular in 2013, Tengger’s style of painting has shifted step by step. He returned to the public eye, went on variety shows, played cross-border, and covered many popular songs in contrasting ways, such as the cover of Zhang Shaohan’s masterpiece "Invisible Wings" to sing the hard atmosphere of "Wings of Steel"…

Image source Bilibili

On the eve of Double 11 in 2019, the news that "Tengger will sing" Love Circle "on the same stage as Hanazawa Cilantro" spread all over the Internet, causing his cross-dimensional character to come out of the circle again. Although the news was eventually clarified, Tengger did interact with the two-dimensional field frequently since then.

In the tide of netizens playing stalks or imitating, Tengger himself settled in Bilibili and gradually occupied a place in the front line of youth culture. An interesting fact is that as of get the manuscript ready, Tengger’s Weibo fans were about 1.148 million, while Bilibili fans far exceeded the former, up to 1.839 million.

From this perspective, it is not surprising that Seven Cats chose Tengger. In fact, before the free online platform took action, Tengger was already called a "treasure for young people" in the marketing industry.

For example, game companies that also point to the online generation circle have frequently invited Tengger to help sing. The music marketing events of products such as "Honor of Kings" and "The Strongest Snail" have the figure of this real-world friends. The Tengger version of "Mangseed" released by "Fantasy Westward Journey" has gained over 12 million views in Bilibili, and there are still netizens who often "come again billion times".

To the Seven Cats, Tengger was not a celebrity spokesperson for the idol line. His advantage was his interdimensional humorous persona, which was backed by a high reputation, good popularity, and the scarcity of being close to young people.

In contrast, Tomato chose Yang Zi for another reason.

On August 3, Tomato Free Novels officially announced Yang Zi as the brand spokesperson. As a familiar actor, Yang Zi has continued to be active on the screen in recent years, starring in "Ode to Joy", "Honey Sinks Like Frost", "The Rest of Life, Please Instruct", "Sauvignon Blanc" and many other film and television dramas. What they have in common is that they are adapted based on the novel IP.

Fanqie Novel official account

During the official endorsement, Yang Zi said this sentence: "Different characters are different lives." In this context, the actor’s past role performance is a bridge, guiding the audience back to the source of mainstream IP content – that is, the major original online platforms.

Regarding this cooperation, Fanqie Novel also said: "We hope that through Yang Zi’s endorsement, we can better shape readers’ awareness of the reading platform and create a newer and more interesting reading experience for readers."

Similarly, after the 2015 adaptation of "Langya Bang" became a hit, the star Hu Ge in the play collaborated frequently with the original source, China Literature Limited.

As an old friend of Reading Literature, Hu Ge not only played the well-known IP role, but also was a reader famous for his reading interests. Therefore, from his early endorsement of QQ Reading to his subsequent role as the spokesperson of Reading Literature IP, Hu Ge has continued the positioning of "reading advocate" with a slight literary attribute, echoing the cultural tone required for reading literature.

Image source Weibo

Overall, online platforms choose celebrities with different ideas, with different focuses on popularity, resume, and personality. However, the vision is ultimately the same, that is, to use users’ awareness of celebrities to strengthen their awareness of the platform.

When celebrity endorsers became the new "standard" for online platforms, more important marketing trends emerged.

From warlord to celebrity marketing

Web promotion is a profound knowledge.

At different stages of development, online platforms have different marketing goals and technical carriers, and they show very different appearances. For example, the most common and basic form of online marketing is like the game industry’s ancient user acquisition through ads, with short and eye-catching text with rough pictures, and strive to attract readers’ interest in the shortest time.

On the male channel, they can be 10,000 kinds of bizarre reversals, where the dragon king, the rich man and the old ancestor come together. On the female channel, they have turned into jaw-dropping tyrannical literature. The lady knows whether she is wrong today, but the readers who swipe the advertisement must know and reflect.

source network

In this way, graphic advertisements have brought curious glances to large and small online text sites, and they have grown brutally lively. To this day, these gimmick copywriting is still a source of joy everywhere on the Internet, and has bred many famous scenes.

After that, a landmark turning point was the ouster of the "Crooked Mouth God of War".

In 2020, a series of advertisements labeled "Crooked-Mouth God of War" suddenly became popular. The so-called "Crooked-Mouth God of War" comes from the crooked smile displayed by actor Guan Yunpeng in many online advertisements, which often appears at the climax of the plot.

For a time, the original film, editing and parody version of "God of War with Crooked Mouth" swept through Douyin, Kuaishou, Bilibili, Weibo, Hupu and other major platforms. These advertisements have a strong routine color, repeating the scenes of the protagonist pretending to be a pig to eat a tiger and slapping the face in reverse, accompanied by copied and pasted dramatic conflicts and highly similar villain remorse.

The crooked-mouthed God of War was always a useless son-in-law at first, but the ending had unpredictable identity options: God Doctor, Dragon King, God of War, Patriarch… It was such a simple and direct plot framework that made countless netizens unable to stop, embarrassed and happy.

Image source Bilibili

The wry-mouthed God of War, which has become popular in the banter, is a representative of the maturity of online short video advertising.

In the context of the short video pandemic, online short video advertisements have come into being. They go a step further than graphics, using Facebook’s character library to extract core scenes from long, cool articles and shoot short dramas that are one to two minutes long. These advertisements strive to stimulate user interest in a very short time and actively cater to the fragmented public reading habits.

It is worth noting that the popularity of short video advertisements on the Internet does not mean that graphic advertisements disappear. In fact, the two complement each other, embedding short video platforms, browser recommendations, application information flows, and many other scenarios in parallel, to build an information flow empire of Shuangwen marketing, and you can see seven dragon kings smiling at your evil charm by moving a brick at random.

After introducing the emerging media power of short videos, online marketing has further helped new and old platforms to explore market growth. In fact, the years when in-feed ad gradually innovated and grew, it basically corresponded to the rapid growth of free reading platforms under Internet giants such as Douyin and Baidu.

With the slowdown in the growth of the platform, online marketing has undergone new changes, the core feature is the rise of brand status in the appeal of communication. Online giants have tacitly increased branding efforts, opened up marketing dimensions other than customer acquisition and conversion, hoping to keep the country while fighting.

So we can see that Qimao has tested the waters of Xiaohongshu, live broadcast and other brand operation channels, implanted variety shows such as "Yearning for Life" and "Ace to Ace", and appeared in front of young netizens more and more frequently.

Tomato also made frequent attacks online and offline. In July, it just cooperated with the traditional literary circle and the online literary circle to hold a live broadcast conversation. In August, it appeared at the 2023 Shanghai Book Fair with a series of works…

Image source Weibo @Tomato Free Novel

Recently, the celebrity spokespeople who have tacitly embraced the two reflect the current emphasis and investment on brand marketing on online platforms.

If we want to describe, the evolution of online marketing is not a segmented line, but closer to a gradually expanding network. New media and new needs are entwined on it, and the main axes of seeking increment and maintaining stock have been highlighted one after another, prompting online platforms to go offline and to the public.

Free to pay, each with a story

When it comes to star marketing to assist in brand building, the relatively long-established paid online platform is undoubtedly a pioneer.

As early as May 2016, China Literature Limited showed a big deal on this matter. That year, QQ Reading officially promoted Hu Ge as the spokesperson, and at the same time launched a large-scale offline promotion. Hu Ge’s large poster can be seen in many crowded subway stations in Beijing, Shanghai and other places.

Image source Writer’s Assistant official account

You know, in the field of digital reading at that time, such promotion was rare. Since then, Reading Text has also launched the special concept of "IP spokesperson" early, which has attracted a lot of attention from the online literature industry.

It is worth noting that although free online platforms are now following up on star marketing, there are still differences in the strategic priorities of the two camps. Even if the same star appears to shoot a promotional short film, the two sides have different expression priorities.

For example, at the same time as the official spokesperson, Fanqie Novel released a short film "Fanqie Novel Today", which depicted several typical reading scenes, exposed the pain points of digital reading, and showed Yang Zi to express the reason for "Fanqie Novel".

In the short film, Fanqie Novel shows the familiar situations of payment restrictions and author interruption, relying on Yang Zi’s interpretation to emphasize the advantages of tomato free reading, one-click promotion and other products. Yang Zi’s image of shuttling through it is very close to the celebrity spokesperson in people’s traditional imagination.

Image source Fanqie Novel

On the other hand, the short film in which Reading invited Hu Ge to appear focuses on the next link in the online text industry chain.

After Guan Xuan served as the spokesperson of Reading Literature IP, Hu Ge appeared in the short film as a storyteller who loved stories and recommended three popular online works to the audience, namely "Shanghai Prosperity", "Great Doctor Ling Ran" aimed at the medical industry, and "The First Sequence", a fantasy adventure.

China Literature Limited official account

Although it is related to online text recommendation, the focus of this short film is not on the digital reading end, but on the reconstruction of several representative scenes in the story in the form of images and the visualization of words. Here, Hu Ge’s role seems to be closer to a "cultural promotion ambassador".

He introduced to the camera: "Through the paid data of hundreds of millions of readers, [Reading Text] selects the best stories suitable for film and television adaptation, and expects them to appear on the screen and burst out with more powerful charm."

In summary, the difference between the two kinds of star marketing reflects the difference between the development strategies of the two online publishing camps. There is an inherent time difference between the free online publishing platform and the paid online publishing platform in the formation time, which to a certain extent leads to the difference in the current business form.

The former focuses on product iteration and platform construction at this stage, and stars are the guides to shape user cognition; the latter turns its attention to the downstream IP adaptation chain more, aiming to play the advantages of paid network text reserve IP, and stars are more like amplifiers that extend IP appeal.

After saying goodbye to going it alone and embracing celebrity marketing, today’s online platforms have begun to borrow power from outside the circle, each with its own story to tell.

Combined with the "2022 China Digital Reading Report" released by the China Audiovisual and Digital Publishing Association, the scale of China’s digital reading users reached 530 million in 2022, an increase of 4.75% year-on-year. At the same time, the overall revenue scale of China’s digital reading market was 46.352 billion yuan, an increase of 11.5% year-on-year. Among them, copyright and advertising revenue have gradually become the driving force for the development of the industry scale, and are responding to the long-term direction of paid and free online texts.

If the platform can broaden the market through innovative marketing paths, the local online industry is expected to burst into more fresh vitality, further attract readers and creators, and then leave more Chinese stories worth telling.