Movie Network News(Text/Yaru Yang) The film starring Fan Bingbing and Chen Bolin will be released nationwide on March 4. With this film, Fan Bingbing has his first access to the international film queen – the film queen of the Tokyo Film Festival. On February 24, the film held a media viewing in Beijing. Fan Bingbing entered the film in his underwear in "Guanyin Mountain", which was sometimes pure and sometimes wild, and his performance was quite eye-catching. Chen Bolin also has a passionate tongue kiss drama. While the film is full of fragrant shots, it also explores life and death, as well as a series of issues such as growth, generation gap, family ties, friendship, and love. [Movie Network] will uncover the highlights of "Guanyin Mountain" for you one by one.

Fan Bingbing dances in ripped stockings, looks sexy in underwear

　　In "Guanyin Mountain," Fan Bingbing plays a girl who sings in a bar. His boyfriend, Chen Bolin, is also forced by life to make a living by selling gasoline illegally and selling alcohol in bars. Although Fan Bingbing appears in the film most of the time without makeup and clothes are also rags, he is still quite stylish and has a bit of a "sharp sister" flavor.

　　Although there are no large-scale shots such as accidental lighting, Fan Bingbing also has no shortage of beautiful performances in "Guanyin Mountain". At the beginning of the film, Fan Bingbing is the whole process of changing clothes and cross-dressing, wearing smoky makeup, wearing a white wig, and even blue underwear into the camera, looking sexy. Then Fan Bingbing appeared in ripped net socks; dancing in the disco, showing his wild side.

"Guanyin Mountain" explores the emotional issues of life and death, and the music sets off the oppressive atmosphere

　　Zhang Aijia’s powerful performance in "Guanyin Mountain" made people applaud, and she portrayed a mother who was a little mentally disturbed due to the loss of her son. The music in "Guanyin Mountain" is also fascinating, and the rock version of "One Game, One Dream" and Xu Wei’s "Blue Lotus" highlight the rebellion of youth and the helplessness of life. But in order to achieve the effect of letting the audience dance with the protagonist, many scenes were shot by hand-held method, and the camera was shaken more severely, which made people feel a little motion sickness.

　　The film’s realist style, the story of three young people played by Fan Bingbing, Chen Bolin, and Fatty Long silently struggling for life, explores the misunderstandings, emotional betrayals and forgiveness between the two generations, and explores issues such as life and death. As Zhang Aijia’s line in the film, "People can’t be alone forever, being together is forever!" This may be the most important point of the whole film.

Next page More wonderful pictures

From setting the file to going LIVE, the night of the premiere of "Happiness to Wanjia", which has been attracting much attention, brought Wang fried to the two satellite TV stations. Beijing Satellite TV’s audience rating reached 3.2132%, directly winning the championship; Oriental Satellite TV’s audience rating was 3.0190%, ranking second. The audience has continued to praise, praising the selection of themes! Zhao Liying is worthy of being the first choice for the heroine!

"Happiness to Wanjia" is co-directed by Zheng Xiaolong, Liu Xuesong and Yao Yuan, with Zhao Dongling as the screenwriter and Zhao Liying, Luo Jin and Liu Wei starring.

Adapted from the novel "The Legend of Autumn Chrysanthemum," the play tells the story of a rural girl named He Xingfu who marries to Wanjiazhuang and eventually grows into an independent woman after multiple trials. The play was also selected as a key radio and television support project.

"Happiness" focuses on contemporary rural themes, showcasing the true lives and ordinary stories of ordinary people.

In previous media interviews, Zheng Xiaolong revealed that he chose to shoot this kind of theme because he liked the dignity, personality and zeitgeist of the characters in the story. Therefore, he wanted to use this story to present a TV series that reflects the face of contemporary villages.

It is reported that when preparing for "Happiness to Wanjia", the screenwriter Zhao Dongling, in order to make the TV series more close to contemporary rural life and avoid completely detached from reality and give people a flashy feeling, adhered to the creative concept of "artistic creation comes from the masses and goes to the masses", personally carried out research at the grassroots level, went to the countryside to see changes and development, and collected story materials of people’s lives. Afterwards, she painstakingly studied various details, striving to reflect the true appearance of rural life.

The script of "Happiness to a Thousand Families" has been polished for three or four years and has been revised for at least five editions. Zheng Xiaolong said that a wealthy rural area is also very new to him, so he must work with everyone to make reasonable and correct changes to the script according to the changes of the times, and must restore the truth and make it real.

In the casting, Zheng Xiaolong said that his first choice for the heroine is Zhao Liying. He believes that Zhao Liying’s acting is real, there is no trace of carving, and she is not a beautiful actress who simply stays at the performance level, but will have her own thoughts and opinions on the script and characters. Secondly, he said that he was impressed by Zhao Liying’s stubbornness and willingness to work hard to do things seriously. This is why he chose Zhao Liying to play.

Throughout the entire entertainment industry, Zhao Liying is indeed the most suitable for this role. Her personality and temperament are almost the same as He Xingfu. Because of this, Zhao Liying’s interpretation makes the character "He Xingfu" more realistic.

It had to be said that Zheng Xiaolong’s casting vision was really impressive. Except for Zhao Liying, every actor in the play was very suitable for their role, as if the actor was the character himself. In terms of visual experience, it made the audience feel more immersed.

As a rural theme TV drama, the drama’s clothing path very much restore the rural real life appearance.
The first episode opened with cheerful music, and the grand wedding car fleet was magnificent. The wedding banquet was both festive and lively, full of style, as if it was not a family event, but more like a feast for the whole village.

The big pot and the big stove were steaming hot, the big bowl was serving the dishes, the water was passing the dishes, and the food was trotted. The large square table and bench filled the yard, the dishes were piled up all over the table, the variety of home-cooked dishes, and the classic beverage and wine configuration. The bright sun shone brightly, and the guests sat drinking and chatting, brimming with beaming smiles.

This scene, full of rich fireworks, vividly presents a rural wedding banquet to the audience, making people feel as if they are in it.

In the handling of details, it is even more refined. Whether it is the dishes and chopsticks on the table, drinks, or the clothes and movements of the extras, they are all full of a heavy sense of life and are very close to the reality of the countryside.

In addition to the attention paid to He Xingfu played by Zhao Liying in the play, the old drama bones playing Wang Qinglai’s parents portray the psychology of the little people in the countryside. The philistines are smooth, rigid and old-fashioned, feudal and backward, weak and ignorant, etc. These personality psychology, with their various small movements and expressions, are interpreted just right and true.

The sharpest contradiction in the first episode was that He Xingfu’s sister was forced to "get married" and was humiliated. This part of the plot made people angry and hated.

When it comes to "getting married", a feudal bad habit left over has always been criticized by people, but it has been banned repeatedly, like in some rural areas, this backward and evil custom has always been retained.

"Happiness to Wanjia" is a direct and bold criticism of "marriage", poking pain points in society, exposing old-fashioned ideas in rural areas, and making the story more real and down-to-earth.

In addition, the portrayal of the group portraits in the play is also very real. Because of why happiness hurt the son of Secretary Wan, Wan Chuan’s family, the guests at the wedding banquet left one after another, without paying attention to the cause and effect of the matter.

Afterwards, he added fuel to this "scandal" and spread it wildly, so that everyone in the village knew it. Even when they saw the Wang family, they took a detour and gossiped behind their backs. Such a scene completely reproduced the reality of rural life.

The description of the rural face, the shaping of the characters, and the portrayal of the details of "Happiness to Wanjia" are all in place, and the social significance of its expression is also very profound. It is a solid and durable TV series. The style of the whole drama is plain and simple, and the rhythm is soothing. The shock and deterrence of this atmosphere of daily life is often the most direct and real.

　 (Zhongguancun Online Changsha Quote) The Huawei mobile phone with extreme ultra-thin and perfect performance is worth choosing. Today, I will introduce this Huawei to you.AscendP7It is a noble atmosphere with an ultra-thin body designSmartphoneThe small, beautiful and handsome body display design is also very beautiful and beautiful, and it is also very dazzling in the market. At the same time, the top performance and configuration match also better meet the daily needs of consumers, which definitely makes you love it.At present, the quotation of the machine in the merchant "Changsha Xingcheng Technology (installment payment) " is only 2380 yuan. Support installment student office workers installment, and the purchase of the machine will send a brand power bank, don’t miss it. Friends who like it may wish to contact the merchant’s mobile phone: 18711145339/Miss Peng.

HuaweiAscend P7

　　HUAWEI P7ContinuedP6The design concept still mainly promotes the ultra-thin metal design and C-shaped appearance. The thickness of the whole machine is 6.5mm, which is known as the world’s thinnest 4G mobile phone. HuaweiP7With a 5-inch 1080P pixel-level ultra-narrow frame screen, the display effect and positive visual impact are very good. In terms of hardware, Huawei P7 is equipped with a 1.8GHz processor, which has2GBMemory and 16GB storage capacity, support memory card expansion. In terms of software, Huawei P7 is equipped with Android 4.4.2 system and Emotion 2.3 interface, and draws a new desktop icon. In terms of photography, Huawei P7 uses 13 million pixelsIt uses a Sony Exmor RS sensor lens with a large aperture of F/2.0.

Huawei Ascend P7 (Telecom TD-LTE Edition)
Exposure date	2014
Mobile phone type	4G mobile phone,3G mobile phone, smart phones,Business phone, phablet phone
operator customization	China Telecom
Touch screen type	Capacitive screen, multi-touch
Home screen size	5 inches
Home screen material	TFT material (Incell technology)
main screen resolution	1920X1080 pixels
screen pixel density	441ppi
Screen technology	In-Cell full lamination technology
narrow border	3.27Mm
screen ratio	71.64%
network type	Dual SIM, Dual Pass
4G network	Telecom TD-LTE
3G network	Telecom 3G(CDMA2000Telecommunications 2G (CDMA),China Unicom 3G(WCDMA, only for foreign roaming use), Unicom 2G/Mobile 2G (GSM, only secondary card support)
Support frequency band	2G: CDMA1X 800 3G: CDMA EVDO 800/1900 2G: GSM 900/1800MHz
WLAN function	Dual band WIFI, IEEE 802.11 b/g/n
navigation	GPS navigation, GLONASS navigation, compass
Connect and share	OTG, WLAN hotspot, Bluetooth 4.0
Operating System	Android OS 4.4
user interface	Emotion UI 2.3
number of cores	quad core
CPU model	HiSilicon Kirin 910T
CPU frequency	1843MHz
GPU model	Mali-450 MP4
RAM capacity	2GB
ROM capacity	16GB
Memory Card	Capacity expansion is not supported
Battery type	Non-removable battery
Battery capacity	2500mAh
camera	built-in
Camera type	Dual cameras (front and rear)
Rear camera pixels	13 million pixels
Front-facing camera pixels	8 million pixels
Sensor type	CMOS
flash	LED fill light
video shooting	1080P (1920 × 1080, 30 frames per second) video recording (rear) 720P (1280×720, 30fps) video recording (front)
camera function	Watermark camera, off-screen quick shot, full focus mode, autofocus, digital zoom
Styling design	straight board
Body color	Black, white, gold, pink.
Phone size	139.8X68.8×6.5mm
Phone weight	124G
operation type	Virtual key
Sensor type	Gravity Sensor, Light Sensor, Distance Sensor, Gyroscope
SIM card type	Micro SIM/Nano SIM
Airframe interface	3.5Mm headphone jack, Micro USB v2.0 data port
Other appearance parameters	Double glass body, 7-layer coating, composite texture
Audio support	Support MP3/WAV/OGG/MID/AMR and other formats
Video support	Support MP4/3GP/M4A/RM/RMVB/WMV and other formats
image support	Support JPEG/PNG/GIF/BMP and other formats
common functions	Calculator, radio, e-book, alarm clock, calendar, recorder, scene mode, theme mode
Business function	Airplane Mode
packing list	Mobile phone (including built-in battery) x1 Headphones x1 Charger x1 USB cable x1 Brochure x1 Quick Guide x1 Safety Note x1 Warranty card x1
Warranty Policy	National Joint Insurance, enjoy the three-guarantee service
Quality assurance time	1 year
Quality assurance Remarks	1 year for the host, 6 months for the battery, and 1 year for the charger.
Customer service phone	400-830-8300; 400-690-2116; 800-830-8300
Phone remarks	8:00-20:00
Details	From the date of purchase (subject to the purchase invoice), if due to quality problems or failures, with the quality inspection certificate of the manufacturer’s maintenance center or special maintenance point, enjoy return within 7 days, exchange within 15 days, and enjoy free warranty and other three-guarantee services within the quality assurance period for more than 15 days! Note: Users who purchase mobile phone accessories products separately, please keep the outer packaging of the accessories and the original invoice in good condition. If the above vouchers cannot be provided, the normal accessories warranty or replacement will not be possible.Enter the official website > >

　　　 Editor’s comment: As the sequel to last year’s hot-selling model Huawei P6, the release of Huawei P7 has rightly attracted people’s attention. The perfect and atmospheric body design attracts consumers’ attention very much, and the top performance and configuration make you unable to put it down. Don’t miss it if you like it!

[Reference quotation] 2380 yuan

[Business name] Changsha Xingcheng Technology (installment payment)

[Merchant Address] 2nd Floor, SEG Electronic Market, No. 1 Wuyi Avenue, directly opposite Changsha Railway Station

[Contact] Mobile: 18711145339/Miss Peng 18711016076/Mr. Deng

[Online Q Q] 184426649/397105681

[Store URL]http://www.zol.com/shop_183145/

Feature: Picture Channel

　　　　Data map: China’s "Beidou" navigation satellite

　　　　Data map: US GPS satellite

　　　　The US GPS system is a satellite navigation and positioning system widely used around the world. At present, Russia’s "Glonass" system, Europe’s "Galileo" system and China’s "Beidou" system can enter the field of competition with GPS systems. However, on the 13th, the US Global Strategy Network published an article claiming that although countries are competing fiercely around the global satellite positioning and navigation system, the US GPS system still dominates, and other countries’ systems have many problems.

　　　　There’s a global recognition of what GPS can do.

　　　　The GPS system is a new generation of satellite navigation and positioning system developed by the United States since the 1970s. It took 20 years and cost $20 billion. It was fully completed in 1994. It has the ability to perform all-round real-time three-dimensional navigation and positioning at sea, land and air. The current GPS system consists of 24 working satellites and 4 spare satellites, which are distributed in 6 equally spaced orbital planes, with 4 working satellites on each orbital surface, and the satellite orbit is nearly circular. These satellites form a network with ground support systems to broadcast their position information to the world.

　　　　The GPS system was first used in combat in the Gulf War before it was fully completed in 1991, and it achieved good results. Subsequently, it played a big role in the Kosovo War, the Afghanistan War and the Iraq War. For example, the US B-2 strategic bomber itself adopted the Global Position System for navigation and positioning. After the 16 guided bombs it carried were changed from laser guidance to Global Position System guidance, the aircraft was capable of precision strikes at night and all-weather. With the maturity of the GPS system, its use has also expanded from military to civilian fields, and the market space has expanded rapidly.

　　　　The current GPS system provides two kinds of positioning signals, one is the so-called P code, which is encrypted and played for military use, with a positioning accuracy of less than 3 meters; the other is the C/A code, which is interfered by the standard positioning signal, with a positioning accuracy of about 100 meters, for civilian users. This code can be filtered out using the base station differential technology to achieve an accuracy of about 10 meters.

　　　　The United States believes that other countries’ systems are not competitive

　　　　Global Strategy Network believes that although Russia, the European Union and China are vigorously developing their own global navigation and positioning system, hoping to compete with the GPS system, but at present, these three systems still have many defects, it is difficult to compete with the GPS of the United States.

　　　　Russia has been promoting the "GLONASS" system against the US GPS since 1976 during the Soviet era, and once reached a peak of 24 satellites in operation in 1995. But the end of the Cold War cut off the financial chain for developing and maintaining the system. By the end of 2002, the "GLONASS" system had only seven satellites in orbit. Since then, Putin’s government has stepped up the construction of the "GLONASS" system and launched a series of newly developed and more powerful satellites. By the end of 2007, the system had 18 satellites in orbit. In 2008, Russia plans to launch eight more satellites into the sky to replace the old satellites, which will restore the "GLONASS" system to "health". However, the Global Strategy Network believes that it must be seen that almost all the funds for the construction of the "GLONASS" system come from the Russian government. The current era of high oil prices has injected impetus into Russia’s economic development, so that it has sufficient funds to develop the Global Navigation and Positioning System. Maintaining the system in the future will also require a large amount of money, which will be a heavy pressure on the Russian government and will directly affect the reliability of the Russian-made system.

　　　　Galileo is the world’s first civilian-based global satellite navigation and positioning system. In March 2002, European Union countries agreed to spend $2.70 billion to complete the deployment of the "Galileo" satellite navigation and positioning system in 2007, and plan to be completed and put into operation in 2008. Six years after the launch of the plan, some institutional problems in the European Union itself have slowed the progress of the whole plan, according to the Global Strategy Network. The "Galileo" plan is in trouble because the major European companies that won the bidding cannot agree on the cost and division of labor. So far, only one test satellite has been launched, and the second satellite will be launched this month. Its operation time has also been delayed until 2014. Arguably, current technical hurdles and financial difficulties stand in the way of Europe’s "Galileo" project, which is expected to cost $11 billion when completed, several times more than originally planned.

　　　　The network also said that China’s Beidou system has launched four satellites, covering only East Asia, focusing on China’s coastal areas. It cannot cover the whole of China, let alone the polar regions. At the same time, the "Beidou" system has poor positioning accuracy near the equator, and the number of users is limited. In addition, the network also believes that the system’s anti-jamming ability is weak and the reliability is far inferior to the GPS system.

　　　　Other countries’ strength is not so bad

　　　　Although the Global Strategic Network has detailed the various shortcomings of other countries’ global navigation and positioning systems, in fact, once these systems are successfully built, they will have characteristics that GPS systems cannot match.

　　　　Some experts in the European Union say the Galileo system has advantages in many ways. For example, its number of satellites is as high as 30, and the coverage area will be twice that of the US GPS system. In addition, the orbital position of the "Galileo" satellite is higher than that of the US GPS; the maximum accuracy of the three signals it provides is 10 times that of the US GPS, and the error range of determining objects will be within 1 meter, which is better than the error of the US GPS system of 10 meters, and can provide real-time positioning information. Many experts have figuratively said that if GPS can only find streets, "Galileo" can find garage doors. Some experts say that although the positioning accuracy of Russia’s "GLONASS" satellite positioning system is slightly lower than that of the GPS system and the "Galileo" system, its anti-jamming ability is the strongest.

Editor in charge: Li Xiuwei

　　　　(Zhongguancun online mobile phone channel market reportAugust 22, 2014, China Unicom 4G versionHuawei Ascend P7(licensed goods with invoice) The price is 2332 yuan in the merchant "Honor Online Shopping Mall". The accessories of the machine are: battery (built-in), charger, earphones, data cable, manual, etc. HuaweiAscend P7It is a smart 4G with double-sided gorilla glass.cell phone.

Pictured, HuaweiAscend P7

　　　　HuaweiAscend P7Use a piece on the front5 inchesFull high definition display screen with a resolution of 1920X1080 pixels, the display effect is clear and delicate. In the core, there is a built-in 1.8GHz HiSilicon Kirin 910T quad-core processor, and a memory combination of 2GB RAM + 16GB ROM. Smooth running Emotion UI 2.3 user interface based on Android 4.4 system, outstanding performance. In terms of taking pictures, there is a 13 million pixel on the back of the fuselageSonySuper lens, and 8 million pixel ultra-wide-angle front lens.

Pictured, HuaweiAscend P7

　　Pictured, HuaweiAscend P7

Editor’s comment:

　　　　HuaweiAscend P7As Huawei’s flagship mobile phone, the machine uses double-sided gorilla glass in the fuselage, continuing theHUAWEI P6The design of the fuselage looks very fashionable. In addition, the machine is also equipped with a Huawei HiSilicon quad-core processor, and is equipped with 2GB of memory to ensure the smooth operation of the whole machine. Now the machine is priced at 2332 yuan in the merchant "Honor Online Shopping Mall", and friends who like it can consider it.

HuaweiAscend P7(Licensed goods)
[ReferencePrice] 2332 yuan
[SalesMerchant] Honor Online Shopping Mall
[Business phone] 010-57185039 13301099045　
[Store Address] Fangshitong, Muxiyuan, Fengtai District, Beijing

　　　　??The above mobile phone quotations are actual purchases.Price, if you find that the quotation given by the dealer in this article does not match the text, please call the dismantling phone number: 82616677-8614. (This phone number is a complaint phone number, and product price consultation is not accepted)Due to fluctuations in mobile phone prices, the complaint acceptance period is within 7 days from the date of publication of the article.

　　　　??Please mention the market when contacting the merchant to buy. The source is Zhongguancun Online.In order to buy a mobile phone at the price quoted in the market.In addition, please remember the name and address of the merchant when purchasing, so that in the event of a dispute, it is convenient to coordinate and deal with it.

??Non-Beijing netizens do not recommend that you trade with merchants online to buy. If possible, please be sure to go to the merchant’s store to experience the real machine before paying.

[Xiaomi Network Audio: Smart Speaker with Internet Access]

On the afternoon of November 22, 2016, Xiaomi launched a new Xiaomi network audio that was known as "unprofessional". It was developed by the Xiaomi TV host team and was a new category created by Xiaomi TV after the establishment of the box category.

As can be seen from the name, the biggest highlight of Xiaomi Network Audio is its ability to access the internet.

Compared with the traditional Bluetooth connection method, WiFi access to the network not only breaks through the distance limit (Bluetooth connection to the mobile phone is greatly affected by the distance, but Wi-Fi transmission distance and wall-penetrating ability are much higher than Bluetooth transmission), but also allows access to more music resources online, which is the best of both worlds.

It brings together the current 10 major mainstream audio service content, claiming to be able to provide 20 million online music library, 8 million sets of online radio programs, and more than 1,500 radio stations covering 31 provinces/municipalities.

In terms of hardware specifications, Xiaomi Network Audio has inherited Xiaomi’s usual "fever" concept, equipped with Amlogic 8726M3 Cortex-A9 processor, built-in 8GB flash memory, Bluetooth 4.1 and 802.11ac dual-band Wi-Fi, built-in two 2.5-inch subwoofers and two 20-core dome tweeters.

In terms of interface, Xiaomi Network Audio provides a 3.5mm audio input interface, supports USB expansion, and of course, the most important thing is to support Android/iOS mobile phone remote control (with Xiaomi Audio App) function.

Just looking at the above "parameters" can’t explain too much, so how is the actual performance of Xiaomi Network Audio? We got this product a few days ago, and we will share our experience with you.

[Appearance design: cuboid shape, shutter grille lines, simple and elegant]

The outer packaging of Xiaomi Network Audio is a king-sized Xiaomi mobile phone box, which adopts a white minimalist design style and has a product picture on the front.

The connection method of the product is marked on the side of the box. Xiaomi Network Audio supports Wi-Fi, Bluetooth 4.1, AUX IN, USB 2.0, unlimited projection and remote access, etc.

The Xiaomi network audio is a cuboid shape, the corners are rounded, and the white box is simple and atmospheric. Unlike the mesh or mesh design of traditional speakers, the front and rear sides of the Xiaomi network audio are designed with grilles, like blinds. The "MI" logo is integrated with the fuselage lines, quiet and unobtrusive.

The top of the Xiaomi network stereo is a silver-white metal control panel, and the surface is brushed, which is very textured.

The button layout is very similar to that of the Xiaomi TV host. From top to bottom, there are power indicators, volume +, PLAY key (play/pause), volume -, and CH key (used to switch channels). The left and right buttons are responsible for switching songs (previous/next). Long press the CH key to achieve voice control.

The back of Xiaomi Network Audio is covered by a 3.5mm AUX interface, a USB interface, and a power socket from left to right. It is connected to TVs, computers, and other devices through a 3.5mm audio cable. The USB interface can be connected to an external U disk to achieve local playback.

The bottom of the Xiaomi network sound box is surrounded by 4 rubber anti-skid foot pads, and the middle is the host information and the mobile phone client side to download the QR code.

The nameplate of Xiaomi Network Audio: the model is MDZ-16-DA, and the QR code is the Xiaomi Audio App, which connects Xiaomi Network Audio to achieve various functions.

The power cord of Xiaomi Network Audio is also a pure white design.

[Function experience: not just listening to music, radio and audio novels, but also voice on demand]

The biggest highlight of Xiaomi Network Audio is that the audio itself "can surf the Internet". The following will focus on the use of Xiaomi Network Audio.

– Wi-Fi Connection App

After downloading the Xiaomi Audio App (scan the manual or the QR code at the bottom of Xiaomi Network Audio to download), click "Add Speaker", then long press the PLAY button of Xiaomi Network Audio and click "Next", then configure the speaker with Wi-Fi. After clicking "Next", the speaker can "surf the Internet".

– – Main interface of Xiaomi Audio App

After connecting to Wi-Fi, it will automatically enter the main interface of the Xiaomi Audio app (first on the left). Xiaomi Audio has pre-added several channels (the classics in the picture on the left are also popular, moving 2016, European and American golden songs, etc.). Click on any channel to start enjoying the music journey.

The one on the right is the main interface for music playback. Slide left and right to switch songs. At the bottom is the volume adjustment. You can also choose the playback order, view the playlist, and turn it off regularly, etc.

– search for songs

At present, the Xiaomi Audio App integrates the content of Kuwo Music, Xiami Music and Xiaomi Music three audio service providers, as well as Kuke Music, which focuses on classical music, and Bewa Listen Radio, which is aimed at children.

Click Create Channel to navigate to the search interface (first from the left). The same song will be displayed simultaneously on three platforms: Xiami Music, Xiaomi Music, and Kuwo Music. Click More Search Results to view all the content of this song on this platform (Xiami Music, Kuwo Music, or Xiaomi Music).

– create a channel

The Xiaomi Audio App supports self-built channels. Click "Create Channel" in the upper right corner of the main page to add songs to Xiami, Xiaomi and Kuwo.

Taking Xiaomi Music as an example, the self-built channel can add any song from the three lists of Xiaomi New Song Chart, Hot Song Chart and Popular Chart, but users cannot rename the channel, only add or delete it.

Subscription radio.

In addition to listening to music, you can also subscribe to radio stations on the Xiaomi Audio App. At present, Xiaomi Audio covers the content of Dragonfly Radio, Himalayan Radio, Koala Radio, Phoenix Radio and Litchi Radio.

After entering these platforms, you can see the popular content of most radio stations, and you can also search for your favorite programs. The operation mechanism is exactly the same as the previously mentioned search music process. After subscribing, you can see your subscribed programs on the main interface.

– Bluetooth connection

Although Xiaomi Network Audio is positioned as a smart speaker that "can surf the Internet", it still retains the basic functions of traditional Bluetooth speakers. First confirm that the Bluetooth switch of Xiaomi Network Audio is turned on. After the mobile phone turns on Bluetooth, click Connect with it to turn it into a traditional Bluetooth speaker.

After connecting to Bluetooth, not only can the local content of the mobile phone be played, but the resources in the Xiaomi Audio App can still be accessed, which means that Xiaomi Network Audio can support both Bluetooth and Wi-Fi connection methods, but when using a third-party player, it can only be played through Bluetooth, and there will be a certain delay.

USB expansion.

Xiaomi Network Audio supports USB expansion. After inserting the U disk, the Xiaomi Audio App will display the U disk icon on the main interface, and click to play the songs on the U disk.

– remote access

Xiaomi Network Audio supports remote connection of PC or MAC computers. The specific operation method is (take Windows computers as an example), open "My Computer", enter the corresponding address (10.1.1.100), then click the media folder, copy the songs on the computer, and then you can play them on Xiaomi Network Audio.

The song information copied on the computer will appear in the Xiaomi Audio App synchronously, and the specific location is the speaker storage channel.

– other functions

You can view the available storage space of Xiaomi Network Audio in the App. In addition, Xiaomi Network Audio also has an alarm clock reminder function, which supports changing the alarm clock ringtone. The function experience is the same as that of the mobile phone alarm clock.

The Xiaomi Audio App has a built-in upgrade assistant. Through the upgrade assistant, Xiaomi Network Audio can be firmware upgraded. During our experience, we also received a speaker firmware upgrade push.

In addition, Xiaomi Network Audio supports voice-on-demand function. I often encounter such a thing in life. I want to find a song, but I only find it after consulting three or four music apps. Xiaomi Network Audio provides voice-on-demand function. Just long press the CH button and say the song, radio, audio book, etc. you want to listen to, and it will search and find the result and play it by itself.

In the actual experience process, the recognition rate is very high. By directly saying the name of the song or the singer, you can find the corresponding resources, which is simple and fast.

[Audition experience: 4 units of vocalization achieve good sound quality]

Xiaomi Network Audio has built-in 2 2.5-inch subwoofers and 2 20-core dome tweeters with a total of 4 sound units. The subwoofer can effectively reduce the distortion rate, and the dome tweeter has the advantages of wide frequency band, good directivity, good transient characteristics, smooth and natural, etc. The combination of the two complements each other.

In terms of quality, Xiaomi’s network audio has a sampling rate of 60-25kHz that exceeds the human ear discrimination range, supports up to 24Bit/192kHz audio sources, which is higher than the CD standard sound quality. The playback ability of such a high-purity audio source is comparable to the Hi-Res standard pushed by Sony.

With the configuration, how is the specific performance? Next is the audition experience.

Bass.

Bass: Representative tracks are Cai Qin’s "Ferry" and the Eagles’ "California Hotel", played through Xiaomi Network Audio, you can hear a very mellow bass, the female voice effect is clear and mellow, the resolution is high, the voice and background music are clearly layered, and the sense of presence is very strong, especially when it is close to the speaker position, there is a sense of immersion.

– Alto

Alto: The representative tracks are "Undercurrent" and "Legend". Faye Wong’s voice itself is relatively cool. Xiaomi Network Audio deduces the characteristics of Faye Wong as thin as a cicada’s wings, ethereal and stable. Although the telescopic force is not large, the light and dark fluctuations are relatively stable and full of tension.

– treble

Treble: The representative tracks are "Deficit" and "Heaven". The treble part of Xiaomi Network Audio is high and loud, vigorous and powerful, with transparent sound and distinct layers. The sound field is open and delicate, and the details are in place. There is no distortion when the volume is turned up.

It’s classical.

Classical music is the choice of "Bell" and "Chopin Etudes", the piano treble area crisp and melodious, loud and powerful, different intensity levels of sound can be clearly felt.

It’s called heavy metal.

The tracks used in heavy metal music are "She is My Sin" and "Stay". Heavy metal music generally has a roar, roar, or high-pitched and passionate voice. Xiaomi Network Audio plays such music with high explosive power, fast speed, and a sense of weight and destruction. It is very powerful.

Rock music.

The songs chosen for rock and roll are Cui Jian’s "Flower House Girl" and "Rock and Roll on the New Long March Road". Xiaomi Network Audio vividly interprets Cui Jian’s hoarse but loud voice full of wild beauty.

[Summary: 399 yuan, the strongest speaker at the same price]

Xiaomi Network Audio is a brand-new audio equipment product under Xiaomi. Although it is not Xiaomi’s first foray into the audio field, this product is very different from the previously released Xiaomi Bluetooth speaker in terms of appearance design and functional experience.

In terms of appearance design, Xiaomi Network Audio’s blinded grille lines are simple and elegant, in sharp contrast to the mesh or mesh design of traditional Bluetooth speakers. The rounded corners and white cuboid shape will not violate any place.

For speakers, which serve the sense of hearing, functional experience should be a priority for manufacturers. In this regard, with the help of the Xiaomi Audio App, Xiaomi Network Audio can realize many functions such as Wi-Fi listening, remote access, Bluetooth, alarm clock, etc., greatly improving playability.

In terms of resources, 20 million online music library, more than 8 million Internet radio programs and 1,500 radio stations can meet most of the needs of users, which are not available in traditional Bluetooth speakers.

In terms of sound quality, the 4-unit sound effectively reduces the distortion rate, the treble is smooth and natural, and the inverted air duct technology improves the bass performance, enabling Xiaomi Network Audio to maintain a very good sound quality level at this price range.

The appearance is simple and atmospheric, the operation is simple and convenient, the function is rich and powerful, the music content is rich, etc. These are the advantages of Xiaomi network audio. This time, Xiaomi has focused all its attention on the music experience, making the product itself more playable and providing users with a different product experience from traditional Bluetooth speakers.

Although the slogan "Xiaomi is targeting the market of 3,999 yuan at the price of 399 yuan" is a bit exaggerated, and although Xiaomi Network Audio cannot be compared with 3,999 yuan audio, it is undeniable that from this product, we see Xiaomi Network Audio’s determination to develop in a diversified direction, not just on the surface of pure listening to music.

The first batch of the #2023 Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo and New Energy Vehicle Expo was held at the Shenzhen Convention and Exhibition Center from June 16th to 24th. On the first day of the expo, the AITO M5 Smart Driving Edition also successfully completed the first batch of deliveries.

The M5 series smart driving version debuted at the press conference in April this year, equipped with Huawei ADS 2.0 high-end intelligent driving system and Hongmeng intelligent cockpit 3.0. According to reports, this car is the first to realize the intelligent driving function that does not rely on high-precision maps, expanding the scope of application of intelligent driving, making driving safer and easier.

At the first handover ceremony, the first batch of owners of the M5 smart driving version of Wenjie, on behalf of @Feifei’s car COOL, shared their personal experience of driving and understanding of intelligence. At the same time, at the meeting, Huawei Managing Director, CEO of End Point BG, and CEO of Smart Car Solutions BU Yu Chengdong said that the first delivery of the M5 smart driving version of Wenjie will help more users enjoy the dividends brought by intelligent cars.

Not long ago, AITO announced the completion of the 100,000 vehicle officially offline, which lasted 15 months and stood out among a number of new energy brands, becoming the fastest new energy vehicle brand in the industry to reach 100,000 vehicles offline.

For new energy car brands, the first 100,000 vehicles is of great significance, which means that the company has the ability to systematize. Once 100,000 vehicles are reached, it is equivalent to crossing the "line of life and death". The completion of the first 100,000 vehicles by new energy brands is the leap from "0 to 1", which opens the market and builds the brand’s own value system. Not only that, the number of 100,000 vehicles also represents the possibility of profitability.

Previously, Xu Haidong, deputy chief engineer of the China Automobile Association, said in an interview that with the rapid growth of the new energy vehicle market, the cake is getting bigger and bigger, and the relevant car companies can achieve 100,000 or even more sales, it is possible to make profits. In March 2022, the M5, M7 and M5 pure electric versions were delivered one after another, and the cumulative sales of AITO vehicles in 2022 were nearly 80,000.

In addition, the AITO brand has been recognized in both industry evaluations and consumer word-of-mouth. According to the data, the net promoter score (NPS) of the M5 owner is as high as 86.4%. In the "2022 Passenger Car New Car Quality Report", AITO ranks first in the new energy brand new car quality ranking, far exceeding the industry average.

Behind the delivery volume and word-of-mouth, it is the production capacity that needs to be guaranteed. At the launch ceremony of 100,000 vehicles in Wenjie, Yu Chengdong said, "Xilis already has two factories, and now it is building a third factory, which has a large enough production capacity. The sales volume is not high enough now, because the production capacity is climbing. The new car (Wenjie M5 Smart Driving Edition) will be delivered to consumers in mid-to-late June, and we need time to complete the process of sales growth."

The cooperation between Cerris and Huawei began in 2021. At that time, Yu Chengdong was appointed as the CEO of Huawei Car BU and took the lead in choosing the "smart choice model". As Yu Chengdong said later at the Auto 100 Conference, Huawei end point BG has more than ten years of experience in user experience design, product design, industrial design, brand marketing, and channel retail, which can help car companies make their cars competitive.

The performance of Qinjie just proves that these words are true. In the time since Yu Chengdong took office, Huawei and Cyrus have launched a total of four AITO Qinjie series models. The five-seat SUV Qinjie M5, the six-seat SUV Qinjie M7, and the pure electric version of Qinjie M5, which have been mass-produced and delivered, as well as the full-size SUV Qinjie M9 that will be launched in the fourth quarter. After its release in March 2022, the M5 became the sales leader among the new forces at that time.

The automotive industry has formed such a consensus – new energy is electric in the first half and intelligent in the second half. The technological advantages provided by Huawei have helped Wenjie’s products gain a front-row seat in the second half of the competition.

In terms of technology, the "Double Smart Ceiling" of the Wenjie M5 can be summarized this time. One is Hongmeng Intelligent Cockpit 3.0, and the other is the ADS 2.0 system carried by the Wenjie M5 Intelligent Driving Edition.

The Hongmeng cockpit has been recognized by the industry as the "smart car ceiling". With the maturity and integrity of the Hongmeng ecosystem, the Hongmeng cockpit allows the car and various electronic products such as mobile phones, tablets, laptops, and even smart home devices to be connected to the same technology ecosystem. The Hongmeng cockpit of the M5 smart driving version can also realize all-round automatic adjustment of seat position, HUD height, and rearview mirror position.

It is understood that Huawei’s ADS2.0 system does not rely on high definition maps, and can reduce traffic accidents caused by inattention and complex road conditions by 90%. In terms of actual driving experience, Yu Chengdong personally drove the ADS 2.0 version in Shanghai the day before the press conference, carried out test drives across several districts, and ran all morning on roads with elevated, tunnels, and mixed people and vehicles. He recounted that even if the road was not run during the test, there was no need for people to take over the steering wheel, and the whole process achieved zero takeover.

For smart driving, Huawei also wants to go further. Huawei plans to implement intelligent driving assistance without relying on high-precision maps in at least 15 cities in the third quarter of this year, and in 45 cities in the fourth quarter.

How can the results of the smart selection model reach users? Huawei has used its huge retail channels to build a sales network for Winjie Automotive in just a few months, allowing new products to reach users faster.

According to media reports, Q & A’s sales channels are usually divided into three types: Huawei’s self-operated flagship store, dealer-led smart life museum or authorized experience store, and Sailis-led AITO authorized user center. At present, AITO Q & A’s user centers and experience centers have covered 230 cities, with more than 1,000. And AITO user centers are also being upgraded one after another, with more than 178 companies taking the lead in completing image upgrades.

The dual advantages of technology and channels have made AITO Wenjie the best performing brand in the Cyrus Group. According to the 2022 financial report of Cyrus, the new energy vehicle business revenue, which is the core growth engine of Cyrus, reached 24.934 billion yuan, an increase of 482.8% year-on-year. The cumulative production and sales volume of Cyrus new energy vehicles was 139,100 and 135,100, an increase of 233.64% and 225.90% year-on-year respectively. According to the data, the sales volume of Wenjie accounts for 60% of the sales volume of Cyrus new energy vehicles. It can be said that it is the main force driving the growth of Cyrus new energy vehicles.

There is no reference to the smart selection model. Judging from the current delivery data and market performance of the world’s automobiles, this is a road that can lead to the future. As for what kind of future? Zhang Xinghai, chairperson of Sailis Group, once asked the world when the 100,000 car was offline, and proposed that Sailis would be the head enterprise of Chinese-style new energy vehicles. AITO asked the world to recreate a 5 million market in 10 years.

　 　 Towards the end of the year, various rankings have been released one after another. As of December 8, the cumulative box office of the mainland this year has broken through 20 billion, and the New Year’s War has also started. Taiwan has taken stock of the annual box office rankings in advance, and the figures show that among the top ten Chinese-language films, more than half of Taiwan’s local films account for. Jiao Xiongping, a well-known filmmaker, wrote an analysis saying that "Taiwanese films seem to be completely different from the Greater Chinese-speaking circle in terms of taste and taste". In connection with the 50th Taiwan Film Golden Horse Awards, which ended last month, and other films have been recognized by important awards, while mainland films and co-productions have gained little, Jiao Xiongping believes that Taiwanese films are getting farther and farther away from the Greater Chinese-speaking

Key Analysis: Taiwan Taste VS Chinese Film Trends

Reviewer: Jiao Xiongping

　 　 After taking stock of the performance of Taiwan’s film market at the end of the year, it will be found that local films have fully covered Taiwan’s Chinese film market. Mainland films have no influence, while Hong Kong and mainland co-productions, although biased towards mainland tastes, rely heavily on the popularity of directors. In addition to Zhou Xingchi, Wong Kar-wai and Tsui Hark have been at the bottom of the top ten best-selling films, and they are far from the championship and runner-up results.

Which local Taiwanese films are popular?

　 　 ,,, "Mayday Noah’s Ark",, all show how Taiwanese audiences only watch movies with a Taiwanese flavor with a high standard of "Taiwan consciousness".

　 　 "The Big-Tailed Bass Eel" evokes memories of the 1980s and 1990s for Taiwanese audiences of the cabaret pig show, the underworld oolong, yellow accent + local Taiwanese guests, the absurd situation, allowing the audience to enjoy the vent-style joy and laughter in the theater; "The Chief Shop Master" is a long and nostalgic recollection of Taiwan’s local "table culture" (outdoor banquets, not paying attention to tables and chairs, and the food is also high-quality and cheap). The story barely has a bridge of competition and search experts, playing with advertising-style gimmicks and Taiwanese songs and dances, which are very popular with young audiences; "Seeing Taiwan" is definitely a real "love Taiwan" movie that is populist to the end. The director rents a plane to shoot Taiwan from above, not only seeing the beautiful scenery of Taiwan’s strange mountains, but also lamenting the damage to this land (industrial pollution; over-exploitation of nature by sightseeing), so that audiences who cherish Taiwan’s heaven and earth flock to it.

　 　 "Mayday Noah’s Ark" emphasizes 3D and has loyal fans of the band; "Ambition" records the inspirational process of a group of marginalized girls in Taiwan’s beautiful women practicing tug-of-war and struggling to win the world championship; "Transformation" (the title of the mainland film) discusses the downfall and life of a TV show’s outdated idol. These are all fake Taiwanese-style movies. Even if the aesthetics are biased towards TV/variety shows and the performances are exaggerated and stereotypical, their affinity should not be underestimated.

The rise of audiences in southern Taiwan

　 　 Similar to the rise of audience tastes in second- and third-tier cities in mainland China, these films are also the re-emergence of southern audiences and influence the market. In the past, the box office of Taiwanese films was 1:1 outside Taipei and Taipei (the film festival is collectively called "South"). Now it is 1:1.5 or 1:2. The taste influence of southern audiences overshadows the northern metropolitan culture, and Taiwanese is blooming everywhere.

Lord Xing can’t beat "those five years"

　 　 Although the fourth highest box office was invested by a mainland company and starred by Bai Baihe, about 90% of the film was filmed in Taiwan, and the other actors were all arranged by Taiwanese people. In addition, the time and place are unknown, making it look like a Taiwanese film on the surface.

　 　 As for Wong Kar-wai and Tsui Hark, two Hong Kong directors, who spent a lot of money to shoot and sell in the mainland, they only sold for 30 to 40 million Taiwan dollars (about 6 million-8 million yuan), which is very different from the success of hundreds of millions of yuan in the mainland. In addition, the expensive Zhou Xingchi can’t even sell "The Five Years Stolen".

The meaning of the Golden Horse Awards

　 　 These Taiwanese-style films have few opportunities to enter the mainland market (except for films such as "Mayday Noah’s Ark"), which also makes Taiwanese films farther and farther away from the greater Chinese-speaking circle. In particular, Ang Lee took the lead in giving all the Golden Horse Awards to Taiwanese films and Singaporean films. Faced with the prosperity of mainland local films, Taiwanese films seem to be diametrically divided from the greater Chinese-speaking circle in terms of taste.

One concern: Which movies are Taiwanese netizens most satisfied with this year?

　 　 The annual Yahoo Satisfaction List recently announced the latest list. In this "User Satisfaction List T O P10", Taiwanese local films "Seeing Taiwan" and "Ambition" won the first, second and sixth places respectively.

　 　 No. 1: "Seeing Taiwan"

　 　 No. 2: "A Rock to the Moon"

　 　 No. 3: "The Silver Soul Finale: The Eternal House of Everything"

　 　 Fourth place:

　 　 Fifth place:

　 　 Number 6: "Ambition"

　 　 And number seven:

　 　 8th place:

　 　 Number 9:

　 　 Number 10:

　 　(Statistical time: as of November 11, 2013)

Yahoo Review

　 　 No. 1: The director of "Seeing Taiwan", Zeppelin, is a "hot-blooded fool" who uses aerial photography to capture the beauty and sadness of the entire Taiwan’s mountainous coast. If it weren’t for this angle, the audience would never have believed that Alishan’s sun viewing place was next to a large hollowed-out cliff, which was shocking and visible.

　 　 No. 2: "A Rock to the Moon" This documentary discusses the group portraits of fathers in a rare and seriously ill family. They form the band’s motley army "Sleepy Bear Tyrant". Others form a group competition to get a name, and they form a group to prove themselves, which moves the index.

　 　 No. 6: "Ambition" This inspirational work tells the rise of the tug-of-war team among the beautiful women. Guo Shuyao’s dedicated performance helped her win the Golden Horse Award for Best Newcomer! The first step of a generation of "otaku goddess" to become an actor, she did it.

A Follow-up: Discussion on "Lost in Thailand" in Taiwan "

　 　 Last week’s report (hereinafter referred to as "Lost in Thailand") officially **** theaters on November 29. In the first three days of the first weekend, the Taipei box office only made 100,000 New Taiwan dollars (about 20,000 yuan). The gap between the results of the two places is so large that it is dumbfounded. Why? After the report was reprinted by Sina, Time Network and Art En Information, it caused a lot of discussion, and some netizens from Taiwan gave their answers.

　 　 @Taiwan Movie FunClip: In Taiwan, the box office quality of mainland films has little to do with the release time or publicity. The key is to "take money out of your pocket" and enter the cinema. Taiwanese movie fans are used to choosing "foreign films" to be worth the ticket price; and the popular Taiwanese films must also be recommended by netizens word of mouth. Diehard fans of mainland films, after all, are niche. Unless there are well-known Hong Kong and Taiwan artists participating in the performance in the "co-production", the box office cannot be guaranteed…

　 　 @Stiven937: Movies released in Taiwan are usually released simultaneously around the world. The movie "Lost in Thailand" has a lot of laughs, but it has been broadcast dozens of times on tour buses in Taiwan. Students may have seen it on buses for various outdoor activities. How can they go to the cinema to watch it again?

"When will orange water be available? (Shanghai: When will orange-flavored soda be available?) " These days, Zhengguang and its head, Zhu Weidong, are being chased and asked.

The people who asked him were Zhengguang and retired old employees, partners, and relatives and friends; the origin was the news that a reporter from Jiefang Daily Shangguan News "dug" from Shanghai Merlin a few days ago: Zhengguang and orange-flavored soda (hereinafter referred to as orange water), which sold best in the country more than 100 years ago, will be listed on the "May 5 Shopping Festival" (see the report "100 years ago, the most fashionable soda reappeared in Shanghai, and Shencheng sold far more than Coca-Cola that year").

It seems that everyone has a deep affection for this bottle of "orange water". But the good news is that the replica soda has been launched.

The old taste "mix and match" debuts

The reporter saw the newly listed orange water in several "trendy" stores, and they felt both familiar and unfamiliar: the familiar glass bottle was from 1946 "crossing", with Zhengguang and classic double-fold lines on it, containing the familiar orange-red liquid, and a taste was also familiar with orange flavor; but the unfamiliar place was where the replica soda appeared: restaurants, bars, buyer’s shops, barber shops, pet shops, and in addition to soda, there were also orange water coffee, orange water beer, orange water oolong tea…

"Because we are not playing the’nostalgia card ‘, but the’national tide card’ and’innovation card ‘. To win new consumer groups, we must be out of the circle and trendy enough," Zhu Weidong said.

The production standard of replica soda is very high, so the production of newly launched orange water is limited, and it is currently divided into two parts: one part is inspected by Zhengguang and the old employees. When the cap is unscrewed, the old employees finish drinking in one breath, and they give thumbs up, "Yes, it is the original taste!" But if you look at the ingredient list, you will find that the formula has changed: less food coloring and essence, more real juice. The packaging remains unchanged, the taste remains unchanged, but the process has changed. This is an inevitable change under the new demand of the market.

The other part is sent to various "trendy" stores and becomes the protagonist of the mix and match.

Buyer shop "Yuyuan General Merchandise Company", "Bubble Orange Coffee" is a new product launched this week. Cold orange water is mixed with orange juice, with a few mint leaves and lemon, which is very summery. At this time, pour in a cup of mellow espresso, dark brown and orange slowly mix to become a cup of bubbly fruity coffee. The barista said that as soon as the new product appeared, there were consumers who tried it. "The taste is good, and the appearance is also very important."

Tangerine water also appears in the bar "Brewing Bear Craft" in Shangsheng’s new office and the drink shop "RTD" in TX Huaihai, but the former has an extra beer "Orange Wheat" made with orange water, and the latter has a cocktail drink "Orange Club Play".

In the restaurant, orange water has become the protagonist of the set menu. In the small restaurant "Restaurant House 198" on Jinxian Road, new posters of Zhengguang and retro are posted. The clerk said that the main thing here is a set menu of "First Snow Fried Chicken + Orange Water". Orange water is still the same orange water, but First Snow Fried Chicken is a fashionable food for young people. The freshly-cooked fried chicken is sizzling, just right with a bottle of sizzling frozen orange water. "Wangcai", a cafe on Jianguo West Road, has launched a "summer afternoon tea" co-branded with Zhengguang He. Orange water and orange sandwich cake complement each other…

"New Guochao" is constantly creative

The reporter counted that there are about 12 stores participating in the mix and match or cross-border, and even pet stores and barber shops will provide Zhengguang and orange water or joint drinks. Zhu Weidong said that the first batch of products will be mixed and matched with these trendy stores instead of sold in the usual way, just to send a message – the comeback Zhengguang and very trendy. "After many time-honored brands launch new products, consumers will take the initiative to try or repurchase because of their nostalgia. But for young consumer groups such as the post-90s and post-00s, it is likely to be the first time to try time-honored brands. To attract them to try early adopters, but also to turn these consumers into returning customers, then we can’t rely on’nostalgia brand ‘, but on’innovation brand’."

The merchants listed in the orange water mix and match are the result of careful selection by Zhengguanghe and promotion partners. Although there are various formats, they have the same characteristics: there are many young people in the consumer group, and they will play trendy enough.

To this end, Zheng Guanghe also specially printed a batch of retro "soda tickets", which were distributed near relevant trendy stores every weekend to attract more young people to mix and match stores to receive soda for free. This is also very different from the previous promotion methods of time-honored brands. Judging from the past weekends, the response was very good, and some stores had to queue up to exchange soda.

The traditional sales channels have not been left behind. As production increases, replica sodas will gradually enter supermarket stores such as RT-Mart, Yonghui Supermarket, and Hema, and another joint cooperation model with convenience stores will also be listed.

Of course, consumers also have suggestions and opinions. For example, a young person who tasted orange water for the first time said: "There is only one flavor, is it too single?" Some consumers also reported: "The taste of orange is sweet, what about consumers who don’t like sweetness?" These are all included in the next development plan of Zhengguanghe soda. Zhu Weidong sold a question to reporters: "The replica orange water is the first product, and the new flavors behind it are already being debugged, and there are no similar products on the market. Because this time Zhengguanghe wants everyone to see that the time-honored brand has become a’new national trend ‘, not by one product, but by a steady stream of innovation."