Chinese mainland has become Maybach’s second largest market in the world
BEIJING, Dec. 12 (Xinhua) — "As the world’s top luxury car brand, Maybach officially entered the Chinese mainland market in 2004. With an annual growth rate of more than 40%, the Chinese mainland market has jumped to become Maybach’s second largest market in the world after the United States, accounting for about 12% of Maybach’s global market." Maybach brand operation China sales and marketing manager Liu Xiaoli recently introduced to reporters in Shanghai.
Maybach cars are mainly hand-built, and they are specially produced in small batches according to orders, so as to ensure the uniqueness of each Maybach car. In response to a reporter’s question, Liu Xiaoli also said that the international financial crisis has had a certain impact on the US car market. However, China is an emerging car market, and Maybach has only entered the Chinese mainland market to develop business for four years, so there is still a lot of room for development. At present, Maybach’s sales in the Chinese mainland market are still far from the sales volume of the US car market. Liu Xiaoli predicted: "With the support of the German headquarters for us next year, I think the Maybach business of Mercedes-Benz China will continue to grow."
Hao Bo, general manager of sales and marketing of Mercedes-Benz (China) Automotive Sales Co., Ltd., said: Now, more and more Chinese consumers enjoy Maybach’s products and services and identify with its brand culture. In the past four years, Maybach has achieved excellent sales performance in the Chinese mainland market and positive market and user feedback. In the near future, Maybach owners in China will be able to enjoy Maybach’s after-sales services at some Mercedes-Benz authorized dealer service centers.
At the Maybach media tasting events held in Shanghai and Hong Kong recently, German product experts briefed reporters on Maybach’s unique design, performance and safety, as well as its customer-first service system. Maybach’s newly developed V12 engine embodies the experience and expertise that Daimler has accumulated over the years in the development, design and production of 12-cylinder engines. Equipped with a 5.5-liter twin-turbocharger, Maybach engines have an output of 405 kW/550 hp. Maybach 62 accelerates from zero to 100 km/h in just 5.4 seconds.
According to Liu Xiaoli, Maybach currently has three "flying doctors" in China who can rush to the scene to solve problems for customers within a few hours. At the same time, relying on the support of Mercedes-Benz China’s after-sales services network, Maybach customers can solve some problems nearby in the first time. At present, Maybach has held more than 70 tours in more than 30 cities in China, and many models have been unveiled in China. Among them, Maybach 57S, 62S and limited edition models Landaulet have also selected China to hold Asian and global launch ceremonies.
"Every Maybach has a soul – the owner’s personality." According to Liu Xiaoli, Maybach can provide nearly 2.20 million configuration solutions for customers to personalize, so that customers can customize their own Maybach according to their needs. According to reports, Maybach will further expand the scope of its personalized options in the Chinese mainland market. Next year, Chinese customers can choose Maybach’s interior and exterior colors, and also personalize the vehicle configuration, proving Maybach’s high priority and long-term commitment to the Chinese market.
Editor in charge: Tian Shijia