The entry cost is only 159,800 yuan, and Mazda CX-50 will be lengthened and widened without increasing the price.

The Shanghai Auto Show, the first international A-class auto show after the epidemic was released, was opened on April 18th. At this auto show entitled "Embracing the new era of the auto industry", the China market is being valued by more and more international brands, and the appearance of executives from major multinational auto companies at the Shanghai Auto Show shows that "China is the future of the auto industry".

In the upsurge of planning for the domestic market, Changan Mazda CX-50 was officially unveiled for pre-sale at the Shanghai Auto Show, and its pricing finally unveiled the mystery-the pre-sale price of six optional models was 159,800-212,000 yuan, and the first day’s order exceeded 2,629 units.

In fact, before the price was officially released, Changan Mazda CX-50 had already started the offline car booking, and it took only 18 days to break through 10,000. In today’s market of new energy vehicles, Mazda CX-50 achieved this result, and its excellent product strength and sincerity of pre-sale concessions are indispensable.

The price of compact SUV, the experience of medium-sized SUV

"If you use a word to describe why you choose Changan Mazda CX-50, I think it is a sense of value." I believe this is also the inner thoughts of many prospective owners of Changan Mazda CX-50. The entry price of 159,800 yuan can be described as a "surprise" for Mazda fans, and they can also enjoy the car booking benefits of "three guarantees, four exemptions and one rejuvenation", lifetime warranty+insurance subsidies+free maintenance opportunities. If they are not well off, they can also borrow interest-free, which is simply full of intimacy and security.

In addition, Mazda CX-50 has been specially adjusted for China market and China consumers, which has reduced the height of the bulge in the middle of the rear seat and increased the legroom of the rear seat by 55mm compared with the overseas version. It is no exaggeration to say that it feels like a C-class entry-level executive car. With such sincerity, it should be a rare thing to order less.

Ingeniously Create "Six Good" SUVs and Set New Industry Standards

Behind the 18-day order breaking through 10,000 is the unique product strength created by Changan Mazda, which combines the needs of China users with the global quality standards of Mazda brand, and it is also a brand-new "six good" SUV standard that achieves the strong competitiveness of Mazda CX-50. Mazda has waved the banner of "six good students" in SUV in the new era when everyone is striving to be "three good students" in the automobile industry.

First, it’s good. It’s huge.There is no evidence in the mouth, and the data proves that the Mazda CX-50 is 4785mm long, 1920mm wide and 2815mm wheelbase, while the general compact SUV is 4.2-4.6 meters long and 2.6-2.7 meters wheelbase. Looking at the size alone, the CX-50 can be divided into medium-sized SUVs. This size advantage will be more intense under the physical comparison, especially the internal space upgrade brought by the large size, which is equivalent to buying a higher level at a lower price. Driving experience.

Second, good-looking.Even people who don’t know about cars can judge whether a car looks good or not. At the same time, "good-looking" is also an important reference value for many consumers when choosing a car. After all, not everyone can be indifferent to the technical indicators of a car. In terms of appearance, Mazda has always been a leader in the industry. After all, the phrase "I haven’t seen Mazda, I can’t prove that you are a Yan Control Party" is not boasted. Mazda CX-50 adopts the design concept of "soul moving", and its calm and atmospheric appearance looks like "strong bones", which, combined with the beautiful body proportion, brings "vitality" to the face; For the interior, CX-50 has been subtracted this time, and the overall route is simple and high-end. The cordovan with high gloss and excellent touch is as good as the big-name luxury car, and it is a well-deserved compact SUV drop-dead gorgeous.

Third, it’s good and easy to drive.The creation of overhead feeling has always been Mazda’s advantage, and Mazda has always stood firm in the same class. Mazda CX-50 is no exception. Although it is outstanding in its class, thanks to Mazda’s unique driving and control performance, CX-50 still has excellent handling. The body structure of Chuangchi Blue Sky can turn as expected even when driving at high speed, so there is no need to worry about driving stability. At the same time, it provides two power options: 2.0L and 2.5L. The 2.5L engine is equipped with intelligent non-inductive variable cylinder engine technology, and the fuel consumption is lower under the same conditions.

Fourth, it is good and safe.There are thousands of roads, and safety comes first. Driving safety has always been the top priority of car owners, and Mazda has always insisted on safety investment without cost ceiling! The steel with high strength and above accounts for 58.59%, the front and rear impact beams are made of 1800MPa thermoformed steel, and there are as many as 77 steel with body hardness above 980MPa. Its leading active and passive safety performance has made Mazda CX-50 top the North American crash test list.

Fifth, good intelligence.At the moment when the automobile industry is changing like electrification intelligence, the intelligence level of a car is also an important criterion. Changan Mazda has tailored the "Third Generation Mazda Yuelian System" for consumers in China market, which deeply integrates car life and intelligence, and realizes remote control of cars with mobile phones. This is also Mazda’s first model with 100% 4G networking and Internet ecological function.

Sixth, good quality."Good quality" has always been an important reason why Mazda attracts fans’ love. Mazda has always had high standards and strict requirements, both in the visible appearance and the invisible internal materials. Changan Mazda Nanjing Factory strictly follows Mazda’s global quality standards. Just the choice of car paint, it has to go through as many as 10 kinds of chemical reagents. In addition, Chang ‘an Mazda Nanjing Factory also has a number of advanced technologies, such as Mazda’s unique automatic tightening equipment for front and rear axles, as well as domestic leading welding and painting technologies, etc., and has also invested in a newly developed automatic assembly line with 4 doors and 2 covers for CX-50. In the case that the pricing has been so "surprising", Mazda can still adhere to the application of many high-grade materials and advanced technologies. Mazda’s brand concept of "people-oriented" and its brand essence of "pleasant driving" can be seen.

Mazda CX-50 is not only a life but also a pursuit.

I believe that many families choose compact SUVs from the perspective of economic application. However, with the increase in travel demand and the natural yearning for mountains, Mazda has also thought about it, and the concept of "mountain system" has emerged from time to time.

"The mountain didn’t come to see me, so I walked to the mountain. Watch the sunset, run under the mountain peak … feel at ease like the wind, and travel all over the mountains, rivers, lakes and seas. " Like "mountain life", Mazda CX-50 also takes the key words of casualness, nature and independence. Based on the pursuit of freedom and the desire for nature of urban families, it boldly takes this step from SUV to off-road integration. It appears as a wide-body SUV of mountain life and breaks through the inherent design dimension of urban SUV. From product appearance design to functional design, CX-50 can perfectly play the role of commuting in urban life, but also be outdoors.

At the pre-sale conference, Mazda CX-50 announced its Chinese name-"Hangye" for the first time, which is also the result created by Mazda and all fans in China. As expressed by the origin of its Chinese name, Mazda has always adhered to the user demand-oriented, built a brand with users, and anchored a high-value experience from the user’s point of view with the professional attitude of deeply cultivating the China market and the determination to serve users.

For example, on CX-50, the wireless charging station did not choose to follow Volkswagen’s design in front of the center console, but chose to put it in the back, and set a certain inclination angle, which is more conducive to users’ blind operation. On the basis of overall performance balance and solid structure, Mazda CX-50′ s ingenious ideas really add a lot of points, and it is also worthy of being the "optimal solution" in compact SUV.

It is understood that Mazda will transform into electric automation this year, and strive to achieve the next goal of 2 million vehicles for the whole system. MAZDA CX-50HEV hybrid will also make its world debut, and it is also expected that Mazda will bring higher quality, more intelligent and more China-oriented excellent vehicles to China fans in the future.