杭州妃子阁最新

　　Following the development of the new 1.8 TSI engine by Volkswagen, Taikoo Bida Automobile, the general agent in Taiwan Province, also quickly launched Passat 1.8 TSI equipped with this engine, which is the third model equipped with TSI gasoline engine introduced in Taiwan Province after Golf 1.4 TSI and Eos 2.0 TSI.

　　The 1.8 TSI engine newly added to the Volkswagen lineup can be said to have three characteristics of "small engine, high horsepower and fuel saving". Although the exhaust vehicle is only 1.8 liters, its power output cannot be underestimated. In addition, under the rising global oil price and the niche of tax classification in Taiwan Province, I believe Passat 1.8 TSI will surely attract more consumers’ attention and make a red disk in the automobile market in Taiwan Province.

VW creates a young face with its U-shaped chrome-plated water tank shield.
A pair of tearful headlights further improve the recognition of Passat cars.

　　Passat 1.8 TSI basically maintains the same appearance and luxurious characteristics as Passat, especially the U-shaped chrome-plated water tank shield with a wide area and the shape of four horizontal grids, which has become one of the most recognizable features. The upper edge is cut with the tear-eyed headlights on the left and right sides to simulate the watery eyes of the inner double eyelids. The lower air dam uses a consistent shape from both sides to the middle, giving Passat a steady face. The waistline on the side of the car is tall, and the chrome trim on the bottom adds a lot of points. A broken line is drawn from the front fender to the rear fender, which balances the appearance of the side, while the four six-spoke double-ribbed rims present a sense of dynamic branding in the texture. Looking at the rear of the car, the change of sheet metal parts replaces broken lines with curved surfaces, which also adds roundness and integration to Passat’s buttocks.

16-inch six-frame double rib patternThe rim adds a sense of fashion,
With practical oriented 205/55R16 tires,
It also adds a lot of points to fuel consumption and comfort performance.

　　In the interior part, Passat 1.8 TSI is paved with aluminum/wood grain, which presents a unique cockpit texture under the mix of two materials. The front and rear seats are covered by genuine leather/suede (Napa, Alcantara), which not only has first-class visual effect, but also gives drivers and passengers a considerable degree of courtesy in touch and riding. In particular, the suede chair surface can improve the skid resistance of drivers and passengers in riding, so as not to cause disturbing sliding action when the vehicle turns or accelerates or decelerates. In addition, the driver’s seat is equipped with six-way electric adjustment and lumbar support function, which can give the driver the most convenient and comfortable driving environment. However, the three steering wheels do not integrate multi-function buttons, which is a pity of Passat 1.8 TSI.

The rear of Passat 1.8 TSI is rounded.
Modified the stiff feeling of the buttocks of the four-door RV.

　　(Passat in Taiwan Province is Magotan in mainland China)

1905 movie network news Directed by,, starring,,,, starring, and special film release director’s special feature, fully revealing this extreme creative "movie madman". Real-life shooting checks at every level, strives for truth with desperate pursuit, and the lines and expressions fit perfectly … … Every mirror, every person, wherever he goes, pursues the ultimate, and in the delicacy, generate has strong vitality, which stimulates the senses fiercely. As the third part of the "Burning Heart Series", the film Across the Furious Sea also strives to explore love and crime in family of origin more deeply and directly attack the complex three-dimensional human nature. The film will be released nationwide on November 25th, and the pre-sale has been started.

"Madman Director" Cao Baoping greedily created Bo Huang’s evaluation that the director is a wolf in China’s film.

The film Across the Furious Sea, based on a murder case of a girl, cuts open the dark humanity hidden behind two groups of families, and the soul inquiry between good and evil is filled with crime and punishment, love and hate. Today, the film released the director’s special edition, revealing the desperate "madman" side of Cao Baoping’s creation. Cao Baoping reveals "he has an extreme hobby of making", with solid and vivid story text, delicate and true performance emotions and strict and thorough live shooting. Every step is made to be "cruel" to the extreme with the strong vitality of generate, so that the audience can feel the emotional power like a storm.

Every shot is a greedy creative journey for the director. On the shooting set, the director changed into a "movie madman" and strived for perfection everywhere. The "work madman" personally went to the fishing boat for real-life shooting, and seasickness also insisted on the whole process; "Real Madmen" shot for life, Bo Huang, Youhao Zhang and the subway staged a close collision, and Bo Huang ridiculed that "the director is sometimes unreasonable and human"; The "detail madman" has to control the details of the performance to reach every expression. In the face of the powerful actor Bo Huang, the director will also carefully buckle the rhythm of his lines and expressions, laughing that "expressions are also words"; "NG Madman" is always demanding higher standards, with nine NG shots at an altitude of 50 meters, eight shots in the water and three days in the sea, constantly demanding the characters’ hearts, just to fully reflect the despair and suffocation of the characters … … Actor Bo Huang praised the filming operation of the director’s "Crazy Extreme". "Only this greed can make Cao Baoping a wolf in China’s movies. At least ten directors like Cao Baoping can make China’s film genre solid and rich enough."

In addition, the director also revealed in the special edition that the film is by no means a simple revenge film. Although there are intense plots and visually exciting scenes in the film, the film still hopes to explore love and crime in family of origin from the parent-child relationship between the suspect and the victim, trying to dig more complicated human nature possibilities.

Cao Baoping’s extreme enthusiasm infected the actors to go to explore the true nature of human nature in two directions.

Undoubtedly, Cao Baoping is a unique director in China today. As a leading figure in Chinese-language crime movies, his (2008), (2015) and (2016) films are all masterpieces with high marks, which have been sought after by everyone as classics. Because the main actors who directed many films won heavyweight awards at domestic and foreign film festivals, they were even named "the best actor manufacturing machine" by the media.

The "madness and ferocity" created by director Cao Baoping also infects every actor. In the performance, the director will make the actors deeply immersed in the high emotions of the characters, constantly draining the possibility of performance and giving them a great psychological impact. Director Cao Baoping is also very satisfied with the actors’ ultimate performance, saying that "all emotional collisions are crazy to the extreme." Starting from realism, approaching the role to examine its living state, the true nature of human nature emerges in the painful desperate situation. This makes Cao Baoping’s films present a spectacle ecology of coexistence of coldness and ardor, and interaction of drama and plainness, forming its own unique temperament type.

The film Across the Furious Sea is directed and written by Cao Baoping, co-written, starring Bo Huang and Zhou Xun, starring Zu Feng, Youhao Zhang, Zhou Yiran, Yan Bei and Sun Anke, and featuring NI YAN and Wang Xun. It will be released nationwide on November 25th.

[car home Chongqing Discount Promotion Channel] Recently, a large discount activity is being carried out in Chongqing, with the maximum discount amount reaching 125,000, which reduces the minimum starting price of this luxury electric vehicle to 304,900. If you are interested in BMW i4, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The exterior design of BMW i4 is mainly modern and sporty. The front face adopts BMW’s classic kidney-shaped air intake grille, but the design is flatter, and it is integrated with the long and narrow LED headlights on both sides, creating a strong sense of the future. The body lines are smooth, and the overall shape is simple and powerful, which shows the unique charm of BMW i4 as a high-performance electric vehicle.

BMW i4 has a body size of 4785*1852*1455mm, a wheelbase of 2856mm, a front tread of 1601mm and a rear tread of 1630 mm. The body lines are smooth, showing a dynamic profile. The front wheel is made of 245/45 R18 tyre size, and the rear wheel is made of 255/45 R18. With the unique rim design, it shows the sporty atmosphere of BMW i4.

The interior design of BMW i4 pays attention to the combination of luxury and technology, and high-quality materials are used in the car to create a warm and comfortable cockpit. The steering wheel is wrapped in genuine leather, which feels delicate and supports manual adjustment up and down and back and forth to meet the needs of different drivers. The center console is equipped with a 14.9-inch central control screen, which integrates multimedia system, navigation, telephone and air conditioning control, supports voice recognition control system, and improves the convenience and intelligence of operation. The front seats are made of imitation leather or genuine leather, which has heating function and provides a comfortable driving experience. The co-pilot seat also has the same function, and can be adjusted fore and aft, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). In addition, the car is also equipped with USB and Type-C interfaces, which support the wireless charging function of mobile phones to meet the charging and connection needs of modern drivers.

BMW i4 is equipped with an efficient motor with a maximum power of 250 kW and a maximum torque of 430 Nm, which provides the vehicle with strong power output and excellent driving experience.

The owner of car home said: "The configuration parameters of Series I’s 3, 5 and X3 are almost the same, except that the shell has been changed. I want to buy the I4 for more than 100,000 yuan. Of course, it is still imported, so there is no need to do such a thing as buying it home and deducting the label. At first glance, the big nostrils are not mediocre. When I drive out, people are guessing at 600,000. I am sorry. "

Nowadays, there are many kinds of cars, and all kinds of models are dazzling. At this time, we should proceed according to our own reality, and the right one is the best. For example, this car is often mentioned as a space problem. So whether this car is a mule or a horse, let’s take a look at its actual performance.

First of all, from the appearance, the front face of Yidong looks very simple, equipped with a spindle grille, which makes people unforgettable. Coupled with headlights, the overall look is deep. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4770MM*1840MM*1440MM, and the car adopts the lines with flamboyant personality, which gives people a very eye-catching feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. In the rear design, the rear looks very sharp, the taillights look very cold, and the overall layout is impressive.

Sitting in the car, the interior style is very unique, and the overall design atmosphere is still in place. The steering wheel of the car uses a three-spoke design and is made of imitation leather, which gives a good grip experience. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior design quite layered and has a certain sense of technology. The dashboard and seats are equally eye-catching. The dashboard of the car presents a young design style, and the trendy design elements make people remember it at a glance. The car adopts leather-like seats, which are wide and thick, further improving the comfort of drivers and passengers.

The escape-matched wet dual clutch (DCT) gearbox has a maximum power of 125KW and a maximum torque of 260N.m, and the power performance is good.

The space of the escape trunk is quite satisfactory. If some large objects need to be installed, the rear seats also support proportional reclining, which is enough for home use. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

I wonder if you are excited about this car introduced today? If you like this car, don’t hurry to learn more about it!

In response to the hot SUV field in China, major car companies are taking the lead, constantly introducing new models, and completing updates to seize more market share. Honda CRV, which has a dominant position in the household SUV field, has a more eye-catching performance, and Honda, which is also a sister model, has also ushered in a new facelift, and the 2023 Honda model has been officially exposed.

As a sister model of Honda CRV, the new car this time presents a more youthful and sporty design style in terms of appearance, mainly to cater to the younger generation of consumers. There is a comprehensive improvement in size, which further optimizes the space.

In terms of appearance, it looks a circle larger than the Honda CRV, thus completing its internal seven-seat layout. The front face is equipped with a rectangular air intake grille, and the interior is intricately embellished with a wavy middle net. The light groups on the left and right sides are matched with several raised lines above the hood, focusing on the muscles of the front of the car.

The petal-type wheel hub under the side of its new car, coupled with the bumpy body structure and the overall back style, also highlights the flavor of the vehicle’s crossover.

In terms of the rear of the new car, the taillights on the left and right sides have not changed much, but in the blink of an eye, the interior has taken on a new look. In order to cater to the mainstream consumer group, the central control screen has also been changed to a suspended structure. The LCD meter on the left side of the back and a large number of leather materials cover the center console, setting off the texture and luxury of its interior, and the technological flavor has been comprehensively improved.

The biggest highlight of the vehicle is the addition of a seven-seat layout, which makes the vehicle more suitable for home use. As a brand-new Honda, equipped with a 2.0T turbocharged engine, the vehicle will also provide pure electric models to choose from. Would you consider such a brand-new Honda?

　　BEIJING, Dec. 12 (Xinhua) — "As the world’s top luxury car brand, Maybach officially entered the Chinese mainland market in 2004. With an annual growth rate of more than 40%, the Chinese mainland market has jumped to become Maybach’s second largest market in the world after the United States, accounting for about 12% of Maybach’s global market." Maybach brand operation China sales and marketing manager Liu Xiaoli recently introduced to reporters in Shanghai.

　　Maybach cars are mainly hand-built, and they are specially produced in small batches according to orders, so as to ensure the uniqueness of each Maybach car. In response to a reporter’s question, Liu Xiaoli also said that the international financial crisis has had a certain impact on the US car market. However, China is an emerging car market, and Maybach has only entered the Chinese mainland market to develop business for four years, so there is still a lot of room for development. At present, Maybach’s sales in the Chinese mainland market are still far from the sales volume of the US car market. Liu Xiaoli predicted: "With the support of the German headquarters for us next year, I think the Maybach business of Mercedes-Benz China will continue to grow."

　　Hao Bo, general manager of sales and marketing of Mercedes-Benz (China) Automotive Sales Co., Ltd., said: Now, more and more Chinese consumers enjoy Maybach’s products and services and identify with its brand culture. In the past four years, Maybach has achieved excellent sales performance in the Chinese mainland market and positive market and user feedback. In the near future, Maybach owners in China will be able to enjoy Maybach’s after-sales services at some Mercedes-Benz authorized dealer service centers.

　　At the Maybach media tasting events held in Shanghai and Hong Kong recently, German product experts briefed reporters on Maybach’s unique design, performance and safety, as well as its customer-first service system. Maybach’s newly developed V12 engine embodies the experience and expertise that Daimler has accumulated over the years in the development, design and production of 12-cylinder engines. Equipped with a 5.5-liter twin-turbocharger, Maybach engines have an output of 405 kW/550 hp. Maybach 62 accelerates from zero to 100 km/h in just 5.4 seconds.

　　According to Liu Xiaoli, Maybach currently has three "flying doctors" in China who can rush to the scene to solve problems for customers within a few hours. At the same time, relying on the support of Mercedes-Benz China’s after-sales services network, Maybach customers can solve some problems nearby in the first time. At present, Maybach has held more than 70 tours in more than 30 cities in China, and many models have been unveiled in China. Among them, Maybach 57S, 62S and limited edition models Landaulet have also selected China to hold Asian and global launch ceremonies.

　　"Every Maybach has a soul – the owner’s personality." According to Liu Xiaoli, Maybach can provide nearly 2.20 million configuration solutions for customers to personalize, so that customers can customize their own Maybach according to their needs. According to reports, Maybach will further expand the scope of its personalized options in the Chinese mainland market. Next year, Chinese customers can choose Maybach’s interior and exterior colors, and also personalize the vehicle configuration, proving Maybach’s high priority and long-term commitment to the Chinese market.

Editor in charge: Tian Shijia

Text | Xinghui

Editor | Shi Can

Recently, the sound of learning to meow has always sounded in the elevator.

"Seven Cats, Seven Cats Meow Meow Meow…" Tengger’s rugged tone was accompanied by the background melody, and the brainwashed lines were repeated over and over again, "bombarding" every office worker indiscriminately. Under the cat’s meow, all living beings are equal.

Image source Weibo @Tiying Media

This elevator advertisement comes from the digital reading platform "Seven Cats Free Novel", and the singer Tengger’s title in it is the spokesperson of the Seven Cats brand. Coincidentally, in August this year, the comprehensive reading platform "Fanqie Novel" officially announced actor Yang Zi as the brand spokesperson.

Earlier, China Literature Limited had officially announced actor Hu Ge as the spokesperson of Reading Literature IP, and actor Song Yi also served as the ambassador of Reading Literature Recommendation Group… Whether it is a free reading force or a paid online position, celebrity marketing is no longer a new thing.

Why have big-name spokespeople become the norm in the online industry? Today’s online marketing has evolved to what stage?

What kind of celebrity can become an online spokesperson?

Teacher Tengger came to brush his face again.

After learning to call the elevator advertisement was launched, people in Weibo Square often lamented the "magic" of this advertisement. Some people were troubled by the loop of the elevator advertisement, while others sensed a subtle contrast from the reincarnation of meowing: "When I got out of the elevator, I started to search for’Tengger learns to call the cat ‘."

The reason why Seven Cats chose Tengger’s endorsement is obviously inseparable from the latter’s wonderful path of "becoming popular again" over the years.

As a well-known Mongolian singer, Tengger’s heroic grassland-style songs were sung all over the country in his early years. However, his popularity in today’s Internet space is not due to his pure majestic style, but because of his subversive "Uncle Meng" image.

Since the original song "Peach Blossom Land" became popular in 2013, Tengger’s style of painting has shifted step by step. He returned to the public eye, went on variety shows, played cross-border, and covered many popular songs in contrasting ways, such as the cover of Zhang Shaohan’s masterpiece "Invisible Wings" to sing the hard atmosphere of "Wings of Steel"…

Image source Bilibili

On the eve of Double 11 in 2019, the news that "Tengger will sing" Love Circle "on the same stage as Hanazawa Cilantro" spread all over the Internet, causing his cross-dimensional character to come out of the circle again. Although the news was eventually clarified, Tengger did interact with the two-dimensional field frequently since then.

In the tide of netizens playing stalks or imitating, Tengger himself settled in Bilibili and gradually occupied a place in the front line of youth culture. An interesting fact is that as of get the manuscript ready, Tengger’s Weibo fans were about 1.148 million, while Bilibili fans far exceeded the former, up to 1.839 million.

From this perspective, it is not surprising that Seven Cats chose Tengger. In fact, before the free online platform took action, Tengger was already called a "treasure for young people" in the marketing industry.

For example, game companies that also point to the online generation circle have frequently invited Tengger to help sing. The music marketing events of products such as "Honor of Kings" and "The Strongest Snail" have the figure of this real-world friends. The Tengger version of "Mangseed" released by "Fantasy Westward Journey" has gained over 12 million views in Bilibili, and there are still netizens who often "come again billion times".

To the Seven Cats, Tengger was not a celebrity spokesperson for the idol line. His advantage was his interdimensional humorous persona, which was backed by a high reputation, good popularity, and the scarcity of being close to young people.

In contrast, Tomato chose Yang Zi for another reason.

On August 3, Tomato Free Novels officially announced Yang Zi as the brand spokesperson. As a familiar actor, Yang Zi has continued to be active on the screen in recent years, starring in "Ode to Joy", "Honey Sinks Like Frost", "The Rest of Life, Please Instruct", "Sauvignon Blanc" and many other film and television dramas. What they have in common is that they are adapted based on the novel IP.

Fanqie Novel official account

During the official endorsement, Yang Zi said this sentence: "Different characters are different lives." In this context, the actor’s past role performance is a bridge, guiding the audience back to the source of mainstream IP content – that is, the major original online platforms.

Regarding this cooperation, Fanqie Novel also said: "We hope that through Yang Zi’s endorsement, we can better shape readers’ awareness of the reading platform and create a newer and more interesting reading experience for readers."

Similarly, after the 2015 adaptation of "Langya Bang" became a hit, the star Hu Ge in the play collaborated frequently with the original source, China Literature Limited.

As an old friend of Reading Literature, Hu Ge not only played the well-known IP role, but also was a reader famous for his reading interests. Therefore, from his early endorsement of QQ Reading to his subsequent role as the spokesperson of Reading Literature IP, Hu Ge has continued the positioning of "reading advocate" with a slight literary attribute, echoing the cultural tone required for reading literature.

Image source Weibo

Overall, online platforms choose celebrities with different ideas, with different focuses on popularity, resume, and personality. However, the vision is ultimately the same, that is, to use users’ awareness of celebrities to strengthen their awareness of the platform.

When celebrity endorsers became the new "standard" for online platforms, more important marketing trends emerged.

From warlord to celebrity marketing

Web promotion is a profound knowledge.

At different stages of development, online platforms have different marketing goals and technical carriers, and they show very different appearances. For example, the most common and basic form of online marketing is like the game industry’s ancient user acquisition through ads, with short and eye-catching text with rough pictures, and strive to attract readers’ interest in the shortest time.

On the male channel, they can be 10,000 kinds of bizarre reversals, where the dragon king, the rich man and the old ancestor come together. On the female channel, they have turned into jaw-dropping tyrannical literature. The lady knows whether she is wrong today, but the readers who swipe the advertisement must know and reflect.

source network

In this way, graphic advertisements have brought curious glances to large and small online text sites, and they have grown brutally lively. To this day, these gimmick copywriting is still a source of joy everywhere on the Internet, and has bred many famous scenes.

After that, a landmark turning point was the ouster of the "Crooked Mouth God of War".

In 2020, a series of advertisements labeled "Crooked-Mouth God of War" suddenly became popular. The so-called "Crooked-Mouth God of War" comes from the crooked smile displayed by actor Guan Yunpeng in many online advertisements, which often appears at the climax of the plot.

For a time, the original film, editing and parody version of "God of War with Crooked Mouth" swept through Douyin, Kuaishou, Bilibili, Weibo, Hupu and other major platforms. These advertisements have a strong routine color, repeating the scenes of the protagonist pretending to be a pig to eat a tiger and slapping the face in reverse, accompanied by copied and pasted dramatic conflicts and highly similar villain remorse.

The crooked-mouthed God of War was always a useless son-in-law at first, but the ending had unpredictable identity options: God Doctor, Dragon King, God of War, Patriarch… It was such a simple and direct plot framework that made countless netizens unable to stop, embarrassed and happy.

Image source Bilibili

The wry-mouthed God of War, which has become popular in the banter, is a representative of the maturity of online short video advertising.

In the context of the short video pandemic, online short video advertisements have come into being. They go a step further than graphics, using Facebook’s character library to extract core scenes from long, cool articles and shoot short dramas that are one to two minutes long. These advertisements strive to stimulate user interest in a very short time and actively cater to the fragmented public reading habits.

It is worth noting that the popularity of short video advertisements on the Internet does not mean that graphic advertisements disappear. In fact, the two complement each other, embedding short video platforms, browser recommendations, application information flows, and many other scenarios in parallel, to build an information flow empire of Shuangwen marketing, and you can see seven dragon kings smiling at your evil charm by moving a brick at random.

After introducing the emerging media power of short videos, online marketing has further helped new and old platforms to explore market growth. In fact, the years when in-feed ad gradually innovated and grew, it basically corresponded to the rapid growth of free reading platforms under Internet giants such as Douyin and Baidu.

With the slowdown in the growth of the platform, online marketing has undergone new changes, the core feature is the rise of brand status in the appeal of communication. Online giants have tacitly increased branding efforts, opened up marketing dimensions other than customer acquisition and conversion, hoping to keep the country while fighting.

So we can see that Qimao has tested the waters of Xiaohongshu, live broadcast and other brand operation channels, implanted variety shows such as "Yearning for Life" and "Ace to Ace", and appeared in front of young netizens more and more frequently.

Tomato also made frequent attacks online and offline. In July, it just cooperated with the traditional literary circle and the online literary circle to hold a live broadcast conversation. In August, it appeared at the 2023 Shanghai Book Fair with a series of works…

Image source Weibo @Tomato Free Novel

Recently, the celebrity spokespeople who have tacitly embraced the two reflect the current emphasis and investment on brand marketing on online platforms.

If we want to describe, the evolution of online marketing is not a segmented line, but closer to a gradually expanding network. New media and new needs are entwined on it, and the main axes of seeking increment and maintaining stock have been highlighted one after another, prompting online platforms to go offline and to the public.

Free to pay, each with a story

When it comes to star marketing to assist in brand building, the relatively long-established paid online platform is undoubtedly a pioneer.

As early as May 2016, China Literature Limited showed a big deal on this matter. That year, QQ Reading officially promoted Hu Ge as the spokesperson, and at the same time launched a large-scale offline promotion. Hu Ge’s large poster can be seen in many crowded subway stations in Beijing, Shanghai and other places.

Image source Writer’s Assistant official account

You know, in the field of digital reading at that time, such promotion was rare. Since then, Reading Text has also launched the special concept of "IP spokesperson" early, which has attracted a lot of attention from the online literature industry.

It is worth noting that although free online platforms are now following up on star marketing, there are still differences in the strategic priorities of the two camps. Even if the same star appears to shoot a promotional short film, the two sides have different expression priorities.

For example, at the same time as the official spokesperson, Fanqie Novel released a short film "Fanqie Novel Today", which depicted several typical reading scenes, exposed the pain points of digital reading, and showed Yang Zi to express the reason for "Fanqie Novel".

In the short film, Fanqie Novel shows the familiar situations of payment restrictions and author interruption, relying on Yang Zi’s interpretation to emphasize the advantages of tomato free reading, one-click promotion and other products. Yang Zi’s image of shuttling through it is very close to the celebrity spokesperson in people’s traditional imagination.

Image source Fanqie Novel

On the other hand, the short film in which Reading invited Hu Ge to appear focuses on the next link in the online text industry chain.

After Guan Xuan served as the spokesperson of Reading Literature IP, Hu Ge appeared in the short film as a storyteller who loved stories and recommended three popular online works to the audience, namely "Shanghai Prosperity", "Great Doctor Ling Ran" aimed at the medical industry, and "The First Sequence", a fantasy adventure.

China Literature Limited official account

Although it is related to online text recommendation, the focus of this short film is not on the digital reading end, but on the reconstruction of several representative scenes in the story in the form of images and the visualization of words. Here, Hu Ge’s role seems to be closer to a "cultural promotion ambassador".

He introduced to the camera: "Through the paid data of hundreds of millions of readers, [Reading Text] selects the best stories suitable for film and television adaptation, and expects them to appear on the screen and burst out with more powerful charm."

In summary, the difference between the two kinds of star marketing reflects the difference between the development strategies of the two online publishing camps. There is an inherent time difference between the free online publishing platform and the paid online publishing platform in the formation time, which to a certain extent leads to the difference in the current business form.

The former focuses on product iteration and platform construction at this stage, and stars are the guides to shape user cognition; the latter turns its attention to the downstream IP adaptation chain more, aiming to play the advantages of paid network text reserve IP, and stars are more like amplifiers that extend IP appeal.

After saying goodbye to going it alone and embracing celebrity marketing, today’s online platforms have begun to borrow power from outside the circle, each with its own story to tell.

Combined with the "2022 China Digital Reading Report" released by the China Audiovisual and Digital Publishing Association, the scale of China’s digital reading users reached 530 million in 2022, an increase of 4.75% year-on-year. At the same time, the overall revenue scale of China’s digital reading market was 46.352 billion yuan, an increase of 11.5% year-on-year. Among them, copyright and advertising revenue have gradually become the driving force for the development of the industry scale, and are responding to the long-term direction of paid and free online texts.

If the platform can broaden the market through innovative marketing paths, the local online industry is expected to burst into more fresh vitality, further attract readers and creators, and then leave more Chinese stories worth telling.

　　On April 18th, the National Space Administration organized a press conference for China Aerospace Day in 2023, and officially released the poster and list of outstanding works for China Aerospace Day in 2023. After four stages of social solicitation, expert selection, online publicity and approval, 12 outstanding works were finally selected. Among them, the poster designed by Fan Zhiming of Fujian Business School was finally determined as the poster for China Aerospace Day in 2023.

　　The design of the poster includes four levels: "learning from things", "asking questions about the sky", "continuing" and "honoring Anhui". In the picture, there is not only the image of "bouncing pipa" flying in the sky, but also the images of Houyi and Dragon Car in the Han Dynasty, the star chart of the Song Dynasty and Xiangyun, which represent the yearning of ancient China for the vast universe. There are astronaut, Dongfanghong satellite, Long March rockets, Tiangong Space Station, Zhu Rong, Chang ‘e, xi he and other typical symbols of China’s space industry, which highlights the vigorous process of China’s space industry and depicts the space dream of building a space power. In addition, the silhouette of a group of teenagers who yearn for science and rush to the future expresses the vision of continuing China’s aerospace blood and continuously promoting the aerospace industry; The Huizhou architecture and welcoming pine interspersed in the picture also highlight the local characteristics of Anhui, the host city.

　　The other 11 poster authors (in order of strokes of surnames) who finally won the outstanding works award were Wang Ke, Fang Xijie, marketing planner of Anqing Zhengqi Yuanhang, Tian Xiaoming of Sichuan Aerospace Vocational and Technical College, Li Jie of tongjitang (Guizhou) Pharmaceutical Co., Ltd. of Sinopharm Group, Chen Jie of Fujian Minjiang College, Hu Yun, Liu Huimin, Zhao Long, Guo Chunlin of Hanmo (Shenzhen) Cultural Development Co., Ltd. and Beijing Aerospace.

　　From February 16th, when the notice of activities was posted on the website of the National Space Administration and "China’s Aerospace" WeChat WeChat official account, to March 24th, the submission collection ended, a total of 1,058 poster works were received, which was 54% higher than the number of posters collected for "China Aerospace Day" in 2022. The authors of the participating works come from 27 provinces, autonomous regions and municipalities directly under the central government. Among them, Beijing, Shandong and Fujian provinces ranked in the top three, and Anhui Province contributed 34 pieces. The authors cover a wide range, including front-line aerospace workers, students, art professionals and aerospace enthusiasts. There are many colorful and imaginative works of primary and secondary school students. This solicitation activity has effectively stimulated the enthusiasm of young people to participate in the space industry.

　　After the collection, an expert review team composed of representatives from relevant government departments, aerospace enterprises and experts in the fields of art design and news media will review the submitted works and make a comprehensive evaluation according to the standards of theme fit, aerospace characteristics, artistry and creativity. The top 12 outstanding works were selected by secret ballot by the expert review group, and the final poster for "China Aerospace Day" in 2023 was approved.

The contest between domestic brands and international brands has always been a hot topic in the beauty industry.

In the past double 11, domestic brands finally won a staged victory: Polaiya won the first place in the beauty industry of Tmall and Tik Tok, and the first place in the beauty industry of JD.COM, which is the first time that domestic brands have topped the beauty list of Tmall double 11 since 2018. Earlier in October, Polaiya released the third quarter financial report, and the company’s revenue in the first three quarters reached 5.249 billion yuan, ranking first among cosmetics listed companies in China. From these perspectives, the industry pays attention to and studies Polaiya not only to find an answer for its success, but also to find the direction of the evolution of domestic beauty products.

At the same time, international brands are still aggressive. L ‘Oré al China’s double 11 Battle Report shows that it is the beauty group with the largest number of short-listed brands in the TOP list of Tmall, Tik Tok and JD.COM, and maintains a leading position in high-end beauty, high-end dermatological skin care, make-up, hair care and so on. During the 6th China International Import Expo(CIIE), many beauty giants announced the launch of new products and new skin care technologies, showing their attention to the China market.

As important industry weathervanes, double 11 Dapromotion and China International Import Expo(CIIE) represent the "offensive and defensive" strategy and evolution direction of beauty enterprises. It is difficult for us to draw any conclusions from the short-term ranking changes and new trends in enterprises, and we need to lengthen the cycle to look at it, but perhaps we can find the frontier trends of the beauty industry and the development opportunities of domestic beauty.

On the ups and downs of domestic beauty cosmetics from double 11

The performance of domestic brands is not a new topic in double 11 this year. Taking stock of previous double 11, there are many domestic brands in the beauty industry, but compared with international brands, the ranking of domestic brands is unstable, and there are many "one-round tourists". Taking the Tmall platform as an example, the domestic beauty products shortlisted in the TOP10 list have experienced the iteration of Amoy brand, local big brands and a new generation of domestic brands. Taking 2020 as the boundary, the domestic brands in the head have been greatly replaced, and only Winona has been shortlisted in the TOP10, ranking steadily and rising; Polaiya has made great efforts since last year and has become one of the representatives of new domestic products.

This year, the beauty category was affected by multiple factors, and there were not many surprises in the overall transaction performance. The domestic beauty products rose obviously and became one of the highlights. Among them, Tmall’s head beauty brand pattern has undergone a major renovation. SK-II and Shiseido fell out of the TOP10 due to the Japanese nuclear pollution incident, and Polaiya pushed a number of foreign brands to the top. From the perspective of brand types, comprehensive beauty brands occupy the mainstream, and functional skin care brands represented by Polaiya, Winona and Xiulike gradually rise.

In Tik Tok, another important position of beauty cosmetics, the brand pattern is different. Before that, some international brands didn’t enter Tik Tok, but domestic brands took advantage of the traffic bonus to win some opportunities. In the face of international big-name competition this year, domestic brands still have comparative advantages, achieving breakthroughs with high cost performance and refined channel operation. It is worth noting that the beauty instrument brand is outstanding in the beauty category in Tik Tok, which may be due to the live e-commerce gene of the platform, and the anchor can convey the complex principle, function and use experience of the beauty instrument to consumers.

The change of brand pattern is only the appearance, and behind the replacement of domestic brands, there are some phenomena worthy of attention.

On the whole, in addition to the cost-effective advantage, the rise of domestic brands is largely due to the accurate understanding of the needs of local consumers and the targeted launch of large single products. This feature is particularly evident in the category of skin care products. Domestic brands focus on consumers’ anti-aging anxiety and popular skin care concepts such as formula skin care, morning C and evening A, and barrier repair, and launch large single products that focus on maintaining stability, anti-aging and anti-wrinkle, contributing an important sales share to the brand. Winona Soothing and Repairing Freeze-dried Mask, Quaddy Essence, Kanshuhong Waist Suit, and Polaiya Early C Late A Suit have all appeared on the list of explosive items in double 11 on the e-commerce platform. Guoji Feigua’s 2022 double 11 Yuehaowu Power Saver Data Report shows that Polaiya’s early C late A combination contributed about 35% of its sales in double 11, Tik Tok in 2022 (from October 15th to November 11th, 2022).

Hot topics related to skin care on social platforms, image source: Fruit Collection "Insights into Accurate Skin Care Crowds on Social Media Platforms in 2023"

Large single products help domestic brands occupy a place in the list, but whether the brand stands stably enough and rushes high enough depends on whether the product iteration and category expansion can be carried out around the core efficacy to extend the product life cycle. Take Polaiya as an example, its core product series has been iterated for 2-3 generations, and many categories such as essence, water emulsion, cream and eye cream have been introduced. This helps the brand to enrich the sku portfolio, continuously create a "freshness" and increase the customer unit price. Before double 11, Polaiya released Ruby Cream 3.0 series, which contains three textures of lightness, moisture and lightness to meet the needs of different skin types. This product is also the best-selling product of brand Tmall flagship store in the past year. According to the official list of Tik Tok, Polaiya’s Early C Late A Essence Cream Set was shortlisted in double 11’s beauty explosion list. The price of this group member is close to 700 yuan, which greatly improves the price range of the product.

Compared with the field of skin care, the overall competitiveness of domestic brands in makeup is still not as good as that of international brands, especially in the high-end price band. The reason is that domestic cosmetics are mostly designed innovatively around "Chinese aesthetics", and the advantage lies in color-related categories, but the fashion trend of cosmetics changes rapidly, which is difficult to bring high consumer loyalty to brands. Domestic brands still need to make breakthroughs in skin feeling and makeup effect in order to break the situation dominated by international big brands and explore the high-end price. Perfect Diary, which was criticized for focusing on marketing, gradually paid more attention to the functional attributes and technical barriers of products. Before double 11, the brand released its "bionic membrane" essence lipstick, which is the research result of "integration of makeup and nourishing", focusing on the combination of red makeup effect, lip essence effect and lip membrane, to show the brand’s breakthrough in scientific research and innovation.

Another obvious feature of the great promotion is that the pattern of domestic beauty cosmetics is moving towards differentiation. Judging from the performance of domestic brands in different stages of Tmall double 11, many brands have become "dark horses" with the help of the initial promotion atmosphere, super-anchor delivery and other factors, but they often have bright short-term performance and insufficient stamina, and few of them can continue to lead in the whole cycle. Under the trend that Japanese and Korean brands are cold and consumers are disenchanted with international brands as a whole, the development of domestic brands is welcoming, but it is still necessary to continue to precipitate the normal operation ability and cultivate brand endurance on the basis of explosive power.

Generally speaking, domestic beauty cosmetics have ushered in a "reversal" moment during this double 11 by accurately understanding the needs of local consumers, constantly expanding the matrix of large items, high cost performance and refined channel operation.

More than "big items"

Relying on the explosive strategy to meet the current hot demand, domestic beauty brands have the opportunity to "go to the table" and gradually narrow the gap with international brands. However, from the results, it is difficult for domestic beauty products to obtain long-term growth momentum by relying on explosive products. Only by creating a "big single product" and developing a "big brand" can a brand resist a round of shuffling and sit at the poker table for a longer time.

It is not without trace that domestic brands represented by Polaiya and Winona have won great victories. They benefited from the rise of the component party and the efficacy party, and implemented the strategy of "big single product", but they did not rely on this strategy. As mentioned above, the three series of Polaiya Double Antibody, Ruby and Yuanli have been extended from essence to different categories. This year, Polaiya launched a new energy series for the anti-aging needs of mature muscles, and its three-piece energy set, which cost more than 1000 yuan, entered the live broadcast room in Li Jiaqi during its stay in double 11, which shows the brand’s intention to push this series. Winona, Kerfumei and other brands are also constantly expanding their category matrix and reducing their dependence on a single big item. After verifying the heat of recombinant collagen components with collagen rods, Kefumei accelerated the pace of promoting new products, supplemented the categories of emulsion and mask, and its water supply line and oil control line also launched different types of products one after another.

The richness of brand category structure, on the one hand, represents the life cycle and anti-risk ability of brand products, on the other hand, represents its coverage of different levels of consumer demand and different scenarios. The application of patented ingredients to the technical threshold such as essence and cream with higher premium ability also helps domestic brands to gradually get rid of the image of relying on low prices and explore high-end prices. According to Polaiya’s financial report, the average selling price of the company’s skin care products increased by 57.05% year-on-year, mainly due to the year-on-year sales increase of essence and cream products with higher unit price.

From the above results, we can see that domestic beauty cosmetics are taking enhancing product research and development capabilities as a strategic goal and tearing off the label of "emphasizing marketing and neglecting research and development". Local beauty companies have increased the proportion of R&D investment, and focused on components, raw materials and other links that can help enterprises build barriers. In recent two years, synthetic biology, molecular biology and other technologies have been accelerated to be applied to skin care products, and "skin care+biological components" has become a high-growth concept of beauty track, which requires enterprises to carry out collaborative research on basic research, functional raw materials and formula system. According to Zhongxin. com, there are currently 121 research and development projects on raw materials and synthetic organisms in Huaxi Bio. Double 11’s outstanding Fumei brand, its parent company Juzi Bio has four collagen medical beauty products under research, two of which are expected to be approved in 2024, becoming a new source of growth for the enterprise.

Image source: CBNData《2023 Oriental Beauty Valley Blue Book "

Another dimension that domestic brands have been examined for a long time is the ability to operate omni-channel. This batch of new domestic brands have risen online. When the traffic dividend is gradually divided up, on the one hand, brands need to treat online channels in a refined way to improve profit margins. On the other hand, they begin to respect traditional channels, return to offline and near-field e-commerce, and even enter duty-free shops to find new growth opportunities. However, with the new channels, there are new ways of playing and brand logic, as well as powerful opponents. Domestic brands still have a long way to go.

Grouping proposition

From the perspective of single brand, domestic brands initially have the right to speak in the beauty industry with big names. However, from the perspective of the group, there is still a big gap between the comprehensive strength of domestic brands and international beauty cosmetics. As mentioned at the beginning of the article, almost half of the seats in double 11’s e-commerce platform beauty list this year belong to L ‘Oré al’s brands. Although the performance of Estee Lauder Group declined in fiscal year 2023, the main brands of the same name, Estee Lauder and Hailan Mystery, are still relatively strong in the high-end price band.

"L ‘Oré als" have achieved the coverage of different categories, price bands and sub-groups by virtue of top-class, high-end, Volkswagen, cinema and other brands, and better enhanced the Group’s ability to resist risks. No matter how the external environment and consumer demand change, there are corresponding sub-brands in the group to undertake.

However, domestic beauty cosmetics have not yet owned their own "L ‘Oreal" and "Estee Lauder". Although Polaiya, Huaxi Bio and Juzi Bio take the multi-brand route, at present, their dependence on a single brand is still relatively high, or the differences between sub-brands are not obvious. Although the ingredients and focus areas of Fumei and Kelijin under Juzi Bio are different, the brand needs to further formulate differentiation strategies in order to make consumers clear about their differences. According to the data of Polaiya’s financial report, in the first three quarters of 2023, the main brand contributed about 80% to the Group’s revenue, and Caitang accounted for about 10% of the total revenue. The sub-brands such as Off&Realx and Yuefushi made little contribution, and it remains to be seen whether they can become the "N-th growth curve". At the brand’s 20th anniversary strategy conference, Polaiya said that she would innovate the strategic planning, from "troika" to "6*N strategy", and broaden the multi-category matrix of skin care, make-up, toiletries and high-efficiency categories.

In addition to self-incubation, some brands refer to L ‘Oré al’s acquisition strategy to build their own brand matrix. Take Yixian Group as an example. Since 2019, it has successively acquired cosmetics brand Odin, French high-end skin care brand Kelanli, British high-end beauty brand EVE LOM, and functional skin care brand DR.WU (business in Chinese mainland). On the one hand, it has improved the layout in the field of skin care, on the other hand, it has told high-end stories. Increasing the proportion of skin care business has indeed improved the financial situation of Yixian e-commerce. The financial report shows that Yixian e-commerce has maintained an upward trend in gross profit margin in the past four quarters, with a gross profit margin of 74.7% in the second quarter, up 11.9% year-on-year, the highest in a single quarter since listing.

In addition to the width of demand, the gap between domestic brands and international brands lies in the depth of brand value. Beauty has always been regarded as a category with great emotional value, and emotional skin care is also a hot topic on social platforms. Polaiya has recently made intensive speeches on gender equality, mental health and emotion to show the social value of the brand. On the basis of brand-level vocalization, domestic beauty cosmetics are also integrating emotional concepts into products. During the 6th China International Import Expo(CIIE), Yixian E-commerce unveiled the Shanghai Global Innovation R&D Center, and "emotional skin care" is one of its four major R&D fields in the future. EVE LOM brand bears the realization of this concept. It launched the fragrance candle of "Manor after Rain" in China International Import Expo(CIIE), and tracked and analyzed the emotional changes of users when they experienced the SPA through the AI brainwave emotional test instrument to show the brand’s emotional skin care technology.

From supplementing research and development, creating large single products, enhancing brand power in multiple dimensions and developing towards collectivization, domestic beauty cosmetics are constantly evolving. However, compared with international brands that have experienced long-term accumulation, there are still many gaps that need to be filled. At present, China consumers’ recognition of domestic products has increased, and Japanese and Korean brands have given up some market share in the cold, so domestic beauty products have ushered in new development opportunities. This year’s double 11 can be said to be the best performance of domestic beauty products. Jumping out of the promotion atmosphere and price advantage, domestic brands need to make more efforts to prove their unique value. As consumers, we may wish to give more opportunities and patience to domestic beauty cosmetics, so as to wait for the brand to hand over better answers.

Cover image source: unsplash

From scientist to entrepreneur, Yu Kai is not the first person to "run away" in the field of artificial intelligence.

Despite the previous achievements in scientific research, joining in entrepreneurship means facing the reality of bone feeling.

In March 2015, Yu Kai said in an interview: "If a business can get the resources it deserves to do what it wants, then choose to start a business; If you join a big platform and have more resources to do one thing, then join a big platform. " Sure enough, three months after that, he left Baidu and founded Horizon.

From the initial "no one pays the bill" to October this year, Horizon successfully won the investment of 2.4 billion euros from Volkswagen, setting the largest single investment record for Volkswagen in the past 40 years, and establishing a joint venture company with audi ag’s software company. The transformation of Yu Kai’s identity can be described as unsuccessful.

Before becoming the founder of Horizon, Yu Kai’s label was the top international scholar in the field of machine learning and the main promoter of deep learning technology in China. His published papers were cited more than 20,000 times, and he won the silver award for the best paper in ICML-2013 International Machine Learning Conference. He himself also served as the domain chairman of ICML and NIPS, two major conferences of machine learning.

Yu Kai’s achievements in the academic field go far beyond this.

NEC Research Institute of the United States was once one of the major centers of international machine learning research. During his tenure, Yu Kai established a highly prestigious technology research and development team in Silicon Valley. This team is one of the earliest and most active teams in the field of deep learning in the world. A series of technologies led and developed by him have pushed image object recognition to a new level worldwide, and won many international famous awards.

After joining Baidu in 2012, the voice technology team, deep learning technology team and image technology team led by Yu Kai won the "Baidu’s highest award" three times in succession, creating records of various technical and business teams within Baidu.

In the eyes of outsiders, Yu Kai at that time, both academically and professionally, was smooth sailing.

But at this time, he chose to start a business.

Yu Kai’s reason is straightforward: "In the past three years, what I have done at Baidu is to promote artificial intelligence in the cloud. But I think there will be a bigger trend in the next few years that I have to do: from artificial intelligence in the cloud to artificial intelligence around everyone. "

Therefore, Yu Kai, who has always believed in "doing things is the most important thing", founded Beijing Horizon Information Technology Co., Ltd. in July 2015, focusing on edge computing in the field of artificial intelligence.

From the moment the company was founded, in his own words: First of all, I will forget that I am a scientist more and more.

To be a scientist, you can put the mainexperienceDo research and write papers, but as an entrepreneur, you should focus more on business and customer needs.

Yu Kai has always wanted to grasp some "truth" things in this process, for example, things that can really create long-term value. With this idea in mind, at the beginning of Horizon’s establishment, he played the slogan of "making brains for machines", and avoided the edge of the field giants, took the edge computing route, and insisted on making AI chips.

It was really hard at first.

When recalling the initial stage of starting a business and determining the development direction, Yu Kai mentioned: At that time, we were predicting a far future, a future that might take 20 years as its dimension. From computers to smart phones, and beyond, what is a bigger computing platform than these? At that time, they were sure,beRobot computing platform. AI chip is the indispensable key to realize this calculation.

Now that we hear about AI chips, it’s needless to say its importance. But when Horizon was founded, not every investor could understand the "blueprint" in Yu Kai’s eyes. As a direct result, the horizon was once unsustainable. Until smart cars become "robots"calculate"The first and biggest landing scene at present, everyone began to understand that Yu Kai had bet on it.

In 2020, smart cars ushered in an outbreak period. As a result, there is a global "lack of core" in the automotive industry.question.

A chip with excellent computing power, like a smart brain, can accurately control the behavior of the vehicle. A series of functions, such as environmental awareness, route planning, driving assistance and so on, advertised by smart cars all need to rely on chips to be realized.

This is also consistent with what Yu Kai has always wanted to do. He has always believed that the real significance of artificial intelligence is not to survive and develop as the opposite of human life, but to support people’s decision-making and enhance their ability. Once the smart car scene is broken down, this ability will definitely spill over to others.floatApplication scenario of robot.

In August 2019, Horizon announced the mass production of China’s first car-class AI chip "Journey 2";

In September 2020, Horizon officially launched the AI chip "Journey 3";

In July, 2021, Horizon released "Journey 5", a high-performance and large-computing, full-scene intelligent central computing chip for the whole vehicle.

……

Yu Kai once said, "The course of a scientist’s entrepreneurship is not based on business opportunities,FromStart in the future. "

This cooperation between Horizon and Volkswagen may be the next future in Yu Kai’s plan.