上海贵人传媒

[After having a car, the new car market] In October 2023, SAIC Motor’s own brand (IM motors) launched a medium and large-scale -, the new car focuses on smart driving, smart cabin, quasi-900V dual silicon carbide high-performance platform and other highlights, and it has reached more than 22,000 sales in three months. How is its current market and whether it is suitable to start, let’s investigate.

01

Coordinates: Guangzhou, a first-tier city in South China

Interviewee: He Manager, Sales of a Zhiji Experience Store

Q1: Among the customers received every day recently, what is the proportion of Zhiji LS6, and which groups are the most?

Sales Manager He:6-7% is already the backbone of the Zhiji store, known as Aston Martin Pingtai, and nearly 5,000 units were delivered nationwide in January. Many of them are white-collar young people who have just come out to work for a few years and want to buy a car for transportation.

Q2: What discounts are currently available?

Sales Manager He:The official rights in February have a car purchase gift of 45,000This includes 10,000 yuan cash discount, 25,600 yuan optional parts upgrade, more than 1000 on-board gift package, IM AD smart driving bag one year free use right, in addition to the old customers of Zhiji brand purchase, there can be more 10,000 cash discount.

Q3: What do customers like most about Zhiji LS6?

Sales Manager He:First of all, the shape of the LS6 is very beautiful, with uniform lines and proportions, especially the taillights, which can especially attract performance car enthusiasts. Secondly, the intelligent configuration of the Zhiji brand is also very high, with configurations such as one-click AI and high-speed elevated NOA. It is developed based on the quasi-900V super performance platform. Whether it is performance or charging speed, it is above the industry standard. The most important thing is that it is backed by SAIC Group and Alibaba. It has strong R & D and after-sales resources, and it will not be like other new power brands.

Q4: What do customers complain more about Zhiji LS6?

Sales Manager He:Didn’t the car have a small bug before, but it was upgraded and fixed later. I haven’t heard too many other complaints so far.

02

Coordinates: East China first-tier city Shanghai

Interview object: Miss Ke, sales of a Zhiji experience store

Q1: Among the customers received every day recently, what is the proportion of Zhiji LS6, and which groups are the most popular?

Sales Miss Ke:About 60%, mainly young people, around 30 years old.

Q2: What are the options for Zhiji LS6? How much does it cost to fully match?

Sales Miss Ke:Take the standard version as an example. In addition to black, white and gray, other colors have to be selected at a higher price. There are also many customers who choose, such as Ferdinand powder, Raphael tea and Monet green, which are very popular. These two colors are now 5800. For the rim, you can choose a 21-inch petal wheel. Now there is an optional discount, and the cost after deduction is 6000. The NAPPA leather in the car is available in three colors: rice, gray and blue, which are also optional. Now it is free for a limited time. In addition, there is a 6,000 yuan optional package with a limited time discount. This optional package includes a lidar, an AM AD smart car with one-year permission, a half-width steering wheel with heating, and a co-pilot screen and a lifting screen.If it is a full match, it will probably cost 18,000…

Q3: What discounts are currently available? In addition to official benefits, what additional discounts or benefits will there be in the store?

Sales Miss Ke:At present, we enjoy the rights and interests in February, 10,000 yuan cash discount and optional parts discount, lock the order and deliver the car to send charge and discharge guns, window films, floor mats, etc., as well as 5 G free traffic every month.

Q4: When looking at Zhiji LS6, customers usually mention which cars to compare?

Sales Miss Ke:Tesla, Krypton 007, and others have all been mentioned.

Q5: What quality assurance policies can Zhiji LS6 enjoy?

Sales Miss Ke:There are 5 years or 150,000 kilometers of vehicle quality assurance, 8 years or 240,000 kilometers of Sandian quality assurance, quality assurance period can enjoy free road assistance.

03

Coordinates: Chengdu, a new first-tier city in southwest China

Interviewee: Mr. Qin, who sells in a Zhiji experience store

Q1: What colors and models do customers generally choose? How much is the landing price now?

Sales Mr. Qin:Light colors, especially white, tea and powder, will be more popularBefore, there was a yellow to choose, but the order is already full. If the style is not selected, the standard version will be more. If you don’t choose anything now, you can get the landing about 220,000.

Q2: Does Zhiji LS6 have an existing car, and how long does it take to book a car?

Sales Mr. Qin:Yes, if you are not very picky about the color and configuration, it can generally be arranged. If you book a car, it will be delivered in about 4-6 weeks.

Q3: What is the actual battery life of Zhiji LS6?

Sales Mr. Qin:Zhiji LS6 has four cruising ranges, the lowest is the standard version is 560 kilometers, and the longest ultra-long cruising version is 760 kilometers. According to the store’s test drive car, it is equipped with a top four-wheel drive version with a 100-degree battery. The official cruising range is 702 kilometers. Go back and forth on the daily test drive route, drive a little harder, and it has been relatively cold in recent winter.You can usually run about 400-500 kilometersHigh-voltage fast charging can replenish about 350 kilometers of electricity in about 10 minutes.

Q4: When looking at Zhiji LS6, customers usually mention which cars to compare?

Sales Mr. Qin:This is a large supermarket, so customers who want to buy a car generally look at all the stores, so there are many models compared, the most is Model Y, as well as Wenjie M5, Haobo HT.NIO ET5Wait, there are still customers who will compare recently.

04

Coordinates: Dongguan, a coastal city in South China

Interview object: Mr. Wu, sales of a Zhiji experience store

Q1: What colors are available for Zhiji LS6 now? Which appearance color is the most popular?

Sales Mr. Wu:The appearance is white, gray, black, brown, Monet blue, pink, and yellow, a total of 7 kinds. The three basic colors are white, black, and gray for free. Other colors need to be optional and increased. Now the limited-time discount is 5,800 yuan. The lady who comes to see the car generally likes brown, Monet green, and pink. The store does not say which one will sell more, but relatively speaking, light colors will sell better.

Q2: Which models will customers compare when purchasing Zhiji LS6? What is the reason for choosing LS6 in the end?

Sales Mr. Wu:Mainly compare polar krypton 007, Xiaopeng G6, Tesla Model YThe final purchase is mainly due to the right price, and the appearance and interior are good-looking, and the high intelligent configuration are the main purchase factors, especially in terms of smart driving, Zhiji will be more advanced than Tesla, and the chassis texture is also good. The reason for not choosing Xiaopeng is the brand relationship, because Zhiji has the resources of SAIC and Ali.

Q3: Why don’t customers choose Zhiji LS6?

Sales Mr. Wu:For example, only the high-end version has high-voltage fast charging, and it is not as well-known as Tesla.

Q4: What aspects do customers complain more about Smart Self LS6?

Sales Mr. Wu:Because the shape is a bit like a coupe, the rear and trunk space in the car will be relatively small, but in fact, it is sufficient for daily commuting.

summarize

After having a car, through interviews with Zhiji stores in Guangzhou, Shanghai, Xi’an, and Dongguan, we can draw the following conclusions:

1. After the listing of Zhiji LS6, the attention is high, and young white-collar workers are the main audience;

2, the official February has a certain degree of preferential strength, including 10,000 yuan cash discount and optional parts discount;

3. At present, some stores have existing cars for sale, and it takes 4-6 weeks to order a car;

4, customers buy vehicles mainly in light colors, among which the standard version models are more popular, with a minimum of about 220,000 yuan to land;

5. Customers are generally satisfied with the design and intelligence level of Zhiji LS6.

6, the branding impression and the performance of the interior space are the shortcomings of the LS6.

To sum up, as the entry-level of Zhiji, Zhiji LS6 does win the favor of young consumers with its beautiful design, intelligent configuration and mechanical strength, which has been shown in sales, but according to our survey, Zhiji In some network platforms, there are also problems such as users complaining about poor after-sales services and high power consumption. I believe that in 2024, with the gradual construction and improvement of Zhiji brand, it will further improve and optimize the user experience and bring up satisfaction.

(The interviewees are all pseudonyms.)

The guide price 21.99-28 9,900 yuan, and the most popular SUV new car Avita 07 was officially listed in September.

As the blockbuster new car of the year 2024, the Avita 07 carries too many expectations.

On the product itself, Avita 07 really did not disappoint, the future aesthetic original design is very forward-looking, the golden ratio of the body shape of the wind resistance performance is good, the natural inspiration of the five kinds of paint texture outstanding, multi-screen linkage of the surrounded cockpit both luxury and sense of technology, Kunlun Extended Range Technology quiet industry-leading, Taihang chassis solid and comfortable sports, Hongmeng cockpit + Huawei intelligent driving like a tiger, the British treasure 7.1.4 panoramic sound speaker is the icing on the cake, Avita 07 This car itself can be said to be worthy of tens of thousands of followers.

But there is no doubt that the pricing of Avita 07 has clearly failed to respond to the eager expectations of some tower fans and quasi-tower fans for months.

Of course, this doesn’t mean that the starting price of Avita 07 is too high. The picture shows that the car still feels that the starting price of Avita 07 is in line with expectations, but the corresponding configuration does not match the price very well, resulting in the entire car series configuration looking rather awkward.

Take the extended range version of Avita 07 as an example.

Avita 07 Extended Range Edition launched a total of 3 configuration models, Pro version guide price 219,900 yuan, Max version guide price 239,900 yuan, Ultra four-wheel drive version guide price 279,900 yuan.

The Pro version and the Max version are 20,000 different, what is the difference? The picture shows that the car probably pulled the configuration table, mainly missing the optical ambient light flow/rhythm mode, intelligent fragrance system, 9 speakers and Huawei ADS 3.0 high-order intelligent driving system These items, and according to the configuration price of Huawei ADS 3.0 high-order intelligent driving system, the difference between the Pro version and the Max version is really not much, and the price difference 20,000 is not outrageous. If the price difference is reduced to 10,000, more people may pay.

But the price difference of 40,000 yuan between the Max version and the Ultra version is somewhat confusing. This 40,000 price difference in hardware is as follows: 131kW front motor, air suspension + CDC electromagnetic vibration damping, rear privacy glass, rear seat ventilation/massage, 21-inch sports multi-spoke wheels, 265/45 R21 Continental EC7 silent tire.

Then the Ultra version can be added with an optional optical technology package (HALO interactive screen, ultra-clear electronic external rearview mirror, double 6.7-inch high definition rearview screen, intelligent welcome motion graphics outside the car), while the Max version is not optional.

In all fairness, the price difference between the Max version and the Ultra version of 40,000 yuan is quite large, the rear privacy glass and the rear seat ventilation/massage are not much money, 20/21 inch tires are Continental EC7 silent tires, 4 tires The price difference is only 800 yuan, so this 40,000 can basically be regarded as the price of 131kW motor and air suspension + CDC electromagnetic vibration damping, is this reasonable?

According to the figure, Avita 07 Extended Range Edition needs to push the Max version of the 239,900 yuan, but the Max version is worse than the four-wheel drive system, the price of the 239,900 yuan Extended Range Rear Drive is higher, if 225,900 the basic pre-order explosive, 22.99 can also be accepted, or the ideal configuration should be the Max version of 239,900 yuan plus a front motor upgraded to the Extended Range Four-wheel Drive version, air suspension + CDC electromagnetic vibration reduction as an optional configuration. But change the hardware, it is difficult.

The price of the Ultra extended range four-wheel drive version of 279,900 yuan also seems to be slightly higher, but it can be configured through the standard air suspension + CDC electromagnetic vibration reduction, rear privacy glass, rear seat ventilation/massage, 21-inch sports multi-spoke wheel hub, 265/45 R21 Continental EC7 silent tire, ultra-clear electronic external rearview mirror, double 6.7-inch high definition rear view screen and Max version to open the ladder difference.

In this case, the price system of Avita 07 Extended Range Edition is much more reasonable. The 219,900 Pro rear drive version is mainly used to lower the starting price, while providing some low-budget users with the opportunity to get on the bus.

And the 239,900 yuan Max four-wheel drive version is bound to be the main sales model, Huawei ADS 3.0 high-end intelligent driving + 25 Yang British treasure audio this set is still very good, put the same level to go completely not cowardly, and then Ultra four-wheel drive version is mainly for users with higher requirements to provide personalized choice.

Of course, now the Avita 07 has been officially launched, and the two-wheel drive and four-wheel drive are quite poor in terms of mechanical layout, and the difficulty of modifying the promotional materials is not small, and the cost of modifying the version configuration is too high. And referring to several new cars re-released by friends, after the re-release, sales are still on the street, so the choice left to Avita 07 is to reduce the price. Of course, these still depend on the data of Dading, and it cannot be ruled out that there are many people who pay the bill. After a night of mental struggles, there are also many people who compromise.

It’s not that there is no such thing as an overnight price reduction for a new car. A while ago, a medium and large sedan next door was too popular to unsubscribe after it went on the market, and then the price was reduced overnight. Of course, the price adjustment is not obvious, but by modifying the rights and interests to adjust. But Avita’s optional package is still relatively special. The three optional packages currently provided can be said to be irrelevant. Even if you take it out and give it away, it will not increase much attractiveness. It is puzzling that the more attractive air suspension + CDC electromagnetic vibration absorption has not been taken out as an optional package.

If the air suspension + CDC electromagnetic vibration damping is taken out as a comfortable optional package and then given to the Max version for a limited time, and then a 2,000 yuan deduction for the last 12,000 yuan, then the 239,900 yuan range extension Max actually has a lot of explosive potential. Of course, this is a bit wishful thinking, which is also inappropriate, and car companies also need to make money.

The price reduction of the Pro version is quite troublesome. The configuration and price of the Pro version are very embarrassing. Medium-sized extended-range SUV, single-motor rear drive, 39-degree lithium iron phosphate, Huawei dry + ADS SE visual smart drive… If I guess, I must be the first to think of the dark blue S07 285Max dry + smart drive version, right? And the CLTC pure electric battery life of the dark blue S07 is even better, 285 kilometers.

The guide price of the dark blue S07 285Max smart driving version is 191,900 yuan (the guide price after equity is 181,900 yuan), so this makes the Avita 07 Extended Range Pro version very embarrassing, you say drop 20,000, then 199,900 yuan is not and the dark blue S07 285Max smart driving version played together? If you drop 10,000, 209,900 yuan is still not enough to see, the 25 Yang British treasure to the Pro version can also be considered.

To sum up, the figure said that the car believes that the configuration of the Avita 07 extended range version is too difficult and too late. The most realistic option is to quickly modify the price equity, which is estimated to increase the data of Dading.

Again, it depends on Dading’s data. What if there are a lot of people buying?

1905 Movie Network News Recently, on the occasion of his 34th birthday, actor Han Geng posted on Weibo: Hello, 34 years old, hello, my girl, and @actor Lu Jingshan, officially publicizing their love affair. Lu Jingshan also responded quickly: Hello, my boy, and @Han Geng, the two of them hit the public with this shocking sweet bomb. In addition, Jing Tian and Zhang Jike, Zhao Liying and Feng Shaofeng, Han Dongjun and Lv Jiarong also spread news one after another.

　

Han Geng and Lu Jingshan: When love comes, you can’t stop it

It is reported that Han Geng and Lu Jingshan met at the Golden Rooster Festival last year. At that time, Lu Jingshan and Han Geng presented the Best Music Award together, interacting on the same stage. When they went down the stairs, Han Geng carefully supported Lu Jingshan, who was very gentleman. Afterwards, Lu Jingshan also sent a Weibo special thank you to Han Geng, as a netizens said: "When love comes, you can’t stop it."

　

Jing Tian and Zhang Jike: All kinds of real hammers are not far from the truth

Recently, the news about "Jing Tian and Zhang Jike are together" was exposed on the Internet, but so far, neither of them has responded to this. However, according to some mysterious netizens, they originally planned to announce their love news on New Year’s Day, but because of the Li Xiaolu PGone incident, it was put on hold. However, now that the evidence on the Internet is flying, all kinds of real hammers should not be far from the truth.

　

Zhao Liying and Feng Shaofeng: Showing up in a hotel in a couple’s outfit and spending the night at home

It is said that Feng Shaofeng and Zhao Liying became attached to each other due to their collaboration in the film. After the play was completed, the two interacted a lot. Recently, the two also filmed together "Do you know if you should be green, fat, red and thin". After that, the two were photographed many times in a couple’s outfit and appeared in a hotel, staying at home for the night, but neither party responded.

　

Han Dongjun Lv Jiarong: I have met the parents of both parties who are about to get married

It is said that Han Dongjun and Lv Jiarong met for filming "Life is like the beginning", and then they were photographed by national talent scouts for intimate dating photos and exposed their relationship. However, both sides publicly denied their relationship, saying they were just good friends. However, many Weibo marketing accounts have revealed that the two are emotionally stable, have met their parents, and are about to get married. Neither side responded.

Nanfang Finance, June 19th, Tianyancha App shows that recently, Tianjin Hanqi Technology Co., Ltd. was established, the legal representative is Sun Keqing, the registered capital is 1 million US dollars, the business scope includes electronic product sales, computer system services,foundation, applications, shared bicycle services, sales of electric bicycles, sales of assisted bicycles, scooters and spare parts, etc. According to shareholder information, the company is wholly owned by Xigua Limited, a subsidiary of Meituan.

By the end of 2022, NIO had a total of 26,763 employees. On November 3, NIO Chairperson and CEO Li Bin said in a letter to all NIO employees that about 10% of positions would be reduced, meaning that about 2,700 people would be laid off.

On August 29, 2023, NIO announced the second quarter financial report. The financial report shows that the revenue decreased by 14.8% year-on-year to 8.7717 billion yuan, the gross profit decreased by 93.5% year-on-year to 87 million yuan, the net loss 6.0558 billion yuan increased by 119.6% year-on-year, and the adjusted net loss was 5.4457 billion yuan, an increase of 140.2% year-on-year. (Normally, NIO will release the third quarter financial report of 2023 around November 9, but as of the date of publication, it has not been seen for a long time, and the estimated data is not optimistic.)

As of October this year, NIO’s total sales were 126,067 vehicles, ahead of XPeng Motors’ 101,445 vehicles, but far below Li Auto’s 284,647 vehicles.

The level of sales is the bedrock of a car company’s economy, and a series of data suggest that NIO’s life in 2023 will indeed be difficult.

Although NIO’s sales and profits are average, it is also quietly doing big things.

As of November 1, NIO has built 2,079 power stations and 19,579 charging piles around the world, including more than 2,000 power stations in China and more than 600 high-speed stations. At the same time, NIO’s overseas and domestic stores are also increasing, with 25 new stores added in October.

The layout of NIO’s charging and swapping network and stores has undoubtedly improved the car experience of NIO owners and expanded the influence of NIO, but many people believe that the construction and operation costs of NIO swapping stations are too high, and the global rollout takes up a lot of money.

If the cost of a power station 3 million (including land, personnel, battery loss, etc.), the NIO 2000 power stations need at least 6 billion to support. More importantly, NIO power stations only serve NIO owners, and NIO promises to owners that there will be free power changes every year, so the profitability of NIO power stations is about equal to none compared with 6 billion.

In addition, with the rapid development of overcharging technology and battery technology, the charging time has been greatly shortened, the battery life of pure electric vehicles has also been greatly improved, and the advantage of fast power station replacement has been gradually weakened.

Writing here, the author wants to apologize for the NIO power station replacement.

The author has personally experienced the second and third generation of NIO power station, and the average power change time is only 3-5 minutes. No matter how fast the overcharge speed is, it is impossible for them to fully charge a 75KW/h and 100KW/h battery within 3 minutes at this stage, and the charging time will even be extended due to the instability of the charging pile voltage. If there is no revolutionary breakthrough in power battery technology, the charging speed of the power station cannot be shaken.

The power station takes up most of NIO’s resources, but it also brings a lot of convenience to users, and at this stage, the power station and the overcharge complement each other, and it is far from the day when the winner will be decided.

NIO’s predicament today is mainly caused by high prices and low sales.

At present, NIO’s product system has covered many aspects such as cars, SUVs, coupe SUVs, station wagons, etc. It is the car company with the most models and the widest layout among the three car companies of "Wei Xiaoli". Friends who are familiar with NIO know that the price of its models is generally high. If it were not for the price reduction of NIO ES6 and NIO ET5 and ET5T, NIO’s cars would not be lower than 300,000 at all, especially NIO ES8 high-end models. Correction is approaching 600,000.

The advantage of many models and high prices is that it has cut into a more subdivided market, stabilized NIO’s high-end brand perception, but also entered the sphere of influence of traditional luxury brands and emerging brands such as Tesla.

NIO ET5 and ET5T priced at 29.8-356,000 yuan have no advantage over Tesla Model 3 and BMW 3 Series in price, and belong to the level of half a catty to eight taels in control and comfort. The biggest advantage is that ET5T has design advantages in order to stabilize the monthly average of 5000 vehicles (ET5 and ET5T), which can be compared with BMW 3 Series and Tesla Model 3 with an average of 1-20,000 units.

In fact, NIO has tasted the sweetness brought by the price reduction, in June NIO all models down 30,000 yuan, although the cancellation of free power exchange and other parts of the rights and interests, but NIO new ES6, ET5T, ET5, ES8 and other models sales or a significant increase, its July sales is the first time in the year to break through the 20,000, especially the new ES6 of 11118 vehicles, become the absolute main force of NIO.

At this stage, many car companies are deliberately setting the price of new cars for sales, such as Zhiji LS6, Xiaopeng G6, Xiaopeng G9, etc., and the effect is quite positive. Xiaopeng G6’s October sales are 8,741 units, Xiaopeng G9 is listed for 15 days, and Zhiji LS6 is 28,000 units.

Now NIO really don’t have to hold it for high-end brand perception. It is the most practical to cancel part of the rights and interests to give consumers real money discounts in order to sell sales. What about the future of NIO? Layoffs and losses are just a small episode in its growth process. Even if Li Jiebin picks it up, with the scale of NIO charging stations and stores, as well as the annual sales of 150,000 vehicles, capital and major car companies will not give up easily. (Text/Youshi Auto, forward)

Note: The pictures are from the Internet, and the rights belong to the original author. Thank you together! This article only represents the author’s personal opinion and does not represent the position of Youshi Auto.

　　Along with the take-off of Yunqi, in addition to exclamations and praises, there are also full of questioning and disdain.

　　On April 10th, 2023, when the short video of looking up at U9 "jumping in place" began to spread exponentially, the "busybodies" brushed aside and questioned one after another-such as copying the magic control system of Mercedes-Benz and the idea of "low rider" in the United States half a century ago, and so on, and some friends stood in front of the stage and declared that we had released similar technologies a few years ago …

　　As the saying goes, people are afraid of famous pigs and strong ones. The topic of Yunqi is wrapped in the waterfall of attention and the marketing window. The original desire to share the flow cake is understandable, but the tide will eventually fade, naked swimmers will soon be made public, and the core of the problem will return to the original point-where is the innovation of Yunqi? What is the meaning of existence? Is there any deep value for the overall development of the automobile industry? In the final analysis, is Yunqi worth looking up to?

　　All doubts and disdain, after waiting for the hustle and bustle to disappear, Yunqi answers with truth and strength.

　　Innovation or tribute?

　　As big asTVComputers, as small as mobile phone accessories, online public opinion has become more and more entangled in the originality of design. "Innovation is proud, plagiarism is ashamed", and the proper concept of honor and disgrace forces the progress of industrial design of manufacturers. Have you noticed that in the German Red Dot Design Awards, China products won numerous awards, and even foreign experts who are used to the Mona Lisa did not hesitate to praise them.

　　However, the shape design is only an intuitive contrast between beauty and ugliness, but the engineering design similar to Yunqi involves more original latitudes-many machines that look similar in function and appearance, with the metal skin uncovered, are intricate and varied inside. For example, BYD’s DM-i and Toyota’s THS hybrid architecture both achieve fuel saving and high efficiency, but how much do they have in common on the mechanical level? Patent barriers are blocked layer by layer, trying to copy? Friends will sue you to bankruptcy first.

　　In addition, when the engineering design develops to 2023, the space for innovation is limited after all-just like the integrated circuit, the process can only progress one nanometer at a time. As we all know, it has been 138 years since the appearance of automobiles, such as front-drive layout, air suspension, non-load-bearing body and so on. For the future development of automobiles, the modern public should recognize and attach importance to every "micro-innovation"-to make further progress, and this spirit deserves recognition. In fact, looking up at the cloud chariot -P on U8 is just like this.

　　What’s the difference between Yunxiao -P?

　　At first glance, the functions are similar, and the appearance can’t see much details. What is the difference between Yunqi -P?

　　If you have been to Tibet, you must have seen the amazing LC80 (old land cruiser). Its suspension is a representative of primitive durability-the front and rear hard bridges are designed with a simple structure, which greatly avoids the possibility of failure, but the bumps are really bumps … The technical limitations of the times have caused comfortable regrets, and from today’s perspective, it is outdated.

　　The progress of Yunqi -P has just solved this great regret-modern suspension is no longer just a matter of four shock absorbers and four springs. In Yunqi -P system equipped with U8, the suspension body, sensing technology and intelligent computing center are connected into a whole, and the shock absorbers and other actions have gone through perception-decision-execution, just like putting a brain on the chassis of a car, including turning, avoiding and calculating.

　　The difference between Yunpi -P does not stop there. As far as its sensing system is concerned, Yunqi -P deeply integrates multiple road sensing elements such as camera and laser radar, which can identify the road features 5-150m ahead and output the elevation curve, and adjust the suspension damping in advance in a targeted manner, greatly optimizing the impact of road bumps on comfort. In addition, looking up at U8 can realize three independent adjustments of height+stiffness+damping, and has the ability of independent adjustment of four-wheel height, which can achieve front and rear leveling, left and right leveling and single-wheel leveling of the whole vehicle, and creatively realize the unique one-button leveling function in mainstream off-road vehicles, and almost achieve full adaptability of the whole scene.

　　Such a balanced all-terrain capability is not groundbreaking.

　　What’s the significance of Yunqi -P?

　　After the press conference, many netizens questioned that the whole Yunqi family was a "fancy whistle", but little did they know that there were similar speech attacks when the iPhone was released. Ironically, smart phones eventually unified the rivers and lakes, and almost completely put Nokia and others into the cold palace.

　　The superficial value of Yunqi -P is nothing more than making the car more comfortable, more flexible to handle and more adaptable to the road surface. But only from this perspective, Land Rover, BMW and Mercedes-Benz off-road vehicles can also do well. Why should we spend millions on U8 to own this Yunqi -P?

　　Mouth guns can’t promote the progress of technology, and a simple cloud experience may just be a blind man touching an elephant. The far-reaching significance of Yunqi -P is that it realizes the intelligent linkage between the key parts system of the lower body and the whole vehicle for the first time, which indicates another electrical revolution of the automobile after the canbus bus is introduced into the vehicle control. The parts related to driving are controlled by the intelligent system in a centralized way, just like the human brain controls walking, and the automobile can take every road in a predictable, active and coordinated way, which means that the intelligent wave will sweep up and down every muscle of the automobile, and the automobile will have independent thinking and judgment in the future. What’s more, it has been predicted that Yunqi -P also supports OTA upgrade, which proves that it still has the potential for growth!

　　More than that. From the technical point of view, we should also pay attention to its social value-the birth and application of Yunnian -P, which proves that China automobile has quietly passed the embarrassing stage of parodying Europe, America, Japan and South Korea, found a way out through deliberation and explored innovation through mediocrity. The domestic automobile industry is no longer a follower, but has changed from a chaser to a leader, grasping the baton of development and starting a new era in which the Chinese automobile industry affects the world industrial structure! Great country craftsmen shouted for this! National self-confidence does it one brace up!

　　So, if anyone still asks: Is the cloud chariot worth looking up to? I will ask and answer questions, it’s worth it!

　　In the industry environment where overspeed and stall occur frequently,It seems that it has always maintained its own rhythm.

　　On May 10th, the published financial report for the first quarter of 2023 showed that it delivered 52,584 new cars during the period, up 65.8% year-on-year; Realized revenue of 18.79 billion yuan, a year-on-year increase of 96.5%; Operating profit and890 million yuan and 1.41 billion yuan respectively, grossAbout 20.4%, reaching the "healthy" threshold set by Chairman and CEO Li Xiang.

　　Based on the market feedback in the first quarter, the second quarterThe guideline gives a new high, and the delivery of new cars is expected to reach 76,000-81,000, up 164.9%-182.4% year-on-year; The total income is expected to be 24.22 billion-25.86 billion yuan, up 177.4%-196.1% year-on-year; Annual grossThe goal remains at 20%. At the first quarter performance meeting held on the same day, the management of LI also showed full confidence in the company’s development rhythm. Strive to deliver 30,000 vehicles in June, release pure electric vehicles in the fourth quarter, not consider price reduction for the time being, and adjust production capacity according to demand, which are the key words of management.

　　Maintain the gross profit margin target of 20% for the whole year.

　　Among the total revenue of 18.79 billion yuan in the first quarter, LI’s vehicle sales revenue was about 18.33 billion yuan, up 96.9% year-on-year and 6.1% quarter-on-quarter.

　　Li Tie, CFO of LI, said at the performance meeting that the year-on-year increase in vehicle sales revenue was mainly due to the increase in vehicle delivery and the increase in the average selling price contributed by the ideal L series models; The month-on-month increase in this revenue was mainly due to the increase in vehicle delivery, and at the same time, some of the increase in delivery was offset by the decrease in average selling price caused by the difference in product mix between the two quarters.

Main performance indicators of LI in the first quarter of 2023 (Source: EnterpriseScreenshot)

　　On February 8th this year, LI officially released the first five-seat product ideal L7, and launched the third model L7 Air； after L7 Pro and L7 Max on the same day. In addition, the L8 Air, the third model of the six-seat SUV, was also launched simultaneously. According to the official price published by LI, the national unified retail prices of L7 Air, L7 Pro and L7 Max are 319,800 yuan, 339,800 yuan and 379,800 yuan respectively, which are 20,000 yuan lower than the retail prices of ideal L8 models.

　　On March 11th, Ideal L7 was delivered. According to the data released by LI, the ideal retail volume of L7 terminals in March was 8,009, and the delivery volume in April exceeded 10,000.

　　The delivery of vehicles with relatively lower prices has increased, and its impact has also been fed back to the Maori side. In the first quarter of 2023, LI’s gross profit was 3.83 billion yuan, up 77.0% year-on-year and 7.4% quarter-on-quarter; The gross profit margin of bicycles was 19.8%, which was lower than 20.0% in the fourth quarter of 2022.

　　Among many new brands, LI has been at the forefront in cost control. Although nearly 50 stores have been expanded or optimized in LI since late June, 2022, the sales, general and management expenses in LI in the first quarter were basically the same, which remained at the level of 1.6 billion yuan, about 1.65 billion yuan. As of April 30th, LI has 302 retail centers, 318 after-sales maintenance centers and authorized car body panel repair and painting centers all over the country. In the first quarter, its research and development expenses dropped to 1.85 billion yuan.

　　"Overall, we are very confident about the steady increase in gross profit margin." Li Tie said, "In the first quarter, the sales in Li ONE reduced the overall gross profit margin of vehicles in the quarter by 1.6%. We expect to complete all the sales in Li ONE in the first half of the year, so we can basically eliminate the impact of this part. Regarding the profit margin climbing of ideal L7 and Air models, we think there is still room for improvement. However, considering that there are other potential factors, we still maintain the goal of 20% gross profit margin for the whole year. "

　　Before entering the pure electricity market, stabilize the market share.

　　Once the news that LI will launch pure electric vehicles was exposed, it quickly seized the hot spot of public opinion.

　　In Li Xiang’s view, the ultimate goal of pure electric vehicles is to replace fuel vehicles on a large scale, just like extended-range vehicles; To achieve this goal, the safety and convenience of energy acquisition are the basic conditions.

　　In 2023, LI indicated that it will invest heavily in the construction of the overcharge network, and plans to build 300 high-speed charging stations before the end of the year, covering.Yangtze River Delta, Greater Bay Area, Chengdu and Chongqing, and expand the number of charging stations to 3,000 by the end of 2025, covering 90% of the country’s high-speed mileage and major cities in the first, second and third tiers.

　　"We will not pass these costs on to consumers, so we will also let users buy the most competitive products in the same level at a cheaper price through effective R&D and supply chain layout." At the press conference, Li Xiang said that the layout of pure electricity sector was decided by LI after long-term planning and research. Therefore, the company has made sufficient preparations in R&D and supply chain.

　　"Our core goal is to make high-voltage pure electric vehicles have prices similar to those of extended-range vehicles, and obtain gross profit margins similar to those of extended-range vehicles, which is the embodiment of our healthy operation. This is based on the research and development of models and the layout of the supply chain that we started a long time ago. "

　　According to him, the first all-electric vehicle in LI will be released in the fourth quarter of 2023, and then delivery will begin, keeping the release rhythm similar to the ideal L7, L8 and L9.

　　Before entering the field of pure electricity to divide cakes, LI put more energy into steadily increasing the market share. "Our core goal in the second quarter is to increase the market share of the NEV market above 200,000 yuan in the first quarter from 11% to 13%." However, Li Xiang bluntly said that there is no plan to reduce the price in LI at present. "When we make detailed long-term planning and pricing, we have set the price at the most competitive price in the corresponding price range according to the level and size of each model, and there will be problems when the price floats up and down. This is the fundamental reason why we have been very cautious in pricing and insist on long-term consideration. "

　　Judging from the ideal L7 and L8 vehicle segmentation strategy, the successive appearance of Air, Pro and Max models also differentiated the same product on the basis of overall price reduction, providing more choices at the consumer end.

Ideal L7 three models configuration difference (Source: enterprise official website screenshot)

　　Li Xiang said that with the test drive of the Air model to the store, the order volume has indeed increased significantly, and the ideal L7 and L8 Air models have brought about a 20% increase. "According to the first-tier, new first-tier and second-tier cities, the new first-tier cities have the highest sales growth rate at present, because for the SUV market of more than 300,000, the new first-tier cities have real consumption.. In the long run, third-and fourth-tier cities are also the focus of LI’s future expansion, with a view to gaining more market share in these regions. "

Forget glugging countless glasses of water or getting your beauty sleep. The secret of looking young is simply to stay out of the sun.
Stop being crazy about drinking water and sleeping beauty sleep. There is actually only one secret to staying young: staying away from the sun.

A study of hundreds of women has revealed that those who avoided the sun’s rays looked up to 20 years younger than they actually are.
After investigating hundreds of women, a study found that those women who stay away from the sun’s radiation look 20 years younger than their actual age.

However, other supposed rules for a youthful complexion, from drinking lots of water to sleeping well and exercising regularly, failed to hold back the hands of time.
Other universally recognized principles of maintaining youthful appearance, such as drinking more water, sleeping beauty sleep and exercising regularly, can’t stop the ruthless years from leaving marks on the face.

Only keeping out of the sun, and wearing sunscreen when this wasn’t possible, made a difference, the American Academy of Dermatology’s annual conference will hear today.
The annual meeting of the American Academy of Dermatology will announce this discovery: only by staying away from the sun, or wearing sunscreen when you have to be exposed to the sun, can you resist the years for several rounds.

The intriguing finding comes from a study of 231 women of all ages who were quizzed about their lives, including whether they were sun-worshippers.
This interesting discovery comes from a study of 231 women of all ages. The researchers conducted a questionnaire survey on their living habits, including whether they like to bask in the sun.

When researchers from Massachusetts General Hospital in the US – commissioned by skincare firm Olay – guessed how old the women were, they found those who took care in the sun tended to have aged more slowly.
Subsequently, commissioned by Olay, a skin care company, researchers at Massachusetts General Hospital estimated the age of these women and found that women who took sunscreen measures aged more slowly.

A lucky four had so few wrinkles and age spots, and such a glowing complexion, that they appeared to be a full two decades younger than they really were.
Four of them have almost no wrinkles and age spots, so radiant that they look twenty years younger than their actual age.

Researcher Dr Alexa Kimball, a professor of dermatology, said the popular perception that we drink lots of water to stay healthy is a myth and the body is ‘pretty good’ at judging how much we need.
Researcher Dr. Alex Kimble, a professor of dermatology, said that the popular view that drinking more water can keep you healthy is nonsense, and our bodies can accurately judge the amount of water we need.

Previous research by the British Nutrition Foundation reached a similar conclusion.
Previously, the British Nutrition Association’s research also reached a similar conclusion.

Experts there said: ‘Just drinking water for the sake of drinking water really has no effect on improving the appearance of skin.’
Experts from the association said: "Drinking water for the sake of drinking water really won’t improve the skin."

It isn’t clear why the women who slept well didn’t have younger-looking skin. But it may be that the question they were asked was too narrow and didn’t take into account their long-term sleep patterns.
As for why women with good sleep quality can’t have younger skin, the reason is not clear. However, this may be because the coverage of the questionnaire is too narrow and the long-term sleep patterns of the subjects are not taken into account.

A second study, also by Olay, suggested that low-level day to day exposure to the sun is more ageing that occasional, intense blasts.
The second study initiated by Olay Company shows that frequent exposure to low-intensity sunlight is more likely to make people aging than occasional exposure.

Finally, DNA examination of tiny samples of the women’s skin gave some insight into the damage done by the sun.
Finally, the researchers conducted genetic testing on female skin samples, which gave us a general understanding of the damage caused by sunlight to the skin.

A gene called CDKN2A was more active in facial skin that is exposed to the elements than on samples taken from the buttocks.
The researchers found that the gene named CDKN2A is more active in facial skin exposed to sunlight than hip skin away from sunlight.

This gene was also more active in women who said they loved the sun – and in those who looked older.
The gene is also more active in women who love sunshine-and these women look older.

Dr Kimball said CDKN2A activity is a sign that a cell is ‘tired out’ and urged women should protect their skin year round and not just when on a beach holiday.
Dr. Jin Bo said that the activity of CDKN2A gene means that cells are actually in distress, so she called on women to take skin care measures all year round, instead of waiting for a beach holiday to think about sun protection.

Dr Frauke Neuser, principal scientist at Olay, which has used the research to develop its latest face creams, said: ‘This research gives us a detailed picture of the effect of sun exposure on skin ageing and illustrate the importance of protection on a daily basis.’
Dr. flock Neuhser, the leading scientist of Olay, used these research findings to develop the latest cream. He said: "This study gives us a detailed understanding of the effects of sunlight on skin aging, indicating that daily skin care is very important."

English source: Daily Mail
Translator: Zhao Xiaoyi
Revising & Editing: Dany