How is the experience of Zhiji LS6？ The real evaluation of car owners in the four places is open

[After having a car, the new car market] In October 2023, SAIC Motor’s own brand (IM motors) launched a medium and large-scale -, the new car focuses on smart driving, smart cabin, quasi-900V dual silicon carbide high-performance platform and other highlights, and it has reached more than 22,000 sales in three months. How is its current market and whether it is suitable to start, let’s investigate.

Coordinates: Guangzhou, a first-tier city in South China

Interviewee: He Manager, Sales of a Zhiji Experience Store

Q1: Among the customers received every day recently, what is the proportion of Zhiji LS6, and which groups are the most?

Sales Manager He:6-7% is already the backbone of the Zhiji store, known as Aston Martin Pingtai, and nearly 5,000 units were delivered nationwide in January. Many of them are white-collar young people who have just come out to work for a few years and want to buy a car for transportation.

Q2: What discounts are currently available?

Sales Manager He:The official rights in February have a car purchase gift of 45,000This includes 10,000 yuan cash discount, 25,600 yuan optional parts upgrade, more than 1000 on-board gift package, IM AD smart driving bag one year free use right, in addition to the old customers of Zhiji brand purchase, there can be more 10,000 cash discount.

Q3: What do customers like most about Zhiji LS6?

Sales Manager He:First of all, the shape of the LS6 is very beautiful, with uniform lines and proportions, especially the taillights, which can especially attract performance car enthusiasts. Secondly, the intelligent configuration of the Zhiji brand is also very high, with configurations such as one-click AI and high-speed elevated NOA. It is developed based on the quasi-900V super performance platform. Whether it is performance or charging speed, it is above the industry standard. The most important thing is that it is backed by SAIC Group and Alibaba. It has strong R & D and after-sales resources, and it will not be like other new power brands.

Q4: What do customers complain more about Zhiji LS6?

Sales Manager He:Didn’t the car have a small bug before, but it was upgraded and fixed later. I haven’t heard too many other complaints so far.

Coordinates: East China first-tier city Shanghai

Interview object: Miss Ke, sales of a Zhiji experience store

Q1: Among the customers received every day recently, what is the proportion of Zhiji LS6, and which groups are the most popular?

Sales Miss Ke:About 60%, mainly young people, around 30 years old.

Q2: What are the options for Zhiji LS6? How much does it cost to fully match?

Sales Miss Ke:Take the standard version as an example. In addition to black, white and gray, other colors have to be selected at a higher price. There are also many customers who choose, such as Ferdinand powder, Raphael tea and Monet green, which are very popular. These two colors are now 5800. For the rim, you can choose a 21-inch petal wheel. Now there is an optional discount, and the cost after deduction is 6000. The NAPPA leather in the car is available in three colors: rice, gray and blue, which are also optional. Now it is free for a limited time. In addition, there is a 6,000 yuan optional package with a limited time discount. This optional package includes a lidar, an AM AD smart car with one-year permission, a half-width steering wheel with heating, and a co-pilot screen and a lifting screen.If it is a full match, it will probably cost 18,000…

Q3: What discounts are currently available? In addition to official benefits, what additional discounts or benefits will there be in the store?

Sales Miss Ke:At present, we enjoy the rights and interests in February, 10,000 yuan cash discount and optional parts discount, lock the order and deliver the car to send charge and discharge guns, window films, floor mats, etc., as well as 5 G free traffic every month.

Q4: When looking at Zhiji LS6, customers usually mention which cars to compare?

Sales Miss Ke:Tesla, Krypton 007, and others have all been mentioned.

Q5: What quality assurance policies can Zhiji LS6 enjoy?

Sales Miss Ke:There are 5 years or 150,000 kilometers of vehicle quality assurance, 8 years or 240,000 kilometers of Sandian quality assurance, quality assurance period can enjoy free road assistance.

Coordinates: Chengdu, a new first-tier city in southwest China

Interviewee: Mr. Qin, who sells in a Zhiji experience store

Q1: What colors and models do customers generally choose? How much is the landing price now?

Sales Mr. Qin:Light colors, especially white, tea and powder, will be more popularBefore, there was a yellow to choose, but the order is already full. If the style is not selected, the standard version will be more. If you don’t choose anything now, you can get the landing about 220,000.

Q2: Does Zhiji LS6 have an existing car, and how long does it take to book a car?

Sales Mr. Qin:Yes, if you are not very picky about the color and configuration, it can generally be arranged. If you book a car, it will be delivered in about 4-6 weeks.

Q3: What is the actual battery life of Zhiji LS6?

Sales Mr. Qin:Zhiji LS6 has four cruising ranges, the lowest is the standard version is 560 kilometers, and the longest ultra-long cruising version is 760 kilometers. According to the store’s test drive car, it is equipped with a top four-wheel drive version with a 100-degree battery. The official cruising range is 702 kilometers. Go back and forth on the daily test drive route, drive a little harder, and it has been relatively cold in recent winter.You can usually run about 400-500 kilometersHigh-voltage fast charging can replenish about 350 kilometers of electricity in about 10 minutes.

Q4: When looking at Zhiji LS6, customers usually mention which cars to compare?

Sales Mr. Qin:This is a large supermarket, so customers who want to buy a car generally look at all the stores, so there are many models compared, the most is Model Y, as well as Wenjie M5, Haobo HT.NIO ET5Wait, there are still customers who will compare recently.

Coordinates: Dongguan, a coastal city in South China

Interview object: Mr. Wu, sales of a Zhiji experience store

Q1: What colors are available for Zhiji LS6 now? Which appearance color is the most popular?

Sales Mr. Wu:The appearance is white, gray, black, brown, Monet blue, pink, and yellow, a total of 7 kinds. The three basic colors are white, black, and gray for free. Other colors need to be optional and increased. Now the limited-time discount is 5,800 yuan. The lady who comes to see the car generally likes brown, Monet green, and pink. The store does not say which one will sell more, but relatively speaking, light colors will sell better.

Q2: Which models will customers compare when purchasing Zhiji LS6? What is the reason for choosing LS6 in the end?

Sales Mr. Wu:Mainly compare polar krypton 007, Xiaopeng G6, Tesla Model YThe final purchase is mainly due to the right price, and the appearance and interior are good-looking, and the high intelligent configuration are the main purchase factors, especially in terms of smart driving, Zhiji will be more advanced than Tesla, and the chassis texture is also good. The reason for not choosing Xiaopeng is the brand relationship, because Zhiji has the resources of SAIC and Ali.

Q3: Why don’t customers choose Zhiji LS6?

Sales Mr. Wu:For example, only the high-end version has high-voltage fast charging, and it is not as well-known as Tesla.

Q4: What aspects do customers complain more about Smart Self LS6?

Sales Mr. Wu:Because the shape is a bit like a coupe, the rear and trunk space in the car will be relatively small, but in fact, it is sufficient for daily commuting.

summarize

After having a car, through interviews with Zhiji stores in Guangzhou, Shanghai, Xi’an, and Dongguan, we can draw the following conclusions:

1. After the listing of Zhiji LS6, the attention is high, and young white-collar workers are the main audience;

2, the official February has a certain degree of preferential strength, including 10,000 yuan cash discount and optional parts discount;

3. At present, some stores have existing cars for sale, and it takes 4-6 weeks to order a car;

4, customers buy vehicles mainly in light colors, among which the standard version models are more popular, with a minimum of about 220,000 yuan to land;

5. Customers are generally satisfied with the design and intelligence level of Zhiji LS6.

6, the branding impression and the performance of the interior space are the shortcomings of the LS6.

To sum up, as the entry-level of Zhiji, Zhiji LS6 does win the favor of young consumers with its beautiful design, intelligent configuration and mechanical strength, which has been shown in sales, but according to our survey, Zhiji In some network platforms, there are also problems such as users complaining about poor after-sales services and high power consumption. I believe that in 2024, with the gradual construction and improvement of Zhiji brand, it will further improve and optimize the user experience and bring up satisfaction.

(The interviewees are all pseudonyms.)