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Flowers weigh heavily on the official city of Jinguan, and flowers bloom in Rongcheng. The 37th Volkswagen Film Hundred Flowers Awards will be grandly opened in Chengdu, Sichuan Province from August 02 to August 04, 2024, and the Chinese film industry will usher in a feast of light and shadow. At this event, Lantu Automobile once again became the official strategic partner, and many of its models were awarded the official designated car. It is expected that Lantu Zhiyin will be listed in the second half of the year. This will be the first time that Lantu Zhiyin, a new high-end pure electric household SUV, has appeared in public, adding a bright color to this film art gathering.

Light and shadow aesthetics, the charm of Lantu’s bosom friend is full

As the official designated car of the 37th Volkswagen Film Hundred Flowers Awards, Lantu will add a touch of color to this feast of light and shadow with its unique aesthetic design and excellent product performance. This high-end pure electric household SUV embodies Lantu Automobile’s endless pursuit of quality and passion for innovation, completely subverting the conventional framework of traditional car design.

The exterior design of Lantu’s confidant is a perfect blend of natural aesthetics and modern technology. While adhering to the Kunpeng design concept of Lantu Automobile, the whole vehicle shows a freedom and power to soar to the sky and explore the unknown. Its multi-faceted design is particularly eye-catching, which not only broadens the choice space of consumers, but also highlights the profound understanding of Lantu’s confidant’s needs for individuality and differentiation.

Stepping into the car of Landu’s confidant, the spacious and comfortable ride space instantly embraces every passenger, and the fatigue of the journey dissipates in an instant. A room acquisition rate of up to 71%, 969 mm of rear legroom, and a carefully designed storage plan combine to weave a spacious and orderly private world. The ingenious use of low-noise body design, front windshield acoustic glass and multiple sound insulation technologies creates a serene cabin like the deep sea, allowing every driver to immerse themselves in the ultimate tranquility and comfort during the journey of light and shadow.

In terms of technology, Lantu’s confidant has also shown its industry-leading strength. The three-electric system it is equipped with is known as the "985 straight-A student-level" configuration in the field of smart electric vehicles, with a long battery life of 901 kilometers, an 800V high-voltage SiC platform, and a 5C super fast charging technology. It has greatly improved the battery life and charging efficiency of the vehicle, and has achieved a qualitative leap in safety and comfort, bringing users a new driving experience.

During the 37th Volkswagen Film Hundred Flowers Awards, Landu will provide guests with high-quality travel services with excellent quality and performance, showcasing Landu Automobile’s unremitting pursuit of quality and innovative spirit. It is the best interpretation of the beauty of the fusion of light and shadow art and technological innovation as the official designated car of the film festival.

National team strength, quality and safety double guarantee

As a high-end smart new energy brand under Dongfeng Motor, Lantu Automobile not only carries Dongfeng’s 55 years of car-making technology and resource accumulation, but also focuses on users, constantly explores and innovates, and becomes a leader in the field of new energy vehicles in China. As an important member of the new energy "national team", Lantu Automobile has provided comprehensive empowerment and support for all brand models including Lantu’s bosom friend with its self-developed strength, excellent product performance and five-star safety standards.

Lantu’s self-developed TRB + Patch composite structure thermoforming A-pillar technology, high-strength aluminum-silicon coated door anti-collision beam, and innovative "amber battery" technology have jointly constructed a comprehensive safety protection system. The application of these technologies enables Lantu Automobile to fully meet the three safety standards of China, the United States and Europe, and achieve excellent results in the C-NCAP and C-IASI tests of China Automotive Center, solving the safety painpoints of new energy vehicles.

At the same time, Lantu Automobile also pays attention to the inherent quality and reliability of its products. Every model under the brand, from R & D to production, has undergone strict quality verification procedures, including 50 nodes and 12,338 verification items, to ensure that every Lantu car has extremely high stability. In addition, Lantu Automobile also actively fulfills the strategic mission of state-owned enterprises, drives the coordinated development of upstream and downstream enterprises, and enhances the resilience and safety level of the entire industrial chain.

The first public appearance of Lantu’s confidant is the culmination of Lantu’s automotive technology. It not only inherits Lantu’s excellent quality and safety standards, but also undergoes a comprehensive upgrade in aesthetic design and product performance. The launch of this new high-end pure electric household SUV further proves Lantu’s technical heritage and innovation ability in the field of new energy vehicles.

In terms of product layout, Lantu Auto has launched a variety of models covering SUV, MPV, and sedan categories, including Lantu FREE, Lantu Dreamer, Lantu Chaser, etc., to meet the diverse needs of different consumers. And the upcoming Lantu confidant, as the fourth model of the brand and the first pure electric household SUV, will bring users a fresh new travel experience.

Looking to the future, Lantu Automobile has officially released the Let’s VOYAH "Gonglan Map" overseas strategy, which clarifies the international development goal by 2030. As the first global pure electric model under this strategy, Lantu will carry the dream and hope of the brand going global. Lantu Automobile will promote the rise and development of China’s new energy vehicle brands on a global scale with a more open mind and firm pace.

Technology empowers art and builds a bridge to dreams

With the approaching of the 37th Public Film Hundred Flowers Awards, Lantu’s confidant, as the official designated car, will showcase its unique aesthetic design and excellent product performance in the event of light and shadow. We look forward to Lantu’s confidant being able to show his true self on the stage of the Hundred Flowers Awards and write a new chapter of a better life together with film art.

Since its establishment, Lantu Auto has always adhered to the brand’s original intention of "Let the car drive the dream and empower the better life", constantly exploring the boundary of the integration of technological innovation and culture and art, aiming to create an unprecedented new realm of travel for users. Looking back at the 36th Volkswagen Film Hundred Flowers Awards in 2022, Lantu Auto’s first electric luxury flagship MPV Lantu Dreamer, as the official designated car, shuttled on the red carpet intertwined with light and shadow, marking the deep integration of the Lantu brand and the field of culture and art.

As a strategic partner of the 37th Volkswagen Film Hundred Flowers Awards, Landmap Automobile will deeply integrate into the activities of the Hundred Flowers Awards, and promote the joint development of art and technology with more enthusiasm and forward-looking vision. Landmap Automobile will take this opportunity to fully display its latest technological achievements and product concepts in the field of new energy vehicles, and move forward side by side with Chinese filmmakers to draw more gorgeous pictures together in the journey of exploring a better life.

As a high-end new energy brand under Dongfeng, Lantu Automobile is driven by technological innovation and is committed to creating a travel experience that exceeds expectations for users, and is therefore honored to be the facade of this Hundred Flowers Award. Lantu’s confidant, as the epitome of the brand’s essence, will continue to uphold the high-end quality and advanced texture of Lantu Automobile, and push the product power, comfort and security of pure electric SUVs to a new height.

In the future, Lantu Automobile will continue to uphold the brand mission of "Let the car drive the dream and empower the better life", and continue to promote the high-end development of China’s new energy vehicles with user-centered, technology-driven and quality-assured.

In the increasingly fierce competition in the new energy vehicle market, FAW Hongqi has once again refreshed consumers’ expectations. Recently, FAW Hongqi’s newly launched EH7 model was officially launched. The EH7 model has a cruising range of up to 820 kilometers, bringing users a more lasting and convenient driving experience. The starting price of FAW Hongqi EH7 is 229,800 yuan, which will undoubtedly add new vitality to FAW Hongqi’s competition in the new energy vehicle market.

In terms of appearance, the front face adopts a closed front grille design, and the headlights on both sides present two positive and negative "7" shapes, but the lower part is not the headlights but the air inlet. The lower air inlet is like a curved shape on both sides, which is very similar to a smiley face. The black front lip of the car also adds a bit of movement to the car, and the logo adopts a new shape.

The lines on the side are very smooth, the front fender is made of black and red decorative panels, and the door handle is made of hidden door handles. The overall shape of the tail looks very full, the ducktail above is full with the sporty rear surrounding movement at the bottom, and the through tail light in the middle and the extended wing design on both sides are very recognizable. In terms of body size, the length, width and height are: 4980mm, 1915mm, 1490mm, and the wheelbase is 3000mm.

In the interior part, the most eye-catching feature is its special-shaped central control screen. The gradually narrowing design from the central control screen to the dashboard is still very novel. The size of the dashboard and the central control screen is 6 inches and 15.5 inches. The steering wheel is equipped with a double-spoke multi-function steering wheel that is straight up and down. The bottom of the central control screen is also equipped with a number of touch buttons. There are also two water cup holders in the storage area below. There is also a wireless charging panel with a hair dryer on the suspended armrest.

In the power part, the car adopts pure electric drive mode, using rear single motor and front and rear double motor two configurations, the maximum horsepower of the single motor version is 344 horsepower, the maximum torque is 450N · m, the total horsepower of the dual motor version is 619 horsepower, the total torque of the motor is 756N · m, the fastest acceleration time of 100 kilometers is 3.5 seconds, and the power consumption of 100 kilometers is in the range of 13.9kWh to 15.1kWh. The batteries are all made of Sanyuanli batteries of Ningde era. The battery capacity is 75/85/111 kWh three capacity versions, of which the maximum fast charging power is 365kw.

In terms of configuration, the entire vehicle is equipped with a high standard active safety warning system, side air curtain, full-speed adaptive cruise, 360-degree panoramic image, L2-level auxiliary driving, variable steering ratio system, non-openable panoramic sunroof, mobile phone Bluetooth key, keyless entry for the whole vehicle, electric adjustment of the main and passenger seats, and a variety of driving modes.

To sum up, the launch of FAW Hongqi EH7 has undoubtedly brought new vitality to the new energy vehicle market. Its long battery life, unique appearance design, luxurious interior configuration and strong power performance have all made consumers look forward to this model. If you are interested in this car, please leave a message in the comment area.

　　Although its entry-level car series is not outstanding in the Porsche family, its excellent handling pleasure makes it no less loved than Porsche’s most classic 911 car series. Recently, Porsche announced pictures of the new 09 Boxster, which will be officially launched at the 2009 Geneva Motor Show.

　　The new 09 Porsche Boxster’s front design is inspired by the slightly modified headlights and features a trapezoidal air inlet, which is significantly different from the oval hole of the current model. At the rear, the Boxster retains the original two exhaust pipes. The biggest change is the taillights, which are not only lighter and smaller than normal light bulbs, but also respond more quickly to pedals.

　　About the engine. Like the 911 facelift, the 09 Boxster will have a direct injection engine. Although its relevant data is not yet clear, looking at the power output of the engine that also uses direct injection technology, it is not difficult to guess that the power of the new Boxster will increase by about 13%, while the fuel consumption will be reduced by 15%. In line with the new 911, the Boxster’s interior will have a new look: a hard drive-based satellite navigation system, and a larger display screen.

"Old Boxster"

　　Porsche’s seven-speed drivetrain has been confirmed on the Boxster. The new 911, which will be unveiled in June 2008, is Porsche’s first model with a drivetrain. It is said to improve performance with a fast gear lever, and its economy is greatly improved. (Text/Li Xiaolei)

Welcome to Autohome Changzhou Promotion Channel, we bring you an exciting promotion information. At present, the much-anticipated price reduction promotion is launching in Changzhou area. The maximum discount has reached an astonishing 155,100 yuan, providing consumers with a very attractive price advantage. The starting price is already as low as 688,700 yuan, which is a great opportunity for friends who are interested in buying this luxury SUV. Click the quotation form below to "check the car price" immediately to get more favorable car purchase conditions!

The Mercedes-Benz GLE coupe is stunning with its elegant and powerful exterior design. On the front face, it adopts a typical Mercedes-Benz family design, and the large air intake grille is made of chrome material, presenting a delicate and dynamic visual effect. The streamlined body line and the low roof line combine to give the GLE coupe a unique coupe style, showing the perfect fusion of luxury and speed of Mercedes-Benz. Overall, its exterior design is not only the embodiment of aesthetics, but also the blend of technology and art, which is unforgettable at a glance.

The side lines of the Mercedes-Benz GLE Coupe are smooth and dynamic, and the body size is 4941mm x 2018mm x 1716mm, showing elegant and wide body proportions. The wheelbase is up to 2935mm, giving the vehicle excellent interior space and stability. The tire size is 275/50 R20, which not only guarantees the driving performance, but also complements the body design. The wheel rim style is unique, adding a touch of modernity and power to the overall shape.

The Mercedes-Benz GLE coupe has a well-designed interior that showcases the perfect fusion of luxury and technology. The spacious interior features a delicate leather steering wheel, providing manual and electric adjustments to ensure driver comfort and control. The 12.3-inch central control screen takes the focus and is equipped with an advanced automatic speech recognition system, which is convenient for drivers to operate multimedia, navigation and telephone functions. The seats are made of imitation leather, and the main and passenger seats are equipped with multi-directional adjustments, including front and rear, backrest, high and low and waist support, to enhance the comfort of the ride. The front seats are also equipped with heating and ventilation functions, and the driver’s seat is also equipped with a power seat memory function. As for convenience, the car is equipped with Type-C ports, including 3 USB/Type-C ports in the front and 2 in the back, as well as wireless charging functions for mobile phones, to meet daily driving entertainment and charging needs. Overall, the interior design of the Mercedes-Benz GLE coupe takes into account functionality and luxury, providing drivers with a comfortable and intelligent in-car environment.

The Mercedes-Benz GLE Coupe is powered by a 2.0T turbocharged engine with a maximum power of 190 kilowatts, providing 258 horsepower. With a 9-speed manual transmission, this engine not only guarantees a smooth driving experience, but also ensures excellent performance output, with a torque output of 400 Nm. Overall, this engine is an important support for the performance of the GLE coupe.

At the end of the price reduction promotion chapter of the Mercedes-Benz GLE coupe, we sincerely extend an invitation to all friends who pay attention and love this luxury SUV: Don’t miss this rare opportunity to buy a car, now is the best time to start the Mercedes-Benz GLE coupe and experience its excellent performance and distinguished feeling. Mercedes-Benz will continue to be guided by consumer needs and give back to the majority of car owners at more favorable prices. Let us drive the Mercedes-Benz GLE together, gallop between the bustling city and the magnificent scenery, and enjoy the infinite fun brought by driving. Thank you for your attention and look forward to your visit. Mercedes-Benz GLE coupe looks forward to creating a better future with you.

1905 movie network news　　On February 25, the crime mystery film held its first press conference in Beijing. The original author Remy, director and screenwriter Xu Jizhou, and the starring actors Deng Chao, Ruan Jingtian, Liu Shishi, and Guo Jingfei appeared. On the same day, the famous "Chinese detective" Li Changyu also came to help, not only simulating the teaching of the main creators, but also knocking down Deng Chao with his bare hands, making Deng Chao feel "out of body" for a moment.

　

"Psychological Crime" is written by Remy, a well-known mystery writer. It is considered to be the most classic suspense novel in the past decade. The online drama of the same name adapted by it was popular in 2015 and gained good reputation. The movie "Light of the City of Psychological Crime" is based on the latest novel of Remy’s "Psychological Crime". Unlike the previous popular online drama version, the Fang Mu played by Deng Chao in the film is no longer a fledgling college student, but a mature and determined police officer who has experienced several life and death disasters. Deng Chao revealed that in order to create the role well, he also went to the police with the serious crime team before filming.

　

In the film, Fang Mu’s detective partner is Mi Nan, a policewoman played by Liu Shishi. This time, Liu Shishi appears in the film with subversive and capable short hair, which is very cool. At the press conference, Liu Shishi revealed that his character is an expert in traceology. Before the shooting started, he had asked a traceology expert to teach him and learn relevant basic knowledge. Ruan Jingtian plays Jiang Ya, a perverted killer who confronts Deng Chao in the film. He broke the news at the scene that in order to play this cold and meticulous special criminal, he had been keeping a distance from Deng Chao outside the play, and even refused Deng Chao’s invitation to ask him to eat hot pot.

　

It is worth mentioning that the press conference on the day also invited Li Changyu, a famous Chinese criminal forensics expert, who once served as the commissioner of the Connecticut State Police Department and became the first Chinese-American chief in the United States to hold the highest position in the state police industry. He was known as "Modern Sherlock Holmes". At the press conference, Li Changyu conducted simulation teaching on Deng Chao, Ruan Jingtian, Liu Shishi, and Guo Jingfei on the spot, played the reasoning problem of "finding the murderer", and learned criminal investigation skills. Li Changyu, who is over 70 years old, showed off his skills on the spot and knocked down Deng Chao with his bare hands, making Deng Chao sigh, "I was caught off guard, and my soul has already left my body."

　

It is reported that the movie "City of Light of Psychological Crime" has not yet been finalized.

(Reporter Yue Qian) On March 27th, Haval brand announced the naming of its new energy series model, code B07 model named Xiaolong MAX, code A07 model named Xiaolong.

According to reports, the new energy field is now in a period of accelerated change. Haval is making great efforts to launch a new track, and it is in urgent need of a product that can represent a new image to compete for the new energy road. To this end, Haval brand has launched brand-new Xiaolong MAX and Xiaolong. Xiaolong represents the posture of a strong man who takes the initiative to attack and is invincible, and symbolizes Harvard’s ambition to forge ahead in the field of new energy.

In terms of design, the new model has been innovatively interpreted in the appearance and local details of the whole vehicle, adopting the extreme hexagonal stability of the fighter and the sharp and line-like shape. Their common features in the front face modeling are headlights and fog lights, which are derived from refining and innovating the outline of the fighter. They are brave, stable and stylish.

In the creation of interior space, Xiaolong MAX not only surpasses the same level in terms of size and wheelbase, but also has superior space expansibility and rich storage advantages, which is enough to meet the car demand in the family travel scene.

In terms of product functions, Xiaolong MAX first took the Great Wall Hi4 technology to create a new car product strength advantage, achieving the best efficiency in all working conditions and worry-free driving in all scenes.

China quality newspaper

[Cheyou Headline-CheyouNo.-New Car Release] Recently, Jietu officially announced the participation lineup of Shanghai Auto Show. At this auto show, Jietu will bring the Kunlun platform empowered by Mars architecture, the brand-new off-road concept car T-3, and the professional off-road technology iteration "Travel+"; First-time Jietu Traveler (parameter | inquiry) interior and detailed product information; Jietu JMK official modified brand release, etc., will be unveiled at the Jietu booth 7B09 in Hall 7.2.

The "Travel+"strategy is accelerating. In the future, Jietu will build a 4+3+N product matrix, which will enable Jietu’s products to cover many markets such as traditional SUVs, hardcore SUVs, pickup trucks and MPVs. 4 stands for four urban SUVs, including X70, X90, X-1, X-2, etc. 3 stands for cross-border vehicles, including hard-core off-road T1, T2 and T3, hard-core pickup P2 and P3, MPV V2 and V3; N stands for hybrid model, and all products will be mixed synchronously, which will be fully realized in 2024. Among them, the cross-border models will be divided into light off-road series headed by Jietu travelers and hard-core off-road series products.

Jietu Traveler was designed by Hakan Saracoglu, former Porsche design director, and the whole car adopted a square and tough design style. Among them, the net is equipped with the "JETOUR" brand logo and connected with the headlights. The distinctive headlight group style is impressive. The posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. On the side of the car body, the wheel eyebrows of the real car protrude outward, and it is equipped with large-size tires. The window frame shows a hard-core style and adopts a suspended roof design. The tail of the vehicle is a classic small schoolbag assembly, and the vertical taillights are wrapped in a black frame, showing off-road temperament.

The interior of the new car adopts T-shaped flat layout, with sharp edges and corners, simple and powerful, exquisite interior materials and large-size suspended central control screen. Jietu travelers will have more outstanding performance in "travel+"ecological services, intelligent driving, healthy cockpit and so on. Below the central control panel is the main control button area. At the same time, the gearbox gear looks very powerful, and the design of the door also shows unique and chic. Jetway travelers will also be equipped with 8155 chips, high-bandwidth 5G communication and OTA iterative software and hardware separation architecture.

Wen | Entertainment Business Observation Tehran

According to the consulting report, the online music market in China will increase by 33.1% year-on-year to 32.2 billion yuan in 2023, and it is expected to reach 49.5 billion yuan in 2025, and the corresponding social and entertainment industries derived from music are expected to exceed 110 billion yuan.

China’s online music market is growing into one of the hot market targets that attract worldwide attention and focus on watching. What’s more, Netease Cloud Music, as one of the two leading platforms, completed a gorgeous turn last year.

According to the financial report, Netease Cloud Music climbed out of the quagmire with a loss of over 9 billion yuan in five years, and turned losses into profits for the first time in 2023, and achieved a profit of 734 million yuan from a loss of 221 million yuan in 2022, and the gross profit margin increased significantly from 14.38% to 26.73%.

However, the spring breeze is still mixed with the coldness and chill of winter.

On the one hand, the profit of Netease Cloud Music has a lot of luck factors, including the restriction of exclusive copyright at the policy level, which makes the authorized price of music in the market return to rationality and the higher interest rate of US dollar deposit, which also indicates from another side that there is uncertainty in the future of the online music business that has become the core.

On the other hand, as I predicted in the second quarter of last year, Tencent Music was slightly overwhelmed by the income of social entertainment services that continued to decline.

In 2023, Tencent Music’s revenue from social entertainment services and other businesses decreased by 34.2% year-on-year to 10.43 billion yuan, while the Group’s annual revenue in 2023 decreased by 2.1% year-on-year to 27.75 billion yuan.

The initial heart of retiring music

It’s not just Tencent Music.

Faced with the pressure of strong supervision and content rectification from the policy side, it was the consensus of the entire online music market last year to actively shrink and transform the social entertainment service business, including Netease Cloud Music.

According to the financial report, in 2023, the revenue of Netease Cloud Music decreased by 12.5% year-on-year to 7.867 billion yuan, of which the revenue of social entertainment services and other businesses decreased by 33.6% year-on-year to 3.516 billion yuan, and its proportion in total revenue fell from 59% in 2022 to 44.7%.

Not only that, although the number of monthly paying users of this business increased by 20.3% year-on-year to 1.6 million, the monthly income per paying user dropped from 326 yuan in 2022 to 178.6 yuan.

The shift of business focus will inevitably lead to "pain", and from the perspective of financial indicators and user data, Tencent Music is in an advantageous position in the new competition driven by social live broadcast to music members’ payment.

In 2023, the total revenue of Tencent Music was about 3.5 times that of Netease Cloud Music, and its net profit was about 8.5 times. In terms of "revenue pillar"-online music service revenue, Netease Cloud Music (accounting for 55.3%) increased by 17.6% year-on-year to 4.35 billion yuan, and Tencent Music (accounting for 62.3%) increased by 38.8% year-on-year to 17.33 billion yuan, nearly four times that of Netease Cloud Music.

In terms of user data, in 2023, the number of monthly active users of Netease Cloud Music online music service increased by 8.7% year-on-year to 206 million, and the number of monthly paying users increased by 15.3% year-on-year to 44.12 million. Benefiting from this, the membership income of the platform increased by 20.2% to 3.65 billion yuan compared with 2022.

It seems to be thriving, but in fact it is under a lot of pressure.

Compared with the data released by the platform in the first half of 2023, the number of monthly active users of online music service of Netease Cloud Music basically stood still in the second half of the year, and the number of monthly paid users only increased by 2.37 million, and the monthly income per paid user did not change much year-on-year, only from 6.6 yuan to 6.9 yuan.

On the other hand, although the number of monthly users of online music of Tencent Music decreased by 4.2% year-on-year to 576 million, the average monthly income of a single paying user increased for seven consecutive quarters, reaching RMB 10.7 by the end of 2023. At the same time, the number of online music paying users increased by 20.6% year-on-year to 106.7 million, reaching a new high.

Behind a rise and a fall

The formation of the gap is traceable, and the most obvious one is undoubtedly the income of paying users.

According to the consulting data, the number of online music users in China in 2023 was 744 million, with a year-on-year increase of only 3.7%. Among them, users accounted for 54% after 90 and 00.

The scale of paid members of online music service is growing close to the ceiling, and it is difficult to have explosive growth. However, for overseas music platforms such as Spotify, the membership payment space of Tencent Music and Netease Cloud Music is still considerable.

Tencent Music is indeed making efforts in this direction.

At the beginning of December last year, QQ Music recently sent a "reminder on the price change of renewal service" to WeChat users, announcing that from 0: 00 on January 9 this year, the automatic renewal price of QQ Music Green Diamond Deluxe Edition members will all be brought to 15 yuan/month.

Two price increases during the year, and Netease Cloud Music reduced the price of platform student members to 5 yuan/month shortly after the official announcement of the second price increase. Tencent Music’s move not only made QQ music members lose their price advantage, but also caused themselves to fall into a word-of-mouth crisis, and was criticized by many users on social platforms for "eating ugly".

For this result, Tencent Music can’t be unexpected. After all, as early as 2022, Tencent Video, which belongs to the Tencent Department, also attracted a "squeaky sound" because of the continuous price increase of its members during the year, and even led to the loss of its members.

Tencent’s financial report shows that the number of paid members of the platform decreased by 2.4% year-on-year and 1.6% quarter-on-quarter in Q2 2022 when Tencent Video announced the second price increase.

However, there are priorities. Between the overall revenue trend and the maintenance of membership scale, Tencent Music must give priority to the burning eyebrows.

Coincidentally, Netease Cloud Music is doing the opposite, and it is also trying to make online music services provoke a heavier burden.

Compared with Tencent Music, which has entered the scale of 100 million paying users, the penetration rate of Netease Cloud Music still has room for further improvement. The platform also stressed after the announcement of the financial report that this year, it will further focus on scale growth, steadily enhance the profitability of the platform, and promote the ecological and healthy development of Yuncun.

On this basis, like all industries, the choice of young people also determines the future of the music market. At present, in order to cope with the rising cost of living and economic pressure, more and more young people begin to downgrade their consumption and pay more and more attention to cost performance.

Therefore, not only playing "low-priced cards", Netease Cloud Music has really put a lot of thought into meeting the personalized needs of users and improving the quality of platform services.

In January this year, Netease Cloud Music App officially announced a new revision, and released an open letter to users on the same day, apologizing to users for a large number of problems unrelated to music in the past, and at the same time, by changing the brand Slogan back to the 2013 version-"Discover good music", emphasizing that the new version will return to its original heart.

It is worth mentioning that QQ Music also has student members, and the platform clearly emphasizes that "student members are not affected" when the price is raised for the second time.

However, compared with Netease Cloud Music, the student members of QQ Music also have no price advantage, but the age setting range is wider, supporting users aged 13-24 (inclusive), and the benefits are more diversified.

Hard work may not be rewarded

"Fortunately, I didn’t follow the experience", "I thought I entered QQ music", "It’s cumbersome and I always make mistakes", "Change the soup without changing the medicine" …

Netease Cloud Music showed sincerity, but not all users bought it. To sum up, the official propaganda is just a slogan, which even destroys the experience of some users. At the same time, the advertisement does not seem to have a "-1 point". Many users will suddenly pop up advertisements on the homepage of the song when they feedback.

On the other side of the story, we are asking for higher prices to increase Tencent music, and we have not fully figured out how to persuade users to pay for the increased expenses.

In the fourth quarter of 2023, although the year-on-year growth rate of online music service revenue of Tencent Music rebounded, there was still a significant gap compared with 47.6% in the second quarter of last year.

With the extension of this idea, the profitability of Tencent Music is rising, and it is not all due to online music.

According to the financial report, in 2023, the operating cost of Tencent Music decreased by 8.2% year-on-year, and the total operating expenses decreased by 9.7% year-on-year, among which the sales and marketing expenses continued to drop by 21.6% year-on-year.

No matter how well the payment habits are cultivated, the price increase will still provoke the most sensitive nerves of users. On the other hand, although it is the present situation and will be the long-term trend in the future that the number of young people who spend cautiously and flock to the low-price belt increases, what they value is the low price with quality and value.

In other words, it is not a long-term solution to innovate at low prices and increase prices and income. The real competition between the two companies returning to music is to improve the user experience and service quality on the basis of continuously enriching the basic resource of copyright and build their own core competitiveness.

Both Tencent Music and Netease Cloud Music need continuous thinking and exploration on how to be practical and excellent. While the blade continues to move inward, the two companies must also be alert to market encroachment from the outside.

According to the 2023bilibili Music Ecology Report, in 2023, more than 152 million people watched music videos in bilibili, and the total number of broadcasts exceeded 57.3 billion times. In 2023, the number of video contributors to bilibili music scene doubled, and the total number of submissions soared by 189% year-on-year; In the whole year, the big coffee musician ×UP main cross-border planning exceeded 100 times, and the live music activities cooperated over 1100 times; More than 1,500 global star singers have settled in bilibili, and nearly 30,000 new MV songs have been launched.

On the other hand, according to QuestMobile’s data, ByteDance’s "Soda Music" is the fastest growing digital music product in 2023, with a monthly activity of 40 million in the third quarter, an increase of 400%. In response, before the press release, the APP has captured more than 30 million downloads on iOS, occupying the TOP1 of the AppStore music free app list.

Regarding the repeatedly mentioned AI, we can easily feel the determination and persistence of the two companies from the financial report.

The problem is that from the current reality, neither the embracing logic of Tencent Music’s enhanced interactive experience nor Netease Cloud Music’s playing from the ecological advantages of the community has aroused much splash at the user end.

Things change, rivers and lakes float and sink.

For Tencent Music and Netease Cloud Music, music can’t completely act as an antidote to anxiety for the time being. And how far it will go to embrace AI is full of unknowns and possibilities.

Author: Guo Mei Jin Xiahui

The historical documentary "Forbidden City" takes the Forbidden City as the clue and the change as the breakthrough point. Through 12 chapters, it tells the important historical events in the 600-year history of Ming and Qing Dynasties, summarizes the gains and losses in historical development, and presents the valuable wisdom of the Chinese nation. It not only emphasizes the integrity of the Chinese nation, but also shows the characteristics of the Chinese nation different from other civilizations, leading the audience to inquire about the vicissitudes of history and pursue the cultural roots.

The documentary "Forbidden City" stands in the perspective of great history, jumping out of the red wall and green tiles to tell the historical situation related to the "Forbidden City". For example, through the comparison of Chinese and foreign civilizations, the characteristics of the Chinese nation can be expressed. The eighth episode of "The Prosperous Age" tells the story of the British envoy Magalny’s visit to China, emphasizing the mutual gifts from China and Britain-Jade Ruyi and Mauser Gun, and pointing out that "Gun and Ruyi represent their respective cultural positions" to illustrate the potential strength and etiquette civilization of the Chinese nation. For example, through the comparison of Chinese and foreign civilizations in the changing situation, we can sum up the historical lessons of the Chinese nation. The sixth episode "Afterglow" introduces the change of silver shortage caused by the exhaustion of silver mines in various countries, and points out that European countries established a rudimentary modern monetary system and financial system due to silver shortage, while the Ming Dynasty experienced economic recession due to silver shortage. This proves the serious harm of arrogance and conservative thinking and summarizes the painful historical lessons.

"As a historical documentary, how to guide the audience to fully, deeply and clearly understand history, respect history, form a sense of history, and drive contemporary people to pursue and inquire about history is a crucial creative proposition." The Forbidden City adopts a popular way to express the charm of Chinese culture. Among them, the most representative is the ingenious combination of cultural relics and history, and the wonderful contrast between historical stories and theme songs. The film is good at seeing the big from the small and showing the macro history through the details of cultural relics. For example, the second episode "Inheritance" uses the horses in Li Gonglin’s "Pasturing in Wei Yan", a cultural relic of the Palace Museum, to show the characteristics of martial arts in the early Ming Dynasty. At the same time, the film also makes the characters in the picture scroll move through modern technology. For example, the first episode of "The King" makes the ancients in "The Emperor Accumulates Victory" walk, and with passionate music and simulated street noise, it shows the bustling street scene in history. This artistic treatment obviously touched the audience, and some netizens pointed out the details of men wearing pink clothes in the picture scroll in the barrage, indicating that the expression of the dynamic picture scroll aroused the audience’s interest and concern about the living customs of the Ming Dynasty. As Wu Zhiyong, the general director of the film, said, "Cultural relics are evidence, not for display". The previous documentaries on the theme of the Forbidden City mentioned cultural relics, which seemed to show the manufacturing process or artistic value of cultural relics themselves, rather than introducing related historical stories. For example, the seventh episode of the Forbidden City, Painting and Calligraphy in the Forbidden City, introduces the creation and preservation of paintings and calligraphy.Instead of focusing on the objective world revealed by the contents of calligraphy and painting. It can be seen that the Forbidden City shows the Chinese civilization more vividly and strengthens the audience’s perceptual knowledge of the Chinese nation through the historical information carried by cultural relics.

In recent years, the number of documentaries on the theme of the Forbidden City is quite large, which can be roughly divided into three categories: grand theme category, micro theme category and specific characters category. Among them, The Forbidden City (2005) is narrated based on several grand themes, from the macro perspectives of architectural art, use function, collection of cultural relics and the evolution process from the palace to the museum, showing all aspects of palace architecture, precious cultural relics, fate of characters and palace life, and emphasizing the value of the Forbidden City as a common historical and cultural heritage of mankind. Since then, When the Louvre meets the Forbidden City (2010) and The Forbidden City 100 (2012) have been narrated around micro-themes: the former deduces the art history of the East and the West in different time and space backgrounds, and emphasizes the valuable value of the exchange between Chinese and Western civilizations; The latter, based on the practical value of the Forbidden City building, expresses the aesthetic value and cultural connotation of the palace building with creative commentary and images in the form of micro-documentary. I am repairing cultural relics in the Forbidden City (2016), New Things in the Forbidden City (2017) and I am in the Forbidden City for 600 years (2020) record the daily work of cultural relics workers in the Forbidden City. They all focus on the stories of cultural relics protectors, which not only show the spirit of craftsmen, but also show the understanding of cultural relics by cultural relics restorers-the spirit of utensils that carry the Tao with things.

Looking at the documentaries on the theme of the Forbidden City since this century, we can find that its development vein presents the following two important characteristics, that is, not only its vision has undergone a "macro-micro-macro" evolution, but its expression mode is getting younger and younger. Among them, the change of vision is from the broad perspective at the beginning, to the interpretation of specific aesthetic values and cultural connotations, to the personal perspective of cultural relics protectors, and finally, to the grand perspective of the Chinese nation. The trend of younger expression is particularly obvious in the Forbidden City 100, I am repairing cultural relics in the Forbidden City and the Forbidden City. "Forbidden City 100" is a micro-documentary with a single episode of no more than six minutes, which meets the viewing needs of young people in a fast-paced society; The dedicated spirit of the elderly restorer and the youthful vitality of his disciples in "I am repairing cultural relics in the Forbidden City" have aroused the resonance of many young audiences; The theme song at the end of the Forbidden City has greatly expanded the audience by virtue of the singer’s social influence and the genre with both ancient meaning and popular elements.

The emergence of these two characteristics is related to the change of social environment. First of all, the rapid development of social economy has given birth to multiple values and the evolution of "macro-micro" vision. At present, the rapid development of world economy and technology requires us to re-examine and establish the spirit and identity of the Chinese nation, which has given birth to the transformation of "micro-macro" vision. Secondly, the ever-changing consumer society has also widened the differences in viewing habits between young people and middle-aged and elderly people. Documentary creators need to attract young audiences with younger expressions to further realize the social value of documentaries.

Looking back on the development of documentaries on the theme of the Forbidden City, we can see that people’s understanding of Chinese civilization is also deepening: from the overall grand impression to the specific artistic value, aesthetic value and cultural concept, to the craftsman spirit and utensils spirit of cultural relics protectors, to the survival wisdom of the Chinese nation shown in The Forbidden City. This cognitive process also reflects the mental outlook and value orientation of the Chinese nation in different historical stages. For example, "Forbidden City" no longer only shows the interior of the Chinese nation, but focuses on the history of the Chinese nation in a global perspective, and lets the audience see the vicissitudes and splendor of Chinese culture with the help of younger expressions.

Specially published by Shanghai Literature and Art Review Special Fund

Source: Jiefang Daily