Promote consumption, what are the highlights this year？

"It’s too hot! There are more than 300 tables in the restaurant, "Flower viewing lanterns, solve riddles on the lanterns, and crowds of people everywhere" … It continued the "good start" of consumption during the Spring Festival holiday. During the Lantern Festival this year, consumption scenes such as catering, tourism and culture in many places across the country continued to be hot.

In 2022, the domestic consumer market remained basically stable with the implementation of a package of policies to stabilize the economy and successive measures. At present, with the epidemic prevention and control entering a new stage, the potential and vitality of consumption recovery continue to be released.

Looking back last year, what characteristics did the consumer market present? Based on this year, how to further promote consumption? At the press conference held by the State Council Press Office a few days ago, the relevant person in charge of the Ministry of Commerce introduced the relevant situation.

The consumer market remained basically stable last year.

"In the past year, the CPC Central Committee and the State Council issued a package of policies and measures to stabilize the economy in a timely manner. In this package of policies, consumption promotion has always been an important part. " Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said.

-focus on key points and continue to boost bulk consumption. "We usually refer to cars, home appliances, restaurants and homes as’ four donkey kong’, and these four categories account for about a quarter of the total amount of society." Xu Xingfeng introduced that last year, the state introduced policies to invigorate automobile circulation and expand automobile consumption. Driven by the policy, the national automobile sales stopped falling and rebounded in the second half of last year, with a year-on-year increase of 10.7%. Among the new car sales, the proportion of new energy vehicles increased from 1/8 in 2021 to 1/4 in 2022. At the same time, the Ministry of Commerce, together with relevant departments, actively promoted the consumption of smart home appliances and green building the countryside, and introduced targeted support policies to boost the recovery and development of catering consumption, which achieved certain results.

-Grasp innovation, and new formats will stimulate consumption vitality. Guo Tingting, Vice Minister of Commerce, said that in 2022, the development trend of new consumption was good, and the online retail sales of physical goods increased by 6.2%, accounting for 27.2% of the total social output. In the new consumption format, live e-commerce performed brilliantly, and the cumulative number of live broadcasts, cumulative number of viewers, number of live products and number of active anchors all increased exponentially compared with 2021.

-grasping the carrier and constantly optimizing the consumption environment. Accelerate the cultivation and construction of international consumption center cities; Hold the first international consumer center city forum; Popularize the first batch of 14 typical experiences and practices in four aspects; Implement the three-year action of county-level commercial construction … Last year, driven by a series of policies to promote urban and rural consumption, the proportion of retail sales of consumer goods in counties and townships in the total social zero increased steadily, helping the consumer market to remain basically stable.

Give play to the pulling role of automobile consumption

Issuing automobile coupons, extending subsidies for replacement of new energy vehicles, and improving the layout of infrastructure construction for charging and replacing electricity … Around promoting automobile consumption, many new policies have been launched in many places across the country recently, which has aroused widespread concern.

According to reports, automobile consumption has always accounted for 10% of the total social zero. According to the data, in 2022, the annual sales volume of new cars in China was 26.864 million, a year-on-year increase of 2.1%, ranking first in the world for 14 consecutive years. "Since automobile consumption is the first of the’ four donkey kong’, policy support is consistent." Xu Xingfeng said that this year, the Ministry of Commerce will continue to work with relevant departments to take multiple measures, focus on the whole industrial chain, highlight key points, and continue to stabilize and expand automobile consumption.

On the one hand, stabilize the consumption of new cars. This year, we will continue to promote the transformation of automobile consumption from purchase management to use management. At the same time, various forms of automobile consumption promotion activities will be carried out to stabilize the increment of new car consumption.

On the other hand, support the consumption of new energy vehicles. Guide all localities to further optimize the use environment of new energy vehicles in terms of licenses, charging, and traffic, so that consumers have no worries about using them.

In addition, continue to expand the circulation of used cars. Accelerate the construction and improvement of a national second-hand car information inquiry platform, and revise the Measures for the Administration of Second-hand Car Circulation to make vehicle information more transparent. Smooth car scrapping update. Revise and improve the management regulations on motor vehicle scrapping, improve the recycling system of scrapped motor vehicles, encourage qualified places to carry out automobile trade-in and promote automobile recycling consumption.

"We will keep automobile consumption in a good environment through policy incentives and measures, so as to play its role in pulling and driving the whole consumption." Xu Xingfeng said.

Stimulate market vitality and promote consumption growth

Watching movies, shopping, traveling … Spring Festival in the Year of the Rabbit, the domestic consumer market is full of excitement. Data show that during the Spring Festival this year, the sales of key retail and catering enterprises nationwide increased by 6.8% compared with the same period of last year.

A few days ago, the the State Council executive meeting called for efforts to expand consumption. We will promote the comprehensive implementation of mass consumption policies such as helping life service enterprises and individual industrial and commercial households to bail out and promoting automobiles. Organize a variety of consumption promotion activities to accelerate the recovery of contact consumption.

Xu Xingfeng said that this year, while continuing to implement the policies that have been introduced, we will promote the introduction of a number of new policies according to the new situation and focus on key areas to maximize the effectiveness of the policies.

At the same time, continue to plan key activities to stimulate market vitality. A few days ago, 2023 "Time-honored Carnival" and "Enjoy Shandong Consumption Year" were launched in Qingdao, Shandong. This is not only an important part of the national Spring Festival consumption season, but also one of the important consumption promotion activities this year. "We have established this year as the’ 2023 consumption boosting year’, taking this as the main line and coordinating the national consumption promotion activities." Xu Xingfeng said. From the "2023 National Online New Year Festival" during the Spring Festival holiday to special events such as "Time-honored Carnival" and "Chinese Cuisine Fair", a series of consumption promotion activities will continue to create a strong consumption atmosphere and ignite residents’ consumption enthusiasm.

Xu Xingfeng said that the platform carrier will continue to be optimized this year. Deepen the construction of an international consumer center city, expand the protection role of smart shops and smart business districts, further enhance the convenience of life brought by the 15-minute convenience life circle, and increase quality supply through multiple channels. At the same time, strengthen the construction of county commerce to better meet the needs of the people for a better life. (Reporter Liao Ruiling)