Explosions cost-effective Changan Auchan sold 5.19-6.49 million
December 27th, "My European Style MPV" & mdash; — Changan Auchan officially went public. A "Happy Family Year with 7 Pleasures" swept through seven cities of Kunming, Nanjing, Wuhan, Xi ‘an, Jinan, Zhengzhou and Shijiazhuang. Hundreds of new and old customers from Chang ‘an all over the country gathered together to have a cool party and witnessed Auchan’s listing.
The new Changan Auchan lived up to expectations, equipped with a 1.5L engine and four models. The official announcement of the guide price was only 51,900-64,900 yuan, and the "conscience price" of the whole department shocked the audience. As a household MPV tailored for "big family", Changan Auchan will surely achieve a new generation of "national cost-effective MPV" by virtue of its three benchmark advantages of fashion, quietness and safety, and open a new generation of small household MPVs, bringing value and pragmatic intimate choices to family consumers.
Speech by Mr. Zhu Huarong, President of Changan Automobile.
European fashion: super "stylish" national MPV
(Super national MPV: more fashionable and more exquisite)
In the MPV market, family consumers can be described as "faceless and unhappy", but Changan Auchan just happens to be "faceless". Relying on the global R&D system of Changan Automobile, Changan Auchan condensed the new inspiration of Turin Design Center in Italy, refined the super European design language, and its appearance of "high quality and high value" can be called a rookie at the same level. Changan Auchan is equipped with a brand-new golden scale model, with a European-style horizontal front face, and integrates the appearance of integrated window movement, which not only deeply interprets the combination of rigidity and flexibility of European trends, but also makes a "face" and a "shape" more memorable.
Changan Auchan can withstand every detail of appearance and interior, and also redefine the quality standard of small household MPV. Through the extensive use of high-precision welding technology and piano baking paint technology, Changan Auchan has a high quality and exquisite feeling, which can be called the "fashion quality model" of small household MPV.
In terms of interior, Changan Auchan also demonstrated the "passenger quality". It is not only equipped with a suspended "U" interior design, a 360-degree integrated cockpit and other sedan designs; The entertainment system integrated with the instrument panel is unique in the field of home MPV, and the new Changan Auchan will explain the aesthetics of quality life to consumers.
Quiet and comfortable: high "quality" national MPV
(High National MPV: The quieter and more intimate)
The appearance of Changan Auchan will make the era of MPV "full of noise and resonance during driving" a thing of the past. In order to create a more "quiet" and intimate family MPV life, Changan Auchan broke through the shackles and subverted the past — — "Library-level quiet technology" and invited Pang Jian Bosch, a well-known expert in the international NVH industry, to lead the team to grind it carefully. During the research and development period, Changan Auchan adopted the passenger standard, and carried out rigorous tests on more than 50 design and process points in four aspects, such as body design, engine ride comfort, application of new sound insulation materials and suspension design. Through more than 20 technical upgrades and optimizations of wind noise NVH, Changan Auchan’s idle NVH mute test reached an excellent level of only 39 decibels, which was quiet, comfortable and endless, and made family consumers enjoy the quiet space like a mid-to high-class car. From then on, ". At the same time, Changan Auchan is quiet and comfortable beyond "riding", and will surely lead the home MPV to set off a comfortable upgrade trend.
Safe and intimate: super "reliable" national MPV
(Super reliable national MPV: super safe and super secure)
Changan Auchan is equipped with strict and comprehensive security, which will guarantee every link of the whole family’s travel and is a trustworthy home MPV product. In order to build a "King Kong Body", Changan Auchan invited Dr. Zhao Hui, an expert of Thousand Talents Program, as the chief designer of safety performance. Auchan adopts high-strength and light-weight design for the whole car, and the high-strength steel plate of the car body is used more than 65%, and the front, rear, side and top of the car body structure are strengthened in all directions to ensure impeccable safety.
At the same time, Changan Auchan is equipped with a five-star "eight-in-one" safety system, which integrates ABS (anti-lock braking system), EBD (electronic braking force distribution system), TCS (traction control), ESP (body electronic stability system), HBA (hydraulic emergency braking assist), HBB (hydraulic braking assist), HHC (ramp assist) and 270-degree body radar.
Changan Auchan pays attention to the health and safety of every family member. The whole car adopts car-grade environmentally-friendly low VOC materials, and the environmental protection level fully meets the car standards, fully meets the national requirements for air quality evaluation in passenger cars, and allows families to ride with confidence.
As a benchmark for home MPV, Changan Auchan enjoys extraordinary competitiveness — — Price competitiveness, quality competitiveness and configuration competitiveness will surely become the best choice for short-distance travel and entertainment gathering of large families in China, and will lead the home MPV market to a new realm. At the same time, as the first home 7-seat MPV of Changan Automobile, it will also take Changan Automobile’s development in the MPV field to a new level.