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　　On April 25th, 2015, an earthquake struck Nepal, and the helicopter of Luhang flew over the Himalayas to participate in the rescue, which passed on the friendship of the people of China to the people of Nepal. The picture shows the delivery of materials in the earthquake zone in Nepal. Fu Lei/photo

　　How low is the ultra-low altitude? Some people say that it is "the height of a tree".

　　Downward, there are tanks and armored vehicles on the ground, and upward, there are fixed-wing aircraft and missiles. Only the gap of "the height of a tree" was left to the Army Aviation.

　　In 1986, in the prelude to the "One Million Disarmament", China started to set up the Army Aviation Force. Today, the Chinese Army Air Force has gone through 30 years. In the past 30 years, this newly established new combat arm of the army has gradually become one of the backbone forces of the Chinese army to realize nonlinear three-dimensional mobile operations from scratch, from small to large, from weak to strong.

　　Today, 30 years later, when China’s army is once again opening the curtain of reform, people can’t help asking: Can we win at the height of a tree?

　　30 years of hardship and burden

　　In 1986, when the China People’s Liberation Army announced the formation of the Army Aviation Force, our international counterparts had already left us too far.

　　In 1939, the world’s first practical helicopter was successfully tested and began to be widely used in the military field. On the Vietnam battlefield after World War II, helicopters have become the main battle equipment of the US Army. The US military has invested more than 10 types of helicopters on the battlefield in Vietnam, covering armed attacks, aerial reconnaissance, and support transportation, with a total of more than 400 helicopters, which can achieve tactical coordination between helicopters and combat classes.

　　Today, the number of US military helicopters in active service is close to 7,000. According to the public data in 2015, the number of active helicopters in the Russian army exceeds 2,000, and it has the largest helicopter model in the world: Mi-26 heavy helicopter. This helicopter once showed strong air support ability in the rescue of Wenchuan earthquake in Sichuan.

　　In the China Army in 1986, the number of our helicopters was 79. And basically imported from abroad, the model is complex. China is so big that it is almost impossible to build a complete helicopter.

　　In the 1980s, the new military revolution in the world rose quietly, and major innovations took place in military theory, military system, weapons and equipment and war forms. China’s Luhang took off in the wave of military reform in the world.

　　In order to solve the urgent need for equipment, the Army Aviation Force introduced armed helicopters and transport helicopters from France and Russia successively, and on this basis began the road of independent innovation of "equipping one generation, developing one generation, pre-researching one generation and exploring one generation".

　　In 1985, Deng Xiaoping, then chairman of the Central Military Commission, announced to the world that he would disarm 1 million people. It was against this background that the Central Military Commission decided to set up the Army Air Force the following year.

　　A paper order came down, and Colonel Xing Xigui, the head of a transport regiment of the Air Force, changed his blue air force trousers and became a head of the Army Air Force. He took several backbones from the Air Force, borrowed 10 bungalows from neighboring troops, and inserted the flag of Luhang: "This is the regimental headquarters!" There is no night flight facility on the ground, so the ground crew painted the lantern in red, yellow and green with paint to guide the helicopter to fly at night instead of the runway light. Every night flight, the ground crew will drive a truck and put lanterns along the way.

　　At the Luhang Training Base in Shanxi, more than a dozen sheepfolds were converted into offices, and even the tap water was not installed, pilot training and enrollment began. In the morning, I washed my face and brushed my teeth, and colonel and senior colonel lined up to fetch water. Someone summed up a few jingles: "A few rooms are lonely, there is no camp gate and no road, entertainment depends on walking, 10 officers and men live together, and all sleep in bunk beds."

　　In the past 30 years, almost every development of the Chinese Army Aviation has been "the most beautiful retrograde".

　　In 1999, in order to deepen the reform of national defense and the army and accelerate the transformation of the army, the whole army was reduced by 500 thousand again, and the number of military academies was reduced from 100 to 80. At the same time, the Central Military Commission decided to set up the Army Aviation Academy, which is the only comprehensive college newly built in this disarmament process.

　　In 2003, the whole army reduced 200,000 posts again, and the General Staff Aviation Bureau was officially renamed as the General Staff Aviation Department, which changed from performing the functions of the leading organ of the army to performing the functions of the second department of the General Staff Department, and added technical support and scientific research flight test institutions such as the Military Agency and the Flight Test Brigade.

　　In July 2013, the Central Military Commission defined the main tasks of the military reform from 2013 to 2015. Under the condition of further optimizing the military structure, the Army Aviation once again increased its posts. It is also these four landmark "retrogrades" that the Chinese Army Air Force took off with a heavy load.

　　The first 30 years.

　　An armed helicopter violently shook and landed in a paddy field in the countryside of southeast Jiangxi from the air of 1800 meters, riding on the ridge impartially. Test pilots Zhang Zhiqiang and Zhang Yunlei got out of danger, lit a cigarette for each other and waited quietly for the rescue team.

　　Few people know that this forced landing of paddy fields in 2007 has well preserved China’s first special armed helicopter — — The prototype and test data of Wuzhi-10. Five years later, China’s first dedicated armed helicopter was born.

　　On the day of installation, a number of aviation equipment experts were in tears at the scene. They all remember that at the critical moment when the introduction of the engine of the Zhi-10 helicopter gunship was blocked and the development of the whole helicopter was in a dilemma, Luhang made a decisive decision to rely on domestic independent design and finalize the design, successfully organized and completed the engine development with independent intellectual property rights, overcame the technical difficulties of the whole helicopter weight reduction optimization, broke the foreign blockade in two years and achieved a great victory of self-reliance.

　　At the same time, Luhang began to explore ways to improve and tap the potential of active equipment on the "Zhi-9" platform, and implemented three major improvements, which met the operational needs of armed helicopters in different historical periods of Luhang and provided a solid foundation for the transformation of Luhang from auxiliary support force to main battle assault force.

　　In the past 30 years, the Chinese Army Air Force has not only equipped domestic special armed helicopters, but also trained a large number of aviation pilots, which are close to the world-class in flight technology and level.

　　In order to "make up lessons" and shorten the gap as soon as possible, the army aviation has made full use of its horsepower. In 17 years, the training base has trained nearly 3,000 qualified aviation pilots, the flight training time has increased fourfold, and the number of trainees has soared tenfold. Therefore, it has to adopt the training mode of "three shifts" and "multi-point and multi-purpose in one field".

　　At most, the cookhouse squad has to cook 8 meals a day and carry them to the airport to ensure that teachers and students eat and then fly. The coach helicopter "Zhi-11" produced by China itself was directly installed in the army after it was manufactured, and it was taught while flying. The coaching staff didn’t have enough crew members, so they put the female soldiers on the ground and took on the task of maintaining the helicopter with the male soldiers.

　　China’s army aviation, which is catching up slowly and developing at a high speed, has undergone earth-shaking changes. In 2008, the Wenchuan earthquake rescue came to a critical moment. At that time, Cai Yougu, the head of a certain aviation regiment, took a single hovering way to connect several wounded people trapped in desperate situations to helicopters. The air corridor opened by Luhang has rekindled the hope of life for many affected people. To this end, Luhang also paid the price of his life, and Qiu Guanghua’s crew died heroically.

　　In recent years, the manned spaceflight project has given China Luhang a try. On the prairie of Siziwangqi, Inner Mongolia, the search and rescue helicopter is always the first to land next to the Shenzhou spacecraft, and send the most timely help to the heroes returning from outer space.

　　Over the past 30 years, the Army Air Force has formed a series of helicopter types, such as transportation, armed forces and service support, which are active in the ultra-low altitude of "the height of a tree" and play an increasingly important role in the army’s combat sequence.

　　"Write the poem in the blue sky and pin your figure on the white clouds." This is a poem written by Xing Shuhua, the first female pilot of Lu Hang. Today, the first batch of five female helicopter gunship pilots have been tempered by wind and rain for more than a year, and their wings have gradually grown and formed combat effectiveness.

　　30 years of innovation leap

　　In May 2014, northern Jiangxi. A helicopter stopped in the air and fell like an iron weight.

　　In more than 10 seconds from the height of 200 meters to the landing of the helicopter, the pilot pulled up the joystick weighing more than 100 kilograms with his hands to control the helicopter to rotate and land.

　　This is not an accident, but a 15-day first flight special course training for the Army Air Force. The training courses include difficult special situations such as engine stopping in the air and tail rotor failure, aiming at improving the pilot’s special situation handling ability and the battlefield survivability of Army helicopters. Participating in the training are a variety of active models such as domestic new main battle equipment Zhi-10 and light teaching equipment Zhi-11.

　　In recent years, the Army Air Force has always insisted on proceeding from actual combat needs, keeping a close eye on combat tasks and opponents, insisting on how to build troops and how to train soldiers, and developing and training what is needed in combat. It has successively organized activities such as training for aviation captains, pilot training for tactical research and training, and training for tactical application of new weapons and new ammunition, and creatively organized world-wide special training courses such as helicopter single-engine parking, taxi landing, double-engine parking, rotation landing and tail rotor failure landing, actively responding to the new situation of changing combat style and upgrading weapons and equipment, solving the problems of insufficient command level and low tactical training level of aviation units, effectively improving the core military capabilities of aviation units, and promoting the aviation units from fine flying to good fighting.

　　In terms of tactics, the Army Air Force studied and discussed the application theory of alpine plateau, sea, mountain, desert, urban warfare and night battle, and organized several inspection drills. In particular, in 2013, the Army Air Force organized a live-fire drill codenamed "Assault-2013", which was the first time that our army conducted a live-fire drill with the Army Air Force as the main assault force, and it was also the largest tactical research and discussion activity since the establishment of the Army Air Force.

　　"Assault-2013" mainly rehearsed six typical operations, such as fire cover, close fire support, special assault, wing-side aircraft landing, fire interception and leapfrog support, during the army aviation assault under the information conditions. The participating troops include land and air brigades and regiments from the former Jinan, Nanjing, Guangzhou and other military regions, as well as more than 3,000 naval and air force units, using more than 100 helicopters of various types and large-scale equipment such as multi-type ships, armor, artillery and fighters. The exercise verified a number of new tactical achievements, such as multi-aircraft side-by-side fire-gathering attack, and actually shot many types of test bombs. China’s first dedicated armed helicopter also launched an air-to-air missile for the first time and successfully intercepted low-altitude targets.

　　After 30 years’ unremitting efforts, the Army Air Force has also stepped out of a road of equipment progressive upgrading with adaptive modification, specialized development and serial development, forming a relatively rich series of air-to-ground and air-to-air weapons. The Army Air Force first solved the long-standing problem of "organic non-ammunition" of multiple aircraft types, and then independently developed a helicopter-specific air-to-ground missile. The guidance system expanded from a single wired system to multiple guidance methods. The equipped air-to-air missiles form a series in range and guidance mode, and the helicopter-borne rockets adopt various calibers and warheads, which have the ability to strike various targets.

　　In the past 30 years, the Army Aviation Force has successively completed the development and installation of domestic helicopters such as Zhi-9 series, Zhi-8 series, Zhi-11, Zhi-10 and Zhi-19, and basically built a main battle equipment system with second-generation equipment as the main body and third-generation equipment as the backbone; Overcome the difficulties in the development of multiple engines and initially break through the power bottleneck.

　　In the five years of "Twelfth Five-Year Plan" alone, the number of helicopters in Army Aviation is equivalent to the sum of the growth in the first 25 years of Army Aviation. When the curtain of military reform is once again opened, the Chinese army aviation will also usher in a new take-off.

The blind date stage in Kaifeng, Henan Province is on fire, and Wang Po is all over the network at once, helping many single boyfriends to solve the blind date problem and getting the support of a large number of people!

Every day, the blind date stage in Wang Po is crowded with people. Some people have been crouching for several days in order to get on the stage and end their single life.

But where there is fire, there is traffic. I heard that many anchors ran to the stage for blind date in order to rub the traffic! Just recently, a 24-year-old handsome guy encountered such a thing.

According to the man, I am 24 years old, and I am a chef. I stayed for 4 days and didn’t even eat lunch, just to grab the front row. It seems that this man is determined to get rid of single life, but he can’t get what he wants in the end!

It was finally the man’s turn to take the stage. A famous woman introduced herself as a catering industry, which happened to be so speculative! This time, Wang Po wanted to fix two people, but the audience broke such a sentence!

She’s the anchor! The audience has been shouting to let this woman step down. Is this really the anchor to rub traffic? But the woman waved her hand again and again on the stage and said that she really wasn’t!

Wang Po was shaking with fear when he walked. Wang Po was most afraid of such a thing. After all, he really did good deeds and didn’t want to be muddied by people who were rubbing traffic!

And many people really come to blind date, really want to hold hands with the right person and live together for a lifetime! If you are here to play, there is really no need to come!

Later, the handsome guy still stepped down hand in hand with the woman, thinking it would be a beautiful love, but I didn’t expect it to be a scam. The man said that after stepping down, the woman said that she was coming to traffic, and she was the anchor! (The picture below is suspected to be the chat record of the man and the female anchor)

Boy, the man’s heart broke into slag directly, and he waited for four days, and finally waited for such a result! You just say that anger is not irritating, and this requires men to go from here!

The handsome guy said: if you don’t come to find someone, then why waste other people’s opportunities? This is a complete delay!

Later, the woman also sent a video to apologize, saying that everyone might have misunderstood. Now she is looking for this man herself, but she can’t get in touch, hoping to give an explanation!

Many people think that since you are not really looking for someone, don’t waste your time and traffic. To waste other people’s kindness in vain will also ruin Wang Po’s career!

However, the anchor is also a person, as long as it is not a traffic, sincere blind date, I believe everyone must be very welcome. Just don’t have ulterior motives, after all, there are indeed many single boyfriends now!

Source | film and television monologue

Author | Pomegranate

In the picture, an ordinary old man and an ox are guarding the tomb, and they go to Qiu Lai in spring, where flowers bloom and fall.

He is Zhang Jueqian, the father of Zhang Renya, the guardian of the first party constitution. In order to entrust his son, he made up a story of "the son died outside" and hid the communist party Declaration in his son’s cenotaph, and guarded it for more than twenty years.

People guess whether he guards the treasure, but few people know that he guards his son and his faith.

In the unit "Guarding" of TV series "Ideal Shines on China", Zhang Jueqian’s ordinary and great life reappears in front of the audience.

Ideal Shines on China is an important theme creation to celebrate the 100th anniversary of the founding of the Communist Party of China (CPC). Unlike many TV series with grand propositions, the topic selection of Ideal Shines on China avoids familiar high-profile figures and is mostly unfamiliar faces of the audience.

This is the case with Guardian, and so is the fifty-fifth letter.

Recently, the film and television monologue interviewed two directors, Xiaoou Zhao and Zhao Xiaoxi, and reviewed this wonderful experience with them and looked forward to the new direction in the future.

Xiaoou Zhao and Zhao Xiaoxi are with the general director Dongyu Fu.

Of the 40 stories in Ideal Shines on China, Guardian and Fifty-fifth Letter are two units with slow rhythm and few conflicts.

The former is aimed at Zhang Renya and Zhang Jueqian, the father and son’s lifelong waiting and guarding, while the latter starts with the letters of Chen Yian and Li Zhiqiang, the husband and wife, showing the feelings of people who are dedicated to the revolution. Both stories are told, hitting the hearts of the audience in the spring breeze and rain.

In fact, this is also the effect pursued by the two directors.

On the topic selection, Dongyu Fu, the general director, gave the director great autonomy. After watching the whole prototype story, each director can submit five target topics, and finally pick out two of the five topics that are the most sparking and touching.

In this respect, the goals of Xiaoou Zhao and Zhao Xiaoxi are clear from beginning to end: text first, theme second, emotion first.

In Xiaoou Zhao’s view, theme creation is not a shackle for them, but a positive theme orientation. He hopes that there will be a breakthrough in the form of expression. "When a director shoots a work, the first thing he needs to look at is the perspective. From different angles, the story will show different styles. After reading 40 topics, we set a standard, that is, we hope that this story is good-looking and worthy of refinement. Because only by looking good can the audience understand what the story wants to express. "

Zhao Xiaoxi on the left and Xiaoou Zhao on the right chat with actor Lin Yongjian.

On this premise, Guardian and Fifty-fifth Letter came into the sight of Xiaoou Zhao and Zhao Xiaoxi.

Without a strong narrative style, these two topics are more in line with the China population’s "great voices are heard, elephants are invisible" and "like a cup of tea, it can make the audience taste slowly, and the taste will have stamina in the end. You will know the weight of the phrase’ Red China will definitely appear’ that the people in the play have been saying. " This is the goal that Xiaoou Zhao and Zhao Xiaoxi are eager to achieve.

But after the choice, the problem really came.

If the audience watched TV dramas like reading novels before, the impression of Ideal Shines on China is like a poem. Each episode is about 30 minutes long, with concise length and light weight, and tells a long or short story of the times.

Although the form is novel, it also brings a big problem to the two directors: how to tell a person’s decades in half an hour? How to make every minute of the play have enough information to output? How to make the plain story firmly grasp the audience’s sight?

"I think that the most important thing to tell a story that spans several decades is to firmly grasp the motives, motivations and goals of the characters, and try not to talk about the side details." In Zhao Xiaoxi’s view, the shorter the space, the stricter the requirements for narrative structure and logic.

Therefore, although there are regrets, trade-offs are essential.

In the first edition of the script, whether it is Guardian or Fifty-fifth Letter, the writers Chen Xuan and Hu Yating are full and true in the details of their lives. For example, the separation of Zhang Jueqian and his second son in Guarding, the villagers’ comments on Zhang Jueqian’s behavior, and the fifty-fifth letter in which Li Zhiqiang made a cot and clothes for his children, as well as the sacrificial Zhang, are all described in detail.

However, after comprehensive consideration, Xiaoou Zhao and Zhao Xiaoxi decided to reluctantly give up what one favours and delete some "branches and leaves". "Because" Ideal Shines on China "is not like a TV series, many relationships can be discussed, so we just need to tell a character or a story thoroughly."

The story can flow smoothly, but in terms of details, Xiaoou Zhao and Zhao Xiaoxi hope to give the audience enough detailed and thorough feelings.

"We chose the story before the founding of the People’s Republic of China. In fact, the shooting process is more complicated than modern drama." In Zhao Xiaoxi’s view, although there was more room to play before the founding of the People’s Republic of China, all kinds of historical details had higher requirements than modern dramas. "If the props and details of the era are wrong, it will be difficult for the audience to have a sense of substitution in that era."

Therefore, even a 25-minute short play, Xiaoou Zhao and Zhao Xiaoxi did no less research, data collection and on-the-spot investigation than a long TV play.

"When filming Guardian, I went to Zhang Renya Memorial Hall. It is not only to understand his life experience, but also to examine some details of that era. Including what kind of leaflets Zhang Jueqian saw at that time, I went to the historical materials museum to check a lot of samples for reference. What version of the communist party Declaration is buried under the tombstone, what kind of blood has just been obtained, and what it is like to dig out from the tomb, we must verify it. "

If the preparatory work for Guardian is a primary edition, then the preparatory work for Fifty-fifth Letter is an advanced edition.

What are the 55 letters of Chen Yian and Li Zhiqiang in the play? Has the handwriting changed? What were Chen Yian’s clothes like in different wars? How did it change before and after joining communist party? Although these shots are all a flash, the weight of history is on them, and Xiaoou Zhao and Zhao Xiaoxi dare not be careless.

In addition to verifying props, before filming "The Fifty-fifth Letter", Xiaoou Zhao and screenwriter Hu Yating also visited Chen Yian’s descendants in depth to learn about his life. "What kind of house does the mother live in, how did her mother bring him up, and what is the father in her mother’s mouth?"

Even the drama of Chen Huangming, the son of the opening credits, looking for the restorer Lao Yuan with old photos is a true story that he and the screenwriter learned in the investigation of collecting wind. Later, at the suggestion of Liang Zhenhua, the chief screenwriter, Xiaoou Zhao and Zhao Xiaoxi took this scene as a breakthrough point to connect the past with the present and look back on the past from the perspective of modern people.

This has also become a design widely praised by the audience. Compared with the story of Gao Dan, I just want to take a look at the story of my father’s son, which is ordinary but very substitutive.

In fact, this kind of treatment also contains some selfishness of Zhao Xiaoxi. For a long time in the past, he was partial to Yu Hua’s Living. The narrative that tells the story of an ordinary person’s life has touched him greatly. Therefore, he also hopes that through this opportunity, he will tell the sufferings and joys of ordinary people in that era.

This point is also shown in "Guardian". For example, when entrusted by his son, Zhang Jueqian’s first reaction was to care whether he was injured. Before sending my son away, I want to put four eggs on him; In the long wait year after year, the ox who accompanied him was only left with a bell …

　

"In fact, these two units are all about concretizing beliefs into emotions. Zhang Jueqian chose to guard the communist party Declaration because of the affection between father and son. Because of love, Li Zhiqiang and Chen Yian chose revolution and waiting in turbulent times. They all have human feelings before they can rely on their beliefs. "

Draw nutrients from the most solid soil, so that Guardian and Fifty-fifth Letter can stand firmly on the balance pole of documentary and drama. In this regard, Xiaoou Zhao and Zhao Xiaoxi feel gratified, but also very grateful for the support and help of the team behind them.

"It is a very happy thing that everyone can agree with a goal and then continue to contribute to it." Xiaoou Zhao and Zhao Xiaoxi always believe that the production of a good drama needs all the trust on the professional basis.

"Our screenwriters are very supportive of our changes, and they have also given us great help. For example, Hu Yating, the screenwriter of "The Fifty-fifth Letter". Her brushwork is exquisite, and her desk work is fully done. She has written many small details that have not been photographed in the play. We have held many creative meetings together and solved the problem bit by bit, and finally we presented such a work. "

Such a creative concept is also what Xiaoou Zhao and Zhao Xiaoxi long for. Therefore, they chose to reach a strategic cooperation with Hello Youth Media led by Liang Zhenhua, the chief screenwriter of Ideal Shines on China.

"After the cooperation of" Ideal Shines on China ",I am very happy to cooperate with companies with original ability and production ability, hoping to combine our advantages and create better works for everyone in the future."

This will be a win-win cooperation. Based on creation, all things can be born.

-　

Wenlv Changsha

A blessed spring

Spring is full of flowers everywhere.

Take a stroll in Martyrs Park and Moon Lake.

Climb to the top of flowers and linger between flowers and lakes.

Smell the flowers and listen to the birds.

Feel the gentle care of nature

When the wind comes, it’s better to chase flowers ~

Changsha Garden Ecological Park is blooming ~

Yumeiren, Xilincao, Ranunculus and Rhododendron are open for the second time.

Walk into the real Monet Garden

Who can refuse the feeling of spring ~

Xiaohongshu @ wo Xi ya ya

zi feng park profile

Rows of creepers covered the viaduct.

This is a romance that belongs to nature alone.

The Wizard of Oz Reality Edition Secret Land

Little Red Book @ Cousin Long Legs

There is an appointment in spring, and the flowers are not mistaken.

Haitang is brilliant, with clouds and snow piled up.

Yuehu Park all loves

The fatigue of the week has dissipated.

Xiaohongshu @ Mu Zi ~ Smile Rainbow

Does every school have a wisteria trellis like this?

Herun Garden Farm takes you back to your schooldays.

Chatting with memory at the foot of spring about school time.

Xiaohongshu Herun Garden

In an amusement park

You can see all the flowers that represent spring.

Changsha window of the world celebrates spring.

Who doesn’t rush here ~

Xiaohongshu Steel Li Dafa

Hang one’s head, look up, stop ……

This spring

Xiaobian takes you to unlock the new little red book popular flower chasing posture.

Let’s play something new.

@ Star Caroline

@ toothpaste Soda

Love the nipple of peach

It’s just across the garden

@ Taotao Pipiwan

Who said that taking flowers can only go to crowded places?

It’s also good to shoot downstairs!

Spring came to my downstairs during my lunch break.

Going downstairs is spring ~

Xiaohongshu @YANGY @ Leave me alone @ Everyday as usual @1 orange @ Brother Fei is the coolest.

Cut through thorns, flowers come in person

Let’s spend this spring.

Measure the fragrance of flowers with your feet.

Record the beauty of flowers with a lens

Right now.

If you shoot flowers, you will send flowers.

Only in the new year will there be "money to spend"

Open the little red book, search for [Changsha Flower Chasing Raiders], and enter the activity page to get practical contents such as the popular flower viewing places in Kaifu District and the recommendation of flower viewing seats with one click.

We also hope that you will share the beauty in front of the camera with Changsha citizens, take notes with the topic # Changsha Flower Chasing Raiders # Flowers all the way to see happiness and carve up 10 million exclusive traffic! There are also 100 customized spring chasing glasses and 220 tickets for Huahai waiting for you ~

Join the flower chasing team

Explore the footprints of spring together

Feel the most beautiful April of Kaifu!

Original title: "There are flowers in bloom, I will run to this spring date ~"

Read the original text

　　What is the painting style of the three giants of color TV "forcibly" in the same frame? The "blind box" lottery to bring goods is not awkward and a little happy? Xiao Ni and Yi Yi, two hosts, one is the bad COP and the other is the bad COP. What’s the matter with bargaining and cutting the boss’s nerves?

　　On the evening of June 7th, CCTV’s "Everyone Loves Made in China" brand helped Gome.A 3-hour live webcast created a sales volume of over 720 million, a cumulative viewing volume of over 60 million, and a topic reading volume of 380 million in Weibo.

　　The gratifying data is only one aspect. What’s more interesting is that the live content is constantly exploding, which can be said to be a "mudslide" with live goods!

　　"Explosion point" 1: The three giants of color TV love each other and kill each other "forcibly" in the same box.

　　Hisense, Skyworth and TCL, three famous brands in China color TV industry, account for more than 50% of the domestic market. For decades, the three giants fought hand to hand, and you chased me, which can be said to be the romance of the Three Kingdoms in Wei Shuwu.

　　Our program planning director, "Evil is born with courage": What will happen if these three families are put together at a table?

　　So there was this style of painting:

　　Hisense said: My laser tv represents the next generation of technology, which is eye-protecting, authentic and vivid in color. Even Van Gogh’s famous paintings can be confused with the real ones.

　　Skyworth said: My OLED TV is second to none, and it is most suitable for watching shopping programs. I can clearly see the red number.

　　TCL said: My TV is not only a TV, but also an intelligent robot. I don’t need hands for voice dialogue and film selection.

　　You see, everyone praises himself, and no one obeys anyone. However, when Wang Junzhou, president of Gome Retail, talked about the history of the rise of household appliances in China, the three giants shed tears at the same time, and sent out the same feeling: China’s household appliances enterprises were not easy, and they started to imitate from the 1980s. At that time, when we looked around, they were all dominated by European, American, Korean and Japanese brands.However, China’s household appliances people are not discouraged, and they are catching up bit by bit. Now, they have not only topped the world in terms of output and sales, but also stood in the forefront of the world in technology, and some technologies are still ahead of the world.

　　As the saying goes: the Big Three love each other and kill each other, and once they get together, they will forget their enmity.

　　"explosion point" 2: "blind box" brings a lot of joy.

　　Can there be a new way to play live with goods? On June 7th, during the live broadcast of "Everyone loves Made in China", our program planner came up with a coup: "blind box" with goods.

　　What is a "blind box" with goods? This link includes the boss’s all-in-one cooker, Jiuyang soymilk machine, Angel water purification system and Cobos sweeping robot. Just as the bosses of four enterprises prepared a set of self-boasting words, they were eager to try. Wait a minute, I have four cards here, and I have written four products. Whoever draws which card will bring the goods for that product.

　　The four bosses looked at each other: Why not follow the script?

　　A dramatic scene appeared — — In the process of drawing lots, it was a strange coincidence that all four people got their own products, and the four bosses secretly rejoiced: It was just to scare us.

　　The boss of Boss Electric Appliance was about to burst into tears. The host was quick-eyed and grabbed the card and exchanged it with the card in the hand of another boss next to him: Sorry boss, you can’t bring goods for yourself yet.

　　… …

　　An interesting delivery actually gave birth to the story of "civet cats for princes".

　　As the saying goes: the blind box is a strange move, and the ups and downs of the story depend on it.

　　"Burst point" 3: ruthless and ruthless, really bargaining.

　　The three-hour live broadcast sold 720 million, relying on real discounts. There is a tacit cooperation between "Wang Yidao", "Counting Nihao" and "Iraqi Ruthlessness".

　　Wang Junzhou, president of Gome Retail, is a veteran of the home appliance industry. This live broadcast can gather more than 10 BOSS delegations, which largely reflects the appeal of Wang Junzhou. Unexpectedly, an expected "Friends"-style warm-hearted drama turned into a "western" with pleasure and enmity.

　　In the white electricity link, the "old enemies" of Haier and Midea were manipulated by Wang Junzhou, causing sparks.

　　Haier took out the maternal and child refrigerator and washing and drying kit at the bottom of the closet, while Midea offered a wall-breaking machine and windless air conditioner with high cost performance. Although the products didn’t play hardball, in terms of price concessions, they still couldn’t stand the shock of Wang Junzhou and dived in succession.

　　Li Huagang, the chief experience officer and vice president of Haier Group, is also a veteran, but under the haggling price of his old friend Wang Junzhou, he even forced out a great discount on buying a casarte refrigerator to send the latest Huawei P40 mobile phone.

　　Wu Haiquan, president of Midea Group in China, also failed to recruit Wang Junzhou’s step by step. An air conditioner dropped 700 yuan and a sweeping robot was given 800 yuan.

　　Different from Wang Junzhou’s big talk, the hosts Nigmat and Yi Yi played a "double spring".

　　Xiao ni deserves to be the four-character brother of CCTV boys, and the goods are too stable! The business leaders were cut to the death by bargaining. Boss doesn’t give cheap? Turn your head and go! After lowering the price, it is necessary to "threaten" Boss— — "If it’s not the lowest price in the whole network, I’ll really go to your house and dismantle the water purifier" … …

　　Yiyi even gave everyone "grinding soybean milk" and "taking a group photo" to continue to strive for overweight benefits for the audience.

　　As the saying goes: hard and soft are applied without mercy, and the big brother is defeated. A live broadcast with both benefits and fun, and a gathering of "fireside night talk" have added many topics to CCTV’s "Everyone loves Made in China" brand boosting action. This is the beginning, and we will bring you more interesting and affordable programs.

　　Everyone loves to make it in China. Don’t you make it yet?

　　[car home Information] Recently, we learned that (|) will be pre-sold during the Chengdu Auto Show, which will open in late August, and will be officially listed during the Guangzhou Auto Show, which will open in November. The car is equipped with a 2.0T+48V motor, with a non-loaded body and an independent suspension.

　　The front face of BJ60 is a family-style design style. The five-hole grille is integrated with the LED light groups on both sides, supplemented by a lot of chrome decoration, but it still highlights the hard-core style. It is reported that it will be equipped with a welcome mode and intelligent interactive lights.

　　In terms of body size, the length, width and height of the car are 5040/1955/1925mm and the wheelbase is 2820mm, so it is positioned as a medium and large SUV. Viewed from the side, the new car is burly, which of course indicates that it has good interior space. In terms of tires, it is reported that AT tires will only appear on models with 18-inch wheels after listing in the future.

　　At the rear of the car, the design of BJ60 is simple and elegant, and a classic external spare tire will be used. It is worth mentioning that the taillights of the car are also full of details. After lighting up, it is the shape of traditional palace lanterns.

　　Inside the car, the overall style of the new car is biased towards luxury positioning. Leather, paint and chrome-plated decoration all bring a sense of high quality, and the full LCD instrument and large-size central control panel make it not fall behind in terms of technology configuration. In addition, there is a mountain pattern on the plaque in front of the co-pilot, which has a strong sense of ceremony.

　　In other comfort configuration, the driver’s seat is equipped with leg rest and seat memory function, the front seat is equipped with 12-way electric adjustment, heating, ventilation and massage function, and it has aviation headrest. The rear seats will also be equipped with ventilation, heating and massage functions. In addition, the car will also be equipped with 256 colors of optional ambient lights, front laminated glass and Yanfei Lishi brand 12 speakers +1 external amplifier sound system.

　　As for the power system, this car is equipped with a light mixing system consisting of a 2.0T engine and a +48V motor, with an 85L fuel tank and a 35L auxiliary fuel tank. The transmission system will be matched with an 8-speed automatic manual transmission, equipped with part-time 4wd system, which can electronically switch the modes of 2H, 4H and 4L. The ATS all-terrain system supports the choice of nine driving modes. In addition, the new car also uses a non-load-bearing body, and is equipped with three locks: front, middle and rear, in which the transfer case can amplify the torque by 2.54 times. (Text/car home Chen Hao)

　　In the industry environment where overspeed and stall occur frequently,It seems that it has always maintained its own rhythm.

　　On May 10th, the published financial report for the first quarter of 2023 showed that it delivered 52,584 new cars during the period, up 65.8% year-on-year; Realized revenue of 18.79 billion yuan, a year-on-year increase of 96.5%; Operating profit and890 million yuan and 1.41 billion yuan respectively, grossAbout 20.4%, reaching the "healthy" threshold set by Chairman and CEO Li Xiang.

　　Based on the market feedback in the first quarter, the second quarterThe guideline gives a new high, and the delivery of new cars is expected to reach 76,000-81,000, up 164.9%-182.4% year-on-year; The total income is expected to be 24.22 billion-25.86 billion yuan, up 177.4%-196.1% year-on-year; Annual grossThe goal remains at 20%. At the first quarter performance meeting held on the same day, the management of LI also showed full confidence in the company’s development rhythm. Strive to deliver 30,000 vehicles in June, release pure electric vehicles in the fourth quarter, not consider price reduction for the time being, and adjust production capacity according to demand, which are the key words of management.

　　Maintain the gross profit margin target of 20% for the whole year.

　　Among the total revenue of 18.79 billion yuan in the first quarter, LI’s vehicle sales revenue was about 18.33 billion yuan, up 96.9% year-on-year and 6.1% quarter-on-quarter.

　　Li Tie, CFO of LI, said at the performance meeting that the year-on-year increase in vehicle sales revenue was mainly due to the increase in vehicle delivery and the increase in the average selling price contributed by the ideal L series models; The month-on-month increase in this revenue was mainly due to the increase in vehicle delivery, and at the same time, some of the increase in delivery was offset by the decrease in average selling price caused by the difference in product mix between the two quarters.

Main performance indicators of LI in the first quarter of 2023 (Source: EnterpriseScreenshot)

　　On February 8th this year, LI officially released the first five-seat product ideal L7, and launched the third model L7 Air； after L7 Pro and L7 Max on the same day. In addition, the L8 Air, the third model of the six-seat SUV, was also launched simultaneously. According to the official price published by LI, the national unified retail prices of L7 Air, L7 Pro and L7 Max are 319,800 yuan, 339,800 yuan and 379,800 yuan respectively, which are 20,000 yuan lower than the retail prices of ideal L8 models.

　　On March 11th, Ideal L7 was delivered. According to the data released by LI, the ideal retail volume of L7 terminals in March was 8,009, and the delivery volume in April exceeded 10,000.

　　The delivery of vehicles with relatively lower prices has increased, and its impact has also been fed back to the Maori side. In the first quarter of 2023, LI’s gross profit was 3.83 billion yuan, up 77.0% year-on-year and 7.4% quarter-on-quarter; The gross profit margin of bicycles was 19.8%, which was lower than 20.0% in the fourth quarter of 2022.

　　Among many new brands, LI has been at the forefront in cost control. Although nearly 50 stores have been expanded or optimized in LI since late June, 2022, the sales, general and management expenses in LI in the first quarter were basically the same, which remained at the level of 1.6 billion yuan, about 1.65 billion yuan. As of April 30th, LI has 302 retail centers, 318 after-sales maintenance centers and authorized car body panel repair and painting centers all over the country. In the first quarter, its research and development expenses dropped to 1.85 billion yuan.

　　"Overall, we are very confident about the steady increase in gross profit margin." Li Tie said, "In the first quarter, the sales in Li ONE reduced the overall gross profit margin of vehicles in the quarter by 1.6%. We expect to complete all the sales in Li ONE in the first half of the year, so we can basically eliminate the impact of this part. Regarding the profit margin climbing of ideal L7 and Air models, we think there is still room for improvement. However, considering that there are other potential factors, we still maintain the goal of 20% gross profit margin for the whole year. "

　　Before entering the pure electricity market, stabilize the market share.

　　Once the news that LI will launch pure electric vehicles was exposed, it quickly seized the hot spot of public opinion.

　　In Li Xiang’s view, the ultimate goal of pure electric vehicles is to replace fuel vehicles on a large scale, just like extended-range vehicles; To achieve this goal, the safety and convenience of energy acquisition are the basic conditions.

　　In 2023, LI indicated that it will invest heavily in the construction of the overcharge network, and plans to build 300 high-speed charging stations before the end of the year, covering.Yangtze River Delta, Greater Bay Area, Chengdu and Chongqing, and expand the number of charging stations to 3,000 by the end of 2025, covering 90% of the country’s high-speed mileage and major cities in the first, second and third tiers.

　　"We will not pass these costs on to consumers, so we will also let users buy the most competitive products in the same level at a cheaper price through effective R&D and supply chain layout." At the press conference, Li Xiang said that the layout of pure electricity sector was decided by LI after long-term planning and research. Therefore, the company has made sufficient preparations in R&D and supply chain.

　　"Our core goal is to make high-voltage pure electric vehicles have prices similar to those of extended-range vehicles, and obtain gross profit margins similar to those of extended-range vehicles, which is the embodiment of our healthy operation. This is based on the research and development of models and the layout of the supply chain that we started a long time ago. "

　　According to him, the first all-electric vehicle in LI will be released in the fourth quarter of 2023, and then delivery will begin, keeping the release rhythm similar to the ideal L7, L8 and L9.

　　Before entering the field of pure electricity to divide cakes, LI put more energy into steadily increasing the market share. "Our core goal in the second quarter is to increase the market share of the NEV market above 200,000 yuan in the first quarter from 11% to 13%." However, Li Xiang bluntly said that there is no plan to reduce the price in LI at present. "When we make detailed long-term planning and pricing, we have set the price at the most competitive price in the corresponding price range according to the level and size of each model, and there will be problems when the price floats up and down. This is the fundamental reason why we have been very cautious in pricing and insist on long-term consideration. "

　　Judging from the ideal L7 and L8 vehicle segmentation strategy, the successive appearance of Air, Pro and Max models also differentiated the same product on the basis of overall price reduction, providing more choices at the consumer end.

Ideal L7 three models configuration difference (Source: enterprise official website screenshot)

　　Li Xiang said that with the test drive of the Air model to the store, the order volume has indeed increased significantly, and the ideal L7 and L8 Air models have brought about a 20% increase. "According to the first-tier, new first-tier and second-tier cities, the new first-tier cities have the highest sales growth rate at present, because for the SUV market of more than 300,000, the new first-tier cities have real consumption.. In the long run, third-and fourth-tier cities are also the focus of LI’s future expansion, with a view to gaining more market share in these regions. "

In the past 2022, it was not very friendly to the entire automobile market. Under the impact of multiple unfavorable factors such as chip shortage, repeated epidemics, geopolitics and rising raw material prices, the autobots in it are miserable.

Because of this, those brands that strive for progress steadily in adversity and stick to integrity are more worthy of recognition.

Recently, Geely Automobile released the 2022 annual report data. As can be seen from the annual report, a number of major financial data of Geely Automobile hit a record high, which is really very important for the current anxious automobile industry.

A number of major financial data hit record highs. What did Geely do right?

Although the automobile market in China experienced many severe challenges in 2022, Geely Automobile still achieved many financial targets for the whole year, and ended up with bright data.

According to the financial report data, Geely Automobile achieved a total sales volume of 1,432,988 vehicles in 2022, up 8% year-on-year; Operating income was 148 billion yuan, a year-on-year increase of 45.6%, a record high; The net profit of returning to the mother increased by 8.5% year-on-year to RMB 5.26 billion; The financial situation remained strong, and the total cash level rose by 20.4% to RMB 33.7 billion, a record high.

In a word, sales volume, revenue and profit have all achieved good growth, among which revenue and net profit have reached a record high. Although the data is bright, the support behind the data actually highlights the value.

So, what did Geely do right? It is very necessary to explore Geely Automobile in the past year.

First of all, the high-end strategy is quite effective.

In 2022, Geely Automobile’s bicycle sales revenue was 103,000 yuan, a year-on-year increase of 29.6%, and the average bicycle gross profit was 17,500 yuan, a year-on-year increase of 11.1%.

The increase of bicycle gross profit is mainly attributed to Geely’s cutting off the low-end vision series, which has completely reduced the proportion of entry-level products in the whole system. At the same time, the high-value products represented by "China Star" continue to drive Geely to achieve the goal of brand promotion and value promotion.

In 2022, the high-end series of "China Star" achieved a total sales volume of 252,787 vehicles, accounting for nearly 23% of Geely (including geometry) brands, with a maximum monthly sales volume of 30,000 vehicles and an average bicycle price of 150,000 yuan, which is quite excellent not only for Geely, but also for the entire China brand and even the joint venture brand.

In addition, Krypton and Krypton also played an important role in it. In 2022, the sales volume of Lectra was 180,127 vehicles. Among them, the flagship product Lingke 09 has entered the price band of 300,000 yuan, and the product premium ability continues to improve; The annual delivery of Krypton reached the target of 70,000 vehicles set at the beginning of the year, with an average price of 336,000 yuan, which provided an important support for the average sales price of Geely Automobile, including the already listed Krypton 009. At present, the average order amount reached 527,000 yuan, and buying a car can offset the quality and efficiency of the past five cars.

Secondly, technology feeds back the revenue.

In 2022, it achieved a total revenue of 1.66 billion, a year-on-year increase of 29.9%. Behind the data, it means that Geely, which used to buy and input technology in buy buy, has now begun to realize reverse output in technology.

Although in the annual report, the income from technology licensing is mainly attributed to Renault Korea, in fact, this is not Geely’s only source of technology export income.

For example, Geely Automobile exported a variety of products and engine technology to Proton Automobile to help it achieve sales growth. There is also Geely’s technical and management output to the smart brand, and the sharing of brands such as Geely SEA’s vast architecture and Jidu will further support Geely Automobile’s future profitability.

Finally, the product goes to sea.

In 2022, Geely’s export sales reached 198,242 vehicles, a year-on-year increase of 72.4%, higher than the industry’s growth rate of 56.7%.

An Conghui, Chairman of Geely Automobile Group, Executive Director of Geely Automobile Holdings Co., Ltd. and CEO of Extreme Smart Technology, said that the overseas markets of Geely brand are mainly in some underdeveloped countries; Lectra has successfully entered the markets of developed countries in Europe, with an export volume of 28,000 vehicles last year. In the fourth quarter of this year, Krypton brand will also enter the markets of developed countries in Europe, and by 2024, Krypton brand will also enter the American market.

It is worth mentioning that in 2023, Geely Automobile’s overall overseas business is continuously expanding. According to the latest export sales data in February, Geely Automobile’s export sales in that month reached 17,500 units, an increase of over 16% from the previous month and an increase of about 78% from the same period last year.

Be steady and far-reaching, and replace "price war" with "value war"

In 2023, the prospect of the auto market is still very complicated.

First of all, the global economy is facing outstanding uncertainties in geopolitical and macroeconomic development, such as the Russian-Ukrainian war, the development of trade between China, the United States and Europe, and the next development of the COVID-19 epidemic, which may affect various supply chains and the price trends of raw materials and energy; Secondly, the continuous inflationary pressure faced by consumers and enterprises, the subsequent interest rate hikes by central banks, and the more obvious slowdown in economic growth; Finally, semiconductor supply problems continue to lead to supply constraints.

Affected by the above factors, from the beginning of this year, some car companies took the lead in opening a price war in the field of new energy and extended the "price war" to the fuel car market.

"We don’t just follow the simple price war, we have to fight the value war, the after-sales service war, the quality war, the technical war and the moral war of the enterprise. Geely will definitely maintain its strategic strength, and products will give customers an advantage and a sense of value. "

In the financial report meeting, Gan Jiayu, CEO of Geely Automobile Group, gave a clear response to the recent price war spreading in the industry.

Gui Shengyue, chief executive officer and executive director of Geely Automobile Holdings Co., Ltd. also said: "Car companies have made huge price cuts in order to survive, but the more the price drops, the less investment in R&D, and the experience for car consumers is bound to drop sharply."

From their words, it is not difficult to see Geely’s attitude towards the increasingly fierce price war in the industry-not participating in the price war, but focusing on brand war, value war, technology war, service war and moral war, shaping a higher brand image and continuously creating value for users.

Of course, Geely has a reason to do so.

The strong financial situation is of course a reason that cannot be ignored. In 2022, Geely’s total cash level rose by 20.4% to RMB 33.7 billion, a record high; Operating cash flow increased by 4% year-on-year to 16 billion yuan. Adequate cash flow can support Geely Automobile’s R&D innovation in high-value and high-end. More importantly, it is enough for Geely to maintain a stable and sustainable pace of transformation and let the enterprise enter a virtuous circle.

In addition, the competitive product cost is also the key factor for Geely Automobile not to fight the price war.

In this regard, Yan Jiayue said: "The competition between enterprises is product competition, and the competition between products is cost competition. Geely focuses on building high-value products through its own technical capabilities and cost control advantages."

In addition, Jiangsu and Zhejiang, which are backed by the developed private economy, have also brought dividends to the entire automobile industry chain. Gan Jiayue further said: "As an automobile factory in the east, 70% or 80% of Geely’s supply chain is in Jiangsu and Zhejiang, and we can gain some product competitiveness through supply chain integration."

To put it bluntly, Geely has sufficient funds, plus the advantages in technology and product support. Therefore, Geely only fights "value wars" and does not fight "price wars".

Push 10 new cars to help achieve the sales target of 1.65 million vehicles.

For 2023, Geely Automobile predicts that it will continue to maintain a positive trend in fiscal year 2023.

Geely Group sets the annual sales target at 1.65 million vehicles, which is about 15% higher than the total sales in 2022. Among them, the sales volume of new energy vehicles has doubled. According to this calculation, the sales volume of new energy vehicles of Geely Automobile will be close to 660,000 this year, accounting for nearly 40% of the sales volume.

In such a complex and subtle market environment in 2023, the goal of Geely can be said to be quite challenging. To this end, Geely plans to launch 10 new cars to help achieve the annual sales target.

The first is the Geely brand. At present, the plug-in hybrid A-class SUV Galaxy L7 has been unveiled and will be delivered in the second quarter. The plug-in hybrid car Yinhe L6 will also be delivered in the third quarter; E8, the prototype of Galaxy Light, will be delivered in the fourth quarter.

In addition, in 2023, Geely will launch a new compact SUV——G426 (internal code), the new Geely Emgrand L Raytheon Hi·P and a new SUV, with its internal code FX12, presumably the Coupe version of Bo Yue L(FX11).

Secondly, the brand of Lexus, in addition to changing the existing products, will launch two brand-new models this year, the medium-sized SUV Lexus 08 and the plug-in hybrid medium and large cars, which are expected to be named Lexus 07.

Once again, it is the brand of Extreme Krypton. This year, two brand-new models will be launched, the Extreme Krypton X and the pure electric compact car. At present, the Extreme Krypton X has been unveiled or will be delivered in the middle of this year; The pure electric compact car is expected to debut in the fourth quarter.

Finally, the Ruilan brand Ruilan 7. It is reported that Ruilan 7 is based on Geely GRBC crystal architecture, equipped with a variety of powertrains, which can realize a variety of driving forms such as front drive, rear drive and four-wheel drive, and can complete a variety of high-order intelligent driving such as AVBS automatic valet replacement. The car will be listed in July.

In terms of intelligence, Geely will also continue to increase its intelligent self-research capabilities and launch the Galaxy N OS system. At the same time, Geely Automobile will launch a higher-level intelligent driving scheme (10V5R1L) on the basis of 6V5R, so as to enhance the ability of independent perception and intelligent decision-making, and solve the long tail problem of NOA navigation assistance.

Summary: In the complicated and changeable year of 2022, Geely Automobile not only grew steadily against the trend, but also broke through the bottleneck of annual sales of 1.3 million vehicles in the past three years and jumped to a new level. In 2023, Geely Automobile will continue to be steady and steady, accelerate the transformation of new energy and intelligent fields, and boost the Geely brand to a new highland.

Adhere to your own strategic goals, adhere to self-confidence in building cars, win by customization, and win by scientific and technological self-confidence and long-term doctrine. It can be predicted that in 2023, Geely will continue to make great strides and make breakthroughs, and lead the China brand to achieve a new leap.

　　CCTV News:Whether it’s work, daily life, or leisure and entertainment, people can see the scene of holding their mobile phones and brushing their heads.

　　According to the latest data from the National Bureau of Statistics,In the first half of the year, the cumulative usage traffic of China’s mobile Internet users reached 8.89 billion G, up 136.8% year-on-year. It is expected that it will exceed 10 billion G by the end of the year.. Statistics from the Ministry of Industry and Information Technology show that ChinaAmong the 1.17 billion mobile Internet users, the average access traffic per household was nearly 1.6g in June.It is more than four times that of the same period in 2015.

△ Figure/vision china

　　With the increasing correlation between mobile data traffic and life, traffic not only brings convenience to life, but also promotes the development of emerging industries, profoundly changes the social form and affects people’s daily life.　

　　How much traffic do you use every month?

　　China has fully stepped into the "flow society"

　　Nowadays, many people’s days start like this: calling a car to work online, paying for lunch delivery by mobile phone, communicating with social networks at any time, playing drama on their mobile phones after work, and video chatting with friends in the evening … …　Mobile payment, mobile entertainment and mobile office, data flow has become an important support of social information flow..　

△ The first multi-type "mobile payment" bus in China

　　Yu Jianing, director of the Economic Research Institute of the Ministry of Industry and Information Technology, said, "Traffic itself is data and information, but the content it carries also includes social value. China has fully entered ‘ Traffic society ’”。 According to statistics, in 2016, China’s mobile Internet users accessed 9.36 billion g, an increase of 8.48 billion g over 2012, with an average annual growth rate of 80.6%.　

　　The era of 10 billion G traffic has arrived, experts said.Flow economy is the performance of digital economy. Digitalization and digital technology are transforming life and all walks of life.. Online shopping, mobile phone ordering, mobile payment, etc. make mobile phones closely integrated with the real economy. As online payment companies enter overseas markets, people can gradually enjoy the convenience brought by offline payment of mobile phones when traveling abroad.

△Citizens are using unmanned express vehicles.

　　According to the 40th Statistical Report on Internet Development in China just released by China Internet Network Information Center, as of June this year,The number of netizens in China reached 751 million, and the number of mobile phone netizens reached 724 million.The proportion of mobile Internet access continues to increase. In the first half of the year, the number of users of various mobile phone applications continued to rise, among whichMobile phone take-out applications grew the fastest, with the number of users reaching 274 million, an increase of 41.4% compared with the end of 2016.;The number of mobile payment users reached 502 million.,463 million netizens use mobile phones to pay when they spend offline..　

△ Figure/vision china

　　"Sharing" the new format, the income of the top 100 Internet companies exceeded one trillion.

　　What leads to the arrival of the traffic era is not only the expansion of user scale, but also the development of new formats. More precisely, the relationship between the traffic era and the new format is mutually reinforcing. Since the second half of last year, the industry in bike-sharing has achieved rapid development.As of June this year, the number of users in bike-sharing has reached 106 million, accounting for 14.1% of the total netizens.The business coverage has penetrated from the first-tier cities such as Beishangguangshen and Shenzhen to the second, third and fourth-tier cities, and some bike-sharing brands have begun to go international.

　　Live broadcast, flash, maker, online car, bike-sharing, mobile phone takeaway … … These new occupations based on mobile Internet have opened up new space for industrial development.According to incomplete statistics, in 2016, the number of take-away riders registered in China’s take-away platform has exceeded 10 million..　

　　According to the list of "Top 100 Internet Enterprises in China" in 2017,In 2016, the total revenue of Internet business of the top 100 Internet companies reached 1.07 trillion yuan, up 46.8% year-on-year, breaking through the trillion mark for the first time.Among them, there are nearly 50 enterprises related to the field of big data and nearly 20 enterprises related to artificial intelligence.

　　Wen Ku, director of the Communication Development Department of the Ministry of Industry and Information Technology, said that the rapid development of the mobile Internet has spawned many new occupations and formats. Many enterprises provide diversified and personalized services to the majority of mobile communication users in combination with their own characteristics and advantages, meet people’s different needs, promote market competition, improve social efficiency and stimulate market vitality.

　　Intelligent industry develops 5G network to promote "Internet of Everything"

　　Based on the rapid growth of traffic scale, intelligent industries such as Internet of Things and VR industry will usher in rapid development in the future.　

△VR equipment helps middle school classrooms

　　Experts believe that with the approaching of the 5G era, the explosive growth of traffic will bring more changes that are worth looking forward to. “It takes one hour for 4G to download a high-definition Blu-ray movie, but it may only take a few minutes for 5G. The powerful transmission capacity will allow more formats to carry traffic express trains."

　　In June this year, China Information and Communication Research Institute released the White Paper on the Economic and Social Impact of 5G, proposing thatThe 5G network will provide at least ten times the peak rate of 4G, millisecond transmission delay and hundreds of billions of connection capabilities.Open a new era of extensive interconnection of everything and deep interaction between man and machine.

　　5G will comprehensively build the key infrastructure for economic and social digital transformation, from online to offline, from consumption to production, from platform to ecology, and push China’s digital economy to a new level. For telecom operators, the rapid growth of traffic consumption has brought huge opportunities, but it also means that there is more room for speeding up and reducing fees, so as to achieve benign development.

　　At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

　　[Focus]

　　●With the approval of the Central Military Commission, the Armed Police Force started to use a new vehicle license plate, and the current license plate was abolished on October 31st.

　　●The first batch of generic drugs was encouraged to be published, and 33 drugs were selected.

　　●According to the national medical insurance bureau, it is expected to realize the "one code communication" of the national medical insurance system in 2020.

　　●The director of the State Post Bureau said that the contribution rate of parcel delivery in China to global growth exceeded 50%.

　　●The Ministry of Culture and Tourism will issue regulations to "kill big data" or be punished for online travel.

　　●According to the General Administration of Market Supervision, new energy vehicle companies should report the accident within 12 hours.

　　●From 10th to 19th, the last batch of savings bonds (electronic) will be issued by banks this year.

　　●On the 9th, the 2019 Beijing Industry Wage Guidance Line involving 19 industries was released, and the minimum wage guarantee line was set at 25,920 yuan.

　　●Twenty-one 4A-level scenic spots were rectified in Shandong, and four scenic spots, including Cowherd and Weaver Girl, were delisted.

　　●Zhao Jingbo, former inspector of the General Office of Jilin Provincial Government and former secretary of Jilin Municipal Committee, was double-opened.

　　●Su Shaoyun, former chairman of Tongcheng Rural Commercial Bank of Anhui Province, returned to China and surrendered himself.

　　[Expo]

　　●The White House said it would not cooperate with the impeachment investigation of President Trump in the House of Representatives.

　　●An F16 fighter plane of the US Air Force in Europe crashed in Germany and the pilot was injured.

　　●On the 9th local time, Turkish President Erdogan announced that the Turkish army and the Syrian National Army launched military operations against extremist organizations and Kurdish armed forces in northeast Syria.

　　●The World Health Organization released the first global vision report, saying that more than 2.2 billion people around the world are blind or have visual impairment.

　　●Former British Prime Minister Winston Churchill’s unfinished cigars will be auctioned, starting at 6,000 pounds.

　　●Recently, the Korean Cultural Relics Department unearthed more than 400 ancient pottery and 2 seals on the seabed just 100 meters away from the west coast of Jeju Island, which were suspected to be owned by China businessmen.

　　●NASA’s Curiosity rover found sulfate deposits in Gail Crater on Mars, which indicates that there may have been life in Gail Crater.

　　●Britain has won a lottery prize of 170 million pounds, a record high.

　　[hundred States]

　　●The network performance (live broadcast) branch of China Performance Industry Association announced the fourth batch of anchor blacklists, and 42 people were banned for five years for promoting pornography, gambling and other illegal content.

　　●In the next 10 days, cold air will come one after another, and the temperature in many places in the north will be lower than normal.

　　●Mobike began to adjust the pricing method in Beijing: 1.5 yuan is charged for riding within 30 minutes, 1.5 yuan is charged for riding beyond 30 minutes.

　　●Two men in Tongliao City, Inner Mongolia Autonomous Region killed a family of four and robbed them of money to go home for the New Year. After 23 years of absconding, they were arrested.

　　●A woman in Haikou missed the station, angered and hit the bus driver, and was sentenced to four years in prison.

　　●A 10-year-old girl sued her biological mother for nine years, and the court ordered her to pay 1000 yuan every month.

　　●Teachers and students of Shanghai University will pay a cleaning fee of 5,000 yuan for stealing the stone carvings of the Southern Dynasties.　

　　●The woman was bitten by a monkey while playing in Jiangsu Baoshengyuan Scenic Area. The person in charge of the scenic area said that macaques are protected animals and can only be passively defended.

　　●Zhejiang A&F University has set up a self-help shared kitchen for students, and 10 yuan can use it for 4 hours.

　　Visual sense

　　●On the 9th, the Shanghai Sports Federation issued a notice that the "2019NBA Fans Night" activity was cancelled. The staff dismantled the built chairs and stools in the Shanghai World Expo Celebration Square.

　　●On the 9th, at this moment — — The 4K Cantonese version of the 70th Anniversary Celebration of the National Day was premiered at the Yuanfang Theater in West Kowloon, Hong Kong. More than 200 people from all walks of life in Hong Kong attended the premiere.

　　●On October 9th, local time, the Royal Swedish Academy of Sciences announced that the 2019 Nobel Prize in Chemistry would be awarded to John B. Goodenough, M. Stanley Wittingham and Akira Yoshino for their contributions to lithium-ion batteries.

　　[sound]

　　●"First of all, I want to wish my very good friend — — Happy birthday to Japanese Prime Minister Shinzo Abe, who is 39 years old today. "

　　— — On October 7, local time, Putin’s birthday, Trump wished Abe a happy birthday.

　　●"It is estimated that I am fat after retiring, and help me maintain my image."

　　— — Hui Ruoqi responded humorously to Weibo, the official of Tianjin Sports Bureau, who mistakenly sent a mosaic photo of himself.

　　●"If Brexit cannot reach an agreement, how long can the inventory of toilet paper last?"

　　— — British parliamentarians asked the government to ensure that there should be enough toilet paper available in the case of "no agreement to leave the European Union".

　　[face]

　　●Feng Duan, a famous physicist and educator, academician of China Academy of Sciences and retired professor of Nanjing University, has been writing poems for his wife for decades, and has been called "the most beautiful love" by netizens.

　　●Zou Yiqing, a well-known playwright and one of the writers of the 86th edition of The Journey to the West, died of illness on the 9th at the age of 81.

　　See you at 8 o’clock tomorrow!

　　Editor: Xiao Xiao Luo Meng