"After 00" became the main consumer of nightlife. Netizen: It turns out that I am poor and old.

Beijing, like many northern cities, was once ridiculed for having no nightlife.
In the circle of friends, friends from Guangzhou went out at 12 o’clock in the evening to meet for a snack, friends from Changsha were dancing at night on Jiefang West Road at 2 o’clock in the morning, and friends from Chengdu were still waiting in line at the hot pot restaurant at 3 o’clock in the morning. ……
And many people have only seen Beijing working overtime late at night. ……
Is that really the case?
Beijing "Night Consumption" Report Released
On the 17 th, the report on the night consumption survey in Beijing in 2019 was released. The report shows thatMore than 70% of the respondents have night consumption activities.Beijing Olympic Park is the most popular "Night Capital" business district.
"After 00" becomes the main force of night consumption
According to the results of this survey, the main force of nightlife in Beijing is not the post-90s generation, nor the post-80s generation who already have stable jobs and incomes, but the oldest group of post-00s who just turned 18, spending an average of 239.3 yuan each time.
Netizen: I feel old and poor.
Nightlife is still the favorite to eat!
Unsurprisingly, the most popular night consumption activity among consumers is gourmet catering, accounting for more than 70%.
Movies and cultural performances, visiting tourist attractions or parks, shopping and fitness all account for about 50%.
Night owls love to go here.
According to the survey, the Olympic Park has become the most popular night consumption business circle in Beijing, followed by Guijie, Huiju, Blue Harbor, Wukesong, Sanlitun, World Trade day order, Qianmen and Dashilan and Guomao.
Beijing nightlife, arrangement!
At the beginning of this year, at the two sessions in Beijing, "Prospering Night Economy" was written into the work report of the Beijing government.
On July 12th, the Beijing Municipal Bureau of Commerce, together with 14 departments including the Municipal Transportation Commission, issued "Measures for Further Prospering Night Economy and Promoting Consumption Growth in Beijing". Thirteen measures plan to prosper the "night economy" in Beijing in three years.
How to "wave" after work is clearly arranged for you!
As night falls, the lights are on.Guijie midnight snack, arrange!
According to the measures, Beijing has launched 10 catering blocks with Midnight Food Store characteristics. In Guijie, Heshenghui, Shibao Street and other areas, "Midnight Food Store" is being upgraded.
△ Guijie | vision china
Have a full meal, Sanlitun, arrange!
Sanlitun is no longer an all-in-one bar. Immersive digital art exhibition and 24-hour bookstore add a bit of cultural color to the place that was originally labeled as "Bar Street".
△ Sanlitun | vision china
In order to create a night economic consumption atmosphere with the integration and development of "business travel style". Beijing has also planned the Blue Harbor, World Trade Center day order, COFCO Xiangyun Town and Olympic Park to become "Night Capital" business districts.
△ Blue Harbor | vision china
In addition, there are Shangdi, Wudaokou, Huilongguan and Tiantongyuan as the "night capital" living circles, which will meet the night consumption of residents in various districts of Beijing.
With the implementation of the "Thirteen Articles" of the prosperous night economy, the night economy has swept the capital like a wave.
Is there a nightlife in your city?
What do you do after work?
Reporting/feedback
Everyone is searching.
What is the difference between consumption after 00 and consumption after 90? Are there many singles after 00?



issue

Bauhinia in Lushan Mountain

Pay after 70, and pay after 00.

2019-09-20

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lyx1145

Why do you take your children to extracurricular classes at night? …

2019-09-20

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Longjiang Xiaochen

As a post-90 s generation who worked for one year and had only four digits in savings, it should be a bird.

2019-09-20

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Blue poem

Don’t sleep at night? Do it all! This is how all kinds of diseases are made! Then it’s time to reflect and regret!

2019-09-21

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a951570410

After 90, it means that moving bricks during the day is tiring to death and going home at night is sleepy to death. I really envy after 00.

2019-09-21

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Run little Sao cbt2333

Isn’t my big gym the top night consumer?

2019-09-20

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King tramples on it

Exactly. Exactly.

2019-09-21

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Kill a pawn

I have to work overtime after 90, so I will go back and wait for the next day to work overtime.

2019-09-21

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Qing Qiong yin 4Q

I don’t know what to spend after 00, the main force that encourages nightlife consumption. Is it still necessary to gnaw at old age?

2019-09-21

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The account has been cancelled.

The reason why the post-70s have the lowest consumption is because all their money has been consumed by their children after 00.

2019-09-21

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Be reset in violation of regulations

00, I don’t know how hard it is to make money. It will be fine when you grow up.

2019-09-21

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Large migrant workers

Because there are flowers.

I don’t know how difficult it is to make money when I am young, as long as I have flowers in my pocket, it is always so casual. .

2019-09-20

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It’s sparse, hehe

Working overtime late every day, I want to go home and sleep.

2019-09-20

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tedyoungs

996 gave birth to the economy.

2019-09-21

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Xiao b douzi

haha

Awesome. A generation of new people for old people

2019-09-20

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Mengfan

How can I put it? When I was young, I would be smart with the hard-earned money earned by my parents, and I felt that my life was very moist. When you make money, you know that it is not easy to make money.

2019-09-20

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King tramples on it

Exactly. Exactly.

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Run Xiao Sao cbt2333

Isn’t my big gym the top night consumer?

2019-09-21

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Huyetian 8i

Before the age of 30, people seek medical treatment, and after the age of 30, people seek medical treatment.

2019-09-21

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Heavy fantasy and small spirit T_T

I am poor and poor, and I can only make an appointment with the operation bureau during the day. . .

2019-09-20

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whb3322

Sanlitun is a good place.

2019-09-20

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There is no more.

Wuhan Railway Station welcomes the peak of passenger traffic, and it is estimated that 579,000 passengers will be sent during the three-day holiday on New Year’s Day.

Ye Wenbo, a journalist of Chutian Metropolis Daily.

Correspondent Liao Yuzhi Wang Qian

Intern Li Jianing

New Year’s Day is approaching in 2024. The reporter learned from the Wuhan Railway Station Comprehensive Management Office that it is predicted that the three-day holiday on New Year’s Day is expected to send 579,000 passengers, with a single-day peak on December 30, sending about 236,000 passengers.

During the festival, the Wuhan Railway Station Comprehensive Management Office will make overall coordination, continuously improve the comprehensive environment of the station area, jointly rectify the taxi operation order, fully divert traffic, carefully investigate potential safety hazards, and wholeheartedly create a safe, stable and orderly riding environment for passengers.

On the eve of New Year’s Day, the person in charge of the Comprehensive Management Office of Wuhan Railway Station actively communicated with the person in charge of Wuhan Railway Station, Hongshan Traffic Brigade, Metro, Wu Tie Travel Service Media Co., Ltd. and other station units on various security matters such as traffic diversion, passenger evacuation and parking lot management during New Year’s Day. All units in the station area use the WeChat support group in the station area to strengthen the joint logistics linkage. Wuhan Station publishes the passenger flow situation at the stage every day, and all units in the station area are responsible for passenger connection.

In order to create a good operating order, the law enforcement brigade of the Comprehensive Management Office regularly carried out rectification actions, and jointly carried out joint law enforcement actions with Wuhan Municipal Transportation Bureau, Hongshan District Transportation Management Office, District Traffic Police and other units in Wuhan Railway Station Network, East and West Elevated Platforms, Main Traffic Roads and other places to severely crack down on unlicensed operation of operating vehicles and illegal operation of taxis. In the middle and late December, more than 10 rectification actions were organized, more than 300 vehicles of various types were inspected, and 5 illegally operated vehicles were investigated; After collecting complaints from the masses, five cases were filed after verification.

In view of the characteristics of many travelers and traffic during New Year’s Day, Wuhan Railway Station Comprehensive Management Office analyzed and judged the risk factors during the holiday period in advance and took effective preventive measures. The Joint District Market Supervision Administration and the station police station organized pre-holiday safety inspections, highlighting key areas such as hotels, restaurants and construction sites in the station area, as well as key industries such as fire protection, gas, road traffic, special equipment and electricity safety, to ensure that there are no dead ends in the inspection; Require sanitation companies and garbage sorting companies to strengthen operation safety, and operators are strictly prohibited from drunk driving and fatigue driving to ensure that no safety accidents occur; At the same time, do a good job in road inspection and inspection during key periods during the festival and in extreme weather such as freezing rain and snow, and timely handle and report all kinds of emergencies.

It is also the focus of pre-holiday preparations to strengthen the sanitation and cleanliness of the station capacity and appearance of the car, and optimize and beautify the waiting environment for passengers at the railway station. The third-party cleaning company of Wuhan Railway Station Comprehensive Management Office increased cleaning staff, strengthened environmental sanitation, and ensured that 50 people were on duty every day during the festival. At the same time, the newly opened landscape areas in West Square, West Second Road and Harmony Road will be comprehensively cleaned and cleaned, and the station units will be coordinated to strengthen the comprehensive environmental improvement of the station area and enhance the window image of Wuhan Station.

The relevant person in charge of the Comprehensive Management Office of Wuhan Railway Station said that during the New Year’s Day holiday, the passenger flow of Wuhan Railway Station increased. The Comprehensive Management Office will coordinate all units in the station area, strengthen scientific dispatch and duty, and do a good job in the management and service of the station area with excellent spirit. Respond to the protection work of the New Year’s Day holiday and continuously enhance passengers’ sense of acquisition, happiness and security.

(Image courtesy of correspondent)

(Source: Jimu News)

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Reporting/feedback

What is the moral and symbol of Christmas? Who is Christmas commemorated?

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Christmas symbolizes love and sacred faith. Christmas is a day of celebration and jubilation abroad. For people in Europe and America, Christmas is like the Spring Festival in China. They have Christmas holidays, give Christmas gifts and participate in various Christmas activities.

The real meaning of Christmas is to commemorate the birth of Jesus. Christmas Eve on December 24th and Christmas Day on December 25th are all related to the legend of the birth of Jesus.

At the beginning of the 4th century, January 6th was a double festival for churches in the eastern Roman Empire to commemorate the birth and baptism of Jesus, that is, God revealed himself to the world through Jesus.

This day is also the winter solstice festival of the Roman calendar, which means the beginning of the recovery of everything. Perhaps for this reason, the Roman church chose this day as Christmas.

Christmas is the biggest festival in the Christian world. It is generally believed that December 25th, as Christmas, may have started in the Roman Church in 336 AD.

Because the calendars used by local churches are different, the specific dates cannot be unified, so December 24 to January 6 of the following year is designated as the Christmas Festival, and local churches can celebrate Christmas during this festival according to local conditions.

In many countries in Europe and America, people attach great importance to this festival and associate it with the New Year. The excitement and solemnity of the celebration greatly surpassed the New Year and became a national holiday.

The symbol of Christmas tree

It is said that the Christmas tree first appeared in the Saturnalia in mid-December in ancient Rome, and the German missionary Nicholas used vertical trees to worship the infant in the 8th century. Subsequently, the Germans took December 24 as the festival of Adam and Eve, and put a "paradise tree" symbolizing the Garden of Eden at home, and hung cookies representing the sacred bread to symbolize atonement; And lit candles to symbolize Christ. In the 16th century, Martin Luther, a religious reformer, designed a Christmas tree with candles in it for a starry Christmas night.

However, there is another popular saying about the origin of the Christmas tree in the west: A kind farmer warmly entertained a wandering child on Christmas Day. When leaving, the child broke off a branch and planted it on the ground and immediately grew into a big tree. The child pointed to the tree and told the farmer that every year today, the tree is full of gifts to repay your kindness. Therefore, the Christmas tree people see today is always full of small gifts. Designed by Horsley. The card depicts a noble family, and three generations raise their glasses together to congratulate an absent relative. At that time, he printed 1000 copies, and the unused printing house sold them at a price of 1 shilling each. So the Christmas card was born.

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Sanya takes Hainan Island International Film Festival as an opportunity to inject new vitality into the cultural tourism industry.

  Hainan Daily reporter Li Yanmei

  Walking into the cinema to watch movies is not a new thing; But watching movies on the top of the mountain is a novel experience for many people. On the evening of November 17th, in the Luhuitou Scenic Area in Sanya, tourists from all over the country, together with local residents in Sanya, "unlocked" this new experience: facing the sea, facing the breeze and feeling the fun of watching movies at the top of the mountain.

On the evening of December 17th, in the Luhuitou Scenic Area of Sanya City, citizens watched an open-air movie in a romantic night. Hainan Daily reporter Wang Chenglong photo

  It is reported that the 5th Hainan Island International Film Festival has set up a "Golden Coconut Carnival" unit to carry out a variety of film-themed activities in scenic spots, hotels and communities in Sanya, including film screening, film fairs, film and television golden melody concerts, punching in and taking pictures of film installations, etc., integrating film and music culture with natural elements such as the sea and coconut wind, so that citizens and tourists can enjoy the light and shadow feast of Qiongdao in a multi-point, multi-dimensional and immersive way.

  Hainan Island International Film Festival is an important window to show Sanya’s urban scenery and cultural connotation, and it is also an important opportunity to enrich the supply of products and promote the consumption of cultural tourism. The tourism departments and tourism enterprises in Sanya seize the opportunity of the film festival, and through a series of cultural tourism activities with urban characteristics, let the film empower tourism development, let tourism plug in the "wings" of the film, and open a new two-way journey of culture and tourism on Lucheng land.

In Luhuitou Scenic Area of Sanya City, tourists brought their children to participate in the "Golden Coconut Carnival". Hainan Daily reporter Wang Chenglong photo

  Outdoor screening allows fans to "fancy" the movie.

  "There are only a handful of cities in China that can watch movies outdoors in December. This is the romance of Sanya." On the evening of December 17th, Chen Wei, a Harbin tourist, met a light and shadow date in Luhuitou Scenic Area. We originally planned to play for 1 hour, and finally we had a good time for 3 hours before ending the trip.

  As one of the characteristics of Hainan Island International Film Festival, outdoor screening has always been concerned and loved by fans. The outdoor screening of this year’s film festival was upgraded to the "Golden Coconut Carnival", and a four-day "Light, Shadow, Cultural Tourism and Benefiting the People" special activity was held at the top of Luhuitou Scenic Area, Anaya Community Lawn, the theater of St. Regis Yalong Bay and Wanning Riyuewan, so that citizens and tourists could share a movie feast.

  At 18: 30 every day from December 17th to 20th, Luhuitou Scenic Area will show films such as Forgive him 77 times, Nobody and New never to lose. The big screen is set below the sculpture of Luhuitou, and the audience can sit along the stairs, not only enjoying the film, but also enjoying the graceful night view of Sanya.

  Since July 1st last year, Luhuitou Scenic Area has been open to citizens and tourists free of charge, which has attracted a large number of local residents to return. Wei Wu, a citizen of Sanya, is one of them. He will visit the scenic area from time to time. This time, when he learned that Hainan Island International Film Festival was holding activities in Luhuitou, he came to experience it with his wife and son. "After watching the sunset, you can not only enjoy the night scene, but also watch many movies for free. This trip is worth it." Wei Wu said.

  Diversified activities let the host and guest share the beauty.

  The activity site of Luhuitou Scenic Area integrates film market, film and television golden melody concert and interactive games, so that visitors can experience the "cultural atmosphere" of the market, "fireworks atmosphere" of film and television food and "life atmosphere" of interactive games while camping and watching movies.

Citizen tourists participate in the Golden Coconut Carnival film and television golden melody concert. Hainan Daily reporter Wang Chenglong photo

  On the basis of covering market, interaction and music performance, the Anaya community activity site combines light and shadow art with camping form to meet the audience’s visual feast and leisure and entertainment needs.

  ……

  Hainan Daily reporter learned that the activities of the 5th Hainan Island International Film Festival "Golden Coconut Carnival" are rich in content. In addition to film screening, there are also activities such as film theme market, film and television golden melody concert, and film atmosphere group photo punching, creating a "playable, audible, viewable and enjoyable" cultural tour that integrates new formats, new consumption and new hotspots, and continuously releases new kinetic energy for the integration and development of cultural tours in Sanya.

  In addition to colorful offline activities, this year’s "Golden Coconut Carnival" also highlights the characteristics of national participation. Sanya Tourism Development Bureau launched the "Travel with Movies" challenge on the online social platform, attracting nearly 100 fans to participate in the event, with a total online exposure of 5.3 million times. The continuous exposure of online topics has aroused the public’s expectation and concern for the "Golden Coconut Carnival", which has set off the upsurge of watching movies for the whole people and the enthusiasm for traveling to Sanya.

  "Holding the activities of Hainan Island International Film Festival in scenic spots, communities and hotels is also a concrete practice of Sanya’s continuous implementation of the concept of" host-guest sharing ",which not only allows tourists to discover the more interesting and fun side of Sanya, but also drives the popularity of tourism to soar, releasing more consumption potential, enriching the daily life of citizens and letting everyone rediscover the beauty of’ home front’." The relevant person in charge of Sanya Tourism Development Bureau said.

At the scene of the "Golden Coconut Carnival" in Luhuitou Scenic Area, Sanya City, citizens participated in the prize-winning quiz. Hainan Daily reporter Wang Chenglong photo

  The integration of cultural tourism makes Sanya’s vitality emerge

  In recent years, Sanya has frequently become the location of film and television works. These film and television works with different themes have further shaped Sanya’s diversified business cards and demonstrated Lucheng’s open and inclusive attitude. At the same time, on the occasion of Sanya’s tourist season, a Covenant of light and shadow not only enriches the cultural life of citizens and tourists, but also enhances the new enthusiasm of Sanya’s tourism and injects new vitality into the development of cultural tourism industry.

  "The holding of the Hainan Island International Film Festival has set up a new platform for cultural exchanges between Hainan and Sanya facing the world. Sanya will also actively use this platform to give full play to the policy advantages of Hainan Free Trade Port and Sanya’s unique natural resource endowment to promote the high-quality development of Sanya’s cultural tourism industry. " Zhou Chunhua, member of the Standing Committee of Sanya Municipal Committee, Minister of Propaganda Department and Deputy Secretary-General of Hainan Island International Film Festival Organizing Committee, said.

  Not only film festivals, this year, a number of trendy cultural tourism activities with strong interactivity and full of experience, such as music festivals, comedy performances and exhibitions, have been held in Sanya, which not only makes the city more interesting and fun, but also drives the soaring popularity of tourism, releasing more consumption potential and promoting the deep "marriage" between tourism industry and cultural industry.

  At present, the main force of travel is getting younger and younger. Young customers are not satisfied with a single sightseeing experience. They show their individuality and pursue trendy, personalized and novel travel experiences, hoping to play with their own characteristics and tricks. Sanya is also actively adapting to market changes, combining with the preferences of young customers, launching a number of activities with distinctive features and rich connotations, shaping a new image of Sanya as a young, fashionable and international city, and making Lucheng "swim" younger and younger.

  Next, Sanya will take advantage of the IP of film festivals and music festivals to continue to release its attraction, so that more young people will focus on Sanya, drive more young tourists to Sanya, and attract more brand activities to settle in Sanya, realizing "traffic" and "retention".

  (Hainan Daily, Sanya, December 18th)

Reporting/feedback

Lintongwa won the first Golden Boy Award and the Best Child Actor Award at the Macau International Children’s Film Festival.

On December 13th, Du Xuguang, the actor of the local film "There is a Good Place in the Tree" in Lintong District, won the "Best Children’s Actor Award" at the award ceremony of the first "Golden Boy Award" Macau International Children’s Film Festival 2023.

This year’s film festival has received more than 280 films from 19 countries and regions, including France, Norway, Mexico and Peru. Du Xuguang, the star of "There is a good place in the tree", won the "Best Children’s Actor Award" at the first "Golden Boy Award" Macau International Children’s Film Festival. This is also Du Xuguang’s second "Best Actor" award after winning the "International Little Actor" at the 24th Schlinger International Children’s Film Festival in Germany. At the same time, director Zhang Zhonghua was nominated for the Best Director Award in this film festival.

forty-four

Du Xuguang, the winner, said in an interview: "Thank you for your love and support for the film" There is a Good Place in the Tree ".This honor is the reward paid by all the crew and the testimony of the good life memories of the crew. I will continue to study hard and strive to present more good works to you."

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It is understood that in recent years, Lintong District Party Committee and District Government have devoted themselves to the prosperity and development of cultural undertakings and industries, paid attention to and encouraged the development and growth of local films from various aspects such as policy support, service support and base construction, and children’s theme films have achieved fruitful results. The Propaganda Department of the District Party Committee and other relevant departments took the initiative to take the lead in docking, focused on building a platform for resource integration and sharing, focused on building a chess game development pattern of the cultural industry, fully coordinated the shooting venue, and provided security services to ensure that the film was released on schedule.

In addition, the children’s film "The Art Teacher’s Shepherd’s Class" directed by Zhang Zhonghua has been broadcasted solo on the whole network of iQiyi this year, and works such as "There is a Good Place by the River" directed by him and "Sparrow Ditch" directed by Wang Qiang, a native director of Lintong after 1990s, will soon meet the audience.

(correspondent Yan Yongchun)

Why do people with high clothes look beautiful casually? Three fashion "universal laws" are worth learning.

We often see such remarks as "anyone who looks good and has a good figure looks good in anything" and "even if he grows up like this, he looks good in a sack". It is generally believed that only those who look good and have a good figure have the right to beauty. This lack of self-confidence in appearance and figure has become a stumbling block for many ordinary people to become beautiful.

In fact, people with good looks and good figure will only take fewer detours and be more beautiful than ordinary people, but they will also face the same problems as us. As long as we take good care of ourselves, it is not impossible to overtake in the corner.

In fact, there are many ways for ordinary people to become beautiful, and there is no need to make a big move, change a hairstyle, find the right style of wearing, enlarge the advantages, etc. This degree of beauty is more suitable for our reference.

Then in this issue, let’s talk aboutHow do ordinary people exert their strength in clothes if they want to be beautiful?Why do people look beautiful casually? Three "fashion rules" that you don’t know are the key. Let’s take a look:

In fact, there is an unbreakable law in both fashion and beauty industry, that isCreate "perfection".

And you will also find that those good-looking looks, makeup, and clothes are also in the public aesthetic. What hairstyle to choose, what makeup to paint, and what to wear are all in the direction of good-looking looks or good proportions.

Based on this law, it is not difficult to understand why we will"proportion"Put it in the first place.

Just like building a house, the proportion is the foundation. Only when the proportion is built, the whole will not collapse. And a good proportion is like a reference. If you build it like this, you won’t make any big mistakes.

So what is a good ratio? How to create a good ratio?

First of all, a good proportion looks comfortable and balanced, and it can be divided into two types: horizontal and vertical.

1. Vertical proportion

Vertically, in the aesthetics of length, we generally recognize that the good proportion is 9 heads and bodies. But this is more difficult for the public, so we will wear it to make it as close as possible.3:7、4:6The balance ratio, as long as your dress ratio is in between, at least it won’t look stretched.

On the contrary, if your clothes are 50-50, no matter how fashionable you dress and how beautiful your colors are, you won’t look good visually:

The vertical proportion is simply the "waist line", which creates a visual sense of legs below the chest. For example, we can use belts, tops, and knots to show the waistline, which not only adjusts the proportion of body shape, but also shows the beauty of dress.

2. Horizontal proportion

Vertical proportion is common, and what we tend to overlook is horizontal proportion.

Horizontal proportion, that is, the contrast between length and width, is also the key for people who want to be tall and thin. We should shorten the horizontal proportion and make the figure look taller. Can be obtained fromtightnessThink in this direction.

① Up and down tightness

A more unified concept is that wearing loose pine is not good-looking. First, there is no proportion. Second, loose clothes are easy to get fat. Even if it is worn in proportion to the length of the upper part, it lacks a sense of beauty visually:

For wearing up and down, if you want to create a balance, then"One loose and one tight"It will be more in line with the public aesthetic. For example, "tight on the top and loose on the bottom", "tight on the top and loose on the bottom", or "loose on the top and tight in the middle", so that the balanced wearing will not appear loose and sloppy.

② Internal and external tightness

By the same token, it will look better to keep the inside and outside wearing loose and tight than in Quan Song.

Clothes that are loose inside and outside are easy to appear procrastination and lack of aesthetic feeling;

For this kind of wear, "tight inside and loose outside" and "loose inside and tight outside" will look better. It should be noted that wearing tight inside and loose outside will be more inclusive to the body shape, which is more suitable for chubby women. The wearing of "loose inside and tight outside" is more suitable for creating a good proportion, and it is more suitable for people with poor proportion, small people or thin people.

The easiest fashion for ordinary people to wear in winter isOverlapping,Although it is very common, it is not easy to wear it well. We have sorted out the following three overlapping ways:

1. Foundation overlapping

The first is the basic overlapping, which is also a way for everyone to get easily. Simple overlapping is "sandwich" wearing, that is, the combination of inside+single item+coat. What we need to know about this combination isSelection of clothesandThe creation of neckline.

There are four main points:

① Choose a thin and close-fitting style for the interior, and it can be pulled flat;

② The exposed neckline should avoid stacking as much as possible, and a single layer is the best;

3 choose a mid-high collar to wear, revealing a little neck part to be slim and beautiful;

4 Exposing the neckline, cuffs and hem will have a more layered feeling.

2. Body shape overlapping

On the basis of overlapping, we need to consider whether the figure is suitable. For example, the upper body is fat, the chest is big, or there is a belly, so at this time we should pay attention to the changes in details.

Upper body fat: the middle layer can be worn with unbuttoned clothes such as thin shirts, and only part of the inner layer can be exposed to make it slim;

Big chest: also choose shirts or V-neck clothing, and create V-neck lines at the neck;

Small belly: the inner belt doesn’t need to be completely inserted into the lower garment, and it will cover the meat more by tucking a corner or using a belt.

In addition, there are two smaller details when using the overlapping technique for slightly fat women:

First, choose dark colors for the interior and light colors for the outside; The second is to put a silk scarf on the neck to expose the edge, which can also play the role of overlapping, which is very suitable for people who are worried that overlapping will make them fat.

3. Advanced overlap

In addition to the basic overlapping, there is another way that overlapping is relatively rare and easy to wear novelty, that is, to choose the overlapping of coats and coats. For example, coat+suit jacket+turtleneck shirt, replacing a light shirt with a suit, can make the dress look more neat and straight.

Or change the suit into jeans and leather clothes, etc. The mix and match of materials and styles can make the dress more interesting. However, this kind of wearing is also very easy to appear bloated, which is not suitable for slightly fat women.

For ordinary people, the simplest and fastest skill to improve clothes is to learn color matching, which is not too complicated. Simple color application can increase the wearing power and fashion sense, for example:

1. Base color+embellishment color

Most people will choose the basic color to wear, and many people may think that wearing it like this can create a simple sense of high-level, but in fact, for ordinary people, wearing it like this will only appear single, boring and ordinary, because the sense of high-level needs temperament and details.

It is easier for ordinary people to master"base color+embellishment color". That is, when the whole body is basic color or monotonous, choose a small area of bright colors for embellishment, which can make the dress look more detailed.

for exampleGray coat+red embellishment,A large area of gray or black will be slightly dull and monotonous, and a little red at this time is the key to improving color and finishing touch.

At the same time, you can also use the technique of mutual echo between small areas to make the wearing look more exquisite. For example, if you choose shoes, bags, hair bands and other accessories with the same color as a single product, the colors will echo each other, and the visual unity and harmony will be very aesthetic.

2. Bright color+Shun color/Black/White

The echo of colors can also be put on the wearing of bright colors. For example, when a dress you choose is bright or you don’t know how to match it better, then choosing a similar color matching can have an extended visual effect and look very beautiful.

Of course, if the color is too bright, the safest way is to choose the basic color white or black, which has the effect of transition and inhibition, so that the color looks less vulgar.

The three "universal rules" about fashion wear are shared here in this issue. If you have any questions about wearing, please leave a message in the comment area ~

Disclaimer: The text of this article is original, and the pictures are from the Internet. If there is any infringement, please contact to delete it. Thank you! yz

# What to wear today # # Punch in for a better life # # Fashion #

The female figure is humiliating, and this stalk sucks.

"S is thin, M is beautiful, L is rotten, XL is rotten, and XXL is rotten." There is also a small line on the size table, "Only for girls aged 18-35, please consult customer service first according to your figure". Recently, a suggested size table for women’s wear in RT Mart shopping malls caused controversy. In response, its official Weibo statement said that improper wording in publicity materials would strengthen internal management to ensure that such incidents would not happen again.

To be honest, I thought it was a spoof at first. I can’t figure out how a publicity board full of malice towards women got green light all the way to the wall. Wen Wenjun, who thinks that playing homophonic terrier is very humorous, used just two lines to account for all the discrimination against women’s age, gender and figure, and there is really no one.

According to the clothing size, the female compatriots, who account for three fifths of all women, are all in the queue of "worse than bad". Also coincides with the "Double Eleven" period, so the IQ and EQ are not online, offending the gold owners and sisters who are the main force of "buy buy Buy". I’m afraid this business will really be "broken up".

It’s 2020, but the mainstream aesthetic of women still stays on the long legs with black silk. Every once in a while, there are female stars who are hung up on hot search because of their "expansion". It seems that women can only be equated with self-discipline if they are white, young and thin, chopsticks legs, A4 waist and paper people.

Even actress Gong Li, who was named "Gong Huang" by the domestic entertainment circle, was not spared. In August this year, a street photo of Gong Li and her husband caused a heated discussion among netizens. In the photo, Gong Huang wore a pink floral dress, and the whole person looked natural and graceful. However, in the netizen’s message, the words "the waist of the bucket is full of fat, and the unicorn arm is raised" are still very heartfelt.

Top female artists who are over 50 years old and internationally renowned have to be humiliated by their bodies. It also makes female compatriots realize that in the world ruled by deformed aesthetics, women never seem to escape the fate of being examined, evaluated and humiliated by their bodies.

A female star in the spotlight should take a scale with her when eating a meal. If you eat a little fat, you will be ridiculed by the whole network. Some people argue that the harshness of actresses’ figure has industry particularity, because they belong to the representatives of traffic and attention. You can think about it carefully. Is being fat or thin the only criterion to judge an artist’s quality? Don’t you see, how many red flowers are there, and there is a good skin, but I don’t know where the face value is higher than acting. After many years of debut, acting will only be silly and sweet.

Not only stars, but also ordinary women are kidnapped by the abnormal aesthetic of "one fat destroys everything", which is both a victim and a perpetrator. Under the single aesthetic effect of being thin and young, the standard of beauty becomes thin and thin again.

The popular "BM style" this summer, the once popular "A4 waist", "keeping goldfish on the clavicle" and "touching the navel with the backhand" all made the "fat girl" feel ashamed. In order to become beautiful, some girls go to great lengths to soak in Chili water, induce vomiting, and even shrink their stomachs to lose weight. Others are addicted to plastic surgery, leaving serious sequelae.

It’s easy to get rid of the brand of "XXL corresponding to’ broken’" in shopping malls, but it’s difficult to break the hidden rules of female body humiliation.

The beauty of women should not be confined to the standards defined by others. Beauty is a lot of money. Only by establishing healthier and diversified aesthetic standards can women have more self-confidence, not be shackled by the standard of "white and thin", accept the traces left by years and love their bodies, live high.

At this year’s "Talk Show Conference", a remark made by star agent Yang Naizhen is worth reflecting-"Girls should not be defined by standards, there is no standardized beauty and ugliness, just like yourself."

Let more women stop criticizing themselves for the eyes of strangers, have the right to health and beauty, and break the shackles of stereotypes and concepts. There is still a lot that the whole society needs to do. Let’s start with something like "XXL corresponds to’ breaking up’".

Source: The Paper.

Read the history of the world in 3 minutes to help you gain knowledge!

For a long time, the Silk Road has been simply regarded as a trade channel connecting East and West. However, Peter Franco Pan, a professor at Oxford University, put forward a subversive view in his new book, The Silk Road: A Brand-new World History:

The importance of the Silk Road goes far beyond the trade channel. In fact, the Silk Road has shaped the past of mankind and will certainly affect the future of the world.

From four ancient civilizations, three religions and wars in human history to today’s the belt and road initiative, Franco Pan described the intricate relationship between the Silk Road and world civilization from ancient times to the present. The following excerpts from the Silk Road will give you three minutes to understand world history.

Silk Road and Four Ancient Civilizations

Ancient Babylon

Since the beginning of civilization, the Silk Road has been the cradle of empire. The Mesopotamian alluvial plain bred by the Tigris River and the Euphrates River provided soil for the emergence of human civilization, and it was here that the world’s earliest towns and cities were born. Almost 4000 years ago, King Hammurabi of Babylon promulgated the earliest written law in the world here.

Ancient Egypt

Ptolemy, the guard officer who accompanied Alexander the Great in his expedition, brought wealth from the Silk Road to Egypt and established a capital named Alexandria. According to a contemporary scholar, Alexandria has developed into the largest city in the world at that time, with a population of 300,000 in the 1st century BC.

Ancient India

Mohenjodaro, nearly 5,000 years ago on the Silk Road, is a miracle of the ancient world, with tens of thousands of urban population, criss-crossing streets and sophisticated sewage system, which cannot be compared with Europe thousands of years later. The Silk Road also linked India and Rome. A large number of coins found on the west coast of India can be traced back to the period of Augustus.

Ancient China

In the Han Dynasty, after many campaigns, China people drove the Xiongnu back to the grassland and seized the Hexi Corridor, which opened the door for a transcontinental communication channel-the "Silk Road" was born. The expansion of the territory aroused China people’s interest in the outside world, and the high-priced silk trade made China people get rich returns.

The Silk Road and Three Major Religions

Buddhism

The scenery of cultural exchange on the Silk Road is amazing. In India, it was not until the worship of Apollo was established that the statue of Buddha began to appear: the statue seems to be based on the image of Apollo, which shows the deep influence of Greek culture. Before that, Buddhists were never willing to show their faces and make public, but now religious competition forces them to reform and innovate.

Christianity

Christianity spread rapidly eastward along the Silk Road, overwhelmed Zoroastrianism, Judaism and Buddhism, and marched straight into Asia, and soon spread all over the Persian Gulf and as far away as the area ruled by Guishuang-that is, it has reached today’s Afghanistan.

Islamism

After conquering the Silk Road, Muslims gathered a lot of wealth and set off the most unforgettable academic research upsurge in history.

Many scholars were summoned to the Palace in Baghdad or attracted to the top academic centers all over Central Asia, engaged in mathematics, philosophy, physics, geography and other research. At that time, the radicals were not Muslims, but Christians; At that time, those wise men who were open-minded, curious and generous were all on the Silk Road, not Europe and America.

Silk Road and Global Economy

economic globalization

Along the Silk Road more than 2,000 years ago, in Carthage and other cities around the Mediterranean, the rich and powerful can wear silk handmade in China; Pottery produced in southern France can be found in England and the Persian Gulf. In kitchens in Xinjiang and Rome, condiments from India can be used; Greek characters can be carved on buildings in northern Afghanistan; In the east, you can see galloping horses in Central Asia.

We usually regard globalization as a unique phenomenon in contemporary society, but as early as two thousand years ago, globalization was already a fact, which provided opportunities, brought problems and promoted technological progress.

Great discovery of America

After the 16th century, with Columbus discovery of america, Europe got a lot of silver from America. The Silver Road encircles the world like a ribbon, but in the end it all flows to the same place through the Silk Road: China.

At the same time, Chinese porcelain and silk are very popular in Europe. With the influx of silver, the culture of the Ming Empire was unprecedentedly prosperous, with novels, operas, paintings and philosophy shining brilliantly. However, due to its inability to control inflation, the Ming Empire eventually collapsed.

The British Empire dominates.

In the 16th century, the success of Spain and Portugal frustrated the British. In order to gain a place on the Silk Road, Britain established some new trading companies, such as the Turkish company and the East India company. These companies all obtained royal charters, plundered the wealth on the Silk Road by their monopoly position, and finally created the glory of the empire that never sets.

Silk Road and Human War

Roman Persian war

For the Romans, if the empire wants to grow, it must have a large number of cities, thus collecting enough taxes; If the empire wants to be brilliant, it must have artists and craftsmen. These did not exist in the barren European continent at that time. In order to build a powerful empire, the Romans must control the heart of the world-the Silk Road. In order to achieve this goal, Rome and Persia fought for 400 years.

The crusades

Although the 200-year-long Crusade is regarded as a religious war, there is a more important secular power behind it-the infinite wealth on the Silk Road. Relying on the opportunity of the crusade, cities such as Venice rose to become upstarts on the Silk Road, and the west also re-entered the core area of the world.

The Mongols are coming.

The Mongolian iron hoof conquered almost the whole Eurasia along the Silk Road. As well known as the horrible massacre, it is the wisdom of Mongols to rule the world.

They encouraged trade across Europe and Asia on the Silk Road with low tax rates, eliminated ethnic barriers on the Silk Road with military rule, promoted the integration of eastern and western civilizations, and created freedom and prosperity of religious belief on the Silk Road with tolerant policies.

Nazi road

On August 23, 1939, the Soviet Union and Nazi Germany signed the Soviet-German Non-aggression Treaty, although the alliance between the two countries was incredible. But in fact, Stalin compromised with Germany in order to gain time, and he needed time to restore the turbulent country.

The other ally, Hitler, was for wheat and oil located in the south of the Soviet Union, two crops located at the western end of the Silk Road, which were extremely scarce in Germany.

Hitler’s original wishful thinking was to form an alliance with the Soviet Union, which provided supplies. Unexpectedly, after the war began, Stalin did not fully support Germany, but fell to the allies. In the end, Hitler was forced on an adventurous road to invade the Soviet Union, which doomed the collapse of the Third Reich.

Today, despite frequent wars and constant frictions, the Silk Road passes through Islam and other places, but in Peter Franco Pan’s view, its important role in natural resources, geographical location, history and culture still exists, and the Silk Road is reviving.

Ouyang Zhongshi: What is culture? What is the core of culture?

What is culture? There are many experts who have defined it. There are hundreds of kinds in ancient and modern times, at home and abroad. Everyone always talks about a certain aspect of "culture", but it has not been fully summarized, so it is more troublesome to define it. Modern Chinese Dictionary explains culture as the sum of material wealth and spiritual wealth created by human beings in the process of social and historical development. If we understand it according to this definition, there is probably nothing that is not cultural, good or bad, and almost everything we can see can be classified into the category of culture. As for how culture came into being, why it came into being and why it came into being, there is no answer. Now, let’s analyze and study the word "culture".

Culture is the pursuit of beauty by human beings.

To make all kinds of things in society have a good meaning is called "taking culture as its foundation"; Let it become beautiful and make it "beautiful". This is called "culture". Starting from good wishes and pursuing practical actions, we finally get a good result, which must be the crystallization of "culture".

From the beginning of existence, human beings always hope that the present will be better than the past, and tomorrow will be better than today. It can be seen that the pursuit of beauty is the desire of human beings and the goal that human beings will always pursue. It is human nature to pursue a beautiful desire. This desire for beauty is not only human, but also common animals, such as monkeys, cats, rabbits and dogs. Therefore, we say that this is a kind of nature of species, that is to say, this is an inevitable pursuit of the survival of a "living thing". However, this desire is limited by nature and bound by heaven and earth. From the nature, everything between heaven and earth exists objectively, regardless of human will, and they have their own operating rules. Living in nature, human beings should also obey some laws in nature, and form some laws and rules that everyone abides by in social life. In the Book of Changes, it is said that "the sky is strong and the terrain is Kun". This has summed up everything in nature. Kun means Shun. Heaven and earth are constantly running. The sky should be strong and the earth should be smooth. Everything on the earth, including human beings, requires "smoothness". Heaven and earth require "harmony", and if human beings want to be beautiful, they must also "harmony". Find a word to describe "beauty" and "harmony", and we in China will find the word "Wen". Literature is the meaning of beauty and harmony.

What is the word Wen? The Book of Changes says: "The phases are mixed, so it is called Wen." "Za" was originally written as "Fu" (we simplified it as "Za"), with the word "Yi" on the left and the word "Ji" on the right. In terms of word-making, it means that there are many birds flying on a tree and wearing all kinds of clothes, which are very beautiful, that is, "味味". In other words, a variety of appearances and things are gathered together and colorful, which is called "Wen". In addition, there is another explanation, which says in the Book of Rites: "Five colors are written." All colors are gathered together, which is "Wen". All kinds of colors are gathered together, but they are not randomly piled up, but have their own rules, so we also say "articles". All kinds of things get together, and they are not chaotic and organized. This is called "Wen", which is a beautiful symbol.

To make all kinds of things in society have a good meaning is called "taking culture as its foundation"; Let it become beautiful and make it "beautiful". This is called "culture". All material wealth is created by people, and our spiritual wealth also appears for beauty, so we use a word "Wen" to describe it. Can we understand that all the beautiful things (whether material or spiritual) created by human beings, as well as all the efforts made to achieve beauty and all the ideas for development towards beauty, are all cultures? Therefore, a good wish is culture; Pursuing beautiful practical actions is also culture; Starting from good wishes and pursuing practical actions, we finally get a good result, which must be the crystallization of "culture".

In this way, all the wishes, actions and results of people’s lives, which are getting better day by day, can be covered in culture. Therefore, the meaning mentioned in the dictionary can be interpreted as: in the historical process of human society, all material wealth and spiritual wealth belong to culture, or culture can be said to be the sum of material wealth and spiritual wealth. I think my understanding may depend on a little spectrum, or at least touch a little edge.

Having said that, I also want to make an important explanation: after "beauty", the word "harmony" must be added. Since culture is the pursuit of beauty. You also pursue, I also pursue, he also pursues, it should be said that this is a common pursuit of all mankind. Since it is the common pursuit of all mankind, it is inevitable that they will collide with each other. In order for everyone to get "beauty", we should make a code of conduct to ensure that everyone can get "beauty". This norm must ensure that everyone is "beautiful", which requires everyone to live in harmony, and everyone should be humble, tolerant, tolerant and respectful.

Chinese culture is developed.

Chinese culture is increasingly rich, novel, thick and huge. But the general direction that runs through the center will never change, which is the core of Chinese culture-beauty and harmony, eliminating evil. I hope that all mankind will move towards the most ideal and beautiful harmony together.

The world, from the beginning of human beings, is pursuing beauty. What is created and formed in the process of pursuit, whether material or spiritual, is the crystallization of the pursuit of beauty. So, how to understand Chinese culture? Analysis, in Chinese culture, some of them are native to China, or are inherent, such as our "classics" and "transmission". There is also a part that comes with the historical development of society. For example, we didn’t have a fire, we didn’t know how to use it, and we didn’t eat cooked food. Later, we gradually found that food tastes better when cooked, and the use of fire is wide, so we can keep warm and cook. We have also built many houses and planted crops, which are our material wealth. In the ideological and spiritual field, there are many books, music and paintings, which are our wealth. These are all created and developed by our Chinese nation. Everyone knows that Chinese culture is profound and profound, because we have a long history and a large population. On the land of China, our wisdom has naturally condensed into a set of cultural characteristics suitable for ourselves in the continuous progress. To put it bluntly, we Chinese sons and daughters have enough ability to pursue beauty and harmony step by step! Our long history has proved this. In the long historical process, our ability has gradually accumulated with the development of society. Since the pre-Qin period, the growth of new content has never stopped. No matter the Han, Wei, Six Dynasties, Sui, Tang, Yuan, Ming and Qing Dynasties, or even modern and contemporary times, every era has its unique contribution and a little fresh knowledge has grown up.That is to say: in addition to the original inherent culture, with the progress of the times, a large part of the cultural accumulation has increased.

Part of our culture is absorbed from the outside, or introduced from the outside. Even if it came from the outside, we absorbed it, transformed it and developed it. Especially after the Ming Dynasty, foreign cultures from other regions poured in, which added new contents to our long-term self-developed culture. China people are not afraid of wealth, and China people do not refuse foreign wealth. They first introduce it, then combine it, and then "transform" it, and finally it is no longer easy to distinguish it clearly. For example, after Buddhism in India and Zen in Indian Buddhism spread to China, China people conducted research and development, resulting in the formation of Chinese Buddhism. China’s Zen is a fusion and has become a part of Chinese culture. It is precisely because our Chinese culture has such tolerance, absorption and digestion, and it is precisely because we have such a trilogy of "introduction, combination and melting" with foreign cultures that our Chinese culture has formed a life force with its own characteristics, which is developing at any time and is good at integration. Therefore, Chinese culture is becoming more and more huge, all-encompassing, all-inclusive, profound and profound. Inherent, developed and integrated, these three aspects make our Chinese culture more comprehensive. Of course, the status and emphasis of these three aspects in Chinese culture are not exactly the same in different times, but in the final analysis, these integrated cultures are still harmonious, which constitutes our Chinese culture.

Some people say that our cultural development is not fast enough or advanced enough, is that right? I think the progress of Chinese culture is by no means slow! Gunpowder was invented by China people, and it was also the most advanced at that time, but we didn’t develop it later. Is it because China people are not smart? I don’t think so, because we in China simply don’t want to make a weapon with powerful lethality. The pursuit of Chinese culture is to avoid war and misfortune. The pursuit is to move forward more steadily. Therefore, I feel that Chinese culture is firmly grasping the "beauty" and "harmony" and moving forward. I would rather take one step slowly and take one step less than those inappropriate paths.

Therefore, the Chinese nation has formed its own inherent culture, which is a very complete system. With the development of history, it is constantly developing and expanding, and it is also constantly absorbing and melting with the development of the world. Chinese culture is increasingly rich, novel, thick and huge. But the general direction that runs through the center will never change, which is the core of Chinese culture-beauty and harmony, eliminating evil. I hope that all mankind will move towards the most ideal and beautiful harmony together.

What is the core of Chinese culture?

The words "benevolence, virtue, courtesy, law, culture and harmony" summarize the core content and basic characteristics of our Chinese culture, and the common pursuit of all nationalities and people in the world is nothing more than this. Knowing this, we will understand the vitality of Chinese culture.

Chinese culture pursues beauty, and all its development is towards "better and more harmonious day by day". Therefore, I think beauty and harmony are the core requirements of culture and Chinese culture. It is difficult to get along fairly and harmoniously like this, and to achieve the beautiful harmony of all mankind without a common agreement and a common norm. Our sages have long known this problem, and they put forward some requirements and norms. We can analyze it through a few Chinese characters.

The first is "benevolence". "Benevolence" occupies an unshakable core position in Chinese traditional culture. If you take the word "benevolence" apart, it is two people. People should love each other, and this "benevolence" is love.

Followed by "virtue"; The word "virtue" should be written straight on the right side except the heart, so the ancients often said that "straight heart is virtue" "Straight" is integrity, and upright is "virtue". "Virtue" requires a lot. Adding the word "heart" is to explain thoughts, and adding "worry" is to explain actions. That is to say, integrity is required in both thoughts and actions. This is the meaning of "virtue". "Virtue" has been mentioned in Zhuangzi, which means "virtue". Things are born, which is called virtue. Morality is a special power. Although it is not a thing, it is a very unusual internal energy force. This kind of power will make things grow and make things successful. Visible is a power that can enhance life and promote success. How can we explain this power? I realize that it is a kind of "strength", and it seems easier to understand that it is an "opportunity". In the language of ordinary people, especially in Beijing dialect, there is a saying: "Come on!" Sometimes it is reduced to one word: "Yes!" Just saying: ok! It’s done! Everything was successful and reached a very "suitable" situation. This statement is exactly the true meaning of "de". It must also be explained that this "gain" refers not only to one aspect, but to all aspects. It is the requirement of "getting" that is suitable in any way. In order to ensure a comprehensive "win", all aspects must follow certain principles, which falls on this "virtue".

On the winter solstice, it was also called "Germany and Japan" in ancient times. From this day on, the days became longer, which is the law of celestial bodies. "Yin declines and Yang rises", and everything began to grow. This day is also called "prosperous day", that is, it begins to grow. Therefore, "things can be born"-if things have "virtue", they begin to grow; "Things can be done"-things can be successful. "Virtue" is a good word to help people and things grow vigorously.

How can a beautiful "text" achieve a comprehensive "culture"? We must rely on "virtue". Chinese culture can have such vitality and cohesion, which is inseparable from the word "virtue". It can also be said that virtue is an essential core in Chinese culture.

We pay attention to "benevolence" in order to ensure a comprehensive "beautiful and harmonious" requirement. It can be said that "benevolence" is the core of Chinese culture. In order to ensure the normal development of "benevolence" and "morality", we need to do standardized activities and then make it a system, which leads to "ceremony" and "law"

How can people achieve "benevolence" and "virtue" and move into a standardized system? There is a way-that is "transformation". The word "Hua" is amazing. No matter how you look at it, there are two people, one is upside down and the other is red-handed. In this way, the word can’t be inverted, and everything is correct. This "transformation" can be both negative and positive, that is to say, it can be reconciled and dissolved, and it can be established in all cases. This should be a channel to a better state. There are many things that can be solved as long as they are "transformed".

We have been using and following the law of "transformation", or this principle. Why is Chinese culture more and more extensive, more and more profound, with a long history and enduring prosperity? First of all, because it is the pursuit of all mankind, it represents the common and beautiful aspirations of all mankind; Secondly, it is the strong inclusiveness and integration, culture and power of Chinese culture. Because in the process of cultural development, it is impossible without collision. The fear of collision lies in coordination and how to solve it. It boils down to two kinds, one is to let and the other is to rob. Rob no good results, today’s winner, tomorrow may be a loser, today’s loser may be a winner tomorrow. Fighting and looting is not a good way to solve the problem, and it is not as good as a word "Hua". Through a word "Hua", we can resolve, harmonize and transform and move forward in harmony. We have "transformed" many things, and by "transforming", we have formed a big multi-ethnic family.

All this comes down to one word-"harmony", which is the highest realm that people pursue. This "harmony" is not that "combination" Harmony is two things, or many different things are very harmonious and harmonious, such as various musical instruments, which play and sing to form a beautiful melody, but it is not that two different things have lost themselves. For example, people’s wishes and demands are varied, but it is indeed possible to achieve unity. Unity here does not mean synthesizing "one", but achieving agreement, that is, achieving harmony. Combination is to add two different things together, dissolve them and lose yourself. "Harmony" is the fusion of two different things, each with its own characteristics and living in peace. Everything in the world is different, and everyone is different, so we should advocate harmony. Only harmony can last.

In our thoughts and actions, we should respect morality, etiquette and law, and finally reach the realm of "harmony" through "culture". Therefore, I believe that the words "benevolence, morality, courtesy, law, culture and harmony" summarize the core content and basic characteristics of our Chinese culture, and the common pursuit of all nationalities and people in the world is nothing more than this. Knowing this, we will understand the vitality of Chinese culture.

Transferred from Ouyang Zhongshi’s "Culture Man Tan"

What is the future of domestic beauty products after taking stock of the double 11 list for 7 years?

The contest between domestic brands and international brands has always been a hot topic in the beauty industry.

In the past double 11, domestic brands finally won a staged victory: Polaiya won the first place in the beauty industry of Tmall and Tik Tok, and the first place in the beauty industry of JD.COM, which is the first time that domestic brands have topped the beauty list of Tmall double 11 since 2018. Earlier in October, Polaiya released the third quarter financial report, and the company’s revenue in the first three quarters reached 5.249 billion yuan, ranking first among cosmetics listed companies in China. From these perspectives, the industry pays attention to and studies Polaiya not only to find an answer for its success, but also to find the direction of the evolution of domestic beauty products.

At the same time, international brands are still aggressive. L ‘Oré al China’s double 11 Battle Report shows that it is the beauty group with the largest number of short-listed brands in the TOP list of Tmall, Tik Tok and JD.COM, and maintains a leading position in high-end beauty, high-end dermatological skin care, make-up, hair care and so on. During the 6th China International Import Expo(CIIE), many beauty giants announced the launch of new products and new skin care technologies, showing their attention to the China market.

As important industry weathervanes, double 11 Dapromotion and China International Import Expo(CIIE) represent the "offensive and defensive" strategy and evolution direction of beauty enterprises. It is difficult for us to draw any conclusions from the short-term ranking changes and new trends in enterprises, and we need to lengthen the cycle to look at it, but perhaps we can find the frontier trends of the beauty industry and the development opportunities of domestic beauty.

On the ups and downs of domestic beauty cosmetics from double 11

The performance of domestic brands is not a new topic in double 11 this year. Taking stock of previous double 11, there are many domestic brands in the beauty industry, but compared with international brands, the ranking of domestic brands is unstable, and there are many "one-round tourists". Taking the Tmall platform as an example, the domestic beauty products shortlisted in the TOP10 list have experienced the iteration of Amoy brand, local big brands and a new generation of domestic brands. Taking 2020 as the boundary, the domestic brands in the head have been greatly replaced, and only Winona has been shortlisted in the TOP10, ranking steadily and rising; Polaiya has made great efforts since last year and has become one of the representatives of new domestic products.

This year, the beauty category was affected by multiple factors, and there were not many surprises in the overall transaction performance. The domestic beauty products rose obviously and became one of the highlights. Among them, Tmall’s head beauty brand pattern has undergone a major renovation. SK-II and Shiseido fell out of the TOP10 due to the Japanese nuclear pollution incident, and Polaiya pushed a number of foreign brands to the top. From the perspective of brand types, comprehensive beauty brands occupy the mainstream, and functional skin care brands represented by Polaiya, Winona and Xiulike gradually rise.

In Tik Tok, another important position of beauty cosmetics, the brand pattern is different. Before that, some international brands didn’t enter Tik Tok, but domestic brands took advantage of the traffic bonus to win some opportunities. In the face of international big-name competition this year, domestic brands still have comparative advantages, achieving breakthroughs with high cost performance and refined channel operation. It is worth noting that the beauty instrument brand is outstanding in the beauty category in Tik Tok, which may be due to the live e-commerce gene of the platform, and the anchor can convey the complex principle, function and use experience of the beauty instrument to consumers.

The change of brand pattern is only the appearance, and behind the replacement of domestic brands, there are some phenomena worthy of attention.

On the whole, in addition to the cost-effective advantage, the rise of domestic brands is largely due to the accurate understanding of the needs of local consumers and the targeted launch of large single products. This feature is particularly evident in the category of skin care products. Domestic brands focus on consumers’ anti-aging anxiety and popular skin care concepts such as formula skin care, morning C and evening A, and barrier repair, and launch large single products that focus on maintaining stability, anti-aging and anti-wrinkle, contributing an important sales share to the brand. Winona Soothing and Repairing Freeze-dried Mask, Quaddy Essence, Kanshuhong Waist Suit, and Polaiya Early C Late A Suit have all appeared on the list of explosive items in double 11 on the e-commerce platform. Guoji Feigua’s 2022 double 11 Yuehaowu Power Saver Data Report shows that Polaiya’s early C late A combination contributed about 35% of its sales in double 11, Tik Tok in 2022 (from October 15th to November 11th, 2022).

Hot topics related to skin care on social platforms, image source: Fruit Collection "Insights into Accurate Skin Care Crowds on Social Media Platforms in 2023"

Large single products help domestic brands occupy a place in the list, but whether the brand stands stably enough and rushes high enough depends on whether the product iteration and category expansion can be carried out around the core efficacy to extend the product life cycle. Take Polaiya as an example, its core product series has been iterated for 2-3 generations, and many categories such as essence, water emulsion, cream and eye cream have been introduced. This helps the brand to enrich the sku portfolio, continuously create a "freshness" and increase the customer unit price. Before double 11, Polaiya released Ruby Cream 3.0 series, which contains three textures of lightness, moisture and lightness to meet the needs of different skin types. This product is also the best-selling product of brand Tmall flagship store in the past year. According to the official list of Tik Tok, Polaiya’s Early C Late A Essence Cream Set was shortlisted in double 11’s beauty explosion list. The price of this group member is close to 700 yuan, which greatly improves the price range of the product.

Compared with the field of skin care, the overall competitiveness of domestic brands in makeup is still not as good as that of international brands, especially in the high-end price band. The reason is that domestic cosmetics are mostly designed innovatively around "Chinese aesthetics", and the advantage lies in color-related categories, but the fashion trend of cosmetics changes rapidly, which is difficult to bring high consumer loyalty to brands. Domestic brands still need to make breakthroughs in skin feeling and makeup effect in order to break the situation dominated by international big brands and explore the high-end price. Perfect Diary, which was criticized for focusing on marketing, gradually paid more attention to the functional attributes and technical barriers of products. Before double 11, the brand released its "bionic membrane" essence lipstick, which is the research result of "integration of makeup and nourishing", focusing on the combination of red makeup effect, lip essence effect and lip membrane, to show the brand’s breakthrough in scientific research and innovation.

Another obvious feature of the great promotion is that the pattern of domestic beauty cosmetics is moving towards differentiation. Judging from the performance of domestic brands in different stages of Tmall double 11, many brands have become "dark horses" with the help of the initial promotion atmosphere, super-anchor delivery and other factors, but they often have bright short-term performance and insufficient stamina, and few of them can continue to lead in the whole cycle. Under the trend that Japanese and Korean brands are cold and consumers are disenchanted with international brands as a whole, the development of domestic brands is welcoming, but it is still necessary to continue to precipitate the normal operation ability and cultivate brand endurance on the basis of explosive power.

Generally speaking, domestic beauty cosmetics have ushered in a "reversal" moment during this double 11 by accurately understanding the needs of local consumers, constantly expanding the matrix of large items, high cost performance and refined channel operation.

More than "big items"

Relying on the explosive strategy to meet the current hot demand, domestic beauty brands have the opportunity to "go to the table" and gradually narrow the gap with international brands. However, from the results, it is difficult for domestic beauty products to obtain long-term growth momentum by relying on explosive products. Only by creating a "big single product" and developing a "big brand" can a brand resist a round of shuffling and sit at the poker table for a longer time.

It is not without trace that domestic brands represented by Polaiya and Winona have won great victories. They benefited from the rise of the component party and the efficacy party, and implemented the strategy of "big single product", but they did not rely on this strategy. As mentioned above, the three series of Polaiya Double Antibody, Ruby and Yuanli have been extended from essence to different categories. This year, Polaiya launched a new energy series for the anti-aging needs of mature muscles, and its three-piece energy set, which cost more than 1000 yuan, entered the live broadcast room in Li Jiaqi during its stay in double 11, which shows the brand’s intention to push this series. Winona, Kerfumei and other brands are also constantly expanding their category matrix and reducing their dependence on a single big item. After verifying the heat of recombinant collagen components with collagen rods, Kefumei accelerated the pace of promoting new products, supplemented the categories of emulsion and mask, and its water supply line and oil control line also launched different types of products one after another.

The richness of brand category structure, on the one hand, represents the life cycle and anti-risk ability of brand products, on the other hand, represents its coverage of different levels of consumer demand and different scenarios. The application of patented ingredients to the technical threshold such as essence and cream with higher premium ability also helps domestic brands to gradually get rid of the image of relying on low prices and explore high-end prices. According to Polaiya’s financial report, the average selling price of the company’s skin care products increased by 57.05% year-on-year, mainly due to the year-on-year sales increase of essence and cream products with higher unit price.

From the above results, we can see that domestic beauty cosmetics are taking enhancing product research and development capabilities as a strategic goal and tearing off the label of "emphasizing marketing and neglecting research and development". Local beauty companies have increased the proportion of R&D investment, and focused on components, raw materials and other links that can help enterprises build barriers. In recent two years, synthetic biology, molecular biology and other technologies have been accelerated to be applied to skin care products, and "skin care+biological components" has become a high-growth concept of beauty track, which requires enterprises to carry out collaborative research on basic research, functional raw materials and formula system. According to Zhongxin. com, there are currently 121 research and development projects on raw materials and synthetic organisms in Huaxi Bio. Double 11’s outstanding Fumei brand, its parent company Juzi Bio has four collagen medical beauty products under research, two of which are expected to be approved in 2024, becoming a new source of growth for the enterprise.

Image source: CBNData《2023 Oriental Beauty Valley Blue Book "

Another dimension that domestic brands have been examined for a long time is the ability to operate omni-channel. This batch of new domestic brands have risen online. When the traffic dividend is gradually divided up, on the one hand, brands need to treat online channels in a refined way to improve profit margins. On the other hand, they begin to respect traditional channels, return to offline and near-field e-commerce, and even enter duty-free shops to find new growth opportunities. However, with the new channels, there are new ways of playing and brand logic, as well as powerful opponents. Domestic brands still have a long way to go.

Grouping proposition

From the perspective of single brand, domestic brands initially have the right to speak in the beauty industry with big names. However, from the perspective of the group, there is still a big gap between the comprehensive strength of domestic brands and international beauty cosmetics. As mentioned at the beginning of the article, almost half of the seats in double 11’s e-commerce platform beauty list this year belong to L ‘Oré al’s brands. Although the performance of Estee Lauder Group declined in fiscal year 2023, the main brands of the same name, Estee Lauder and Hailan Mystery, are still relatively strong in the high-end price band.

"L ‘Oré als" have achieved the coverage of different categories, price bands and sub-groups by virtue of top-class, high-end, Volkswagen, cinema and other brands, and better enhanced the Group’s ability to resist risks. No matter how the external environment and consumer demand change, there are corresponding sub-brands in the group to undertake.

However, domestic beauty cosmetics have not yet owned their own "L ‘Oreal" and "Estee Lauder". Although Polaiya, Huaxi Bio and Juzi Bio take the multi-brand route, at present, their dependence on a single brand is still relatively high, or the differences between sub-brands are not obvious. Although the ingredients and focus areas of Fumei and Kelijin under Juzi Bio are different, the brand needs to further formulate differentiation strategies in order to make consumers clear about their differences. According to the data of Polaiya’s financial report, in the first three quarters of 2023, the main brand contributed about 80% to the Group’s revenue, and Caitang accounted for about 10% of the total revenue. The sub-brands such as Off&Realx and Yuefushi made little contribution, and it remains to be seen whether they can become the "N-th growth curve". At the brand’s 20th anniversary strategy conference, Polaiya said that she would innovate the strategic planning, from "troika" to "6*N strategy", and broaden the multi-category matrix of skin care, make-up, toiletries and high-efficiency categories.

In addition to self-incubation, some brands refer to L ‘Oré al’s acquisition strategy to build their own brand matrix. Take Yixian Group as an example. Since 2019, it has successively acquired cosmetics brand Odin, French high-end skin care brand Kelanli, British high-end beauty brand EVE LOM, and functional skin care brand DR.WU (business in Chinese mainland). On the one hand, it has improved the layout in the field of skin care, on the other hand, it has told high-end stories. Increasing the proportion of skin care business has indeed improved the financial situation of Yixian e-commerce. The financial report shows that Yixian e-commerce has maintained an upward trend in gross profit margin in the past four quarters, with a gross profit margin of 74.7% in the second quarter, up 11.9% year-on-year, the highest in a single quarter since listing.

In addition to the width of demand, the gap between domestic brands and international brands lies in the depth of brand value. Beauty has always been regarded as a category with great emotional value, and emotional skin care is also a hot topic on social platforms. Polaiya has recently made intensive speeches on gender equality, mental health and emotion to show the social value of the brand. On the basis of brand-level vocalization, domestic beauty cosmetics are also integrating emotional concepts into products. During the 6th China International Import Expo(CIIE), Yixian E-commerce unveiled the Shanghai Global Innovation R&D Center, and "emotional skin care" is one of its four major R&D fields in the future. EVE LOM brand bears the realization of this concept. It launched the fragrance candle of "Manor after Rain" in China International Import Expo(CIIE), and tracked and analyzed the emotional changes of users when they experienced the SPA through the AI brainwave emotional test instrument to show the brand’s emotional skin care technology.

From supplementing research and development, creating large single products, enhancing brand power in multiple dimensions and developing towards collectivization, domestic beauty cosmetics are constantly evolving. However, compared with international brands that have experienced long-term accumulation, there are still many gaps that need to be filled. At present, China consumers’ recognition of domestic products has increased, and Japanese and Korean brands have given up some market share in the cold, so domestic beauty products have ushered in new development opportunities. This year’s double 11 can be said to be the best performance of domestic beauty products. Jumping out of the promotion atmosphere and price advantage, domestic brands need to make more efforts to prove their unique value. As consumers, we may wish to give more opportunities and patience to domestic beauty cosmetics, so as to wait for the brand to hand over better answers.

Cover image source: unsplash