How a 40-year-old woman can wear a sense of fashion, master four points of wearing, and copy it is beautiful.

With the growth of age, women must accurately control their own style of dressing to ensure that their styling is dignified and decent at all times. After women are over 40 years old, they often find it difficult to dress and match. They should wear dignified clothes without being too old-fashioned, and they should wear a sense of youth without being too act young. If they want to have both, they can learn from the following blogger’s experience and master four key points of matching. It is beautiful for ordinary people to copy and copy.

1, the rational use of bright color system

Many women start to wear very conservative clothes after they are 40 years old, especially in the dark black and gray color matching. In fact, many women still keep their figure in their twenties even when they are 40 years old. If you have such a figure advantage, you can try to start with color matching, and don’t completely refuse colored clothes. Sometimes, if you try colors boldly, your mood will be much better.

2. Different ways of dressing

The second starting point can start from the way of dressing. Starting from the way of dressing, we can break the traditional concept of wearing, and also let the conventional clothing wear more points of view, especially when wearing some basic clothing. Breaking the traditional collocation barriers can make people shine.

For example, when we wear a shirt, we don’t need to tie the buttons all over the body, so the feeling presented by the whole way of fastening will be very rigid. When we untie the two buttons at the position of the hem or the neckline, the whole collocation will be different in an instant. When we wear a shirt, we can also carry it on our hands, or tie it on our shoulders or waist, and open another collocation way of the shirt.

3. Pay attention to matching.

Third, effective wearing also needs to pay attention to the harmony of the overall combination. For example, the skirt and the headband on the head are of the same color, and the matching method of the same color and the same paragraph is used to wear the overall sense of harmony, or the color of the hat on the head is consistent with the color of the shorts on the lower body, so as to wear a visual echo in the overall matching.

In summer, hats, sunglasses, belts, bags, etc. are all accessories with very high upper body rate. You can choose one or two of these accessories, and don’t stack all kinds of accessories together. Too many accessories will often appear cumbersome.

4, the finishing touch accessories use

The last point is to learn to play the important role of accessories. Only by matching accessories with the finishing touch can we give full play to the effective role of accessories. For example, when we wear a simple solid color coat, we can decorate it with a long chain necklace, especially with a round neck coat. The lines of the neck can be made more slender by matching long chain necklaces.

Although this fashion blogger is 40 years old, she can’t see her real age at all. A simple black T-shirt with a long white dress is refreshing and natural, with a earth tone fisherman’s hat on her head, full of holiday style, and a taro purple shirt with basic white wide-leg shorts, which is fashionable and foreign.

The blogger’s figure is very good. Although he is over middle age, he has no difficulty in controlling this expansive color. A clean white dress with a woven straw hat is very suitable for taking pictures when he is on vacation at the seaside. The basic white shirt with denim shorts and flat-bottomed white shoes on his feet are clean and playful, and he can wear the effect of age reduction without bright colors.

Summary:After women are over 40 years old, they should not only wear clean and simple clothes, but also wear a decent feeling. If you can’t find a way to wear them, you might as well learn from the fashion blogger above, which is simple and easy to use, both feminine and playful.

This article was originally created by Tiger Brother, and the pictures are all from the Internet. If there is any infringement, please contact to delete it. If you need to reprint it, please indicate the source, and plagiarism will be investigated! # Summer wear # # Summer life punch season #

Fashion is not superstition, but a compulsory course in life!

In the stream of time, we always walk through the intersection of the past and the future. Clothing, like a symbol of time, carries our choices and decisions at every step. Sister pomelo tells history takes you into a wonderful journey through time and space.

Hey, history fans, let’s cross the long river of history, but also remember the preciousness of every moment. Clothes are not only a coat, but also a code of life and a story about us. Uncover the wonderful world outside this fashion together.

"Respect clothes before people, skin before soul." This ancient proverb is buried in our hearts like a seed of revelation. Clothes may not determine a person’s life, but it is a window into the heart. Does this mean that every choice we make affects our future destiny?

Network material

"Image must be ahead of ability, otherwise your ability will be easily overlooked and underestimated." The external image, like a bright flag, leads our internal state. Dressing appropriately is not only a respect for yourself, but also an attitude towards life and career. Let our image become a background color of life and light up the road ahead.

Network material

"Appreciating a person begins with face value, respects talent, fits in with character, lasts longer than kindness and is loyal to character." Life is like a painting, and its face value, talent and personality are like various shades on the canvas. Dressing is not only an external decoration, but also a way to show our colorful life. Let the aesthetic power dance on us, and let people feel the charm of both internal and external cultivation while seeing us.

Network material

"A person’s life will not be decided by the clothes you wear, but you can see your life state and inner world through the clothes you wear." Clothing is not only an external expression, but also a reflection of inner feelings. The netizen in this story changed his life through ten days of careful dressing. The choice of clothes has become the starting point of her fashion mood turning point. Isn’t this the wonderful power of fashion?

"Teacher Angela Chung once said:’ You dress beautifully and appropriately, and it is your people who are remembered; You wear sloppy clothes, and people will only remember your sloppy clothes.’ "Dressing appropriately is not only a kind of respect for yourself, but also a kind of respect for others. A good display of external image will lead us to the peak of life. Let proper dress become a plus item in our life, lead good luck and prevent opportunities from slipping away easily.

Network material

Dressing turned out to be a fate choice. Clothes are not only a part of our life, but also our window to the outside world. While choosing clothes, we may also be betting on every step of life. The mystery of life is hidden outside fashion, and clothing is one of our most intuitive choices every day. In the long river of time, let us lead our own destiny through clothing. Not only fashion, but also the choice of life. Dress, change your destiny, make your own decisions.

The female figure is humiliating, and this stalk sucks.

"S is thin, M is beautiful, L is rotten, XL is rotten, and XXL is rotten." There is also a small line on the size table, "Only for girls aged 18-35, please consult customer service first according to your figure". Recently, a suggested size table for women’s wear in RT Mart shopping malls caused controversy. In response, its official Weibo statement said that improper wording in publicity materials would strengthen internal management to ensure that such incidents would not happen again.

To be honest, I thought it was a spoof at first. I can’t figure out how a publicity board full of malice towards women got green light all the way to the wall. Wen Wenjun, who thinks that playing homophonic terrier is very humorous, used just two lines to account for all the discrimination against women’s age, gender and figure, and there is really no one.

According to the clothing size, the female compatriots, who account for three fifths of all women, are all in the queue of "worse than bad". Also coincides with the "Double Eleven" period, so the IQ and EQ are not online, offending the gold owners and sisters who are the main force of "buy buy Buy". I’m afraid this business will really be "broken up".

It’s 2020, but the mainstream aesthetic of women still stays on the long legs with black silk. Every once in a while, there are female stars who are hung up on hot search because of their "expansion". It seems that women can only be equated with self-discipline if they are white, young and thin, chopsticks legs, A4 waist and paper people.

Even actress Gong Li, who was named "Gong Huang" by the domestic entertainment circle, was not spared. In August this year, a street photo of Gong Li and her husband caused a heated discussion among netizens. In the photo, Gong Huang wore a pink floral dress, and the whole person looked natural and graceful. However, in the netizen’s message, the words "the waist of the bucket is full of fat, and the unicorn arm is raised" are still very heartfelt.

Top female artists who are over 50 years old and internationally renowned have to be humiliated by their bodies. It also makes female compatriots realize that in the world ruled by deformed aesthetics, women never seem to escape the fate of being examined, evaluated and humiliated by their bodies.

A female star in the spotlight should take a scale with her when eating a meal. If you eat a little fat, you will be ridiculed by the whole network. Some people argue that the harshness of actresses’ figure has industry particularity, because they belong to the representatives of traffic and attention. You can think about it carefully. Is being fat or thin the only criterion to judge an artist’s quality? Don’t you see, how many red flowers are there, and there is a good skin, but I don’t know where the face value is higher than acting. After many years of debut, acting will only be silly and sweet.

Not only stars, but also ordinary women are kidnapped by the abnormal aesthetic of "one fat destroys everything", which is both a victim and a perpetrator. Under the single aesthetic effect of being thin and young, the standard of beauty becomes thin and thin again.

The popular "BM style" this summer, the once popular "A4 waist", "keeping goldfish on the clavicle" and "touching the navel with the backhand" all made the "fat girl" feel ashamed. In order to become beautiful, some girls go to great lengths to soak in Chili water, induce vomiting, and even shrink their stomachs to lose weight. Others are addicted to plastic surgery, leaving serious sequelae.

It’s easy to get rid of the brand of "XXL corresponding to’ broken’" in shopping malls, but it’s difficult to break the hidden rules of female body humiliation.

The beauty of women should not be confined to the standards defined by others. Beauty is a lot of money. Only by establishing healthier and diversified aesthetic standards can women have more self-confidence, not be shackled by the standard of "white and thin", accept the traces left by years and love their bodies, live high.

At this year’s "Talk Show Conference", a remark made by star agent Yang Naizhen is worth reflecting-"Girls should not be defined by standards, there is no standardized beauty and ugliness, just like yourself."

Let more women stop criticizing themselves for the eyes of strangers, have the right to health and beauty, and break the shackles of stereotypes and concepts. There is still a lot that the whole society needs to do. Let’s start with something like "XXL corresponds to’ breaking up’".

Source: The Paper.

Let the culture and history be vivid.

Source: People’s Daily Online-People’s Daily Overseas Edition

Wang Chonglv Guo Hongsong painted.

Compared with Zeng Guofan, I admire Zhang Jian more. As an extremely complicated individual, Zeng Guofan can be said to be a "big book" with rich contents. After living in Beijing for ten years, he was a scholar, awarded Hanlin, and served as assistant minister of various ministries. After being released to the outside world, he set up the Xiang Army, created Westernization, and served as the governor of several provinces, ranking among the three. He became the person with the greatest meritorious service, the heaviest power and the highest status since the founding of the Qing Dynasty, and achieved the "three immortals" of virtue, meritorious service and self-examination. Moreover, through introspection, he became a sage, a saint inside and a king outside, and "worthy of the perfection of heaven and earth".

However, I vaguely feel that he has lost his id and the starting point of life. He not only wants to build extraordinary achievements, but also wants to be a perfect man between heaven and earth, so as to achieve all-round transcendence inside and outside. His pain also comes from both inside and outside: on the one hand, the court is afraid and suspicious of him, and at the same time, in order to establish a perfect image, he is cautious in his words and deeds, treading on thin ice and pursuing perfection in everything, which inevitably leads to melodramatic and pretentious. As he wrote in his diary: "I have been too anxious recently, and every day I swim in an open day, it is always because I am too eager for fame and popular opinion."

In contrast, Zhang Jian is like a pioneer in the long night.

Zhang Jian’s imperial examination road was very uneven. Seeing the defeat in the Sino-Japanese War of 1894-1895, and thinking about 26 years of wasted time, 120 days and nights curled up and rested in a narrow test shed during the day, and the destruction of talents by stereotyped writing, the champion and he resolutely decided to abandon his official career and take the road of rejuvenating the country through industry and education.

After establishing the development idea of "father’s education and mother’s industry", he has founded more than 20 enterprises, involving textiles, printing and dyeing, printing, paper making, matches, soap, electricity, salt industry, animal husbandry, silkworm, oil, flour, telephone, shipping, docks, banks, real estate, hotels and other industries. Among the more than 370 schools he founded, apart from primary and secondary schools, the focus was on normal education and vocational education in agriculture, medical care, textiles, railways, merchant ships and river and sea engineering. He founded the University of Engineering and Nanyang University, supported his colleagues to establish Fudan College, merged the three colleges of medicine, textile and agriculture into the future Nantong University, and also contacted celebrities in the education field to brew the transformation of normal universities into universities, thus establishing Southeast University and creating a complete modern education system.

The "Big Student Model" he explored promoted the joint-stock system of modern enterprises in China. In terms of education and culture, his museums, normal schools, new theaters and meteorological stations are the first in the country. In addition to establishing a library, a society of performers, a more vulgar theater, parks and stadiums, he also set up charitable undertakings such as nursing homes, nursery schools, disabled homes, poor factories, shelters and welfare homes, with a view to transforming society and improving the quality of the people.

In terms of ideological and theoretical achievements, there has always been a difference in the evaluation between "following" and "going on" in academic circles. The former embodies inheritance, just like adding bricks and tiles to the inherent balcony; The latter pays more attention to innovation and is committed to re-building. As a pioneering practitioner, Zhang Jian belongs to the latter category. From a historical point of view, future generations admire a person, not only by examining what he has done to benefit the society and the people, but also by valuing what new things he has provided to the predecessors. In this sense, I said, "Fool is more approachable, and I am quite convinced by Zhang Jian."

No matter Zeng Guofan or Zhang Jian, or even thinkers, writers and politicians in China, what they said and did in their time reflected the influence of Chinese traditional culture and enriched this culture with their own practice. This is also the angle I chose to write "Context-History of Our Mind".

Culture is the root, blood and lifeline of a nation, and Chinese studies are an important carrier of Chinese spiritual culture. Throughout the history of human civilization, Chinese culture has unique ideas, wisdom, tolerance and charm, which has added a high degree of self-confidence and incomparable pride to the Chinese nation.

Many people equate Sinology with China’s traditional culture, which is unscientific and imprecise. They are two different concepts. The connotation of traditional culture is much broader, including material culture (such as utensils, clothing, food, architecture, etc.), institutional ritual culture and spiritual culture (knowledge, belief, art, religion, philosophy, law, morality, etc.); Traditional Chinese studies, however, is only a part of China’s traditional culture, and its scope is relatively narrow.

The so-called "national studies" are relative to western learning and new learning. At the end of Qing Dynasty, when European and American academics entered China, people called China’s inherent knowledge "Sinology", which generally refers to Chinese traditional culture and academics with Confucianism as the main body. Liang Qichao said that sinology is a knowledge about moral character, that is, a knowledge to sharpen one’s own character and virtue. In terms of disciplines, Chinese studies include today’s philosophy, history, religion, literature, manners and customs, textual research, ethics, edition, etc. In terms of ideology, there are three schools of thought, namely, pre-Qin hundred schools of thought, Confucianism, Taoism and Buddhism. For a long time, Confucianism has run through and dominated the history of China’s thoughts, while others are subordinate.

Theoretically speaking, Chinese traditional culture has three pillars: Confucianism, Taoism and Buddhism. Confucianism and Taoism are indigenous and first produced in China. After the Eastern Han Dynasty, the Chinese classics, Wei, Jin, Southern and Northern Dynasties, Sui and Tang Dynasties, the introduction and spread of Buddhism, and Confucianism and Taoism formed a three-legged situation. As the traditional wisdom of Chinese life, they interacted and complemented each other. Confucianism stresses the enterprising spirit of joining the WTO, emphasizes vigorous and promising, and aims to cultivate self-cultivation, rule the country, and take the world as its own responsibility; Taoism pays attention to spiritual detachment, natural Taoism, calm and smooth, inaction, soft and rigid, and static braking. Buddhism pays attention to being born, emphasizing that everything is empty, eliminating interference, turning troubles into bodhi, indifferent to fame and fortune, and "putting down is the best." Once upon a time, there was a saying: "Treat the mind with Buddhism, the body with Taoism, and the world with Confucianism." (filial piety in Southern Song Dynasty)

History is a process of inheritance and accumulation, and the present and future of a nation are extensions of history. Some historical and cultural essays, with the help of the accumulation of historical materials, treat the exhaustion of the soul and make up for the absence of the spirit, obliterate the characteristics of prose expressing individuality and revealing oneself, regard the historical materials that should be the background as the main body of the article, and fail to see the dimension of spiritual display. In my writing, I pay special attention to strengthening the subjective consciousness, focusing on the pertinence of reality, and strive to infuse new insights, new discoveries, true temperament and sense of reality into historical materials.

Historical and cultural prose should be a mixture of literature and history, and it is an organic integration of philosophy, poetry and historical writing. They should rely on historical events, seek the source of passion from poetic nature, and obtain the ladder of sublimation on the philosophical level. Through the marriage of literature and history, the youthful smile of literature brings vitality and beauty, vitality and passion to the cold and solemn historical old man; After reading the vicissitudes of history, the literary beauty gets the enlightenment like the morning bell and the evening drum, adding a huge spiritual impact on the aesthetic value.

When writing the book "Context", on the premise of accurately understanding ancient books, I used prose forms and literary techniques to explain the facts and show the spiritual outlook of the characters; Try to set up some tension fields, information sources and shock waves, so that vivid images, vivid interesting things and thought-provoking inquiries can be danced from time to time, and strive to avoid the stagnation and rigidity of pure political theory, and reasoning will become a proper wake-up call or a necessary adjustment to lyric and narrative. This kind of "reason" comes from the perception of life and has a strong personality color. In this way, history has also become smart and full of fresh vitality.

The Chinese context is vast. We have entered the profound China culture, the complicated and changeable real world and the surging spiritual world.

Scientific movement, protect your heart.

According to the latest China Cardiovascular Health and Disease Report 2021 released by the National Cardiovascular Center,Two out of every five deaths due to illness in China died of cardiovascular diseases.

Cardiac rehabilitation is an important means to treat stable cardiovascular diseases and prevent recurrent cardiovascular events. Therefore, it is imperative to fully understand the role of scientific exercise in promoting cardiovascular health and actively carry out cardiac rehabilitation.

A simple analogy:The heart is as important to the human body as the engine is to all kinds of machines and needs regular maintenance.Cardiac rehabilitation is like guiding everyone to use and maintain this engine of human body, ensuring the vitality of the engine, thus improving the quality of life.

Who needs cardiac rehabilitation?

A large number of studies have shown that exercise is beneficial to cardiovascular health.Healthy people and sub-healthy people can reduce the incidence of cardiovascular events by developing active and scientific exercise habits.

Exercise mode:You can choose moderate-intensity aerobic exercise, that is, a rhythmic exercise type that uses large muscle groups of the whole body.Such as swimming, cycling, running and skipping rope.

Tip 1:Everyone’s basal heart rate and peak heart rate vary greatly. For women over 50 years old, men over 40 years old and patients with weak health, an in-depth heart examination should be done before starting exercise rehabilitation."Cardiopulmonary Exercise Test"It can measure everyone’s anaerobic threshold heart rate and peak heart rate, and at the same time, it can more accurately determine the "warning line" of the maximum heart rate during exercise, and judge the heart rate interval corresponding to different exercise intensities.

Tip 2:People who don’t exercise for a long time should followstep by stepThe principle, let the heart and blood vessels gradually adapt, beware of excessive fatigue to increase the risk of cardiovascular events, but also avoid joint muscle damage.

Tip 3:Overweight people should adopt a combination of nutrition and exercise.Controlling energy intake is a necessary means to lose weight, but excessive control of energy will reduce lean body weight (fat-free body weight, the weight of other body components except fat). It is suggested that overweight people lose 5% ~ 10% weight within 6 ~ 12 months. Overweight people need longer aerobic exercise to consume fat, and the recommended aerobic exercise time is 45 ~ 60 minutes. Resistance training can consume more energy. It is better to combine aerobic exercise with resistance exercise.

After the winter, some sports-related sudden deaths have attracted people’s attention, especially the sudden death of young employees of a company in Shanghai outside the gym, which makes people feel awkward. Studies have confirmed that lack of exercise or unreasonable exercise are important factors leading to cardiovascular events. Here are some special precautions about "protecting the heart" in the scientific movement:

oneIf you have chest pain, dizziness, overwork, shortness of breath, excessive sweating, nausea and vomiting and irregular pulse during exercise,Exercise should be stopped immediately.The above symptoms still persist after stopping exercise, especially after stopping exercise for 5 ~ 6 minutes, the heart rate still increases, so you should seek medical advice in time.

2The elderly should choose moderate and low intensity exercise and appropriately increase daily physical activity; You can also carry out traditional rehabilitation training such as Tai Ji Chuan and Baduanjin.The exercise time is relatively shortened or prolonged according to the degree of fatigue,The general exercise duration is 30 ~ 60 minutes/day.

threePatients who are weak in the early stage after cardiac surgery can start with breathing training. Respiratory training can prevent pulmonary complications, promote sputum discharge, effectively increase vital capacity and improve lung function. Adopt abdominal breathing mode, that is, the abdomen bulges after inhaling the nose and adducts after exhaling.When exercising, you can inhale through the nose and exhale through the mouth, take a deep breath and try to prolong the breathing time.The practice of lip-shrinking and exhaling is also an important part of breathing training. It emphasizes that when inhaling, breathe in slowly through the nose, and breathe out after holding your breath a little (similar to blowing candles). The ratio of inhalation time to exhalation time is 1: 2. 10 times per group, 5 groups per day. Some low-intensity exercises, such as walking and limb training, start with 10 minutes/time, 2 ~ 3 times a day, and then gradually increase to the target amount of exercise.

fourNo matter what kind of exercise,The intensity of exercise needs to start from a low intensity,When the individual gradually adapts, he will gradually increase to the target exercise intensity for exercise.

Source: Popular Health magazine

Author: Fan Denghuang, Department of Rehabilitation Medicine, First Affiliated Hospital of Zhejiang University School of Medicine

Audit: Expert of National Health Science Popularization Expert Database

Wang Fang, chief physician, Department of Cardiology, Beijing Hospital

Planning: Wu Weihong Tan Jia

Editor: Yu Yunxi

Dress in fashion, not in price.

The beauty of human beings consists of three parts, namely, innate beauty, beautiful clothes, and beautiful manners and temperament. This article focuses on the beauty of dress.

It is generally believed that people look beautiful when they wear fashion.

However, now many people have realized that wearing fashionable clothes does not necessarily mean that clothes are expensive. Wearing expensive clothes does not necessarily mean that people are naturally beautiful.

People dress in fashion.

Mainly refers to the color of clothes and fabrics, and the clothes are fashionable. The most important factor is that the clothes people wear are appropriate and suitable. Pay attention to people’s hobbies, and wear clothes suitable for their body shape, skin color, professional characteristics, communication habits, psychological personality and so on. Not a fashionable dress looks beautiful on anyone.

Dressing in fashion does not mean that clothes are expensive.

Many people think that they have little money, and wearing expensive clothes will not reflect fashion, nor will it be beautiful. This statement is biased. Some stars go out, go to the entertainment stage, and go to interpersonal public places, showing great fashion. Everyone thinks that the clothes and accessories they wear are very expensive and piled up with money.

Actually, not completely. There are many celebrities wearing clothes that are cheaper, not as expensive as people think. Dong Qing, a famous program host, once said that some clothes she wears are only 50 yuan or a hundred pieces.

We often see the host of the program, wearing ordinary clothes. In contrast, some people are bent on buying high-end clothes, spending thousands of dollars on a dress and hundreds or thousands of dollars on a scarf. Do outsiders think fashion is beautiful in others’ eyes? Not really.

How to make yourself look fashionable and beautiful.

01 Follow the trend appropriately. Dressing in fashion can pay attention to the current recognition of members of society. Look at what people tend to wear, and wear it with them.

For example, young people love to wear jeans and feel energetic. The elderly people also wear jeans, and they still have a sense of fashion. It is also fashionable that some jeans manufacturers deliberately make knees or trouser legs into "rotten whiskers".

Be creative and fashionable. It is fashionable to dress up as a style and style by your own vision and appreciation, and be imitated by others.

For example, a lady will buy a silk scarf for seven or eight yuan, and it is typical fashion to boldly appear in the street to attract admiration with a kind of tying method she imagines, which matches her self-demeanor and self-confidence.

How to make the combination of wearing and human body beautiful and attractive.

The charm of people, after all, is graceful, beautiful, attractive and penetrating in interpersonal relationships, but also has personality shock and warmth.

To have this comprehensive charm, people must pay attention to their appearance. Dress neatly, pay special attention to appropriateness and collocation. We should also pay attention to the beauty of language posture.

Some people only wear expensive clothes, which are famous brands. They don’t pay attention to people’s self-cultivation. They talk too much, are rude, talk too much, dance too much, etc. Not only are they not beautiful, but they are also "ugly".

Read the history of the world in 3 minutes to help you gain knowledge!

For a long time, the Silk Road has been simply regarded as a trade channel connecting East and West. However, Peter Franco Pan, a professor at Oxford University, put forward a subversive view in his new book, The Silk Road: A Brand-new World History:

The importance of the Silk Road goes far beyond the trade channel. In fact, the Silk Road has shaped the past of mankind and will certainly affect the future of the world.

From four ancient civilizations, three religions and wars in human history to today’s the belt and road initiative, Franco Pan described the intricate relationship between the Silk Road and world civilization from ancient times to the present. The following excerpts from the Silk Road will give you three minutes to understand world history.

Silk Road and Four Ancient Civilizations

Ancient Babylon

Since the beginning of civilization, the Silk Road has been the cradle of empire. The Mesopotamian alluvial plain bred by the Tigris River and the Euphrates River provided soil for the emergence of human civilization, and it was here that the world’s earliest towns and cities were born. Almost 4000 years ago, King Hammurabi of Babylon promulgated the earliest written law in the world here.

Ancient Egypt

Ptolemy, the guard officer who accompanied Alexander the Great in his expedition, brought wealth from the Silk Road to Egypt and established a capital named Alexandria. According to a contemporary scholar, Alexandria has developed into the largest city in the world at that time, with a population of 300,000 in the 1st century BC.

Ancient India

Mohenjodaro, nearly 5,000 years ago on the Silk Road, is a miracle of the ancient world, with tens of thousands of urban population, criss-crossing streets and sophisticated sewage system, which cannot be compared with Europe thousands of years later. The Silk Road also linked India and Rome. A large number of coins found on the west coast of India can be traced back to the period of Augustus.

Ancient China

In the Han Dynasty, after many campaigns, China people drove the Xiongnu back to the grassland and seized the Hexi Corridor, which opened the door for a transcontinental communication channel-the "Silk Road" was born. The expansion of the territory aroused China people’s interest in the outside world, and the high-priced silk trade made China people get rich returns.

The Silk Road and Three Major Religions

Buddhism

The scenery of cultural exchange on the Silk Road is amazing. In India, it was not until the worship of Apollo was established that the statue of Buddha began to appear: the statue seems to be based on the image of Apollo, which shows the deep influence of Greek culture. Before that, Buddhists were never willing to show their faces and make public, but now religious competition forces them to reform and innovate.

Christianity

Christianity spread rapidly eastward along the Silk Road, overwhelmed Zoroastrianism, Judaism and Buddhism, and marched straight into Asia, and soon spread all over the Persian Gulf and as far away as the area ruled by Guishuang-that is, it has reached today’s Afghanistan.

Islamism

After conquering the Silk Road, Muslims gathered a lot of wealth and set off the most unforgettable academic research upsurge in history.

Many scholars were summoned to the Palace in Baghdad or attracted to the top academic centers all over Central Asia, engaged in mathematics, philosophy, physics, geography and other research. At that time, the radicals were not Muslims, but Christians; At that time, those wise men who were open-minded, curious and generous were all on the Silk Road, not Europe and America.

Silk Road and Global Economy

economic globalization

Along the Silk Road more than 2,000 years ago, in Carthage and other cities around the Mediterranean, the rich and powerful can wear silk handmade in China; Pottery produced in southern France can be found in England and the Persian Gulf. In kitchens in Xinjiang and Rome, condiments from India can be used; Greek characters can be carved on buildings in northern Afghanistan; In the east, you can see galloping horses in Central Asia.

We usually regard globalization as a unique phenomenon in contemporary society, but as early as two thousand years ago, globalization was already a fact, which provided opportunities, brought problems and promoted technological progress.

Great discovery of America

After the 16th century, with Columbus discovery of america, Europe got a lot of silver from America. The Silver Road encircles the world like a ribbon, but in the end it all flows to the same place through the Silk Road: China.

At the same time, Chinese porcelain and silk are very popular in Europe. With the influx of silver, the culture of the Ming Empire was unprecedentedly prosperous, with novels, operas, paintings and philosophy shining brilliantly. However, due to its inability to control inflation, the Ming Empire eventually collapsed.

The British Empire dominates.

In the 16th century, the success of Spain and Portugal frustrated the British. In order to gain a place on the Silk Road, Britain established some new trading companies, such as the Turkish company and the East India company. These companies all obtained royal charters, plundered the wealth on the Silk Road by their monopoly position, and finally created the glory of the empire that never sets.

Silk Road and Human War

Roman Persian war

For the Romans, if the empire wants to grow, it must have a large number of cities, thus collecting enough taxes; If the empire wants to be brilliant, it must have artists and craftsmen. These did not exist in the barren European continent at that time. In order to build a powerful empire, the Romans must control the heart of the world-the Silk Road. In order to achieve this goal, Rome and Persia fought for 400 years.

The crusades

Although the 200-year-long Crusade is regarded as a religious war, there is a more important secular power behind it-the infinite wealth on the Silk Road. Relying on the opportunity of the crusade, cities such as Venice rose to become upstarts on the Silk Road, and the west also re-entered the core area of the world.

The Mongols are coming.

The Mongolian iron hoof conquered almost the whole Eurasia along the Silk Road. As well known as the horrible massacre, it is the wisdom of Mongols to rule the world.

They encouraged trade across Europe and Asia on the Silk Road with low tax rates, eliminated ethnic barriers on the Silk Road with military rule, promoted the integration of eastern and western civilizations, and created freedom and prosperity of religious belief on the Silk Road with tolerant policies.

Nazi road

On August 23, 1939, the Soviet Union and Nazi Germany signed the Soviet-German Non-aggression Treaty, although the alliance between the two countries was incredible. But in fact, Stalin compromised with Germany in order to gain time, and he needed time to restore the turbulent country.

The other ally, Hitler, was for wheat and oil located in the south of the Soviet Union, two crops located at the western end of the Silk Road, which were extremely scarce in Germany.

Hitler’s original wishful thinking was to form an alliance with the Soviet Union, which provided supplies. Unexpectedly, after the war began, Stalin did not fully support Germany, but fell to the allies. In the end, Hitler was forced on an adventurous road to invade the Soviet Union, which doomed the collapse of the Third Reich.

Today, despite frequent wars and constant frictions, the Silk Road passes through Islam and other places, but in Peter Franco Pan’s view, its important role in natural resources, geographical location, history and culture still exists, and the Silk Road is reviving.

Looking at the history of China from the perspective of "Forbidden City"

Author: Guo Mei Jin Xiahui

The historical documentary "Forbidden City" takes the Forbidden City as the clue and the change as the breakthrough point. Through 12 chapters, it tells the important historical events in the 600-year history of Ming and Qing Dynasties, summarizes the gains and losses in historical development, and presents the valuable wisdom of the Chinese nation. It not only emphasizes the integrity of the Chinese nation, but also shows the characteristics of the Chinese nation different from other civilizations, leading the audience to inquire about the vicissitudes of history and pursue the cultural roots.

The documentary "Forbidden City" stands in the perspective of great history, jumping out of the red wall and green tiles to tell the historical situation related to the "Forbidden City". For example, through the comparison of Chinese and foreign civilizations, the characteristics of the Chinese nation can be expressed. The eighth episode of "The Prosperous Age" tells the story of the British envoy Magalny’s visit to China, emphasizing the mutual gifts from China and Britain-Jade Ruyi and Mauser Gun, and pointing out that "Gun and Ruyi represent their respective cultural positions" to illustrate the potential strength and etiquette civilization of the Chinese nation. For example, through the comparison of Chinese and foreign civilizations in the changing situation, we can sum up the historical lessons of the Chinese nation. The sixth episode "Afterglow" introduces the change of silver shortage caused by the exhaustion of silver mines in various countries, and points out that European countries established a rudimentary modern monetary system and financial system due to silver shortage, while the Ming Dynasty experienced economic recession due to silver shortage. This proves the serious harm of arrogance and conservative thinking and summarizes the painful historical lessons.

"As a historical documentary, how to guide the audience to fully, deeply and clearly understand history, respect history, form a sense of history, and drive contemporary people to pursue and inquire about history is a crucial creative proposition." The Forbidden City adopts a popular way to express the charm of Chinese culture. Among them, the most representative is the ingenious combination of cultural relics and history, and the wonderful contrast between historical stories and theme songs. The film is good at seeing the big from the small and showing the macro history through the details of cultural relics. For example, the second episode "Inheritance" uses the horses in Li Gonglin’s "Pasturing in Wei Yan", a cultural relic of the Palace Museum, to show the characteristics of martial arts in the early Ming Dynasty. At the same time, the film also makes the characters in the picture scroll move through modern technology. For example, the first episode of "The King" makes the ancients in "The Emperor Accumulates Victory" walk, and with passionate music and simulated street noise, it shows the bustling street scene in history. This artistic treatment obviously touched the audience, and some netizens pointed out the details of men wearing pink clothes in the picture scroll in the barrage, indicating that the expression of the dynamic picture scroll aroused the audience’s interest and concern about the living customs of the Ming Dynasty. As Wu Zhiyong, the general director of the film, said, "Cultural relics are evidence, not for display". The previous documentaries on the theme of the Forbidden City mentioned cultural relics, which seemed to show the manufacturing process or artistic value of cultural relics themselves, rather than introducing related historical stories. For example, the seventh episode of the Forbidden City, Painting and Calligraphy in the Forbidden City, introduces the creation and preservation of paintings and calligraphy.Instead of focusing on the objective world revealed by the contents of calligraphy and painting. It can be seen that the Forbidden City shows the Chinese civilization more vividly and strengthens the audience’s perceptual knowledge of the Chinese nation through the historical information carried by cultural relics.

In recent years, the number of documentaries on the theme of the Forbidden City is quite large, which can be roughly divided into three categories: grand theme category, micro theme category and specific characters category. Among them, The Forbidden City (2005) is narrated based on several grand themes, from the macro perspectives of architectural art, use function, collection of cultural relics and the evolution process from the palace to the museum, showing all aspects of palace architecture, precious cultural relics, fate of characters and palace life, and emphasizing the value of the Forbidden City as a common historical and cultural heritage of mankind. Since then, When the Louvre meets the Forbidden City (2010) and The Forbidden City 100 (2012) have been narrated around micro-themes: the former deduces the art history of the East and the West in different time and space backgrounds, and emphasizes the valuable value of the exchange between Chinese and Western civilizations; The latter, based on the practical value of the Forbidden City building, expresses the aesthetic value and cultural connotation of the palace building with creative commentary and images in the form of micro-documentary. I am repairing cultural relics in the Forbidden City (2016), New Things in the Forbidden City (2017) and I am in the Forbidden City for 600 years (2020) record the daily work of cultural relics workers in the Forbidden City. They all focus on the stories of cultural relics protectors, which not only show the spirit of craftsmen, but also show the understanding of cultural relics by cultural relics restorers-the spirit of utensils that carry the Tao with things.

Looking at the documentaries on the theme of the Forbidden City since this century, we can find that its development vein presents the following two important characteristics, that is, not only its vision has undergone a "macro-micro-macro" evolution, but its expression mode is getting younger and younger. Among them, the change of vision is from the broad perspective at the beginning, to the interpretation of specific aesthetic values and cultural connotations, to the personal perspective of cultural relics protectors, and finally, to the grand perspective of the Chinese nation. The trend of younger expression is particularly obvious in the Forbidden City 100, I am repairing cultural relics in the Forbidden City and the Forbidden City. "Forbidden City 100" is a micro-documentary with a single episode of no more than six minutes, which meets the viewing needs of young people in a fast-paced society; The dedicated spirit of the elderly restorer and the youthful vitality of his disciples in "I am repairing cultural relics in the Forbidden City" have aroused the resonance of many young audiences; The theme song at the end of the Forbidden City has greatly expanded the audience by virtue of the singer’s social influence and the genre with both ancient meaning and popular elements.

The emergence of these two characteristics is related to the change of social environment. First of all, the rapid development of social economy has given birth to multiple values and the evolution of "macro-micro" vision. At present, the rapid development of world economy and technology requires us to re-examine and establish the spirit and identity of the Chinese nation, which has given birth to the transformation of "micro-macro" vision. Secondly, the ever-changing consumer society has also widened the differences in viewing habits between young people and middle-aged and elderly people. Documentary creators need to attract young audiences with younger expressions to further realize the social value of documentaries.

Looking back on the development of documentaries on the theme of the Forbidden City, we can see that people’s understanding of Chinese civilization is also deepening: from the overall grand impression to the specific artistic value, aesthetic value and cultural concept, to the craftsman spirit and utensils spirit of cultural relics protectors, to the survival wisdom of the Chinese nation shown in The Forbidden City. This cognitive process also reflects the mental outlook and value orientation of the Chinese nation in different historical stages. For example, "Forbidden City" no longer only shows the interior of the Chinese nation, but focuses on the history of the Chinese nation in a global perspective, and lets the audience see the vicissitudes and splendor of Chinese culture with the help of younger expressions.

Specially published by Shanghai Literature and Art Review Special Fund

Source: Jiefang Daily

Ouyang Zhongshi: What is culture? What is the core of culture?

What is culture? There are many experts who have defined it. There are hundreds of kinds in ancient and modern times, at home and abroad. Everyone always talks about a certain aspect of "culture", but it has not been fully summarized, so it is more troublesome to define it. Modern Chinese Dictionary explains culture as the sum of material wealth and spiritual wealth created by human beings in the process of social and historical development. If we understand it according to this definition, there is probably nothing that is not cultural, good or bad, and almost everything we can see can be classified into the category of culture. As for how culture came into being, why it came into being and why it came into being, there is no answer. Now, let’s analyze and study the word "culture".

Culture is the pursuit of beauty by human beings.

To make all kinds of things in society have a good meaning is called "taking culture as its foundation"; Let it become beautiful and make it "beautiful". This is called "culture". Starting from good wishes and pursuing practical actions, we finally get a good result, which must be the crystallization of "culture".

From the beginning of existence, human beings always hope that the present will be better than the past, and tomorrow will be better than today. It can be seen that the pursuit of beauty is the desire of human beings and the goal that human beings will always pursue. It is human nature to pursue a beautiful desire. This desire for beauty is not only human, but also common animals, such as monkeys, cats, rabbits and dogs. Therefore, we say that this is a kind of nature of species, that is to say, this is an inevitable pursuit of the survival of a "living thing". However, this desire is limited by nature and bound by heaven and earth. From the nature, everything between heaven and earth exists objectively, regardless of human will, and they have their own operating rules. Living in nature, human beings should also obey some laws in nature, and form some laws and rules that everyone abides by in social life. In the Book of Changes, it is said that "the sky is strong and the terrain is Kun". This has summed up everything in nature. Kun means Shun. Heaven and earth are constantly running. The sky should be strong and the earth should be smooth. Everything on the earth, including human beings, requires "smoothness". Heaven and earth require "harmony", and if human beings want to be beautiful, they must also "harmony". Find a word to describe "beauty" and "harmony", and we in China will find the word "Wen". Literature is the meaning of beauty and harmony.

What is the word Wen? The Book of Changes says: "The phases are mixed, so it is called Wen." "Za" was originally written as "Fu" (we simplified it as "Za"), with the word "Yi" on the left and the word "Ji" on the right. In terms of word-making, it means that there are many birds flying on a tree and wearing all kinds of clothes, which are very beautiful, that is, "味味". In other words, a variety of appearances and things are gathered together and colorful, which is called "Wen". In addition, there is another explanation, which says in the Book of Rites: "Five colors are written." All colors are gathered together, which is "Wen". All kinds of colors are gathered together, but they are not randomly piled up, but have their own rules, so we also say "articles". All kinds of things get together, and they are not chaotic and organized. This is called "Wen", which is a beautiful symbol.

To make all kinds of things in society have a good meaning is called "taking culture as its foundation"; Let it become beautiful and make it "beautiful". This is called "culture". All material wealth is created by people, and our spiritual wealth also appears for beauty, so we use a word "Wen" to describe it. Can we understand that all the beautiful things (whether material or spiritual) created by human beings, as well as all the efforts made to achieve beauty and all the ideas for development towards beauty, are all cultures? Therefore, a good wish is culture; Pursuing beautiful practical actions is also culture; Starting from good wishes and pursuing practical actions, we finally get a good result, which must be the crystallization of "culture".

In this way, all the wishes, actions and results of people’s lives, which are getting better day by day, can be covered in culture. Therefore, the meaning mentioned in the dictionary can be interpreted as: in the historical process of human society, all material wealth and spiritual wealth belong to culture, or culture can be said to be the sum of material wealth and spiritual wealth. I think my understanding may depend on a little spectrum, or at least touch a little edge.

Having said that, I also want to make an important explanation: after "beauty", the word "harmony" must be added. Since culture is the pursuit of beauty. You also pursue, I also pursue, he also pursues, it should be said that this is a common pursuit of all mankind. Since it is the common pursuit of all mankind, it is inevitable that they will collide with each other. In order for everyone to get "beauty", we should make a code of conduct to ensure that everyone can get "beauty". This norm must ensure that everyone is "beautiful", which requires everyone to live in harmony, and everyone should be humble, tolerant, tolerant and respectful.

Chinese culture is developed.

Chinese culture is increasingly rich, novel, thick and huge. But the general direction that runs through the center will never change, which is the core of Chinese culture-beauty and harmony, eliminating evil. I hope that all mankind will move towards the most ideal and beautiful harmony together.

The world, from the beginning of human beings, is pursuing beauty. What is created and formed in the process of pursuit, whether material or spiritual, is the crystallization of the pursuit of beauty. So, how to understand Chinese culture? Analysis, in Chinese culture, some of them are native to China, or are inherent, such as our "classics" and "transmission". There is also a part that comes with the historical development of society. For example, we didn’t have a fire, we didn’t know how to use it, and we didn’t eat cooked food. Later, we gradually found that food tastes better when cooked, and the use of fire is wide, so we can keep warm and cook. We have also built many houses and planted crops, which are our material wealth. In the ideological and spiritual field, there are many books, music and paintings, which are our wealth. These are all created and developed by our Chinese nation. Everyone knows that Chinese culture is profound and profound, because we have a long history and a large population. On the land of China, our wisdom has naturally condensed into a set of cultural characteristics suitable for ourselves in the continuous progress. To put it bluntly, we Chinese sons and daughters have enough ability to pursue beauty and harmony step by step! Our long history has proved this. In the long historical process, our ability has gradually accumulated with the development of society. Since the pre-Qin period, the growth of new content has never stopped. No matter the Han, Wei, Six Dynasties, Sui, Tang, Yuan, Ming and Qing Dynasties, or even modern and contemporary times, every era has its unique contribution and a little fresh knowledge has grown up.That is to say: in addition to the original inherent culture, with the progress of the times, a large part of the cultural accumulation has increased.

Part of our culture is absorbed from the outside, or introduced from the outside. Even if it came from the outside, we absorbed it, transformed it and developed it. Especially after the Ming Dynasty, foreign cultures from other regions poured in, which added new contents to our long-term self-developed culture. China people are not afraid of wealth, and China people do not refuse foreign wealth. They first introduce it, then combine it, and then "transform" it, and finally it is no longer easy to distinguish it clearly. For example, after Buddhism in India and Zen in Indian Buddhism spread to China, China people conducted research and development, resulting in the formation of Chinese Buddhism. China’s Zen is a fusion and has become a part of Chinese culture. It is precisely because our Chinese culture has such tolerance, absorption and digestion, and it is precisely because we have such a trilogy of "introduction, combination and melting" with foreign cultures that our Chinese culture has formed a life force with its own characteristics, which is developing at any time and is good at integration. Therefore, Chinese culture is becoming more and more huge, all-encompassing, all-inclusive, profound and profound. Inherent, developed and integrated, these three aspects make our Chinese culture more comprehensive. Of course, the status and emphasis of these three aspects in Chinese culture are not exactly the same in different times, but in the final analysis, these integrated cultures are still harmonious, which constitutes our Chinese culture.

Some people say that our cultural development is not fast enough or advanced enough, is that right? I think the progress of Chinese culture is by no means slow! Gunpowder was invented by China people, and it was also the most advanced at that time, but we didn’t develop it later. Is it because China people are not smart? I don’t think so, because we in China simply don’t want to make a weapon with powerful lethality. The pursuit of Chinese culture is to avoid war and misfortune. The pursuit is to move forward more steadily. Therefore, I feel that Chinese culture is firmly grasping the "beauty" and "harmony" and moving forward. I would rather take one step slowly and take one step less than those inappropriate paths.

Therefore, the Chinese nation has formed its own inherent culture, which is a very complete system. With the development of history, it is constantly developing and expanding, and it is also constantly absorbing and melting with the development of the world. Chinese culture is increasingly rich, novel, thick and huge. But the general direction that runs through the center will never change, which is the core of Chinese culture-beauty and harmony, eliminating evil. I hope that all mankind will move towards the most ideal and beautiful harmony together.

What is the core of Chinese culture?

The words "benevolence, virtue, courtesy, law, culture and harmony" summarize the core content and basic characteristics of our Chinese culture, and the common pursuit of all nationalities and people in the world is nothing more than this. Knowing this, we will understand the vitality of Chinese culture.

Chinese culture pursues beauty, and all its development is towards "better and more harmonious day by day". Therefore, I think beauty and harmony are the core requirements of culture and Chinese culture. It is difficult to get along fairly and harmoniously like this, and to achieve the beautiful harmony of all mankind without a common agreement and a common norm. Our sages have long known this problem, and they put forward some requirements and norms. We can analyze it through a few Chinese characters.

The first is "benevolence". "Benevolence" occupies an unshakable core position in Chinese traditional culture. If you take the word "benevolence" apart, it is two people. People should love each other, and this "benevolence" is love.

Followed by "virtue"; The word "virtue" should be written straight on the right side except the heart, so the ancients often said that "straight heart is virtue" "Straight" is integrity, and upright is "virtue". "Virtue" requires a lot. Adding the word "heart" is to explain thoughts, and adding "worry" is to explain actions. That is to say, integrity is required in both thoughts and actions. This is the meaning of "virtue". "Virtue" has been mentioned in Zhuangzi, which means "virtue". Things are born, which is called virtue. Morality is a special power. Although it is not a thing, it is a very unusual internal energy force. This kind of power will make things grow and make things successful. Visible is a power that can enhance life and promote success. How can we explain this power? I realize that it is a kind of "strength", and it seems easier to understand that it is an "opportunity". In the language of ordinary people, especially in Beijing dialect, there is a saying: "Come on!" Sometimes it is reduced to one word: "Yes!" Just saying: ok! It’s done! Everything was successful and reached a very "suitable" situation. This statement is exactly the true meaning of "de". It must also be explained that this "gain" refers not only to one aspect, but to all aspects. It is the requirement of "getting" that is suitable in any way. In order to ensure a comprehensive "win", all aspects must follow certain principles, which falls on this "virtue".

On the winter solstice, it was also called "Germany and Japan" in ancient times. From this day on, the days became longer, which is the law of celestial bodies. "Yin declines and Yang rises", and everything began to grow. This day is also called "prosperous day", that is, it begins to grow. Therefore, "things can be born"-if things have "virtue", they begin to grow; "Things can be done"-things can be successful. "Virtue" is a good word to help people and things grow vigorously.

How can a beautiful "text" achieve a comprehensive "culture"? We must rely on "virtue". Chinese culture can have such vitality and cohesion, which is inseparable from the word "virtue". It can also be said that virtue is an essential core in Chinese culture.

We pay attention to "benevolence" in order to ensure a comprehensive "beautiful and harmonious" requirement. It can be said that "benevolence" is the core of Chinese culture. In order to ensure the normal development of "benevolence" and "morality", we need to do standardized activities and then make it a system, which leads to "ceremony" and "law"

How can people achieve "benevolence" and "virtue" and move into a standardized system? There is a way-that is "transformation". The word "Hua" is amazing. No matter how you look at it, there are two people, one is upside down and the other is red-handed. In this way, the word can’t be inverted, and everything is correct. This "transformation" can be both negative and positive, that is to say, it can be reconciled and dissolved, and it can be established in all cases. This should be a channel to a better state. There are many things that can be solved as long as they are "transformed".

We have been using and following the law of "transformation", or this principle. Why is Chinese culture more and more extensive, more and more profound, with a long history and enduring prosperity? First of all, because it is the pursuit of all mankind, it represents the common and beautiful aspirations of all mankind; Secondly, it is the strong inclusiveness and integration, culture and power of Chinese culture. Because in the process of cultural development, it is impossible without collision. The fear of collision lies in coordination and how to solve it. It boils down to two kinds, one is to let and the other is to rob. Rob no good results, today’s winner, tomorrow may be a loser, today’s loser may be a winner tomorrow. Fighting and looting is not a good way to solve the problem, and it is not as good as a word "Hua". Through a word "Hua", we can resolve, harmonize and transform and move forward in harmony. We have "transformed" many things, and by "transforming", we have formed a big multi-ethnic family.

All this comes down to one word-"harmony", which is the highest realm that people pursue. This "harmony" is not that "combination" Harmony is two things, or many different things are very harmonious and harmonious, such as various musical instruments, which play and sing to form a beautiful melody, but it is not that two different things have lost themselves. For example, people’s wishes and demands are varied, but it is indeed possible to achieve unity. Unity here does not mean synthesizing "one", but achieving agreement, that is, achieving harmony. Combination is to add two different things together, dissolve them and lose yourself. "Harmony" is the fusion of two different things, each with its own characteristics and living in peace. Everything in the world is different, and everyone is different, so we should advocate harmony. Only harmony can last.

In our thoughts and actions, we should respect morality, etiquette and law, and finally reach the realm of "harmony" through "culture". Therefore, I believe that the words "benevolence, morality, courtesy, law, culture and harmony" summarize the core content and basic characteristics of our Chinese culture, and the common pursuit of all nationalities and people in the world is nothing more than this. Knowing this, we will understand the vitality of Chinese culture.

Transferred from Ouyang Zhongshi’s "Culture Man Tan"

Early project

Wen | Yao Lan

Clean Beauty is becoming a new fashion trend.

NPD, a well-known American market research organization, announced the impact of the COVID-19 epidemic on the beauty industry. The data showed that the sales of beauty products dropped by 14%, but the sales of pure beauty products rose by 11% against the trend. According to Tmall data, during the period of June 18 this year, the sub-categories such as essence, mask, cleansing and makeup remover under Tmall International Pure Beauty category all increased by more than 100% year-on-year.

What is "pure beauty"? In August this year, Tmall International Beauty and COSMOHits, the beauty media, made a clear definition of the concept of "pure beauty" for the first time, including four aspects: harmless addition of ingredients, environmental friendliness and zero harm, animal friendliness and cruelty, and sustainable environmental protection and zero waste.

Since 2020, foreign big beauty groups have invested in adding more pure beauty tracks (for example, Shiseido Group acquired Drunk Elephant, a brand of pure beauty and skin care, for US$ 845 million, and Unilever acquired Tatcha for US$ 500 million), and domestic pure beauty brands also came into being.

36Kr recently came into contact with China pure beauty brand "Dewy Lab Yiyi", which was founded in 2020, aimed at the core consumer groups such as sensitive muscles, pregnant women, medical beauty crowd and new white-collar workers, focusing on cosmetic products with both "pure ingredients" and "excellent makeup effect" and advocating a romantic feeling of "self-satisfaction". It is understood that "Dewy Lab" won the "Blogger’s Choice" Award in Little Red Book 2021WILL Future Brand Award.

The picture is provided by the enterprise.

Dewy Lab launched its first new product "Morning" series in January this year, including three single products: morning dew foundation cream, morning mist powder and morning glow blush cream. After launching the brand Tmall flagship store and the official applet, the monthly sales of single products have exceeded 10,000 at present.

Amber, the founder of Dewy Lab, told 36Kr that most cosmetic formulations on the market now are mainly designed with the basic goal of "beauty", focusing on makeup effect and skin feeling, regardless of whether the ingredients are harmful to the skin. "Dewy Lab Love" started from the first series, and its products focused on makeup, trying to give consumers peace of mind protection from the part closest to the skin.

The picture is provided by the enterprise.

The standard of pure make-up advocated by "Dewy Lab" includes three aspects:

First,user friendlyThat is, it does not contain harmful and controversial chemical components such as talcum powder, plastic beads, mineral oil, nipagin ester, etc. In order to provide unique pure beauty products, the brand will not only bring the research and discovery of raw materials and formulas by Chinese scientists in universities such as Cambridge University and University of Pennsylvania back to China, so as to speed up the product iteration, but also become a strategic partner with China Inspection Department to strictly control the formula of each product.

Second,Friendly life, that is, no animal experiments, and pet-friendly, playing licking is non-toxic. At this point, "Dewy Lab" hopes to help the development of front-end toxicology testing in the future.

Third,Environment friendlyAdvocate the recyclability and degradability of product packaging materials, take carbon neutrality as the ultimate goal, and constantly optimize production methods.

It is reported that the core team of Dewy Lab is from Cambridge University, University of Pennsylvania and Nanyang Technological University, and their main research directions are pharmacology, biochemistry and chemistry, which are closely related to the makeup formula and raw materials. On the basis of referring to the European and American brand purity standards, according to the front-end research results and credible academic journals, they have formulated and constantly updated the scientific, rigorous and systematic "Dewy Lab" brand purity standards.

At present, the brand has explored the triangular structure of product research and development: 1) the team of brand scientists strictly controls the use of raw materials to ensure the safety of ingredients; 2) Joint research and development with the formula laboratory to jointly break through the bottleneck of pure formula and ensure the exclusive use of formula; 3) Each product must be tried by top makeup artists in the industry to ensure excellent makeup effect and skin feel.

Amber said that at this stage, "Dewy Lab Love" mainly relies on social media to strengthen the spread of brand value proposition. In the future, we will continue to focus on the research and development of new products, bringing consumers more product choices and a more pleasant experience.