Popular and energetic, the ＂enthusiasm＂ of cultural tourism consumption is rising, and markets around the world are welcoming ＂a good start＂

CCTV News:During the Spring Festival, local consumption ushered in a "good start". In Chongqing, the average daily flow of Guanyinqiao business district exceeded 800,000 person-times, and the catering consumption of shopping malls in the business district increased by over 50% year-on-year; In Tianjin, Jinjie Business Circle organized nearly 50 non-legacy exhibitions and built new consumption scenes, with an average daily turnover exceeding 100 million yuan, a record high; Hubei issued coupons for the Spring Festival, and Wuhan Shopping Mall launched the Spring Festival Garden Party, with the passenger flow increasing by about 20% compared with the same period of last year. Six days before the Spring Festival holiday, the amount of duty-free sales in Hainan Island exceeded 1.9 billion yuan, and the number of duty-free shoppers was 234,700. This Spring Festival, the Xidan business district in Beijing has been completely renewed. All kinds of dragon element products, as well as a series of domestic fashion products combining traditional folk arts such as pottery sculpture and paper cutting, are welcomed by young consumers. Since the Spring Festival holiday, the department stores, supermarkets, specialty stores, restaurants and e-commerce enterprises monitored by Beijing Municipal Bureau of Commerce have achieved sales of 6.59 billion yuan, an increase of 37.4% over last year’s Spring Festival holiday.

Ministry of commerce: service consumption is heating up obviously, and the goods of daily necessities are abundant and stable.

During the Spring Festival, the sales of holiday goods and service consumption in the whole country increased year-on-year, the goods of daily necessities were abundant and the prices were stable, and the online payment transactions in the whole industry also continued to grow.

The reporter learned from the Ministry of Commerce that from the first day to the fifth day, the sales of festival goods are booming. The Ministry of Commerce focused on monitoring the sales of green organic food, gold and silver jewelry of retail enterprises, which increased by more than 10% year-on-year.

Service consumption has obviously warmed up. Focus on monitoring the e-commerce platform accommodation turnover increased by over 60% year-on-year. Among them, the turnover of villagers’ houses around Harbin has increased by more than three times.

The necessities of life are abundant and the prices are stable. According to the business big data monitoring of the Ministry of Commerce, there are sufficient stocks of grain, oil, meat, eggs and vegetables in 100 large-scale agricultural and sideline products wholesale markets nationwide; The prices of grain, edible oil, pork, beef and mutton, chicken and eggs were basically the same as before the holiday, while the prices of vegetables decreased by 1.2%.

According to the data of the People’s Bank of China, from the New Year’s Eve to the fifth day of the Spring Festival, the online payment transactions handled by Networked Clearing Company and China UnionPay continued to grow, with a total of 15.38 billion transactions, amounting to 7.74 trillion yuan, up by 15.8% and 10.1% respectively. Among them, consumption scenes such as catering, accommodation, tourism, retail, film and television entertainment are particularly favored, with year-on-year growth of more than 20%.

Passenger flow in national key business districts increased by 70% year-on-year, spending more yuan.

During the Spring Festival holiday, various localities have continuously enriched the supply of cultural tours and launched various and colorful activities, and many scenic spots and business districts have shown a thriving scene.

According to big data, from the 23rd of the twelfth lunar month to now, the total passenger flow of key business districts in China has increased by 73% year-on-year. Compared with the same period of last year, among the top 10 shopping districts, Jie Fangbei Pedestrian Street in Chongqing, Datang Pedestrian Street in Xi ‘an, Beijing Road Pedestrian Street in Guangzhou and Harbin Central Street Pedestrian Street appeared. Business districts with their own characteristics are also meeting the consumption needs of different groups of people. Pedestrian streets with distinctive styles attract more foreign tourists, and the proportion of foreign tourists in Chengdu Kuanzhai Lane Pedestrian Street and Changsha Huangxing South Road is over 75%. In the Bazaar shopping district in Lhasa and the Grand Bazaar pedestrian street in Urumqi, the proportion of consumers under 30 is relatively high, and the unique architecture, various handicrafts and ethnic delicacies attract a large number of young tourists.

The total box office of this year’s Spring Festival movies reached 7.328 billion yuan.

According to the data of the network platform, as of 17: 25 on February 16th, the Spring Festival in 2024 (February 10th — On February 17th, the total box office (including pre-sales) of movies was 7.328 billion yuan. YOLO’s Pegasus 2 and Boonie Bears: Time Twist are still in the top three box office temporarily.

In addition, according to the data of the online platform, as of 16: 31 on February 16th, the total number of movie-goers in the Spring Festival in 2024 reached 146 million (including pre-sales), exceeding the total number of movie-goers in the Spring Festival in 2018 by 145 million, making it the second largest in China film history.

This Jiachen the Year of the Loong Spring Festival holiday, from culture and art, non-genetic inheritance to eating, drinking and having fun, cultural tourism consumption is full of vitality;

Spring Festival Lantern Festival, folk performances, non-legacy experience, parade to celebrate the New Year, various forms of entertainment, the whole holiday is full of flavor.

In the thick flavor of the year, citizens’ tourists are enthusiastic about traveling and spending, and many scenic spots and business districts show a booming scene.

It can be described as full of popularity, prosperous consumption and strong annual flavor.

Visitors to Hong Kong during the Spring Festival holiday are expected to reach about 750,000.

A spokesman for the Hong Kong SAR Government said recently that the number of visitors to Hong Kong during the Spring Festival holiday is estimated to be about 750,000, which has reached the level of the same period in 2018. Among them, 650,000 people were mainland tourists, exceeding the same period in 2018. According to industry insiders, the overall occupancy rate of Hong Kong hotels during the Spring Festival holiday reached 90%, and various Spring Festival celebrations were well received by citizens and tourists.

Macau’s Spring Festival tourism market is booming, and the number of inbound tourists has increased significantly year-on-year

During the Spring Festival, the Macao SAR government held a golden dragon parade, floats and fireworks display, which attracted many tourists from home and abroad. According to the preliminary data released by Macao officials on February 16, from February 10 to 15, the number of inbound tourists in Macao was about 1,075,700. On the first three days of the Lunar New Year, the number of inbound tourists in Macao increased by more than 200% year-on-year, and the average occupancy rate of hotels reached 90%.

Harbin, Heilongjiang: During the Spring Festival, the ice and snow tour continued to be hot, driving accommodation and catering consumption.

During the Spring Festival this year, the tourism market in Harbin, Heilongjiang Province continued to be hot, and the number of tourists in major scenic spots reached a record high. According to the data provided by Harbin Municipal Bureau of Culture, Radio, Film and Tourism, from February 10 to 14, the city received a total of 6.298 million tourists, an increase of 82.9%.

The popularity of ice and snow tourism has also driven the consumption growth of local catering, accommodation and other related industries. According to the survey data of some key industries by Harbin Municipal Bureau of Commerce, the turnover of accommodation industry in Harbin increased by 22.90% compared with the same period of last year from February 10 to 13, and the turnover of catering industry enterprises increased by 51.55% compared with the same period of last year.

Zhengzhou, Henan Province: Consumption increased significantly during the Spring Festival, and the turnover of shopping malls increased.

During the Spring Festival, the consumption of many large commercial centers in Zhengzhou, Henan Province was hot, and gold jewelry, restaurants, movies and other projects became hot spots of consumption. Many business districts have also launched a series of preferential activities to meet the diverse needs of consumers. In order to attract consumers, some shopping malls have also integrated into the local urban characteristics, and opened up performance areas to make dramas, concerts and other performances in shopping malls, providing rich Spring Festival experiences for citizens and tourists.

According to the statistics of Zhengzhou Municipal Bureau of Commerce, as of February 15th, during the Spring Festival holiday, the passenger flow of large-scale commercial complexes in Zhengzhou totaled 2,743,800, a year-on-year increase of 5.58%. The total turnover was 451 million yuan, an increase of 9.75% compared with the same period in 2023.

Dunhuang, Gansu: The tourism market continues to heat up during the Spring Festival.

During the Spring Festival, Dunhuang, Gansu ushered in the first peak of passenger flow in 2024, and the tourism market continued to heat up. Enjoy the beautiful scenery during the day and watch the performance at night. In Dunhuang, tourists started the "white+black" play mode. During the Spring Festival, the cave-style immersive experience drama "Music in Dunhuang" opened a different cultural journey for tourists. Museums, bookstores, research activities, etc. have also attracted many tourists to punch in, feel the desert customs, and learn more about Silk Road culture and celebrate the Spring Festival.

It is understood that on the fifth day of the Lunar New Year, the six scenic spots in Dunhuang received a total of 25,340 tourists, and in 2024, they received a total of 201,114 tourists, an increase of 103.34% over the same period in 2023.

Wuhu, Anhui: 12,000 jobs will be provided at the Spring Festival job fair.

Now the recruitment and job hunting after the Spring Festival has begun. On February 15th, a Spring Festival job fair was held in Wuhu City, Anhui Province, providing 12,000 jobs and attracting more than 20,000 job seekers. The whole job fair attracted 341 companies to recruit, covering manufacturing, modern agriculture and other fields, providing 12,000 recruitment positions. The reporter visited and found that many enterprises have an urgent demand for front-line operators, and there is a big gap in technical jobs such as assembly, numerical control and electrical engineering. In order to recruit talents, enterprises have offered good salary conditions.

According to preliminary statistics, the job fair attracted more than 20,000 job seekers to apply, and 8,600 job seekers registered on the spot.