The first batch of M5 smart driving version was delivered, and Huawei empowered innovation ＂acceleration＂

The first batch of the #2023 Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo and New Energy Vehicle Expo was held at the Shenzhen Convention and Exhibition Center from June 16th to 24th. On the first day of the expo, the AITO M5 Smart Driving Edition also successfully completed the first batch of deliveries.

The M5 series smart driving version debuted at the press conference in April this year, equipped with Huawei ADS 2.0 high-end intelligent driving system and Hongmeng intelligent cockpit 3.0. According to reports, this car is the first to realize the intelligent driving function that does not rely on high-precision maps, expanding the scope of application of intelligent driving, making driving safer and easier.

At the first handover ceremony, the first batch of owners of the M5 smart driving version of Wenjie, on behalf of @Feifei’s car COOL, shared their personal experience of driving and understanding of intelligence. At the same time, at the meeting, Huawei Managing Director, CEO of End Point BG, and CEO of Smart Car Solutions BU Yu Chengdong said that the first delivery of the M5 smart driving version of Wenjie will help more users enjoy the dividends brought by intelligent cars.

Not long ago, AITO announced the completion of the 100,000 vehicle officially offline, which lasted 15 months and stood out among a number of new energy brands, becoming the fastest new energy vehicle brand in the industry to reach 100,000 vehicles offline.

For new energy car brands, the first 100,000 vehicles is of great significance, which means that the company has the ability to systematize. Once 100,000 vehicles are reached, it is equivalent to crossing the "line of life and death". The completion of the first 100,000 vehicles by new energy brands is the leap from "0 to 1", which opens the market and builds the brand’s own value system. Not only that, the number of 100,000 vehicles also represents the possibility of profitability.

Previously, Xu Haidong, deputy chief engineer of the China Automobile Association, said in an interview that with the rapid growth of the new energy vehicle market, the cake is getting bigger and bigger, and the relevant car companies can achieve 100,000 or even more sales, it is possible to make profits. In March 2022, the M5, M7 and M5 pure electric versions were delivered one after another, and the cumulative sales of AITO vehicles in 2022 were nearly 80,000.

In addition, the AITO brand has been recognized in both industry evaluations and consumer word-of-mouth. According to the data, the net promoter score (NPS) of the M5 owner is as high as 86.4%. In the "2022 Passenger Car New Car Quality Report", AITO ranks first in the new energy brand new car quality ranking, far exceeding the industry average.

Behind the delivery volume and word-of-mouth, it is the production capacity that needs to be guaranteed. At the launch ceremony of 100,000 vehicles in Wenjie, Yu Chengdong said, "Xilis already has two factories, and now it is building a third factory, which has a large enough production capacity. The sales volume is not high enough now, because the production capacity is climbing. The new car (Wenjie M5 Smart Driving Edition) will be delivered to consumers in mid-to-late June, and we need time to complete the process of sales growth."

The cooperation between Cerris and Huawei began in 2021. At that time, Yu Chengdong was appointed as the CEO of Huawei Car BU and took the lead in choosing the "smart choice model". As Yu Chengdong said later at the Auto 100 Conference, Huawei end point BG has more than ten years of experience in user experience design, product design, industrial design, brand marketing, and channel retail, which can help car companies make their cars competitive.

The performance of Qinjie just proves that these words are true. In the time since Yu Chengdong took office, Huawei and Cyrus have launched a total of four AITO Qinjie series models. The five-seat SUV Qinjie M5, the six-seat SUV Qinjie M7, and the pure electric version of Qinjie M5, which have been mass-produced and delivered, as well as the full-size SUV Qinjie M9 that will be launched in the fourth quarter. After its release in March 2022, the M5 became the sales leader among the new forces at that time.

The automotive industry has formed such a consensus – new energy is electric in the first half and intelligent in the second half. The technological advantages provided by Huawei have helped Wenjie’s products gain a front-row seat in the second half of the competition.

In terms of technology, the "Double Smart Ceiling" of the Wenjie M5 can be summarized this time. One is Hongmeng Intelligent Cockpit 3.0, and the other is the ADS 2.0 system carried by the Wenjie M5 Intelligent Driving Edition.

The Hongmeng cockpit has been recognized by the industry as the "smart car ceiling". With the maturity and integrity of the Hongmeng ecosystem, the Hongmeng cockpit allows the car and various electronic products such as mobile phones, tablets, laptops, and even smart home devices to be connected to the same technology ecosystem. The Hongmeng cockpit of the M5 smart driving version can also realize all-round automatic adjustment of seat position, HUD height, and rearview mirror position.

It is understood that Huawei’s ADS2.0 system does not rely on high definition maps, and can reduce traffic accidents caused by inattention and complex road conditions by 90%. In terms of actual driving experience, Yu Chengdong personally drove the ADS 2.0 version in Shanghai the day before the press conference, carried out test drives across several districts, and ran all morning on roads with elevated, tunnels, and mixed people and vehicles. He recounted that even if the road was not run during the test, there was no need for people to take over the steering wheel, and the whole process achieved zero takeover.

For smart driving, Huawei also wants to go further. Huawei plans to implement intelligent driving assistance without relying on high-precision maps in at least 15 cities in the third quarter of this year, and in 45 cities in the fourth quarter.

How can the results of the smart selection model reach users? Huawei has used its huge retail channels to build a sales network for Winjie Automotive in just a few months, allowing new products to reach users faster.

According to media reports, Q & A’s sales channels are usually divided into three types: Huawei’s self-operated flagship store, dealer-led smart life museum or authorized experience store, and Sailis-led AITO authorized user center. At present, AITO Q & A’s user centers and experience centers have covered 230 cities, with more than 1,000. And AITO user centers are also being upgraded one after another, with more than 178 companies taking the lead in completing image upgrades.

The dual advantages of technology and channels have made AITO Wenjie the best performing brand in the Cyrus Group. According to the 2022 financial report of Cyrus, the new energy vehicle business revenue, which is the core growth engine of Cyrus, reached 24.934 billion yuan, an increase of 482.8% year-on-year. The cumulative production and sales volume of Cyrus new energy vehicles was 139,100 and 135,100, an increase of 233.64% and 225.90% year-on-year respectively. According to the data, the sales volume of Wenjie accounts for 60% of the sales volume of Cyrus new energy vehicles. It can be said that it is the main force driving the growth of Cyrus new energy vehicles.

There is no reference to the smart selection model. Judging from the current delivery data and market performance of the world’s automobiles, this is a road that can lead to the future. As for what kind of future? Zhang Xinghai, chairperson of Sailis Group, once asked the world when the 100,000 car was offline, and proposed that Sailis would be the head enterprise of Chinese-style new energy vehicles. AITO asked the world to recreate a 5 million market in 10 years.