Laugh till you get angry! CCTV’s ＂Everyone loves made in China＂ home appliances live broadcast ＂explosion point＂ constantly.

　　What is the painting style of the three giants of color TV "forcibly" in the same frame? The "blind box" lottery to bring goods is not awkward and a little happy? Xiao Ni and Yi Yi, two hosts, one is the bad COP and the other is the bad COP. What’s the matter with bargaining and cutting the boss’s nerves?

　　On the evening of June 7th, CCTV’s "Everyone Loves Made in China" brand helped Gome.A 3-hour live webcast created a sales volume of over 720 million, a cumulative viewing volume of over 60 million, and a topic reading volume of 380 million in Weibo.

　　The gratifying data is only one aspect. What’s more interesting is that the live content is constantly exploding, which can be said to be a "mudslide" with live goods!

　　"Explosion point" 1: The three giants of color TV love each other and kill each other "forcibly" in the same box.

　　Hisense, Skyworth and TCL, three famous brands in China color TV industry, account for more than 50% of the domestic market. For decades, the three giants fought hand to hand, and you chased me, which can be said to be the romance of the Three Kingdoms in Wei Shuwu.

　　Our program planning director, "Evil is born with courage": What will happen if these three families are put together at a table?

　　So there was this style of painting:

　　Hisense said: My laser tv represents the next generation of technology, which is eye-protecting, authentic and vivid in color. Even Van Gogh’s famous paintings can be confused with the real ones.

　　Skyworth said: My OLED TV is second to none, and it is most suitable for watching shopping programs. I can clearly see the red number.

　　TCL said: My TV is not only a TV, but also an intelligent robot. I don’t need hands for voice dialogue and film selection.

　　You see, everyone praises himself, and no one obeys anyone. However, when Wang Junzhou, president of Gome Retail, talked about the history of the rise of household appliances in China, the three giants shed tears at the same time, and sent out the same feeling: China’s household appliances enterprises were not easy, and they started to imitate from the 1980s. At that time, when we looked around, they were all dominated by European, American, Korean and Japanese brands.However, China’s household appliances people are not discouraged, and they are catching up bit by bit. Now, they have not only topped the world in terms of output and sales, but also stood in the forefront of the world in technology, and some technologies are still ahead of the world.

　　As the saying goes: the Big Three love each other and kill each other, and once they get together, they will forget their enmity.

　　"explosion point" 2: "blind box" brings a lot of joy.

　　Can there be a new way to play live with goods? On June 7th, during the live broadcast of "Everyone loves Made in China", our program planner came up with a coup: "blind box" with goods.

　　What is a "blind box" with goods? This link includes the boss’s all-in-one cooker, Jiuyang soymilk machine, Angel water purification system and Cobos sweeping robot. Just as the bosses of four enterprises prepared a set of self-boasting words, they were eager to try. Wait a minute, I have four cards here, and I have written four products. Whoever draws which card will bring the goods for that product.

　　The four bosses looked at each other: Why not follow the script?

　　A dramatic scene appeared — — In the process of drawing lots, it was a strange coincidence that all four people got their own products, and the four bosses secretly rejoiced: It was just to scare us.

　　The boss of Boss Electric Appliance was about to burst into tears. The host was quick-eyed and grabbed the card and exchanged it with the card in the hand of another boss next to him: Sorry boss, you can’t bring goods for yourself yet.

　　… …

　　An interesting delivery actually gave birth to the story of "civet cats for princes".

　　As the saying goes: the blind box is a strange move, and the ups and downs of the story depend on it.

　　"Burst point" 3: ruthless and ruthless, really bargaining.

　　The three-hour live broadcast sold 720 million, relying on real discounts. There is a tacit cooperation between "Wang Yidao", "Counting Nihao" and "Iraqi Ruthlessness".

　　Wang Junzhou, president of Gome Retail, is a veteran of the home appliance industry. This live broadcast can gather more than 10 BOSS delegations, which largely reflects the appeal of Wang Junzhou. Unexpectedly, an expected "Friends"-style warm-hearted drama turned into a "western" with pleasure and enmity.

　　In the white electricity link, the "old enemies" of Haier and Midea were manipulated by Wang Junzhou, causing sparks.

　　Haier took out the maternal and child refrigerator and washing and drying kit at the bottom of the closet, while Midea offered a wall-breaking machine and windless air conditioner with high cost performance. Although the products didn’t play hardball, in terms of price concessions, they still couldn’t stand the shock of Wang Junzhou and dived in succession.

　　Li Huagang, the chief experience officer and vice president of Haier Group, is also a veteran, but under the haggling price of his old friend Wang Junzhou, he even forced out a great discount on buying a casarte refrigerator to send the latest Huawei P40 mobile phone.

　　Wu Haiquan, president of Midea Group in China, also failed to recruit Wang Junzhou’s step by step. An air conditioner dropped 700 yuan and a sweeping robot was given 800 yuan.

　　Different from Wang Junzhou’s big talk, the hosts Nigmat and Yi Yi played a "double spring".

　　Xiao ni deserves to be the four-character brother of CCTV boys, and the goods are too stable! The business leaders were cut to the death by bargaining. Boss doesn’t give cheap? Turn your head and go! After lowering the price, it is necessary to "threaten" Boss— — "If it’s not the lowest price in the whole network, I’ll really go to your house and dismantle the water purifier" … …

　　Yiyi even gave everyone "grinding soybean milk" and "taking a group photo" to continue to strive for overweight benefits for the audience.

　　As the saying goes: hard and soft are applied without mercy, and the big brother is defeated. A live broadcast with both benefits and fun, and a gathering of "fireside night talk" have added many topics to CCTV’s "Everyone loves Made in China" brand boosting action. This is the beginning, and we will bring you more interesting and affordable programs.

　　Everyone loves to make it in China. Don’t you make it yet?