The star street brand overturned again？ Joker Xue clothing brand down jacket failed, and once sold goods in Xiao Yang Ge’s live broadcast room.

On January 2nd, Shanghai Municipal Market Supervision Bureau announced two batches of unqualified down jacket products, among which, Shanghai Yanxun Trading Co., Ltd. sold "DANGEROUS PEOPLE" brand short down (model specification: 175/88al; ItemNo.: 22410DJ287N), the filler nonylphenol+octylphenol+nonylphenol polyoxyethylene ether+octylphenol polyoxyethylene ether does not meet the standard requirements.

Alkylphenol (AP) and alkylphenol polyoxyethylene ether (APEO) are environmental hormones. The unqualified project will easily affect the normal hormone secretion of the human body.

It is understood that this brand is a menswear brand launched by artist Joker Xue.

In 2015, Joker Xue launched the men’s wear brand Dangerous People ("DSP" for short). According to the online merchants in the world, Joker Xue once said in an interview that he didn’t want to make his brand a product of fan economy. "I want more people outside the fan group to accept this brand. I don’t want people to follow suit, but I still have to stick to myself. " On the homepage of DSP Tmall flagship store, "Joker Xue DSP Down Jacket" is the first best seller list of men’s trendy down jackets, with a monthly sales of 10,000+.

On December 12th, 2023, Joker Xue and Xiao Yang Ge wore DSP sweaters and broadcast live together. Joker Xue pulled Xiao Yang Ge’s collar to show the quality of clothes. Brother Xiao Yang praised Joker Xue for "not only singing well, but also doing a good job in business", and the latter then gave a brief overview of the brand of DSP. In the 18th minute of the live broadcast, the DSP sweater started to be linked. After one minute, the sales volume exceeded 10,000.

Reporter Li Shu

(Source: xiaoxiang morning herald)

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