南京哪里有找女孩的地方2021

　　CCTV News:Whether it’s work, daily life, or leisure and entertainment, people can see the scene of holding their mobile phones and brushing their heads.

　　According to the latest data from the National Bureau of Statistics,In the first half of the year, the cumulative usage traffic of China’s mobile Internet users reached 8.89 billion G, up 136.8% year-on-year. It is expected that it will exceed 10 billion G by the end of the year.. Statistics from the Ministry of Industry and Information Technology show that ChinaAmong the 1.17 billion mobile Internet users, the average access traffic per household was nearly 1.6g in June.It is more than four times that of the same period in 2015.

△ Figure/vision china

　　With the increasing correlation between mobile data traffic and life, traffic not only brings convenience to life, but also promotes the development of emerging industries, profoundly changes the social form and affects people’s daily life.　

　　How much traffic do you use every month?

　　China has fully stepped into the "flow society"

　　Nowadays, many people’s days start like this: calling a car to work online, paying for lunch delivery by mobile phone, communicating with social networks at any time, playing drama on their mobile phones after work, and video chatting with friends in the evening … …　Mobile payment, mobile entertainment and mobile office, data flow has become an important support of social information flow..　

△ The first multi-type "mobile payment" bus in China

　　Yu Jianing, director of the Economic Research Institute of the Ministry of Industry and Information Technology, said, "Traffic itself is data and information, but the content it carries also includes social value. China has fully entered ‘ Traffic society ’”。 According to statistics, in 2016, China’s mobile Internet users accessed 9.36 billion g, an increase of 8.48 billion g over 2012, with an average annual growth rate of 80.6%.　

　　The era of 10 billion G traffic has arrived, experts said.Flow economy is the performance of digital economy. Digitalization and digital technology are transforming life and all walks of life.. Online shopping, mobile phone ordering, mobile payment, etc. make mobile phones closely integrated with the real economy. As online payment companies enter overseas markets, people can gradually enjoy the convenience brought by offline payment of mobile phones when traveling abroad.

△Citizens are using unmanned express vehicles.

　　According to the 40th Statistical Report on Internet Development in China just released by China Internet Network Information Center, as of June this year,The number of netizens in China reached 751 million, and the number of mobile phone netizens reached 724 million.The proportion of mobile Internet access continues to increase. In the first half of the year, the number of users of various mobile phone applications continued to rise, among whichMobile phone take-out applications grew the fastest, with the number of users reaching 274 million, an increase of 41.4% compared with the end of 2016.;The number of mobile payment users reached 502 million.,463 million netizens use mobile phones to pay when they spend offline..　

△ Figure/vision china

　　"Sharing" the new format, the income of the top 100 Internet companies exceeded one trillion.

　　What leads to the arrival of the traffic era is not only the expansion of user scale, but also the development of new formats. More precisely, the relationship between the traffic era and the new format is mutually reinforcing. Since the second half of last year, the industry in bike-sharing has achieved rapid development.As of June this year, the number of users in bike-sharing has reached 106 million, accounting for 14.1% of the total netizens.The business coverage has penetrated from the first-tier cities such as Beishangguangshen and Shenzhen to the second, third and fourth-tier cities, and some bike-sharing brands have begun to go international.

　　Live broadcast, flash, maker, online car, bike-sharing, mobile phone takeaway … … These new occupations based on mobile Internet have opened up new space for industrial development.According to incomplete statistics, in 2016, the number of take-away riders registered in China’s take-away platform has exceeded 10 million..　

　　According to the list of "Top 100 Internet Enterprises in China" in 2017,In 2016, the total revenue of Internet business of the top 100 Internet companies reached 1.07 trillion yuan, up 46.8% year-on-year, breaking through the trillion mark for the first time.Among them, there are nearly 50 enterprises related to the field of big data and nearly 20 enterprises related to artificial intelligence.

　　Wen Ku, director of the Communication Development Department of the Ministry of Industry and Information Technology, said that the rapid development of the mobile Internet has spawned many new occupations and formats. Many enterprises provide diversified and personalized services to the majority of mobile communication users in combination with their own characteristics and advantages, meet people’s different needs, promote market competition, improve social efficiency and stimulate market vitality.

　　Intelligent industry develops 5G network to promote "Internet of Everything"

　　Based on the rapid growth of traffic scale, intelligent industries such as Internet of Things and VR industry will usher in rapid development in the future.　

△VR equipment helps middle school classrooms

　　Experts believe that with the approaching of the 5G era, the explosive growth of traffic will bring more changes that are worth looking forward to. “It takes one hour for 4G to download a high-definition Blu-ray movie, but it may only take a few minutes for 5G. The powerful transmission capacity will allow more formats to carry traffic express trains."

　　In June this year, China Information and Communication Research Institute released the White Paper on the Economic and Social Impact of 5G, proposing thatThe 5G network will provide at least ten times the peak rate of 4G, millisecond transmission delay and hundreds of billions of connection capabilities.Open a new era of extensive interconnection of everything and deep interaction between man and machine.

　　5G will comprehensively build the key infrastructure for economic and social digital transformation, from online to offline, from consumption to production, from platform to ecology, and push China’s digital economy to a new level. For telecom operators, the rapid growth of traffic consumption has brought huge opportunities, but it also means that there is more room for speeding up and reducing fees, so as to achieve benign development.

Wen | Entertainment Business Observation Tehran

According to the consulting report, the online music market in China will increase by 33.1% year-on-year to 32.2 billion yuan in 2023, and it is expected to reach 49.5 billion yuan in 2025, and the corresponding social and entertainment industries derived from music are expected to exceed 110 billion yuan.

China’s online music market is growing into one of the hot market targets that attract worldwide attention and focus on watching. What’s more, Netease Cloud Music, as one of the two leading platforms, completed a gorgeous turn last year.

According to the financial report, Netease Cloud Music climbed out of the quagmire with a loss of over 9 billion yuan in five years, and turned losses into profits for the first time in 2023, and achieved a profit of 734 million yuan from a loss of 221 million yuan in 2022, and the gross profit margin increased significantly from 14.38% to 26.73%.

However, the spring breeze is still mixed with the coldness and chill of winter.

On the one hand, the profit of Netease Cloud Music has a lot of luck factors, including the restriction of exclusive copyright at the policy level, which makes the authorized price of music in the market return to rationality and the higher interest rate of US dollar deposit, which also indicates from another side that there is uncertainty in the future of the online music business that has become the core.

On the other hand, as I predicted in the second quarter of last year, Tencent Music was slightly overwhelmed by the income of social entertainment services that continued to decline.

In 2023, Tencent Music’s revenue from social entertainment services and other businesses decreased by 34.2% year-on-year to 10.43 billion yuan, while the Group’s annual revenue in 2023 decreased by 2.1% year-on-year to 27.75 billion yuan.

The initial heart of retiring music

It’s not just Tencent Music.

Faced with the pressure of strong supervision and content rectification from the policy side, it was the consensus of the entire online music market last year to actively shrink and transform the social entertainment service business, including Netease Cloud Music.

According to the financial report, in 2023, the revenue of Netease Cloud Music decreased by 12.5% year-on-year to 7.867 billion yuan, of which the revenue of social entertainment services and other businesses decreased by 33.6% year-on-year to 3.516 billion yuan, and its proportion in total revenue fell from 59% in 2022 to 44.7%.

Not only that, although the number of monthly paying users of this business increased by 20.3% year-on-year to 1.6 million, the monthly income per paying user dropped from 326 yuan in 2022 to 178.6 yuan.

The shift of business focus will inevitably lead to "pain", and from the perspective of financial indicators and user data, Tencent Music is in an advantageous position in the new competition driven by social live broadcast to music members’ payment.

In 2023, the total revenue of Tencent Music was about 3.5 times that of Netease Cloud Music, and its net profit was about 8.5 times. In terms of "revenue pillar"-online music service revenue, Netease Cloud Music (accounting for 55.3%) increased by 17.6% year-on-year to 4.35 billion yuan, and Tencent Music (accounting for 62.3%) increased by 38.8% year-on-year to 17.33 billion yuan, nearly four times that of Netease Cloud Music.

In terms of user data, in 2023, the number of monthly active users of Netease Cloud Music online music service increased by 8.7% year-on-year to 206 million, and the number of monthly paying users increased by 15.3% year-on-year to 44.12 million. Benefiting from this, the membership income of the platform increased by 20.2% to 3.65 billion yuan compared with 2022.

It seems to be thriving, but in fact it is under a lot of pressure.

Compared with the data released by the platform in the first half of 2023, the number of monthly active users of online music service of Netease Cloud Music basically stood still in the second half of the year, and the number of monthly paid users only increased by 2.37 million, and the monthly income per paid user did not change much year-on-year, only from 6.6 yuan to 6.9 yuan.

On the other hand, although the number of monthly users of online music of Tencent Music decreased by 4.2% year-on-year to 576 million, the average monthly income of a single paying user increased for seven consecutive quarters, reaching RMB 10.7 by the end of 2023. At the same time, the number of online music paying users increased by 20.6% year-on-year to 106.7 million, reaching a new high.

Behind a rise and a fall

The formation of the gap is traceable, and the most obvious one is undoubtedly the income of paying users.

According to the consulting data, the number of online music users in China in 2023 was 744 million, with a year-on-year increase of only 3.7%. Among them, users accounted for 54% after 90 and 00.

The scale of paid members of online music service is growing close to the ceiling, and it is difficult to have explosive growth. However, for overseas music platforms such as Spotify, the membership payment space of Tencent Music and Netease Cloud Music is still considerable.

Tencent Music is indeed making efforts in this direction.

At the beginning of December last year, QQ Music recently sent a "reminder on the price change of renewal service" to WeChat users, announcing that from 0: 00 on January 9 this year, the automatic renewal price of QQ Music Green Diamond Deluxe Edition members will all be brought to 15 yuan/month.

Two price increases during the year, and Netease Cloud Music reduced the price of platform student members to 5 yuan/month shortly after the official announcement of the second price increase. Tencent Music’s move not only made QQ music members lose their price advantage, but also caused themselves to fall into a word-of-mouth crisis, and was criticized by many users on social platforms for "eating ugly".

For this result, Tencent Music can’t be unexpected. After all, as early as 2022, Tencent Video, which belongs to the Tencent Department, also attracted a "squeaky sound" because of the continuous price increase of its members during the year, and even led to the loss of its members.

Tencent’s financial report shows that the number of paid members of the platform decreased by 2.4% year-on-year and 1.6% quarter-on-quarter in Q2 2022 when Tencent Video announced the second price increase.

However, there are priorities. Between the overall revenue trend and the maintenance of membership scale, Tencent Music must give priority to the burning eyebrows.

Coincidentally, Netease Cloud Music is doing the opposite, and it is also trying to make online music services provoke a heavier burden.

Compared with Tencent Music, which has entered the scale of 100 million paying users, the penetration rate of Netease Cloud Music still has room for further improvement. The platform also stressed after the announcement of the financial report that this year, it will further focus on scale growth, steadily enhance the profitability of the platform, and promote the ecological and healthy development of Yuncun.

On this basis, like all industries, the choice of young people also determines the future of the music market. At present, in order to cope with the rising cost of living and economic pressure, more and more young people begin to downgrade their consumption and pay more and more attention to cost performance.

Therefore, not only playing "low-priced cards", Netease Cloud Music has really put a lot of thought into meeting the personalized needs of users and improving the quality of platform services.

In January this year, Netease Cloud Music App officially announced a new revision, and released an open letter to users on the same day, apologizing to users for a large number of problems unrelated to music in the past, and at the same time, by changing the brand Slogan back to the 2013 version-"Discover good music", emphasizing that the new version will return to its original heart.

It is worth mentioning that QQ Music also has student members, and the platform clearly emphasizes that "student members are not affected" when the price is raised for the second time.

However, compared with Netease Cloud Music, the student members of QQ Music also have no price advantage, but the age setting range is wider, supporting users aged 13-24 (inclusive), and the benefits are more diversified.

Hard work may not be rewarded

"Fortunately, I didn’t follow the experience", "I thought I entered QQ music", "It’s cumbersome and I always make mistakes", "Change the soup without changing the medicine" …

Netease Cloud Music showed sincerity, but not all users bought it. To sum up, the official propaganda is just a slogan, which even destroys the experience of some users. At the same time, the advertisement does not seem to have a "-1 point". Many users will suddenly pop up advertisements on the homepage of the song when they feedback.

On the other side of the story, we are asking for higher prices to increase Tencent music, and we have not fully figured out how to persuade users to pay for the increased expenses.

In the fourth quarter of 2023, although the year-on-year growth rate of online music service revenue of Tencent Music rebounded, there was still a significant gap compared with 47.6% in the second quarter of last year.

With the extension of this idea, the profitability of Tencent Music is rising, and it is not all due to online music.

According to the financial report, in 2023, the operating cost of Tencent Music decreased by 8.2% year-on-year, and the total operating expenses decreased by 9.7% year-on-year, among which the sales and marketing expenses continued to drop by 21.6% year-on-year.

No matter how well the payment habits are cultivated, the price increase will still provoke the most sensitive nerves of users. On the other hand, although it is the present situation and will be the long-term trend in the future that the number of young people who spend cautiously and flock to the low-price belt increases, what they value is the low price with quality and value.

In other words, it is not a long-term solution to innovate at low prices and increase prices and income. The real competition between the two companies returning to music is to improve the user experience and service quality on the basis of continuously enriching the basic resource of copyright and build their own core competitiveness.

Both Tencent Music and Netease Cloud Music need continuous thinking and exploration on how to be practical and excellent. While the blade continues to move inward, the two companies must also be alert to market encroachment from the outside.

According to the 2023bilibili Music Ecology Report, in 2023, more than 152 million people watched music videos in bilibili, and the total number of broadcasts exceeded 57.3 billion times. In 2023, the number of video contributors to bilibili music scene doubled, and the total number of submissions soared by 189% year-on-year; In the whole year, the big coffee musician ×UP main cross-border planning exceeded 100 times, and the live music activities cooperated over 1100 times; More than 1,500 global star singers have settled in bilibili, and nearly 30,000 new MV songs have been launched.

On the other hand, according to QuestMobile’s data, ByteDance’s "Soda Music" is the fastest growing digital music product in 2023, with a monthly activity of 40 million in the third quarter, an increase of 400%. In response, before the press release, the APP has captured more than 30 million downloads on iOS, occupying the TOP1 of the AppStore music free app list.

Regarding the repeatedly mentioned AI, we can easily feel the determination and persistence of the two companies from the financial report.

The problem is that from the current reality, neither the embracing logic of Tencent Music’s enhanced interactive experience nor Netease Cloud Music’s playing from the ecological advantages of the community has aroused much splash at the user end.

Things change, rivers and lakes float and sink.

For Tencent Music and Netease Cloud Music, music can’t completely act as an antidote to anxiety for the time being. And how far it will go to embrace AI is full of unknowns and possibilities.

As of December 31st, 2016, the box office figure of China in the past 16 years has been fixed at 45.521 billion yuan.

At the beginning of the year, "The Mermaid" triumphed all the way, giving people the illusion that it was another year of explosive box office growth, but the market quickly gave a negative answer. Each schedule was cold one after another, and the "small goal" of 60 billion box office at the beginning of the year became far away.

But just as the technological revolution brought by Billy Lynn makes people realize another possibility of film, mainland filmmakers may also need an opportunity to re-examine their creations and calmly think about what went wrong in the mainland film market.

So instead of complaining or belittling, it is better to review the China film market in 2016 and see the market truth behind the figures.

The growth rate of box office slowed down, and the development of film market entered a new stage.

As of December 31, 2016, the cumulative box office of mainland cinemas throughout the year.45.521 billion yuanFor the 16th consecutive year, the box office increased and the number of screenings broke through.74.79 million gamesThe number of people watching movies surpassed North America for the first time.1.374 billion person-timesThe strong force of the 16-year-old Lunar New Year movie led to the early completion of the 10 billion box office task in the whole year. On February 23, 16, the national box office had exceeded the 10 billion mark, 40 days earlier than in 15 years.

Behind the data being refreshed,The box office growth rate has slowed down obviously, and the explosive growth is no longer.The audience is becoming more and more rational and the market development has entered a new stage.

Released films and over 100 million films reached new heights.

The total number of films released in 16 years has reached468 departmentThere are 86 films over 100 million, but the number of films released is inversely proportional to the box office growth rate. More and more "small films" have to face the fate of "one-day trip to the cinema", and even a large number of films cannot be released in the cinema. The hard way to solve this dilemma is to upgrade the overall film quality and flexible and diversified film arrangement.

existOf the 86 films over 100 million, 41 are foreign films.Occupy half of the country, domestic films still face severe market competition. The only film that broke through the 3 billion mark was the New Year blockbuster "Mermaid", which became the only film above the box office of 2 billion. According to the standard of 1 billion box office as an "explosive" blockbuster, there are 9 box office blockbusters in 16 years, only one more than last year.

Watching movies in the New Year has become fashionable, and summer files are short of blockbusters.

Throughout the whole year of 16 years, the box office of domestic films exceeded that of imported films in 7 months, accounting for 58.14% of the box office, which was slightly lower than that of 61.26% in 15 years, and the average box office of a single film was also significantly different from that of foreign films.

February, when the Lunar New Year file is located, is the most popular time for the national audience to enter the cinema.Entering the cinema during the Spring Festival has become a new trend.. The movie market entered a dull period in the second quarter after the Lunar New Year movie craze faded. Compared with Speed and furious 7 released in the same period of 15 years, the popularity of the IP blockbuster Warcraft released in the same period of 16 years quickly subsided after a movie craze, and the film quality was not too hard and non-game fans paid less attention to it, which limited the box office potential of the film, and the market lacked real super blockbusters to support the rapid growth of the box office.

The topic caused by the "National Film Corps" in the summer file is obviously not as good as that in the same period of 15 years. The Big Fish Begonia, which was released in early July, has a mixed reputation and failed to replicate the miracle of The Return of the Great Sage. The quality of "To Youth 2" is not too hard, and the acting skills of Wu Yifan, a small fresh meat, are questioned; The comedies such as "The Jedi Escape" and "Lu Yao Know Ma Li" failed to continue the box office miracle of goodbye mr. loser last year; Released in August"Tomb Raider Notes" became the only blockbuster in the summer file with a box office of over 1 billion..

In February, the attendance rate reached the highest of 27.14% in the whole year, and at this time, the average ticket price also increased in due course. As the audience’s attitude towards the movie market turned cold, the average ticket price dropped sharply when the attendance rate dropped again and again. The exception was that the average ticket price in June, which had the lowest attendance rate in the first half of the year, reached 34.6 yuan, the second highest in the whole year, because many foreign films released in June, such as Warcraft, Independence Day 2 and X-Men: Apocalypse, were released in 3D format, which raised the ticket price. The attendance rate and the number of people attending the movie show the audience’s attitude towards the movie market intuitively.　

The box office of the top ten films has shrunk

There are 5.5 films made in China in the top ten box office in the year (Kung Fu Panda 3 was co-produced by China and the United States), with a total box office of 13.01 billion yuan, which is significantly smaller than the total box office of 15.265 billion in the top ten films 15 years ago.There are 7 films with box office above 1.3 billion in 15 years.And only three in 16 years.

In terms of types,Fantasy films have sprung up in the film market in the past 16 years.Among the top ten films, The Mermaid, zootopia, Monkey King Thrice Defeats the Skeleton Demon, etc., there are many genre elements of fantasy films, compared with comedy films, which have obviously regressed.

Animation and fantasy are popular in the market, but romance is cold.

In terms of genre, there are as many as 99 romantic films with low cost, but the cumulative box office is only 4.325 billion yuan, and the average box office of a single film is far lower than other types except thrillers; leadingAlthough there are only 19 fantasy films, the box office returns are as high as 12.116 billion yuan.This kind of film focuses on the trump card of dazzling visual effects, and often takes into account comedy, adventure and other types of elements, making it easier for viewers to choose.

Action types have a relatively fixed audience, and the box office receipts of 64 films and 12.446 billion films are also considerable;Cartoons have gradually become the new favorite of the film market.Films such as "Big Fish Begonia" and "zootopia" have become hot topic movies. The story plot suitable for all ages, accurate film arrangement strategy and long-term box office income brought by word-of-mouth fermentation all make them feel at home in the film market.

Compared with the same period of 15 years, the three periods included in the New Year’s Eve file have increased greatly.Mermaid, Monkey King Thrice Defeats the Skeleton Demon and storm riders of Macau have become the engines of the film market.However, each schedule fell into a continuous downturn, with only a small increase compared with the same period of 15 years, and even a small decline in the Women’s Day schedule. In the second half of the year, the film market was weak, and the three periods of the summer file lacked the support of large-scale films such as goodbye mr. loser and Hong Kong Long, and the National Day file and Christmas file were not as good as the same period last year.

The film market in the first, second and third lines is becoming saturated, and small-town cinemas are boosting the film market.

From the geographical perspective, there are 16 provinces with box office exceeding 1 billion mark, which is the same as that in 15 years.There is no doubt that Guangdong Province won the national box office championship again.; Judging from the city level,Box office and box office share in first-and second-tier cities have declined.The cumulative box office in first-tier cities is less than 10 billion, and the cumulative box office in third-tier cities has also shrunk significantly compared with 15 years. The downturn in these cities is the main reason why the development of the film market in 16 years is not as expected.

　

On the other hand, the box office of cities below the third line has increased substantially, accounting for 26.79% of the box office, with an increase of 74.36%, which has become the real engine for the market to maintain growth in 16 years. If this growth rate continues,Cities below the third line are expected to surpass second-tier cities and become the largest film market in China in 17 years.

As of December 31, 16 years of domestic filmsA total of 3,742 films were approved, put on record and publicized.In a few months, the number of project films even exceeds the number of films released in the whole year. Although there are many "cannon fodder" films with worrying quality, there will also be some excellent domestic films in the next few years, including runaway comic film, Made in the sky, One like you, The Three Doors, The Hidden Man, The Wandering Earth and Catch the Demon 2, which are worth looking forward to.

Wanda won the box office championship in cinema.

The biggest winner of the mainland box office market in 16 years is still Wanda Cinema, with a box office income of 6.088 billion yuan, which is only 2% higher than that of 5.965 billion yuan in 15 years. Guangdong land rose from the third place in 15 years to the second place, while Zhongying Xingmei in the second place in 15 years slipped to the fourth place.

Looking at the distribution of box office of 48 cinemas in China, we can see thatThe top 6 cinemas accounted for 50.44% of the box office.There are still 12 cinemas with a box office of less than 100 million yuan, an increase from 15 years.

The top10 cinemas in the national box office are all in the four major ticket warehouse cities in the north, Shenzhen and Guangzhou, but the growth rate of the 16-year ticket market is not as good as expected, and the number of new cinemas in the whole year is as high as 1418.The number of cinemas and screens continued to increase by a large margin, and the average box office of cinemas declined.As a result, last year, no cinema grossed over 100 million yuan, and the number of cinemas with less than 10 million yuan increased by 140 compared with 15 years.

In 16 years, the number of domestic screens increased by 9,290, with an increase of 29.37%. The proportion of box office and the total number of people contributed by 3D screens are still the highest.Audiences like the 3D visual experience in the cinema.It is not difficult to understand why there are so many 3D films in the later stage.

Online ticketing subverts the habit of purchasing tickets.

Compared with 15 years, the ticket sales space at the counter has been further compressed in 16 years. Although the subsidy for online ticket sales has dropped from several billion in 15 years to more than one billion in 16 years, the proportion of tickets issued is still as high as 75.66%. The transaction mode of O2O has completely subverted the consumption habits of the audience, and its advantages of flexible operation, no queuing and low price are irreplaceable.

Throughout the world, North China ranked as the world’s largest film market with 10.572 billion yuan. In recent years,’s film market has entered the fast lane and is constantly narrowing the gap with the former. At present, the box office market is firmly ranked second in the world. In addition to the rising box office market, the mainland film market still has great potential in developing derivative industries and image licensing.

In 16 years, 97 films were released.Hollywood films account for 85.88% of the box office of imported films.. It is worth noting that the choice of the film side is more diverse. Japan’s secondary culture has a wide influence among the post-90s and post-90s groups, and many filmmakers have also set their sights on this audience. In 16 years, there were 11 Japanese films released in China, most of which were animated films. Even the live-action film Parasitic Beast was adapted from the animation of the same name. Although famous cartoons such as Dragon Ball, Crayon Shinchan, Conan and Naruto are well-known in China, most of them have a mediocre box office."Your name. "Crazy 569 million yuanThe excellent quality and accurate marketing of the film is the only magic weapon to ensure the box office.

Overseas market development has a long way to go.

Domestic films with a comprehensive improvement in production level have made great strides in China, which also gives more and more domestic films the confidence to go abroad and accept the test of the international market. In the highly competitive North American market, domestic films have to face cultural differences, difficulties in arranging films, language and other obstacles, and they have to confront Hollywood films with perfect genre and higher industrialization level, so it is still difficult for these films to make a breakthrough in the international market at present, and the only blockbuster "Escape from the Jedi" has a face familiar to North American audiences like Jackie Chan, so it is reasonable to succeed. The film "The Great Wall" directed by Zhang Yimou has been released in 68 countries since December 29th. Whether it can achieve success in overseas markets is worth looking forward to.

In 2016, a total of 17 foreign films were released simultaneously overseas and in the Mainland, butThe overseas box office of most films far exceeds the domestic box office.The only two exceptions are the game-adapted movie Warcraft and the movie Billy Lynn’s Long Halftime Walk directed by Chinese director Ang Lee.

The former set off a game craze in China as early as 2003, and then the online games of the same series have been popular in China for decades. At that time, the game teenagers were the main force of consumption in the mainland film market, and it is reasonable for domestic audiences to realize online culture as a movie box office. There are many reasons for the great contrast of the latter, such as the low reputation of the film in North America, the mistake of Sony’s distribution strategy, and the high cost of transforming the old cinema for high frame rate technology, which all restrict the "North American War" of Billy Lynn.

The imported film Disney is the only one.

In 2016, 97 imported films were released, with a cumulative box office of 19.054 billion yuan, accounting for 41.86% of the box office. amongDisney’s nine blockbusters monopolized 15.226 billion yuan.Its traditional animation and fantasy family movies are most popular with the audience, and zootopia and Fantasy Forest are the representatives of this type of movies.

After the acquisition of Lucasfilm in 12 years, the sci-fi genre has also become Disney’s trump card, and the most influential sci-fi classic "Star Wars" series in North America has made Disney Film even more powerful. In addition to Star Wars 7, which made 800 million box office in the mainland film market, Captain America: Civil War and Doctor Strange, which cooperated with Marvel Comics, also made rich box office returns.

"Mermaid" made model worker of the year.

Congratulations to Deng Chao for becoming a screen model for 16 years! This year, the two films starring him, The Mermaid and Passing Through Your World, have a gratifying box office. The former has set a new box office record for domestic cinemas, while the latter is the best-selling love movie in 16 years.

When it comes to the new box office record created by The Mermaid, Jelly Lin, the heroine of the film, has naturally become the most attractive actress in the past 16 years, with a cumulative box office of 3.571 billion yuan. Even though she didn’t star in another film, Grand Prix, the box office brought by No.1 mermaid still stabilized the national goddess Fan Bingbing and became the most marketable actress in the film market in the past 16 years.

Judging from the city data, many audiences in Guangzhou and Shenzhen may not understand the popularity of zootopia by Beijing and Shanghai audiences, while Warcraft, which Shenzhen audiences are less eager to see, has gained more attention in the other three places, while Monkey King Thrice Defeats the Skeleton Demon on a Journey to the West is generally unpopular with the audience in these four ticket-holding cities, and its audience is more concentrated in the second, third and fourth tier cities.

The most expensive cinema in China is naturally the first "private film" synchronized with the cinema in China.Cinema yaolai chenglong international film city huamao branchAmong ordinary cinemas, the local cinema is the Sanlitun store of Meijia Studios in Beijing, while the most expensive city is Changdu City in Xizang Autonomous Region, with an average price close to 70 yuan.

　　Author | Gao Xiaohong

　　来源 | 中国广播杂志(ID:zggbzz)

　　当前，我国正面临新型冠状病毒肺炎（英文简称NCP或COVID-19，中文简称新冠肺炎）肆虐的严峻挑战。新冠肺炎疫情是一场特别重大的突发公共卫生事件，极大地威胁着人民群众的生命健康安全。截至2月18日，全国已累计确诊72530例，重症 11741 例，死亡1870例。

　　2月3日，习近平总书记在中央政治局常委会会议上明确指出：“当前疫情防控形势严峻复杂，一些群众存在焦虑、恐惧心理，宣传舆论工作要加大力度，统筹网上网下、国内国际、大事小事，更好强信心、暖人心、聚民心，更好维护社会大局稳定。”

　　在此关键时期，“新闻媒体是突发事件报道的传播主体，也是责任主体，担负着信息沟通、抚慰民众、监督政府、动员社会等重要使命”。以中央广播电视总台（下文简称总台）为代表的国内主流媒体全力应对新冠肺炎疫情的防控，战斗在抗疫的一线，主动承担起主流媒体的抗疫使命，及时发布权威信息，准确公开报道疫情，回应社会关切，把握“时度效”，积极引导舆论，为抗击新冠肺炎疫情凝聚人心、增强信心营造了良好的舆论氛围。本文围绕总台在抗击新冠肺炎疫情期间的具体做法展开论述。

　　01

　　Unblocked information:

　　Give full play to the authority and professionalism of mainstream media

　　1, timely, open and accurate report on the progress of the epidemic

　　The report of unexpected events refers to the news media’s integration of media resources in the process of the occurrence and development of events, and their reporting and evaluation of various situations related to events to the society and the public. After the outbreak of COVID-19 epidemic, a major public health event, the whole society paid close attention to the epidemic information and the progress of epidemic prevention and control. China quickly launched a Class I response to major public health emergencies, and the National Health and Wellness Commission and the health and wellness commissions of all provinces, autonomous regions and municipalities directly under the Central Government announced the epidemic information of infectious diseases in their respective administrative regions to the public. The information on epidemic situation of infectious diseases should be published in a timely and accurate manner. At the same time, the news media should also report the true information of emergencies in a timely and accurate manner according to the law, protect the people’s right to know, and contribute to the handling and aftermath of public emergencies.

　　Since the outbreak of the war of resistance against the epidemic, the general station has released authoritative information in time and continuously spread the epidemic situation around the clock. The News 1+1 column of CCTV, the general station, has been arranged as a whole and specially planned, and has continuously reported the COVID-19 epidemic since January 20th.

　　On January 20th, this column was connected with Academician Zhong Nanshan, the leader of National Health Commission high-level expert group, to introduce the basic situation of COVID-19 epidemic, which played a role of "setting the tone" in the information dissemination of COVID-19 epidemic. Since January 26th, CCTV News Channel of the General Station has launched "Special Report on the War Epidemic", with the theme of fighting the epidemic, continuously focusing on the national situation of fighting the epidemic, and releasing the latest data of the epidemic in time, so that people can know fairly well. It also connected with reporters from the front-line general station of the anti-epidemic in real time, showing the good mental state of all regions and departments in fighting the epidemic with one heart and one mind. At the same time, we will give full play to the advantages of the platform and share the program resources. From January 29, CCTV will broadcast CCTV programs simultaneously from 10: 00 to 11: 00 and from 15: 00 to 16: 30 every day.

　　In the reporting of major public health emergencies, the openness and transparency of information is very important. As a bridge connecting the government and the people, the mainstream media should disclose authoritative information at the first time and occupy the first place in the public opinion field.

　　From January 26th, the press conference of the State Council Press Office, National Health Commission Press Conference and the State Council Joint Prevention and Control Mechanism will be broadcast simultaneously by CCTV’s comprehensive channel and news channel, and broadcast simultaneously by China Voice. Every day, through the live broadcast of the press conference on epidemic prevention and control, the prevention and control information in COVID-19 can be disseminated openly and transparently, and the people’s right to know is fully respected and guaranteed. At the same time, speaking in a timely, active and rational manner has also curbed the spread of online rumors.

　　2. Interview authoritative sources and release authoritative information on epidemic prevention and control.

　　After the outbreak of COVID-19 epidemic, the spread of all kinds of information, especially the spread of new media space on the Internet, is very active, which makes the people contact with a lot of information every day, and the phenomenon of information overload appears. At the same time, the people are very concerned about the spirit of the central government and the policies, methods, and prevention and control process of epidemic prevention and control. Therefore, the mainstream media need to exert their authority and credibility and master the leading power of public opinion. This is also an initiative to set the agenda and master the right to publish, define and interpret issues. As the authoritative mainstream media in China, the reception desk gathers the advantages of interview resources by releasing official authoritative information at the first time, interviewing authoritative experts and frontline workers against the epidemic, and carefully sets the media agenda for fighting the COVID-19 epidemic.

　　3, professional team to fulfill the responsibility and mission of news propaganda work.

　　In the highly developed communication environment of online social media, the mainstream media put forward more stringent requirements for the authenticity, accuracy and security of information in this public opinion campaign against the COVID-19 epidemic. Because if the information is slightly deviated, it may cause the content to spread out of control, and then affect the credibility of the mainstream media.

　　On the one hand, the main station sent a professional team to the first scene to fight the epidemic, on the other hand, it strengthened the supervision of the contents of epidemic prevention and control to ensure the foolproof dissemination of information. From January 27th, the General Station set up the "Wuhan Live Studio of War Epidemic" in Hubei Radio and Television Station, and set the studio at the forefront of the fight against the epidemic. The broadcasting frequency of the main station gives full play to the emergency role of broadcasting in public health emergencies. By taking advantage of the advantages of wide broadcasting coverage, fast transmission speed and low listening threshold, the emergency reporting plan is launched at the first time, and the propaganda of epidemic prevention and control is intensified. All programs broadcast the progress of epidemic prevention and control in COVID-19 in a rolling way throughout the day. Every day from 19: 00 to 20: 00, the "Voice of China Special Report on Fighting the Epidemic" is also launched. During the week from February 3rd to 9th, there were 1,400 epidemic-related reports and nearly 7,000 written messages.

　　2018年，习近平总书记在全国宣传思想工作会议的讲话中指出：“做好新形势下宣传思想工作，必须自觉承担起举旗帜、聚民心、育新人、兴文化、展形象的使命任务。”

　　自新冠肺炎疫情爆发以来，总台央视《新闻联播》节目多次延长播出时间，增加抗击新冠肺炎疫情报道内容，体现出主流媒体的职业使命与担当，业务能力更是得到了社会的广泛认可。2月12日央视《新闻联播》主持人李梓萌念稿8分钟无任何卡顿，新闻报道的专业功底获得了网友的认可，“李梓萌低头念稿”登上了微博热搜榜，2月14日主持人海霞播音12分钟无卡顿，再登微博热搜（“海霞低头念稿”），同时“央视girls”也一并登上热搜，以上三条热搜的微博总阅读量超过7亿人次。

　　02

　　增强信心：

　　把握“时度效”，实现舆论引导效果

　　1、战疫情中舆论导向的重要性

　　在应对重大突发公共事件时，新闻媒体的舆论引导作用十分重要。习近平总书记指出，“让群众更多知道党和政府正在做什么、还要做什么，对坚定全社会信心、战胜疫情至为关键。”在抗击新冠肺炎疫情的关键时刻，新闻媒体做好舆论引导工作、把握正确舆论导向，有利于凝聚力量、振奋人心，引导公众理性、正确看待和分析疫情形势，科学地做好疫情防护措施，积极地应对疫情带来的可能影响，具有重要的作用。

　　过去的经验表明，对于重大突发事件的舆论引导基本上已经确立了两个立足点：一是用事实引导，即告诉公众事实真相；二是用价值引导，即影响公众正确地看待真相。在及时、公开、准确报道疫情及其防控信息的基础上，新闻媒体的舆论引导要始终把宣传报道习近平总书记的重要讲话和系列重要指示批示精神作为重心，坚定打赢抗击新冠肺炎疫情阻击战的决心和信心，凝聚社会共识，坚持党性和人民性相统一，弘扬主旋律，激发正能量。

　　总台各频道、频率运用全媒体矩阵及时传达党中央和习近平总书记的重要指示精神，发挥总台自主评论品牌的舆论威力，积极解读中央会议信号，严格落实党中央决策部署。《国际锐评》发布的疫情防控相关评论员文章向世界展现了中国战胜疫情、迎接挑战的决心和底气，《央视快评》发布的疫情防控相关评论员文章在抗击疫情宣传报道中提振了士气、凝聚了力量。

　　2、“时度效”原则的把握与创新

　　党的新闻舆论工作，要求把握好“时度效”原则，按新闻传播规律办事。具体来说，就是要处理好舆论引导中的时效、节奏，以及力度、分寸和效果等问题。

　　在时效和节奏的把握上，总台应对新冠肺炎疫情不仅做到及时发布，更实现了实时、全时报道，回应了社会关切，满足了人民群众对疫情信息的时效性要求和期待。与此同时，总台记者同时间赛跑，第一时间奔赴一线，专访相关机构领导，公开回应医疗防护用品紧缺等问题，访谈抗击疫情专家，了解疫情防控一线的工作内容以及重症、危重症患者的治疗情况；还就群众热议的话题和问题请专家正面解答，满足了互联网语境下人民群众对防控知识的深层次需求。

　　In terms of the strength and discretion of news reports, the epidemic reports of the main station are of high frequency, high intensity and high quality, thus achieving high coverage of epidemic prevention and control information.

　　According to the data of CCTV Advertising Management Center, from January 24th to February 2nd, the viewing rate of News Network increased significantly, reaching 11.72%, and the viewing rate of viewers aged 15-24 increased by 186% year-on-year. The outbreak of COVID-19 epidemic coincided with the Spring Festival. With the escalation of prevention and control measures, the extension of the Spring Festival holiday, and the implementation of personal home prevention and control measures, radio and television, as a family-accompanying media, just played a key role in spreading anti-epidemic information in families.

　　In terms of the effect and actual effect of public opinion guidance, the general station boldly innovated on the new media platform by means of media integration, and achieved outstanding communication effects. For example, from 8: 00 on January 27th, CCTV News launched an uninterrupted live broadcast of the special program "Common War Epidemic", which was broadcast simultaneously on CCTV Video, CCTV News client, Tik Tok, Aauto Quicker and other mobile new media platforms, providing viewers with an information channel that directly hits the front line of epidemic prevention and control 24 hours a day. The reporter from the General Station visited the epidemic prevention and control site and made a comprehensive, accurate and timely report on the detection, diagnosis and treatment of patients in various regions, the work and living conditions of medical workers, and the production, supply and transshipment of medical protective equipment. The live broadcast attracted tens of thousands of viewers from all over the country to interact in real time, and "Come on Wuhan, Come on Hubei, Come on China" was screened.

　　At 19: 00 on January 31st, CCTV News Network entered the "Aauto Quicker" short video community and began the normal live broadcast. Within 33 minutes of the first live broadcast, the cumulative number of viewers was nearly 20 million. Since February 1st, "News Network" has been broadcast live on Sina Weibo, with a cumulative audience of 17.658 million, with an average daily audience of 1.358 million. In addition, CCTV news official Weibo initiated the topic of "real-time broadcast of joint prevention and control of epidemic situation", which was read 3.36 billion times and discussed 374,000 times, with a maximum reading of 608 million times in a single day. The topic of "common war and epidemic" has been read 6.07 billion times, discussed 1.55 million times, and the highest reading volume in a single day is nearly 870 million times. Through the way of integrated communication, the mainstream media has exerted great influence among young people and achieved the communication effect guided by public opinion.

　　3. Storytelling: Reflect the people’s determination and deeds in fighting the epidemic.

　　"People-centered" is an important working principle of the party’s news and public opinion work. In the report on the fight against the epidemic in COVID-19, the reception desk pointed the lens and microphone of news reports at the people’s anti-epidemic actions. By recording touching stories and accumulating ordinary materials, it told the stories of people around us and described the greatness of ordinary people, conveyed the warmth of humanity and humanistic care behind the severe epidemic, and showed the spirit of the people of the whole country to unite as one and help each other in the same boat.

　　On January 29th, the Voice of China, the Central Broadcasting Station, launched the special program "Diary of an Angel". The content of this program comes from angels in white who are facing the COVID-19 epidemic and racing against death. It records the daily work of front-line medical staff in the form of voice self-report and first-person perspective. Angel Diary broadcasts an episode every day, and at the same time, it is launched on Himalayan FM audio platform, and published on Voice of China Weibo and WeChat WeChat official account. The program gives full play to the voice advantage of broadcasting, and spreads the positive energy story of fighting the epidemic with a keen perspective and delicate brushwork. According to the data, its single item in Weibo received the highest praise of 19,000 person-times, and the cumulative reading volume of WeChat WeChat official account exceeded 344,000 person-times.

　　In addition, since February 11th, News Network has launched a column "A Line of Anti-epidemic Groups" to report the effectiveness of joint prevention and control measures by various departments in various regions and tell touching stories about the front line of anti-epidemic. The book "Wuhan at Zero, Here are Stories You Don’t Know" by feature story of the Central Broadcasting Corporation truthfully records the voices of people in Wuhan in the middle of the night and bears witness to the determination and persistence of people from all walks of life. By reporting the great love and responsibility of front-line workers, the mainstream media has established an emotional bond for the people to overcome the difficulties together.

　　03

　　Stabilizing People’s Heart: Facing the Social Concern of Major Public Emergencies

　　1, timely counseling to resolve the crisis of public opinion.

　　The prevention and control of the epidemic situation in COVID-19 is all-round. In the field of news and public opinion, the first problem is to face and promptly dispel the possible public opinion crisis. The so-called public opinion crisis refers to the phenomenon that public opinion is at a difficult juncture because unfavorable public opinion occupies the central position in the public opinion field. In order to avoid and prevent the public opinion crisis and smoothly resolve the contradictions and problems caused by unexpected events, it is necessary to open the way, promptly guide and master the initiative.

　　After the occurrence of major public emergencies, the news media should fully predict the current public opinion environment, and make adjustments from the perspective of overall information dissemination, ensure the expression of opinions of the masses, reflect their voices, channel negative and negative public opinion, and encourage and advocate positive public opinion.

　　The outbreak of the COVID-19 epidemic coincided with the Chinese Lunar New Year, so the festive atmosphere became heavy, and the people’s life focus shifted to preventing and controlling the COVID-19 epidemic and ensuring life safety. In this public opinion environment, the reception desk immediately made adjustments, and the 2020 Spring Festival Gala broadcasted a scenario report program "Love is a Bridge" with zero rehearsal. Through the form of scenario narration, it showed the touching scene of Wuhan people facing up to the sudden COVID-19 epidemic and the medical staff selfless treatment.

　　Later, in the recording of the Lantern Festival special program, we dug deep into the first-line story of epidemic prevention and paid tribute to the "most beautiful retrograde" who silently contributed to the epidemic prevention work, showing the great cohesion of the Chinese nation and the spiritual strength of the people of the whole country to work together to overcome difficulties, which was well received by the audience.

　　According to statistics, as of 10: 00 on February 5th, the epidemic news materials released by CCTV International Vision and the press conference signals held by state authorities were selected and broadcast by 1,721 overseas TV stations or channels in 112 countries and regions, including Fox and BBC, for more than 362,000 times, which won wide respect and support from the international community.

　　2. Relieve public panic.

　　After the outbreak of the epidemic in COVID-19, especially at the initial stage of the outbreak, the public was in a state of panic due to the fact that the focus of the epidemic has yet to be scientifically studied, the situation of epidemic spread is grim, the effect of epidemic prevention and control has yet to be observed, and the drugs for treating and preventing the epidemic have yet to be developed. The public’s panic is manifested in various ways, such as the spread of rumors and rumors, weak awareness of scientific prevention and group prevention and control, and panic buying of masks and medical supplies in some areas. During the prevention and control of COVID-19 epidemic, it is very important for the mainstream media to play the role of public opinion guidance to alleviate public panic. Previous studies have shown that if we can correctly use the guiding function of the mainstream media, we can promote the original absurd rumors to become a "pedal" for people to understand the truth and scientific knowledge.

　　On the basis of interviewing authoritative sources and releasing authoritative information on epidemic prevention and control, the Headquarters also launched a series of promotional videos in conjunction with the Propaganda Department of National Health Commission to popularize the knowledge of COVID-19 epidemic prevention and guide the public to enhance their awareness of self-prevention. Each of these popular science videos is about 1 minute long, which effectively and conveniently spreads the practical operation and prevention and control concepts of legal prevention and control, scientific prevention and control, and group prevention and control, and the communication effect is good. Up to now, the series of public service short films have landed on nearly 400,000 digital screens in 50 cities across the country, playing circularly at major airports, stations and ports, and landing in business districts, communities, enterprises and universities in Beijing, Shanghai and other cities.

　　In the communication environment of media convergence, the new comprehensive audio-visual media flagship "Central Video" 5G new media platform newly built by CCTV based on new technologies such as "5G+4K/8K+AI" was officially launched not long ago, which was put into the prevention and control propaganda of the COVID-19 epidemic. CCTV, the main station, opened up "War ‘ Epidemic ’ The topic "Frontline" includes vlog real shooting, exclusive interview, scientific inquiry, suggestions, real-time panorama and other sections. Record the true story of the "epidemic" front line, follow up the latest progress of experimental research and development, and introduce the knowledge of epidemic prevention science in the form of short video; "CCTV News" broadcasts "Common War" 24 hours a day, and works with hundreds of millions of viewers to supervise, watch, accompany and guard the cloud.

　　On the evening of January 27th, CCTV opened a 24-hour live broadcast port, and started the "slow live broadcast" of the construction of Huoshenshan Hospital and Thunder God Mountain hospital through the 5G+ optical fiber dual Gigabit network, and multiple aircraft seats presented live real-time pictures around the clock. Without the host, commentary and editing and packaging, it attracted nearly 120 million online "cloud supervisors". The series of live broadcasts were broadcast on 11 online platforms, including Tencent News, Today’s Headlines, Phoenix News, Youku and Wo Video. The total number of viewers exceeded 15 million and the number of interactive comments exceeded 13,000. The series live broadcast and slow live broadcast are broadcast on CCTV News client, @ CCTV News Weibo, CCTV Video client and Tik Tok, Aauto Quicker and Betta Fish. Among them, only the short video of "Tik Tok" was watched by more than 55 million people.

　　以上这些举措，不仅调动了人民群众在新冠肺炎疫情防控中的主动性和参与感，而且通过节奏相对平缓的“慢直播”，让人民群众在高强度、快节奏的信息环境中缓解焦虑心态，纾解恐慌情绪。

　　3、开展建设性新闻舆论监督

　　习近平总书记指出：“这次疫情是对我国治理体系和能力的一次大考，我们一定要总结经验、吸取教训。”“在疫情防控工作中，有些地方出现了形式主义、官僚主义现象。”习近平总书记还强调，“要多层次、高密度发布权威信息，正视存在的问题，回应群众的关切，增强及时性、针对性、专业性，引导群众增强信心、坚定信心，着力稳定公众情绪。”在新冠肺炎疫情的防控过程中，主流媒体积极回应公众关切、反映在治理过程中特别是疫情防控工作中存在的问题，发挥新闻媒体的建设性舆论监督功能，推动防控疫情工作的开展。

　　On January 29, the Central Steering Group sent an inspection team to Huanggang City, Hubei Province, where the epidemic was serious, for supervision and verification. CCTV reporters covered the whole process. In the report, the working ability of the person in charge of the local competent department was questioned. After the news broadcast, the role and effect of public opinion supervision were produced, and the director of the health and health commission in Huanggang City was immediately dismissed. In the supervision of news and public opinion, the mainstream media always adhere to the problem orientation, which can neither make a mountain out of a molehill to cause panic, nor make a mountain out of a molehill to make the work lax. We should correctly carry out constructive public opinion supervision, meet the audience’s higher-level pursuit of information disclosure in the all-media environment, and promote the solution of problems in the prevention and control of epidemic situation in COVID-19.

　　The whole people participated in the war against the COVID-19 epidemic, and the effect was obvious. With the unified and centralized leadership of the CPC Central Committee, the mobilization and participation of the whole society, and the comprehensive strengthening of prevention and control, the battle of epidemic prevention and control will surely win the final victory. At the critical stage of epidemic prevention and control, the authoritative mainstream media, represented by the Central Radio and Television General Station, adhered to the duty and mission of news and public opinion work, gave full play to the authority and professionalism of the mainstream media, grasped the principle of "time and effect" and carried out news and public opinion work "people-centered", which unblocked information, enhanced confidence and stabilized people’s hearts.

　　The author of this paper is Gao Xiaohong, Minister of Journalism and Communication at China Communication University, and distinguished professor, a Changjiang Scholar at the Ministry of Education. Cai Yu is a Ph.D. student at China Communication University, originally published in the third issue of China Broadcasting in 2020.

Recently, Changhai Road Sub-district Federation of Trade Unions held the third "Changhai Cup" staff badminton competition in 2023. All units in the jurisdiction actively signed up, and nearly 110 players from 23 teams gathered together to compete.

The competition adopts men’s singles, women’s singles and team competition system, and is carried out in the form of elimination. The scene of the competition was brilliant and climaxed. Players and groups competed at different levels. Players compared tactics, patience, jumping, backhand, smash and flowing, which fully demonstrated the indomitable, courageous and passionate spirit of Changhai employees and greeted the audience with cheers.

This competition has built a platform for Changhai employees to keep fit, and also provided opportunities for exchanges and discussions. Based on the principle of "civilization, friendship, hard work and progress", after two days of fierce competition, the top three players in the competition were finally decided, and the Street Federation of Trade Unions presented awards to the winners and groups respectively.

Text/picture: Chang Hai

Editor: Zhou Mengzhen

Generative AI is getting more and more popular. Is this really a good business?

Recently, AI painting is on fire.

By inputting some words, AI can generate an image that matches the words in a few seconds. These images are wild, and some are even bizarre. For example, people have extra fingers on their hands, and their fingers bend unnaturally. Even, AI can generate some meaningless billboards and alphabets that humans have never seen before.

Although AI painting is outrageous, it has set off a wave of science and technology: the spring of generative AI has come.

David Beisel, a venture capitalist at NextView Ventures, said that in the past three months, the word "generative AI" once became a hot word. Moreover, the generative AI technology has developed rapidly and the market enthusiasm is so high that many people even quit their jobs to start a business in this field.

There is no doubt that AI has been in a prosperous stage in the past five years or so, but most of these past advances have to do with understanding the existing data-for example, the AI model has been able to quickly and efficiently identify whether there are only cats in your mobile phone photos. However, the generative AI model generates something completely new that has never been seen before. In other words, generative AI is not just about analyzing existing data, but creating.

Boris Dayma, founder of Craiyon generative AI, believes that "generative AI is not only creating old images, but also creating many new things, which are completely different from what we have seen before."

Sequoia Capital also said in a blog post on its website: "Generative AI has the potential to create trillions of dollars in economic value." Sequoia Capital predicts that generative AI may change all industries that require human beings to create original works, from games to advertising to the legal profession. It is worth mentioning that Sequoia Capital also pointed out in its blog post that this message was partly written by GPT-3 (GPT-3 is a generative AI capable of generating text).

Working principle of generative AI

In the past, deep learning technology was widely used to train the model on large data sets. When the program understands the relationships in these data, the model can be applied to actual scenes, such as identifying whether there is a dog in a picture or translating text, and so on.

The working principle of the image generator is to reverse this process. For example, instead of translating English into French, it translates English phrases into images. Specifically, it usually has two main parts, one is to process initial phrases, and the other is to convert data into images.

At first, generative AI was based on a method called GAN, that is, the generative adversarial network. In essence, this method is to make two artificial intelligence models compete with each other to better create images that meet the target.

At present, generative AI is usually based on Transformer, such as image generator DALL-E and so on. DALL-E was first created by OpenAI in 2021, and in 2022, OpenAI released DALL-E 2.

Christian Cantrell, a developer who focuses on generative AI, said: "With DALL-E 2, we can really cross uncanny valley." (The Valley of Terror theory is a hypothesis about human perception of robots and non-human objects. It was put forward by Japanese robot expert Masahiro Mori in 1970. )

Another commonly used AI-based image generator is Craiyon (formerly known as DALL-E Mini), where users can enter phrases in the browser and see the illustrations it generates within a few minutes.

According to Dayma, since its launch in July 2021, Craiyon has produced about 10 million unprecedented pictures every day, which adds up to 1 billion. Earlier this year, the use of Crayon soared, and Dayma also took Crayon as its full-time job. In addition, Dayma has created a Twitter account to post the weirdest and most creative pictures generated by Craiyon. For example, ketchup comes out of the tap on the Italian sink.

In addition, Stable Diffusion has also received wide attention. The project was released in August this year and has been open source on GitHub. Developers can run the project on computers, not just in the cloud or through programming interfaces. For example, Stable Diffusion can be integrated into Adobe Photoshop by plug-in, allowing users to generate backgrounds and other parts of images, and use layers and other Photoshop tools to operate in applications.

Cantrell, the developer of the plug-in, said, "I want to meet these creative professionals, so that they can introduce artificial intelligence into their creative work, instead of destroying their work."

It is understood that Cantrell has worked for Adobe for 20 years. After leaving in 2022, Cantrell focused on the direction of generative AI. Cantrell said that Stable Diffusion has been downloaded tens of thousands of times, and artists told him that they used this plug-in in many unexpected places, such as making Godzilla animation or creating pictures of Spider-Man.

Start-up companies get together

Some investors regard generative AI as a potentially transformative change, just like the early development of smart phones or the Internet. This kind of transformation has greatly expanded the potential market of this technology.

"Before that, artificial intelligence was not unprecedented. Before 2007, we were not without mobile devices, "said Beisel, a seed investor." But at this moment, everything came together. The final consumer can experience and see something different from before. "

Cantrell believes that machine learning is similar to a more basic technology: database. "Machine learning is a bit like a database, which opens up a whole new world for network applications. All the applications we have used in our life are built on the database. But no one cares about how the database works. People only know how to use it. "

Michael Dempsey, managing partner of Compound VC, said that in the past, it was "very rare" for laboratory technology to enter the mainstream, but at present, generative AI has attracted wide attention of venture capitalists. Nevertheless, he warned that the current generative AI may be in the "curious stage" near the peak of the hype cycle, and the companies established at this stage may fail because they don’t focus on the specific uses that enterprises or consumers are willing to pay for.

Others in the industry believe that startups that can apply new technologies such as generative AI today may challenge technology giants such as Google, Meta and Microsoft in the future.

At present, many companies applying generative AI technology have already received large amount of financing, and their valuations have also risen. For example, earlier this year, Hugging Face was valued at $2 billion after receiving investments including Lux Capital and Sequoia Capital; OpenAI has also received more than $1 billion from Microsoft and Khosla Ventures.

In addition, according to Forbes, Stability AI, the developer of Stable Diffusion, is negotiating with investment institutions to raise up to $1 billion in venture capital.

Cloud vendors and chip vendors will benefit.

Besides start-ups, cloud service providers such as Amazon, Microsoft and Google can also benefit from it, because generative AI may require a huge amount of computation.

Meta and Google have also taken action and started recruiting talents. In September of this year, Meta released an artificial intelligence application called "Make-A-Video", which can generate videos, which makes the generative AI technology a step further.

"This is a great progress," Zuckerberg, CEO of Meta, posted on his Facebook page. "It is much more difficult to generate videos than photos, because besides correctly generating each pixel, the system must also predict how they will change over time."

Recently, Google matched with Meta and released a program code called Phenaki, which can also convert text into video and generate several minutes of footage.

This craze may also boost chip manufacturers such as Nvidia, AMD and Intel, because the advanced graphics processors produced by these companies are ideal for training and deploying artificial intelligence models.

At a recent meeting, Huang Renxun, CEO of Nvidia, emphasized that generative AI is the key use of the company’s latest chip, and he said that this kind of program may "revolutionize communication" soon.

At present, there are not many uses of generative AI that can generate commercial benefits. Many exciting breakthroughs today come from free or low-cost experiments. For example, some writers have tried to use image generator to generate images for articles. An example of Nvidia is to use a model to generate new 3D images, including people, animals, vehicles or furniture, which can be filled into the virtual game world.

Ethical issues can not be ignored.

While generating AI excites the industry, the ethical issues it brings are also worthy of attention.

The first is employment. Compared with professional illustrators, generative AI is obviously cheaper. Therefore, generative AI is likely to rob artists, video producers and other people engaged in creative work of their "rice bowls".

In addition, there are complex problems in originality and ownership of the content created by generative AI.

Generated AI is trained on a large number of images. Therefore, it is still controversial whether the creator of the original image has copyright requirements for the generated new image.

Some time ago, an artist won an art competition in Colorado, and his winning image was created by a generative AI named MidJourney. After winning, the artist said in an interview that he selected one image from hundreds of images generated by himself and post-processed it in Photoshop.

It is worth mentioning that some images generated by Stable Diffusion are watermarked, which indicates that some of the original data sets are copyrighted. Previously, Getty Images (a picture trading company based in Seattle, USA) announced that it was forbidden for users to upload generated AI pictures to its picture library, because the company was worried that there might be some copyright problems in such pictures. .

With the improvement of image generation software, generative AI may also deceive users, make them believe false information, or display images or videos of events that never happened.

In addition, developers must also deal with the possibility that models trained on a large amount of data may have biases related to gender, race or culture contained in the data, which may cause the models to show such biases in their outputs.

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Source: AI Frontline, author: Kif Leswing. If there is any infringement, please contact to delete it.

Ding Yan Yuhang, a Shandong player who hasn’t updated his personal social dynamics for a long time, recently updated his personal social media. He took a big photo of the China men’s basketball team participating in this World Cup qualifier, and gave his best wishes to his friends. Originally, this was a perfectly normal dynamic, but some fans thought that Ding Yanyuhang was rubbing against the popularity of China men’s basketball team. In fact, it was a bit unfair to Ding Yanyuhang. After all, Xiaoding’s wishes for the national team and friends were sincere, and fans should not be mixed with too much personal feelings.

For Ding Yan Yuhang, some fans also very much hope that he can return to the national team. It is also a great encouragement for Ding Yan Yuhang to see that Abdul Salamu, who has suffered serious injuries like him, has already returned to the national team. Du Feng has also given all players a chance. After all, it is the greatest honor for a player to play for the national team, and it is also a very confidence-boosting thing to have the opportunity to enter the national team after a serious injury.

Recently, there are a lot of news about China men’s basketball team, one of which makes the fans very worried. That is, when qi zhou participated in nbl preseason, many of their opponents were found to have COVID-19. qi zhou, as a close contact, is likely to be isolated and missed. However, recently, some media broke the news that qi zhou appeared in China men’s basketball team’s training abroad, which broke the previous rumor that qi zhou would miss the preliminaries. China men’s basketball team has been sent to the strongest team in the world, hoping that they can break into the final with all their might.

The second phase of the cba is about to start, and wcba has already gone through six rounds. Compared with the attention of CBA in China, there are few fans in wcba. Up to now, three teams in WCBA have maintained an unbeaten record this season, namely the defending champion Inner Mongolia team, Sichuan team and Shandong team. In the first six rounds, Inner Mongolia team beat their opponents by a big score, and their biggest competitor this season is Sichuan team, which is temporarily ranked third.

In fact, after seeing the lineups of the two teams, the fans were not surprised why the two teams competed for the championship. Together, the two teams gathered a total of 17 national players. The Inner Mongolia team gathered 9 national players including Li Yueru, Yang Liwei, Huang Sijing, Zhao Shuang, Zhang Ru, Pan Zhenqi, Ma Xueya, Wei Wei and Li Yifan, while the Sichuan team had Han Xu, Wu Di, Shao Ting, Li Meng, Sun Mengran, Li Shanshan and so on.

In today’s cba league, Guangdong men’s basketball team and Liaoning men’s basketball team are still the two strongest teams. Compared with the 11th championship of Guangdong men’s basketball team, Liaoning men’s basketball team has won the championship of cba league only once, but the runner-up has won many times, which has also been criticized by many fans. Liaoning fans who are very unconvinced listed the past record of Liaoning team, and the time goes back to the national basketball championship in 1985. As we all know, cba league only has a history of more than twenty years. Here

According to the statistics of the fans, since 1985, Liaoning men’s basketball team has won 12 championships in many competitions, such as the National Basketball Championship, the National Basketball League, the National North-South Championship, the National Games, the Asian Club Cup, cba, Extraordinary 12, etc. From this figure, it has indeed surpassed Guangdong’s 11 championships. In fact, just from the data point of view, it can’t explain too many problems. After all, the glory created by our predecessors has become.