南京哪里有找女孩的地方2021

　　June 21 was the farewell ceremony for Ruan Jingtian’s mother. On that day, Ruan Jingtian said goodbye to his mother with tears in his eyes and thanked friends from all walks of life for their concern. The farewell ceremony has now ended. On the day, many artists such as Zhang Junjun, Zhao Youting, Chen Yihan, Zheng Yuanchang and others also sent flower baskets.

　　After the farewell ceremony was completed, Ruan Jingtian posted a message on social media to mourn his mother: "Thank you to everyone, everything is complete, my mother has become a butterfly."

　　On May 23, Taiwanese media revealed that Ruan Jingtian’s mother passed away, and he suspended all performing arts activities on the same day to ease his grief. It is reported that Ruan Jingtian was always by his side when his mother was seriously ill, and the mother and son had a deep relationship.

The first batch of the #2023 Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo and New Energy Vehicle Expo was held at the Shenzhen Convention and Exhibition Center from June 16th to 24th. On the first day of the expo, the AITO M5 Smart Driving Edition also successfully completed the first batch of deliveries.

The M5 series smart driving version debuted at the press conference in April this year, equipped with Huawei ADS 2.0 high-end intelligent driving system and Hongmeng intelligent cockpit 3.0. According to reports, this car is the first to realize the intelligent driving function that does not rely on high-precision maps, expanding the scope of application of intelligent driving, making driving safer and easier.

At the first handover ceremony, the first batch of owners of the M5 smart driving version of Wenjie, on behalf of @Feifei’s car COOL, shared their personal experience of driving and understanding of intelligence. At the same time, at the meeting, Huawei Managing Director, CEO of End Point BG, and CEO of Smart Car Solutions BU Yu Chengdong said that the first delivery of the M5 smart driving version of Wenjie will help more users enjoy the dividends brought by intelligent cars.

Not long ago, AITO announced the completion of the 100,000 vehicle officially offline, which lasted 15 months and stood out among a number of new energy brands, becoming the fastest new energy vehicle brand in the industry to reach 100,000 vehicles offline.

For new energy car brands, the first 100,000 vehicles is of great significance, which means that the company has the ability to systematize. Once 100,000 vehicles are reached, it is equivalent to crossing the "line of life and death". The completion of the first 100,000 vehicles by new energy brands is the leap from "0 to 1", which opens the market and builds the brand’s own value system. Not only that, the number of 100,000 vehicles also represents the possibility of profitability.

Previously, Xu Haidong, deputy chief engineer of the China Automobile Association, said in an interview that with the rapid growth of the new energy vehicle market, the cake is getting bigger and bigger, and the relevant car companies can achieve 100,000 or even more sales, it is possible to make profits. In March 2022, the M5, M7 and M5 pure electric versions were delivered one after another, and the cumulative sales of AITO vehicles in 2022 were nearly 80,000.

In addition, the AITO brand has been recognized in both industry evaluations and consumer word-of-mouth. According to the data, the net promoter score (NPS) of the M5 owner is as high as 86.4%. In the "2022 Passenger Car New Car Quality Report", AITO ranks first in the new energy brand new car quality ranking, far exceeding the industry average.

Behind the delivery volume and word-of-mouth, it is the production capacity that needs to be guaranteed. At the launch ceremony of 100,000 vehicles in Wenjie, Yu Chengdong said, "Xilis already has two factories, and now it is building a third factory, which has a large enough production capacity. The sales volume is not high enough now, because the production capacity is climbing. The new car (Wenjie M5 Smart Driving Edition) will be delivered to consumers in mid-to-late June, and we need time to complete the process of sales growth."

The cooperation between Cerris and Huawei began in 2021. At that time, Yu Chengdong was appointed as the CEO of Huawei Car BU and took the lead in choosing the "smart choice model". As Yu Chengdong said later at the Auto 100 Conference, Huawei end point BG has more than ten years of experience in user experience design, product design, industrial design, brand marketing, and channel retail, which can help car companies make their cars competitive.

The performance of Qinjie just proves that these words are true. In the time since Yu Chengdong took office, Huawei and Cyrus have launched a total of four AITO Qinjie series models. The five-seat SUV Qinjie M5, the six-seat SUV Qinjie M7, and the pure electric version of Qinjie M5, which have been mass-produced and delivered, as well as the full-size SUV Qinjie M9 that will be launched in the fourth quarter. After its release in March 2022, the M5 became the sales leader among the new forces at that time.

The automotive industry has formed such a consensus – new energy is electric in the first half and intelligent in the second half. The technological advantages provided by Huawei have helped Wenjie’s products gain a front-row seat in the second half of the competition.

In terms of technology, the "Double Smart Ceiling" of the Wenjie M5 can be summarized this time. One is Hongmeng Intelligent Cockpit 3.0, and the other is the ADS 2.0 system carried by the Wenjie M5 Intelligent Driving Edition.

The Hongmeng cockpit has been recognized by the industry as the "smart car ceiling". With the maturity and integrity of the Hongmeng ecosystem, the Hongmeng cockpit allows the car and various electronic products such as mobile phones, tablets, laptops, and even smart home devices to be connected to the same technology ecosystem. The Hongmeng cockpit of the M5 smart driving version can also realize all-round automatic adjustment of seat position, HUD height, and rearview mirror position.

It is understood that Huawei’s ADS2.0 system does not rely on high definition maps, and can reduce traffic accidents caused by inattention and complex road conditions by 90%. In terms of actual driving experience, Yu Chengdong personally drove the ADS 2.0 version in Shanghai the day before the press conference, carried out test drives across several districts, and ran all morning on roads with elevated, tunnels, and mixed people and vehicles. He recounted that even if the road was not run during the test, there was no need for people to take over the steering wheel, and the whole process achieved zero takeover.

For smart driving, Huawei also wants to go further. Huawei plans to implement intelligent driving assistance without relying on high-precision maps in at least 15 cities in the third quarter of this year, and in 45 cities in the fourth quarter.

How can the results of the smart selection model reach users? Huawei has used its huge retail channels to build a sales network for Winjie Automotive in just a few months, allowing new products to reach users faster.

According to media reports, Q & A’s sales channels are usually divided into three types: Huawei’s self-operated flagship store, dealer-led smart life museum or authorized experience store, and Sailis-led AITO authorized user center. At present, AITO Q & A’s user centers and experience centers have covered 230 cities, with more than 1,000. And AITO user centers are also being upgraded one after another, with more than 178 companies taking the lead in completing image upgrades.

The dual advantages of technology and channels have made AITO Wenjie the best performing brand in the Cyrus Group. According to the 2022 financial report of Cyrus, the new energy vehicle business revenue, which is the core growth engine of Cyrus, reached 24.934 billion yuan, an increase of 482.8% year-on-year. The cumulative production and sales volume of Cyrus new energy vehicles was 139,100 and 135,100, an increase of 233.64% and 225.90% year-on-year respectively. According to the data, the sales volume of Wenjie accounts for 60% of the sales volume of Cyrus new energy vehicles. It can be said that it is the main force driving the growth of Cyrus new energy vehicles.

There is no reference to the smart selection model. Judging from the current delivery data and market performance of the world’s automobiles, this is a road that can lead to the future. As for what kind of future? Zhang Xinghai, chairperson of Sailis Group, once asked the world when the 100,000 car was offline, and proposed that Sailis would be the head enterprise of Chinese-style new energy vehicles. AITO asked the world to recreate a 5 million market in 10 years.

Last week, Huawei invited us to a product briefing on the Ascend P7 to explain in detail almost all the details behind the development of this new flagship. Leaving with a white version of the P7 in my hand, I think this is a very sincere but risky move by Huawei, because on the one hand Huawei has given us a full understanding of the ingenuity behind the product – but at the same time, it will arouse my curiosity to taste the product carefully, which means that no details will be missed in the process.

The hardware information about the P7 will not be repeated, and interested readers can rewind it toTake a look hereAfter a week of use, the outline of this Huawei’s annual flagship has gradually become three-dimensional. In appearance, the P7 still adopts the same design as the P6But unlike the metal back shell of the P6, the P7 this time uses front and rear glass (Corning’s Gorilla III), with a sandwich structure with a full metal frame in the middle. Huawei said that the advantage of using Gorilla III as the back cover material is that it is wear-resistant and has a flatter feel.

The 7-layer coated back cover mentioned in the promotion does have a bonus. If you take a closer look, you will find that the back cover of the P7 is not simply milky white, but has countless fine dots and lines interlaced. Especially when there is external light hitting the fuselage, you will see the unique "ripple pattern" that is unique to the brushed metal shell.

As for its grip, one word, cold. 6.5mm thickness, 124g weight, all-metal frame, the feeling that feeds back to the fingers is light and cold. This kind of finger feels out of place with body temperature as it slides over the glass and metal of the fuselage, giving the fuselage a sense of cheapness. I think even in 2014, all-metal frame can still make an excellent, timeless design.

The newly designed power button has a good texture, but it seems to have a trace of Sony

Compared with the previous generation of P6, the production process of P7 has made a big leap. We will no longer see the SIM card holder and frame with inconsistent paint color. There are no terrible gaps, and there are more delicate spiral texture all-metal power keys. In addition, Huawei revealed that the P7 is assembled using "zero labor". In simple terms, even if the most advanced manufacturing process is used, there will be certain errors between parts. Therefore, during the assembly process, Huawei will find the component group with the highest degree of mutual fit for assembly to ensure that there will be no process problems in the product shell when it leaves the factory. At least this P7 in my hand meets this definition.

In addition to the improvement of the manufacturing process, as mentioned in the previous article, in order to better meet the user’s usage habits, Huawei has absorbed the P6 experience and readjusted the position of the P7 data and headphone interface, so it has specially designed a new miniature antenna for this purpose.

But even so, I still think the P7 has some room for improvement. For example, when Huawei designed a delicate metal frame around the camera of the P7, but the earphone jack less than two centimeters away is a simple and rough opening, this kind of "schizophrenia" in design thinking inevitably makes people feel abrupt. In addition, although it can be seen that the designer specially made a concave design for the speaker on the back of the fuselage, because the speaker is too thin, as long as there is a barrier on the back of the phone, it will greatly affect the external quality.

Regarding the introduction of hardware and performance, there are several fixed links that come and go. Review the configuration:

• Android 4.4.2 + Emotion UI 2.3;
• 4G LTE (Cat 4) with a maximum download speed of 150Mbps.
• 5 inch 1080P full fit high definition LCD (ppi 445);
• 1.8GHz HiSilicon Kirin 910T quad-core processor;
• Mali 450 GPU;
• 2GB RAM + 16GB ROM (supports up to 64GB microSD card expansion);
• 800/13 million pixel front and rear cameras;
• 2500mAh battery.

The system is based on Android 4.4.2 Emotion UI 2.3, which officially claims to have made more than 200 improvements to the previous version. In actual use, the Emotion UI system running on the P7 is stable and smooth. In terms of screen, the P7 finally swept away the haze of the P6, ppi is 445 full high definition 5 inch screen, JDI top panel with full fitting process, even if it did not catch up with the 2K screen trend, but the P7 still provides users with absolutely excellent display effect.

However, for the hardware of the P7, I believe everyone is most concerned about the HiSilicon four-core processor developed by Huawei. The Kirin 910T four-core processor running at 1.8GHz on the P7 is actually designed based on the ARM A9 standard. The rest is equipped with a display core Mali 450 and 2GB random access memory.

If we use quantitative means to measure the performance of P7, AntuTu’s running score is about 25,000 points. It is basically at the level of Snapdragon 600 or MTK octa-core processor this year. As for actual use, the P7 brings excellent experience in system interaction, daily applications, and browsing a web. Consistent with my experience of evaluating many high, medium, and low-configuration mobile phones in the past, in today’s operating system has been greatly improved and hardware performance is excessive, there is no equal sign between excellent user experience and heap hardware.

It should be pointed out that the P7 can occasionally struggle to navigate certain web portals or large 3D games, so when choosing this product, you need to ask yourself what your true performance needs are: this product can meet most of your daily needs, but if you are a serious 3D game enthusiast, there are better options on the market.

However, this still prompts me to think. Since it is a flagship, I think the most conventional way of thinking should be to apply the latest and best to this product. Because consumers are emotional, everyone wants a product that is known as a flagship and has the best "indicators" – who cares if there is excess performance! I try to use limited IQ to explore the reasons why Huawei insists on using HiSilicon from the perspective of products:

1. Heat dissipation. For the P series, Huawei has always been proud of the ultra-thin body record that this series has maintained. As a 4G LTE mobile phone, the 6.5mm thickness of the P7 is actually an excellent set of numbers. However, correspondingly, the ultra-thin makes the power consumption of the mobile phone core a key consideration. The HiSilicon four-core chip on the P7 undoubtedly meets Huawei’s requirements in this regard. Specifically, in the copy machine process, the shell temperature of the P7 is only slightly hot throughout. Imagine that if such a thin body is equipped with a Snapdragon 800-level processor, the heat will be very amazing.

2. Profit margin.

3. A little bit of ambition. HiSilicon has been used many times on flagship models, which shows that Huawei, which has a technical background, wants to support its ambition to develop mobile chipsets independently.

But in general, I still Huawei only relies on thin and light to make up for the lack of performance, and does not use the brand perception between the core high-end user base.

If the performance of the P7 can’t surprise consumers too much, then I believe that taking pictures can make it save a game. First of all, the P7 has made a great favor to female users who like to take selfies, equipped with a front-facing camera with pixels up to 8 million and an aperture of 2.4, and built-in automatic beauty function.

The rear camera uses Sony’s fourth-generation stacked photosensitive elements, with 13 million pixels and 2.0 aperture. And the front and rear two of the P7 are designed with 5 aspherical lenses, which the official claims can maximize the picture clarity, and the anti-distortion and purple edge capabilities are also better.

From the proofs, the P7’s photo quality is solid. Although we can still see slight dispersion and purple edges at the edges of the photo, the overall photo is quite sharp. In addition, I specially took pictures in some backlight and dark environments, and found that the P7 film still maintains good sharpness and retains rich details in low-light environments. The color of the film is too bright, it is a matter of opinion.

In addition, the P7 provides the function of quickly starting the camera. As long as you press the volume-button twice in a row in the sleep state (and this button also acts as a shutter), the P7 can automatically take a photo and then open the camera application, providing a very convenient mechanism for capturing. In the communication, Huawei revealed that in order to keep the entire capture process at 1.2 seconds, in addition to the customized ISP (image processor), the team has also optimized the bottom layer of the system.

In actual use, if the photo is output at the maximum resolution, the P7’s fast capture can basically be completed at the nominal speed. However, I found that such a fast capture also comes with a certain price. For example, when you start the capture quickly, the camera will automatically ignore the "focus" process and shoot at an infinite focal length. That is to say, if you are capturing objects at medium and long distances, it will be very suitable for using this function, but if you are capturing at close range, you will get a photo that is out of focus.

normal mode

Snap mode only supports infinite focus

Emotion UI is already very familiar to many people. It adopts the single-layer interactive interface that is common in domestic ROMs, and even new users have no learning cost. Another major feature of Emotion UI is that it supports the bottom system bar, which has the advantage of making full use of the screen area in videos, games, and browsing a web. However, I found that some games do not support the hidden low bar very well. Users need to hide the low bar in advance before entering the game, otherwise if the low bar is hidden after entering the game, a blank bar will appear. However, this problem is not big, and I hope it can be solved through software updates in the future.

In addition, if the user hides the low bar, Huawei also provides an auxiliary floating button (similar to the small dots of the iOS).

A good thing for small white users is that the built-in mobile housekeeper of Emotion UI can intelligently manage the programs that consume resources and power in the background, and automatically block some applications that will pop up. In terms of ease of use and peace of mind, Emotion UI is very considerate.

Huawei has also made a lot of efforts in UI design, which has been criticized in the past. It has to be said that after so many iterations of Emotion UI, great progress has been made in art design, and the official also provides a very rich backup theme for users to choose from, such as the "Impression Merry" theme used in the evaluation of P7, which is very popular with us.

However, the fly in the ointment was that even though the theme was changed, the lower-level menus such as the notification center and the settings interface still retained the original ecology, which gave people a clear sense of incompatibility. In addition, for example, the pull-up toolbar under the lock screen and some desktop plug-ins used too much glass element effect, which was not very harmonious with the overall design.

Some UI designs still have some traces of inspiration

The 2500 mAh battery is considered a qualified line in the Android camp. Under moderate use in one day, the P7 will have about 30% of the power left, and it is inevitable to charge one battery at a time. However, this time Huawei has added the "super power saving" function that has been popular in recent years, that is, turning off all functions except initial phone calls and text messages in exchange for the most optimized standby ability. I really did an experiment. At 12 o’clock in the evening, the P7 entered the super power saving mode when the power was left at 9%, and found that there was still 9% power at 8 o’clock the next day. Therefore, in special cases, this kind of function still has great practicality.

Last year, the P6 was a product with obvious shortcomings. This year’s P7, we saw Huawei listening. Even though it remains thin and light, the P7 has successfully changed the various shortcomings caused by last year’s thin and thin, and the whole machine design has become very reasonable. As a dual-card dual-mode 4G LTE mobile phone with excellent workmanship and a body thickness of only 6.5mm, the Ascend P7 reflects Huawei’s strong hardware integration capabilities. We believe that in addition to the slight regret in performance, from all aspects, the P7 is definitely qualified to become Huawei’s representative model in 2014.

On September 22nd, AITO asked the car to respond to a series of previous online inquiries, mainly focusing on space performance, chassis suspension, and safety.

IT Home with a summary: According to the "Electric Planet" report, a Li Auto staff member recommended his own L7 model and asked the world for a series of "popular science" for "friendly products".Questioned the performance of the development of the M7 non-new platform, the "oil-to-electricity" model, the suspension chassis, shock absorbers, and ultimate load-bearing…

The response from the interrogator is as follows:

　　A piece of paperIt opened the curtain of its high-end smart electric brand’s independent IPO.

　　On December 13th, (00175.HK) announced on the Hong Kong Stock Exchange that Krypton had submitted a draft registration statement for possible initial public offering to the SEC on December 7th, 2022 on a confidential basis.

　　According to the announcement, the proposed spin-off content currently includes two items, namely, the sale of krypton shares in the United States and the physical way toDistribute American Depositary Shares. On the date of this announcement, the number and amount of American Depositary Shares proposed for sale and sale in the IPO have not been determined.

　　The day before, it was reported that Krypton sought to raise more than 1 billion US dollars (about 6.9 billion yuan) in the United States, with a valuation of more than 10 billion US dollars (about 69 billion yuan), which was higher than the 9 billion US dollars when it raised funds for the first time last year.

　　Krypton independent spin-off listing

　　It is believed that the proposed spin-off is in the overall interests of shareholders, which will enable investors to better evaluate the Group and focus on retaining business, and at the same time provide Krypton with continuous direct and independent access to the equity and debt capital markets when necessary. In view of the industry trend and based on the evaluation of the business and operation of the Group and Krypton, it is suggested that the spin-off will enhance the value of Krypton, enable Krypton to develop independently and fully release its potential, thus benefiting shareholders.

　　In fact, the news that Krypton will be listed independently has a long history.

　　Krypton was established in March 2021, and was jointly invested by Geely Automobile and Geely Holding Group. As early as last August, when we completed the $500 million Pre-A round of financing, Yuan Jing, CFO of Extreme Intelligence Technology, said that there is no clear IPO plan at present, but it does not rule out participating in the capital market in various forms in the future.

　　After more than a year of development, on October 31st this year, Geely Automobile announced that it proposed to split Krypton and list it independently, and the Stock Exchange has confirmed that the company can carry out the proposed spin-off, but the terms of the proposed spin-off (including listing location, sale scale, price range and the company’s shareholders can get Krypton)The guaranteed quota of) has not yet been determined.

　　As the "second growth curve" of Geely’s electrification, Krypton is becoming the high-end of Geely.As a new force in the market, the sales volume of Geely Automobile increased from 3.5% in the first half of 2021 to 17.9% in the first half of this year.

　　At present, the main model of extremely krypton is extremely krypton 001. In November this year, extremely krypton delivered 11,000 vehicles. After the first delivery in October, it broke through 10,000 vehicles again, and achieved a month-on-month growth for five consecutive months. In the first 11 months of this year, the cumulative delivery of krypton has reached 66,600 vehicles, and there is almost no suspense in achieving the goal of selling 70,000 vehicles annually.

　　In addition, in November this year, Extreme Krypton launched its second product, Extreme Krypton 009, aiming at pure electricity.MPV is expected to be delivered in January next year.

　　An Conghui, CEO of Extreme Smart Technology, said that in the first half of this year, it was extremely gross.It will reach about 5%, and the gross profit level will be further improved on the basis of delivering 50,000 vehicles in the second half of the year.

　　It is worth mentioning that Krypton is not the first brand listed independently by Geely. In October 2021, Volvo Cars announced that it wasInitial public offering of Stockholm Stock Exchange; In June this year,(Polestar) merged with SPAC (Special Purpose Acquisition Company) Gores Guggenheim and landed in the United States; The application statement for Geely’s Yikatong Technology to use the listing plan of SPAC company CovaAcquisitionCorp in the United States has been announced by the US regulatory authorities. It is expected that the listing of SPAC will be completed by the end of this year, with a valuation of about 3.8 billion US dollars.

　　It is becoming a trend for traditional car companies to "create the second generation" to go public.

　　In fact, as a business with huge initial investment and long payback period, car-making has to go through mass production-sales climbing-scale effect highlighting-gross.Turn positive-The long process of becoming a full member-returning to the original position.

　　Even "Wei Xiaoli", whose sales volume has risen and gross profit margin has turned positive, has not yet achieved profitability under the continuous R&D investment and market layout. Although in the eyes of many people, the new brand born out of traditional car companies is not bad, but the cruel fact is that at present, exceptandIn addition, basically all brands have not yet formed a certain hematopoietic capacity.

　　Chairman Ceng Qinghong hit the nail on the head-"At present, all new energy automakers are losing money and have no money to earn. This is a consensus."

　　The cumulative loss of GAC Ai ‘an in 2019-2021 was nearly 2.7 billion yuan; Lantu Automobile, a subsidiary of Dongfeng, has been in a state of loss since its establishment in June last year. By June 30 this year, the accumulated net loss was 1.443 billion yuan, and the average monthly net loss exceeded 100 million yuan.

　　According to the financial report data released by Geely Automobile, the revenue in 2021 was 2.868 billion yuan, and the net loss in the same period reached 1.01 billion yuan; In the first half of this year, Krypton’s revenue was 8.828 billion yuan, and the net loss during the period was 759 million yuan. Since the establishment of the brand, the accumulated net loss of Krypton is nearly 1.8 billion yuan.

　　In An Conghui’s view, "smart electric vehicles don’t make money at first, but with the growth of sales and the formation of branding and scale, enterprises can gradually make profits."

　　Therefore, for the new car-making enterprises that are generally in a state of burning money crazily and have not yet achieved balance of payments or even profits, they are facing the domestic market.The fierce competition in the city needs more funds for production investment, technology research and development, brand building, digital marketing, channel expansion, etc. Financing and listing have become one of the means for many new car manufacturers to get more funds. Since this year, many traditional car companies have released listing plans.

　　Insiders of GAC Ai ‘an revealed to 21st century business herald that GAC Ai ‘an, which has completed the A round of financing, plans to make an IPO next year and strive to become the first new energy vehicle in science and technology innovation board; Tamia Liu, co-CEO of Zhiji Automobile, has repeatedly publicly stated that the company’s public financing is already under planning, and there will be A-round, B-round and C-round financing plans, as well as very clear listing plans; In addition, it is reported that Feifan Automobile, a subsidiary of SAIC, also has an independent IPO plan.

　　In November this year, Lantu Automobile completed a round of financing of 5 billion yuan, and the valuation of Lantu Automobile after financing was about 30 billion yuan. Lu Fang, CEO of Lantu Automobile, said that Lantu Automobile will continue to carry out subsequent rounds of financing according to actual development needs and market conditions. At the same time, it will also consider the follow-up IPO plan based on the market and regulatory policies.

　　It is worth mentioning that if the company, which was established less than two years ago, successfully goes public in the United States, it will become the fastest listed new car-making enterprise. beforeIdeal, Tucki took about four to five years from its establishment to landing in the US stock market, and successfully went public in Hong Kong in September this year.It took nearly seven years.

　　In the eyes of the industry, the current capital market is becoming more and more rational for intelligent electric tracks. In order to obtain financing, simple storytelling is difficult to maintain, and it needs to be matched with actual products and technologies. "In contrast, the new energy brands hatched by traditional car companies do not have too many historical burdens. They are good at absorbing new management models and focusing on new energy, autonomous driving and other tracks, which has certain appeal to industrial capital."

　　Along with the take-off of Yunqi, in addition to exclamations and praises, there are also full of questioning and disdain.

　　On April 10th, 2023, when the short video of looking up at U9 "jumping in place" began to spread exponentially, the "busybodies" brushed aside and questioned one after another-such as copying the magic control system of Mercedes-Benz and the idea of "low rider" in the United States half a century ago, and so on, and some friends stood in front of the stage and declared that we had released similar technologies a few years ago …

　　As the saying goes, people are afraid of famous pigs and strong ones. The topic of Yunqi is wrapped in the waterfall of attention and the marketing window. The original desire to share the flow cake is understandable, but the tide will eventually fade, naked swimmers will soon be made public, and the core of the problem will return to the original point-where is the innovation of Yunqi? What is the meaning of existence? Is there any deep value for the overall development of the automobile industry? In the final analysis, is Yunqi worth looking up to?

　　All doubts and disdain, after waiting for the hustle and bustle to disappear, Yunqi answers with truth and strength.

　　Innovation or tribute?

　　As big asTVComputers, as small as mobile phone accessories, online public opinion has become more and more entangled in the originality of design. "Innovation is proud, plagiarism is ashamed", and the proper concept of honor and disgrace forces the progress of industrial design of manufacturers. Have you noticed that in the German Red Dot Design Awards, China products won numerous awards, and even foreign experts who are used to the Mona Lisa did not hesitate to praise them.

　　However, the shape design is only an intuitive contrast between beauty and ugliness, but the engineering design similar to Yunqi involves more original latitudes-many machines that look similar in function and appearance, with the metal skin uncovered, are intricate and varied inside. For example, BYD’s DM-i and Toyota’s THS hybrid architecture both achieve fuel saving and high efficiency, but how much do they have in common on the mechanical level? Patent barriers are blocked layer by layer, trying to copy? Friends will sue you to bankruptcy first.

　　In addition, when the engineering design develops to 2023, the space for innovation is limited after all-just like the integrated circuit, the process can only progress one nanometer at a time. As we all know, it has been 138 years since the appearance of automobiles, such as front-drive layout, air suspension, non-load-bearing body and so on. For the future development of automobiles, the modern public should recognize and attach importance to every "micro-innovation"-to make further progress, and this spirit deserves recognition. In fact, looking up at the cloud chariot -P on U8 is just like this.

　　What’s the difference between Yunxiao -P?

　　At first glance, the functions are similar, and the appearance can’t see much details. What is the difference between Yunqi -P?

　　If you have been to Tibet, you must have seen the amazing LC80 (old land cruiser). Its suspension is a representative of primitive durability-the front and rear hard bridges are designed with a simple structure, which greatly avoids the possibility of failure, but the bumps are really bumps … The technical limitations of the times have caused comfortable regrets, and from today’s perspective, it is outdated.

　　The progress of Yunqi -P has just solved this great regret-modern suspension is no longer just a matter of four shock absorbers and four springs. In Yunqi -P system equipped with U8, the suspension body, sensing technology and intelligent computing center are connected into a whole, and the shock absorbers and other actions have gone through perception-decision-execution, just like putting a brain on the chassis of a car, including turning, avoiding and calculating.

　　The difference between Yunpi -P does not stop there. As far as its sensing system is concerned, Yunqi -P deeply integrates multiple road sensing elements such as camera and laser radar, which can identify the road features 5-150m ahead and output the elevation curve, and adjust the suspension damping in advance in a targeted manner, greatly optimizing the impact of road bumps on comfort. In addition, looking up at U8 can realize three independent adjustments of height+stiffness+damping, and has the ability of independent adjustment of four-wheel height, which can achieve front and rear leveling, left and right leveling and single-wheel leveling of the whole vehicle, and creatively realize the unique one-button leveling function in mainstream off-road vehicles, and almost achieve full adaptability of the whole scene.

　　Such a balanced all-terrain capability is not groundbreaking.

　　What’s the significance of Yunqi -P?

　　After the press conference, many netizens questioned that the whole Yunqi family was a "fancy whistle", but little did they know that there were similar speech attacks when the iPhone was released. Ironically, smart phones eventually unified the rivers and lakes, and almost completely put Nokia and others into the cold palace.

　　The superficial value of Yunqi -P is nothing more than making the car more comfortable, more flexible to handle and more adaptable to the road surface. But only from this perspective, Land Rover, BMW and Mercedes-Benz off-road vehicles can also do well. Why should we spend millions on U8 to own this Yunqi -P?

　　Mouth guns can’t promote the progress of technology, and a simple cloud experience may just be a blind man touching an elephant. The far-reaching significance of Yunqi -P is that it realizes the intelligent linkage between the key parts system of the lower body and the whole vehicle for the first time, which indicates another electrical revolution of the automobile after the canbus bus is introduced into the vehicle control. The parts related to driving are controlled by the intelligent system in a centralized way, just like the human brain controls walking, and the automobile can take every road in a predictable, active and coordinated way, which means that the intelligent wave will sweep up and down every muscle of the automobile, and the automobile will have independent thinking and judgment in the future. What’s more, it has been predicted that Yunqi -P also supports OTA upgrade, which proves that it still has the potential for growth!

　　More than that. From the technical point of view, we should also pay attention to its social value-the birth and application of Yunnian -P, which proves that China automobile has quietly passed the embarrassing stage of parodying Europe, America, Japan and South Korea, found a way out through deliberation and explored innovation through mediocrity. The domestic automobile industry is no longer a follower, but has changed from a chaser to a leader, grasping the baton of development and starting a new era in which the Chinese automobile industry affects the world industrial structure! Great country craftsmen shouted for this! National self-confidence does it one brace up!

　　So, if anyone still asks: Is the cloud chariot worth looking up to? I will ask and answer questions, it’s worth it!

　　CCTV News:Whether it’s work, daily life, or leisure and entertainment, people can see the scene of holding their mobile phones and brushing their heads.

　　According to the latest data from the National Bureau of Statistics,In the first half of the year, the cumulative usage traffic of China’s mobile Internet users reached 8.89 billion G, up 136.8% year-on-year. It is expected that it will exceed 10 billion G by the end of the year.. Statistics from the Ministry of Industry and Information Technology show that ChinaAmong the 1.17 billion mobile Internet users, the average access traffic per household was nearly 1.6g in June.It is more than four times that of the same period in 2015.

△ Figure/vision china

　　With the increasing correlation between mobile data traffic and life, traffic not only brings convenience to life, but also promotes the development of emerging industries, profoundly changes the social form and affects people’s daily life.　

　　How much traffic do you use every month?

　　China has fully stepped into the "flow society"

　　Nowadays, many people’s days start like this: calling a car to work online, paying for lunch delivery by mobile phone, communicating with social networks at any time, playing drama on their mobile phones after work, and video chatting with friends in the evening … …　Mobile payment, mobile entertainment and mobile office, data flow has become an important support of social information flow..　

△ The first multi-type "mobile payment" bus in China

　　Yu Jianing, director of the Economic Research Institute of the Ministry of Industry and Information Technology, said, "Traffic itself is data and information, but the content it carries also includes social value. China has fully entered ‘ Traffic society ’”。 According to statistics, in 2016, China’s mobile Internet users accessed 9.36 billion g, an increase of 8.48 billion g over 2012, with an average annual growth rate of 80.6%.　

　　The era of 10 billion G traffic has arrived, experts said.Flow economy is the performance of digital economy. Digitalization and digital technology are transforming life and all walks of life.. Online shopping, mobile phone ordering, mobile payment, etc. make mobile phones closely integrated with the real economy. As online payment companies enter overseas markets, people can gradually enjoy the convenience brought by offline payment of mobile phones when traveling abroad.

△Citizens are using unmanned express vehicles.

　　According to the 40th Statistical Report on Internet Development in China just released by China Internet Network Information Center, as of June this year,The number of netizens in China reached 751 million, and the number of mobile phone netizens reached 724 million.The proportion of mobile Internet access continues to increase. In the first half of the year, the number of users of various mobile phone applications continued to rise, among whichMobile phone take-out applications grew the fastest, with the number of users reaching 274 million, an increase of 41.4% compared with the end of 2016.;The number of mobile payment users reached 502 million.,463 million netizens use mobile phones to pay when they spend offline..　

△ Figure/vision china

　　"Sharing" the new format, the income of the top 100 Internet companies exceeded one trillion.

　　What leads to the arrival of the traffic era is not only the expansion of user scale, but also the development of new formats. More precisely, the relationship between the traffic era and the new format is mutually reinforcing. Since the second half of last year, the industry in bike-sharing has achieved rapid development.As of June this year, the number of users in bike-sharing has reached 106 million, accounting for 14.1% of the total netizens.The business coverage has penetrated from the first-tier cities such as Beishangguangshen and Shenzhen to the second, third and fourth-tier cities, and some bike-sharing brands have begun to go international.

　　Live broadcast, flash, maker, online car, bike-sharing, mobile phone takeaway … … These new occupations based on mobile Internet have opened up new space for industrial development.According to incomplete statistics, in 2016, the number of take-away riders registered in China’s take-away platform has exceeded 10 million..　

　　According to the list of "Top 100 Internet Enterprises in China" in 2017,In 2016, the total revenue of Internet business of the top 100 Internet companies reached 1.07 trillion yuan, up 46.8% year-on-year, breaking through the trillion mark for the first time.Among them, there are nearly 50 enterprises related to the field of big data and nearly 20 enterprises related to artificial intelligence.

　　Wen Ku, director of the Communication Development Department of the Ministry of Industry and Information Technology, said that the rapid development of the mobile Internet has spawned many new occupations and formats. Many enterprises provide diversified and personalized services to the majority of mobile communication users in combination with their own characteristics and advantages, meet people’s different needs, promote market competition, improve social efficiency and stimulate market vitality.

　　Intelligent industry develops 5G network to promote "Internet of Everything"

　　Based on the rapid growth of traffic scale, intelligent industries such as Internet of Things and VR industry will usher in rapid development in the future.　

△VR equipment helps middle school classrooms

　　Experts believe that with the approaching of the 5G era, the explosive growth of traffic will bring more changes that are worth looking forward to. “It takes one hour for 4G to download a high-definition Blu-ray movie, but it may only take a few minutes for 5G. The powerful transmission capacity will allow more formats to carry traffic express trains."

　　In June this year, China Information and Communication Research Institute released the White Paper on the Economic and Social Impact of 5G, proposing thatThe 5G network will provide at least ten times the peak rate of 4G, millisecond transmission delay and hundreds of billions of connection capabilities.Open a new era of extensive interconnection of everything and deep interaction between man and machine.

　　5G will comprehensively build the key infrastructure for economic and social digital transformation, from online to offline, from consumption to production, from platform to ecology, and push China’s digital economy to a new level. For telecom operators, the rapid growth of traffic consumption has brought huge opportunities, but it also means that there is more room for speeding up and reducing fees, so as to achieve benign development.

Wen | Entertainment Business Observation Tehran

According to the consulting report, the online music market in China will increase by 33.1% year-on-year to 32.2 billion yuan in 2023, and it is expected to reach 49.5 billion yuan in 2025, and the corresponding social and entertainment industries derived from music are expected to exceed 110 billion yuan.

China’s online music market is growing into one of the hot market targets that attract worldwide attention and focus on watching. What’s more, Netease Cloud Music, as one of the two leading platforms, completed a gorgeous turn last year.

According to the financial report, Netease Cloud Music climbed out of the quagmire with a loss of over 9 billion yuan in five years, and turned losses into profits for the first time in 2023, and achieved a profit of 734 million yuan from a loss of 221 million yuan in 2022, and the gross profit margin increased significantly from 14.38% to 26.73%.

However, the spring breeze is still mixed with the coldness and chill of winter.

On the one hand, the profit of Netease Cloud Music has a lot of luck factors, including the restriction of exclusive copyright at the policy level, which makes the authorized price of music in the market return to rationality and the higher interest rate of US dollar deposit, which also indicates from another side that there is uncertainty in the future of the online music business that has become the core.

On the other hand, as I predicted in the second quarter of last year, Tencent Music was slightly overwhelmed by the income of social entertainment services that continued to decline.

In 2023, Tencent Music’s revenue from social entertainment services and other businesses decreased by 34.2% year-on-year to 10.43 billion yuan, while the Group’s annual revenue in 2023 decreased by 2.1% year-on-year to 27.75 billion yuan.

The initial heart of retiring music

It’s not just Tencent Music.

Faced with the pressure of strong supervision and content rectification from the policy side, it was the consensus of the entire online music market last year to actively shrink and transform the social entertainment service business, including Netease Cloud Music.

According to the financial report, in 2023, the revenue of Netease Cloud Music decreased by 12.5% year-on-year to 7.867 billion yuan, of which the revenue of social entertainment services and other businesses decreased by 33.6% year-on-year to 3.516 billion yuan, and its proportion in total revenue fell from 59% in 2022 to 44.7%.

Not only that, although the number of monthly paying users of this business increased by 20.3% year-on-year to 1.6 million, the monthly income per paying user dropped from 326 yuan in 2022 to 178.6 yuan.

The shift of business focus will inevitably lead to "pain", and from the perspective of financial indicators and user data, Tencent Music is in an advantageous position in the new competition driven by social live broadcast to music members’ payment.

In 2023, the total revenue of Tencent Music was about 3.5 times that of Netease Cloud Music, and its net profit was about 8.5 times. In terms of "revenue pillar"-online music service revenue, Netease Cloud Music (accounting for 55.3%) increased by 17.6% year-on-year to 4.35 billion yuan, and Tencent Music (accounting for 62.3%) increased by 38.8% year-on-year to 17.33 billion yuan, nearly four times that of Netease Cloud Music.

In terms of user data, in 2023, the number of monthly active users of Netease Cloud Music online music service increased by 8.7% year-on-year to 206 million, and the number of monthly paying users increased by 15.3% year-on-year to 44.12 million. Benefiting from this, the membership income of the platform increased by 20.2% to 3.65 billion yuan compared with 2022.

It seems to be thriving, but in fact it is under a lot of pressure.

Compared with the data released by the platform in the first half of 2023, the number of monthly active users of online music service of Netease Cloud Music basically stood still in the second half of the year, and the number of monthly paid users only increased by 2.37 million, and the monthly income per paid user did not change much year-on-year, only from 6.6 yuan to 6.9 yuan.

On the other hand, although the number of monthly users of online music of Tencent Music decreased by 4.2% year-on-year to 576 million, the average monthly income of a single paying user increased for seven consecutive quarters, reaching RMB 10.7 by the end of 2023. At the same time, the number of online music paying users increased by 20.6% year-on-year to 106.7 million, reaching a new high.

Behind a rise and a fall

The formation of the gap is traceable, and the most obvious one is undoubtedly the income of paying users.

According to the consulting data, the number of online music users in China in 2023 was 744 million, with a year-on-year increase of only 3.7%. Among them, users accounted for 54% after 90 and 00.

The scale of paid members of online music service is growing close to the ceiling, and it is difficult to have explosive growth. However, for overseas music platforms such as Spotify, the membership payment space of Tencent Music and Netease Cloud Music is still considerable.

Tencent Music is indeed making efforts in this direction.

At the beginning of December last year, QQ Music recently sent a "reminder on the price change of renewal service" to WeChat users, announcing that from 0: 00 on January 9 this year, the automatic renewal price of QQ Music Green Diamond Deluxe Edition members will all be brought to 15 yuan/month.

Two price increases during the year, and Netease Cloud Music reduced the price of platform student members to 5 yuan/month shortly after the official announcement of the second price increase. Tencent Music’s move not only made QQ music members lose their price advantage, but also caused themselves to fall into a word-of-mouth crisis, and was criticized by many users on social platforms for "eating ugly".

For this result, Tencent Music can’t be unexpected. After all, as early as 2022, Tencent Video, which belongs to the Tencent Department, also attracted a "squeaky sound" because of the continuous price increase of its members during the year, and even led to the loss of its members.

Tencent’s financial report shows that the number of paid members of the platform decreased by 2.4% year-on-year and 1.6% quarter-on-quarter in Q2 2022 when Tencent Video announced the second price increase.

However, there are priorities. Between the overall revenue trend and the maintenance of membership scale, Tencent Music must give priority to the burning eyebrows.

Coincidentally, Netease Cloud Music is doing the opposite, and it is also trying to make online music services provoke a heavier burden.

Compared with Tencent Music, which has entered the scale of 100 million paying users, the penetration rate of Netease Cloud Music still has room for further improvement. The platform also stressed after the announcement of the financial report that this year, it will further focus on scale growth, steadily enhance the profitability of the platform, and promote the ecological and healthy development of Yuncun.

On this basis, like all industries, the choice of young people also determines the future of the music market. At present, in order to cope with the rising cost of living and economic pressure, more and more young people begin to downgrade their consumption and pay more and more attention to cost performance.

Therefore, not only playing "low-priced cards", Netease Cloud Music has really put a lot of thought into meeting the personalized needs of users and improving the quality of platform services.

In January this year, Netease Cloud Music App officially announced a new revision, and released an open letter to users on the same day, apologizing to users for a large number of problems unrelated to music in the past, and at the same time, by changing the brand Slogan back to the 2013 version-"Discover good music", emphasizing that the new version will return to its original heart.

It is worth mentioning that QQ Music also has student members, and the platform clearly emphasizes that "student members are not affected" when the price is raised for the second time.

However, compared with Netease Cloud Music, the student members of QQ Music also have no price advantage, but the age setting range is wider, supporting users aged 13-24 (inclusive), and the benefits are more diversified.

Hard work may not be rewarded

"Fortunately, I didn’t follow the experience", "I thought I entered QQ music", "It’s cumbersome and I always make mistakes", "Change the soup without changing the medicine" …

Netease Cloud Music showed sincerity, but not all users bought it. To sum up, the official propaganda is just a slogan, which even destroys the experience of some users. At the same time, the advertisement does not seem to have a "-1 point". Many users will suddenly pop up advertisements on the homepage of the song when they feedback.

On the other side of the story, we are asking for higher prices to increase Tencent music, and we have not fully figured out how to persuade users to pay for the increased expenses.

In the fourth quarter of 2023, although the year-on-year growth rate of online music service revenue of Tencent Music rebounded, there was still a significant gap compared with 47.6% in the second quarter of last year.

With the extension of this idea, the profitability of Tencent Music is rising, and it is not all due to online music.

According to the financial report, in 2023, the operating cost of Tencent Music decreased by 8.2% year-on-year, and the total operating expenses decreased by 9.7% year-on-year, among which the sales and marketing expenses continued to drop by 21.6% year-on-year.

No matter how well the payment habits are cultivated, the price increase will still provoke the most sensitive nerves of users. On the other hand, although it is the present situation and will be the long-term trend in the future that the number of young people who spend cautiously and flock to the low-price belt increases, what they value is the low price with quality and value.

In other words, it is not a long-term solution to innovate at low prices and increase prices and income. The real competition between the two companies returning to music is to improve the user experience and service quality on the basis of continuously enriching the basic resource of copyright and build their own core competitiveness.

Both Tencent Music and Netease Cloud Music need continuous thinking and exploration on how to be practical and excellent. While the blade continues to move inward, the two companies must also be alert to market encroachment from the outside.

According to the 2023bilibili Music Ecology Report, in 2023, more than 152 million people watched music videos in bilibili, and the total number of broadcasts exceeded 57.3 billion times. In 2023, the number of video contributors to bilibili music scene doubled, and the total number of submissions soared by 189% year-on-year; In the whole year, the big coffee musician ×UP main cross-border planning exceeded 100 times, and the live music activities cooperated over 1100 times; More than 1,500 global star singers have settled in bilibili, and nearly 30,000 new MV songs have been launched.

On the other hand, according to QuestMobile’s data, ByteDance’s "Soda Music" is the fastest growing digital music product in 2023, with a monthly activity of 40 million in the third quarter, an increase of 400%. In response, before the press release, the APP has captured more than 30 million downloads on iOS, occupying the TOP1 of the AppStore music free app list.

Regarding the repeatedly mentioned AI, we can easily feel the determination and persistence of the two companies from the financial report.

The problem is that from the current reality, neither the embracing logic of Tencent Music’s enhanced interactive experience nor Netease Cloud Music’s playing from the ecological advantages of the community has aroused much splash at the user end.

Things change, rivers and lakes float and sink.

For Tencent Music and Netease Cloud Music, music can’t completely act as an antidote to anxiety for the time being. And how far it will go to embrace AI is full of unknowns and possibilities.

As of December 31st, 2016, the box office figure of China in the past 16 years has been fixed at 45.521 billion yuan.

At the beginning of the year, "The Mermaid" triumphed all the way, giving people the illusion that it was another year of explosive box office growth, but the market quickly gave a negative answer. Each schedule was cold one after another, and the "small goal" of 60 billion box office at the beginning of the year became far away.

But just as the technological revolution brought by Billy Lynn makes people realize another possibility of film, mainland filmmakers may also need an opportunity to re-examine their creations and calmly think about what went wrong in the mainland film market.

So instead of complaining or belittling, it is better to review the China film market in 2016 and see the market truth behind the figures.

The growth rate of box office slowed down, and the development of film market entered a new stage.

As of December 31, 2016, the cumulative box office of mainland cinemas throughout the year.45.521 billion yuanFor the 16th consecutive year, the box office increased and the number of screenings broke through.74.79 million gamesThe number of people watching movies surpassed North America for the first time.1.374 billion person-timesThe strong force of the 16-year-old Lunar New Year movie led to the early completion of the 10 billion box office task in the whole year. On February 23, 16, the national box office had exceeded the 10 billion mark, 40 days earlier than in 15 years.

Behind the data being refreshed,The box office growth rate has slowed down obviously, and the explosive growth is no longer.The audience is becoming more and more rational and the market development has entered a new stage.

Released films and over 100 million films reached new heights.

The total number of films released in 16 years has reached468 departmentThere are 86 films over 100 million, but the number of films released is inversely proportional to the box office growth rate. More and more "small films" have to face the fate of "one-day trip to the cinema", and even a large number of films cannot be released in the cinema. The hard way to solve this dilemma is to upgrade the overall film quality and flexible and diversified film arrangement.

existOf the 86 films over 100 million, 41 are foreign films.Occupy half of the country, domestic films still face severe market competition. The only film that broke through the 3 billion mark was the New Year blockbuster "Mermaid", which became the only film above the box office of 2 billion. According to the standard of 1 billion box office as an "explosive" blockbuster, there are 9 box office blockbusters in 16 years, only one more than last year.

Watching movies in the New Year has become fashionable, and summer files are short of blockbusters.

Throughout the whole year of 16 years, the box office of domestic films exceeded that of imported films in 7 months, accounting for 58.14% of the box office, which was slightly lower than that of 61.26% in 15 years, and the average box office of a single film was also significantly different from that of foreign films.

February, when the Lunar New Year file is located, is the most popular time for the national audience to enter the cinema.Entering the cinema during the Spring Festival has become a new trend.. The movie market entered a dull period in the second quarter after the Lunar New Year movie craze faded. Compared with Speed and furious 7 released in the same period of 15 years, the popularity of the IP blockbuster Warcraft released in the same period of 16 years quickly subsided after a movie craze, and the film quality was not too hard and non-game fans paid less attention to it, which limited the box office potential of the film, and the market lacked real super blockbusters to support the rapid growth of the box office.

The topic caused by the "National Film Corps" in the summer file is obviously not as good as that in the same period of 15 years. The Big Fish Begonia, which was released in early July, has a mixed reputation and failed to replicate the miracle of The Return of the Great Sage. The quality of "To Youth 2" is not too hard, and the acting skills of Wu Yifan, a small fresh meat, are questioned; The comedies such as "The Jedi Escape" and "Lu Yao Know Ma Li" failed to continue the box office miracle of goodbye mr. loser last year; Released in August"Tomb Raider Notes" became the only blockbuster in the summer file with a box office of over 1 billion..

In February, the attendance rate reached the highest of 27.14% in the whole year, and at this time, the average ticket price also increased in due course. As the audience’s attitude towards the movie market turned cold, the average ticket price dropped sharply when the attendance rate dropped again and again. The exception was that the average ticket price in June, which had the lowest attendance rate in the first half of the year, reached 34.6 yuan, the second highest in the whole year, because many foreign films released in June, such as Warcraft, Independence Day 2 and X-Men: Apocalypse, were released in 3D format, which raised the ticket price. The attendance rate and the number of people attending the movie show the audience’s attitude towards the movie market intuitively.　

The box office of the top ten films has shrunk

There are 5.5 films made in China in the top ten box office in the year (Kung Fu Panda 3 was co-produced by China and the United States), with a total box office of 13.01 billion yuan, which is significantly smaller than the total box office of 15.265 billion in the top ten films 15 years ago.There are 7 films with box office above 1.3 billion in 15 years.And only three in 16 years.

In terms of types,Fantasy films have sprung up in the film market in the past 16 years.Among the top ten films, The Mermaid, zootopia, Monkey King Thrice Defeats the Skeleton Demon, etc., there are many genre elements of fantasy films, compared with comedy films, which have obviously regressed.

Animation and fantasy are popular in the market, but romance is cold.

In terms of genre, there are as many as 99 romantic films with low cost, but the cumulative box office is only 4.325 billion yuan, and the average box office of a single film is far lower than other types except thrillers; leadingAlthough there are only 19 fantasy films, the box office returns are as high as 12.116 billion yuan.This kind of film focuses on the trump card of dazzling visual effects, and often takes into account comedy, adventure and other types of elements, making it easier for viewers to choose.

Action types have a relatively fixed audience, and the box office receipts of 64 films and 12.446 billion films are also considerable;Cartoons have gradually become the new favorite of the film market.Films such as "Big Fish Begonia" and "zootopia" have become hot topic movies. The story plot suitable for all ages, accurate film arrangement strategy and long-term box office income brought by word-of-mouth fermentation all make them feel at home in the film market.

Compared with the same period of 15 years, the three periods included in the New Year’s Eve file have increased greatly.Mermaid, Monkey King Thrice Defeats the Skeleton Demon and storm riders of Macau have become the engines of the film market.However, each schedule fell into a continuous downturn, with only a small increase compared with the same period of 15 years, and even a small decline in the Women’s Day schedule. In the second half of the year, the film market was weak, and the three periods of the summer file lacked the support of large-scale films such as goodbye mr. loser and Hong Kong Long, and the National Day file and Christmas file were not as good as the same period last year.

The film market in the first, second and third lines is becoming saturated, and small-town cinemas are boosting the film market.

From the geographical perspective, there are 16 provinces with box office exceeding 1 billion mark, which is the same as that in 15 years.There is no doubt that Guangdong Province won the national box office championship again.; Judging from the city level,Box office and box office share in first-and second-tier cities have declined.The cumulative box office in first-tier cities is less than 10 billion, and the cumulative box office in third-tier cities has also shrunk significantly compared with 15 years. The downturn in these cities is the main reason why the development of the film market in 16 years is not as expected.

　

On the other hand, the box office of cities below the third line has increased substantially, accounting for 26.79% of the box office, with an increase of 74.36%, which has become the real engine for the market to maintain growth in 16 years. If this growth rate continues,Cities below the third line are expected to surpass second-tier cities and become the largest film market in China in 17 years.

As of December 31, 16 years of domestic filmsA total of 3,742 films were approved, put on record and publicized.In a few months, the number of project films even exceeds the number of films released in the whole year. Although there are many "cannon fodder" films with worrying quality, there will also be some excellent domestic films in the next few years, including runaway comic film, Made in the sky, One like you, The Three Doors, The Hidden Man, The Wandering Earth and Catch the Demon 2, which are worth looking forward to.

Wanda won the box office championship in cinema.

The biggest winner of the mainland box office market in 16 years is still Wanda Cinema, with a box office income of 6.088 billion yuan, which is only 2% higher than that of 5.965 billion yuan in 15 years. Guangdong land rose from the third place in 15 years to the second place, while Zhongying Xingmei in the second place in 15 years slipped to the fourth place.

Looking at the distribution of box office of 48 cinemas in China, we can see thatThe top 6 cinemas accounted for 50.44% of the box office.There are still 12 cinemas with a box office of less than 100 million yuan, an increase from 15 years.

The top10 cinemas in the national box office are all in the four major ticket warehouse cities in the north, Shenzhen and Guangzhou, but the growth rate of the 16-year ticket market is not as good as expected, and the number of new cinemas in the whole year is as high as 1418.The number of cinemas and screens continued to increase by a large margin, and the average box office of cinemas declined.As a result, last year, no cinema grossed over 100 million yuan, and the number of cinemas with less than 10 million yuan increased by 140 compared with 15 years.

In 16 years, the number of domestic screens increased by 9,290, with an increase of 29.37%. The proportion of box office and the total number of people contributed by 3D screens are still the highest.Audiences like the 3D visual experience in the cinema.It is not difficult to understand why there are so many 3D films in the later stage.

Online ticketing subverts the habit of purchasing tickets.

Compared with 15 years, the ticket sales space at the counter has been further compressed in 16 years. Although the subsidy for online ticket sales has dropped from several billion in 15 years to more than one billion in 16 years, the proportion of tickets issued is still as high as 75.66%. The transaction mode of O2O has completely subverted the consumption habits of the audience, and its advantages of flexible operation, no queuing and low price are irreplaceable.

Throughout the world, North China ranked as the world’s largest film market with 10.572 billion yuan. In recent years,’s film market has entered the fast lane and is constantly narrowing the gap with the former. At present, the box office market is firmly ranked second in the world. In addition to the rising box office market, the mainland film market still has great potential in developing derivative industries and image licensing.

In 16 years, 97 films were released.Hollywood films account for 85.88% of the box office of imported films.. It is worth noting that the choice of the film side is more diverse. Japan’s secondary culture has a wide influence among the post-90s and post-90s groups, and many filmmakers have also set their sights on this audience. In 16 years, there were 11 Japanese films released in China, most of which were animated films. Even the live-action film Parasitic Beast was adapted from the animation of the same name. Although famous cartoons such as Dragon Ball, Crayon Shinchan, Conan and Naruto are well-known in China, most of them have a mediocre box office."Your name. "Crazy 569 million yuanThe excellent quality and accurate marketing of the film is the only magic weapon to ensure the box office.

Overseas market development has a long way to go.

Domestic films with a comprehensive improvement in production level have made great strides in China, which also gives more and more domestic films the confidence to go abroad and accept the test of the international market. In the highly competitive North American market, domestic films have to face cultural differences, difficulties in arranging films, language and other obstacles, and they have to confront Hollywood films with perfect genre and higher industrialization level, so it is still difficult for these films to make a breakthrough in the international market at present, and the only blockbuster "Escape from the Jedi" has a face familiar to North American audiences like Jackie Chan, so it is reasonable to succeed. The film "The Great Wall" directed by Zhang Yimou has been released in 68 countries since December 29th. Whether it can achieve success in overseas markets is worth looking forward to.

In 2016, a total of 17 foreign films were released simultaneously overseas and in the Mainland, butThe overseas box office of most films far exceeds the domestic box office.The only two exceptions are the game-adapted movie Warcraft and the movie Billy Lynn’s Long Halftime Walk directed by Chinese director Ang Lee.

The former set off a game craze in China as early as 2003, and then the online games of the same series have been popular in China for decades. At that time, the game teenagers were the main force of consumption in the mainland film market, and it is reasonable for domestic audiences to realize online culture as a movie box office. There are many reasons for the great contrast of the latter, such as the low reputation of the film in North America, the mistake of Sony’s distribution strategy, and the high cost of transforming the old cinema for high frame rate technology, which all restrict the "North American War" of Billy Lynn.

The imported film Disney is the only one.

In 2016, 97 imported films were released, with a cumulative box office of 19.054 billion yuan, accounting for 41.86% of the box office. amongDisney’s nine blockbusters monopolized 15.226 billion yuan.Its traditional animation and fantasy family movies are most popular with the audience, and zootopia and Fantasy Forest are the representatives of this type of movies.

After the acquisition of Lucasfilm in 12 years, the sci-fi genre has also become Disney’s trump card, and the most influential sci-fi classic "Star Wars" series in North America has made Disney Film even more powerful. In addition to Star Wars 7, which made 800 million box office in the mainland film market, Captain America: Civil War and Doctor Strange, which cooperated with Marvel Comics, also made rich box office returns.

"Mermaid" made model worker of the year.

Congratulations to Deng Chao for becoming a screen model for 16 years! This year, the two films starring him, The Mermaid and Passing Through Your World, have a gratifying box office. The former has set a new box office record for domestic cinemas, while the latter is the best-selling love movie in 16 years.

When it comes to the new box office record created by The Mermaid, Jelly Lin, the heroine of the film, has naturally become the most attractive actress in the past 16 years, with a cumulative box office of 3.571 billion yuan. Even though she didn’t star in another film, Grand Prix, the box office brought by No.1 mermaid still stabilized the national goddess Fan Bingbing and became the most marketable actress in the film market in the past 16 years.

Judging from the city data, many audiences in Guangzhou and Shenzhen may not understand the popularity of zootopia by Beijing and Shanghai audiences, while Warcraft, which Shenzhen audiences are less eager to see, has gained more attention in the other three places, while Monkey King Thrice Defeats the Skeleton Demon on a Journey to the West is generally unpopular with the audience in these four ticket-holding cities, and its audience is more concentrated in the second, third and fourth tier cities.

The most expensive cinema in China is naturally the first "private film" synchronized with the cinema in China.Cinema yaolai chenglong international film city huamao branchAmong ordinary cinemas, the local cinema is the Sanlitun store of Meijia Studios in Beijing, while the most expensive city is Changdu City in Xizang Autonomous Region, with an average price close to 70 yuan.

　　Author | Gao Xiaohong

　　来源 | 中国广播杂志(ID:zggbzz)

　　当前，我国正面临新型冠状病毒肺炎（英文简称NCP或COVID-19，中文简称新冠肺炎）肆虐的严峻挑战。新冠肺炎疫情是一场特别重大的突发公共卫生事件，极大地威胁着人民群众的生命健康安全。截至2月18日，全国已累计确诊72530例，重症 11741 例，死亡1870例。

　　2月3日，习近平总书记在中央政治局常委会会议上明确指出：“当前疫情防控形势严峻复杂，一些群众存在焦虑、恐惧心理，宣传舆论工作要加大力度，统筹网上网下、国内国际、大事小事，更好强信心、暖人心、聚民心，更好维护社会大局稳定。”

　　在此关键时期，“新闻媒体是突发事件报道的传播主体，也是责任主体，担负着信息沟通、抚慰民众、监督政府、动员社会等重要使命”。以中央广播电视总台（下文简称总台）为代表的国内主流媒体全力应对新冠肺炎疫情的防控，战斗在抗疫的一线，主动承担起主流媒体的抗疫使命，及时发布权威信息，准确公开报道疫情，回应社会关切，把握“时度效”，积极引导舆论，为抗击新冠肺炎疫情凝聚人心、增强信心营造了良好的舆论氛围。本文围绕总台在抗击新冠肺炎疫情期间的具体做法展开论述。

　　01

　　Unblocked information:

　　Give full play to the authority and professionalism of mainstream media

　　1, timely, open and accurate report on the progress of the epidemic

　　The report of unexpected events refers to the news media’s integration of media resources in the process of the occurrence and development of events, and their reporting and evaluation of various situations related to events to the society and the public. After the outbreak of COVID-19 epidemic, a major public health event, the whole society paid close attention to the epidemic information and the progress of epidemic prevention and control. China quickly launched a Class I response to major public health emergencies, and the National Health and Wellness Commission and the health and wellness commissions of all provinces, autonomous regions and municipalities directly under the Central Government announced the epidemic information of infectious diseases in their respective administrative regions to the public. The information on epidemic situation of infectious diseases should be published in a timely and accurate manner. At the same time, the news media should also report the true information of emergencies in a timely and accurate manner according to the law, protect the people’s right to know, and contribute to the handling and aftermath of public emergencies.

　　Since the outbreak of the war of resistance against the epidemic, the general station has released authoritative information in time and continuously spread the epidemic situation around the clock. The News 1+1 column of CCTV, the general station, has been arranged as a whole and specially planned, and has continuously reported the COVID-19 epidemic since January 20th.

　　On January 20th, this column was connected with Academician Zhong Nanshan, the leader of National Health Commission high-level expert group, to introduce the basic situation of COVID-19 epidemic, which played a role of "setting the tone" in the information dissemination of COVID-19 epidemic. Since January 26th, CCTV News Channel of the General Station has launched "Special Report on the War Epidemic", with the theme of fighting the epidemic, continuously focusing on the national situation of fighting the epidemic, and releasing the latest data of the epidemic in time, so that people can know fairly well. It also connected with reporters from the front-line general station of the anti-epidemic in real time, showing the good mental state of all regions and departments in fighting the epidemic with one heart and one mind. At the same time, we will give full play to the advantages of the platform and share the program resources. From January 29, CCTV will broadcast CCTV programs simultaneously from 10: 00 to 11: 00 and from 15: 00 to 16: 30 every day.

　　In the reporting of major public health emergencies, the openness and transparency of information is very important. As a bridge connecting the government and the people, the mainstream media should disclose authoritative information at the first time and occupy the first place in the public opinion field.

　　From January 26th, the press conference of the State Council Press Office, National Health Commission Press Conference and the State Council Joint Prevention and Control Mechanism will be broadcast simultaneously by CCTV’s comprehensive channel and news channel, and broadcast simultaneously by China Voice. Every day, through the live broadcast of the press conference on epidemic prevention and control, the prevention and control information in COVID-19 can be disseminated openly and transparently, and the people’s right to know is fully respected and guaranteed. At the same time, speaking in a timely, active and rational manner has also curbed the spread of online rumors.

　　2. Interview authoritative sources and release authoritative information on epidemic prevention and control.

　　After the outbreak of COVID-19 epidemic, the spread of all kinds of information, especially the spread of new media space on the Internet, is very active, which makes the people contact with a lot of information every day, and the phenomenon of information overload appears. At the same time, the people are very concerned about the spirit of the central government and the policies, methods, and prevention and control process of epidemic prevention and control. Therefore, the mainstream media need to exert their authority and credibility and master the leading power of public opinion. This is also an initiative to set the agenda and master the right to publish, define and interpret issues. As the authoritative mainstream media in China, the reception desk gathers the advantages of interview resources by releasing official authoritative information at the first time, interviewing authoritative experts and frontline workers against the epidemic, and carefully sets the media agenda for fighting the COVID-19 epidemic.

　　3, professional team to fulfill the responsibility and mission of news propaganda work.

　　In the highly developed communication environment of online social media, the mainstream media put forward more stringent requirements for the authenticity, accuracy and security of information in this public opinion campaign against the COVID-19 epidemic. Because if the information is slightly deviated, it may cause the content to spread out of control, and then affect the credibility of the mainstream media.

　　On the one hand, the main station sent a professional team to the first scene to fight the epidemic, on the other hand, it strengthened the supervision of the contents of epidemic prevention and control to ensure the foolproof dissemination of information. From January 27th, the General Station set up the "Wuhan Live Studio of War Epidemic" in Hubei Radio and Television Station, and set the studio at the forefront of the fight against the epidemic. The broadcasting frequency of the main station gives full play to the emergency role of broadcasting in public health emergencies. By taking advantage of the advantages of wide broadcasting coverage, fast transmission speed and low listening threshold, the emergency reporting plan is launched at the first time, and the propaganda of epidemic prevention and control is intensified. All programs broadcast the progress of epidemic prevention and control in COVID-19 in a rolling way throughout the day. Every day from 19: 00 to 20: 00, the "Voice of China Special Report on Fighting the Epidemic" is also launched. During the week from February 3rd to 9th, there were 1,400 epidemic-related reports and nearly 7,000 written messages.

　　2018年，习近平总书记在全国宣传思想工作会议的讲话中指出：“做好新形势下宣传思想工作，必须自觉承担起举旗帜、聚民心、育新人、兴文化、展形象的使命任务。”

　　自新冠肺炎疫情爆发以来，总台央视《新闻联播》节目多次延长播出时间，增加抗击新冠肺炎疫情报道内容，体现出主流媒体的职业使命与担当，业务能力更是得到了社会的广泛认可。2月12日央视《新闻联播》主持人李梓萌念稿8分钟无任何卡顿，新闻报道的专业功底获得了网友的认可，“李梓萌低头念稿”登上了微博热搜榜，2月14日主持人海霞播音12分钟无卡顿，再登微博热搜（“海霞低头念稿”），同时“央视girls”也一并登上热搜，以上三条热搜的微博总阅读量超过7亿人次。

　　02

　　增强信心：

　　把握“时度效”，实现舆论引导效果

　　1、战疫情中舆论导向的重要性

　　在应对重大突发公共事件时，新闻媒体的舆论引导作用十分重要。习近平总书记指出，“让群众更多知道党和政府正在做什么、还要做什么，对坚定全社会信心、战胜疫情至为关键。”在抗击新冠肺炎疫情的关键时刻，新闻媒体做好舆论引导工作、把握正确舆论导向，有利于凝聚力量、振奋人心，引导公众理性、正确看待和分析疫情形势，科学地做好疫情防护措施，积极地应对疫情带来的可能影响，具有重要的作用。

　　过去的经验表明，对于重大突发事件的舆论引导基本上已经确立了两个立足点：一是用事实引导，即告诉公众事实真相；二是用价值引导，即影响公众正确地看待真相。在及时、公开、准确报道疫情及其防控信息的基础上，新闻媒体的舆论引导要始终把宣传报道习近平总书记的重要讲话和系列重要指示批示精神作为重心，坚定打赢抗击新冠肺炎疫情阻击战的决心和信心，凝聚社会共识，坚持党性和人民性相统一，弘扬主旋律，激发正能量。

　　总台各频道、频率运用全媒体矩阵及时传达党中央和习近平总书记的重要指示精神，发挥总台自主评论品牌的舆论威力，积极解读中央会议信号，严格落实党中央决策部署。《国际锐评》发布的疫情防控相关评论员文章向世界展现了中国战胜疫情、迎接挑战的决心和底气，《央视快评》发布的疫情防控相关评论员文章在抗击疫情宣传报道中提振了士气、凝聚了力量。

　　2、“时度效”原则的把握与创新

　　党的新闻舆论工作，要求把握好“时度效”原则，按新闻传播规律办事。具体来说，就是要处理好舆论引导中的时效、节奏，以及力度、分寸和效果等问题。

　　在时效和节奏的把握上，总台应对新冠肺炎疫情不仅做到及时发布，更实现了实时、全时报道，回应了社会关切，满足了人民群众对疫情信息的时效性要求和期待。与此同时，总台记者同时间赛跑，第一时间奔赴一线，专访相关机构领导，公开回应医疗防护用品紧缺等问题，访谈抗击疫情专家，了解疫情防控一线的工作内容以及重症、危重症患者的治疗情况；还就群众热议的话题和问题请专家正面解答，满足了互联网语境下人民群众对防控知识的深层次需求。

　　In terms of the strength and discretion of news reports, the epidemic reports of the main station are of high frequency, high intensity and high quality, thus achieving high coverage of epidemic prevention and control information.

　　According to the data of CCTV Advertising Management Center, from January 24th to February 2nd, the viewing rate of News Network increased significantly, reaching 11.72%, and the viewing rate of viewers aged 15-24 increased by 186% year-on-year. The outbreak of COVID-19 epidemic coincided with the Spring Festival. With the escalation of prevention and control measures, the extension of the Spring Festival holiday, and the implementation of personal home prevention and control measures, radio and television, as a family-accompanying media, just played a key role in spreading anti-epidemic information in families.

　　In terms of the effect and actual effect of public opinion guidance, the general station boldly innovated on the new media platform by means of media integration, and achieved outstanding communication effects. For example, from 8: 00 on January 27th, CCTV News launched an uninterrupted live broadcast of the special program "Common War Epidemic", which was broadcast simultaneously on CCTV Video, CCTV News client, Tik Tok, Aauto Quicker and other mobile new media platforms, providing viewers with an information channel that directly hits the front line of epidemic prevention and control 24 hours a day. The reporter from the General Station visited the epidemic prevention and control site and made a comprehensive, accurate and timely report on the detection, diagnosis and treatment of patients in various regions, the work and living conditions of medical workers, and the production, supply and transshipment of medical protective equipment. The live broadcast attracted tens of thousands of viewers from all over the country to interact in real time, and "Come on Wuhan, Come on Hubei, Come on China" was screened.

　　At 19: 00 on January 31st, CCTV News Network entered the "Aauto Quicker" short video community and began the normal live broadcast. Within 33 minutes of the first live broadcast, the cumulative number of viewers was nearly 20 million. Since February 1st, "News Network" has been broadcast live on Sina Weibo, with a cumulative audience of 17.658 million, with an average daily audience of 1.358 million. In addition, CCTV news official Weibo initiated the topic of "real-time broadcast of joint prevention and control of epidemic situation", which was read 3.36 billion times and discussed 374,000 times, with a maximum reading of 608 million times in a single day. The topic of "common war and epidemic" has been read 6.07 billion times, discussed 1.55 million times, and the highest reading volume in a single day is nearly 870 million times. Through the way of integrated communication, the mainstream media has exerted great influence among young people and achieved the communication effect guided by public opinion.

　　3. Storytelling: Reflect the people’s determination and deeds in fighting the epidemic.

　　"People-centered" is an important working principle of the party’s news and public opinion work. In the report on the fight against the epidemic in COVID-19, the reception desk pointed the lens and microphone of news reports at the people’s anti-epidemic actions. By recording touching stories and accumulating ordinary materials, it told the stories of people around us and described the greatness of ordinary people, conveyed the warmth of humanity and humanistic care behind the severe epidemic, and showed the spirit of the people of the whole country to unite as one and help each other in the same boat.

　　On January 29th, the Voice of China, the Central Broadcasting Station, launched the special program "Diary of an Angel". The content of this program comes from angels in white who are facing the COVID-19 epidemic and racing against death. It records the daily work of front-line medical staff in the form of voice self-report and first-person perspective. Angel Diary broadcasts an episode every day, and at the same time, it is launched on Himalayan FM audio platform, and published on Voice of China Weibo and WeChat WeChat official account. The program gives full play to the voice advantage of broadcasting, and spreads the positive energy story of fighting the epidemic with a keen perspective and delicate brushwork. According to the data, its single item in Weibo received the highest praise of 19,000 person-times, and the cumulative reading volume of WeChat WeChat official account exceeded 344,000 person-times.

　　In addition, since February 11th, News Network has launched a column "A Line of Anti-epidemic Groups" to report the effectiveness of joint prevention and control measures by various departments in various regions and tell touching stories about the front line of anti-epidemic. The book "Wuhan at Zero, Here are Stories You Don’t Know" by feature story of the Central Broadcasting Corporation truthfully records the voices of people in Wuhan in the middle of the night and bears witness to the determination and persistence of people from all walks of life. By reporting the great love and responsibility of front-line workers, the mainstream media has established an emotional bond for the people to overcome the difficulties together.

　　03

　　Stabilizing People’s Heart: Facing the Social Concern of Major Public Emergencies

　　1, timely counseling to resolve the crisis of public opinion.

　　The prevention and control of the epidemic situation in COVID-19 is all-round. In the field of news and public opinion, the first problem is to face and promptly dispel the possible public opinion crisis. The so-called public opinion crisis refers to the phenomenon that public opinion is at a difficult juncture because unfavorable public opinion occupies the central position in the public opinion field. In order to avoid and prevent the public opinion crisis and smoothly resolve the contradictions and problems caused by unexpected events, it is necessary to open the way, promptly guide and master the initiative.

　　After the occurrence of major public emergencies, the news media should fully predict the current public opinion environment, and make adjustments from the perspective of overall information dissemination, ensure the expression of opinions of the masses, reflect their voices, channel negative and negative public opinion, and encourage and advocate positive public opinion.

　　The outbreak of the COVID-19 epidemic coincided with the Chinese Lunar New Year, so the festive atmosphere became heavy, and the people’s life focus shifted to preventing and controlling the COVID-19 epidemic and ensuring life safety. In this public opinion environment, the reception desk immediately made adjustments, and the 2020 Spring Festival Gala broadcasted a scenario report program "Love is a Bridge" with zero rehearsal. Through the form of scenario narration, it showed the touching scene of Wuhan people facing up to the sudden COVID-19 epidemic and the medical staff selfless treatment.

　　Later, in the recording of the Lantern Festival special program, we dug deep into the first-line story of epidemic prevention and paid tribute to the "most beautiful retrograde" who silently contributed to the epidemic prevention work, showing the great cohesion of the Chinese nation and the spiritual strength of the people of the whole country to work together to overcome difficulties, which was well received by the audience.

　　According to statistics, as of 10: 00 on February 5th, the epidemic news materials released by CCTV International Vision and the press conference signals held by state authorities were selected and broadcast by 1,721 overseas TV stations or channels in 112 countries and regions, including Fox and BBC, for more than 362,000 times, which won wide respect and support from the international community.

　　2. Relieve public panic.

　　After the outbreak of the epidemic in COVID-19, especially at the initial stage of the outbreak, the public was in a state of panic due to the fact that the focus of the epidemic has yet to be scientifically studied, the situation of epidemic spread is grim, the effect of epidemic prevention and control has yet to be observed, and the drugs for treating and preventing the epidemic have yet to be developed. The public’s panic is manifested in various ways, such as the spread of rumors and rumors, weak awareness of scientific prevention and group prevention and control, and panic buying of masks and medical supplies in some areas. During the prevention and control of COVID-19 epidemic, it is very important for the mainstream media to play the role of public opinion guidance to alleviate public panic. Previous studies have shown that if we can correctly use the guiding function of the mainstream media, we can promote the original absurd rumors to become a "pedal" for people to understand the truth and scientific knowledge.

　　On the basis of interviewing authoritative sources and releasing authoritative information on epidemic prevention and control, the Headquarters also launched a series of promotional videos in conjunction with the Propaganda Department of National Health Commission to popularize the knowledge of COVID-19 epidemic prevention and guide the public to enhance their awareness of self-prevention. Each of these popular science videos is about 1 minute long, which effectively and conveniently spreads the practical operation and prevention and control concepts of legal prevention and control, scientific prevention and control, and group prevention and control, and the communication effect is good. Up to now, the series of public service short films have landed on nearly 400,000 digital screens in 50 cities across the country, playing circularly at major airports, stations and ports, and landing in business districts, communities, enterprises and universities in Beijing, Shanghai and other cities.

　　In the communication environment of media convergence, the new comprehensive audio-visual media flagship "Central Video" 5G new media platform newly built by CCTV based on new technologies such as "5G+4K/8K+AI" was officially launched not long ago, which was put into the prevention and control propaganda of the COVID-19 epidemic. CCTV, the main station, opened up "War ‘ Epidemic ’ The topic "Frontline" includes vlog real shooting, exclusive interview, scientific inquiry, suggestions, real-time panorama and other sections. Record the true story of the "epidemic" front line, follow up the latest progress of experimental research and development, and introduce the knowledge of epidemic prevention science in the form of short video; "CCTV News" broadcasts "Common War" 24 hours a day, and works with hundreds of millions of viewers to supervise, watch, accompany and guard the cloud.

　　On the evening of January 27th, CCTV opened a 24-hour live broadcast port, and started the "slow live broadcast" of the construction of Huoshenshan Hospital and Thunder God Mountain hospital through the 5G+ optical fiber dual Gigabit network, and multiple aircraft seats presented live real-time pictures around the clock. Without the host, commentary and editing and packaging, it attracted nearly 120 million online "cloud supervisors". The series of live broadcasts were broadcast on 11 online platforms, including Tencent News, Today’s Headlines, Phoenix News, Youku and Wo Video. The total number of viewers exceeded 15 million and the number of interactive comments exceeded 13,000. The series live broadcast and slow live broadcast are broadcast on CCTV News client, @ CCTV News Weibo, CCTV Video client and Tik Tok, Aauto Quicker and Betta Fish. Among them, only the short video of "Tik Tok" was watched by more than 55 million people.

　　以上这些举措，不仅调动了人民群众在新冠肺炎疫情防控中的主动性和参与感，而且通过节奏相对平缓的“慢直播”，让人民群众在高强度、快节奏的信息环境中缓解焦虑心态，纾解恐慌情绪。

　　3、开展建设性新闻舆论监督

　　习近平总书记指出：“这次疫情是对我国治理体系和能力的一次大考，我们一定要总结经验、吸取教训。”“在疫情防控工作中，有些地方出现了形式主义、官僚主义现象。”习近平总书记还强调，“要多层次、高密度发布权威信息，正视存在的问题，回应群众的关切，增强及时性、针对性、专业性，引导群众增强信心、坚定信心，着力稳定公众情绪。”在新冠肺炎疫情的防控过程中，主流媒体积极回应公众关切、反映在治理过程中特别是疫情防控工作中存在的问题，发挥新闻媒体的建设性舆论监督功能，推动防控疫情工作的开展。

　　On January 29, the Central Steering Group sent an inspection team to Huanggang City, Hubei Province, where the epidemic was serious, for supervision and verification. CCTV reporters covered the whole process. In the report, the working ability of the person in charge of the local competent department was questioned. After the news broadcast, the role and effect of public opinion supervision were produced, and the director of the health and health commission in Huanggang City was immediately dismissed. In the supervision of news and public opinion, the mainstream media always adhere to the problem orientation, which can neither make a mountain out of a molehill to cause panic, nor make a mountain out of a molehill to make the work lax. We should correctly carry out constructive public opinion supervision, meet the audience’s higher-level pursuit of information disclosure in the all-media environment, and promote the solution of problems in the prevention and control of epidemic situation in COVID-19.

　　The whole people participated in the war against the COVID-19 epidemic, and the effect was obvious. With the unified and centralized leadership of the CPC Central Committee, the mobilization and participation of the whole society, and the comprehensive strengthening of prevention and control, the battle of epidemic prevention and control will surely win the final victory. At the critical stage of epidemic prevention and control, the authoritative mainstream media, represented by the Central Radio and Television General Station, adhered to the duty and mission of news and public opinion work, gave full play to the authority and professionalism of the mainstream media, grasped the principle of "time and effect" and carried out news and public opinion work "people-centered", which unblocked information, enhanced confidence and stabilized people’s hearts.

　　The author of this paper is Gao Xiaohong, Minister of Journalism and Communication at China Communication University, and distinguished professor, a Changjiang Scholar at the Ministry of Education. Cai Yu is a Ph.D. student at China Communication University, originally published in the third issue of China Broadcasting in 2020.