The poster of the film "Hot Search" exposed "Behind Hot Spots" was released today! Five major points reveal the "network public opinion war" for the weak

Today, the film Hot Search, directed by Xin Yukun and starring Zhou Dongyu, Song Yang and Justin, was officially released, which was the first to open the curtain of the year-end Lunar New Year file. In the previous premieres and roadshows, the passion of fighting against the powerful and voicing for the weak in the film directly hit people’s hearts, and the film’s delicate portrayal of the realistic details also gained a lot of praise. Some viewers bluntly said that the film was "pleasantly surprised and moved" and "from God’s perspective, I saw the whole process of public opinion reversal, and director Xin Yukun told a story worthy of everyone’s deep thinking". Xin Yukun, the director, said frankly, "I hope we can see the complexity behind online public opinion and bring the power of this kind voice to everyone.".

At the same time, the film also released a set of posters behind the hot spots. Behind the constantly reversed hot topics, there is a confrontation and game between rescuers and abusers, while the victims are surrounded by topic entries like "warning lines". A "network public opinion war" for justice is about to start.

Aspect 1:

Xin Yukun sharply portrayed the "network public opinion field"

Audience: A comment can save lives or kill people.

"This is an era in which comments can save people and kill people." The film Hot Search focuses on the complex network environment and shows a fierce and realistic "network public opinion war". Faced with the "industrial chain of choosing concubines on campus" involved by the girl’s online rampage, wealthy businessmen tried to cover up the truth and reverse black and white, and how the weak used the power of public opinion to launch a counterattack. A contest between good and evil about justice became more and more fierce. In the film, the plot of "public opinion confrontation" also made the audience feel fresh and wonderful. "The conscience choice from the media, the ups and downs of the Internet, the public’s emotions influenced by public opinion, the goodness and ugliness of human nature … all these are presented one by one in the fast-paced and skillful deep expression".

Aspect 2:

Expose the "interest chain of choosing a concubine" that sends a girl from a desk to a wine table.

Audience: Pointing at reality, shocking.

In the film, a group of self-media people voiced the sexually assaulted girls, and the "campus interest chain" revealed behind the truth also made many viewers bluntly "shocking". Under the banner of charity, wealthy businessmen actually sent girls from desks to wine tables, turning public welfare schools into their own "paradise for choosing concubines". After watching the movie, many viewers said that the relevant plot of the movie reminded people of many similar real events and called "The movie shines into reality". Some viewers said, "The realistic theme is crazy again. The vitality and daring of this film is not in the visual sense, but bloody tears open some illusions, allowing you to face the most real social situation."

Aspect 3:

Zhou Dongyu plays an "imperfect rescuer" to speak for the weak.

Song Yang Justin’s role is full of viewers sighing "what a surprise"

This time, Zhou Dongyu changed her old screen image and played an "imperfect rescuer", with a sharp side and a soft side, which was commented by the audience. "The good is not pure, and the evil is not pure. The dark side and the bright side make her a three-dimensional character." Song Yang and Justin also broke the comfort zone in the past and boldly challenged the new role boundaries. Song Yang plays a "middle-aged social animal" trapped by interests in the film, and the complexity of human nature is vividly displayed in him. Yuan Hong blessed devil wears prada, who played an evil role in the end with gold-rimmed glasses, and did whatever he wanted with power. His wonderful interpretation of the villain also received a lot of hot comments, which was "too annoying".

Aspect 4:

Complex human nature is intriguing, and hidden details are everywhere.

Audience: It’s worth two brushes to savor.

After the premiere and the road show, the delicate and complicated group images in the film also aroused the audience’s strong realistic resonance. The "self-media squad" who speaks for justice all the way, the victim girl who helps each other, the principal who does evil in the name of good, the mother who gives in to reality, and the secretary who becomes an accomplice from the victim ….. Each character in the film reflects different aspects of human nature, which is thought-provoking. The various details hidden in the film also attracted a lot of discussion after the screening, such as the metaphor of coffee, the mirror setting of the relationship between characters, the music played in the office, and the appearance of the behind-the-scenes bosses ….. which made many viewers bluntly say that it was "worth pondering".

Aspect 5:

Every time you make a sound, it has a vital force.

Audience: Defending the truth is defending conscience.

At the seminar held before the film, Hot Search also won unanimous praise from experts, such as "being close to reality", "showing network power" and "calling for rational voice". In an era when online public opinion can be either a dagger or a sword, everyone is prone to get caught up in the whirlpool of public opinion and lose their direction. Some viewers also said with their hearts, "Thanks for the movie ‘ Darkness ’ Exposed to ‘ Sunshine ’ Next, take us to see the whole picture of the online world, and also take us to find the direction of justice. " Self-media people who speak out for justice in movies have also constantly brought strength to everyone, igniting the passion of the audience to speak out for justice. "Defending the truth means defending conscience, and even weak resistance will condense into a storm."

The film "Hot Search" is produced by iQiyi Film (Beijing) Co., Ltd., Beijing Polymerization Film Culture Media Co., Ltd., Oriental Meizhi (Beijing) Film Co., Ltd., Huaxia Film Distribution Co., Ltd., Zhongming Shengshi (Shenzhen) Film Group Co., Ltd. and Phoenix Legend Film Co., Ltd., Beijing Baina Qiancheng Film Co., Ltd., Zhongjing E-sports Entertainment Co., Ltd., Wushuang (Shenzhen) Film Co., Ltd., Junze Film (Ltd. Oriental Meizhi (Beijing) Film Co., Ltd., Beijing Juyinglian Culture Media Co., Ltd. and Iqiyi Film (Beijing) Co., Ltd. issued, Huaxia Film Distribution Co., Ltd. and Shanghai Taobao Film Film and Television Culture Co., Ltd. jointly issued, and the film is being shown.

How to pay for the insurance when the car is flooded in a rainstorm? Don’t do it!

BEIJING, Beijing, August 2 (Reporter Zuo Yukun, Zhang Ni) Recently, under the influence of Typhoon Du Surui, extreme rainfall occurred in many areas. Under the heavy rain, many vehicles were trapped in the water, flooded or even washed away directly.

  According to the Beijing Supervision Bureau of the State Financial Supervision Administration, as of 8: 00 a.m. on July 31, the property insurance industry in Beijing had received 978 related insurance reports and rescued 65 vehicles and personnel in distress, and the follow-up insurance reporting and handling work was still in progress.

  For car owners, can their vehicles be compensated if they are flooded? How to protect personal and property safety to the greatest extent?

  If the vehicle is soaked in water, will the insurance pay?

  Regarding the question of whether the flooded car can get compensation, the owner who bought the car damage insurance can rest assured.

  According to the relevant provisions of motor vehicle loss insurance (hereinafter referred to as motor vehicle damage insurance), if the direct loss of motor vehicles caused by natural disasters and accidents is not within the scope of compensation exemption, compensation can be made in accordance with the agreement. Among them, in terms of natural disasters, the scope of compensation includes hail, lightning strikes, storms, rainstorms, floods and many other common natural disasters.

  Many old drivers may claim "water-related insurance" when their cars are flooded. Wang Guojun, a professor at university of international business and economics Institute of Insurance, told the reporter of Sino-Singapore Finance and Economics: "Now there is no water-related insurance, and it is all in the car damage insurance. Whether the engine of a traditional car is flooded or the battery of a new energy vehicle is damaged, it is counted in the car damage insurance. "

  Specifically, the Guiding Opinions on Implementing Comprehensive Auto Insurance Reform, which was officially implemented on September 19, 2020, has carried out major reforms in China’s auto insurance. As long as the new insurance users and renewal insurance users after the above time point have included additional risks such as water-related insurance in the car damage insurance, they do not need to be insured separately. Insurance can pay for vehicles wading and soaking in water.

  The Beijing Supervision Bureau of the State Financial Supervision and Administration Bureau also issued a reminder on July 31: After the comprehensive reform of auto insurance started, the coverage of vehicle loss insurance has covered the losses caused by natural disasters such as rainstorm and typhoon. If the vehicle suffers related losses, please call the insurance company to report the case in time to confirm whether the relevant insurance is insured, and go through the follow-up claim settlement procedures under the guidance of the staff.

  Will the claim be affected if the car is washed away?

  Heavy rains lead to flooding, and sometimes the vehicles are directly washed away. If the car search is unsuccessful, can I pay for it?

  Wang Guojun believes that there is no need to worry at all: "First of all, where the car was rushed can basically be judged by positioning; If it is true that the vehicle is completely washed away and cannot be recovered, the insurance company will generally presume a total loss to make a claim. "

  From the specific operation point of view, the settlement of claims for lost vehicles requires the intervention and assistance of public security organs. After the car can’t be recovered eventually, the owner of the motor vehicle needs to issue a certificate of loss to the local public security organ, then go to the vehicle management office to cancel the vehicle, and finally go to the insurance company to make claims.

  However, it should be noted that the engine is turned off after the vehicle is flooded, and the engine must not be started again, otherwise it will cause engine damage. If the engine is damaged by "secondary ignition" in the water, the insurance company generally thinks that it belongs to the "loss expansion" exemption situation and will not claim compensation.

  What should I do after the vehicle is flooded?

  What should the owner do if the vehicle is flooded? Zhongxin Finance consulted the customer service staff of several property insurance companies.

  The customer service staff of PICC P&C said: If the vehicle is flooded, you should apply for compensation as soon as possible, but the specific amount of compensation is subject to the opinions of the adjuster, and it should be accounted according to the actual value of the vehicle and relevant circumstances.

  Sunshine Insurance staff said: If the vehicle is soaked, it is necessary to contact the insurance company as soon as possible, and the staff should investigate the site, otherwise the site will be difficult to identify after the water recedes.

  It is worth noting that in principle, insurance companies have a time limit for reporting claims. However, Wang Guojun pointed out that in the face of special circumstances such as rainstorm, insurance companies will also handle it as appropriate. The staff of the insurance company also said that the actual situation does not necessarily have to be applied on the same day, but it should be applied as soon as possible.

  "In case of special circumstances, the owner and the personnel on board must first ensure personal safety, and the car should be abandoned; In the case of purchasing car damage insurance, report the case to the insurance company in time, and then handle it according to the insurance company’s process. " Wang Guojun emphasized that insurance companies may now release reminders such as moving cars to customers according to big data before risks, and pay attention to this.

  Will it trigger the overall premium increase?

  Property losses caused by extreme weather will naturally bring some pressure to insurance companies’ claims. According to the data previously disclosed by the government, in 2021, the rainstorm disaster in Zhengzhou, Henan Province, it is estimated that the final amount of auto insurance claims in the entire insurance industry may reach 7 billion yuan.

  Recently, some people in the insurance industry said that the recent heavy rain has caused the claims rate of various insurance companies to rise linearly, and the subsequent insurance prices are likely to increase. After the rainstorm, can cars that are not out of danger also usher in an increase in premiums?

  A senior insurance practitioner told Zhongxin Finance: Usually, the increase in claim rate will lead to an increase in premium, but this should have been taken into account when designing insurance products.

  "In recent years, several rainstorm disasters have also reported the loss of many vehicles. It is impossible for insurance companies to issue existing blister vehicles this year to apply for claims due to meteorological disasters. When designing products, these car damages will be taken into account in the calculation model. The premium of general auto insurance is comprehensively calculated based on factors such as the service life of the vehicle, the number of accidents, and the age of the insured. " The above practitioners believe that.

  In addition, the reporter consulted a number of insurance company staff and got a reply saying that if the vehicle is really out of danger, the subsequent premium increase is normal; For vehicles that are not in danger, we have not received the notice of adjusting the premium yet. However, some insurance company sales staff said that if the flood is serious, the premium may be fine-tuned, but there is no precedent for a big increase before.

  Wang Guojun also said that there is indeed the possibility of premium increase in the future. "This rainstorm has increased the overall risk, and insurance companies will increase the proportion of catastrophe risk in actuarial terms in the future, otherwise they may lose money when they encounter the same disaster in the future." However, he believes that the overall premium should not rise too much.

  Wang Guojun also reminded that because the car damage insurance is purchased voluntarily by the owner, some people will feel that their daily car damage is not big, instead of buying car damage insurance, they only take three liability insurance. "Considering the special circumstances such as wading and spontaneous combustion, car damage insurance is still necessary, especially for relatively new and high-value cars."

US Vice President Harris was in a car accident on his way to work: Is the Secret Service still "reliable"?

According to the latest report on the 6th, US Vice President Harris suffered a car accident on his way to work on Monday, but he was not injured. However, this incident worried both Director united states secret service and the Vice President, and once again triggered doubts about the Secret Service.
According to two people familiar with the matter, a motorcade carrying Harris to work had a bicycle accident on a closed road in Washington on Monday morning local time. An SUV driven by Agent united states secret service drove Harris into the curb of a tunnel in the city center. Because the accident caused the vehicle to need to change tires, Secret Service agents had to transfer Harris to another car in the convoy before finally sending her to the White House safely.
According to reports, united states secret service spokesman Anthony Guglielmi said that the cause of the accident was that the driver swerved excessively while driving.
U.S. Vice President Harris
Unexplained accident
The head of the Secret Service was "kept in the dark" for the first time.
However, because the agents in charge of driving the president and vice president’s vehicles have received high-level training, accidents in routine work like this have puzzled many Secret Service personnel, even Harris himself.
According to the report, the Secret Service personnel did not mention the key details of the incident in the official email that reported the delay of Harris Team to their superiors. The agency’s protection intelligence department only wrote in the report that during the scheduled trip to the White House, the "mechanical failure" of the lead car forced the agent to transfer Harris to another car.
A person familiar with the matter said that it was not until Monday afternoon that Secret Service Director Kim Chettle received a message from other agents, saying that the email did not accurately convey the truth. In fact, many other Secret Service agents around Harris and the White House know that Harris’s driver hit the sidewalk of the tunnel.
Guglielmi confirmed the news, saying that the agents did not disclose all the details of the problems in the vice president’s motorcade in the formal written warning at first, but later reported the situation to their superiors in person. He explained: "The initial radio communication showed that this was a mechanical failure. After the protection operation was completed, the leadership was verbally updated with additional relevant facts, that is, the vehicle hit the curb. "
A witness photographed Harris’ motorcade stuck at the tunnel entrance.
There are many "black history"
The accident once again triggered public concern about the Secret Service.
It is reported that because united states secret service has a "long and troublesome history" in covering up his mistakes and misconduct, the accident has once again aroused people’s concerns about the agency. An official of the Secret Service revealed that Kim Chettle had told people around her that she was uneasy about the inaccuracy of the Harris accident warning, and "I was relieved when I learned more comprehensive information later that day."
According to the report, united states secret service’s top officials and managers often rely on the "presidential security cloak" to cover up their weaknesses and failures. In 2011, there was a shooting incident in the White House. Under the "misleading" of the Secret Service, the American public and the first family thought that "this is a group of gang members shooting at each other". But in fact, the real information obtained by the Secret Service is that the gunman tried to kill the then US President Barack Obama.
In 2014, a veteran with mental problems successfully jumped over the fence and broke into the White House. The Secret Service tried to cover up his mistakes and provided wrong information. According to the report of the Secret Service, the man was unarmed, but in fact he was armed. The report also claimed that the man was detained by Secret Service personnel at the main entrance of the White House, but in fact he broke into the main building of the White House after subduing a Secret Service official, and was finally caught in the East Wing of the White House.
In 2015, the Secret Service was caught in a public opinion dispute because of the bomb investigation that disturbed the White House. According to reports, after drinking all night, the top agent in charge of White House security affairs and another senior executive drove into the White House, crossed the cordon and entered a scene where a bomb investigation was going on. Subsequently, the vehicle driven by the two men hit a temporary roadblock and stopped directly next to the suspicious bomb package.
According to reports, although dozens of secret service staff knew about it, no one reported it to the director at that time. Five days after the incident, Joseph Clancy, then director of the Secret Service, learned about the safety accident from a former agent and friend.
Red star journalist Xu Huan
Editor Li He Xianfeng
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2021 China Beauty Collection Store Industry Report

2021 China Beauty Cosmetics Collection Store Industry Report Original iResearch

Research report on beauty cosmetics collection shop

Core summary:

Concept definition: Beauty Collection Store is an offline retail format that integrates multi-category and multi-brand cosmetic products in one store. It provides end consumers with product display, experience and sales services including cosmetics, skin care products, personal care, perfume, sunscreen products, cosmetic instruments and tools.

Business model: The structural changes of domestic beauty consumers have spawned new demands for beauty collection stores. Compared with traditional beauty collection stores, the business model of new beauty collection stores has achieved innovative changes in people, goods and fields.

Driving factors: traditional beauty collection stores have been deeply involved in the domestic market for many years, and their large-scale store expansion has promoted market growth. The new beauty collection store has achieved rapid development in recent years under the joint drive of client, brand and capital.

Market size: In 2020, the market size of China beauty collection stores will be 41.9 billion yuan, of which the proportion of new beauty collection stores will reach 7.6%. With the transition from the embryonic stage to the stable development stage of the new beauty collection store industry, its market share is expected to increase to 15.8% in 2023, and the market scale is expected to reach 13 billion yuan.

Trend insight: the just-needed attributes of the offline beauty channels and the integration opportunities of the domestic beauty collection store industry have long-term favorable investment prospects. Optimizing the product pallet structure and choosing a healthier operation mode will become an important development direction of the beauty collection store industry in the future.

Analysis of Business Model of Beauty Collection Store

Market development background of beauty cosmetics collection store

Under the background of Yan value economy, the market scale of cosmetics industry has grown steadily.

The "14th Five-Year Plan" defined the brand creation action of China, and proposed to protect and develop Chinese time-honored brands, enhance the influence and competitiveness of independent brands, and take the lead in cultivating high-end brands belonging to China in the consumer fields such as cosmetics, clothing, home textiles and electronic products. The future development prospects of the cosmetics industry can be expected. In 2020, China’s cosmetics market will reach 430.3 billion yuan. In the next three years, the overall market size is expected to maintain a stable and sustained growth of about 10% after the epidemic is repaired, and it will reach 600 billion yuan in 2023. As the largest category in the cosmetics industry, skin care products will account for about 55% of the market in 2020, and the growth rate will tend to be stable; In contrast, cosmetics, perfumes, men’s cosmetics and other sub-categories have greater growth potential.

The domestic cosmetics supply chain has gradually matured.

The upstream of the cosmetics industry chain mainly includes raw material suppliers and cosmetics manufacturers who produce cosmetics raw materials and packaging materials. Cosmetic manufacturers mainly adopt two modes: independent production and OEM production. Most cosmetics companies don’t have independent production lines, and usually entrust foundries to produce finished cosmetics. Among them, new domestic brands adopt OEM mode for the sake of cost and new product listing efficiency. The rapid expansion of the cosmetics market and the rise of local brands have promoted the development of the domestic cosmetics OEM market. In recent years, with the gradual maturity of China’s cosmetics supply chain, head cosmetics foundries such as Northbell, Cosmeishi China and Shanghai Zhenchen have cooperated closely with many brands at home and abroad, and the market entry threshold of cutting-edge cosmetics brands has continued to decline.

Domestic cosmetics retail online and offline show a trend of integration, promoting the development of beauty collection stores.

In 1990s, international high-end cosmetics brands represented by L ‘Oré al and Lancome entered the China market, taking department store counters as the main channel, which gradually cultivated domestic residents’ awareness of cosmetics consumption and promoted the establishment of marketing awareness of domestic cosmetics industry. Around 2000, a group of regional distributors of foreign brands familiar with cosmetics operation skills began to establish their own domestic brands, and the embryonic forms of classic domestic products such as Marubi, Zirantang and Polaiya were born, which led to the development of traditional beauty collection stores with lower threshold and wider distribution. Around 2012, the growth rate of cosmetics industry was dragged down by weak macro demand, and the competition in offline channels intensified. Domestic and international brands touched the net one after another, and they developed with the help of two waves of dividends from traditional e-commerce and new media e-commerce. However, in recent years, with the high operating cost of e-commerce, the online traffic dividend has declined, high-end products have driven the counter-cyclical growth of the cosmetics industry, and the value of offline channels in terms of user experience and brand building has once again been valued. The channels have shown a trend of online and offline integration, and new beauty collection stores have emerged, driving the beauty collection store channel generate to show new growth vitality.

Traditional VS new business model of beauty cosmetics collection shop

The new beauty collection shop is more suitable for the needs and preferences of contemporary young consumers.

The target customers of the new beauty collection store are directed at young people, so the selection of products and the layout of scenes are all around young consumers who pay attention to experience and cost performance. On the one hand, the new beauty collection store is more tolerant of cutting-edge brands, and cooperates with many online celebrity beauty brands full of design and personality; On the other hand, the new beauty collection store provides consumers with high-value scenes that are convenient for social punching through very stylish store decoration, and at the same time adopts light BA mode to create free shopping space.

Industry insight of beauty collection store

The Driving Force for the Development of New Beauty Collection Store: Client

Consumer demand of new generation beauty users: pursuing scene experience

The business areas of offline channels such as beauty collection stores are mainly large business districts, which provide consumers with comprehensive and diverse cosmetic products through rich brand structure and product levels while satisfying convenience. On-site trial can help consumers fully feel the products in a one-stop shopping scene, and make purchase decisions that best meet their personal needs, and its strong experience attributes far exceed online channels. According to the survey data, nearly 70% of consumers choose to buy cosmetic products offline because they want to try them on the spot. Specifically, in terms of product categories, cosmetic tools, cosmetics and skin care products have the highest willingness to buy offline, and more than 90% of consumers have tried and bought these products offline. In addition, the offline purchase intention of perfume fragrance and sunscreen products has reached more than 80%.

Consumer demand of new generation beauty users: high acceptance of domestic products

Multiple factors, such as consumption upgrading and the rise of national tide, have jointly promoted the rise of local beauty brands. Many new brands have opened the market with product innovation and diversified marketing models, and achieved breakthroughs under the long-term strong brand effect of international brands. The new generation of beauty consumers, mainly young people, have a higher acceptance of new things, have a more personalized evaluation system in the choice of beauty consumption, are not obsessed with big names, and pay more attention to face value, efficacy, reputation and cost performance. According to the survey data, consumers have a high acceptance of domestic brands, and the proportion of consumers who tend to buy domestic traditional brands and emerging brands is over 40%. Another 34.3% of consumers have no obvious preference for domestic and foreign brands, and pay more attention to whether the products themselves are suitable for them.

Consumer demand of new generation beauty users: market gap of "sample economy"

Beauty product samples can make consumers invest lower trial and error costs when fully trying new brands or new products, and it is easier to make purchase decisions, so they can play a greater role in attracting new users and promoting formal dress purchase, and become an important marketing contact for brands. Samples usually reach consumers in the form of brand gifts and holiday suits, and there are few formal channels to sell samples separately in the market. The new beauty collection store captures the demand of the new generation of beauty users for sample products, and sells them as independent products in the store, which can not only attract passengers, but also generate revenue. According to the survey data, users who spend 300-500 yuan per month on cosmetics are most likely to be attracted by the samples, and then go to the new beauty collection store for consumption.

The driving factor of the development of new beauty collection store: brand end

Demand for offline channel expansion of emerging beauty brands: high operating cost of online traffic

The domestic e-commerce industry has entered a stage of rapid growth since 2010. With the mature development of e-commerce, more and more businesses are pouring into the online market, traffic competition is becoming increasingly fierce, e-commerce dividends are gradually declining, and market growth is slowing down. At present, the online platform channels are diversified, and the distribution of consumers is decentralized and the e-commerce traffic is fragmented, which makes it more difficult to obtain customers. Beauty brands, especially domestic emerging beauty brands, have been able to rise rapidly through online channels in recent years, but at the same time, they are faced with the problems of high online traffic cost and continuous increase in marketing and promotion expenses. Expanding offline sales channels and reaching consumers in multiple dimensions will become a breakthrough for beauty brands to achieve long-term development. The new beauty collection store provides a tonal matching channel for emerging beauty brands, which increases brand exposure. At the same time, on the basis of sales, it empowers the brand operation value of the channel. For example, H.E.A.T likes to provide data feedback for the brand, helping the brand to intuitively understand the consumer’s preferences and needs.

Demand for offline channel expansion of emerging beauty brands: the cost of opening independent stores offline is high.

With the rising real estate prices and labor costs in recent years, the cost of facade rent and employee expenses of single-brand beauty stores has increased, and domestic emerging beauty brands have taken on higher operational risks, especially in the initial stage of development and market grabbing. The channel model of beauty collection stores is conducive to reducing the pressure on funds, inventory and operation of emerging beauty brands. For overseas brands, the sales of brands in China are mainly based on the distribution agent model, and department stores or independent stores are mostly located in first-and second-tier cities. The distribution of offline channels in low-tier cities requires fixed costs and labor costs borne by dealers. The model of brand counters or independent stores is risky in the sinking market, and it is relatively difficult to reach. The model of beauty collection stores can alleviate the account period and inventory pressure of dealers to a certain extent, and at the same time meet the demand of consumers for overseas brands in the sinking market.

Demand for offline channel expansion of emerging beauty brands: traditional beauty collection stores have high entry barriers.

The purchasing mode of traditional beauty collection stores in China mainly includes consignment and distribution: under the consignment mode, the beauty collection stores adopt actual sales and settlement, and the goods are delivered directly by the brand; Under the distribution mode, the beauty collection store signed a batch sales order with the brand, and the ownership of the goods actually transferred. The traditional beauty collection store has obvious advantages in supply chain, stable channel sales, strong voice, high proportion of consignment mode, sales risk borne by the brand, and relatively long account period. At the same time, the traditional beauty collection store has a certain threshold for the purchase choice of emerging beauty brands because of the consideration of marketing. The purchase mode of new beauty collection stores is mainly one-time buyout, and the account period and supply discount are more friendly to the new brands of the country. On the other hand, the entry of new explosive products attracts consumers to the store, and also brings passenger flow to the new beauty collection store, realizing two-way empowerment.

The Driving Force for the Development of New Beauty Collection Store: Capital End

Players in the new beauty collection store have been favored by capital many times.

The format of the new beauty collection store keeps up with the changes in the new offline retail scene, and has become a "flow harvester" in major business districts with its strong appeal to young consumers. Therefore, it has received great attention from capital and has been frequently financed in recent years. Among them, Colorist, Plum Blossom and WOWCOLOUR have received several rounds of financing, and the financing scale has reached several hundred million yuan; In addition, rising stars such as NoisyBeauty, Hi Burning and Black Hole have also won the favor of well-known investment institutions such as Gaochun Venture Capital and Zhenge Fund. With the help of capital, the new beauty collection store industry has entered the stage of staking.

Market scale of beauty cosmetics collection store

The overall scale of the industry has grown steadily, and the proportion of new beauty collection stores has increased.

With the advantages of multi-brand operation and location close to consumers, the beauty collection store channel can help cooperative brands to effectively explore the market. Watsons, which is positioned in the mass market, and Sephora, which is positioned in the middle and high-end market, have gradually become the mainstream of domestic traditional beauty collection stores after years of deep cultivation, and their chain stores in China have driven the growth of the market scale of traditional beauty collection stores. Since 2019, domestic new beauty collection stores have started to develop, and innovative brands represented by colorists and plum blossoms have emerged one after another, which has had a certain impact on traditional beauty collection stores. At present, the new beauty collection store industry is in transition from the embryonic stage to the stable development stage. In 2020, the domestic new beauty collection store will account for 7.6% of the total beauty collection store market, and its market share is expected to increase to 15.8% in 2023, and the market size is expected to reach 13 billion yuan.

Industry atlas of beauty cosmetics collection shop

The beauty collection store industry is scattered and there are many players.

The head players of traditional beauty collection stores mainly include Watsons, a chain brand of beauty cosmetics and daily chemicals, and Sephora, which focuses on high-end selected brands in Europe and America and its own brands. The new beauty collection store is represented by the colorist under KK Group, WOWCOLOUR under the famous products and the plum originated from online. Colorists and WOWCOLOUR focus on cost-effective domestic and foreign beauty brands, opening hundreds of stores all over the country; Huamei and Heikong mainly sell overseas big-name and niche brands, positioning high-end, and mainly opening street stores in first-tier and new first-tier cities. Other players’ stores are more regional and smaller in scale, and their brand positioning is different. NOISYBeauty, Dongdian West Point and other players cut into the track from the sinking market.

Beauty cosmetics jihe branch industry concentration degree

Many players in beauty collection stores adopt differentiated strategies to cut into the market, and the industry tends to be integrated.

Players in the beauty collection store industry can be divided according to players’ background, brand positioning and store area. In the background of players, it can be divided into independent new brands, retail brand incubation and department store incubation, and the beauty collection stores incubated by the group may be supported in terms of capital and supply chain; In terms of brand positioning and store area, the brand stores located in the high-end niche are mainly large stores, while the players located in the cost-effective and sinking market mainly operate medium-sized stores. In terms of industry structure, the traditional beauty collection store industry developed earlier and the market concentration was higher, while the new beauty collection store is still in a period of rapid development. In the future, head players are expected to gradually increase their market share through industry integration.

Core competitive elements of new beauty cosmetics collection store

The core competitive advantages of the new beauty collection store are embodied in three aspects: people, goods and market

In order to maintain benign operation and enhance differentiated advantages, the new beauty collection store needs to optimize the service quality and professionalism of the store BA in terms of "people", and requires the management team to be forward-looking in important decisions such as selecting products and opening stores. In terms of "goods", the new beauty collection store needs to match the consumer’s demand preferences to the greatest extent in brand selection, and enhance the interaction with consumers through diversified marketing activities; Improve the supply chain capacity and quality, ensure the regularity of goods, improve the turnover efficiency and control the inventory water level. In terms of "field", new beauty collection stores are usually located in popular areas with dense traffic in key cities, while paying attention to convenient transportation and location in business districts, such as subway floors, escalators or the most conspicuous places near entrances and exits; The decoration style in the store has a strong sense of design, and at the same time, the long-term appeal to consumers is enhanced through regular adjustment of decoration and shelves.

Prospect of the future trend of beauty cosmetics collection store

Long-term challenge of new beauty cosmetics collection store

The long-term profit model needs to be verified: low customer unit price and low efficiency.

At the same time of large-scale expansion, the long-term profitability of the new beauty collection store still needs to be verified by the market, and its uncertainty is reflected in many aspects: in terms of passenger flow scale, the new beauty collection store attracts the first batch of young consumers in the city to punch in with its design-conscious store decoration and novel scene experience, but after the novelty gradually ebbs, it still needs stores to give full play to their advantages in product selection to maintain the sustainability of passenger flow; In terms of pallet structure, stores may optimize the store model by increasing the proportion of high-margin products such as cosmetics, niche brands and exclusive agency brands, but it is still uncertain whether the low-margin products and the passenger flow attracted by samples can be converted into the purchasing power of high-margin products; In terms of expenses, the location of new beauty collection stores is usually located at no cost to attract passengers and make positioning. The high rental cost for this purpose is also one of the main reasons for the low efficiency and difficulty in making profits.

Price advantage impact of other channels such as online and duty-free shops.

According to the survey data, 42.2% of the consumers who choose to shop in the new beauty collection store said that one of the main reasons is that the product prices of the new beauty collection store are cheaper than those of department stores and online official stores. Compared with the official channels where there are few discounts except shopping festivals and live broadcast rooms, the price of the new beauty collection store does have certain advantages intuitively. However, the rise of the domestic duty-free market has a certain impact on the price advantage of new beauty collection stores, even without considering the activities such as sample giving and point redemption through official channels. Take HARMAY as an example. The retail price of 30ml Hailan Mystery Essence Cream is 1292 yuan, which is 15% off the official price, while Sanya International Duty Free City is priced at only 1180 yuan. Due to the great difference in pricing between international brands at home and abroad, the pricing of Taobao Haitao purchasing stores is mostly around 800 yuan. In contrast, the price advantage of the new beauty collection store is not obvious, and it is difficult to attract price-sensitive consumers for a long time.

The opaque supply of goods and the stricter regulatory environment will make the continuous supply of products face uncertainty.

At present, the supply channels of new beauty collection stores in China mainly include: 1) purchasing in large quantities through department store counters, usually obtaining some price discounts and tying a large number of samples; 2) through the purchase of dealers or agents, merchants specializing in wholesale samples have also been formed in the process of industry development; 3) Secondary sales of large hotels, mainly care and fragrance products; 4) A small number of beauty collection stores are authorized by brands to directly purchase products, which are mainly authorized by small and medium-sized overseas brands and domestic brands, and most products are not directly authorized by brands. In addition, some new beauty collection stores take sample products as an important drainage method, which has the problem of opaque supply. With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, beauty collection stores with samples as their selling points may adjust their procurement channels, and there is some uncertainty in the continuous supply of products.

Future trends of new beauty cosmetics collection stores

The operation mechanism of the big store model is healthier

At present, the operation types of new beauty collection stores in China mainly include small stores and big stores. Small-store model is conducive to expanding the market in the early stage, but the speed of opening stores is too fast, and there is a mismatch between the customer quality of some stores and the positioning of new beauty collection stores, especially in the case of limited brand building and supply chain management capabilities, consumers are not sticky enough, which affects the sales and profitability of stores and leads to the closure of stores. Comparatively speaking, the location of large stores with an area of 500 square meters or even more than 1,000 square meters is usually the landmark core business district of the city. The business district has its own high passenger flow, rich SKUs in stores, better shopping scene design experience, better floor efficiency performance of stores, and it is not easy to close stores. The "one city, one store" big store model will become an important development direction of the new beauty collection store industry in the future.

Category and brand structure tend to be diversified, and the pallet structure is optimized.

The early product layout of domestic new beauty collection stores mainly focused on make-up, which attracted consumers to enter the store to try on makeup and achieved the purpose of drainage. However, cosmetic products generally have a long use cycle and low consumption frequency, which affects product repurchase. According to the survey data, only 15.8% of users said that they bought makeup most frequently in different categories of cosmetics, while the proportion of users who chose to buy skin care products most frequently was as high as 60.1%. As a fast-growing category, the domestic demand of perfume is gradually increasing, which makes the selection strategy of new beauty collection stores inclined. The new beauty collection store will gradually adjust the category structure and increase the proportion of skin care products and perfume products. In terms of brand types, the new beauty collection store has relatively strong bargaining power and higher gross profit for domestic cutting-edge brands and overseas niche brands, and will become the future development direction of the new beauty collection store.

Original title: China Beauty Collection Store Industry Report in 2021

"After 00" became the main consumer of nightlife. Netizen: It turns out that I am poor and old.

Beijing, like many northern cities, was once ridiculed for having no nightlife.
In the circle of friends, friends from Guangzhou went out at 12 o’clock in the evening to meet for a snack, friends from Changsha were dancing at night on Jiefang West Road at 2 o’clock in the morning, and friends from Chengdu were still waiting in line at the hot pot restaurant at 3 o’clock in the morning. ……
And many people have only seen Beijing working overtime late at night. ……
Is that really the case?
Beijing "Night Consumption" Report Released
On the 17 th, the report on the night consumption survey in Beijing in 2019 was released. The report shows thatMore than 70% of the respondents have night consumption activities.Beijing Olympic Park is the most popular "Night Capital" business district.
"After 00" becomes the main force of night consumption
According to the results of this survey, the main force of nightlife in Beijing is not the post-90s generation, nor the post-80s generation who already have stable jobs and incomes, but the oldest group of post-00s who just turned 18, spending an average of 239.3 yuan each time.
Netizen: I feel old and poor.
Nightlife is still the favorite to eat!
Unsurprisingly, the most popular night consumption activity among consumers is gourmet catering, accounting for more than 70%.
Movies and cultural performances, visiting tourist attractions or parks, shopping and fitness all account for about 50%.
Night owls love to go here.
According to the survey, the Olympic Park has become the most popular night consumption business circle in Beijing, followed by Guijie, Huiju, Blue Harbor, Wukesong, Sanlitun, World Trade day order, Qianmen and Dashilan and Guomao.
Beijing nightlife, arrangement!
At the beginning of this year, at the two sessions in Beijing, "Prospering Night Economy" was written into the work report of the Beijing government.
On July 12th, the Beijing Municipal Bureau of Commerce, together with 14 departments including the Municipal Transportation Commission, issued "Measures for Further Prospering Night Economy and Promoting Consumption Growth in Beijing". Thirteen measures plan to prosper the "night economy" in Beijing in three years.
How to "wave" after work is clearly arranged for you!
As night falls, the lights are on.Guijie midnight snack, arrange!
According to the measures, Beijing has launched 10 catering blocks with Midnight Food Store characteristics. In Guijie, Heshenghui, Shibao Street and other areas, "Midnight Food Store" is being upgraded.
△ Guijie | vision china
Have a full meal, Sanlitun, arrange!
Sanlitun is no longer an all-in-one bar. Immersive digital art exhibition and 24-hour bookstore add a bit of cultural color to the place that was originally labeled as "Bar Street".
△ Sanlitun | vision china
In order to create a night economic consumption atmosphere with the integration and development of "business travel style". Beijing has also planned the Blue Harbor, World Trade Center day order, COFCO Xiangyun Town and Olympic Park to become "Night Capital" business districts.
△ Blue Harbor | vision china
In addition, there are Shangdi, Wudaokou, Huilongguan and Tiantongyuan as the "night capital" living circles, which will meet the night consumption of residents in various districts of Beijing.
With the implementation of the "Thirteen Articles" of the prosperous night economy, the night economy has swept the capital like a wave.
Is there a nightlife in your city?
What do you do after work?
Reporting/feedback
Everyone is searching.
What is the difference between consumption after 00 and consumption after 90? Are there many singles after 00?



issue

Bauhinia in Lushan Mountain

Pay after 70, and pay after 00.

2019-09-20

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lyx1145

Why do you take your children to extracurricular classes at night? …

2019-09-20

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Longjiang Xiaochen

As a post-90 s generation who worked for one year and had only four digits in savings, it should be a bird.

2019-09-20

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Blue poem

Don’t sleep at night? Do it all! This is how all kinds of diseases are made! Then it’s time to reflect and regret!

2019-09-21

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a951570410

After 90, it means that moving bricks during the day is tiring to death and going home at night is sleepy to death. I really envy after 00.

2019-09-21

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Run little Sao cbt2333

Isn’t my big gym the top night consumer?

2019-09-20

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King tramples on it

Exactly. Exactly.

2019-09-21

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Kill a pawn

I have to work overtime after 90, so I will go back and wait for the next day to work overtime.

2019-09-21

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Qing Qiong yin 4Q

I don’t know what to spend after 00, the main force that encourages nightlife consumption. Is it still necessary to gnaw at old age?

2019-09-21

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The account has been cancelled.

The reason why the post-70s have the lowest consumption is because all their money has been consumed by their children after 00.

2019-09-21

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Be reset in violation of regulations

00, I don’t know how hard it is to make money. It will be fine when you grow up.

2019-09-21

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Large migrant workers

Because there are flowers.

I don’t know how difficult it is to make money when I am young, as long as I have flowers in my pocket, it is always so casual. .

2019-09-20

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It’s sparse, hehe

Working overtime late every day, I want to go home and sleep.

2019-09-20

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tedyoungs

996 gave birth to the economy.

2019-09-21

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Xiao b douzi

haha

Awesome. A generation of new people for old people

2019-09-20

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Mengfan

How can I put it? When I was young, I would be smart with the hard-earned money earned by my parents, and I felt that my life was very moist. When you make money, you know that it is not easy to make money.

2019-09-20

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King tramples on it

Exactly. Exactly.

//

Run Xiao Sao cbt2333

Isn’t my big gym the top night consumer?

2019-09-21

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Huyetian 8i

Before the age of 30, people seek medical treatment, and after the age of 30, people seek medical treatment.

2019-09-21

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Heavy fantasy and small spirit T_T

I am poor and poor, and I can only make an appointment with the operation bureau during the day. . .

2019-09-20

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whb3322

Sanlitun is a good place.

2019-09-20

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There is no more.

I went to Shanghai to play, and I found three interesting phenomena!

1. There are many women in Shanghai.
After you go to Shanghai, you will find that Shanghai is actually a man and many women. In fact, this is normal. Because Shanghai is an international metropolis, many people strive for this field. Many of them did not expect Shanghai’s marriage, and most of them would eventually choose to go home. Many women in Shanghai are successful. This means that the eyes are also very high. Naturally, it is difficult for boys to go to their eyes. Drag it will become a woman.

2. Shanghai is not a monthly salary
In Shanghai, you will find it in fact, and almost other cities. Most young people also have two lines a day. For despair, in fact, most people are 170,000 people. This is not as good as those who want to pay. In the face of Shanghai’s house prices, prices, and life pressure, in fact, not only Shanghai, as long as it is a large city, no one is thinking about wages, and the pressure is not low.

3. Shanghai people are very interested
I will find it after going to Shanghai. People in Shanghai are really involved, not only business, but also in life. What they do is plan. Will you try this? What should this matter be? This is the same as businessmen who are underway or roadside health workers. This is the case, the case, the recent popular Shanghai Darphy on the Internet is. Because of Shanghai mosquitoes, she specially observed the habit of mosquito and engaged in the "mosquito net". According to the mosquito, the work of mosquitoes is carried out. When talking about this, she also smiled and said, "I played in the RT-MART supermarket for 13 years. Everyone called me." I have to say that the Shanghai people are really thoughtful.