上海娱乐地图

　　On April 25th, 2015, an earthquake struck Nepal, and the helicopter of Luhang flew over the Himalayas to participate in the rescue, which passed on the friendship of the people of China to the people of Nepal. The picture shows the delivery of materials in the earthquake zone in Nepal. Fu Lei/photo

　　How low is the ultra-low altitude? Some people say that it is "the height of a tree".

　　Downward, there are tanks and armored vehicles on the ground, and upward, there are fixed-wing aircraft and missiles. Only the gap of "the height of a tree" was left to the Army Aviation.

　　In 1986, in the prelude to the "One Million Disarmament", China started to set up the Army Aviation Force. Today, the Chinese Army Air Force has gone through 30 years. In the past 30 years, this newly established new combat arm of the army has gradually become one of the backbone forces of the Chinese army to realize nonlinear three-dimensional mobile operations from scratch, from small to large, from weak to strong.

　　Today, 30 years later, when China’s army is once again opening the curtain of reform, people can’t help asking: Can we win at the height of a tree?

　　30 years of hardship and burden

　　In 1986, when the China People’s Liberation Army announced the formation of the Army Aviation Force, our international counterparts had already left us too far.

　　In 1939, the world’s first practical helicopter was successfully tested and began to be widely used in the military field. On the Vietnam battlefield after World War II, helicopters have become the main battle equipment of the US Army. The US military has invested more than 10 types of helicopters on the battlefield in Vietnam, covering armed attacks, aerial reconnaissance, and support transportation, with a total of more than 400 helicopters, which can achieve tactical coordination between helicopters and combat classes.

　　Today, the number of US military helicopters in active service is close to 7,000. According to the public data in 2015, the number of active helicopters in the Russian army exceeds 2,000, and it has the largest helicopter model in the world: Mi-26 heavy helicopter. This helicopter once showed strong air support ability in the rescue of Wenchuan earthquake in Sichuan.

　　In the China Army in 1986, the number of our helicopters was 79. And basically imported from abroad, the model is complex. China is so big that it is almost impossible to build a complete helicopter.

　　In the 1980s, the new military revolution in the world rose quietly, and major innovations took place in military theory, military system, weapons and equipment and war forms. China’s Luhang took off in the wave of military reform in the world.

　　In order to solve the urgent need for equipment, the Army Aviation Force introduced armed helicopters and transport helicopters from France and Russia successively, and on this basis began the road of independent innovation of "equipping one generation, developing one generation, pre-researching one generation and exploring one generation".

　　In 1985, Deng Xiaoping, then chairman of the Central Military Commission, announced to the world that he would disarm 1 million people. It was against this background that the Central Military Commission decided to set up the Army Air Force the following year.

　　A paper order came down, and Colonel Xing Xigui, the head of a transport regiment of the Air Force, changed his blue air force trousers and became a head of the Army Air Force. He took several backbones from the Air Force, borrowed 10 bungalows from neighboring troops, and inserted the flag of Luhang: "This is the regimental headquarters!" There is no night flight facility on the ground, so the ground crew painted the lantern in red, yellow and green with paint to guide the helicopter to fly at night instead of the runway light. Every night flight, the ground crew will drive a truck and put lanterns along the way.

　　At the Luhang Training Base in Shanxi, more than a dozen sheepfolds were converted into offices, and even the tap water was not installed, pilot training and enrollment began. In the morning, I washed my face and brushed my teeth, and colonel and senior colonel lined up to fetch water. Someone summed up a few jingles: "A few rooms are lonely, there is no camp gate and no road, entertainment depends on walking, 10 officers and men live together, and all sleep in bunk beds."

　　In the past 30 years, almost every development of the Chinese Army Aviation has been "the most beautiful retrograde".

　　In 1999, in order to deepen the reform of national defense and the army and accelerate the transformation of the army, the whole army was reduced by 500 thousand again, and the number of military academies was reduced from 100 to 80. At the same time, the Central Military Commission decided to set up the Army Aviation Academy, which is the only comprehensive college newly built in this disarmament process.

　　In 2003, the whole army reduced 200,000 posts again, and the General Staff Aviation Bureau was officially renamed as the General Staff Aviation Department, which changed from performing the functions of the leading organ of the army to performing the functions of the second department of the General Staff Department, and added technical support and scientific research flight test institutions such as the Military Agency and the Flight Test Brigade.

　　In July 2013, the Central Military Commission defined the main tasks of the military reform from 2013 to 2015. Under the condition of further optimizing the military structure, the Army Aviation once again increased its posts. It is also these four landmark "retrogrades" that the Chinese Army Air Force took off with a heavy load.

　　The first 30 years.

　　An armed helicopter violently shook and landed in a paddy field in the countryside of southeast Jiangxi from the air of 1800 meters, riding on the ridge impartially. Test pilots Zhang Zhiqiang and Zhang Yunlei got out of danger, lit a cigarette for each other and waited quietly for the rescue team.

　　Few people know that this forced landing of paddy fields in 2007 has well preserved China’s first special armed helicopter — — The prototype and test data of Wuzhi-10. Five years later, China’s first dedicated armed helicopter was born.

　　On the day of installation, a number of aviation equipment experts were in tears at the scene. They all remember that at the critical moment when the introduction of the engine of the Zhi-10 helicopter gunship was blocked and the development of the whole helicopter was in a dilemma, Luhang made a decisive decision to rely on domestic independent design and finalize the design, successfully organized and completed the engine development with independent intellectual property rights, overcame the technical difficulties of the whole helicopter weight reduction optimization, broke the foreign blockade in two years and achieved a great victory of self-reliance.

　　At the same time, Luhang began to explore ways to improve and tap the potential of active equipment on the "Zhi-9" platform, and implemented three major improvements, which met the operational needs of armed helicopters in different historical periods of Luhang and provided a solid foundation for the transformation of Luhang from auxiliary support force to main battle assault force.

　　In the past 30 years, the Chinese Army Air Force has not only equipped domestic special armed helicopters, but also trained a large number of aviation pilots, which are close to the world-class in flight technology and level.

　　In order to "make up lessons" and shorten the gap as soon as possible, the army aviation has made full use of its horsepower. In 17 years, the training base has trained nearly 3,000 qualified aviation pilots, the flight training time has increased fourfold, and the number of trainees has soared tenfold. Therefore, it has to adopt the training mode of "three shifts" and "multi-point and multi-purpose in one field".

　　At most, the cookhouse squad has to cook 8 meals a day and carry them to the airport to ensure that teachers and students eat and then fly. The coach helicopter "Zhi-11" produced by China itself was directly installed in the army after it was manufactured, and it was taught while flying. The coaching staff didn’t have enough crew members, so they put the female soldiers on the ground and took on the task of maintaining the helicopter with the male soldiers.

　　China’s army aviation, which is catching up slowly and developing at a high speed, has undergone earth-shaking changes. In 2008, the Wenchuan earthquake rescue came to a critical moment. At that time, Cai Yougu, the head of a certain aviation regiment, took a single hovering way to connect several wounded people trapped in desperate situations to helicopters. The air corridor opened by Luhang has rekindled the hope of life for many affected people. To this end, Luhang also paid the price of his life, and Qiu Guanghua’s crew died heroically.

　　In recent years, the manned spaceflight project has given China Luhang a try. On the prairie of Siziwangqi, Inner Mongolia, the search and rescue helicopter is always the first to land next to the Shenzhou spacecraft, and send the most timely help to the heroes returning from outer space.

　　Over the past 30 years, the Army Air Force has formed a series of helicopter types, such as transportation, armed forces and service support, which are active in the ultra-low altitude of "the height of a tree" and play an increasingly important role in the army’s combat sequence.

　　"Write the poem in the blue sky and pin your figure on the white clouds." This is a poem written by Xing Shuhua, the first female pilot of Lu Hang. Today, the first batch of five female helicopter gunship pilots have been tempered by wind and rain for more than a year, and their wings have gradually grown and formed combat effectiveness.

　　30 years of innovation leap

　　In May 2014, northern Jiangxi. A helicopter stopped in the air and fell like an iron weight.

　　In more than 10 seconds from the height of 200 meters to the landing of the helicopter, the pilot pulled up the joystick weighing more than 100 kilograms with his hands to control the helicopter to rotate and land.

　　This is not an accident, but a 15-day first flight special course training for the Army Air Force. The training courses include difficult special situations such as engine stopping in the air and tail rotor failure, aiming at improving the pilot’s special situation handling ability and the battlefield survivability of Army helicopters. Participating in the training are a variety of active models such as domestic new main battle equipment Zhi-10 and light teaching equipment Zhi-11.

　　In recent years, the Army Air Force has always insisted on proceeding from actual combat needs, keeping a close eye on combat tasks and opponents, insisting on how to build troops and how to train soldiers, and developing and training what is needed in combat. It has successively organized activities such as training for aviation captains, pilot training for tactical research and training, and training for tactical application of new weapons and new ammunition, and creatively organized world-wide special training courses such as helicopter single-engine parking, taxi landing, double-engine parking, rotation landing and tail rotor failure landing, actively responding to the new situation of changing combat style and upgrading weapons and equipment, solving the problems of insufficient command level and low tactical training level of aviation units, effectively improving the core military capabilities of aviation units, and promoting the aviation units from fine flying to good fighting.

　　In terms of tactics, the Army Air Force studied and discussed the application theory of alpine plateau, sea, mountain, desert, urban warfare and night battle, and organized several inspection drills. In particular, in 2013, the Army Air Force organized a live-fire drill codenamed "Assault-2013", which was the first time that our army conducted a live-fire drill with the Army Air Force as the main assault force, and it was also the largest tactical research and discussion activity since the establishment of the Army Air Force.

　　"Assault-2013" mainly rehearsed six typical operations, such as fire cover, close fire support, special assault, wing-side aircraft landing, fire interception and leapfrog support, during the army aviation assault under the information conditions. The participating troops include land and air brigades and regiments from the former Jinan, Nanjing, Guangzhou and other military regions, as well as more than 3,000 naval and air force units, using more than 100 helicopters of various types and large-scale equipment such as multi-type ships, armor, artillery and fighters. The exercise verified a number of new tactical achievements, such as multi-aircraft side-by-side fire-gathering attack, and actually shot many types of test bombs. China’s first dedicated armed helicopter also launched an air-to-air missile for the first time and successfully intercepted low-altitude targets.

　　After 30 years’ unremitting efforts, the Army Air Force has also stepped out of a road of equipment progressive upgrading with adaptive modification, specialized development and serial development, forming a relatively rich series of air-to-ground and air-to-air weapons. The Army Air Force first solved the long-standing problem of "organic non-ammunition" of multiple aircraft types, and then independently developed a helicopter-specific air-to-ground missile. The guidance system expanded from a single wired system to multiple guidance methods. The equipped air-to-air missiles form a series in range and guidance mode, and the helicopter-borne rockets adopt various calibers and warheads, which have the ability to strike various targets.

　　In the past 30 years, the Army Aviation Force has successively completed the development and installation of domestic helicopters such as Zhi-9 series, Zhi-8 series, Zhi-11, Zhi-10 and Zhi-19, and basically built a main battle equipment system with second-generation equipment as the main body and third-generation equipment as the backbone; Overcome the difficulties in the development of multiple engines and initially break through the power bottleneck.

　　In the five years of "Twelfth Five-Year Plan" alone, the number of helicopters in Army Aviation is equivalent to the sum of the growth in the first 25 years of Army Aviation. When the curtain of military reform is once again opened, the Chinese army aviation will also usher in a new take-off.

In the past 2022, it was not very friendly to the entire automobile market. Under the impact of multiple unfavorable factors such as chip shortage, repeated epidemics, geopolitics and rising raw material prices, the autobots in it are miserable.

Because of this, those brands that strive for progress steadily in adversity and stick to integrity are more worthy of recognition.

Recently, Geely Automobile released the 2022 annual report data. As can be seen from the annual report, a number of major financial data of Geely Automobile hit a record high, which is really very important for the current anxious automobile industry.

A number of major financial data hit record highs. What did Geely do right?

Although the automobile market in China experienced many severe challenges in 2022, Geely Automobile still achieved many financial targets for the whole year, and ended up with bright data.

According to the financial report data, Geely Automobile achieved a total sales volume of 1,432,988 vehicles in 2022, up 8% year-on-year; Operating income was 148 billion yuan, a year-on-year increase of 45.6%, a record high; The net profit of returning to the mother increased by 8.5% year-on-year to RMB 5.26 billion; The financial situation remained strong, and the total cash level rose by 20.4% to RMB 33.7 billion, a record high.

In a word, sales volume, revenue and profit have all achieved good growth, among which revenue and net profit have reached a record high. Although the data is bright, the support behind the data actually highlights the value.

So, what did Geely do right? It is very necessary to explore Geely Automobile in the past year.

First of all, the high-end strategy is quite effective.

In 2022, Geely Automobile’s bicycle sales revenue was 103,000 yuan, a year-on-year increase of 29.6%, and the average bicycle gross profit was 17,500 yuan, a year-on-year increase of 11.1%.

The increase of bicycle gross profit is mainly attributed to Geely’s cutting off the low-end vision series, which has completely reduced the proportion of entry-level products in the whole system. At the same time, the high-value products represented by "China Star" continue to drive Geely to achieve the goal of brand promotion and value promotion.

In 2022, the high-end series of "China Star" achieved a total sales volume of 252,787 vehicles, accounting for nearly 23% of Geely (including geometry) brands, with a maximum monthly sales volume of 30,000 vehicles and an average bicycle price of 150,000 yuan, which is quite excellent not only for Geely, but also for the entire China brand and even the joint venture brand.

In addition, Krypton and Krypton also played an important role in it. In 2022, the sales volume of Lectra was 180,127 vehicles. Among them, the flagship product Lingke 09 has entered the price band of 300,000 yuan, and the product premium ability continues to improve; The annual delivery of Krypton reached the target of 70,000 vehicles set at the beginning of the year, with an average price of 336,000 yuan, which provided an important support for the average sales price of Geely Automobile, including the already listed Krypton 009. At present, the average order amount reached 527,000 yuan, and buying a car can offset the quality and efficiency of the past five cars.

Secondly, technology feeds back the revenue.

In 2022, it achieved a total revenue of 1.66 billion, a year-on-year increase of 29.9%. Behind the data, it means that Geely, which used to buy and input technology in buy buy, has now begun to realize reverse output in technology.

Although in the annual report, the income from technology licensing is mainly attributed to Renault Korea, in fact, this is not Geely’s only source of technology export income.

For example, Geely Automobile exported a variety of products and engine technology to Proton Automobile to help it achieve sales growth. There is also Geely’s technical and management output to the smart brand, and the sharing of brands such as Geely SEA’s vast architecture and Jidu will further support Geely Automobile’s future profitability.

Finally, the product goes to sea.

In 2022, Geely’s export sales reached 198,242 vehicles, a year-on-year increase of 72.4%, higher than the industry’s growth rate of 56.7%.

An Conghui, Chairman of Geely Automobile Group, Executive Director of Geely Automobile Holdings Co., Ltd. and CEO of Extreme Smart Technology, said that the overseas markets of Geely brand are mainly in some underdeveloped countries; Lectra has successfully entered the markets of developed countries in Europe, with an export volume of 28,000 vehicles last year. In the fourth quarter of this year, Krypton brand will also enter the markets of developed countries in Europe, and by 2024, Krypton brand will also enter the American market.

It is worth mentioning that in 2023, Geely Automobile’s overall overseas business is continuously expanding. According to the latest export sales data in February, Geely Automobile’s export sales in that month reached 17,500 units, an increase of over 16% from the previous month and an increase of about 78% from the same period last year.

Be steady and far-reaching, and replace "price war" with "value war"

In 2023, the prospect of the auto market is still very complicated.

First of all, the global economy is facing outstanding uncertainties in geopolitical and macroeconomic development, such as the Russian-Ukrainian war, the development of trade between China, the United States and Europe, and the next development of the COVID-19 epidemic, which may affect various supply chains and the price trends of raw materials and energy; Secondly, the continuous inflationary pressure faced by consumers and enterprises, the subsequent interest rate hikes by central banks, and the more obvious slowdown in economic growth; Finally, semiconductor supply problems continue to lead to supply constraints.

Affected by the above factors, from the beginning of this year, some car companies took the lead in opening a price war in the field of new energy and extended the "price war" to the fuel car market.

"We don’t just follow the simple price war, we have to fight the value war, the after-sales service war, the quality war, the technical war and the moral war of the enterprise. Geely will definitely maintain its strategic strength, and products will give customers an advantage and a sense of value. "

In the financial report meeting, Gan Jiayu, CEO of Geely Automobile Group, gave a clear response to the recent price war spreading in the industry.

Gui Shengyue, chief executive officer and executive director of Geely Automobile Holdings Co., Ltd. also said: "Car companies have made huge price cuts in order to survive, but the more the price drops, the less investment in R&D, and the experience for car consumers is bound to drop sharply."

From their words, it is not difficult to see Geely’s attitude towards the increasingly fierce price war in the industry-not participating in the price war, but focusing on brand war, value war, technology war, service war and moral war, shaping a higher brand image and continuously creating value for users.

Of course, Geely has a reason to do so.

The strong financial situation is of course a reason that cannot be ignored. In 2022, Geely’s total cash level rose by 20.4% to RMB 33.7 billion, a record high; Operating cash flow increased by 4% year-on-year to 16 billion yuan. Adequate cash flow can support Geely Automobile’s R&D innovation in high-value and high-end. More importantly, it is enough for Geely to maintain a stable and sustainable pace of transformation and let the enterprise enter a virtuous circle.

In addition, the competitive product cost is also the key factor for Geely Automobile not to fight the price war.

In this regard, Yan Jiayue said: "The competition between enterprises is product competition, and the competition between products is cost competition. Geely focuses on building high-value products through its own technical capabilities and cost control advantages."

In addition, Jiangsu and Zhejiang, which are backed by the developed private economy, have also brought dividends to the entire automobile industry chain. Gan Jiayue further said: "As an automobile factory in the east, 70% or 80% of Geely’s supply chain is in Jiangsu and Zhejiang, and we can gain some product competitiveness through supply chain integration."

To put it bluntly, Geely has sufficient funds, plus the advantages in technology and product support. Therefore, Geely only fights "value wars" and does not fight "price wars".

Push 10 new cars to help achieve the sales target of 1.65 million vehicles.

For 2023, Geely Automobile predicts that it will continue to maintain a positive trend in fiscal year 2023.

Geely Group sets the annual sales target at 1.65 million vehicles, which is about 15% higher than the total sales in 2022. Among them, the sales volume of new energy vehicles has doubled. According to this calculation, the sales volume of new energy vehicles of Geely Automobile will be close to 660,000 this year, accounting for nearly 40% of the sales volume.

In such a complex and subtle market environment in 2023, the goal of Geely can be said to be quite challenging. To this end, Geely plans to launch 10 new cars to help achieve the annual sales target.

The first is the Geely brand. At present, the plug-in hybrid A-class SUV Galaxy L7 has been unveiled and will be delivered in the second quarter. The plug-in hybrid car Yinhe L6 will also be delivered in the third quarter; E8, the prototype of Galaxy Light, will be delivered in the fourth quarter.

In addition, in 2023, Geely will launch a new compact SUV——G426 (internal code), the new Geely Emgrand L Raytheon Hi·P and a new SUV, with its internal code FX12, presumably the Coupe version of Bo Yue L(FX11).

Secondly, the brand of Lexus, in addition to changing the existing products, will launch two brand-new models this year, the medium-sized SUV Lexus 08 and the plug-in hybrid medium and large cars, which are expected to be named Lexus 07.

Once again, it is the brand of Extreme Krypton. This year, two brand-new models will be launched, the Extreme Krypton X and the pure electric compact car. At present, the Extreme Krypton X has been unveiled or will be delivered in the middle of this year; The pure electric compact car is expected to debut in the fourth quarter.

Finally, the Ruilan brand Ruilan 7. It is reported that Ruilan 7 is based on Geely GRBC crystal architecture, equipped with a variety of powertrains, which can realize a variety of driving forms such as front drive, rear drive and four-wheel drive, and can complete a variety of high-order intelligent driving such as AVBS automatic valet replacement. The car will be listed in July.

In terms of intelligence, Geely will also continue to increase its intelligent self-research capabilities and launch the Galaxy N OS system. At the same time, Geely Automobile will launch a higher-level intelligent driving scheme (10V5R1L) on the basis of 6V5R, so as to enhance the ability of independent perception and intelligent decision-making, and solve the long tail problem of NOA navigation assistance.

Summary: In the complicated and changeable year of 2022, Geely Automobile not only grew steadily against the trend, but also broke through the bottleneck of annual sales of 1.3 million vehicles in the past three years and jumped to a new level. In 2023, Geely Automobile will continue to be steady and steady, accelerate the transformation of new energy and intelligent fields, and boost the Geely brand to a new highland.

Adhere to your own strategic goals, adhere to self-confidence in building cars, win by customization, and win by scientific and technological self-confidence and long-term doctrine. It can be predicted that in 2023, Geely will continue to make great strides and make breakthroughs, and lead the China brand to achieve a new leap.

　　CCTV News:Whether it’s work, daily life, or leisure and entertainment, people can see the scene of holding their mobile phones and brushing their heads.

　　According to the latest data from the National Bureau of Statistics,In the first half of the year, the cumulative usage traffic of China’s mobile Internet users reached 8.89 billion G, up 136.8% year-on-year. It is expected that it will exceed 10 billion G by the end of the year.. Statistics from the Ministry of Industry and Information Technology show that ChinaAmong the 1.17 billion mobile Internet users, the average access traffic per household was nearly 1.6g in June.It is more than four times that of the same period in 2015.

△ Figure/vision china

　　With the increasing correlation between mobile data traffic and life, traffic not only brings convenience to life, but also promotes the development of emerging industries, profoundly changes the social form and affects people’s daily life.　

　　How much traffic do you use every month?

　　China has fully stepped into the "flow society"

　　Nowadays, many people’s days start like this: calling a car to work online, paying for lunch delivery by mobile phone, communicating with social networks at any time, playing drama on their mobile phones after work, and video chatting with friends in the evening … …　Mobile payment, mobile entertainment and mobile office, data flow has become an important support of social information flow..　

△ The first multi-type "mobile payment" bus in China

　　Yu Jianing, director of the Economic Research Institute of the Ministry of Industry and Information Technology, said, "Traffic itself is data and information, but the content it carries also includes social value. China has fully entered ‘ Traffic society ’”。 According to statistics, in 2016, China’s mobile Internet users accessed 9.36 billion g, an increase of 8.48 billion g over 2012, with an average annual growth rate of 80.6%.　

　　The era of 10 billion G traffic has arrived, experts said.Flow economy is the performance of digital economy. Digitalization and digital technology are transforming life and all walks of life.. Online shopping, mobile phone ordering, mobile payment, etc. make mobile phones closely integrated with the real economy. As online payment companies enter overseas markets, people can gradually enjoy the convenience brought by offline payment of mobile phones when traveling abroad.

△Citizens are using unmanned express vehicles.

　　According to the 40th Statistical Report on Internet Development in China just released by China Internet Network Information Center, as of June this year,The number of netizens in China reached 751 million, and the number of mobile phone netizens reached 724 million.The proportion of mobile Internet access continues to increase. In the first half of the year, the number of users of various mobile phone applications continued to rise, among whichMobile phone take-out applications grew the fastest, with the number of users reaching 274 million, an increase of 41.4% compared with the end of 2016.;The number of mobile payment users reached 502 million.,463 million netizens use mobile phones to pay when they spend offline..　

△ Figure/vision china

　　"Sharing" the new format, the income of the top 100 Internet companies exceeded one trillion.

　　What leads to the arrival of the traffic era is not only the expansion of user scale, but also the development of new formats. More precisely, the relationship between the traffic era and the new format is mutually reinforcing. Since the second half of last year, the industry in bike-sharing has achieved rapid development.As of June this year, the number of users in bike-sharing has reached 106 million, accounting for 14.1% of the total netizens.The business coverage has penetrated from the first-tier cities such as Beishangguangshen and Shenzhen to the second, third and fourth-tier cities, and some bike-sharing brands have begun to go international.

　　Live broadcast, flash, maker, online car, bike-sharing, mobile phone takeaway … … These new occupations based on mobile Internet have opened up new space for industrial development.According to incomplete statistics, in 2016, the number of take-away riders registered in China’s take-away platform has exceeded 10 million..　

　　According to the list of "Top 100 Internet Enterprises in China" in 2017,In 2016, the total revenue of Internet business of the top 100 Internet companies reached 1.07 trillion yuan, up 46.8% year-on-year, breaking through the trillion mark for the first time.Among them, there are nearly 50 enterprises related to the field of big data and nearly 20 enterprises related to artificial intelligence.

　　Wen Ku, director of the Communication Development Department of the Ministry of Industry and Information Technology, said that the rapid development of the mobile Internet has spawned many new occupations and formats. Many enterprises provide diversified and personalized services to the majority of mobile communication users in combination with their own characteristics and advantages, meet people’s different needs, promote market competition, improve social efficiency and stimulate market vitality.

　　Intelligent industry develops 5G network to promote "Internet of Everything"

　　Based on the rapid growth of traffic scale, intelligent industries such as Internet of Things and VR industry will usher in rapid development in the future.　

△VR equipment helps middle school classrooms

　　Experts believe that with the approaching of the 5G era, the explosive growth of traffic will bring more changes that are worth looking forward to. “It takes one hour for 4G to download a high-definition Blu-ray movie, but it may only take a few minutes for 5G. The powerful transmission capacity will allow more formats to carry traffic express trains."

　　In June this year, China Information and Communication Research Institute released the White Paper on the Economic and Social Impact of 5G, proposing thatThe 5G network will provide at least ten times the peak rate of 4G, millisecond transmission delay and hundreds of billions of connection capabilities.Open a new era of extensive interconnection of everything and deep interaction between man and machine.

　　5G will comprehensively build the key infrastructure for economic and social digital transformation, from online to offline, from consumption to production, from platform to ecology, and push China’s digital economy to a new level. For telecom operators, the rapid growth of traffic consumption has brought huge opportunities, but it also means that there is more room for speeding up and reducing fees, so as to achieve benign development.

　　Cctv news: Spring returns to the earth, and everything is renewed. At this time of year, peach blossoms and willow greens, singing and dancing, and spring steps from south to north. Cherry blossoms are flying on the Songjiang mine site in Shanghai, Luoping in Yunnan is golden everywhere, bougainvillea in Haikou, Hainan is dazzling, and Shili cherry blossoms in Zhangping, Fujian are blooming all over the mountain. Come and enjoy the beautiful scenery together.

　　Shanghai Chenshan Botanical Garden: In early spring and February, the cherry blossom dance pit site became a garden.

　　In Chenshan Botanical Garden in Songjiang, Shanghai, it is warm and cold in early spring and February, and the grass is not yet green. Cherry blossoms take the lead in bringing spring. Thousands of Hejin cherry blossoms have blossomed one after another, and the cherry blossom avenue with a length of more than 600 meters has reached the most romantic season of the year. Pink cherry blossoms are covered with branches, like clouds, and walking among them is like walking into a pink dream tunnel.

　　Chenshan was a quarry 20 years ago, and half of the stones on the hill have been cut off. It was once a mine site with serious soil erosion and serious vegetation degradation, and now it has turned into a beautiful urban garden. As a mega-city with a population of 24 million, Shanghai, with an inch of land, eliminated more than 500 backward enterprises through planning and land consolidation last year, took out 400 square kilometers of land and built 21 country parks. These country parks can not only purify the air, conserve water and prevent land loss, but also provide more choices for citizens to go hiking.

　　Rapeseed Flower Sea in Luoping, Yunnan: Rapeseed is dyed all over the ground like a dream and a poetic spring breeze.

　　In Luoping County, Yunnan Province, which is famous for its rape flower sea, 800,000 mu of rape flower fields are endless. Since the spring, there has been plenty of rain here, and rape has grown well. Even today, it is a rainy day, but although we can’t see the bright spring, we can appreciate the unique flavor of the sea of rape flowers in the fog.

　　It is located in the mountainous area, and the fields are reclaimed by the mountains and stepped up, forming a unique terraced rape flower sea. The golden rape blossoms and unique geographical environment attract many tourists at this time of year, which also brings a lot of changes to the local area.

　　Ao Liqiong, a villager in Shaodai Village, Luoping County, used to work in other places. Two years ago, she returned to the village to plant rapeseed. At the same time, she opened a farmhouse to entertain tourists who came to watch rapeseed. Now she doesn’t have to travel far, but her income is higher than before. In the village, more than 10 people have returned to their hometowns to start businesses like him. Rape series industry has also become a local pillar industry, taking the villagers on the road to becoming rich. Look at this golden land, this year is another bumper harvest year.

　　Haikou Binhai Park, Hainan: a city with red clover and red pistil.

　　In the Binhai Park in Haikou, Hainan, clusters of colorful bougainvillea bloomed in the spring, and citizens and tourists strolled in the sea of flowers, letting the sea breeze brush their faces and feel the warm spring in the south. There are nearly 90 thousand bougainvillea plants and more than 110 varieties here. During the holidays, it receives tens of thousands of citizens and tourists every day.

　　Bougainvillea bougainvillea was called bougainvillea in ancient times. It can blossom all year round. The poet Shu Ting once wrote: As long as there is sunshine all the year round, spring, summer, autumn and winter are your flowering periods. Bougainvillea symbolizes the spirit of enthusiasm, perseverance and indomitable spirit. In 2013, it was designated as the flower of Hainan Province, and the colorful bougainvillea also made the enthusiasm of the tourist island more intense. With the increasing market demand for bougainvillea, the bougainvillea economy has also taken shape. In 2016, the number of bougainvillea planting enterprises in Hainan increased from 27 to 56, and the number doubled.

　　Taiwan Province Farmers Pioneer Park, Zhangping, Fujian: Shili Cherry Blossom Mountain is full of tea, green cherry blossoms are red and spring is strong.

　　Ten thousand mu of tea garden is full of cherry blossoms. In the Taiwan Province Farmers Pioneer Park in Yongfu Town, zhangping city, Fujian Province, more than 100,000 early spring cherry blossoms are blooming along the winding path on the lush tea mountain. From the air, they look like ribbons wrapped around the green tea mountain.

　　Yongfu Town’s geographical and climatic conditions of high cold, high humidity and high altitude are very similar to those of Alishan Mountain in Taiwan Province. It belongs to a high-quality tea producing area, especially suitable for planting alpine tea in Taiwan. As early as 1996, Taiwan compatriots took root in this kind of tea, so it has the reputation of "Alishan Mountain in the Mainland". At present, Yongfu Town has more than 500 resident Taiwanese businessmen, planting more than 55,000 mu of Taiwanese alpine tea and 20,000 mu of Tieguanyin, with an annual output value of more than 600 million yuan, making it the most concentrated and largest alpine tea production base for Taiwan Province tea farmers to invest in the mainland. Since the beginning of spring, after several spring rains, the tea tree is growing vigorously, and this year’s spring tea will usher in a bumper harvest.

　　In addition to planting tea, since 2006, Taiwan compatriots have also interplanted cherry blossoms in tea gardens. Today, there are more than 150,000 cherry blossoms planted here, with as many as 42 varieties. Yongfu Town from January to March every year is a magnificent scene of "ten miles of cherry blossoms blooming all over the mountain". Only during the Spring Festival holiday this year, more than 270,000 tourists came here to enjoy the flowers.

　　Cctv news Lancome, Saint Laurent YSL, helena rubinstein HR, Armani … these well-known brands are all owned by L ‘Oreal Group. On the morning of February 21st, "New Era and New Opportunities — — The online theme promotion activity of "Multinational Enterprises in China" came to the headquarters of L ‘Oré al North Asia. In an interview, Fabry, President of L ‘Oré al North Asia and CEO of China, said that L ‘Oré al has been close to consumers for 25 years and is looking forward to more sparks with the consumer market in China.

　　Fashion and beauty combine the feast of sight and smell.

"Floating in Time and Space" in Shanghai Exhibition Center: the world’s first exhibition of Armani Gaoding’s private fragrance

　　"Floating in time and space — — The first exhibition of Armani Gaoding Fragrance in the world was recently exhibited in the West Hall of Shanghai Exhibition Center. In this limited-time feast of fashion and beauty, several sets of rare Armani haute couture fashions were presented, which complemented the perfume bottles with corresponding smells.

　　It is reported that the exhibition receives 2,000-2,500 visitors every day, and the exhibition will last until February 26th, and then move to South Korea, France and other places to continue the "global tour".

　　Fabry said that in the past few years, L ‘Oré al has made due contributions to the recovery and development of China’s consumer market. The world premiere of Armani in Shanghai not only reflects the strong resilience of China’s economy, but also reflects L ‘Oré al’s confidence and determination to develop in China.

　　"We will continue to create beauty, move China consumers and enlighten the world."

　　Technology empowerment seizes the new opportunity of personalized beauty.

　　Less than 500 meters away from the exhibition is the headquarters building of L ‘Oré al Group in North Asia. Since L ‘Oré al entered the China market in 1997, it currently operates 31 brands in China.

　　Fei Borui said that diversification is the next development trend of the beauty industry. Consumers are not limited to "one thousand people" who only choose a single product. In the future, more diversified choices and expressions will realize "one person and one thousand faces". How to meet the needs of consumers more accurately will bring great business opportunities to the development of L ‘Oré al beauty and technology.

L ‘Oré al staff demonstrated the intelligent colorimeter of "lipstick printer"

　　It is understood that L ‘Oré al has made its debut in China International Import Expo(CIIE) for five years in a row, exhibiting 16 new international brands and a number of personalized beauty technologies, and its influence on new products is constantly expanding to the whole country.

　　Investment overweight is full of confidence in Shanghai’s development.

　　"Shanghai naturally has some of the most cutting-edge characteristics of beauty consumption." Fei Borui said that Shanghai has good prospects in innovation, consumption and economic growth, and he is full of confidence in Shanghai’s development.

Fabry (right), President of L ‘Oré al North Asia and CEO of China, was interviewed.

　　Over the years, L ‘Oré al has witnessed the continuous development and evolution of Shanghai, and in the process, L ‘Oré al has also deeply felt the strong support of the Shanghai government and relevant institutions. L ‘Oré al has always maintained close cooperation with the government and received a lot of support from the policy level, thus bringing more innovation to consumers. At the China International Import Expo(CIIE) in 2019, L ‘Oré al demonstrated the personalized service of Xiuliko Essence. In this year’s pilot project in Pudong, the personalized service of Xiuliko Essence will be listed in China; In 2022, the clean workshop of L ‘Oré al Suzhou Factory was officially launched, and the foundation stone of the world’s first self-built intelligent operation center was launched in Suzhou, which is expected to be officially put into operation in September this year; In addition, L ‘Oré al also set up its first investment company in China market — — Shanghai Meicifang Investment Co., Ltd. will strengthen co-creation with China’s industry partners.

　　"The fields that China is developing are in perfect harmony with the fields that L ‘Oré al can contribute to," Fabry said. L ‘Oré al has been witnessing the opening of the market and the demand for policies. During the gradual recovery of the consumer market in China, L ‘Oré al is very much looking forward to colliding with Shanghai for more innovation sparks.

Recently, football fans have celebrated the Spring Festival again.

The Spanish national derby has begun again!

It is always difficult for girls to understand such things as football.

Why is it so attractive to boys!

So today, Brother Hunzi will tell you something about football (especially my sister paper who doesn’t know the ball).

# Football # # World Cup # # Football rules # # Football play # # Spanish national derby #

Recently, Changhai Road Sub-district Federation of Trade Unions held the third "Changhai Cup" staff badminton competition in 2023. All units in the jurisdiction actively signed up, and nearly 110 players from 23 teams gathered together to compete.

The competition adopts men’s singles, women’s singles and team competition system, and is carried out in the form of elimination. The scene of the competition was brilliant and climaxed. Players and groups competed at different levels. Players compared tactics, patience, jumping, backhand, smash and flowing, which fully demonstrated the indomitable, courageous and passionate spirit of Changhai employees and greeted the audience with cheers.

This competition has built a platform for Changhai employees to keep fit, and also provided opportunities for exchanges and discussions. Based on the principle of "civilization, friendship, hard work and progress", after two days of fierce competition, the top three players in the competition were finally decided, and the Street Federation of Trade Unions presented awards to the winners and groups respectively.

Text/picture: Chang Hai

Editor: Zhou Mengzhen

Recently, the game industry has been warm and windy.

As the weather vane of the industry, the 2022 China Game Industry Annual Conference was held in Huangpu. The protection of minors in games has entered a new chapter, the long-term trend of going to sea has not changed, the value of games has been re-evaluated, and the game technology has brought resonance effect ………………………………………………………………………………………………………………

What are the possibilities of the game industry in 2023?

For the game industry, 2022 is difficult: whether the overall economic downturn, players’ willingness to pay, lack of capital confidence, and cold investment and financing, it has brought a lot of impact to the industry: many game projects have been dissolved or stopped, and the wave of layoffs has swept again.

The data shows that the domestic market sales revenue and user scale, self-developed game sales revenue and mobile game sales revenue all decreased year-on-year. After the obvious slowdown in 2021, the game user scale declined for the first time in the past 10 years, and the industrial development entered the era of stock market. "China’s game industry is in the stage of pressure storage", aiming at the game industry in 2022, "China Game Industry Report 2022" concluded.

* Actual sales revenue of China game market. Source: China Game Industry Report in 2022.

* The scale and growth rate of game users in China. Source: China Game Industry Report 2022.

However, despite the bleak data of the game industry in 2022, industry practitioners are still full of hope for the future. As Hong Xiao, CEO of Perfect World, said at the 2022 China Game Industry Annual Conference, "Many people feel quite pessimistic after reading the industry data in 2022, but no one said this word."

Recently, the 2022 China Game Industry Annual Conference was held in Huangpu, Guangzhou. According to Zhang Yijun, the first vice chairman of China Audio-visual and Digital Publishing Association, the number of participants exceeded 2,700, almost double that of previous years, and the scene was packed. He pointed out, "Through the current situation, we can feel what kind of development trend is in 2023. If everyone in this industry does not see hope and opportunities, this situation will not be formed." At the meeting, Gao Dawei, deputy general manager of Tencent’s digital public opinion department, also said with emotion, "Walking through various forums, I felt a surging enthusiasm, as if I heard the sound of the game super engine starting and roaring again."

After the "cold" 2022, major game companies have more expectations for 2023. "The bad news is exhausted, bottoming out", Tan Yanfeng, vice president of Shengqu Games, summed up his outlook for the future of the industry in eight words; Hong Xiao, CEO of Perfect World, pointed out that the game industry has entered the next stage, and there are still many values worthy of being dug deep by practitioners; Wu Shenghe, CEO of Zulong Entertainment, said that with the release of the version number, many game masterpieces are ready to go, and this year will be a year of fierce competition.

According to statistics, since the resumption of version number distribution last year, more than 180 domestic game version numbers have been distributed in two batches this year. In addition to large enterprises such as Tencent and Netease, many small and medium-sized manufacturers have also gained something. Among them, many game companies that have got the version number are eager to try, and are ready to make great efforts this year. For example, Tencent, which got the version number in January this year, has announced that it will set a file in February, and the number of reserved users in the whole network has exceeded 70 million; Netease survival shooting mobile game "Extraordinary Pioneer" started the "prism test" in January; Mihayou’s new work "Collapse: Xingyuan Railway" has also been opened for paid testing recently and is expected to go online in April; Zulong Entertainment’s new version of the love women game "In the Name of Shining" is also planned to be launched in China in the first half of the year …

In addition, the 2022 China Game Industry Report also revealed a more positive signal, "The game industry is expected to rebound after bottoming out from industry resources to users’ willingness and ability to consume.",and pointed out that insisting on high-quality and high-quality development, deepening the subdivision and differentiation of the track, and paying more attention to the user experience will become the focus of China’s game industry to break through the predicament and develop healthily.

In recent years, with the shrinking of the "blue ocean" of the domestic game market, going out has become a "compulsory question" for game companies. More and more companies take going out to sea as their key development strategy, and the number of game products going out to sea is increasing and the area of going out to sea is expanding.

At the same time, the achievements of domestic game companies in overseas markets are obvious to all. According to the data, in 2022, the actual sales revenue of China’s self-developed games in overseas markets was 17.346 billion US dollars, which was more than 4 times higher than that of 3.076 billion in 2014. According to Zhang Yijun, the first vice chairman of China Audio-visual and Digital Publishing Association and chairman of the Game Working Committee, the overseas income of self-developed games has exceeded 10 billion US dollars for four consecutive years, and it can also account for about one-third of the domestic market income. Such achievements show that domestic enterprises are doing well overseas, which is recognized by real money.

* Actual sales revenue and growth rate of China’s self-developed games in overseas markets. Source: China Game Industry Report 2022.

However, since 2022, the external unstable factors faced by games going out to sea have increased, such as changes in the international environment, changes in overseas laws and policies, overseas channels, and overseas tax issues. In the context of the decline in the scale of the global game market, the actual sales revenue of China’s self-developed games in overseas markets also declined for the first time in 2018, down 3.7% year-on-year. At the same time, as more and more domestic manufacturers flock to the sea track, the competition for going to sea becomes more and more fierce, the cost of buying continues to rise, the profit rate decreases, and the overseas game market has also "rolled" from the blue ocean to the red sea.

However, "the choice of game going out is irreversible". In the increasingly crowded overseas market, how should domestic game manufacturers tap the new amount and find the second growth curve?

Ao Ran, executive vice president and secretary general of China Audio-visual and Digital Publishing Association, pointed out that although China’s game enterprises will face more or less challenges in the process of going out to sea in 2022, the long-term positive trend has not changed. China’s games still have room for development in overseas markets, and there are development opportunities in some new fields. On the one hand, the emerging game markets in the Middle East, Africa, Southeast Asia, Latin China and other regions have great development potential, which is expected to become the growth point of’s game going out to sea. On the other hand, there are development opportunities for games going out to sea on the sub-track of IP-adapted games, casual games and other game products.

In addition, keywords such as localization, content innovation and long-term operation were constantly mentioned at the game going to sea and marketing forum on the 13th. "Although going out to sea is already the Red Sea, there are many difficulties, but it is still a super market with billions of users, and opportunities are always there." Dong Bin, deputy general manager of Glacier Network, said that if you always make good products, make good experiences and improve quality, you still have many opportunities to go out to sea.

Yin Tianming, vice president of Sanqi Mutual Entertainment Products, pointed out that domestic games have entered an era of striving for quality, innovation and quality in overseas markets. Enterprises going to sea must change from "picking fruits" to "planting good trees" and make efforts in three aspects: in-depth localization, product innovation and continuous change, and refined distribution and operation. Zhong Kunjie, deputy general manager of Xinghui Games, said that with the intensification of market competition, the importance of long-term operation of game products has increased sharply. To make the game run longer and the audience more stable, we should do a good job in content iteration, localization, deep layout and cross-promotion.

At the same time, as a cultural carrier, games also shoulder the important mission of spreading Chinese culture abroad in the process of going to sea. Zhang Yijun, the first vice president of China Audio-visual and Digital Publishing Association, said that the excellent games that have been successfully launched at present have absorbed a lot of Chinese traditional cultural elements, which have formed a very good communication role in foreign markets, and also provided help for how to expand overseas more accurately and effectively in the next step. Some enterprises point out that game products with unique cultural attributes can prolong the game viscosity of players in the game, attract users better and reduce the cost of user drainage. Combining with traditional culture and traditional festivals will be the future trend of game development.

"The era of earning money by going out to sea has passed." How will enterprises going out to sea grasp new growth points and face challenges in 2023? It is worth looking forward to.

The scientific and technological attributes are prominent, and the potential value still needs to be tapped.

Paying attention to the science and technology circle, it is not difficult to find that the recent scenery is not only ChatGPT, but also game technology.

At the annual meeting of the game industry in 2022, the scientific and technological attributes of games have received unprecedented attention. Whether it is a forum for game re-cognition, a forum for game+and technology resonance, the topic of technical value of games cannot be avoided.

Ao Ran, executive vice president and secretary general of China Audio-visual and Digital Publishing Association, pointed out that in recent years, the industry has gradually reached a consensus: as a compound cultural content product, games have both natural cultural attributes and profound scientific and technological attributes, and based on these two attributes, they are constantly enriching their economic attributes and becoming a driver to support the integration and development of digital technology and the real economy.

From the discussion in the industry, it can also be clearly seen that the scientific and technological attributes of games are promising in many other industrial fields, and have brought gratifying resonance effects, such as feeding back cutting-edge technologies as a perfect testing ground, "breaking the circle" to promote the integration of numbers and reality, and resonating with the construction of basic fields of science and technology, especially the construction of scientific and technological talents. Andy, vice president of Tencent Interactive Entertainment, said that with the accelerated development of digital and information technology, today’s video games are becoming a super digital scene, and the "culture" and "technology" attributes of the game industry have been demonstrated unprecedentedly.

According to the Research Report on Game Technology Capability and Technology Value, 62% of the respondents recognized the role of game technology in national technology innovation capability, 81% of the respondents agreed that games promoted the development of AI technology, 91.4% of the public researchers believed that game technology promoted the physical field, and 81% of the industry respondents recognized the talent supply and employment capacity of the game industry. At the same time, the report also puts forward two exciting prospects: first, in the future, games will guide more scientific and technological innovations to cross the "valley of death" and improve the survival rate of high and new technologies; Second, the game will become the basic environment to inspire more scientific and technological innovation and give birth to more "unexpected joy".

Undoubtedly,The scientific and technological attributes of the game have been further recognized and affirmed. As Aoran said, "As an important help to realize a strong country in science and technology, the value of the game has become increasingly prominent.".

Referring to how the game industry should better release the scientific and technological efficiency of games and bring more resonance effects in the future, Aoran put forward three key points: promoting innovative breakthroughs in cutting-edge technologies, helping the development of other social fields and strengthening the talent pool in the science and technology industry. Yang Fang, deputy director of Publicity Department of the Communist Party of China Publishing Bureau, also said that in the future, games should make new achievements in serving scientific and technological innovation, give full play to the role of game industry development in promoting scientific and technological progress, increase investment in cutting-edge technology research and development, speed up the breakthrough of key core technology innovation, make great efforts to promote scientific and technological innovation and help science and technology overcome difficulties. According to its disclosure, this year, Publicity Department of the Communist Party of China will implement the "Network Publishing Technology Innovation and Development Plan", focusing on promoting the breakthrough of the underlying technology of online games such as virtual reality, perceptual interaction, game engine and motion capture, and promoting the expansion and application of new formats such as metauniverse, digital twins and cloud games.

However, the potential value behind the game goes far beyond this.

The People’s Daily once wrote that games have become an industry of great significance to a country’s industrial layout and scientific and technological innovation, and its potential value deserves further attention and deep excavation. Many game companies also admitted at the annual meeting that the game industry has not really released its value in the digital economy, and it is the general trend to "reassess" the value of games.

"Through this annual meeting, you may have felt that games will become a starting point for many economic phenomena in the future. It has gone beyond the original inherent form of the game and started cross-domain and cross-border, which has a wide range of economic and social values. " Zhang Yijun, the first vice chairman of China Audio-visual and Digital Publishing Association and chairman of the Game Working Committee, said that game companies should focus on the overall development of the industry, explore the positive social value of games at multiple levels and dimensions, and help the game industry to use more diverse social benefits, making a unique contribution to the construction of a strong socialist cultural country and the implementation of the digital economy development strategy.

In view of the future development trend of the game industry, Aoran, executive vice president and secretary general of China Audio-visual and Digital Publishing Association, once concluded at the annual meeting that China’s game industry is an emerging force in the cultural field, and its future development will usher in greater opportunities.The game industry will take the road of independent innovation more firmly, tell the story of China more vividly, and integrate with technological innovation at a higher level.

The trough in 2022 has passed. Can the game industry see the "rainbow" in 2023? Let’s wait and see.

Produced by Nandu Big Data Research Institute

Network content ecological governance research center

Writing: Luo Yun

Source: 2022 China Game Industry Annual Conference and 2022 China Game Industry Report.