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　　The 2019 NFL drama "Super Bowl" will be held in Atlanta, USA at 7: 30 am on New Year’s Eve, Beijing time. In addition to the wonderful explanation directed by Xiao in the ecological circle, Mr. Guo Aibing, a senior media person, also brought you the most wonderful first-hand reports as a special correspondent of the ecological circle.

　　In the fourth part of the series "Love to Watch the Super Bowl", Mr. Ai Bing brought back all-round warm-up from the front line this time. Atlanta is ready-are you ready for the 53rd Super Bowl?

　　Text | Guo Aibing

　　Senior media person, American professional sports expert

　　The countdown to the Super Bowl is one day. Sponsor representatives and fans have arrived, and they have been busy for a week. All major media seats have been withdrawn, the main streets in the city center have been closed, and the police and police dog explosion-proof brigade are ready.

　　From the game itself, the Super Bowl is a 60-minute game with four quarters, and less than 80 people playing on the field. The participation of advertisers has forcibly extended 60 minutes to about 200 minutes. After all, the first necessity of sports entertainment programs is to sell advertisements.

　　After all, the better you play, the more advertisements are more expensive, and the more expensive the advertisements are, the more money the league will make, the higher the profits allocated to the team, and the better the team will develop. It is such an upward spiral of business and sports that has pushed the Super Bowl, the NFL finals, to the crown position of professional commercial sports in the world.

　　At noon today, NFL China invited reporters to cover the Super Bowl to have a New Year’s Eve dinner in advance. Because the Super Bowl is played on the morning of the 30th lunar month in China, most China journalists are either on the plane back to China or on the way to the airport on New Year’s Eve.

　　NFL China thanks everyone for coming to interview the Super Bowl, but also apologizes for many poor arrangements for hospitality. I hope you will forgive me. The difficulty of NFL lies in that there are many requests from sponsors to media to fans, but limited by manpower, there are very few things that can be solved in time and can be solved well.

　　"I hope you understand our difficulties. As far as income is concerned, our annual income is more than that of the five major European leagues combined. You can imagine how huge the demands for the Super Bowl are. And every year, when you think that the size of the Super Bowl will not get bigger, it will actually grow. "

　　The NFL is not too big. From a direct sensory point of view, it is hard to say how much crazier the NFL fans are than the Bundesliga Spanish League, but the commercial operation of the NFL has developed the commercial value of the event itself to the extreme. The four major television stations in the United States that broadcast NFL games, including NBC, CBS, Fox and ESPN, pay the league $5 billion a year for the broadcast fee alone. This industry can make money faster than robbing banks.

　　The NFL’s total revenue last year was $15 billion, and it did not include overseas income such as the London Games. With the internet giants including Amazon and Google joining the communication ranks, and a new broadcast contract will be signed in 2022, it is entirely possible to realize the NFL’s previous plan of reaching 25 billion yuan a year.

　　The NFL brand is so hard that sponsors dare not run, because as long as they are not careful, they will never catch the NFL express again. Last year, Papa Johns, the pizza sponsor, angrily launched the NFL sponsorship contract because of the NFL players’ protests on the field. How does the NFL respond? It took less than a week to sign Pizza Hut as a new sponsor, and the signing amount increased significantly.

　　The NFL has become a veritable giant in the commercial sports circle in the United States. This commercial express will stop for one minute after it enters the station. If you are willing to get on, hurry up, hesitate a little. I’m sorry, the bus waits for no one. You don’t buy a seat ticket. At the next stop, even the hanging tickets are sold out.

　　I have been in Atlanta for nearly a week, and I am deeply impressed by the publicity and organization of the whole Super Bowl Week. They did set up a Super Bowl Organizing Committee, but the work of the Organizing Committee is more about soy sauce and coordinating government relations, and there are very few activities that really need them to organize.

　　Media coverage is the highlight of the Super Bowl, which is handled by the NFL. Venue reservation, channel debugging, technical support, logistics guarantee, these are the resources that NFL hopes to grasp in its hands. The media is not easy to deal with. As long as they can work normally. But once the arrangement goes wrong, several media say that your organization is chaotic, and the image of the whole league will be affected, so this kind of thing is handled by the NFL personally to try to reduce negative news.

　　Therefore, the arrangement of the team’s press conference, the NFL gave the media several times the interview window of the regular season. From Monday to Thursday, group interviews were arranged every day, which made the players finally have nothing to say. Talib of Ram said in public, "You are the problem of wheels these days, and I just answer it again and again. Tell me the truth. Is this interesting?"? Can someone ask me a question I haven’t asked?

　　I do. When is the Spring Festival in China? Talib said he didn’t know. Then I’m telling you, it’s Super Bowl day. By the way, can you take this opportunity to congratulate the fans in China for a happy Spring Festival? I recorded a lot of interviews with players who were happy during the Spring Festival, and they were all so deceived and gave a routine.

　　? ? NFL Super Bowl Stars Happy New Year!

　　In the promotion of sponsors, the NFL is basically laissez-faire, as long as it is not stipulated in the contract. If you have the resources, you can promote it. If you don’t, we can’t help it. We have too many customers to take care of.

　　Atlanta’s grass fields in the sky and underground are covered with propaganda machines by sponsors. Banners are pulled by planes in the sky, the windows of buildings are marked by advertisers, and cars and motorcycles on the ground run around with banners. There are also sponsors who hire people to pretend to be trees, squatting on the edge of the grass to scare people, screaming and screaming with prizes.

　　These marketing methods certainly have nothing to do with the NFL, and they don’t have time to think about it. Since sponsors have spent a lot of money, they can’t be stingy at this time. They must try their best to take a ride in the Super Bowl and do a good job in sponsorship activation.

　　What the government and the organizing committee can do is to coordinate hotel taxis, so that all the people who win can go to the city, and there must be a place to live if they are willing to pay a lot of money. Security is the place where the city spends more energy, but it was signed with the NFL when it applied for the bid. No matter how much time and energy it takes, it must be done according to the contract.

　　It is said that CBS, the main broadcaster, made the most money on the day of the Super Bowl, earning about 400 million dollars a day, and selling more than 100 million dollars in 30 seconds of TV commercials, which also looks like printing money.

　　It stands to reason that the second most profitable city is the Super Bowl host city, and millions of people will definitely stimulate the local economy. The Atlanta Chamber of Commerce’s estimate is the most optimistic, saying that the Super Bowl can bring economic promotion of 500 million US dollars to the city, and the organizing committee’s estimate is less than 200 million US dollars. Of course, there are also many pessimists who say that economic promotion may be zero. After all, local taxpayers paid more than 700 million US dollars and built the Meiben Center to attract the Super Bowl. These upfront investments, no matter how calculated, are much less than the money earned during the Super Bowl.

　　All kinds of estimates have their basis, and there are also many loopholes. It can be said that the public is right and the old woman is right. But judging from the naked eye senses wandering in the street, at least there are many locals wearing falcon players’ uniforms in the crowd. Falcon jerseys also occupy an overwhelming advantage among the queues in various NFL game portals. In the live broadcast of major TV stations, Falcon fans are quite stunned.

　　Unable to enter the Super Bowl, Falcon firmly occupied the front page of the Super Bowl with the support of fans. From the fans’ point of view, before the Super Bowl, it was a Super Bowl belonging to Falcon and Atlanta. This sense of city honor may be a golden opportunity to build a harmonious society.

　　Editor: Guo Yang

　　Scan the QR code, or click "Read the original" to listen to Xiao Shen’s "War and Sports" NFL Super Bowl special.

This article first appeared on WeChat WeChat official account: Sports Industry Ecosphere. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

Qilu Net Lightning News June 5 th　On June 5, the Information Office of Shandong Provincial Government held a press conference, inviting relevant responsible persons to introduce the relevant situation of the 2019 Bulletin on Ecological Environment in Shandong Province.

Ecological environment quality—

The proportion of sea water with excellent quality (Grade I and II) is 94.4%.

Lightning journalists learned from the press conference that in terms of water environment, in 2019, among the 138 surface water assessment sections under provincial control and above in the province, except for 7 sections that were cut off all year round and 1 section that implemented river regulation, the water quality was excellent (reaching or better than Class III), accounting for 50.8%; 50 in Class IV, accounting for 38.5%; ⅴ class 12, accounting for 9.2%; Two of them are inferior to Class V, accounting for 1.5%.

In 2019, according to the calculation of 609 provincial control stations in the province, the area proportions of seawater quality of Class I, Class II, Class III, Class IV and Class IV were 85.1%, 9.3%, 1.6%, 1.4% and 2.6% respectively, and the area proportion of excellent water quality (Class I and Class II water quality) was 94.4%, which was basically the same as that of 2018.

In terms of atmospheric environment, in 2019, the concentration of fine particulate matter (PM2.5), inhalable particulate matter (PM10), sulfur dioxide (SO2), nitrogen dioxide (NO2) and ozone (O3) in the whole province was 50μg/m3, 94μg/m3, 14μg/m3, 35μg/m3 and 186μ g respectively. The comprehensive index of ambient air quality is 5.42, the days of heavy pollution are 12.3, and the proportion of excellent days is 59.7%.

In the aspect of acoustic environment, the quality of urban acoustic environment in daytime in the whole province is generally good. The daytime traffic acoustic environmental quality evaluation of roads in 12 cities is "good", accounting for 75%. The compliance rate of noise functional zones in the province is higher in daytime than at night, and the compliance rate of three types of acoustic environmental functional zones is higher than other types of acoustic environmental functional zones.

In terms of radiation environment, the level of environmental ionizing radiation in the province remained stable. The overall quality of electromagnetic environment is good. The monitoring results of electromagnetic environment monitoring points and electromagnetic radiation pollution source monitoring points are the same as those of previous years.

In terms of ecological environment, by the end of 2019, there were 45 nature reserves at or above the provincial level, with a total area of 728,262 hectares, including 7 national nature reserves with an area of 219,543 hectares; There are 38 provincial nature reserves covering an area of 508,719 hectares. In 2019, Weihai City, Shanghe County and Zhucheng City were named as the third batch of national demonstration cities and counties for ecological civilization construction by the Ministry of Ecology and Environment, and Changdao County was named as the "Lucid waters and lush mountains are invaluable assets" practice and innovation base.

Promote the inspector of ecological environmental protection-

Interviews were conducted with the principal responsible comrades of five county (city, district) governments.

Solidly carry out the first round of central ecological environmental protection inspectors and "looking back" feedback rectification. After the Third Central Ecological Environmental Protection Inspector Group gave feedback to Shandong on the inspector’s "looking back" opinion, it implemented the rectification task item by item to the provincial departments and the 16 municipal party committees and governments, scientifically worked out the rectification plan, and issued it for implementation after being audited by the CPC Central Committee and the State Council. We will continue to promote the first round of rectification of feedback from the central eco-environmental protection inspector, adhere to the monthly inventory scheduling of problem rectification, and report the progress to the central eco-environmental protection inspector’s office every quarter. The meeting of the Standing Committee of the Provincial Party Committee and the executive meeting of the provincial government studied the rectification work of inspectors 3 times throughout the year, and the leading comrades gave instructions 54 times.

Full implementation of provincial eco-environmental protection inspectors. The main responsible comrades of five county (city, district) governments were interviewed, and six inspectors were formed. In three batches, resident inspectors were carried out in 16 cities across the province, 18 typical cases were publicly notified, and 16 outstanding problems were listed for supervision. 542 specific problems were sorted out and fed back to the cities for rectification. We continued to do a good job in handling the hotline of the provincial eco-environmental protection inspector. In the whole year, 3,194 cases were submitted to the cities by the masses, and 3,130 cases were completed and all were made public.

Consolidate and improve the prevention and control of water pollution-

166 black and odorous water bodies in the built-up areas of 16 cities in the province have all completed remediation projects.

The first is to improve the daily supervision mechanism. Analyze and judge the water environment in the province every month, and issue 12 early warning letters and 7 supervision letters. Innovatively carry out the "double index" ranking of water environment status nationwide, and publish the ranking four times. The Housing and Construction Department of the United Province issued the Notice on Strengthening the Supervision of Sewage Treatment Plants of Industrial Enterprises and Controlling the Emission of Total Nitrogen Indicators, and strengthened the control of total nitrogen indicators. The number of enterprises (including sewage plants) with total nitrogen exceeding the standard in provincial key pollutant discharge units decreased by 88.9% compared with the beginning of the year.

The second is to resolutely fight the tough battle for water quality protection of drinking water sources. Guide Qingdao and other six cities to standardize and delimit urban centralized drinking water source protection areas. A special campaign for environmental protection of county-level water sources was launched, and 636 environmental violations were completed one month ahead of the time limit stipulated by the state. Organize the completion of the 2019 county-level and above urban water source environmental assessment and the basic information survey of township-level and below water sources, and the proportion of "thousands of tons and ten thousand people" drinking water source protection areas in the province reached 96.5%.

The third is to actively promote the tough battle against black and odorous water bodies. By the end of 2019, 166 black and odorous water bodies in the built-up areas of 16 cities in the province had completed remediation projects, with a completion rate of 100%; 85 of the 104 black and odorous water bodies in the built-up areas found by investigation in counties (cities) have been rectified, with a completion rate of 81.7%.

The fourth is to carry out the prevention and control of groundwater pollution in a solid manner. Issued the Implementation Plan for Prevention and Control of Groundwater Pollution in Shandong Province. Organize the rectification of groundwater pollution prevention and control problems in the chemical enterprise cluster area and its surrounding areas feedback by the central environmental protection inspector. Organize to declare three national pilot projects for groundwater pollution prevention and control. The range ratio of state-controlled groundwater assessment points is better than the national target requirements (not higher than 25.5%).

Marine environmental protection—

The province has identified 147 bay lengths at all levels, achieving full coverage of three bay lengths in provinces, cities and counties.

First, resolutely fight the tough battle for comprehensive management of the Bohai Sea. Consolidate the marine environmental protection governance pattern of departmental linkage and land-sea coordination, and all 12 key tasks of Bohai in 2019 will be completed. We will improve the cooperation mechanism of marine ecological environmental protection law enforcement, sign a power of attorney for administrative law enforcement with Shandong Ocean and Fisheries Supervision Corps, and strengthen the docking with marine police agencies.

The second is to establish a long-term organizational system and institutional mechanism. The province has identified 147 bay lengths at all levels to achieve full coverage of the three-level bay lengths in provinces, cities and counties. The issuance of the "Shandong Bay Long-term Conference System" and other regulations has resulted in more than 140 long-term management systems in Taiwan Province.

The third is to implement two major special actions. Carry out special actions to investigate and rectify sewage discharge into the sea. While cooperating with the Ministry of Ecology and Environment to complete the investigation of the Bohai Sea sewage outlets in our province, we organized the investigation of the Yellow Sea sewage outlets in our province, and investigated more than 20,000 sewage outlets in and out of the Bohai Sea and the Yellow Sea in our province, and basically found out the number of sewage outlets in the province. Carry out a special campaign to "eliminate the bad" of rivers entering the sea. Of the 38 rivers entering the sea above the provincial control, 37 have water quality reaching or better than Grade V, and the proportion of eliminating inferior Grade V has reached 97.4%.

The fourth is to strengthen the supervision of pollution sources discharged directly into the sea. Guide coastal cities to compile and complete the comprehensive and stable emission transformation plan for non-standard industrial direct discharge pollution sources. In view of the pollution sources that can not meet the standards stably, we will urge the rectification by means of interviews and issuance of circulars. By the end of 2019, 74 of the 75 pollution sources directly discharged into the sea under the account management had reached the discharge standard, with a compliance rate of 98.7%.

Prevention and control of air pollution-

The province fully supplies gasoline and diesel for vehicles that meet the national six standards.

The first is to further compact the responsibility. The provincial party committee and the provincial government have held public interviews with the main responsible comrades or responsible comrades in charge of the relevant cities that have experienced a serious rebound in ambient air quality or ranked lower in the ranking of 168 key cities in China for three times, further compacting the responsibilities of municipal party committees and governments. It has successively carried out a series of inspections and inspections, such as the clean air guarantee action in 2019, the special action of air pollution key rectification, the comprehensive environmental law enforcement and enterprise assistance action, the provincial-level blue sky defense war to strengthen supervision and fixed-point assistance, and the special inspection of air pollution prevention and control at urban boundaries, and found and promoted the solution of a number of outstanding environmental problems.

The second is to continue to do a good job in the prevention and control of industrial air pollution. Seven iron and steel enterprises have completed the ultra-low emission transformation of sintering machine desulfurization and denitrification, 117 coal-fired boilers with a steam capacity of less than 35 tons/hour in transmission channel cities have eliminated 101 sets, more than 9,400 industrial furnaces have been comprehensively rectified, and more than 4,800 industrial enterprises have completed the comprehensive rectification of unorganized emissions.

The third is to fully promote the comprehensive improvement of dust pollution. More than 7,500 construction sites under construction, 28 expressway construction projects and 112 water conservancy projects in the province have implemented the requirements for dust pollution prevention and control, more than 26,000 muck trucks have been sealed, more than 4,400 mining enterprises and mining sites have been investigated, and more than 1,000 illegal and illegal problems have been discovered and rectified.

The fourth is to increase the prevention and control of mobile source pollution. The province fully supplies automobile gasoline and diesel that meet the national six standards. From July 1, 2019, the registration of new cars in the province is limited to the national six standards. Eliminate more than 100,000 diesel trucks of Grade III and below. More than 130,000 sets of non-road mobile machinery information were registered, and more than 9,400 sets of non-road mobile machinery were supervised and tested. All 16 cities have designated areas where the use of high-emission non-road mobile machinery is prohibited according to law.

The fifth is to actively respond to heavily polluted weather. Organize cities to revise emergency plans and emergency emission reduction lists for heavily polluted weather, and implement differentiated emergency control measures for more than 60,000 enterprises in the province. Actively do a good job in emergency joint prevention and control of heavy pollution weather in Beijing, Tianjin and Hebei and surrounding areas. In 2019, cities in the province issued 138 warnings of heavy pollution weather, including 45 yellow warnings, 92 orange warnings and 1 red warning.

Soil and agricultural and rural pollution control—

674 key supervision enterprises in the province have carried out self-monitoring of land use soil according to law.

First, solidly promote the defense of pure land. The "one report, one map" of the detailed investigation of agricultural land in Shandong Province passed the national examination at one time, and completed the stage of collecting basic information on the investigation of soil pollution status of enterprises in key industries, and the national quality control qualified rate was 100%. A total of 807 key supervision units of soil pollution in the province were updated and released, and the list of soil pollution risk control and restoration for construction land was released (the first batch). 674 key supervision enterprises in the province have carried out self-monitoring of land use soil according to law. Carry out national pilot projects on the application of soil pollution control and remediation technology for construction land and agricultural land.

The second is to take the lead in fighting the tough battle of agricultural and rural pollution control. A series of documents such as the Action Plan for Rural Domestic Sewage Treatment in Shandong Province were issued, and implementation plans were issued in 170 counties and 20 contiguous treatment areas in 16 cities. By the end of 2019, the total number of administrative villages that have completed domestic sewage treatment in the province accounted for 22.55%. Organize cities to carry out the adjustment of the delineation of livestock and poultry breeding areas and submit them to the state for verification.　　　

The third is to carry out in-depth poverty alleviation in the ecological environment industry. 993 drinking water source protection areas in provincial poverty-stricken villages were cleaned up and rectified, exceeding the annual target tasks. Complete the investigation and monitoring of drinking water sources in 692 poverty-stricken villages at the provincial level below "thousands of tons". The construction of 44 drinking water source protection projects, the investigation and monitoring of the current situation of drinking water sources in 74 beaches and the cleaning and remediation of drinking water sources in 45 beaches were completed respectively.

The fourth is to solidly promote rural ecological revitalization. In conjunction with the Provincial Department of Agriculture and Rural Affairs and the Provincial Department of Housing and Urban-Rural Development, a special class for rural ecological revitalization was set up to schedule the promotion of key work every month. Formulate the "Implementation Measures for the Evaluation of Key Tasks of Rural Ecological Revitalization in Shandong Province". Cooperate with the Agricultural Office of the Provincial Party Committee to formulate the Interim Measures for the Performance Assessment of Party and Government Leading Groups and Leading Cadres in Cities and Counties of Shandong Province to Promote Rural Revitalization Strategy and the Implementation Rules to complete the 2019 annual assessment. Organize the Provincial Department of Finance and other 8 departments to set up a help team to carry out key assistance work for rural ecological revitalization.

Lightning journalist Gao Yanan reports from Li Miao Yu Guoqi and Han Jingru.

　　Sina Auto News Guangqi Honda’s official 10th Accord was officially released today, and the official price of the 10th Accord was announced on the spot. The new car is equipped with 1.5T turbocharged high/low power engines, and six models are launched, with the price range of 169,800-229,800 yuan. The new car will be officially launched in May.

　　1. Brand-new design style, slip-back body, and the overall shape is more youthful.

　　2. Equipped with Honda SENSING security system.

　　3. The kingpin model is equipped with a 1.5T high-power engine with a maximum power of 195PS.

　　The 10th generation Accord has adopted a brand-new design style in appearance, and the chrome-plated decoration is just right. The front face has a brand-new U-shaped big mouth and front face design, and it is equipped with full LED headlights. The front of the car creates a front dive effect, and the new car keeps the middle-sized car calm, but it also looks like a young change.

　　For the first time, the slip-back body lines are adopted on the side of the car body, and chrome trim strips are added at the position of the C-pillar triangular window, so the overall shape is very slender. The length, width and height of the new car are 4893/1862/1449mm and the wheelbase is 2830mm respectively.

　　The tail line is very sharp, and the proportion of each part is in place. The boomerang taillight shape and the exhaust layout of both sides create a good sports temperament for the new car.

　　In terms of interior, the new Accord adopts a flatter center console design, and its steady style is quite a bit of a German car. The three-spoke multi-function steering wheel has a thicker shape and better visual effect, and the interface of the full LCD instrument panel has also adopted an updated design style.

　　In terms of configuration, the tenth generation Accord will be equipped with tire pressure monitoring, electronic parking, LED low beam lights, LED daytime running lights, leather seats, dual-zone air conditioning, rear air outlet, ANC active noise reduction, one-button start, and rear row down. At the same time, the new car is equipped with Honda SENSING safety system, including collision mitigation braking system, lane departure warning/suppression system, ACC adaptive cruise with low-speed follow-up, lane keeping, traffic sign recognition system, blind spot monitoring, 360-degree image and parking assistance, etc. The safety configuration is very rich.

　　In terms of power, the tenth generation Accord is equipped with a 1.5T high/low power engine and a high power version of the 260TURBO model, with a maximum power of 195PS and a maximum torque of 260 N m/1600-5000rpm. The low-power version of the 230TURBO model has a maximum power of 177PS and a maximum torque of 230 N m/1500-3000 rpm. The transmission will be matched with CVT gearbox.

　　In addition, the tenth generation Accord hybrid model will be released at the 2018 Beijing Auto Show and is expected to be launched in the third quarter of this year.

　　Toyota Camry, the traditional enemy of Accord, was just introduced into China years ago. The two generations are so close apart and similar in concept. Both of them adopt younger design elements and put aside the strong business atmosphere of their predecessors to attract young consumers. In the future, the two will also launch a fight in the market. Comparatively speaking, Buick Regal, Volkswagen Magotan and other models in the mid-level car market still retain a strong business temperament, and there will be a big competition between young and stable market in the future.

　　The design of the 10th generation Accord is in sharp contrast with that of the previous generation, and its strong sportsmanship turns the target user group to the young consumer group. At the same time, the new car has also made many changes for young users from the power level to the configuration level. From the strong power output to the introduction of more fashionable and internet-based configurations, we can see that Guangqi Honda is full of sincerity, and the arrival of the new Accord will inevitably stir up the mid-level car market.

    Gansu Tianshui Mala Tang is on fire, and at the same time, there is a local "Mala Tang Uncle" with a vivid expression. From frowning at the beginning to smiling after learning expression management, the rich expression of the uncle of Tianshui "Haiying Mala Tang" shop stems from one sentence: "You can’t finish cooking, you can’t finish cooking at all!"

    The simple phrase "endless cooking" contains the market opportunities and laws of the catering industry. Imagine if there are dozens of "Haiying Mala Tang" stores in Tianshui City, and the operation scale of the stores is several hundred square meters, and the taste of most mala Tang stores can maintain a good standard, then the time for tourists to queue up will be shorter? Will the labor intensity of "Uncle Mala Tang" be lower? Will tourists have more choices to taste Tianshui mala Tang? If so, then "Haiying Mala Tang" is not a simple individual store, but a restaurant chain enterprise; "Tianshui Mala Tang" is not just a hot word on the Internet, but a very valuable catering brand.

    Brand chain operation in catering industry is a common mode. In the field of mala Tang, chain operation is not uncommon. Yang Guofu, Sean, Mi Jie and other mala Tang brands have opened thousands of stores, and there are hundreds at least.

    The popularity of Tianshui Mala Tang has once again opened the air for this popular snack with fireworks. Recently, the new store of "Gansu Mala Tang" opened in many parts of the country, and many catering practitioners went to Tianshui to learn the cooking skills of Mala Tang. Behind chasing the wind to open a shop is investors’ recognition of the initial brand of "Tianshui Mala Tang" and their keen grasp of market opportunities. What Tianshui needs to do is not only to provide a bowl of mala Tang flavor for shop owners, but more importantly, to upgrade and shape the brand, and further export the production raw materials, skilled personnel, production standards and brand culture.

    Thousands of netizens have made a "microscope" analysis of Tianshui Mala Tang, from raw materials such as pepper, hand-rolled powder and pepper to the unique dry-mixed eating method. This bowl of Mala Tang is actually not complicated. There are already many business entities or training schools in Tianshui that are training Mala Tang skills, but it is not easy to really become a brand that can attract public tastes and seize traffic opportunities. Just like fast food such as Lanzhou beef, Lamian Noodles and Shaxian snack, there are tens of thousands of stores all over the country and even around the world, but there are not many influential brand enterprises.

    From the innate factors, beef Lamian Noodles and Shaxian snacks, like Mala Tang, are popular fast food products. Although the consumer groups have a wide coverage, high penetration rate and relatively low cost of opening stores, it also means that the entry threshold is low and the homogenization competition is fierce, so it is difficult to have big enterprises that stand out. However, Mala Tang has its own uniqueness, that is, the raw materials are relatively concentrated and the production skills are relatively simple, which is conducive to the standardization and promotion, and is more suitable for the chain business model.

    Traffic will not care for a city forever, but there is much to do with the brand effect derived from short-term popularity. If several well-known and competitive chain enterprises can be hatched in the parent brand of Tianshui Mala Tang, which will drive the upstream and downstream industries such as local characteristic agriculture and brand services to work together, then this wave of "splashing wealth" may become "lasting wealth".

Special feature of 1905 film network As an audience, what content of a movie will you be attracted to first?Everyone will have their own answers.Perhaps the main lineup can attract audiences with the reputation of past works; Inductive posters posted everywhere can also be "brainwashed" and impressive; And take the film.ContentTrailer, relatively more concrete.After all, the trailer can more directly present a film’s style, plot and other effective information. Even many viewers learned about a movie through the film notice in the cinema, and silently planted grass.

Although in the eyes of many people, the trailer is just a propaganda material, which undertakes the function of advertising, for the staff, preview editing is the closest thing to the creation of film content among all kinds of propaganda materials at present.It seems that in many people’s cognition, the trailer is made by the director and the film editing team themselves. Of course, this situation does exist, but it is not entirely the case.

The so-called industry has specialization. With the development of China films, promotional materials companies are increasingly divided in the market, including poster companies and video companies, among which trailer companies, tidbits companies and short video companies are even divided. Of course, there are also many companies that can set foot in all the corresponding fields.Looking at the whole film circle, the trailer industry is still relatively young, and only full-time companies have been established since about 2010, with a development of more than 10 years. Nowadays, with the development of the film industry, the production of trailers has entered another track.

A heavier and shorter trailer

The word "preview cheating" often appears in some online comments. Obviously, these trailers have successfully deceived the audience into the cinema.

In other words, among the factors that affect the audience’s expected management of movies, trailers account for a huge proportion. A movie usually has more than four trailers, and those films in important periods such as Spring Festival and National Day have a greater demand for the number of trailers.

Among these trailers, which one is the most important?

The company "Youmingtang" has participated in other film projects. Co-founder Xu Wenbo told us that from the data given by various platforms at present, the final preview is usually the most clicked. "A big reason comes from that most viewers usually take the initiative to open a trailer to understand the film before considering buying tickets, and at this time, most of the tickets are recommended and displayed by the ticketing platform."

This phenomenon also makes the ultimate notice a "mountain" in the eyes of practitioners.

"It is not difficult to simply cut out the plot, but a good final preview needs to use colorful ideas and forms in a short time to make the plot catch the audience." Lin Mingtao, director of Hengye Film Video Center, pointed out the difficulties to us.

Liu Wenpu, the founder of Liuhe Century, who has participated in other projects, said that besides the final preview, the first preview is also not easy. "That is the first video material to meet, and the audience will have a certain understanding of the film after watching it. And the content of the video comes from the movie itself, which is absolutely impossible to fake. The most important thing is that this preview will be the longest in terms of playing cycle, and the responsibility of natural bearing will be different. "

He also mentioned that with the development of entertainment platform, film marketing methods are no longer routine, and each film has different needs for the definition and function of the first preview.

It is true that we can see from the first preview of various films released at present that some of them are still the same as in the past, and the film side seems to let the audience quickly grab the selling point of the film by determining the schedule and other information; Others let the audience remember the film first through various more innovative ways, or directly through plot fragments, and then use other contents to let everyone understand it slowly.

My People，My Country’s first trailer was one of Xu Wenbo’s impressive trailers. "This trailer was released on July 28, and it actually started working in mid-June."

The film was a rare patchwork film at that time. "It took us quite a long time to weaken the sense of patchwork, and it also dispelled everyone’s understanding of the main theme film. In the early stage, we did a lot of research and found that the general audience was more interested in the unit, so we took it as a main body, and sang a My People，My Country to lead to other time nodes. At the same time, we rewrote the music and presented every historical moment. "

Judging from the later discussion, this trailer is a success.

Although the idea of trailer editing has been slightly adjusted with the changes in the current entertainment market, the purpose of finally letting the audience find better movie selling points has not changed. It is difficult to find a clear explanation for this change. The biggest consensus is that with the rise of short videos, they often face the same feedback when making them, "cut them as short as possible."

Make a decision! The trailer is cut like this

Most movies will be fermented after 1-2 months of publicity, which also gives the publicity team and trailer team the opportunity to "try and make mistakes".

Several trailer producers have told us that although they and the propaganda team will try their best to think of various selling points in the early stage, after each trailer is issued, the comments of netizens can always give them some new ideas and avoid inappropriate content in time.

Every time Xu Wenbo cooperates with the director, everyone will constantly use various trailers to run in with the market. "We will change our marketing strategy at any time according to various public opinions and previously released data." However, this does not mean that the film promotion depends on data algorithm analysis, but more on emotional classification, from which the audience can find the empathy points found in the film materials.

Then, who will make the final decision on the trailer production of a movie?

Generally speaking, the trailer production of most domestic films is often involved in the late stage and near the end of the film production. However, at present, with the changes in the film market, many projects have been involved from the shooting period and even the early stage. Liu Wenpu told us that at present, they have a team working on a film production crew.

Of course, such projects are often head projects, and there are very strict plans for publicity and distribution.

At present, many filmmakers and trailer teams cooperate in a fixed way. Except for companies such as Light Film and Hengye Film, which have their own special video vision teams, most of them are tacit understanding and trust accumulated over the years.

Of course, with the rise of the trailer industry, the strength of many young companies can not be underestimated, and it is often the case that trailer companies conduct "competitive presentation". Some filmmakers will hand over all the trailer business to a single team, while others will choose according to their plans and hand over the appropriate content to the relevant teams.

Usually, in the direction of the trailer, the director has the relatively main decision, but the propaganda team will still give the director relevant opinions in combination with the market situation.

The director doesn’t like to put the best content in the trailer, but prefers the fried content … … Every director will have his own preference. Liu Wenpu also told us that Tsui Hark is one of the few directors who can modify the content of materials by himself. "His hands-on ability is very strong."

And in the trailer, they have their own ideas of this generation of "online directors".

For example, during the publicity period, after the intensive publicity of the film in the past year, many contents have been exposed almost. When facing the release, Chen Sicheng found a non-trailer team to edit. "Even some people are not in the film circle, but in the advertising circle. These people have brought some new ideas to the film promotion."

Lin Mingtao also verified to us Chen Sicheng’s rigor and carefulness in the trailer. "He has already clearly defined the ideas of some trailers from the time of shooting, and even in the middle of filming, he has already completed the trailer shooting."

The trailer is not simply edited according to the feature film. At present, many head projects will be "tailor-made" for the trailer during the shooting process.

Better and more realistic trailer

Should the trailer make an illusion and trick the audience into the cinema?

This question was thrown to every trailer creator by us. Everyone’s point of view is still the same, "you can’t destroy the temperament of the film itself." Trailers can "cheat", but this kind of "cheat" is to strengthen the advantages of the film itself.

Lin Mingtao is currently serving art cinema. "When we cut it, it will be between commercial films and non-commercial films. For example, in See Nara again, we will focus on the topic of mother-daughter feelings and orphans in World War II. This is a commercial topic, but the overall style will definitely retain the original temperament of the film."

Including their past participation, "we will strengthen the legendary content of the original site in the trailer and increase the suspense, which will arouse the curiosity of the audience."

In addition to editing creativity, many teams will make great efforts in music and other aspects, and music copyright is also the biggest export of a trailer cost. Liu Wenpu told us that they had spent 80,000 yuan to find a suitable tune in order to edit the preview of "One Warriors"; The Xu Wenhao team also spent nearly 200,000 RMB on the production of light music for the trailer of My People My Homeland Zhonghe Unit. These expenses do not include the mixing work in the later stage of the trailer.

At first glance, these costs are already "sky-high" for a preview material with a communication cycle of only one week, but compared with the "a poster worth 100,000 yuan" that was often mentioned in the past, this cost is not so high.

With the development of China’s film industry, previews, posters and other film materials are closely related to it. With the dedication and content support of these practitioners, it is possible to further broaden and innovate the technology and concepts of filmmakers.

China’s energy resources structure is characterized by lack of oil, gas and coal. In 2020, China’s foreign dependence on crude oil will reach 73%, and that on natural gas will reach 43%. Therefore, this has also prompted methanol fuel to get enough attention and further reduce its dependence on oil and natural gas. At the same time, it has promoted the development of methanol vehicles in China to a certain extent. The most common methanol vehicles appear in taxis and heavy trucks.

In the field of passenger cars, the development of methanol vehicles has begun to take shape, and automobiles are one of the few companies with experience in methanol vehicle research and development in China.

On June 22nd, the world’s first hybrid car-Emgrand hybrid car was officially launched, with a price of 129,800 yuan. Based on the 4th generation Emgrand, this new car is equipped with an alcohol-electric hybrid engine and consumes 9.2L alcohol per 100 kilometers. It is worth mentioning that the official said that its use cost per kilometer only costs about 3 cents. In the face of the current "ultra-high" oil price, methanol cars can be called a small expert in saving money.

Since it is the world’s first hybrid car, I believe that Emgrand hybrid car must have advanced technology in the power level. Emgrand hybrid version is equipped with a new generation of 1.8L hybrid engine with a maximum power of 132 HP and a thermal efficiency of 41.5%. The world-class hybrid electric drive transmission is adopted, and the transmission efficiency is as high as 97.5%, so the alcohol consumption per 100 kilometers of this car is as low as 9.2L, and the travel cost per kilometer can be less than that of 0.3 yuan.

As for the battery, the car uses a 1.83kWh ternary lithium battery, which innovatively adopts three-sided luxury liquid cooling technology with a peak power of 65kW.

At the same time, methanol vehicles also have the advantages of economy and environmental protection. It is reported that the pollutants of Emgrand’s hybrid version of alcohol and electricity are only 5% of that of fuel vehicles, and its carbon emissions are only 3% of that of fuel vehicles. In addition, the Emgrand hybrid version also overcomes the problem of shrinking battery life of pure electric vehicles in winter, and the battery life in winter can reach twice that of pure electric vehicles.

In fact, as early as 2005, Automobiles started the research and development of methanol vehicles. So far, Automobiles have been deeply involved in this field for 17 years, with a total R&D investment of over 3 billion yuan. At present, the automobile has successfully developed a variety of methanol-powered and methanol vehicles, obtained more than 200 technical patents, and put a total of 27,000 methanol vehicles on the market, with a total mileage of over 8 billion kilometers.

At present, the automobile has completed diversified layout in the new energy market, and made efforts in hybrid, pure electricity, power exchange and methanol multi-track. A number of products equipped with Raytheon Power have entered the hybrid market; Geometric brand and krypton brand have a good performance in mainstream and high-end pure electricity market; In this year, a brand-new "brand for changing electricity"-Ruilan Automobile was launched, which officially opened the market for changing electricity; It is worth mentioning that it has been specially researched in the field of methanol vehicles for 17 years, and now the Emgrand hybrid version of alcohol and electricity has also been officially introduced to the market. The layout of multiple tracks is believed to further help the development of automobiles in the new energy market.

When young people buy a car, they often consider many factors. In addition to the high value, the configuration and control can not be less, and the price should be within their tolerance. Many netizens left messages and wanted to see it. Today it came. Let’s take a look at its performance.

First look at the appearance of the polar fox koala S. The front of the polar fox koala S presents a full design style and is very recognizable. Headlights are very in line with consumers’ aesthetics and look quite classy. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4500 mm * 1870 mm * 1655 mm. The car adopts hard-line lines, and the side wall feels very hard. With large-sized thick-walled tires, it looks full of sports. In the design of the rear end, the rear end echoes the front end, and the taillights give people a very simple and generous feeling, creating a good atmosphere.

When I came to the polar fox koala S car, the interior of polar fox koala S adopted a simple shape, and the visual effect was very good. The steering wheel of the car is very simple and generous, made of leather, and has a full and delicate grip. From the central control point of view, the car is equipped with a domineering touch-sensitive LCD central control screen, which makes the interior style impressive and looks very delicate. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of this car presents a young and personalized design style and looks very individual. The car uses leather seats, and the seats are wrapped in place, which is basically enough for daily use.

The polar fox koala s is 120KW, the total torque is 240N.m, and the maximum speed is 160 km/h.

The car is equipped with driving mode selection, remote control key, Bluetooth key, traction control (ASR/TCS, etc.), original factory interconnection/mapping, Bluetooth /WIFI connection and other configurations, which greatly improves the convenience of using the car.

This class of cars is usually the first choice for most people. First of all, the price is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with. If you are going to buy a car, you might as well think about it.

In response to the hot SUV field in China, major car companies are taking the lead, constantly introducing new models, and completing updates to seize more market share. Honda CRV, which has a dominant position in the household SUV field, has a more eye-catching performance, and Honda, which is also a sister model, has also ushered in a new facelift, and the 2023 Honda model has been officially exposed.

As a sister model of Honda CRV, the new car this time presents a more youthful and sporty design style in terms of appearance, mainly to cater to the younger generation of consumers. There is a comprehensive improvement in size, which further optimizes the space.

In terms of appearance, it looks a circle larger than the Honda CRV, thus completing its internal seven-seat layout. The front face is equipped with a rectangular air intake grille, and the interior is intricately embellished with a wavy middle net. The light groups on the left and right sides are matched with several raised lines above the hood, focusing on the muscles of the front of the car.

The petal-type wheel hub under the side of its new car, coupled with the bumpy body structure and the overall back style, also highlights the flavor of the vehicle’s crossover.

In terms of the rear of the new car, the taillights on the left and right sides have not changed much, but in the blink of an eye, the interior has taken on a new look. In order to cater to the mainstream consumer group, the central control screen has also been changed to a suspended structure. The LCD meter on the left side of the back and a large number of leather materials cover the center console, setting off the texture and luxury of its interior, and the technological flavor has been comprehensively improved.

The biggest highlight of the vehicle is the addition of a seven-seat layout, which makes the vehicle more suitable for home use. As a brand-new Honda, equipped with a 2.0T turbocharged engine, the vehicle will also provide pure electric models to choose from. Would you consider such a brand-new Honda?

　　Attachment: Research and development of high-performance computing machines in our country

　　Our country’s high-performance computing machines have formed three series, namely Galaxy series, Dawning series and Shenwei series.

　　Galaxy series

　　In November 1983, our country’s first gigantic electronic computer named "Galaxy" was born at the National University of Defense Technology after five years. Its successful development announced to the world that China has become a country that can independently design and manufacture supercomputers after the United States, Japan and other countries.

　　On November 19, 1992, the 1 billion supercomputer "Galaxy-II" developed by the National University of Defense Technology passed the national appraisal in Changsha, filling the gap of parallel supercomputers for large-scale scientific engineering computing and large-scale data processing in our country.

　　On June 19, 1997, the "Galaxy-III" parallel supercomputer developed by the National University of Defense Technology passed the national appraisal in Beijing. The machine adopts a distributed shared storage structure for large-scale scientific and engineering computing and large-scale data processing. The basic word length is 64 bits, and the peak performance is 13 billion times. The machine has a number of technologies that are leading in China, and the comprehensive technology has reached the current international advanced level.

　　Dawn series

　　Dawning I In October 1993, Dawning successfully launched the first SMP structure computer – "Dawning I". It can be widely used in banking, insurance, accounting, taxation, post and telecommunications, transportation and government departments for large-scale transaction processing. Dawning I is a major achievement of our country’s "863 plan", which marks that our country has mastered the world’s advanced level of designing and manufacturing symmetrical tightly coupled parallel machines that support multi-threading mechanisms, and shortens the gap between our country and foreign countries in parallel processing technology.

　　Dawning 1000 was developed in May 1995. It is the first set of large-scale parallel computer system independently developed in China, and its peak computing speed reaches 2.50 billion times per second. It used Mesh network for the first time and developed Wormhole routing chip for the first time. It is the first company to develop advanced parallel operating systems based on message passing, practical parallel optimization compilers and parallel file systems. All use parallel programming, debugging tools and environments, and the whole has reached the international advanced level in the early 1990s. Some technologies such as cavity communication chip design and parallel optimization compilation have reached the international leading level.

　　Dawning 2000-I Super Server, a major project of the National 863 Program undertaken by the National Intelligent Computer Research and Development Center in the first half of 1998, was successfully developed and passed the national appraisal. Its peak computing speed is 20 billion floating-point operations per second, supports mainstream operating systems and parallel programming environments, and has the characteristics of a single image. It is oriented towards scientific engineering computing. Although this project is a high-end product, it has upward and downward scalability, so it is expected to develop into a high-performance computer product series. Dawning 2000-I meets part of the domestic demand for MPP systems, which in turn promotes the development of large-scale scientific engineering computers and large-scale transaction processing in our country.

　　Shuguang 2000-ⅱ Super Server, developed by the National Intelligent Machine Research and Development Center of the Chinese Academy of Sciences, has passed the expert appraisal organized by the Ministry of Science and Technology in Beijing. It has made a major breakthrough in the key technology and productization of super servers, reaching the advanced level of international congeneric products in the late 1990s, and has entered the international leading ranks in cluster operating systems. Its peak floating-point operation speed is 110 billion times per second, the total memory capacity reaches 50 gigabytes, which can be expanded to 80 gigabytes, and the total disk capacity exceeds 600 gigabytes, which can be expanded to several gigabytes. It has an advanced cluster architecture, consisting of 82 node computers, and the total number of processors reaches 164. Dawning 2000-II has a rich and complete software system. Our country has developed a powerful cluster operating system, equipped with a variety of popular high-level programming languages, mainstream parallel programming environments and tools. In order to support network information services, the machine is equipped with parallel network and email service software, and can support various popular database software. working processor. In addition, it must also have self-checking and repair functions, which will be a revolution in the field of computer design.

　　Shenwei ⅰ computer system

　　In August 2000, our country’s self-developed high-performance computing machine, Shenwei I, with a peak computing speed of 384 billion floating-point results per second, was put into business operations. After the United States and Japan, our country has become the third country with the ability to develop high-performance computing machines. The system ranks 48th among the top 500 high-performance computing machines in commercial operation in the world today.

　　This scalable large-scale parallel computing system named Shenwei ⅰ computer system, the main technical indicators and performance have reached the international advanced level, is our country’s major scientific research achievements in the development and application field of giant computers, thus breaking the restrictions of some Western countries in the field of high-performance computing machines to our country.

　　The application scope of Shenwei ⅰ computer system mainly involves meteorological and climate, aerospace, information security, oil exploration, life sciences and other fields. During the practice run, Beijing high-performance computing application center has successfully developed a number of practical large-scale application software based on Shenwei ⅰ computer system. Preliminary statistics show that the utilization rate of Shenwei ⅰ computer system has reached more than 60%, and it is playing an active role in the field of national economic construction. For example: the ensemble numerical weather forecast system developed in cooperation with our country’s meteorological bureau can complete 32 samples and 10-day global forecasts within 8 hours; the human gene cloning system developed in cooperation with the Institute of Biophysics of the Chinese Academy of Sciences has completed the cloning operation of human heart genes and achieved the results of reaching the international advanced level.

　　According to reports, the first Shenwei I was put into use at the Beijing high-performance computing application center, and the second will be put into operation at the Shanghai Supercomputer Center.

　　(People’s Daily Online Profile)

Editor in charge: Li Erqing

Andy Lau performs a different "killer"

When we interviewed Rao Xiaozhi, the director of "The Crowd", we asked him what the opportunity was to invite Andy Lau to play the killer Zhouquan. Rao said that when the character of Zhouquan became clearer and clearer in the book, he felt that it should be Andy Lau, and he did not need any foreshadowing. "He just stands there." The simple and straightforward answer, after thinking about it, felt extremely reasonable and appropriate. From Andy to Brother Hua, the growth is only age, hard work, self-discipline, seriousness, diligence, and consistency. Andy Lau did a lot for "The Crowd", connecting with various theaters by phone to request more film arrangements, opening a Douyin account to live stream with director Rao Xiaozhi… Due to work reasons, he could not accept face-to-face interviews in the mainland, and the Lau team returned to the video interview material extremely efficiently. Andy Lau answered all the questions in our interview outline, without avoiding or perfunctory. The team carefully used dual cameras to shoot this interview. Andy Lau occasionally looked at the camera, his eyes clear and bright, his words sincere, his state stretched, and his style of talking and laughing remained the same. After more than 40 years of filming, even though he is now an honorary person, he said that no matter what the script is, it is a challenge for me, and every movie is equally difficult.

Q

A

ICONSPRO: Can you introduce the movie "The Crowd" to everyone?

Andy Lau:The movie "Crowd" is actually about two different people who exchange their lives. I was a killer in the movie, and because of an accident, I exchanged lives with Xiao Yang, and I became an extra actor, which is a very wonderful movie.

ICONSPRO: Have you seen the previous works of Director Rao Xiaozhi? What are your thoughts on this collaboration?

Andy Lau:This time, in fact, this script has been coming down, and I have heard that this work is brewing in the market. I have never known that the director Rao did it. I have seen "Hello Crazy" and "No Name". I really appreciate that he has a different world in the movie, and I really want to enter his world to see it. Then this time it was very good, he found me to act in this play, and I was very happy. I quickly agreed to perform like this.

ICONSPRO: What motivated you to take on this film? What was the most appealing part of the script?

Andy Lau:I took this movie entirely because of his talent. Of course, I like Wan Qian, Xiao Yang, Xiao Lei, and many other actors, but if you want me to give a reason, it’s because of the director’s talent.

ICONSPRO: Zhou Quan is a killer who has lost his memory and switched identities with others. What do you think is the most challenging aspect of this role?

Andy Lau:I think no matter what the script is, it is a challenge for me, because we don’t care if I played Leiluo 25 years ago, and I play it again today, in fact, I can present a different role, so I’m not saying whether the script is difficult or not, but I think I can present a certain kind of Andy Lau under the director’s world. This is my biggest difficulty, but I think every movie has the same difficulty.

ICONSPRO: The biggest feature of a remake is that the audience will lose curiosity about the local version because they have seen the original. Would you consider adding some special designs to attract the audience?

Andy Lau:Each of us has been a parent, and there are many people in this world. He has also acted. He has also been a father, and he has also been a father. Then I watched the original Japanese ones, and I also watched the Korean ones. Their world, their family, are presented differently in different fields or in different countries. I think the director put a lot of local jokes this time, and it is the kind of taste that we are very Chinese. I think this is completely. I don’t know why the director will present this world. I think it is different from anything except the plot. There is no way to say which part of it we have borrowed from. It is either Japanese or Korean. Now a completely new world is presented in front of all the audiences.

ICONSPRO: Xiao Yang said in an interview that Andy Lau can give people a sense of security. What do you think of this evaluation? Where does the sense of security between actors and actresses come from?

Andy Lau:First of all, I think Xiao Yang, thank you for your evaluation of me, security, I think this is your trust, found in me, in fact, as long as you believe in people, no matter who the other party is, as long as you believe, the world will be safe. So you will choose some people you believe in, work together or live together. This kind of security is not given to him by me, but if you believe in me, I have it. If you don’t believe in me, I don’t have it.

ICONSPRO: It’s the first time to work with Vance, but how can you break the ice quickly if you want to shoot an emotional scene?

Andy Lau:I have been acting for 40 years, and every play will have a heroine, and then every play will have a relationship. Every time I do it, I have found many ways to tell myself what is good about her and what moves me before filming, so no matter which movie it is, when the heroine appears, I will naturally communicate with him or fall in love. It is completely natural, but there is no way, just love with your heart.

ICONSPRO: Collaborating with the mainland creative team again, do you think your Mandarin has improved again?

Andy Lau:First of all, I think everyone really misunderstood a little bit. In the past, from "Ambush on All Sides", many of my movies were made with my voice, and I performed them in Mandarin, so I don’t know why everyone thought this time, wow, that’s weird, why? In fact, three or four years ago, I played "The Bomb Locker", and the people who were released thought that my Mandarin was not so worth using my voice, so I replaced my voice and found someone else to do it. That may be due to those distribution habits, such as "Lost Orphan" is also my voice. (In "The Bomb Locker") I played with Ni Ni and I spoke Mandarin, so this will not affect my performance. There may be some pronunciations in the middle that are mine, especially one of Andy Lau’s Mandarin, but I basically use my voice in many movies, and I rarely match it. "The Great Wall" is mine in English and Mandarin, and Mandarin is mine.

ICONSPRO: Xiao Yang said that she was slapped 33 times in the face and 11 times in the face. Do you have any pressure to shoot similar scenes?

Andy Lau:Of course there will be. Before I filmed this scene, I already told the director that because of his scene, I can’t have a single word wrong in all the dialogue, because he was talking about the dialogue written in the whole book, so I can’t be wrong, not a single word wrong. The reason why there are so many (slaps) in the middle is because I may not be used to it. For example, I have used "character". I have been talking about "character" for more than 50 years, and now I suddenly changed "character", so I am not used to it. In fact, I am quite stressed. This is the scene I feel the most guilty about in the whole scene. Really Xiao Yang, I really shouldn’t have been beaten so much, but my command of Mandarin is not so flexible, so I’m sorry.

ICONSPRO: You have won the best actor in the heavyweight film festival many times. In the field of film, are there any awards you want to work hard to win?

Andy Lau:I am a very casual actor. From the very first day, everyone may think that Andy Lau needs any awards or whatever. In fact, I am the most indifferent. Whether I play well or not, I understand it myself. With it, I won’t feel how good I am, and without it, I won’t feel that I am not good at acting, so I feel that I am responsible in the world. Maybe if I want to participate in those awards in different parts of the world, or some film festivals, I just hope to bring Chinese films to the world and let the world know. In addition to some art films and action films, we can also have some commercial blockbusters in the market, and we can also make everyone feel that in addition to business, it contains the most traditional Chinese wisdom. I hope to bring our Chinese films to every corner of the world, not really. I want to win awards in different parts of the world.

ICONSPRO: And finally, a word for the Amway audience coming into the theater to watch "The Crowd."

Andy Lau:First of all, let me tell you that "The Crowd" is a very good movie, and it is a movie with its own character and image. I hope you go in and feel that as long as you work hard, no one can beat you. This is the most important point of our play. Hope you enjoy "The Crowd".

– THE