foreword

"Green wave belt is a concept that has existed in the transportation industry for a long time. Daily interaction relies on its long-term technical accumulation in big data and artificial intelligence. By fusing and calculating its own data, traffic control department data and third-party data, it integrates cycle time, surrounding scenes, road traffic direction, driving speed and other factors. The algorithm is used to calculate the best signal and control parameters, quickly form an urban green wave scheme, and can be dynamically adjusted according to the real-time traffic flow and road conditions on the road. In the case of having as little impact on the surrounding traffic as possible and making maximum use of the existing transportation infrastructure, the complexity of green wave signal control coordination and optimization is greatly reduced, allowing the traffic control department to dispatch and manage the traffic flow of the road network with a click of the mouse, so that "Photoshop" can be turned into "Meitu Xiuxiu" in seconds. At the same time, it helps the urban traffic control department to build a digital traffic management system at a very low cost, and quickly improves the fine and intelligent water of urban road traffic signal control. Realize "100 times efficiency" with "100% rate", help the construction of a transportation power, and create a safe, orderly, smooth and civilized road traffic environment for the masses to travel. "

Special thanks to the Hangzhou traffic police. Hangzhou is the first city where our number of smart green waves have landed. It is also under the trust and professional guidance of the Hangzhou traffic police that we have really polished this product and continuously optimized it. Since October last year, we have co-created and strengthened the construction of green wave belts with the traffic police brigades of Hangzhou districts, changing the original mode of setting up long-distance green wave belts, turning 3-5 intersections into a group, turning lines into faces, and increasing the speed by about 20%. At present, there are more than 200 green wave belts built in Hangzhou, with a mileage of more than 300 kilometers, all over the urban area of Hangzhou. In their daily travel, Hangzhou citizens have unknowingly enjoyed the smooth convenience brought by the green wave belt.

Yesterday, Fang Yi, founder and CEO of Daily Interactive, accepted Love’s analysis and systematically shared his views and successful practices on urban traffic congestion management.

Fang Yi

Founder and CEO of Daily Interactive

Outstanding graduate of Zhu Kezhen College of Zhejiang University. Winner of the 4th "Youth May 4th Medal" and winner of the 10th "Youth Entrepreneurship Award".

The current executive committee of the All-China Federation of Industry and Commerce, the National Association for Science and Technology, the National Youth Federation, the Vice of Young Entrepreneurs, the National Information Security Standardization Technology Association, the Vice of Zhejiang Youth Federation, the Vice of Zhejiang Federation of Industry and Commerce (Provincial Chamber of Commerce), the Vice of Zhejiang Chamber of Commerce, the Vice of Hangzhou Federation of Industry and Commerce, and the Hangzhou CPPCC. The founded Daily Interactive successfully landed in the growth enterprises market in 2019 (code: 300766), becoming the first data intelligence enterprise in China to list on class A shares.

01 Urban traffic congestion management is the world’s most prominent problem in urban diseases, and daily interactions seek new breakthroughs in solutions

Love Analysis: Big report, we need to speed up the construction of a transportation power and figures, and improve urban water governance. Traffic congestion, as the most prominent and most global problem in "urban diseases", is very realistic and challenging to manage. At present, what are the common painpoints in the traffic control department in optimizing urban road condition management and serving citizens’ travel?

Fang Yi: Big, to accelerate the construction of a transportation power and digital, the Ministry of Transport and the Ministry of Science and Technology have also jointly issued the "Opinions on Accelerating the Construction of a Transportation Power Driven by Scientific and Technological Innovation" and the Outline of the Medium and Long-term Development Plan for Scientific and Technological Innovation in the Transportation Field (2021-2035). The development of the strategy and related policies has provided a good policy environment for the development of our data intelligence field and pointed out the development direction.

During the "14th Five-Year Plan" period, our country’s economy will transition to high-quality development, and the volume of passenger and freight transportation will continue to grow. The main problems facing transportation governance are poor traffic flow in the core areas of cities and insufficient smart transportation coordination. According to official statistics, the number of cars in 70 cities in our country has exceeded 1 million. Traffic congestion is the most common, most frequent, most prominent and most world-wide problem in urban diseases, and its governance is very realistic and challenging. According to field observations and industry exchanges, we found that the current traffic control departments generally have the following pain points in optimizing urban road condition management and serving citizens’ travel:

First of all, the number of urban cars in our country, the number of drivers surged, the urban population continues to increase, traffic facilities gradually complex, but the city’s intersections, road sections of the digital construction is still not high, the lack of intelligent traffic coordination, data sharing system has not yet formed, resulting in the city’s overall road conditions online monitoring and analysis is difficult, single point intersection timing intelligent low, many intersections often empty or congestion phenomenon.

At the same time, traffic control departments are mostly based on manual experience, lack of big data support, and the effect of intersection signal timing after manual adjustment cannot be quickly and accurately verified. Closed-loop iterative optimization is difficult to achieve, and there is a lack of sufficient coordination between different intersections and regions. It is difficult to cope with the complex traffic conditions that change in real time throughout the region. Unreasonable single-point green signal ratio settings will have a significant impact on the traffic efficiency of intersections.

At present, many cities commonly use Australia’s SCATS (Sydney Coordinated Adaptive Traffic System) and Europe’s SCOOT (Split Cycle Offset Optimizing Technique) system, its timing capabilities, adaptive capabilities, although very powerful, but data collection through urban roads coil or geomagnetic induction to achieve, its ground sensing equipment is often due to urban road planning adjustment, perennial traffic flow and frequent damage failure, and SCATS and SCOOT system is not "intelligent", timing personnel need "code level" ability, through the input of complex code scripts for timing, the use of high threshold, and the system for traffic police repeated temporary adjustment without "memory ability", it is difficult to precipitate experience, the formation of "reuse", can not flexibly respond to the ever-changing urban traffic conditions.

Finally, the investment in transportation infrastructure in various cities is huge, with hundreds of thousands of intersections at every turn. It is difficult to get through the data of different suppliers. The cost of "one game of chess" transportation intelligence in the entire city and region is high, and the hardware investment is large and the effectiveness is small.

In view of the above situation and pain points, Daily Interactive hopes to use cutting-edge technologies to assist in the innovation of traffic management concepts, management methods, and management models, and to improve the modernization, informatization, and intelligent water of traffic governance. This year, Daily Interactive has created a "Digital Smart Green Wave" product (hereinafter referred to as "Digital Smart Green Wave") for the field of smart transportation. This product can help the traffic police department to efficiently complete the intelligent timing of signal lights and the intelligent coordination and optimization of green wave routes, and realize the digital construction and intelligent scheduling management of road network traffic flow, better serve citizens’ travel, and improve the traffic management water in various cities.

In early 2022, Wenzhou City, Zhejiang Province plans to build (Wenzhou) Data Intelligence and Security Service Innovation Park (ie "Shu’an Port"). Daily Interactive has been deeply involved in it in the early days. When Shu’an Port is completed and operated, "Smart Transportation" happens to be released as Scenario 001. We hope that by relying on the establishment of Shu’an Port, we can make full use of our massive and vivid mobile Internet big data and capabilities, and deeply integrate multi-party dynamic data from traffic management departments, map service providers, and third-party data intelligence service providers for joint calculation, build a localized business system, and provide traffic management tools for traffic control departments to carry out intelligent application in the field of smart transportation.

Love Analysis: Compared with the traffic lights and manually coordinated green wave belt solutions of the traditional timing scheme, what innovations and breakthroughs have been made in solving the above pain points of the traffic control department by the "digital intelligence green wave" advocated by Daily Interactive?

Fang Yi: The so-called green wave belt is not a new concept, but a concept that has existed in the field of transportation for a long time. It refers to the fact that on a designated traffic line, when a vehicle travels at a specified speed, the signal controller adjusts the green light start time of each intersection that the traffic flow passes through according to the distance of the road section, so as to ensure that when the traffic reaches each intersection, it just encounters the "green light", thereby improving the overall traffic efficiency of the traffic line.

Our "digital intelligence green wave" product will use big data intelligent means to analyze the comprehensive traffic flow at intersections, optimize the single-point green signal ratio, improve the utilization efficiency of intersections under large traffic flow, and screen out the traffic arterial intersections suitable for the construction of green wave belts. By considering factors such as cycle time, surrounding scenes, road traffic direction, and driving speed, the algorithm is used to calculate the best signal and control parameters, increase the green wave coordination control, and ensure the smooth passage of vehicles on regional arterial roads by accurately segmenting the timing of intersection signals, thereby reducing delays and stopping times, and achieving the goal of "stop at most once".

The biggest feature of the daily interactive "Digital Intelligence Green Wave" product is to connect and connect the data layer, and conduct data mining and analysis of traffic scenes such as traffic flow distribution, signal control characteristics, intersections and road characteristics, providing traffic distribution, green wave recommendation, green wave optimization and other service components, and then support specific operations such as intersection/road network visualization configuration and intersection coordination relationship research and judgment in specific traffic management applications, so as to achieve "data characterization, feature serviceization, and service application", allowing urban traffic control departments to analyze, respond to, and monitor road conditions in real time, especially for traffic police to quickly and dynamically adjust the timing of intersection lights under their jurisdiction according to real-time road conditions.

Compared with the traditional timing scheme, the "digital intelligence green wave" product can be quickly optimized according to the traffic flow data of the road surface, rather than the "fixed" scheme under the traditional timing, which is more practical and flexible; compared with the manually coordinated green wave scheme, the "digital intelligence green wave" product is supported by traffic flow data and intelligent algorithms, reducing the heavy dependence on expert experience, and the operation is simpler. There is no need for the front-line traffic police to master complex codes. After only one hour of simple training, the front-line traffic police can master the system proficiently, and can realize the one-click configuration of the green wave scheme. It can also be used to fine-tune single intersections and road sections by dragging and dragging. At the same time, digital intelligence green wave can be based on the overall coordination and control of the entire region to avoid the overall inefficiency of regional traffic caused by the lack of systematic thinking and local optimization of various intersections and road sections.

02 Daily interactive "Digital Intelligence Green Wave" products help urban transportation upgrade from "manual transmission" to "automatic transmission"

Love Analysis: What is the general working principle of the "Digital Intelligence Green Wave" product? During this process, what core resources and technical capabilities have been mobilized by Daily Interaction to ensure the intelligence, efficiency and safety of the "Digital Intelligence Green Wave" product?

Fang Yi: Our "Digital Intelligence Green Wave" product, combined with Internet big data, provides personalized green wave signal control solutions in time periods, and conducts regular monitoring of green wave road sections, and makes decision-making and timing for green wave solutions that meet requirements, so as to realize the digitalization of road network traffic flow and intelligent scheduling management. Specifically, it can be understood from the following aspects:

Figure: Schematic of the solution architecture of the daily interactive "digital intelligence green wave"

Our "Digital Intelligence Green Wave" product uses big data joint computing as the underlying infrastructure to maximize the security of data flow computing. This is because, although the massive data of daily interaction is given to the system at the statistical level under the green scene, which fully complies with the requirements of the Personal Information Protection Law, Data Security Law and other relevant regulations, it also needs to integrate the data of the traffic control department and even third parties. Therefore, it needs to enter the private network through the border and integrate the data in the private network for computing to provide services for upper-level applications. In order to ensure product and data security, all the data are put on the state-owned big data joint calculation for joint calculation, to ensure that the original data source can enter and exit, can be counted and not recognized, can not be used, the algorithm is transparent and easy to supervise, and the calculation is safe and efficient.

In terms of basic capabilities, Digital Intelligence Green Wave connects with rich data sources, and uses a powerful system inside Daily Interactive – "DiOS Data Intelligent Operating System" for data governance and fusion calculation, generating signal control scheme suggestions. We use our own big data to perceive real-time traffic flow data on the road, and at the same time, under the coordination of the traffic control department, we will also access the traffic control department’s road network basic data (such as traffic lights, lane lines, etc.), traffic police business data, infrastructure sensing data, etc. for fusion calculation and cross-validation. In the future, it may even be integrated with more third-party maps and data from travel service providers, so that the traffic control department can make a more three-dimensional judgment on traffic flow and road conditions. So how do we manage and calculate so many sources of complex data? This requires the use of the DiOS data intelligent operating system. DiOS can fully mobilize the company’s core capabilities in digital modeling, security computing, visual intelligence, intelligent transportation, etc., perform fusion calculations on the basis of data governance of all parties, and "scene" all kinds of traffic data. It is used to analyze and mine the traffic flow characteristics and travel OD characteristics of various intersections, road sections, and regions, so as to generate corresponding signal control scheme suggestions, and provide simulation components to facilitate the simulation and prediction of the effects of different signal control schemes.

In terms of business applications and empower, our digital intelligence green wave is connected with SCATS and other systems through API and RPA, so as to carry out real-time transmission and execution of signal control solutions and support automatic delivery. At the same time, based on the regional and road network traffic characteristic data, the daily interaction provides functional modules such as road network housekeeper, signal control optimization, green wave, cockpit, operation monitoring, etc., which can perceive, analyze, and dynamically adjust and optimize the information control measures of the road network. Based on the above functional modules, the urban traffic control department can easily implement three-dimensional business applications such as macro-urban planning suggestions to mid-scale road network construction guidance and digital intelligence green wave services through self-filtering maps, green wave design, program delivery, effect prediction and optimization.

It is worth mentioning that the digital intelligence green wave can also carry out the overall coordination and system optimization of regional traffic in a "game of chess" style. In order to avoid the green wave belt in a certain direction destroying the traffic efficiency of the road crossing it, when the horizontal road is made into a green wave belt, our "digital intelligence green wave" product supports a traffic light intersection as the center, and all intersections in the area are aligned with it, so that the intersecting routes and directions can be matched into green wave belts to carry out the overall optimization of regional traffic "game of chess". Of course, traffic is impermanent, and traffic flow is constantly changing in real time. Therefore, the digital intelligence green wave must have the ability to respond to emergencies and continuously iterate and optimize. In the actual traffic management process, it is not realistic to pursue green lights at all intersections. Here, the traffic control department needs to make value judgments. In order to prevent the situation of "snakehead biting snake tail", Digital Intelligence Green Wave also supports "temporary solutions". Once a temporary emergency such as a traffic accident occurs at an intersection or road section, the signal light control can be quickly restored to the original state. When the temporary emergency is over, it can be restored to the green wave state, thereby eliminating traffic pressure. In addition, Digital Intelligence Green Wave can also use technologies such as short-term flow forecasting and variable lanes to make intelligent iterations of the green wave solution and build a closed-loop urban traffic management business.

Finally, it comes to the specific use level. One of the major advantages of our digital intelligence green wave products is the ease of use. The horizontal axis is a road, and the vertical axis is the time axis. When the left signal light phase is selected, the right signal light phase can be automatically aligned with one button. Through this relative alignment, the regional green wave band scheme can be quickly realized. With the assistance of the machine, the difficult "photoshop" can be changed into "Meitu Xiuxiu" in seconds, which greatly reduces the complexity of green wave signal control coordination and optimization, allowing the traffic control department to dispatch and manage road network traffic flow with a click of the mouse.

Love Analysis: What are the core values of "Digital Intelligence Green Wave" products for urban traffic management and people’s livelihood? What kind of cities and road sections are they mainly suitable for?

Fang Yi: From the working principle above, you can see that our "Digital Intelligence Green Wave" product is based on the Internet-side big data fusion calculation, and builds urban green wave belts at a very low cost to help urban traffic control departments build digital traffic management systems, perceive and analyze road profiles in real time, and provide rational construction suggestions to quickly improve the fine and intelligent control of urban road traffic signals, creating a safe, orderly, smooth and civilized road traffic environment for the masses to travel.

It is worth mentioning that our "Digital Intelligence Green Wave" product does not waste any sensors, but makes maximum use of the existing existing facilities and aggregates the data together to achieve "cross-domain data fusion" to provide mutual verification for the urban traffic control department. For example, in case of some extreme situations, the daily interactive traffic flow data changes rapidly, and the traffic control department can use its own data to calibrate the daily interactive traffic flow data; similarly, the daily interaction can also infer the unreasonable traffic facilities data of the traffic control department, and then complete it.

Figure: The main advantages of the daily interactive "Digital Intelligence Green Wave" product

From the perspective of the scope of application, as long as it is a road section that has realized online control, it has the application basis of "digital intelligent green wave". At the same time, the daily interactive "digital intelligent green wave" product has its own set of metrics, such as the repetition rate of the number of vehicles entering a certain intersection and leaving the intersection, etc. We will make a comprehensive judgment based on the location of the road section and surrounding facilities. For example, we find that a road section is equivalent to a tunnel, and the repetition rate of cars entering and leaving is very high. Then we consider this road section to be a commuter road and suitable for green wave belts.

Love Analysis: It is understood that the daily interactive "Digital Intelligent Green Wave" products have been launched in Hangzhou, Wenzhou, Huzhou and other cities, and have received good feedback. So, can you systematically introduce the company’s construction ideas when helping urban traffic control departments implement the "Digital Intelligent Green Wave" project?

Fang Yi: From a physical perspective, the construction ideas of our Digital Intelligence Green Wave project can be divided into the following steps to achieve a closed loop from concept communication, diagnosis, design planning to scheme optimization and solidification.

The first is the concept submission. We will first throw out our understanding of urban traffic management, fully discuss with the traffic control department, and promote the two sides to reach an agreement on the concept; then, we will clarify the daily interaction based on the underlying data to empower the front-end business with intelligent algorithms, emphasizing the traffic control department, especially the front-line traffic police as the user experience, from the traditional industrial control field thinking mode to the Internet-oriented C-end thinking mode, improve the ease of use of the front end, and do not need to change any of the original urban traffic construction plan, which can be completed at a very low cost.

The second step is to start planning and design. The daily interactive "Digital Intelligence Green Wave" product uses the data of mobile Internet big data, traffic police departments and map service providers to automatically jointly calculate and generate roads suitable for green wave construction in cities, and supports manual intervention of recommended green wave road sections, which can be added, deleted and modified according to the actual situation. For example, in the Hangzhou Green Wave Belt project, we found more than 700 kilometers of roads suitable for green wave construction in Hangzhou based on our own measurement standards, and submitted their distribution map to the Hangzhou traffic control department for review and discussion.

The next step is to configure the green wave. Digital Intelligence Green Wave can combine road network data and data such as the speed and flow of corresponding road sections and intersections to intelligently recommend a number of road sections that are most suitable for the construction of the green wave belt, and calculate detailed green wave configuration plans to assist in the final green wave belt construction decision. The traffic police department can select specific road sections for the "green wave scheme" effect experience according to our recommendation results. Then, we use visual intersection stewards to achieve comprehensive input and visual display of green wave construction information such as signal infrastructure, channelization, and flow; at the same time, the road network stewards will integrate information such as road section length, historical vehicle speed, and road section characteristics to generate intelligent recommended vehicle speeds, providing speed guidance for the design of the green wave scheme and ensuring the green wave effect.

Next is the division of time periods and scheme design. Speaking of which, we have to mention the great advantage of our smart green wave products that are easy to use. Smart green wave supports the adjustment and optimization of green wave bands by simple dragging on the time and distance diagram. It can be adjusted individually according to different scenarios (schools, scenic spots), different time periods (morning, evening peaks, daytime peaks), different periods (working days, weekends), etc., and multiple green wave scheme designs for specific intersections and road sections can be carried out. The optimal green wave scheme can also be selected according to the monitoring data and control experience of the traffic control department on specific road sections.

Single-point optimization is also very valuable. In this link, we can combine intersection flow data, intersection characteristic data and intersection signal control data, and accurately optimize the single-point signal control scheme of all intersections in the area to produce a single-point recommended timing scheme divided by time period, which can be automatically or manually issued, or sent to the signal light control system after manual intervention of the single-point recommended timing scheme.

Finally, to the practice running and program optimization, solidification link. We will assist the traffic control department to optimize the overall and single-point green wave scheme in the selected road section for partial or comprehensive practice running, and real-time operation monitoring of the program effect, according to the actual regional, road network program application and then optimized, submitted to the city traffic control department for confirmation, so as to achieve the solidification of the green wave scheme for different intersections and different time periods.

Figure: Daily interactive intelligent green wave belt construction idea schematic

In addition, from the perspective of specific service methods, the daily interactive "digital intelligence green wave" project construction process includes four steps of pilot mode, deployment, product use training, and product optimization and upgrading. During the pilot period, the daily interaction can provide some selected road sections of green wave belt construction and promise corresponding results, providing free training and free product iteration and upgrade services during the maintenance period.

Love Analysis: Can urban transportation be graded with reference to autonomous driving? What is the significance of this in helping smart city governance upgrade?

Fang Yi: Just as autonomous driving can be divided into five levels according to the degree of autonomy from "fully manual to fully automated", we believe that the degree of digital intelligence in urban traffic can also be graded according to the degree of intelligence in the control of traffic lights at various intersections in the city. Therefore, we have developed the "Smart Transportation 6L" classification concept.

Figure: Daily interactive "Smart Transportation 6L" grading concept

Level L1 means that there are signal lights at the intersection, which can be used for basic traffic control. Level L2 means that the signal lights at the intersection are connected to the Internet, and the traffic police can issue instructions remotely for single-point regulation. Level L3 is based on L2, and can perceive digital information such as the queue length and speed at the intersection through radar, cameras, geomagnetism and other equipment installed at the intersection, as well as big data on the Internet. Level L4 can analyze and model the data uploaded at the intersection to form a dynamic, data-guided closed-loop control. Level L5 is based on L4 to realize intelligent coordination of multiple intersections, such as the construction of "digital intelligence green wave belt". Level L6 is to achieve intelligent road management and control, that is, based on data modeling and analysis of regional road characteristics, business districts, schools, etc., it can achieve fine coordinated control of multiple intersections and comprehensively improve regional road functions.

The development process and scale of cities in our country vary greatly, and the investment progress of transportation infrastructure varies widely. Even in some relatively developed cities in the south, a large number of signal lights in the city may still be single-point level and have not been networked. Through the "Smart Transportation 6L" grading concept, the daily interaction can be based on the same language and measurement system with local traffic control departments to help cities find the specific coordinates of different intersections and road sections, and combine the urban transportation construction plan and budget of the year to communicate the upgrade plan of different intersections and road sections, such as upgrading from L1 to L2, or directly skipping to L3. At the same time, based on the agreed upgrade path, the daily interaction can complete the intelligent upgrade of urban transportation facilities at designated intersections and road sections within a certain period of time as agreed, and cooperate with cities to flexibly arrange the upgrade progress. This can greatly reduce the pressure on fiscal expenditure in each year, making the intelligent upgrade of urban transportation visible, controllable, and low-cost. It is expected that the daily interactive "digital intelligence green wave" products will initially be centered on the Yangtze River Delta and then rolled out nationwide.

03 Daily Interaction empowers domestic traffic intelligence with data intelligence core capabilities

Love Analysis: What are the plans for daily interaction in the future in terms of digitalization and intelligent upgrading in the field of transportation?

Fang Yi: In the field of transportation, we mainly have the following two aspects of planning:

In terms of urban transportation, as mentioned earlier, daily interaction will use big data in a very convenient way to achieve initial intelligence of urban transportation. The current is the "smart green wave" solution, and in the future, daily interaction will also use Wi-Fi sensing systems or other new road condition sensing systems in a more refined way, coupled with big data to close the loop, greatly reducing the construction cost of intelligent urban transportation.

In terms of high-speed transportation, Daily Interactive is currently cooperating deeply with Zhejiang Gaoxin Technology joint stock company, a subsidiary of Zhejiang Jiaotong Investment, to help it further deepen its expressway informatization business with DiOS data intelligent operating system; at the same time, Daily Interactive also uses its own technical capabilities to create an early warning system for abnormal situations on expressways, and actively participates in the management of abnormal situations such as highway throwing. Specifically, we use the high-speed "gantry" ETC data to calculate the instantaneous speed of each vehicle entering and leaving and the interval speed between the two gantries, and according to the speed and traffic flow changes between the gantries, combined with expressway cameras, quickly find problems on specific sections of the expressway and give timely warnings to reduce the risk of expressway accidents. At present, the early warning system for abnormal conditions on expressways has been able to detect abnormal sections in about one and a half to two minutes, and inform the expressway traffic police two to ten minutes before the accident so that they can arrive at the abnormal section in advance and quickly for processing. In the future, the daily interaction will further dig into the management scene of high-speed traffic, and continue to work hard to improve the informatization of expressways and reduce the accident rate of expressways.

Love Analysis: What other perspectives do you want to share on road network digitalization, urban transportation governance, and other aspects?

Fang Yi: Now there is a new trend in traffic governance to apply radar and video, but the cost and edge computing cost of this solution are relatively high. In recent years, our domestic computing resources have been greatly improved, but the computing power is ultimately limited, and the rational use of computing power resources has become the key to reducing costs and increasing efficiency. I think that many vehicles, especially new energy vehicles, are constantly emitting various wireless signals such as Bluetooth and Wi-Fi. If traffic management departments build wireless signals to build sensing devices above the ground rather than underground to manage traffic, the difficulty and cost will be much lower, and it will become a new paradigm.

"Digital Intelligence Green Wave" is the result of daily interaction and innovation for people’s livelihood needs. With the general trend of accelerating the construction of a transportation power, a network power, and digital, we are on the road of data intelligence at the right time, hoping to drive more social changes with data intelligence in the future.

Disclaimer: The market is risky, so choose carefully! This article is for reference only and is not a basis for buying or selling.

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In the past, domestic cars have always given people the impression that they are not good at technology and can only be configured purely. With the efforts of generations of Chinese auto craftsmen, not only has there been great progress in quality and cost performance, but also progress has been made in all aspects. Today, I will arrange it for you by the way. Here is a good introduction to it.

First of all, from the appearance point of view, the front of the Lynk & Co 07 adopts a very simple design, which looks very simple. With the sharp headlights, the refinement of the whole car has been greatly improved. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side, the body size of the car is 4827MM*1900MM*1480MM, the car adopts fashionable and dynamic lines, the side circumference looks very full, with large-sized thick-walled tires, the shape is quite young and fashionable. Looking back, the rear looks relatively young and personalized, and the taillights give a very hard-edged feeling. The overall shape is still very durable.

When you come into the car, the interior looks very atmospheric and rich in functions. The steering wheel of the car is very in line with the interior style. It is equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, steering wheel heating, etc., which gives a good grip experience. From the central control point of view, the center console design is reasonable, making the interior design quite layered, in line with the aesthetic standards of most consumers. The dashboard and seats are also eye-catching, and the car is equipped with a clean dashboard, which looks very tough. The car has leather seats, which are wide and thick, further improving the comfort of the driver and occupant.

The Lynk & Co 07 has good trunk space and can also expand storage space by reclining the rear seats, which is sufficient for daily use. In addition, the car is equipped with fatigue reminders, anti-lock brakes (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbags, passenger seat airbags, side aircurtains, front side airbags, and other safety features.

I wonder if you are excited about the car introduced today? If you are also interested, you might as well take a test drive, which will definitely bring you a different feeling.

From technology integration to business integration, taxi network integration will usher in a critical year of sustainable development. On April 25, the Taxi New and Old Business Integration Development Seminar was held in Chongqing, attended by more than 100 taxi companies and network integration platform representatives from all over the country.

At the seminar, Autonavi released the "Good Rental 3.0" mobile network integration solution, which injected market-oriented vitality into mobile network integration and promoted the sustainable development of mobile network integration through price adjustment capabilities adapted to supply and demand, win-win business models and technology-driven service guarantees.

Wang Guixin, president of Autonavi Taxi, said that technology is the booster, marketization is the power source, and ecological win-win is the ultimate goal of the new business. As a participant in the integration of the network, Autonavi hopes to help introduce and enhance more market-oriented elements to help the cruise taxi industry rejuvenate.

　　It has become a "national weapon" and has global service capabilities within four years

　　On June 12, 2016, the 23rd Beidou navigation satellite was successfully launched. Today, the Beidou navigation system’s services cover one-third of the world’s land, benefiting 4 billion population in the Asia-Pacific region, and its accuracy is comparable to GPS. Xie Jun, chief designer of the Beidou navigation satellite system, said in an interview with reporters that the Beidou satellite navigation system has endless potential, and as the Beidou system has global service capabilities in 2020, it will play a greater role in development and application. "Beidou is China’s Beidou, and it is the world’s Beidou." To some extent, it can be said that the Beidou system is the most competitive representative of China in the world’s scientific and technological competition. It is also the brand spokesperson of "Made in China".

　　Wen, Guangzhou Daily reporter Xiao Huanhuan

　　Serving the world in 2020

　　Reporter: What is the principle of Beidou navigation?

　　Xie Jun: Anyone familiar with GPS knows that satellite navigation actually determines the position information of the satellite by measuring the distance between the satellite and the ground station and determining the clock relationship between them. After knowing the position and time information of the satellite, the ground user can calculate his position after receiving the navigation signals of four satellites at the same time. This is the principle of satellite navigation and positioning.

　　Reporter: After the successful launch of the eighth satellite, it was possible to navigate and locate. Why did so many satellites launch later?

　　Xie Jun: In terms of navigation satellite constellation design, four factors are mainly considered: coverage, availability, integrity, and continuity. After the eighth Beidou navigation satellite is put into orbit, in principle, it can provide continuous and stable service capabilities to the regional area 24 hours a day. However, in order to improve the stability of the entire constellation, it is necessary to add some satellites, so that users can receive more satellite signals at the same time, and can more easily calculate their own positions. In addition, increasing the number of satellites can also improve the accuracy of navigation and positioning for end users.

　　Reporter: What factors does the positioning accuracy of a navigation system depend on?

　　Xie Jun: Positioning accuracy is the most important indicator in a navigation system. Positioning accuracy is closely related to navigation satellites, ground operation control, and user end points. Technically, there are measurement errors and clock errors in these parts, as well as ephemeris errors, atmospheric and ionospheric influences, which are all important factors affecting positioning accuracy. If these errors are corrected well, the positioning accuracy of the user machine will be high. Of course, there may be interference in the working environment of the user machine, which will also affect the positioning accuracy. There is also the geometric configuration of the satellite constellation. Good configuration is also very important to improve positioning accuracy.

　　Reporter: How is our Beidou navigation system "three steps" strategy progressing now?

　　Xie Jun: The overall idea of the design of the Beidou navigation system is to put the region first and then the world. Adopt a "three-step" development strategy. The first step is to establish a Beidou satellite dual-satellite positioning test system to form a regional active positioning and navigation service capability; the second step is to complete the launch of more than ten satellites in three orbits, build a regional navigation system, form a regional passive service capability, and provide positioning, navigation, timing, and short message communication services to the Asia-Pacific region; the third step is to build a Beidou global satellite navigation system composed of 5 geostationary orbit satellites and 30 non-geostationary orbit satellites, forming a global passive positioning service capability.

　　In 2012, the Beidou satellite regional navigation system ushered in a 5-star intensive launch period from the eleventh to the fifteenth. Among them, the twelfth and thirteenth satellites and the fourteenth and fifteenth satellites were all launched with one arrow and two satellites. On October 25, 2012, the sixteenth Beidou navigation satellite was successfully launched, and the Beidou satellite regional navigation system completed all satellite launch tasks. So far, the space segment of the Beidou satellite regional navigation system consists of a constellation of 14 satellites distributed in different orbits, namely 5 geostationary orbit satellites, 5 tilted geostationary orbit satellites and 4 medium orbit satellites. China has fully completed the construction of the regional navigation system, forming a service capability covering most of the Asia-Pacific region.

　　At present, the first two steps have been achieved, and China has become the fourth country in the world to have an independent satellite navigation and positioning system. China’s latest two Beidou navigation satellites have made a major breakthrough compared with the previous Beidou satellites. The localization rate of components has increased to 98%, and its key components such as "heart", "brain" and "iron bone" are all domestically produced. By 2020, 35 satellites will be launched and networked to provide services to global users. Beidou navigation accuracy is comparable to GPS. Reporter: You also mentioned before that our Beidou navigation system provides both active and passive positioning. This is one of our characteristics?

　　Xie Jun: The service provided by GPS now is called passive positioning. It means that users can receive satellite signals for free without sending any signals to achieve their own location. The Beidou system provides two services. One is the same as GPS, allowing users to directly receive satellite signals for free in the area to achieve positioning. The other is active positioning, where users can report their location to other networks or command and control centers, and finally achieve positioning. Active positioning is widely used in dispatching systems and command systems. It can achieve rapid ground positioning, and the command and dispatch of related application industries will become easier. For example, just like the dispatching room of a bus, we can immediately know your location, and we can calculate how long you have been there in the past. This kind of active positioning is a feature of Beidou, and from the perspective of the development trend of satellite navigation, it is also something we should adhere to. One of the goals of the Beidou navigation system is to build active navigation and positioning and short message functions in 2020. This is a function that is not currently available in GPS. The short message function is that the satellite positioning end point and the Beidou satellite or the Beidou ground service station can directly transmit information in two directions through satellite signals, and GPS can only be transmitted in one direction. Compared with the first-generation binary satellite system, the Beidou satellite navigation system has begun to show more characteristics and advantages.

　　Reporter: Why do we have more Beidou navigation system satellites than GPS?

　　Xie Jun: Compared to the 24 satellites owned by the US GPS system, the Beidou satellite navigation system has 11 more satellites. Because it consists of three parts: the space segment, the ground segment, and the user segment. The space segment includes 5 geostationary orbit satellites and 30 non-geostationary orbit satellites. The ground segment includes several ground stations such as the main control station, the injection station, and the monitoring station. The user segment includes the Beidou user end point and the end point compatible with other satellite navigation systems. We have more satellites than GPS because the constellation design of the two systems is different.

　　Beidou belongs to China and the world

　　Reporter: How far is Beidou navigation compared to GPS in the United States?

　　Xie Jun: In the field of satellite navigation, the United States is indeed one step ahead. Its GPS should have provided services in 1994. When our country officially launched the construction of the Beidou navigation system in 1994, it was almost 20 years later than the GPS navigation system. This is a huge pressure for us and a driving force. We only entered a fast lane in 2000. In 2004, we only had one channel for active positioning, so the number of users was very limited. Relative to the number of unrestricted GPS users, it is incomparable to them, and it may not even be one ten thousandth of them. By the end of 2012, we could basically cover most of the Asia-Pacific region, and we achieved this active and passive service in China and surrounding areas. We are still in a period of rapid development. Nowadays, in China or the surrounding areas of China, we are on par with GPS.

　　In terms of application, it should be said that it is not as good as GPS, but in terms of accuracy, it is already comparable to GPS. With our supporting ground augmentation system, it should be said that the accuracy is now meter-level, and some companies in individual industries have achieved a level better than meter-level. Of course, users who are willing to use Beidou can use Beidou, and who are willing to use GPS can use GPS. I believe that due to some characteristics of Beidou, there will be more and more users of Beidou in the end. Beidou is China’s Beidou and the world’s Beidou. Don’t worry about the elderly walking with Beidou.

　　The Beidou navigation system is closely related to the lives of ordinary people. The concepts of "vehicle to everything", "wearable devices" and "Internet of Things" that are currently hot in the market are all inseparable from Beidou. Taking "wearable devices" as an example, domestic companies have launched products related to the Internet of Things and wireless communication technology based on the Beidou satellite positioning system. End point provides the elderly with applications such as one-click calls, one-click emergency help, voice reminders, and wireless collection of medical data such as blood pressure and ECG. After the elderly bring the end point products, they will be connected to the intelligent service platform, and their families can keep abreast of the elderly’s location and physical condition at any time. They can also set up protective circles and voice reminders to contact healthcare workers.

　　In addition, Beidou has also played a role in self-driving tours, adventure tours and other tourism fields. For mountaineering enthusiasts, Beidou positioning services can ensure that they can be rescued at any time after an accident.

　　Reporter: Now the United States has GPS, Russia has its own satellite navigation system, and Europe has its own system. Is it necessary to have so many navigation systems?

　　Xie Jun: In fact, experts in the United States have also talked about this issue before. They said, do the world really need four major systems or several major systems? Each system requires more than 20 satellites to form its own independent network, so the four major systems will definitely be hundreds of navigation satellites in the future. Is there such a need? But later we found that in fact, countries have their own special requirements, but the ultimate benefit is the user. He can choose Beidou or GPS, which is very convenient and accurate. With a compatible foundation, users have more choices and more services.

　　Reporter: Is it safer to use our own system?

　　Xie Jun: We know that any system design, including the current network, has backdoors. You can use other people’s system backdoor keys to master in the hands of others. My own system should be said to be very reassuring. Before 2010, we still had to rely on foreign imports for some key components, such as some computer processing chips, some memory, and large-scale integrated circuits. But after that, some of the large components on the Beidou satellite were all developed by ourselves, such as atomic clocks, high-power amplifiers, and some precision measurement components, all of which were developed by our country’s enterprises.

　　Reporter: What are the advantages of the Beidou system compared to GPS?

　　Xie Jun: The first is compatibility and interoperability. This will bring many benefits to users, because users can receive more navigation satellite information at the same time, and it is more convenient to calculate their own position, speed, and time, and the accuracy is also higher. After the Beidou system is compatible with other systems, you can use Beidou when the Beidou signal is strong, and use GPS to help you correct it and help improve the accuracy of navigation services. As early as a few years ago, many companies have begun to try to manufacture receivers that can receive Beidou, GPS, and GLONASS systems. After the world’s four major satellite navigation systems reached a compatibility and interoperability agreement, the compatibility between systems is completely no problem.

　　Secondly, one of the goals of the Beidou navigation system is to build active navigation and positioning and short message functions in 2020. This is currently a function that Glonass and GPS do not have.

　　Reporter: What is the application prospect of the Beidou navigation system?

　　Xie Jun: Since the official provision of regional services on December 27, 2012, the Beidou Navigation Regional System has been operating continuously, stably and reliably, and its services cover one-third of the world’s land, benefiting 4 billion population in the Asia-Pacific region, reflecting China’s responsibility and status.

　　The implementation of the Beidou project has led to the development of satellite navigation, surveying, electronics, components and other technologies in our country. It has been widely used in the fields of transportation, communication, electric power, surveying and mapping, disaster prevention and relief in our country, and has driven industrial transformation and upgrading. Specific to the lives of ordinary people, it can provide continuous, stable and reliable navigation and positioning services for the surrounding areas of our country. We have many systems and many users, and it has unique functions in the field of transportation, geodetic surveying and mapping, and emergency disaster relief command and dispatch in agriculture and fisheries.

　　For example, everyone’s car is equipped with a standard car navigation system, which is an example of the application of satellite navigation systems. At the same time, there are some watches that indicate leisure travel, and some indicators are also realized by using our satellite navigation system. In the future, we will also build a navigation system that serves the world. It can be said that the Beidou satellite navigation system has strong strength and endless potential.

1905 movie network news　On July 29, a rare live broadcast on social platforms was held with the theme of commemorating the 40th anniversary of his debut. Andy Lau commented on his 40 years of debut: "40 years, celebrate, of course celebrate. But instead of celebrating a person’s 40 years of fame, it is celebrating a person’s 40 years of serious work."

On the same day, Andy Lau sang a new song "Accompanying to the End" specially written for fans. The lyrics of the lyrics "I never thought that anyone would meet me like this, and then I have no bottom line in my life. Accompanying to the end" contains a deep gratitude to the fans. With the song, Andy expressed his gratitude to the fans who have been with him for many years. Without the support of fans, he could not have come to this day. In addition to giving feedback to fans, Andy is very grateful to his comrades-in-arms who have worked with him during this period, including friends in front and behind the stage, musical partners and his good colleagues. Without everyone’s efforts, there would be no Andy Lau today. Andy promises to continue to fight side by side with everyone "Accompanying to the end" in the days to come, just like the lyrics.

During the live broadcast, Andy Lau also turned off the platform’s tipping function. When the audience sent a bullet comment asking for a gift for him, Andy said, "Look at me a few more times." The host next to him also helped to explain that he turned off the gift-giving to make everyone more attentive. This warm-hearted move immediately triggered a heated discussion on the Internet and received numerous praise.

The netizens also sent blessings to the idol Andy Lau for the first time, calling it a "well-deserved idol benchmark": "No matter how many years have passed, Andy will always be a superstar in his heart!" "It is not without reason that he can be popular for 40 years. Whether it is popularity or character, Andy is unmatched." "The live broadcast lasted nearly 3 hours, the cumulative number of viewers 100 million, and the likes 962 million, but there is no gift for a penny. Who else?"

By the end of 2022, NIO had a total of 26,763 employees. On November 3, NIO Chairperson and CEO Li Bin said in a letter to all NIO employees that about 10% of positions would be reduced, meaning that about 2,700 people would be laid off.

On August 29, 2023, NIO announced the second quarter financial report. The financial report shows that the revenue decreased by 14.8% year-on-year to 8.7717 billion yuan, the gross profit decreased by 93.5% year-on-year to 87 million yuan, the net loss 6.0558 billion yuan increased by 119.6% year-on-year, and the adjusted net loss was 5.4457 billion yuan, an increase of 140.2% year-on-year. (Normally, NIO will release the third quarter financial report of 2023 around November 9, but as of the date of publication, it has not been seen for a long time, and the estimated data is not optimistic.)

As of October this year, NIO’s total sales were 126,067 vehicles, ahead of XPeng Motors’ 101,445 vehicles, but far below Li Auto’s 284,647 vehicles.

The level of sales is the bedrock of a car company’s economy, and a series of data suggest that NIO’s life in 2023 will indeed be difficult.

Although NIO’s sales and profits are average, it is also quietly doing big things.

As of November 1, NIO has built 2,079 power stations and 19,579 charging piles around the world, including more than 2,000 power stations in China and more than 600 high-speed stations. At the same time, NIO’s overseas and domestic stores are also increasing, with 25 new stores added in October.

The layout of NIO’s charging and swapping network and stores has undoubtedly improved the car experience of NIO owners and expanded the influence of NIO, but many people believe that the construction and operation costs of NIO swapping stations are too high, and the global rollout takes up a lot of money.

If the cost of a power station 3 million (including land, personnel, battery loss, etc.), the NIO 2000 power stations need at least 6 billion to support. More importantly, NIO power stations only serve NIO owners, and NIO promises to owners that there will be free power changes every year, so the profitability of NIO power stations is about equal to none compared with 6 billion.

In addition, with the rapid development of overcharging technology and battery technology, the charging time has been greatly shortened, the battery life of pure electric vehicles has also been greatly improved, and the advantage of fast power station replacement has been gradually weakened.

Writing here, the author wants to apologize for the NIO power station replacement.

The author has personally experienced the second and third generation of NIO power station, and the average power change time is only 3-5 minutes. No matter how fast the overcharge speed is, it is impossible for them to fully charge a 75KW/h and 100KW/h battery within 3 minutes at this stage, and the charging time will even be extended due to the instability of the charging pile voltage. If there is no revolutionary breakthrough in power battery technology, the charging speed of the power station cannot be shaken.

The power station takes up most of NIO’s resources, but it also brings a lot of convenience to users, and at this stage, the power station and the overcharge complement each other, and it is far from the day when the winner will be decided.

NIO’s predicament today is mainly caused by high prices and low sales.

At present, NIO’s product system has covered many aspects such as cars, SUVs, coupe SUVs, station wagons, etc. It is the car company with the most models and the widest layout among the three car companies of "Wei Xiaoli". Friends who are familiar with NIO know that the price of its models is generally high. If it were not for the price reduction of NIO ES6 and NIO ET5 and ET5T, NIO’s cars would not be lower than 300,000 at all, especially NIO ES8 high-end models. Correction is approaching 600,000.

The advantage of many models and high prices is that it has cut into a more subdivided market, stabilized NIO’s high-end brand perception, but also entered the sphere of influence of traditional luxury brands and emerging brands such as Tesla.

NIO ET5 and ET5T priced at 29.8-356,000 yuan have no advantage over Tesla Model 3 and BMW 3 Series in price, and belong to the level of half a catty to eight taels in control and comfort. The biggest advantage is that ET5T has design advantages in order to stabilize the monthly average of 5000 vehicles (ET5 and ET5T), which can be compared with BMW 3 Series and Tesla Model 3 with an average of 1-20,000 units.

In fact, NIO has tasted the sweetness brought by the price reduction, in June NIO all models down 30,000 yuan, although the cancellation of free power exchange and other parts of the rights and interests, but NIO new ES6, ET5T, ET5, ES8 and other models sales or a significant increase, its July sales is the first time in the year to break through the 20,000, especially the new ES6 of 11118 vehicles, become the absolute main force of NIO.

At this stage, many car companies are deliberately setting the price of new cars for sales, such as Zhiji LS6, Xiaopeng G6, Xiaopeng G9, etc., and the effect is quite positive. Xiaopeng G6’s October sales are 8,741 units, Xiaopeng G9 is listed for 15 days, and Zhiji LS6 is 28,000 units.

Now NIO really don’t have to hold it for high-end brand perception. It is the most practical to cancel part of the rights and interests to give consumers real money discounts in order to sell sales. What about the future of NIO? Layoffs and losses are just a small episode in its growth process. Even if Li Jiebin picks it up, with the scale of NIO charging stations and stores, as well as the annual sales of 150,000 vehicles, capital and major car companies will not give up easily. (Text/Youshi Auto, forward)

Note: The pictures are from the Internet, and the rights belong to the original author. Thank you together! This article only represents the author’s personal opinion and does not represent the position of Youshi Auto.

"Modern Logistics City, as a complex with thousands of business scenes, itself has huge data value and connectivity." In the Linyi coverage, the chairperson of Deepin Mathematics Group Quanchuanxiao described the overall ecology of Linyi Mall.

With the rapid development of digital technology, "digitalization" and "intelligence" have gradually penetrated into all walks of life. Under this opportunity, in order to adapt to this rapidly changing environment, enterprises should also continue to innovate, optimize their operation models, and improve service quality. Linyi Mall, as the core area of the business and logistics industry, is also an integral part of Linyi’s economy. Through the effective collection and application of massive data such as its small commodity city, furniture city, and logistics city, it will become a breakthrough point for Linyi Mall to move towards the modern logistics industry.

At this stage, the implementation of the first good strategy of trade and logistics, and the acceleration of the construction of "four malls" of digital mall, international mall, green mall and chain mall, the construction of Linyi modern logistics city bears the new transformation and upgrading of trade and logistics. To meet new opportunities and challenges, and to create new advantages of trade and logistics, the construction of modern logistics city is even more duty-bound.

Big DataSupport the new business model of the mall

Quan Chuanxiao, chairperson of Deepin Digital Technology Group, continued to emphasize in an interview with Linyi News that "we need to continuously tap the potential of these [mall enterprises] data to provide better digital transformation and innovation services for enterprises in the mall." Linyi, as the largest market cluster and commodity distribution center in the north of China, has also been known as the "famous business city" and "logistics capital".

Among them, the healthy development of thousands of small and medium-sized enterprises in the mall also continues to affect the four beams and eight pillars of Linyi’s economy. Therefore, how to promote the sustainable development of major core enterprises and mall merchants, and make the industrial chain and supply chain in the mall more resilient and faster has become an urgent issue for the entire mall.

As a local enterprise in Linyi and a leading digital technology enterprise in the domestic service bill market, Deepin Digital Group’s digital technology strength and its natural affinity between its "bill" business and enterprises have become a natural advantage to help small and medium-sized enterprises in the mall with digital transformation.

It is understood that promoting the integrated development of the digital economy and the real economy, grasping the direction of digitalization, networking, and intelligence, promoting the digitalization of manufacturing, service industries, agriculture, and other industries, and using new Internet technologies to carry out all-round and full-chain transformation of traditional industries have been the focus of Deepin Digital for a long time. For many merchants in the mall, Deepin Digital Group can use big data and artificial intelligence and other technologies to help merchants connect upstream and downstream, and use legal massive data for modeling and analysis, and then by mining the information of consumer behavior and market demand behind the data, so as to provide more accurate marketing strategies and decision support for small and medium-sized enterprises, so as to better improve the value of the supply chain, and expand business opportunities for enterprises and stimulate market vitality.

Digital technology empowers new business models

As a supply chain and digital technology enterprise that has grown up relying on Linyi Mall, Deep Digital Group is also a carrier to improve the modern supply chain system of Linyi Mall. In the digital exhibition hall of Deep Digital Group, there is a digital cloud map of the enterprise network that can be demonstrated on the spot. Every time an enterprise node is clicked on, the map can easily and quickly find the upstream and downstream supply chain relationships of the enterprise, and achieve accurate docking of supply and marketing needs, so that enterprises can implement digital supply chain management, achieve transparency and real-time monitoring of procurement, production, sales and other links, and improve the efficiency of full-link work.

Quan Chuanxiao Zaizhong, chairperson of Deepin Digital Group, said, "In the later stage, we will also give full play to our technological advantages and advantages to continuously improve the construction of the mall database, and build the mall’s characteristic index system and application mechanism." It is understood that in order to further promote the healthy development of the mall with digital technology, Deepin Digital Group also provides supply chain management cooperation for logistics enterprises in Linyi Mall. By building intelligent logistics infrastructure and Internet-based logistics information, it realizes online and intelligent logistics services, so as to provide its enterprises with more convenient and efficient logistics services, while reducing logistics costs and improving service quality.

As Chairperson Quan Chuanxiao said in the introduction, "The relevant measures of the group are designed to provide accurate industry operation status data support for enterprises in the mall, so as to solve the problems of information asymmetry in the upstream and downstream of the supply chain, and further promote information sharing and cooperation among enterprises in the mall. Let Linyi Mall continue to remain competitive in the competition of new formats and new models." In the future, under the leadership of Chairperson Quan Chuanxiao, the group will pay attention to its own development, and will also actively participate in the construction of commercial logistics, continue to provide digital services for small and medium-sized enterprises, and "chain" new development momentum.

Disclaimer: The market is risky, so choose carefully! This article is for reference only and is not a basis for buying or selling.

Article Complaint Hotline: 182 3641 3660 Complaint Email: 7983347 16@qq.com

　　The 19th China International Forum on Automobile Industry Development (TEDA) (hereinafter referred to as TEDA Automobile Forum) was held in Tianjin Binhai New Area from September 1 to 3, 2023. As a VIP car for TEDA Auto Forum — — Weiran Viloran shoulders the important mission of escorting this grand event. With its excellent strength, it brought first-class driving experience to the participants and successfully completed the VIP designated reception task during the meeting.

　　Weiran 2024 built the flagship luxury cockpit with "really comfortable three rows of space", adding 80mm space for the third row, which is called a free "upgrade". At the same time, with German high-quality driving and German seiko quality, we can enjoy the "driving" and "riding" double-flagship car with space, safety and comfort, and welcome the distinguished delivery room.

　　Wei Ran’s 2024 model comprehensively considers the three major indicators of riding space, riding somatosensory and riding safety. The whole system is equipped with a gold power combination of 2.0T+7DSG, and with a solid chassis of German, which not only has flexible handling, but also can achieve smooth driving in complex road conditions, without swaying or drifting, and riding without carsickness. In addition, Weiran’s 2024 executive-level two-row concierge chair is ergonomically designed, which integrates the functions of electric adjustment, active ventilation, heating and massage. The leg rest can be adjusted to a flat posture, and the mobile physiotherapy room can be opened with one button.

　　Weiran 2024 integrates high-end intelligence, and IQ.Drive intelligent driving butler can realize L2-level driving assistance, which can be easily controlled in many road conditions. Smart Car Link System 3.2+ is equipped with Carplay and CarLife, and is equipped with Huawei HiCar mapping system, which supports one-click screen projection of Huawei mobile phones and enjoys rich and vivid in-car entertainment functions during travel. Weiran’s front and rear doors and windows are equipped with 4.96mm VSG double-layer silent glass, and with more than 60 silent designs, it is really quiet all the way.

　　While bringing practicality, comfort and entertainment, Weiran has built a "safety fortress" with the quality of German Seiko. The whole car has 9 airbags, all of which are equipped with driver’s knee airbags to protect the safety of the driver’s seat. The second and third rows are equipped with child seat fixing devices, which can always protect the baby’s safety and protect the whole family’s travel with flagship strength.

　　Since TEDA Auto Forum 2020, Weiran has served as a VIP car for the grand event for three consecutive years, and this year is the fourth year. TEDA Auto Forum is committed to building a high-end think tank platform in the industry, where many outstanding auto brands compete for industry glory. SAIC Volkswagen Weiran Viloran has been recognized by the organizers of this event. In the future, the two parties will continue to work together, innovate together, take consumer demand as the guide and value creation as the core, continue to expand brand value and influence, and continue to contribute to the sustainable and high-quality development of China’s automobile industry. (Photo: provided by Weiran Viloran)

HEYTEA denies listing in Hong Kong next year

On August 3, HEYTEA was rumored to be listed in Hong Kong in 2022, with a target valuation of 150 billion Hong Kong dollars (about 124.782 billion yuan), double the valuation after the latest round of strategic financing. In this regard, HEYTEA said that the news is not true and there are no listing plans at present.

Chayan Yuese invests in Changsha local tea brand Guoya

On July 30, Chayan Yuese invested in Changsha’s local tea brand Guoya. Guoya was established in Changsha in 2013, focusing on fruit tea products. The price of Guoya is between 20-30 yuan, which is higher than the price of Chayan Yuese 15-20 yuan, forming a differentiation.

Xiabu Xiabu expects to close 200 stores throughout the year

On July 30, Xiabu Xiabu released an announcement showing that as of June 30 this year, the revenue of the same period is expected to increase by 59% compared with last year’s 1.92 billion yuan; the loss of the same period is expected to narrow significantly compared with last year’s 255 million yuan, between 40 million yuan and 60 million yuan. The announcement shows that Xiabu Xiabu’s net loss narrowed significantly in the first half of 2021, but still failed to achieve profitability. The main reasons for the loss include the impairment loss of assets of about 120 million yuan. At the same time, the company expects to close about 200 loss-making stores of Xiabu Xiabu brand throughout the year.

China Resources Vanguard withdraws from Hainan

Recently, China Resources Vanguard’s famous stores in Haikou posted a closure announcement. Due to regional layout adjustments, the stores will be closed from August 1. This is also the only hypermarket store of China Resources Vanguard in Hainan. China Resources Vanguard said in the closing announcement that it will bring an upgraded shopping experience to consumers in Haikou in the future with high-end formats.

Li Ning Sports Center opened in Qingdao

On July 31, the Ado Li Ning Sports Center officially opened in Qingdao Sunac Ado Town. The center has a comprehensive venue of more than 700 square meters, which can provide competition venues that meet the requirements of international competition levels. In addition, the sports center is also equipped with a gym and a yoga studio. In the follow-up operation, the sports center will build itself into a high-standard national fitness, event hosting, sports and entertainment, sports training and other community sports centers with Li Ning’s resource advantages.

Nayuki responds to food hygiene issues

On August 2, the media reported that Nayuki’s Beijing Xidan Joy City store and Chang’an shopping mall store had problems such as "cockroaches on the ground", "black mangoes", and "wrong production labels." On the morning of August 3, Nayuki’s official Weibo responded: The company’s management attaches great importance to it, and immediately established a special project working group to carry out a thorough investigation and rectification of the stores involved overnight. The two stores involved will suspend business today, and the Market Supervision and Administration Bureau will be invited to visit the store for inspection, and the inspection results will be announced as soon as possible. On the evening of August 3, Nayuki released Weibo saying that after on-site inspections by government regulatory departments in many places, the random inspection results of 186 stores inspected by Nayuki nationwide were in compliance. On August 4, Nayuki announced that the directors believe that the coverage of the matter will not have any material adverse impact on the operation and financial condition of the group.

Fitness Mirror Fiture will open up the European and American markets

On August 3, according to the South China Morning Post, Chinese fitness mirror brand Fiture plans to expand into the European and American markets, and will compete with Peloton, lululemon’s Mirror, and Germany’s VAHA in the global market. Fiture was founded in 2019 and is headquartered in Chengdu. In the past two years, Fiture has accumulated $400 million in financing from investors including Tencent, Sequoia Capital and private investment firm C Ventures.

Lawson will open a new type of store in China

On August 2, according to the Nikkei Chinese website, a new type of Internet of Things store created by Japan’s Lawson and Panasonic will open in China. After consumers place an order and pay through a mobile app, the clerk will prepare the goods and put them in an insulated locker for safekeeping. Lawson plans to trial the new store in Dalian, and if it works well, it will be rolled out to other regions.

Yonghui enters the simple dish track

On August 3, Yonghui launched its own brand "Hui Ma Daojia" to enter the simple dish track. The first batch of more than 10 products was launched in Jiangsu, Zhejiang and Shanghai. The products are quick-frozen and cooked products, which only need to be heated on high heat for 2 minutes in microwave or 8 minutes in hot water. "Hui Ma Daojia" is based on the concept of "on time meal, delicious instant enjoyment", combined with regional dietary preferences and business characteristics, through customized Product Research & Development, intelligent cold chain warehouse distribution, personalized user service and other links, to achieve full-link control of products, to create high-quality and cost-effective Kuaishou main dishes.

Pepsi sells Tropicana and other juice brands

On August 3, PepsiCo announced that it would sell Tropicana, Naked and other juice brands to French Private Equity firm PAI Partners for about $3.30 billion. The deal is expected to close in late 2021 or early 2022. According to the transaction announced so far, the above-mentioned changes in PepsiCo’s juice business do not involve the Chinese market. Tingyi in the Chinese market still owns the distribution and production rights of non-carbonated beverage businesses such as Tropicana.

Magnum responds to whether to replace milk fat with non-dairy fat

On July 30, some netizens questioned that Magnum has a double-standard behavior. The materials used at home and abroad are different. The domestic version replaces milk fat with plant fat, thereby reducing costs. On the evening of August 1, Magnum’s official Weibo posted a response to this matter, saying that the product meets the national standard and responds to sustainable development, and then deleted the response. On August 3, the phone answering staff of Magnum’s official website responded that the Weibo matter is not clear. The crisp layer of ice cream is pure chocolate. As for whether other parts are plant fat, you need to give feedback to the factory and wait for a reply, but it does use coconut oil.

Uniqlo has announced that its first global flagship store in Beijing will open in November

On August 5, Uniqlo announced that its first global flagship store in Beijing will open in November this year. It is located in Sanlitun, a well-known fashion landmark in Beijing, spanning three floors and covering an operating area of more than 2,000 square meters. It is understood that this is the third global flagship store opened by Uniqlo in China after eight years. The first two are located in Shanghai and Shenzhen.

Luckin Coffee achieves overall profitability

On August 5, it was reported that "Luckin Coffee" started to achieve overall profitability in May this year, which means that Luckin Coffee has completed this year’s annual target ahead of schedule. (2021 annual target: by November, more than 60% of self-operated stores will achieve store-level profitability, and plans to achieve overall profitability throughout 2021.) The official does not comment on profit-related information, subject to the financial report.

　Forever 21 returns to China

On August 4, Forever 21 announced its return to the Chinese market on Weibo. The brand headquarters officially authorized Lasonic Limited and its subsidiary Xusheng Electric Appliance (Shenzhen) Co., Ltd. to be fully responsible for the operation of Forever 21 in China. At present, the brand has settled in Vipshop and Pinduoduo, and Tmall flagship stores and large brick and mortar stores in major cities across the country are also being prepared.

The cutting-edge tea brand "One Mind in Vegetables and Trees" launched its first product

On July 29th, the cutting-edge tea brand "Yinian Grass and Wood" launched its first product – the "Shenyou Eight Extremes" limited tea gift box. In 2021, Yinian Grass and Wood was established in Beijing, with the "Yinian Tea Search" WeChat service account as the main position, providing users with a wealth of tea tasting, tea playing and tea learning content.

"Suze" officially announces ambassador Lee Lo Xiu and launches new products

On July 30, the personal care home appliance brand "Suji" officially announced the beauty ambassador Li Luxiu, and at the same time launched the new product of the Suji Qixi Festival – men’s razor. Suji was founded in 2015 and is a Xiaomi ecological chain brand. Suji first entered the market from electric toothbrushes, and then expanded its products to electric razors, hair dryers and other sub-categories, covering bathrooms and focusing on head care scenes, and gradually completed the category layout of personal care home appliances.

Plant Label Launches New Plant Milk Series

On July 30, plant-based nutrition brand Plantag plant label launched a new plant milk series. The new series has three flavors: black sesame seeds, oats, and pistachios. The brand emphasizes that the products in this series are all 0 sucrose, 0 lactose, and 0 cholesterol, and are all made of pure plants and do not contain milk ingredients. At present, this series of products has been put on the shelves of the brand Tmall flagship store.

Luckin Coffee × Zero Launches "Planting Package"

On August 2, Luckin Coffee launched the "Plant Package" in conjunction with Monday Zero, which has now been registered in Luckin stores across the country. The package includes two new products: egg-flavored plant ham sandwich and lime plant ham bagel.

"Fenty Beauty" will launch perfume products

On July 29, Fenty Beauty, a beauty brand founded by Rihanna, announced on its Instagram account that its first fragrance product, Fenty Eau De Parfum, will be officially launched on August 10.

Baby food brand "Deer Blue Blue" launched children’s soy sauce

On August 2, baby food brand "Deer Blue Blue" launched a children’s soy sauce. Founded in Anhui in 2020, Deer Blue Blue is an infant brand incubated internally by three squirrels. It takes children from 6 months to 14 years old as the consumer group and launches three product lines of "6 months + nutritional complementary food", "12 months + baby snacks", and "3 years + children’s snacks".

SK-II partners with JD.com to create an online virtual city

SK-II recently joined hands with "JD.com 2nd Floor Feature Z" to create an online virtual city "SK-II CITY" to bring consumers an immersive e-commerce shopping experience. In "SK-II CITY", in addition to pulling down to the second floor for shopping, you can also interact with JD.com Puppy JOY; in addition, users can watch SK-II’s animated videos in the virtual theater and explore behind-the-scenes stories in the "production backstage".

WonderLab Announces Yuxin Liu as Brand Spokesperson

On August 6, WonderLab, a cutting-edge nutritional meal replacement food brand, announced Liu Yuxin as its brand spokesperson on the official Weibo, and launched a limited "40 billion guardian gift box". In addition to probiotics, the gift box also has a spokesperson’s souvenir book, customized commemorative umbrella, badge and other peripherals.

Xiaohongshu "Don’t go to work on Mondays, eat, drink and play company pays the bill"

On August 2 this year, "Xiaohongshu Day" coincided with a Monday. Xiaohongshu planned an offline activity of "No work on Monday, eat, drink and play company pays the bill", allowing Xiaohongshu employees to go out and experience "life on Xiaohongshu" for a day with pay. Xiaohongshu arranges 250 + lifestyle choices in Xiaohongshu, such as Disney, indoor surfing, art exhibitions, massage, escape room, etc., which are loved by users, and encourages employees to choose according to their interests.

Luhan endorses Boucheron

On August 2, French fine jewelry brand Boucheron announced that Lu Han has become the brand spokesperson and will perform the "Seven Hearts" special short film on the occasion of the Qixi Festival. At the same time, the brand also launched the new Quatre Classique series and Quatre Radiant series pendant necklaces in the Chinese mainland.

MCM Announces Kid Wang Linkai as Brand Spokesperson

On August 3, MCM announced that singer and producer Wang Linkai has become the brand spokesperson, and released the MCM 2021 autumn and winter series and Qixi Festival Valentine’s Day special series advertising campaign shot by the ghost. The series of products have been sold simultaneously in MCM boutiques, official websites and Tmall official flagship stores.

Wanglaoji× ChinaMeteorological News Agency Launches Meteorological Popularization

On July 29, the herbal tea brand Wanglaoji officially announced the cooperation with the China Meteorological News Agency, saying that under the guidance of the China Meteorological Administration’s Publicity and Popularization Center, they will jointly carry out the 2021 "Solar Hero" high temperature care action, while guarding high temperature workers, open a series of interesting meteorological trivia science, bringing a touch of coolness and care to more people running under the hot sun.

Zhong Xuegao launches summer short film featuring virtual idol A Xi

On July 30, Zhong Xuegao, a Chinese ice cream brand, announced that the virtual idol Angie was the "special tasting officer of Zhong Xuegao", and launched a summer short film and a season-limited "apricot milk ice cream" flavored ice cream starring Ah Xi. Founded in 2018, Zhong Xuegao started from the ice cream with tile design, focusing on 0 additions and high-quality ice cream products.

Shanghai’s second K11 officially begins construction

On July 30, the groundbreaking ceremony of the second K11 in Shanghai was successfully held, which also indicates that the second K11 will not be far away. This is the re-entry of New World Group into Shanghai after the first K11 shopping and art center in the mainland entered Shanghai in 2013, and it also further improves the strategic layout of K11 in East China. Huang Shaomei, Director and CEO of New World China, said at the groundbreaking ceremony that New World China will uphold the concept of "City New Heritage" in the future and turn the Huaihai Middle Road plot project into a highly recognizable artistic and cultural landmark.

Ele.me: Many brands have joined the "New Service Partner Program"

On July 30, Ele.me announced that many brands such as Nayuki, Lele Tea, 7 Fen Sweet, Liufu Duck, and Jiujiuya have joined the "New Service Partner Program". Ele.me said that it will continue to increase investment and subsidies in the afternoon tea scene, continue to optimize the consumption experience of takeaway, self-pickup, and reservation, further realize the digital upgrade of joint member operations, and better promote new product promotion and cross-border cooperation on the platform.

Taobao and Tmall reduce merchant service fees

On July 28, Taobao Tmall announced that from 0:00 on August 1, the credit collection service fee for all Taobao and Tmall merchants on the platform will be reduced to 0.6% uniformly, and the debit collection service fee will continue to remain free. This means that when consumers use funds such as debit card Yu’e Bao to spend, the merchant’s service fee will continue to be free, and the cost will be borne by the Taobao Tmall platform. If consumers use funds such as Huabei and credit cards to spend, the merchant’s service fee will be cheaper.

Traceability codes will be attached to the three types of duty-free goods on Hainan outlying islands

From August 1st, three types of duty-free goods in Hainan outlying islands, such as fragrance, wine, and mobile phones, will be sold with traceability codes. At the end of December, traceability codes will be attached to all duty-free goods in outlying islands. The traceability code is the unique identification of duty-free goods, including "Hainan outlying islands duty-free goods traceability code", anti-counterfeiting QR code, Hainan duty-free exclusive logo, and "unpaid tariffs, no reselling" warning. The relevant person in charge said that the purchased duty-free goods in outlying islands are goods for personal use by consumers, and must not enter the domestic market for re-sale, and must not participate in illegal activities such as set (on behalf of) purchase and smuggling. After the implementation of the traceability code management of outlying islands duty-free goods, the regulatory authorities can easily identify the violators and

"Tmall Apparel" unveils new brand support system for the first time

On August 4, at the Tmall Apparel New Product Investment Fair, Tmall Apparel released the new brand support system of the platform for the first time, supporting the growth of new apparel brands from trend insights, reducing operating costs to financial services, supply chain security, logistics services, etc. At the same time, it launched the "Rhinoceros Attractive Force" project in conjunction with Ali’s new manufacturing No. 1 project Rhinoceros Intelligent Manufacturing, which is dedicated to opening up fabric research and development and fast counter-supply chain capabilities for new brands. At the same time, Tmall Apparel launched a large-scale investment promotion.

"Chaotianmen Wharf" announced that it has received nearly 100 million yuan in Pre-A roundsfinancing

On August 5, Chongqing Chaotianmen Catering Holding Group’s new consumer brand "Chaotianmen Wharf" announced that it has received nearly 100 million yuan in Pre-A round of financing. The investors are Gao Rong Capital, Panda Capital, Zhanze Investment, Red Dot China and Honghui Capital. This round of financing will be mainly used to strengthen Product Research & Development and data mid-platform building, and realize the further transformation and monetization of the Chaotianmen brand with the help of diversified online and offline marketing methods. At the same time, the company will officially start business extension to the upstream supply chain to provide consumers with better quality ingredients and more reasonable prices.

"Maverick Casey" completed a round of financing of nearly 100 million yuan

On August 3, the pre-cooking brand "Maverick Casey" completed a round of financing of nearly 100 million yuan. This round of financing was led by GF Shinde, followed by Fuzhou Yuguang, and Yuanzhi Capital served as the exclusive financial advisor. The funds will be mainly used for new product research and development, supply chain upgrade, brand marketing and other purposes. Maverick Casey was established in Quzhou in 2020. The main consumer group is positioned as young families. It provides consumers with steak, pizza, pasta, egg tarts and other western food ingredients. It is a pre-cooking brand with family steak as the core.

Hot pot catering brand "Senior Brother Zhou" completed 100 million yuan A round of financing

On August 2, "Senior Brother Zhou", the head brand of Chongqing hot pot, has completed 100 million yuan A round of financing, which is exclusively invested by Black Ant Capital. "Senior Brother Zhou" is the largest direct-operated hot pot brand in Chongqing, focusing on Chongqing spicy hot pot, double-flavor hot pot and signature big knife waist. As of July 2021, "Senior Brother Zhou" has set up 21 directly-operated stores in Chongqing, Shanghai and Shenzhen.

"Pot King"Received tens of millions of financing

On August 6, it was reported that the rice fast food brand "Pot Zaihuang" (formerly known as: Zaihuang Pot) has recently completed a new round of 10 million-level financing. The investor is Tibet Yuankun, a subsidiary of Century Jinyuan Group. It is reported that this is another round of financing voluntarily added by the old shareholder Tibet Yuankun after the new round of financing at the beginning of the year. Pot Zaihuang was established in 2012 and officially renamed the brand "Zaihuang Pot" to "Pot Zaihuang" in 2021. At present, Pot Zaihuang has more than 50 directly-operated stores across the country and will open to join in the second half of 2020. The current number of franchise stores is about 20. Xue Guowei, founder of Pot Zaihuang, said that the next round of financing of Pot Zaihuang has also been launched, with a target scale of about 100 million

Tide play brand "ToyCity" nearly 100 million yuan A + round of financing

On August 3, the trendy play brand "ToyCity" completed a round of financing of nearly 100 million yuan. This round of financing was led by Ease Capital, followed by Fuji Capital, and Yiren Capital served as the exclusive financial advisor for this round. The financing funds will be used for IP incubation, brand promotion and exposure, team building, and ATS space construction.

"Amiro" receives strategic investment from Tencent

On July 30, Amiro, a pioneering technology beauty care brand, received strategic investment from Tencent. Amiro was established in Shenzhen in 2015 and entered the home beauty instrument track from the subdivision vertical with a small makeup mirror. During the Double Eleven period in 2020, AMIRO’s Tmall sales exceeded 54 million, reaching three times that of the same period in 2020. Makeup mirrors ranked first in the Double 11 category for three consecutive years, with cumulative sales exceeding 1 million units.

Beauty equipment brand mesmooth completed 50 million RMB A round of financing

On July 30, the beauty instrument brand mesmooth announced that it has received 50 million yuan A round of financing, which is exclusively invested by Nut Capital. This round of funds will be used for branding, supply chain integration and marketing promotion. Founded in 2019, mesmooth focuses on multi-functional beauty instrument products with "one machine multi-purpose" as the entry point.

"Le Fan" completes 10 million-level A-round financing

On July 30, Le Fan announced the completion of the 10 million A round of financing, led by Baidu and followed by Dingxiang Capital. This round of funds will be used for brand marketing, marketing activities and Product Research & Development. Founded in 2017, Le Fan was incubated in the massage equipment industry group Aojiahua, focusing on the development of portable and mobile smart health products. Currently, it has launched a series of products for young people’s office, home and travel scenarios.

　Roleplay tabletop game brand "Reasoning Master" received $10 million in Pre-A round of financing

On July 30, the Roleplay tabletop game brand "Reasoning Master" completed a $10 million Pre-A round of financing. The investor is Plum Blossom Venture Capital, and Yuze Capital serves as a financial advisor. This round of financing will be used for the expansion of offline stores, the cultivation of upstream authors, and the incubation of hosts.

One-stop new female content social platform Walsea completes millions of yuan angel round financing

On August 2, the one-stop new female content social platform "Walsea" completed millions of yuan angel round financing, and the investor is Liebao. Li Yanni, founder of Walsea, said that this round of funds will be mainly used for team building and product content polishing, driving user growth through word-of-mouth and refined operations, and providing a more comfortable content social environment for female users.

Plant meat brand "in addition to meat" received tens of millions of angel round financing

On August 5, the plant meat brand "Except Meat" completed tens of millions of yuan in angel round financing. This round of financing was led by Huagai Capital and followed by Taiyu Ankang. The plant meat brand "Except Meat" was established in 2019 and has now launched B-end products such as plant meat dumplings and plant solid egg yolks.

"Jianlu Sugar Water Shop" completes a round of financing of nearly 10 million yuan

On August 4, the new Hong Kong-style sugar water brand "Jianlu Sugar Water Shop" completed a round of financing of nearly 10 million yuan. The investor is Fuda Capital. This round of funds will be mainly used for team building, product upgrading and supply chain construction, driving store user growth through word-of-mouth and refined operations, and providing consumers with more comfortable sugar water consumption space.

"Fabez" received nearly 10 million yuan in seed financing

On August 5, the pet nutrition fresh food brand "Fabez" announced that it has received nearly 10 million yuan in seed round financing, and the investor is Qingyu. This round of financing will be mainly used for marketing, advertising, core team building and new product research and development. Fabez was established in 2015, and its current products include cat and dog fresh food and snack cat strips. Among them, the formula of fresh food includes chicken pumpkin wolfberry, duck kelp prebiotics, deep sea fish series, etc. The product is characterized by pure fresh meat, rich in high protein, and no food inducers.

Baking brand "Hua Muzi" received a million yuan angel round + financing

On August 5, "Hua Muzi" announced that it had received millions of yuan in angel round + financing, which was led by Qiguang Capital and co-invested by Zhonglin Capital. This round of funds will be used for new product research and development, brand promotion and channel development. Hua Muzi was founded in January 2020, focusing on the fast-paced lazy breakfast scene of the younger generation, and launching Chinese-style innovative products for Western-style cakes. The product categories include meat floss toast, cheese Iwaki toast, egg yolk rose flower cake and mung bean cake.

Last week, Huawei invited us to a product briefing on the Ascend P7 to explain in detail almost all the details behind the development of this new flagship. Leaving with a white version of the P7 in my hand, I think this is a very sincere but risky move by Huawei, because on the one hand Huawei has given us a full understanding of the ingenuity behind the product – but at the same time, it will arouse my curiosity to taste the product carefully, which means that no details will be missed in the process.

The hardware information about the P7 will not be repeated, and interested readers can rewind it toTake a look hereAfter a week of use, the outline of this Huawei’s annual flagship has gradually become three-dimensional. In appearance, the P7 still adopts the same design as the P6But unlike the metal back shell of the P6, the P7 this time uses front and rear glass (Corning’s Gorilla III), with a sandwich structure with a full metal frame in the middle. Huawei said that the advantage of using Gorilla III as the back cover material is that it is wear-resistant and has a flatter feel.

The 7-layer coated back cover mentioned in the promotion does have a bonus. If you take a closer look, you will find that the back cover of the P7 is not simply milky white, but has countless fine dots and lines interlaced. Especially when there is external light hitting the fuselage, you will see the unique "ripple pattern" that is unique to the brushed metal shell.

As for its grip, one word, cold. 6.5mm thickness, 124g weight, all-metal frame, the feeling that feeds back to the fingers is light and cold. This kind of finger feels out of place with body temperature as it slides over the glass and metal of the fuselage, giving the fuselage a sense of cheapness. I think even in 2014, all-metal frame can still make an excellent, timeless design.

The newly designed power button has a good texture, but it seems to have a trace of Sony

Compared with the previous generation of P6, the production process of P7 has made a big leap. We will no longer see the SIM card holder and frame with inconsistent paint color. There are no terrible gaps, and there are more delicate spiral texture all-metal power keys. In addition, Huawei revealed that the P7 is assembled using "zero labor". In simple terms, even if the most advanced manufacturing process is used, there will be certain errors between parts. Therefore, during the assembly process, Huawei will find the component group with the highest degree of mutual fit for assembly to ensure that there will be no process problems in the product shell when it leaves the factory. At least this P7 in my hand meets this definition.

In addition to the improvement of the manufacturing process, as mentioned in the previous article, in order to better meet the user’s usage habits, Huawei has absorbed the P6 experience and readjusted the position of the P7 data and headphone interface, so it has specially designed a new miniature antenna for this purpose.

But even so, I still think the P7 has some room for improvement. For example, when Huawei designed a delicate metal frame around the camera of the P7, but the earphone jack less than two centimeters away is a simple and rough opening, this kind of "schizophrenia" in design thinking inevitably makes people feel abrupt. In addition, although it can be seen that the designer specially made a concave design for the speaker on the back of the fuselage, because the speaker is too thin, as long as there is a barrier on the back of the phone, it will greatly affect the external quality.

Regarding the introduction of hardware and performance, there are several fixed links that come and go. Review the configuration:

• Android 4.4.2 + Emotion UI 2.3;
• 4G LTE (Cat 4) with a maximum download speed of 150Mbps.
• 5 inch 1080P full fit high definition LCD (ppi 445);
• 1.8GHz HiSilicon Kirin 910T quad-core processor;
• Mali 450 GPU;
• 2GB RAM + 16GB ROM (supports up to 64GB microSD card expansion);
• 800/13 million pixel front and rear cameras;
• 2500mAh battery.

The system is based on Android 4.4.2 Emotion UI 2.3, which officially claims to have made more than 200 improvements to the previous version. In actual use, the Emotion UI system running on the P7 is stable and smooth. In terms of screen, the P7 finally swept away the haze of the P6, ppi is 445 full high definition 5 inch screen, JDI top panel with full fitting process, even if it did not catch up with the 2K screen trend, but the P7 still provides users with absolutely excellent display effect.

However, for the hardware of the P7, I believe everyone is most concerned about the HiSilicon four-core processor developed by Huawei. The Kirin 910T four-core processor running at 1.8GHz on the P7 is actually designed based on the ARM A9 standard. The rest is equipped with a display core Mali 450 and 2GB random access memory.

If we use quantitative means to measure the performance of P7, AntuTu’s running score is about 25,000 points. It is basically at the level of Snapdragon 600 or MTK octa-core processor this year. As for actual use, the P7 brings excellent experience in system interaction, daily applications, and browsing a web. Consistent with my experience of evaluating many high, medium, and low-configuration mobile phones in the past, in today’s operating system has been greatly improved and hardware performance is excessive, there is no equal sign between excellent user experience and heap hardware.

It should be pointed out that the P7 can occasionally struggle to navigate certain web portals or large 3D games, so when choosing this product, you need to ask yourself what your true performance needs are: this product can meet most of your daily needs, but if you are a serious 3D game enthusiast, there are better options on the market.

However, this still prompts me to think. Since it is a flagship, I think the most conventional way of thinking should be to apply the latest and best to this product. Because consumers are emotional, everyone wants a product that is known as a flagship and has the best "indicators" – who cares if there is excess performance! I try to use limited IQ to explore the reasons why Huawei insists on using HiSilicon from the perspective of products:

1. Heat dissipation. For the P series, Huawei has always been proud of the ultra-thin body record that this series has maintained. As a 4G LTE mobile phone, the 6.5mm thickness of the P7 is actually an excellent set of numbers. However, correspondingly, the ultra-thin makes the power consumption of the mobile phone core a key consideration. The HiSilicon four-core chip on the P7 undoubtedly meets Huawei’s requirements in this regard. Specifically, in the copy machine process, the shell temperature of the P7 is only slightly hot throughout. Imagine that if such a thin body is equipped with a Snapdragon 800-level processor, the heat will be very amazing.

2. Profit margin.

3. A little bit of ambition. HiSilicon has been used many times on flagship models, which shows that Huawei, which has a technical background, wants to support its ambition to develop mobile chipsets independently.

But in general, I still Huawei only relies on thin and light to make up for the lack of performance, and does not use the brand perception between the core high-end user base.

If the performance of the P7 can’t surprise consumers too much, then I believe that taking pictures can make it save a game. First of all, the P7 has made a great favor to female users who like to take selfies, equipped with a front-facing camera with pixels up to 8 million and an aperture of 2.4, and built-in automatic beauty function.

The rear camera uses Sony’s fourth-generation stacked photosensitive elements, with 13 million pixels and 2.0 aperture. And the front and rear two of the P7 are designed with 5 aspherical lenses, which the official claims can maximize the picture clarity, and the anti-distortion and purple edge capabilities are also better.

From the proofs, the P7’s photo quality is solid. Although we can still see slight dispersion and purple edges at the edges of the photo, the overall photo is quite sharp. In addition, I specially took pictures in some backlight and dark environments, and found that the P7 film still maintains good sharpness and retains rich details in low-light environments. The color of the film is too bright, it is a matter of opinion.

In addition, the P7 provides the function of quickly starting the camera. As long as you press the volume-button twice in a row in the sleep state (and this button also acts as a shutter), the P7 can automatically take a photo and then open the camera application, providing a very convenient mechanism for capturing. In the communication, Huawei revealed that in order to keep the entire capture process at 1.2 seconds, in addition to the customized ISP (image processor), the team has also optimized the bottom layer of the system.

In actual use, if the photo is output at the maximum resolution, the P7’s fast capture can basically be completed at the nominal speed. However, I found that such a fast capture also comes with a certain price. For example, when you start the capture quickly, the camera will automatically ignore the "focus" process and shoot at an infinite focal length. That is to say, if you are capturing objects at medium and long distances, it will be very suitable for using this function, but if you are capturing at close range, you will get a photo that is out of focus.

normal mode

Snap mode only supports infinite focus

Emotion UI is already very familiar to many people. It adopts the single-layer interactive interface that is common in domestic ROMs, and even new users have no learning cost. Another major feature of Emotion UI is that it supports the bottom system bar, which has the advantage of making full use of the screen area in videos, games, and browsing a web. However, I found that some games do not support the hidden low bar very well. Users need to hide the low bar in advance before entering the game, otherwise if the low bar is hidden after entering the game, a blank bar will appear. However, this problem is not big, and I hope it can be solved through software updates in the future.

In addition, if the user hides the low bar, Huawei also provides an auxiliary floating button (similar to the small dots of the iOS).

A good thing for small white users is that the built-in mobile housekeeper of Emotion UI can intelligently manage the programs that consume resources and power in the background, and automatically block some applications that will pop up. In terms of ease of use and peace of mind, Emotion UI is very considerate.

Huawei has also made a lot of efforts in UI design, which has been criticized in the past. It has to be said that after so many iterations of Emotion UI, great progress has been made in art design, and the official also provides a very rich backup theme for users to choose from, such as the "Impression Merry" theme used in the evaluation of P7, which is very popular with us.

However, the fly in the ointment was that even though the theme was changed, the lower-level menus such as the notification center and the settings interface still retained the original ecology, which gave people a clear sense of incompatibility. In addition, for example, the pull-up toolbar under the lock screen and some desktop plug-ins used too much glass element effect, which was not very harmonious with the overall design.

Some UI designs still have some traces of inspiration

The 2500 mAh battery is considered a qualified line in the Android camp. Under moderate use in one day, the P7 will have about 30% of the power left, and it is inevitable to charge one battery at a time. However, this time Huawei has added the "super power saving" function that has been popular in recent years, that is, turning off all functions except initial phone calls and text messages in exchange for the most optimized standby ability. I really did an experiment. At 12 o’clock in the evening, the P7 entered the super power saving mode when the power was left at 9%, and found that there was still 9% power at 8 o’clock the next day. Therefore, in special cases, this kind of function still has great practicality.

Last year, the P6 was a product with obvious shortcomings. This year’s P7, we saw Huawei listening. Even though it remains thin and light, the P7 has successfully changed the various shortcomings caused by last year’s thin and thin, and the whole machine design has become very reasonable. As a dual-card dual-mode 4G LTE mobile phone with excellent workmanship and a body thickness of only 6.5mm, the Ascend P7 reflects Huawei’s strong hardware integration capabilities. We believe that in addition to the slight regret in performance, from all aspects, the P7 is definitely qualified to become Huawei’s representative model in 2014.