The box office reputation is not as good as expected. What is the difference？

Special feature of 1905 film network During the Qingming small holiday, the box office of DC’s latest superhero movie, which opened for three days, was worth more than 200 million. Just after the film market in the mainland exploded and broke through the 2 billion mark, such achievements will inevitably make DC fans who have high hopes for this "Secondary Two teenager" feel a little lost.

After all, before the screening, "Thunder Shazan! It can be described as "word of mouth burst" — — After the screening in North America, the film received constant praise. After the release of the "rotten tomato" score, it was directly certified as fresh with 93% of the data, reaching the highest score in the DC movie universe at that time (the score has dropped to 92% at present), surpassing and blasting "Aquaman" and becoming the new brother of DCEU.

With such a level of "Thunder Shazan! ",how can we not let mainland fans imagine another" real fragrance warning "after Neptune?

Therefore, although "Shazam" is obviously inferior to other superhero films and even other domestic films in the same period in audience big data statistics on all platforms, it still temporarily occupied the first place at the box office in the three-day pre-sale of "Qingming File", and the proportion of films arranged reached more than 40%.

Unfortunately, the reality is better than "Thunder Shazan! The "tight" investment budget is more "skinny".

From the first day of painting, it lost the opportunity to sit at the top of the box office in a single day. On the evening of the 5th, a domestic series of movies released one day in advance surpassed Thunder Shazan at the last moment with the advantage of 8 million yuan! ",won the daily box office champion, and the latter" struggled "to achieve the first day of breaking 100 million after counting the zero-point box office.

The day after the release, "Anti-Corruption Storm 4" was opposite to "Thunder Shazan! The catch-up came earlier, and before it entered the golden field, the film had reached the top, and the single-day box office gap between the two films immediately widened to more than 20 million. On the last day of the small holiday, this scene is still repeated, and finally "Thunder Shazan! "In this period, I barely touched the 200 million mark.

Not only the box office performance is mediocre, but also in Thunder Shazan! At the same time, the freshness of rotten tomatoes and the popcorn index were both higher than 90%, but the reputation of the film among mainland audiences was a bit "collapsed". The douban score dropped from 7 points at the time of opening to 6.7 at the time of publication, and the score of the ticketing platform was also below 8.0, which proved that the audience did not buy it very much.

The result of this "acclimatization" is lamentable but not surprising. After all, judging by our consistent standards and aesthetic orientation of "superheroes", Shazam is probably covered with two big characters — — Alternative.

As the protagonist of the latest one-man super-English film released by DCEU, Shazam’s popularity in China is too low. In any case, Neptune can take advantage of the opportunity to "debut" and circle a wave of new powder before "solo flight".

Although our "fifteen-year-old boy" actually has six great powers, and his strength kills most of the characters in Zhenglian, for most mainland audiences who are far away from the ocean and have not grown up in a beautiful environment, this "Superman in Red in the Second Edition of Sand Sculpture" is almost a "stranger".

The number of people who "want to see" on the online sales platform may be one of the evidences: drawing near, "Thunder Shazan! This data has just exceeded 100,000, and as soon as the file is announced, the number of people who want to see it on the same platform has approached the 2 million mark.

Even compared with my colleagues, the traffic of Shazam can only be described by one word — — Not long ago, the first Chinese-character preview released by DC film was forwarded and played on the same platform in just two days, which was dozens of times more than that of Shazam.

At that time, the series of Spider-Man, the bug next door, was restarted, and Marvel Comics arranged Iron Man to appear as a "counselor", which more or less played a positive role in promoting the film.

On the other hand, "Thunder Shazan! In "Da Chao and Batman", which were caught by cue many times, one appeared headless for one second (at least it was a surprise), and the other was replaced by "darts" from beginning to end. I really don’t know whether DC was too confident or "too unsure" about Shazam.

The answer may be the latter: according to official data, "Thunder Shazan! The complete production cost of "Neptune" is $100 million, only half of that of "Neptune".

This "poverty" also directly limits Shazam’s "imagination". Judging from the film effect, Shazam’s style is really different from any (not limited to DC) superhero movies we have seen before, but more like the level of Hollywood B-movies.

It has also been suggested that this is related to Shazam’s "alternative" character attributes, but there is no denying that the serious lack of big scenes is Thunder and Shazan! "is one of the important reasons why it is not so popular with the audience in many countries and regions in the mainland and overseas.

After watching it, some fans concluded: Neptune lifted the submarine and Nvxia threw the tank. When we arrived in Shazam, we had to pick up the bus with our bare hands. It’s a joke, but it’s true.

Thunder Shazan! There is a lack of climax paragraphs in action drama. Strictly speaking, there are only two confrontations between the pros and cons, and the form of playing drama is very single, with only an infinite cycle of 1v1 chasing and pulling the collar.

The "Seven Deaths" was scary at first, but it didn’t play much role afterwards, especially the "final battle" with Shazam’s brothers and sisters. The overall impression was more like the American version.

This result may be partly due to the "wrong judgment" in the development of DC production department. Thunder Shazan! There is a crucial role in the comic plot of "Black Adam", which is the anti-hero. DC has also confirmed to find Dwayne Douglas Johnson to play this character.

However, it is reported that since DC producers want to release single-person movies for "Shazam" and "Black Adam" respectively, the content of this part will be changed from "Thunder Shazan! "was separated out.

As far as the current situation is concerned, although it is not clear what it will eventually be made into, it is obviously very difficult to be without this powerful rival, Shazam.

In addition to the above reasons, I have "knocked down" a series of cultural differences in the mainland film market, and it is also "Thunder Shazan! One of the major obstacles that I have to face. Many jokes in the film, from the perspective of 15-year-old American secondary two children, give some mainland adult audiences an intuitive feeling that they are "too naive" and can only "laugh".

And the orphan who the protagonist Billy met reorganized his family, which made it more difficult for China audience who were unfamiliar with this life style to find resonance, and then for Thunder and Shazan! The promotion of emotion has had a great impact.

Judging from the previous box office trend, "Thunder Shazan! It is the closest to the curve when Wonder Woman was released. The latter finally broke through 600 million at the box office, but its reputation was obviously better than that of his "sand sculpture" little brother. Therefore, not surprisingly, Shazam’s final score will be lower than this figure.

At present, the prediction given by Cat’s Eye is about 400 million yuan. For an "alternative" superhero movie with low cost, maybe "returning to the original" is a victory. However, for "Shazam", an IP with great development space, the impact of the "failure" of this water test on the mainland market may exceed the imagination of DC and Warner, which is somewhat regrettable.

But for Shazam, we can also say "he is still a child". As slogan, who promoted the film this time, said, heroes make teenagers — — Maybe it’s Black Adam, maybe it’s a sequel to Justice League, and we’re still waiting for the day when the "Real Smell Warning" comes true.