Can you pick up stars and ＂pick up the moon＂, can Xingtu get what you want this time？

[Rider Toutiao – Rider Number – Threesome Car] When independent brands have launched high-end brands, such as the launch of WEY by the Great Wall and Lynk & Co by Geely, why hasn’t Chery, the big brother of the independent brand, had this plan yet?

It may be that the release of the Xingtu brand strategy is not very timely. It was not until 2018 that Chery slowly brought the new Xingtu brand, but at this time, the domestic high-end SUV market had already been seized by WEY and Lynk & Co., and at this time, Xingtu seemed to have entered the encirclement and suppression of the two powers.

Looking back at the sales of Xingtu Automobile in 2020, it has to be admitted that Chery’s move towards high-end Xingtu brand has not been very successful this year. According to relevant data, a total of 15,724 sales data have been handed over from January to November this year. Although there are not enough models (currently only two models under its umbrella), but if you look at Lynk & Co and WEY, not only is the product line rich, but also the sales volume has already left Xingtu behind.

Of course, Xingtu was born relatively late, but if you look at the same brand – Chery Jietu, it still handed over a sales report of 102,799 new cars in January-November. And it is worth noting that Jietu normally only has two models on sale, namely Jietu X70 and X90.

Therefore, the high-end of Xingtu is still a long way from success.

However, the upward path is never smooth, and perhaps after some experience, the rainbow is not far from the mountain.

And the road to brand upward often requires a model that can represent the strength of the brand, which is the "brand flagship" as the saying goes. WEY has VV7, Lynk & Co has 05, and Xingtu has "Moon"!

On January 7, 2021, Xingtu’s flagship SUV-Xingtu VX 390T model (2.0T) was officially rolled off the assembly line, and the pre-sale price was announced on the spot. The pre-sale price range was 19-230,000 yuan; at the same time, the new car was officially named "Lanyue". Previously, the 290T model (1.6T) started pre-sale, and the pre-sale price was 17.00-18 0 yuan. According to official news, the new car will be officially launched in mid-March 2021.

In fact, as early as the 2020 Beijing Auto Show, the Lanyue, the flagship model of Xingtu, had already been unveiled. It was based on the Xingtu M3X Mars architecture and was the first model equipped with Chery’s latest technological achievement 2.0TGDI engine. Its allure can be imagined.

In terms of overall appearance, Xingtu Lanyue continues the design style of the VX concept car unveiled at the 2019 Guangzhou Auto Show, with a visual atmosphere, refinement, and a perfect reflection of the fashion sense that young consumers like.

In terms of size, the car’s length, width and height are 4970/1940/1795mm, with a wheelbase of 2900mm, which is larger than Tiguan L, Qijun, and Outlander. The seats are arranged in a 2 + 3 + 2 layout, and the spatial experience is also very worth looking forward to.

In terms of interior, the center console of the new car uses a large number of banner lines, which is full of layering. At the same time, the instrument panel and central control screen also use a connected screen design, which is very technological. The built-in Lion 4.0 Lion Zhiyun system can support Apple CarPlay, automatic speech recognition and other functions, and there is also AR real navigation function.

In terms of configuration, the new car will be equipped with full LED headlights, keyless entry, keyless start, smart start and stop, dual 12.3-inch through-type high definition LCD screen, electronic shift, CN95 antibacterial air conditioner filter, car WIFI, remote start, smart home interconnection, mobile phone interconnection, ACC adaptive cruise, lane departure warning and other functions.

Of course, as the flagship model of Xingtu Lanyue, the biggest highlight is its latest Chery 2.0TGDI (390T) engine, which is Chery’s latest technological achievement. Xingtu Lanyue is also the first model to be equipped with this engine. Its maximum output power is 261 horsepower, maximum torque is 400 Nm, and thermal efficiency is 37.6%. This is a good result in China.

The launch of the 2.0T version of Lanyue is also another test of Chery’s engine technology. After all, the 1.6T engine performed well on the Chery Tiggo 8 and Xingtu LX before. But considering the size of Lanyue, it is still very sincere to configure a 2.0T.

Write at the end: As Chery Xingtu, which launched a high-end brand among the top three independent brands, has a long way to go. Past data is just a pave for future medals. And this time with the launch of the flagship model – the medium and large 7-seat SUV Lanyue, and the debut of more products in the future, its upward road has been slowly coming. (Text/rider number, threesome car)